to a media kit

What’s The Skinnie?
A first-class, full-color lifestyle magazine serving the Skidaway Island community
• bi-weekly (26 issues a year)
• targeted, blanket distribution of 31411 zip code
• subscriber base beyond core zip code
• distributed through local businesses and professional offices
• online presence
Who Do We Reach?
• More than 117,000 copies distributed annually to Skidaway Island and beyond
• We reach more than 12,000 affluent, educated readers who are community
leaders, and business, philanthropy, and public services.
• Our readers have a net worth per household in excess of $1 million
• Average annual household income is more than $150,000
• Median home value for Skidaway Island residents is more than $475,000
• 71.8% have a bachelor’s degree or higher
What’s Inside?
• News and Newsmakers – What’s happening
in and around our community and the people
who make it happen.
• Travel – We take you where you want to
go; whether it’s around the corner or around
the world
• Entertainment – What to see, hear, and do
locally and beyond
• Human Interest – We appreciate our service
men and women, and welcome the opportunity
to share their stories in our He Served feature.
• History – This city and region is rich in historical significance and we think you should
learn why.
• Food – Offering readers a taste of the local,
national or international cuisine, from the simple to the sublime.
What’s In It For Me?
Glad you asked!
We offer professional design and marketing expertise to help you deliver your
brand to potential customers who want to do business with you.
Great writing, gorgeous visual presentation and a meaningful platform for discussion of issues that matter to our communities sets us apart.
Make The Skinnie your promotional partner.
WHO
ARE WE?
substance withstyle
The Skinnie Magazine is the definitive voice of zip code 31411. A first-class, fullsize, full-color biweekly magazine that reaches 100 percent of Skidaway Island, including The Landings, Modena Island, South Harbor, The Village on Skidaway Island and
every address in the region. And a loyal base of subscribers in states from Maine to
Florida. The publication of choice for sophisticated, affluent readers and advertisers
with a passion for presenting their stories in the best light. Fondly embraced by our
communities, The Skinnie Magazine sets an unmatchable standard for local print
media.We are committed to producing a magazine that our advertising partners, our
community and we can be proud of.
Now in our 13th year, The Skinnie Magazine remains a stylish and smart lifestyle publication
that speaks articulately to the interests of our readers. News, travel, entertainment, humaninterest stories, fine art, home and finance features. Great writing. Gorgeous pictures. And a
meaningful platform for discussion of issues that matter to our communities.We are independent and privately funded.We do what we do because we have an undeniable fire for the
creative process.
Your business is a huge part of your life. You nurture it. You are constantly striving to
make it better. You celebrate its successes. Your choices of where you tell its story to the
world should reflect your commitment to excellence. The Skinnie Magazine is the perfect place to shine a bright light on your life’s work.
Other publications suggesting they reach all of Skidaway Island or any of its communities
simply are misrepresenting the truth. Numerous testimonials from readers and advertisers
confirm our appeal.We are happy to share them with you.ecca Melton, Sun-Kissed
Please consider The Skinnie Magazine as a powerful tool for promoting your enterprise.
You will be glad you did.
-B
• QUALITY
• REACH
• PASSION
e
They set us apart.
4 SKIDAWAY VILLAGE SQUARE, SAVANNAH, GA 31411 T: 912.598.9715 F: 912.598.8886 WWW.THESKINNIE.COM
DETAILS & GUIDELINES
AD RATES ART SPECIFICATIONS
RATES
SPREAD
1x . . . . . . . . . . . . . . . . .$1525
3x . . . . . . . . . . . . . . . . .$1449
6x . . . . . . . . . . . . . . . . .$1373
13x . . . . . . . . . . . . . . . .$1296
