82419 BCC RAC Book
Transcription
82419 BCC RAC Book
SECTION 1 Business Travel: Choice or Necessity? A report from the RAC Foundation and the British Chambers of Commerce November 2007 1 CONTENTS Contents Business travel during the course of the business day has significant financial, safety and environmental implications for Small and Medium Enterprises (SMEs). Business is demanding more extensive workrelated travel and congestion is having a severe impact on business operations. This report has been produced jointly by the Royal Automobile Club Foundation and the British Chambers of Commerce. The report can be read alongside the Royal Automobile Club Foundation’s Motoring Towards 2050 series and the British Chambers of Commerce’s Annual Transportation Surveys. Business Travel: Choice or Necessity? Steering Committee David Frost Director General, British Chambers of Commerce David Holmes Chairman, RAC Foundation Elizabeth Dainton Research Development Manager, RAC Foundation Gareth Elliott Policy Advisor, British Chambers of Commerce Edmund King Executive Director, RAC Foundation David Leibling Transport consultant Sally Low Director of Policy and External Affairs, British Chambers of Commerce Thanks also go to Foundation Staff Sheila Rainger, Jo Abbott and Fiona Coyne The Royal Automobile Club Foundation and the British Chambers of Commerce would like to thank the following people who sent submissions or offered advice to the Steering Committee. We stress the opinions and conclusions outlined in the report are those of the Steering Committee and not necessarily those of the people or organisations listed. Bob Bissell BT Business Caroline Black Caroline Black & Associates Helen Bolton Ceuta Healthcare Andrea Davies Norwich Union and RAC plc John Dodgson NERA Economic Consulting Dwight Doyle WorkWiseUK Peter Dunkley Depoconsulting Phil Flaxton WorkWiseUK Howard Kirby Napier University Rose McArthur Association of Commuter Transport Marie Morice National Business Travel Network Michael Parish RoadSafe Paul Tilstone Institute of Travel Management Adrian Walsh RoadSafe Mike Waters Arval Ltd Foreword Executive Summary Section 1 Introduction Section 2 SMEs: Business Travel Today 2.1 Distance, travel time and reason for travel 2.2 Mode of travel 2.3 Reducing business travel 2.4 The future of business travel 5 6 11 15 16 18 22 26 Section 3 The Business Environment: Today, Tomorrow And Beyond 3.1 Distance, travel time and the reason for business travel 3.2 Mode of travel 3.2.1 Car 3.2.2 Vans 3.2.3 Rail 3.2.4 Aviation 3.2.5 Other modes of transport 3.3 The business traveller profile 31 33 36 36 41 43 43 44 45 Section 4 The Way Forward 4.1 Business travel impacts should be considered at an early stage in business decisions 4.2 Determining whether business travel is required 4.3 Planning for more sustainable business travel 4.3.1 Using modes other than the private car 4.3.2 Changing the face of business travel with technology 4.4 The role of government policy 4.4.1 Company car tax 47 54 58 58 Section 5 Conclusions And Recommendations 5.1 Recommendations for future research 61 65 Section 6 References 67 Max Wide BT Business Jacqui Wilkinson Department for Transport Thanks also to the Greater Manchester Chamber of Commerce and to the Chamber of Commerce Herefordshire and Worcestershire who held focus group sessions on this issue. 2 48 49 51 51 3 Foreword Figure 1: Percentage Of Workforce Taking Part In Business Travel 16 Figure 2: Business Travel Type 17 Figure 3: Distance Travelled By The Workforce 17 Figure 4: Percentage Of Company Budget Spent On Business Travel 18 Figure 5: Business Travel And Mode 18 Figure 6: Important Considerations For Business Travel Mode Choice 19 Figure 7: Barriers To Public Transport Use 20 Figure 8: Initiatives Adopted By Businesses 23 Figure 9: Initiative Potential For Reducing Business Travel By Car 23 Figure 10: Barriers To Reducing Business Travel 24 Figure 11: Net Likelihood Of Future Scenarios 27 Figure 12: Long Distance Business Travel 34 Figure 13: Business Travel Throughout The Day 35 Figure 14: Business Trips By Region 35 Figure 15: Mode Of Transport For Business Travel And Commuting 36 Figure 16: Percentage Of Company Car Stock Treated As Benefit In Kind 37 Figure 17: Company Cars Licensed As A Percentage Of The Vehicle Stock 38 Figure 18: Company’s Mobile Choices 52 Table 1: Annual Mileage By Type Of Car And Trip Purpose: 2006 39 Table 2: Environmental Pros And Cons Of Company And Private Car Use During The Course Of Business 40 Table 3: Vehicle Miles By Reason For Use 42 Table 4: Types Of Products Carried By Van 43 Table 5: Impact Of ICT On Business Travel 56 Table 6: Considerations When Using ICT 57 This study focuses on travel during the course of the business day, rather than commuting and finds business travel to be a necessary activity. Almost 70% of business travel is made by car. This in turn creates problems for the business community as 86% of businesses find themselves adversely affected by chronic congestion. It is wrong to suggest that we can do without travel as the face-to-face meeting is still the most effective way of conducting business. However, it is also wrong to suggest that the business community cannot eliminate some journeys. In fact, this can often make business sense by saving companies thousands of pounds in travel costs whilst also raising productivity. Whilst researching this study we have encountered many businesses that have been doing just that. With the advent of broadband telecommunications many firms indicated that they have used instant messaging and teleconferencing in order to reduce travel. Other firms had developed new company wide policies to introduce more flexible working. With rising levels of congestion small firms are often the first to realise the negative cost implications and take action. However, it was also clear from the business surveys that the alternatives to the car are often not suitable for the business traveller. There was a strong view among respondents that buses can never truly compete with cars. The lack of real time information and business facilities together with the lack of available routes means that public transport is often not even considered. If this is to be changed the business community and the public transport industry must work together to promote increased usage. This report also highlights the positive steps that are being taken by the business community to reduce business travel and its consequent carbon emissions. Where it is not possible to eliminate such travel, businesses have moved towards “greener” vehicles or have utilised other forms of transport such as the train. There is still more that can be done and through leadership and partnership the business community will continue to reduce its impact on congestion and the environment. National and local government also have an important role to play as road and rail infrastructure improvements are needed to ensure that essential business travel, the economy and environment are not further hindered by congestion. David Frost Director General British Chambers of Commerce 4 FOREWORD FIGURES AND TABLES Figures and Tables Edmund King Executive Director Royal Automobile Club Foundation 5 Congestion is getting worse. Company car drivers waste a total of eleven days a year stuck in traffic (Royal Automobile Club Foundation, 2007a) which not only increases business costs, but also has an impact on productivity, the safety of employees and pollution levels. The situation is now so bad that 86% of businesses feel that road congestion affects their business locally, regionally and nationally (British Chambers of Commerce, 2007). Congestion is costing business £18 billion a year (BCC, 2007a) and the Royal Automobile Club Foundation and the British Chambers of Commerce (BCC) are urging government to do more to tackle congestion whilst recognising that business should, in its own interest, look at ways to cut down on travel, without impairing profitability. Our report finds that whilst business travel is a necessity it is important to get the balance right. The service sector is particularly dependent on travelling to ‘get the job done’ and the ‘briefcase’ traveller can find it difficult and counter-productive to replace physical face-to-face meetings and networking. Despite the difficulties, Small and Medium Enterprises (SMEs) are displaying leadership by finding innovative ways of tackling unnecessary business travel. They have made significant inroads by using IT systems and reducing their dependence on the car and are reaping the environmental, economic and safety benefits. More can be done if business, central and local government work together. Seventy percent of SMEs describe public transport as ‘not fit for purpose’ and the lack of support from national and local government is holding SMEs back from delivering even more sustainable business travel. Business travellers are travelling further than ever before. The average business traveller will travel one and a half times around the globe during the course of their working life and 69% of this travel will be completed by car (DfT, 2007a). Business travellers have the highest household incomes and car ownership rates. Threequarters state that they enjoy travelling for business (Barclaycard Business, 2006). SMEs, who make up 99% of all UK businesses and account for half of all employment (Enterprise Directorate, 2006), have different travel requirements from larger corporates since they tend to rely on a greater proportion of meetings with clients. Ninety-four per cent of SMEs make use of the road for their business travel and 82% describe the car as central to their business operations (British Chambers of Commerce, 2006). Rail use has also increased over the past five years, mainly due to increased congestion on the road network and almost half (45%) of SMEs are spending more than 10% of their annual budget on business travel. 6 Over half of all SMEs have taken active steps to reduce their company’s travel, with technology rather than automobile solutions having the greatest impact. Telephone conferencing has been adopted by almost 50% of all companies and 30% have made use of very new technologies such as instant messaging and Voice over Internet Protocol (VoIP). Although reductions have been made, the importance placed on face-to-face meetings for building trust and developing new contracts means that travelling for business will remain important. Business travel is crucial to successful business operations and if aggressive restrictions were introduced they would have severe consequences for the competitiveness of the UK economy. When business travel has been necessary, one in five businesses have taken active steps to use public transport, but with 70% of SMEs considering public transport ‘not fit for purpose’ the car looks certain to remain the dominant means for years to come. Reliability and travel time are the main considerations when deciding on the mode of transport to take. The route origin, destination, travel time and service reliability have been described as the main barriers to public transport use. If public transport is to play a greater role in reducing the financial, social and environmental cost of business travel more needs to be done to improve its image. London’s public transport system is a special case, which cannot simply be transferred to other parts of the country. If public transport is to be successful in business terms the frequency and reliability of services must be improved and popular business routes need to be supported by targeted information. Businesses are currently unsure whether public transport will ever meet their needs, which provides public transport operators with a significant challenge. The majority of SMEs believe that an increase in overseas travel is likely. The future of business travel for individual organisations will very much depend on their location, structure, industry and market. Collaboration requirements, transport infrastructure, technology options and information availability will also have a significant impact on future travel. Businesses need to have travel plans in place, supported by senior management, but time and cost implications often hold SMEs back from developing this approach. Leadership from the top is essential for any SME which is aiming to change the way it conducts its business travel. No SME will make changes without considering the impact they are likely to have on 7 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Executive summary Our key report findings are: n Business travel is necessary; n SMEs are leading the way; n Public transport, on the whole, ‘is not fit for purpose’; n Cars will remain the dominant means for business travel; n Company policies and