01.Cover Buku Annual Report 2010
Transcription
01.Cover Buku Annual Report 2010
HEALTH EDUCATION DIVISION MINISTRY OF HEALTH “Health promotion is a combination of education and environmental support for action and living condusive towards health” (Green & Kreuter 1991) 2010 ANNUAL REPORT i Health Education Division 02.Layout Buku (BI).indd 1 12/21/12 5:00 PM Editorial BOARD Advisor: Haji Abdul Jabar bin Ahmad Chief Editor : Haji Abdul Manan bin Mat Dahan Editor : Pn. Zaikiah binti Mohd.Zin Members : Pn. Chuah Sot Hoon En. Varuges Abraham En. Azman bin Mohammed En. Munshi bin Abdullah En. Md. Amidon bin Ag. Damit Pn. Hapsah binti Mohd.Dusa Pn. Hazira binti Mohd.Razali ii 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 2 12/21/12 5:00 PM Table Of CONTENT Pages Editorial Board Message from the Director iv Executive Summary 1 Introduction 3 Vision and Mission 4 Objectives 4 Organisation Chart 5 ii Resources 6-7 Health Promotion Activities Achievements 2010 1. Healthy Lifestyle Promotion Program 2. Non-Communicable Disease Prevention & Control Promotion Program 12-13 3. Tobacco Prevention & Control Promotion Program 14-16 4. Dengue Prevention & Control Promotion Program 17-20 5. Primary School Health Promotion Program 20-22 6. HIV/AIDS Prevention & Control Promotion Program 23-25 7. HPV Vaccination Promotion Program 26 8. Organ Donation Promotion Program 27-30 9. Patient Education Program 30-32 10. Mass Media Program 33 11. Community Health Promotion Centre 34 12. Dissemination of Information Through ICT 35-40 13. Publication of Health Education Materials 41-42 14. Training Program 15. Research Program 44-45 16. Commemoration of Special Health Days 46-48 17. Health Education Activities By Health Staff in the States & Districts 48-49 18. Certification of MS ISO 9001:2008 8-11 43 50 Conclusion 50 Way Forward 50 2010 ANNUAL REPORT iii Health Education Division 02.Layout Buku (BI).indd 3 12/21/12 5:00 PM Message From THE DIRECTOR Assalamualaikum dan Salam 1Malaysia G rateful to the Almighty for His bounty, Health Education Division was able to carry the trust and responsibility given throughout 2010. Various strategies and improvements were implemented on the existing programs in accordance with current needs. Following the increase in cases of non-communicable diseases due to unhealthy lifestyle practices, the division had taken the measure by adding three new media campaigns such as Reduce Sugar Intake, Prevention Of Non-Communicable Diseases And Intervention Of Non-Communicable Diseases Risk Factors. As a division that always serious and consistent in fighting dengue fever, a special project ‘Jom Ganyang Aedes’ was implemented in 2010 by appointing Aznil Haji Nawawi as anti dengue icon. The appointment of celebrity could attract the public’s attention to collaborate in fighting Aedes. The division also emphasized on the collusion between agencies to strengthen existing programs. One of the remarkable achievements in 2010 was the collaboration with Pos Malaysia Berhad in promoting organ donation to the public. The division has also been awarded MS ISO 9001:2008 certification on 13th August 2010. The existence of standard system will motivate the government servants to work more systematically and well-organized. Last but not least, I would like to record my sincere thanks to all the agencies and individuals who were involved in achieving our desired goals. My heartfelt appreciation goes to the editorial board for their dedication in publishing this annual report. May the achievements outlined here can be used as a benchmark in planning strategies and actions to improve the program performance from time to time. Thank you and warmest regards. HAJI ABDUL JABAR BIN AHMAD Director Health Education Division iv 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 4 12/21/12 5:00 PM Executive SUMMARY Health promotion is an extensive field that covers many disciplines. It is carried out by enhancing the ways to access health information, empowering the community to adopt a healthy lifestyle, creating a healthy environment with supporting policies, expanding the facilities as well as building partnership with various government departments, private sectors, non-governmental organizations (NGOs) and associations. As a way to improve the accessibility of health information to the public, the Division has carried out media campaigns via TV channels, radio, newspapers, magazines and outdoor media. Amongst the Media campaigns which were implemented are Healthy Lifestyle Campaign, Tak Nak Merokok (Say No to Smoking) Campaign, Dengue Prevention Campaign and Prevention of HIV/AIDS Campaign. It came to our consensus on the importance of prioritizing the prevention and control of non-communicable diseases, the Division has introduced new media campaigns which are Reduce Sugar Intake, Prevention of Non Communicable Disease and Intervention of Non-Communicable Disease’s Risk Factors. In addition, the Division also conducted media campaigns on Organ Donation and HPV. In line with development of ICT as part of the society’s life, the Division has taken opportunity to create and intensify the health-based portals. The availability of MyHealth and Infosihat portals helps in heightening the public’s accessibility to health information. In year 2010, a total of 94 new titles have been uploaded to the MyHealth portal. Various multimedia elements such as video, animation and health related games were created to attract the community. Division has also published a total of 3.3 million pieces / units of health educational materials in many forms such as leaflets, posters, manuals, guidelines and booklets. These materials were then distributed throughout the country for the usage of health staff and the community. At the state and district levels, different approach of health promotion were applied to improve health information accessibility, particularly face-to-face activities such as talks, demonstrations, individual advice and small group discussions. The division has implemented Reduce Sugar Intake Program as part of the effort to empower the society to practice healthy lifestyle as well as to further fortify the media campaign implementation at national level. This noble effort has been publicized to all walks of life through activities held in various settings such as schools, government offices, community and shopping centres. As a mode of recognition to young doctors who are competent in conveying information to their peers, the Division has introduced award categories which are Doktor Muda Harapan, Doktor Muda Cemerlang and Doktor Muda Gemilang. Initiation of these three levels of recognitions will motivate the young doctors to continue serving as peer educators. On the other hand, this Division has undertaken a rebranding exercise to the Promotion of Dengue Prevention Program by appointing famous celebrity, Aznil Haji Nawawi as Anti Dengue Icon. The program has been revived by naming it “Jom Ganyang Aedes” (Lets Crush Aedes) to demonstrate the Division’s solemnity in combating Dengue. Engagement of celebrity element in the program, was able to attract society participate in the gotong-royong activity. Another remarkable success was achieving re-establishment of 1,740 COMBI localities until the end of 2010 for an identical reason. 2010 ANNUAL REPORT 1 Health Education Division 02.Layout Buku (BI).indd 1 12/21/12 5:00 PM Patients in hospitals are also equipped through various activities to help them manage their illness. In year 2010, 88,056 patients and families were given patient education in hospitals throughout Malaysia. Through 20 Quit Smoking Clinics which were formed in hospitals throughout the country, a total of 1,249 clients have sought advice while 22.17% of them have successfully managed to quit smoking. This achievement is outstanding in effort to form non-smoking society. Exerting the concept of smart collaboration with other agencies, the Division and the National Transplant Resource Centre has been successful in establishing collaboration with POS Malaysia Berhad in promoting organ donation. POS Malaysia’s strength is through the access of 19 selected post offices throughout Malaysia. Additionally, continuous collaboration with the Ministry of Education has been established through the Doktor Muda Program and PROSTAR. Apart from that, the Division has partnered with the Ministry of Information to obtain slots for health education in the mass media. In order to produce competent health agents, health staff were trained with fundamental subjects to functionalise health promotion to the society. This core training includes Health Education Methods, Theory of Health Behaviour Change, Production & Application of Health Education Materials, Effective Presentation and Patient Education. Besides that, health staff were also trained on the implementation of the existing health promotion programs. Furthermore, the Division had the opportunity to work with WHO in conducting the Global Youth Tobacco Survey and the Global School Personnel Survey in selected schools. The studies were to determine the level of tobacco consumption among students and school employees throughout Malaysia. Year 2010 has also recorded a memorable moment to the Division upon awarded MS ISO 9001:2008 certification on 13th August 2010. This accomplishment will definitely contribute the Division in implementing better quality, systematic and well planned programs. 