2 Castleford Tigers Brand Guidelines

Castleford Tigers
Brand Guidelines
Castleford Tigers
Brand Guidelines
Introduction
The Castleford Tigers brand guidelines
is to ensure the club’s identity is used
in a correct and consistent manner.
To help everyone achieve this, we have
produced clear and simple rules to
apply the logo.
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Castleford Tigers
Brand Guidelines
The Master Logo
Our logo must always appear as shown in this guideline document. Any
deviation from these guidelines will undermine the status and value of the
brand. Manipulating the brand is prohibited. Effects like stretching,
condensing, outlining or adding a drop shadow must never be used. It must
not be altered or redrawn in any way.
Colours
Colour plays an important part in the
logo identity. Our corporate colours
are primarily amber, orange and black.
You’ll find the correct breakdowns for
colour reproduction below.
Orange (PRIMARY COLOUR)
PMS 151 C
C 0
M 55
Y 100
R 87
G 53
B 19
K 0
Yellow (PRIMARY COLOUR)
PMS 123 C
C 0
M 25
Y 100
R 94
G 75
B 20
K 0
Black (PRIMARY COLOUR)
PMS Black C
C 0
M 0
Y 0
R 0
G 0
B 0
K 100
This version of the logo should
appear on all printed material, as
well as TV, online and media
backdrops.
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Castleford Tigers
Brand Guidelines
Mono Version
Sometimes the logo will be required to work in reverse. We would like to keep
this type of application to a minimum. When this is required the logo should
appear simply white out.
If the logo colours are not achievable then the logo should appear simply in black.
When reversing the logo out of pictures please ensure you utilise a quiet area
of the image
Black
White Out
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Castleford Tigers
Brand Guidelines
Structure
Exclusion Zone
5x
10x
3x
x
2x
When placing the logo on applications it should always be used with an area of
clear space (the exclusion zone).
This area is indicated by the outer dashed line and is 20% of the logo height all
the way around.
The exclusion zone is based upon the structure of the logo shape. If space is
restricted the logo should be reduced until the minimum exclusion zone is
adhered to.
The logo should not be reproduced smaller than 11mm wide x 15mm high in
print applications.
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Castleford Tigers
Brand Guidelines
Primary Font: Albertus MT
In order to project a unified brand image the primary typeface, Albertus MT,
should be used on all printed material. Albertus MT has a broad range of
weights and will provide the user with a font that is ideal for headlines and
sub-headings.
Only the following cuts should be used:
Albertus MT LT
Albertus MT LT Italic
Albertus MT
Albertus MT Italic
Albertus MT Demi
Albertus MT Demi Italic
Albertus MT Bold
Albertus MT Bold Italic
Secondary Font: Helvetica Neue
Castleford Tigers secondary font for text on printed material is Helvetica.
The font to be used for typed letters is Arial.
Only the following cuts should be used: list the typeface styles:
Helvetica Neue 45 Light
46 Light Italic
Helvetica Neue 55 Roman
56 Roman Italic
Helvetica Neue 65 Medium
66 Medium Italic
Helvetica Neue 75 Bold
76 Bold Italic
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Castleford Tigers
Brand Guidelines
Summary
Do not redraw or alter the logo in any way.
Never change the colours of the logo. Only use the pantones specified.
Do not cramp or otherwise overshadow the logo with images or copy.
The logo shield position and angle must not be altered.
The exception to the rule is for use in moving graphics and website.
Contact
If you are producing materials or require access to the logo please contact:
Simon Mowbray
Telephone.
+44 (0) 1977 552 674
Head of Marketing & Development
Email.
[email protected]
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