Summer 2014 - US Food and Agricultural Exporter Magazine

THE
Summer 2014 | $5 U.S.D.
www.TheExporterMagazine.com
A Market of
Sophistication:
Wooing the French
Almond & Pistachio
Market Update
U.S. Natural and OrganicA Good Choice for the
Whole Family
Karla Chambers of
Stahlbush Island Farms discusses
the importance of kids
& healthy living.
A Quarterly Food Magazine
Summer 2014
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SIAL Paris
Booth S34 in the
USA Pavailion
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Summer 2014
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THE
Summer 2014 | $5 U.S.D.
www.TheExporterMagazine.com
A Market of
Sophistication:
Wooing the French
Almond & Pistachio
Market Update
THE
table of
contents
U.S. Natural and OrganicA Good Choice for the
Whole Family
Summer 2014
Karla Chambers of
Stahlbush Island Farms discusses
the importance of kids
& healthy living.
A Quarterly Food Magazine
6
Summer 2014
1
From the Publisher
Kids Then and Now
Features
8 A Market of Sophistication:
8
Wooing the French
14 The World is Nuts
About U.S. Almonds & Pistachios
20 U.S. Natural and Organic
A Good Choice for the Whole Family
Product Highlight
17 Specialty Crop Trade Council
We Can Benefit You
28 Shoreline Fruit
North America’s Largest Cherry Grower
36 Hilltop Ranch
Your One Stop International Almond Shop
39 Far West Rice
14
A Tradition of Excellence
Advertiser’s Index
10 SIAL Paris Directory
25 U.S. Pecan Directory
44 List of Advertisers
46 Buyer’s Index
20
4
Cover image courtesy of Meridian Nut Growers.
Order Grape s f rom Ca l i forn ia tod ay.
Summer 2014
5
THE
Kids Then
and Now
on’t ask me why…but when I travel on business I like to eat junk food! When I’m not traveling I work out 4
times a week and eat a well-balanced diet of fruits and vegetables along with low fat, low sugar and low carb
products. But when I get on the road…fast food here I come! Couple that with little to no exercise and you can
imagine that the waist line does expand. The good news is that I don’t travel as much as I used to and the minute I
get home I get back to my healthy routine.
My point is that I know two things contribute to my rapid weight gain while on the road. The first is diet. The
second is lack of exercise. It’s that plain and simple. Now at my age…my body doesn’t like either. I become tired and
I physically hurt. When I was a kid and young adult...I played football, track and field, hauled hay and drove fence
posts (for money of course) just to name a few of my activities. My Mom and Dad were pretty strict on eating junk
food and my brothers and I were never allowed to lay around watching television on the weekends. Dad would see
to that! I along with all my friends were in good shape and active. That was just the way it was.
My unscientific observation today is that you are lucky to see a few kids over the age of 10 out playing touch
football or sledding in the winter time on any incline that is steep enough to gain some speed! But that’s just my
opinion…let’s see how the facts play out on things like childhood obesity and health related causes due to poor
eating habits. The Center for Disease and Control put out these alarming statistics:
1) Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years.
2) The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to
nearly 18% in 2012. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5%
to nearly 21% over the same period.
3) In 2012, more than one third of children and adolescents were overweight or obese.
4) Overweight is defined as having excess body weight for a particular height from fat, muscle,
bone, water, or a combination of these factors. Obesity is defined as having excess body fat.
Summer 2014
PUBLISHER:
James P. Molzen
+1-816-415-3815
SENIOR EDITOR:
Lisa Mooney
DESIGN & PRODUCTION:
Alan Design Co.
ADVERTISING SALES:
Brent Reuman,
National Sales Manager
+1-949-630-9831
STAFF WRITERS:
Courtney Taylor
CONTRIBUTING WRITER:
Karla S. Chambers
LEGAL COUNSEL:
Chris Molzen
PUBLISHING POLICY:
Articles printed in The American
Exporter express the opinions
of the individual authors and
do not necessarily represent the
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Acceptance of advertising does not constitute endorsement.
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5) Overweight and obesity are the result of “caloric imbalance”—too few calories expended for the amount of
calories consumed—and are affected by various genetic, behavioral, and environmental factors.
What further exacerbates the matter is the cost to the health care system. Obesity equates to life style which
equates to health related illnesses. Let’s further examine the long term health issues related to poor eating habits
published by the CDC.
1) Children and adolescents who are obese are likely to be obese as adults and are therefore more at risk for adult
health problems such as heart disease, type 2 diabetes, stroke, several types of cancer, and osteoarthritis. One
study showed that children who became obese as early as age 2 were more likely to be obese as adults.
2) Overweight and obesity are associated with increased risk for many types of cancer, including cancer of the
breast, colon, endometrium, esophagus, kidney, pancreas, gall bladder, thyroid, ovary, cervix, and prostate, as
well as multiple myeloma and Hodgkin’s lymphoma.
Fortunately I work in an industry where food manufacturers and suppliers are addressing these serious issues.
In this issue of The American Exporter Magazine, companies like Stahlbush Island Farms are promoting kids and
healthy living through incorporating more natural and organic foods into your family’s meals. Karla Chambers
discusses how Stahlbush packaging of fresh fruit and vegetables attract children to eating healthy. More and more
US food suppliers know that healthy eating and living are going to be front and center in the fight of childhood
obesity and health related diseases. Because unless addressed…we all will be bearing the brunt of the health care
costs…whether we want to or not. And with that, I’ll see you in Paris for the SIAL Food Expo!
The American Exporter is published
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Consulting, LLC and is distributed
internationally. For advertising
information or to direct questions or comments regarding the magazine, contact JPM International
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businesses thrive and kept consumers safe.
