paradeofhomes/myGRhome.com - Home Builders Association of

Transcription

2015
Spring Parade of Homes
May 22 - June 6
February 13 | Spring Parade early entry rates deadline
February 27 | Spring Parade regular entry rates deadline
March 13 | Spring late entry rate and final entry deadline
Fall Parade of Homes
October 2 - 17
70
LDING SO
UI
years
THING GR
ME
T
EA
B
June 26 | Fall Parade early entry rates deadline
July 17 | Fall Parade regular entry rates deadline
July 24 | late entry rate and final entry deadline
Staff Contact
Priscilla Lyon (616) 281-2021 ext. 252
[email protected]
paradeofhomes/myGRhome.com
myGRhome.com | [email protected]
HOW CAN YOU BE A PART OF THE PARADE?
Our builders have found that the Parade of Homes is one of the most valuable marketing tools. Whether you want to sell a spec home or
generate new business the Parade of Homes is one of the best tools. With three types of entries we’ve got you covered. You too can reap the
benefits of the Parade.
New Home Entry
Remodel Entry
Any size and style of home is welcome
in the Parade of HomesSM provided it is
submitted by a licensed builder member
in good standing of the HBA of Greater
Grand Rapids. Homes entered must be
a newly constructed home, completed
by opening day, not previously occupied
and will be open for viewing the entire
duration of the Parade of Homes. Each
entry is featured in all publications and
the HBA website myGRhome.com
A remodel entry may be single room or
Designed for the builder that may have
whole home renovation project provided
sold their home or the timing is not quite
that it was started after September 1, 2013
right to have a physical presence in the
and completed by 1 p.m. October 17, 2014.
Parade. Customers will view your entry
The project must constitute a change of
online with a 360 photo tour or video tour
shape,
form
or
function
of
a
residence
and
of the home provided by the HBA. Entries
2011
2011
2011
2013
2013
2013
2013
has not been in a prior
Parade
of
Homes.
may
a new home or remodel. Each
12.5%
12.5%
12.5%be
12.5%
2011 2012
2011 2012
2011 2012
2013
2013
2013
2013
The
homes
are open
to the
public
October
entry has a listing in all publications plus
12.5%
12.5%
12.5%12.5%
17-18.
“Before”
and
“after”
photos
2011 2012
2011 2012
2011 2012
12.5%
12.5%
12.5%
12.5%
2013
2013
2013 of
2013
presence
on the HBA website
project are featured12.5%
in the Parade
Guide
12.5%
12.5%12.5% 50%
50%
50%
50%
myGRhome.com.
2011 2012
12.5%
12.5%
12.5%12.5%
2012
2012
2013
2013
and
on the website.
2014 Parade of
Total Tickets Sold
Spring 9,708
Fall 4,037
2011
2011 2012
2011 2012
2011 2012
50%
50%
50%
50%
12.5%
25%
25%
25%
12.5%
12.5%
12.5%
44%
78%
44%
78%
44% 44%
78% 78%
50%
50%
50%
50%
12.5%
12.5%
25%
25%12.5%
25% 25%
12.5%
12.5%
12.5%
12.5%
44%
78%
44%
78%
44% 44%
78% 78%
Homes Statistics
WEB50%
STATISTICS
2013-2014
50%
25%
25%
25% 25%
12.5%
12.5%
Total Tours
44%
78%
44%
78%
44% 44%
78% 78%
12.5%12.5% 12.5%12.5% 12.5%12.5%
visitors
50%
50%
25%
50% 25%50% 50%
44%
78%
44%
78%
2011 2012
2011
2012
12.5%
12.5%
2013 25%
2011 2012
2011
2013
2013
2011
2013
2013
2012
2011 2012
2011 2012
2013
2011 2012
2013
2013
2011 2012
2012
20132011
2011 2012
2013
2013
2012
2012
2012
Brought to you by:
Brought to you by:
number
number
10
COUPON
OFF
WITH COUPON
12.5%12.5% 12.5%12.5% 12.5%12.5%
25%
25%
25%
25%
25%
12.5%
12.5%
12.5%50%
25%
50%
75%
25%
100%
Signature Event Sponsor
Ticket Sponsor
%
Virtual Entry
Signature Event Sponsor
Sponsor
TicketCenter
Total Garden
and Home Department
Purchase
only.
clearance. Instore
|xeGHBA y01%368kzU
X10
OFF
transaction.
coupons.
Limit 1 coupon per
with other discount WITH COUPON
Not to be combined
25%
COUPON
Excludes
GOOD 5/23 THRU
6/14/14
Total Garden Center
and Home Department
Purchase
only.
clearance. Instore
X|xeGHBA y01368kzU
transaction.
coupons.
Limit 1 coupon per
with other discount
Not to be combined
Total Entries
FALL
36
25%
75%
75%
25%
100%
75%100%
50%
75%
25%
100% 25%50%
50%75%
25%
50%
75%
25%
100%44%
25%50%
78%
44%
50%75%
78% 100%
44%
75%100%
75%
50%
25%
25%
50%
50%
75%
25% 75%
25%
50%
25% 75%
50% 100%
25% 75%
50% 100%
75%
Fall 35,497
25%
50%
25% 75%
50%100%
25% 75%
50% 100%
75%
Household Income
$50 - $75,000
17%
$75 - $100,000 25%
$100 - $125,000 28%
$125,000+
30%
Length of Time in Home
Own Home
5 years or less 35%
85%
6-10
25%
11-14
12%
15+
28%
Data updated 2013
75%
78%
78% 44%
25%
100% 25%50%
25%
SPRING
79
50%
25%
100%
50% 50%
523,758
page
views
50%
50%
25%
44%
78% 44%
63% 75%
of
25%
100%
50%
visitors are
25%
100%
50%
75%
new
50% 100%
25% 75%
50%users
100% 75%
PARADE ATTENDANCE DEMOGRAPHICS
Attendees Age
18-24 2%
25-34 20%
35-44 21%
45-5429%
55+28%
50%
Spring
25%118,469
25%
Excludes
GOOD 5/23 THRU
6/14/14
25%
50%
50%
25%
44%
44%
50%75%
continue to
visit home
pages up to 12
78%
months after
78%the parade
78%
78% 44%
78%
44%
100%
78% 44%
75%100%
100%
myGRhome.com
100%
100%
100%
82,185
different
users
100%
100%
average
4.1 pages
per visit
INCLUDED IN ENTRY
• Full color 1/2 page sketch page in the Official Parade of Homes
GUIDE. Includes home‘s rendering, features and directions.