26x . . . . . . . . . . . . . . . .$1220
FULL PAGE
1x . . . . . . . . . . . . . . . . . .$840
3x . . . . . . . . . . . . . . . . . .$798
6x . . . . . . . . . . . . . . . . . .$756
13x . . . . . . . . . . . . . . . . .$714
26x . . . . . . . . . . . . . . . . .$672
2/3 PAGE
1x . . . . . . . . . . . . . . . . . .$610
3x . . . . . . . . . . . . . . . . . .$580
6x . . . . . . . . . . . . . . . . . .$549
13x . . . . . . . . . . . . . . . . .$519
26x . . . . . . . . . . . . . . . . .$488
1/2 PAGE
1x . . . . . . . . . . . . . . . . . .$465
3x . . . . . . . . . . . . . . . . . .$442
6x . . . . . . . . . . . . . . . . . .$419
13x . . . . . . . . . . . . . . . . .$395
26x . . . . . . . . . . . . . . . . .$372
1/3 PAGE
1x . . . . . . . . . . . . . . . . . .$315
3x . . . . . . . . . . . . . . . . . .$299
6x . . . . . . . . . . . . . . . . . .$284
13x . . . . . . . . . . . . . . . . .$268
26x . . . . . . . . . . . . . . . . .$252
1/4 PAGE
1x . . . . . . . . . . . . . . . . . .$255
3x . . . . . . . . . . . . . . . . . .$242
6x . . . . . . . . . . . . . . . . . .$230
13x . . . . . . . . . . . . . . . . .$217
26x . . . . . . . . . . . . . . . . .$204
1/6 PAGE
1x . . . . . . . . . . . . . . . . . .$175
3x . . . . . . . . . . . . . . . . . .$166
6x . . . . . . . . . . . . . . . . . .$158
13x . . . . . . . . . . . . . . . . .$149
26x . . . . . . . . . . . . . . . . .$140
Non-Profit w/ 501c3 status: Subtract 10%
Prices valid as of 01.01.15
BLEED:
8.625” x 11.125”
TRIM:
8.375” x 10.875”
LIVE:
7.875” x 10.375”
SPREAD
Non-Bleed:
15.75” x
10.375”
Bleed:
17” x 11.125”
FULL
Non-Bleed:
7.875” x
10.375”
Bleed:
8.625” x
11.125”
2/3
1/2
Vertical
4.875” x
9.875”
Horizontal
7.5” x
4.75”
1/3
1/4
1/6
Vertical
2.25” x
9.875”
Vertical
3.75” x
4.75”
Vertical
2.25” x
4.75”
ACCEPTED MEDIA: CD, DVD
PREFERRED FORMATS (MACINTOSH PLATFORM ONLY): PDF (CMYK, 300 dpi,
fonts embedded), PSD (CMYK, 300 dpi, flattened layers), EPS (CMYK, text changed to paths)
or TIF (CMYK, 300 dpi).
ACCEPTED APPLICATIONS (MACINTOSH PLATFORM ONLY): InDesign CS2 •
Quark Xpress 6.5 (all fonts must be included along with all images—see Images below for
format requirements) • Adobe Acrobat (cannot be edited) • Adobe Photoshop 7, CS2 •
Adobe Illustrator 10, CS2
IMAGES: All images supplied must be 300dpi and must be CMYK. All vector images must be
saved as EPS files. All fonts must be changed to paths.
FONTS: All fonts for electronically supplied ads must be submitted (printer & screen). Our
printer will only accept OpenType or Type 1 fonts, and prefers Adobe OpenType and Type 1
fonts. Any other font supplied is subject to the closest Type 1 font available. Please note that fonts
cannot be bolded or italized using the measurement tool bar or keyboard. The font must be a bold
or italized version of that font found in the font menu.
TRIM SIZE AND BLEEDS: All ads must be built to their trim size. Only full size ads can
run to bleed.
ELECTRONIC SUBMISSION: Digital submissions (10MB or less) can be sent via e-mail. Such
submissions may be sent to [email protected]. Any collected ad over 10MB may be shipped
to: The Skinnie Magazine, 4 Skidaway Village Square, Savannah, GA 31411. Contact
[email protected] if you have any questions of concerns.
The Skinnie will not be responsible for loss of color or quality due to converting files submitted in unacceptable formats.
We do not accept ads built in Microsoft Publisher or Word. Nor do we accept files with lab color, RGB or Pantone colors.
4 SKIDAWAY VILLAGE SQUARE, SAVANNAH, GA 31411 T: 912.598.9715 F: 912.598.8886 WWW.THESKINNIE.COM
2016
CLOSING DATES
Issue Date
1401 [Early Jan.]
1402 [Late Jan.]
1403 [Early Feb.]
1404 [Late Feb.]
1405 [Early March]
1406 [Late March]
1407 [Early April]
1408 [Mid April]
1409 [Late April]
1410 [Early May]
1411 [Late May]
1412 [Early June]
1413 [Late June]
1414 [Early July]
1415 [Late July]
1416 [Early Aug.]
1417 [Late Aug.]
1418 [Early Sept.]
1419 [Mid Sept.]
1420 [Late Sept.]
1421 [Early Oct.]
1422 [Late Oct.]
1423 [Early Nov.]
1424 [Late Nov.]
1425 [Early Dec.]
1426 [Late Nov.]
