iSkin - Specifications
Transcription
iSkin - Specifications
iSkin - Specifications Definition The iSkin is a large canvas ad that contains hidden circular interactive markers, which on hover reveal thumbnails highlighting content such as videos, images, social media callouts, and other relevant information. This format transforms skins into a lean-forward interactive experience and engages users to explore deeper stories. Advertisers can feature up to 10 circular markers with a maximum of 5 on each side of the skin. The markers trigger rich content in the clickable thumbnails and can link out to websites or social networks. Please refer to the Skin Specifications for skin, super leaderboard and MPU guidelines. iSkin Example: Thumbnail Content Interactive Marker Skin iSkin Feature Storyboard: Skin displays on page load. © 2014CBS Interactive. Interactive markers appear on hover of the skin. Thumbnail content reveals on hover of an interactive marker. Clicking thumbnail content will either play video expanded on the page or link out to websites. 1 of 2 Technical Specifications I. Thumbnail Content Specifications Item Specification Image Flickr, Instagram,ThingLink URL (see full list below for other URLs allowed) Description Text: 100 characters maximum with spaces Text Only Description Text: 100 characters maximum with space Advertiser or CBS Interactive Site Content Advertiser or CBS Interactive Site Content URL with Open Graph Protocol metadata implemented. Automatically loads an image from the same webpage Description Text: 100 characters maximum with spaces, no additional text allowed with content from a CBS Interactive site. Social Media Callout Facebook, Twitter, LinkedIn URL (see full list below for other URLs allowed) Video YouTube, Vimeo URL Automatically loads the video name Description Text: 100 characters maximum with spaces, No additional text allowed with CBS Interactive videos. Markers Maximum 5 markers per side of skin (10 in total) II. Allowed Thumbnail Content URLs Video YouTube, Vimeo, USTREAM, TED, Hulu, Blip, Clickthrough, Bambuser, Qik, VHX, dotSUB, Animoto Music Spotify, Rdio, iTunes, SoundCloud, Official.fm, Mixcloud, Chirbit, Huffduffer Image Instagram, Flickr, Imgur, Photobucket, TwitrPix, ThingLink, deviantART, 23hq Social Facebook, Twitter, LinkedIn, Scribd, Meetup, Yelp E-commerce Amazon, Etsy, eBay, Best Buy, Savalanche More CNET, Wikipedia, Google Maps, Slidshare, EventBrite, Polldaddy, Mailchimp, Speaker Deck, Thrillcall, FanBridge, TopSpin Deadlines CBS Interactive requires that all creative be submitted 20 business days prior to launch date. If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed l taunch date. Contact Questions about this opportunity Please contact your CBS Interactive representative. Technical questions about your creative E-Mail [email protected] © 2014 CBS Interactive. 2 of 2