2 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 2 12/21/12 5:00 PM INTRODUCTION Health Education division began as a unit in the Ministry of Health in 1968. This unit was upgraded to a division in the Public Health Department in 1993 once their roles and functions had evolved in line with the change of time. Now, Health Education Division is responsible to determine the direction of health promotion throughout Malaysia. The role is in line with the emergence of diseases due to modern and sedentary lifestyle. As a division at national level, this division plans and develops programs as well as formulates policies related to healthy lifestyle. The role is manifested in collaboration with other departments, government agencies, media, NGOs and private sectors. The collaboration is essential to create conducive environment. This division also formulates guidelines and manuals for the use of Health Education Officers and health promotion practitioners at ground level. It also standardizes the delivery of health information to the public. Furthermore, this division provides technical advisory services in health promotion to other agencies. This cooperation is necessary to develop health literate and healthy society. This division also monitors and evaluates the implementation of programs. Therefore, the programs can be expanded from time to time. 2010 ANNUAL REPORT 3 Health Education Division 02.Layout Buku (BI).indd 3 12/21/12 5:00 PM VISION To create health literate Malaysians who can make healthy lifestyle as a culture throughout their life in a healthy environment. MISSIONS To increase accessibility of the public to health information. To equip the health staff with knowledge and skills in the field of health promotion. To empower the community with relevant knowledge and skills to enable them to practice healthy lifestyle. To increase advocacy to develop supportive environment. To develop collaboration for health between community, government agencies, NGOs and the private sectors. OBJECTIVES To increase public awareness on healthy lifestyle practice through lifetime health promotion activities. To increase public knowledge on healthy lifestyle practice through lifetime health promotion activities. To encourage public attitude change on healthy lifestyle practice through lifetime health promotion activities. To increase public skills on healthy lifestyle practice through lifetime health promotion activities. 4 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 4 12/21/12 5:00 PM Health Education DIVISION CHART Director Office Secretary Health Promotion Branch Public Health Branch Research, Development & Patient Education Branch Operation & ICT Branch Administration & Finance Branch NonCommunicable Disease Unit Family Health / AIDS Unit Patient Education Unit Operation Unit Administration Unit Media Unit Communicable Disease Unit Research Unit ICT Unit Finance Unit Healthy Lifestyle Campaign Unit Development Unit Special Projects Unit 2010 ANNUAL REPORT 5 Health Education Division 02.Layout Buku (BI).indd 5 12/21/12 5:00 PM RESOURCES Human Resources In 2010, there were 86 positions in Health Education Division in which 65 positions were filled while 21 positions are still vacant. The details of positions are as in Table 1. Table 1: Number of Positions in Health Education Division for the Year 2010 No. Position Grade No. of Post No. of Post Filled Jusa C (KUP) 1 1 1. Director 2. Health Education Officer S52 4 4 3. Health Education Officer S48 6 6 4. Health Education Officer S44 12 8 5. Health Education Officer S41 11 7 6. Information Technology Officer F44 1 1 7. Design Officer B41 2 1 8. Assistant Research Officer Q32 2 0 9. Sister U32 2 1 10. Information Technology Assistant F29 1 1 11. Office Secretary N27 1 1 12. Administrative Assistant N27 1 1 13. Assistant Design Officer B27/28 1 1 14. Senior Administrative Assistant N22 1 1 15. Administrative Assistant Secretary N17/22 1 0 16. Photographer B21/B22 3 0 17. Publication Assistant (Translator) N17 1 1 18. Publication Assistant (Proof Reader) N17 1 1 19. Producer B22 1 1 20. Printing Technician N22 1 0 21. Computer Technician N17/N22 1 1 22. Administrative Assistant (S/O) N17 5 4 23. Customer Service Officer N17 1 1 24. Printing Technician N17 2 2 6 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 6 12/21/12 5:00 PM 25. Audiovisual Technician N17 2 1 26. Administrative Assistant (Finance) W17/W22 1 1 27. Designer B17 3 2 28. Library Assistant S17/S22 1 1 29. Public Health Assistant U17 1 1 30. Junior Administrative Assistant N14 2 2 31. Storekeeper N14 1 1 32. Junior Printing Technician N11 2 1 33. General Office Assistant N1 2 2 34. Driver R6 1 1 35. Driver R3 3 3 36. General Worker R1 4 4 Finance In 2010, the total allocation received and expenses incurred by the Health Education Division are as follows: Table 2: Total Allocation and Expenditure Budget Allocation Allocation (RM) Expenditure (RM) Operational Budget 34,857,704.00 34,770,779.15 National Transplant Program 620,000.00 487,703.00 Training 13,475.00 13,405.35 Immunization to Prevent Cervical Cancer Campaign 8,389,000.00 6,646,100.00 MS ISO 9001:2008 19,000.00 18,624.00 Healthy Lifestyle Campaign 10,000,000.00 8,515,220.00 2010 ANNUAL REPORT 7 Health Education Division 02.Layout Buku (BI).indd 7 12/21/12 5:00 PM Achievements Of HEALTH PROMOTION ACTIVITIES YEAR 2010 1. Healthy Lifestyle Promotion Program Healthy Lifestyle Media Campaign The campaign was targeted towards housewives by emphasizing the following seven tips in order to achieve 10,000 steps in a day: i. Develop walking as a daily routine ii. Never bother of what other people say iii. Walking is for health iv. Walk with family or friends at leisure time v. Set a target, increase number of steps within your ability until you achieve the target vi. Record the progress vii. Upon successfully developed walking as a daily routine, continue the activity as brisk walking Advertisement on this media campaign has been channeled through various mainstream media starting from April to June 2010. It included: - Television (222 spots) - Radio (441 spots) - Newspapers (90 insertions) - Magazines (7 insertions) Healthy Lifestyle Campaign Ads in Newspaper & Magazine 8 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 8 12/21/12 5:00 PM Reduce Sugar Intake Media Campaign This campaign focused towards food handlers, housewives, working adults and children. The recommended key messages were seven smart moves in reducing sugar namely: i. Drink plain water as opposed to carbonated drinks, syrup and cordials. ii. Limit the use of sugar, sweetened condensed milk, sweetened evaporated milk and sweetened creamer to only one teaspoon per cup of drink. iii. Avoid or limit the consumption of sugar in cooking and baking. iv. Prepare cakes and cookies with low sugar content. v. Avoid taking snacks and sweetened beverages between meals and before bedtime. vi. Replace desserts like cookies, cake and sweet porridge with healthier options like fruits. vii. Read the ingredients listed on food labels and avoid those that feature sugar at the top of the list. Choose products that are labeled ‘low-sugar’ and ‘sugar free’. Advertisement about the campaign was channeled through various mainstream media from November until December 2010. It includes: - Television (694 spots) - Radio (2,697 spots) - Newspapers (174 insertions) Reduce Sugar Campaign Ads on TV and Newspapers 2010 ANNUAL REPORT 9 Health Education Division 02.Layout Buku (BI).indd 9 12/21/12 5:00 PM “Let’s Reduce Sugar” Program At Primary School Level The division had collaborated with the Ministry of Education Malaysia to organize Reduce Sugar Intake Campaign in primary schools throughout Putrajaya. 