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Our services include:
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Summer 2014
7
A Market of Sophistication:
Wooing the French
F
by Courtney Taylor
8
ood producers, restaurateurs, and
consumers aspire to create and consume
like the French, who lead the world
in food sophistication. In 1411, the
French established the “appellation
d’origine controlee,” which translates as
“controlled designation of origin,” a French
certification that guarantees the quality
of its specialty and regional foods. The
same high quality expectations exist for
its imported products, making France a
challenging but rewarding market to woo.
With a population of 65.8 million and
a $2.77 trillion gross domestic product
(GDP), France is the world’s fifth largest
industrialized economy, according to
2012 USDA GAIN Reports. For a large
and sophisticated market such as this,
American exporters must focus on
innovative, high quality foodstuffs, a
trademark of French cuisine.
Data reveals that the “younger”
generation, consumers between the ages of
20 and 35, make up 26 percent of France’s
population. Younger consumers, who
demonstrate a strong interest in American
culture, contribute to France’s strong
demand for American food products. This
generation enjoys trying new products but
places a strong emphasis on both taste
and presentation. As socioeconomic and
demographic factors continue to evolve,
the demand for natural and organic food
products - items typically associated with
higher costs - will continue to increase.
According to the U.S. Office of Agricultural
Affairs, the “best prospects” for American
businesses include seafood, beverages,
fresh and dried fruits and vegetables, and
organic meat. Recently, France has seen an
increased demand for organic baby food,
“ethnic products,” and ready-to-eat meals.
Because a large majority of French
consumers live in metropolitan areas,
around 63.7 million, the demand for
international food is increasing, an
advantage for American exporters who
benefit from France’s concentrated
demand and efficient domestic
distribution systems. However, price
competition remains fierce and exporters
must meet extremely high demands for
quality, thanks to past food scares.
Theme restaurants are popular in big
cities, especially in Paris, where one of
every two new restaurants is based on a
“world food” concept. As a result, ethnic
and halal manufactured food has gained
in popularity. Halal, which is commonly
associated with meat production and
slaughter, is any food that is “permissible”
under Islamic Sharia law. Halal refers to
all food that is “permitted” within Islamic
dietary law.
With the largest Muslim population in
Europe, around 4.7 million, France’s halal
market is valued at $8 billion, making it
the hub of the European halal market.
The large French-Muslim population
has made a heavy – and somewhat
controversial – impact on France’s food
culture. As the market increases at a
rate of ten percent every year, halal has
the potential to be a lucrative market
within the European Union. The overall
European market is worth almost $30
billion. Halal-certified sauces, ready-made
dishes, baby foods, and meat are among
the fastest-growing niches in France’s halal
food sector.
Halal certified livestock, processed
food, non-alcoholic beverages, and dairy
products generate the greatest revenue
within the Halal market. Analysts forecast
that the halal food market will grow at
a CAGR of 2.06 between 2013-2018.
The high-quality association with halal
meat is attractive to ethically conscious,
non-Muslim consumers as well. Halal
consumers are “of all faiths interested in
the well being of their families and the
global environment,” according to Jalel
Aossey, director of Midamar, a Halal food
company and pioneer for the export of
quality U.S halal products.
The market in halal goods is almost
Summer 2014
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Continued on page 33
twice the size of the market for organic
food in France, though strong niche
markets exist for both organic and halal
products. The rising income of France’s
younger consumers, which include
second- and third-generation Muslim
immigrants, have helped welcome
a new generation of halal gourmets,
creating a significant upscale presence in
supermarkets and restaurants throughout
France’s major metropolitan areas.
Though it is not mandatory for
imported products bearing their own
halal certification to seek approval from
the three major French Muslim halal
certification organizations before they
can be sold in the French market, these
products must adhere to EU importation
requirements. Imported products often
face issues with respect to authentic
certification, as there is a lack of authentic
halal certification bodies.
The global halal market, which includes
both food and non-food sectors, is
worth an estimated $2.3 trillion. The
consumption of halal food products
is directly proportional to the Muslim
population. Second- and third-generation
Muslim immigrants have contributed to
the growth of the market, as they choose
to preserve the traditions of their religion
and culture. French Muslims spend
about 30%-35% of their income on food
products.
One of the greatest challenges to
American exporters is successfully
marketing their products to French
consumers. Though the marketing
costs to increase consumer awareness
are expensive, quality products with a
strong regional American image can
find a niche within the French market.
American exporters should target dualincome families, as well health-conscious
consumers, and focus on regional
specialties, such as California wine.
On average, Muslim buyers consume
twice as much meat as non-Muslim
buyers, making halal meat a worthwhile
market with huge opportunities. Though
French consumers are similar to U.S.
consumers, the French are slightly
more discriminating in regards to taste
and packaging. French consumers
place an increasing emphasis on
innovative, convenient and high
quality food products with health
benefits. Considering the recent trends
of the American food market, which
increasingly values natural and organic
products, France’s import market proves
to be a favorable marketplace for U.S.
goods.
SIAL 2014
On October 19th, SIAL, the world’s
largest food exhibition, will celebrate
fifty years of innovation in Paris Nord
Villepinte, France over the course of four
days. With almost 6,000 exhibitors from
more than 100 countries, SIAL 2014 offers
Continued on page 33
Pantone 202C
Pantone 185C
Pantone 873C
20% Yellow
Summer 2014
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Summer 2014
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The World is Nuts
About U.S. Almonds
& Pistachios
by Lisa Mooney
T
here are more than 30
different varieties of almonds
and 10 of them comprise the
majority of almonds produced
in California. And while the
U.S. may be the largest market
for almonds with about 30% of
the crop sold for domestic use,
70% of our almonds are shipped
internationally.
