2016 Media Kit

Transcription

2016 Media Kit

2016 Media Kit
marthastewartweddings.com
2016 Media Kit
MARTHA STEWART WEDDINGS HAS CONSISTENTLY OUTSOLD ALL OTHER
BRIDAL MAGAZINES ON THE NEWSSTAND SINCE 2006
AAM CIRCULATION
JUNE 2015 (1H 2015) NEWSSTAND PAID
SINGLE COPY
INDIVIDUAL SUBSCRIPTION
INDIVIDUAL TOTAL
PAID CIRCULATION
Martha Stewart Weddings 83,372 106,959
190,331
Brides
71,958 114,091 186,049
The Knot
71,704 5,655
77,359
Bridal Guide
42,134 15,831
57,965
Source: Alliance for Audited Media (AAM) formerly ABC, June 2015
To inquire about advertising with Martha Stewart Weddings or marthastewartweddings.com, please contact
Jennifer Marder, Associate Publisher, at [email protected] or 212-455-1264.
2016 Media Kit
MARTHASTEWARTWEDDINGS.COM
Monthly unique visitors Monthly page views 589k
6.8mm
OUR READERS INTERACT WITH
THE BRAND ANYWHERE THEY CAN
INSTAGRAM
338,000+ followers
PINTEREST
•262,000+ followers
•#1 in pins, repins, likes and impressions
compared to competitor websites
FACEBOOK
177,900+ likes
TWITTER
162,000+ followers
Source: Curalate, Brand Page Traffic , 01/02/15–04/02/15;
Competitive Set Used: Bridal Guide, The Knot, WeddingWire, Brides
2016 Media Kit
PORTRAIT OF THE MARTHA BRIDE
Whether in-book or online, Martha Stewart Weddings
readers strive to create one-of-a-kind celebrations
filled with the personal touches that result in a truly
unforgettable occasion for themselves and their guests.
Median Age
31
Median HHI
$110,714
HHI $75,000+
79%
HHI $100,000+
56%
Median Wedding Size
130 guests
Median Length of Engagement 16 months
Will design, customize, and/or
make components of the
ceremony or reception
98%
Take an active role in every
decision concerning her wedding
99%
Influences friends/shares
advice on wedding planning
65%
Source: Martha Stewart Weddings Q1 2015 Bridal Study
To inquire about advertising with Martha Stewart Weddings
or marthastewartweddings.com, please contact
Jennifer Marder, Associate Publisher, at
[email protected] or 212-455-1264.
2016 Media Kit
ON-SALE, CLOSING & MATERIAL DATES
Print and Ipad Editions
SPRING WEDDINGS 2016
National Ad Close: December 1
Material Due Date:
December 1
On-Sale Date:
March 2
Off-Sale Date:
June 1
REAL WEDDINGS, SPRING 2016
National Ad Close: January 18
Material Due Date: January 18
On-Sale Date: April 4
Off-Sale Date: July 4
SUMMER WEDDINGS 2016
National Ad Close: March 14
Material Due Date: March 14
On-Sale Date: May 30
Off-Sale Date: September 5
FALL WEDDINGS 2016
National Ad Close: June 13
Material Due Date: June 13
On-Sale Date: September 5
Off-Sale Date: December 26
REAL WEDDINGS, FALL 2016
National Ad Close: August 15
Material Due Date: August 15
On-Sale Date: November 9
Off-Sale Date: February 6
WINTER WEDDINGS 2016/2017
National Ad Close: October 10
Material Due Date:
October 10
On-Sale Date: December 26
Off-Sale Date: February 27
2016 Media Kit
NATIONAL ADVERTISING RATES
Effective with Spring 2016 issue
NATIONAL COLOR RATES 1x
Full Page$47,100 2/3 Page
$37,600 1/2 Page
$29,400 1/3 Page
$21,200
NATIONAL B&W RATES
Full Page
2/3 Page
1/2 Page
1/3 Page
1x
$32,900 $26,400 $20,500 $14,800
PREMIUM PAGES
Cover 2 (25% premium) Cover 3 (10% premium)
Cover 4 (30% premium) 1x
$58,900
$51,800 $61,200
All rates are gross full page rates; rates effective January–December 2016
2016 Media Kit
REGIONAL ADVERTISING RATES
Effective with Spring 2016 issue
REGION
EAST
Connecticut, Delaware, Maine, Maryland,
Massachusetts, New Hampshire, New Jersey,
New York, Pennsylvania, Rhode Island, Vermont,
Washington DC
PAID
% TOTAL
OPEN
CIRCULATION CIRCULATION
GROSS RATE
32,100 17.4%$9,360
GREAT LAKES
29,500 16.0%$9,360
CENTRAL 31,700 17.1%$9,360
WEST
38,100 20.6%$10,230
SOUTH
52,800 28.5%$13,085
Illinois, Indiana, Michigan, Ohio, Wisconsin
Arkansas, Iowa, Kansas, Louisiana, Minnesota, Missouri,
Nebraska, North Dakota, Oklahoma, South Dakota, Texas
Alaska, Arizona, California, Colorado, Hawaii, Idaho,
Montana, Nevada, New Mexico, Oregon, Utah,
Washington, Wyoming
Alabama, Florida, Georgia, Kentucky, Mississippi,
North Carolina, South Carolina, Tennessee, Virginia,
West Virginia
INTERNATIONAL
800 0.4%N/A
Canada & Other
TOTAL
185,000100%
All rates are gross full page rates; rates effective January–December 2016
2016 Media Kit
GENERAL ADVERTISING CONDITIONS
MEREDITH CORPORATE PRINT ADVERTISING TERMS & CONDITIONS
The following are certain terms and conditions governing
advertising published by Meredith Corporation
(“Publisher”) in the U.S. print edition of Martha Stewart
Weddings magazine (the “Magazine”), as may be revised