11 primary schools in Putrajaya were involved in this program. The program aimed to deliver the following message to the students: i. Cultivate the practice of reducing the amount of sugar in food and drinks ii. Always drink plain water iii. Bring plain water to school iv. Reduce the intake of sugary snacks v. Increase fruits intake The program was carried out from 8th until 15th October 2010 with various activities such as exhibitions, quizzes, games, preparing drinks demonstration, treasure hunt and food display. Food Display Session Seminar “Stop at One, Less is Better” This division had conducted a seminar in conjunction with Reduce Sugar Intake Campaign at Parcel E Auditorium, Presint 1, Putrajaya. The participants involved in the seminar were from Ministry Of Higher Education, Ministry of Domestic Trade, Co-operatives & Consumerism and Ministry of Energy, Green Technology & Water. The seminar was conducted to encourage the working adults to: i. Cultivate the practice of reducing sugar in drinks and food ii. Always drink plain water iii. Create awareness on the seven steps to reduce sugar intake 10 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 10 12/21/12 5:00 PM The program was conducted on 13th May 2010 with various activities such as exhibitions, quizzes, health screenings and talks. Among the activities carried out during the seminar Cooking Workshop “Less Sugar, Better Health” Health Education Division in collaboration with The Star Publications (Malaysia) Berhad had organized a cooking workshop on 19th December 2010, held at Berjaya Times Square which focused on the reduction of sugar in food. The cooking demonstration was done by Chef Rossham Rusli, Head Chef (Malaysia Cuisine) from Berjaya University College of Hospitality while 28 housewives and working adults participated in this workshop. Cooking demonstration by chef 2010 ANNUAL REPORT 11 Health Education Division 02.Layout Buku (BI).indd 11 12/21/12 5:00 PM 2. Non-Communicable Disease Prevention & Control Promotion Program Intervention of Non-communicable Diseases Risk Factors Media Campaign This campaign focused towards Malaysian population with objective: i. Create awareness regarding risk of developing chronic diseases as a result of non-communicable diseases. ii. Create awareness among the public that they can reduce the risk of non-communicable diseases by leading healthy lifestyle. iii. Encourage the public to act immediately or reduce the risk of developing non- communicable diseases. Key messages to achieve the ideal body weight by following the seven ways: - Know your body mass index - Eat according to your requirement - Eat vegetables and fruits during main meals - Reduce the intake of fried and fatty foods - Increase the level of physical activity – practice 10,000 steps every day - Believe that you can do it - Get support from friends or family Advertisement on the campaign was channeled through various mainstream media beginning December 2010 until 19 Jun 2011. It included: - Television (106 spots) - Radio (1,891 spots) - Newspapers (30 insertions) - 3D billboards (25 locations) - Trains (3 units) - Busses (50 units) Intervention of Non-communicable Diseases Risk Factors Advertisement Campaign on Trains. 12 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 12 12/21/12 5:00 PM Prevention of Non-communicable Diseases Media Campaign This campaign focused towards Malaysian population regarding: i. Prevention of chronic diseases such as pulmonary, cardiovascular diseases and diabetes due to non-communicable diseases. ii. Creating awareness among Malaysian population about the risk of developing pulmonary cancer, cardiovascular diseases and diabetes. iii. Providing information to the public that they can reduce the risk of developing pulmonary cancer, cardiovascular and diabetes. iv. Encourage the public to act quickly to prevent or reduce the risk of pulmonary cancer, cardiovascular diseases and diabetes. The key messages were practicing healthy lifestyle which include: i. Know your body mass index (BMI) ii. Perform physical activity iii. Healthy eating habit iv. No smoking v. No alcohol Advertisement on the campaign was channeled through various mainstream media from 8 until 29 December 2010. It included: - Television (1,419 spots) - Radio (7,533 spots) - Newspapers (78 insertions) - Cinema (54,215 spots) - Cinema LCD (81,340 spots) Prevention of Non-Communicable Diseases Ad Campaign in the Press 2010 ANNUAL REPORT 13 Health Education Division 02.Layout Buku (BI).indd 13 12/21/12 5:00 PM 3. Tobacco Prevention and Control Promotion Program Tak Nak Merokok Media Campaign The campaign was targeted to adults aged 15 years and above. It emphasized on: - The rights of non-smokers - Effects of smoking - Steps to quit smoking Advertisement on this media campaign has been channeled through various mainstream media from August to November 2010. It included: - Television (396 spots) - Radio (1,469 spots) - Newspapers (142 insertions) Tak Nak Merokok Campaign Ad on Television 14 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 14 12/21/12 5:00 PM Nafas Baru Bermula Ramadhan Campaign The campaign was carried out throughout the month of Ramadhan to encourage the Muslims to leave their smoking habit. Campaign locations were Ramadhan bazaars, shopping centres, mosques and surau in all states. Various activities were conducted such as announcement in print media, talk shows on TV and radio, road shows, seminars, exhibitions, distribution of health education materials, Friday prayers sermons as well as other interventions. Infoline Infoline is a telephone information service that provides advice and tips to quit smoking. It also disseminates information regarding Quit Smoking Clinics in Malaysia. In 2010, 464 calls were received in which the majority were male callers (84.5%), Malay (51.1%), aged between 25-44 years (64.4%) and working (90.7%). Most of the callers obtained information regarding Infoline through cigarette box (29.5%), newspaper (25%) and radio (24.8%) in line with Tak Nak Merokok Campaign conducted in 2009 and 2010. The majority of the callers inquired for themselves (84.7%), in general (6%) and for the husband (4.3%). The most frequent questions inquired were on how to quit smoking (90%), complaints (6.5%) and facts of smoking (2.4%). Diagram 1: Percentage of Callers by Type of Questions 100 100 90.9 90 90 90.9 80 80 70 70 50 50 40 40 30 30 Types of Ques4ons Types of Question Pictorial warnings complaints 0.0 0.0 Pictorial warnings compliments 0.0 0.0 Others Others Complaints 0.2 0.2 Pictorial warning -‐ compliments Request for brochures 6.5 6.5 Pictorial warnings-‐ complaints Smoking facts 0.0 0.0 Complaints Ways to quit smoking Smoking facts 0 0 2.4 2.4 Request for brochures 20 20 10 10 Ways to quit smoking Percentage of Callers Percentage of Callers 60 60 It was found that after three months contacting the Infoline, 147 (31.7%) smokers had succeeded in quitting smoking. Among the indicators that had been identified was the success of reducing the number of Types of Ques4ons cigarettes taken, had stopped smoking on their own or sought treatment from Quit Smoking Clinic services provided by MOH. 2010 ANNUAL REPORT 15 Health Education Division 02.Layout Buku (BI).indd 15 12/21/12 5:00 PM Seminar on Women and Tobacco In 2010, a series of seminars on Women and Tobacco was held on: - 31st May 2010 at Mid Valley Mega Mall, Kuala Lumpur - 3rd November 2010 at Multipurpose Hall, Level 8, E10, Putrajaya - 24th November 2010 at B1 Auditorium, Prime Minister’s Department Complex, Putrajaya The theme ‘Women and Tobacco: Beware” seminar was to give exposure to the public about various matters such as increasing number of women who smoke, exploitation of women in cigarette marketing and efforts in addressing the issue of smoking including passive smokers. Apart from presenting project papers, this seminar also incorporated other activities such as health screening, exhibition, examination on the level of carbon monoxide and so on. Health screening during the seminar 16 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 16 12/21/12 5:00 PM 4. Dengue Prevention and Control Promotion Program Dengue Prevention and Control Media Campaign This campaign was aimed to encourage the public to: i. Spend 10 minutes every week to search and destroy the breeding grounds for Aedes mosquitoes inside and outside house Seek immediate medical treatment should there be any dengue fever symptoms ii. This campaign was aired from September until December 2010. It included: - Television (1,378 spots) - Radio (975 spots) - Newspapers (95 insertions) In addition, two new television advertisements were broadcasted: i. Society’s Indifferent Attitude: Flats ii. Society’s Indifferent Attitude: Gotong-Royong Both the advertisements were broadcasted starting mid December 2010. 