stay connected - Hartford Courant

2015 Media Kit
PHOTOGRAPH | PETER MARTEKA
STAY
CONNECTED
Courant Community has the local news, politics,
events and more that matter to you most.
What’s going on out there is in here.
COMSTOCK BRIDGE
Community
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East Hampton
This Is Your Community
courantcommunity.com
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courantcommunity
@CTCommunities
Connecticut’s Largest Weekly Newspaper with 14 Weekly Editions Serving 50 Towns
Community
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P O W E R E D
Distribution
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Circulation By Edition
Colchester Total.............................................................21,893*
East Hartford Total......................................................... 14,005
Enfield Total...................................................................27,162*
Glastonbury Total............................................................11,799
Hebron Total..................................................................... 7,785
KillinglyTotal.................................................................... 22,503
Manchester Total...........................................................28,305*
Putnam Total.................................................................... 8,926
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S Windsor Total.............................................................10,630*
Stafford Total..................................................................... 8,592
Vernon Total...................................................................27,835*
Windham Total............................................................... 13,100
Windsor Total................................................................. 10,151
Windsor Locks Total....................................................... 10,431
Grand Total............................................. 223,117
*Saturation Towns/Editions
Community
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Display & Pre-Print Rates & Data
DISPLAY ADVERTISING
Full
2/3
1/2
1/3
1/4
1/6
1/8 1/12
1 EDITION
1,152
864
576
432
288
216
144
72
2 EDITIONS
1,648
1,236
824
618
412
309
206
103
3 EDITIONS
2,112
1,584
1,056
792
528
396
264
132
4 EDITIONS
2,304
1,728
1,152
864
576
432
288
144
5 EDITIONS
2,496
1,872
1,248
936
624
468
312
156
6 EDITIONS
2,640
1,980
1,320
990
660
495
330
165
7 EDITIONS
2,800
2,100
1,400
1,050
700
525
350
175
8 EDITIONS
3,104
2,328
1,552
1,164
776
582
388
194
9 EDITIONS
3,408
2,556
1,704
1,278
852
639
426
213
10 EDITIONS
3,712
2,784
1,856
1,392
928
696
464
232
11 EDITIONS
4,016
3,012
2,008
1,506
1,004
753
502
251
12 EDITIONS
4,320
3,240
2,160
1,620
1,080
810
540
270
13 EDITIONS
4,624
3,468
2,312
1,734
1,156
867
578
289
14 EDITIONS
4,928
3,696
2,464
1,848
1,232
924
616
308
FULL COLOR RATES
1/12 – 1/3 Page
First Edition Each Additional Edition $79
$50
1/2 - Full Page
First Edition Each Additional Edition $99
$70
Because your customers are using multiple
digital devices to make buying decisions, it
is imperative that your business is accurately
profiled and readily accessible on desktop
and mobile devices. That is why the Hartford
Courant Media Group has launched an
enhancement that will digitize your all
important print advertising message and
provide you with greater visibility online. There
will be a $7 charge for each ad run in Courant
Community per week for this service.
INSERT ADVERTISING
Minimum charge for any insertion is $175. All rates are per thousand.
Open Contract Contract
Contract
Rate 11x26x 50x
Single sheet
$32
$27
$26
$25
4 page tab
38
28
27
26
8 page tab
40
30
29
28
12 page tab
44
35
34
33
16 page tab
46
40
39
38
20 page tab
50
42
41
40
24 page tab
52
46
45
44
28 page tab
54
48
47
46
32+ page tab
Quote
FRONT PAGE NOTES
Your ad printed on a removable sticky note on the front cover of the Courant Community. Final Deadline is 3 Mondays prior to publication date.
Full Color 3"x 3" 10,000- 24,000
$55 per thousand
25,000+
$45 per thousand
SHOWCASE RATES
Price includes design, printing and delivery, full color both sides. 25,000 minimum piece charge. Sales tax on
printing portion not included. Printing done in one press run, so orders may not be cancelled and insertion
must be completed within a 4 month period.
Qty
10,000 to 20,000
20,001 to 49,999
50,000 and above
5”x8”
$47.00 $47.00 $42.00 VOLUME DISCOUNTS
8.5”x11”
$55.00 $50.00 $45.00 10”x11.5”
$58.00 $53.00 $48.00 11”x17” folded to 8.5”x11”
$82.00 $77.00 $72.00 Run a Showcase or ShowGlossy for 2, 3 or 4 months and save! Runs can be grouped together. For example,
two runs with the same copy of 50,000 each ordered at the same time are priced at the 100,000 piece level.
Community
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Classified Rates & Data
TYPES OF CLASSIFIED ADS
Line/Listing Ad: Easy to read and most economical format
Impact: Includes large print type
Display: Includes company logo and other graphics, i.e. photo
SINGLE ZONE RATES
Commercial Line
Four Lines Add’l Lines
Impact Classified
Classified Display
Per Inch (1” Min.)
Per Inch (1” Min.)
