logo guidelines

LOGO GUIDELINES
MORE FM LOGO GUIDELINES
To ensure consistency the following guidelines must be maintained. These guidelines outline the only allowable use of
the logo. The style, colours, proportion and layout must not be altered in any way. Permission should be sought for all
placement of the MORE FM logo.
1
GENERIC LOGO
This is the preferred method of reproduction for the generic logo. There are three versions available:
With Strapline, Without Strapline and Website version.
1. With Strapline
2. Without Strapline
3. Website
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2
REGIONAL LOGO VERSION
When the MORE FM logo is appearing in a local market, the region name and frequency is to be
included. The region name plus frequency should replace the MORE FM strapline “TODAY’S BEST
MUSIC MIX” in the lower panel. Multiple region panels may be used as in the following examples.
1. 1x region
2. 2x regions
3. 3x regions
4. 4x regions
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3
SIGNAGE - REGIONAL LOGO VERSION
When the MORE FM logo is on placed on large format signage such as cars, flags and pull ups, the
frequency is larger and sits to the right of MORE FM. The region’s name is only included when the
logo has more than one region assigned to it. The strapline “TODAY’S BEST MUSIC MIX” is in the
lower panel. Large multiple region panels may be used as in the following examples.
1. 1x region
2. 2x regions
3. 2x regions with region names
4. 3x regions with region names
5. 4x regions with region names
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4
LOGO SAFE ZONE
There should always be a safe zone (clear space) around the MORE FM logo and it should always
equal the height of the strapline or 1x region panel. No items should ever encroach within the safe
zone of the logo.
Safe zone size taken from the
height of the strapline panel
Safe zone height
5
MONOTONE LOGO
When the MORE FM logo needs to be placed onto either black & white artwork or very colourful
artwork where the colours may clash with the MORE FM logo the monotone logo should be used.
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LOGO COLOURS
The following are the MORE FM colours which must be adhered to.
DARK BLUE
LIGHT BLUE
CMYK:
100% Cyan, 52% magenta, 0% Yellow, 0% Black
CMYK:
84% Cyan, 21% magenta, 0% Yellow, 0% Black
SPOT:
Pantone 2935
SPOT:
Pantone 2925
YELLOW
RED
CMYK:
0% Cyan, 6% magenta, 95% Yellow, 0% Black
CMYK:
0% Cyan, 97% magenta, 60% Yellow, 0% Black
SPOT:
Pantone 108
SPOT:
Pantone 192
7
COLOUR GRADIENT
To reproduce the gradient of the MORE FM logo (blue outline) simply use your Gradient tool in Illustrator
or Indesign and click and drag from the bottom left of the letter “M” to the top right of the letter “E”.
Ensure the first colour is set to Pantone 2935 and the second colour is set to Pantone 2925 or the CMYK
equivalent of each.
Pantone 2925
Pantone 2935
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8
LOGO ON THE MORE FM BACKGROUNDS
The following examples show the MORE FM logo placed directly onto specially designed backrgounds
for MORE FM. The backgrounds come in 3 colours - blue, red and yellow. Please contact MORE FM
if you require a background.
1. Blue Background
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LOGO ON THE MORE FM BACKGROUNDS cont.
Further examples of the MORE FM background.
2. Red Background
3. Yellow Background
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9
INCORRECT USE OF THE LOGO
Logo must never: be altered in any way, meaning it must not be distorted, or placed within a box, the
colour must remain unchanged and the logo must not be rotated.
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