2010 ANNUAL REPORT 17 Health Education Division 02.Layout Buku (BI).indd 17 12/21/12 5:00 PM Dengue Prevention and Control Activities At State Level Health Education division plays an active role in addressing dengue fever issues that frequently affect this country. Health education activities on dengue prevention and control will be monitored and reported to the Operation Room at state and national level daily. In 2010, 5,905 gotong-royong sessions were conducted throughout the country which aimed to eliminate breeding grounds for Aedes mosquitoes. Among other top activities carried out were distribution of pamphlets (4,479,309 sessions), individual advice (3,446,273 sessions) and demonstration (1,687,407 sessions). Communication for Behavioral Impact (COMBI) This division also mobilizes and empowers the community to take initiatives to combat Dengue Fever. Communication for Behavioral Impact (COMBI) was introduced through change agent to influence the local community to practice positive behaviors. In addition, the involvement of community leaders can help to mobilize the planned activities. The effectiveness of implementing COMBI materialized when many localities who conducted the program managed to reduce the rate of dengue fever cases effectively. In 2010, this program has expanded and shown favourable improvement in several states. Selangor recorded an increase of COMBI new localities by 316 followed by Johor (212) and Negeri Sembilan (125). Details of each state are shown in the following chart: Diagram 2: Total of COMBI Localities by States In 2009 and 2010 500 450 400 350 300 250 200 150 100 50 0 2009 Pe r lis Ke da Pe h na ng Pe r Se ak W lan P K. gor Lu m pu M r al ac ca Jo ho r Pa e Te han re ng g ga Ke nu la nt Sa an ra wa k Sa b W P ah La bu an 2010 18 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 18 12/21/12 5:00 PM COMBI Activities and Gotong Royong Perdana Anti-dengue Icon and ‘Jom Ganyang Aedes’ Dengue prevention activities were continued with ‘Jom Ganyang Aedes’ campaign by appointing famous celebrity, Aznil Hj. Nawawi as Anti-Dengue icon. The appointment of icon was an inaugural approach and hopefully be able to encourage the public to take positive actions in preventing dengue fever. The icon also participated in gotong-royong activity with the local community. ‘Jom Ganyang Aedes’ campaign was officiated by the Honourable Minister of Health on 10th July 2010 at Kajang Mewah, Selangor. Thereafter, every states implemented the same campaign and it gives positive impacts in encouraging people to participate in gotong-royong activity. Appointment of Aznil Hj. Nawawi as Anti-Dengue Icon 2010 ANNUAL REPORT 19 Health Education Division 02.Layout Buku (BI).indd 19 12/21/12 5:00 PM New Initiative of Anti-Dengue Campaign A National Committee meeting on dengue chaired by YAB Tan Sri Muhyiddin bin Hj. Mohd. Yassin, Deputy Prime Minister of Malaysia was held on 20th September 2010. The Ministry of Health was urged to use terrifying message in encouraging people to take preventive measures against dengue fever. A new tagline was introduced: ‘INDIFFERENCE, DEATH AWAITS”. Every state has used the same approach to suit the local cases accordingly. The following are the details of the printed and outdoor media published for this campaign: Table 3: Printed and Outdoor Media for Anti-Dengue Campaign No. Item Unit/Quantity/Spot/Localities Installation of community advertising boards at hotspot localities in Selangor, Kuala Lumpur and Putrajaya Publication of flip chart for distribution throughout the country Publication of 8 posters with terrifying message for distribution throughout the country Installation of bus body wrap on 30 Transnasional buses (20 stage busses and 10 express busses) Installation of 50 units advertising boards at primary schools in Selangor, Kuala Lumpur and Putrajaya “Out of home” advertisements in Selangor, Kuala Lumpur and Putrajaya Installation of dengue advertisements on 22 bus stops in Klang and Hulu Langat, Selangor Mobile vehicle advertising service in selected localities in Selangor, Kuala Lumpur and Putrajaya 1. 2. 3. 4. 5. 6. 7. 8. 5. 30 30,000 40,0000 30 50 2,551,704 22 60 Primary School Health Promotion Program (Young Doctor) The program involves collaboration between Ministry of Health and Ministry of Education. Young Doctors Club has been established as co-curricular activities in primary schools since 2007. Young doctors are primary school students from year 4, 5 and 6 that are chosen and trained as peer educator that acts as a catalyst for behavioural change in positive health practices among students. 20 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 20 12/21/12 5:00 PM Publication of Educational Materials for Young Doctors In 2010, 5 types of animation learning aids were published and distributed to Young Doctors Club for all primary schools throughout Malaysia. Table 4: Animation Aids for Young Doctors No. Animation Aids Quantity 1. Young Doctors Icon 6 2. Young Doctors Icon Video 500 3. Interactive Computer Games 500 4. Young Doctors Mascot 6 5. Mascot Standee 30 The following teaching aids materials were reproduced and distributed to all Young Doctors Club: Table 5: Re-produced Teaching Aids No. Teaching Aids Quantity 1. 7 Series Cards 600 2. Fun Games 335 3. Food Pyramid Puzzle 400 4. Sandwich Card 250 5. Young Doctor’s Handbook 4,000 6. “Self Reflection” Bookmark 5,000 Young Doctors Competency Evaluation The evaluation was divided into three levels which were Young Promising Doctors, Young Excellent Doctors and Young Glorious Doctors. In 2010, a meeting was held to refine the language in the evaluation. Young Doctors Club There were 184 operating procedures training sessions for Young Doctors Club carried out to 1,257 Advisory Teachers in 2010. During the same year, 124 primary schools had established Young Doctors Club. This brings the total number of schools that implement the Young Doctors Club Doctor until December 2010 is an amount of 1,255 which translates to 16.3% of all primary schools throughout Malaysia. 2010 ANNUAL REPORT 21 Health Education Division 02.Layout Buku (BI).indd 21 12/21/12 5:00 PM Table 6: No. of Young Doctors by State in the Year 2010 State 2010 Cumulative Amount Kedah 39 242 WPKL 5 21 Sabah 9 56 Perlis 3 20 Johore 25 97 Malacca 23 67 Penang 10 43 Negeri Sembilan 1 71 Kelantan 0 187 Terengganu 0 96 Perak 3 68 Selangor 1 91 Sarawak 3 33 Pahang 1 161 WP Labuan 2 2 124 1,255 TOTAL In addition, 3,566 new young doctors were appointed which is an increment of 12% from the previous year. Thus, making a total number of young doctors until December 2010 to 33,440 people and the ratio of young doctors to peers is 1:19 (Number of students in the Young Doctor school is 668,170). The establishment of Young Doctor’s Club was able to educate as much as 21.8% of the total of 3,060,239 students in primary schools across the country on health foundation. On peer educators activities, environmental sanitation inspection was the most extensive activities carried out (4,712 sessions) followed by personal hygiene (4,499 sessions) and demonstration of hand washing (3,493 sessions). 22 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 22 12/21/12 5:00 PM 6. HIV/AIDS Prevention and Control Promotion Program HIV/AIDS Prevention Media Campaign The campaign was aimed to educate and encourage adults with risk of contracting HIV/AIDS to undergo HIV screening test. It also focused on creating awareness to the youth on the risk of HIV infection. The media campaign was carried out intensively for three months beginning September until the end of December 2010. It included: - Television (438 spots) - Radio (1,459 spots) - Newspapers (156 insertions) - Entrance of 7-eleven (300 units) - Tableview at the chosen cafeterias (150 units) - Uniboard (50 units) & miniboard (10 units) in six fishing villages - Nightspots (4) in Kuala Lumpur HIV/AIDS Prevention Ad 2010 ANNUAL REPORT 23 Health Education Division 02.Layout Buku (BI).indd 23 12/21/12 5:00 PM School PROSTAR Club School PROSTAR Club is established in secondary schools to convey healthy lifestyle and adolescents health message. Until now, 1,692 School PROSTAR clubs were established in secondary schools throughout the country. Peer Educator Training (PRS) In 2010, 97 training sessions were carried out to 5,507 PROSTAR members. The cumulative number of training conducted from 1996 until 2010 was 2,224 sessions which involves 131,066 PROSTAR members. School PROSTAR Facilitators Training Peer Educator Activities (PRS) In 2010, PROSTAR members that were trained had conducted 347 activities involving 17,749 teenagers. Thus, the cumulative