View the winner`s book and complete list of

Transcription

View the winner`s book and complete list of
2016 FOURTH DISTRICT
AMERICAN ADVERTISING AWARDS
THE MAGIC OF ADVERTISING
The Magic of Advertising
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Welcome to the 2016 American Advertising Awards, The Magic of Advertising,
presented by the AAF Fourth District. Our theme for this year’s event reflects the
mysterious and magical force our industry channels as we influence and shape
trends through powerful creative, evocative copy and innovative media.
The American Advertising Awards is the industry’s largest and most representative
competition, attracting tens of thousands of entries each year in local AAF Club
competitions. The AAF Fourth District American Advertising Awards is the second level of a three-tiered
awards program, and winning an ADDY Award® at the district level is a testament to your creativity. I’m
sure we’ll be seeing many of your entries at the national awards show in Anaheim this summer.
Putting together an event of this magnitude requires a tremendous, coordinated effort by many volunteers,
members and students. I’d like to thank the incredible group that helped make this year’s event possible:
Co-Chairs: Michael Andersen, Roberts Printing
Aliera Peterson, Go Bright Marketing
Terri Brown, MLB Creative
Deborah Carr, Abitar Contract Furnishings
Taryn Cashmere and ABC Action News
Heather Christman, Validus Senior Living
Sherrie Davis Kinkead, Graphic Odds & Ends
Cassie Deogracia, Brunet-García Advertising
Michael Hancock, CROP Creative Media
Sarah Jeffcoat, AAF Fourth District
Steven Leacock, Leacock Design Co.
Aerien Mull, Brunet-García Advertising
Erin Pace, Lily & Sushi Design Co.
Niki Paksoy and TECO Energy
Wendy Payton, Pyper Young
Christian Peyton
Mike Weber, CMR Studios
Students from The Art Institute of Tampa
I’d also like to give special recognition to our judges, JC Pagan of mcgarrybowen and Stanley Yorker of
GlobalHue, for donating their time and talents to judge the daunting but impressive body of work submitted
by chapters throughout Florida and the Caribbean. Given the volume of amazing creative that was
submitted, their work was certainly cut out for them as they selected this year’s ADDY® winners.
It has been my pleasure and privilege to serve as the 2015 - 2016 AAF Fourth District Governor, and I’m
extremely proud of what our Board has accomplished this past year. I hope this year’s gala has helped
reawaken your sense of wonder for our industry and provided inspiration for future work.
On behalf of the entire Executive Committee of the AAF Fourth District, thank you to the local clubs for
your efforts and congratulations to all the winners!
Sincerely,
Yeosh Bendayan
Governor, AAF Fourth District
Owner, Push Button Productions
The Magic of Advertising
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MEET OUR JUDGES
JC PAGÁN
MCGARRYBOWEN
Born in Puerto Rico and with over 20
years of experience, JC Pagán has
created and produced work for such
brands like the NBA, Payless Shoe
Source, Burger King, Procter and Gamble,
Western Union and Showtime among many other brands.
His work has achieved numerous awards from respected
industry organizations, including FIAP in Buenos Aires,
Argentina, an AAF National Addy and a Mosaic Award,
Regional ADDYs, Advertising Age, Latin Spots and
Adweek. Aside from his work in advertising, in 2012 he
received global recognition for his Barack Obama’s Jazz
social media project and in 2013 designed several album
covers for Grammy award winning Jazz/Hip Hop pianist
Robert Glasper and the iconic Blue Note Records.
For the last 7 years, JC has also hosted a Jazz radio show
called The Blue Note Hour, showcasing the modern and
classic sounds of Jazz record label Blue Note Records.
STANLEY YORKER
GLOBALHUE
Stanley Yorker is a creative director with
GlobalHue where he is the creative team
lead in developing African-American
targeted advertising for Walmart.
Stanley is a copywriter by training but
during his diverse career he has worn several agency
hats including account director. In the process, he has
developed a uniquely comprehensive appreciation
for creative work that strategically delivers on clients’
objectives. Stanley, a pioneer in infusing Hip-Hop culture
in advertising, has brand experience that includes CocaCola, Sprite, BMWUSA, Nationwide Insurance, US Bank,
McDonald’s, Publix Super Markets and numerous other
product and service brands.
Stanley is a native of Daytona Beach, Florida and is a 1985
graduate of the University of Florida’s Journalism and
Communications School with a bachelors degree
in advertising.
JACK PHILIPPS AWARD
JIM CLARK
CLARK & COMPANY
Identified as a dreamer, a romantic, and a
creative genius by many, Jim holds a
passion for technology and for helping
others any way he can. He’s also been
called “crazy,” “weird,” and even “strange”
by those who haven’t had the pleasure of meeting him.
For over 23 years Jim Clark has been a creative director
dedicated to seeing his clients succeed. As the agency
owner of Clark & Company (juststay.com), Jim provides
creative services, marketing planning, and comprehensive
and integrated creative solutions. He works with his clients
on everything from developing a strategy to concept
and execution of traditional and digital media - including
business and marketing strategy solutions.
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2016 American Advertising Awards
Jim has been honored with many awards including the
1995 AAF Silver Medal Award for Outstanding Advertising
Achievement and over 100 ADDYs. He currently serves
for the American Advertising Federation - 4th District as
Historian and was the founding President of the Emerald
Coast Advertising Federation in 1992. He has served as
an AAF ADDY Judge all over the United States and is the
founder of Ad3 (ad3.org) - a community, philosophy, work
ethic, and lifestyle.
He currently lives on the beautiful Emerald Coast with his
soon-to-be wife, Mara Rodriguez, and her two children. Jim
believes that if you’re not having fun at work, it’s just work.
PROFESSIONAL AWARDS: GOLD
The Magic of Advertising
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SALES & MARKETING
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PRODUCT OR SERVICE SALES PROMOTION > 01B - SALES KIT OR
PRODUCT INFORMATION SHEETS
1 Sunset Corporate Brochure: Gold
ENTRANT: Brand Tango, Deerfield Beach, FL
CLIENT: Sunset World
CREDITS: James Kluetz, Chief Creative Officer/
Lead Designer/Copywriter
Adan Carballo, Production Artist
Fernanda Gomes, Project Manager
Mike Hoesten, Project Manager
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PRODUCT OR SERVICE SALES PROMOTION > 01D - SALES PROMOTION CAMPAIGN
2
Climax Moonshine: Gold
Charlie Award: Sales Promotion
ENTRANT: AHT Creative, Fort Pierce, FL
CLIENT: Climax Moonshine
CREDITS: Ahmad H. Toom, Graphic Design Manager
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PACK AGING > 02A - SINGLE UNIT
3
String Theory CD Box Gift: Gold
ENTRANT: AACE, Jacksonville, FL
CLIENT: AACE Impact Graphics
CREDITS: Donald C. Jones, CEO
Travis Cheatham, Director of Graphics
Jesse Taylor, Graphic Designer
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Old St. Pete Rum Packaging: Gold
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director/Copywriter
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
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PACK AGING > 02B - PACK AGING CAMPAIGN
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Old St Pete Spirits Packaging: Gold
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director/Copywriter
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
Corkcicle Packaging: Gold
ENTRANT: Push., Orlando, FL
CLIENT: Corkcicle
CREDITS: Mark Unger, Chief Creative Officer
David Whaite, Art Director
Kevin Harrell, Copywriter
Ann Larose, Designer
Katie Raponi, Account Coordinator
Livia Galloway, Account Coordinator
Joe Ciaramella, Studio Artist
BROCHURE > 07A - SINGLE UNIT
3
4
3
Sonny’s BBQ Brand Book: Gold
ENTRANT: Push., Orlando, FL
CLIENT: Sonny’s BBQ
CREDITS: Mark Unger, Art Director
Kevin Harrell, Copywriter
Chris Ladwig, Design
Ann LaRose, Designer
Jessica Leyva, Account Supervisor
Chase Wilson, Account Coordinator
Laura Dagner, Production Manager
Joe Ciaramella, Production Artist
Jordan Damato, Production Artist
John Ludwig, Assistant Copywriter
David Whaite, Sizing Consultant
PUBLICATION DESIGN > 08C - COVER/EDITORIAL SPREAD
OR FEATURE - SERIES
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Whalebone Magazine Cover Series: Gold
ENTRANT: Adjective & Co, Jacksonville Beach, FL
CLIENT: Whalebone Media
CREDITS: Taylor Harkey, Art Director/Creative Director
Mallory Turner, Art Director
Autumn Berrang, President
Brittany Norris, Illustrator
The Magic of Advertising
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Whalebone Magazine - Editorial Spreads: Gold
ENTRANT: Adjective & Co, Jacksonville Beach, FL
CLIENT: Whalebone Media
CREDITS: Taylor Harkey, Art Director/Creative Director
Mallory Turner, Art Director
Austin Ellis, Art Director
Brittany Norris, Illustrator
Bill Davis, Copywriter
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PUBLICATION DESIGN > 08D - MAGAZINE DESIGN
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Whalebone Magazine - Water Issue: Gold
ENTRANT: Adjective & Co, Jacksonville Beach, FL
CLIENT: Whalebone Media
CREDITS: Taylor Harkey, Art Director/Creative Director
Mallory Turner, Art Director
Austin Ellis, Art Director
Brittany Norris, Illustrator
Bill Davis, Copywriter
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Whalebone Magazine - The City Issue: Gold
ENTRANT: Adjective & Co, Jacksonville Beach, FL
CLIENT: Whalebone Magazine
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CREDITS: Taylor Harkey, Art Director/Creative Director
Mallory Turner, Art Director
Austin Ellis, Art Director
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VENICE: Fort Lauderdale’s Magazine: Gold
ENTRANT: Jacaty + Associates, Ft Lauderdale, FL
CLIENT: Whitehaus Media Group
CREDITS: Carlos Suarez, Publisher/Creative Director
Sarah Harrelson, Publisher/Editorial Director
Nila Do Simon, Editor-in-Chief
Pete Jacaty, Consultant, Prepress, Printing & Finishing
Gail Feldman, Gail Feldman Associate Publisher
Tali Jaffe, Executive Editor
Lori Wagner Suarez, Contributing Editor
Adriana Sandoval, Associate Art Director
Matt Stevens, Digital Imaging Specialist
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Eighty Seven: Gold
Charlie Award: Collateral Material
ENTRANT: Jacaty + Associates, Ft Laud, FL
CLIENT: Whitehaus Media Group
CREDITS: Sarah Harrelson, Publisher/Editor-in-Chief
Carlos Suarez, Publisher/Creative Director
Pete Jacaty, Consultant, Prepress, Printing & Finishing
Adriana Sandoval, Associate Art Director
Matt Stevens, Digital Imaging Specialist
Botaniko: Gold
ENTRANT: Jacaty + Associates, FTL, FL
CLIENT: Whitehaus Media Group
CREDITS: Carlos Suarez, Publisher/Creative Director
Sarah Harrelson, Publisher/Editor-in-Chief
Pete Jacaty, Consultant, Prepress, Printing & Finishing
Nila Do Simon, Executive Editor
Adriana Sandoval, Associate Art Director
SPECIAL EVENT MATERIAL > 09A - CARD, INVITATION,
2
ANNOUNCEMENT - SINGLE UNIT
3
Magic Under Mangroves Main Invite: Gold
ENTRANT: Conservancy of Southwest Florida, Naples, FL
CLIENT: Conservancy of Southwest Florida
CREDITS: Kate Kintz, Graphic Designer
4 Operation Bootstrap Invitation: Gold
ENTRANT: Embry-Riddle Aeronautical University,
Daytona Beach, FL
CLIENT: Embry-Riddle Aeronautical University
CREDITS: Jonathon Metz, Senior Graphic Designer
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DIRECT MAIL > 10B - DIRECT MAIL - FLAT CAMPAIGN
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VENICE Magazine: Gold
ENTRANT: Jacaty + Associates, Fort Lauderdale, FL
CLIENT: Whitehaus Media Group
CREDITS: Carlos Suarez, Publisher/Creative Director
Sarah Harrelson, Publisher/Editorial Director
Pete Jacaty, Consultant, Prepress, Printing & Finishing
Nila Do Simon, Editor-in-Chief
Gail Feldman, Associate Publisher
Tali Jaffe, Executive Editor
Lori Wagner Suarez, Contributing Editor
Adriana Sandoval, Associate Art Director
Matt Stevens, Digital Imaging Specialist
2
ADVERTISING INDUSTRY SELF-PROMOTION >
14 - BRAND ELEMENTS
2
Sweet Hair Professional Concept Book: Gold
Charlie Award: Advertising Industry Self-Promotion
ENTRANT: Brand Tango, Deerfield Beach, FL
CLIENT: Sweet Hair Professional
CREDITS: James Kluetz, Chief Creative Officer/Copywriter
Paul Cooper, Associate Creative Director
Adan Carballo, Production Artist
Fernanda Gomes, Project Manager/Copywriter
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Luxury by RG Cosmetics Concept Book: Gold
ENTRANT: Brand Tango, Deerfield Beach, FL
CLIENT: RG Cosmetics
CREDITS: James Kluetz, Chief Creative Officer
Paul Cooper, Associate Art Director
Andy Trantham, Designer
Adan Carballo, Production Artist
Fernanda Gomes, Project Manager/Copywriter
ADVERTISING INDUSTRY SELF-PROMOTION > 15 - DIRECT
MARKETING & SPECIALTY ADVERTISING
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Crimes Against Content: Gold
ENTRANT: Reputation Ink, Jacksonville, FL
CLIENT: Reputation Ink
CREDITS: Heather Kingry, VP, Content
Sharon Obeso, Design Director
Michelle King, Principal
Allison Banko, Senior Account Executive
Maria West, Account Coordinator
Matt Simons, Account Coordinator
Heather Perry, Manager
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2016 American Advertising Awards
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PRINT ADVERTISING
MAGAZINE ADVERTISING > 17A - FULL PAGE OR LESS – SINGLE UNIT
2
3
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Panda: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
David Alvarez Rizo, Creative Director
Juan Camilo Valdivieso, Creative Director
Roberto Martinez, Art Director
Mimi Cossio, Senior Print Production Manager
Maria Carolina Reimpell, Account Director
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Cheetah: Gold
Best of Show • Charlie Award: Magazine Advertising