senior management buy-in are essential; n IT has an important role to play; and n National and local government support is needed. Business travel is necessary A degree of business travel is required within any business. The trades and delivery firms may find it difficult to make reductions in their travel, but they can adopt ecodriving, opt for a more fuel-efficient vehicle or make changes to scheduling to reduce their impact on the environment. The service and professional sectors have the greatest scope for change, but doing business always has, and always will, depend on face-to-face communication. Business travel can be reduced but much of it is necessary and both central and local government should recognise and plan for this fact. Business travel is not spiraling out of control and businesses that are committed to travelling for work are open to change. Operations have been ‘greened’ in many cases, but many are unsure about what the future holds. Government guidance and support is needed to convince SMEs that the changes required are part of a long-term strategy. Public transport, on the whole, ‘is not fit for purpose’ Seventy percent of the business community does not believe public transport is fit for business travel. Reliability and journey times are central to the travelling decision and public transport needs to compete on these grounds if it is to win over business travellers. Businesses currently hold a negative view of public transport and the bus network in particular should seek to better meet the needs of the business community. The rail network is well supported by business, although significant improvements are needed to both the ticketing and the end-to-end travel experience if more business travellers are to be persuaded to leave their cars at home. Cars will remain the dominant mode for business travel Cars have an important and unique role to play. They are flexible and convenient, and provide an unrivalled level of door-to-door service. Legislation changes and company policies have had an impact on the level of car use, but anti-car policies would be damaging to our economic prosperity. Only businesses can decide what their transport needs are and how they can best be met. Company policies and senior management buy-in are essential Company policies for business travel and senior management buy-in are a necessary pre-requisite for achieving changes to business travel. When companies do not change the way they are conducting their travel it is mainly because the organisation has other priorities which leaves staff with little support. To secure buy-in ‘from the top’ the impact that changes might have on customer relations and profit need to be discussed. This can be achieved through the business travel planning process, but this can act as a barrier to change because many businesses are skeptical about it. SMEs should be encouraged to engage with business travel planning, but high-level commitment is needed first. SMEs are demonstrating leadership Many SMEs are already ‘walking the walk’ when it comes to reducing unnecessary business travel. They have the ability and the power to innovate but need government support and improved public transport services to take their commitment to the next level. SMEs have the will to change and national government is encouraged to give them the breathing space, support and advice to plan for considered business travel. Better partnership and co-operation are needed. 8 Information Technology has an important role to play Information technology (IT) schemes provide the most scope for SMEs to change their business travel habits. SMEs are already engaged with the low cost systems (e.g. email, SKYPE and MSN messaging) and overall IT has been more readily adopted than automobile solutions (e.g. car pooling and car sharing) to reduce travel. There is a willingness to make further use of new systems and therefore IT is likely to be a significant growth area in the future. 9 EXECUTIVE SUMMARY EXECUTIVE SUMMARY customer relations and profit, but increasingly business decisions will be driven by Corporate and Social Responsibility (CSR) concerns, duty of care responsibilities as well as financial considerations. SECTION 1 – INTRODUCTION SECTION 1 EXECUTIVE SUMMARY National and local government support is needed National and local government support is needed to encourage and provide advice to SMEs looking at the issue of business travel. National government should seek to provide the framework for SMEs to obtain both financial and consultancy support in this area. Local government should work closer with businesses and transport providers to secure local solutions to local problems by using travel plans or other means. Nationally restrictive policies should not come ahead of local solutions as SMEs have the will to act and should be allowed to find ways to meet their environmental obligations, without the policies having an impact on their business profitability. Action is needed from all those involved in or associated with business travel. Individuals, businesses, public transport operators and government all have an important role to play. Our recommendations for action are as follows: n Individuals should consider whether their journey is necessary, consult company policies and use eco-driving methods to reduce the environmental and safety impacts of their journey. n Businesses should develop business travel policies with the local authority and public transport providers. Senior management should consider incentives for staff to reduce their travel and use non-car modes where possible (including walking, cycling and motorcycling). n Rail transport operators should work with other transport providers to develop a competitive door-to-door service, which takes account of business traveller preferences. n Bus operators should work with businesses to develop appropriate services that would help improve the negative ‘bus image’. n Local government should take the needs of business into account and recognise the important role that the car plays. If local government wants business to make more use of public transport, it should improve information on and the availability of non-car modes for business travel, whilst ensuring that the business travel plan process is inclusive of SMEs. n National government should include SMEs in local planning processes to ensure that business at local and regional level is able to thrive whilst efficiently addressing environmental demands. 10 11 SECTION 1 SECTION 1 SECTION 1 Introduction Business travel forms an integral part of doing business, but road congestion and the act of travelling itself is leading to significant financial, safety and environmental costs to business and wider society. The average business traveller will travel one and a half times around the globe during the course of their working life (RAC Foundation, 2007b) and 69% of this travel will be completed by car; but is all this travel necessary? Business travel encompasses a whole range of activities from visiting customers, making service calls and holding internal meetings to taking part in educational events. This report recognises the diverse nature of business travel, but primarily focuses on the UK ‘briefcase’ traveller, who has the potential to make the most significant travel savings. The increased presence of the ‘white van man’ on UK roads is highlighted throughout and solutions are put forward for this type of travel, although it is not the focus of the report. Reference is also made to how business travel connects with the commute. International business travel is beyond the scope of this report. The remainder of the report draws on both new and existing research to discuss the business travel environment of today, tomorrow and beyond: n Section 2: Reveals the findings of the British Chambers of Commerce and Royal Automobile Club Foundation commissioned research. n Section 3: Provides an overall description of business travel today and emerging trends. n Section 4: Is based on new and existing research and discusses ways in which business travel can be made more sustainable. n Section 5: Concludes the report, provides policy recommendations and areas for future research. The objectives of the study were five fold, and aimed to establish: 1. The role and importance of business travel. 2. The future business environment and its likely impact on business travel. 3. The perceived and actual business travel costs (financial, safety and environmental). 4. Action which has been taken to reduce business travel by private car and whether businesses can realistically reduce travel further. 5. A framework for implementing more sustainable SME business travel. Various research methods have been used. They included: An online questionnaire of British Chambers of Commerce members (409 responses); n Two British Chambers of Commerce focus groups: the Chamber of Commerce Herefordshire and Worcestershire and the Greater Manchester Chamber of Commerce; and n An expert panel discussion. The panel comprised academics, business leaders, government officials and representatives of NGOs. n 12 13 14 15 SECTION 2 – SMEs: BUSINESS TRAVEL TODAY SECTION 1 SECTION 2 100 80 60 40 20 0 81-100% 61-80% 41-60% Meeting with business peers Conference/ education Meeting with clients Company-wide meetings 21-40% 11-20% 0-10% Distance, travel time and reason for travel All businesses questioned participated in a degree of business travel. Just over 30% of the businesses questioned had 81-100% of their employees travelling for business, whereas 20% had only 0-10% of their workforce travelling for business. Same day travel within the UK was the most common form of business travel (See: Figure 1). Figure 1: Percentage of workforce taking part in business travel % of workforce 100 80 60 40 20 0 81-100% 61-80% 41-60% 21-40% Travelling for business Business travel involving same day travel Business travel within the UK 11-20% 0-10% Type of meeting Source: BCC and RAC Foundation (2007) Figure 3: Distance travelled by business by workforce Percentage of repondents (%) 2.1 Figure 2: Business travel type Percentage of respondents (%) Travelling is an important part of all business operations and SMEs are no exception. Research conducted with the British Chambers of Commerce membership and experts interested in the area show this to be the case. When the results which follow are compared with national findings there is significant overlap which provides confidence that the results are representative of SME experience and opinion. Percentage (%) SECTION 2 SECTION 1 Section 2 SMEs: Business travel today 100 90 80 70 60 50 40 30 20 10 0 81-100% 61-80% 41-60% 21-40% 11-20% 0-10% Short distance (Under 20 miles) Medium distance (Under 21-75 miles) Long distance (76-200 miles) Very long distance (200 plus) Distance (miles) Type of business travel Source: BCC and RAC Foundation (2007) Source: BCC and RAC Foundation (2007) Meetings with clients followed by company wide meetings form the majority of business travel completed and most businesses are more frequently engaged in journeys of less than 20 miles than in longer ones (See: Figures 2 and 3). 16 The majority of businesses (55%) spend between 0-10% of their annual budget on business travel. A further 33% spend between 11-20% of their total budget on business travel. This illustrates that business travel is a significant business cost (See: Figure 4). 17 1% SECTION 1 2% % of budget 0% 9% 0-10% 11-20% 21-40% 33% 41-60% 55% Reliability and journey time are the main considerations for businesses when deciding what mode of transport to use (See: Figure 6). 