2013 FT Lauderdale Winner`s Book
Transcription
2013 FT Lauderdale Winner`s Book
2012-2013 ADDY WINNERS AB UT US B ARD The ADDY ® Awards is the advertising industr y’s largest and most representative competition, attracting over 50,0 0 0 entries ever y year in local ADDY ® competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of marketing and advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY ® Awards is the first of a three-tier, National Competition. Concurrently, all across the countr y, local entrants vie for recognition as the ver y best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then for warded to the third and final tier, The National ADDY ® Awards Competition. Receiving a local ADDY ® Award is the first step toward winning a National ADDY ®. Entering the ADDY ® competition supports our entire industr y, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public ser vice. Richard Lewis - President Elena Wood - Communications Chair Janissa Khal - Vice President Linda Thornberg - Programs Chair Elyse Taylor-Trustee - Addy Co-Chair Jared Braverman - Education Chair Meredith Lasher - Addy Design-Chair Dawn Rahicki - Past President Trustee Steven Cohen - Web Chair Alex Santiago - Diversity Chair Michael Pardo - Trustee - Membership Chair Anita Kurzyna - Programs Chair Anne Grigsby-Trustee - Legislative Awareness SP NS RS We sincerely appreciate the support extended towards the ADDYS and your contribution to the Fort Lauderdale/Palm Beach Advertising Community. iCreatives, Bombshell Entertainment, LP Media and designchicklet. designchicklet BEST F SH W: MDG ADVERTISING Title: Dentist Acquisition Direct Mail Are You Drowning in Practice Management? Advertiser: Dental Care Alliance BEST F PRINT: BRAND TANG Title: Dollar General Corporate Brochure / Look Book Advertiser: Dollar General Credits: James Kluetz, Creative Director Paul Cooper, Creative Director/Designer Copy Writer BEST F BR ADCAST: ISLAND C MPANY Title: Never Return Credits: Spencer Antle, Director / Writer Pete Warrilow, Director of Photography Steve Prestemon, Editor BEST F ADVERTISING SELF PR M TION: MDG ADVERTISING Title: A Marketer’s Guide to Pinterest Video Infographic JUDGES CH ICE: BRAND TANG Title: James Beard 2012 Menu Credits: James Kluetz, Creative Director / Designer Paul Cooper, Creative Director / Designer Copy Writer Fernanda Gomes, Account Executive Joe Russoneillo, New Business Development AUDACITY CREATIVE BG, INC. BATTLE Silver ADDY® Award Notecard Gift Pack 69-K Cards, Invitations Silver ADDY® Award “Art Island” 74-A Music Only Gold ADDY Award 3N2 Team Builder Website 33-A Products ® Gold ADDY® Award Battle Holiday Hooch 2012 69-K Cards, Invitations Silver ADDY® Award Palm Beach Neuroscience Institute Logo 73-A Logo BGT PARTNERS Gold ADDY® Award GE Appliance - French Door Refrigerator 33-A Products Gold ADDY® Award CSL Plasma Interior Rebrand 17-B Interior Still or Static Silver ADDY® Award Florida Blue Dental Website Redesign 33-A Products Silver ADDY® Award MarCommand Sales Video 05 Audio/Visual Sales Silver ADDY® Award GE Appliance Homepage Redesign 33-A Products Silver ADDY® Award 3N2 Play Ball 73-B Illustration, Single Silver ADDY® Award Carnival Cruise Lines Vacation Planner 33-C Services Silver ADDY® Award 2013 3N2 Sales Catalog 01-A Catalog Silver