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Mimi Cossio, Senior Print Production Company
Garrigosa Studios, Production Company
MAGAZINE ADVERTISING > 17C - MAGAZINE ADVERTISING CAMPAIGN
3
Fast Lighting Charcoal: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Mimi Cossio, Senior Print Production Manager
Garrigosa Studios, Production Company
The Magic of Advertising
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NEWSPAPER ADVERTISING > 19A - FRACTIONAL PAGE – 1
SINGLE UNIT
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2
Panda: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
David Alvarez Rizo, Creative Director
Juan Camilo Valdivieso, Creative Director
Roberto Martinez, Art Director
Mimi Cossio, Senior Print Production Manager
Maria Carolina Reimpell, Group Account Director
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Cheetah: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Mimi Cossio, Senior Print Production Company
Garrigosa Studios, Production Company
NEWSPAPER ADVERTISING > 19E - NEWSPAPER ADVERTISING
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Fast Lighting Charcoal: Gold
Charlie Award: Newspaper
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Mimi Cossio, Senior Print Production Manager
Garrigosa Studios, Production Company
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2016 American Advertising Awards
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Lonely Germs: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Julian Milanesi, Creative Director
Guido Fusetti, Creative Director
Maria Carolina Reimpell, Group Account Director
PUBLIC SERVICE (PRINT) > 22 - PUBLIC SERVICE PRINT ADVERTISING
2
2
A Real Friend - Soccer Player: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: Miami Dade Animal Services
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
David Alvarez Rizo, Creative Director
Juan Camilo Valdivieso, Creative Director
Mimi Cossio, Senior Print Production Manager
Carola Chaurero, New Business Director
Carlos Nova, Illustrator
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A Real Friend - Singer: Gold
Co-Judges Award for Concept
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: Miami Dade Animal Services
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
David Alvarez Rizo, Creative Director
Juan Camilo Valdivieso, Creative Director
Mimi Cossio, Senior Print Production Manager
Carola Chaurero, New Business Director
Carlos Nova, Illustrator
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The Magic of Advertising
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OUT-OF-HOME &
AMBIENT MEDIA
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GUERRILLA MARKETING > 24B - GUERRILLA MARKETING CAMPAIGN
1 Greater Fort Lauderdale Boston/Chicago Bus
Shelter Activation: Gold
ENTRANT: Starmark, Fort Lauderdale, FL
CLIENT: Greater Fort Lauderdale Convention & Visitors Bureau
CREDITS: Dale Baron, Executive Creative Director
Marlo Russom, Associate Creative Director
Noah Scheiner, Senior Art Director
LP Media Inc, Video Production/ Duplication
2
INSTALLATIONS > 25A - SINGLE INSTALLATION
2 Fresh vs. Rotten: Gold
Charlie Award: Non-Traditional
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Jaume Rodriguez, Creative Director
Luis Aguilera, Senior Art Director
Mimi Cossio, Senior Print Production Manager/
Broadcast Producer
Rick Morales, Associate Producer/Editor
Karla Kruger, Senior Group Account Director
Letca, Production Company
Jorge Colon, Letca- Director
Monosonico, Music Studio
Daniel Reschinga, Monosonico
INSTALLATIONS > 25B - INSTALLATIONS-MULTIPLE
3 Greater Fort Lauderdale Convention & Visitors Bureau
- Bus Shelter Campaign: Gold
ENTRANT: LP Media, Inc., Fort Lauderdale, FL
CLIENT: Greater Fort Lauderdale Convention & Visitors Bureau
CREDITS: Frank Linero, Director
Scott Pringle, Producer
Jenna Calabrese, Co-Producer
Vista Worldlink, Technology Partner
Greenlight & Cameras - Cesare Salerno, Photography
and Grip & Lighting
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2016 American Advertising Awards
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1
POSTER > 27A - POSTER - SINGLE UNIT
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Panda: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
David Alvarez Rizo, Creative Director
Juan Camilo Valdivieso, Creative Director
Roberto Martinez, Art Director
Mimi Cossio, Senior Print Production Manager
Maria Carolina Reimpell, Group Account Director
2
Cheetah: Gold
Charlie Award: Out of Home
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Mimi Cossio, Senior Print Production Company
Garrigosa Studios, Production Company
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POSTER > 27B - POSTER-CAMPAIGN
3
Fast Lighting Charcoal: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Mimi Cossio, Senior Print Production Manager
Garrigosa Studios, Production Company
The Magic of Advertising
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Arsenault Dermatology Posters: Gold
ENTRANT: CRE8EGY, Sarasota, FL
CLIENT: Arsenault Dermatology
CREDITS: Brent David, President
SITE > 30A - INTERIOR – SINGLE
2
Jacksonville Symphony - Vader Poster: Gold
ENTRANT: On Ideas, Jacksonville, FL
CLIENT: Jacksonville Symphony Orchestra
CREDITS: David Bonner, Executive Creative Director
Chris Nott, Associate Creative Director
Tiffany Biziewski, Copywriter/Art Director
Jeff Glotzl, Digital Artist
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Jacksonville Symphony - E.T. Poster: Gold
ENTRANT: On Ideas, Jacksonville, FL
CLIENT: Jacksonville Symphony Orchestra
CREDITS: David Bonner, Executive Creative Director
Chris Nott, Associate Creative Director
Tiffany Biziewski, Copywriter/Art Director
Jeff Glotzl, Digital Artist
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Jacksonville Symphony - Beatles Poster: Gold
ENTRANT: On Ideas, Jacksonville, FL
CLIENT: Jacksonville Symphony Orchestra
CREDITS: David Bonner, Executive Creative Director
Chris Nott, Associate Creative Director
Tiffany Biziewski, Art Director
Jeff Glotzl, Digital Artist
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2
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Extended: Gold
ENTRANT: Anson-Stoner, Winter Park, FL
CLIENT: Orlando MINI
CREDITS: Tom Macaluso, Creative Director
Robert Merrick, Art Director/Copywriter
Tom Macaluso, Copywriter
OUT-OF-HOME > 31 - OUT-OF-HOME CAMPAIGN
2
Jacksonville Symphony Campaign: Gold
Judges Choice for Excellence for the Arts
ENTRANT: On Ideas, Jacksonville, FL
CLIENT: Jacksonville Symphony Orchestra
CREDITS: David Bonner, Executive Creative Director
Chris Nott, Associate Creative Director
Tiffany Biziewski, Art Director/Digital Artist
Jeff Glotzl, Digital Artist
PUBLIC SERVICE OUT-OF-HOME > 33A - POSTER
2
3
Sex Trafficking Poster: Gold
ENTRANT: PeakBiety branding + advertising, Tampa, FL
CLIENT: The Children’s Campaign
CREDITS: Amy Phillips, Creative Director
Karen Bonsignori, Copywriter
Ron Roman, Art Director
Rayne Lancaster, Copywriter
PUBLIC SERVICE OUT-OF-HOME > 33B - OUT-OF-HOME
3
4 Eco Friendly Trash Trucks: Gold
ENTRANT: Pearl brands, Fort Myers, FL
CLIENT: City of Fort Myers
CREDITS: Scott Qurollo, Matt Galbraith, Kara Siefert,
Pearl Brands Team
Kaye Molnar, Owner, Cella Molnar
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The Magic of Advertising
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ONLINE/
INTERACTIVE
1
WEBSITES > 37A - CONSUMER
1
Milestone Advisory Partners Website: Gold
ENTRANT: Raymond James, St. Petersburg, FL
CLIENT: Milestone Advisory Partners
CREDITS: Amanda Aufiero, Account Manager
Michael Matson, Writer
Debra Souza, Web Designer
Kris Gamble, Creative Director
Pam Stoddard, Graphic Designer
Jose Azua, Web Designer
2
Sonny’s BBQ Smokin’ Showdown Website: Gold
ENTRANT: Push., Orlando, FL
CLIENT: Sonny’s BBQ
CREDITS: Mark Unger, Art Director
Samuel Jimenez, Designer
Ferdi Rodriguez, Copywriter
Eric Van Holtz, Senior Digital Developer
Michael Giouard, Lead Developer
Shaina Thomas, Digital Project Manger
Jessica Leyva, Account Supervisor
Chase Wilson, Account Coordinator
Sid Watters, Photography Editor
3
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Las Fantásticas Aventuras del Focus 2015: Gold
ENTRANT: Zubi Advertising, Coral Gables, FL
CLIENT: Ford
CREDITS: Ivan Calle, Executive Creative Director
Rosamaria Mussfeldt, Group Creative Director
Yanisa Vélez, Senior Digital Copywriter
Janna Mamar, Senior Digital Art Director
José Morales, José Bao, Gabriela Aguilar, Digital Design
Natalia Rojas, Creative Technologist
Tim Hawkes, Ronnie González, Momo Parra, Production
Maylinn De La Maza, Group Director
Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team
Resn, Digital Production Company
Landia, Video Production Company
Indiehouse, Sound Editing Company
2016 American Advertising Awards
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WEBSITES > 37B - B-TO-B
1
Food Partners Website: Gold
ENTRANT: Clark/Nikdel/Powell, Winter Haven, FL
CLIENT: Food Partners
CREDITS: Jarrett Smith, Project Manager
Josh Nederveld, Web Developer
Jeremy Lazanowski, Lead Designer
Shannon Viox, Designer
Victoria Gauthier, Copywriter
WEBSITES > 37C - MICROSITES
2
3
2
Hexa Watches - Dive For The Osprey Site: Gold
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Hexa Watches
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
Vic Donati, Art Director
David Paprocki, Designer
Michael Kovalchick, Mechanical Artist
Ernan De Leon & Jessica Rice, Motions Artists
Carlos Perez, Web Developer
Alex Baker, Project Manager
Katharine Pooley, Digital Strategist
SOCIAL MEDIA > 38A - SINGLE PLATFORM
3 Visit St. Petersburg/Clearwater Manaphin: Gold
Charlie Award: Online/Interactive
ENTRANT: Paradise Advertising & Marketing, Inc.,
St. Petersburg, FL
CLIENT: Paradise Advertising & Marketing, Inc.
CREDITS: Brian Arndt, Creative Director/Producer
Glenn Bowman, Creative Director/Art Director
Susan Mulvey, Producer
Charlie Diaz, Director of Photography/Editor
Eric Hunter, Editor/Audio Engineer
Kristen Murphy, Account Manager
Rudy Webb, VP Account Services
The Magic of Advertising
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Mother’s Day: Gold
ENTRANT: 22squared, Inc., Tampa, FL
CLIENT: Publix
CREDITS: Mindy Adams, VP, Content Director
Lynda Marsh, Account Supervisor
Alvaro Naddeo, Senior Art Director
Emily Cabral, Integrated Producer
Eduarda Castro, Content Art Director
Nick Pastor, Copywriter
1
APPS > 39C - GAMES
2
Nickelodeon: Gold
ENTRANT: Brave People, Tampa, FL
CLIENT: Nickelodeon
CREDITS: Brave People, Creative Agency
BRANDED CONTENT & ENTERTAINMENT > 45 - BRANDED
2
CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
3
Las Fantásticas Aventuras del Focus 2015: Gold
ENTRANT: Zubi Advertising, Coral Gables, FL
CLIENT: Ford
CREDITS: Ivan Calle, Executive Creative Director
Rosamaria Mussfeldt, Group Creative Director
Yanisa Vélez, Senior Digital Copywriter
Janna Mamar, Senior Digital Art Director
José Morales, José Bao, Gabriela Aguilar, Digital Design
Natalia Rojas, Creative Technologist
Tim Hawkes, Ronnie González, Momo Parra, Production
Maylinn De La Maza, Group Director
Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team
Resn, Digital Production Company
Landia, Video Production Company
Indiehouse, Sound Editing Company
3
PUBLIC SERVICE (ONLINE/INTERACTIVE) > 46 - PUBLIC
SERVICE ONLINE/INTERACTIVE
4
No Kid Hungry ‘Hunger in Our Schools’ Report: Gold
ENTRANT: Salter>Mitchell, Tallahassee, FL
CLIENT: Share Our Strength
CREDITS: Karen Ong, Creative Director
Zack Boileau, Senior Research Manager
Ben Purse, Video Production Manager
Alyssa Darmanin, Senior UX Designer
Meisha Thigpen, Project Manager & Copywriter
Rebecca Elmo, Web Developer
Mikhail Bezruchko, Web Developer
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2016 American Advertising Awards
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FILM, VIDEO, & SOUND
RADIO ADVERTISING / LOCAL > 48A - SINGLE SPOT Conference Room/Skype: Gold
:30 SECONDS OR LESS
ENTRANT: Bravo/Y&R Miami, Miami, FL
CLIENT: Popclik
Tampa Bay Rowdies Radio - “Thanks, Mum”: Gold
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Tampa Bay Rowdies
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
Sound Asylum, Sound
RADIO ADVERTISING / LOCAL > 48C - RADIO LOCAL CAMPAIGN
Dunkin’ Donuts: Gold
Charlie Award: Radio
ENTRANT: Cat Country 98.7/NewsRadio1620, Pensacola, FL
CLIENT: Dunkin’ Donuts
CREDITS: Paul Stadden, Voice/Production/Writing
RADIO ADVERTISING – REGIONAL/NATIONAL > 49C - RADIO NATIONAL CAMPAIGN
Clog Free Pipes: Gold
ENTRANT: Alma DDB, Coconut Grove, Illinois
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Marco Arguello, Producer
Maria Carolina Reimpell, Group Account Director
David Alvarez Rizo, Creative Director
Juan Camilo Valdivieso, Creative Director
Personal Music, Music Studio
Luis Gomez, Personal Music- Audio Engineer
Vanessa Lozano, Personal Music- Studio Producer
CREDITS: Claudio Lima, Chief Creative Officer
Federico Hauri, Creative Director
Ricardo Lopera, Associate Creative Director
Jason Deja, Copywriter
Andres Martinez-Curiel, Copywriter
Emilio Recio, Account Director
Vivian Zaldivar, Creative Services Manager
Darren Solomon, Composer
Matt Hauser, Sound Designer
Chris Jordao, Producer
PUBLIC SERVICE (FILM, VIDEO, & SOUND) >
66 - PUBLIC SERVICE RADIO
Auctioneer: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: Tobacco Free Florida
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Monica Marulanda, Senior Creative Director
Rick Morales, Associate Producer
Jorge Murillo, Senior Creative Director
Elizabeth McCarthy, Account Director
IndieHouse, Audio House
The Magic of Advertising
19
TELEVISION ADVERTISING – LOCAL (ONE DMA) >
1
51B - SINGLE SPOT :30 SECONDS
1
Tampa Bay Rowdies TV - “Bucket Challenge”: Gold
Charlie Award: Television
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Tampa Bay Rowdies
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director
Stephanie Morrison, Art Director
Christa Savio, Editor
2
TELEVISION ADVERTISING – REGIONAL/NATIONAL > 52A - SINGLE SPOT – UP TO 2:00
2
Dear Summer: Gold