81-100% Figure 6: Important considerations for business travel mode choice 100 2.2 Mode of travel Ninety-four per cent of all SME businesses make use of the road for their business travel and 82% describe the car as essential for their business operations (BCC, 2006). The road network is under increasing pressure and 86% of businesses feel there is a problem with road congestion (BCC, 2007a). Net agreement (%) Source: BCC and RAC Foundation (2007) 80 60 40 20 0 Privacy Equipment carried Figure 5: Business travel and mode Comfort Cost of travel Safety Ease of travel Travel time The car was found to be the main mode of transport used for business travel regardless of business travel purpose. Cars are more likely to be used for meetings with clients and customers than for company wide meetings. Reliability -20 Source: BCC and RAC Foundation (2007) 400 350 300 250 200 150 100 50 0 Company wide meetings Mode Source: BCC and RAC Foundation (2007) 18 Other Walk Rail/Underground Bus Car Passenger Meetings with clients/customers Air Frequency Factor Conferences/ Education Meetings with business peers/other companies Twenty-one percent of SMEs have taken active steps to use public transport instead of the car. This has been achieved through implementing a company policy to use public transport (58%) and through reducing company cars or company car mileage (28%). Almost 70% feel that public transport ‘is not fit for purpose’ and when asked about the barriers preventing public transport use, time taken to reach the destination, route origins and destinations and service reliability were identified as the key limiting factors (See: Figure 7). Businesses that have a large numbers of employees travelling for business are more likely to be supportive of public transport, although their views still remain negative. Businesses make less effort to use public transport as the number of 19 SECTION 2 Ninety-one per cent of businesses make use of the rail network for their business travel and the extent of use increases with business size (BCC, 2006). Business use of rail has increased over the past five years due to increased congestion on the road network (BCC, 2006). Rail is the second most used form of transport for business travel, primarily used for meetings with clients and customers and least used for company meetings. 87% of UK businesses make use of air transport for business travel and six in ten businesses rely on it (BCC, 2006). 61-80% Car Driver SECTION 2 Figure 4: Percentage of company budget spent on business travel SECTION 2 SECTION 2 Figure 7: Barriers to public transport use disliked comparisons to London and they considered London to be a ‘special case’, with its own unique culture and service availability. If other urban areas are to deliver the same type of cultural shift as London, significant investment in the network will be required to shift negative opinions towards bus provision. Time taken to reach destination Reliabilty It was clear that all groups felt bus frequency and reliability need to be improved and well communicated to the business community. The rural chamber highlighted that buses are infrequently used for business journeys because travellers are often unfamiliar with the local area and hence find it difficult to negotiate start and end points on public transport. Clearer information and better signage is essential and better partnerships between local government, business and public transport operators are required. Barrier Timing of departures/arrivals Comfort/Cleanliness Image of public transport Information about services 0 10 20 30 40 50 60 70 Percentage of business (%) Source: BCC and RAC Foundation (2007) Emerging business parks are also poorly served by bus. In future, businesscentered options should be developed from the outset with both commuting and business travel in mind. Improvements to the bus network and its linkages with other systems (e.g. rail network) are undoubtedly required but both Chamber groups were doubtful that buses could ever meet their travel needs. The Tube, or tram (e.g. Metro Manchester), was considered to be the most suitable option for days travelled per month increases, but public transport becomes more appealing as journeys increase in duration. RoadSafe: Driving for better business programme The reliability of public transport remained important regardless of the duration of the journey, whilst travel time and cost becomes increasingly important as travel time increases. When business travel mode decisions were discussed with both the rural (Chamber of Commerce Herefordshire and Worcestershire) and urban (Greater Manchester Chamber of Commerce) focus groups as well as the expert panel, all agreed that car ownership (especially in rural areas) and the flexibility and ease of travel provided by the car was a barrier to public transport use. The rural chamber in particular could not envisage people moving away from car use due to its convenience and the urban focus group concurred that it would be very hard to move away from car use unless congestion reached an intolerable level. An anti-bus sentiment was evident in both rural and urban areas, although it was more noticeable in the rural area where there was a poorer public transport network. The negative opinion of buses went beyond image and comfort and businesses were unconvinced by the product on offer. Focus group members 20 Compared to other work environments, almost three times as many employees die or are seriously injured while driving on company business. It is estimated that between 25% and 33% of road traffic accidents involve somebody who was using the road for work purposes. This means that in Great Britain between 850 and 1,100 people are killed, and 90,000 to 118,000 are seriously injured, in work-related road accidents each year. In other words, between one-quarter and one-third of all road accidents involve someone who was working. The RoadSafe ‘Driving for better business programme’ aims to highlight to senior management that “managing” driving for work can have significant business rewards. Firms with a safety management culture have been found to be happier with better quality employees, but senior management buy-in and an understanding of corporate manslaughter legislation is essential for making progress in this area. (Source: www.roadsafe.com/programmes/work) 21 SECTION 2 SECTION 2 During discussions it was clear that car pools or the use of car clubs during the working day may encourage more sustainable commuting, and good commuting alternatives are likely to lead to less car based business travel. Workplace car parking should not be discouraged since there maybe ‘spill-over’ impacts for the surrounding area, which could lead to car park space hunting and increased traffic in town centres. Ideas for linking the commute and business travel were thought to be good in principal, but they do not always work out in reality as the existence of a car share or car pool scheme may discourage public transport use throughout the day. How SMEs influence and take part in these types of initiatives obviously needs further consideration based on their scale, time and money restraints. Car-sharing Changes to company car policy Car-pooling Telephone Conferencing Instant messaging and VOIP Video Conferencing Online collaboration sites 0 10 20 30 40 50 60 Percentage (%) Source: BCC and RAC Foundation (2007) Figure 9: Initiative potential to reduce business travel by car Telephone conferencing Video conferencing Company car policy Local congestion charging Initiative The role the journey to work plays in business travel decisions throughout the working day was also highlighted and there are some SMEs doing good work in this area. If people have to drive into work in the morning they are more likely to use the car throughout the day or alternatively, if they required the car during the day, they would be inclined to use it to get to work regardless of whether other options were available. Commuting and business travel are inextricably linked and policy developments should reflect this. Travel reduction solution All groups were surprised that cost featured so low down in the transport decisionmaking process, but they did highlight that the value of holding or attending a meeting often justified the cost. All groups recognised the important role that safety plays in deciding how best to travel during the course of business. The urban Chamber emphasised that no employee would be encouraged to travel three hours by car to and from an all day meeting, due to the impact it would have on his or her concentration and safety on the road. In these circumstances an overnight stay or travel by train, no matter what the cost would be wholly justified. Automotive Figure 8: Initiatives adopted by businesses Technology businesses; few could envisage buses ever meeting such frequency and punctuality standards. National road pricing Business encouraging use of public transport Business travel plans Online collaboration 2.3 Reducing business travel Personal carbon allowances Over half (57%) of businesses have taken active steps to reduce their business travel. Telephone conferencing has been adopted by almost 50% of companies and almost 30% of companies have made use of instant messaging (such as email, MSN, SKYPE, Yahoo and AOL). Technology options have been adopted more readily than automotive solutions (See: Figure 8) and were thought to have a greater impact on reducing travel by the private car (See: Figure 9). 22 -20 -15 -10 -5 0 5 10 15 Net Significance (%) Source: BCC and RAC Foundation (2007) 23 20 25 30 SECTION 2 SECTION 2 If the initiatives in Figure 9 were not used this was often because the business had other priorities. The prioritisation of the issue by senior management was also a barrier to uptake. The greatest barrier to a business reducing its business travel was its perceived impact on customer relations, followed by the impact it was judged to have on profit (See: Figure 10). Percentage (%) Figure 10: Barriers to reducing business travel 70 60 50 40 30 20 10 0 Business travel was considered to be ‘one of the main drivers of economic growth’ bringing regeneration to areas and therefore businesses felt that any future policies dealing with congestion and business travel should not penalise them for bringing growth and employment to declining areas. The rural focus group was the most positive about the contribution IT could make to reduce travel. IT was considered a very useful communication tool for internal meetings but is open to greater problems and scrutiny if used to converse with external clients. Examples were provided of where telephone conferencing had been introduced for cost, simplicity and environmental reasons, but ultimately it was agreed that the communication type to be used should depend on customer needs and requirements. Firms look to cut work-related travel Impact on customer relations Impact on profit Lack of Cost of Lack of Impact on support installing understanding staff from technology of new morale government systems technology Barrier Source: BCC and RAC Foundation (2007) Businesses which have under 50% of their employees travelling for business were the most likely to take active steps to reduce their business travel and as the number of days employees travel per month increased the less likely it was that employers would take steps to reduce business travel. Businesses with employees travelling under 10 days a month were most likely to take steps to make the change. It is also more likely that steps would be taken to reduce business travel when average journey times increased or if more than 10% of the annual business budget is allocated to business travel expenses. Both rural and urban focus groups confirmed that business travel is crucial to their operations. Some potential to reduce business travel was recognised but it was not considered possible to eliminate it altogether as face-to-face meetings will always be needed to build trust. The importance of keeping the UK competitive and the role of business travel within this overall aim were also raised. The urban group, which currently experiences most congestion problems, emphasised that businesses are driven by market forces and travel is not undertaken unnecessarily. 24 by Mike Roberts The majority of fleets are doing their bit to reduce work-related travel by allowing staff to work from home. More than three-quarters of fleets questioned in a survey believe that working from home is reducing work-related travel, up from 34% a year ago. But the study by GE Fleet services found that the growing trend is having no impact on the increasing popularity of the company car…the number of companies offering cars to essential users is now almost 100%...GE Fleet Services managing Director Rich Green said ”The traditional company car is making a genuine comeback and remains the undisputed number one form of work-related travel.” Source: Fleet news, 15th February 2007, p.2 Staff frustrated by non-green bosses “Almost nine out of ten workers think their employer is not doing as much as they could to limit its environmental impact, according to a survey of 500 Londoners. The report from car club company Zipcar uncovered a gulf between employer and employee attitudes to the environment…Only one third of London companies were found to have invested in large-scale environmental initiatives, such as procuring energy efficient office equipment or implementing car clubs for staff.” Source: www.businessgreen.com 23rd August, 2007 25 SECTION 2 SECTION 2 All groups and panels considered devolved budgets and bonus schemes linked with business travel to be the most effective way of reducing overall travel. The positive and negative potential for company cars to reduce business travel was also recognised, especially since company cars are beginning to come back into favour after the initial dip following the car tax reforms in 2002. Some policies were thought to encourage travel whereas others could be quite effective in reducing travel. For example, an employee of low to middle seniority may be encouraged to travel unnecessarily if 15,000 miles of travel per annum are required to qualify for a company car whereas people who have opted out of a company car scheme by making use of a car allowance may drive less to reduce mileage on their own vehicles. Alternatively some of those driving their own vehicles during the course of work may think of mileage payments (approximately 40p per mile) as additional pay if they do not fully consider the overall cost of running a vehicle and may drive unnecessarily as a result. This issue is discussed further in Section 3.2.1. 