• Online directory of Parade Homes on www.myGRhome.com with
separate page for each home including photos, description, map
and builder contact information. Page is active until Spring of
2016.
• Option to participate in the new Shop the Parade; allow your
customers to find the products you used in your home.
• Wooden Parade sign with house number.
• An extensive mix of radio, television, billboard and print
promotion of Parade!
• FREE tickets to the Parade of Homes (10 per home.)
• Additional promotion throughout the year.
• And MUCH MORE!
10/14
2015 Spring Parade of Homes Entry Packet
[email protected] | myGRhome.com
1 Of 10
2015 PARADE OF HOMES ENTRY
Builder Member Contract
BUILDER INFORMATION
Please note that entry is not considered valid without payment in full, all entry items in checklist, and a signed Parade check-in sheet.
Company Name Builder License # Business Address City ZIP Website Phone Fax
Builder Contact Email Builder Phone # Parade Contact Email Parade Phone # Entry Type
Regular Entry Pricing
See Entry Description on page 2
ENTRY FEES
State For all Entries Received Before February 13
New Home Entry
New Home Entry (2nd Entry)
New Home Entry (3rd Entry & Up)
Remodel Entry
Remodel Entry (2nd Entry & Up)
Virtual Home Entry
Virtual Home Entry (2nd Entry & Up)
$2,500*
$2,000*
$1,500*
$995*
$895*
$1,250*
$1,000*
Late Entry Pricing
For all Entries Received between February 14-27
$3,000
$2,500
$2,000
$1,195
$1,095
$1,450
$1,200
Below please summarize the entry totals to authorize charges. Please note, this is a summary of charges for the participating builder, each charge requires
the corresponding form. (i.e. Home Info Sheet, Advertising Contract, Additional Items Order Form, etc.)
SUMMARY OF FEES
Qty
Entry Description
Price
Total
*Incentive Discount (Builders who attended the Brew & Bubbly November 6, 2014 event may receive $100 -$100.00*
off entries. Entry must be received no later than January 30 and all entry items must be received by March 13
in order to receive discount.)
TOTAL ENTRY FEES $
$95
$120
Virtual 360 Photo Tours
Virtual Video Tours
m
Advertising Items Total (Bring total from page 8)
Promotional Items Total (Bring total from page 7)
Advertising Deposit (see Rules & Regulations section V:A page 5)
$500.00
PAYMENT INFORMATION
TOTAL OTHER CHARGES $
10/14
Visa MasterCard
Discover
American Express
Check enclosed
GRAND TOTAL $
Card # V-Code Exp. Date Cardholder Name Billing AddressCity State ZIP I authorize payment for the total amount listed above and agree to abide by all rules and regulations governing the Parade of HomesSM as printed on the Rules &
Regulations and what are a part of this application. Acceptance of this application by the HBA of Greater Grand Rapids constitutes a contract.
Authorized Signature Date myGRhome.com | [email protected]
WHAT DO I NEED TO DO TO SUBMIT MY ENTRY?
ENTRY CHECKLIST:
Builder Contract
Information Sheet (1 per Home/Entry)
Payment
Rendering
Home Description
Company Logo
Proof of Liability Insurance
Map to Home
GUIDE Advertising Agreement
Member Rules & Regulations
Vendor/suppliers Shop the
Parade List
SUBMITTING YOUR ENTRY
Completed entries may be submitted in one of three ways: in person
at the HBAGGR offices (3959 Clay Ave. SW, Wyoming, 49548), via fax to
(616) 281-6002, or email to Priscilla Lyon at [email protected].
We also can accept files via Dropbox. Please share files with
[email protected].
To ensure that your GUIDE page describes your work correctly, please
submit a word document with your entry description and a high
resolution pdf, jpg or eps file of your logo and rendering.
PARADE ENTRY DEADLINES
January 30 - Spring Parade incentive entry deadline
February 13 - Spring Parade early entry deadline
Parade Refresher Breakfast
February 27 - Spring Parade standard entry deadline
Parade Refresher Breakfast
Return all items above no later than
March 13, 2014
March 13 - Final Spring Parade entry deadline
All home entry information due to HBA
Parade Orientation Breakfast*
Did you remember to...
April 3 - GUIDE advertiser deadline
Sketch page approval deadline
Initial entry page?
Read Rules and Regulations?
Initial Rules and Regulations pages?
Select your GUIDE page option? (Note:
changes may be made up to April 3.)
Submit your Shop the Parade vendor
list?
Contact Priscilla Lyon at (616) 281-2021
ext 252 or by email at [email protected]
with any questions or concerns.
June 26 - Fall Parade early entry deadline
July 17 - Fall Parade standard entry deadline
July 24 - Fall Parade final entry deadline
All home entry information due to HBA
All home entry information must be submitted to the HBA
offices by the above deadlines to receive appropriate
discounts and entry fees.
*Mandatory for those that have not had a Parade home in
the last 2 years.
10/14
2 Of 10
For office use only
SPRING PARADE HOME ENTRY
DATE RECV'D
HOME #
Information Sheet
All home information due no later than March 13, 2015
Builder/Company Name
Entry Type New Home
Property Type Single Family Virtual Entry Remodel
Condo REMODEL ENTRY
ENTRY DETAILS TO BE USED IN PARADE GUIDE
The following information will be used in all publications.
10/14
COMMUNITY NAME
HOME ADDRESS
CITY ST ZIP
A MAP INDICATING HOME LOCATION MUST ACCOMPANY EACH ENTRY.
Please indicate home's contract price range not including the lot value.
Is the home for sale?
YesNo
FOR
SALE SPECIFICATIONS
Square Feet:
$200,000 - $250,000
$250,000 - $300,000
$300,000 - $400,000
$400,000 - $500,000
$500,000 - $750,000
$750,000 - $1,000,000
$1,000,000 & up
PUBLISH PRICE RANGE IN GUIDE
Bedrooms:
Bathrooms: $150,000 - $200,000
Full Yes
No
Note: to take advantage of online sales tools a price range must be
published.
Half
DRIVING DIRECTIONS (Please use downtown/center of Grand Rapids as your reference point when writing directions.)
