2016 Media Kit - Hartford Courant

Artwork Specifications
DIGITAL REQUIREMENTS:
• For best offset reproduction, ask your account
executive for a copy of our Print Specifications Guide
or download this info at www.courant.com/printspecs
• CTNOW supports a variety of software programs (e.g.
Quark, Multi-Ad and InDesign).
• Files should be Macintosh compatible and
composed in a layout program capable of producing
4-color separations CMYK. All color files/art received
in RGB format will be converted to CMYK. • PC
created files should be in a PDF format with properly
embedded fonts.
• Fonts are required to print the document. We do not
recommend true type fonts.
• Final proof prints of document, special instructions
and contact information must accompany disks.
• These files require preparation for inserting into our
electronic workflow therefore ad materials received in
this fashion must follow the closing times noted and
should not be categorized as Plate Ready.
ELECTRONIC DELIVERY SERVICES:
• CTNOW does not accept email as a source of ad
delivery. Advertising materials may be uploaded
in PDF or zipped native documents free of charge
throughthe Hartford Courant’s ad delivery system.
Simply go to: http://upload.courant.com/addrop.
• Other methods of electronic delivery supported by
CTNOW include: Ad Direct (www.addirect.com), Ad
Transit (www.adtransit.com) and
Associated Press APAdSend.
Electronic Ad Proofs:
• CTNOW offers a free and easy way to view your
ad proofs electronically. Please ask your account
executive to set you up for e-proofing.
CLOSING TIMES
Ads requiring original art and/or copywriting must
be in one day earlier. No cancellations accepted after
reservation deadlines.
Sizes
Full ................................................................ 10” x 10.5”
1/2H . ............................................................10” x 5.25”
1/2V ....................................................... 4.915” x 10.5”
1/3 . ...............................................................4.915” x 7”
1/4 . ........................................................ 4.915” x 5.25”
1/8 . ......................................................4.915” x 2.625”
2/9 . ..................................................................3.22” x 7”
1/9 . ..............................................................3.22” x 3.5”
1/16 .................................................................3.22” x 2”
1/18 ..............................................................1.525” 3.5”
Front Cover Strip . .......................................10” x 1.5”
Inside Strip . ..................................................10” x 2.5”
CTNOW Publishes every Thursday
Deadline is the Monday Prior To Publishing
Terms & Conditions
A • Contract advertising and the applicable contract rate is governed by the advertising
contract as executed by the advertiser and the Publisher. The Publisher reserves the right
to cancel the advertising contract at any time due to failure to adhere to payment terms.
B • Publisher reserves the right to change the rates stipulated herein at any time on thirty
(30) days prior written notice.
C • All display advertisements are measured and billed in modular ad size units. Please ask
your account executive for the correct modular ad sizes.
D • Payment terms are net 20 days from billing date.
E • All payments due Publisher must be paid in U.S. Dollars. For your convenience we
accept the following credit cards.
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y
F • The word “Advertisement” (in 10 pt. type, Century Bold 350), to indicate paid
advertising, will be printed across top of each column of any advertisement resembling
news or editorial content.
G • The Publisher reserves the right to revise or reject any advertisement. Only publication
of the advertisement shall constitute acceptance of the advertisement. Errors within an
advertisement should be reported immediately. Claims made by advertisers more than
thirty (30) days after the date of publication may be refused. The Publisher shall not be
responsible for the omission, in whole or in part, of any advertisement or for any
typographical or other error. The Publisher’s liability shall be limited to the amount paid
by the advertiser for the first insertion only and in no event shall the Publisher be liable for
consequential damages of any kind. Every effort will be made to meet reasonable position
requests. Failure to meet position request will not constitute cause for adjustment, refund
or rerun. No order will be accepted on a “position or omit” basis.
H • Advertiser shall be responsible for any applicable sales tax.
I • The Publisher does not accept assignment of payment responsibility by either an
advertiser or agency without the Publisher’s approval.
J • Advertiser shall be solely responsible for thorough review of the contents of the rate
card and for the selection of the appropriate rate and program for which they qualify.
K • Any dispute regarding any item shown on the statement/invoice is waived by
advertiser unless made within 30 days after the invoice date.
L • courant.com and its affiliated websites – The advertiser expressly waives any liability of
the Publisher, including without limitation, any liability for damages caused or allegedly
caused by any failure of performance, error, omission, interruption, deletion, defect,
delay and operation of transmission communication line failure, theft or destruction of
or unauthorized access to, alteration of, or use of records, whether for breach of contract,
tortuous behavior, negligence, or for any other cause of action.
M1 • Retail rate eligibility: Retail rates apply to advertisers who sell retail- oriented goods
and services to the public through one (or more) retail store locations in Connecticut;
Hampshire and Hampden counties, Massachusetts. This rate card also applies to
Connecticut-based arts organizations, educational institutions, civic organizations and
banks with headquarters in Connecticut and less than 25 branch locations.