ADDY® Award Carnival Cruise Lines - Sunshine 33-C Silver ADDY® Award 3N2 Officiating Catalog 2013 01-A Catalog Silver ADDY® Award Carnival Cruise Lines - Cruising 101 33-C Services Silver ADDY® Award 3N2 Free-Standing Display 03-B Free-Standing Silver ADDY® Award SeaWorld Mobile Commerce Experience 34-A Products Silver ADDY® Award Rival Athletics Logo 73-A Logo Silver ADDY® Award Darden Restaurants Capital Grille 33-B Outlets Silver ADDY® Award Campus Management Direct Mailer 12-A Flat BITNER G DMAN Silver ADDY® Award ARTACO (Inspiration) Campaign 24-B Four-Color BRAND TANG Gold ADDY Award James Beard 2012 Menu 01-D Menu ® Gold ADDY Award Factory Shred Concept Book 69-A Collateral ® Gold ADDY Award SeaGear Marine Logo 73-A Logo ® Gold ADDY Award SeaGear Marine Business Card 06-B Multiple Process ® Gold ADDY Award Accen-tu-ate & Accen-tu-ate Design Lab 01-A Catalog ® Gold ADDY® Award Unlimited Vacation Club Brochure 08-B Four-color Gold ADDY® Award MeTime Vacations Brochure 08-B Four-color Gold ADDY® Award Dollar General Corporate Brochure 08-B Four-color Gold ADDY® Award Unlimited Vacation Club Member Kit 02-C Campaign Gold ADDY® Award Sirenis Premium Travelers Member 33-C Services Silver ADDY® Award Sirenis Premium Travelers Concept Book Book69-A Collateral Silver ADDY® Award Factory Shred Logo 73-A Logo Silver ADDY® Award Accen-tu-ate Design Lab Logo 73-A Logo Silver ADDY® Award Grand Residences President’s Circle 73-A Logo Silver ADDY® Award D’Angelo Pizza HotSpots Magazine Ad 24-B Four-Color Silver ADDY® Award Sirenis Premium Travelers Website App 37-B Web-based (Browser) Silver ADDY® Award Sirenis Premium Travelers Mobile 34-C Services C NSTITUTI NAL TAX C LLECT R, PALM BEACH C UNTY Silver ADDY® Award REAL ID’d Campaign 68-B Integrated Campaign CREA7IVE Silver ADDY® Award Wrestlemania 33-A Products Silver ADDY® Award Dodilio Illustrations 73-C Illustration, Campaign Silver ADDY® Award Social Report 33-C Services Cross Country Healthcare Silver ADDY® Award 14-B Other Merchandise Silver ADDY® Award Cross Country Staffing Novation Direct 12-B 3-D CR SS MEDIA CREATIVE Gold ADDY Award DHL - Andretti Sponsorship, Ryan Hunter 23-B Four-color ® CRUISE PLANNERS-AMERICAN EXPRESS TRAVEL Silver ADDY® Award What Is On Your Bucket List? 12-A Flat DAS-GR UP Silver ADDY® Award EmbroidMe Mobile 34-A Products Silver ADDY® Award Chef’s Korner 33-B Outlets Silver ADDY® Award Truly Nolen Franchising 32-B Outlets Silver ADDY® Award Global Directories - Tablet App 37-A Tablet Silver ADDY Award DAS Group Website 32-C Services ® Silver ADDY Award Global Directories - Mobile App 37-C Mobile (Phone) ® Silver ADDY® Award Honey Bucket Mobile 34-C Services DESIGNCHICKLET + C . Gold ADDY® Award Theorie Packaging 02-C Campaign Gold ADDY® Award Sneider Wedding Invitation 11-B Invitation Silver ADDY® Award Cynthia Rowley Packaging 02-C Campaign Silver ADDY® Award Cortex Campaign 04 Campaign FAHLGREN M RTINE Silver ADDY® Award NSU Rise Up: 30 74-C Sound Design Silver ADDY® Award NSU Rise Up 74-B Music with Lyrics GERBIN & ASS CIATES INC. Gold ADDY® Award Pine Creek Sporting Club Brochure 08-B Four-color Silver ADDY® Award Pine Creek Sporting Club Campaign 24-B Four-Color HELIUM CREATIVE Gold ADDY® Award 2013 Annual Magazine 09-E Book Design (Entire Book) Gold ADDY® Award La Gloutonnerie Website 