ENTRANT: the community, Coconut Grove, FL
CLIENT: Constellation Brands - Corona Extra
CREDITS: Jose Molla, Chief Creative Officer
Joaquin Molla, Chief Creative Officer
Rodrigo Butori, Creative Director
Aaron Zimroth, Copywriter
Aaron Willard, Art Director
Laurie Malaga, VP of Integrated Production
Julio Rangel, Senior Producer
3
TELEVISION SELF-PROMOTION – REGIONAL OR NATIONAL >
54B - TELEVISION SELF-PROMOTION - CAMPAIGN
3
Sometimes: Gold
ENTRANT: Bright House Networks, St. Petersburg, FL
CLIENT: Bright House Networks
CREDITS: Justin Glorieux, Director of Creative Production
Jacqueline Sukeena, Creative Director/Copywriter
Chad Ferguson, Agency Producer
Jerry Brown, Director
INTERNET COMMERCIAL > 55A - SINGLE SPOT – ANY LENGTH
4
Dasah’s Day - Florida Hospital For Children: Gold
ENTRANT: Studio Say So, Orlando, FL
CLIENT: Florida Hospital For Children
CREDITS: Danny Miller, Director
Marshall Head, Director Of Photography
Andre Bohrer, Editor
Garrett Callahan, Editor
20
2016 American Advertising Awards
4
1
BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM,
VIDEO & SOUND > 58B - SINGLE ENTRY – MORE THAN :60 SECONDS
2
1 Show Your Disney Side Character Surprise: Gold
Charlie Award: Branded Content & Entertainment
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
CREDITS: John Rogers, Copywriter
Grand Visual, Production
Sura Omidifar, Innovation Catalyst Director
Alex Ruiz, Digital Marketing Dir
Tom Aronson, Dir-Media Planning
Duncan Wardle, VP-Yellow Shoes
Scott Cassidy, SVP-Glbl Alliance Mktg/Public &
Yellow Shoes
BRANDED CONTENT & ENTERTAINMENT > 60 - BRANDED
CONTENT & ENTERTAINMENT – NON-BROADCAST
3
2
Unstoppable: Gold
ENTRANT: Frame, Tallahassee, FL
CLIENT: FSU Women’s Basketball
CREDITS: Frame, A Production Company
SALES PROMOTION > 63 - AUDIO/VISUAL
SALES PRESENTATION
4
3 The Handelskade’s Envisaged Future: Gold
ENTRANT: Caribe Media Productions, Willemstad Curacao, Curacao
CLIENT: Down Town Management Organization (DMO)
CREDITS: Adeep Oberoi, Producer
Kevin Jonckheer, Executive Producer
Mahesh Mukhi, Executive Producer
PUBLIC SERVICE (FILM, VIDEO, & SOUND) > 67 - PUBLIC
SERVICE ONLINE FILM, VIDEO & SOUND
4 Rethreaded: Sewing A New Story: Gold
ENTRANT: St. John & Partners, Jacksonville, FL
CLIENT: Rethreaded
CREDITS: Mark Claywell, Executive Producer/
Director/Editor
Eva Nagorski, Creative Director/Producer
Dean Freeland, 2nd Unit Camera
The Magic of Advertising
21
CROSS PLATFORM
1
INTEGRATED ADVERTISING CAMPAIGNS > 70C - CONSUMER
CAMPAIGN-LOCAL
1
Bay Skate Campaign: Gold
ENTRANT: Macias Advertising, Miami, FL
CLIENT: Bay Skate Miami
CREDITS: Marcos Macias, Creative Chief Officer
Arnaud Pagès, Art Director
Norman Lendzion, Art Director
Carmen Alayeto, Project Manager
INTEGRATED ADVERTISING CAMPAIGNS > 70D - CONSUMER
CAMPAIGN-NATIONAL
2
Zaxby’s Brain Freeze Institute: Gold
ENTRANT: St. John & Partners, Jacksonville, FL
CLIENT: Zaxby’s
CREDITS: Peter Herbst, VP/Executive Creative Director
Brent Davis, Senior Copywriter
Bill Fannin, Senior Broadcast Producer
Jenifer Harmon, VP/Account Group Director
Kendall Barsin, Account Manager
Gary Lockwood, I.T. Director
3 Naples, Marco Island & The Everglades Winter Campaign 2015-16: Gold
ENTRANT: Paradise Advertising & Marketing, Inc.,
St. Petersburg, FL
CLIENT: Naples, Marco Island, Everglades Convention
& Visitors Bureau
CREDITS: Glenn Bowman, Creative Director/Art Director
Brian Arndt, Creative Director/Copywriter
Brittany Weissler, Copywriter
Eric Hunter, Director of Photography
Daniel Reyes, Camera Operator
Nicole Delaney, Account Director
Julianna Dewberry, Account Executive
22
2016 American Advertising Awards
2
3
1
2
1
2
3
Halloween Horror Nights 25 Campaign: Gold
ENTRANT: Universal Orlando, Orlando, FL
CLIENT: Universal Orlando
CREDITS: Troy Scillian, Executive Creative Director
Alicia Bunnell, VP of IMC
Jannet Busto, Director IMC
Brian Beauregard, Creative Director
Luis Orazi, Senior Designer
Amber Smith, IMC Representative
Jeremy Crawford, Art Director
Glen Deiter, Graphic Designer
Howard Mermel, Copywriting Manager
Luise Cooper, Copywriter
Christy Schrack, Digital Designer
Chaz Woods, Digital Designer
Grey Goose Fly Beyond Campaign: Gold
ENTRANT: SapientNitro, Miami, FL
CLIENT: Grey Goose
CREDITS: Matthew Atkatz, Executive Creative Director
Rob Kleman, Executive Creative Director
James Allen, Creative Director
Andrew Goldstein, Creative Director
David Iglesias, Senior Designer
John Gonzalez, Senior Designer
Anthony Font, Senior Copywriter
Cristina Gonzalez, Junior Art Director
Faye Ibars, Copywriter
Molly McMullen, Associate Producer
Christine Cafiero, Senior Associate Producer
Christopher Loughlin, Client Services Director
INTEGRATED CAMPAIGNS > 71 - INTEGRATED BRAND
IDENTITY CAMPAIGN
3
Watts Juicery Branding: Gold
ENTRANT: Adjective & Co, Jacksonville Beach, FL
CLIENT: Watts Juicery
CREDITS: Taylor Harkey, Art Director/Creative Director
Austin Ellis, Art Director
Autumn Berrang, President
Danielle Bergh, Account Director
The Magic of Advertising
23
1
2
Old St Pete Spirits Identity Campaign: Gold
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director/Copywriter
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
1
Oak & Palm Rums Identity Campaign: Gold
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director/Copywriter
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
2
3
Come Seek Employee Launch: Gold
ENTRANT: Royal Caribbean International, Miami, FL
CLIENT: Royal Caribbean International
CREDITS: Marilyn Jimenez, Brand Director
Rachel Domark, Account Executive
Samantha Riepe, Senior Creative Manager
Ely Tomines, Senior Creative Manager
Luis Serrano, Art Director
Edward Domeq, Art Director
Christopher Lopez, Copywriter
Brandon Lopera, Art Director
Carlos Plaza, Art Director
Justin Hines, Senior Traffic Specialist
Karen Denisse Soto, Senior Art Director
3
4 The Backpacks Company Integrated Campaign: Gold
Judges Choice for Art Direction
ENTRANT: helium creative, Fort Lauderdale, FL
CLIENT: Backpacks.com
4
24
2016 American Advertising Awards
1
INTEGRATED CAMPAIGNS > 72 - INTEGRATED BRANDED
CONTENT CAMPAIGN
1
Holiday: Gold
Charlie Award: Cross Platform
ENTRANT: 22squared, Inc., Tampa, FL
CLIENT: Publix
CREDITS: Ryan Stafford, VP, Creative Director
Mindy Adams, VP, Content Director
Lori Lawery, VP, Executive Producer
Jason Roberts, Associate Creative Director
Rachel Damond, Art Director
Natalie Meeks, Senior Copywriter
Lynda Marsh, Account Supervisor
Emily Cabral, Integrated Producer
Dustin Levine, Senior Producer
Ryan Srofe, Senior Creative Technologist
Samantha Johnson, Digital Designer
Dana Householder, Studio Designer
ONLINE/INTERACTIVE CAMPAIGN > 73 - ONLINE/
2
INTERACTIVE CAMPAIGN
2
Bad Ass Hair Day: Gold
ENTRANT: 22squared, Inc., Tampa, FL
CLIENT: OGX Beauty
CREDITS: Scott Sheinberg, General Manager, Tampa
John Stapleton, Chief Creative Director
Jennifer Tuel, Creative Director
Mindy Adams, Content Director
Natalie Meeks, Senior Copywriter
Rachel Damond, Art Director
Saya Heathco, Group Strategy Director
Meg Roberts, Senior Content Strategist
Melissa Ebanks, Group Account Director
Kelly Taylor, Account Supervisor
Eduarda Castro, Jr. Art Director
Courtney Arnold, Copywriter
The Magic of Advertising
25
PUBLIC SERVICE CAMPAIGNS > 74A - SINGLE MEDIUM PUBLIC
2
SERVICE CAMPAIGN
1
The Facts Now: Gold
Charlie Award: Public Service
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: Tobacco Free Florida
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Monica Marulanda, Senior Creative Director
Rick Morales, Associate Producer
Jorge Murillo, Senior Creative Director
Elizabeth McCarthy, Account Director
IndieHouse, Audio House
ADVERTISING INDUSTRY SELF-PROMOTION (CROSS
PLATFORM) > 75 - AD CLUB OR MARKETING CLUB
2 AAF Tampa Bay ADDY Promo: Gold
ENTRANT: AAF Tampa Bay, Tampa, FL
CLIENT: AAF Tampa Bay
CREDITS: Mike Compton, President
Barry Wallace, American Advertising Awards Chair/
Art Director
Chance Tham Chanthalansy, Creative Director
Kevin Byrd, Copywriter
Pete Guzzo, Video Producer
Malcolm Bowen, Digital
Lexi West, Gala Production
Sarah Jeffcoat, Executive Director
3
Born Creative: Gold
ENTRANT: SapientNitro, Miami, FL
CLIENT: ADC
CREDITS: Will Vazquez, Director
Akim Lopez, Producer
Ariel Bellumio, Post Supervisor
Diana Aleman, Post Producer
Louis Palacios, Editor
Luis Giron, Sound Designer
Alex Belmar, Second Camera
Matthew Atkatz, ECD
Robert Kleman, ECD
Jason Levine, CD
Jordan Lipton, CD
Liz Marks, CW
26
2016 American Advertising Awards
3
1
ELEMENTS OF
ADVERTISING
ILLUSTRATION > 79B - ILLUSTRATION - SERIES
1
Up In Smoke Illustrations: Gold
ENTRANT: Brunet-García, Jacksonville, FL
CLIENT: FEMA
CREDITS: Jorge Brunet-García, Executive Creative Director
Aerien Mull, Senior Art Director
Kedgar Volta, Art Director/Illustrator
FILM & VIDEO > 82 - CINEMATOGRAPHY
2
2
3
STOKE: Gold
ENTRANT: Small Fox Media, Jacksonville, FL
CLIENT: Drug Free Duval
CREDITS: Joe Karably, Director of Photography & Editor
Kayla Beckmann, Producer
Tanner Deprin, Assistant Camera & Drone Operator
Brain Jerin, Sound Designer
Stewart Plemmons, Camera Assistant
Logan Bowles, Water Videography
Savannah Volzone, Production Assistant
Guy Barnhart, Production Assistant
“Get On Board” - Pensacola Promotional Video: Gold
ENTRANT: Ideaworks, Pensacola, FL
CLIENT: Visit Pensacola
CREDITS: Caron Sjoberg, Client Manager
Brittany Miller, Producer/Director
Searcy Sledge, Production Assistant
3
The Magic of Advertising
27
FILM & VIDEO > 83 - ANIMATION OR SPECIAL EFFECTS
1
The Handelskade’s Envisaged Future: Gold
ENTRANT: Caribe Media Productions, Willemstad, curacao
CLIENT: Down Town Management Organization (DMO)
CREDITS: Adeep Oberoi, Director
Kevin Jonckheer, Executive Producer
Mahesh Muhki, Executive Producer
2
Trompos: Gold
ENTRANT: Zubi Advertising, Coral Gables, FL
CLIENT: Ford
CREDITS: Ivan Calle, Executive Creative Director
Jorge Jacome, Associate Creative Director
Francisco Losada, Associate Creative Director
Marcos Lawson, Sr. Copywriter
Cristian Duran, Sr. Art Director
Lindsay Fifelski & Maylinn De La Maza, Account Executives
Pablo Rosas, Planning
Ronnie Gonzalez, Tim Hawkes, Momo Parra, Producers
Method Studio, Production Company
Nylon, Music Company
1
2
3
FILM & VIDEO > 84 - VIDEO EDITING
3
One Sandy Lane: Gold
ENTRANT: C3 Creative Group, Inc., Coral Gables, FL
CLIENT: One Sandy Lane
CREDITS: Gillian Davidson, Creative Director
John Ashby, Editor
Gina Constantino, Creative/Art Director
Mark Sherman, Videographer
MUSIC > 85A - MUSIC ONLY
4
Street Music Library: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: Personal Music
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Iu La Lueta, Creative Director
Beatriz Torres-Marin, Associate Creative Director
Cristina Serarols, Senior Art Director
Diana De La Parra, Integrated Producer
Aldo De La Paz, Website Designer
Marmol Miami, Production Company
Personal Music, Music Studio
28
2016 American Advertising Awards
4
1
2
3
DIGITAL TECHNOLOGY > 88 - INTERFACE & NAVIGATION
1
Milestone Advisory Partners Website: Gold
ENTRANT: Raymond James, St. Petersburg, FL
CLIENT: Milestone Advisory Partners
CREDITS: Amanda Aufiero, Account Manager
Michael Matson, Writer
Debra Souza, Web Designer
Kris Gamble, Creative Director
Pam Stoddard, Graphic Designer
Jose Azua, Web Designer
2
Las Fantásticas Aventuras del Focus 2015: Gold
Charlie Award: Elements of Advertising
ENTRANT: Zubi Advertising, Coral Gables, FL
CLIENT: Ford
CREDITS: Ivan Calle, Executive Creative Director
Rosamaria Mussfeldt, Group Creative Director
Yanisa Vélez, Senior Digital Copywriter
Janna Mamar, Senior Digital Art Director
José Morales, José Bao, Gabriela Aguilar, Digital Design
Natalia Rojas, Creative Technologist
Tim Hawkes, Ronnie González, Momo Parra, Production
Maylinn De La Maza, Group Director
Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team
Resn, Digital Production Company
Landia, Video Production Company
Indiehouse, Sound Editing Company
DIGITAL TECHNOLOGY > 93 - USER EXPERIENCE
3
Las Fantásticas Aventuras del Focus 2015: Gold
ENTRANT: Zubi Advertising, Coral Gables, FL
CLIENT: Ford
CREDITS: Ivan Calle, Executive Creative Director
Rosamaria Mussfeldt, Group Creative Director
Yanisa Vélez, Senior Digital Copywriter
Janna Mamar, Senior Digital Art Director
José Morales, José Bao, Gabriela Aguilar, Digital Design
Natalia Rojas, Creative Technologist
Tim Hawkes, Ronnie González, Momo Parra, Production
Maylinn De La Maza, Group Director
Lindsay Fifelski, Marcella Murillo, Emily Ray, Account Team
Resn, Digital Production Company
Landia, Video Production Company
Indiehouse, Sound Editing Company
The Magic of Advertising
29
DIGITAL TECHNOLOGY > 95 - INNOVATIVE USE OF
INTERACTIVE / TECHNOLOGY
1
Street Music Library: Gold
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: Personal Music
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Iu La Lueta, Creative Director
Beatriz Torres-Marin, Associate Creative Director
Cristina Serarols, Senior Art Director
Diana De La Parra, Integrated Producer
Aldo De La Paz, Website Designer
Marmol Miami, Production Company
Personal Music, Music Studio
30
2016 American Advertising Awards
1
PROFESSIONAL AWARDS: SILVER
The Magic of Advertising
31
SALES &
MARKETING
PRODUCT OR SERVICE SALES PROMOTION > 01B - SALES KIT
OR PRODUCT INFORMATION SHEETS
Wings & Waves Air Show – Sponsorship Package: Silver
ENTRANT: Embry-Riddle Aeronautical University,
Daytona Beach, FL
CLIENT: Embry-Riddle Aeronautical University
CREDITS: Jonathon Metz, Senior Graphic Designer
Bada Bing Investor Kit: Silver
ENTRANT: Shok Idea Group, New Smyrna Beach, FL
CLIENT: Bada Bing Pizza Pub
CREDITS: The Shok Team, Group Effort
PRODUCT OR SERVICE SALES PROMOTION > 01C - MENU
Tobacco Road Menu: Silver
ENTRANT: Norwegian Cruise Line, Miami, FL
CLIENT: Norwegian Cruise Line
CREDITS: Peter Baedita, Creative Director
Becky Winters, ACD Creative
Ari Barrios, Assistant Manager
Teppanyaki Menu: Silver
ENTRANT: Norwegian Cruise Line, Miami, FL
PRODUCT OR SERVICE SALES PROMOTION > 01D - SALES
PROMOTION CAMPAIGN
2015 Mardi Gras Campaign: Silver
ENTRANT: Publix Super Markets, Inc., Lakeland, FL
CLIENT: Publix Super Markets, Inc.
