Final Four 2013 @ 24Media sports websites (SPORT24

Final Four 2013 @ 24Media sports websites
(SPORT24, CONTRA, REDPLANET)
Euroleague Final Four
Four teams… Three Days… One Cup…
Three words that can describe the magic of European Basketball: The Euroleague Final Four! In
2012, the city hosting the Euroleague Final Four is London.
Olympiakos, one of the most important greek&european basketball teams will be a part of this
event, which will take place in the London O2 Arena, 10-12/05.
The 24Media sports websites will cover every aspect of the Final Four, before and after, inside
and outside of the locker rooms!
Site’s brief and statistics
Greece’s Leading Sports Portal
February 2013: Total site unique users 3.172.840
/ Pageviews 55.628.330
Launched in 2005, SPORT 24 is Greece’s largest sports
portal and one of the major properties of the 24 MEDIA
network. With an expert team of journalists and external
reporters, SPORT24 is undoubtedly the leading sports
website in Greece in terms of quality and depth of
coverage. SPORT 24 provides 24 hour, 7 days a week
coverage of all sports.
Mobile Stats : Unique Visitors 197.838
Pageviews 2.874.012
Total Fans &
Followers:
148.724
20.254
Site’s brief and statistics
The Live Sports Magazine
February 2013: Total site unique users 1.963.194
/ Pageviews 36.054.598
Operating in Greece since 2001, CONTRA is a leading sports
news and features website, and remains one of the top
destinations on the Greek web.
Offering nonstop sports information, CONTRA provides its
users with all the important news for all sports events and
championships live game coverage, journalists’ blogs,
newspaper FrontPages, sports columns, live scores, and an
extensive selection of multimedia content..
Mobile Stats : Unique Visitors 139.923
Pageviews 1.911.280
Total Fans &
Followers:
109.912
10.805
Site’s brief and statistics
Fanzines
February 2013: Total site unique users
1.963.194 / Pageviews 36.054.598
REDPLANET.gr is the news website for every
Olympiacos fan both in Greece and abroad.
REDPLANET.gr is designed to collect and publish
all information related to Olympiacos in one
online destination.
Mobile Stats : Unique Visitors 62.353
Pageviews 913.712
Total Fans &
Followers:
135.366
8.536
Euroleague Final Four on Sport24.gr
Content Category Description
-
A special content category will be added in Sport24.gr, which will include all the
relevant Euroleague Final Four news, with a designated editor reporting live
from London.
-
Twitter updates from a special Twitter Account used specifically for covering
major sport events, with a total of more than 20.000 followers. (plus Instagram
photos from London on the relevant Sport24 account)
-
Special Articles and Editorials, Interviews, Live Coverage of the games through
the sophisticated Coveritlive platform, with photos and videos that enhance and
leverage the user experience.
-
Technical Analysis of all four teams participating in the Final Four, with the use
of videos and the expert in tactics and coaching Stefanos Triantafillos on the
lead.
Content Promotion & Sponsor Promotion
SPORT24
Placement / Promotion on the SPORT24 Homepage
-Header static banner of Content on SPORT24 Homepage
-Main articles on SPORT24 Homepage with sponsor’s logo
ROS :
- Exclusive Sponsorship of the Euroleague Final Four Category
Content duration and frequency:
Daily article postings with significant frequency. The event coverage will begin on May 6th and will
be completed on May 15th .
Social Media Posts:
Daily posts for all the articles being published on Sport24.gr, via the official site accounts on
Facebook and Twitter. These social posts will feature links and mentions of the Sponsor.
Header Static Banner of Content & Sponsored Main
Article
Category Page Skin
Social Posts
Τhe Final Four on Contra.gr
Content Category Description
-
A special category will be added to Contra.gr which will include all the relevant
Euroleague Final Four news, with a designated member of the Contra.gr team
reporting on site (O2 Arena).
-
Special Articles and Editorials, Interviews, Live Coverage of the Games through
the sophisticated Coveritlive platform, with photos and videos that enhance
and leverage the user experience.
