WYCT-Pensacola_MediaKit_2016 - Pensacola

Transcription

INTRODUCING
CAT COUNTRY 98.7
WYCT-FM PENSACOLA,FLORIDA
Country
“ Today’sL IBEST
VE.LOCAL
C AT C O U N T R Y I S E V E R Y W H E R E
ADX COMMUNICATIONS
7251 PLANTATION ROAD PENSACOLA, FL 32504
T: 850.262.6000 F: 850.494.0778
www.catcountry987.com
CAT COUNTRY 98.7
ABOUT US
Cat Country 98.7 is the only locally owned and operated FM radio
station in Pensacola, FL. Owners Dave and Mary Hoxeng opened
the doors in 2003. Since then, they’ve grown a business designed
to super serve the local community. In 13 years, Cat Country 98.7
has gained over 100,000 followers on multiple social media
platforms and has built long-lasting relationships within the
community. We are a top of mind awareness radio station,
everyday.
Cat Country 98.7 works to make a difference in our listeners lives.
We are a close knit radio family where many employees have
been with us for over 10 years. We cover the Gulf Coast from the
Mississippi state line to FWB, Florida. Our mission is to bring the
hottest country music directly to the fans along the beautiful Gulf
Coast. By advertising with Cat Country 98.7, your brand is
engaged in the vastly growing country music industry.
By investing in Cat Country 98.7, your brand is showcased and
aligned with the thousands who live, work and play in the greater
Pensacola area.
7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
OUR RESEARCH
“ Each week, Radio reaches 91% of people
12+ and 66% of these consumers daily. Almost
245,000,000 Americans 12+ listen to radio
every week.
RAB 2015
STATION & LISTENER PROFILE
COMBINED DEMOGRAPHICS
FORMAT: COUNTRY
POWER: 100,000 WATTS
TARGET AUDIENCE:
ADULTS 25-54
COLLEGE EDUCATION:
43%
RESIDENCY RENTERS:
24%
RESIDENCY OWNERS:
76%
AGE: 25-54
FEMALE: 52%
CURRENTMARKETPOSITION
Cat Country 98.7 is recognized as the #1
radio station in the area. With 4 times the
following on Facebook than all other
stations in the market combined, Cat
Country 98.7 prioritizes the community in
creative ways, thus allowing the station to
stay top of mind awareness to consumers
and listeners.
“ Radio increases brand
awareness, drives traffic and
increasesRAB
sales.
2015
MALE: 48%
ROI
$6:
$1
RAB 2015
ONLY
MINUTES
9 CO M M E R C I A L S
AN HOUR
COVERAGE
F R O M T H E M I S S I S S I P P I S TAT E L I N E T O F W B , F L O R I D A
The most influential listeners live in Escambia and Santa Rosa County
“ Cat Country 98.7 is
Everywhere
consumers
Live, work and play!
Pensacola, Fl
Radio
touches more consumers
than
Even
TV
and
Tech
Among Millennials
NIELSEN 2015
SOCIAL MEDIA
OVER 95,000 FANS
Social Media Engagement with Listeners
120,000
100,000
80,000
60,000
40,000
20,000
Communication is
continuously evolving.
Cat Country 98.7 stays
actively engaged with its
listeners by using the
power of social media.
From the latest country
star updates, concert
announcements to local
weather and traffic
updates, Cat Country 98.7
has you covered!
0
Cat
Country
98.7
WTKX
Nash
102
KISS
Facebook
Twitter
Soft
Rock
WRRX
WJTQ
Instagram
Source: Various Social Media Platforms 2016
ON-AIR TALENT
BRENT LANE
CANDY
Cat Pak Morning Show 5a-10a
Cat Pak Morning Show 5a-10a
Born and raised in California, Brent started
working on-air at the young age of 14. After
receiving his college education at San Diego
State, Brent and his wife Angela moved their
3 children to Pensacola and have been
blessed ever since. They are all actively
involved in the community. Brent served as
the 2011 President of Manna Food Pantries