2.4 The future of business travel The future of business travel is difficult to define. When asked what would happen to business travel over the next five years 26% of businesses said it would reduce, 38% thought it would increase and 36% thought it would stay the same. Looking forward to 2015, the same level of uncertainty is evident. Twenty percent of businesses think travel will reduce, 27% thought it would increase and 54% think that it will be about the same as today. When thinking about the most likely future scenario, businesses could see a world where increased overseas travel was more likely than virtual travel substitution (See: Figure 11). Businesses that are currently making longer business journeys were more likely to think that their future business travel will increase and the businesses that are 26 Figure 11: Net likelihood of future scenarios 40 30 20 10 Net likelihood (%) The expert panel acknowledged that IT has come a long way, especially with the development of broadband, but they questioned its application for reducing road traffic levels and how it can be used for this purpose by SMEs. New technology applications are starting to emerge (e.g. Second Life and Voice over Internet Protocol - VoIP), which have uncertain business travel implications, but overall it was agreed that a one size fits all approach to IT was not appropriate for all organisations since virtual meetings demand particular behaviours and routines. 0 -10 -20 -30 -40 -50 scenario Increased travel overseas Corporate image concerns lead to sustainable business travel Virtual travel promoted due to carbon footprint concerns Virtual travel and public transport adopted 29.1 -0.5 -30.7 -38.9 Source: BCC and RAC Foundation (2007) F currently spending the most on travel were also more likely to think that travel will increase. Views on scenario likelihood (See: Figure 11) also differ with a company’s business travel needs; n Increased travel overseas: This is thought possible by all businesses, but is more likely when annual budgets for business travel are above 11% of total turnover and as average journey times increase. n Corporate image concerns lead sustainable business travel: The more travel that is completed the less likely it is that there will be agreement with this statement. n Virtual travel promoted due to carbon footprint concerns: This scenario is seen more likely for employers who do not have a significant proportion of their workforce travelling, but on the whole is not seen as a likely proposition for any business travel formats. n Virtual travel and public transport adopted: This is viewed as the least likely scenario and is seen as most unlikely for those travelling just 1-2 days per month. Source: BCC and RAC Foundation Survey, 2007 27 SECTION 2 SECTION 2 The overriding improvement that all groups wanted to see was better travel planning. Many thought that business travel plans should be extended to consider travel throughout the business day and that better incentives for business involvement in this should be made available. The value of business travel plans to influence the overall supply chain was also recognised. The current terminology and branding of travel plans was considered inappropriate and it was suggested that the whole process should be made more user friendly. The difficulty for SMEs to be fully engaged in travel plans was also raised as a concern. They are not captured within the current approach to planning applications due to their size. This should be rectified and appropriate tax breaks or area-wide travel plans should be used to encompass small businesses. However, there was some concern about introducing a further administrative burden to small businesses and it was felt that any system introduced should not be bureaucratic. Business takes on board the need for social responsibility “Of all the initials for strategies that dominate the business world, such as A&M, CRM and Rol, CSR has suddenly become the most significant. To be socially responsible in their approach to customers, staff, the environment and supply chain has become essential for corporates. This commitment is partly driven by the requirements of the Companies Act 2006 and the acknowledgement that climate change is a reality, with economic and regulatory ramifications across all sectors. It also stems from a realisation that today’s customers and investors are influenced by ethical and eco-friendly behaviour.” Source: The Times 24th July 2007, Corporate Social Responsibility Supplement, p.3 The future impact of road pricing was also discussed at the focus group and panel sessions. Overall it was felt that road pricing would have a significant impact on traffic, freeing up road space for those businesses that rely on the road network. Productivity was expected to increase for those who are willing to pay, but ultimately the extra cost of doing business was likely to be passed on to the customer. Although businesses recognised the value and inevitability of some form of road pricing they also felt a lot more could be done with local traffic management schemes to reduce congestion and aid business travel requirements. Although the survey results themselves did not indicate that environmental Corporate Social Responsibility (CSR) issues were likely to impact on the operation of business travel, in group discussions it was certainly clear that all parties believed CSR was going to be key to winning business in the future. It was considered to be the main driver for encouraging businesses to take up environmental policies. This difference between the survey and focus group findings suggests that the focus group discussions enabled participants to think about the question in a wider context. The expert panel predicted that duty of care, health and safety and the environment will become the key elements of business decisions in future years. 28 29 30 31 SECTION 3 – THE BUSINESS ENVIRONMENT SECTION 1 SECTION 1 National GDP has grown consistently since 1992 and has been strongly influenced by an increase in household expenditure. The UK business environment comprises 1.64 million VAT registered businesses (ONS, 2006a), a large number of which are corporate property and business services. When all UK enterprises are taken into account (an additional 2.66 million, Enterprise Directorate, 2006) small businesses make up 99% of all business activities. Small and Medium Enterprises (SMEs) account for over half of all employment, and the South continues to dominate business activities and employment. Business will be operating in a changing environment over the next 50 years. The following changes are expected: n Increased globalisation, which will open new markets and connect businesses in new ways; n An increased environmental focus for business; n A greater need to travel within connected global markets; n An increase in overseas competition; n Further alignment of business to customer needs; n A focus on higher-value ‘new economy’ activities; n An increase in bottom-up business development; n A greater role for technology. Technology will make business more personal to the consumer and will reduce communication costs through making use of virtual reality tools such as teleconferencing; n A greater focus on knowledge management; n A need to meet changing customer demands (identity, connectivity, entertainment, self-improvement, health and well-being, security, simplicity, control, personalisation and price); n Greater importance placed on collaboration; n An increase in the mobile workforce, as well as limits to home working possibilities; n A need for different organisational structures; and n Greater pressure on businesses to improve business performance, efficiency and effectiveness. 32 SECTION 3 SECTION 3 Section 3 The business environment: Today, tomorrow and beyond The following workforce changes and requirements are expected: n An ageing workforce; n An increase in female, full-time employees in senior appointments; n A growing immigrant workforce; n An increased number of full-time jobs; n Changing family structures, which may have an impact on working hours; n A growing importance of training in new communication skills; n An increase in home and mobile working; and n A decline in working hours and an increase in informal working. Source: IPSOS MORI, 2006 Business travel during the course of the business day has been neglected in current transport planning and policy thinking. The commute has played a much more significant role in government targets and policies, largely because of acute congestion experienced during rush hours and the greater potential for alternative modes to reduce private car use during this time. This report recognises that the nature of business travel is very much linked to the format of the commute and the following statistics and subsequent recommendations should be considered with this in mind. 3.1 Distance, travel time and the reason for business travel Business travel accounts for: n 73 trips per worker per year (DfT, 2005); n 7.3% of total trips per worker per year (DfT, 2005); n 22% of all personal mileage (DfT, 2005); n An average trip length of 20.7 miles, which takes 39 minutes to complete (DfT, 2005); n 18% of all long distance trips (over 50 miles). This is second only to travel to visit family and friends (DfT, 2007a); n 6% of all travel for the 40-59 age group (DfT, 2007a); and n Higher travel amongst men than women. Between the ages of 39 and 59 seven to eight percent of a man’s annual travel is for business travel purpose, but for women it peaks at 4% between 40 and 59 (DfT, 2007a). As a nation we are travelling further than ever before and this is particularly the case for business travellers, whose travel has increased at a faster rate than other types of travel (DfT, 2005). 33 SECTION 3 SECTION 3 Figure 13: Business travel throughout the day (Monday-Friday) 2002-2006 NTS, 2007 Percentage of business travel (%) Business expansion overseas (33%) and in the UK (18%) is said to be driving this change (Barclaycard Business, 2006). Of the long-distance travel that is taking place, the majority is within the 50-75 miles category (See: Figure 12). 40 35 30 25 20 15 10 5 0 15 Business 10 Commuting 5 0 Time (Hours) Source: DfT (2007a) National Travel Survey 50 to under 75 miles 75 to 100 to under under 100miles 150 miles 150 to 250 to 350 under under miles 250 miles 350 miles and over Mileage Within the UK, residents in Northern Ireland make the most business trips each year (See: Figure 14). This is followed by England, Wales and then Scotland. The South West followed by the South East and West Midlands are involved in the most business travel. Those living in the London region and the North East make the fewest business trips. Figure 14: Business trips by region Source: DfT (2007a) National Travel Survey When travelling by car the average occupancy rate for business travel is 1.2 people per car. Seventy-six per cent of business travel is done alone (DfT, 2007a), and business travel provides the second lowest car occupancy rate after commuting (DfT, 2007a). Seventy five per cent of people travel to the same workplace everyday, 21% work from different places and 3% work from home. Women are more likely to travel to a fixed place of work and of those not permanently working from home, 15% are able to do so at some point (DfT, 2007a). These trends have an impact on travel during the business day. The timing of business travel is very similar to that of commuting (See: Figure 13). Business travel like commuting peaks between 8am - 9am and 4pm - 5pm, but is consistently high throughout the course of the day. South West Northern Ireland South East West Midlands England Great Britain Region Percentage of all long distance business travel (%) Figure 12: Long distance business travel (2004-2006 average) 20 East Wales Scotland East Midlands North West Yorkshire and the Humber London North East 0 10 20 30 40 Trips per person per year Source: DfT (2006a) Regional Transport Statistics 34 35 50 60 SECTION 3 SECTION 3 When looking in more detail at the make-up of business trips, internal company meetings account for 30% of all business travel, followed by sales and marketing trips (24%) and attending conferences (21.3%). US business travellers make comparatively more trips for sales and marketing purposes and attend more conferences and expos (65.1%). UK and continental European business travellers make significantly more internal company visits, than their US counterparts (Mason, 2003). 