View the winner`s book and complete list of
Transcription
View the winner`s book and complete list of
2016 FOURTH DISTRICT AMERICAN ADVERTISING AWARDS THE MAGIC OF ADVERTISING The Magic of Advertising 1 Welcome to the 2016 American Advertising Awards, The Magic of Advertising, presented by the AAF Fourth District. Our theme for this year’s event reflects the mysterious and magical force our industry channels as we influence and shape trends through powerful creative, evocative copy and innovative media. The American Advertising Awards is the industry’s largest and most representative competition, attracting tens of thousands of entries each year in local AAF Club competitions. The AAF Fourth District American Advertising Awards is the second level of a three-tiered awards program, and winning an ADDY Award® at the district level is a testament to your creativity. I’m sure we’ll be seeing many of your entries at the national awards show in Anaheim this summer. Putting together an event of this magnitude requires a tremendous, coordinated effort by many volunteers, members and students. I’d like to thank the incredible group that helped make this year’s event possible: Co-Chairs: Michael Andersen, Roberts Printing Aliera Peterson, Go Bright Marketing Terri Brown, MLB Creative Deborah Carr, Abitar Contract Furnishings Taryn Cashmere and ABC Action News Heather Christman, Validus Senior Living Sherrie Davis Kinkead, Graphic Odds & Ends Cassie Deogracia, Brunet-García Advertising Michael Hancock, CROP Creative Media Sarah Jeffcoat, AAF Fourth District Steven Leacock, Leacock Design Co. Aerien Mull, Brunet-García Advertising Erin Pace, Lily & Sushi Design Co. Niki Paksoy and TECO Energy Wendy Payton, Pyper Young Christian Peyton Mike Weber, CMR Studios Students from The Art Institute of Tampa I’d also like to give special recognition to our judges, JC Pagan of mcgarrybowen and Stanley Yorker of GlobalHue, for donating their time and talents to judge the daunting but impressive body of work submitted by chapters throughout Florida and the Caribbean. Given the volume of amazing creative that was submitted, their work was certainly cut out for them as they selected this year’s ADDY® winners. It has been my pleasure and privilege to serve as the 2015 - 2016 AAF Fourth District Governor, and I’m extremely proud of what our Board has accomplished this past year. I hope this year’s gala has helped reawaken your sense of wonder for our industry and provided inspiration for future work. On behalf of the entire Executive Committee of the AAF Fourth District, thank you to the local clubs for your efforts and congratulations to all the winners! Sincerely, Yeosh Bendayan Governor, AAF Fourth District Owner, Push Button Productions The Magic of Advertising 1 MEET OUR JUDGES JC PAGÁN MCGARRYBOWEN Born in Puerto Rico and with over 20 years of experience, JC Pagán has created and produced work for such brands like the NBA, Payless Shoe Source, Burger King, Procter and Gamble, Western Union and Showtime among many other brands. His work has achieved numerous awards from respected industry organizations, including FIAP in Buenos Aires, Argentina, an AAF National Addy and a Mosaic Award, Regional ADDYs, Advertising Age, Latin Spots and Adweek. Aside from his work in advertising, in 2012 he received global recognition for his Barack Obama’s Jazz social media project and in 2013 designed several album covers for Grammy award winning Jazz/Hip Hop pianist Robert Glasper and the iconic Blue Note Records. For the last 7 years, JC has also hosted a Jazz radio show called The Blue Note Hour, showcasing the modern and classic sounds of Jazz record label Blue Note Records. STANLEY YORKER GLOBALHUE Stanley Yorker is a creative director with GlobalHue where he is the creative team lead in developing African-American targeted advertising for Walmart. Stanley is a copywriter by training but during his diverse career he has worn several agency hats including account director. In the process, he has developed a uniquely comprehensive appreciation for creative work that strategically delivers on clients’ objectives. Stanley, a pioneer in infusing Hip-Hop culture in advertising, has brand experience that includes CocaCola, Sprite, BMWUSA, Nationwide Insurance, US Bank, McDonald’s, Publix Super Markets and numerous other product and service brands. Stanley is a native of Daytona Beach, Florida and is a 1985 graduate of the University of Florida’s Journalism and Communications School with a bachelors degree in advertising. JACK PHILIPPS AWARD JIM CLARK CLARK & COMPANY Identified as a dreamer, a romantic, and a creative genius by many, Jim holds a passion for technology and for helping others any way he can. He’s also been called “crazy,” “weird,” and even “strange” by those who haven’t had the pleasure of meeting him. For over 23 years Jim Clark has been a creative director dedicated to seeing his clients succeed. As the agency owner of Clark & Company (juststay.com), Jim provides creative services, marketing planning, and comprehensive and integrated creative solutions. He works with his clients on everything from developing a strategy to concept and execution of traditional and digital media - including business and marketing strategy solutions. 2 2016 American Advertising Awards Jim has been honored with many awards including the 1995 AAF Silver Medal Award for Outstanding Advertising Achievement and over 100 ADDYs. He currently serves for the American Advertising Federation - 4th District as Historian and was the founding President of the Emerald Coast Advertising Federation in 1992. He has served as an AAF ADDY Judge all over the United States and is the founder of Ad3 (ad3.org) - a community, philosophy, work ethic, and lifestyle. He currently lives on the beautiful Emerald Coast with his soon-to-be wife, Mara Rodriguez, and her two children. Jim believes that if you’re not having fun at work, it’s just work. PROFESSIONAL AWARDS: GOLD The Magic of Advertising 3 SALES & MARKETING 1 PRODUCT OR SERVICE SALES PROMOTION > 01B - SALES KIT OR PRODUCT INFORMATION SHEETS 1 Sunset Corporate Brochure: Gold ENTRANT: Brand Tango, Deerfield Beach, FL CLIENT: Sunset World CREDITS: James Kluetz, Chief Creative Officer/ Lead Designer/Copywriter Adan Carballo, Production Artist Fernanda Gomes, Project Manager Mike Hoesten, Project Manager 2 PRODUCT OR SERVICE SALES PROMOTION > 01D - SALES PROMOTION CAMPAIGN 2 Climax Moonshine: Gold Charlie Award: Sales Promotion ENTRANT: AHT Creative, Fort Pierce, FL CLIENT: Climax Moonshine CREDITS: Ahmad H. Toom, Graphic Design Manager 3 PACK AGING > 02A - SINGLE UNIT 3 String Theory CD Box Gift: Gold ENTRANT: AACE, Jacksonville, FL CLIENT: AACE Impact Graphics CREDITS: Donald C. Jones, CEO Travis Cheatham, Director of Graphics Jesse Taylor, Graphic Designer 4 Old St. Pete Rum Packaging: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer 4 2016 American Advertising Awards 4 1 PACK AGING > 02B - PACK AGING CAMPAIGN 1 2 2 Old St Pete Spirits Packaging: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer Corkcicle Packaging: Gold ENTRANT: Push., Orlando, FL CLIENT: Corkcicle CREDITS: Mark Unger, Chief Creative Officer David Whaite, Art Director Kevin Harrell, Copywriter Ann Larose, Designer Katie Raponi, Account Coordinator Livia Galloway, Account Coordinator Joe Ciaramella, Studio Artist BROCHURE > 07A - SINGLE UNIT 3 4 3 Sonny’s BBQ Brand Book: Gold ENTRANT: Push., Orlando, FL CLIENT: Sonny’s BBQ CREDITS: Mark Unger, Art Director Kevin Harrell, Copywriter Chris Ladwig, Design Ann LaRose, Designer Jessica Leyva, Account Supervisor Chase Wilson, Account Coordinator Laura Dagner, Production Manager Joe Ciaramella, Production Artist Jordan Damato, Production Artist John Ludwig, Assistant Copywriter David Whaite, Sizing Consultant PUBLICATION DESIGN > 08C - COVER/EDITORIAL SPREAD OR FEATURE - SERIES 4 Whalebone Magazine Cover Series: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Whalebone Media CREDITS: Taylor Harkey, Art Director/Creative Director Mallory Turner, Art Director Autumn Berrang, President Brittany Norris, Illustrator The Magic of Advertising 5 1 Whalebone Magazine - Editorial Spreads: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Whalebone Media CREDITS: Taylor Harkey, Art Director/Creative Director Mallory Turner, Art Director Austin Ellis, Art Director Brittany Norris, Illustrator Bill Davis, Copywriter 1 PUBLICATION DESIGN > 08D - MAGAZINE DESIGN 2 3 Whalebone Magazine - Water Issue: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Whalebone Media CREDITS: Taylor Harkey, Art Director/Creative Director Mallory Turner, Art Director Austin Ellis, Art Director Brittany Norris, Illustrator Bill Davis, Copywriter 2 Whalebone Magazine - The City Issue: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Whalebone Magazine 3 CREDITS: Taylor Harkey, Art Director/Creative Director Mallory Turner, Art Director Austin Ellis, Art Director 4 VENICE: Fort Lauderdale’s Magazine: Gold ENTRANT: Jacaty + Associates, Ft Lauderdale, FL CLIENT: Whitehaus Media Group CREDITS: Carlos Suarez, Publisher/Creative Director Sarah Harrelson, Publisher/Editorial Director Nila Do Simon, Editor-in-Chief Pete Jacaty, Consultant, Prepress, Printing & Finishing Gail Feldman, Gail Feldman Associate Publisher Tali Jaffe, Executive Editor Lori Wagner Suarez, Contributing Editor Adriana Sandoval, Associate Art Director Matt Stevens, Digital Imaging Specialist 6 2016 American Advertising Awards 4 1 1 2 Eighty Seven: Gold Charlie Award: Collateral Material ENTRANT: Jacaty + Associates, Ft Laud, FL CLIENT: Whitehaus Media Group CREDITS: Sarah Harrelson, Publisher/Editor-in-Chief Carlos Suarez, Publisher/Creative Director Pete Jacaty, Consultant, Prepress, Printing & Finishing Adriana Sandoval, Associate Art Director Matt Stevens, Digital Imaging Specialist Botaniko: Gold ENTRANT: Jacaty + Associates, FTL, FL CLIENT: Whitehaus Media Group CREDITS: Carlos Suarez, Publisher/Creative Director Sarah Harrelson, Publisher/Editor-in-Chief Pete Jacaty, Consultant, Prepress, Printing & Finishing Nila Do Simon, Executive Editor Adriana Sandoval, Associate Art Director SPECIAL EVENT MATERIAL > 09A - CARD, INVITATION, 2 ANNOUNCEMENT - SINGLE UNIT 3 Magic Under Mangroves Main Invite: Gold ENTRANT: Conservancy of Southwest Florida, Naples, FL CLIENT: Conservancy of Southwest Florida CREDITS: Kate Kintz, Graphic Designer 4 Operation Bootstrap Invitation: Gold ENTRANT: Embry-Riddle Aeronautical University, Daytona Beach, FL CLIENT: Embry-Riddle Aeronautical University CREDITS: Jonathon Metz, Senior Graphic Designer 3 4 The Magic of Advertising 7 1 DIRECT MAIL > 10B - DIRECT MAIL - FLAT CAMPAIGN 1 VENICE Magazine: Gold ENTRANT: Jacaty + Associates, Fort Lauderdale, FL CLIENT: Whitehaus Media Group CREDITS: Carlos Suarez, Publisher/Creative Director Sarah Harrelson, Publisher/Editorial Director Pete Jacaty, Consultant, Prepress, Printing & Finishing Nila Do Simon, Editor-in-Chief Gail Feldman, Associate Publisher Tali Jaffe, Executive Editor Lori Wagner Suarez, Contributing Editor Adriana Sandoval, Associate Art Director Matt Stevens, Digital Imaging Specialist 2 ADVERTISING INDUSTRY SELF-PROMOTION > 14 - BRAND ELEMENTS 2 Sweet Hair Professional Concept Book: Gold Charlie Award: Advertising Industry Self-Promotion ENTRANT: Brand Tango, Deerfield Beach, FL CLIENT: Sweet Hair Professional CREDITS: James Kluetz, Chief Creative Officer/Copywriter Paul Cooper, Associate Creative Director Adan Carballo, Production Artist Fernanda Gomes, Project Manager/Copywriter 3 Luxury by RG Cosmetics Concept Book: Gold ENTRANT: Brand Tango, Deerfield Beach, FL CLIENT: RG Cosmetics CREDITS: James Kluetz, Chief Creative Officer Paul Cooper, Associate Art Director Andy Trantham, Designer Adan Carballo, Production Artist Fernanda Gomes, Project Manager/Copywriter ADVERTISING INDUSTRY SELF-PROMOTION > 15 - DIRECT MARKETING & SPECIALTY ADVERTISING 4 Crimes Against Content: Gold ENTRANT: Reputation Ink, Jacksonville, FL CLIENT: Reputation Ink CREDITS: Heather Kingry, VP, Content Sharon Obeso, Design Director Michelle King, Principal Allison Banko, Senior Account Executive Maria West, Account Coordinator Matt Simons, Account Coordinator Heather Perry, Manager 8 2016 American Advertising Awards 3 4 1 PRINT ADVERTISING MAGAZINE ADVERTISING > 17A - FULL PAGE OR LESS – SINGLE UNIT 2 3 1 Panda: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Roberto