OHL: a company that creates social and environmental value

5
B
OHL
Desarrollos
Created in 2001 for identifying opportunities for diversification for the OHL Group in the
tourism and hotel sector, OHL Desarrollos had three projects among its assets in 2015:
Mayakoba, in Riviera Maya (Mexico), Centro Canalejas in Madrid (Spain) and the Old War
Office building in London (United Kingdom).
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Mayakoba Resort. Riviera Maya. Mexico
OHL Group Annual Report 2015
Sustainability Report 2015 • B5 OHL Desarrollos
BUSINESS PERFORMANCE IN 2015
OHL Desarrollos ended 2015 with significant milestones in relation to its activity
and the three projects being developed in the tourism and hotel sector:
Mayakoba, in Mexico’s Riviera Maya, Centro Canalejas Madrid and the Old War
Office, in London.
The sales obtained by the division totaled 125 million euros, up 27.2% with
respect to the figure for 2014. The strong performance of the corporate business
is reflected in the 18.5% growth in EBITDA (excluding the sale of real estate
assets), derived from the excellent results of the Mayakoba hotels.
OHL Desarrollos - Position
Development of unique mixed-use and top-quality projects, operated by the foremost
hotel chains worldwide.
Strategy of expansion and business development in the international market,
capitalizing on the experience and the know-how acquired in the Mayakoba projects
(both in the Mayakoba Resort as well as in Ciudad Mayakoba), Mexico; Centro Canalejas
Madrid, Spain, and its most recent project, the Old War Office, London, United Kingdom,
as a global developer of top-level projects.
Markets
Activities in Mexico, Spain and the United Kingdom.
Study of projects as a developer in other markets.
MAYAKOBA RESORT
Tourism in Mexico became consolidated in 2015, and its growth was intensified,
particularly in Riviera Maya, where OHL Desarrollos plays a very important role
with its Mayakoba complex, one of the most exclusive resorts in the world and
the seed that germinated into the division. At a distance of 6 km from Playa del
Carmen, Mayakoba has three 5-star ultra-luxury hotels operated by three of the
foremost international hotel chains: the Fairmont, the Rosewood and the Banyan
Tree, together with the El Camaleón golf course, designed by Greg Norman.
In 2015, Mayakoba obtained a weighted average occupancy rate in its three
hotels of 62.6%, improving upon the 60.2% figure for 2014 and having raised its
average daily room rate by 4.6%, from 458 to 479 dollars, and the rate of
revenues per available room by 9.1%, from 275 to 300 dollars. With this,
Mayakoba’s revenues have increased 7.1%, from 112 to 120 million dollars.
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CIUDAD MAYAKOBA
Ciudad Mayakoba has embarked on the development of 408 hectares (ha) with
specific real estate products for three market segments: the social and middleincome residential area, Parques de Mayakoba, with 221 ha; the luxury-class
residential Mayakoba Country Club, with 165 ha, and the Mayakoba Village
commercial area, with 23 ha. The development has become a reference as a
sustainable real estate project in both Playa del Carmen and the State of
Quintana Roo.
CENTRO CANALEJAS MADRID
Centro Canalejas Madrid, with an investment of close to 500 million euros, is
expected to be operational by the end of 2018, once the pace of performance is
recovered following the institutional agreements reached in 2015. True to the
company’s commitment to maximum respect for the buildings, the project has
continued with the restoration of the interior elements of heritage value.
This project has already sparked considerable fresh interest in the city of Madrid,
not only because it will recover a rich historical-cultural heritage, but also
because, with its development, the value of the surrounding area, of the tourismshopping axis formed by Plaza de Cibeles, Puerta del Sol and the Royal Palace
and of Madrid’s Gran Vía has already been enhanced.
OHL Group Annual Report 2015
OLD WAR OFFICE
Following the acquisition in December 2014, in a consortium with the Indian
group, Hinduja, of the 250-year lease on the Old War Office building, located at
57 Whitehall, in London, the former headquarters of the British War Ministry
and, therefore, of the offices of Sir Winston Churchill, the planning and strategy
phases are well advanced. The building will be restored and renovated for
housing a five-star hotel and residential units. There will also be private meeting
rooms, a spa and gymnasium.
MILESTONES IN THE YEAR
MAYAKOBA RESORT
• Work continued on the development of the Andaz hotel (Hyatt’s lifestyle
brand), which is expected to be opened for business at the end of 2016 with
213 rooms.