3.2 Mode of travel Car travel dominates the complicated business travel market (See: Figure 15). The following section provides more detail on the transport modes used for business travel. Figure 15: Mode of travel for business and commuting (NTS, 2007) 3% Car Driver 3% Walk 7% 7% Car passenger In 2006 there were 27 million licensed cars in the UK;a 25% increase over a tenyear period. Cars are predominately used by the sales, professional, public services and executive industries. In 2006 8.7% of all registered cars were company cars; a 1.6% decrease from 1996 levels (See: Figure 16) partly due to tax and legislation changes. Since 2004, fewer employers have been reporting company cars as benefit in kind on P11Ds and the benefit has been treated as salary taxed through payroll. There has also been a noticeable switch to employee car ownership schemes from 1999 onwards (See: Figure 17). Company car still a top perk for employees “Company car schemes are still among the most popular employee benefits, although the emissions-based benefit-in-kind tax changes have knocked it off the top spot…According to research by Employment Review magazine among half a million employees, more than half of firms (55%) still offer a company car, but this number has slipped dramatically since the introduction of CO2-based tax in 2002, when eight out of 10 firms offered the benefit.” Source: Fleet News, 20th June, 2007 Figure 16: Percentage of company car stock treated as benefit in kind Surface/ rail/underground 9% 80 Bus 70 60% 11% Cycle Source: DfT (2007a) National Travel Survey 3.2.1 Car Percentage (%) Other 60 50 40 % of stock treated as benefit in kind 30 20 Sixty-nine percent of business trips are made by car with an average of 1.2 passengers per vehicle (DfT, 2007a). Ninety-four per cent of SMEs make use of the road for their business travel and 82% describe the car as central to their business operations (BCC, 2006). Congestion is now so bad on UK roads that company car drivers each waste a total of 11 days per year in congestion (RAC Foundation, 2007). 36 10 0 1999 2000 2001 2002 Year Source: HMRC (2006a) P11D Returns 37 2003 2004 SECTION 3 SECTION 3 Figure 17: Company cars licensed as a percentage of the vehicle stock: 1996-2006 Table 1: Annual mileage by type of car and trip purpose: 2006 2006 Business mileage Commuting mileage Other private mileage Total mileage 12 Mileage % of total mileage Percentage (%) 10 8 Company cars 6 Company cars 4 2 0 Mileage % of total mileage Mileage % of total mileage 7,510 39 6,390 33 5,300 28 19,200 6,000 44 3,530 26 4,130 30 13,670 Household car used for work 3,340 28 3,830 33 4,560 39 11,730 Other household car 60 1 2,340 31 5,030 68 7,430 680 8 2,570 31 4,940 60 8,190 1,040 12 2,770 32 4,960 57 8,770 Selfemployed business car 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Year Source: DfT (2006b) Vehicle Licensing statistics All private cars The average number of miles driven per company car on business in 2006 was around 7,500 (DfT, 2007a) which was over double the distance travelled by employees using their private car for work (See: Table 1). People with company cars commute twice as far as employees who use their own cars for work or those who are self-employed. This supports the idea that company car owners are more likely to live further away from their fixed workplace, possibly in rural suburbs (See: Table 1). Company cars are important for ‘getting business done’ but they are also a status symbol. They are the third most important employee benefit after a pension scheme and a generous holiday allowance. Women and employees within the 41-50 age category give company cars the most weight (Bank of Scotland Corporate, BSC, 2007) and they remain an important factor when it comes to attracting and retaining employees. Seventy percent of all company cars are allocated to essential users whereas 30% are distributed for ‘status’ reasons (BSC, 2007). All 4wheeled cars Source: DfT (2007a) National Travel Survey Company car in fleet comeback by Phil Tromans “An increasing number of fleets are turning away from cash alternatives and returning to company car schemes. Only 40 out of the 251 firms questioned said they were likely to offer cash in the future, compared to half the respondents in a survey in 2005. Duty of care was given as the main reason for abandoning cash-forcar schemes – firms found that complying with legal control and oversight requirements on vehicles used for company business was easier for company cars” Source: Fleet news, 15th February, 2007, p.3 Over half of all company car drivers are spending more than two hours a day in their cars, but total business and private miles have reduced in recent years. 38 39 SECTION 3 SECTION 3 Diesel continues to be the top choice for company car drivers. Over half of drivers would choose a hybrid car (18% increase from 2006), but four out of five companies do not encourage or offer incentives for their staff to use alternative fuels. Overall, company car drivers believe that an emission based tax system is a good idea, but only one third of drivers know their vehicle’s C02 emission level. Willingness to change is evidenced by the 53% who would change the make or model of their car to reduce their emissions (BSC, 2007). There are also indications that the popularity of the company car is returning, after an initial decrease in uptake following the company car tax changes in 2002. Employees who had previously opted for a ‘cash-out’ company car scheme are now opting back in as company cars are considered convenient. Over half of drivers allowed to take a cash alternative have remained with a company car scheme primarily because they prefer the security of a company maintained car (BSC, 2007). Nearly half of all company car drivers have limited or no choice when it comes to selecting their company car. When options are available, safety is the number one consideration with fuel economy and suitability for the job ranking second and third. A large proportion of cars driven for business are privately owned. This is a concern for road safety as personal vehicle maintenance may not be as rigorous as fleet management checks. The trend towards using a privately owned vehicle for business travel might also have an environmental impact (See: Table 2). Table 2: Environmental pros and cons of company and private car use during the course of business Pros Cons Company car - Business can limit the cars available and individuals will be directed by company car tax bands for emissions. - More fuel efficient, newer and better maintained. - If a company car is available higher usage may result, due to minimal personal monetary cost. Private car - If an individual owns a car they may be less willing to add to its mileage and consequent depreciation and servicing. - The current fixed payment per mile is approximately 40p, which some consider to provide a good way of earning extra money. The true cost of running a car can be much higher although few reinvest the payment for mileage back into vehicle maintenance. Source: Authors’ own 40 Green schemes grab attention by Mike Roberts “Fleet executives who have launched successful environmental initiatives are being urged to highlight their achievements to win valuable boardroom support. Executives at vehicle management company LeasePlan are highlighting the important role Corporate Social Responsibility (CSR) plays in the boardroom and say fleet managers have a “Golden Opportunity” to put their work on the strategic agenda…“Fleet managers can use the interest in CSR not only to gain the attention of senior management, but also to encourage their companies to move to the forefront of business practice”” Source: Fleet news, 7th June, 2007 3.2.2 Vans The rise in van use is an important development in the context of business travel. There were approximately three million vans under 3.5 tonnes on UK roads in 2006: the fastest growing sector of road user. Van miles have risen by 50% in the past 12 years compared to the 19% increase for all traffic. Vans are used for a number of different business purposes: 1. Carrying goods e.g. delivery vans or building materials. 2. Carrying tools and equipment e.g. service vehicles, tradesmen. 3. Private – instead of car e.g. for travel to and from work and for personal business. Travelling to and from work accounts for about one third of the mileage in both private and company vans (See Table 1), but there are significant differences between company and privately owned vehicles (See: Table 3). Transportation of tools, machinery and equipment accounts for just over half (53%) of all van travel, whilst empty vehicles account for 16% of the total distance travelled (See: Table 4). Eighty-six per cent of the distance travelled by company owned vans was for journeys that started and ended in the same Government Office Region, as did a slightly higher number of private van journeys (91%). Fewer journeys starting in 41 SECTION 3 SECTION 3 London finished in the same region (70%), whereas almost all journeys starting in Scotland ended there. When considering van travel in the overall context of business travel, vans make up 38% of all business miles (if vans are included in National Travel Survey figures 2002/03) and provide a form of travel which is not easy to replace with IT or other modes of transport. Table 3: Vehicle miles by reason for use % of vehicle miles Private Company Travelling to and from work 45% 33% Collection/delivery of goods/equipment and empty travel after completing delivery 23% 35% Personal use 17% 3% Travelling between jobs 10% 24% Other business use 5% 6% Total vehicle miles (2003/04) 10.3 bn 21 bn Total vehicle miles not on private or commuting use 3.6 bn 13 bn Miles per vehicle per year 9,400 14,900 Source: DfT (2004) Transport Statistics Bulletin Green concerns top fleet agenda by Mike Roberts “Environmental concerns have overtaken duty of care as the biggest concern for fleet managers this year, a new poll of companies have found. The vast majority of the 830 fleets surveyed (94%) now list the environment as their top consideration when making fleet decisions, up from 57%. The findings are produced in GE Commercial Finance Fleet Services’ latest quarterly Company Car Trends report.” Source: Fleet News, undated 42 Table 4: Types of products carried by van % of products carried Company Tools, machinery and equipment 53% Food and drink 7% Paper, mail and parcels 6% Other products 17% Empty 17% Source: DfT (2004) Transport Statistics Bulletin 3.2.3 Rail Despite the dominance of cars and vans in the business travel market, rail travel also has an important role to play. Ninety-one percent of businesses currently make use of the rail network for business travel purposes (BCC, 2006). Sixteen percent of all train travel is for business travel purposes (DfT, 2007b) and surface rail and the underground are used for 7% of all commuting and business travel (DfT, 2007a). The peak time for rail business travel is 7am to 8.30am and 6pm to 6.30pm, with the level of business journeys between these times remaining constant throughout the day (DfT, 2007b). Just over a quarter of all businesses have seen an increase in their use of rail over the last five years, a reaction to increased congestion on the road network. The railway industry however, still faces a major marketing challenge to convince the business community that the overall service has improved. Punctuality and reliability of the rail network are of greatest concern for businesses; over two-fifths feel this should be the number one priority for improvement. There is a clear message that reliability is more important than speed, closely followed by the cost of travel. A simpler tariff system and trains running on time are the main requirements (BCC, 2007a). 3.2.4 Aviation Sixty percent of businesses rely on air transport and this figure rises to 80% for manufacturers. 90% of companies use the network for business travel purposes and around 50% use it to deliver or receive goods and documents (BCC, 2006). 