Martinez, Art Director Mimi Cossio, Senior Print Production Manager Maria Carolina Reimpell, Account Director 2 Cheetah: Gold Best of Show • Charlie Award: Magazine Advertising ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Company Garrigosa Studios, Production Company MAGAZINE ADVERTISING > 17C - MAGAZINE ADVERTISING CAMPAIGN 3 Fast Lighting Charcoal: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Manager Garrigosa Studios, Production Company The Magic of Advertising 9 NEWSPAPER ADVERTISING > 19A - FRACTIONAL PAGE – 1 SINGLE UNIT 1 2 Panda: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Roberto Martinez, Art Director Mimi Cossio, Senior Print Production Manager Maria Carolina Reimpell, Group Account Director 2 Cheetah: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Company Garrigosa Studios, Production Company NEWSPAPER ADVERTISING > 19E - NEWSPAPER ADVERTISING 3 Fast Lighting Charcoal: Gold Charlie Award: Newspaper ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Manager Garrigosa Studios, Production Company 10 2016 American Advertising Awards 3 1 1 Lonely Germs: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Julian Milanesi, Creative Director Guido Fusetti, Creative Director Maria Carolina Reimpell, Group Account Director PUBLIC SERVICE (PRINT) > 22 - PUBLIC SERVICE PRINT ADVERTISING 2 2 A Real Friend - Soccer Player: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Miami Dade Animal Services CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Mimi Cossio, Senior Print Production Manager Carola Chaurero, New Business Director Carlos Nova, Illustrator 3 A Real Friend - Singer: Gold Co-Judges Award for Concept ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Miami Dade Animal Services CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Mimi Cossio, Senior Print Production Manager Carola Chaurero, New Business Director Carlos Nova, Illustrator 3 The Magic of Advertising 11 OUT-OF-HOME & AMBIENT MEDIA 1 GUERRILLA MARKETING > 24B - GUERRILLA MARKETING CAMPAIGN 1 Greater Fort Lauderdale Boston/Chicago Bus Shelter Activation: Gold ENTRANT: Starmark, Fort Lauderdale, FL CLIENT: Greater Fort Lauderdale Convention & Visitors Bureau CREDITS: Dale Baron, Executive Creative Director Marlo Russom, Associate Creative Director Noah Scheiner, Senior Art Director LP Media Inc, Video Production/ Duplication 2 INSTALLATIONS > 25A - SINGLE INSTALLATION 2 Fresh vs. Rotten: Gold Charlie Award: Non-Traditional ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Jaume Rodriguez, Creative Director Luis Aguilera, Senior Art Director Mimi Cossio, Senior Print Production Manager/ Broadcast Producer Rick Morales, Associate Producer/Editor Karla Kruger, Senior Group Account Director Letca, Production Company Jorge Colon, Letca- Director Monosonico, Music Studio Daniel Reschinga, Monosonico INSTALLATIONS > 25B - INSTALLATIONS-MULTIPLE 3 Greater Fort Lauderdale Convention & Visitors Bureau - Bus Shelter Campaign: Gold ENTRANT: LP Media, Inc., Fort Lauderdale, FL CLIENT: Greater Fort Lauderdale Convention & Visitors Bureau CREDITS: Frank Linero, Director Scott Pringle, Producer Jenna Calabrese, Co-Producer Vista Worldlink, Technology Partner Greenlight & Cameras - Cesare Salerno, Photography and Grip & Lighting 12 2016 American Advertising Awards 3 1 POSTER > 27A - POSTER - SINGLE UNIT 1 Panda: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Roberto Martinez, Art Director Mimi Cossio, Senior Print Production Manager Maria Carolina Reimpell, Group Account Director 2 Cheetah: Gold Charlie Award: Out of Home ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Company Garrigosa Studios, Production Company 2 3 POSTER > 27B - POSTER-CAMPAIGN 3 Fast Lighting Charcoal: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Manager Garrigosa Studios, Production Company The Magic of Advertising 13 1 1 Arsenault Dermatology Posters: Gold ENTRANT: CRE8EGY, Sarasota, FL CLIENT: Arsenault Dermatology CREDITS: Brent David, President SITE > 30A - INTERIOR – SINGLE 2 Jacksonville Symphony - Vader Poster: Gold ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Copywriter/Art Director Jeff Glotzl, Digital Artist 3 Jacksonville Symphony - E.T. Poster: Gold ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Copywriter/Art Director Jeff Glotzl, Digital Artist 4 Jacksonville Symphony - Beatles Poster: Gold ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Art Director Jeff Glotzl, Digital Artist 4 14 2016 American Advertising Awards 3 2 1 1 Extended: Gold ENTRANT: Anson-Stoner, Winter Park, FL CLIENT: Orlando MINI CREDITS: Tom Macaluso, Creative Director Robert Merrick, Art Director/Copywriter Tom Macaluso, Copywriter OUT-OF-HOME > 31 - OUT-OF-HOME CAMPAIGN 2 Jacksonville Symphony Campaign: Gold Judges Choice for Excellence for the Arts ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Art Director/Digital Artist Jeff Glotzl, Digital Artist PUBLIC SERVICE OUT-OF-HOME > 33A - POSTER 2 3 Sex Trafficking Poster: Gold ENTRANT: PeakBiety branding + advertising, Tampa, FL CLIENT: The Children’s Campaign CREDITS: Amy Phillips, Creative Director Karen Bonsignori, Copywriter Ron Roman, Art Director Rayne Lancaster, Copywriter PUBLIC SERVICE OUT-OF-HOME > 33B - OUT-OF-HOME 3 4 Eco Friendly Trash Trucks: Gold ENTRANT: Pearl brands, Fort Myers, FL CLIENT: City of Fort Myers CREDITS: Scott Qurollo, Matt Galbraith, Kara Siefert, Pearl Brands Team Kaye Molnar, Owner, Cella Molnar 4 The Magic of Advertising 15 ONLINE/ INTERACTIVE 1 WEBSITES > 37A - CONSUMER 1 Milestone Advisory Partners Website: Gold ENTRANT: Raymond James, St. Petersburg, FL CLIENT: Milestone Advisory Partners CREDITS: Amanda Aufiero, Account Manager Michael Matson, Writer Debra Souza, Web Designer Kris Gamble, Creative Director Pam Stoddard, Graphic Designer Jose Azua, Web Designer 2 Sonny’s BBQ Smokin’ Showdown Website: Gold ENTRANT: Push., Orlando, FL CLIENT: Sonny’s BBQ CREDITS: Mark Unger, Art Director Samuel Jimenez, Designer Ferdi Rodriguez, Copywriter Eric Van Holtz, Senior Digital Developer Michael Giouard, Lead Developer Shaina Thomas, Digital Project Manger Jessica Leyva, Account Supervisor Chase Wilson, Account Coordinator Sid Watters, Photography Editor 3 16 Las Fantásticas Aventuras del Focus 2015: Gold ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Rosamaria Mussfeldt, Group Creative Director Yanisa Vélez, Senior Digital Copywriter Janna Mamar, Senior Digital Art Director José Morales, José Bao, Gabriela Aguilar, Digital Design Natalia Rojas, Creative Technologist Tim Hawkes, Ronnie González, Momo Parra, Production Maylinn De La Maza, Group Director Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team Resn, Digital Production Company Landia, Video Production Company Indiehouse, Sound Editing Company 2016 American Advertising Awards 2 3 1 WEBSITES > 37B - B-TO-B 1 Food Partners Website: Gold ENTRANT: Clark/Nikdel/Powell, Winter Haven, FL CLIENT: Food Partners CREDITS: Jarrett Smith, Project Manager Josh Nederveld, Web Developer Jeremy Lazanowski, Lead Designer Shannon Viox, Designer Victoria Gauthier, Copywriter WEBSITES > 37C - MICROSITES 2 3 2 Hexa Watches - Dive For The Osprey Site: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: Hexa Watches CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter Vic Donati, Art Director David Paprocki, Designer Michael Kovalchick, Mechanical Artist Ernan De Leon & Jessica Rice, Motions Artists Carlos Perez, Web Developer Alex Baker, Project Manager Katharine Pooley, Digital Strategist SOCIAL MEDIA > 38A - SINGLE PLATFORM 3 Visit St. Petersburg/Clearwater Manaphin: Gold Charlie Award: Online/Interactive ENTRANT: Paradise Advertising & Marketing, Inc., St. Petersburg, FL CLIENT: Paradise Advertising & Marketing, Inc. CREDITS: Brian Arndt, Creative Director/Producer Glenn Bowman, Creative Director/Art Director Susan Mulvey, Producer Charlie Diaz, Director of Photography/Editor Eric Hunter, Editor/Audio Engineer Kristen Murphy, Account Manager Rudy Webb, VP Account Services The Magic of Advertising 17 1 Mother’s Day: Gold ENTRANT: 22squared, Inc., Tampa, FL CLIENT: Publix CREDITS: Mindy Adams, VP, Content Director Lynda Marsh, Account Supervisor Alvaro Naddeo, Senior Art Director Emily Cabral, Integrated Producer Eduarda Castro, Content Art Director Nick Pastor, Copywriter 1 APPS > 39C - GAMES 2 Nickelodeon: Gold ENTRANT: Brave People, Tampa, FL CLIENT: Nickelodeon CREDITS: Brave People, Creative Agency BRANDED CONTENT & ENTERTAINMENT > 45 - BRANDED 2 CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE 3 Las Fantásticas Aventuras del Focus 2015: Gold ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Rosamaria Mussfeldt, Group Creative Director Yanisa Vélez, Senior Digital Copywriter Janna Mamar, Senior Digital Art Director José Morales, José Bao, Gabriela Aguilar, Digital Design Natalia Rojas, Creative Technologist Tim Hawkes, Ronnie González, Momo Parra, Production Maylinn De La Maza, Group Director Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team Resn, Digital Production Company Landia, Video Production Company Indiehouse, Sound Editing Company 3 PUBLIC SERVICE (ONLINE/INTERACTIVE) > 46 - PUBLIC SERVICE ONLINE/INTERACTIVE 4 No Kid Hungry ‘Hunger in Our Schools’ Report: Gold ENTRANT: Salter>Mitchell, Tallahassee, FL CLIENT: Share Our Strength CREDITS: Karen Ong, Creative Director Zack Boileau, Senior Research Manager Ben Purse, Video Production Manager Alyssa Darmanin, Senior UX Designer Meisha Thigpen, Project Manager & Copywriter Rebecca Elmo, Web Developer Mikhail Bezruchko, Web Developer 18 2016 American Advertising Awards 4 FILM, VIDEO, & SOUND RADIO ADVERTISING / LOCAL > 48A - SINGLE SPOT Conference Room/Skype: Gold :30 SECONDS OR LESS ENTRANT: Bravo/Y&R Miami, Miami, FL CLIENT: Popclik Tampa Bay Rowdies Radio - “Thanks, Mum”: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: Tampa Bay Rowdies CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter Sound Asylum, Sound RADIO ADVERTISING / LOCAL > 48C - RADIO LOCAL CAMPAIGN Dunkin’ Donuts: Gold Charlie Award: Radio ENTRANT: Cat Country 98.7/NewsRadio1620, Pensacola, FL CLIENT: Dunkin’ Donuts CREDITS: Paul Stadden, Voice/Production/Writing RADIO ADVERTISING – REGIONAL/NATIONAL > 49C - RADIO NATIONAL CAMPAIGN Clog Free Pipes: Gold ENTRANT: Alma DDB, Coconut Grove, Illinois CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Marco Arguello, Producer Maria Carolina Reimpell, Group Account Director David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Personal Music, Music Studio Luis Gomez, Personal Music- Audio Engineer Vanessa Lozano, Personal Music- Studio Producer CREDITS: Claudio Lima, Chief Creative Officer Federico Hauri, Creative Director Ricardo Lopera, Associate Creative Director Jason Deja, Copywriter Andres Martinez-Curiel, Copywriter Emilio Recio, Account Director Vivian Zaldivar, Creative Services Manager Darren Solomon, Composer Matt Hauser, Sound Designer Chris Jordao, Producer PUBLIC SERVICE (FILM, VIDEO, & SOUND) > 66 - PUBLIC SERVICE RADIO Auctioneer: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Tobacco Free Florida CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Monica Marulanda, Senior Creative Director Rick Morales, Associate Producer Jorge Murillo, Senior Creative Director Elizabeth McCarthy, Account Director IndieHouse, Audio House The Magic of Advertising 19 TELEVISION ADVERTISING – LOCAL (ONE DMA) > 1 51B - SINGLE SPOT :30 SECONDS 1 Tampa Bay Rowdies TV - “Bucket Challenge”: Gold Charlie Award: Television ENTRANT: Dunn&Co, Tampa, FL CLIENT: Tampa Bay Rowdies CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director Stephanie Morrison, Art Director Christa Savio, Editor 2 TELEVISION ADVERTISING – REGIONAL/NATIONAL > 52A - SINGLE SPOT – UP TO 2:00 2 Dear Summer: Gold ENTRANT: the community, Coconut Grove, FL CLIENT: Constellation Brands - Corona Extra CREDITS: Jose Molla, Chief Creative Officer Joaquin Molla, Chief Creative Officer Rodrigo Butori, Creative Director Aaron Zimroth, Copywriter Aaron Willard, Art Director Laurie Malaga, VP of Integrated Production Julio Rangel, Senior Producer 3 TELEVISION SELF-PROMOTION – REGIONAL OR NATIONAL > 54B - TELEVISION SELF-PROMOTION - CAMPAIGN 3 Sometimes: Gold ENTRANT: Bright House Networks, St. Petersburg, FL CLIENT: Bright House Networks CREDITS: Justin Glorieux, Director of Creative Production Jacqueline Sukeena, Creative Director/Copywriter Chad Ferguson, Agency Producer Jerry Brown, Director INTERNET