TIP: WE USE GOOGLE MAPS TO GUIDE CUSTOMERS TO THE HOMES DURING THE PARADE. PLEASE BE SURE YOUR HOME IS
PLACED CORRECTLY WHEN PLUGGED INTO A GOOGLE SEARCH.
HOME DESCRIPTION
Please submit your written home description in a word format document to [email protected] to be used in the official Parade of Homes
GUIDE. The 1/2 page sketch page is standard with each entry and is limited to 3 short bullet points highlighting unique features of their entry.
Builders who upgrade to a full page sketch page are limited to 6 short feature bullet points.
The main Parade contact will receive the sketch page proof for approval at no additional charge. You will be allowed one round of
changes. If you need additional changes, you will be assessed a $50 fee for the second change, $100 for the third.
Remodel Entry Type
Single Space Remodel
Approximate Value for Remodel $
Full Home Renovation
(Please note value information will not be published in the Guide)
Room(s) Affected
All remodeled entries must submit at least one (1) high resolution before photo renovation with entry. After photos will be completed by HBA
Photographer as part of the entry fee.
Remodel Entry Homeowner Agreement must accompany all remodel entries.
Initials
3 Of 10
AWARDS OF EXCELLENCE
VIRTUAL ENTRY
Company Name
I already have a Video Tour or 360m Photo tour to be used for my Virtual Entry
OR CHOOSE ONE OF THE TWO OPTIONS BELOW
I will need a Video Tour produced for my Virtual Entry (Please note, video production is included in entry fee for Virtual Entries only.)
Erin Zacek will arrange to take video of your home and create short online tour. The video tour may be easily shared on all social media
outlets and used by all electronic media outlets.
I will need a 360m Photo Tour produced for my Virtual Entry (Please note, photo tour production is included in entry fee for Virtual
Entries only.) Terrien Photography will take still photos of your home and put them together for a short online tour. The 360m Photo Tour
allows viewers to take the tour room by room.
This voluntary program is part of your entry fee. It is up to you and your home owner if
you would like to be considered for one of the following awards. Awards of Excellence are
awarded in various price categories.
Awards will be presented at the HBAGGR's 70th Anniversary Gala November 5, 2015.
Best Kitchen
Best Floor Plan Best Curb Appeal
Best Interior Elements
Best Whole Home Remodel
Best Single Space Remodel
List the exact Home Contract Price without the lot to be entered.
Yes*, I would like to include this home in the Awards of Excellence
No, I would like to opt out
*If yes, please provide a lockbox code to access your home for judging outside of Parade hours. Judging time to be determined.
Lockbox Code:
ADDITIONAL INFORMATION
Is your home Green Built Michigan certified?
YES
YES (Floor plans must be submitted with entry.)
NO
NO
UNIVERSAL
HOUSING
Floor Protection Option (choose one option)
Tour home with shoes on Booties (builder provides)
Remove Shoes
Staffing Group Preference
Yes, please have the following organization staff my home:
No preference
If you are associated with a non profit that would like to raise money for their organization, please contact Priscilla at [email protected].
Order a Video or Photo Tour
Please add the following to my entry (a choice of one (1) is already included with Virtual Entries):
360 Photo Tour
EARLY ENTRY
Does your home qualify as Universal Housing?
Video Tour
Early Entry Information
To qualify for the early entry rates, we require that you submit the builder contract and entry payment. All other information including, home
information, insurance, rendering, home description shall be submitted no later than March 13. Early entry fees and any discounts are only
applicable if all home entry information indicated on the check list is completed by the March 13 deadline.
Please return this form with the Parade of Homes Contract and payment to Home Builders Association of Greater Grand Rapids
3959 Clay Ave. SW, Wyoming, MI, 49548.
Initials
10/14
NEW IN 2015
Changes in Policies for the Parade of Homes
As always we continue to strive to improve the Parade of Homes for both the Builder and the customers who tour the homes.
This year the HBAGGR Parade Committee has implemented a few changes we want to highlight.
1
10/14
ADVERTISING POLICY
The recommendation was to create a deposit to be paid up front by the builders. Following the Parade,
the deposit would be returned based on the percentage of advertisers who are members (i.e. A home has
10 advertisers, 6 of which are HBAGGR members at the time of the Parade, the builder would receive 60%
of their deposit back.) The builders or builders representative will complete an advertisers list with the
volunteer staffing group before the end of the Parade.
See Rules & Regulations section V:A
2
BUILDER OCCUPANCY
The home must be a newly constructed home that has not been previously occupied. The builder may
have used the home as their primary residence for not more than three (3) months prior to the Parade of
Homes.
See Rules & Regulations section I
3
SPRING PARADE OF HOME HOURS
The hours of the Spring Parade of Homes have been changed to the following
Fridays- Saturdays 1-9pm
Memorial Day1-9pm
Wednesdays5-9pm
4
FALL PARADE OF HOME HOURS
The hours of the Fall Parade of Homes have been changed to the following
Fridays- Saturdays 1-8pm
Wednesdays5-9pm
5
PARADE ORIENTATION
All builders must attend at lease one (1) refresher or orientation breakfast. Entries will not be accepted
without attending.
6
SUBCONTRACTOR/VENDOR LIST
All builders must complete the Shop the Parade Subcontractor/Vendor List. Entries will not be accepted
without submitting the list.
SPRING PARADE OF HOMES
Universal Housing Guidelines
Submitting an entry for the Parade of Homes that is accessible and adaptable will show your potential clients that you are sensitive to
the individual needs of the homeowner. The Universal Design Committee encourages the design and construction of homes that are
accessible to people with disabilities and are flexible for the future.
If you are interested in additional promotion for your home and it meets Universal Housing designation guidelines, please be sure to
check the appropriate box on the Home Entry Information Sheet (pg 1).
To enter your home in the Parade with the “Universal Housing” designation the following criteria must be met.
• Accessible entrances and main floor doorways must be at least 36 inches wide with at least one zero step entrance.
• Main floor hallways must be at least 42 inches wide.
• There must be at least one bedroom and one bathroom on the first floor with a doorway at least 36 inches wide. The first floor
bathroom must have a minimum 48-inch turning radius (standard wheelchairs need a 60-inch turning radius, motorized wheelchairs
need a 72-inch turning radius).
• The kitchen must be accessible with a minimum 48-inch turning radius.
• There must be accessible electric switches on the first floor at a maximum height of 44 inches. Outlet height should be between 20
and 24 inches (dimension to the top of the box) per customer discretion.