43 SECTION 3 SECTION 3 The air network is seen as important by 51% of business users and is essential to 17% of their business operations (BCC, 2007a). Almost half of businesses have seen their air travel usage increase in the last five years, mainly because their business has become more internationally focused. The benefits of air transport, in comparison to other modes, includes the number of routes on offer and its cost (BCC, 2007a). In terms of improvements in air travel, businesses would like to see transfer and waiting times reduced, the punctuality and reliability of flight times improved and further expansion of the routes on offer. Businesses accept the rigour of security required at airports, but think new ways of approaching the challenge are needed. Gaining access to a local regional airport, either directly or via a connecting hub, is more important to businesses than accessing Heathrow or other London airports (BCC, 2007a). Focus group discussions highlighted the importance of aviation to businesses and confirmed that an increasing number of regional business journeys are being made by air which provides a quick and cost effective alternative to road and rail travel. However, aviation has been intentionally excluded from this study which is focusing on business travel within the UK. 3.2.5 Other modes of transport Buses, coaches, walking, cycling and motorcycling are used less frequently than the car for business travel. Buses are used for 7% of all business and commuting trips (DfT, 2007a) and walking and cycling are mainly used to complete a journey, unless business travel is very short distance (i.e. under 2 miles). Using motorcycles for business travel can cut time wasted in congestion and have a significant impact on reducing CO2. They can also provide fleet management cost savings. Motorcycles and bicycles dominate the courier and fast food delivery markets but recently some firms, eg Jacobs Babtie, transport consultant, have banned their use for health and safety reasons. Although cyclists are at a higher risk than other road users, there are significant benefits to be gained in using these forms of transport, as long as the appropriate training has been undertaken. Given the nature of business travel, these other modes are unlikely to be used more in the short term, but they should be planned for and encouraged where appropriate. 44 Green transport specialist tells its workers to ‘get off your bikes’ One of Britain’s biggest engineering companies has banned staff from travelling on bicycles or motorbikes after declaring them too dangerous. Jacobs Babtie advises local authorities on sustainable transport projects – including how to get more people to switch from four wheels to two. It has told staff at its 36 offices across Britain that they must drive or use public transport. They can use bicycles only if they are working away from roads, such as on canal towpaths. Source: The Times, 6th July 2007 3.3 The business traveller profile The business traveller is a definable individual. The Times readership is said to have a very similar demographic profile to the business traveller (Mason, 2000). Business travellers have the highest household incomes and car ownership rates of all traveller types (DfT, 2007a). The definition of a ‘business traveller’ is widening as the tasks required of the working population change. The ‘mobile worker’ makes up the fastest growing group and forms around 5% of the European workforce (Sustel, 2004). The motivations for and attitudes towards business travel are relatively consistent for all ‘business travellers’. Over three-quarters (78%) of business travellers enjoy travelling for business, 66% like the variety, 62% appreciate the opportunity to see the world and 51% enjoy experiencing a new culture. Frequent flier schemes boost the enjoyment of business travel for 15% of travellers, while 8% enjoy the prestige business travel brings. Cancellations, missed connections and delays were viewed as the worst occurrences related to business travel and Londoners along with those in the South East enjoy business travel the most (Barclaycard Business, 2006). Business travel ‘trip-chaining’ depends on the business traveller. Fifteen percent of work and business trips made by men are followed by a further trip to work or business. This compares to 8% of women, who were more likely than men to follow a business or work trip with shopping, education or a social visit (DfT, 2005). 45 SECTION 4 – THE WAY FORWARD SECTION 3 These different patterns of movement need to be considered when thinking about the future of business travel since the number of women working in higher status positions is set to increase by 2015. Women have different travel needs from men (e.g. family commitments, modal preferences, safety concerns) and therefore future business travel will need to cater for this change. 46 47 SECTION 4 SECTION 4 Section 4 The way forward Ten ways to cut your carbon footprint at work ...6. Think before you travel on business 4.1 Business travel impacts should be considered at an early stage in business decisions The extent of a company’s business travel will be determined by business location, organisational structure, industry and market. Collaboration requirements as well as transport infrastructure, technology and information availability will also have an impact. The shift from the command-and-control organisation was predicted in the early 1980s (Drucker, 1988), and this form of operation has implications for business travel. Departments and divisions in information-based organisations have become more dispersed and networked, virtual organisations run on trust rather than control, can lead to increased (e.g. visiting all centres) or decreased (e.g. visiting customers within a regional office area) travel. This is just one example of how business operations can influence required travel. A planned approach is necessary for more efficient business development and once a company has chosen its operational location(s) it should be encouraged to ask two questions; is business travel required for this transaction and, if so, what company policies exist to support the most sustainable and suitable approach? “Is your business trip really necessary? Or is there an equally effective way you can communicate? Lots of business is traditionally done face-to-face but, in this technological age, need it be? The usual modes of business travel – car and plane – won’t help you reduce your company’s carbon footprint. Flying from Glasgow to London for example, generates six times as much carbon dioxide as going by train…aim to reduce your CO2 emissions from business travel by managing the absolute need to travel and by providing alternative means of communication, such as video conferencing…suites can be hired for around £150 per hour…The CO2 emissions produced from travelling to and from work are equally important to address. Organise car-sharing, cycle, walk or use public transport. The savings made can be up to 0.5kg of CO2 for every mile you don’t drive.” Source: The Independent Thursday 2nd August, 2007 4.2 Pointless meetings raise carbon output by Steve Moody “A third of meetings company car drivers attend annually are a waste of time and are contributing unnecessarily emissions to firms’ carbon footprints, while affecting productivity. A study found that on average, employees attend 91 face-to-face meetings a year with 37% of them unnecessary and even counter productive. Over their working lives typical British workers will create 42 tonnes of carbon dioxide from business travel. The research, by online meeting firm WebEx suggests that many firms are working inefficiently and costing themselves money and time, whilst also causing environmental harm” Source: Fleet News Online 6th June 2007 48 Determining whether business travel is required During the course of the day individuals may need to conduct formal meetings, take part in concentrated study or a relaxed discussion. Different travel and communication methods will be suitable depending on the business methods required. All businesses are different; some will rely on a ‘hand-shake’ to do business, whereas others will be much more adept at conducting business remotely. Face-to-face personal meetings are thought to be the most effective way of doing business, seeking new markets as well as exchanging ideas within and outside the company (Leamer and Stroper, 2001). First time meetings, presentations, training, and activities abroad, all benefit from the personal atmosphere and direct feedback enabled by this approach (Denstadli, 2004, Roy and Filiatrault, 1998). However, despite the advantages of face-to-face communication it can lead to additional work on return, a loss of control over employees, projects, costs, fatigue and inconvenience (Haynes et al, 2005). It is therefore important that the business type, its circumstances and the business transaction required, determine how business travel is planned and conducted. 49 SECTION 4 SECTION 4 4.3 The importance of ‘The meeting’ Britain is a place of networks and networking, a ‘connecting economy’. Since ‘few of us actually make anything: we have meetings, we make presentations, we encourage people’ and hence ‘our work is based on the influence we have over our networks’ especially through meetings (Justin Worsley, Associate Director, quoted Leisure Week, June 15th, 2000). Meetings are complex encounters, ‘ritual affairs, tribal gatherings in which the faithful reaffirm solidarity and warring factions engage in verbal battles … When in doubt call a meeting. When one meeting isn’t enough, schedule another’ (Boden 1994: 81). IN : Lyons et al, 2004 Business opportunities ‘being missed’ By John Willman “Business is failing to exploit the opportunities presented by growing public concerns over climate change, according to a survey of top executives from around the world. The survey, by the Economic Intelligence Unit, found that only one in ten of the businesses surveyed was fully monitoring its overall carbon impact, and most of the companies did not see environmental strategy as a way to improve their market position. More than a third of the executives said carbon reduction would enhance their image. But only 15 per cent saw it as a marketing opportunity and just 7% saw it as a way to differentiate their products. One in six companies that had started to cut their carbon emissions said that measures had already boost profits, while a third expected a boost in the next three years.” “Although relatively few companies are taking action to reduce their carbon impact today, it is interesting to see that business wants clarity from Government over this issue. They don’t see carbon reduction as a major cost, but they want to know how far they have to go”. James Watson from Economist Intelligence Unit. Planning for more sustainable business travel There is a great deal more that companies could do to encourage sustainable and efficient business travel. Thirty-eight percent of all business travellers have no company policy to refer to when booking business travel (Barclaycard Business, 2006) and where travel policies are in place, business travellers tend to see them as ‘guidelines’ rather than policies set by the business travel managers (Mason, 2002). Strong policies relating to sustainable travel are therefore needed, with the initiatives and incentives to support their aims. Companies could do this is by developing bonus or carbon trading schemes for rewarding cost efficient behaviour. Alternatively companies could invest in webbased car sharing schemes (Robert, 2003). Changing company car policy or car parking charges can also have a significant effect. A study by Shoup (1997) demonstrated that when commuters paid for parking they drove an average of 53 cars to work per 100 employees but when commuters parked free they drove an average of 72 cars per 100 employees This has significant implications for travel during the business day. The business benefits of business travel policies are significant. The three main benefits have been defined as: n Efficiency: If less time is spent travelling or more travel is ‘productive’ (e.g. working on a train) then worker productivity is improved; n Image: Business travel policies can contribute significantly to a company’s Corporate and Social Responsibility requirements. Kudos and an improved corporate image can result from making considered business travel choices; and n Road safety: Increased compliance with employers’ duty to manage occupational road risk by promoting virtual or sustainable travel. 