fine writing instruments
Transcription
fine writing instruments
fine writing instruments Dear Journalist, I’m very pleased to introduce you the press kit of Marlen, international company specialized in the production of totally hand-made valued writing instruments, famous all over the world. Following, you will find: • Marlen story and management - page 2 • Quality - page 2 • Elegance - page 3 • Tradition - page 4 • The Pens - page 5 • HTF Génève: the symbol pen - page 5 • Some limited editions - page 9 Best regards, mobile e.mail adress phone • • • - Botticelli - Antica Atella - Four Seasons - Palazzo Reale Some special editions - page 11 - Aliante - Italia Unita - Humanitas - Seventies Some numebered editions - page 13 - Music Collection - Trattati di Roma - Le Rêve - Mon Amour The “Silver collection” - page 16 • The Watches - page 17 • Northmatic, a collection piece - page 17 • Albert I, a “museum” watch - page 17 • Accademia, sobriety and elegance - page 18 • The pen devoted to Pope Benedetto XVI - page 18 • The Company by Numbers - page 19 • Contacts - page 19 • Notes - page 19 Press Office Dr Arianna Teseo +39 338 2355151 [email protected] Public Relations Phd Daniele Voltattorni +39 335 6313021 [email protected] Via Ischia I, 159 63066 Grottammare (AP) - Italy +39 0735 511115 1 fine writing instruments MARLEN STORY AND MANAGEMENT Marlen story and management A thirty-year-old experience of hand-made skill has given Marlen a prestigeful position in the national and international context in the field of writing instruments. Exclusive collections, totally “made in Italy”, have obtained wide success among many collectors and enthusiasts from all over the world: from Harrods in London to the most famous windows of New York, Paris, Saudi Arabia, Japan, Australia and China. Marlen company was established in 1982 by Mario Esposito, the Administrator, and Antonio Esposito, the Design Director. The fashionable and exclusive pens are the result of their consolidated working experience in the sector. They have developed their ideas with success, and that, together with their particular professionnality, have allowed to realize their exciting project. More than twenty years of innovative designs have reflected the cultural, historical, technological and artistic movements of yesterday and today. Their success is due to the determination, devotion and ability of people, products and organisation. Mario Esposito, the High Manager, has promoted the company’s international marketing, caring the public relations, carrying out, with great perspicacy, his commercial abilities, and adapting a strategy that, day by day, improves and extends the company distribution more and more, making Marlen writing instruments a privilege for anybody who have got it. Antonio Esposito is the Design Director, who gives life to the wonderful and handworked objects, writing masterpieces. During his long and flattering creative activity he has always inspired to the «Capitello Corinzio», which has supported Old Greece’s archs for centuries, giving birth to the original “Marlen Clip”. The two founders-managers are helped by able and qualified employees, who carry out all duties commended with passion and a harmonious team-working. They carry out their artistic targets with meticulous precision, and they exploit their professional formation to reach their most important goal: a prestige and unexceptionable, elevated quality product. Marlen’s targets are a more and more growing National and International development, going on with the realisation of high quality projects, and exclusive collections, realized with special handmade tecniques, which distinguish it in the international market. QUALITY «The pleasure of writing and… reading during the time», is the slogan that, since the company’s birth, has been synthesizing Marlen’s unmistakable peculiarities and its beautiful realizations are the clear evidence not only of a twenty years long research of a high quality product, but also of the creative ability of these instruments, which make the art of writing extremely agreeable. The specialistic sector, thug very selective, has recognised Marlen as a supremacy reality, until the award ROBB REPORT 2003, achieved thanks to the realisation of CADRAN SOLAIRE, a sculpture-jewel in form of sundial developed on the shaft of the pen, which has inaugurated the tecnical-scientific, devoted to the time measurement; this group of pens’ collections has pursued with the ideation of STYLO LUNAIRE and STYLO ASTROLOGIE, and finally has found its acme with the watch NORTHMATIC, company’s glad beginning in the haute de gamme watchmaking. The Marlen’s limited editions and the special collections have been present all lover the world for 30 years: Marlen is present in the five continents and it is leader for its