Media Pack - Medialine

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Media Pack - Medialine
Media Pack
Winter 2012
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parTY!
Tom
Still sexy after
all these years
A quarterly lifestyle magazine
sold in Bonmarché stores.
Actively purchased by 45+
females. Targeted publication
featuring uplifting editorial on
fashion, health, beauty, travel,
cooking and gardening
Actively purchased
circulation
100,000
BonmarchE key facts:
• UK’s largest value womenswear retailer
• 265 stores throughout the UK
• Online shopping on www.bonmarche.co.uk
• Value retailer with mass consumer appeal
Media Information
www.medialine.eu.com
real fashion, real women, real value
© bm magazine 2013
Media Pack
Hello and welcome to
magazine from Bonmarché
The Bonmarché chain of fashion stores has
undergone a facelift with a newer, younger image
reflected in the design and layout of the stores to the
great new seasonal ranges from David Emanuel’s DE
collection, to the BM collection.
BM magazine reflects the Bonmarché customer and
aims to enhance her shopping experience by taking
her through the season’s latest fashions and how
to wear them, plus adding extra value with humaninterest stories, expert reports and the latest trends in
cookery, gardening and travel
cover story
Tom
Jones
Tom was good friends with
Elvis and his wife, Priscilla
The Voice last spring, he and Irish boy
band fellow judge Danny O’Donoghue,
40-odd years Tom’s junior, became
firm boozing buddies.
‘Tom Jones and I are cut from the
same cloth – or should that be vodka
bottle?’ said Danny, with admiration.
‘But he’s the one who gets all the
attention from the ladies. No one can
compete when Tom’s in town!’
facTor
It’s almost five decades since Sir Tom first
belted out It’s Not Unusual, yet he’s still going
strong. How does he do it?
The knicker-throwing
overtook the talent, which is
something I never meant
to happen
W
Feature: Alison James. Pictures: Spencer Murphy/Contour by Getty Images, Getty Images, Rex Features
e Brits do quite a nice line in
musical ‘knights of the
realm’ aged 65 plus. But
whereas most are noticeably Botoxed,
scarily wrinkled or obviously Grecian
2000-ed up, there’s one who seems
to have got the ageing gracefully thing
about right. That’s Sir Tom Jones.
Over the past few years, he’s
seamlessly changed his image from
swivel-hipped sex god to elder
statesman of pop and acquired
national treasure status – as well as a
knighthood – in the process. A living
legend who partied with Frank Sinatra,
Elvis and Sammy Davis Jr, he’s still
sexy, albeit in a more subtle, less
groin-thrusting, in-yer-face way.
The 72-year-old refreshingly admits
to having had a spot of surgery – ‘just
a nip and a tuck’ – and he regularly
works out in the gym in his Los
Angeles home. The thatch of curly
hair and the goatee beard are now
a natural grey rather than dyed
Tarmac-black.
And, like the good old boyo he is, he
still likes a drink – and then some. In
fact, during his stint on the BBC’s
True, Tom has had a legendary love
life while – incredibly – still managing
to stay married to his childhood
sweetheart, Linda, by whom he has a
son, Mark, 55, who is also his
manager. So how on earth has Tom’s
marriage survived when he’s played
away more times than your average
football team?
‘Love is the main thing,’ says Tom.
‘I’ll never leave my wife. It has
never entered my mind.
She’s still the same Welsh
girl I married. We still have
fun together.’
Fair enough, but Linda
can’t have found his extramarital activities funny.
Never mind the countless
one-night stands.
At the height of his
womanising, Tom was having
sex with 250 women a year
and there was a two-year affair
in the 60s with Supreme Mary
Wilson, a well-publicised fling in
the 70s with Miss World
more in demand than ever. He
has just finished a European tour
and starred in his first acting
role, as an old rock and roller in
Sky Arts TV drama King of the
Teds opposite Alison Steadman
and Brenda Blethyn and had rave
reviews for his recent album Spirit
The Voice’s strange quartet,l
in the Room.
but they all get onl
‘Some people my age want
to take it easy, he says. ‘Not me.
I have the urge to prove to myself
Marjorie Wallace and a dalliance in the
that I can still do it and for people to
80s with model Katherine Berkery,
like what I do. I’m always learning and
which resulted in a son whose
wanting to do different things. There’s
paternity Tom initially denied.
a voice inside me saying “You’re still
Tom admits his missus hasn’t always sounding great, Tom.”
been willing to turn a blind eye. She
We’ll second that!
once threw £60,000 worth of jewellery
out of a limo in a rage about his
cheating. Yet she’s never left him, and
once made a public statement saying:
‘Nothing that these women throw at
him will ever destroy our love.’