4.3.1 Using modes other than the private car For some business journeys there is potential for businesses to use alternative modes to the car. See figure 18 overleaf. Source: The Financial Times 15th May 2007 50 51 SECTION 4 SECTION 4 Figure 18 Company mobility choices Plane beats train on cost and speed as discount fares prove elusive Competitors Car Sharing Co-operation Rental car Employees’ cars Company Mobility Taxi Courier services Company cars Walking/ Cycling Public transport Source: Reutter & Böhler: Car Sharing for Business: The Aachen region pilot project (2000) Car sharing, rather than car pools, provides a company with increased flexibility and a reduction in fixed costs (i.e. vehicle acquisition and running costs) as only variable expenses arise. For new set-ups car sharing presents the possibility of reducing or avoiding the liability of a fleet. Urban companies may be able to car share with similar sized businesses, (Reutter and Böhler, 2000) and increasingly car clubs are providing a realistic business travel option as their numbers increases. Rail is the second area which can provide both a cost and time efficient travel method for businesses. It is claimed that on certain journeys, the train can provide ING’s online driver club due August by Hugh Hunston “ING Car Lease’s new online Drivers’ Club is due to go live by the end of August as the organisation aims to get more company car drivers involved through affinity schemes…Mark Gibson, head of strategic marketing, said; “We want to get closer to business car drivers. The club site, which is not passwordprotected, will carry direct links to services such as AA Roadwatch and advice on taking cars abroad.”” Source: www.businesscar.co.uk 26th July 2007 52 “Long distance rail is so expensive that it is usually cheaper to travel by air, according to a survey by Which? The survey found that, for some journeys, the train was twice as expensive as the plane and took more than three times as long.” Source: The Times Tuesday 6th March, 2007, p.12 a competitive alternative to the car, in some cases reducing the employer’s costs by a fifth (Kirby et al, 2006). Business travel time by train is location dependent but the benefits of productive travel time outweighs the time and ticket costs in most instances. For train journeys of 1-3 hours in length, 69% of business travellers will do some valuable work (e.g. working on documents or studying) and for 41% it is the activity they will spend most time on (Kirby et al, 2006). A note pad and pen is still the most important resource for mobile working as it can be easily carried and shared with others (Brown and O’Hara, 2003; Sellen and Harper, 2001 and Lyons et al, 2007). This shows that expensive onboard IT systems may not be required to encourage business travel. ‘Frequent rider miles’ instead may help boost rail for business use. Faster, more regular services, e-ticketing and cleaner trains would also encourage more business travellers to use rail. 61% of business travellers purchase their tickets at least one week in advance (Barclaycard Business, 2006), and only 24% of rail business travellers make use of open return tickets (DfT, 2007b); indicating that a simplified ticketing system would be of use. Car parking capacities at rail stations after the morning peak are limiting business rail travel (Passenger Focus, 2007) particularly as business travellers are more likely to use a car to reach the station than commuters or leisure travellers (DfT, 2007b). With the growth of air travel and its impact on the environment, government should ensure competitive road and rail alternatives. In many cases a selection of travel options are available for business use but a lack of either corporate policy or government incentives limits uptake. Many local authorities and some companies believe that providing information about travel options is enough to encourage change. Information provision can help, but it ‘is not a panacea - human nature and indeed the availability of and relative merits of 53 SECTION 4 SECTION 4 actual travel options’ (Lyons et al, 2006) are central. Habit, mental effort, inertia and the availability of travel choices are the most important considerations which require attention, if the country’s workforce and business community are to change current ways of working. 4.3.2 Changing the face of business travel with technology “From a future perspective the Internet will be on a par with the invention of the city as a force of human culture” Source: Gibson, 1995 IN: Scottish Executive, 2006 Information Communication Technology (ICT) has changed the way that we live and has had a significant impact on how business is conducted within the ‘global village’. According to an Economist Intelligence Unit Report (Feb, 2007) almost half of all companies (47%) say a 24-hour IT failure would threaten their survival, which illustrates the prominence of IT in current business activity. The link between increased transport and economic growth has been decoupled as a result of ICT growth (SACTRA, 1999) indicating that there is significant potential for ICT to reduce future business travel. This study focuses on the use of IT during the course of the business day. A significant body of literature exists to explain the benefits of telecommuting (e.g. Dodgson et al, 2000, Cairns et al, 2004, Forum for Future, 2006, Sustel, 2004), but this section deals specifically with the available evidence quantifying the benefits and drawbacks of ICT use during the business day. Teleconferencing, videoconferencing and online networks all have an impact on business travel, but there is still some disagreement about the impact of these tools. Generally speaking, there are three likely effects (Lake, 2003a): n Substitution of travel; n Reduced travel; and n Generated travel. A number of studies looking at individual case studies have attempted to establish the effect of these technologies (See: Table 1 below). There is a varying degree of substitution of ICT for travel (Bender and Stephenson, 1998, Denstadlli, 2004), however there is also evidence suggesting a stimulation or generation effect (Saffo, 1993, Roy and Filiatrault, 1998, Mohktarian, 2003). 54 Huge rise in SMEs “If anyone were in doubt that 2007 is shaping up to be the year where SMEs follow in the footsteps of large companies and investigate IP telephony, the latest figures released by VoIP provider Inclarity would probably convince them. The company has revealed a 750 per cent rise in SMEs switching to VoIP, meaning that nearly two in three of its customers in the past year have been SMEs. It estimates that the country’s SMEs could save £1bn per year by converting to VoIP. The company believes that small and medium companies are now starting to come under the same pressure as large companies to offer staff flexible working to show they are ‘doing their bit’ for the environment” Source: The Times supplement on Internet Telephony, 28th February 2007 Given the continuous and fast paced development of cheaper audio and visual technologies it is feasible that ICT will increasingly be substituted for business travel. It is also likely that the technology will continue to be used for follow-up meetings rather than serving as a forum for formal introductions (Toffel and Horvath, 2004). The most cited advantages, disadvantages, barriers and limits to the use of ICT are detailed in Table 6 on page 57. The environmental impacts of ‘e-commerce’, also require consideration. Some commentators have referred to e-commerce as being ‘by far the biggest “killer app” of the digital revolution’ (Chang Yang, 2000), as the Internet tends to encourage growth rather than reduce the presence of products. One study in particular has quantified the environmental impact of IT by comparing dust-to-dust carbon emissions from reading a newspaper versus receiving the news on a wireless Personal Digital Assistant (PDA). The wireless technology releases 32 – 140 times less carbon dioxide and several orders less of oxides of nitrogen and sulphur than the paper version. Wireless teleconferencing substituting for business travel also returns similar environmental benefits. This amounts to a company, which converts 100 meetings a month to wireless teleconferences, reducing their CO2 emissions by 720 million grams per year (Toffel and Horvath, 2004). 55 SECTION 4 SECTION 4 Table 5: Impact of ICT on business travel Business travel tool Impact Study Video Substitution especially for internal meetings. conferencing 40% of users managed to replace some travelling with ICT. 10% have experienced substantial replacement. 29% of companies make use of video conferencing. Mostly used by managers for internal meetings. Mid sized companies with 20-100 employees had increased their usage. ICT (all) Arnfalk (2002) Denstadli and Julsrud (2003) 75% of Small and Medium Businesses think it will involve and reach more people, save travel costs and time. 69% believe it will enable new meetings, which could not be held any other way. Could decrease business costs by 50%. Wiredred.com Within 5 years: Video and audio conferencing could cut business travel by up to 3%. Within 10 years: 5% reduction in business travel. The benefits to the economy in reduced congestion costs would be up to £1.9 billion by 2010. Dodgson et al (2000) RAC Foundation commissioned Employee collaboration is the main reason for using telepresence software. 78% of US and 69% of UK companies expect technology to improve relationships and create faster decision making in business. 90% in the US and 78% in the UK expect travel savings particularly from executive road warriors (e.g. salespeople). 84% in the US and 68% in the UK report that less travel should increase employee productivity by making employees more available for other meetings, possibly up to 5 or 6 per month. 81% think there will be travel cost savings. Cisco Systems (2006) Heavy users of ICT had greater work-related travel. BEA - KPMG (1997) Travel shifting identified. Short-term substitution followed by long-term travel increases. Saffo (1993) Substitution on intra-business travel likely. Not suitable for certain sectors. Travelling is always necessary. Denstadli and Lian (2004) Roy and Filiatrault (1998) 11% reduction in travel possible. Advantages Disadvantages Barriers to use Limits to use Time and cost savings. Efficiency. Inclusiveness. Costs (e.g. initial set up). Technical problems. Uneasiness of some users. Lack of face-to-face contact. Problems for management. Lack of awareness. Availability and quality of evidence to support use. Scepticism of the tool. Complex relationship between ICT and travel. Cultural and language barriers across borders. Time zones. Source: Authors’ own You’ve got email…all six trillion of them by Stephen McGinty “It has stretched the working day far beyond the nine to five, allowed us to check in at the office wearing pyjamas instead of pinstripes and has now trumped the phone as our business tool of choice. Email, both the saviour and scourge of modern life, is now more popular than the phone, both mobile and land line according to new research. While fans praise email as cheap, quick and easy to use, critics are concerned that it is leading to mixed messages, excessive stress and poor communication skills.” Source: The Scotsman, Monday 20th August, 2007. Research in article from Dimension Data Scottish Executive (2006) 70% of travellers and travel managers believed that these Mason (2002) technologies had no substantial effect on the number of trips made. Over 5 years some substitution expected. 22% thought it could be used for internal meetings and meetings with well established business partners. 36% thought they would increase the number of trips by over 15% in 5 years time. Access to email (84%), teleconferencing (36%) and videoconferencing (32%) were the technologies that had the greatest impact on business travel in 2005/06. Of those travelling less for business, 25% put it down to technology reducing the need. Table 6: Considerations when using ICT Barclaycard Business, 2006 Video and face-to-face important too “Researchers have found that an over-reliance on email, a failure to respond to messages, and the use of inappropriate modes of communication can damage trust and hamper the progress of critical projects. When virtual teams neglect the need to socialise, make visual contact and establish up-to-date communication guidelines, the trust they form is often fragile and easily compromised, leading to conflicts and the breakdown of relationships, the report finds. The Cisco study “The Psychology of Effective business communications in geographically dispersed teams’…examines the erosion of trust which can effect virtual teams. By comparing the pros and cons of computer-based communication with face-to-face interactions, the report identifies new rules for communicating that will help virtual teams to work together successfully.” Source: The Times supplement on Internet Telephony, 28th February 2007 Source: Authors’ own 56 57 SECTION 4 SECTION 4 Not all individuals or countries are equally suited to or as advanced in virtual mobility approaches to business travel. The UK is relatively advanced in its adoption of ‘wired working’ in European terms, but it lags behind the Nordic Countries and the US. There is also a difference between the sexes, as men tend to find more sanctuary at work than women, making men less likely to work from home (Data abstracted from www.gilgordon.com ). 