CREDITS: Brian Chambers, Creative Director
Jaime Mejia, Art Director
Nora Minor, Writer
Stefanie Schimborski, Designer
Yuko Shimizu, Illustrator
PACK AGING > 02A - SINGLE UNIT
Oak & Palm Spiced Rum Packaging: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
Banyan Reserve Vodka Packaging: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director/Copywriter
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
Steven Noble, Illustrator
CLIENT: Norwegian Cruise Line
CREDITS: Peter Baedita, Creative Director
Dan Gonzalez, Sr. Designer
Ari Barrios, Assistant Manager
Stonewood Tavern Menu: Silver
ENTRANT: Benedict Advertising & Marketing,
Daytona Beach, FL
CLIENT: Stonewood
CREDITS: Joey Ramos, Senior Art Director
Kate Thompson, Graphic Artist
Hollee Palot, Account Coordinator
32
2016 American Advertising Awards
OCSC Season Ticket Kit: Silver
ENTRANT: SAY IT LOUD, Orlando, FL
CLIENT: Orlando City Soccer Club
CREDITS: Julio Lima, Creative Activist
Andre Greppi, ACD
Cortney Smith, AE
Chris McEniry, Photographer
Teresa Tatlonghari, VP Marketing
John Flynn, Post Production
Troy Branson, Account Director
Melissa Scaletta, Production Manager
Chris McEniry, Photographer
Dante X Lima, Copywriter
Mark Ronquillo, Copywriter
Tippler’s Orange Liqueur Packaging: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director/Copywriter
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
VIP Experience Gift Box: Silver
ENTRANT: Hard Rock International, Orlando, FL
CLIENT: Hard Rock International
The Ocean Resort Residences Brochure: Silver
ENTRANT: helium creative, Fort Lauderdale, FL
CLIENT: The Ocean Resort Residences
PUBLICATION DESIGN > 08A - COVER
Pegasus Magazine Summer 2015: Silver
ENTRANT: UCF Marketing, Orlando, FL
CLIENT: UCF Marketing
CREDITS: Lauren Haar, Art Director
Jonathan Burton, Illustrator
CREDITS: Rick Patrick, VP of Creative
Heidi Brown, Senior Graphic Designer
Progressive Communications, Printer
PUBLICATION DESIGN > 08C - COVER/EDITORIAL SPREAD PACK AGING > 02B - PACK AGING CAMPAIGN
Our Town - November/December 2015: Silver
ENTRANT: Tower Publications, Gainesville, FL
CLIENT: Tower Publications
CREDITS: Neil McKinney, Illustration
Hank McAfee, Creative Direction
Watts Juicery Packaging: Silver
ENTRANT: Adjective & Co, Jacksonville Beach, FL
CLIENT: Watts Juicery
CREDITS: Taylor Harkey, Art Director/Creative Director
Austin Ellis, Art Director
Bill Davis, Copywriter
Oak & Palm Rums Packaging: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director/Copywriter
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
BROCHURE > 07A - SINGLE UNIT
Frontline Performance Group Brand Book: Silver
ENTRANT: Push., Orlando, FL
CLIENT: Frontline Performance Group
CREDITS: Mark Unger, Chief Creative Officer
David Whaite, Art Director
Bree Adamson, Copywriter
Melanie Crownover, Account Supervisor
Katie Raponi, Account Coordinator
OR FEATURE - SERIES
PUBLICATION DESIGN > 08D - MAGAZINE DESIGN
Pegasus Magazine, Spring 2015: Silver
ENTRANT: UCF Marketing, Orlando, FL
CLIENT: UCF Marketing
CREDITS: Patrick Burt, Assistant Vice President,
UCF Marketing
Michelle Fuentes, Managing Editor
Lauren Haar, Art Director
Steve Webb, Art Director
Eric Michael, Editorial Director
Sandy Pouliot, Production Manager
Contxt Magazine: Silver
ENTRANT: Ringling College Design Center, Sarasota, FL
CLIENT: Ringling College Office of the President
CREDITS: Jennifer Mumford Brady, Creative Director
Laura Bucholtz, Designer/Art Director
Su Byron, Editor
Anne Passchier, Illustrator
Wings & Waves Air Show – Legacy Book: Silver
ENTRANT: Embry-Riddle Aeronautical University,
Daytona Beach, FL
CLIENT: Embry-Riddle Aeronautical University
CREDITS: Jonathon Metz, Senior Graphic Designer
The Magic of Advertising
33
PUBLICATION DESIGN > 08E - BOOK DESIGN
Anthem of the Seas Inaugural: Silver
ENTRANT: Royal Caribbean International, Miami, FL
Admissions Viewbook: Silver
ENTRANT: Ringling College Design Center, Sarasota, FL
CLIENT: Ringling College Office of Admissions
CREDITS: Jennifer Mumford Brady, Creative Director
Holly Antoszewski, Creative Director
Anna Babayeva, Designer/Art Director
Carlos E. Oliveras Colom, Designer/Art Director
Russell Mank, Designer/Art Director
Laura Bucholtz, Hand Letterer
Forrest Macdonald, Photographer
Matt Holler, Photographer
Jackson Petty, Photographer
Cooper Levey-Baker, Writer
Amy Fischer, Writer
Robson Tan, Writer
SPECIAL EVENT MATERIAL > 09A - CARD, INVITATION,
ANNOUNCEMENT - SINGLE UNIT
DOI (Direction of the Industry) Collateral: Silver
ENTRANT: Tech Data Agency, Clearwater, FL
CLIENT: Tech Data Corporation
CREDITS: Stephanie Widrig, Associate Creative Director
Leandro Castro, Graphic Designer
Christine Hale, Copywriter
Pattie Grass, Production Specialist
Janie Gibson, Project Specialist
SPECIAL EVENT MATERIAL > 09B - CARD, INVITATION,
ANNOUNCEMENT CAMPAIGN
Christina Hope Opening Campaign: Silver
ENTRANT: Shepherd, Jacksonville, FL
CLIENT: J. Johnson Gallery
CREDITS: Shepherd, Agency
34
CLIENT: Royal Caribbean International
CREDITS: Samantha Riepe, Senior Creative Manager
Edward Domeq, Art Director
Fern Bishop, Traffic Specialist
Mara Rueda, Account Executive
SET Quebec Campaign: Silver
ENTRANT: JM Family Enterprises, Deerfield Beach, FL
CLIENT: JM Family Enterprises
CREDITS: Patricia Thornton, Senior Graphic Designer
Irene Watts, Communications Supervisor
DIRECT MAIL > 10A - FLAT - SINGLE
“Get to a Better Place” Gideon Putnam NYC: Silver
ENTRANT: MMGY, Orlando, FL
CLIENT: Gideon Putnam
CREDITS: Art Hardie, Creative Director
Caspar Blattman, Art Director
Christy Vaught, Production Artist
DIRECT MAIL > 10C - 3D / MIXED – SINGLE
Earmarked Award: New Kids on the Blocks: Silver
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
CREDITS: Steve Carsella, Art Director
Diana Brost, Copywriter
Ty Amato, Illustrator
Tom Shumilak, Creative Director
Kathy Sedberry, Sourcing Specialist
Jamie-Lynn Harris, Account Manager
Cheryl Dzambo, Account Director
Joe Schneider, VP Creative
Marty Muller, SVP Global Creative
PINC Conference: Silver
Earmarked Award: the Trophy that Dazzles: Silver
ENTRANT: Ringling College Design Center, Sarasota, FL
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: AtLarge
CLIENT: Disney
CREDITS: Holly Antoszewski, Creative Director
CREDITS: Todd Batik, Art Director
Jonah Duvall, Designer
Siovean Lehner, Motion Designer
Kevin Zengel, Copywriter
Scott Stone, Creative Director
Marybeth Trombo, Sourcing Specialist
Jamie-Lynn Harris, Account Manager
Cheryl Dzambo, Account Director
Joe Schneider, VP Creative
Marty Muller, SVP Global Creative
2016 American Advertising Awards
Hubbly Bubbly Balloon: Silver
ENTRANT: Push., Orlando, FL
CLIENT: Hubbly Bubbly
CREDITS: Mark Unger, Art Director
Bree Adamson, Copywriter
Acceptance Package: Silver
ENTRANT: Ringling College Design Center, Sarasota, FL
CLIENT: Ringling College Admissions Office
ADVERTISING INDUSTRY SELF-PROMOTION (SALES &
MARKETING) > 16 - SPECIAL EVENT MATERIALS
Top of the Rock Guitars: Silver
ENTRANT: Hard Rock International, Orlando, FL
CLIENT: Hard Rock International
CREDITS: Rick Patrick, VP of Creative
Heidi Brown, Senior Graphic Designer
Keira Sixtus, Multimedia Artist
CREDITS: Jonathan Nguyen, Graphic Designer
Holly Antoszewski, Creative Director
Media Guitars: Silver
ENTRANT: Hard Rock International, Orlando, FL
SPECIALTY ADVERTISING > 11A - APPAREL
CLIENT: Hard Rock International
CREDITS: Rick Patrick, VP of Creative
Banks Beer “6-Pack” T-Shirt: Silver
ENTRANT: Red Advertising & Marketing Ltd., Rockley,
Christ Church
CLIENT: Banks Breweries Ltd.
CREDITS: Melissa Young, Agency Supervisor
Matthew Clarke, Deputy Creative Director/Illustrator
Heidi Brown, Senior Graphic Designer
Keira Sixtus, Multimedia Artist
SPECIALTY ADVERTISING > 11C - SPECIALTY
MAGAZINE ADVERTISING > 17A - FULL PAGE OR LESS –
ADVERTISING CAMPAIGN
SINGLE UNIT
90th Anniversary WACO Legacy Tour: Silver
ENTRANT: Embry-Riddle Aeronautical University,
Daytona Beach, FL
CLIENT: Embry-Riddle Aeronautical University
CREDITS: Jonathon Metz, Senior Graphic Designer
David Massey, Photographer
Yoga: Silver
ENTRANT: McCann San Juan, San Juan, PR
CLIENT: L’Oréal Paris Caribe
CREDITS: Aníbal E. Quiñones, VP Creative Director
José Llompart, Senior Art Director
José Esteves, Senior Art Director
Marga López, Account Director
Giován Cordero Colón, Photographer
PUBLIC SERVICE (SALES & MARKETING) > 12 - PUBLIC
PRINT ADVERTISING
SERVICE COLLATERAL > 12C - BROCHURE/SALES KIT
Kindergarten Curriculum Kit: Silver
ENTRANT: Sachs Media Group, Tallahassee, FL
CLIENT: Lauren’s Kids
CREDITS: Lauren Book, Content Direction
Claire VanSusteren, Content Direction
Erin Pace, Chidozie Acey, Stephen Leacock,
Morgan Sorne, Blake Kandzer, Creative/Design
Jessica Clark, Courtney Davidson, Project Management
Ella Kane, Production & Strategist
World Record Day Posters: Silver
ENTRANT: Shepherd, Jacksonville, FL
CLIENT: Deep Search Records
Beacon of Voice: Silver
ENTRANT: Republica, Miami, FL
CLIENT: Telemundo
CREDITS: Jorge Plasencia, CEO
Luis Casamayor, President & CCO
Milton Lebron, Vice President Creative
Michael De Jesus, Associate Creative Director
Derrick Muñiz, Associate Creative Director
Chris Salazar, Head of Design
Antonio Escobar, Art Director
Andrea Lebron, Account Director
Natalie Rodriguez, Account Manager
Cesar Conde, Chairman of NBCUniversal International Group & NBCUniversal Telemundo Enterprises
CREDITS: Shepherd, agency
The Magic of Advertising
35
Beacon of Health: Silver
ENTRANT: Republica, Miami, FL
CLIENT: Telemundo
CREDITS: Jorge Plasencia, CEO
Luis Casamayor, President & CCO
Milton Lebron, Vice President Creative
Michael De Jesus, Associate Creative Director
Derrick Muñiz, Associate Creative Director
Chris Salazar, Head of Design
Antonio Escobar, Art Director
Andrea Lebron, Account Director
Natalie Rodriguez, Account Manager
Cesar Conde, Chairman of NBCUniversal International
Group & NBCUniversal Telemundo Enterprises
MAGAZINE ADVERTISING > 17C - MAGAZINE ADVERTISING CAMPAIGN
The Sound of Your Stay: Real Music: Silver
ENTRANT: Hard Rock International, Orlando, FL
CLIENT: Hard Rock Hotels & Casinos
CREDITS: Rick Patrick, VP of Creative
Linda Nelson, Creative Director, Hard Rock Hotels & Casinos
Matt Watts, Director of Music & Marketing,
Hard Rock Hotels & Casinos
Tina Craig, Creative Manager, Hard Rock Hotels & Casinos
Stephanie Rizzo, Production Manager
John Deeb, Photographer, Deeb Studios
Felix Huettel, Copy Writer, Future Brand
NEWSPAPER ADVERTISING > 19E - NEWSPAPER ADVERTISING
Jewish Holiday Ads: Silver
ENTRANT: Publix Super Markets, Inc., Lakeland, FL
CLIENT: Publix
CREDITS: Alianna Deters, Art Director
Robert Paz, Graphic Designer
Matt Ruecker, Sr. Copywriter
Kate Forrester, Illustrator
No Surprises: Silver
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: The Fruit Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Jorge Murillo, Senior Creative Director
Monserrat Valera, Creative Director
Carmen Cothern, 2150 Editorial- Illustrator
NEWSPAPER SELF-PROMOTION > 20A - SINGLE UNIT - ANY SIZE
Newsday “Making Waves” Launch Ad: Silver
ENTRANT: Saltwater Studios Limited, Port of Spain,
Trinidad and Tobago
CLIENT: Trinidad and Tobago Newsday
CREDITS: Rhonda Landreth-Smith, Creative Director
Chris Badal, Associate Creative Director
Gregory Permell, Graphic Designer
Tarel Laughlin, Managing Director
Beacons of Progress: Silver
ENTRANT: Republica, Miami, FL
CLIENT: Telemundo
CREDITS: Jorge Plasencia, CEO
Luis Casamayor, President & CCO
Milton Lebron, Vice President Creative
Michael De Jesus, Associate Creative Director
Derrick Muñiz, Associate Creative Director
Chris Salazar, Head of Design
Antonio Escobar, Art Director
Andrea Lebron, Account Director
Natalie Rodriguez, Account Manager
Cesar Conde, Chairman of NBCUniversal International Group & NBCUniversal Telemundo Enterprises
Newsday “Spreading Its Wings” Launch Ad: Silver
ENTRANT: Saltwater Studios Limited, Port of Spain,
Trinidad and Tobago
CLIENT: Trinidad and Tobago Newsday
CREDITS: Rhonda Landreth-Smith, Creative Director
Chris Badal, Associate Creative Director
Tarel Laughlin, Managing Director
NEWSPAPER SELF-PROMOTION > 20B - NEWSPAPER SELF-PROMOTION
“There’s Something for Everyone” Campaign: Silver
ENTRANT: Observer Media Group, Sarasota, FL
CLIENT: Observer Media Group
CREDITS: Caleb Stanton, Interactive Art Director
36
2016 American Advertising Awards
BRANDED CONTENT & ENTERTAINMENT > 21 - BRANDED
EVENTS > 26A - SINGLE EVENT
CONTENT & ENTERTAINMENT – ANY PRINT MEDIUM
Station House Campaign: Silver
ENTRANT: ClearpH Design, St. Petersburg, FL