COMMERCIAL > 55A - SINGLE SPOT – ANY LENGTH 4 Dasah’s Day - Florida Hospital For Children: Gold ENTRANT: Studio Say So, Orlando, FL CLIENT: Florida Hospital For Children CREDITS: Danny Miller, Director Marshall Head, Director Of Photography Andre Bohrer, Editor Garrett Callahan, Editor 20 2016 American Advertising Awards 4 1 BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, VIDEO & SOUND > 58B - SINGLE ENTRY – MORE THAN :60 SECONDS 2 1 Show Your Disney Side Character Surprise: Gold Charlie Award: Branded Content & Entertainment ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: John Rogers, Copywriter Grand Visual, Production Sura Omidifar, Innovation Catalyst Director Alex Ruiz, Digital Marketing Dir Tom Aronson, Dir-Media Planning Duncan Wardle, VP-Yellow Shoes Scott Cassidy, SVP-Glbl Alliance Mktg/Public & Yellow Shoes BRANDED CONTENT & ENTERTAINMENT > 60 - BRANDED CONTENT & ENTERTAINMENT – NON-BROADCAST 3 2 Unstoppable: Gold ENTRANT: Frame, Tallahassee, FL CLIENT: FSU Women’s Basketball CREDITS: Frame, A Production Company SALES PROMOTION > 63 - AUDIO/VISUAL SALES PRESENTATION 4 3 The Handelskade’s Envisaged Future: Gold ENTRANT: Caribe Media Productions, Willemstad Curacao, Curacao CLIENT: Down Town Management Organization (DMO) CREDITS: Adeep Oberoi, Producer Kevin Jonckheer, Executive Producer Mahesh Mukhi, Executive Producer PUBLIC SERVICE (FILM, VIDEO, & SOUND) > 67 - PUBLIC SERVICE ONLINE FILM, VIDEO & SOUND 4 Rethreaded: Sewing A New Story: Gold ENTRANT: St. John & Partners, Jacksonville, FL CLIENT: Rethreaded CREDITS: Mark Claywell, Executive Producer/ Director/Editor Eva Nagorski, Creative Director/Producer Dean Freeland, 2nd Unit Camera The Magic of Advertising 21 CROSS PLATFORM 1 INTEGRATED ADVERTISING CAMPAIGNS > 70C - CONSUMER CAMPAIGN-LOCAL 1 Bay Skate Campaign: Gold ENTRANT: Macias Advertising, Miami, FL CLIENT: Bay Skate Miami CREDITS: Marcos Macias, Creative Chief Officer Arnaud Pagès, Art Director Norman Lendzion, Art Director Carmen Alayeto, Project Manager INTEGRATED ADVERTISING CAMPAIGNS > 70D - CONSUMER CAMPAIGN-NATIONAL 2 Zaxby’s Brain Freeze Institute: Gold ENTRANT: St. John & Partners, Jacksonville, FL CLIENT: Zaxby’s CREDITS: Peter Herbst, VP/Executive Creative Director Brent Davis, Senior Copywriter Bill Fannin, Senior Broadcast Producer Jenifer Harmon, VP/Account Group Director Kendall Barsin, Account Manager Gary Lockwood, I.T. Director 3 Naples, Marco Island & The Everglades Winter Campaign 2015-16: Gold ENTRANT: Paradise Advertising & Marketing, Inc., St. Petersburg, FL CLIENT: Naples, Marco Island, Everglades Convention & Visitors Bureau CREDITS: Glenn Bowman, Creative Director/Art Director Brian Arndt, Creative Director/Copywriter Brittany Weissler, Copywriter Eric Hunter, Director of Photography Daniel Reyes, Camera Operator Nicole Delaney, Account Director Julianna Dewberry, Account Executive 22 2016 American Advertising Awards 2 3 1 2 1 2 3 Halloween Horror Nights 25 Campaign: Gold ENTRANT: Universal Orlando, Orlando, FL CLIENT: Universal Orlando CREDITS: Troy Scillian, Executive Creative Director Alicia Bunnell, VP of IMC Jannet Busto, Director IMC Brian Beauregard, Creative Director Luis Orazi, Senior Designer Amber Smith, IMC Representative Jeremy Crawford, Art Director Glen Deiter, Graphic Designer Howard Mermel, Copywriting Manager Luise Cooper, Copywriter Christy Schrack, Digital Designer Chaz Woods, Digital Designer Grey Goose Fly Beyond Campaign: Gold ENTRANT: SapientNitro, Miami, FL CLIENT: Grey Goose CREDITS: Matthew Atkatz, Executive Creative Director Rob Kleman, Executive Creative Director James Allen, Creative Director Andrew Goldstein, Creative Director David Iglesias, Senior Designer John Gonzalez, Senior Designer Anthony Font, Senior Copywriter Cristina Gonzalez, Junior Art Director Faye Ibars, Copywriter Molly McMullen, Associate Producer Christine Cafiero, Senior Associate Producer Christopher Loughlin, Client Services Director INTEGRATED CAMPAIGNS > 71 - INTEGRATED BRAND IDENTITY CAMPAIGN 3 Watts Juicery Branding: Gold ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Watts Juicery CREDITS: Taylor Harkey, Art Director/Creative Director Austin Ellis, Art Director Autumn Berrang, President Danielle Bergh, Account Director The Magic of Advertising 23 1 2 Old St Pete Spirits Identity Campaign: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer 1 Oak & Palm Rums Identity Campaign: Gold ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer 2 3 Come Seek Employee Launch: Gold ENTRANT: Royal Caribbean International, Miami, FL CLIENT: Royal Caribbean International CREDITS: Marilyn Jimenez, Brand Director Rachel Domark, Account Executive Samantha Riepe, Senior Creative Manager Ely Tomines, Senior Creative Manager Luis Serrano, Art Director Edward Domeq, Art Director Christopher Lopez, Copywriter Brandon Lopera, Art Director Carlos Plaza, Art Director Justin Hines, Senior Traffic Specialist Karen Denisse Soto, Senior Art Director 3 4 The Backpacks Company Integrated Campaign: Gold Judges Choice for Art Direction ENTRANT: helium creative, Fort Lauderdale, FL CLIENT: Backpacks.com 4 24 2016 American Advertising Awards 1 INTEGRATED CAMPAIGNS > 72 - INTEGRATED BRANDED CONTENT CAMPAIGN 1 Holiday: Gold Charlie Award: Cross Platform ENTRANT: 22squared, Inc., Tampa, FL CLIENT: Publix CREDITS: Ryan Stafford, VP, Creative Director Mindy Adams, VP, Content Director Lori Lawery, VP, Executive Producer Jason Roberts, Associate Creative Director Rachel Damond, Art Director Natalie Meeks, Senior Copywriter Lynda Marsh, Account Supervisor Emily Cabral, Integrated Producer Dustin Levine, Senior Producer Ryan Srofe, Senior Creative Technologist Samantha Johnson, Digital Designer Dana Householder, Studio Designer ONLINE/INTERACTIVE CAMPAIGN > 73 - ONLINE/ 2 INTERACTIVE CAMPAIGN 2 Bad Ass Hair Day: Gold ENTRANT: 22squared, Inc., Tampa, FL CLIENT: OGX Beauty CREDITS: Scott Sheinberg, General Manager, Tampa John Stapleton, Chief Creative Director Jennifer Tuel, Creative Director Mindy Adams, Content Director Natalie Meeks, Senior Copywriter Rachel Damond, Art Director Saya Heathco, Group Strategy Director Meg Roberts, Senior Content Strategist Melissa Ebanks, Group Account Director Kelly Taylor, Account Supervisor Eduarda Castro, Jr. Art Director Courtney Arnold, Copywriter The Magic of Advertising 25 PUBLIC SERVICE CAMPAIGNS > 74A - SINGLE MEDIUM PUBLIC 2 SERVICE CAMPAIGN 1 The Facts Now: Gold Charlie Award: Public Service ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Tobacco Free Florida CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Monica Marulanda, Senior Creative Director Rick Morales, Associate Producer Jorge Murillo, Senior Creative Director Elizabeth McCarthy, Account Director IndieHouse, Audio House ADVERTISING INDUSTRY SELF-PROMOTION (CROSS PLATFORM) > 75 - AD CLUB OR MARKETING CLUB 2 AAF Tampa Bay ADDY Promo: Gold ENTRANT: AAF Tampa Bay, Tampa, FL CLIENT: AAF Tampa Bay CREDITS: Mike Compton, President Barry Wallace, American Advertising Awards Chair/ Art Director Chance Tham Chanthalansy, Creative Director Kevin Byrd, Copywriter Pete Guzzo, Video Producer Malcolm Bowen, Digital Lexi West, Gala Production Sarah Jeffcoat, Executive Director 3 Born Creative: Gold ENTRANT: SapientNitro, Miami, FL CLIENT: ADC CREDITS: Will Vazquez, Director Akim Lopez, Producer Ariel Bellumio, Post Supervisor Diana Aleman, Post Producer Louis Palacios, Editor Luis Giron, Sound Designer Alex Belmar, Second Camera Matthew Atkatz, ECD Robert Kleman, ECD Jason Levine, CD Jordan Lipton, CD Liz Marks, CW 26 2016 American Advertising Awards 3 1 ELEMENTS OF ADVERTISING ILLUSTRATION > 79B - ILLUSTRATION - SERIES 1 Up In Smoke Illustrations: Gold ENTRANT: Brunet-García, Jacksonville, FL CLIENT: FEMA CREDITS: Jorge Brunet-García, Executive Creative Director Aerien Mull, Senior Art Director Kedgar Volta, Art Director/Illustrator FILM & VIDEO > 82 - CINEMATOGRAPHY 2 2 3 STOKE: Gold ENTRANT: Small Fox Media, Jacksonville, FL CLIENT: Drug Free Duval CREDITS: Joe Karably, Director of Photography & Editor Kayla Beckmann, Producer Tanner Deprin, Assistant Camera & Drone Operator Brain Jerin, Sound Designer Stewart Plemmons, Camera Assistant Logan Bowles, Water Videography Savannah Volzone, Production Assistant Guy Barnhart, Production Assistant “Get On Board” - Pensacola Promotional Video: Gold ENTRANT: Ideaworks, Pensacola, FL CLIENT: Visit Pensacola CREDITS: Caron Sjoberg, Client Manager Brittany Miller, Producer/Director Searcy Sledge, Production Assistant 3 The Magic of Advertising 27 FILM & VIDEO > 83 - ANIMATION OR SPECIAL EFFECTS 1 The Handelskade’s Envisaged Future: Gold ENTRANT: Caribe Media Productions, Willemstad, curacao CLIENT: Down Town Management Organization (DMO) CREDITS: Adeep Oberoi, Director Kevin Jonckheer, Executive Producer Mahesh Muhki, Executive Producer 2 Trompos: Gold ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Jorge Jacome, Associate Creative Director Francisco Losada, Associate Creative Director Marcos Lawson, Sr. Copywriter Cristian Duran, Sr. Art Director Lindsay Fifelski & Maylinn De La Maza, Account Executives Pablo Rosas, Planning Ronnie Gonzalez, Tim Hawkes, Momo Parra, Producers Method Studio, Production Company Nylon, Music Company 1 2 3 FILM & VIDEO > 84 - VIDEO EDITING 3 One Sandy Lane: Gold ENTRANT: C3 Creative Group, Inc., Coral Gables, FL CLIENT: One Sandy Lane CREDITS: Gillian Davidson, Creative Director John Ashby, Editor Gina Constantino, Creative/Art Director Mark Sherman, Videographer MUSIC > 85A - MUSIC ONLY 4 Street Music Library: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Personal Music CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Iu La Lueta, Creative Director Beatriz Torres-Marin, Associate Creative Director Cristina Serarols, Senior Art Director Diana De La Parra, Integrated Producer Aldo De La Paz, Website Designer Marmol Miami, Production Company Personal Music, Music Studio 28 2016 American Advertising Awards 4 1 2 3 DIGITAL TECHNOLOGY > 88 - INTERFACE & NAVIGATION 1 Milestone Advisory Partners Website: Gold ENTRANT: Raymond James, St. Petersburg, FL CLIENT: Milestone Advisory Partners CREDITS: Amanda Aufiero, Account Manager Michael Matson, Writer Debra Souza, Web Designer Kris Gamble, Creative Director Pam Stoddard, Graphic Designer Jose Azua, Web Designer 2 Las Fantásticas Aventuras del Focus 2015: Gold Charlie Award: Elements of Advertising ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Rosamaria Mussfeldt, Group Creative Director Yanisa Vélez, Senior Digital Copywriter Janna Mamar, Senior Digital Art Director José Morales, José Bao, Gabriela Aguilar, Digital Design Natalia Rojas, Creative Technologist Tim Hawkes, Ronnie González, Momo Parra, Production Maylinn De La Maza, Group Director Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team Resn, Digital Production Company Landia, Video Production Company Indiehouse, Sound Editing Company DIGITAL TECHNOLOGY > 93 - USER EXPERIENCE 3 Las Fantásticas Aventuras del Focus 2015: Gold ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Ford CREDITS: Ivan Calle, Executive Creative Director Rosamaria Mussfeldt, Group Creative Director Yanisa Vélez, Senior Digital Copywriter Janna Mamar, Senior Digital Art Director José Morales, José Bao, Gabriela Aguilar, Digital Design Natalia Rojas, Creative Technologist Tim Hawkes, Ronnie González, Momo Parra, Production Maylinn De La Maza, Group Director Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team Resn, Digital Production Company Landia, Video Production Company Indiehouse, Sound Editing Company The Magic of Advertising 29 DIGITAL TECHNOLOGY > 95 - INNOVATIVE USE OF INTERACTIVE / TECHNOLOGY 1 Street Music Library: Gold ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Personal Music CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Iu La Lueta, Creative Director Beatriz Torres-Marin, Associate Creative Director Cristina Serarols, Senior Art Director Diana De La Parra, Integrated Producer Aldo De La Paz, Website Designer Marmol Miami, Production Company Personal Music, Music Studio 30 2016 American Advertising Awards 1 PROFESSIONAL AWARDS: SILVER The Magic of Advertising 31 SALES & MARKETING PRODUCT OR SERVICE SALES PROMOTION > 01B - SALES KIT OR PRODUCT INFORMATION SHEETS Wings & Waves Air Show – Sponsorship Package: Silver ENTRANT: Embry-Riddle Aeronautical University, Daytona Beach, FL CLIENT: Embry-Riddle Aeronautical University CREDITS: Jonathon