number of activities conducted in school was 7,646 involving 960,901 teenagers. National PROSTAR Convention 2010 The national PROSTAR Convention 2010 was held at Bukit Merah Laketown Resort, Perak on 26th to 28th March 2010 to give recognition to all active PROSTAR members and to provide a platform for them to exchange ideas. The convention involved 450 PROSTAR members from all over Malaysia, 150 observers from Orang Asli PROSTAR, Higher Learning Institute PROSTAR and Puteri UMNO PROSTAR. The closing ceremony of PROSTAR Convention was officiated by YB Datuk Rosnah bt. Abdul Rashid Shirlin, Deputy Minister of Health on 28th March 2010. Among the activities organized were: - Bintang PROSTAR award (best PROSTAR club category) - Bintang PROSTAR award (PROSTAR members category) - Bintang PROSTAR award (PROSTAR coordinator category) - Outreach project competition ‘Slide Show’ - Poster competition (exhibition) - Educational Materials Innovation Project Competition for Youth (exhibition) - Performance by PROSTAR Centre (slide Show) 24 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 24 12/21/12 5:00 PM 2010 PROSTAR Convention Closing Ceremony officiated by Deputy Minister of Health Publication of HIV/AIDS Educational Materials Health Education Division had reprinted three types of pamphlets and published exhibition materials in conjunction with the World AIDS Day 2010. The materials were used to support all promotional activities and health education conducted throughout the country. Among the printed materials were: Table 7: HIV/AIDS Printed Materials No. Materials Unit 1. Pamphlets – Undergo HIV Screening Test 50,000 2. Pamphlets – Youth & HIV/AIDS 50,000 3. Pamphlets – HIV/AIDS Still Carry Hope 50,000 4. World AIDS Day banner 13 2010 ANNUAL REPORT 25 Health Education Division 02.Layout Buku (BI).indd 25 12/21/12 5:00 PM 7. HPV Vaccination Promotion Program Human Papillomavirus (HPV)Media Campaign The campaign was targeted to specific groups such as: - Parents/ guardian - Female students in form 1 - School dropped out teenage girls aged 13 years old The objective of this campaign was to educate the target groups about the importance of vaccination for HPV and to complete the three-dose vaccination. The media campaign was published from November to December 2010. It included: - Television (1,088 spots) - Radio (7,436 spots) - Newspapers (163 insertions) - Magazine (15 insertions) HPV Prevention Media Campaign in the Press 26 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 26 12/21/12 5:00 PM 8. Organ Donation Promotion Program Organ Donation Media Campaign The campaign aimed to expose the public on the importance of cadaveric organ donation. It also encourages the public to emerge as an organ donor pledges. Advertisement on the media campaign was channeled through various media from October until December 2010. It includes: - Television (193 spots) - Radio (1181 spots) - Newspapers (16 insertions) Organ Donation Campaign Ad in the Press Organ Donation National Public Awareness Committee Health Education Division is the secretariat of Organ Donation National Public Awareness Committee whom chaired by YBhg. Tan Sri Dato’ Lee Lam Thye. The members consist of representatives from nongovernmental organizations (NGO), media agencies, IKIM and individuals. In 2010, 10,894 donors had pledged as organ donors. 2010 ANNUAL REPORT 27 Health Education Division 02.Layout Buku (BI).indd 27 12/21/12 5:00 PM Table 8: No. of Pledge Donor By States States Amount Percentage (%) Selangor Wilayah Persekutuan Johore Penang Perak Negeri Sembilan Malacca Kedah Pahang Sarawak Sabah Kelantan Terengganu Perlis W. P. Putrajaya W. P. Labuan Others Unknown TOTAL 2,470 1,064 2,119 1,675 976 374 259 711 330 571 134 114 50 20 12 8 6 1 10,894 23 10 19 15 9 3 2 7 3 5 1 1 0.5 0.2 0.1 0.1 0.1 0.0 100 Collaboration Program between Ministry of Health and Pos Malaysia There were 19 post offices involved in this program which aimed to promote organ donations. The opening ceremony was held at the POS Malaysia headquarters and was officiated by YBhg. Tan Sri Dato’ Sri (Dr) Aseh b. Che Mat, Chairman/Non-executive Independent Director of POS Malaysia on 22nd October 2010. POS Malaysia has committed in distribution organ donor pledgers registration forms at post offices throughout the country. POS Malaysia also printed advertisements on POS Malaysia envelopes, for a period of 6 months. Promotional activities were carried out at the post offices throughout the country from time to time. Capacity Building Training The training was conducted to increase participants’ knowledge and skills in organ donation promotion and provides exposure to the participants on the implementation of organ donation awareness campaign. a. Facilitator training for health government officials 69 health government officials were involved in the training which was held at Royal Hotel, Penang on 21st until 24th September 2010. b. POS Malaysia staff training 43 of POS Malaysia staff were trained on 12th October 2010 at Pos Malaysia Training Institute. 28 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 28 12/21/12 5:00 PM Organ Donation Promotion Roadshow The purpose of the roadshow were to inculcate awareness among the public on the importance of organ donation especially cadaveric donation, highlighting issues related to organ donation and encourage the public to register as an organ donor pledges. Road show theme 1 Malaysia 1 Hope: Donate Organs For Life was held in Sabah on 23rd October 2010, Terengganu on 28th November 2010 and Sarawak on 23rd December 2010. Officiating Ceremony of Terengganu Organ Donation Promotion Roadshow by Tan Sri Dato’ Lee Lam Thye Organ Donation Seminar The seminar was implemented for Ministry of Health staff on 20th December 2010 at the Ministry of Health Multipurpose Hall. The objective was to inculcate awareness on organ donation and encourage them to register as organ donor pledgers. Publication of Organ Donation Educational Materials The following exhibition materials were published to promote organ donation program at the state level. Below are the educational aids: Table 9: Organ Donation Educational Aids No. 1. 2. 3. 4. 5. 6. 7. 8. Educational Aids Display Panel Exhibition Aids Organ Donation Poster Organ Donation Exhibition Poster Pop Up System Bookmark Halaqah DVD Recording Program Al-Kuliyyah DVD Recording Program Organ Donation Handbook Amount/Unit 7 50,000 20 7 4,000 1,000 1,000 500 2010 ANNUAL REPORT 29 Health Education Division 02.Layout Buku (BI).indd 29 12/21/12 5:01 PM Organ Donation Promotion Activities and Echo Training to Health Staff The activities were implemented at the state level according to 2009 Organ Donation Campaign Guideline which includes forum, advisory services, registration counters, exhibitions, surveys and quizzes. Public, employees, students and health government servants were involved in 457 organ donation promotion activities in 2010. In addition, 22 echo training sessions were carried out to the health government servants and religious officials. 9. Patient Education Program The educational program is established to educate the patients and their family members on disease management and side effects of a treatment. The focus is given to four major diseases in Malaysia such as diabetes, hypertension, asthma and kidney. In 2010, there were 43 state hospitals, specialists, district and institution with Health Education Officers, translated to 31.4% of the hospitals throughout Malaysia. Patient Education Session A total of 33,699 patients and their family members’ education sessions were carried out for diabetes, hypertension, asthma and kidney through Patient Education Unit. Meanwhile, 57,357 patient education sessions were conducted by other departments in hospital. Through these activities, 88,056 patients and families were educated. Diabetes Patients Counselling 30 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 30 12/21/12 5:01 PM Health Talk Patient Education Unit in hospital is responsible for delivering health talks to their staff, patients, beneficiaries and the public. The unit is also invited to deliver talks at the nearby schools, government offices, NGOs, colleges, universities and private companies. In 2010, 446 talk sessions were held involving 33,175 participants. Quit Smoking Clinic There were 20 Quit Smoking Clinics were established in the hospital led by Health Education Officers. Through these clinics, 1,249 clients sought for advice while 277 (22.17%) of them had successfully quit smoking. Quit Smoking Clinic 2010 ANNUAL REPORT 31 Health Education Division 02.Layout Buku (BI).indd 31 12/21/12 5:01 PM Hospital Patient