brand manual

BRAND MANUAL
1.B ackgro und
1.1. The branding Policy is intended to protect, promote, uphold,
display and perpetuate the Fiji National University (FNU) brand,
image, usage and maintain its reputation as a distinctive
emblem intended to establish recognition through consistent
usage.
1.2. The Policy is intended to regulate and guide users on the correct
representation and appropriate use of the University brand
forms, and protect it from inappropriate use and association. It
ensures that the use is appropriate and desirable for the University
and promotes professionalism and a distinctively recognisable
image, with the attendant legal rights, mark and name that are
specifically designed for the Fiji National University.
1.3. The University brand marks enable FNU users
communicate a sense of identity for our institution.
to visually
1.4. Every day communication materials, including letters and
leaflets, banners and brochures, are sent out from all parts of
the University bearing the brand marks, reaffirming the identity
consistently and establishing recognition over time.
1.5. This edition of the branding guidelines explains and demonstrates
how to use the University’s visual identity and incorporates
information for our users. It includes information on deploying the
brand marks on their own and with partner brands, approved
colour palettes and typography for literature and a wide range
of other marketing materials. The visual identity is a valuable
asset. It is legally protected and must be used appropriately.
1.6. Fiji National University marketing section has the responsibility
to approve the marks or brand according to set Policy and
standard. Likewise marketing also acts to reject misrepresented
and incorrect branding signs and prevents printing and display
of erroneous brand material and distribution, plus payment for
such material. Therefore final artwork needs to be checked and
approved by marketing before the initial release of any prints/
display boards or publicity materials or advertising/promotional
materials are released into the market place or put into use.
2 . D e f in ition s
5.The B rand Lo go
2.1. The term “brand property” means a term, name, mark, insignia, logo, seal, crest, design or symbol that has been adopted and is used
regularly and consistently as a representation of or identity marks for the Fiji National University.
3. Sc ope
This Policy applies to:
3 . 1 every brand property used by the University
3.2. graphics standard
4.Policy
4.1. Fiji National University shall use, develop and manage brand
properties to uphold and promote a professional, consistent,
coherent and distinctive image for the University in all its
communications and activities.
5.1. The logo versions shown below are the
only acceptable formats depending
on the design of the document or
background they are to be displayed
upon.
5.2.
Print minimum size
To maintain legibility, never
reproduce the corporate logo
smaller than 15mm
The design, colour and typeface shall
not be varied or changed in any way
from the approved logo specification.
3x mm
Ratio: X equals 3mm
x
3.3. the development of a new brand
material and/or property
4x
3x
1.3x
x
0.5x
0.8x
10.6x
x
0.5x
10x
x
x
19x
5 . 3 . The design may on occasion be ‘reversed out’, that is,
appear in white fonts on a background of the approved
University blue or College colours. The logo is to be made
the most prominent sign and word on all display materials
or item and shall stand out on its own with no other wording
or design on, beside or around it.
5.4. There may be special instances where the logo may co-exist side
by side with another logo only under equal value sponsorship or
partnership programs and authorised by FNU.
5.5.
The logo symbol, which is the circle with the initials ‘FNU’ may
be used on its own as displayed below.
5.5.4. There must be no variations to the logo of the University, 5.5.9.
including the colour.
The text (see 5.5.2) can be used on promotional materials
such as brochures, newsletters, leaflets, bill boards, banners,
other publicity materials in the appropriate sized approved
font.
5.5.5. The resizing of the logo mark when made larger or smaller
requires proportionate expansion to retain its specifications
and must be submitted to marketing to be checked and 5.5.10. Background colours
approved before any public or official display.
5.5.10.1. The colour of back-ground for special print materials, slides, or
visual aids for FNU should be shades of the FNU blue ranging
Ratio: X equals 3mm
from a light sky blue to dark blue. Refer to logo colour policy.
4x
3x
Corperate Colour
Pantone - 289U
CAFF Colour
Pantone - 357 U
CBHTS Colour
Pantone - 431 U
5.5.1. The original colour combination for the logo to be printed in
any document is
C
M
Y
K
R
G
B
Colour Codes and Breakdown
Pantone - 289U
100
64
0
60
0
43
92
Logo Color Codes
RGB
Banners & Signage
CHE Colour
Pantone - 130 U
CMNHS Colour
Pantone - 188 U
x
Pantone
Pantone
CEST Colour
Pantone - 300 U
0.8x
FNU LOGO
Materials & Visuals
Printing Press Materials eg. Brochures, Posters, Flyers,
Letterhead, Business Card
Web View eg. Visual Presentations on Monitors
5.5.2. The font type of the logo is Telegrafico.
1.3x
CMYK
0.5x
10x
5.5.6. The logo can be positioned to the left hand or centre of
the document depending on the material to be used.