CLIENT: Station House
CREDITS: Richard Hughes, Founder/Creative Director
Nick Hinckley, Lead Developer
Kaeli Ellis, Creative Director
OUT-OF-HOME &
AMBIENT MEDIA
INSTALLATIONS > 25A - SINGLE INSTALLATION
Sunshine St. Pete: Silver
ENTRANT: Clear Labs, St Pete, FL
CLIENT: City of St. Petersburg
CREDITS: Jenn Greacen-Crawford, Executive Director
Lawson Mitchell, Creative Director
Monica Varner, Event Coordinator
Greg Utley, Production Manager
Jarrett Crawford, Interactive Director
Rashad Shakespears Dunn, Animator
Ferdian Jap, Technical Coordinator
Carrie Gordan, Production Assistant
POSTER > 27A - POSTER - SINGLE UNIT
Bootleggers’ Ball Commemorative Poster: Silver
ENTRANT: Brunet-García, Jacksonville, FL
Sonny’s BBQ Restaurant Design: Silver
ENTRANT: Push., Orlando, FL
CLIENT: Sonny’s BBQ
CREDITS: Mark Unger, Chief Creative Officer
Chris Ladwig, Art Director
Kevin Harrell, Copywriter
Jessica Leyva, Account Supervisor
Chase Wilson, Account Coordinator
Michael Wenrich, Architect
Laura Dagner, Production Manager
CLIENT: Riverside Avondale Preservation
CREDITS: Kedgar Volta, Art Director
Aerien Mull, Senior Art Director
Jorge Brunet-García, Executive Creative Director
Rowdies Den Poster - Live Life: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Tampa Bay Rowdies
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
Stephanie Morrison, Art Director
INSTALLATIONS > 25B - INSTALLATIONS-MULTIPLE
POSTER > 27B - POSTER-CAMPAIGN
Station House Environmental Design: Silver
ENTRANT: ClearpH Design, St. Petersburg, FL
CLIENT: Station House
CREDITS: Richard Hughes, Interior Designer /
Creative Director
Steve Gianfilippo, Design
Adam Welch, Builder
The Super Powers of Famous Heads: Silver
ENTRANT: G & A Communications Inc., St. Michael, WI
CLIENT: Fame - The Grooming Club
CREDITS: Allison Cadogan, Vice President - Creative Services
Rachael Kennedy, Senior Graphic Designer
Atlantic Beach Experimental Theatre Poster
Campaign: Silver
ENTRANT: Shepherd, Jacksonville, FL
CLIENT: Atlantic Beach Experimental Theatre
CREDITS: Shepherd, agency
World Record Day Poster Campaign: Silver
ENTRANT: Shepherd, Jacksonville, FL
CLIENT: Deep Search Records
CREDITS: Shepherd, agency
The Magic of Advertising
37
Ralph’s Mob Posters - Skulls: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Ralph’s Mob
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Creative Director
Joel Santana, Senior Art Director/Illustrator
Michael Miller, Art Director/Illustrator
Joffrey’s Coffee - Possibility Posters: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Joffrey’s Coffee
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
Stephanie Morrison, Art Director
Michael Kovalchick, Art Director
Gwen Keraval, Charlie Davis, Menze Kwint, Illustrators
OCSC Bus: Silver
ENTRANT: SAY IT LOUD, Orlando, FL
CLIENT: Orlando City Soccer Club
CREDITS: Julio Lima, Creative Activist
Andre Greppi, ACD
Cortney Smith, AE
Chris McEniry, Photographer
Teresa Tatlonghari, VP Marketing
John Flynn, Post Production
Troy Branson, Account Director
Mark Ronquillo, Copywriter
Dante X Lima, Copywriter
SITE > 30B - LARGE VENUE – SINGLE
Joffrey’s Coffee - Passion Posters: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Joffrey’s Coffee
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
Stephanie Morrison, Art Director
Michael Kovalchick, Art Director
Gwen Keraval, Steve Simpson, Menze Kwint, Illustrators
Standard Pacific Queen’s Club Monument Sign: Silver
ENTRANT: MLB Creative, St. Thomas, Virgin Islands
CLIENT: Standard Pacific
CREDITS: Beth Mock LeBlanc, CCO
Thuan Nguyen, Art Direction & Graphic Design
John Kaiser/Designage, Inc., Fabricator
Rowdies Den Posters: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Tampa Bay Rowdies
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
Stephanie Morrison, Art Director
VW Holiday Posters: Silver
ENTRANT: Anson-Stoner, Winter Park, FL
CLIENT: Fields VW of Daytona
CREDITS: Tom Macaluso, Creative Director
Robert Merrick, Art Director
Tom Macaluso, Copywriter
Robert Merrick, Copywriter
Millers Field House Poster Campaign: Silver
ENTRANT: Benedict Advertising & Marketing,
Daytona Beach, FL
CLIENT: Millers Field House
CREDITS: Bill Nosan, Creative Director
Joey Ramos, Senior Art Director
Hollee Palot, Account Coordinator
38
MASS TRANSIT/AIRLINES > 29B - EXTERIOR – SINGLE
2016 American Advertising Awards
OUT-OF-HOME > 31 - OUT-OF-HOME CAMPAIGN
Bucs Team Taunts Outdoor: Silver
ENTRANT: ChappellRoberts, Tampa, FL
CLIENT: Florida Hospital West Florida Region
CREDITS: Sarah Tildsley, Creative Director
Glenn Horn, Associate Creative Director
Patrick Owings, Principal, Account Services
Kat Romanowski, Account Executive
Charlie Militello, Senior Digital Art Director
Rebecca Flora, Copywriter
ONLINE/
INTERACTIVE
WEBSITES > 37A - CONSUMER
Masters of the Hunt Team Building Website: Silver
ENTRANT: MLB Creative, St. Thomas, Virgin Islands
CLIENT: Masters of the Hunt
CREDITS: Beth Mock LeBlanc, CCO & Copywriting
Thuan Nguyen, Art Direction & Graphic Design
Jenny Plucinsky, Graphic Design
Charles Rosenberger, Developer & Copywriting
Greg Zanmiller, Developer
Course Collection Website: Silver
ENTRANT: ClearpH Design, St. Petersburg, FL
CLIENT: Aspen VG
CREDITS: Richard Hughes, Founder/Creative Director
Nick Hinckley, Lead Developer
Kaeli Ellis, Creative Director
Brand Website: Silver
ENTRANT: Pyper Young, St. Petersburg, FL
CLIENT: Ceviche Tapas Bar and Restaurant
CREDITS: Jon Greye, Creative Director
Wendy Payton, Strategy/Copywriter
Brian Hall, Developer
Cloak & Dapper Website: Silver
ENTRANT: Laughing Samurai, Orlando, FL
CLIENT: Cloak & Dapper
CREDITS: Laughing Samurai, A Digital Marketing Agency
One Sandy Lane, Interactive Website: Silver
ENTRANT: C3 Creative Group, Inc, Coral Gables, FL
CLIENT: One Sandy Lane
CREDITS: Gillian Davidson, Creative Director
Gina Constantino, Creative/Art Director
Danny Sibai, Digital Developer
WEBSITES > 37B - B-TO-B
Schifino Lee Website: Silver
ENTRANT: Schifino Lee, Tampa, FL
CLIENT: Schifino Lee
CREDITS: Kevin Byrd, Associate Creative Director
Pat Floyd, Sr. Digital Art Director
Michael Looper, Copywriter
WEBSITES > 37C - MICROSITES
Born Dodge Microsite Redesign: Silver
ENTRANT: SapientNitro, Miami, FL
CLIENT: Fiat Chrysler Automobiles
CREDITS: Boris Stojanovic, Studio Director
Alejandro Mendoza, Associate Creative Director
Paul Amelchenko, Associate Creative Director
Ari Bazinsky, Copywriter
Mario Gomez, Art Director
Daniel Fernandez, Designer
Alex Wexler, Designer
Mickey Wilson, Account Director
Kristen Andrzejewski, Account Director
David Oh, Technical Director
Michelle Shahar, UX
SOCIAL MEDIA > 38A - SINGLE PLATFORM
Chic Chat: Silver
ENTRANT: McCann Worldgroup Puerto Rico, San Juan, PR
CLIENT: L’Oréal Paris Caribe
CREDITS: Aníbal E. Quiñones, VP Creative Director
Jorge Machado, Digital Director
Yoanna Sánchez, Social Media Manager
Ana Isabel Mieses, Digital Media Anchor
María Margarita López, Account Director
María Isabel Diez, Account Executive
Villaintine’s Day: Silver
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
CREDITS: Laura Adams, Art Director
Will Gay, Creative Director
Joe Schneider, VP Creative
Marty Muller, SVP Global Creative
The Magic of Advertising
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Fire Drill: Silver
ENTRANT: Social Forces, Tampa, FL
CLIENT: American Red Cross and Circle K Stores
CREDITS: Anushka Van Huyssteen, Designer
Carly Earnest, Account Manager
Max Dempster, Senior Content Strategist
Rachel Adams, Art Director
Carl Vervisch, Creative Director
APPS > 39A - MOBILE APP
Latino Emoji: Silver
ENTRANT: Zubi Advertising, Coral Gables, FL
CLIENT: Zubi Advertising
CREDITS: Michelle Berrios, Gabriella Aguilar, Demian Najera,
Art Directors
Ivan Calle, Executive Creative Director
Natalia Rojas, Creative Technologist
Momo Parra, Producer
Tim Hawkes, Head of Integrated Production
VML, PR Company
Jose Morales, Animator
Jorge Jacome, Copywriter
Evie de la Vega, Veronica Socarras, Account Supervisors
Troy Valls, Veronica Socarras, Digital Strategists
ADVERTISING & PROMOTION > 42 - EMAIL
Holiday Paper: Silver
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
CREDITS: Lee Clark, Art Director
Hunter Fugate, Copywriter
Ty Amato, Illustrator
LaTanya Beauregard, Creative Director
Joe Schneider, VP Creative
Marty Muller, SVP Global Creative
40
2016 American Advertising Awards
SYNDICATED CONTENT > 44 - DIGITAL PUBLICATIONS
The Legend of the Pumpkin King: Silver
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
CREDITS: Tony Grable, Art Director
Julia deJoseph, Art Director
Heather Keechel, Copywriter
Tom Shumilak, Creative Director
Miki Meahan, Interactive Media Producer
Daryl Jezierski, Digital Creative Developer
Greg Trombo, Manager-Interactive Studio
Jonathan Ginburg, Account Manager
Matt Werner, Account Director
Joe Schneider, VP Creative
Marty Muller, SVP Global Creative
BRANDED CONTENT & ENTERTAINMENT > 45 - BRANDED
CONTENT & ENTERTAINMENT FOR ONLINE/INTERACTIVE
Walmart - “Gluten Free Cheerios”: Silver
ENTRANT: Triad Retail Media, St. Petersburg, FL
CLIENT: CHEERIOS
CREDITS: Gary Kost, Sr. Art Director
Monica Gross, Lead Designer
Katie Sanders, Jr. Web Designer
Bill Eddington, Developer
Peter Pupello, Copywriter
Bryan Miller, Copywriter
Connor Storch, Copywriter
PUBLIC SERVICE (ONLINE/INTERACTIVE) > 46 - PUBLIC
SERVICE ONLINE/INTERACTIVE
Eye Heart World: Silver
ENTRANT: Brave People, Tampa, FL
CLIENT: Eye Heart World
CREDITS: Brave People, Creative Agency
ADVERTISING INDUSTRY SELF-PROMOTION (ONLINE/
RADIO ADVERTISING – REGIONAL/NATIONAL > 49A - SINGLE
INTERACTIVE) > 47 - ADVERTISING INDUSTRY SELF-
SPOT :30 SECONDS OR LESS
PROMOTION ONLINE/INTERACTIVE
MLB Creative Holiday e-blast: Silver
ENTRANT: MLB Creative, St. Thomas, Virgin Islands
CLIENT: MLB Creative
CREDITS: Beth Mock LeBlanc, CCO
Jenny Plucinsky, Graphic Design & Copywriting
idgroup Website: Silver
ENTRANT: idgroup, Pensacola, FL
CLIENT: idgroup
CREDITS: Mona Amodeo, Strategy
Gail Spruill-Shaw, Sr. Art Director
Lindsey Braxton Shook, Content
Somi Choi, Designer
Andrya Crossland, Project Manager
Jared Granger, Design Director
Hail Studio, Programmer
FILM, VIDEO, &
SOUND
Hello: Silver
ENTRANT: Alma DDB, Coconut Grove, Illinois
CLIENT: The Clorox Company
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Marco Arguello, Producer
Maria Carolina Reimpell, Group Account Director
David Alvarez Rizo, Creative Director
Juan Camilo Valdivieso, Creative Director
Personal Music, Music Studio
Luis Gomez, Personal Music- Audio Engineer
Vanessa Lozano, Personal Music- Studio Producer
RADIO ADVERTISING – REGIONAL/NATIONAL > 49B - SINGLE
SPOT MORE THAN :30 SECONDS
Let’s Do this Radio national: Silver
ENTRANT: Vivid Realisation, Woodbrook, FL
CLIENT: People’s National Movement
CREDITS: Andrew Gabriel, Executive Creative Director
Lisa Ann Williams, Associate Creative Director
Brendan Young (Isasha), Singer/Artiste
Angelo Pantin, Music Producer
George Elias, Media Manager
RADIO ADVERTISING / LOCAL > 48B - SINGLE SPOT MORE
THAN :30 SECONDS
TELEVISION ADVERTISING – LOCAL (ONE DMA) > 51B SINGLE SPOT :30 SECONDS
Reel in the Cash: Silver
ENTRANT: McCann Erickson Trinidad, Port of Spain,
Trinidad and Tobago
CLIENT: TSTT
CREDITS: Miguel Sun Kow Marcano, Copywriter
Melanie Siu Chong, Senior Account Executive
Marvin Imamshah, Creative Director
Malcolm Maingot, Production Assistant
Solange Haynes, Media Planner/ Buyer
Tampa Bay Rowdies TV - “Rise”: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Tampa Bay Rowdies
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
David Paprocki, Associate Creative Director
Heidi Marks, Senior Producer
David Marks, Director of Photography
Joshua Adams, Editor
Victoria Pezzella, Producer
Christa Savio, Editor
Sound Asylum, Sound
The Magic of Advertising
41
TELEVISION ADVERTISING – LOCAL (ONE DMA) > 51C -
Florida Lottery “Florida Cash” TV: Silver
SINGLE SPOT :60 SECONDS OR MORE
ENTRANT: St. John & Partners, Jacksonville, FL
CLIENT: Florida Lottery
Inspired Health Anthem TV: Silver
ENTRANT: ChappellRoberts, Tampa, FL
CLIENT: Florida Hospital West Florida Region
CREDITS: Sarah Tildsley, Creative Director
Glenn Horn, Associate Creative Director
Patrick Owings, Principal, Account Services
Kat Romanowski, Account Executive
Susan Mulvey, Producer
CREDITS: Peter Herbst, VP/Executive Creative Director
Ryan Huffman, Senior Art Director
Kevin Rhodes, Senior Copywriter
Bill Fannin, Senior Broadcast Producer
Caroline Eddings, Account Director
Whitney Shiveler, Account Manager
Passion is Everything TV Spot: Silver