4.4 The role of government policy The government wants to encourage the use of flexible working as ‘it can ease pressure on infrastructure, facilitate regional development and help employees improve the balance between work and home life’ (DTI, 2003). Currently there are no coherent policies which support the encouragement of sustainable or efficient business travel during the business day. One government policy which has been particularly effective in influencing business travel is the change of company car tax rules in 2002, which reformed the use and type of cars within the company car fleet. 4.4.1 Company car tax In the first year of the new tax system, the number of business miles was reduced by over 300 million miles per year and the average CO2 emissions of new company cars decreased from 196 g/km in 1999 to 182 g/km in 2004 (Inland Revenue, 2004 IN: Enoch et al, 2005). Company car tax reforms have encouraged substantial numbers of people to choose cars with lower CO2 emission figures, to the extent that average CO2 emissions for company cars were around 15g/km lower in 2004 than would have been the case if reforms had not taken place (HMRC, 2006b). 60% of company Fleets call for bio-fuel incentives “Bioethanol or E85-powered cars will remain a minority business car market unless the Government recognised the sustainable fuel’s superior ‘well to wheel’ CO2 emissions rating and applies greater ‘kick start’ fiscal incentives… Alan Carpenter, Volvo’s international fleet sales director said “There is a pressing need for the Government to demonstrate leadership with an agenda supporting this greener technology through its market infancy” Source: www.businesscar.co.uk, 22nd June, 2007 car drivers who were given a choice of company car by their employers were influenced by the company car tax reform and chose a car with lower CO2 emission figures. Evaluation work also suggests that if drivers no longer have a company car they will choose private cars with CO2 emission figures that are around 5g/km higher. The importance of company and fleet cars should not be forgotten, as they allow people to go about their daily business and they also help green the overall fleet. They are also more likely to be properly maintained thereby providing a crucial safety benefit. Company cars remain a status symbol due to their high economic value, scarcity and visibility. Research even suggests that providing a company car rather than the salary equivalent is the most effective way to gain employee satisfaction (Enoch et al, 2005). Company car tax rules Since 2002 the tax charge on company cars has varied according to the level of C02 emissions. Costs build up from 15% of the cars price for cars emitting 165g/km C02, in 1% steps for every additional 5g/km over 165g/km. Diesel cars not meeting Euro IV emissions standards incur an additional charge of 3%, up to a 35% ceiling. Further reductions are available for company cars using cleaner fuels and technology. 58 59 60 61 SECTION 5 – CONCLUSIONS AND RECOMMENDATIONS SECTION 4 Travel is necessary for businesses, but action has been taken by SMEs to reduce unnecessary travel. Initiatives are in place to reduce reliance on the car, but further reductions will be very difficult to achieve without senior management support. National and local government support is also needed. SMEs are taking a leadership role, whilst recognising that there are some business trips that cannot be replaced, since face-to-face communication is central to many business transactions. Public transport is, on the whole, ‘not fit for purpose’, which means that the car, supported by IT solutions will be the dominant tools for future business travel arrangements. SECTION 5 SECTION 5 Section 5 Conclusions and recommendations n n n n Rail transport operators should: n Based on the conclusions from this report, the following policy recommendations are suggested: Individuals should: n n n n Be encouraged to think about whether the journey they are about to make is necessary or if it could be done another way; Refer to company policy on business travel before committing to a trip; Consider the fuel efficiency of their chosen vehicle if in a cash out scheme; and Think about improving the environmental and fuel-efficiency performance of their car journey (e.g. maintain optimal tyre pressure, ecodriving, plan efficient routes, travel at times when there is the least congestion, minimise unnecessary loads). n n n n n n n n Businesses should: Develop policies and protocols for travelling during the course of the working day. These may be part of a business travel plan and should link in with plans for commuting; Obtain buy-in for initiatives at all levels; Look into delegating budgets for business travel down to line managers and individuals to encourage direct responsibility. Costs should be aggregated for auditing purposes; Consider providing profit related bonuses linked with business travel savings to provide incentives for staff to consider their business travel options; Work with the local authority, public transport operators and other SMEs to develop transport options in the local area; 62 Establish the availability and cost of VoIP (Voice over Internet Protocol – e.g. SKYPE), teleconferencing and videoconferencing for use in the course of business. Resulting staff training requirements should also be established; Consider contractual terms with suppliers and customers to set a protocol for frequency of face-to-face meetings and other methods for communication; Think about how the workforce may be able to reduce their business travel by encouraging flexible working; and Where it is not possible to reduce or supplement car travel with other modes, consider options available for reducing the environmental impact of business travel (e.g. ecodriving, better scheduling, vehicle stock, loading etc). Work in partnership with other transport operators to develop schemes that improve the competitiveness of the railways for end-to-end business journeys (i.e. carpool, carshare and taxi share schemes). In city or urban areas, onward public transport options should be well signed and easily accessible for the one-off unfamiliar business traveller. Linking onward journey information to rail booking systems would be a very useful addition (e.g. through www.transportdirect.info). ‘Plusbus’ is a useful initiative, but needs further advertising; Ensure there is adequate station car parking for business travellers, to help encourage modal shift from car to train. This could be achieved through allocated business travel parking; Have a ‘frequent business user’ or similar loyalty scheme to encourage more frequent business travel. Points collected could then be used for reduced ticket fares, free Wi-fi access, first class upgrades or station lounge usage; and Develop booking systems to rival airlines. Business journeys are often planned many months in advance, but current booking procedures only allow bookings to be made three months in advance. Equivalent bookings for air travel can be made a year in advance. Rail companies must keep up with the service and ease of booking provided by the airlines to secure regional journeys. Simplified ticketing systems are needed. Bus operators should: n n Provide good quality, clean and safe fleets to encourage use; Ensure that their services are direct and timely to secure business traveller use, by targeting key business parks and industrial estates. It may be possible to run both express and local services alternately to provide a service which is suitable to an areas overall need’s; 63 SECTION 5 SECTION 5 n n If business travellers are to consider buses a viable option operators must take radical steps to overcome the negative image of travel by this means; and Develop a dialogue with businesses, especially those at business parks to ascertain needs and where partnership working can take place. Local government should: n n n Ensure that public transport is accessible to the business traveller. Well-signed systems, with tube-style maps that highlight landmarks are essential. Good targeted information to business travellers at key interchange points is central to increasing use and improving business confidence in the system; Take steps to encourage walking and cycling for business use by providing map information and possibly cycle pools at railways stations. People often over-estimate the time it takes to walk and cycle to places, especially in urban locations. The unfamiliar business traveller may well take a taxi for a journey that could have been made on foot or by cycle. Once again good signage with walking and cycling times rather than distances is needed supported by information prior to the journey about options available; and Work to improve the business travel planning process. They should ensure that business travel plans adequately cover travel during the business day and do not focus narrowly on the commute. Targets for local authorities should reflect this change in emphasis. Local authorities currently concentrate on ‘big business’ to secure quick wins for business travel planning causing SMEs to unfairly lose out. There should be a re-orientation towards working with the smaller organisations which are likely to be time and resource poor, but in need of help (See: Transport for London’s www.anewwaytowork.co.uk). 5.1 Recommendations for future research Business travel during the course of the business day is a little researched area, especially beyond the telecommunications arena. However, it is encouraging to see that it is now being given the attention it deserves with several government initiatives and research projects focusing on the issue (e.g. National Business Travel Network, Institute of Travel Management, WorkwiseUK and the Transport For London A New Way to Work Campaign). We hope this report has highlighted some important issues from an SME standpoint. Further research into the following areas would be of significant use: n A greater understanding of the use and prevalence of company cars through joint work between the fleet industry and the Inland Revenue. Further research on company car usage; expanding on the Royal Bank of Scotland model would be of use especially for answering questions such as n What are people using their cars for (e.g. a place of work)? n What are the gender issues? n Investigating how best to measure the value of time for business travel; n The growth and specific business travel requirements of the ‘white van man’; n An evaluation of Transport for London work with SMEs in London to consider UK wide applications; and n Research into the tax options available for influencing business travel. National government should: n n n Develop a business travel planning system that incorporates SMEs, without being an excessive administrative burden. Area-wide conglomerates of SMEs, joining resources together for mutual benefit may be an appropriate solution; Improve incentives for businesses to engage in the business travel planning process. Local authorities currently have few ‘carrots’ with which to tempt businesses; and Leave local solutions to prevail in the short to medium term before imposing strict legislation on the issue. 64 65 66 67 SECTION 6 – REFERENCES SECTION 5 SECTION 6 SECTION 6 Section 6 References Arnfalk, P., (2002) Can virtual meetings replace business travel? - Recycle OK, but leave my frequent flyer miles alone! In D, Pamlin (Ed.), Sustainability at the speed of light: opportunities and challenges for tomorrow’s society pp. 76-95. Bank of Scotland Corporate (2007) Drivers’ Perspective: Drivers’ report 2007/08 Puts you in the picture. DfT (2004) Transport Statistics Bulletin. DfT (2005) Focus on Personal Travel. DfT (2006a) Regional Transport Statistics. DfT (2006b) Vehicle Licensing Statistics. 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Robèrt, M., (2003) Company Incentives and Individual Preferences Towards Sustainable Travel Alternatives. 70 71 SECTION 1 The British Chambers of Commerce 65 Petty France London SW1H 9EU RAC Foundation 89-91 Pall Mall London SW1Y 5HS Registered Charity No. 1002705 Telephone 0207 6545800 Facsimile 0207 6545819 www.chamberonline.co.uk Telephone 020 7747 3445 www.racfoundation.org www.ukdrivetime.com http://racfoundation.wordpress.com/ Designed and printed by EVC Graphic Design and Print, Pangbourne, Berkshire, UK, a registered 14001 environmental printer. Printed on paper from a managed sustainable source, using pulp that is TCF & ECF, and printed with vegetable soya based inks. 72