Historically almonds have been known
for their taste and texture, but almonds
are rapidly growing as one of the most
popular of the Tree Nuts, its vast culinary
uses and superb nutritional value is
making this nut one of the most sought
after across the world.
Today almonds are California’s
top agricultural export and largest
tree nut crop in total dollar value and
acreage. They also rank as the largest
U.S. specialty crop export. California’s
climate and soil conditions are ideal for
growing almonds. The almost 6,000
growers tending over 700,000 acres make
California the world’s largest producer of
almonds, producing 80% of the world’s
supply.
Around the globe almonds are
enjoyed in many different ways. In
China, almonds are most popular during
14
As a grower owned company, we understand that a reputation is
not only in a name, but rather in everything we do. Integrated from
farm to buyer, we are dedicated to providing you with the highest
quality pistachios from our family to yours.
Marketed exclusively by Meridian Nut Growers
www.meridiannut.com • [email protected] • (559) 458.7272
15
Winter
Summer2014
2014
Product of USA
autumn and winter—especially during
the Chinese New Year—as a roasted,
salted snack. They also infuse almonds
with unique flavors such as abalone. The
Japanese swoon for delicate oval balls of
almonds coated in chocolate, and pretzel
sticks dipped in milk, dark, or white
chocolate and coated with diced almonds.
And in Korea, they strive to live an active,
vibrant, beautiful life and almonds are the
ideal snack.
•W
hole-Natural or Blanched:
Most popular as a snack, embedded
or enrobed in chocolate, used in
confectionary, energy bars, and bakery
items.
• S lices or Flakes: Topping for salads,
ingredient for cereal, coating for savory
dishes, garnish for baked goods or
desserts.
• Slivers or Halves: Roasted or flavored
snacks, ideal for stir fry or grain dishes,
ingredient for baked goods or cereal,
texture for confectionary, topping for
prepared foods or salads.
•D
iced or Chopped: Topping for dairy
items or baked goods, works well in
stuffings and coating for ice cream bars,
filling for bakery and confectionary,
crust for meat and seafood.
•M
eal or Flour: Sauce thickener, used
in making almond butter or marzipan,
ingredient and filling for confectionary
items, flavor enhancer in bakery, coating
for fried foods.
Summit Almonds
Summit Almonds assists California
almond, walnut, and other tree nut
growers and handlers in marketing high
quality almonds to their partners and end
users around the world. According to their
website “we pride ourselves on providing
knowledgeable, personable services
in order to create long term, trusted
relationships and success for all.”
Summit Almonds has relationships
with over 40 of the top almond handlers
in California to fulfill all of your almond
requirements. If your business depends
on getting fresh, high quality, consistent
almond products on time, any time,
Summit Almonds is the place to start.
According to Dale Darling, China has
shown the most potential growth this year
in their international sales, and the USA
has also increased its consumption in the
last year. Mr. Darling said that Summit
Almonds will be exhibiting at Sial in Paris
this coming October, so you can connect
with them there, or for more information
on their company and services please visit
their website at www.summitalmonds.
com.
Pistachios
The pistachio tree (pistacia vera)
originated in western Asia and Asia
Minor, made its way into Mediterranean
Europe and now thrives in the dry
climates of the American west. Advanced
production technologies, efficient
harvesting and sophisticated growing
techniques now make the United States #1
in global commercial production.
Harvest takes place anywhere from late
August to early October. Between 5 and
7 years of age, the pistachio tree begins
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Summer 2014
17
bearing fruit. A biennial bearer (a heavy crop one year and little
crop the next), there appears to be no upper age limit to a tree’s
viability. Once ripened, the nuts are quickly harvested, cleaned,
sorted and roasted for the perfect snack or for ingredient usage.
Setton Farms
One of the most trusted producers of pistachios in the U.S.
today, Setton Farms maintains one of the most sophisticated
food safety programs in the entire nut industry with selfimposed quality and technical standards which exceed
government and industry guidelines.
“Since Setton Pistachio of Terra Bella is a family owned
and operated company, we attend to each detail of growing,
harvesting, processing, manufacturing and packaging
pistachios. Setton also maintains one of the most sophisticated
food safety programs in the entire nut industry and focuses
on processing the top quality pistachios for our customers,”
explained Mia Cohen, a company representative
Their website says it best, “we learned long ago that producing
the best tasting, most wholesome pistachio nuts starts with the
growing process. From the moment the seedling is planted to the
moment the pistachios are picked from the tree, our orchards
Continued on page 41
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Summer 2014
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A Good Choice for the Whole Family
by Lisa Mooney
Many people think that there is no
difference between the terms Natural and
Organic, and that both of them mean the
same thing. However, this is not true. If
you compare organic and natural from
their definitions, the difference will be
quite clear.
Organic food refers to food items
that are produced, manufactured and
handled using organic means defined
by certifying bodies such as the United
States Department of Agriculture
(USDA) under its Organic Food Products
Act. Natural food, on the other hand,
generally refers to food items that are not
altered chemically or synthesized in any
form. These are derived from plants and
animals. Thus a natural food item is not
necessarily organic and vice versa.
But the important question is – “Why
do some people prefer organic food and
some people prefer natural food?” This is
because some people have the belief that
synthesizing a food item results in some
level of loss of its nutrients and beneficial
properties. Therefore, they demand
natural foods. Organic food fans, on the
other hand, want their food to be free
of chemical fertilizers, pesticides and
preservatives, so they choose organic.