Education Center (PPPH) Serving as a ‘one stop centre’, it provides many activities and facilities for the convenience of patients and their families. Among the facilities available at this centre includes health screening, library and internet. As of December 2010, seven Hospital Patient Education Centre has operated throughout Malaysia: - Sultanah Bahiyah Hospital, Alor Setar - Permaisuri Bainun Hospital, Ipoh - Tunku Ja’afar Hospital, Seremban - Sultanah Nur Zahirah Hospital, K.Terengganu - Tengku Ampuan Afzan Hospital, Kuantan - Sultanah Aminah Hospital, Johor Bahru - Queen Elizabeth Hospital, K. Kinabalu Publication of Patient Education Materials In year 2010, a total of 388,532 printed materials have been published (Table 10). Among the titles published were Leptopirosis, Swine Influenza, Hand Cleanliness, Asthma, Kidney Stones, Breastfeeding, Organ Donation, Hypnotherapy and Prayer Guide for Ill Patients. Table 10: Health Education Materials Published by Patient Education Unit in Hospitals Education Materials Posters Leaflets Booklet Flyers No. of Titles 137 179 34 47 No. of Printings (pieces) 17,166 327,239 14,227 29,900 Training for Staff Training for civil servants in the hospital was also held to enhance the knowledge and skills in Patient Education and Health Promotion field. A total of 13 sessions of Communication Course for Medical Officers and Paramedics were carried out to 954 participants, while 55 sessions of Patient Education and Basic Communications Course was given to 3,569 participants. Furthermore, Patient Education Unit at the hospital also conducted other activities such as Commemoration of Special Health Days’ and health exhibitions at the public spots like Hospital Lobby and Emergency Department. 32 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 32 12/21/12 5:01 PM 10. Mass Media Program Health Education in Mass Media Among other roles played by the division is to implement media advocacy in order to increase community awareness and knowledge about healthy living. Therefore, this division often collaborates with the local media agencies to obtain complimentary slots on television and radio as well as newspaper column. In 2010, 41 slots on television, 51 slots in radio, 8 magazine insertions and 10 newspaper insertions were obtained from the media agencies covering various current health topics. At the state level, information on health education was embedded in scheduled radio slots of local stations. In the same year, 31,317 slots on health education were aired covering the latest health issues. Health Media Award Event The event was held on 25th June 2010 at Seri Pacific Hotel, Kuala Lumpur and was officiated by YB Dato’ Sri Liow Tiong Lai, Minister of Health Malaysia. The event served as an appreciation and recognition to the journalists and media agencies for their contributions in promoting health to the public. It also contributes to strengthen the existing relationship with the media that has been built over the years. Over 300 guests attended the event which consists of MOH staff, the media and external judges. In 2010, 213 entries received for all contested categories. The entries included Health Journalism Award (television, newspaper & magazines), Best Health Program (television and radio) and Best Medical Photographer for newspapers. Minister of Health with the Award Winners 2010 ANNUAL REPORT 33 Health Education Division 02.Layout Buku (BI).indd 33 12/21/12 5:01 PM 11. Community Health Promotion Centre (PPKK) Community Health Promotion Centre is a facility that provides health promotion services which focuses on developing knowledge and healthy lifestyle skills among the society. This centre provides various services such as: - Fitness evaluation - Examination of blood pressure - Examination of blood sugar level - Cholesterol level assessment - BMI assessment - Gymnasium facility - Library - Counselling, demonstration and others Until December 2010, 8 PPKK have operated with 18,508 customers attending various activities, advice services and training. Activities carried out in PPKK 34 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 34 12/21/12 5:01 PM 12. Dissemination of Information through ICT MyHealth Portal (http://www.myhealth.gov.my) MyHealth Portal is one of the initiatives in diversifying the methods of delivering information to the public apart from electronic and printed media. In 2010, MyHealth Portal had revamped its image in-line with the multimedia elements via special provisions from the Economic Stimulus Package (PRE) 2. New image of MyHealth Portal Among the information/ services provided in this portal are: • Topic A-Z • Notifications & warnings • Events & activities • Quiz • Hyperlinks • Health campaign • Directory • Health risk assessments • Publication • Latest articles • Media gallery • News • Current issues • MyHealth Mobile • Frequently asked questions • Ask the experts 2010 ANNUAL REPORT 35 Health Education Division 02.Layout Buku (BI).indd 35 12/21/12 5:01 PM In 2010, 94 new topics were uploaded into the MyHealth Portal. The cumulative number of topic that was uploaded until now is 748 topics in English and 715 topics in Bahasa Malaysia. The number of hits for MyHealth Portal in 2010 was 551,459. A significant increase for this year was due to the contribution by the multimedia elements such as animation, video and health games. The total number of registered users for MyHealth Portal was 6,650 members. Diagram 3: Total Users Hits for MyHEALTH Portal From Year 2006 - 2010 ‘Ask the Experts’ received an overwhelming response from the users with 1,645 questions were submitted with an average of five questions per day. The division was actively promoting MyHealth Portal by participating in exhibitions such as Malaysian Health & Happiness Festival 2010, Celebration of National Youth Day, APHM (Association of Private Hospitals Malaysia) International Healthcare Conference & Exhibition 2010 and National Level Celebration of World Children’s Day 2010. MyHealth Portal Promotion Activities 36 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 36 12/21/12 5:01 PM This division has uploaded the multimedia elements into the portal that was displayed in real-time. For instance, the health games were aimed to create and develop simple, interactive and fun learning environment. Diagram 4: Multimedia elements in MyHEALTH Portal 80 80 80 32 480 video anima/on audio 2880 health games illustra/ons images/photos Health games in MyHealth Portal 2010 ANNUAL REPORT 37 Health Education Division 02.Layout Buku (BI).indd 37 12/21/12 5:01 PM Infosihat Portal (http://www.infosihat.gov.my) The portal was developed to implement health education activities to the government servants and other agencies such as school teachers and KEMAS, private companies, professional associations and voluntary organisations. Infosihat Portal Among the information/services provided in this portal are: • Current issues • Quit smoking clinic • Health warnings • Health risk assessment • Health Education officers’ profiles • Media • Facts • Tips • Download forms • Health Education Reten • Announcements • Reference materials • Directory • Diseases A-Z 38 • E-learning project • Voting • Collections • Calendar • Special projects • Link 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 38 12/21/12 5:01 PM This portal provides information and media materials in various formats. In 2010, the amount of media materials uploaded are as follows: Diagram 5: Materials Uploaded in Infosihat Portal 2 10 1 14 Poster 21 Health brochure 90 15 manual & guideline Booklet Banner Exhibits 50 15 6 29 Powerpoint Video Flyer Kolateral Others Video and health animation was uploaded in various formats including TV advertisements, documentaries, talks by the experts and short video clips. Audio materials were also uploaded which include recording of a radio talk, radio advertisements and dikir barat kesihatan (traditional performance). The number of users’ hits for Infosihat Portal in 2010 was 1,550,766. Young Doctor Website (http://www.drmuda.gov.my) This website was developed for the young doctors, advisory teachers and related officers to update information and data. The portal also serves as a platform for the public to obtain information regarding young doctors. The number of visitors until December 2010 was 20,601 visitors. Various information/services provided which include: • Guidelines • Guidebook • Latest info • Hyperlinks • Young doctor media • Coordinating teachers • Interactive slot • Activity • Young Doctor Convention 2010 ANNUAL REPORT 39 Health Education Division 02.Layout Buku (BI).indd 39 12/21/12 5:01 PM Influenza A(H1N1) Website (hhtp://h1n1.moh.gov.my) The website was developed for the public to access the latest updates on Influenza A (H1N1). Influenza A (H1N1) Portal Information/ services provided include: • Educational media • Hyperlinks • H1N1 technical committee • Frequently asked questions • Guidelines for the public/ schools & learning institutions/ industrial sector/ public transportation sector/ high-risk groups/ medical practitioners • Press release • Speech by Minister of Health • Voting • Directory • Facts & info • Hospital In 2010, 153 press releases and related documents were uploaded and the total number of visitors was 169,849 visitors. 