• Submit plans for consideration by the March deadline for the Spring Parade of HomesSM and/or by the July deadline for the Fall
Parade of HomesSM.
DO YOUR VENDORS KNOW THE VALUE OF AN
MEMBERSHIP?
NOW IS THE TIME TO JOIN!
ARE YOU GROWING WITH THE HBA?
SAVE $$$ WITH AN HBA MEMBERSHIP
built in Kent County
80% Homes
are built by HBA members
Top 15 Builders
in Kent County
are HBA
members
HBA
MEMBERSHIP
+ 12%
LAST YEAR
Members
save an
average of
Average
builder
rebate of
$600
$917
per year
on gas
on new
builds
$500
Savings
on your
new GM
vehicle
Members
save an
average of
$1,000
per year on
insurance
premiums
Save up
to 22%
on your
Verizon
business
calling
plan
TOP 5 MEMBER ONLY DISCOUNTS
10/14
4 Of 10
2015 PARADE OF HOMES Member Rules & Regulations
I: BUILDER REQUIREMENTS
Builder agrees that every home entered in the 2015 Parade of Homes is a newly constructed home, not previously occupied*, or the
builder occupied the home as their primary residence for no more than three months, and will be open for viewing the entire duration
of the Parade of Homes.
Repeat entries are permitted only if the home was originally entered no earlier than three Parades (Spring or Fall) ago. An entry can be
entered as a repeat only once. All participating homes must have been built by a licensed builder member of the HBA of Greater Grand
Rapids.
SECTION A: ITEMS TO PROVIDE
Penalties and fines may be assessed based on failure to provide these items
1.On-site working toilet with toilet paper (not for public use.)
2.Table and two chairs for the volunteer staffing group.
3.Cell phone or land line available on-site all hours of the Parade in case of emergency.
4.At least one representative from Builder’s company on-site in the Parade Home at all times during all Parade hours.
SECTION B: GENERAL PARTICIPATION REQUIREMENTS
1.Obtain a certificate of occupancy for each home(s) entered by the Parade opening day.
2.Be responsible for any additional expenses incurred by HBA of Greater Grand Rapids for any public relations issues in relation to
Builder’s Parade home(s), within 30 days of receipt of the invoice (example: a sign is needed should home not open on time, or any
special notices or signage needed for explanation to the public).
3.Maintain business entity and Michigan residential builder’s license in good standing throughout the Parade.
4.Prevent the use and consumption of alcohol on the premises of Parade home(s) during operating hours of the Parade.
5.Have no public “Open House” events during the Parade of Homes
(May 22-June 6 and October 2-17, 2014).
6.Be responsible for the accuracy of all materials used to publicize its home entry, without limitation to the map to Parade home(s),
and GUIDE listing.
7.Maintain an active, in good standing, builder membership at the HBA of Greater Grand Rapids throughout the duration of the
Parade of Homes.
8.Pay in full any outstanding balance (either for membership dues, advertising, etc.) with the HBA of Greater Grand Rapids.
Membership dues must be paid through June 2015 by May 1, 2015 for the Spring Parade, or through October 2015 by September
1, 2015 for the Fall Parade.
9.Listing in Parade Guide and in all publicity materials shall appear as company’s membership name, which must match name of
builder's license.
10.Display the official Parade of Homes number sign outside of the Parade Home. (Note: must be placed in accordance with local sign
ordinances - see your local government for rules). This sign will be furnished by HBA of Greater Grand Rapids and shall be returned
after the Parade.
11. Abide by all advertising requirements (see SECTION V)
12.Refrain from distributing free tickets or allowing unpaid entry to home(s) during the hours of the Parade promotion.
13.Provide access to home(s) for judging of the Awards of Excellence during a period of non-Parade hours if elected to participate.
14.Sign-off on home checklist administered by the volunteer staffing group prior to Parade opening day.
15.Attend either an orientation or refresher breakfast each year. The orientation breakfast is mandatory for any builder member
company that has not entered a Parade of Homes since spring of 2012. For builder member companies who have entered homes
in Parade of Homes after spring of 2012, the builder must send one representative to one of the scheduled refresher breakfast
events (see deadlines) or schedule an individual refresher meeting with the HBAGGR staff.
16.Submit a list of subcontractors and vendors associated with the Parade entry. For builders with multiple entries, only one list need
be provided.
II: FEE STRUCTURE & DEADLINES
The fees to participate in any of the Parades of HomesSM are listed on the Builder Member Contract form and include a maximum
refundable $50 deposit for the wooden numbered Parade of HomesSM sign per home. If any home is withdrawn from the Parade after
the deadlines listed, not ready to be open to the public by opening day and time, or any other rule stated herein is not adhered to,
the privilege of participating in future Parades may be lost for as long as two (2) years, and additional fines and/or penalties may be
imposed against the builder per the Parade of Homes Committee. For any home to be withdrawn from the Parade, a written request
from the builder must be submitted to the HBA of Greater Grand Rapids and signed off on by the HBA of Greater Grand Rapids staff.
Absolutely no refunds are given after the late entry deadline.
10/14
I have read and understand the terms and conditions of the Rules & Regulations
Initials__________________
5 Of 10
Spring Parade of HomesSM Deadlines
Early Entry Deadline
5 p.m. on February 13, 2015
Parade Entry Deadline
5 p.m. on February 27, 2015
Final Entry Deadline and
Deadline for Changes & Substitutions 5 p.m. on March 13, 2015
III: REQUIREMENTS FOR EACH ENTRY
The following items must be submitted to the HBA of Greater Grand Rapids in order to be considered a complete entry met by the
deadlines above:
1.Completed and signed Builder Member Contract. (pg 1)
2.Completed Information Sheet for each Parade home. (pg 2)
3.Full entry fees.
4.Proof of Liability Insurance naming the Home Builders Association of Greater Grand Rapids as additional insured for at least $1,000,000
coverage, paid through last month of the Parade you are participating in.
5.Map for each Parade home with location clearly marked (plat maps are welcome) and written directions on the Information Sheet (pg
2).
6.Front elevation image in high resolution (300 DPI) EPS, TIF or JPG file format or a repeat rendering with notice of which Parade last
utilized in digital format; rendering will be pictured in GUIDE as it is submitted. No renderings will be redrawn or altered.
7.¼” finished scale floor plan(s) as required by Green Built or Universal Design designations if applicable.
8."The List" subcontractor/vendor associated with the homes.