M2 • Local General and Co-op rate eligibility: The local general rate applies to non-retail
companies with operations located in Connecticut. All media, financial investment firms,
health maintenance organizations, health care, utilities, insurance, banks with corporate
headquarters outside of Connecticut, industrial, itinerant vendors, entertainment,
office equipment, pet supply, national automotive, auto association, statewide and
U.S. Congressional political campaigns, telecommunications, transportation, tourism
and resort categories who meet these standards will qualify for this rate. These rates
also include Co-op and dealer list advertising. Local General and Co-op rates are
commissionable.
N • Ads appearing in the Hartford Courant CTShopsHere.com Classified section may
be included in other Hartford Courant products and services including our website
courant.com.
Call your advertising account executive or Kelly
Tremaine for more information and how you
can use this product to reach an audience ready,
willing, and able to interact with your business!
CALL 860-241-3471 NOW!
2016
Media Kit
The area’s leading entertainment resource!
Effective January 2016
CTNOW
A weekly publication with 450,000 Readers, CTNOW
provides the hottest weekly entertainment destinations
that our readers have come to rely on. Our Hartford and
New Haven area editions serve as a weekly go-to guide
for the latest in entertainment interests including music
venues, comedy shows, hottest restaurants and family fun.
Everywhere You Need To Be
Print • Digital • Mobile
CTNOW.com
The go-to online destination for what to do and where to go
in Connecticut. The online guide to the hottest restaurants,
the coolest bars, the latest openings, the best places to
have fun with your family – complete with photos, video
and an unmatched listings guide.
NORTH
CANAAN
SOMERS
SUFFIELD
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EAST
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BARKHAMSTED
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FAIRFIELD
BRIDGEPORT
WESTPORT
NORWALK
DARIEN
GREENWICH
HAVEN
HARTFORD
NEW HAVEN
PLAINFIELD
SCOTLAND
DURHAM
Men
51%
HighSchool
or Less
36%
College
or More
36%
25 and older
94%
$150k or more
14%
Less than 50k
$100k-$149k
34%
15%
$75k-$99k
15%
$50k-74k
22%
SPRAGUE
LEBANON
FRANKLIN
LISBON
GRISWOLD
VOLUNTOWN
COLCHESTER
BOZRAH
Gender
NORWICH
Education
Age
Household Income
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HADDAM
HADDAM
MONTVILLE
LEDYARD
CHESTER
DEEP
RIVER
GUILFORD
BRANFORD
STERLIN G
CANTERBURY
HEBRON
Women
49%
24 and Younger
6%
PRESTON
NORTH
BRANFORD
NEW
HAVEN EAST
WEST
HAVEN
WINDHAM
MIDDLEFIELD
KILLINGWORTH
MILFORD
WESTON
COLUMBIA
EAST
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DERBY
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HAMDEN
SHELTON
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WOODBRIDGE
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BROOKLYN
PORTLAND
BETHANY
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BETHEL
STAMFORD
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FALLS
CHAPLIN
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MANCHESTER BOLTON
PROSPECT
NEWTOWN
NEW
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MANSFIELD
CROMWELL
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OXFORD
DANBURY
EAST
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CHESHIRE
SOUTHBURY
BROOKFIELD
RIDGEFIELD
SOUTHINGTON
WOLCOTT
MIDDLEBURY
BRIDGEWATER
NEW
FAIRFIELD
KILLINGLY
ROCKY
HILL
BERLIN
CTNOW Reader Profile
POMFRET
ASHFORD
VERNON
WETHERSFIELD
GLASTONBURY
NEWINGTON
WATERBURY
ROXBURY
SHERMAN
TOLLAND
WILLINGTON
ANDOVER
PLYMOUTH
BETHLEHEM
CTNOW weekly print magazine has more than 350,000 Readers
PUTNAM
EASTFORD
FARMINGTON
MORRIS
THOMPSON
WOODSTOCK
ELLINGTON
EAST
WINDSOR
SOUTH
WINDSOR
HARTFORD
AVON
BURLINGTON
HARWINTON
WINDSOR
LOCKS
WINDSOR
SIMSBUR Y
NEW
HARTFORD
CORNWALL
SHARON
UNION
STAFFORD
ENFIELD
EAST
LYME
ESSEX
OLD
SAYBROOK
CTNOW.com
WATERFORD
LYME
NEW
LONDON GROTON
STONINGTON
3.4 Million Pageviews
264,000 Visits Per Month
192,800 Unique Visitors Per Month
Over 7 minutes Average Time Spent
OLD
LYME
CLINTON
WESTBROOK
MADISON
Over 1,000 outlets in Connecticut plus
distribution in Thursday’s Hartford
Courant with a circulation of 129,590
CTNOW Mobile App Users
Male 57% / Female 43%
Almost 70% are 35 to 64 Years Old
72% Have a HHI Higher Than $75K
SPECIAL PUBLICATION
August 20, 2015
Labor Day 2015