● EngElbErt
And throw things they did, mainly
HumpErdinck
their knickers. It’s the stuff of showbiz
Aged 76, the Hump is
legends. These days Tom prefers to
still touring, despite
discourage the lingerie-lobbing when
coming second to last in
he’s singing.
this year’s Eurovision Song
‘The knicker-throwing and all that
Contest. He’s still married to wife
overtook the talent, which is
Pat, though she said they could
something I never meant to happen.’
have papered the walls with the
It is his talent – his amazing voice –
paternity suits he’s had.
that is the main event. An immensely
powerful yet melodic organ that has,
● dEs O’cOnnOr
like its owner, mellowed with age.
Des, 80 last birthday, is in The
‘I couldn’t have sung in that low key
Wizard of Oz in the West End, as
when I was in my 20s. I thank God for
well as touring. He’s been
keeping my voice strong.’
married four times – his
These days, he’s
current wife Jodie is
43 . He has four
grown-up daughters
and a son, Adam
who is just eight.
Simply
Divine
food
The secret to these recipes is
simply to use the richest, poshest
chocolateyoucanfind.The
result is wicked - but heavenly!
Divine Chocolate is a
chocolate for all chocolate
enthusiasts. Cooking, melting
or just enjoying, Divine Chocolate
is just that.
Dallying with Miss Worldl
Marjorie Wallace in the 70sl
At 84, singer/dancer/
comedian/TV presenter
Brucie is still at the top of
his game and presenting
Strictly Come Dancing. He
has five daughters, one son and
umpteen grandchildren, and has
been married to third wife, former
Miss World, Wilnelia Merced, for
nearly 30 years.
For The Filling
broken
❉ 100g (3 1/2oz) bar Divine dark chocolate,
❉ 100ml (1/2 cup) double cream
❉ 15g (1 tbsp) unsalted butter
❉ 1–2 baking trays lined with baking parchment
really rich cup cakes
For The cake MixTure
❉ 2 x 100g (3 1/2oz) bars Divine
dark chocolate, broken
❉ 200g (1 cup) butter
❉ 200g (1 cup) caster sugar
❉ 4 large free range eggs
❉ 100ml (1/2 cup) sour cream
❉ 200g self-raising flour (1 1/2
cups) + 2 tsp baking powder
For The Topping
❉ 1 x 100g (3 1/2oz) chocolate
❉ 1 tbsp golden syrup
❉ 25g (2 tbsp) unsalted butter
❉ 12-hole muffin tray + cases
Heat oven to 180C/350F/Gas 4.
Gently melt the chocolate and
set aside to cool. Beat the butter
and sugar together until creamy.
Beat in the eggs one at a time.
Stir in the cream followed by
the flour and finally the melted
chocolate. Spoon the mixture
into muffin cases and bake in the
oven for about 25 minutes until
firm to the touch. Leave to cool
on a wire rack.
To make the topping: gently melt
the chocolate, remove from the
heat and stir in the syrup and
butter. Leave to cool and thicken
slightly then either dip the top of
the cup cakes into the topping or
spoon it on. Leave to set.
Store in an airtight container. Eat
within four days. Un-iced cakes
can be frozen for up to a month.
Best friends with Anna
for 40 years; cousin by
marriage to Jenny
Heat oven to 140C/275F/Gas 1.
Gently melt the chocolate and put aside. Mix
together the ground almonds, sugar and cocoa.
and
Beat the egg whites until they form soft peaks
fold in
gradually whisk in the cocoa mixture. Gently
the melted chocolate using a metal spoon.
Put a heaped tablespoon of the mixture onto
the tray and gently spread to a round about 7cm
hour
across. Repeat to form 16 rounds. Bake for an
until firm. transfer to a wire rack to cool.
To make the filling: Heat the cream until hot but
not boiling then pour over the chocolate. Leave
cool
for a minute then stir in the butter. Leave until
then beat well with a wooden spoon until fluffy.
the
Sandwich pairs of macaroons together with
mousse filling.
Daughter-in-law to Jenny
and mum to Sophia
Jenny Heygate
Cousin to Mary; motherin-law to Stephanie and
granny to baby Sophia
Heat the oven to 180C/350F/Gas 4.
Gently melt the chocolate. Remove the bowl
from
the heat and leave to cool until needed. Beat
the
butter and sugar together until fluffy. Gradually
beat in the eggs and the vanilla essence. Then
mix in the melted chocolate. Sift the flour and
the cocoa onto the mixture and stir in. When
completely combined spoon the mixture into
the
prepared tin and spread evenly.
Bake in the oven for about 20 minutes until
firm to
the touch but still a bit fudgy – the chocolate
will
continue to cook slightly for a few minutes
after
coming out of the oven.
Leave to cool completely on a wire rack before
cutting into pieces. Keeps for four days but
delicious eaten warm with ice -cream.