IV: HOME REQUIREMENTS
Any size and style of home is welcome in the Parade of HomesSM if submitted by a licensed builder member in good standing of the HBA
of Greater Grand Rapids. There is no stipulation on location or price range of the home. All homes entered must be completed by opening
day and time of the Parade in which home is entered.
SECTION A: FINISHING REQUIREMENTS
1. Have Parade home(s) completed by the event opening, and open to the public the entire duration of either the Spring or Fall Parade of
Homes.
2. The “primary living areas” must be open for viewing by the public.
3. The front and side yards must be landscaped with the rear yard in the final grade stage.
4. Driveways, sidewalks and garages must be free from hazardous debris.
5. Landscaping must be done with a “finished look” including shrubs or flowers by the home, giving it an aesthetically pleasing
appearance. Plain dirt from the street to the house is not acceptable.
6. The Parade home may not be situated on a piece of property open commercially to the public (i.e. built in a mall, courtyard, parking lot
or sales lot).
SECTION B: FLOOR PROTECTION REQUIREMENTS
Builders must choose one of three Floor Protection options:
1. Visitors may tour home with shoes on.
2. Visitors will be provided with footies to go over shoes at Builder’s home. (For good hygiene, safety and aesthetic appeal, Builders are
strongly encouraged to purchase new footies each Parade.)
3. Visitors will need to remove their shoes to enter Builder’s home. (Considered a “no shoes” home and so noted with an asterisk (*) in the
Parade Guide and on the Parade tickets.)
SECTION C: PARADE SIGNAGE REQUIREMENTS
The official wooded Parade of Homes number sign must be used outside of the Parade Home (Note: must be placed in accordance with
local sign ordinances - see your local government for rules). This sign will be furnished by HBA of Greater Grand Rapids and is expected to
be returned. In addition:
1. Builders may use a sign, not to exceed 16 square feet, with their corporate name and information and one exterior realtor sign if the
home is for sale.
2. Signs may be used prior to the Parade of Homes indicating that it is a “Future Parade Home” and/or realtor signs indicating the home is
for sale.
3. Beginning the morning of the Parade of Homes only official Parade signs, one exterior realtor sign indicating the home is for sale,
member advertising signs, and Builder signs may be used. Nonconforming signs will be removed by the Parade Committee and/or
HBA of Greater Grand Rapids staff.
4. The Builder shall have the option to purchase directional signs that are to be used to indicate the best way to get to the home from the
nearest main road. The Builder is also responsible for placement and collection of these signs. All signs must be removed by the Friday
following the end of the Parade. Note: Builder is responsible for compliance with local sign ordinances and regulations.
Initials__________________
10/14
6 Of 10
V: HOME ADVERTISING REQUIREMENTS
SECTION A: MEMBER ADVERTISING
All interior & exterior advertising/signage are allowed at the Builder's discretion. A $500 deposit per Parade entry is required at time
of entry, and must be paid by the builder entering the home or remodel. The deposit will be returned to the builder after the event
concludes, based on the percentage of home-advertisers that are active members of the Home Builders Association of Greater Grand
Rapids as of (May 22, 2015). Advertising includes, but is not limited to: interior signs, exterior signs, brochures, business cards, banners,
etc. For example, if the home has 10 advertisers, and 7 of which are HBAGGR members, then the builder would receive 70% ($350) of their
deposit back after the event.
If the Parade home is an active for sale listing and represented by a Realtor, the one exterior realtor sign indicating the home is for sale and
the one page realtor home information sheet are permitted without being included in the member/nonmember advertiser list, and will
not be factored in as an advertiser that would impact the deposit returned to the builder.
The builder or builder’s representative must sign off on an advertiser list with the volunteer staffing group before the final day of the event.
Any advertising posted in home will be noted on the advertiser list and provided to the staff at the HBAGGR. The list provided to the HBA
will be used to determine the ratio of member to nonmember advertisers, and to calculate the deposit amount returned to the builder.
If the advertiser list is not signed by the builder or builder’s representative, then the builder will not receive any amount of the deposit back
after the event.
If the builder does not have any advertising in the home, other than the builder company information, the full deposit will be returned
after the event.
SECTION B: PARADE HOME PUBLICITY
Builder agrees to abide by all publicity rules. No Parade entry may be used for public fundraising or builder promotional activities or
events prior to it first being shown to ticketed Parade participants. After the first day of the Parade the builder is permitted to hold private
showings or private events providing the event does not fall on a scheduled Parade day.
VI: GENERAL TERMS
SECTION A: INDEMNIFICATION
Builder agrees to indemnify, save and hold HBA of Greater Grand Rapids forever harmless from any and all liability, fees, penalties, causes
of action, suits, costs, legal fees, claims, judgements or damage arising out of any injury to persons or property or any violation of any law
or ordinance occasioned by the negligence or omission of Builder its agents, officers, directors, members, employers and/or contractors
in relation to Builder’s participation in the Parade of Homes. To strictly comply with the applicable terms and conditions contained in
this agreement between HBA of Greater Grand Rapids and Builder. By participating in the Parade of Homes, Builder for and on behalf of
itself, its employees, agents, officers, directors, members and invitees, releases and waives any and all claims, demands or actions against
HBA of Greater Grand Rapids and its respective officers, directors, employees and agents resulting from any act or omission of Builder, its
employees, agents or invitees.
SECTION B: OTHER REGULATIONS
Any and all matters not specifically covered by the preceding rules and regulations shall be subject solely to the discretion of HBA of
Greater Grand Rapids. HBA of Greater Grand Rapids shall have sole authority to interpret, amend, and enforce these rules and regulations;
provided Builders receive notice of any amendments when made. Each Builder, its employees, officers, directors, members and agents
agrees to abide by the foregoing rules and regulations and by any amendments or additions thereto. Builders or their representatives who
fail to observe these conditions of contract or who, in the sole discretion of HBA of Greater Grand Rapids, conduct themselves unethically
may be immediately dismissed from the Parade without refund or other appeal.
SECTION C: NON-COMPLIANCE
Failure to comply with any of the rules, agreements, terms or conditions of this contract could result in a ban on participation in the
Parades of Homes for up to two (2) years, as well as additional financial penalties. Imposition of the penalties is solely at the discretion of
the HBA Parade of Homes Committee and the HBA Board of Directors. All penalties and fines will be assessed after consideration given
by the Parade of Homes Committee. Penalties not paid by the issued timeline will result in suspension of HBA of Greater Grand Rapids
membership status and benefits until all fines are paid in full.