33-B Outlets Silver ADDY® Award Senses Campaign 13-A Flat Silver ADDY® Award helium creative website 69-G Digital Advertising Silver ADDY® Award MyBlueVIP App 37-C Mobile (Phone) ICREATIVES STAFFING Gold ADDY® Award What Separates Top Creatives Blog Post 72 Copywriting Silver ADDY® Award icreatives staffing web site 32-C Ser vices Silver ADDY® Award Fidgeting People + Mouseovers 75 -A Interface & Navigation Silver ADDY® Award Books For Soldiers Holiday eCard 64 -D Digital Advertising Silver ADDY® Award icreatives staffing web site 69-G Digital Advertising ISLAND COMPANY Gold ADDY® Award Never Return 45 -C :60 or more JACATY + ASSOCIATES Gold ADDY® Award CULTURED: Fall 2012 09-E Book Design (Entire Book) Gold ADDY® Award CULTURED: Winter 2012 09-E Book Design (Entire Book) Gold ADDY® Award CULTURED Magazine 13 -A Flat Gold ADDY® Award Lou Bopp: Route 66 01-A Catalog Silver ADDY® Award Ultratravel: Spring 2012 09-E Book Design (Entire Book) Silver ADDY® Award Bal Harbour: Fall/Winter 2012 09-E Book Design (Entire Book) Silver ADDY® Award Bal Harbour: Spring 2012 09-E Book Design (Entire Book) Silver ADDY® Award Ultratravel: Fall 2012 09-E Book Design (Entire Book) Silver ADDY® Award Bal Harbour Magazine 13 -A Flat Silver ADDY® Award Ultratravel Magazine 13 -A Flat Silver ADDY® Award Lou Bopp: Route 66 69-A Collateral Silver ADDY® Award Lou Bopp: Route 66 12-A Flat Silver ADDY® Award Lou Bopp: Route 66 08 -B Four-color JARDEN C NSUMER S LUTI NS Silver ADDY® Award Look Book 01-B Sales Kits or Product Silver ADDY® Award Pain Relief Innovation Look Book 01-B Sales Kits or Product Silver ADDY® Award 2013 Appliances Look Book 01-B Sales Kits or Product Silver ADDY® Award Kids 24-B Four-Color JARED BRAVERMAN DESIGN Silver ADDY® Award Ipad Mailer 12-A Flat Silver ADDY® Award Jared Braverman Design Portfolio 69-A Collateral JEWISH FEDERATI N OF S UTH PALM BEACH C UNTY Silver ADDY® Award Lion of Judah Luncheon Invitation 62-G Cards, Invitations JM FAMILY ENTERPRISES Silver ADDY® Award Toyota Prius Value for All 39-C Branded content, 60 JM&A GR UP Gold ADDY® Award Viewfinder 12-B 3-D Gold ADDY® Award Reshaping 24-B Four-Color Gold ADDY® Award Viewfinder 14-B Other Merchandise Gold ADDY Award Paris Invitation 11-B Invitation ® Silver ADDY Award Reshaping (Holidays) 22-B Four-color ® Silver ADDY Award Chart in Paradise 22-B Four-color ® Silver ADDY Award Kia Distinction Brochures 08-C Campaign ® Silver ADDY® Award JM&A Cruise Microsite 35-C Services MAD 4 MARKETING, INC. Silver ADDY® Award Champagne Wishes and Caviar Dreams 11-B Invitation MADSEN ADVERTISING Silver ADDY® Award KatMoJAM website 33-A Products Silver ADDY® Award getAbstract B2B Video 39-D Branded content MDG ADVERTISING Gold ADDY® Award You’ve Been Chosen as a Primary 12-B 3-D Gold ADDY® Award Dentist Acquisition Direct Mail - Are You 12-A Flat Gold ADDY® Award Dentist Acquisition Direct Mail - Do You 12-A Flat Gold ADDY® Award Dentist Acquisition Direct Mail - Are You 12-A Flat Gold ADDY® Award TooJay’s Original Gourmet Deli Mobile 34-C Services Gold ADDY® Award A Look Back At Presidential Pets 20-A Single Gold ADDY® Award A Marketer’s Guide to Pinterest 71-B Integrated Campaign Gold ADDY® Award MARTIN SCHOELLER: CLOSE UP 57-C Audio / Visual Silver ADDY® Award The Dollars and Senselessness 68-B Integrated