by Publisher from time to time. For the latest version, go
to mslomediakit.com. For Publisher’s Digital Editions
Advertising Terms and Conditions, go to http://meredith
tabletmedia.com/sfp/terms-conditions.php. Submission
of insertion order for placement of advertising in the
Magazine constitutes acceptance of the following terms
and conditions. No terms or conditions in any insertion
orders, reservation orders, blanket contracts, instructions
or documents that conflict with or alter these terms and
conditions will be binding on Publisher, unless authorized
in writing by a senior executive of Publisher.
Agency Commission and Payment
1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement.
2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment.
3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply.
4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents.
5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within ten (10) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency.
6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on ad space charges may not be applied to production charges.
7. Advertiser shall pay all international, federal, state and
local taxes on the printing of advertising materials and on the sale of ad space.
Cancellation and Changes
1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or
advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable.
2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the
Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion.
3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will
announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates.
Publisher’s Liability
1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.
2. Publisher is not liable for any failure or delay in
publishing in the Magazine any advertisement submit
ted to it. Publisher does not guarantee positioning of
advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the
advertisement appears.
2016 Media Kit
GENERAL ADVERTISING CONDITIONS CONT.
3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error.
In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, includ
ing, but not limited to, lost income or profits.
Miscellaneous
1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a) claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or
(b) the failure of such advertisement to be in
compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states or subdivisions thereof.
2. In the event the Publisher provides contest or sweep
stakes management services, email design or
distribution or other promotional services in connec-
tion with advertisements placed in the Magazine, agency and advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, agency and advertiser jointly and severally shall
indemnify and hold harmless Publisher from and against any Losses arising from such materials,
products or services, including, but not limited to, those arising from any Claims.
3. Publisher’s acceptance of an advertisement for
publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use.
4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter.
5. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may disclose any such information without obtaining Publisher’s prior written consent.
6. This agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or
proceeding in such courts.
Additional Copy and Contract Regulations
1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries
a coupon.
2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher.
3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher.
4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate.
2016 Media Kit
GENERAL ADVERTISING CONDITIONS CONT.
5. If a third party either acquires or is acquired by
advertiser during the term of an insertion order, any advertising placed by such third party in an issue of
the Magazine that closed prior to the date of the
acquisition will not contribute to advertiser’s
earning discounts.
Rebates and Shortrates
Publisher shall rebate advertiser if advertiser uses more ad
space than the quantity of space on which billed ad rates
were based. Failure to use all such ad space shall result in
higher ad rates. In such event, advertiser will be shortrated and owe Publisher an additional sum based on the
difference between the billed rates and higher rates.
2016 Media Kit
PRINT MECHANICAL SPECIFICATIONS
Send all contracts and insertion orders to:
Courtney Thompson
[email protected]
tel: 515.284.2378
included but not in the “live” image area or “bleed” area.