ENTRANT: Pyper Young, St. Petersburg, FL
Giraffe: Silver
Mosaic Award
ENTRANT: McCann Erickson Trinidad, Port of Spain,
Trinidad and Tobago
CLIENT: TSTT - Blink Bmobile
CREDITS: Marvin Imamshah, Creative Director
Gabriel Francis, Associate Creative Director
Kate Bradford, Head Producer
Richard Ryan, Senior Account Executive
Ryan Khan, Director
Oliver Milne, Director of Photography
Catherine Emmanuel, External Producer
Ryan Khan, Editor
Andrew McIntosh, Music & Lyrics
TELEVISION ADVERTISING – REGIONAL/NATIONAL > 52A SINGLE SPOT – UP TO 2:00
Milestones: Silver
ENTRANT: 22squared, Inc., Tampa, FL
CLIENT: Publix
CREDITS: Ryan Stafford, Copywriter/Creative Director
Jason Roberts, Art Director/Associate Creative Director
Dennis Wolfe, Creative Director
Lori Lawery, VP, Executive Producer
Scott Stuart, Executive Group Director
Meg Jokinen, Account Director
Gillian Permuy, Account Supervisor
Lynda Marsh, Account Supervisor
Tim Cox, Director of Creative Services, Publix
Mark Nielsen, Creative Director, Publix
42
2016 American Advertising Awards
CLIENT: Ceviche Tapas Bar and Restaurant
CREDITS: Jon Greye, Creative Director
Wendy Payton, Strategy/Producer
Stephen Mckendree, Videographer
Is it 7 yet?: Silver
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: McDonald’s
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Jorge Murillo, Senior Creative Director
Monserrat Valera, Creative Director
Rodrigo Vargas, Director of Production
Angela Rodriguez, VP Strategic Insights
Radical Media, Production House
Andrew Becker, Radical Media- Director
2150 Editorial, Post House
HiFi Project, Music Studio
Library: Silver
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: McDonald’s
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Jaume Rodriguez, Creative Director
Karen Udler, Account Director
Cristina Lage, Account Supervisor
Adrian Castagna, Director of Production
Da Vant Garde, Production Company
Primo Barcelona, Production Company
Papa Music, Music Studio
Vapor Post, Editorial House
TELEVISION SELF-PROMOTION – REGIONAL OR NATIONAL >
Thank You Orlando City: Silver
54A - SINGLE SPOT – ANY LENGTH
ENTRANT: Strong Films, Orlando, FL
CLIENT: Orlando Health
Sometimes - Sleeping Baby: Silver
ENTRANT: Bright House Networks, St. Petersburg, FL
CLIENT: Bright House Networks
CREDITS: Justin Glorieux, Director of Creative Production/
Copywriter
Jacqueline Sukeena, Creative Director/Copywriter
Chad Ferguson, Agency Producer
Jerry Brown, Director
CREDITS: Jon Strong, Director
Mike Quinn, Jr. & Jon Strong, Editor
Eric Steinberg, Producer
James Spradlin, Executive Producer
Michael Alfano & Jon Strong, Cinematographer
Andre Bohrer & Chris Towle, 2nd Camera
Brandon Dew & John Griffin, Sound
Jason Kupfer, Sound Mixing
INTERNET COMMERCIAL > 55B - ONLINE FILM, VIDEO &
Giving is Universal: Silver
SOUND CAMPAIGN
ENTRANT: Strong Films, Orlando, FL
CLIENT: Universal Orlando Resort
Bring Your ‘Buds - Small Bites: Silver
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
CREDITS: Laura Adams, Art Director
John McCall, Copywriter
Will Gay, Creative Director
Urooj Ansari, Account Manager
Matt Ryan, Account Director
Kevin Clark, Producer
Michael Antonucci, Creative Content Production Director
Dennis Chalifour, Group Creative Director
Joe Schneider, VP Creative
Sally Conner, VP Content & Production
Marty Muller, SVP Global Creative
Noble Animation AKA Duck Studios, Animation
BRANDED CONTENT & ENTERTAINMENT FOR ONLINE FILM,
CREDITS: Jon Strong, Director
Mike Quinn, Jr., Editor
Tighe Arnold, Producer
James Spradlin, Executive Producer
Jon Strong, Cinematographer
Andre Bohrer & Chris Towle, 2nd Camera
Zachary Scheffer & Scott Armstrong, Assistant Camera
Michael Smallwood, Gaffer
Jerry Rose & Brandon Dew, Sound
Jason Kupfer, Sound Mixing
Dynamically Personalized Acceptance Videos: Silver
ENTRANT: Roundhouse Creative Studio, St. Petersburg, FL
CLIENT: Eckerd College
CREDITS: Andrew Lee, Creative Director
Joseph Nuñez, Editor/Animator
John Lombard, Script Writer
VIDEO & SOUND > 58B - SINGLE ENTRY – MORE THAN :60 SECONDS
World’s Best Grandparent: Silver
ENTRANT: Strong Films, Orlando, FL
CLIENT: Walt Disney Parks & Resorts
CREDITS: Jon Strong, Director
Andre Bohrer & Jon Strong, Editor
Eric Steinberg, Producer
James Spradlin, Executive Producer
Jon Strong, Cinematographer
Andre Bohrer, 2nd Camera
Scott Armstrong, Assistant Camera
Ken Lemons & Jerry Rose, Sound
Jason Kupfer, Sound Mixing & Design
Why Stay at a Disney Resort Hotel: The Musical!: Silver
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
CREDITS: Gregg Menello, Art Director
John Rogers, Copywriter
Dennis Chalifour, Group Creative Director
Paul Calizaire, Account Manager
Brian Mountain, Account Director
David Guertin, Producer
Michael Antonucci, Production Director
Cory Stone, Director Content & Production
Joe Schneider, VP Creative
Sally Conner, VP Content & Production
Marty Muller, SVP Global Creative
The Magic of Advertising
43
BRANDED CONTENT & ENTERTAINMENT > 60 - BRANDED
CONTENT & ENTERTAINMENT – NON-BROADCAST
Think BIG: 2015 Economic Symposium Kick-Off: Silver
ENTRANT: Gulf Power Company, Pensacola, FL
CLIENT: Gulf Power
CREDITS: Becca Boles, Director, Corporate Communications
Dan Cassidy, Internal and Creative Communications Manager
J Dane MacKendrick, Writer/Producer/Animator
Nick Seabrook, Co-writer
SALES PROMOTION > 63 - AUDIO/VISUAL SALES
PRESENTATION
The League of Second Guessers: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: CSCU
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
Ilana Marshall, Art Director
Christa Savio, Motion/VFX
Sound Asylum, Sound
“The Vanderbilt Legacy Starts with an ‘A’, not a ‘V’”
Buckingham/Aertson Sales Video: Silver
ENTRANT: MMGY, Orlando, FL
CLIENT: Buckingham Companies
CREDITS: Art Hardie, Creative Director, Copywriter
Tyler Mlyenek, Video Editor
PUBLIC SERVICE (FILM, VIDEO, & SOUND) > 67 - PUBLIC
SERVICE ONLINE FILM, VIDEO & SOUND
STOKE: Silver
ENTRANT: Small Fox Media, Jacksonville, FL
CLIENT: Drug Free Duval
CREDITS: Kayla Beckmann, Producer
Joe Karably, Director of Photographer & Editor
Tanner Deprin, Assistant Camera & Drone Operator
Brain Jerin, Sound Designer
Stewart Plemmons, Camera Assistant
Logan Bowles, Water Videography
Savannah Volzone, Production Assistant
Guy Barnhart, Production Assistant
44
2016 American Advertising Awards
CROSS PLATFORM
INTEGRATED ADVERTISING CAMPAIGNS > 70C - CONSUMER
CAMPAIGN-LOCAL
Jacksonville Symphony Campaign: Silver
ENTRANT: On Ideas, Jacksonville, FL
CLIENT: Jacksonville Symphony Orchestra
CREDITS: David Bonner, Executive Creative Director
Chris Nott, Associate Creative Director
Tiffany Biziewski, Art Director
Tiffany Biziewski, Digital Artist
Jeff Glotzl, Digital Artist
Mike Woeppel, Producer
Jordan Smith, Editor
Tampa Bay Rowdies “We Stand For Soccer”
Campaign: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Tampa Bay Rowdies
CREDITS: Troy Dunn, Chief Creative Officer
Glen Hosking, Executive Creative Director/Copywriter
David Paprocki, Associate Creative Director
Stephanie Morrison, Art Director
Mitchell Goodrich, Art Director
Heidi Marks, Victoria Pezzella, David Marks,
Christa Savio, Joshua Adams, Production
Matt May, Photography
Sound Asylum, Sound
OCSC #GetWild Season Campaign: Silver
ENTRANT: SAY IT LOUD, Orlando, FL
CLIENT: Orlando City Soccer Club
CREDITS: Julio Lima, Creative Activist/Soccer Nut
Andre Greppi, ACD/Designer/illustrator
Cortney Smith, AE
Troy Branson, Accounts Director/CW
Teresa Tatlonghari, VP Marketing
James Pellington, Brand Manager
Chris McEniry, Photography
John Flynn, Post Production/Animation
Dante X Lima, Copywriter
Mark Ronquillo, Copywriter
INTEGRATED ADVERTISING CAMPAIGNS > 70D - CONSUMER
Lucky Goat Coffee Branding Campaign: Silver
CAMPAIGN-NATIONAL
ENTRANT: Compass Marketing & Consulting, Tallahassee, FL
CLIENT: Lucky Goat Coffee
Imagination Brought to Life: Silver
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
CREDITS: LaTanya Beauregard, Art Director/
Creative Director
John McCall, Copywriter
Ty Amato, Illustrator
Lenny Labato, Production Designer
Kathy Sedberry, Sourcing Specialist
Urooj Ansari, Account Manager
Matt Ryan, Account Director
Eddie Singleton, Producer
Bill Fortney, Production Director
Nth Degree, VFX
Joe Schneider, VP Creative
Marty Muller, SVP Global Creative
Bring Your ‘Buds: Silver
CREDITS: Daryl Green, Creative Director
Dre Grant, Graphic Designer
Seth Brock, Graphic Designer
Bobby Riley, Digital Developer
Kerri Bryan, Project Manager
Dre Grant, Digital Designer
Daryl Green, Photographer
David Donaldson, Photographer
Michele Kiker, Account Planner
Hemming Park Beer Garden Brand: Silver
ENTRANT: Brunet-García, Jacksonville, FL
CLIENT: Hemming Park
CREDITS: Jorge Brunet-García, Executive Creative Director
Aerien Mull, Senior Art Director
Kedgar Volta, Art Director
Bianca Borghi, Junior Art Director
Chad Villarroel, Account Executive
ENTRANT: Disney Yellow Shoes, Celebration, FL
CLIENT: Disney
Royal Mead Identity Campaign: Silver
CREDITS: Laura Adams, Art Director
ENTRANT: Dunn&Co, Tampa, FL
John McCall, Copywriter
Wade Walker, Digital Creative Developer
Greg Trombo, Manager, Interactive Studio
Will Gay, Creative Director
Urooj Ansari, Account Manager
Matt Ryan, Account Director
Kevin Clark, Producer
Michael Antonucci, Production Director
Noble Animation AKA Duck Studios, Animation
Joe Schneider, VP Creative
Marty Muller, SVP Global Creative
CLIENT: St. Petersburg Distillery
INTEGRATED CAMPAIGNS > 71 - INTEGRATED BRAND
IDENTITY CAMPAIGN
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director/Copywriter
Grant Gunderson, Senior Art Director
Jalyn Rivera, Print Producer
Frenchtown Brewing: Silver
ENTRANT: MLB Creative, St. Thomas, VI
CLIENT: Frenchtown Brewing Company
CREDITS: Beth Mock LeBlanc, Creative Direction
Thuan Nguyen, Art Direction & Graphic Design
Jenny Plucinsky, Graphic Designer
Charles Rosenberger, Developer/Copywriting
Greg Zanmiller, Developer
Terri Brown, Copywriting, Account Director
2015 FSFF Integrated Campaign: Silver
ENTRANT: Anson-Stoner, Winter Park, FL
CLIENT: Florida Surf Film Festival
CREDITS: Tom Macaluso, Creative Director
Tom Macaluso, Art Director
Morgan Maassen, Photography
The Magic of Advertising
45
INTEGRATED CAMPAIGNS > 72 - INTEGRATED BRANDED
ADVERTISING INDUSTRY SELF-PROMOTION CAMPAIGNS
CONTENT CAMPAIGN
> 76B - ADVERTISING INDUSTRY SELF PROMOTION
INTEGRATED CAMPAIGN
Tallahassee Ballet “Everything Dances” Campaign: Silver
ENTRANT: Moore Communications Group, Tallahassee, FL
CLIENT: Tallahassee Ballet
CREDITS: Justin Smith, Art Director
Allen Goodrum, Graphic Designer
Black and Hue Photography, Photography
MCG Account Servicing Team, Creative
DIRT Integrated Campaign: Silver
ENTRANT: helium creative, Fort Lauderdale, FL
CLIENT: DIRT
&Barr Rebrand: Silver
ENTRANT: &Barr, Orlando, FL
CLIENT: &Barr
CREDITS: Rob McCormick, ECD/AD
Brandy Gill, CD/CW
Chris Ladwig & Giles Partington, AD’s
Kevin Harrell, Senior CW
Catherine Hayes, Sr. Director of Integrated Production
Pete Barr Jr., CEO & Client
ELEMENTS OF
ADVERTISING
PUBLIC SERVICE CAMPAIGNS > 74A - SINGLE MEDIUM
PUBLIC SERVICE CAMPAIGN
Sex Trafficking Public Service Campaign: Silver
ENTRANT: PeakBiety branding + advertising, Tampa, FL
CLIENT: The Children’s Campaign
CREDITS: Amy Phillips, Creative Director
Karen Bonsignori, Copywriter
Ron Roman, Art Director
Rayne Lancaster, Copywriter
PUBLIC SERVICE CAMPAIGNS > 74B - INTEGRATED MEDIA
PUBLIC SERVICE CAMPAIGN
Sex Trafficking and Juvenile Records Campaign: Silver
ENTRANT: PeakBiety branding + advertising, Tampa, FL
CLIENT: The Children’s Campaign
CREDITS: Amy Phillips, Creative Director
Karen Bonsignori, Copywriter
Ron Roman, Art Director
Rayne Lancaster, Copywriter
Luis Fuentes, Designer
COPYWRITING > 77 - COPYWRITING
Military Museum Posters: Silver
ENTRANT: AntonWest Advertising, Jacksonville, FL
CLIENT: AntonWest Advertising
CREDITS: Andy Gosendi, Senior Art Director
Colin Barnes, Art Director
Jefferson Rall, Executive Creative Director
Hexa Watches “Dive For The Osprey” Site: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Hexa Watches
CREDITS: Glen Hosking, Executive Creative Director/
Copywriter
VISUAL > 78 - LOGO DESIGN
Red Rhino Pro Diamond Tools: Silver
ENTRANT: Eidetic Limited, Lange Park, Chaguanas
CLIENT: Red Rhino Pro Diamond Tools
CREDITS: Stuart Fraser, Creative Director
Trinidad and Tobago Open Golf: Silver
ENTRANT: Saltwater Studios Limited, Port of Spain,
Trinidad and Tobago
CLIENT: Trinidad and Tobago Golf Association (TTGA)
CREDITS: Rhonda Landreth-Smith, Creative Director