Organic Trade Association-A
Valuable Resource
20
One organization helping both
consumers and companies locate
organic foods today is the Organic
Trade Association. The “OTA” is helping
consumers around the globe “go
organic.”
Demand for organic products is
booming, with sales in the United States
jumping to $35.1 billion in 2013, a 12
percent hike from the previous year and
a new record. OTA’s conducted a survey
that shows that eight out of ten American
families now make organic products
a part of their grocery list if not all the
Stahlbush Island Farms
Farming, Fine Art & Food
Packaging Options
• Grown in the U.S.A.
• Non GMO
• Certified Sustainable
• Certified Organic
• Conventional
• Gluten Free
Frozen Pail
30
lbs. / 13.6 kg
• No Additives
Fiber Aseptic Drum
• Family Farm
474 lbs. / 215 kg
HPT 41 Totes
Puree & IQF Vegetables
• Butternut Squash
• Carrot
• Golden Delicious Pumpkin
• Super Sweet Corn
• Green Bean
• Green Pea
• Kabocha
• Red Beet
• Sweet Potato
Puree & IQF Fruits
• Apple
• Blueberry
• Cranberry
• Marion Blackberry
• Peach
• Pear
• Pineapple
IQF Case
30 lb. & 50 lb.
13.61 kg & 22.6 kg
Farmer • custom processor • exporter • wholesaler
retail brands • ingredient supplier
Stahlbush Island Farms • 3122 Stahlbush Island Road
Corvallis, Oregon U.S.A. • +1.541.757.1497
www.stahlbush.com • [email protected]
Summer 2014
21
PecanCo.Ad.pdf
time, at least sometimes.
OTA’s Organic Export Program is a
program sponsored by OTA to promote
U.S. organic exports to the worldwide
market. A sample of their programs
include:
• organic pavilions at international trade
shows
1
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8:44 PM
• buyers missions where international
buyers are invited to the U.S. to meet
with U.S. organic suppliers
• export educational programs
• U.S. organic market educational pieces
for foreign buyers
• a free directory for US companies at
OTA’s Export Directory On-line
After a simple, free online registration
process, you can view hundreds of U.S.
producers’ profiles, product overviews
and contact information on their
searchable database. Information is
available in English, Spanish, French,
German, Japanese, Korean and Chinese.
Global buyers can access U.S. organic
producers anywhere, anytime to develop
and increase sales at www.ota.com.
If you’re a U.S. producer interested in
exporting organic food and farm items
and connecting with buyers worldwide,
email [email protected] to be listed on
their export database.
Organic Valley
Contact:
Austin Nixon
22
Purchasing organic dairy, egg and
meat products is a great place to begin
organic food purchases. Organic Valley,
the farmer-owned cooperative, has been
around since long before there was a
government-sanctified definition of
organic.
According to their website,
“we had to create our own standards, and to this day our
definition of organic goes above and beyond the strict organic
production rules of the USDA. We think of organic in terms of
interdependence—between customers, farmers, employees,
communities, animals, and the earth. We consider all of these
relationships when we produce our organic milk, organic cheese,
organic butter, organic eggs, organic soy milk, organic produce,
and organic meats.” Visit their website for a complete list of their
product offerings at www.organicvalley.coop.
Kids & Healthy Eating
While we can’t limit all of our children’s exposures to toxins in
the environment, we do have a say in the food they eat.
Avoiding GMOs (genetically modified organisms), for
themselves or their children, is an increasingly important reason
why parents choose organic food, according to the Organic
Trade Association’s (OTA’s) U.S. Families’ Organic Attitudes
and Beliefs 2014 Tracking Study, a survey of more than 1,200
households across the nation with at least one child under 18.
Almost 25 percent of parents buying organic said that wanting
to steer clear of genetically modified foods is now one of their
top reasons for selecting organic, the most in the four years the
survey has been taken, and up significantly from 16 percent who
said the same in 2013. Of the fifteen reasons for buying organic
that parents were asked to rate, not buying GMOs showed the
biggest jump by far from attitudes a year ago.
You may have already made the choice to incorporate more
natural and organic foods into your family’s meals. While these
methods of farming and producing foods can be more costly,
experts tell us the benefits are well worth it. And when it comes
to your kids, spending more on healthy choices is worth it too!
August is Kids Eat Right Month, a new nutrition education,
information sharing and action campaign created by Kids Eat
Right, an initiative of the Academy of Nutrition and Dietetics
and its Foundation. Kids Eat Right Month spotlights healthy
nutrition and active lifestyles for children and families, offering
simple steps to help families cook healthy, eat right and shop
smart.
Recently we had the chance to speak with Karla Chambers of
Stahlbush Island Farms to find out
more about how their products are
a perfect addition to your company
and family’s menu.
1. Which healthy items does
Stahlbush Island Farms currently
produce for consumers today?
Every single item that we farm
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Continued on page 29
Summer 2014
23
he history of pecans can
be traced back to the 16th century.
The only major tree nut that grows
naturally in North America, the
pecan is considered one of the
most valuable North American
nut species. The name “pecan”
is a Native American word of
Algonquin origin that was used to
describe “all nuts requiring a stone
to crack.” This Native American
tree nut is a member of the hickory
family.
Today, Georgia leads the nation
in pecan production. Georgia has
been the top pecan producing state
in the nation since the late 1800s.
Pecans are one of the largest fruitbearing trees. One irrigated, managed
acre of pecan trees will produce about
1,000 pounds of pecans. More than 500
varieties of pecans exist today. Over 1,000
cultivars have been released over the
history of pecan culture. Only three are
common and all three are available from
Georgia orchards.