Campaign Silver ADDY® Award The Dollars and Senselessness 68-A Single Medium Campaign Silver ADDY® Award The Social Campaign: The Growing 69-G Digital Advertising Silver ADDY® Award Social Media Blunders [Infographic] 69-G Digital Advertising Silver ADDY® Award Vacationing the Social Media Way 69-G Digital Advertising Silver ADDY® Award Healthcare Microsite 69-G Digital Advertising Silver ADDY® Award Should You Build a Mobile App or Mobile 69-G Digital Advertising Silver ADDY® Award Social vs Search [Infographic] 69-G Digital Advertising Silver ADDY® Award 2012: It Was a Very Good Year for Social 69-G Digital Advertising Silver ADDY® Award The ROI of Social Media [Video] 69-G Digital Advertising Silver ADDY® Award Is Personalized Search Getting Too 69-G Digital Advertising Silver ADDY® Award Kid Tech According to Apple [Infographic] 69-G Digital Advertising Silver ADDY® Award Political Fundraising in the Social Media 69-G Digital Advertising Silver ADDY® Award The Sad State of Social Media Privacy 69-G Digital Advertising Silver ADDY® Award A Marketer’s Guide To Pinterest: Pin It 69-G Digital Advertising Silver ADDY® Award It’s All About the Images [Infographic] 69-G Digital Advertising Silver ADDY® Award HMF Ad - Classic with a Twist 22-B Four-color Silver ADDY® Award Lumberman’s Insurance Ad Campaign 22-B Four-color Silver ADDY® Award Lumberman’s Insurance Ad Campaign 22-B Four-color Silver ADDY® Award Weddings by the Breakers Ad 22-B Four-color Silver ADDY® Award Primary Pharmaceuticals Logo 73-A Logo Silver ADDY® Award 25th Anniversary Cardiac Healthcare 73-A Logo Silver ADDY® Award Palm Beach County Community Report 07-B Four-color Silver ADDY® Award Dental Care Alliance Logo 73-A Logo Silver ADDY® Award Florida Heart Hospitals Cardiac TV 45-B :30 Silver ADDY® Award Achievement Centers for Children 73-A Logo Silver ADDY® Award Strength in Numbers Infographic 20-A Single Silver ADDY® Award Havana Nights Poker Event 73-A Logo Silver ADDY® Award How regular dentist visits can save you 20-A Single Silver ADDY® Award Stronger Together Logo 73-A Logo Silver ADDY® Award Credit Unions vs. Big Banks Infographic 20-A Single Silver ADDY® Award West Palm Hospital Rebrand Event 11-B Invitation Silver ADDY® Award The Portrait of U.S. Child Care Services 20-A Single Silver ADDY® Award West Palm Hospital Rebrand 53 Consumer, Local Silver ADDY® Award Friedman Dental Group Website 33-C Services Silver ADDY® Award Florida Heart Hospitals Cardiac 53 Consumer, Local Silver ADDY® Award TooJay’s Original Gourmet Deli Website 33-C Services Silver ADDY® Award Layfayette Federal Credit Union 53 Consumer, Local Silver ADDY® Award Round Hill Brochure 08-B Four-color Silver ADDY® Award Miami/Dade County Community Report 07-B Four-color Silver ADDY® Award Fifth & Shore Fabric Swatch Brochure 08-B Four-color Silver ADDY® Award Broward County Community Report 07-B Four-color Silver ADDY® Award TooJay’s Original Gourmet Deli 36-B Single Platform, Consumer Silver ADDY® Award Treasure Coast Community Report 07-B Four-color Silver ADDY® Award Carls Patio Facebook 36-B Single Platform, Consumer Silver ADDY® Award The Dollars and Senselessness 71-B Integrated Campaign Silver ADDY® Award Holiday Trends Marketer’s Can’t Ignore 71-B Integrated Campaign Silver ADDY® Award Social Media Campaign 