Send all printing materials to:
MARTHA STEWART WEDDINGS
Julee Evans
1716 Locust St LN122, Des Moines, IA 50309
[email protected]
tel: 515.284.3531 fax: 515.284.2709
• Partial page ads should be build to 100% of their actual trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter a minimum of 1/4” inside trim
dimensions.
Trim Size 8 1/8” x 10 7/8”
• All Bleed Ads—Keep live matter a minimum of 3/8” inside the bleed dimensions on all four sides.
Preferred Method of Shipping
• Spread Ads: Keep live matter 1/4” away from either side of center or 1/2” total across the gutter. For spread ads with a headline crossing over the gutter, contact
production department if the visual spacing between words or letter is critical.
Submit files via Meredith Ad Express, powered by
SendMyAd. To join, go to: https://meredith.sendmyad.
com. When establishing an account please observe the
Minimum Requirements to avoid processing errors.
• Create an account if you have not already done so
• Choose: “Send My Ad”
• Choose Publication: Martha Stewart Weddings
• Choose Issue: i.e. Spring
File Formats
• Preferred format: PDF/X-1A
• Acceptable format: PDF
For instructions on how to create a PDF go to
https://meredith.sendmyad.com
• Under HOME, select DASHBOARD
• Select VIEW FAQs.
File Resolution Requirements
• Vector (PDF/X-1A, PDF)
• 300 dpi/2400 dpi for Line Work
Retention Of Materials
Materials for all processes will be held for one year then
destroyed, unless otherwise notified.
Live Matter Requirements
• Set the offset setting to .167 when creating PDF/X-1A files so the standard trim, bleed and center marks are • Single page ads should be built to 100% trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter in a minimum of 1/4” inside trim dimensions.
• All non-bleeds ads should be built to 100% of the non-bleed specs.
NOTE: New files are required for ads that need type
changes such as key-codes, addresses, phone
numbers, etc.
File Specifications/General Guidelines
• Do not apply style attributes to basic fonts.
• Include and/or embed all fonts, images/scans, logos and artwork.
• Do not nest PDF files in other PDF files.
• Do not nest EPS files in other EPS files.
• Use of illegal characters in file names will not be accepted. (Example: &,/,-,~,%, (,) #, ‘, $ etc or anything after the extension).
• Limit File Name to 24 characters INCLUDING the extension.
File Specifications/General Guidelines
• Do not apply style attributes to basic fonts.
• Include and/or embed all fonts, images/scans, logos and artwork.
• Do not nest PDF files in other PDF files.
• Do not nest EPS files in other EPS files.
• Use of illegal characters in file names will not be accepted. (Example: &,/,-,~,%, (,) #, ‘, $ etc or anything To inquire about advertising with Martha Stewart Weddings or marthastewartweddings.com, please contact
2016 Media Kit
PRINT MECHANICAL SPECIFICATIONS, CONT.
• On 4/C ads, Pantone colors, other spot colors, and non-CMYK elements must be converted to CMYK.
- Two-color overprints at 25%, 50% and 75% as also recommended.
• Four color solids should not exceed SWOP density
of 300%.
- The color bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or digital equivalent.
• To create a rich black use 100% K and 60% C.
• Proofs must indicate the proofing product or system used, prepress supplier contacts and information showing conformance to the Manufacturer’s
Application Data.
• Color type, reverse type and/or line art should not be less than .007 at the thinnest part of the character. Single color type should be no less than .004 at the thinnest part of the character.
• To avoid low-res (soft type) or 4/c black type, type should be built in Quark, Indesign or Illustrator and not within Photoshop.
• Reverse type should use a dominant color (usually 70% or more) for the shape of the letters. Where practical and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to
minimize register problems on the production press.
• All supplied materials intended for use in Meredith publications must be properly trapped and, when possible, image trapping should be represented in the accompanying SWOP proofs.
Rotogravure Titles
Better Homes & Gardens & Martha Stewart Living
magazines will require a 5% minimum dot to print the
highlight areas & square-up on edges. Fade off dot is 3%.
• Ad should be proofed on Publication grade stock except for Cover Ads. Martha Stewart Living, Martha Stewart Weddings, More, Traditional Home, Special Interest Magazine Bookazines and commercial work which should be proofed on Commercial grade stock.