Pecans contain more than 19 vitamins
and minerals – including vitamin
A, vitamin E, folic acid, calcium,
magnesium, phosphorus, potassium,
several B vitamins and zinc. One ounce
of pecans provides 10 percent of the
recommended Daily Value for fiber.
Pecans are also a natural, high-quality
source of protein that contain very few
carbohydrates and no cholesterol. Pecans
are also naturally sodium-free, making
them an excellent choice for those on
24
24
a salt- or sodium-restricted diet. The
US Food and Drug Administration has
confirmed that “pecans have the ability
to reduce heart disease risk and may be
labeled as a heart-healthy
Summer 2014
25
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Summer 2014
27
Shoreline Fruit:
North America’s Largest
Cherry Grower
Near the shores of Lake Michigan, in the heart of
cherry country, Shoreline Fruit makes its home. We
are the growers, processors and marketers of a full
complement of the finest dried fruits and cherry
products available anywhere in the world.
Our vertically integrated family of companies
provides an exceptional level of quality in everything
we do—from the planting
of saplings to the delivery of
flavorful, nutritious products
and responsive, personalized
service. This singular
dedication to excellence
drives our ongoing pursuit
Bob and Don Gregory,
Shoreline Cherry Growers.
of superior products and
processes, while inspiring
our strong, proactive approach to environmental
stewardship and sustainability.
To find more information about Shoreline Fruit,
visit shorelinefruit.com or contact
[email protected].
585-765-2639 ext. 11
Product of the USA
28
Continued from page 23
and process at Stahlbush Island Farm
is healthy. We value clean labels with
simple ingredients. Our packages contain
fruits, vegetables, whole grains and
legumes. We think less is more when it
comes to ingredient labels.
2. How does Stahlbush Island Farm’s
packaging of fresh fruit and vegetables
attract children to eating healthy?
Stahlbush’s brightly colored,
biodegradable, brown kraft paper
packaging is indicative of our brand
promise, that our perfectly ripened foods
have been farmed in an environmentally
friendly manner and have a farm fresh
taste. Since our foods are frozen at
peak ripeness, the complex flavors
and nutritious elements shine through
in every bite. We know that children
like great tasting fruits and vegetables
because we have donated our foods to
tasting tables at our local school district
to expose kids to more foods with great
success.
at peak ripeness when the complex
flavors, complete nutrition and rich
colors have fully developed. We then
freeze it after harvest and seal in the
farm fresh taste so that it is ready when
you are. In addition, all of the hard work
and preparation is already done with
Stahlbush Island Farms frozen foods. We
have already cleaned, washed, chopped,
soaked, skinned and blanched our foods
so that you spend less time in the kitchen
MOONEY FARMS
and more time with the family.
5. As a Mom yourself, how were you
able to encourage healthy eating in your
home?
My husband Bill and I raised four
children on the farm, feeding them our
high quality fruits and vegetables. As a
mom, you always want the VERY BEST
for your children. In our house, fruits and
vegetables were always staples. Our
Continued on page 33
AD PROOF
3. What are some creative ways to
incorporate your products into a family’s
menu to encourage kids to eat more fruits
and vegetables?
We love a green pea pesto on rustic
bread or over whole wheat pasta. Our
cool cauliflower and Tri-Colored Carrots
are extremely popular with children.
They are a blend of brightly colored
yellows, purples, greens and oranges.
They make the perfect side or snack.
Also try spinach salads, omelets, fresh
strawberry smoothies, strawberry
shortcake or blueberries on the morning
cereal. The possibilities of incorporating
healthy foods are endless! We are coming
out with a recipe book, called “Farming,
Food and Fine Art” soon to inspire
creativity in the kitchen.
4. Why are your products a perfect
addition to any meal?
Stahlbush frozen is fresh! We harvest
Summer 2014
29
HANDLE
WITH
CARE
Only 1 in 4 Angus cattle meets all 10 quality standards, ensuring the
premium flavor for which the brand is renowned. It’s abundantly
flavorful, incredibly tender, naturally juicy.
30
The Journey of a Steak
The Certified Angus Beef ® brand’s commitment
to quality starts at the ranch and ends at dinner
tables around the world. Each Certified Angus
Beef ® brand steak has a 760-day journey from
farm to fork, with many steps in between to
deliver a mouthwatering eating experience. At
the journey’s center is a dedicated, responsible
and diligent beef community ensuring each
steak is handled with care.
Their commitment to excellence ensures the
Certified Angus Beef ® brand remains a promise
of quality.
Summer 2013
31
32
Continued from page 11
a global stage for the world food market.
In the past, exhibitors and visitors
have said that the show is an exciting
opportunity for innovative food leaders
to come networks and taste the creativity.
Thousands of new ideas, in the form
of packaging, innovative products, and
reproducing old products in new ways,
make the show a valuable occasion for
American exporters.
The French have an incredible and
idyllic food culture. At SIAL 2014, visitors
and exhibitors will not only taste and
explore the best and freshest cheeses and
wines but will also have the opportunity
to experience many of France’s traditions.
On Wednesday, October 22nd, visitors
will have the chance to experience the
most innovative concepts in Paris, as they
attend informational meetings and visit
restaurants throughout the city.
For American exporters, SIAL 2014 will
provide an excellent information source to
learn prices, hear from local distributors
and establish local connections. As the
food industry becomes increasingly
global, it is essential that innovation – a
hallmark of French production and
consumerism – remain at the forefront
of American exporters’ strategies to stay
competitive on the international stage.