• The Fairmont, Rosewood and Banyan Tree hotels have obtained –yet another
year- the AAA Five Diamond Award, the maximum rating given by the American
Automobile Association (AAA) (a benchmark publication that is a “must” in
the United States in the context of high-quality tourism), the Rainforest
Alliance Verified and the Re-Certification in Environmental Quality by
PROFEPA.
• The El Camaleón golf course hosted a new edition of the OHL Classic at
Mayakoba tournament, the only one on the PGA Tour to which a Spanish
company gives its name and sponsors and also the only event on the Tour to
be held outside of the U.S. and Canada.
CIUDAD MAYAKOBA
• The three special purpose entities for the three housing projects formalized
in 2014 and 2015 were established with co-investors and co-developers:
Senderos de Mayakoba, Lagunas de Mayakoba and Jardines de Mayakoba.
• Agreement with the Municipality of Solidaridad for the donation and
development of a large central park.
CENTRO CANALEJAS MADRID
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• Institutional agreement in October 2015, in support of the project, with the
General Directorate for Cultural Heritage of the Autonomous Community of
Madrid, the City Council of Madrid and the Official Society of Architects of
Madrid.
• Finalization of the construction work in Phase 1 of the building permit:
excavation, foundation and transition slab.
• Presentation of the Basic Design which, following approval by the Local
Historical Heritage Commission in the month of December, made it possible
to obtain the 2A permit (structure) on January 25, 2016 and foreseeably will
enable the 2B and definitive permit in the second quarter of 2016.
OLD WAR OFFICE
• The ownership and project development subsidiaries were incorporated in
2015, and an office was opened in London staffed by a highly experienced
team.
• The technical tasks of the project for obtaining the building permit
commenced, as well as the selection of the hotel operator and the obtaining
of funds for the financing.
• The full and formal acquisition of the 250-year lease on the building was
concluded on March 1, 2016, which will be completed with financing of 75%
of the purchase value of the building.
OHL Group Annual Report 2015
Sustainability Report 2015 • B5 OHL Desarrollos
MAYAKOBA RESORT. MEXICO
A CERTIFIED ENVIRONMENTAL COMMITMENT
Project Data
Name
Mayakoba Resort
Location
Riviera Maya (Mexico)
Start year
1998
Mayakoba Resort
(In operation and also
under construction)
•
•
•
•
•
•
Fairmont Mayakoba Hotel
Rosewood Mayakoba Hotel
Banyan Tree Mayakoba Hotel
Andaz Mayakoba Hotel
“El Camaleón” Golf Course
El Pueblito
Value Generation
• Environmental protection.
• Support to the local community.
General view of the El Pueblito plaza.
Mayakoba is a resort made up by five luxury-class hotels and a golf course. And,
since 2015, it also includes El Pueblito, the cultural heart of the resort, consisting
of facilities devoted to art and culture and as a place for social gatherings, not
only for the guests of Mayakoba but also for the community of Playa del Carmen.
Mayakoba is in Riviera Maya, very close to the beach (Playa del Carmen). Its
location is exceptional, as it enjoys a very valuable natural environment. This has
always been an essential element of the project for the development of Mayakoba.
The preservation of the environmental heritage and respect and support for the
communities that live in the area are key to this undertaking.
This commitment is materialized through 8 programs created to ensure that
the day-to-day operation of the complex is performed with maximum care,
guaranteeing compliance with the relevant environmental obligations and best
practices that will make it possible to enrich the natural resources and carry out
community involvement activities that will favor integration into the community.
To offer guarantees with respect to the effectiveness and outcomes of the efforts
made in terms of the environment, Mayakoba meets recognized management
standards that enable it to obtain the backing of public institutions and specialized
entities.
In 2015, Mayakoba renewed three of the certificates it holds as a resort committed
to sustainability.
OHL Group Annual Report 2015
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•
The Federal Attorney-Generalship of Environmental Protection (PROFEPA)
granted the Tourism Environmental Quality Certification to Mayakoba, for the
second time.
•
The El Camaleón golf course, designed by Greg Norman, ratified its certification
by Adubon International which recognizes this course as a nature sanctuary.
•
Once again, the AAA (American Automobile Association) gave its top rating
to the Fairmont Mayakoba, Rosewood Mayakoba and Banyan Tree Mayakoba
hotels, placing them in the AAA Five Diamond Award category.