Board of Directors and works hard for cancer
awareness.
Candy Ruddy, a Washington DC native, has
called Pensacola home for nearly two
decades. She has more than twenty-five
years of broadcasting experience and
now co-hosts the Cat Pak Morning Show
with Brent Lane. Candy is an Impact 100
member and has graduated from
Leadership Pensacola. She has helped raise
money for local non profits including Manna
Food Pantries, the Gulf Coast Kids House,
and the Children's Home Society. Candy also
enjoys talking about herself in third person.
MERRILEE
Middays 10a-2p
Candy
BO DALTON
Born and raised 35 minutes outside of
Afternoons 2p-7p
Atlanta, GA, Merrilee was bitten by the radio
Born and raised in Arkansas, Bo began his
bug in college after landing an internship as
radio career as a part time air talent in 1995
a member of the Q102 Morning Crew at
at Real Country 104.9. One year later he was
Rome Radio Partners. When the internship
hired by heritage CHR KMCK Power 105.7 to
ended, she stayed to work as a news
join their morning show. By 2007, Bo joined
reporter for a sister station, WRGA News,
the Jonesboro Radio Group; recently doing
until graduating from Shorter University with
the afternoon drive show on 104.9 The Fox.
a BA in Communication Arts. She moved to
Bo spends his down time with wife Rhonda
Pensacola to marry her devastatingly
and their 3 cocker spaniels. He is an avid
handsome Navy husband and was blessed to
country music lover and is excited to be
join the best radio station in town shortly
apart of your drive home!
thereafter – Cat Country 98.7!
ON-AIR TALENT
BLAKE OWENS
Weekend Warrior
Blake is back in Pensacola and he’s
excited to rejoin the Cat Country
98.7 on air team. He served as a
weekend personality/promotions
coordinator previously before
leaving to accept a night air show
position with WABB-FM in Mobile.
Prior to his return, Blake worked
as a television reporter for WKRGTV. He’s enjoying reconnecting
with listeners so don’t be shy!
JOHN PICKENS
Weekend Warrior
John Pickens was born in Arlington,
Texas but raised in Pensacola. He
graduated Woodham High School in
Pensacola, and radio has always
been a consistent passion of his for
as long as he can remember. His love
of country music and radio brought
him to Cat Country 98.7 where you
can hear him on weekends.
TOM CAT
Weekend Warrior
Tom "Tom Cat" Schwarz has lived in
Pensacola for almost 20 years after
moving from the Ft. Lauderdale and
has been in broadcasting for even
longer! When he’s not on air he’s
either serving the community as a
local Firefighter or being a DJ. Tom
is dedicated to helping others and
can be heard holding down the fort
on most weekends.
JOE FORD
News Anchor
Joe Ford moved to Pensacola from
Ohio in late 2014. He earned a
degree from Ohio Center for
Broadcasting in Columbus. Joe has
always been passionate about
radio. You can hear his natural
passion live at 5am with the Cat
Pak Morning Show with the latest
news updates.
SNAPSHOT
Cat Pak Morning Show
with Brent & Candy 5a-10a
Miracle on Palafox
4th Quarter
Middays
with Merrilee Moore
10a-2p
Bands on the Beach
2nd & 3rd Quarter
DIGITAL
Z
PERSONALITIES
Afternoons
with Bo Dalton
2p-7p
SOCIAL
5,100 Followers
c
269,400
Monthly
WebsiteVisits
c
c
EVENTS
Mardi Gras
1st Quarter
6,800 Followers
23,300
Website
Streaming
16,000 Email
Subscribers
95,000 Followers
COMMUNITY INVOLVEMENT
We value our community and enjoy hosting so
many great events.
 Miracle on Palafox
with Scotty McCreary
 Summer Salute with
Darius Rucker