71-B Integrated Campaign Silver ADDY® Award Social vs Search - Infographic Campaign 71-B Integrated Campaign Silver ADDY® Award A Plan You Can Bank On- 3D Promo 03-A Counter Top or Attached Silver ADDY Award HCA East Florida Hospitals - Community 08-C Campaign ® Silver ADDY Award ER Billboard Campaign 18 Out-of-Home, Campaign ® MIKE ZIMMERMAN PH T GRAPHY Silver ADDY Award AirForce Airguns Catalog 01-A Catalog ® ’D NNELL AGENCY Gold ADDY Award Dare to Dazzle Florida Ball Invitation 11-B Invitation ® Gold ADDY Award O’Donnell Agency Holiday Card 11-A Card ® Silver ADDY Award Max Planck Foundation Grand Opening 11-B Invitation ® Silver ADDY® Award Society of Four Arts Recapturing the 27-B Color Silver ADDY® Award Banned & Burned Fighting Censorship 12-A Flat Silver ADDY® Award Society of Four Arts Recapturing the 29-A Single Insert PEN MEDIA ARTS Gold ADDY® Award Open Media Arts Website 75-B Responsive Design Silver ADDY® Award “Bear’s Tale” iBook “Read and Listen” 74-C Sound Design Silver ADDY® Award “Reset Return” Music Video 57-C Audio / Visual PEAK SEVEN ADVERTISING Silver ADDY® Award Peak Seven Website 32-C Services PIXELSLAVE Silver ADDY® Award Meridian Microsite 35-A Products Silver ADDY® Award Meridian Dimensional DM 12-B 3-D Silver ADDY® Award Well & Being Website 33-C Services Silver ADDY® Award Well & Being Identity 73-A Logo S UTH FL RIDA PULENCE MAGAZINE Gold ADDY® Award South Florida Opulence Fall 2012 Issue 23-B Four-color STARMARK Gold ADDY® Award Greater Fort Lauderdale CVB Defrost 37-C Mobile (Phone) Gold ADDY® Award Greater Fort Lauderdale CVB New York 38-B Banners, Standard Gold ADDY® Award Greater Fort Lauderdale CVB Fork 75-C GPS & Location Gold ADDY® Award Greater Fort Lauderdale CVB Defrost 15-E Vehicle Graphic Silver ADDY Award Greater Fort Lauderdale CVB Hello 08-C Campaign ® Silver ADDY® Award Hello Sunny Television 48-C Services Silver ADDY® Award Greater Fort Lauderdale CVB Hello 54 Consumer, Regional Silver ADDY® Award Broward Center for the Performing Arts 68-B Integrated Campaign Silver ADDY® Award Museum of Art | Fort Lauderdale Website 75-A Interface & Navigation Silver ADDY® Award ENCORE! Broward Center for the 68-A Single Medium Campaign Silver ADDY® Award Meet 360 37-A Tablet Silver ADDY® Award Greater Fort Lauderdale CVB Sunny.org 33-C Services Silver ADDY® Award Port Everglades 2011 Commerce Report 07-B Four-color Silver ADDY® Award Museum of Art | Fort Lauderdale SHARK 61-A Single Medium Campaign THE BAMB AGENCY Silver ADDY® Award Dr. Vinny the Dentist 42-C Campaign THE DUBH USE Silver ADDY® Award DubHouse USB Flash Drive 69-J Direct Marketing, Specialty THE IDEA IS IN & DESIGNCHICKLET + C Silver ADDY® Award Switch to expert neurological care 21-B Four-color Silver ADDY® Award NWMC UI mailer 12-A Flat Silver ADDY® Award NWMC SILS Mailer 12-A Flat THE PINK C LLECTIVE Gold ADDY® Award Pink Collective - Website Design 75-B Responsive Design Silver ADDY® Award Pink Collective Logo Design 73-A Logo THE RY C MMUNICATI N & DESIGN Gold ADDY® Award Mobil 1-Austin Grand Prix iPhone App 37-C Mobile (Phone) Gold ADDY® Award THEORY Business Cards 69-B Stationery Package Silver ADDY® Award Mobil 1 Racing-Grassroots Racing Photo 73-G Photography, Campaign Silver ADDY® Award Mobil 1- Racing Oil Print Ad 22-B Four-color Silver ADDY® Award