5.5.10.2. For consistency in recognition, but allowing special identity
and some room for flexibility, Colleges may use the shades of
their specific colours as background
5.5.7. The standard positioning of the logo on official documents
such as letterheads and memorandum forms used by
5.5.11. Change in use of logo versus background:
departments is usually at the top left hand side.
5.5.11.1. Where the background colour is light in shade the logo will
remain in its standard colour to ensure visibility
5.5.3. The colour of the FNU initial in the logo should be Black
NTPC Colour
Reflex Blue
Black Colour
Pure Cyan
K
100
5.5.8. There may be special cases where the logo may be
positioned in the centre or shifted to the far right hand side
and justified at the top, middle or other level for special 5.5.11.2. Where the background appears to be dark and a test shows
that the logo will not be visible enough, the rule of reversing
impact and attraction. In such cases the logo will be
the color of the logo shall apply, eg. dark blue background
represented so that it is clearly visible and identifiable.
requires a reversed white logo.
6. T h e log o as a trademark
6.1. The logo is the main trade mark of the University and is
registered in a number of jurisdictions. No other logo may
be used without approval under the University’s Trade Mark.
7 . C o l le g e Names
8.Comme rcially Print e d M at e rials
7.2. The standard naming is:
College of Agriculture, Fisheries & Forestry
College of Business, Hospitality & Tourism Studies
College of Engineering, Science & Technology
College of Humanities & Education
College of Medicine, Nursing and Health Sciences
National Training and Productivity Centre
8.1.
The primary typeface for the brand for commercially printed
materials such as leaflets and brochures are as follows:
8.1.1. Brochures / Flyers and other promoting tools
Headlines – Century Gothic (Bold) 10pt – 20pt
Sub Headlines – Gill Sans (Bold / Bold Italic) 10pt
Body –Gill Sans (Normal) 8pt or 12pt.
8.1.2. Vacancy Advertisements:
Headlines – Myriad (Bold) 15pt – 17pt
Sub Headlines – Arial Narrow (Bold) 10pt
Body – Arial Narrow (Normal) 8pt or 10pt
7.1. The standard naming of colleges is represented here
in its consistent order – usually in alphabetic sequence
(benchmark).
Fiji National University is the largest university in the South Pacific. The FNU enrols over thirty
thousand students from a large number of countries, and in a wide range of academic,
technical and vocational programmes. FNU operations are found at 31 different locations.
Programmes are offered at the Certificate, Diploma, Degree and Post Graduate levels
through five colleges: College of Agriculture, Fisheries & Forestry; College of Business,
Hospitality & Tourism Studies; College of Engineering, Science & Technology; College of
7.3. The College colours found in the University Student are listed below8. C o mme r ci a l l y
School
CAFF - College of Agriculture, Fisheries and Forestry
Pantone
Pantone - 357 U
Humanities & Education; College of Medicine, Nursing & Health Sciences, and, National
Training & Productivity Center. The University is looking for experienced and dynamic
persons to fill the senior positions in the following areas:
C
80
M
0
Y
100
K
56
R
0
G
99
B
37
Medicine & Health Sciences
Engineering
Business
MBBS Coordinator
Civil Engineering
Banking
Surgery
Mechanical Engineering
Accounting
Anesthesia
Electrical Engineering
Insurance
Pediatrics
Aviation Engineering/Avi-
Taxation
Internal Medicine
onics
Office Administration
Obstetrician
Nautical Science
Chefs (Asian food)
Emergency Medicine
Computer Engineering
Property Valuation
Oral maxilla Facial Surgery
Humanities & Education
Urban Planning
Epidemiologist
Graphic Arts & Design
Support Services
Nursing
Media & Journalism
Deputy Librarian
Literature/Language
Chief/Principal Librarian
Agriculture
History
Training & Assessment
Agricultural Economics
Maths Education
Training of Trainers
Veterinarian
IT Education
CBHTS - College of Business, Hospitality and Tourism Studies
Pantone - 431 U
11
1
0
64
106
115
123
CEST - College of Engineering, Science and Technology
Pantone - 300 U
100
44
0
0
0
121
193
CHE - College of Humanities and Education
Pantone - 130 U
0
30
100
0
253
185
19
contacted by Fiji National University then your application has not been successful. Terms
CMNHS - College of Medicine, Nursing and Health Sciences
Pantone - 188 U
0
97
100
50
139
14
4
Note: Send a copy of cv to Chairman , Sri Lanka Foreign Employment Agency , #12 ,
Reflex Blue
100
100
0
0
46
49
146
NTPC - National Training & Productivity Centre
A complete information package can be accessed from the FNU website:
www.fnu.ac.fj or email to Randhir Charan on: [email protected] / [email protected].
