www.wilsonartflooring.com R E D L A B E L • E S T A T E P L U S

R E D
L A B E L
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E S T A T E
P L U S
www.wilsonartflooring.com
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C L A S S I C
“elements of
From elegant to rustic…traditional
to contemporary, Wilsonart
Flooring satisfies the taste for
beauty
capture
my
&
surprise
attention”
flooring that’s as unique as you
are. So get ready for an adventure
as we show you how our flooring
has been used to set the stage for
beautiful rooms that literally have
lives of their own. Every home
decorating adventure begins with
a first step. And we hope that by
browsing through our exciting and
eclectic flooring collections, you’ll
be inspired to take the first step
points
of
origin
in your own decorating journey.
But don’t stop with just one room.
Let your imagination run wild
throughout the house – you’ll
be amazed with the results.
“sometimes to be inspired, you just
have to look at your surroundings.”
“THE LINENS THAT HAVE BEEN HANDED DOWN FOR
GENERATIONS.
THE PAINTING WE BOUGHT ON OUR HONEYMOON.
Cherry Blossom, W2000227
THAT ANTIQUE VASE I STUMBLED ACROSS IN MY GREAT
GRANDMOTHER'S ATTIC …
THESE ARE A FEW OF MY FAVORITE THINGS.”
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Mirror, Mirror
There’s something magical about mirrors. They add shine
and sparkle to a room, increasing light and creating a sense
of larger space. Leaned against a wall, a majestically-sized
mirror offers a new perspective of the room and the
character and warmth of Wilsonart Flooring.
estate plus
Chosen for its timeless beauty, Wilsonart Flooring delivers
the authentic look of wood – along with several advantages.
The surface is impervious to sunlight: it won’t fade or suffer
Hazelnut Birch
surface damage from exposure to the sun’s natural rays. It’s
also scratch and dent resistant – so you can actually ‘live’ in
your living room without worrying about damaging the floor.
Pacific Birch
Wilsonart Flooring also sparkles when it comes to
Natural Anagre
classic
Lyric Maple
Revival Oak
Fall Harvest
warm-toned woods
maintenance. It never needs waxing or refinishing –
and routine cleaning is as simple as sweeping or a quick
once-over with an electrostatic floor cleaner.
red label
Founders Oak
W2000225 / W3000200
Founders Oak
Cherry Blossom
“BEAUTY IS ETERNITY GAZING AT ITSELF IN A MIRROR.”
— KAHLIL GIBRAN
See the full product offering starting on page 14.
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Choosing Your Style
Beautiful, Durable, Easy to Clean
– Now You’re Cooking!
Cooking, while fun, can also be serious business. You
need the best equipment you can afford – and a floor you
can count on to take the wear and tear of countless
gatherings without sacrificing style or demanding a lot of
maintenance in return. If you’re serious about those
requirements, Wilsonart Flooring is your best option.
The White Kitchen
White is timeless and transcends style. The perfect
background color for almost any other color, white also
provides a light, bright and spacious feeling – even in
estate plus
small kitchens. Here, black countertops and custom
stainless appliances complete the gourmet look while the
red-hued Caryan Walnut laminate flooring gives the room
warmth and strength.
Santao Rosewood
The Wood Kitchen
Warm and friendly, the wood toned kitchen is all about
Sparrow Walnut
contrast. You can mix and match wood tones like cherry
wood and pine for flooring and cabinetry, then add a hint
and sleek stainless appliances.
The Organic Kitchen
Rich, earth-toned color lends warm but modern fuel to any
kitchen. Integrating the colors and textures of a variety of
natural materials – such as wood or stone look flooring –
with subtle furnishings creates a comfortable,
organic space.
red-hued woods
of sophistication with details like granite-look countertops
Burled Cherry
classic
Allerton Hickory
Caryan Walnut
Flinders Acacia
"WHETHER IT'S HAUTE COUTURE, READY-TO-WEAR,
OR DO-IT-YOURSELF, KITCHEN STYLE, LIKE
FASHION, IS ALL ABOUT MATERIALS AND
red label
TAILORING. EACH MATERIAL YOU SELECT MAKES
Caryan Walnut, W2000216
A UNIQUE CONTRIBUTION IN SPIRIT, CHARACTER,
Dragon Cherry
COLOR AND TEXTURE."
— JOAN KOHN, AUTHOR OF "IT'S YOUR KITCHEN"
Rio Grand Wood
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All Play, No Work…
Well, it’s almost no work at all keeping Wilsonart Flooring in top shape – even in the busiest, most creative child’s room.