Continued from page 29
four children had summer jobs on the
farm and loved eating these healthy
products they helped grow. As a parent,
it’s not about how much you do for your
kids, but rather how much you teach them
to do for themselves. Coaching them to
develop a strong work ethic while staying
healthy is one of the most important tasks
of a mom. If the taste and flavor of fruits
and vegetables are excellent, then it’s easy
to incorporate them into every family
meal. Growing gourmet, wholesome,
healthy food for others is a privilege.
As a farmer, I recognize the link
between rich colors and great nutrition.
With the childhood obesity rate
increasing, it’s clear that kids are addicted
to fat, salt and sugar, which is a diet
composed of primarily brown and white
foods. Children learn colors before the
alphabet. It just made sense to me that
educating children about diets based on
natural colors would be an easy concept
to grasp. I created a coloring book, which
is attached, as well as some visual aids to
help reinforce the issue. As a professional
artist, I hope that my paintings and eye
for color helps to inspire youth to make
more nutritious choices based on colors
alone.
Sources:
Academy of Nutrition & Dietetics Website
Organic Trade Association Website
Organic Valley Website
Summer 2014
33
Continued from page 25
Respected, reliable, year round provider of quality
almond products since 1989. Let us supply your
almond needs. Call today—559-884-2147
34Colusa Road | Coalinga, California 93210 | (559) 884-2147 Office | www.harriswoolfalmonds.com
26060
Winter 2014
35
Hilltop Ranch
Your One Stop International Almond Shop!
Hilltop Ranch, Inc. is one of the world’s
most innovative almond processors,
handling nearly 30,000 tons and shipping
to over 70 countries. Its integrated
operations include farming, hulling,
shelling, cleaning, sizing, sorting, grading,
pasteurization, lab analysis, packing,
trucking, and exporting.
Hilltop’s product-line includes in-shell
almonds, whole natural almonds (CCOF
A sustainable future can start with small steps.
But we prefer long strides.
Scan the QR code above to see the results of our groundbreaking NSF
verification and Eco-Efficiency Analysis. Hilltop Ranch is dedicated
to leading the almond industry to a sustainable future. In fact, we’ve
reduced our land and water resource usage by 34% and energy usage
by 24%, all while providing the highest-quality almonds and customer
service. And with flexible packaging and shipping, as well as first-rate
traceability, we help our customers keep up with the pace of change.
Without QR Code, please visit: www.hilltopranch.com/our-sustainability/nsf/
Product of the USA
36
organic, transitional, and conventional)
and manufactured almonds such as
blanched and natural sliced, slivered,
splits, diced and meal.
The company, founded in 1980 by David
and Christine Long with the purchase of
an almond orchard, became an almond
handler in 1984 and has grown steadily.
A new processing plant was built in 2002,
followed by several major expansions. In
early 2012 Hilltop Ranch became the first
almond handler to receive NSF verification
for sustainability. Since 2012 the company
has maintained the prestigious BRC
certification with an “A” rating.
Hilltop’s corporate philosophy has
always been to provide growers and
customers with accurate information
to help them make educated business
decisions. A reputation for honesty with
growers and customers has helped the
company reach where it is today.
Consistently providing quality that
meets or exceeds customer expectations
promotes the Hilltop Ranch brand.
Knowing their customers’ individual
requirements assures that quality as well as
documentation meet or exceed customer
expectations.
Exports make up over 80% of shipments
from Hilltop Ranch. The more widespread
use of technology has made the flow of
information quicker and more direct.
Hilltop receives and welcomes e-mails
every day from companies interested in
purchasing almonds. At their website,
www.hilltopranch.com, you can find
extensive resources on almonds, including
harvest videos, processing videos, pricing
history, and market analysis.
Summer 2014
37
by Whitney Seiter
38
Far West Rice’s Tradition of Excellence!
Far West Rice is a family owned and
operated company specializing in the milling
and marketing of high quality, diverse rice
varieties, most notably medium and short
grain varieties. C. William Johnson founded
the Northern California milling company in
1985. With deep roots in agriculture, Johnson
was versed in rice cultivation but wanted to
explore how grains in the field transformed to
a memorable culinary experience.
Memorable culinary experiences start
with imagination in the kitchen paired with
carefully selected, fresh, natural, ingredients
enjoyed with good company. A time honored
grain like rice is no exception.
To carve out a level of noteworthy quality
specific to the rice market, the young mill
developed a unique niche apart from the
farming operation with a focus on selection
and specialization.
Today Far West continues to evolve as
we improve processes, work with diverse,
select quantities of rice optimizing our mill
for memorable quality. We are a full service
specialty mill, working with domestic and
international customers in the areas of retail
grocery, foodservice and food manufacturing.
charged with giving their maximum effort and
passion for high quality in our products and
customer relations.
Just in Time Milling
Far West Rice is a “just in time” mill. The
“just in time” or “mill to order” approach
allows us the opportunity to provide our
international and domestic customers the
freshest rice available. Therefore we do not
store product. We mill “just in time” per
order received. After an order is received, we
schedule to receive paddy (or rough rice), mill,
pack and ship the finished product promptly.
High quality is our focus and delivering fresh
product supports this objective.
Our Brand Names:
Fukusuke Calrose rice
Valley Sun Calrose Rice
Far West Calrose Rice
Komachi Brand Rice
Our Customers
Far West Rice is not able to exist or grow
without our customers.
We are extremely fortunate to work with a
diverse group of customers both domestically
and internationally. It is clear to us - the
integrity of our rice is in direct relation to
the integrity of our service and customer
relationships. Being a small specialty mill
allows us to take the extra step to personalize
our service and learn how each customer
defines their service expectation.