•
The Rainforest Alliance organization classified the three hotels as Eco Leaders
following the approval of the auditing process for their certification with a
high score.
In this way, Mayakoba is moving ahead in its consolidation as a luxury
destination for Riviera Maya and a model of sustainable tourism management,
not only according to business standards but also to those established by expert
environmental protection organizations. A way of doing things that had already
made the resort deserving of the Sustainable Standard-Setter Award, granted by
the Rainforest Alliance, and the Ulysses Award for innovation in Tourism by the
World Tourism Organization, both in 2011.
Eight programs for sustainable tourism
Program
Objective
Integrated Fauna
Management
Ensure that the animal species inhabiting the various
Mayakoba ecosystems are not affected by tourism
activities.
Integrated Vegetation
Management
Respond to the needs for maintaining the vegetation of
the land in good condition during the various stages of the
project.
Integrated Waste
Management
Ensure that the liquid, solid and hazardous waste
generated by the range of activities organized in
Mayakoba are managed properly, in accordance with
current legislation.
Environmental
Supervision
Is the main tool of the Environmental Management
System. It verifies observance of the local, state and
federal legislation, warns of poor environmental
practices and makes good use of the areas of opportunity
generated. It undertakes the formalities with respect to
the authorities derived from changes in the master plan
approved.
Environmental
Dissemination
Inform, train and raise the awareness of all of the players
in Mayakoba with respect to the ecological and economic
value implicit in the conservation of natural resources.
Integrated Lake and
Canal Management
Maintain the hydraulic functionality of the lakes and
canals through the monitoring of the water quality,
removal of objects that hinder or block the water flow,
the control of aquatic vegetation, extraction of sediment
deposited on the bed, preventing pollution and
maintaining constant surveillance to ensure the proper
use of the lake system and to avoid contingencies of any
kind.
Safety and Attention
to Environmental
Contingencies
Prevent and address the environmental contingencies
derived mainly from weather events, forest fires and oil
spills.
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OHL Group Annual Report 2015
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Sustainability Report 2015 • B5 OHL Desarrollos
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Eight programs for sustainable tourism
Program
Social and Cultural
Responsibility
Objective
Support underprivileged communities and vulnerable
individuals, by participating in and promoting charitable
and sponsorship activities with the local communities.
The program also promotes small producers and artisans
by marketing and distributing their products and works of
art, in addition to providing training to families in a trade
as a source of income.
Community Involvement by the Mayakoba Hotels
In a sustainable tourism model, the social component is essential. The most
outstanding social initiatives carried out by the three Mayakoba hotels in 2015 are
described briefly below:
• K’iwiK Program, Banyan Tree
Empowerment programs for communities, promoting the purchase of products
made and marketed by them. A total of 1,500 people have benefited from this
program.
• Feeding Communities Together, Banyan Tree
Distribution of Food Packages for Children with Cancer, benefiting 80 children in
the local community.
• Restoration of Coral Reefs, Fairmont
Pilot tests on coral greenhouses for the reforestation of the natural coral reef
patch off the coast of Mayakoba and part of the beach recovery project.
• Pack for a Purpose, Fairmont
This program is promoted among the guests encouraging them to bring a toy
or school materials for the children in the Maya communities, thereby creating
empathic ties.
•
Pantry Donations, Rosewood
In conjunction with allied suppliers, basic-food-basket pantries are donated to
11 Maya communities.
•
Kiin Bhe Foundation Primary School, Rosewood
A donation in kind was made to help with the construction of a classroom for the
primary school.
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Coral reef restoration project.
OHL Group Annual Report 2015
CIUDAD MAYAKOBA. MEXICO
AN OPEN CITY, A SOCIAL CITY
Project Data
Name
Mayakoba Resort
Location
Riviera Maya (Mexico)
Start year
1998
Ciudad Mayakoba
(In design and
construction stages)
•
•
•
•
•
Residential with low, medium and high density
Shopping center
Gran Parque Urbano
Fitting-out
Golf Course
Value Generation
• Environmental protection.
• Support to the local community.
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Ciudad Mayakoba is the first Sustainable Residential Community in Riviera Maya.
It is a 409-hectare project for a maximum of 17,000 dwellings, with an investment
of 1 billion dollars, and has been designed according to the criteria of inclusivity,
integration and respect for the environment and the community, which are the
guiding principles of the Mayakoba resort.