Ad Deadline
01.01.2016
01.15.2016
01.29.2016
02.12.2016
02.26.2016
03.11.2016
03.25.2016
04.08.2016
04.22.2016
05.06.2016
05.20.2016
06.03.2016
06.17.2016
06.30.2016
07.15.2016
07.29.2016
08.12.2016
08.26.2016
09.09.2016
09.23.2016
10.07.2016
10.21.2016
11.04.2016
11.18.2016
12.06.2016
12.16.2016
Distribution Date
01.08.2016
01.22.2016
02.05.2016
02.19.2016
03.04.2016
03.18.2016
04.01.2016
04.15.2016
04.29.2016
05.13.2016
05.27.2016
06.10.2016
06.24.2016
07.08.2016
07.22.2016
08.05.2016
08.19.2016
09.02.2016
09.16.2016
09.30.2016
10.14.2016
10.28.2016
11.11.2016
11.25.2016
12.09.2016
12.23.2016
4 SKIDAWAY VILLAGE SQUARE, SAVANNAH, GA 31411 T: 912.598.9715 F: 912.598.9115 WWW.THESKINNIE.COM
THE
RESPONSE
2006 New & Emerging
Small Business of the
Year by the Savannah
Small Business
Chamber.
2005 Gold MarCom
Creative Award winner
for our Late September
2005 issue.
2005 Gold MarCom
Creative Award winner
for our Mid. September
2005 issue.
“Since I began advertising with The Skinnie my ads have gotten so much attention, I cannot begin
to tell you. I give them a picture and they turn it into an amazing ad that is so good that even the
Savannah Morning News style section that I advertise in is also wanting to use the same ad
because it is so catchy and cute!
“I have been advertising with The Skinnie Magazine for two years now and also advertise with
Savannah Magazine and Savannah Morning News as well and if I had to make a choice as to
where to put my money as far as these three are concerned there is no doubt it would be with The
Skinnie Magazine. My customers read The Skinnie and many new people that move into the area
read it as well. It’s a very upscale magazine, and very focused on the happenings and locals here in
Savannah. It’s really funny because I notice my customers will say to me, "Hey I didn’t see your
ad in The Skinnie." and I just kinda laugh to myself, and respond back with, "Well it wouldn’t be
so special now if you saw my ads in there every time now would it?" And it’s always the same thing
that they will say, "But they are so cute and colorful, it makes my day." Now how awesome is that
for a customer to tell you that?
“No matter how well your business does, advertising is a must. You can never stop as far as I’m
concerned. Every ad is a fresh ad, a new beginning to someone’s day. Retail is all about fresh and
alive, and that’s why my store is as successful as it is because it’s out there in such magazines as
The Skinnie. Thanks to everyone there at The Skinnie for making Sunkissed a special part of
their advertising.”
-BECCA MELTON
Owner of Sun-Kissed, a Lilly Pulitzer Signature Store
“When I agreed to be one of the first advertisers in The Skinnie, I admit I was a bit skeptical about
this "new publication!" However, as a repeat advertiser from Day 1, I have never regretted that
decision. I couldn't be happier with the relationship and the results we have seen!”
-GWEN G. DEWALT, CTC
President of Four Seasons Travel, A Virtuoso Agency
“The Skinnie has provided a terrific venue for Comfort Keepers to expose residents of The Landings
to the services we offer. Our goal in offering non-medical, in-home care is to provide the very best
service experience possible; in stark contrast to a world where customer service is often neglected or
non-existent. The quality of The Skinnie matches very nicely with the level of quality we represent
with Comfort Keepers. Clients often tell us that they saw our advertisement in The Skinnie.”
-GREG STINSON
Owner of Comfort Keepers
4 SKIDAWAY VILLAGE SQUARE, SAVANNAH, GA 31411 T: 912.598.9715 F: 912.598.8886 WWW.THESKINNIE.COM
2016
EDITORIAL CALENDAR
Each issue contains a
combination of content,
which includes
He Served, a profile of
local servicemen, both
active duty and retired;
Skinnie Minute, featuring interesting area
groups and individuals;
and Hidden History,
which unearth’s hidden
history, right in our
own backyard.
Readers can also look
forward to articles
centering around food,
travel, leisure activities,
area events, and some of
the interesting people
who might just be one of
your neighbors.