Crayons, markers, scooters, you-name-it, have no effect on this floor. Plus it won’t harbor dust, mold, mildew or other
allergens, so when it looks clean…you know it is!
traditional woods
estate plus
An “A+” On
Every Test
The TONKA® Truck Test
Arrow Cherry
Authentic Maple
Vintage Plank
classic
Watermark Maple
Planetree Maple
Northern Birch
red label
TONKA® toys are meant to last, even
at the expense of every surface they
come in contact with. We make our
floors with high-pressure laminate
which is manufactured at 1400 PSI of
pressure, so they are less inclined to
dent, scratch or otherwise suffer from
rough play. Take that, TONKA.
The Crayon Test
Children don’t always color inside the
lines – nor would you want them to.
So when young Rembrandt’s art strays
off the paper, don’t despair. Just
dampen a rag with mineral spirits
or acetone and wipe it away!
The Puppy Test
Kids and puppies go hand-in-hand.
Fortunately, with Wilsonart Flooring
on duty, keeping things neat and tidy
couldn’t be easier. Spills and spots
disappear simply by spritzing with
cleaner and wiping them away. And
because the floor is scratch resistant,
tough puppy toenails are not a
problem either.
The Scooter Test
Figured Mahogany
It doesn’t matter how many times
you say, “Don’t…” Kids will be kids
and scooters will find their way into
the house. Not to worry, though.
Wilsonart Flooring just rolls with
the punches.
Windsor Mahogany
See the full product offering starting on page 14.
TONKA is a registered trademark of Hasbro, Inc.
Natural Anagre, W3000203
“WHAT MIGHT BE TAKEN FOR A PRECOCIOUS GENIUS IS THE GENIUS OF CHILDHOOD.
WHEN THE CHILD GROWS UP, IT DISAPPEARS WITHOUT A TRACE. IT MAY HAPPEN THAT
THIS BOY WILL BECOME A REAL PAINTER SOME DAY, OR EVEN A GREAT PAINTER. BUT
THEN HE WILL HAVE TO BEGIN EVERYTHING AGAIN, FROM ZERO.”
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– PABLO PICASSO
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The Beauty of Tile…
Without the Drawbacks
Everyone loves the natural beauty and charm of ceramic and
stone tile – but it does have inherent drawbacks. Grout can
stain without proper sealing and routine maintenance. And tile
can be cold, hard and unforgiving. With Wilsonart Flooring,
however, you'll enjoy the benefit of a warmer, more comfortable
classic tiles
surface underfoot along with super easy maintenance: no grout
cleaning, sealing or replacement required!
Laying Tiles
Wilsonart Flooring tiles look great when installed in
a traditional corner-to-corner manner – and the large
Tucson
Yellowstone
15 1⁄2” square format fits right in with today’s trend toward
larger format tiles. If you’re installing the tile in a small area,
consider having the tile laid diagonally. And for a totally
different twist on tradition, you can even lay the tile in
a staggered manner, similar to creating a brick pattern.
Renaissance Bronze
Ecru Fossil
Space, Light and Perfect Balance
Western Horizon
Windows serve as focal points in rooms because they
provide both style and outdoor views. They also affect how
much light enters a room and where it strikes. If you love
natural light, you’ll also love the way it dances across the
subtly textured surface of our Tucson stone design.
Northern Sky
Tucson, W3000199
Crema Milan
Pueblo Stone
A VACATION IS WHAT YOU TAKE WHEN YOU CAN
NO LONGER TAKE WHAT YOU'VE BEEN TAKING.
See the full product offering starting on page 14.
—EARL WILSON
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Create Your Own
Idea Book
Defining
the Details
Width
You know what you like – and that’s the most
Wilsonart Flooring woodgrain
important place to start when you’re choosing
designs come in two board
a decorative product like flooring for your
widths: 73⁄4” or 5”. The width
home. Start collecting photos from magazines
and websites that reflect ideas or looks you
want to ‘copy’ for your own home. Put them
of the individual boards can
dramatically influence the finished
look of your floor – select the style
that best complements your home’s
into a folder or binder so you can show
overall look and remember that
your flooring retailer the look you’re after –
some colors come in both widths
because after all, you’ll be living with your
that can be mixed-and-matched
new flooring for a long time to come.
to create a truly unique design
statement.
A Few Tips on Design
Remington Oak, W2000221
Texture
From smooth and subtle to
Light-colored floors can help make
a space seem brighter and larger
while dark-colored floors lend drama
and character.
deeply chiseled, hand-crafted
It doesn’t have to be a ‘perfect match.’
Flooring needn’t match your furniture
or cabinets to make itself at home.
Combining different woods will add
visual interest and excitement.
Amazing technologies now
styles, Wilsonart Flooring brings
you a whole new world of texture
in laminate flooring designs.
allow us to re-create nature’s
most beautiful looks…in a
material designed for the way
you live today.
Mid-to-large size rooms call for wider
width flooring that is more in scale
with the room’s overall dimensions.