 Mardi Gras
 Slide the City
 Pensacola Pelican Drop
 Pensacon
 Gallery Nights
 Escambia and Century
To r n a d o R e l i e f
 $10,000 Draw-Down
 Fiesta
 Numerous Artist Concerts
 Bands on the Beach
TESTIMONIALS
“For the last 5 years, and in the future, Cat Country has been our main partner for Fill the
Mayflower; a food drive for Manna Food Pantries. Promotional materials and promotional
events done by Cat Country have gone above and beyond what anyone would expect.”
- Jay Bradshaw, Owner of Coastal Moving and Storage, 2015
“Thank you so much Cat Country for being apart of all of our events. They wouldn’t be half as
successful without the help of Cat Country, Brent, Candy and the whole crew. I just wanted to take a
moment to say thank you from Whataburger for all of your help.”
- Sarah White, Field Marketing Director for Whataburger, 2015
“Cat Country is a TRUE partner, a station that cares about the outcome and future of their
clients. They are involved in every community event that I can think of; they get positive
results at the end of each day. The Cat Country goes above and beyond; they are my
neighbors and my friends. Cat Country is my station, the only one I listen to! Thank you Cat
Country!
- Rickey Linton, Franchise Sales Manager for Buffalo Rock Company, 2015
“It was a great weekend! Your Cat Country crew worked hard and had great attitudes! We ended
with 72 cars on the day. Our goal was to reach 45 cars. It was a great day for the store! Crystal said
it was the most fun she can remember having at a radio remote. That includes all the big markets
too like Dallas and Miami. We’re looking forward to working with you as we grow the Pensacola
market. Thanks for the Flip-A-Gram video recap. It looks great! I can’t recall another radio station
sending a recap before… especially a Flip-A-Gram.”
- Melissa Castillo, Administrative Marketing Assistant for Take 5 Oil Change, 2015
OUR PRODUCTS
ON AIR
ON AIR
SPONSORSHIPS/
GIVEAWAYS
:10, :15, :30, or :60 Live or Recorded Promos, Sponsorships,
Endorsements, Call-Ins, News, Weather and Traffic Updates
Cat Tales (Mon-Fri)
Candy Dish (Mon-Fri)
Spouse Trap (Wednesday mornings)
Cat Fight (Thursday mornings)
News/Weather/Traffic
Conundrum (Mon-Fri)
New Music Smackdown (Mon-Fri)
Country Countdown AM/PM (Sun)
Rise Up (Sun)
WEB/MOBILE
EMAIL BLAST
Streaming Promos, Texting, Rotating Banner, Static Banner
SOCIAL MEDIA
Facebook, Twitter, Instagram, Periscope, YouTube, Snapchat
Paw Print email blast to over 16,000 listeners
OUR HONORS
Station of the Year
2015 Judges Choice
- 9 Time Winner
- Dunkin Donuts Campaign
2015 Best Radio Personality
- Brent Lane
2015 Best Website
2015 Best Person to “Friend” on
Facebook
- Brent Lane
2015 Gold Addy
- Dunkin Donuts Campaign
2015 Silver Addy
- Pensacola Symphony Orchestra
Station of the Year
- 3 Time Winner
- 8 Time Finalist
Radio Personality of the Year
- 2009 Winner
- 5 Time Finalist Brent & Candy
2015 Silver Addy
- $10,000 Giveaway
2015 Silver Addy
- Tour for the Troops
2015 Silver Addy
- Pay for My Prom
Community Service
- 2013 Winner
- 5 Time Finalist
2015 Silver Addy
- Christmas Wishes

WYCT-Pensacola_MediaKit_2016 - Pensacola

Transcription

Similar documents

McAleer`s Office Furniture

Com-Pac Yachts Sail Away Pricing New 2016 Models

Layout 15 - Goforth Media

PREPOSITIONS OF PLACE

Cat Torque/Tech/Specs here.

Don`t Forget! - Pet Food Warehouse

Create a Warm Welcome for a New Cat or Kitten

and complete the form

herta - WDDC.com

Stallion Service Auction Derby