VII: REMODEL REQUIREMENTS
SECTION A: ADDITIONAL REMODEL ENTRY REQUIREMENTS
Entries for the Spring 2015 Parade of Homes must be a project(s) that was started after September 1, 2014 and completed by 1 p.m. June 5,
2015. This project (s) constitutes a change in shape, form or function of a residence, and has not been a prior Parade of Homes.
Submit a “before” photo with entry and understand that an “after” photo of project will be taken by a HBAGGR photographer no later than
eight (8) weeks prior to the beginning of the Parade. After photos must be submitted no later than August 3, 2014 in order for them to be
included in the Guide. If project is unavailable to be photographed during the time specified, an alternative option must be provided by
the builder. These photos will appear in the Guide and on the website.
10/14
Initials__________________
7 Of 10
SPRING PARADE OF HOMES REMODEL ENTRY
Homeowner Agreement
Participation Rules for Homeowners
1. I understand that a photo of my project will be taken by an HBAGGR photographer. This will be published on the HBAGGR website
as well as in the official Parade of Homes Guide.
2. I agree that my project(s) started after September 2014 and will be completed by 1 p.m. of opening day of Parade. The project(s)
entered constitute a change in shape, form or function of a residence, and has not been in a prior Parade of HomesSM.
3. I understand that my builder/remodeler will be at the home during all hours of the Parade as well as a non-profit staffing group.
4. I understand that if my builder/remodeler withdraws from the Parade after the assigned deadlines, or does not open my entry by
the opening day and time of the Parade, their entry fee and the privilege of participating in future Parade of Homes may be lost to
them for as long as two years with possible additional financial penalties.
5. I understand that consumption or serving of any alcoholic beverage will not be served at my Parade Home without written consent
of the remodeler, homeowner as well as the HBAGGR.
6. I agree not to publicize the project(s) entered to the public, or media, to hold a public open house prior to the Parade of Homes,
prior to the opening of the event. Official signs signifying that the home will be in the upcoming Parade of Homes are acceptable.
The purpose of this rule is to not “scoop” the promotion.
7. I agree not to advertise or promote any vendors, subcontractors, and/or suppliers within the premises of my home that are not
members in good standing of the HBAGGR.
Homeowner Agreement/Remodel Entry
I,
, hereby agree to
(Homeowner’s Name)
allow my home to be entered in the 2015 Parade of Homes and agree to abide by all participating rules for the Parade of Homes.
I understand my home will be open to the public during the following Parade(s):
Spring Parade of Homes
Fall Parade of Homes
Friday, June 5 from 1-9 pm
Friday, October 16 from 1-8 pm
Saturday, June 6 from 1-9 pm
Saturday, October 17 from 1-8 pm
I will permit the builder,
, to be in charge of my
home during these hours and to provide at least one person in every major area of my home open to the public for promotion and
safety purposes.
I verify that my remodeling project was completed after September 2014 and is the work of the Contractor noted above.
Signed:
Date:
Home Address:
City:
Phone:
HOME BUILDERS ASSOCIATION
OF GREATER GRAND RAPIDS
Home Builders Association of Greater Grand Rapids
3959 Clay Ave SW,Wyoming, MI 49548
Phone: (616) 281-2021 | Fax: (616) 281-6002
Email: [email protected]
10/14
VIRTuAL ENTRY
VIEW
ONLINE
VIRTUAL
TOUR
AVAILABLE ONLINE ONLY
V7
VIRTUAL ENTRY
VIEW ONLINE ONLY
SPECIFICATIONS
Square Feet: 2,016
Bedrooms: 4
Bathrooms: 2 Full, 1 Half
Price Range: $250,000 - $300,000
HOME OVERVIEW
Dave Visser Builder
Dave Visser
[email protected]
(616) 791-8899
www.davevisser.com
SCAN HERE
TO VIEW
VIRTUAL TOUR
Dave Visser welcomes you to the 2014 spring parade of homes. Enjoy this four bedroom designed for the family. The
main floor offers a granite kitchen, barn style sliding door,cozy fireplace with ledgestone surround. The home offers a
second floor laundry with wainscoating, custom built in lockers, and cathederal ceilings. You don’t want to miss this
home!
“The consumers are doing their homework and
researching online. We need to make sure that
they can find us and the Virtual Home Entry is the
perfect option. It allows consumers to do their
research in the comfort of their own home. I have
received numerous qualified leads since I started
using the virtual entries.
Maybe you want to showcase a new
home or a remodeled home you
completed a couple of years ago?
ENTER THE HOuSE AS
A VIRTuAL ENTRY!
Why a Virtual Entry?
•
Designed for the builder that may have
sold their home or the timing is not quite
right to have a physical presence in the
Parade.
•
It is important to commit to the entry and not
just do it once, repetition is key. I’ve had the best
results when I enter a Virtual Entry similiar to one
I’m currently working on so that customers can
still touch, see and experience my work.”
Patrons view your entry online with a
complete 360o photo tour or a video tour
of the home provided by the HBA (fee for
tour is included in Parade entry fee.)
•
Receive a listing in the official Parade
GUIDE, just like any new home entry.
•
Receive a listing in the Parade Preview.
Dan Boverhof
Boverhof Builders
•
Use your 360o photo tour or video tour for
future marketing opportunities, it is yours
to keep!
•
Free up your time by using the internet to
showcase your entry. No need to staff a
physical home.
•
Drive more qualified traffic to your
website.
•
Your Virtual Tour remains on the HBA
website for one year!
Two Ways to Participate
360 Photo Tour
Terrien Photography will take still photos of your
home and put them together for a short online tour.
Video Tour
A 2-3 minute video tour of the home which may be
used for promotional purposes.
Entry Fee includes one of the above.
10/14
Want the exposure of the 2015
Parade of Homes but the project
won’t be ready for the Parade?
Entry Fee $1,250
For more information visit our website at
www.myGRhome.com, give us a call at
(616) 281-2021 or contact Priscilla at
[email protected].
8 Of 10
SPRING PARADE HOME ADDITIONAL ITEMS
Order Form
Builder/Company Name
Contact
Phone
Email
AVAILABLE SIGNAGE
QTY
ARROW SIGNS
Material/Cost
Total Cost
Check One:
Wood ($52)
Coraplast ($22)
Copy: Parade of Homes with an arrow. Comes with H-stake.