Edgy Details
Do you want to create a low-
Narrow planks help ‘stretch’ your
space. Install the flooring across the
narrowest width of the room or on
the diagonal for a more expansive
feeling.
contrast, seamless appearance…
or a high-contrast dramatic
effect? With Wilsonart Flooring,
you can choose the smooth look
of square edges or a beveled
For a less formal look, try mixing
wide and narrow width planks.
Beveled edges, lighter colors and
textured surfaces can also soften
up the look.
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edge treatment that adds
dimension and depth to
the finished floor.
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* † Portland Butternut / W2100048
* Portland Butternut / W9000013
* † Founders Oak / W2000225
* Founders Oak / W3000200
A New
Dimension
In Style
Red Label literally offers you
new dimensions in laminate
† Dragon Cherry / W2000226
flooring. The collection includes
an eclectic mix of earthy wood
Hickory Plank, W3000185
tones including two designs that
are offered in both a wide and
† Cherry Blossom / W2000227
red label collection
narrow plank format that can
be combined to create a truly
authentic looking floor.
Set a mood. Create a look. Make your mark. Our Red Label Collection ties free-flowing decorating
ideas together with the newest, most authentic looks in laminate.
* † El Dorado Wood / W2000228
* † Rio Grand Wood / W2000229
Figured Mahogany / W9000008
Looking for a
Special Edge?
Several of the Red Label designs
* Burnished Maple / W9000012
* Spanish Maple / W3000187
* Aged Timberwood / W9000011
* Olde Oak / W3000184
* Hickory Plank / W3000185
offer unique beveled edges that
are reminiscent of traditional
wood flooring and that add
Biltmore Cherry / W9000007
special depth and richness
to a finished installation.
Windsor Mahogany / W9000009
Hand Scraped
The hand-crafted look and feel of Red Label Hand Scraped brings warmth and charm to any home.
Escada / W9000006
* Product not for commercial use
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† 5" plank format
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Provincial Oak / W3000055
and an acoustic attenuation layer to reduce noise.
Hickory Wood / W3000168
you'll also enjoy little extras like a heavy-duty wear layer for increased stain and scuff resistance –
Pecan Oak / W3000061
Behold the perfect floor – beautiful, easy to maintain and made to last a lifetime. With Estate Plus,
Golden Maple / W3000059
Liberty Oak / W3000052
estate plus collection
Arrow Cherry / W3000166
Arrow Cherry, W3000166
In A Class
All Its Own
Estate Plus products are so
richly detailed even Mother
Nature will have to look twice!
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Santao Rosewood / W3000204
Natural Anagre / W3000203
Sparrow Walnut / W3000202
Royal Walnut / W3000201
Vintage Plank / W3000167
Hawaiian Bamboo /W3000056
Authentic Maple / W3000060
Hazelnut Birch / W3000058
Burled Cherry / W3000165
Pacific Birch / W3000053
Whether you favor a vintage,
time worn look or fresh,
sophisticated styling, the Estate
Plus palette is sure to please.
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† Flinders Acacia / W2000222
† Remington Oak / W2000221
† Galveston Pecan / W2000220
Our original and best-selling Classic flooring line
combines quality with style in a palette versatile enough
to satisfy any decorating style.
† Stratford Oak / W2000219
classic collection
† Laurel Oak / W2000218
† Allerton Hickory / W2000215
Carolina Ash, W3000026
Everyone Loves
a Classic
The name “Classic” just seems
to say it all. A broad selection
of beautiful woodgrains – plus a
† Century Walnut / W2000217
† Caryan Walnut / W2000216
† Lyric Maple / W2000224
† Fiddleback Maple / W2000223
Tavern Oak / W3000194
Brown Oak / W3000111
Tropical Wood / W3000108
Maple Sand / W3000035
Bentwood Oak / W3000023
Oakwood / W3000041
20-year wear, stain, fade and
moisture resistant warranty –
add up to unbeatable value.
† 5" plank format
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Fall Harvest / W3000020
Carolina Ash / W3000026
Revival Oak / W3000032
Planetree Maple / W3000030
American Oak / W3000029
Golden Oak / W3000037
Auburn Walnut / W3000162
Watermark Maple / W3000109
Black Cherry / W3000027
Coach House Oak / W3000195
Our Classic flooring delivers high-end looks along with the peace of mind
that comes with a 20-year wear, stain, fade and moisture resistant warranty.