Our Team
With less than 50 employees, FWR
is considered a small team by industry
standards. To our staff, this is understood
to be one of our greatest strengths. We are
not a collection of jobs and titles but rather
a community of professionals committed
to making the best product possible for our
customers. Each member of our community is
Summer 2014
39
40
Continued from page 18
follow strict cultivation standards.”
“Setton Pistachio of Terra Bella mainly
exports raw in shell pistachios as well as
raw pistachio kernels, roasted and salted
in shell pistachios, Pistachio Chewy
Bites, and various sizes of Setton brand
retail packages. The biggest seller for
export markets is raw in shell pistachios
but we see an increasing demand for
our pistachio chewy bites and flavored
pistachios,” according to Ms. Cohen.
Setton has created some innovative
flavors for their new pistachio products.
“Setton has 5 different flavored pistachios;
Salt & Pepper, Chipotle BBQ, Jalapeno,
Chili-Limon and Garlic Onion. There is
something for everyone!”
When asked which new items are
the biggest sellers right now Ms. Cohen
added, “our Pistachio Chewy Bites are
one of the most demanded products in
the market because of its wholesome
taste and nutritional benefits. Aggressive
sampling of Pistachio Chewy Bites has
landed Setton in many of the nation’s top
ten supermarkets, as well as in over 200
independent and natural stores.”
Setton also has a strong marketing
campaign to get the word out about
pistachios, “social media gives us the
opportunity to interact directly with fans
through news, contests, health and fitness
articles, as well as original recipes. Our
mixed media campaigns have had over
200 million impressions, growing our
target market fan base. We’re also proud
to partner with America’s Nutritionist
Mitzi Dulan, celebrity chefs Spork Foods,
and various athletes ambassadors to
further spread our message.”
Setton Pistachio of Terra Bella, Inc.
is proud to be the preferred supplier of
California pistachios around the world.
Setton exports premium quality California
pistachios to over thirty countries each
and every year. “Russia, Mexico and Israel
are some of the emerging export markets
for us and they also show promise in
2014-2015. Hong Kong, China, Germany,
France, Canada and Italy are some of the
largest export markets for us this year
as well as in previous years,” Ms. Cohen
explained.
To find out more about pistachios,
and these exciting new products offered
by Setton Farms, you will find them
exhibiting at World Food Moscow in
September 2014 and Sial Paris in October
2014. You can also visit their website at
www.settonfarms.com
Sources:
California Almond Board Website
Summit Almonds Website
Setton Farms Website
Fall 20132014
Summer
41
<Find Out More At www.ifoodgroup.com
42
Summer 2014
43
Advertiser’s Index
Ag Alumni Seed p. 19
www.agalumniseed.com
AgriNut Company p. 40
www.agrinutcompany.com
Bruce Foods/LA Wing Kit p. 18, 19
[email protected]
California Grapes
p. 5
www.grapesfromcalifornia.com
Certified Angus Beef p. 30, 31
www.certifiedangusbeef.com
CHS Sunflower p. 35
www.chssunflower.com
Crown Products, Inc.
p. 44
www.crown-products.com
DFA of California
p. 7
www.agfoodsafety.org
Farmer’s Rice Cooperative p. 26, 27
www.farmersrice.com
Far West Rice Company p. 39
www.farwestrice.com
Grain Millers p. 41
www.grainmillers.com
Harris Woolf California Almonds p. 34
www.harriswoolfalmonds.com
Hilltop Ranch
p. 36
www.hilltopranch.com
Hudson Pecan
p.. 22
www.hudsonpecan.com
44
Jack’s Alimentary Supply, Inc. www.jasifoodsupply.com
Johnsonville
[email protected]
Liberty Gold www.libertygold.com
Lindsay Olive Co.
www.lindsayolives.com
Louisiana Gold [email protected]
Magic Seasonings (Chef Paul) www.chefpaul.com
Mariani Packing Company www.mariani.com
McLane Global www.McLaneGlobal.com
Meridian Nut Growers
www.meridiannut.com
Michigan Department of Ag
www.michigan.gov/agexport
Midamar www.midamar.com
Mooney Farms www.mooneyfarms.com
Morrison Farms www.morrisonfarms.com
Nature’s Finest Foods, LTD www.nffonline.com
Navarro Pecan Company www.navarropecan.com
p. 38
p. 44
p. 18
p. 52
p. 11
p. 37
p. 8
p. 3
p. 15
p. 9
p. 50
p. 29
p. 19
p. 22
p. 22
NW Commodities
p. 20
www.nutluck.com
Red River Commodities p. 33
www.redriv.com
Rose Packing Company p. 49
www.rosepacking.com
Setton International p. 14
www.settonfarms.com
Smithfield Foods Int’l Group p. 47
www.farmlandfoods.com
Snyders of Hanover p. 32
www.snydersofhanover.com
Stahlbush Island Farms
p. 21
www.stahlbush.com
Summit Almonds p. 12, 13
www.summitalmonds.com
Sysco Int’l Food Group
p. 42
www.sysco.com
Taylor Brothers p. 51
www.taylorbrothersfarms.com
Tee Lee Popcorn p. 48
www.teeleepopcorn.com
U.S. Pecan Association p. 24
www.USpecans.org
Westside Trading Company
p. 16
www.westsidetradingcompany.com
Wilbur Packing Company
p. 43
www.wilburpacking.com
Zaloom Marketing Corp. p. 2
www.sesamesnacksbyzmc.com
presents
Show & Conference
11 Country Pavilions!
Register now for FREE until June 30th!
(After June 30th Use Discount Code: AIM )
October 27-28, 2014
Miami Beach Convention Center, Hall C
25 countries will be represented
Discover a world of new and creative products!
