VISIT MALDIVES YEAR 2016

VISIT
MALDIVES
YEAR 2016
LOGO & USAGE GUIDE
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
LOGO RATIONALE
The main concept of the logo is focused on creating an icon that is easily
understood, fun, simple and straight forward, conveys the essence of
the tropical nature of the Maldives and loud enough to grab everyones
attention at first glance.
To make things simple, the icons carry stylized versions of Sun (hospitality/
climate), Sea (environment / marine life) and Sand (islands / people / flora
and fauna); sand depicted as a piece of coral which are the building blocks
of the Maldivian islands. The overlapping of these elements connect each
other to resemble the strength of Maldivian tourism industry.
The typeface used is specially designed for the logo and is not a font. The
character of the typeface has it’s laid back island feel to it. The text being
detached to the icons allows the freedom to write ‘VISIT MALDIVES’ in
different languages for different markets.
The careful selection of colors carry a spectrum of hues seen in the
Maldives to reflect its tropical nature; climate, ocean, marine life, people,
eco system and way of life. It is also thoughtfully designed in a way that
it looks good both on white and black backgrounds. The arrangement of
colors used has purpose and design psychology. Both the elements and
the colors are arranged in a way to lead the eye of the viewer in a circular
motion within the logo with high legibility / visibility of words and icons in
one glance.
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
LOGO in Color
The logo is designed with practicality in mind. Using flat colors
it is easy to reproduce in any medium; hand print, screen print,
Offset printing, embroidery etc.
The logo consists of 5 colors. Details of the RGB and CMYK breakdown
of colors are given below;
R: 251
G: 176
C: 00
M: 35
R: 79
G: 139
C: 70
M: 37
R: 66
G: 178
C: 70
M: 07
R: 204
C: 20
R: 209
C: 25
G: 86
M: 80
G: 127
M: 55
B: 52
Y: 90
K: 00
B: 198
Y: 00
K: 00
B: 165
Y: 42 K: 00
B: 170
Y: 00 K: 00
B: 226
Y: 00 K: 00
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
LOGO in Grey Scale / Single Color
The logo can be reproduced in single color where necessary. The color
breakdown are as follows;
R: 128
G: 130
B: 133
C: 00
M: 00
Y: 00 K: 60
R: 88
G: 89
B: 91
C: 00
M: 00
Y: 00 K: 80
R: 35
G: 31
B: 32
C: 00
M: 00
Y: 00 K: 100
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
LOGO in Single Flat Color
For ink stamps and other reproductions where gradation of color is
not possible, it can be used in a single flat color. Where ever possible
it is advised to use the full color options or the grey scale single color
options. This option applies to embossed, pressed and other colorless
reproductions such as pressed wrist bands, key tags, engraving on
stones, metal, die-cutting, wood burning techniques etc, where full
color and grey scale versions are not possible.
Ink Stamp
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
LOGO in Horizontal / Landscape Format
For horizontal spaces such as banners, web banners etc, the logo can
appear in it’s horizontal format. Both color and single color options can
be used according to practicality of the reproduction method.
If the logo is being used for Web banners and multi color
reproductions it is advised to use the logo in full color format, be it in
its original form or the horizontal form.
Where full color option is not possible, the logo can appear in grey
scale.
This single flat color horizontal option is to be used only for embossed
or pressed colorless reproductions such as pressed wrist bands, key
tags, engraving on stones, metal, die-cutting, wood burning techniques
etc, where full color and grey scale versions are not possible.
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
LOGO Effectiveness in Reproduction
The logo is practical and effective as it does not lose its clarity even
when it is reproduced in very small sizes as the following guide shows.
However, it is important to determine what version of the logo will
give best results in reproduction according to the size it is being
reproduced.
30 mm
20 mm
10 mm
20 mm
10 mm
5 mm
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
Proper use of the Logo
For consistency the logo should always be used in its original
proportions. Distortions and separation of elements of the logo should
always be avoided in print and other physical media. If necessary the
elements of the logo can be separated for creative video animations
provided that the logo in its original format and proportions be viewed
in the end.
V I S I T MALD I V ES Y EA R 2 0 1 6 LO G O USAG E G UID E
Margins and Bounding Box
Always leave enough breathing space around the logo. The margins
around the logo is determined by the height of the letters ‘YEAR 2016’
as shown in the example below. For reproductions on photographic
and other colorful backgrounds, it is more effective to use the logo
with its stone shaped white bounding box. This applies to die-cut
stickers as well.
Leave at least this amount
of breathing space around
the logo.
The margins around the logo
is determined by the height of
the letters ‘YEAR 2016’.
The margins around the
landscape logo is determined
by the height between the
bottom of ‘VISIT’ and the
bottom of the logo.
Leave at least this amount
of breathing space around
the logo.