• Proofing systems requiring line screens:
• Publication Grade Stock—use 133 line
- Commercial Grade Stock use 150 line
If the above guidelines are not met, the color and quality
of print reproduction may vary. Proofs that are not SWOP
compliant will be referenced for content only. Meredith
will try to achieve a reasonable match to the supplied
proof.
Meredith Corporation is a member of DDAP Association
and subscribers to and supports all digital exchange
standards developed by CGATS/SC6, the accredited
graphic arts standards committee.
Proof Requirements
• Meredith will no longer accept color proofs.
• Any proofs sent will be used for content only.
• Meredith will produce a SWOP certified proof from
the uploaded PDF/x-1a file to be used as color guidance on press.
• Color bars should be include:
- SWOP color bars at 100% size as found on SWOP website (above).
- A solid and 25%, 50% and 75% tints of each process color.
- Solid overprint.
- At least one gray balance patch (cyan-50%, magenta and yellow 39%).
2016 Media Kit
PRINT MECHANICAL SPECIFICATIONS
Available Unit Sizes
Unit Size
Non Bleed
Bleed Bleed Live Area
Trim
Width x Length Width x Length Width x Length Width x Length
Spread 15-3/4” x 10-3/8” 16-1/2” x 11-1/8” 15-3/4” x 10-3/8” 16-1/4” x 10-7/8”
Page 7-5/8” x 10-3/8” 8-3/8” x 11-1/8” 7-5/8” x 10-3/8” 8-1/8” x 10-7/8”
2/3 Vertical 4-7/8” x 10-3/8” 5-3/8” x 11-1/8” 4-5/8” x 10-3/8” 5-1/8” x 10-7/8”
2/3 horizontal 7-5/8” x 6-3/4” 8-3/8” x 7-1/4” 7-5/8” x 6-5/8” 8-1/8” x 7”
1/2 Vertical 3-5/8” x 10-3/8” 4-1/8” x 11-1/8” 3-3/8” x 10-3/8” 3-7/8” x 10-7/8”
1/2 Horizontal 7-5/8” x 5” 8-3/8” x 5-5/8” 7-5/8” x 4-3/4” 8-1/8” x 5-3/8”
1/2 Horz Spread 15-3/4” x 5” 16-1/2” x 5-5/8” 15-3/4” x 4-3/4” 16-1/4” x 5-3/8”
1/3 Vertical 2-3/8” x 10-3/8” 2-7/8” x 11-1/8” 2-1/8” x 10-3/8” 2-5/8” x 10-7/8”
1/3 Square 4-7/8” x 5” 5-3/8” x 5-5/8” 4-5/8” x 4-7/8” 5-1/8” x 5-3/8”
2016 Media Kit
ONLINE ADVERTISING SPECIFICATIONS
Below are general guidelines for advertising
specifications. For detailed inquiries, contact
[email protected].
EMAIL
Newsletter Sponsorship with Native Integration
Dimensions: 300x250, 728x90 and the native unit
Specifications:
STANDARD BANNERS
Specifications:
• Site Served in email: 300x250 .gif or .jpg less than 40k file size
• Formats: GIF, Image, HTML5
• Client can provide a click redirect URL
•40k max GIF/JPEG; up to 3 loops with 15 seconds max
animation (loops combined)
•NOTE: 3rd party impression tracking pixels are not
accepted for newsletters
•Best Practice: provide a standard image file as backup
for times when the user’s browser does not support
creative functionality (i.e. HTML5)
Native Integration
Specifications:
•Email Newsletter 300x250 requires GIF/JPEG site served
file—3rd party tracking on clicks only
• Title: 25characters or less including spaces
• 728x90, 300x250 and 300x600, accept user initiated expansion only
• High-res image: 330x250 pixels
• Standard banners should be built with responsive capabilities
• See Rich Media requirements below
PRODUCT DIMENSIONS
Leaderboard 728x90
Medium Rectangle 300x250
Half Page Ad 300x600
Promo Module 300x50
MOBILE
• Body copy: 180 characters or less including spaces
- Call to Action (Choose One): Shop Now, Learn More, or See More
• Click through URL (client may provide tracking URL)
Ad-Only Email
Dimensions: 800x600
Specifications:
• If fully-coded HTML file will be provided, please deliver:
- HTML code & images (unless images already hosted in the code)
- Text-only version (in textpad)
- Subject Line
Your experience is shared across all platforms in our
responsive site. Rich media units need to support HTML5
or a back up .gif.