Network with more than 10,000 food and beverage professionals
Attend a variety of Educational Seminars conducted by subject matter experts!
Meet with more than 500 global exhibitors featuring specialty food and beverages!
SponSorS:
For More Information Call (305) 871-7910 x221
or Email: [email protected]
www.americasfoodandbeverage.com
Summer 2014
45
THE
Bascom Family Farms
2014
P.O. Box 117
Brattleboro, VT 05302
Phone: +1-802-257-8100
Fax: +1-802-257-8111
E-mail:
[email protected]
Web site:
www.bascomfamilyfarms.com
Contact: Arnold Coombs
Company Profile: Bascom Family
Farms is America’s leading independent supplier of pure and organic
maple syrup and maple sugar
products in a wide range of forms,
sizes and packaging. Top food
manufacturers, private label maple
marketers, food service buyers and
chefs choose Bascom Family Farms
for our high quality selection, R&D
capacity, competitive pricing, and
rapid turnaround times. Product
Line: Grocery items, organic products, pure and organic maple syrup
and maple sugar products
Product of USA
Directory
Great Lakes Packing
Company Int'l, Inc.
Michael Foods, Inc
Company Profile:
Great Lakes Packing Company
Company
International, Inc. is located
located in
in the
the
Union Stock
Stock Yards
Yards of
of Chicago,
Chicago,
Union
Illinois at
at the
the same
same location
location for
for over
over
Illinois
50
years.
Great
Lakes
Packing
Co.
40 years. Great Lakes Packing Co.
Int'l, Inc.
Inc. produces
produces the
the finest
finest in
in
Int'l,
pickled meat
meat products
products from
from only
only
pickled
products
produced
in
the
United
products produced in the United
States that
that have
have been
been inspected
inspected by
by
States
the United
United States
States Department
Department of
of
the
Agriculture and
and passed.
passed.Great
Great Lakes
Lakes
Agriculture
Packing Co.
Co. Int'l,
Int'l, Inc.
Inc. is
is aa HACCP
HACCP
Packing
approved plant.
plant.
approved
Product of
of USA
USA
Product
Product Line: Processed Egg
Products, including pasteurized
liquid or frozen yolk, whole egg,
whites, and scrambled egg mix, our
patented Extend Life liquids, dried
powders, and a range of fully
cooked products. Our products are
used in industrial food processing,
foodservice, and retail applications.
1535 W. 43rd Street
Chicago, IL 60609
+1-773-927-6660
Phone: +1-773-927-6660
+1-773-927-8587
Fax: +1-773-927-8587
E-mail:
[email protected]
[email protected]
www.glpacking.com
Web Site: www.glpacking.com
Contact: Robert E. Oates-President
Oates-President
Pickled Meats,
Meats,Pork
Pork
Product Line: Pickled
brine.
and Beef packed in brine.
Magic Seasoning Blends
720 Distributors Row
P.O. Box 23342
New Orleans, LA 70123-0342
Phone: 504-731-3522
Fax: 504-731-3576
E-mail: [email protected]
46
skins.
301 Carlson Parkway, Suite 400
Minnetonka, MN, USA 55305
Phone: +1-256-757-3425
+1-952-486-8544 Direct
Cell: +1-970-215-1033
Fax: +1-952-258-4157
E-mail:
[email protected]
Web Site: www.michaelfoods.com
Contact: Jeff Johnson-Director
Business Type: Manufacturer,
Exporter
Product of USA
Website: www.chefpaul.com
Contact: Anna Zuniga,
Business Type: Manufacturer,
Co-Packing
Product Line: Seasoning Blends,
Sauces and Marinades, Pepper
Sauce, Custom Blending,
Co-Packing services
Product of USA
Summer 2014
47
Setton Pistachio of Terra Bella, Inc.
9370 Road 234
Terra Bella, CA 93270
CA Phone: +1-559-535-6050
CA Fax: +1-559-535-6089
Email:
[email protected]
Contact: Joshua Setton
New York Sales Office
85 Austin Boulevard
Commack, NY 11725
Phone: +1-631-543-8090
Fax: +1-631-543-8070
Website: www.SettonFarms.com
Business Type: Grower, Processor,
Exporter, Roaster, Manufacturer,
Packer
Business Profile: America's premier
supplier of California pistachios.
Major exporter of California pistachios to all markets offering both
natural and flavored pistachios.
ISO/FSSC 22000 Certified.
Rose Packing Company
65 South Barrington Road
Barrington, IL 60010 USA
Phone: +1-847-381-5700
Fax: +1-847-381-9424
E-mail: [email protected]
Web Site: www.rosepacking.com
Contact: Erik W. Vandenbergh
Business Type: Exporter, Manufacturer, Packer, Processor
Product Line: Fresh and processed
pork. Specializing in smoked cured
pork, ham, Canadian bacon, breakfast Sausage, ethnic sausage and
back ribs
Product of USA
Product of USA
Le premier ministre de l’Amérique
カリフォルニア州のアメリカのプレ
fournisseur de pistaches de Californie.
ミア仕入先ピスタチオ。カリフォル
Grand exportateur de pistaches de
ニア州の主要なエクスポータは両
Californie à tous les marchés offrant
方の自然な風味とピスタチオ提供
à la fois pistaches naturelles et
するすべての市場を対象にピスタ
aromatisés.
チオ。
ISO/fssc22000
ISO / FSSC
22000 certifié. 認定を受けて
います。
Visit us at SIAL Paris
Booth# 4R045.
48
Summer 2014
49
50
Summer 2014
51
52