Bracket Challenge - 2007

Bracket Challenge Presented by
RadioShack & Land Rover
CBS College Sports (formerly CSTV) teamed up with RadioShack and Land Rover to develop the Bracket Challenge presented by
RadioShack & Land Rover. This custom program enabled our partners to:
Connect with a valuable audience of college sports fans all season long
Capitalize on the excitement surrounding March Madness and the Final Four
This fully integrated multi-platform program was supported by a co-branded marketing
campaign. It ran for 5 weeks on CSTV.com and its network of Official Athletic Site
(network includes 37 of the 65 Tournament teams), during one of the highest trafficked
period of the year.
Original logo
Landing page
Custom bracket program
Creative & Media
In support of the program, CBS College Sports developed a co-branded promotional campaign.
Elements included flash banners, window shades, layered ads, fixed placement buttons, HMTL
emails, newsletters and more.
Co-branded flash banners on CSTV.com and across
91 of CBS College Sports’ Official Athletic Sites
including Notre Dame, USC, and Wake Forest
Dedicated HTML emails to CBS
College Sports database and inclusion
in confirmation email for CBS
SportsLine’s Bracket Challenge
Post-roll in video player across
CSTV.com
Fixed placement button on
CSTV.com and across 91 of
CBS College Sports’ Official
Athletic Sites
Inclusion in newsletters to CBS College
Sports database (3 editions)
Co-branded layered ads on CSTV.com and across 91
of CBS College Sports’ Official Athletic Sites
Co-branded banner placement across highly trafficked areas on CSTV.com
including the home page and Championship Central
TV & Radio & More
In addition to online promotions, this program was supported on CBS College Sports TV and
on CBS College Sports Radio, making this a truly multi-platform program. The following
custom co-branded elements were also developed to drive traffic to the game:
CBS College Sports
CBS College Sports Radio
On-air promo and synced ad in CBS
College Sports Radio
In game mentions ran in NCAA Basketball games on
CBS College Sports leading up to the Tournament
• On-air promos (March 1-15, 2007)
• Live games – NCAA Basketball on
CBS College Sports
• Studio shows
• Original programming
• In game-mentions & “tombstone”
creative (March 9-15, 2007)
• Live games – NCAA Basketball on
CBS College Sports
CBS College Sports Partners
•
•
Live read
Co-branded synced ads
Co-branded post-roll attached to all CBS College
Sports content on YouTube during promotion
CBS College Sports extended the
promotion across its partner platforms
and others:
• Co-branded post-roll in YouTube,
Verizon’s V-Cast, and Amp’d
• Google keyword searches
CBS College Sports Campus Reps
CBS College Sports was able to activate its Campus Rep Program to get its partners even closer to a valuable audience of
college sports fans. The program was promoted on 17 campuses including Florida, Ohio State, and UNC.
• Fully customized on campus promotion including:
• On-campus postering
• Postings on Facebook, MySpace, and AIM profiles
• Mass emails to Greek systems, Athletic departments
• Messages posted on student sports message boards
MySpace
bulletins
Facebook Bracket Challenge Group