Issue Date ....................................................................................................................Distribution Date
1401 [Early Jan.]...........................................................................................................................01.08.2015
• Travel • Hidden History • He Served
1402 [Late Jan.] ............................................................................................................................01.28.2015
• Book Fest • Skinnie Minute • He Served
1403 [Early Feb.] ..........................................................................................................................02.05.2015
• American Traditions • Hidden History • He Served
1404 [Late Feb.]............................................................................................................................02.19.2015
• Zuckerman • Skinnie Minute • He Served
1405 [Early March].......................................................................................................................03.04.2015
• Food • Hidden History • He Served
1406 [Late March] ........................................................................................................................03.18.2015
• Skidaway Spotlight • Skinnie Minute • He Served
1407 [Early April] .........................................................................................................................04.01.2015
• April Fools • Hidden History • He Served
1408 [Mid April] ..........................................................................................................................04.15.2015
• Travel • Skinnie Minute • He Served
1409 [Late April] ..........................................................................................................................04.29.2015
• Mother’s Day • Hidden History • He Served
1410 [Early May]..........................................................................................................................05.13.2015
• Skidaway Spotlight • Skinnie Minute • He Served
1411 [Late May] ...........................................................................................................................05.27.2015
• Skidaway Spotlight • Hidden History • He Served
1412 [Early June]..........................................................................................................................06.10.2015
• Father’s Day • Skinnie Minute • He Served
1413 [Late June] ...........................................................................................................................06.24.2015
• Graduates • Skinnie Minute • He Served
1414 [Early July]...........................................................................................................................07.08.2015
• Travel by Susan Dischner • Wassaw Sound • He Served
1415 [Late July] ............................................................................................................................07.22.2015
• Movie article • Hidden History • He Served • Don McElveen
1416 [Early Aug.] .........................................................................................................................08.05.2015
• Savannah Classical Academy • Skinnie Minute: Drive, Chip & Putt • He Served
1417 [Late Aug.]...........................................................................................................................08.19.2015
• GA Olive Oil • Hidden History • He Served
1418 [Early Sept.] .........................................................................................................................09.02.2015
• Travel from Four Seasons • Skinnie Minute • He Served
1419 [Mid Sept.] ..........................................................................................................................09.16.2015
• Hidden History • He Served • PinPoint Museum
1420 [Late Sept.] ..........................................................................................................................09.30.2015
• Zuckerman • Skinnie Minute: Charleston Aircraft Carrier • He Served
1421 [Early Oct.]..........................................................................................................................10.14.2015
• SKIO’s Marine Science • Food by Scott • He Served
1422 [Late Oct.] ...........................................................................................................................10.28.2015
• Coach Toner, College Football • Hidden History • He Served
1423 [Early Nov.] .........................................................................................................................11.11.2015
• Holiday Food • Skinnie Minute • He Served
1424 [Late Nov.]...........................................................................................................................11.25.2015
• Christmas 150 Years Ago • Hidden History • He Served
1425 [Early Dec.] .........................................................................................................................12.09.2015
• Kids Christmas Cards • Skinnie Minute: River Camping Excursion • He Served
1426 [Late Dec.]...........................................................................................................................12.23.2015
• Christmas Food • Hidden History • He Served
4 SKIDAWAY VILLAGE SQUARE, SAVANNAH, GA 31411 T: 912.598.9715 F: 912.598.9115 WWW.THESKINNIE.COM
RATES
$20 per issue
6 issues for $100
($20 savings)
13 issues (1/2 year) for $200
($60 savings)
26 issues (full year) for $375
($145 savings)
For No Additional Charge...
Your classified ad will also be
posted on our website. Listings
are updated with the publication of each issue, attracting
the attention of those eager to
do business with area residents.
We understand some people
may be uncomfortable having
their phone number and/or
email posted online. Those
who prefer NOT to have their
contact information posted
online may opt out at any
time.
CLASSIFIED ADVERTISING
Our classified advertisers have reported great satisfaction with the results they have
enjoyed by maintaining a presence in The Skinnie. Not only does it connect the neighbors of Skidaway on a business level, it also attracts businesses from beyond Skidaway
Island.
In addition to being printed in the magazine, our classifieds are also posted on our
website, with hot links to your email and/or website. Listings are updated with the publication of each issue. This means your ad can be seen by people outside the 31411 ZIP
code (Skidaway Island – The Landings, Modena Island, South Harbor and the other
unincorporated properties on the island). Additionally, we serve subscribers all over
Chatham County and in approximately 15 states. Our reach far exceeds any other print
media outlet that targets our attractive demographic.
Our latest issue
can be found at
Cutter’s Point in
Sandfly. Back issues
are available at
our office on the
second floor of the
SunTrust Building at
4 Skidaway Village
Square.
It’s so easy to place a classified ad: Simply email your text (50 words or less,
please) to [email protected]. We can take your credit card payment over the
phone, or feel free to stop by our office in The Village.
4 SKIDAWAY VILLAGE SQUARE, SAVANNAH, GA 31411 T: 912.598.9715 F: 912.598.8886 WWW.THESKINNIE.COM
What’s Next?
Scott Lauretti, Editor/Publisher – [email protected]
Charles Hendrix, General Manager – [email protected]
Jim Toole, Account Executive – [email protected]
Philip Schweier, Art Director – [email protected]
912.598.9715