Killingly
10.75 2.50 ea.
18.50
26.75
Willimantic
10.75 2.50 ea.
18.50
26.75
Enfield
13.75 2.90 ea.
25.75
33.50
Vernon
21.00 3.30 ea.
33.50
42.00
Vernon & Any
Other zone
27.00 4.25 ea.
42.00
57.50
Killingly &
Willimantic
26.75
37.00
TWO ZONES
16.25 3.10 ea.
THREE & FOUR ZONES
Any Three
34.00 6.70 ea.
50.00
65.00
All Four
40.00 7.00 ea.
54.00
70.00
CLASSIFIED DIRECTORY RATES
Directory Listing
Three Lines Add’l Lines
Directory Impact
Directory Display
Per Inch (1/2” Min.)
Per Inch (1” Min.)
FOUR DISTRIBUTION ZONES
VERNON ZONE
101,166 CIRCULATION
Killingly
11.00 3.30 ea.
28.00
35.00
Willimantic
Enfield
11.00 3.30 ea.
16.75 4.40 ea.
28.00
38.00
35.00
45.00
Vernon
20.50 5.80 ea.
46.00
55.50
Vernon & any
Other zone
30.00 8.00 ea.
ENFIELD ZONE
47,744 CIRCULATION
66.00
74.00
Killingly &
Willimantic
41.00 50.00
WILLIMANTIC ZONE
42,788 CIRCULATION
TWO ZONES
16.50 5.25 ea.
THREE & FOUR ZONES
Any Three
37.00 9.30 ea.
81.00 87.00
All Four
44.00 11.00 ea.
94.00 95.00
KILLINGLY ZONE
31,429 CIRCULATION
CLASSIFIED REAL ESTATE RATES
SINGLE ZONE RATES
Real Estate Line Ad Three Lines
Killingly
Willimantic
Enfield
Vernon
10.75
10.75
13.75
21.00
Add’l Lines
Real Estate Impact Per Inch (1/2” Minimum) Real Estate Display
Per Inch (1/2”Minimum)
3.50 ea.
3.50 ea.
4.60 ea.
6.00 ea.
37.00
37.00
50.00
67.00
53.00
53.00
67.00
84.00
27.00 8.50 ea.
84.00
115.00
16.25 5.50 ea.
54.00
74.00
102.00
109.00
129.00
138.00
CONSECUTIVE WEEK SPECIALS
Schedule your ad for 3 consecutive weeks and get your fourth
week at Half price. Equivalent to a 12.5% discount. Schedule
your ad for 13 consecutive weeks and get a 25% discount off of
your entire schedule.
TWO ZONE
Vernon & any
Other zone
Killingly &
Willimantic THREE & FOUR ZONES
Any Three
34.00 9.75 ea.
Any Four Zones 40.00 11.25 ea.
FREQUENCY CONTRACTS
Contract to run your ad 26 or 52 weeks and we offer a discount
of 30% for a 26 week contract or 35% for a 52 week contract.
Community
DIGITAL REQUIREMENTS:
• For best offset reproduction, ask
your account executive for a copy
of our Print Specifications Guide or
download this info at www.courant.
com/printspecs
• The Courant supports a variety of
software programs (e.g. Quark, MultiAd and InDesign).
• Files should be Macintosh compatible and composed in a layout program capable of producing 4-color
separations CMYK. All color files/art
received in RGB format will be converted to CMYK. • PC created files
should be in a PDF format with properly embedded fonts.
• Fonts are required to print the document. We do not recommend true
type fonts.
• Final proof prints of document, special instructions and contact information must accompany disks.
• These files require preparation for
inserting into our electronic workflow
therefore ad materials received in this
fashion must follow the closing times
noted and should not be categorized
as Plate Ready.
P O W E R E D
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ELECTRONIC DELIVERY
SERVICES:
• The Hartford Courant does not accept
email as a source of ad delivery. Advertising materials may be uploaded in
PDF or zipped native documents free
of charge throughthe Hartford Courant’s ad delivery system. Simply go
to: http://upload.courant.com/addrop.
• Other methods of electronic delivery
supported by the Hartford Courant include: Ad Direct (www.addirect.com),
Ad Transit (www.adtransit.com) and
Associated Press APAdSend.
Electronic Ad Proofs:
• The Courant offers a free and easy
way to view your ad proofs electronically. Please ask your account executive to set you up for e-proofing.
CLOSING TIMES
Ads requiring original art and/
or copywriting must be in one
day earlier. No cancellations accepted after reservation deadlines.
In-Column proofs cannot be provided.