Metz, Senior Graphic Designer Bada Bing Investor Kit: Silver ENTRANT: Shok Idea Group, New Smyrna Beach, FL CLIENT: Bada Bing Pizza Pub CREDITS: The Shok Team, Group Effort PRODUCT OR SERVICE SALES PROMOTION > 01C - MENU Tobacco Road Menu: Silver ENTRANT: Norwegian Cruise Line, Miami, FL CLIENT: Norwegian Cruise Line CREDITS: Peter Baedita, Creative Director Becky Winters, ACD Creative Ari Barrios, Assistant Manager Teppanyaki Menu: Silver ENTRANT: Norwegian Cruise Line, Miami, FL PRODUCT OR SERVICE SALES PROMOTION > 01D - SALES PROMOTION CAMPAIGN 2015 Mardi Gras Campaign: Silver ENTRANT: Publix Super Markets, Inc., Lakeland, FL CLIENT: Publix Super Markets, Inc. CREDITS: Brian Chambers, Creative Director Jaime Mejia, Art Director Nora Minor, Writer Stefanie Schimborski, Designer Yuko Shimizu, Illustrator PACK AGING > 02A - SINGLE UNIT Oak & Palm Spiced Rum Packaging: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer Banyan Reserve Vodka Packaging: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer Steven Noble, Illustrator CLIENT: Norwegian Cruise Line CREDITS: Peter Baedita, Creative Director Dan Gonzalez, Sr. Designer Ari Barrios, Assistant Manager Stonewood Tavern Menu: Silver ENTRANT: Benedict Advertising & Marketing, Daytona Beach, FL CLIENT: Stonewood CREDITS: Joey Ramos, Senior Art Director Kate Thompson, Graphic Artist Hollee Palot, Account Coordinator 32 2016 American Advertising Awards OCSC Season Ticket Kit: Silver ENTRANT: SAY IT LOUD, Orlando, FL CLIENT: Orlando City Soccer Club CREDITS: Julio Lima, Creative Activist Andre Greppi, ACD Cortney Smith, AE Chris McEniry, Photographer Teresa Tatlonghari, VP Marketing John Flynn, Post Production Troy Branson, Account Director Melissa Scaletta, Production Manager Chris McEniry, Photographer Dante X Lima, Copywriter Mark Ronquillo, Copywriter Tippler’s Orange Liqueur Packaging: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer VIP Experience Gift Box: Silver ENTRANT: Hard Rock International, Orlando, FL CLIENT: Hard Rock International The Ocean Resort Residences Brochure: Silver ENTRANT: helium creative, Fort Lauderdale, FL CLIENT: The Ocean Resort Residences PUBLICATION DESIGN > 08A - COVER Pegasus Magazine Summer 2015: Silver ENTRANT: UCF Marketing, Orlando, FL CLIENT: UCF Marketing CREDITS: Lauren Haar, Art Director Jonathan Burton, Illustrator CREDITS: Rick Patrick, VP of Creative Heidi Brown, Senior Graphic Designer Progressive Communications, Printer PUBLICATION DESIGN > 08C - COVER/EDITORIAL SPREAD PACK AGING > 02B - PACK AGING CAMPAIGN Our Town - November/December 2015: Silver ENTRANT: Tower Publications, Gainesville, FL CLIENT: Tower Publications CREDITS: Neil McKinney, Illustration Hank McAfee, Creative Direction Watts Juicery Packaging: Silver ENTRANT: Adjective & Co, Jacksonville Beach, FL CLIENT: Watts Juicery CREDITS: Taylor Harkey, Art Director/Creative Director Austin Ellis, Art Director Bill Davis, Copywriter Oak & Palm Rums Packaging: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer BROCHURE > 07A - SINGLE UNIT Frontline Performance Group Brand Book: Silver ENTRANT: Push., Orlando, FL CLIENT: Frontline Performance Group CREDITS: Mark Unger, Chief Creative Officer David Whaite, Art Director Bree Adamson, Copywriter Melanie Crownover, Account Supervisor Katie Raponi, Account Coordinator OR FEATURE - SERIES PUBLICATION DESIGN > 08D - MAGAZINE DESIGN Pegasus Magazine, Spring 2015: Silver ENTRANT: UCF Marketing, Orlando, FL CLIENT: UCF Marketing CREDITS: Patrick Burt, Assistant Vice President, UCF Marketing Michelle Fuentes, Managing Editor Lauren Haar, Art Director Steve Webb, Art Director Eric Michael, Editorial Director Sandy Pouliot, Production Manager Contxt Magazine: Silver ENTRANT: Ringling College Design Center, Sarasota, FL CLIENT: Ringling College Office of the President CREDITS: Jennifer Mumford Brady, Creative Director Laura Bucholtz, Designer/Art Director Su Byron, Editor Anne Passchier, Illustrator Wings & Waves Air Show – Legacy Book: Silver ENTRANT: Embry-Riddle Aeronautical University, Daytona Beach, FL CLIENT: Embry-Riddle Aeronautical University CREDITS: Jonathon Metz, Senior Graphic Designer The Magic of Advertising 33 PUBLICATION DESIGN > 08E - BOOK DESIGN Anthem of the Seas Inaugural: Silver ENTRANT: Royal Caribbean International, Miami, FL Admissions Viewbook: Silver ENTRANT: Ringling College Design Center, Sarasota, FL CLIENT: Ringling College Office of Admissions CREDITS: Jennifer Mumford Brady, Creative Director Holly Antoszewski, Creative Director Anna Babayeva, Designer/Art Director Carlos E. Oliveras Colom, Designer/Art Director Russell Mank, Designer/Art Director Laura Bucholtz, Hand Letterer Forrest Macdonald, Photographer Matt Holler, Photographer Jackson Petty, Photographer Cooper Levey-Baker, Writer Amy Fischer, Writer Robson Tan, Writer SPECIAL EVENT MATERIAL > 09A - CARD, INVITATION, ANNOUNCEMENT - SINGLE UNIT DOI (Direction of the Industry) Collateral: Silver ENTRANT: Tech Data Agency, Clearwater, FL CLIENT: Tech Data Corporation CREDITS: Stephanie Widrig, Associate Creative Director Leandro Castro, Graphic Designer Christine Hale, Copywriter Pattie Grass, Production Specialist Janie Gibson, Project Specialist SPECIAL EVENT MATERIAL > 09B - CARD, INVITATION, ANNOUNCEMENT CAMPAIGN Christina Hope Opening Campaign: Silver ENTRANT: Shepherd, Jacksonville, FL CLIENT: J. Johnson Gallery CREDITS: Shepherd, Agency 34 CLIENT: Royal Caribbean International CREDITS: Samantha Riepe, Senior Creative Manager Edward Domeq, Art Director Fern Bishop, Traffic Specialist Mara Rueda, Account Executive SET Quebec Campaign: Silver ENTRANT: JM Family Enterprises, Deerfield Beach, FL CLIENT: JM Family Enterprises CREDITS: Patricia Thornton, Senior Graphic Designer Irene Watts, Communications Supervisor DIRECT MAIL > 10A - FLAT - SINGLE “Get to a Better Place” Gideon Putnam NYC: Silver ENTRANT: MMGY, Orlando, FL CLIENT: Gideon Putnam CREDITS: Art Hardie, Creative Director Caspar Blattman, Art Director Christy Vaught, Production Artist DIRECT MAIL > 10C - 3D / MIXED – SINGLE Earmarked Award: New Kids on the Blocks: Silver ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: Steve Carsella, Art Director Diana Brost, Copywriter Ty Amato, Illustrator Tom Shumilak, Creative Director Kathy Sedberry, Sourcing Specialist Jamie-Lynn Harris, Account Manager Cheryl Dzambo, Account Director Joe Schneider, VP Creative Marty Muller, SVP Global Creative PINC Conference: Silver Earmarked Award: the Trophy that Dazzles: Silver ENTRANT: Ringling College Design Center, Sarasota, FL ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: AtLarge CLIENT: Disney CREDITS: Holly Antoszewski, Creative Director CREDITS: Todd Batik, Art Director Jonah Duvall, Designer Siovean Lehner, Motion Designer Kevin Zengel, Copywriter Scott Stone, Creative Director Marybeth Trombo, Sourcing Specialist Jamie-Lynn Harris, Account Manager Cheryl Dzambo, Account Director Joe Schneider, VP Creative Marty Muller, SVP Global Creative 2016 American Advertising Awards Hubbly Bubbly Balloon: Silver ENTRANT: Push., Orlando, FL CLIENT: Hubbly Bubbly CREDITS: Mark Unger, Art Director Bree Adamson, Copywriter Acceptance Package: Silver ENTRANT: Ringling College Design Center, Sarasota, FL CLIENT: Ringling College Admissions Office ADVERTISING INDUSTRY SELF-PROMOTION (SALES & MARKETING) > 16 - SPECIAL EVENT MATERIALS Top of the Rock Guitars: Silver ENTRANT: Hard Rock International, Orlando, FL CLIENT: Hard Rock International CREDITS: Rick Patrick, VP of Creative Heidi Brown, Senior Graphic Designer Keira Sixtus, Multimedia Artist CREDITS: Jonathan Nguyen, Graphic Designer Holly Antoszewski, Creative Director Media Guitars: Silver ENTRANT: Hard Rock International, Orlando, FL SPECIALTY ADVERTISING > 11A - APPAREL CLIENT: Hard Rock International CREDITS: Rick Patrick, VP of Creative Banks Beer “6-Pack” T-Shirt: Silver ENTRANT: Red Advertising & Marketing Ltd., Rockley, Christ Church CLIENT: Banks Breweries Ltd. CREDITS: Melissa Young, Agency Supervisor Matthew Clarke, Deputy Creative Director/Illustrator Heidi Brown, Senior Graphic Designer Keira Sixtus, Multimedia Artist SPECIALTY ADVERTISING > 11C - SPECIALTY MAGAZINE ADVERTISING > 17A - FULL PAGE OR LESS – ADVERTISING CAMPAIGN SINGLE UNIT 90th Anniversary WACO Legacy Tour: Silver ENTRANT: Embry-Riddle Aeronautical University, Daytona Beach, FL CLIENT: Embry-Riddle Aeronautical University CREDITS: Jonathon Metz, Senior Graphic Designer David Massey, Photographer Yoga: Silver ENTRANT: McCann San Juan, San Juan, PR CLIENT: L’Oréal Paris Caribe CREDITS: Aníbal E. Quiñones, VP Creative Director José Llompart, Senior Art Director José Esteves, Senior Art Director Marga López, Account Director Giován Cordero Colón, Photographer PUBLIC SERVICE (SALES & MARKETING) > 12 - PUBLIC PRINT ADVERTISING SERVICE COLLATERAL > 12C - BROCHURE/SALES KIT Kindergarten Curriculum Kit: Silver ENTRANT: Sachs Media Group, Tallahassee, FL CLIENT: Lauren’s Kids CREDITS: Lauren Book, Content Direction Claire VanSusteren, Content Direction Erin Pace, Chidozie Acey, Stephen Leacock, Morgan Sorne, Blake Kandzer, Creative/Design Jessica Clark, Courtney Davidson, Project Management Ella Kane, Production & Strategist World Record Day Posters: Silver ENTRANT: Shepherd, Jacksonville, FL CLIENT: Deep Search Records Beacon of Voice: Silver ENTRANT: Republica, Miami, FL CLIENT: Telemundo CREDITS: Jorge Plasencia, CEO Luis Casamayor, President & CCO Milton Lebron, Vice President Creative Michael De Jesus, Associate Creative Director Derrick Muñiz, Associate Creative Director Chris Salazar, Head of Design Antonio Escobar, Art Director Andrea Lebron, Account Director Natalie Rodriguez, Account Manager Cesar Conde, Chairman of NBCUniversal International Group & NBCUniversal Telemundo Enterprises CREDITS: Shepherd, agency The Magic of Advertising 35 Beacon of Health: Silver ENTRANT: Republica, Miami, FL CLIENT: Telemundo CREDITS: Jorge Plasencia, CEO Luis Casamayor, President & CCO Milton Lebron, Vice President Creative Michael De Jesus, Associate Creative Director Derrick Muñiz, Associate Creative Director Chris Salazar, Head of Design Antonio Escobar, Art Director Andrea Lebron, Account Director Natalie Rodriguez, Account Manager Cesar Conde, Chairman of NBCUniversal International Group & NBCUniversal Telemundo Enterprises MAGAZINE ADVERTISING > 17C - MAGAZINE ADVERTISING CAMPAIGN The Sound of Your Stay: Real Music: Silver ENTRANT: Hard Rock International, Orlando, FL CLIENT: Hard Rock Hotels & Casinos CREDITS: Rick Patrick, VP of Creative Linda Nelson, Creative Director, Hard Rock Hotels & Casinos Matt Watts, Director of Music & Marketing, Hard Rock Hotels & Casinos Tina Craig, Creative Manager, Hard Rock Hotels & Casinos Stephanie Rizzo, Production Manager John Deeb, Photographer, Deeb Studios Felix Huettel, Copy Writer, Future Brand NEWSPAPER ADVERTISING > 19E - NEWSPAPER ADVERTISING Jewish Holiday Ads: Silver ENTRANT: Publix Super Markets, Inc., Lakeland, FL CLIENT: Publix CREDITS: Alianna Deters, Art Director Robert Paz, Graphic Designer Matt Ruecker, Sr. Copywriter Kate Forrester, Illustrator No Surprises: Silver ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Fruit Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Jorge Murillo, Senior Creative Director Monserrat Valera, Creative Director Carmen Cothern, 2150 Editorial- Illustrator NEWSPAPER SELF-PROMOTION > 20A - SINGLE UNIT - ANY SIZE Newsday “Making Waves” Launch Ad: Silver ENTRANT: Saltwater Studios Limited, Port of Spain, Trinidad and Tobago CLIENT: Trinidad and Tobago Newsday CREDITS: Rhonda Landreth-Smith, Creative Director Chris Badal, Associate Creative Director Gregory Permell, Graphic Designer Tarel Laughlin, Managing Director Beacons of Progress: Silver ENTRANT: Republica, Miami, FL CLIENT: Telemundo CREDITS: Jorge Plasencia, CEO Luis Casamayor, President & CCO Milton Lebron, Vice President Creative Michael De Jesus, Associate Creative Director Derrick Muñiz, Associate Creative Director Chris Salazar, Head of Design Antonio Escobar, Art Director Andrea Lebron, Account Director Natalie Rodriguez, Account Manager Cesar Conde, Chairman of NBCUniversal International Group & NBCUniversal Telemundo Enterprises Newsday “Spreading Its Wings” Launch Ad: Silver ENTRANT: Saltwater Studios Limited, Port of Spain, Trinidad and Tobago CLIENT: Trinidad and Tobago Newsday CREDITS: Rhonda Landreth-Smith, Creative Director Chris Badal, Associate Creative Director