Avril Ansen
Sister to Anna and
friend of the family
Free chocolate!
Avril: Velour dress (web exclusive), £35,
code: 034110. Mary: Velour top with
necklace (necklace not shown), £25,
code: 054975; velour skirt, £25,
code: 105050. Jenny: David Emanuel
kimono, £35, code: 144802. Anna:
David Emanuel print dress (web
exclusive), £35, code: 034109.
Stephanie: Lace dress (web exclusive),
£35, code: 034133.
All these recipes come courtesy
of the Divine Chocolate
Cookbook, £14.99, Absolute
Press. We have FREE orange
and ginger bars to give away to
ten lucky readers. See page 48.
www.divinechocolate.com
All clothes courtesy of Bonmarché
fashion
le
Availab
in sizes
12-24
Feeling
good!
“Show everyone
you’re in control
in bold blacks and
reds – a key colour
combo this season”
Opposite page:
Main picture, Faux fur
coat, £50, code: 014828.
This page:
Main picture, Dress, £35,
code: 034121.Beaded
necklace, £6; Beaded
bracelet, £4.
Inset: Top: Rose
print dress, £35,
code: 034118;
Centre: Kimono jacket,
£35, code: 144802;,
trousers: model’s own.
Black deco necklace, £6.
Bottom: Rose print
cardigan, £22,
code: 084888. Jewellery
available in-store.
Exclusively
designed for you by
12 BM Magazine Winter 2012
BM Magazine Winter 2012 13
BM Magazine Winter 2012 29
20 BM Magazine Winter 2012
Every year, Mary
and her friends get
dressed up and
celebrate their own
‘Christmas Day’
together a week
before the real event
Friends
yule ok?
expert advice
informative Features
We have even more fashion pages
to show the reader how to wear
and accessorise their clothes, with
expert advice from David Emanuel
and reader makeovers that offer
ideas on fashionable make-up and
hairstyles.
Beauty, health and lifestyle
are important features, with
informed writing from experts
on the newest trends, latest
breakthroughs and the hottest
products to buy. Our travel
pages, covering breaks in the UK
and abroad, are very popular. So
is our regular cookery section,
which features traditional recipes
with a twist.
real life story
Then on 9 July we
got the call that
we’d so desperately
waited for: ‘It’s Neil
from the Freeman
Hospital. I think
we have a donor’
Thank you
heart
for my
Meet Gabrysia Filarowski. A beautiful,
confident little four-year-old. Yet she
was born so desperately ill that her
parents, Angela and Andrew, were
told that only pioneering treatment
could save her. Her mum, Angela
takes up the story…
health deteriorated at an alarming rate.
Then on 9 July we got the call we’d so
desperately waited for: ‘It’s Neil from
the Freeman. I think we have a donor.’
As soon as we arrived in Newcastle,
Gabrysia went into theatre for an
eight-hour operation. Andrew and I
were terrified as we said goodbye to
Gabrysia, but we also had a sense this
was the night she’d be saved. However,
when she was rushed back into theatre
with severe bleeding, we feared the
worst. But that afternoon we were told
that our little girl had pulled through.
There were setbacks over the next
few weeks, but throughout Gabrysia
showed no signs of rejecting her new
heart. The following months saw her
walking, gaining weight and talking
more than ever! Then she got a winter
Little Hearts Matters gave
Angela and Andrew the
medical information and
support they needed from
the start. The charity also
explained the disease in
terms they could understand
and it will provide the
family with ongoing support.
For enquiries, contact
01214558982 or log on to
www.lhm.org.uk
and six weeks later tests
showed that her antibodies
were down 50 per cent from
an original 95. Our little girl
had made medical history.
By May, she was top of the
UK transplant list and our
bags were packed waiting
for ‘the call’.
Time was running out.
In the following weeks, her
A very poorly baby
But he stressed that the treatment
was as yet untried and extremely
dangerous. In simple terms, it meant
washing her body of antibodies using a
cocktail of powerful drugs.
They started on 2 January. It was
horrible – even the doctors were
nervous. As ever with Gabrysia,
everything the medical team did was
experimental and she became the
youngest in the country to receive the
groundbreaking new drug to reduce
her antibody levels. She responded well
Angela and Andrew,
with Thomas, Ania
and Gabrysia
Feature: xxx xxx Photos: xxx x
Gabrysia was born on 7 March 2008
at Leeds General Infirmary and was
immediately moved to Birmingham
Children’s Hospital for her first
operation. This went really well and we
took her home. But at three months old
she suffered heart failure and was again
operated on. After this, were told that
her heart was seriously impaired and
we were sent home with little hope.
But our doctor in Leeds didn’t give
up and contacted the Children’s Heart
Unit at the Freeman Hospital in
Newcastle. Gabrysia was accepted on
the transplant programme. Worryingly,
tests showed that she was only
suitable for five per cent of hearts, as
her antibody levels were too high. They
couldn’t risk a transplant with those
odds. Time was running out.