14 WEEKLY ZONED EDITIONS
EDITION PUBLICATION DAYS & DEADLINES
All reservation deadlines are one week prior to publication
Edition......................................... Space Close/Copy
Enfield.......................................................11 a.m. Wednesday
Windsor.....................................................11 a.m. Wednesday
Windsor Locks...........................................11 a.m. Wednesday
Vernon.......................................................11 a.m. Wednesday
South Windsor...........................................11 a.m. Wednesday
East Hartford.............................................11 a.m. Wednesday
Manchester...............................................11 a.m. Wednesday
Stafford......................................................11 a.m. Wednesday
Glastonbury...............................................11 a.m. Wednesday
Colchester.....................................................11 a.m. Thursday
Putnam..........................................................11 a.m. Thursday
Norwich/Killingly............................................11 a.m. Thursday
Windham/Mansfield.......................................11 a.m. Thursday
Hebron..........................................................11 a.m. Thursday
Specifications & General Information
A • Contract advertising and the applicable contract rate is governed by the advertising
contract as executed by the advertiser and the Publisher. The Publisher reserves the right to
cancel the advertising contract at any time due to failure to adhere to payment terms.
B • Publisher reserves the right to change the rates stipulated herein at any time on thirty
(30) days prior written notice.
C • All display advertisements are measured and billed in modular ad size units. Please ask
your account executive for the correct modular ad sizes.
D • Payment terms are net 20 days from billing date.
E • All payments due Publisher must be paid in U.S. Dollars. For your convenience we
accept the following credit cards.
w
e
y
F • The word “Advertisement” (in 10 pt. type, Century Bold 350), to indicate paid advertising,
will be printed across top of each column of any advertisement resembling news or editorial
content.
G • The Publisher reserves the right to revise or reject any advertisement. Only publication
of the advertisement shall constitute acceptance of the advertisement. Errors within an
advertisement should be reported immediately. Claims made by advertisers more than thirty
(30) days after the date of publication may be refused. The Publisher shall not be
responsible for the omission, in whole or in part, of any advertisement or for any typographical or other error. The Publisher’s liability shall be limited to the amount paid by the advertiser for the first insertion only and in no event shall the Publisher be liable for consequential
damages of any kind. Every effort will be made to meet reasonable position requests. Failure to
meet position request will not constitute cause for adjustment, refund or rerun. No order will
be accepted on a “position or omit” basis.
H • Advertiser shall be responsible for any applicable sales tax.
I • The Publisher does not accept assignment of payment responsibility by either an advertiser or agency without the Publisher’s approval.
J • Advertiser shall be solely responsible for thorough review of the contents of the rate card
and for the selection of the appropriate rate and program for which they qualify.
K • Any dispute regarding any item shown on the statement/invoice is waived by advertiser
unless made within 30 days after the invoice date.
L • courant.com and its affiliated websites – The advertiser expressly waives any liability of the
Publisher, including without limitation, any liability for damages caused or allegedly caused
by any failure of performance, error, omission, interruption, deletion, defect, delay and operation
of transmission communication line failure, theft or destruction of or unauthorized access
to, alteration of, or use of records, whether for breach of contract, tortuous behavior, negligence, or for any other cause of action.
M1 • Retail rate eligibility: Retail rates apply to advertisers who sell retail- oriented goods
and services to the public through one (or more) retail store locations in Connecticut; Hampshire and Hampden counties, Massachusetts. This rate card also applies to Connecticutbased arts organizations, educational institutions, civic organizations and banks with
headquarters in Connecticut and less than 25 branch locations.
M2 • Local General and Co-op rate eligibility: The local general rate applies to non-retail
companies with operations located in Connecticut. All media, financial investment firms, health
maintenance organizations, health care, utilities, insurance, banks with corporate headquarters
outside of Connecticut, industrial, itinerant vendors, entertainment, office equipment, pet supply,
national automotive, auto association, statewide and U.S. Congressional political campaigns,
telecommunications, transportation, tourism and resort categories who meet these standards
will qualify for this rate. These rates also include Co-op and dealer list advertising. Local General
and Co-op rates are commissionable.
N • Ads appearing in the Hartford Courant CTShopsHere.com Classified section may be included in
other Hartford Courant products and services including our website courant.com.
DISPLAY ADVERTISING SPECIFICATIONS
Ads sold only in the following modular sizes
Width x Depth
Full Page.............................................................................................................10” x 10.5”
2/3 Vertical........................................................................................................6.61” x 10.5”
1/2 Vertical......................................................................................................4.915” x 10.5”
1/2 Horizontal......................................................................................................10” x 5.25”
1/3 Page..............................................................................................................4.915” x 7”
1/4 Page.........................................................................................................4.915” x 5.25”
1/6 Horizontal...................................................................................................4.915” x 3.5”
1/6 Vertical........................................................................................................3.22” x 5.25”
1/8 Horizontal...............................................................................................4.915” x 2.625”
1/12 Page.......................................................................................................3.22” x 2.625”
Strip Ad..............................................................................................................10” x 2.625”
200 Adams Street, Manchester, CT 06040
860-875-3366 • 1-888-456-2211
FAX: 860-875-2089
ADVERTISING CONTACT
Advertising Manager: Jane Tacca • [email protected] • 860-870-3012
Advertising Team Lead: Sheila O’Connor • [email protected] • 860-870-3009