Tarel Laughlin, Managing Director
46
2016 American Advertising Awards
Jacksonville Symphony Orchestra : Silver
ENTRANT: On Ideas, Jacksonville, FL
CLIENT: Jacksonville Symphony Orchestra
CREDITS: David Bonner, Executive Creative Director
Chris Nott, Associate Creative Director
Tiffany Biziewski, Art Director
ILLUSTRATION > 79A - ILLUSTRATION - SINGLE
Banyan Reserve Vodka - Illustration: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: St. Petersburg Distillery
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director
Grant Gunderson, Senior Art Director
Steven Noble, Illustrator
Metal The Band 40’x25’ Stage Backdrop: Silver
ENTRANT: FCEdge, Port Saint Lucie, FL
CLIENT: Pheenix International Events
CREDITS: Michael Visconte, Managing Partner Creative
Director/Designer
Tampa Bay Lightning “Be The Thunder” Photography: Silver
ENTRANT: Dunn&Co, Tampa, FL
CLIENT: Tampa Bay Lightning
CREDITS: Troy Dunn, Chief Creative Officer
Jim Darlington, Creative Director
Silvana Aguilar, Art Director
Michael Miller, Art Director
Heidi Little, Senior Producer
Jeffery Salter, Photographer
Always Be Celebrating Photography: Silver
ENTRANT: &Barr, Orlando, FL
CLIENT: ABC Fine Wine & Spirits
CREDITS: Rob McCormick, ECD
Brandy Gill, CD
Mark Robertson, ACD
Mark Sunderland, ACD
Heather Castillo, Integrated Producer
Christine Roemer, Account Supervisor
Gian Carlo, Photographer
Showtime: Silver
ENTRANT: UCF Marketing, Orlando, FL
CLIENT: UCF Marketing
CREDITS: Steven Diaz, Photographer
Steve Webb, Art Director
Lauren Haar, Art Director
Nemours Clinical Photography: Silver
ENTRANT: &Barr, Orlando, FL
CLIENT: Nemours
CREDITS: Rob McCormick, Executive Creative Director/
Art Director
Brandy Gill, Creative Director
Catherine Hayes, Senior Director of Integrated Production
Mark Robertson, Associate Creative Director/ Art Director
Sandra Gerlt, Associate Creative Director
Ben Van Hook, Photographer
STILL PHOTOGRAPHY > 80D - CAMPAIGN
VISUAL > 81 - ART DIRECTION
AAF Regal Victory Photos: Silver
ENTRANT: Anson-Stoner, Winter Park, FL
CLIENT: AAF Orlando
CREDITS: Tom Macaluso, Creative Director
Robert Merrick, Art Director
Deeb Studios, Photography
The Super Powers of Famous Heads: Silver
ENTRANT: G & A Communications Inc., St. Michael, WI
CLIENT: Fame
CREDITS: Rachael Kennedy, Senior Graphic Designer
Allison Cadogan, Vice President - Creative Services
STILL PHOTOGRAPHY > 80B - COLOR, SINGLE
Passion is Everything TV Spot: Silver
ENTRANT: Pyper Young, St. Petersburg, FL
CLIENT: Ceviche Tapas Bar and Restaurant
CREDITS: Jon Greye, Art Director
The Magic of Advertising
47
Metal The Band Concert Poster: Silver
ENTRANT: FCEdge, Port Saint Lucie, FL
CLIENT: Pheenix International Events
CREDITS: Michael Visconte, Managing Partner Creative Director/Designer
Visit Central Florida, Polk County, FL Travel and
Tourism Video: Silver
ENTRANT: Indie Atlantic Films, Lakeland, FL
CLIENT: Visit Central Florida
CREDITS: Produced, Filmed and Edited by Indie
Atlantic Films
FILM & VIDEO > 82 - CINEMATOGRAPHY
FILM & VIDEO > 83 - ANIMATION OR SPECIAL EFFECTS
Is it 7 yet?: Silver
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: McDonald’s
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Jorge Murillo, Senior Creative Director
Monserrat Valera, Creative Director
Rodrigo Vargas, Director of Production
Angela Rodriguez, VP Strategic Insights
Radical Media, Production House
Andrew Becker, Radical Media- Director
2150 Editorial, Post House
HiFi Project, Music Studio
Giraffe: Silver
ENTRANT: McCann Erickson Trinidad, Port of Spain,
Trinidad and Tobago
CLIENT: TSTT - Blink Bmobile
CREDITS: Kate Bradford, Agency Producer
Marvin Imamshah, Creative Director
Gabriel Francis, Associate Creative Director
Ryan Khan, Director
Richard Ryan, Senior Account Executive
Oliver Milne, Director of Photography
Catherine Emmanuel, External Producer
Andrew McIntosh, Music & Lyrics
Wildly Different Dioramas: Silver
ENTRANT: MLB Creative, St. Thomas, Virgin Islands
CLIENT: Wildly Different
CREDITS: Beth Mock LeBlanc, CCO
Thuan Nguyen, Art Direction & Graphic Design
Jenny Plucinsky, Graphic Design & Diorama Designs
FILM & VIDEO > 84 - VIDEO EDITING
Giraffe: Silver
ENTRANT: McCann Erickson Trinidad, Port of Spain,
Trinidad and Tobago
CLIENT: TSTT - Blink Bmobile
CREDITS: Marvin Imamshah, Creative Director
Gabriel Francis, Associate Creative Director
Kate Bradford, Head Producer
Richard Ryan, Senior Account Executive
Ryan Khan, Director
Oliver Milne, Director of Photography
Catherine Emmanuel, External Producer
Ryan Khan, Editor
Andrew McIntosh, Music & Lyrics
MUSIC > 85A - MUSIC ONLY
“More Power To You, Tampa Bay” Musical Score: Silver
Airbnb MX: Silver
ENTRANT: Artex Productions, Coral Gables, FL
CLIENT: Airbnb
CREDITS: Ricardo Manavello, Creative Chief Officer
Tim Warren, Creative Director
Chris Dreseris, Executive Producer
Victoria Marichal, Production Manager
James Segars, Post Supervisor/Sr Editor
Jay Shropshire, Gaffer
Joe Sanchez, Camera/Ronin Operator
48
2016 American Advertising Awards
ENTRANT: PeakBiety branding + advertising, Tampa, FL
CLIENT: TECO
CREDITS: Amy Phillips, Creative Director
Tim Fowler, Sound Asylum, Sound Design/Music
Tampa Electric, Creative Services Team
SOUND > 86 - VOICEOVER TALENT
Pastermack Real Estate - Lifestyle: Rivers and
Waterways: Silver
ENTRANT: Intelligent Aerials Media, Rockledge, FL
CLIENT: Pastermack Real Estate
CREDITS: Justin Snyder, Director
Garrett Hinton, Producer
Movietowne Holloween Film Fright Fest: Silver
ENTRANT: Ross Advertising Ltd, Port of Spain,
Trinidad and Tobago
CLIENT: Movietowne
CREDITS: Anderson Amos, Production Manager
(Audio & Visual)
Marvin Imamshah, CEO/Executive Creative Director
DIGITAL CREATIVE TECHNOLOGY > 89 - RESPONSIVE DESIGN
Brandtango.com: Silver
ENTRANT: Brand Tango, Deerfield Beach, FL
CLIENT: Brand Tango
CREDITS: James Kluetz, Chief Creative Officer
Paul Cooper, Associate Creative Director/Lead Designer
Adan Carballo, Production Artist
Cynthia Srednicki, Copywriter
Mike Hoesten, Project Manager
Fernanda Gomes, Project Manager
Chris Richter, Web Developer
Dynamically Personalize Acceptance Videos: Silver
ENTRANT: Roundhouse Creative Studio, St. Petersburg, FL
CLIENT: Eckerd College
CREDITS: Andrew Lee, Creative Director
Joseph Nuñez, Editor/Dynamic Content Engineer
John Lombard, Script Writer
Probekit: Silver
ENTRANT: Branger Briz, Miami, FL
CLIENT: Emerge Americas
CREDITS: Nick Briz, Artist/Creative Director
Brannon Dorsey, Artist/Creative Technologist
Ramon Branger, Partner
Paul Briz, Partner
DIGITAL CREATIVE TECHNOLOGY > 90 - GPS & LOCATION TECHNOLOGY
Probekit: Silver
ENTRANT: Branger_Briz, Miami, FL
CLIENT: Emerge Americas
CREDITS: Nick Briz, Artist/Creative Director
Brannon Dorsey, Artist/Creative Technologist
Ramon Branger, Partner
Paul Briz, Partner
DIGITAL CREATIVE TECHNOLOGY > 95 - INNOVATIVE USE OF INTERACTIVE / TECHNOLOGY
Sunshine St. Pete: Silver
ENTRANT: Clear Labs, St Pete, FL
CLIENT: City of St. Petersburg
CREDITS: Jenn Greacen-Crawford, Executive Director
Lawson Mitchell, Creative Director
Monica Varner, Event Coordinator
Greg Utley, Production Manager
Jarrett Crawford, Interactive Director
Rashad Shakespears Dunn, Animator
Ferdian Jap, Technical Coordinator
Carrie Gordan, Production Assistant
The Magic of Advertising
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STUDENT AWARDS: GOLD
50
2016 American Advertising Awards
1
SALES &
MARKETING
SALES PROMOTION > S01 - PRODUCT OR SERVICE SALES
PROMOTION > S01A - PACK AGING
1
2
Sakura Kisses Lip Balm: Gold
ENTRANT: Hanna Ramirez, Charlotte, NC
EDUCATIONAL INSTITUTION: Flagler College
COLLATERAL MATERIAL > S04 - SPECIAL EVENT
MATERIALS (INVITATIONS, CARDS, ETC.)
2
Endangered Post-its: Gold
ENTRANT: Christopher Serrano, Davie, FL
EDUCATIONAL INSTITUTION: Miami Ad School - Wynwood
CREDITS: Christopher Serrano, Art Director
Daniel Jaramillo, Art Director
Dan Flora, Copywriter
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN >
S05C - SERIES
3
3 A180 Journal: Gold
ENTRANT: Claudia G Rodriguez, Punta Gorda, FL
EDUCATIONAL INSTITUTION: Ringing College of Art
and Design
CREDITS: Claudia G Rodriguez, Graphic Designer
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN >
S05E - BOOK DESIGN
4
4 Learning Spanish: Gold
ENTRANT: Stacey D’Andelet, Miami Springs, FL
EDUCATIONAL INSTITUTION: Ringling College of Art
and Design
CREDITS: Stacey D’Andelet, Graphic Designer
The Magic of Advertising
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1 Time Life: The Earth and its Heights: Gold
ENTRANT: Flavio Vincenti, Foggia, Foggia
EDUCATIONAL INSTITUTION: Ringling College of Art
and Design
CREDITS: Flavio Vincenti, Visual Designer
1
PRINT ADVERTISING
MAGAZINE ADVERTISING > S07 - MAGAZINE ADVERTISING >
S07B - CAMPAIGN
2
2
3
Deep Creek Camping: Gold
ENTRANT: Nik Reed & Paige Butterfield, Tampa, FL
EDUCATIONAL INSTITUTION: University of South Florida
CREDITS: Nik Reed, Art Director
Paige Butterfield, Copywriter
The Strongest Protection: Gold
ENTRANT: Zina Dornbusch, Aventura, FL
EDUCATIONAL INSTITUTION: University of Miami
CREDITS: Zina Dornbusch, Art Director
4 Ziplock Space Bag: Gold
ENTRANT: Daniel Jaramillo, Key Biscayne, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Daniel Jaramillo, Art Director/Copywriter
5
Cheat Day: Gold
ENTRANT: Daniel Jaramillo, Key Biscayne, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Daniel Jaramillo, Art Director
Julio Sanchez, Digital Designer
5
52
3
4
2016 American Advertising Awards
1
NEWSPAPER ADVERTISING > S08 - NEWSPAPER
ADVERTISING > S08B - CAMPAIGN
1
2
Cheat Day: Gold
ENTRANT: Daniel Jaramillo, Key Biscayne, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Daniel Jaramillo, Art Director
Julio Sanchez, Digital Designer
OUT OF HOME &
AMBIENT MEDIA
OUT-OF-HOME > S10 - OUTDOOR & TRANSIT
ADVERTISING > S10A - OUTDOOR BOARD (FLAT OR 3D)
2
Orkin Spectacular: Gold
ENTRANT: Alfredo Salkeld, Weston, FL
EDUCATIONAL INSTITUTION: University of Central Florida
CREDITS: Alfredo Salkeld, Art Director
AMBIENT MEDIA > S11 - GUERILLA MARKETING,
INSTALLATIONS AND EVENTS > S11A - SINGLE
3
OCCURRENCE OR INSTALLATION
3
4
Endangered Post-its: Gold
ENTRANT: Dan Flora, Schenectady, NY
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Chris Serrano, Art Director
Daniel Jaramillo, Art Director
Dan Flora, Copywriter
ONLINE/
INTERACTIVE
WEBSITES > S12 - WEBSITE (DESKTOP OR MOBILE)
4 Tytrum.com: Gold
ENTRANT: Davis Nunez, Davie, FL
EDUCATIONAL INSTITUTION: Digital Media Arts College
CREDITS: Davis Nunez, Graphic Designer
The Magic of Advertising
53
APPS > S14 - APP (MOBILE OR WEB-BASED)
1
Dapper Barbershop: Gold
ENTRANT: Josef Ortiz, Winter Park, FL
EDUCATIONAL INSTITUTION: Valencia College
CREDITS: Josef Ortiz, Designer
2
Gazebo Cafe Mobile App Prototype: Gold
ENTRANT: Ruth Agada, Boca Raton, FL
EDUCATIONAL INSTITUTION: Digital Media Arts College
3 Buda Fest: Gold
ENTRANT: Laszlo Bogdan, Gorgeteg, Somogy Megye, Hungary
EDUCATIONAL INSTITUTION: Ringling College of Art
and Design
CREDITS: Laszlo Bogdan, Designer
1
2
FILM, VIDEO &
SOUND
TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING >
3
S17A - SINGLE
4 Lego Minecraft Commercial: Gold
ENTRANT: Dustin Cinnamon, Delray Beach, FL
EDUCATIONAL INSTITUTION: Digital Media Arts College
CROSS PLATFORM
4
INTEGRATED CAMPAIGNS > INTEGRATED ADVERTISING
CAMPAIGN > S19 - CONSUMER CAMPAIGN
5 Big Pink Volleyball: Gold
ENTRANT: Janet Tauszik, Altamonte Springs, FL
EDUCATIONAL INSTITUTION: University of Florida
CREDITS: Andy Howard, Assistant Director of UF RecSports
for Marketing & Communication
Kelsey Mulligan, Assistant, UF RecSports Marketing
& Communication
54
2016 American Advertising Awards
5
1
ELEMENTS OF
ADVERTISING
VISUAL > S22 - LOGO DESIGN
1
2
2
3
Corner Space: Gold
ENTRANT: Andrew Wiseman, Athens, TN
EDUCATIONAL INSTITUTION: Pensacola Christian College
CREDITS: Andrew Wiseman, Graphic Designer
Southbrook Church Identity: Gold
ENTRANT: Casey Herman, Blacksburg, VA
EDUCATIONAL INSTITUTION: University of West Florida
CREDITS: Casey Herman, Graphic Designer
Forced into Marriage: Gold
ENTRANT: Zuheir Kotob, Miami, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Zuheir Kotob, Art Director/Designer
ILLUSTRATION > S23 - ILLUSTRATION > S23B -
3
ILLUSTRATION – CAMPAIGN
4 Travel Paper Art: Gold
ENTRANT: Haley Cobb, Pottstown, PA
EDUCATIONAL INSTITUTION: Pensacola Christian College
CREDITS: Haley Cobb, Graphic Designer
4
The Magic of Advertising
55
FILM, VIDEO & SOUND > S27 - ANIMATION OR SPECIAL EFFECTS
1
1
The Invisible Truth: Gold
ENTRANT: Jacob Ferguson + Adrian Pumarejo, Sarasota, FL