- Any list segmentation (geotargeting, etc.) requirements
Mobile Banner
Dimensions: 300x50
- Lead time: 5 business days before deployment
Specifications:
• 15k max file size GIF/JPEG
- Image file (psd or high-res jpeg format, up to
800 px wide)
•Host max animation seconds: 10-15 sec max; GIF
animation or HTML5—No flash
- Text-only version (in textpad)
- Click through URLS
- Proof list and final send list
• If Meredith needs to create HTML code, please deliver:
- Subject Line
- Any list segmentation (geotargeting, etc.) requirements
- Click through URLs
- Proof list & final send list
- Lead time: 4 weeks before deployment
2016 Media Kit
ONLINE ADVERTISING SPECIFICATIONS CONT.
Dimensions: 640x480
RICH MEDIA REQUIREMENTS
(3RD PARTY SERVED)
Specifications:
Expanding Banner Ad
• Formats: Image, HTML5, Video
Specifications:
•Auto-initiated full-screen overlay (featuring static or
animated display ad or video)
EXPANDING
SIZE SIZE
• :10 max length for animation/video in auto-expanded overlay
728x90
VIDEOSTITIAL OR STATIC INTERSTITIAL
• 80k max file size initial load
• 160k max file size sub load
• Audio must be user initiated and also must include a visible mute button
• Frequency capped to 1x/user/day
• Desktop only
WELCOME AD
Specifications:
• Formats: Image, HTML5, Video
Standard Image File/Rich Media Details:
Max Initial File Load Size: 150KB desktop, 40KB mobile
Subsequent Max Polite File Load Size: 200KB mobile, 2.2MB •Desktop/Tablet
• Animation length: 30 sec; Max loops 3; Max 24fps
Video Details: Autoplays in desktop
Client must supply video file; creative is built
by Meredith
Video Max length: 30 seconds
•Other
Capped at 1 / user / day (MS, MSW = 1 / 30 days)
1st pageview only ( Eatthis, MS = no homepage)
5 second timer counts down in top right corner
User must initiate “continue to site”
• Assets due: 5 business days before launch
3rd Party Tracking: Third party tags accepted
FILE SIZES
728x400 max40k initial / 80k polite load / 2.2MB subsequent
user-initiated file load size
NOTE: Must expand Down
300x250 600x250 max40k initial / 80k polite load /
Must expand left
2.2MB subsequent
NOTE: Must expand Left
300x600 400x600 max 40k initial / 80k polite load / Must expand left
2.2MB subsequent
NOTE: Must expand Left
•Accepted Vendors: Atlas, DoubleClick Rich Media,
Medialets, MediaMind, Mediaplex, Oggifinogi, Pointroll,
Spongecell, Flite, Jivox, Flashtalking
•Meredith will not pay for rich media serving fees on
behalf of clients or agencies. These fees should be
handled by the client or agency.
•3rd party served ads max file sizes: 40k initial / 80k
polite load / 2.2MB subsequent user-initiated file
load size
•All ads must be user initiated and must have the same
action to close, as it was to expand (click to open, click
to close OR mouse over to open, mouse off to close).
•In order for an ad to be click-to-close, the user must
click at some point to keep the ad open; otherwise the
ad should be roll-off to close.
• Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
• Expanding ads cannot be sold on or run on the
Homepage without prior approval
• Maximum Frame Rate: 24 fps
To inquire about advertising with Martha Stewart Weddings
or marthastewartweddings.com, please contact
Jennifer Marder, Associate Publisher, at
[email protected] or 212-455-1264.
• Sound must be user initiated on click
•Audio/Video may only be within the expanded panel and may play automatically upon expansion. Stop/Mute and Start buttons are required.
2016 Media Kit
•All ads may only include tracking elements from
certified third-party servers. No fourth-party calls are
permitted.