Specs: 24” x 24” With with red lettering available in two materials.
STAKES
Metal ($12)
Additional metal T-stakes area available at $12 each..
fuTuRE PARADE HOME
Copy:
“Future Parade Home by” with space for
company name and phone number.
Specs: 24” x 24” comes with metal “T” stake
FUTURE PARADE HOME BY
Wood $65
BUILDER NAME
BUILDER PHONE
THIS HOME BuILT BY HBA MEMBER
Copy:
“This home built by HBA Member” with space for
company name and phone number
Specs: 24” x 24” comes with metal “T” stake
THIS HOME BUILT BY
HBA MEMBER
Wood $65
SPOELMA
BUILDERS
616-953-2382
BOOTIES
Shoe covers come in two sizes, XL fits men’s size 11-13, Universal fits men’s
size up to 10. 300 covers per case.
Check One:
XL ($40)
Universal ($40)
NAME TAGS
Copy: Your Name, Company name and logo
Specs: 2 15/16” x 1 3/16” Option of pin, clip or
magnetic fittings. Scratch and
fade-proof polyurethane coating.
Your Name
Logo Company
MEMBER
Check one
Magnetic ($14)
Pin ($12)
Clip ($12)
Please place this total on your Builder Member contract under “Summary of Fees.”
10/14
82015
Of 9Spring Parade of Homes Entry Packet
SPRING PARADE OF HOMES OFFICIAL GUIDE
Builder Advertising Agreement
9 Of 10
AD
DEADLINES
GUIDE
APRIL 3
Company Name:
Contact Name:
Phone:
Email:
UPGRADE OPTIONS (See reverse side for examples of upgrade options)
Option 1: Upgrade from 1/2 to Full Page Sketch
Option 1a: Upgrade from 1/2 to Full Page Sketch using Early Entry incentive
Option 2: Full Facing Ad Page
Option 3: Full Page Sketch and Full Facing Ad Page
$195
$0
$395
$590
HOME ADDRESS
TOTAL
UPGRADE OPTION
SUBTOTAL
ADVERTISING DESIGN FEES
RATE
Quarter page ad & smaller
Half page ad & larger
Photography
$35
$65
$75/hr
QUANTITY
SUBTOTAL
Please place this total on your Parade Entry Contract under "Summary of Fees" on page 1
TOTAL DUE
$
CONTACT INFORMATION
Brad Uhl: advertising and deadlines
Tanya Gonzalez: ad edits, approvals, design
AD SPECS
Image Area
Trim Size
Bleed
(616) 329-9320
(616) 281-2021 ext 251
[email protected]
[email protected]
DEADLINES
7.875”h x 10.25”w
8.375”h x 10.86”w
8.875”h x 11.25”w
Spring Parade GUIDE
Friday, April 3, 2015
Camera ready materials must be provided in a digital format. The preferred format for four-color digital advertisement is hi-res Adobe Acrobat PDF file
format.
• All fonts and images must be embedded.
• All images embedded in files must be a minimum of 300 ppi (pixels per inch) or 300 dpi (dots per inch).
• Color images must be CMYK.
• One time proofing will be provided to make minor corrections. $50 for the second proof, $100 for each additional proof.
10/14
SPRING PARADE OF HOMES OFFICIAL GUIDE
Builder Advertising Options
Select your option
on the Advertising
Agreement*
Upgrade
Option
Entry Fee Includes
1/2 Page Sketch Page
1
55
55
FOR
SALE
FOR
SALE
Upgrade to Full Page Sketch for only $195!
55
FOR
SALE
HOME SPECIFICATIONS
HOME SPECIFICATIONS
Square Feet: 5,200
Bedrooms: 5
Bathrooms: 3.5
Price Range: $500,000-$750,000
Square Feet: 5,200
Bedrooms: 5
Bathrooms: 3.5
Price Range: $500,000-$750,000
PINE BELLE DEVELOPMENT 7000 Forest Ct. NE Rockford, 48777
MAP 3
MAP 3
HOME FEATURES
A mix of modern and rustic this home has been
designed to accommodate life changing circumstances.
US 131 to West River Dr. NE east,
Cannonsburg Rd. NE, South into
Pine Belle Development, first left
onto Forest Ct.to home.
Raymar Homes strives to be recognized as an
ethical, high quality and innovative builder of
custom homes and renovations. Our systems
approach to building will provide a remarkable
experience and create a beautiful, comfortable,
and energy efficient home that will be
thoroughly enjoyed for years to come.
• Easily accessible: no step entry from the garage,
wide doorways, wide hallways
• Energy efficient building techniques for superior energy performance (ICF foundation, foam
insulation)
• Custom cabinets with cutting edge materials
• Barn wood fireplace surround
• 7” wide plank flooring
• Galvanized steel deck joists for long term durability
Raymar Homes
Jack Sprat
[email protected]
(616) 700-3000
www.raymarhomes.com
*Please note which option you are selecting for
each entry submitted.
Raymar Homes loves building homes as unique as
our clients! We look forward to seeing you.
SNAP HERE FOR
HOME INFO & MAP
a beautiful, comfortable, and
energy efficient home that will be
thoroughly enjoyed for years to
come.
Raymar Homes
Jack Sprat
[email protected]
(616) 700-3000
www.raymarhomes.com
MAP 3
HOME FEATURES
A mix of modern and rustic this home has been designed to accommodate life changing circumstances.
• Easily accessible: no step entry from the garage, wide doorways, wide hallways
• Energy efficient building techniques for superior energy performance (ICF foundation, foam insulation)
Raymar Homes loves building homes as unique as our clients! We look forward to seeing you.
SNAP HERE FOR
HOME INFO & MAP
Upgrade to Full Facing Page with Standard Sketch Page for only $395
2
Looking to Buy?
Why First Time Home Buyers Should
Buy Now
UPGRADE OPTIONS
Upgrade from 1/2 to Full Page Sketch: Full Facing Page Ad: Full Page Sketch and Full Facing Page: HBA Builder Member Full Page Ad
(not in Parade): Square Feet: 5,200
Bedrooms: 5
Bathrooms: 3.5
Price Range: $500,000-$750,000
PINE BELLE DEVELOPMENT 7000 Forest Ct. NE, Rockford, 49306
• Energy efficient building techniques for superior energy performance (ICF foundation,Raymar
foam Homes strives to be recognized as an
insulation)
ethical, high quality and innovative builder
of custom homes and renovations. Our
systems approach to building will provide a
• Galvanized steel deck joists for long term duremarkable experience and create
rability
Raymar Homes
Jack Sprat
[email protected]
(616) 700-3000
www.raymarhomes.com
SNAP HERE FOR
HOME INFO & MAP
Upgrade
Option
HOME SPECIFICATIONS
HOME FEATURES
$195
$395
$590
Call for a free estimate today!