the “Cadran Solaire” pen 2 fine writing instruments ELEGANCE Today Marlen’s name is able to offer high quality and vanward technique pens, which inspire to architectonic beauties, literature and poetry genius, historical events, in addition to the models devoted to the greatest personalities of artistic and cultural world. All that makes Marlen pens perfect from a technical point of view, in addition to their the “G8” pen proved elegance. In 2001 Marlen created the official pen of G8 of Genoa. In 2005 a pen was dedicated to the European Parliament. In October 2007 Marlen realized the official pen of the “Peace Summit” of Naples, with the cooperation of St.Egidio Community, giving as gift for the occasion 15 samples of the special edition PEACEFUL WORLD to the political and religious autorithies present at the summit, including His Holiness Pope Benedetto XVI. In June 2009 Marlen realized a special collection with the Naples Teatro Festival sponsoring this very important national and international review. In July 2009, Marlen obtained the authorisation to produce the official pen of Italian Arma dei Carabinieri. The year 2010 begins with the realization of other very important projects, like the official pen inizia of Italian Croce Rossa e the official collection of Aeronautica Militare, in addition to the limited edition for the Arma dei Carabinieri, inspired to the very famous battle of Pastrengo of 1848, including only 162 pieces for the Rollerball and only 162 pieces for the Gold Fountain; the year 2011 has been introducted by the presentation of a project devoted to the 150° anniversary of Italy Unity, Marlen story and management high quality and timeless writing instruments. Today MARLEN is a Landmark in the most important Italian cities, in Europe and in the rest of the world, in the sector of writing instruments, and it represents the creative lab, Landmark for many collectors from all over the world. From Harrods’ shop-windows in London to the most famous retailers in New York, Paris, Saudi Arabia, Japan, Australia and China, these writing jewels, created in a little village next to Caserta, represent the most beautiful Italian creativity. the president of Italian Republic Giorgio Napolitano is gifted a pen by Marlen CEO Mario Esposito 3 fine writing instruments TRADITION Marlen story and management pen crafting in Marlen’s laboratories with 2 collections named ITALIA UNITA 1861 and RISORGIMENTO, both authorized by the Italian Ministers Counseil’s Presidence, Technical Mission Unity. Other as important projects are now projecting, so to be realized in the next year 2012. Further, Marlen is inspired to its local history, for example with the creation of the collection ANTICA ATELLA, devoted to the origins of Marlen’s territory; but it has inspired also to other important old civilisations, that have given birth to the collections MAYA CALENDAR, AZTLAN, ITHACA, EGIZIA, ANTICA ROMA, MASCHERE ATELLANE, ROME SEVEN KINGS, MOAI. Fascinating writing instruments, like the artworks they are inspired to, are THE KISS, inspired to the famous Klimt’s painting, LEONARDO, dedicated to the painting “Autoritratto” by Leonardo da Vinci, both above authorise by the museums where they are lodged, and BOTTICELLI VENERE, devoted to the “Venere” by Botticelli. All that makes Marlen distinctive, perfect and able to capture the elegance of the flux of time. Some of jewels created by Marlen are today in the pocket of many famous personalities: for example a Maccus pen, inspired to the mask of Atella theatre and so tribute to the terittorial origins of the company, was gives to the Nobel awarded Dario Fo, and also the famous actor Arnoldo Foà received a Journal pen for his 90° birthday, during the show anchored by Maurizio Costanzo Also some political personalities, like the presidents Carlo Azeglio Ciampi and Giorgio Napolitano have been honored with a Marlen writing instrument, and the same for other personalities, like for example the Nobel price Rita Levi Montalcini, among them who have honoured our company, using one of our pens. MARLEN pens, writing protagonists also in the show and cinema world after the choice of A Japanese cinematographic producer to use them in a film, and also if we think to a similar request by the production of the event film IL CODICE DA VINCI. Each design remarks the historical attitude of our Artisans, while making their precious art. Marlen’s writing instruments are all handmade: other used particular techniques are the 3D working, the button charging system, the lateral charging system with key or coin, and a recent patent registered for the positioning of the cap on the shaft through the rotational system of the shaft. 