•Z-Index: 100000
In-Banner Video Ads
Specifications:
•In Banner Video ads Must be user initiated on the Homepage
• 40k max Initial load / 100k subsequent polite load /
2.2MB max for file-loaded video; unlimited for
streaming video
• Audio must be user-initiated (on click: mute/ un-mute);
default state is muted
• Stop/Mute and Start buttons are required
• Max video length: 30 seconds
• Video cannot loop more than one time and cannot
exceed 30 seconds total animation
Pushdown
Dimensions: 970x90 base banner expands to 970x415
•Auto-initiated frequency capped 1/user/day, user-|
initiated after
•80k max file size initial load
•160k max file size sub load
•Audio must be user initiated and also must include a visible mute button
VIDEO/IN-STREAM
Video Spot (pre-roll)
Specifications:
•Accepted Formats:
Supported Tag Types: Hosted, VAST2.0, VPAID2.0
VAST: must contain .webm, .mp4, and .flv file types
VPAID HTML5: all platforms
VPAID Flash: NOT ACCEPTED as it cannot run in the
following: Martha properties, mobile, tablet, youtube, syndication, firefox browser
•Max Duration: 0:15 sec preferred; 0:30 sec accepted
•Max file size: 30MB; Compression at 6K; deliver in at H.264
size 1280 x 720
Specifications:
•Aspect Ratio: 16:9 widescreen, 4:3 standard. 16:9 video will
auto-scale correctly
• Formats: Image, HTML5, Video; Standard Image File / Rich Media (HTML5)
•Bit Rate: at least 2mbps; Color Depth: 32-bit; Frame Rate:
15fps; Codec: H.264
• Details:
•Third party tracking accepted for: impression, quartile
tracking, clicks
Max Initial File Load Size: 150KB desktop
Subsequent Max Polite File Load Size: 2MB
Animation length: 30 sec; Max loops 3; Max 24fps
Expansion Details: two versions of creative required
IAB: User-initiated expansion
• Video Details:
•VAST tags also accepted; Standard Definition:
Resolution—640x360 or 640 x 480 pixels
Video Title Card
Specifications:
Streaming: use polite streaming
•:05 static slate touting the sponsor of a Video Hub or Video
Series.
Controls: Play, Pause, Rewind, Volume
•Runs in video player, before preroll
Audio must be user initiated on click
•Request from client: Logo, 1x1 tracking pixel and click URL
Max video length is unlimited if user initiated
third party creative & tracking tags accepted
Companion Banner
Dimensions: 300x250
Billboard
• 300x250 Fixed Size, non-expanding
Dimensions: 970 x 90 (expands to 970x250)
•Can accept: GIF/JPG image file; javascript tag; or included in
VAST call.
• Assets due 5 business days before launch
Specifications:
•Auto-initiated pushdown of the page, remains
permanently “open” on the page until a user closes it
Specifications:
•Cannot accept InRed or Iframe tags
•Served where applicable as companion to video
2016 Media Kit
GENERAL REQUIREMENTS
•4th party 1x1 impression tracking is NOT ACCEPTED
or BILLABLE
•Click URLs that spawn exit popups/popunders are
not allowed
•Rapid animating, blinking and/or flashing ads are not
accepted
•Ads cannot spawn a download prompt nor download
anything on page load, mouse-over or on click—must
go to landing page first
•Any ads that indicate the user is a winner, can be a
winner, will win something or receive a free item by
clicking on the banner, etc. or if a user has to sign up for
or buy something in order for them to “win” and/or for a
product to be “free”, will not be accepted
•No transparency allowed. All ads with a background
color that is the same as the page it is running on,
requires a border around the ad
•The brand or advertiser must be clear, readable and
recognizable; should show the advertiser’s logo or
company/product brand
•The use of Martha Stewart and related Martha Stewart
Living Omnimedia images/logos and/or content within
advertising or advertiser landing pages are not allowed
without direct written approval from Martha Stewart
Living Omnimedia Legal via Meredith Advertising
Operations
Creative Delivery Requirements
Meredith strictly enforces a late creative policy as dictated
by the IAB T&C’s. Should creative arrive after deadlines
mentioned below, agency/advertiser is still responsible for
each day media goes up late as a result and will be billed
accordingly. Meredith reserves the right to reject creative
and/or request revisions to creative as it pertains to
content or how they affect page load and layout.
Deadlines
Creative should be sent to
[email protected]
with the following minimum lead times:
•Standard Banners: 5 business days prior to campaign
start date
•Standard Rich Media: 5 business days prior to campaign
start date
• Videostitial and Billboard: 10 business days prior to desired launch date
•Pre-Roll Video Files: FTP Pick Site required 5 business
days prior to campaign start date
•Custom Creative: raw assets required minimum 4 weeks
before launch date
• Meredith reserves the right to reject and/or revise ads that do not adhere to these specs

2016 Media Kit

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