40 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 40 12/21/12 5:01 PM 13. Publications of Health Education Materials Graphic Service In 2010, 492 FA which included 31 printed and non-printed materials were produced. Among others were posters, pamphlets, logos, banners, buntings, guidelines, clinic building design, icon and others. Diagram 6: Number of FA Materials Produced 78 Printed materials Non-‐printed materials 414 Exhibition Items for Loan Service & Translation This division provides exhibition materials loan to the State Health Department, District Health Office and hospitals. In 2010, 1162 health education materials were proofread and 871 materials were revised and translated. Audio Visual Service This division also provides support in audio visual such as preparation of audio visual aids in official ceremonies, video or audio presentation and video shooting in formal ceremonies and publicity. Printing As a leading body for health promotion programs at the national level, the division serves as a storage and distribution centre of health education materials. The division always received supplies of health educational materials printed by external printing company. An inventory system was established to manage the incoming and outgoing materials. The division was also equipped with four high-tech printing machines, conventional printing machines and heavy duty paper cutters for internal printing works. The internal printing works involved a total of 195, 050 sheets of A4-sized prints throughout 2010. The amount of printed materials received from the printing company in 2010 was 3.3 million pieces/copies with the following breakdown: Diagram 7: Numbers of Printed Materials Published Throughout 2010 3,000,000 2,562,581 2,500,000 2,000,000 1,500,000 1,000,000 511,500 500,000 26,800 56 194,098 de ui le t an ua l/G Bo ok lin ia at er ;o n m e/ M hi bi M od ul Ex 02.Layout Buku (BI).indd 41 e ls Po ste r Pa m ph le t 0 2010 ANNUAL REPORT 41 Health Education Division 12/21/12 5:01 PM A total 3.3 million pieces/ copies of printed materials were distributed throughout 2010 involving 473 applications. About 2.48 million (75.9%) of these materials were distributed to the Health Education Units throughout the country while 0.82 million (24.1%) were distributed to the external customers such as private companies, individual, university students, other ministries, non-governmental organisations, religious organisations and private medical practitioners. Diagram 8: Number of Printed Media Materials Distributed throughout the Country 2,500,000 2,305,780 2,000,000 1,500,000 1,000,000 686,080 500,000 214,470 86,281 1,486 7,149 97,909 Ot he rs Fly er Bo ok /M an ua l/N ot eb o ok t ar ch Fli p le t ok Bo Po ste r Pa m ph le t 0 Trucks for distributing printed materials Store scenario 42 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 42 12/21/12 5:01 PM 14. Training Program In-Service Training In 2010, this division had conducted two courses using the provision from Development Expenditure of 9th Malaysian Plan: i. Mind Transformation and Creativity ii. Service And Discipline of Government Servants Excess of the provision was spent to send 12 staffs from this division to attend the training/conference/ seminar organized by external agencies in specific areas such as International Symposium of Health Science, Diabetes Asia Conference 2010, Crisis Management and others. This division also collaborated with the Institute of Behavioural Health Research to conduct trainings to improve the skills of Information Officer. Table 11: Trainings Conducted in Partnership with Health Behaviour Research Institute No. 1. 2. 3. 4. Training Topics Health Promotion Planning: Intervention Mapping Approach Risk of Communication Helping Community Change Behaviour Change: Applying Theory into Practice Venue Date Empress Hotel, 21-24/6/2010 Le Paris Hotel, Empress Hotel, EiMAS, UKM, 15-18/11/ 2010 9-12/11/2010 8-11/12/2010 During the same year, 54 trainings were carried out to strengthen the existing programs. Mostly are train the trainers program for Young Doctor Program, PROSTAR, Organ Donation, Healthy Lifestyle Campaign, COMBI and others. Apart from strengthening programs, core health trainings was also conducted to public health officials on the ground. The purpose of this training is to develop skills in implementing any health promotion activities. In 2010, 38 core trainings were carried out involving 1042 participants. The core trainings include: - Health Education Methods - Health Behavioural Change Theory - Publication & The Use Of Health Education Materials - Effective Presentation - Patient Education 2010 ANNUAL REPORT 43 Health Education Division 02.Layout Buku (BI).indd 43 12/21/12 5:01 PM 15. Research Program In strengthening the existing programs, this division had taken the initiative to conduct needs analysis studies as well as evaluating the effectiveness of programs from time to time. Media Campaign Assessment The assessment was carried out by the appointed company to measure the effectiveness of media campaigns. The main focus was to identify the exposure and understanding of the message, the intent to commit recommended action and the action taken as per recommendation. In 2010, three media campaign assessments were conducted which includes: - Healthy Lifestyle Media Campaign - Tak Nak Media Campaign - Dengue Prevention And Control Media Campaign Evaluation on the effectiveness of PPKK Clients data starting January 2009 to April 2010 from three PPKK was evaluated which involved 93 respondents. Result shows that 60% of the respondents who had weight problems, had lost weight after joining the activities in PPKK and 7% of them had achieved the ideal weight. Respondents with cholesterol problems, 52.4% of them obtained favourable cholesterol level after joining the intervention. Those with blood sugar problems, 52.7% of them had obtained acceptable sugar level while for those with excessive fat problems, 55.6% of them had achieved favourable fat level after joining the activities in PPKK. Evaluation on Let’s Reduce Sugar Program in Primary Schools in Putrajaya The evaluation was carried out at 11 primary schools in Putrajaya that conducted Reduce Sugar Intake program. Tremendous improvement shows that student’s knowledge on food that contains high sugar level increased from 2% to 75% after following the program. 29% knew all the six steps to reduce sugar compared to 16% before the intervention. 84% knew that one teaspoon is recommended for a cup of tea as compared to 64% before the intervention. 44 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 44 12/21/12 5:01 PM Pre-test of Health Education Materials 11 topics of health promotion materials were pre-tested before publication. The methods used were small group discussion, face-to-face interviews and questionnaires. Following are the topic of materials that were pre-tested: - Human Papillomavirus pamphlet - Jom Ganyang Aedes pamphlet - Woman and Tobacco pamphlet - Human Papillomavirus poster - ‘Stop at One, Less is Better’ poster - Jom Ganyang Aedes poster - Tak Nak Merokok poster - Organ Donation poster - Handbook on ‘7 Steps To Reduce Sugar’ - Organ Donation song lyric - TB (Tuberculosis) VCD Collaborations Research between Other Divisions/ Institutions at MOH/WHO There were three studies that were carried out by this division with other agencies: - Obesity Cluster Study conducted with Health Behavioural Research Institute – proposal preparation phase - Youth Behaviour Risk Factor Surveillance System conducted with Health Behavioural Research Institute – data analysis phase -Global Youth Tobacco Survey and Global School Personnel Survey conducted with WHO – report phase 2010 ANNUAL REPORT 45 Health Education Division 02.Layout Buku (BI).indd 45 12/21/12 5:01 PM 16. Commemoration of Special Health Days World Health Day World Health Day was launched by Yang di Pertua Negeri Melaka, TYT Tun Datuk Seri Utama Mohd Khalil Bin Yaakob on 11th April 2010 at Dataran Pahlawan, Banda