Tarel Laughlin, Managing Director NEWSPAPER SELF-PROMOTION > 20B - NEWSPAPER SELF-PROMOTION “There’s Something for Everyone” Campaign: Silver ENTRANT: Observer Media Group, Sarasota, FL CLIENT: Observer Media Group CREDITS: Caleb Stanton, Interactive Art Director 36 2016 American Advertising Awards BRANDED CONTENT & ENTERTAINMENT > 21 - BRANDED EVENTS > 26A - SINGLE EVENT CONTENT & ENTERTAINMENT – ANY PRINT MEDIUM Station House Campaign: Silver ENTRANT: ClearpH Design, St. Petersburg, FL CLIENT: Station House CREDITS: Richard Hughes, Founder/Creative Director Nick Hinckley, Lead Developer Kaeli Ellis, Creative Director OUT-OF-HOME & AMBIENT MEDIA INSTALLATIONS > 25A - SINGLE INSTALLATION Sunshine St. Pete: Silver ENTRANT: Clear Labs, St Pete, FL CLIENT: City of St. Petersburg CREDITS: Jenn Greacen-Crawford, Executive Director Lawson Mitchell, Creative Director Monica Varner, Event Coordinator Greg Utley, Production Manager Jarrett Crawford, Interactive Director Rashad Shakespears Dunn, Animator Ferdian Jap, Technical Coordinator Carrie Gordan, Production Assistant POSTER > 27A - POSTER - SINGLE UNIT Bootleggers’ Ball Commemorative Poster: Silver ENTRANT: Brunet-García, Jacksonville, FL Sonny’s BBQ Restaurant Design: Silver ENTRANT: Push., Orlando, FL CLIENT: Sonny’s BBQ CREDITS: Mark Unger, Chief Creative Officer Chris Ladwig, Art Director Kevin Harrell, Copywriter Jessica Leyva, Account Supervisor Chase Wilson, Account Coordinator Michael Wenrich, Architect Laura Dagner, Production Manager CLIENT: Riverside Avondale Preservation CREDITS: Kedgar Volta, Art Director Aerien Mull, Senior Art Director Jorge Brunet-García, Executive Creative Director Rowdies Den Poster - Live Life: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Tampa Bay Rowdies CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter Stephanie Morrison, Art Director INSTALLATIONS > 25B - INSTALLATIONS-MULTIPLE POSTER > 27B - POSTER-CAMPAIGN Station House Environmental Design: Silver ENTRANT: ClearpH Design, St. Petersburg, FL CLIENT: Station House CREDITS: Richard Hughes, Interior Designer / Creative Director Steve Gianfilippo, Design Adam Welch, Builder The Super Powers of Famous Heads: Silver ENTRANT: G & A Communications Inc., St. Michael, WI CLIENT: Fame - The Grooming Club CREDITS: Allison Cadogan, Vice President - Creative Services Rachael Kennedy, Senior Graphic Designer Atlantic Beach Experimental Theatre Poster Campaign: Silver ENTRANT: Shepherd, Jacksonville, FL CLIENT: Atlantic Beach Experimental Theatre CREDITS: Shepherd, agency World Record Day Poster Campaign: Silver ENTRANT: Shepherd, Jacksonville, FL CLIENT: Deep Search Records CREDITS: Shepherd, agency The Magic of Advertising 37 Ralph’s Mob Posters - Skulls: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Ralph’s Mob CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Creative Director Joel Santana, Senior Art Director/Illustrator Michael Miller, Art Director/Illustrator Joffrey’s Coffee - Possibility Posters: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Joffrey’s Coffee CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter Stephanie Morrison, Art Director Michael Kovalchick, Art Director Gwen Keraval, Charlie Davis, Menze Kwint, Illustrators OCSC Bus: Silver ENTRANT: SAY IT LOUD, Orlando, FL CLIENT: Orlando City Soccer Club CREDITS: Julio Lima, Creative Activist Andre Greppi, ACD Cortney Smith, AE Chris McEniry, Photographer Teresa Tatlonghari, VP Marketing John Flynn, Post Production Troy Branson, Account Director Mark Ronquillo, Copywriter Dante X Lima, Copywriter SITE > 30B - LARGE VENUE – SINGLE Joffrey’s Coffee - Passion Posters: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Joffrey’s Coffee CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter Stephanie Morrison, Art Director Michael Kovalchick, Art Director Gwen Keraval, Steve Simpson, Menze Kwint, Illustrators Standard Pacific Queen’s Club Monument Sign: Silver ENTRANT: MLB Creative, St. Thomas, Virgin Islands CLIENT: Standard Pacific CREDITS: Beth Mock LeBlanc, CCO Thuan Nguyen, Art Direction & Graphic Design John Kaiser/Designage, Inc., Fabricator Rowdies Den Posters: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Tampa Bay Rowdies CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter Stephanie Morrison, Art Director VW Holiday Posters: Silver ENTRANT: Anson-Stoner, Winter Park, FL CLIENT: Fields VW of Daytona CREDITS: Tom Macaluso, Creative Director Robert Merrick, Art Director Tom Macaluso, Copywriter Robert Merrick, Copywriter Millers Field House Poster Campaign: Silver ENTRANT: Benedict Advertising & Marketing, Daytona Beach, FL CLIENT: Millers Field House CREDITS: Bill Nosan, Creative Director Joey Ramos, Senior Art Director Hollee Palot, Account Coordinator 38 MASS TRANSIT/AIRLINES > 29B - EXTERIOR – SINGLE 2016 American Advertising Awards OUT-OF-HOME > 31 - OUT-OF-HOME CAMPAIGN Bucs Team Taunts Outdoor: Silver ENTRANT: ChappellRoberts, Tampa, FL CLIENT: Florida Hospital West Florida Region CREDITS: Sarah Tildsley, Creative Director Glenn Horn, Associate Creative Director Patrick Owings, Principal, Account Services Kat Romanowski, Account Executive Charlie Militello, Senior Digital Art Director Rebecca Flora, Copywriter ONLINE/ INTERACTIVE WEBSITES > 37A - CONSUMER Masters of the Hunt Team Building Website: Silver ENTRANT: MLB Creative, St. Thomas, Virgin Islands CLIENT: Masters of the Hunt CREDITS: Beth Mock LeBlanc, CCO & Copywriting Thuan Nguyen, Art Direction & Graphic Design Jenny Plucinsky, Graphic Design Charles Rosenberger, Developer & Copywriting Greg Zanmiller, Developer Course Collection Website: Silver ENTRANT: ClearpH Design, St. Petersburg, FL CLIENT: Aspen VG CREDITS: Richard Hughes, Founder/Creative Director Nick Hinckley, Lead Developer Kaeli Ellis, Creative Director Brand Website: Silver ENTRANT: Pyper Young, St. Petersburg, FL CLIENT: Ceviche Tapas Bar and Restaurant CREDITS: Jon Greye, Creative Director Wendy Payton, Strategy/Copywriter Brian Hall, Developer Cloak & Dapper Website: Silver ENTRANT: Laughing Samurai, Orlando, FL CLIENT: Cloak & Dapper CREDITS: Laughing Samurai, A Digital Marketing Agency One Sandy Lane, Interactive Website: Silver ENTRANT: C3 Creative Group, Inc, Coral Gables, FL CLIENT: One Sandy Lane CREDITS: Gillian Davidson, Creative Director Gina Constantino, Creative/Art Director Danny Sibai, Digital Developer WEBSITES > 37B - B-TO-B Schifino Lee Website: Silver ENTRANT: Schifino Lee, Tampa, FL CLIENT: Schifino Lee CREDITS: Kevin Byrd, Associate Creative Director Pat Floyd, Sr. Digital Art Director Michael Looper, Copywriter WEBSITES > 37C - MICROSITES Born Dodge Microsite Redesign: Silver ENTRANT: SapientNitro, Miami, FL CLIENT: Fiat Chrysler Automobiles CREDITS: Boris Stojanovic, Studio Director Alejandro Mendoza, Associate Creative Director Paul Amelchenko, Associate Creative Director Ari Bazinsky, Copywriter Mario Gomez, Art Director Daniel Fernandez, Designer Alex Wexler, Designer Mickey Wilson, Account Director Kristen Andrzejewski, Account Director David Oh, Technical Director Michelle Shahar, UX SOCIAL MEDIA > 38A - SINGLE PLATFORM Chic Chat: Silver ENTRANT: McCann Worldgroup Puerto Rico, San Juan, PR CLIENT: L’Oréal Paris Caribe CREDITS: Aníbal E. Quiñones, VP Creative Director Jorge Machado, Digital Director Yoanna Sánchez, Social Media Manager Ana Isabel Mieses, Digital Media Anchor María Margarita López, Account Director María Isabel Diez, Account Executive Villaintine’s Day: Silver ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: Laura Adams, Art Director Will Gay, Creative Director Joe Schneider, VP Creative Marty Muller, SVP Global Creative The Magic of Advertising 39 Fire Drill: Silver ENTRANT: Social Forces, Tampa, FL CLIENT: American Red Cross and Circle K Stores CREDITS: Anushka Van Huyssteen, Designer Carly Earnest, Account Manager Max Dempster, Senior Content Strategist Rachel Adams, Art Director Carl Vervisch, Creative Director APPS > 39A - MOBILE APP Latino Emoji: Silver ENTRANT: Zubi Advertising, Coral Gables, FL CLIENT: Zubi Advertising CREDITS: Michelle Berrios, Gabriella Aguilar, Demian Najera, Art Directors Ivan Calle, Executive Creative Director Natalia Rojas, Creative Technologist Momo Parra, Producer Tim Hawkes, Head of Integrated Production VML, PR Company Jose Morales, Animator Jorge Jacome, Copywriter Evie de la Vega, Veronica Socarras, Account Supervisors Troy Valls, Veronica Socarras, Digital Strategists ADVERTISING & PROMOTION > 42 - EMAIL Holiday Paper: Silver ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: Lee Clark, Art Director Hunter Fugate, Copywriter Ty Amato, Illustrator LaTanya Beauregard, Creative Director Joe Schneider, VP Creative Marty Muller, SVP Global Creative 40 2016 American Advertising Awards SYNDICATED CONTENT > 44 - DIGITAL PUBLICATIONS The Legend of the Pumpkin King: Silver ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: Tony Grable, Art Director Julia deJoseph, Art Director Heather Keechel, Copywriter Tom Shumilak, Creative Director Miki Meahan, Interactive Media Producer Daryl Jezierski, Digital Creative Developer Greg Trombo, Manager-Interactive Studio Jonathan Ginburg, Account Manager Matt Werner, Account Director Joe Schneider, VP Creative Marty Muller, SVP Global Creative BRANDED CONTENT & ENTERTAINMENT > 45 - BRANDED CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE Walmart - “Gluten Free Cheerios”: Silver ENTRANT: Triad Retail Media, St. Petersburg, FL CLIENT: CHEERIOS CREDITS: Gary Kost, Sr. Art Director Monica Gross, Lead Designer Katie Sanders, Jr. Web Designer Bill Eddington, Developer Peter Pupello, Copywriter Bryan Miller, Copywriter Connor Storch, Copywriter PUBLIC SERVICE (ONLINE/INTERACTIVE) > 46 - PUBLIC SERVICE ONLINE/INTERACTIVE Eye Heart World: Silver ENTRANT: Brave People, Tampa, FL CLIENT: Eye Heart World CREDITS: Brave People, Creative Agency ADVERTISING INDUSTRY SELF-PROMOTION (ONLINE/ RADIO ADVERTISING – REGIONAL/NATIONAL > 49A - SINGLE INTERACTIVE) > 47 - ADVERTISING INDUSTRY SELF- SPOT :30 SECONDS OR LESS PROMOTION ONLINE/INTERACTIVE MLB Creative Holiday e-blast: Silver ENTRANT: MLB Creative, St. Thomas, Virgin Islands CLIENT: MLB Creative CREDITS: Beth Mock LeBlanc, CCO Jenny Plucinsky, Graphic Design & Copywriting idgroup Website: Silver ENTRANT: idgroup, Pensacola, FL CLIENT: idgroup CREDITS: Mona Amodeo, Strategy Gail Spruill-Shaw, Sr. Art Director Lindsey Braxton Shook, Content Somi Choi, Designer Andrya Crossland, Project Manager Jared Granger, Design Director Hail Studio, Programmer FILM, VIDEO, & SOUND Hello: Silver ENTRANT: Alma DDB, Coconut Grove, Illinois CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Marco Arguello, Producer Maria Carolina Reimpell, Group Account Director David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Personal Music, Music Studio Luis Gomez, Personal Music- Audio Engineer Vanessa Lozano, Personal Music- Studio Producer RADIO ADVERTISING – REGIONAL/NATIONAL > 49B - SINGLE SPOT MORE THAN :30 SECONDS Let’s Do this Radio national: Silver ENTRANT: Vivid Realisation, Woodbrook, FL CLIENT: People’s National Movement CREDITS: Andrew Gabriel, Executive Creative Director Lisa Ann Williams, Associate Creative Director Brendan Young (Isasha), Singer/Artiste Angelo Pantin, Music Producer George Elias, Media Manager RADIO ADVERTISING / LOCAL > 48B - SINGLE SPOT MORE THAN :30 SECONDS TELEVISION ADVERTISING – LOCAL (ONE DMA) > 51B SINGLE SPOT :30 SECONDS Reel in the Cash: Silver ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and Tobago CLIENT: TSTT CREDITS: Miguel Sun Kow Marcano, Copywriter Melanie Siu Chong, Senior Account Executive Marvin Imamshah, Creative Director Malcolm Maingot, Production Assistant Solange Haynes, Media Planner/ Buyer Tampa Bay Rowdies TV - “Rise”: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Tampa Bay Rowdies CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter David Paprocki, Associate Creative Director Heidi Marks, Senior Producer David Marks, Director of Photography Joshua Adams, Editor Victoria Pezzella, Producer Christa Savio, Editor Sound Asylum, Sound The Magic of Advertising 41 TELEVISION ADVERTISING – LOCAL (ONE DMA) > 51C - Florida Lottery “Florida Cash” TV: Silver SINGLE SPOT :60 SECONDS OR MORE ENTRANT: St. John & Partners, Jacksonville, FL CLIENT: Florida Lottery Inspired Health Anthem TV: Silver ENTRANT: ChappellRoberts, Tampa, FL CLIENT: Florida Hospital West Florida Region CREDITS: Sarah Tildsley, Creative