You can also visit our University Representative from 11 to12 June, 2012 in Colombo by
making appointments through [email protected]
Applications MUST be submitted online by 15 June 2012 using the University’s online job
applications system which can be accessed at this address: www.career.fnu.ac.fj
Please note that only shortlisted candidates will be contacted. If you have not been
and Conditions of the position will be dicussed with the selected candidate after the
interview.
Nawala Road , Narahenpita. Email- [email protected]
We thank you for your interest in applying.
Fiji National University is the largest university in the South Pacific. FNU enrolls over twenty
thousand students from a wide range of countries, and in a wide range of academic, technical
and vocational programmes. FNU operations are found at 31 different locations. Programmes
are offered at the Certificate, Diploma, Degree and Postgraduate levels through five colleges:
College of Agriculture, Fisheries & Forestry; College of Business, Hospitality & Tourism Studies;
College of Engineering, Science & Technology; College of Humanities & Education; College
of Medicine, Nursing & Health Sciences, and, National Training & Productivity Centre. The
University is looking for experienced and dynamic persons to fill the following positions:
Job Ref
Position
AC 135/12
Lecturer I in Electronics & Electrical Engineering - College of
Engineering Science & Technology
AD 110/12
Academic Officer – Office of the Registrar
AD 109/12
Helpdesk Assistant – Division of ICT
AD 108/12
Library Assistant (Ba Campus) - Readvertised – Office of the
Registrar
AD 107/12
Canteen & Kitchen Supervisor – Division of Finance
Closing date for applications: 27 April 2012
A complete information package can be accessed from the FNU website: www.fnu.ac.fj
OR email: [email protected]
Further information is also available from Campus Co-ordinators on the Labasa, Nadi,
Lautoka and Ba campuses or the Human Resources Office on Nasinu Campus.
Applications with a detailed CV, certified copies of academic certificates and transcripts
must be submitted online using the University’s online job applications system which can
be accessed at: www.career.fnu.ac.fj
OR by post to Director Human Resources, P.O. Box 7222, Nasinu.
Applicants who submit applications using the online system need not send hardcopies of
the application.
Please note that only shortlisted candidates will be contacted. If you have not been
contacted by Fiji National University then your application has not been successful.
We thank you for your interest in applying.
www.fnu.ac.fj
Size: A4 size 3 fold | full color
8.1.3. Other Advertisements:
Headlines – Gill Sans (Bold) 15pt – 17pt
Sub Headlines – Gill Sans (Bold / Bold Italic) 10pt
Body – Myriad / Gill Sans (Normal) 8pt or 10pt
Size: 1column x 10cm to 6 column x 40cm | fullcolour or mono
8.1.4. These typefaces have been chosen for clarity and readability.
10. In t e r n a l Mem o r a nd um
11.2.1. The letterhead has the logo and below it is the contact address detailing the mailing address, physical address, telephone number, facsimile number and website. The list of all
Colleges are written in fine letters at the top far right hand
corner of the letterhead.
S u b j ec t
:
Dear
11. S t a t io ner y
11.1 All stationery for official communication with customers will be
branded to express the identity of the University, and in many
instances will be the first introduction to the University. The following are samples of the print materials.
92
11.3.1. The envelopes will carry the official standard University
branding, which should be placed in the bottom left-hand
corner.