Walnut / W3000038
classic collection
Maple Blush / W3000024
Mesquite / W3000110
Cherry Rose / W3000074
Light Rustic Oak / W3000031
Treasure Wood / W3000036
Northern Birch / W3000040
Harvest Oak / W3000033
Auburn Walnut, W3000162
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* Cordoba / W3000097
Burel Fossil / W3000093
Café Milan / W3000164
* Luna Roca / W3000098
Verde Fossil / W3000090
Capisto Sand / W3000091
Renaissance Bronze / W3000095
Ecru Fossil / W3000092
* Western Horizon / W3000100
* Northern Sky / W3000099
Crema Milan / W3000163
Pueblo Stone / W3000096
Antique Copper / W3000094
* Yellowstone / W3000198
* Tucson / W3000199
Mocha Milan / W3000196
Sierra Milan / W3000197
Canyon Terra / W3000128
Madras Slate / W3000193
Bronzed Terra / W3000192
Renaissance Bronze, W3000095
* Product not for commercial use
classic tile collection
Imagine the beauty of ceramic or natural stone at your feet. Then imagine it without the maintenance hassles...
The beauty of tile is found in its host of colors and textures, and the mixed combinations they provide.
and with a warmer, more comfortable feel underfoot. You are imagining the beauty of Classic tile.
This wide selection means there is a color, style and finish to blend into and complement any interior
design theme you can imagine.
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Virtually
Maintenance-Free
HPL Construction –
the Wilsonart Difference
High Pressure Laminate (HPL) is manufactured at 1400 PSI
of pressure. In comparison, Direct Pressure Laminate (DPL)
is manufactured at 300-500 PSI.
It’s not quite self-cleaning, but Wilsonart Flooring
is one of the easiest to care for floors you’ll
ever own! For everyday cleaning, simply use an
electrostatic cleaner. For more thorough cleaning,
vacuum and damp mop using one ounce
of Wilsonart Flooring Cleaner in a gallon
of warm water.
High Pressure Laminate
Stains such as ink, shoe polish and paint can be
removed by applying a small amount of acetone
or denatured alcohol to a clean, white cloth
and blotting the stain. Wilsonart Flooring also
The Perfect Finishing Touches
recommends the use of walk off mats by outside
From wall base moldings and transition strips and more, Wilsonart Flooring offers all the matching trim options
needed to finish your floor in style. We’ve even simplified the time-consuming task of finishing off stairs with our
entrances and floor protectors on furniture legs
Direct Pressure Laminate
unique One-Step® Stair Tread design and your choice of risers in matching or white/alabaster laminate.
to prevent scratches.
No further surface treatment is required. Do not
apply floor polishes, detergents, soaps or waxes
HPL Advantages
End Cap —
T-Expansion —
typically used at exterior
doorways to finish the
space where laminate
flooring ends.
used in doorways or
thresholds to join two
areas of laminate
flooring.
• Better impact resistance – no denting
Quarter-Round —
Acoustic Molding —
• Better design clarity – higher sheen levels
used to cover the expansion
space left at walls and other
fixed vertical surfaces.
used as a transition strip
in conjunction with the
.120" thick Wilsonart
Acoustic Cushion.
to your floor. Never sand or use scouring pads
• Better wear resistance – fewer scuffs and scratches
or steel wool to clean your floor.
• Better static load capacity – no dimpling
• High in-carton product integrity – less damage
Overlap
Step Nose (OLS) —
used to finish stair
edges or step down
applications.
in handling, less damage during installation,
no chipped corners
Base Board —
used to add a custom
finish along any wall.
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Transition Strip —
One Step® Stair Tread —
used to join laminate
flooring to other flooring
materials of varying heights.
used to finish stair treads. Convenient
one-piece construction for easier installation.
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Beauty, Durability & Details
The world waited a long time for laminate flooring and now
that it’s here, homeowners are finding it has many important
performance advantages over other types of flooring:
Wood
•
Easily damaged by sunlight
•
Susceptible to scratches, burns, dents
•
Swells, warps and spots with prolonged water
exposure
•
Requires routine waxing and/or refinishing
Vinyl Tile
•
Easily damaged in high traffic areas
•
Requires regular waxing and buffing
•
Yellows and discolors with age
•
May require extensive subfloor preparation
prior to installation
•
Limited range of designs and colors
Carpet
•
Signs of wear and traffic patterns become visible
over time
•
Retains odors, mold, mildew and other allergens
•
Difficult to clean, easily stained
Ceramic
•
Costly, labor-intensive installation
•
Difficult and expensive to repair/remove
•
Grout is easily stained, requires regular maintenance
•
Hard, unforgiving surface increases injury risks
Sheet Vinyl
•
Yellows, dents, curls and tears
•
Easily stained and scratched
•
Requires careful subfloor preparation
•
Even minor subfloor imperfections telescope
through to surface
•
Limited design options
Portland Butternut
W2100048 / W9000013
“A HOUSE WITHOUT BOOKS IS LIKE A ROOM WITHOUT WINDOWS.”
— HEINRICH MANN
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Corporate Headquarters
3301 Center Street
P.O. Box 6110
Temple, TX 76503-6110
www.wilsonartflooring.com
1.800.710.8846
The printed designs in the brochure may vary slightly in color from the actual
products. Final product selection should be based on live product samples.
H5000232 © Wilsonart Flooring
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