Director Glenn Horn, Associate Creative Director Patrick Owings, Principal, Account Services Kat Romanowski, Account Executive Susan Mulvey, Producer CREDITS: Peter Herbst, VP/Executive Creative Director Ryan Huffman, Senior Art Director Kevin Rhodes, Senior Copywriter Bill Fannin, Senior Broadcast Producer Caroline Eddings, Account Director Whitney Shiveler, Account Manager Passion is Everything TV Spot: Silver ENTRANT: Pyper Young, St. Petersburg, FL Giraffe: Silver Mosaic Award ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and Tobago CLIENT: TSTT - Blink Bmobile CREDITS: Marvin Imamshah, Creative Director Gabriel Francis, Associate Creative Director Kate Bradford, Head Producer Richard Ryan, Senior Account Executive Ryan Khan, Director Oliver Milne, Director of Photography Catherine Emmanuel, External Producer Ryan Khan, Editor Andrew McIntosh, Music & Lyrics TELEVISION ADVERTISING – REGIONAL/NATIONAL > 52A SINGLE SPOT – UP TO 2:00 Milestones: Silver ENTRANT: 22squared, Inc., Tampa, FL CLIENT: Publix CREDITS: Ryan Stafford, Copywriter/Creative Director Jason Roberts, Art Director/Associate Creative Director Dennis Wolfe, Creative Director Lori Lawery, VP, Executive Producer Scott Stuart, Executive Group Director Meg Jokinen, Account Director Gillian Permuy, Account Supervisor Lynda Marsh, Account Supervisor Tim Cox, Director of Creative Services, Publix Mark Nielsen, Creative Director, Publix 42 2016 American Advertising Awards CLIENT: Ceviche Tapas Bar and Restaurant CREDITS: Jon Greye, Creative Director Wendy Payton, Strategy/Producer Stephen Mckendree, Videographer Is it 7 yet?: Silver ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: McDonald’s CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Jorge Murillo, Senior Creative Director Monserrat Valera, Creative Director Rodrigo Vargas, Director of Production Angela Rodriguez, VP Strategic Insights Radical Media, Production House Andrew Becker, Radical Media- Director 2150 Editorial, Post House HiFi Project, Music Studio Library: Silver ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: McDonald’s CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Jaume Rodriguez, Creative Director Karen Udler, Account Director Cristina Lage, Account Supervisor Adrian Castagna, Director of Production Da Vant Garde, Production Company Primo Barcelona, Production Company Papa Music, Music Studio Vapor Post, Editorial House TELEVISION SELF-PROMOTION – REGIONAL OR NATIONAL > Thank You Orlando City: Silver 54A - SINGLE SPOT – ANY LENGTH ENTRANT: Strong Films, Orlando, FL CLIENT: Orlando Health Sometimes - Sleeping Baby: Silver ENTRANT: Bright House Networks, St. Petersburg, FL CLIENT: Bright House Networks CREDITS: Justin Glorieux, Director of Creative Production/ Copywriter Jacqueline Sukeena, Creative Director/Copywriter Chad Ferguson, Agency Producer Jerry Brown, Director CREDITS: Jon Strong, Director Mike Quinn, Jr. & Jon Strong, Editor Eric Steinberg, Producer James Spradlin, Executive Producer Michael Alfano & Jon Strong, Cinematographer Andre Bohrer & Chris Towle, 2nd Camera Brandon Dew & John Griffin, Sound Jason Kupfer, Sound Mixing INTERNET COMMERCIAL > 55B - ONLINE FILM, VIDEO & Giving is Universal: Silver SOUND CAMPAIGN ENTRANT: Strong Films, Orlando, FL CLIENT: Universal Orlando Resort Bring Your ‘Buds - Small Bites: Silver ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: Laura Adams, Art Director John McCall, Copywriter Will Gay, Creative Director Urooj Ansari, Account Manager Matt Ryan, Account Director Kevin Clark, Producer Michael Antonucci, Creative Content Production Director Dennis Chalifour, Group Creative Director Joe Schneider, VP Creative Sally Conner, VP Content & Production Marty Muller, SVP Global Creative Noble Animation AKA Duck Studios, Animation BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM, CREDITS: Jon Strong, Director Mike Quinn, Jr., Editor Tighe Arnold, Producer James Spradlin, Executive Producer Jon Strong, Cinematographer Andre Bohrer & Chris Towle, 2nd Camera Zachary Scheffer & Scott Armstrong, Assistant Camera Michael Smallwood, Gaffer Jerry Rose & Brandon Dew, Sound Jason Kupfer, Sound Mixing Dynamically Personalized Acceptance Videos: Silver ENTRANT: Roundhouse Creative Studio, St. Petersburg, FL CLIENT: Eckerd College CREDITS: Andrew Lee, Creative Director Joseph Nuñez, Editor/Animator John Lombard, Script Writer VIDEO & SOUND > 58B - SINGLE ENTRY – MORE THAN :60 SECONDS World’s Best Grandparent: Silver ENTRANT: Strong Films, Orlando, FL CLIENT: Walt Disney Parks & Resorts CREDITS: Jon Strong, Director Andre Bohrer & Jon Strong, Editor Eric Steinberg, Producer James Spradlin, Executive Producer Jon Strong, Cinematographer Andre Bohrer, 2nd Camera Scott Armstrong, Assistant Camera Ken Lemons & Jerry Rose, Sound Jason Kupfer, Sound Mixing & Design Why Stay at a Disney Resort Hotel: The Musical!: Silver ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: Gregg Menello, Art Director John Rogers, Copywriter Dennis Chalifour, Group Creative Director Paul Calizaire, Account Manager Brian Mountain, Account Director David Guertin, Producer Michael Antonucci, Production Director Cory Stone, Director Content & Production Joe Schneider, VP Creative Sally Conner, VP Content & Production Marty Muller, SVP Global Creative The Magic of Advertising 43 BRANDED CONTENT & ENTERTAINMENT > 60 - BRANDED CONTENT & ENTERTAINMENT – NON-BROADCAST Think BIG: 2015 Economic Symposium Kick-Off: Silver ENTRANT: Gulf Power Company, Pensacola, FL CLIENT: Gulf Power CREDITS: Becca Boles, Director, Corporate Communications Dan Cassidy, Internal and Creative Communications Manager J Dane MacKendrick, Writer/Producer/Animator Nick Seabrook, Co-writer SALES PROMOTION > 63 - AUDIO/VISUAL SALES PRESENTATION The League of Second Guessers: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: CSCU CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter Ilana Marshall, Art Director Christa Savio, Motion/VFX Sound Asylum, Sound “The Vanderbilt Legacy Starts with an ‘A’, not a ‘V’” Buckingham/Aertson Sales Video: Silver ENTRANT: MMGY, Orlando, FL CLIENT: Buckingham Companies CREDITS: Art Hardie, Creative Director, Copywriter Tyler Mlyenek, Video Editor PUBLIC SERVICE (FILM, VIDEO, & SOUND) > 67 - PUBLIC SERVICE ONLINE FILM, VIDEO & SOUND STOKE: Silver ENTRANT: Small Fox Media, Jacksonville, FL CLIENT: Drug Free Duval CREDITS: Kayla Beckmann, Producer Joe Karably, Director of Photographer & Editor Tanner Deprin, Assistant Camera & Drone Operator Brain Jerin, Sound Designer Stewart Plemmons, Camera Assistant Logan Bowles, Water Videography Savannah Volzone, Production Assistant Guy Barnhart, Production Assistant 44 2016 American Advertising Awards CROSS PLATFORM INTEGRATED ADVERTISING CAMPAIGNS > 70C - CONSUMER CAMPAIGN-LOCAL Jacksonville Symphony Campaign: Silver ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Art Director Tiffany Biziewski, Digital Artist Jeff Glotzl, Digital Artist Mike Woeppel, Producer Jordan Smith, Editor Tampa Bay Rowdies “We Stand For Soccer” Campaign: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Tampa Bay Rowdies CREDITS: Troy Dunn, Chief Creative Officer Glen Hosking, Executive Creative Director/Copywriter David Paprocki, Associate Creative Director Stephanie Morrison, Art Director Mitchell Goodrich, Art Director Heidi Marks, Victoria Pezzella, David Marks, Christa Savio, Joshua Adams, Production Matt May, Photography Sound Asylum, Sound OCSC #GetWild Season Campaign: Silver ENTRANT: SAY IT LOUD, Orlando, FL CLIENT: Orlando City Soccer Club CREDITS: Julio Lima, Creative Activist/Soccer Nut Andre Greppi, ACD/Designer/illustrator Cortney Smith, AE Troy Branson, Accounts Director/CW Teresa Tatlonghari, VP Marketing James Pellington, Brand Manager Chris McEniry, Photography John Flynn, Post Production/Animation Dante X Lima, Copywriter Mark Ronquillo, Copywriter INTEGRATED ADVERTISING CAMPAIGNS > 70D - CONSUMER Lucky Goat Coffee Branding Campaign: Silver CAMPAIGN-NATIONAL ENTRANT: Compass Marketing & Consulting, Tallahassee, FL CLIENT: Lucky Goat Coffee Imagination Brought to Life: Silver ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney CREDITS: LaTanya Beauregard, Art Director/ Creative Director John McCall, Copywriter Ty Amato, Illustrator Lenny Labato, Production Designer Kathy Sedberry, Sourcing Specialist Urooj Ansari, Account Manager Matt Ryan, Account Director Eddie Singleton, Producer Bill Fortney, Production Director Nth Degree, VFX Joe Schneider, VP Creative Marty Muller, SVP Global Creative Bring Your ‘Buds: Silver CREDITS: Daryl Green, Creative Director Dre Grant, Graphic Designer Seth Brock, Graphic Designer Bobby Riley, Digital Developer Kerri Bryan, Project Manager Dre Grant, Digital Designer Daryl Green, Photographer David Donaldson, Photographer Michele Kiker, Account Planner Hemming Park Beer Garden Brand: Silver ENTRANT: Brunet-García, Jacksonville, FL CLIENT: Hemming Park CREDITS: Jorge Brunet-García, Executive Creative Director Aerien Mull, Senior Art Director Kedgar Volta, Art Director Bianca Borghi, Junior Art Director Chad Villarroel, Account Executive ENTRANT: Disney Yellow Shoes, Celebration, FL CLIENT: Disney Royal Mead Identity Campaign: Silver CREDITS: Laura Adams, Art Director ENTRANT: Dunn&Co, Tampa, FL John McCall, Copywriter Wade Walker, Digital Creative Developer Greg Trombo, Manager, Interactive Studio Will Gay, Creative Director Urooj Ansari, Account Manager Matt Ryan, Account Director Kevin Clark, Producer Michael Antonucci, Production Director Noble Animation AKA Duck Studios, Animation Joe Schneider, VP Creative Marty Muller, SVP Global Creative CLIENT: St. Petersburg Distillery INTEGRATED CAMPAIGNS > 71 - INTEGRATED BRAND IDENTITY CAMPAIGN CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director/Copywriter Grant Gunderson, Senior Art Director Jalyn Rivera, Print Producer Frenchtown Brewing: Silver ENTRANT: MLB Creative, St. Thomas, VI CLIENT: Frenchtown Brewing Company CREDITS: Beth Mock LeBlanc, Creative Direction Thuan Nguyen, Art Direction & Graphic Design Jenny Plucinsky, Graphic Designer Charles Rosenberger, Developer/Copywriting Greg Zanmiller, Developer Terri Brown, Copywriting, Account Director 2015 FSFF Integrated Campaign: Silver ENTRANT: Anson-Stoner, Winter Park, FL CLIENT: Florida Surf Film Festival CREDITS: Tom Macaluso, Creative Director Tom Macaluso, Art Director Morgan Maassen, Photography The Magic of Advertising 45 INTEGRATED CAMPAIGNS > 72 - INTEGRATED BRANDED ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGNS CONTENT CAMPAIGN > 76B - ADVERTISING INDUSTRY SELF PROMOTION INTEGRATED CAMPAIGN Tallahassee Ballet “Everything Dances” Campaign: Silver ENTRANT: Moore Communications Group, Tallahassee, FL CLIENT: Tallahassee Ballet CREDITS: Justin Smith, Art Director Allen Goodrum, Graphic Designer Black and Hue Photography, Photography MCG Account Servicing Team, Creative DIRT Integrated Campaign: Silver ENTRANT: helium creative, Fort Lauderdale, FL CLIENT: DIRT &Barr Rebrand: Silver ENTRANT: &Barr, Orlando, FL CLIENT: &Barr CREDITS: Rob McCormick, ECD/AD Brandy Gill, CD/CW Chris Ladwig & Giles Partington, AD’s Kevin Harrell, Senior CW Catherine Hayes, Sr. Director of Integrated Production Pete Barr Jr., CEO & Client ELEMENTS OF ADVERTISING PUBLIC SERVICE CAMPAIGNS > 74A - SINGLE MEDIUM PUBLIC SERVICE CAMPAIGN Sex Trafficking Public Service Campaign: Silver ENTRANT: PeakBiety branding + advertising, Tampa, FL CLIENT: The Children’s Campaign CREDITS: Amy Phillips, Creative Director Karen Bonsignori, Copywriter Ron Roman, Art Director Rayne Lancaster, Copywriter PUBLIC SERVICE CAMPAIGNS > 74B - INTEGRATED MEDIA PUBLIC SERVICE CAMPAIGN Sex Trafficking and Juvenile Records Campaign: Silver ENTRANT: PeakBiety branding + advertising, Tampa, FL CLIENT: The Children’s Campaign CREDITS: Amy Phillips, Creative Director Karen Bonsignori, Copywriter Ron Roman, Art Director Rayne Lancaster, Copywriter Luis Fuentes, Designer COPYWRITING > 77 - COPYWRITING Military Museum Posters: Silver ENTRANT: AntonWest Advertising, Jacksonville, FL CLIENT: AntonWest Advertising CREDITS: Andy Gosendi, Senior Art Director Colin Barnes, Art Director Jefferson Rall, Executive Creative Director Hexa Watches “Dive For The Osprey” Site: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Hexa Watches CREDITS: Glen Hosking, Executive Creative Director/ Copywriter VISUAL > 78 - LOGO DESIGN Red Rhino Pro Diamond Tools: Silver