Content Promotion & Sponsor Promotion
CONTRA
Placement / Promotion on the Homepage
-Header static banner of Content on CONTRA
-Main articles on CONTRA Homepage with sponsor’s logo
ROS :
- Exclusive Sponsorship of the Euroleague Final Four Category
Content duration and frequency:
Daily content updates with frequent new articles featured. The event coverage will begin on May 6th and
will be completed on May 15th .
Social Media Posts:
Daily posts for all the articles being published on Contra.gr, through the official site accounts on Facebook
and Twitter. These social posts will feature links and mentions of the Sponsor.
Header Content & Sponsored Main Article
Category Page Skin
Social Posts
Super Basket Ball Sponsorship
The first digital live product with presence at all 24 Media websites,
before - during - and, throughout the week following the show.
Superball(Web TV): For 90+ minutes the host Giannis Fyleris will be
going over the Euroleague Final Four Highlights, analyzing specifics,
also answering the viewers' questions with a variety of guest stars
live in the studio, and live skype connections with the editors
reporting live from London. The show will take place on Friday, May
10th after the semifinals and on Sunday, May 12th, after the Final.
Display :
-Sponsor’s logo on the central articles’ photos as well as on the static banner(620x90) featured in on
central pages of the websites
Sponsor's logo in advertorials, contests, widgets competitions and voting,featured in on central pages of
the websites
-Sponsor’s references and active links in all social posts across the network
-Skin@micro site
-Banners at the microsite
Studio :
a.Product placement from the host / reporters(e.g. t-shirts)
b.Sponsor’s logo or message at the background of the show
c. Online / in stream ads featuring twice for 30’’ max (pre-roll & post-roll)
d.Ability to view TV commercial spots twice during the broadcast 1.5 minutes max (mid-roll)
Sponsor references from the host/ reporters on a regular basis
e.Creative animated display, embedded in the show scenery
Skin & Banner campaign@Sport24
micro website
Skin & Banner campaign@Contra micro
website
Branded Articles
Sponsor’s logo@ advertorials, contests, widgets that
are hosted on main pages
Sponsor’s logo or message on the
screen of the set
Sponsor’s logo or message during the
show
Instream advertising
Euroleague Final Four on Redplanet.gr
Sponsor promotion
-
Editorials, commentary and interviews during the Final Four
-
Live broadcast of the games via the Coveritlive platform, with photos and videos from London.
Promotion/ Placement @ Homepage :
-Branded Main articles
ROS :
- Exclusive skin&banners at all relevant -with the Euroleague Final Four- articles
Content duration and frequency:
Daily article postings with significant frequency. The event coverage will begin on May 6th and will be completed on
May 15th .
Social Media Posts:
Daily posts for all the articles being published on Contra.gr, through the official website accounts on Facebook and
Twitter. These social posts will feature links and mentions of the Sponsor.
Branded Static Header of content & branded
articles
Branded skin@Final Four section
Traffic Estimation
Sponsorship Duration : 6 – 15 Μαϊου
Estimate Traffic(Pageviews) :
Sport24_Final Four Category: 1.300.000
Contra_Final Four Category:
1.000.000
Redplanet_Final Four articles: 700.000
Content Promotion on the 24 MEDIA Network
Promotion via the 24 MEDIA network
Promotion of relevant Euroleague Final Four news through ONEMAN.gr and COSMO.gr.
Custom written editorials on both ONEMAN.gr and COSMO.gr, designed to match the specific audiences,
while focusing on the fact that the Euroleague Final Four will be taking place in London.
Social Media Posts on the 24 MEDIA network
Tweets, Retweets and posts on Facebook and Twitter Accounts of ONEMAN.gr and COSMO.gr, highlighting
the most important Euroleague Final Four News.
Case study- Turkish Airlines@Sport24 Final4 2011
Case study- Turkish Airlines@Sport24 Final4 2011
Case study- OTE CONN-X@Contra Final4 2011
Case study- OTE CONN-X@Contra Final4 2011
Media Plan
Media Plan
Media Plan
Media Plan
Thank you for your attention and we remain at your disposal