A5 (210mm x 115mm)
Pantone
C
M
Y
K
Pantone - 289U
100
64
0
60
A4 (297mm x 210mm)
C5 (229mm x 162mm)
A5 (210mm x 148mm)
Thanks
Size(mm)
9.3. The following fonts are recommended:
Typeface
size
Times Roman
12
Verdana
10
Arial
10
Arial Narrow12
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit
in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
1Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
43
0
:
60
Da te
100
:
Pantone - 289U
To
0
G
:
R
E x t No
K
:
Y
Fro m
M
M E M O R A N D UM
C
www.fnu.ac.fj
I N T E R N A L
Pantone
Kind Regards
Kakiaman.M.Tenunteweia
Graphic Designer | University Communications | Office of the Vice Chancellor
Phone +679 339 3110 | ext: 2731 | Mobile: 7149449
11.2.2. All departmental letter templates follow the sample template of the Vice-Chancellor’s letterhead with the appropriate name and contact details. This will be the standard
FNU letterhead.
11.3.Enve lo p e s
B
9.2. All University correspondence through email should have the
following typeface and size. All correspondence should be
with a signature that is the position and location with contact details of the staff.
Internal memorandums within an organisation are often used
for official communication. The FNU management and staff use
inter-office memorandums for official work related subjects only.
The communication needs to be formal.
Typeface
size
Times Roman
12
Verdana
10
Arial
10
Arial Narrow
12
64
9.1. Electronic Mail (email) must be treated as a business communication tool and used in a responsible, effective and
lawful manner. Email can also be used as an official communication medium.
11.2.FNU Le tte rhe ad te mp lat e
297 x 210
9 . El ec tr on ic Mai l
1 1 . 4 . Bu sin e ss Cards
12. Power P o in t o r O t h e r P re se n t a t io n M a t e ria ls
11.4.1. Business cards will have one template design and only
the name, designation and other particulars will change.
Eventually all details will be standard except for staff
names and mobile numbers, college name for the purpose of a single consistent identity and production efficiency.
Pantone
C
M
Y
K
Pantone - 289C
100
64
0
60
12.1.The logo of the University is must be consistently identified
throughout PowerPoint presentations.
14. Ne wsle t te rs
14.1.
The design of newsletters may vary, with due regard to
the guidelines for the use of logo and other branding.
14.1.1
Size may also vary according to requirements, although
A4 is recommended.
14.1.2.
To maintain the university identity and consistency use either the Arial family or Gill Sans family of type. Both of
these are sans seraph and easily available in the font listing of Microsoft documents.
14.1.3.
The type size suitable for newsletters is in the range 1012pt. The National, the newsletter published online by the
Public Relations Office university-wide, uses 10-12pt Arial
Narrow, with Arial or Gill bold headings. This is suitable for
other University newsletters.
14.1.4.
For display notices, more latitude is permissible but use
only two to three diffirent font types.
14.1.5.
Colours for use in a basic newsletter may be the University blue in varying degrees of shading; and the particular
College colour in varying degrees of shading. Use of any
other colours for specific reasons, such as to draw attention to a particular matter, should be limited. Display notices may make more use of different colours.
14.1.6.
Photographs may be in full or any colour.
80mm
50mm
2-8 Queen Elizabeth Drive
PO Box 15676
Nasese, Suva,
Fiji Islands
www.fnu.ac.fj
ASHMEETA SHARMA
Executive Officer
National Training & Productivity Centre
(679) 331 3074
(679) 331 1756
(679) 9332237
[email protected]
12.2.All title slides should carry the University’s logo positioned to
the right. Departmental or College Identification should positioned at the top left field. On text slides, the University logo
appears at the base of the slide and aligned to the left.
13. E x h ibi t i o ns
1 1 . 5 . Oth e r S tati onery
11.5.1.All other stationery needs to come through the marketing
office for checking and placement of logo.
13.1. The design and content of exhibition material will vary to meet
the specific needs of each exhibition: target audience, size,
format, venue, etc. Therefore the size of the brand will depend on the size of the material. In most instances the brand
should be placed on the top right of the exhibition panel. It
should be made pre-eminent at all times.
15 . Us e a n d re -u s e of Ph o to gr a phs a nd ma terials
15.1.
Photographs of any students or employees taken for the
University:
15.1.1.
Will be copyright property of the University and permission
is required for any other person or organisation to reproduce the materials
15.1.2.
May be archived and used for multiple publications and
purposes.
16. B illb oards & Signage
16.1. As well as having a functional role, signs are an important
brand signifier. FNU headquarters will have the following signage representation as its standard.