ENTRANT: Eidetic Limited, Lange Park, Chaguanas CLIENT: Red Rhino Pro Diamond Tools CREDITS: Stuart Fraser, Creative Director Trinidad and Tobago Open Golf: Silver ENTRANT: Saltwater Studios Limited, Port of Spain, Trinidad and Tobago CLIENT: Trinidad and Tobago Golf Association (TTGA) CREDITS: Rhonda Landreth-Smith, Creative Director Tarel Laughlin, Managing Director 46 2016 American Advertising Awards Jacksonville Symphony Orchestra : Silver ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Art Director ILLUSTRATION > 79A - ILLUSTRATION - SINGLE Banyan Reserve Vodka - Illustration: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: St. Petersburg Distillery CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director Grant Gunderson, Senior Art Director Steven Noble, Illustrator Metal The Band 40’x25’ Stage Backdrop: Silver ENTRANT: FCEdge, Port Saint Lucie, FL CLIENT: Pheenix International Events CREDITS: Michael Visconte, Managing Partner Creative Director/Designer Tampa Bay Lightning “Be The Thunder” Photography: Silver ENTRANT: Dunn&Co, Tampa, FL CLIENT: Tampa Bay Lightning CREDITS: Troy Dunn, Chief Creative Officer Jim Darlington, Creative Director Silvana Aguilar, Art Director Michael Miller, Art Director Heidi Little, Senior Producer Jeffery Salter, Photographer Always Be Celebrating Photography: Silver ENTRANT: &Barr, Orlando, FL CLIENT: ABC Fine Wine & Spirits CREDITS: Rob McCormick, ECD Brandy Gill, CD Mark Robertson, ACD Mark Sunderland, ACD Heather Castillo, Integrated Producer Christine Roemer, Account Supervisor Gian Carlo, Photographer Showtime: Silver ENTRANT: UCF Marketing, Orlando, FL CLIENT: UCF Marketing CREDITS: Steven Diaz, Photographer Steve Webb, Art Director Lauren Haar, Art Director Nemours Clinical Photography: Silver ENTRANT: &Barr, Orlando, FL CLIENT: Nemours CREDITS: Rob McCormick, Executive Creative Director/ Art Director Brandy Gill, Creative Director Catherine Hayes, Senior Director of Integrated Production Mark Robertson, Associate Creative Director/ Art Director Sandra Gerlt, Associate Creative Director Ben Van Hook, Photographer STILL PHOTOGRAPHY > 80D - CAMPAIGN VISUAL > 81 - ART DIRECTION AAF Regal Victory Photos: Silver ENTRANT: Anson-Stoner, Winter Park, FL CLIENT: AAF Orlando CREDITS: Tom Macaluso, Creative Director Robert Merrick, Art Director Deeb Studios, Photography The Super Powers of Famous Heads: Silver ENTRANT: G & A Communications Inc., St. Michael, WI CLIENT: Fame CREDITS: Rachael Kennedy, Senior Graphic Designer Allison Cadogan, Vice President - Creative Services STILL PHOTOGRAPHY > 80B - COLOR, SINGLE Passion is Everything TV Spot: Silver ENTRANT: Pyper Young, St. Petersburg, FL CLIENT: Ceviche Tapas Bar and Restaurant CREDITS: Jon Greye, Art Director The Magic of Advertising 47 Metal The Band Concert Poster: Silver ENTRANT: FCEdge, Port Saint Lucie, FL CLIENT: Pheenix International Events CREDITS: Michael Visconte, Managing Partner Creative Director/Designer Visit Central Florida, Polk County, FL Travel and Tourism Video: Silver ENTRANT: Indie Atlantic Films, Lakeland, FL CLIENT: Visit Central Florida CREDITS: Produced, Filmed and Edited by Indie Atlantic Films FILM & VIDEO > 82 - CINEMATOGRAPHY FILM & VIDEO > 83 - ANIMATION OR SPECIAL EFFECTS Is it 7 yet?: Silver ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: McDonald’s CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Jorge Murillo, Senior Creative Director Monserrat Valera, Creative Director Rodrigo Vargas, Director of Production Angela Rodriguez, VP Strategic Insights Radical Media, Production House Andrew Becker, Radical Media- Director 2150 Editorial, Post House HiFi Project, Music Studio Giraffe: Silver ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and Tobago CLIENT: TSTT - Blink Bmobile CREDITS: Kate Bradford, Agency Producer Marvin Imamshah, Creative Director Gabriel Francis, Associate Creative Director Ryan Khan, Director Richard Ryan, Senior Account Executive Oliver Milne, Director of Photography Catherine Emmanuel, External Producer Andrew McIntosh, Music & Lyrics Wildly Different Dioramas: Silver ENTRANT: MLB Creative, St. Thomas, Virgin Islands CLIENT: Wildly Different CREDITS: Beth Mock LeBlanc, CCO Thuan Nguyen, Art Direction & Graphic Design Jenny Plucinsky, Graphic Design & Diorama Designs FILM & VIDEO > 84 - VIDEO EDITING Giraffe: Silver ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and Tobago CLIENT: TSTT - Blink Bmobile CREDITS: Marvin Imamshah, Creative Director Gabriel Francis, Associate Creative Director Kate Bradford, Head Producer Richard Ryan, Senior Account Executive Ryan Khan, Director Oliver Milne, Director of Photography Catherine Emmanuel, External Producer Ryan Khan, Editor Andrew McIntosh, Music & Lyrics MUSIC > 85A - MUSIC ONLY “More Power To You, Tampa Bay” Musical Score: Silver Airbnb MX: Silver ENTRANT: Artex Productions, Coral Gables, FL CLIENT: Airbnb CREDITS: Ricardo Manavello, Creative Chief Officer Tim Warren, Creative Director Chris Dreseris, Executive Producer Victoria Marichal, Production Manager James Segars, Post Supervisor/Sr Editor Jay Shropshire, Gaffer Joe Sanchez, Camera/Ronin Operator 48 2016 American Advertising Awards ENTRANT: PeakBiety branding + advertising, Tampa, FL CLIENT: TECO CREDITS: Amy Phillips, Creative Director Tim Fowler, Sound Asylum, Sound Design/Music Tampa Electric, Creative Services Team SOUND > 86 - VOICEOVER TALENT Pastermack Real Estate - Lifestyle: Rivers and Waterways: Silver ENTRANT: Intelligent Aerials Media, Rockledge, FL CLIENT: Pastermack Real Estate CREDITS: Justin Snyder, Director Garrett Hinton, Producer Movietowne Holloween Film Fright Fest: Silver ENTRANT: Ross Advertising Ltd, Port of Spain, Trinidad and Tobago CLIENT: Movietowne CREDITS: Anderson Amos, Production Manager (Audio & Visual) Marvin Imamshah, CEO/Executive Creative Director DIGITAL CREATIVE TECHNOLOGY > 89 - RESPONSIVE DESIGN Brandtango.com: Silver ENTRANT: Brand Tango, Deerfield Beach, FL CLIENT: Brand Tango CREDITS: James Kluetz, Chief Creative Officer Paul Cooper, Associate Creative Director/Lead Designer Adan Carballo, Production Artist Cynthia Srednicki, Copywriter Mike Hoesten, Project Manager Fernanda Gomes, Project Manager Chris Richter, Web Developer Dynamically Personalize Acceptance Videos: Silver ENTRANT: Roundhouse Creative Studio, St. Petersburg, FL CLIENT: Eckerd College CREDITS: Andrew Lee, Creative Director Joseph Nuñez, Editor/Dynamic Content Engineer John Lombard, Script Writer Probekit: Silver ENTRANT: Branger Briz, Miami, FL CLIENT: Emerge Americas CREDITS: Nick Briz, Artist/Creative Director Brannon Dorsey, Artist/Creative Technologist Ramon Branger, Partner Paul Briz, Partner DIGITAL CREATIVE TECHNOLOGY > 90 - GPS & LOCATION TECHNOLOGY Probekit: Silver ENTRANT: Branger_Briz, Miami, FL CLIENT: Emerge Americas CREDITS: Nick Briz, Artist/Creative Director Brannon Dorsey, Artist/Creative Technologist Ramon Branger, Partner Paul Briz, Partner DIGITAL CREATIVE TECHNOLOGY > 95 - INNOVATIVE USE OF INTERACTIVE / TECHNOLOGY Sunshine St. Pete: Silver ENTRANT: Clear Labs, St Pete, FL CLIENT: City of St. Petersburg CREDITS: Jenn Greacen-Crawford, Executive Director Lawson Mitchell, Creative Director Monica Varner, Event Coordinator Greg Utley, Production Manager Jarrett Crawford, Interactive Director Rashad Shakespears Dunn, Animator Ferdian Jap, Technical Coordinator Carrie Gordan, Production Assistant The Magic of Advertising 49 STUDENT AWARDS: GOLD 50 2016 American Advertising Awards 1 SALES & MARKETING SALES PROMOTION > S01 - PRODUCT OR SERVICE SALES PROMOTION > S01A - PACK AGING 1 2 Sakura Kisses Lip Balm: Gold ENTRANT: Hanna Ramirez, Charlotte, NC EDUCATIONAL INSTITUTION: Flagler College COLLATERAL MATERIAL > S04 - SPECIAL EVENT MATERIALS (INVITATIONS, CARDS, ETC.) 2 Endangered Post-its: Gold ENTRANT: Christopher Serrano, Davie, FL EDUCATIONAL INSTITUTION: Miami Ad School - Wynwood CREDITS: Christopher Serrano, Art Director Daniel Jaramillo, Art Director Dan Flora, Copywriter COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN > S05C - SERIES 3 3 A180 Journal: Gold ENTRANT: Claudia G Rodriguez, Punta Gorda, FL EDUCATIONAL INSTITUTION: Ringing College of Art and Design CREDITS: Claudia G Rodriguez, Graphic Designer COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN > S05E - BOOK DESIGN 4 4 Learning Spanish: Gold ENTRANT: Stacey D’Andelet, Miami Springs, FL EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Stacey D’Andelet, Graphic Designer The Magic of Advertising 51 1 Time Life: The Earth and its Heights: Gold ENTRANT: Flavio Vincenti, Foggia, Foggia EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Flavio Vincenti, Visual Designer 1 PRINT ADVERTISING MAGAZINE ADVERTISING > S07 - MAGAZINE ADVERTISING > S07B - CAMPAIGN 2 2 3 Deep Creek Camping: Gold ENTRANT: Nik Reed & Paige Butterfield, Tampa, FL EDUCATIONAL INSTITUTION: University of South Florida CREDITS: Nik Reed, Art Director Paige Butterfield, Copywriter The Strongest Protection: Gold ENTRANT: Zina Dornbusch, Aventura, FL EDUCATIONAL INSTITUTION: University of Miami CREDITS: Zina Dornbusch, Art Director 4 Ziplock Space Bag: Gold ENTRANT: Daniel Jaramillo, Key Biscayne, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Daniel Jaramillo, Art Director/Copywriter 5 Cheat Day: Gold ENTRANT: Daniel Jaramillo, Key Biscayne, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Daniel Jaramillo, Art Director Julio Sanchez, Digital Designer 5 52 3 4 2016 American Advertising Awards 1 NEWSPAPER ADVERTISING > S08 - NEWSPAPER ADVERTISING > S08B - CAMPAIGN 1 2 Cheat Day: Gold ENTRANT: Daniel Jaramillo, Key Biscayne, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Daniel Jaramillo, Art Director Julio Sanchez, Digital Designer OUT OF HOME & AMBIENT MEDIA OUT-OF-HOME > S10 - OUTDOOR & TRANSIT ADVERTISING > S10A - OUTDOOR BOARD (FLAT OR 3D) 2 Orkin Spectacular: Gold ENTRANT: Alfredo Salkeld, Weston, FL EDUCATIONAL INSTITUTION: University of Central Florida CREDITS: Alfredo Salkeld, Art Director AMBIENT MEDIA > S11 - GUERILLA MARKETING, INSTALLATIONS AND EVENTS > S11A - SINGLE 3 OCCURRENCE OR INSTALLATION 3 4 Endangered Post-its: Gold ENTRANT: Dan Flora, Schenectady, NY EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Chris Serrano, Art Director Daniel Jaramillo, Art Director Dan Flora, Copywriter ONLINE/ INTERACTIVE WEBSITES > S12 - WEBSITE (DESKTOP OR MOBILE) 4 Tytrum.com: Gold ENTRANT: Davis Nunez, Davie, FL EDUCATIONAL INSTITUTION: Digital Media Arts College CREDITS: Davis Nunez, Graphic Designer The Magic of Advertising 53 APPS > S14 - APP (MOBILE OR WEB-BASED) 1 Dapper Barbershop: Gold ENTRANT: Josef Ortiz, Winter Park, FL EDUCATIONAL INSTITUTION: Valencia College CREDITS: Josef Ortiz, Designer 2 Gazebo Cafe Mobile App Prototype: Gold ENTRANT: Ruth Agada, Boca Raton, FL EDUCATIONAL INSTITUTION: Digital Media Arts College 3 Buda Fest: Gold ENTRANT: Laszlo Bogdan, Gorgeteg, Somogy Megye, Hungary EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Laszlo Bogdan, Designer 1 2 FILM, VIDEO & SOUND TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING > 3 S17A - SINGLE 4 Lego Minecraft Commercial: Gold ENTRANT: Dustin Cinnamon, Delray Beach, FL EDUCATIONAL INSTITUTION: Digital Media Arts College CROSS PLATFORM 4 INTEGRATED CAMPAIGNS > INTEGRATED ADVERTISING CAMPAIGN > S19 - CONSUMER CAMPAIGN 5 Big Pink Volleyball: Gold ENTRANT: Janet Tauszik, Altamonte Springs, FL EDUCATIONAL INSTITUTION: University of Florida CREDITS: Andy Howard, Assistant Director of UF RecSports for Marketing & Communication Kelsey Mulligan, Assistant, UF RecSports Marketing & Communication 54 2016 American Advertising Awards 5 1 ELEMENTS OF ADVERTISING VISUAL > S22 - LOGO DESIGN 1 2 2 3 Corner Space: Gold ENTRANT: Andrew Wiseman, Athens, TN EDUCATIONAL INSTITUTION: Pensacola Christian College CREDITS: Andrew Wiseman, Graphic Designer Southbrook Church Identity: Gold ENTRANT: Casey Herman, Blacksburg, VA EDUCATIONAL INSTITUTION: University of West Florida CREDITS: Casey Herman, Graphic Designer Forced into Marriage: Gold ENTRANT: Zuheir Kotob, Miami, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Zuheir Kotob, Art Director/Designer ILLUSTRATION > S23 - ILLUSTRATION > S23B - 3 ILLUSTRATION – CAMPAIGN 4 Travel Paper Art: Gold ENTRANT: Haley Cobb, Pottstown, PA EDUCATIONAL INSTITUTION: Pensacola Christian College CREDITS: Haley Cobb, Graphic Designer 4 The Magic of Advertising 55 FILM, VIDEO & SOUND > S27 - ANIMATION OR SPECIAL EFFECTS 