The Sebel press kit

PRESS KIT
THE SEBEL NETWORK
23 PROPERTIES IN
AUSTRALIA
2 PROPERTIES IN
NEW ZEALAND
1,541
ROOMS IN TOTAL
THE SEBEL PROPERTIES
ARE FOUND IN
KEY LOCATIONS
The Sebel Hotels and Apartments are located in major cities as
well as in key regional centres around Australia. Key cities where
Sebel hotels are located include Sydney, Melbourne, Brisbane,
Launceston and Perth.
The Sebel properties are also found in iconic regional locations
around Australia, such as the Hunter Valley, the Hawkesbury Valley,
Noosa, Mandurah and Palm Cove.
In New Zealand, The Sebel Auckland Viaduct Harbour is located
directly on picturesque Viaduct Harbour, the gateway to exploring
New Zealand’s waterways, while The Sebel Quay West Auckland is
located in the heart of Auckland’s CBD, close to the best shopping
and dining attractions the city has to offer.
THE
LUXURY
OF
PERSONAL
SPACE
NUMBER OF
PROPERTIES
25
NUMBER OF
ROOMS
1,541
THE SEBEL PALM COVE CORAL COAST
THE SEBEL NOOSA
THE SEBEL MAROOCHYDORE
THE SEBEL PELICAN WATERS GOLF RESORT & SPA
THE SEBEL BRISBANE
THE SEBEL SOUTH BRISBANE
THE SEBEL COOLANGATTA
THE SEBEL SWAN VALLEY THE VINES
THE SEBEL EAST PERTH
THE SEBEL MANDURAH
THE SEBEL BUSSELTON
THE SEBEL KIRKTON PARK HUNTER VALLEY
THE SEBEL HAWKESBURY RESORT & SPA
THE SEBEL BOWRAL HERITAGE PARK
THE SEBEL MANLY BEACH
THE SEBEL CHATSWOOD
THE SEBEL DARLING HARBOUR
THE SEBEL HARBOURSIDE KIAMA
THE SEBEL PINNACLE VALLEY RESORT
THE SEBEL CRESWICK FOREST RESORT
THE SEBEL MELBOURNE DOCKLANDS
THE SEBEL MELBOURNE FLINDERS LANE
THE SEBEL LAUNCESTON
THE SEBEL AUCKLAND VIADUCT HARBOUR
THE SEBEL QUAY WEST AUCKLAND
BRAND ESSENCE
T H E LU X U R Y OF PE R S ON A L S PAC E
BRAND ESSENCE
EST.
1963
The Sebel Town House opened its doors
in Sydney on 23rd December 1963 and
quickly developed a reputation for style and
sophistication. It was regarded as the hotel
of choice for both the famous and infamous.
Staff were trained to be understated,
courteous and personal in their approach ,
making The Sebel Town House the place to
stay in Sydney. Guests included Elton John,
Bette Davis, Liza Minnelli, Bette Midler,
Joan Collins, Zsa Zsa Gabor and Liberace.
Today The Sebel is known for impeccable
service, and for going above and beyond
for its guests.
THE SEBEL’S MISSION
Our mission is to provide
guests with an independent
and inspiring accommodation
experience in one of our hotel
and apartment properties
that is stylish and spacious;
supported by exemplary,
personable service that is both
welcoming and knowledgeable.
BRAND PILLARS
THE SEBEL STANDARD
We have created a custom mark
which represents those moments that
meet The Sebel Standard in hospitality
and experience.
The Sebel Standard is how we begin
to communicate ever y aspect of our
service and hospitality offer. It justifies
the extreme lengths our Hosts go to,
and ensures that there is an expectation
within the market which all other
Hoteliers aspire to meet.
BRAND PILLARS
THE SEBEL HOST
In place of cashiers, receptionists
and porters, an attentive and friendly
Host greets our guests.
This personable welcome makes our
guests feel instantly at home, and the
host’s easygoing personality helps
establish a friendly connection. The host
is available round the clock and always
exudes a ‘nothing is too hard’ attitude.
Hosts are empowered to surprise
and delight and will source theatre
tickets, bookings at the best restaurants
and information on the latest must-do
activities in the area. Regular guests feel
a sense of familiarity rather than the
anonymity they usually experience
at a hotel.
BRAND PILLARS
THE SEBEL WELCOME
The Sebel Host greets guests at
the door with a handshake and perhaps
a little something for the kids. They chat
with them about their drive, provide their
room details, and offer friendly advice
about what’s happening around
the neighbourhood.
The Sebel Host fetches their pre-ordered
groceries and ensures they have
ever ything they need in their room.
Then it’s time for our guests to sit back,
rela x and enjoy their stay.
BRAND PILLARS
THE SEBEL LOUNGE
This is our guests’ first impression
of The Sebel brand, and sets a tone of
warmth, personal connection and style.
Its design is an inviting area for guests
where they will feel comfortable
to linger and read a novel, magazine
or newspaper.
Warm, homely furnishings make guests
feel as though The Lounge is an extension
of their living space. Classic neutral
palettes, colour artworks and tailored
upholster y items add to this feeling of
being in a home away from home.
BRAND PILLARS
THE SEBEL SPACES
It’s all about choice. With a variety
of accommodation styles to choose from,
our guests can truly feel at ease.
Each apartment has separate living
areas equipped with quality kitchen and
laundr y facilities, and even a dining table
for entertaining or business purposes.
Suites and hotel rooms invite our guests
to rela x in stylish and spacious surrounds,
furnished with only the finest décor.
THE SEBEL PROPERTIES
THE SEBEL
IN
PICTURES
THE SEBEL MELBOURNE FLINDERS LANE
THE SEBEL SOUTH BRISBANE
THE SEBEL SWAN VALLEY THE VINES
THE SEBEL MELBOURNE FLINDERS LANE
THE SEBEL BRISBANE
THE SEBEL SWAN VALLEY THE VINES
THE SEBEL KIRKTON PARK HUNTER VALLEY
THE SEBEL KIRKTON PARK HUNTER VALLEY
THE SEBEL KIRKTON PARK HUNTER VALLEY
THE SEBEL HARBOURSIDE KIAMA
THE SEBEL BOWRAL HERITAGE PARK
THE SEBEL AUCKLAND VIADUCT HARBOUR
THE SEBEL MELBOURNE DOCKLANDS
THE SEBEL MELBOURNE DOCKLANDS
THE SEBEL MELBOURNE DOCKLANDS
THE SEBEL MELBOURNE DOCKLANDS
THE SEBEL RESORT NOOSA
THE SEBEL RESORT NOOSA
THE SEBEL RESORT AND SPA HAWKESBURY VALLEY
THE SEBEL EAST PERTH
THE SEBEL CHATSWOOD
THE SEBEL RESORT AND SPA HAWKESBURY VALLEY
THE SEBEL EAST PERTH
THE SEBEL DARLING HARBOUR THE PINNACLE
THESEBEL.COM
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