16. 1. 1 Co l l e g e B i l l boa r ds :
Colleges’ billboards are to be standardised, with the College name
to appear on the right hand side in its individual colour. The FNU
trademark will appear on the left hand side.
• If you are unsure of how to use the brand – refer to Marketing
Section.
• Note for students – refer Marketing for usage of the brand
• Noncompliance – addressed by the student or staff disciplinary
process
College of
College of
Business, Hospitality
and Tourism STUDIES
www. f nu. a c. f j
Humanities and Education
w w w .f n u .ac .f j
K i ng s R oad , N asi nu.
P O Box 7222, N asi nu, Fi j i
P hone : ( 679) 3394000
Fax
: ( 679) 3394003
Kings Ro a d, N a s inu.
P O Bo x 7222, N a s inu, Fiji
P ho ne : (679) 3394000
Fa x
: (679) 3394003
College of
College of
Agriculture, Fisheries
and Forestry
medicine, nursing
and health
www. f nu. a c. f j
w w w .f n u .ac .f j
K i ng s R oad , N asi nu.
P O Box 7222, N asi nu, Fi j i
P hone : ( 679) 3394000
Fax
: ( 679) 3394003
Kings Ro a d, N a s inu.
P O Bo x 7222, N a s inu, Fiji
P ho ne : (679) 3394000
Fa x
: (679) 3394003
NTPC
College of
National training
and
productivity centre
Engineering, science
and technology
www. f nu. a c. f j
K i ng s R oad , N asi nu.
P O Box 7222, N asi nu, Fi j i
P hone : ( 679) 3394000
Fax
: ( 679) 3394003
Billboard (Outdoor)
Size : 2m(width) x 2m(Height)
Pole Height: 3m above ground level
Color : Full Color
FNU Blue : C-100 M-64 Y-0 K-60
Material : PVC Canvas or Sticker
with tracking
w w w .f n u .ac .f j
Kings Ro a d, N a s inu.
P O Bo x 7222, N a s inu, Fiji
P ho ne : (679) 3394000
Fa x
: (679) 3394003
Billboard (Outdoor)
Size : 4m(width) x 2m(Height)
Pole Height: 3m above ground level
Color : Full Color
FNU Blue : C-100 M-64 Y-0 K-60
Material : PVC Canvas or Sticker with
tracking
400mm
A-frames (Outdoor/Indoor)
Size : 400mm(width) x 800mm(Height)
Color : Full Color
Material : Vinyl or PVC Sticker on marine board
800mm
Billboard (Outdoor)
Size : 12m(width) x 3m(Height)
Pole Height: 3m above ground level
Color : Full Color
FNU Blue : C-100 M-64 Y-0 K-60
Material : PVC Canvas or Sticker with tracking
150mm
12mm thickness
3.5m
750mm
200mm
51.5cm
240cm
Light box (Outdoor)
Size : as per picture dimensions
FNU Blue : C-100 M-64 Y-0 K-60
Material : Vinyl Sticker on acrylic board
88cm
120mm
21cm
350mm
3mm thickness
Rectangle signs (Outdoor/Indoor)
Size : 350mm(width) x 120mm(Height)
Color : Full Color
Material : Vinyl or PVC Sticker on marine
board or acrylic board
Easypull (Outdoor/Indoor)
Size : 201cm(Height)x 85cm(Width)
Colour: Full Colour
FNU Blue : C-100 M-64 Y-0 K-60
Material : PVC Canvas or Sticker
Street Banners (Outdoor)
Size : 6m(Height)x 1m(Width)
Colour: Full Colour
FNU Blue : C-100 M-64 Y-0 K-60
Material : PVC Canvas with ilets
17.U nifo rms and Pro motional It e ms
17.1. All use of the University brand on clothing or any
promotional items must comply with the branding
policy guidelines and be checked and approved
before consignments are ordered
There are 5 college colours:
1.
2.
3.
4.
5.
CEST – Blue
CAFF – Green
CMNHS – Red
CHE – Yellow
CBHTS – Grey
> White is added as an extra colour.
> Staff are allowed to choose any colour.
> Fabric is Oxtwo with 55% polyester and 45% cotton.
> Men’s shirt comes in both long and short sleeve styles.
> Women’s blouse comes in short and ¾ sleeve styles.