Chevrolet-Sonic Tuner Print Ad 22-B Four-color Silver ADDY® Award Mobil 1-Austin Grand Prix Facebook App 36-B Single Platform, Consumer Silver ADDY® Award Mobil 1 Motorcycle Oil-2012 Sturgis Bike 01-E Campaign Silver ADDY® Award Mobil 1-2012 PRI Tradeshow Booth 03-C Trade Show Exhibit Silver ADDY® Award Van Kirk & Sons Pools-Company 53 Consumer, Local Silver ADDY® Award Mobil 1 DVS Shoes 01-B Sales Kits or Product DIGITAL MEDIA ARTS C LLEGE Alexander Frangos Student Silver ADDY® A Dustland Fairytale Album S01-A Packaging Ana Rodrigues Student Silver ADDY® SKY BOX 2 S16-E Visual, Photography, Color Student Silver ADDY® A Capri State of Mind S16-E Visual, Photography, Color Student Silver ADDY® Great Africa S16-E Visual, Photography, Color Student Silver ADDY® Noronha S16-E Visual, Photography, Color Student Silver ADDY® SKY BOX 1 S16-E Visual, Photography, Color Student Silver ADDY My Central Park S16-E Visual, Photography, Color ® Student Silver ADDY® The Island S16-A Visual, Logo Student Silver ADDY® The Lighthouse S16-A Visual, Logo Student Silver ADDY® The Noble Concord S16-A Visual, Logo Student Silver ADDY® Klime S04-A Poster Catherin Bakaloff Student Silver ADDY® Rock It Package S01-A Packaging Graham Gibbs Student Silver ADDY® Dapperism.com | Philosophy of the S11-F Campaign Student Silver ADDY® Dunkin’ Donuts “Bright Orange Straw” S15 Copywriting Student Silver ADDY® Voices of Brazil S07-A Single Luis Samaniego Student Gold ADDY® Go Forth & Explore S04-A Poster Student Silver ADDY® Christ at Dusk S16-F Visual, Photography Student Silver ADDY® Mánn Constructions S16-A Visual, Logo Brandon Nickerson Student Gold ADDY® Fold S16-A Visual, Logo Student Silver ADDY® Urban Earth S16-A Visual, Logo Student Gold ADDY® Love Potion S01-A Packaging Student Silver ADDY® Jezebel Magazine S05-A Publication Design, Cover Student Silver ADDY® Havana S04 -A Poster Student Silver ADDY® Culture House Magazine S09-B Campaign Myriam Manzanera Student Silver ADDY® Maybelline S04-A Poster PALM BEACH ATLANTIC UNIVERSITY Student Silver ADDY® Free People S06 Direct Marketing Student Silver ADDY® Photography Project S16-F Visual, Photography Student Silver ADDY® Nasa Editorial S05-B Publication Design Nathan Springstead Student Silver ADDY® Softsoap for Men S16-G Visual, Photography Rose Crowley Student Gold ADDY® Mens Warehouse Shopping Bag S01-A Packaging Student Silver ADDY® Folgers Label Redesign S01-A Packaging Student Silver ADDY® Grand Rapids Art Museum Illustration S16-B Visual, Illustration, Si Samuel Love Student Gold ADDY® 18eightyone Media CI Package S02 Stationery Package Student Silver ADDY® Bulgari POP Display S01-B Point of Purchase Erica Paul Student Gold ADDY® Armani Trinity S13-A Single BEST F SH W 2013 STUDENT: ERICA PAUL Palm Beach Atlantic University Armani Trinity STUDENT JUDGES AWARDS: LUIS SAMANIEGO Digtal Media Arts College Go Forth & Explore STUDENT JUDGES CHOICE AWARDS: ROSE CROWLEY Digtal Media Arts College Mens Warehouse Shopping Bag Congraddylations
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VENICE: Fort Lauderdale’s Magazine: Gold ENTRANT: Jacaty + Associates, Ft Lauderdale, FL CLIENT: Whitehaus Media Group CREDITS: Carlos Suarez, Publisher/Creative Director Sarah Harrelson, Publisher...
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