Wh ti th f t f h What is the future of search marketing? marketing?

Whatt iis th
Wh
the ffuture
t
off search
h
marketing?
We are the brave marketers biggest
supporters!
…. When
h h
help
l iis needed
d d around
d search
h and
d
how to integrate it – we cheer you up!
In March, 221.2
million
Europeans
conducted 24.6
billion searches,
averaging 111
searches per
searcher.
Yandex, - a search
portal
t l ranked
k d thi
third
d
with 2.2% search
market share.
Slightly ahead of
Yahoo Sites at 2
2.0%
0%
and Microsoft Sites
at 1.9%.
How
o aaree the
t e search
sea c engines
e g es changing?
c a g g
13
So how
o do we
e adapt to tthese
ese new
e features?
eatu es
Remember
e e be Googles
Goog es launch
au c campaign?
ca pa g
•
Bring back the love
http://www youtube com/watch?v=cpGAAFb6bLM
http://www.youtube.com/watch?v=cpGAAFb6bLM
Is this yyour brand?
http://www.youtube.com/watch?v=t8XxcOj3Seo
Nestlé
+
+
+
-
+
-
-
50% negativ
“shelf
shelf space”
space
Crest Mouthwash
Warning for offensive material …
”S show
”So,
h me some examples
l off success!”….
!”
Final story
When the consumer loves your
y
product so much it becomes their
lifestyle and hobby
hobby…
How a traditional notebook .. (No – not a
laptop! )… became a
webmarketingsuccess...
The Modo & Modo sold in 2006 to Société
Général for 60 million Euros!!
Marketing and Product research efforts:
Volunteers (Cost: free)
Armand says: ” it’s more efficient to take a
barometer reading of a brand’s
brand s health
directly from the weatherman in the field,
than from a weather website” .. And I know
put out a ggood word for
Mr. Franceschi will p
us”
Question you probably ask
yourselves….. How do I find someone
like Armand?
Well.. Really it is: ”Do you have a
product like the Moleskine that people
can become obsessed with?”
You know that you have a great product (or story)
when you can sell a notebook for 75 USD (84 CHF)
…..
And people can’t wait to buy it…
When you can sell a notebook for 75 USD …..
If you forget it all – Remember 3 things:
1. Use the web and search engines not only as
a marketing channel, but also as a resource
to improve!
2 Listen to the voice of your customer and act
2.
on your findings!
3. Your Advertising is wasted if your product
fails to deliver, so it is your responsibility to
interact with all parts of your organisation…
Lead – Dont follow!
Thank you!
Sara Andersson
sara @ search-integration.com
www.search-integration.com
g
EXTRA