4 fine writing instruments THE PENS The Pens Marlen pens’ collections are all highly distinctive, technically perfect and able to capture time and history elegantly. Marlen pens are available in different models: rollerball, ballpoint and fountain with nibs of different materials and gradations (fine, medium and broad). HTF Génève: the symbol pen HTF Génève: the symbol pen This is the symbol-collection of Marlen, devoted to Geneve, city of ideas, of Rousseau and Voltaire – the two great philosophers of Illuminism – and city of scientists, philosophers, naturalists and mathematicians. Marlen HTF (High Technology Formula) Génève has been created with a modern and high-tech design, using Italian resins and a smart combination of precious materials. The mid of the cap, in bombed black resin, gives attention to Marlen brand (that is a stylised nib) and the clip, in silver, is designed by incisions, finishing with an elegant closing disk. This pen, fashionable and modern, is a real must-have for the collectionists. Available in the models fountain, rollerball and ballpoint is realized in many types, among them also a “Luxury” version in limited edition precioused by gold and diamonds. THE SYMBOL MATERIALS: Resin and silver rings – CHARGING SYSTEM: Cartridge or converter – NIB: AU750 18kt N. 6 (F,M,B) – NIB: ROLLERBALL: refill type 5888 – BALLPOINT: refill type P900 5 fine writing instruments CLASSIC CRYSTAL HTF Génève: the symbol pen MATERIALS: Resin, accents in alluminyium and brass. Designed resin, accents in alluminyium and brass – FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: refill type 5888 – BALLPOINT: refill type P900 – NIB: AU585 14 kt N.6 MATERIALS: Resin, accents in alluminyium and brass. Designed resin, accents in alluminyium and brass – FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: refill type 5888 – BALLPOINT: refill type P900 – NIB: AU585 14 kt N.6 PRESTIGE MATERIALS: Resin, brass and rose gold - – FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: refill type 5888 – BALLPOINT: refill type P900 – NIB: AU585 14 kt N.6 6 fine writing instruments ELEGANCE BUSINESS HTF Génève: the symbol pen MATERIALS: Resin, accents in alluminyium and brass. Designed resin, accents in alluminyium and brass – FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: refill type 5888 – BALLPOINT: refill type P900 – NIB: AU585 14 kt N.6 MATERIALS: Resin, accents in alluminyium and brass. - REFILL: type P900 NOBLESSE 7 fine writing instruments MATERIALS: All in silver with details in silver, metal and resin - FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: refill type 5888 - NIB: AU585 14 kt N.6 PETITE MATERIALS: Resin, accents in alluminyium and brass - FOUNTAIN CHARGING SYSTEM: Cartridge ROLLERBALL: refill type P900/P8126 – BALLPOINT: pressurized refill - NIB: AU585 14 kt N.5 HTF Génève: the symbol pen LUXURY limited edition MATERIALS: Casein, gold and diamonds – COLLECTION: 28 pcs. BP, 88 pcs. FP, 18 pcs. RB. FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLER: refill type 5888 – BALLPOINT refill type P900 - NIB: AU750 18kt N. 6 8 fine writing instruments Some Limited Editions BOTTICELLI A gift to one of the greatest artists ever lived and to his famous piece which represents the Venus on a conch while, after passing the sea, is reaching the land. On the left there are two feathered genius , a man and a woman, who are the winds who float Venus in her trip towards the earth. On the sea-land a pretty girl, identified in the Hour of Spring or in one of the three Graces, is ready to bind the dea’s body with a coak of flowers. ANTICA ATELLA This collection is devoted to the origin place of Marlen, hearth of a territory that, in ancient times, constitutes the city of Atella, rich and fecunde “civitas” which, before the etrurian dominance and then under the Roman Empire, was distinguished for its artistic pieces, that today you can still find in many archeological sytes. Some limited editions MATERIALS: Italian resin, Ag 925 – MANUFACTURING: hand decorated – COLLECTION: 18 pz. FP - I: Resina italiana, argento 925 - LAVORAZIONE: dipinta a mano - COLLEZIONE: 18 pz. ST – FOUNTAIN CHARGING SYSTEM: piston - NIB: AU750 18kt N. 6 MATERIALS: Multicoloured resin – COLLECTION: 888 pcs. FP in Ag925 with key, 988 pcs. FP in Ag925 without key, 488 pcs. FP in gold with key, 488 pcs. RB in Ag925 – CHARGING SYSTEM I: Resina multicolore - COLLEZIONE: 888 pz. ST in argento con chiave, 988 pz. ST in argento senza chiave, 488 pz. ST in oro con chiave, 488 pz. RO in argento - FOUNTAIN CHARGING SYSTEM: Lateral compression with key or piston – NIB: AU585 14kt N. 6 (F,M,B,BB,EF) 9 fine writing instruments FOUR SESONS A pen which reveals all the features and colours of the four seasons, from winter to summer. On each version the special technique of enameling has been used. Some limited editions MATERIALS: Resin, Ag925, barrell and cap hand decorated through fire enamelling – COLLECTION: 18pcs. Set RB, 38 pcs. Single RB, 28 pcs. Set FP, 48 pcs. Single FP : Resina, Argento massiccio, fusto e cappuccio dipinti a mano tramite smaltatura a fuoco - COLLEZIONE: 18 pz. Set RO, 38 pz. Singola RO, 28 pz. Set ST, 48 pz. Singola ST - FOUNTAIN CHARGING SYSTEM: piston - NIB: AU750 18kt N. 6 - ROLLER: refill 5888 - NIB: AU 18kt N. 6 PALAZZO REALE The pen has been realized for the 60th anniversary of the Caserta provincia and is devoted to the Real Palace of Caserta, realized by the famous Italian architect Vanvitelli, and was the house of Italian kings form 1752 to 1919. The pen reproduced the Real Palace of Caserta engraved on the barrell and, in its mountain version with key charging system, presents a key with the official emblem of Caserta. MATERIALS: Barrel in Ag925 with engraved Caserta Royal Palace, Italian resin and celluloid. Gold version with barrel and accents in gold, resin and celluloid – COLLECTION: 600 pcs. RB in Ag, 360 pcs. FP in Ag without key, 600 pcs. FP in Ag with key, 060 pcs. FP in Au with key, 060 pcs. FP in Au without key. FOUNTAIN CHARGING SYSTEM: Lateral with key or piston - ROLLER: refill 5888 - NIB: AU 750 18kt N. 6 10 fine writing instruments Some Special Editions ALIANTE Collection devoted to Italian Aeronautica Militare, one of the four State Armies, which is a defence instrument for Italy, allowing a quiet developing of the every-day life and the respect of freedom and democracy’s principles. Some special editions MATERIALS: Resin, Silver, bronze - FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: Refill 5888 - BALLPOINT: Refill P900 - NIB: AU 14kt N. 5 / iridium ITALIA UNITA Pen devoted to 150th anniversari of Italy’s Unity (1861-2011), the only collection authorised by the Presidence of Consiglio dei Ministri. It reproduces the official symbols of celebrations and, on the central part, in silver, it has the three Italian flags, official symbol of the 150th Anniversary, in white, red and green enamel. MATERIALS: Italian resin, silver and metal with enamelled accents - COLLECTION: 861 pcs. Fountain / 861 pcs. Rollerball / 861 pcs. Ballpoin - FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: Refill 5888 - BALLPOINT: Refill P900 –NIB: Iridium U76 11 fine writing instruments HUMANITAS Marlen has devoted this special collection to the institution of Croce Rossa. The creation of this collection was due to a benefic purpose, that is the donationl of resources necessary to the great opera bore by Croce Rossa all over the world. Some special editions MATERIALS: Resin, Silver, enamel - FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: Refill 5888 - BALLPOINT: Refill P900 - NIB: AU 14kt N. 5 / iridium SEVENTIES The celebration of 1970s, years of events and changements which touched all of us’ life, and have to be remembered. Giovanni Paolo II becomes Pope, TV is for the first time with coulours, in discos new disco music is high-volume, there is the naissance of walkman. This pen is brilliant like those years, in its style and colours. It’s realized also in the grey (under), white and black colours. MATERIALS: Italian resin, Ag 925 clip, accents in alluminium, galvanized brass. Only grey colour; Acrylic and Polyester - I: Resina italiana,clip argento,pezzi in alluminio trattato, ottone galvanizzato. Solo col. Grigio: Acrilico e Poliestere - FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: Refill 5888 - BALLPOINT: Refill P900 – NIB: 14kt U76 N.5 12 fine writing instruments Some Numebered Editions MUSIC COLLECTION A collection devoted to music world which reveals on the clip in silver, the musical instruments. A special enamelling technique on the cap’s top represents a keyboard. A wonderful collection for all symphony’s lovers. Realized in the versions: Clarinet, Piano and Saxophone. SAXOPHONE PIANO CLARINET Some numbered editions MATERIALS: Resin, enemelled brass or silver or enamel - FOUNTAIN CHARGING SYSTEM: Piston, cartridge or converter – ROLLERBALL Type 5888 – NIB 14 kt N. 6 o AU 14kt N. 6 13 fine writing instruments TRATTATI DI ROMA Marlen is glad to devote this exclusive numbered edition to the signature of Rome Treats in 1957 for the constitution of European Union. LE REVE Innovative concept of pen with a perfume bottle inside the barrell, with a licence deposited by Marlen. With this special product, Marlen will begin to explore the Perfume market, as inside the per there is a special fragrance, available in the male and female versions (Marlen Perfume). FOR MAN FOR WOMAN Other available colors Some numbered editions MATERIALS: Resin, Silver, metal - FOUNTAIN CHARGING SYSTEM:: Piston – ROLLERBALL: type 5888 – NIB: 18 kt N. 6 detail: the bottle of perfume MATERIALS: Resin, alluminium, silver + bottle Marlen parfume - FOUNTAIN CHARGING SYSTEM: Cartridge – ROLLERBALL: pressurized refill – NIB: 14 kt N. 6 14 fine writing instruments MON AMOUR Marlen devotes this collection to lovers, in fact it has been realized in two versions, “pour Homme” and “pour Femme”, with special enamelled engravings, picturing the hearth, recognized symbol of love. POUR FEMME POUR HOMME cap detail: GEM IN GEM Some numbered editions Mon Amour casket MATERIALS: Resin, silver, enamel - FOUNTAIN CHARGING SYSTEM: Piston – ROLLERBALL: refill 5888 – NIB: 14 kt N. 6 15 fine writing instruments The “Silver Collection” Marlen has devoted a line all in silver to the most important artists of Art’s History: Giotto, Tiepolo, Rubens, Tintoretto. The particular engravings and the wonderful accents remind the art masterpieces of every era. The “Silver collection” MATERIALS: all silver or enamelled brass or cap in esame, barrell and details in silver, top in resin - FOUNTAIN CHARGING SYSTEM: Cartridge or converter – ROLLERBALL: refill type 5888 – BALLPOINT: refill type P900 – NIB: Metal or Iridium N. 5 16 fine writing instruments THE WATCHES Northmatic, a collection piece Northmatic White and Northmatic black The Watches Northmatic is a prestigious mechanical watch of marinare vocation which links the handful art of Marlen Italy with the technological avanguarde of the Elvetic watch school. In the STA-I version, name that derives from Sailing Training Association Italia, is in metal, in the classic round form, with a double chrone, with wristlet in black leather and personalised boucle. The chrone on 14 h controls a notch inside. The black dial, with white inscriptions and the Flags’ Wind has a very particular graphics, rich of scales, like that one in yellow gold, to head towards the Sun for the authomatic identification of the North. Albert I, a “museum” watch It’s a particular model devoted to the memory of Alberto I di Monaco, who reigned on Monaco Principate until 1922, remembered as one of the most important explorators and recognized among the most valued sea’s scientists. Hes remembered as a perfect expert of oceans, and to his name the building of Ocenographic Museum of Monaco is linked. Northmatic package Albert I 17 fine writing instruments Accademia, sobriety and elegance Accademia Black The Watches The design of this unisex chronometer certified C.O.S.C. is classic and elegant. Produced in Switzerland, it has soft and temperate forms, but it is also particularly precious: the case, of about 40 gr, is in 18 kt gold in the rose, yellow and white versions, or silver 925, while the wristlet is in cocodrile with personalized gold 18 kt booklet. The chrone is in 18 kt gold while the zephyr glass is another protection which guarantees an impermeability of 3atm or 30mt. The dial, of a very easy readability, presents the indication of hours which are inserted in a “circle” inside the indication of minutes: a feature lie4d to the pratical importante of the MINUTES’ role. Accademia White THE PEN DEVOTED TO POPE BENEDETTO XVI The pen devoted to Pope Benedetto XV/ Marlen’s hand-made skill has offered a particular present to the Pope Benedetto XVI. It was a very important event for this local company that has operated in this field for 30 years and that has realized so many elegant and exclusive projects thanks to which Marlen has a relevant place all over the world for the so called Made in Italy. Inspired by values like peace and brothership, Linea Marlen from Sant’Arpino, a village near Caserta, has created an important fountain pen in gold, silver, resin, celluloid and yellow ivory, white and red, that alternate in the barrel, the Vatican coat of arms and religious details like the clip of the cap that represents the Mosé stick. the pen Marlen devoted to Benedetto XVI 18 fine writing instruments THE COMPANY BY NUMBERS • number of employees: 13 • export: 40 countries around the world: • EUROPE: Austria, Belgium, Bulgaria, Finland, France, Germany, Greece, Ireland, Latvia, Luxembourg, Netherlands, Poland, Portugal, United Kingdom, Romania, Spain, Switzerland, Turkey, Ukraine and Hungary. • NORTH AMERICA: Canada, Mexico and USA. • SOUTH AMERICA: French Antilles and Colombia. • ASIA: Saudi Arabia, Bangladesh, China, United Arab Emirates, Japan, Hong Kong, India, Israel, Kuwait, Malaysia, Russia, Singapore and Taiwan. The company by numbers • OCEANIA: Australia and New Zealand. CONTACTS Linea Marlen s.a.s. adress: Via Pietro Nenni 3 81030 Sant’Arpino (CE) ITALY phone: +39 081 8918829 e.mail: [email protected] [email protected] [email protected] Contacts fax: +39 081 5012505 skype: marlenpens site: www.marlenpens.com blog: marlenitalia.blogspot.com twitter: twitter.com/marlenitalia facebook: facebook.com/marlenitalia commercial partner: www.penonweb.com NOTES http://marlenitalia.blogspot.com/p/presskit.html Notes This press kit, all its pictures and more can be downloaded in: 19