Moreover, one of the fundamental objectives of the project is to make decent and
affordable housing in a sustainable environment available to the employees of
the resort’s hotels. For this purpose, 68% of the total surface area will be used for
development and the remaining 32% for the conservation of the native vegetation
in the form of biological corridors for the fauna.
In this context, three real estate projects were launched in 2015: “Jardines”, a
project for 3,608 social housing units; “Lagunas”, with 1,800 condominiums and
2,000 villas for a middle-income housing segment, and “Senderos”, with 800
residential lots for a segment of middle-income housing.
To sum up, Ciudad Mayakoba is a major real estate development designed to
provide a response to a housing demand with a high standard of concern for the
environment, but at the same time it will be a space for the community and for
all of those who visit the area to enjoy.
OHL Group Annual Report 2015
Sustainability Report 2015 • B5 OHL Desarrollos
In consonance with the social commitment to the local community, a 10-hectare
extension of land has been reserved in Ciudad Mayakoba for the Gran Parque
Urbano of Playa del Carmen, which will be the largest public park in the State of
Quintana Roo.
In the framework of a trust, OHL Desarrollos, the Municipality of Solidaridad and
the NGO Habitat signed an agreement for the creation of the park, guaranteeing
in this way its permanence over time.
The cornerstone of this major park was laid in September 2015, and negotiations
commenced for the management of universities, a hospital, public schools and
other services of the infrastructure.
Ciudad Mayakoba public park
Components
• Leisure spaces for children and adults.
• Open-air forum for events.
• Palapa and auditorium.
• Sports areas.
• Mountain biking.
• Areas for yoga and exercises outdoors.
• Interpretative trails.
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OHL Group Annual Report 2015
OHL DEVELOPMENTS-MAYAKOBA VOLUNTEERS. MEXICO
IMPROVING THE QUALITY OF LIFE OF THE LOCAL COMMUNITIES
Project Data
Location
Mexico
Start year
2013
Company
OHL Desarrollos
Beneficiaries
Natural environment and local communities
Mayakoba is a complex of hotels, golf course, tourism and leisure time services
forming a privileged tourist complex thanks to its location and outstanding
features.
OBJECTIVES
The OHL Desarrollos-Mayakoba volunteers group was created in November 2013
with the objective of cooperating with and supporting a range of activities intended
to improve the quality of life of the communities in the vicinity of Mayakoba, taking
into account their invaluable cultural heritage and important historical legacy, as
well as the significant influence of tourism in the area.
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2015 Outcomes
•
No. of actions carried out: 10.
•
No. of employees involved: 665.
•
No. of workday hours of staff: 516.
•
No. of hours of staff outside of the workday: 459.
•
Profile of beneficiaries: 6,087 beneficiaries of the local communities and the
surrounding area.
•
Beneficiary organizations: 46.
Presence in the Internet:
www.voluntariosohl.com
Social networks:
Facebook Mayakoba
https://www.facebook.com/voluntariosOHLmayakoba
The activities of the volunteers contribute to furthering the values of the OHL Group,
set out in its Community Involvement Framework Plan, among the employees and
OHL Group Annual Report 2015
Sustainability Report 2015 • B5 OHL Desarrollos
collaborators of OHL Developments-Mayakoba, through the exercise of community
involvement in the form of volunteering, by working socially in the communities
of Quintana Roo, involving a range of sectors of society and gradually integrating
the people who live in this Mexican federative entity.
The OHL Developments-Mayakoba volunteers group carries out solidarity
campaigns and activities, such as:
• Solidarity campaigns undertaken at the proposal of the volunteers themselves.
• Corporate volunteering activities with the presence of the volunteers, some
as once-off events and others held on a yearly basis.
• Donations in kind of furnishings, computer equipment, office material,
foodstuffs, toys, etc.
• Donations of the time and expertise of employees.
• Campaigns and actions in collaboration with the hotels in the Mayakoba
complex.
Impact of OHL Volunteers
The Group maintains a number of channels of communication between the company
and its volunteers with the aim of forming a community of people interested in
corporate volunteering in OHL.
Presence in social networks:
•
513 friends of OHL Volunteers in Facebook.
Voluntarios OHL Website (www.voluntariosohl.com):
•
4.615 visits during 2015.
Online community involvement and volunteering newsletter:
•
6.450 users receive the newsletter.
Awards received
Recognition by DIF Solidaridad in the framework of International Volunteer Day.
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OHL Group Annual Report 2015