EDUCATIONAL INSTITUTION: Ringling College of Art
and Design
CREDITS: Jacob Ferguson, Animator/Designer
Adrian Pumarejo, Animator/Designer
2 Jacob Ferguson 2016 Demo Reel: Gold
Best of Show: Student
ENTRANT: Jacob Ferguson, Sarasota, FL
EDUCATIONAL INSTITUTION: Ringling College of Art
and Design
CREDITS: Jacob Ferguson, Motion Designer
56
2016 American Advertising Awards
2
STUDENT AWARDS: SILVER
The Magic of Advertising
57
SALES &
MARKETING
SALES PROMOTION > S01 - PRODUCT OR SERVICE SALES
PROMOTION > S01A - PACK AGING
Mellow Tea: Silver
ENTRANT: Mia Culbertson, St. Petersburg, FL
EDUCATIONAL INSTITUTION: University of South Florida
St. Petersburg
CREDITS: Erika Greenberg-Schneider, Faculty Advisor
Elizabeth Herrmann, Faculty Advisor
John Stanko, Faculty Advisor
COLLATERAL MATERIAL > S02 - STATIONARY PACK AGE
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN >
S05D - MAGAZINE DESIGN
Noma: Silver
ENTRANT: Annie Mayer, Fort Pierce, FL
EDUCATIONAL INSTITUTION: Indian River State College
CREDITS: Annie Mayer, Designer
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN > S05E - BOOK DESIGN
LoveU Brand Standards Guide: Silver
ENTRANT: Allen Goodrum, Tallahassee, FL
EDUCATIONAL INSTITUTION: Florida A&M University
CREDITS: Allen Goodrum, Designer
The Humanity Game: Silver
ENTRANT: Kara Kronen, St. Petersburg, FL
PorchLight Brewery: Silver
ENTRANT: Caroline Staniski, DeBary, FL
EDUCATIONAL INSTITUTION: The University of North Florida
CREDITS: Caroline Staniski, Graphic Designer
EDUCATIONAL INSTITUTION: University of South Florida
St. Petersburg
CREDITS: Erika Greenberg-Schneider, Faculty Advisor
Elizabeth Herrmann, Faculty Advisor
John Stanko, Faculty Advisor
COLLATERAL MATERIAL > S03 - ANNUAL REPORT OR BROCHURE
Harn Museum of Art 25th Anniversary Book: Silver
ENTRANT: Janet Tauszik, Dunedin, FL
ÖKO Cards: Silver
ENTRANT: Maggie Michella, Pensacola, FL
EDUCATIONAL INSTITUTION: Pensacola Christian College
CREDITS: Maggie Michella, Advertising Designer
Fall 2015 Department Brochure: Silver
ENTRANT: Janet Tauszik, Altamonte Springs, FL
EDUCATIONAL INSTITUTION: University of Florida
CREDITS: Andy Howard, Assistant Director of UF RecSports for Marketing & Communication
Kelsey Mulligan, Assistant, UF RecSports Marketing
& Communication
EDUCATIONAL INSTITUTION: University of Florida
CREDITS: Janet Tauszik, Graphic Designer
A Guide to a Life of Adventure: Silver
ENTRANT: David Allin Reese, Sarasota, FL
EDUCATIONAL INSTITUTION: Ringling College of Art & Design
CREDITS: David Allin Reese, Designer
PRINT ADVERTISING
MAGAZINE ADVERTISING > S07 - MAGAZINE ADVERTISING >
COLLATERAL MATERIAL > S05 - PUBLICATION DESIGN > S07B - CAMPAIGN
S05C - SERIES
Odd Thomas Book Cover Series: Silver
ENTRANT: Amber Beth-Star Sidner, Pensacola, FL
EDUCATIONAL INSTITUTION: Pensacola State College
CREDITS: Amber Sidner, Illustrator
Amber Sidner, Graphic Designer
58
2016 American Advertising Awards
Budget Cut: Silver
ENTRANT: Jay Pollino, Orlando, FL
EDUCATIONAL INSTITUTION: Valencia College
CREDITS: Jason Ellison, Instructor
Effy Magazine: Silver
ENTRANT: Libby Castellani, Pensacola, FL
EDUCATIONAL INSTITUTION: Pensacola State College
CREDITS: Libby Castellani, Graphic Designer/Photographer
NA Your Addiction: Silver
ENTRANT: Anastasia Belomyltseva, Bradenton, FL
EDUCATIONAL INSTITUTION: Ringling College of Art & Design
CREDITS: Anastasia Belomyltseva, Art Director/Copywriter
Bring Back Our Girls: Silver
ENTRANT: Waner Almeida, Sarah Andrews,
Adenike Akinbisehin, Miami Beach, FL
EDUCATIONAL INSTITUTION: Miami Ad School
OUT OF HOME &
AMBIENT MEDIA
OUT-OF-HOME > S09 - POSTER > S09B - CAMPAIGN
PhilADthropy 2016: Every Emotion Under the Sun: Silver
ENTRANT: PhilADthropy Campaign Team 2016, Wayzata, MN
EDUCATIONAL INSTITUTION: University of Miami
CREDITS: Mia Rafowitz, Copywriter
Alexandrea Van Deusen, Designer & Illustrator
Allie Pakrosnis, Designer
Megan Stephens, Copywriter
CREDITS: Waner Almeida, Art Director
Sarah Andrews, Art Director
Adenike Akinbisehin, Photographer
Cut Carbs: Silver
ENTRANT: Daniel Jaramillo, Key Biscayne, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Daniel Jaramillo, Art Director/Copywriter
Bring Back Our Girls: Silver
ENTRANT: Waner Almeida, Sarah Andrews,
Adenike Akinbisehin, Miami Beach, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Waner Almeida, Art Director
Sarah Andrews, Art Director
Adenike Akinbisehin, Photographer
Frank Hammar, Art Director
OUT-OF-HOME > S10 - OUTDOOR & TRANSIT ADVERTISING >
Flags: Silver
S10A - OUTDOOR BOARD (FLAT OR 3D)
ENTRANT: Felipe Molina & Carlos Garcia, Miami, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Felipe Molina, Copywriter
Carlos Garcia, Art Director
NEWSPAPER ADVERTISING > S08 - NEWSPAPER
ADVERTISING > S08B - CAMPAIGN
Ignored Refugees: Silver
ENTRANT: Daniel Jaramillo, Key Biscayne, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Daniel Jaramilo, Art Director
Dan Flora, Copywriter
Intel Future City: Silver
ENTRANT: Rajath Ramamurthy, New York, NY
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Sudarshan Waghmare, Art Director
Joy Chakravorty, Copywriter
Rajath Ramamurthy, Art Director
Last Seen: Silver
ENTRANT: Alexander Fox, Wayne, NJ
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Alexander Fox, Copywriter
Dhanush Paramesh, Copywriter
Chris Serrano, Art Director
OUT-OF-HOME > S10 - OUTDOOR & TRANSIT ADVERTISING >
S10C - CAMPAIGN
War Child Campaign Poster: Silver
ENTRANT: Rene van Rensburg, Gainesville, FL
EDUCATIONAL INSTITUTION: Santa Fe College
CREDITS: Rene van Rensburg, Graphic Designer
The Magic of Advertising
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AMBIENT MEDIA > S11 - GUERILLA MARKETING,
You’ll Eventually Notice: Silver
INSTALLATIONS AND EVENTS > S11A - SINGLE OCCURRENCE
ENTRANT: Humberto Belli, Miami, FL
OR INSTALLATION
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Humberto Belli, Copywriter
Intel Future City: Silver
ENTRANT: Rajath Ramamurthy, New York, NY
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Sudarshan Waghmare, Art Director
Joy Chakravorty, Copywriter
Rajath Ramamurthy, Art Director
ONLINE/
INTERACTIVE
APPS > S14 - APP (MOBILE OR WEB-BASED)
Armadillo: Silver
ENTRANT: Cassie Deogracia, Jacksonville, FL
EDUCATIONAL INSTITUTION: Flagler College
S17A - SINGLE
Screwed: Silver
ENTRANT: Erica Pead, Bradenton, FL
EDUCATIONAL INSTITUTION: Ringling College of Art & Design
CREDITS: Erica Pead, Motion Designer
Food Is...: Silver
ENTRANT: Thomas Lowe, Philip Gleichauf, Ellicott City, MD
EDUCATIONAL INSTITUTION: Ringling College of Art & Design
CREDITS: Thomas Lowe, Designer, Animator
Philip Gleichauf, Designer, Animator
TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING >
S17A - SINGLE
Little Weirdos: Silver
ENTRANT: Tianrui Geng, Hebei Langfang, China
EDUCATIONAL INSTITUTION: University of Florida
Stronger Than You: Silver
ENTRANT: Marina Antonowicz, Boca Raton, FL
EDUCATIONAL INSTITUTION: Digital Media Arts College
CREDITS: Marina Antonowicz, Student
ADVERTISING & PROMOTION > S15 - ADVERTISING &
TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING >
PROMOTION > S15C - CAMPAIGN
S17B - CAMPAIGN
Spirit Airlines: The Cheapest Flight Ever: Silver
ENTRANT: Robson Tan, Sarasota, FL
EDUCATIONAL INSTITUTION: Ringling College of Art & Design
CREDITS: Robson Tan, Art Director & Copywriter
All Faiths Food Bank PSA: Holiday: Silver
ENTRANT: Sarahina Borgia & Christian Huthmacher,
Fort Myers, FL
EDUCATIONAL INSTITUTION: Ringling College of Art & Design
CREDITS: Sarahina Borgia, Concept, Design, Gingerbread
Family Models, & Asset Creation
Christian Huthmacher, Concept, Animation, 3D Modeling,
Texturing, Compositing, & Sound Design
FILM, VIDEO &
SOUND
RADIO ADVERTISING > S16 - RADIO ADVERTISING > S16B - CAMPAIGN
A Billion Answers: Silver
ENTRANT: Alexander Fox, Wayne, NJ
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Alexander Fox, Copywriter
60
TELEVISION ADVERTISING > S17 - TELEVISION ADVERTISING >
2016 American Advertising Awards
CROSS PLATFORM
INTEGRATED CAMPAIGNS > INTEGRATED BRAND IDENTITY CAMPAIGN > S20 - INTEGRATED BRAND
IDENTITY CAMPAIGN
Extract Coffee: Silver
ENTRANT: Elio Marini, St. Petersburg, FL
EDUCATIONAL INSTITUTION: University of South Florida
St. Petersburg
CREDITS: Erika Greenberg-Schneider, Faculty Advisor
Elizabeth Herrmann, Faculty Advisor
John Stanko, Faculty Advisor
Jenny Yucas, Faculty Advisor
ELEMENTS OF
ADVERTISING
STILL PHOTOGRAPHY > S24B - COLOR, SINGLE
Ruby Waits: Silver
ENTRANT: Clair Flaherty, Tampa, FL
EDUCATIONAL INSTITUTION: The Art Institute of Tampa
CREDITS: Clair Flaherty, Photographer
STILL PHOTOGRAPHY > S24D - CAMPAIGN
Story Time: Silver
ENTRANT: Aryella Furukawa, St. Petersburg, FL
EDUCATIONAL INSTITUTION: The Art Institute of Tampa
Long Exposure Color Portraits: Silver
ENTRANT: Chris Crouch, Tallahassee, FL
EDUCATIONAL INSTITUTION: Florida A&M University
CREDITS: Chris Crouch, Graphic Designer/Photographer
As Tough As It Gets: Silver
ENTRANT: Zuheir Kotob & Ashley Hernandez, Miami, FL
EDUCATIONAL INSTITUTION: Miami Ad School
CREDITS: Zuheir Kotob, Art Director
COPYWRITING > S21 - COPYWRITING
Ashley Hernandez, Photographer
Carhartt: The Anti Hipster: Silver
ENTRANT: Robson Tan, Sarasota, FL
EDUCATIONAL INSTITUTION: Ringling College of Art & Design
CREDITS: Robson Tan, Art Director & Copywriter
FILM, VIDEO & SOUND > S26 - CINEMATOGRAPHY
VISUAL > S22 - LOGO DESIGN
Skyward: Silver
ENTRANT: Cassie Deogracia, Jacksonville, FL
EDUCATIONAL INSTITUTION: Flagler College
The Prime Chophouse: Silver
ENTRANT: Andrew Wiseman, Athens, Tennessee
EDUCATIONAL INSTITUTION: Pensacola Christian College
CREDITS: Andrew Wiseman, Graphic Designer
ILLUSTRATION > S23 - ILLUSTRATION >
Caesar Orjaliza Promo Video: Silver
ENTRANT: Caesar Orjaliza, Fort Pierce, FL
EDUCATIONAL INSTITUTION: Indian River State College
CREDITS: Caesar Orjaliza, Videographer
FILM, VIDEO & SOUND > S27 - ANIMATION
OR SPECIAL EFFECTS
FOOD IS: Silver
ENTRANT: Boram Kim/Ting Tzu Huang, Sarasota, FL
EDUCATIONAL INSTITUTION: Ringling College of Art & Design
CREDITS: Dante Rinaldi, Animation Advisor
Nora Gaffney, Design Advisor
Jared Greenleaf, Concept Advisor
Ed Cheetham, Head of Advisor
S23A - ILLUSTRATION – SINGLE
In Which Victor Makes a Friend: Silver
DigitalFace: Silver
ENTRANT: Eric Vogt, Fort Pierce, FL
EDUCATIONAL INSTITUTION: Indian River State College
CREDITS: Eric Vogt, Designer
ENTRANT: Olivia Junghans, St. Augustine, FL
EDUCATIONAL INSTITUTION: Flagler College
CREDITS: William Windle, Narrator
Olivia Junghans, Animator
The Magic of Advertising
61
SPECIAL AWARDS
62
2016 American Advertising Awards
SPECIAL RECOGNITION
1
MOSAIC AWARD
1Giraffe
ENTRANT: McCann Erickson Trinidad, Port of Spain,
Trinidad and Tobago
CLIENT: TSTT - Blink Bmobile
CREDITS: Marvin Imamshah, Creative Director
2
Gabriel Francis, Associate Creative Director
Kate Bradford, Head Producer
Richard Ryan, Senior Account Executive
Ryan Khan, Director
Oliver Milne, Director of Photography
Catherine Emmanuel, External Producer
Ryan Khan, Editor
Andrew McIntosh, Music & Lyrics
JUDGES CHOICE FOR EXCELLENCE FOR THE ARTS
3
2
Jacksonville Symphony Campaign
ENTRANT: On Ideas, Jacksonville, FL
CLIENT: Jacksonville Symphony Orchestra
CREDITS: David Bonner, Executive Creative Director
Chris Nott, Associate Creative Director
Tiffany Biziewski, Art Director/Digital Artist
Jeff Glotzl, Digital Artist
JUDGES CHOICE FOR ART DIRECTION
3
The Backpacks Company Integrated Campaign
ENTRANT: helium creative, Fort Lauderdale, FL
CLIENT: Backpacks.com
CO-JUDGES AWARD FOR CONCEPT
4
4
A Real Friend
ENTRANT: Alma DDB, Coconut Grove, FL
CLIENT: Miami Dade Animal Services
CREDITS: Luis Miguel Messianu, Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
David Alvarez Rizo, Creative Director
Juan Camilo Valdivieso, Creative Director
Mimi Cossio, Senior Print Production Manager
Carola Chaurero, New Business Director
Carlos Nova, Illustrator
The Magic of Advertising
63
BEST OF SHOW
Cheetah
ENTRANT:
Alma DDB, Coconut Grove, FL
CLIENT:
The Clorox Company
CREDITS:
Luis Miguel Messianu,
Creative Chairman & CEO
Alvar Sunol, Chief Creative Officer
Christian Liu, Creative Director
Mimi Cossio, Senior Print
Production Company
Garrigosa Studios,
Production Company
BEST OF SHOW: STUDENT
Jacob Ferguson 2016 Demo Reel
ENTRANT:
Jacob Ferguson, Sarasota, FL
EDUCATIONAL INSTITUTION:
Ringling College of Art and Design
CREDITS:
Jacob Ferguson, Motion Designer
64
2016 American Advertising Awards
Book Design By: Lily & Sushi Design and Leacock Design Co.

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