1 1 The Invisible Truth: Gold ENTRANT: Jacob Ferguson + Adrian Pumarejo, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Jacob Ferguson, Animator/Designer Adrian Pumarejo, Animator/Designer 2 Jacob Ferguson 2016 Demo Reel: Gold Best of Show: Student ENTRANT: Jacob Ferguson, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Jacob Ferguson, Motion Designer 56 2016 American Advertising Awards 2 STUDENT AWARDS: SILVER The Magic of Advertising 57 SALES & MARKETING SALES PROMOTION > S01 - PRODUCT OR SERVICE SALES PROMOTION > S01A - PACK AGING Mellow Tea: Silver ENTRANT: Mia Culbertson, St. Petersburg, FL EDUCATIONAL INSTITUTION: University of South Florida St. Petersburg CREDITS: Erika Greenberg-Schneider, Faculty Advisor Elizabeth Herrmann, Faculty Advisor John Stanko, Faculty Advisor COLLATERAL MATERIAL > S02 - STATIONARY PACK AGE COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN > S05D - MAGAZINE DESIGN Noma: Silver ENTRANT: Annie Mayer, Fort Pierce, FL EDUCATIONAL INSTITUTION: Indian River State College CREDITS: Annie Mayer, Designer COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN > S05E - BOOK DESIGN LoveU Brand Standards Guide: Silver ENTRANT: Allen Goodrum, Tallahassee, FL EDUCATIONAL INSTITUTION: Florida A&M University CREDITS: Allen Goodrum, Designer The Humanity Game: Silver ENTRANT: Kara Kronen, St. Petersburg, FL PorchLight Brewery: Silver ENTRANT: Caroline Staniski, DeBary, FL EDUCATIONAL INSTITUTION: The University of North Florida CREDITS: Caroline Staniski, Graphic Designer EDUCATIONAL INSTITUTION: University of South Florida St. Petersburg CREDITS: Erika Greenberg-Schneider, Faculty Advisor Elizabeth Herrmann, Faculty Advisor John Stanko, Faculty Advisor COLLATERAL MATERIAL > S03 - ANNUAL REPORT OR BROCHURE Harn Museum of Art 25th Anniversary Book: Silver ENTRANT: Janet Tauszik, Dunedin, FL ÖKO Cards: Silver ENTRANT: Maggie Michella, Pensacola, FL EDUCATIONAL INSTITUTION: Pensacola Christian College CREDITS: Maggie Michella, Advertising Designer Fall 2015 Department Brochure: Silver ENTRANT: Janet Tauszik, Altamonte Springs, FL EDUCATIONAL INSTITUTION: University of Florida CREDITS: Andy Howard, Assistant Director of UF RecSports for Marketing & Communication Kelsey Mulligan, Assistant, UF RecSports Marketing & Communication EDUCATIONAL INSTITUTION: University of Florida CREDITS: Janet Tauszik, Graphic Designer A Guide to a Life of Adventure: Silver ENTRANT: David Allin Reese, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art & Design CREDITS: David Allin Reese, Designer PRINT ADVERTISING MAGAZINE ADVERTISING > S07 - MAGAZINE ADVERTISING > COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN > S07B - CAMPAIGN S05C - SERIES Odd Thomas Book Cover Series: Silver ENTRANT: Amber Beth-Star Sidner, Pensacola, FL EDUCATIONAL INSTITUTION: Pensacola State College CREDITS: Amber Sidner, Illustrator Amber Sidner, Graphic Designer 58 2016 American Advertising Awards Budget Cut: Silver ENTRANT: Jay Pollino, Orlando, FL EDUCATIONAL INSTITUTION: Valencia College CREDITS: Jason Ellison, Instructor Effy Magazine: Silver ENTRANT: Libby Castellani, Pensacola, FL EDUCATIONAL INSTITUTION: Pensacola State College CREDITS: Libby Castellani, Graphic Designer/Photographer NA Your Addiction: Silver ENTRANT: Anastasia Belomyltseva, Bradenton, FL EDUCATIONAL INSTITUTION: Ringling College of Art & Design CREDITS: Anastasia Belomyltseva, Art Director/Copywriter Bring Back Our Girls: Silver ENTRANT: Waner Almeida, Sarah Andrews, Adenike Akinbisehin, Miami Beach, FL EDUCATIONAL INSTITUTION: Miami Ad School OUT OF HOME & AMBIENT MEDIA OUT-OF-HOME > S09 - POSTER > S09B - CAMPAIGN PhilADthropy 2016: Every Emotion Under the Sun: Silver ENTRANT: PhilADthropy Campaign Team 2016, Wayzata, MN EDUCATIONAL INSTITUTION: University of Miami CREDITS: Mia Rafowitz, Copywriter Alexandrea Van Deusen, Designer & Illustrator Allie Pakrosnis, Designer Megan Stephens, Copywriter CREDITS: Waner Almeida, Art Director Sarah Andrews, Art Director Adenike Akinbisehin, Photographer Cut Carbs: Silver ENTRANT: Daniel Jaramillo, Key Biscayne, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Daniel Jaramillo, Art Director/Copywriter Bring Back Our Girls: Silver ENTRANT: Waner Almeida, Sarah Andrews, Adenike Akinbisehin, Miami Beach, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Waner Almeida, Art Director Sarah Andrews, Art Director Adenike Akinbisehin, Photographer Frank Hammar, Art Director OUT-OF-HOME > S10 - OUTDOOR & TRANSIT ADVERTISING > Flags: Silver S10A - OUTDOOR BOARD (FLAT OR 3D) ENTRANT: Felipe Molina & Carlos Garcia, Miami, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Felipe Molina, Copywriter Carlos Garcia, Art Director NEWSPAPER ADVERTISING > S08 - NEWSPAPER ADVERTISING > S08B - CAMPAIGN Ignored Refugees: Silver ENTRANT: Daniel Jaramillo, Key Biscayne, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Daniel Jaramilo, Art Director Dan Flora, Copywriter Intel Future City: Silver ENTRANT: Rajath Ramamurthy, New York, NY EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Sudarshan Waghmare, Art Director Joy Chakravorty, Copywriter Rajath Ramamurthy, Art Director Last Seen: Silver ENTRANT: Alexander Fox, Wayne, NJ EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Alexander Fox, Copywriter Dhanush Paramesh, Copywriter Chris Serrano, Art Director OUT-OF-HOME > S10 - OUTDOOR & TRANSIT ADVERTISING > S10C - CAMPAIGN War Child Campaign Poster: Silver ENTRANT: Rene van Rensburg, Gainesville, FL EDUCATIONAL INSTITUTION: Santa Fe College CREDITS: Rene van Rensburg, Graphic Designer The Magic of Advertising 59 AMBIENT MEDIA > S11 - GUERILLA MARKETING, You’ll Eventually Notice: Silver INSTALLATIONS AND EVENTS > S11A - SINGLE OCCURRENCE ENTRANT: Humberto Belli, Miami, FL OR INSTALLATION EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Humberto Belli, Copywriter Intel Future City: Silver ENTRANT: Rajath Ramamurthy, New York, NY EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Sudarshan Waghmare, Art Director Joy Chakravorty, Copywriter Rajath Ramamurthy, Art Director ONLINE/ INTERACTIVE APPS > S14 - APP (MOBILE OR WEB-BASED) Armadillo: Silver ENTRANT: Cassie Deogracia, Jacksonville, FL EDUCATIONAL INSTITUTION: Flagler College S17A - SINGLE Screwed: Silver ENTRANT: Erica Pead, Bradenton, FL EDUCATIONAL INSTITUTION: Ringling College of Art & Design CREDITS: Erica Pead, Motion Designer Food Is...: Silver ENTRANT: Thomas Lowe, Philip Gleichauf, Ellicott City, MD EDUCATIONAL INSTITUTION: Ringling College of Art & Design CREDITS: Thomas Lowe, Designer, Animator Philip Gleichauf, Designer, Animator TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING > S17A - SINGLE Little Weirdos: Silver ENTRANT: Tianrui Geng, Hebei Langfang, China EDUCATIONAL INSTITUTION: University of Florida Stronger Than You: Silver ENTRANT: Marina Antonowicz, Boca Raton, FL EDUCATIONAL INSTITUTION: Digital Media Arts College CREDITS: Marina Antonowicz, Student ADVERTISING & PROMOTION > S15 - ADVERTISING & TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING > PROMOTION > S15C - CAMPAIGN S17B - CAMPAIGN Spirit Airlines: The Cheapest Flight Ever: Silver ENTRANT: Robson Tan, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art & Design CREDITS: Robson Tan, Art Director & Copywriter All Faiths Food Bank PSA: Holiday: Silver ENTRANT: Sarahina Borgia & Christian Huthmacher, Fort Myers, FL EDUCATIONAL INSTITUTION: Ringling College of Art & Design CREDITS: Sarahina Borgia, Concept, Design, Gingerbread Family Models, & Asset Creation Christian Huthmacher, Concept, Animation, 3D Modeling, Texturing, Compositing, & Sound Design FILM, VIDEO & SOUND RADIO ADVERTISING > S16 - RADIO ADVERTISING > S16B - CAMPAIGN A Billion Answers: Silver ENTRANT: Alexander Fox, Wayne, NJ EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Alexander Fox, Copywriter 60 TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING > 2016 American Advertising Awards CROSS PLATFORM INTEGRATED CAMPAIGNS > INTEGRATED BRAND IDENTITY CAMPAIGN > S20 - INTEGRATED BRAND IDENTITY CAMPAIGN Extract Coffee: Silver ENTRANT: Elio Marini, St. Petersburg, FL EDUCATIONAL INSTITUTION: University of South Florida St. Petersburg CREDITS: Erika Greenberg-Schneider, Faculty Advisor Elizabeth Herrmann, Faculty Advisor John Stanko, Faculty Advisor Jenny Yucas, Faculty Advisor ELEMENTS OF ADVERTISING STILL PHOTOGRAPHY > S24B - COLOR, SINGLE Ruby Waits: Silver ENTRANT: Clair Flaherty, Tampa, FL EDUCATIONAL INSTITUTION: The Art Institute of Tampa CREDITS: Clair Flaherty, Photographer STILL PHOTOGRAPHY > S24D - CAMPAIGN Story Time: Silver ENTRANT: Aryella Furukawa, St. Petersburg, FL EDUCATIONAL INSTITUTION: The Art Institute of Tampa Long Exposure Color Portraits: Silver ENTRANT: Chris Crouch, Tallahassee, FL EDUCATIONAL INSTITUTION: Florida A&M University CREDITS: Chris Crouch, Graphic Designer/Photographer As Tough As It Gets: Silver ENTRANT: Zuheir Kotob & Ashley Hernandez, Miami, FL EDUCATIONAL INSTITUTION: Miami Ad School CREDITS: Zuheir Kotob, Art Director COPYWRITING > S21 - COPYWRITING Ashley Hernandez, Photographer Carhartt: The Anti Hipster: Silver ENTRANT: Robson Tan, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art & Design CREDITS: Robson Tan, Art Director & Copywriter FILM, VIDEO & SOUND > S26 - CINEMATOGRAPHY VISUAL > S22 - LOGO DESIGN Skyward: Silver ENTRANT: Cassie Deogracia, Jacksonville, FL EDUCATIONAL INSTITUTION: Flagler College The Prime Chophouse: Silver ENTRANT: Andrew Wiseman, Athens, Tennessee EDUCATIONAL INSTITUTION: Pensacola Christian College CREDITS: Andrew Wiseman, Graphic Designer ILLUSTRATION > S23 - ILLUSTRATION > Caesar Orjaliza Promo Video: Silver ENTRANT: Caesar Orjaliza, Fort Pierce, FL EDUCATIONAL INSTITUTION: Indian River State College CREDITS: Caesar Orjaliza, Videographer FILM, VIDEO & SOUND > S27 - ANIMATION OR SPECIAL EFFECTS FOOD IS: Silver ENTRANT: Boram Kim/Ting Tzu Huang, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art & Design CREDITS: Dante Rinaldi, Animation Advisor Nora Gaffney, Design Advisor Jared Greenleaf, Concept Advisor Ed Cheetham, Head of Advisor S23A - ILLUSTRATION – SINGLE In Which Victor Makes a Friend: Silver DigitalFace: Silver ENTRANT: Eric Vogt, Fort Pierce, FL EDUCATIONAL INSTITUTION: Indian River State College CREDITS: Eric Vogt, Designer ENTRANT: Olivia Junghans, St. Augustine, FL EDUCATIONAL INSTITUTION: Flagler College CREDITS: William Windle, Narrator Olivia Junghans, Animator The Magic of Advertising 61 SPECIAL AWARDS 62 2016 American Advertising Awards SPECIAL RECOGNITION 1 MOSAIC AWARD 1Giraffe ENTRANT: McCann Erickson Trinidad, Port of Spain, Trinidad and Tobago CLIENT: TSTT - Blink Bmobile CREDITS: Marvin Imamshah, Creative Director 2 Gabriel Francis, Associate Creative Director Kate Bradford, Head Producer Richard Ryan, Senior Account Executive Ryan Khan, Director Oliver Milne, Director of Photography Catherine Emmanuel, External Producer Ryan Khan, Editor Andrew McIntosh, Music & Lyrics JUDGES CHOICE FOR EXCELLENCE FOR THE ARTS 3 2 Jacksonville Symphony Campaign ENTRANT: On Ideas, Jacksonville, FL CLIENT: Jacksonville Symphony Orchestra CREDITS: David Bonner, Executive Creative Director Chris Nott, Associate Creative Director Tiffany Biziewski, Art Director/Digital Artist Jeff Glotzl, Digital Artist JUDGES CHOICE FOR ART DIRECTION 3 The Backpacks Company Integrated Campaign ENTRANT: helium creative, Fort Lauderdale, FL CLIENT: Backpacks.com CO-JUDGES AWARD FOR CONCEPT 4 4 A Real Friend ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: Miami Dade Animal Services CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer David Alvarez Rizo, Creative Director Juan Camilo Valdivieso, Creative Director Mimi Cossio, Senior Print Production Manager Carola Chaurero, New Business Director Carlos Nova, Illustrator The Magic of Advertising 63 BEST OF SHOW Cheetah ENTRANT: Alma DDB, Coconut Grove, FL CLIENT: The Clorox Company CREDITS: Luis Miguel Messianu, Creative Chairman & CEO Alvar Sunol, Chief Creative Officer Christian Liu, Creative Director Mimi Cossio, Senior Print Production Company Garrigosa Studios, Production Company BEST OF SHOW: STUDENT Jacob Ferguson 2016 Demo Reel ENTRANT: Jacob Ferguson, Sarasota, FL EDUCATIONAL INSTITUTION: Ringling College of Art and Design CREDITS: Jacob Ferguson, Motion Designer 64 2016 American Advertising Awards Book Design By: Lily & Sushi Design and Leacock Design Co.
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