616.361.5145
www.facebook.com/lighthousecabinets
$750
With the economy and housing market still recovering, some potential first-time
home buyers may be hesitant to invest in a new home. Yet there are several reasons
why now is a great time for Millennials and other first-time home buyers to start
building their American Dream.
Interest rates are low - Today’s historically low interest rates are helping firsttime home buyers find affordable housing options. Average weekly interest rates for
a 30-year fixed mortgage remain under 4.5%. It’s important to keep in mind that
interest rates are sensitive to market forces and can change quickly.
Huge down payments are not necessary - While lenders are looking more
closely at borrowers today than in recent years, there are options for purchasing
your first home without a 20% down payment. For example, the Federal Housing
Administration (FHA) offers loans to first-time home buyers with down payments
as low as 3.5%. To ensure that the financing process goes smoothly, buyers should
consider pre-qualifying for a mortgage and have a financing commitment in place
before shopping for a new home.
New homes are built to fit your lifestyle - Designed to accommodate
today’s busy lifestyles, new homes – feature open floor plans, flexible spaces, lowmaintenance materials and other amenities that appeal to younger buyers.
With energy costs near the top of consumer concerns, it’s good to know that
new homes may contain innovative materials and construction techniques that make
today’s new homes more energy efficient than homes constructed a generation ago.
Not only can they be more affordable to operate, new homes also are significantly
more resource efficient and environmentally friendly.
Technology makes house shopping fun and easy - Today’s tech-savvy home
buyers use mobile apps to quickly gather all of the key information on a property and
to see extensive photos from their cell phones or tablets. For example, Homesnap
allows you to snap a picture of any home and get all the relevant property details,
including any interior photos for homes on the market. Realtor.com is a popular app
because it generally contains the most accurate information gathered from more
than 800 local MLSs (multiple listing services).
Owning a home can help families build wealth and combat rising rents
- For most Americans, homeownership is a primary source of net worth and is
an important step in accumulating personal financial assets over the long term.
Americans have more than $10.8 trillion of equity in their homes. At the same time,
rent prices continue to climb – 2.8 percent in 2013. That makes now a great time to
start investing in your future – instead of your landlord’s.
55
FOR
SALE
HOME SPECIFICATIONS
Square Feet: 5,200
Bedrooms: 5
Bathrooms: 3.5
Price Range: $500,000-$750,000
MAP 3
HOME FEATURES
Raymar Homes
Jack Sprat
[email protected]
(616) 700-3000
www.raymarhomes.com
• Energy efficient building techniques for superior energy performance (ICF foundation, foam
insulation)
SNAP HERE FOR
HOME INFO & MAP
DEADLINE: FRIDAY, APRIL 3
OR do it ALL with a Full Page Sketch & Full Facing Page for $590
Upgrade
Option
55
FOR
SALE
3
HOME SPECIFICATIONS
PINE BELLE DEVELOPMENT 7000 Forest Ct. NE, Rockford, 49306
Call for a free estimate today!
616.361.5145
www.facebook.com/lighthousecabinets
ethical, high quality and innovative builder
of custom homes and renovations. Our
systems approach to building will provide a
remarkable experience and create
a beautiful, comfortable, and
energy efficient home that will be
thoroughly enjoyed for years to
come.
Raymar Homes
Jack Sprat
[email protected]
(616) 700-3000
www.raymarhomes.com
Square Feet: 5,200
Bedrooms: 5
Bathrooms: 3.5
Price Range: $500,000-$750,000
MAP 3
HOME FEATURES
A mix of modern and rustic this home has been designed to accommodate life changing circumstances.
• Easily accessible: no step entry from the garage, wide doorways, wide hallways
• Energy efficient building techniques for superior energy performance (ICF foundation, foam insulation)
Raymar Homes loves building homes as unique as our clients! We look forward to seeing you.
SNAP HERE FOR
HOME INFO & MAP
10/14
the
Maximize your Parade marketing opportunities and reach out to your target
audience long after the Parade Homes have been turned over to their owners!
The Shop the Parade feature is
designed to bring more traffic
to your Parade website page by
showcasing your vendors. Many
of those that tour your home are
curious where the products used in
your home came from...we will use
photos supplied by our members
to help parade patrons find the
vendors for the products that
peaked their interest during the
parade!
This feature is online at mygrhome.com/
paradeofhomes.
Visitors will be able to search both by
Parade home and by vendor for products
they saw in the homes.
Here is where we need your help. To
make this work, we need the photos!
These photos and your list of product
suppliers can then be tagged on the
website!
For example, if you are supplying the
furniture for the home, send us a photo
of the living room, and we will “tag” you
on the photo. That way, more potential
customers will be able to connect with
you for the products you supplied in the
Parade of Homes!
This is a feature for HBA
members only... so Associates
- take advantage of this great
benefit! Shop the Parade is
your chance to help parade
goers find your products.
10/14
“tag The
dire s” lin
ks
ctly
web to you
r
site
!
10 Of 10
SHOP THE PARADE
Subcontractor/Vendor List
Please provide the subcontractors/vendors for each Parade home entered. Entries will not be accepted without contractors.
Builder/Company Name Parade Contact
Home Address
Subcontractor/Trade Professionals
Company Name
Contact Info
Architects/Designers
Brick, Stone & Masonry
Carpentry
Concrete & Cement
Drywall & Plaster
Electrical Contractors & Suppliers
Insulation
Interior Design/Designer
Kitchen & Bath
Landscaping & Lawn Sprinkling
Painting
Plumbing & Septic
Siding & roofing
Other
Professional Services
Real Estate Agent
Title Company
Other
Retailers
Appliances
Audio-Video Retailer
Building Materials
Carpet & Floor Covering
Decorative Hardware
Garage Doors
Home Furnishings
Lighting Fixtures
Window Coverings
Other
10/14

paradeofhomes/myGRhome.com - Home Builders Association of

Transcription

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