Hilir, Malacca. The theme was Urbanization and Health which aimed to raise public awareness about current health issues globally. Among the activities were walking 10,000 steps along the Malacca River, street fiesta (Health Zone), seminar, exhibition and gotongroyong. Walk 10,000 Steps with Yang di Pertua Negeri Melaka International Thalassemia Day National Level International Thalassemia Day was officiated by YBhg. Dato’ Dr. Hasan bin Abdul Rahman representing the Honourable Minister of Health on 10th May 2010 at Legend Hotel, Kuala Lumpur. The theme was “Knowledge is Strength” which emphasized on the society’s role to have the knowledge about thalassemia and encourage the target groups to undergo Thalassemia test. Among the activities were forum, seminar, exhibition and advertisements in the mass media. Officiating Ceremony of International Thalasemia Day by Deputy Director General (Public Health) 46 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 46 12/21/12 5:01 PM World No Tobacco Day The opening ceremony of the World No Tobacco Day at national level was officiated by YB Dato’ Sri Liow Tiong Lai, Minister of Health Malaysia on 31st May 2010 and was held at Mid Valley Mega Mall Exhibition Hall, Kuala Lumpur. The theme was “Women and Tobacco – Beware!” which aimed to increase women’s knowledge about the negative impact of smoking. It also emphasized on government’s effort to protect them from the tobacco industry. Among the activities organized were press conference, advertisements in the media, women and tobacco seminar, ‘No Tobacco Day 2010’ Special Edition publication and distribution of educational materials. The Pledge of Women Expressing Smoke-Free Rights In Front of the Minister of Health, Malaysia. Organ Donation Awareness Week The Organ Donation Awareness Week was held in Taman Tasik Titiwangsa on 16th to 24th October 2010 and was launched by YB Dato’ Sri Liow Tiong Lai, Minister of Health Malaysia. The theme ‘1 Malaysia 1 Hope’ : Donate Organs For Life was to encourage the society to pledge to be an organ donor. It also encouraged the government, private agencies, and non-governmental organizations to offer support by giving commitment in promoting organ donation. The activities conducted during the week include talk shows such as ‘What Say You’ (RTM 2), Bicara Hati Talk Program by National Heart Institute, friday prayer sermons, joint venture program by Ministry of Health and Pos Malaysia, Al Kuliyyah and others. Officiating Ceremony of Organ Donation Awareness Week by Health Minister 2010 ANNUAL REPORT 47 Health Education Division 02.Layout Buku (BI).indd 47 12/21/12 5:01 PM World AIDS Day The World AIDS Day at national level was held at the Education Technology Division, Pengkalan Chepa, Kota Bharu on 5th December 2010. The theme was ‘Fight AIDS: Everyone’s Responsibility’. The opening ceremony was officiated by YBhg. Dato’ Dr. Hasan Abdul Rahman, Deputy Director General of Public Health representing YB Minister of Health Malaysia. The objective is to announce government’s commitment in providing preventive services, treatment, care and support for those infected with HIV. It also inculcates awareness among the public the importance of not neglecting HIV sufferers. This event was also aimed to increase support and involvement of government and non-governmental agencies as well as local community in preventing the spread of HIV/AIDS. Activities that were conducted include HIV health promotion activities with KAFA Football players (Red Warrior), officiating of AIDS Bicyclethon among the population, seminar and HIV/AIDS forum. Officiating Ceremony by Deputy Director General (Public Health) 17. Health Education Activities by the Health Staff in the States and Districts Health education activities conducted at state and district levels are essential to strengthen the implementation of programs at the national level. Information can be conveyed directly to the target group through various activities according to the suitability of the target groups. Data on the activities are keyed in the PKK 201 online reten by the health education practitioners to be displayed on Infosihat website. In year 2010, individual advice method was recorded as the most numbered activity, followed by small group discussion and demonstrations. The overall performance of health education activities carried out are as per the fraction depicted below: 48 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 48 12/21/12 5:01 PM Diagram 9: Number of Health Promotion Activities Year 2010 8,000,000 7,139,604 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 915,731 288,720 105,744 739,510 24,681 22,101 32,088 181,852 1,563 13,893 Ra di o en t b y U BP K Pu bl ic fo ru Go m to ng R oy on g Pu bl ic A nn ou nc e m Vi de o Di al ro og up d isc us In sio di n vid ua l A dv ice De m on st ra Co n Ex hi bi Co n Sm al l g Ta l k 0 Meanwhile, the brochure was the most numbered health education material distributed throughout the country, followed by poster and booklet. Diagram 10: Number of Health Education Media Materials Distributed Year 2010 6,000,000 4,953,301 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 280,727 39,040 19,834 Poster PamphletBooklet Sticker Poster PamphletBooklet S;cker 2010 ANNUAL REPORT 49 Health Education Division 02.Layout Buku (BI).indd 49 12/21/12 5:01 PM 18. Certification of MS ISO 9001:2008 As a result from our dedication and commitment, this division was awarded with certification of MS ISO 9001:2008 on 13th August 2010 from SIRIM. 10 quality procedures, 6 major procedures and 2 supporting procedures were developed to strengthen the planning, development, monitoring and evaluating health promotion programs at divisional level. Conclusion As a leading body that monitors the implementation of health promotion programs throughout Malaysia, Health Education division should always seek new alternatives in conveying information to the public. The changing pattern of diseases, perception and high public demand for the services provided as well as constraints from variety of resources had made this division more determined to strengthen the strategy of health promotion programs. This division are also facing challenges as the public particularly the target groups as it takes time to change. Thus, the combination of various methods in delivering information should be done according to their readiness to change. Social backgrounds and differential in demographic characteristics had demanded a different approach according to suitability. In upcoming years, the division will leverage from latest information channels such as twitter and facebook to expand the access of health information. Way Forward Based on the 10th Malaysian Plan and Ministry of Health Strategic Plan, this division will go along the upcoming years with more effective and productive programs. The division will continue to identify appropriate approaches and channels to convey health information to all levels of society. The division will strive in creating a healthy and conducive environment for the society to practice healthy lifestyle throughout their life. The division will explore new opportunities that can act as a platform to strengthen the society’s commitment to be responsible for their health. Associations, committees, clubs and organizations will be driven to attract participation from the public. In return, multiple sources can be utilized to its optimum for the benefit of all. This division will improve health promotion services by enhancing the existing programs and introducing new programs tailored to the current needs. In addition, it aims to train government servants on the ground to be competent to conduct health promotion activities to the public. Efforts were also focused on widening the coverage of programs such as Young Doctor and PROSTAR. Such programs are very significant as an initiative to produce young generations who cultivate healthy lifestyle in their daily lives. In addition, various intervention packages will be introduced to suit each target groups. In the future, this division aims to create new facilities that provide health promotion services. This includes the use of outlets such as kiosks in shopping malls, mobile vehicles which provide health exhibition and establishing a specific radio channel to promote health to the public. All the vision and mission are far from reach without full cooperation from various parties. Hence, the division will always strive to foster smart collaboration with various agencies in each setting for the benefit of all. 50 2010 ANNUAL REPORT Health Education Division 02.Layout Buku (BI).indd 50 12/21/12 5:01 PM