Then came the call that gave us a ray
of hope. Dr Kirk from the Freeman rang
us to say that he’d been working on a
plan that might give Gabrysia a chance.
heart has now settled and that she is
less likely to suffer a fatal rejection.
Gabrysia is now free to go out into
the world – and what a difference this
has made to family life. We can now
enjoy doing things that ‘normal’ children
take for granted, like feeding the ducks
and going to the park. And we could
never thank the wonderful staff at the
Freeman Hospital enough. Everyone
we’ve come into contact with has been
a source of strength and support.
But there’s an element of sadness
too, as we keep our donor family in our
thoughts and prayers. Every night when
we put Gabrysia to bed, we say ‘God
bless our donor family’. We owe them
an eternal debt – they were strong
enough to look beyond their own loss
to help another child.
LittLe Hearts
matter
Gabrysia: making
it against all the odds
hey told us the grim news at our
20-week scan at the local
hospital near Leeds – our
unborn baby had hypoplastic left heart
syndrome (HLHS). She was missing the
fourth chamber in her heart and there
were complications. She had a slim
chance of surviving, and if she did she’d
need immediate open heart surgery. It
wouldn’t mend her heart, but would
offer her a limited life.
We were really scared. I decided to
carry on at my job as deputy head of St
Joseph’s primary school, near Leeds,
for as long as possible. I couldn’t just sit
at home waiting for a baby that might
die. And we wanted carry on as normal
for our other children, Thomas and
Ania, now 15 and 12, respectively.
We didn’t buy a cot or a pram – the
only way we prepared was to give her a
name. We named her Gabriella, which
means ‘strong and special one’ –
Gabrysia is her pet name.
16 BM Magazine Summer 2012
Stephanie
Heygate
❉ 2 x 100g (3 1/2oz) Divine chocolate, broken
❉ 100g (1 stick) unsalted butter,
❉ 250g (1 1/4 cup) caster sugar
❉ 4 large free range eggs, beaten
❉ 1 tsp vanilla essence
❉ 60g(1/2cup)plainflour
❉ 60g (2/3 cup) cocoa powder
❉ 20.5 x 25.5cm (8 x 10-inch) brownie tin
bm Magazine Winter 2012 11
Orders
delivered to
your home, your
work or FREE
to your local
store
T
Mary’s best friend;
sister to Avril
Brownies are meant to be gooey in the middle–
so take care not to overcook them! Makes
24
28 BM Magazine Winter 2012
10 bm Magazine Winter 2012
Anna Cooper
ons
For The Macaroons
broken
❉ 100g (3 1/2oz) bar Divine dark chocolate,
❉ 150g (1 cup) of ground almonds
❉ 150g (3/4 cup) caster sugar
❉ 15g (1 tbsp) cocoa powder
❉ 3 large free range egg whites
The richness comes from all the
dark chocolate; the soft moist
crumb from the sour cream.
You can leave them plainly iced
or go crazy - it’s up to you.
Makes 12
Mary White
Mary Berry
These are best
eaten the next
day (if you
can wait) as
the chocolate
becomes more
intensely
flavoured and
the texture
slightly gooey.
Makes 8
Other Golden Oldies
still going strong…
● sir brucE FOrsytH
makeover
Orders
delivered to
your home, your
work or FREE
to your local
store
Divine Brownies
Very French Macaro
Pictures: Lisa Barber for Divine Chocolate
The
Live Life tHen
Give Live
A happy Angela
with her little girl
vomiting disease and her body began
to shut down, but again she rallied.
She had to spend months in virtual
isolation because of her delicate
immune system, but nearly three years
post transplant we were told the drugs
to lower her antibody levels have been
a huge success and we hope that her
This charity was set up to
improve education about
and awareness of organ
donation and to fund
projects that increase the
number of successful
transplants. For more
information, log on to
www.lltgl.org.uks
The British Heart
Foundation aims
to help prevent
premature death
from heart disease.
For details, log on to
www.bhf.org.uk
BM Magazine Summer 2012 17
inspirational stories
Hard-hitting features and heartwarming tales make bm part
of the reader’s community. The
bm reader is loyal, inquisitive,
responsive and adventurous.
They are eager to try new
things and are intelligent, astute
consumers who are never afraid to
speak their minds.
Sarah Touquet Editor
© bm magazine 2013
Media Pack
Promotional
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Get to know our customers better
Magazine key facts:
is a 100% actively purchased, interactive
magazine with support and promotion online, at point
of purchase and from staff.
The magazine effectively reaches a loyal, time-rich and
highly responsive audience of 45+ female readers.
With a three-month shelf life and uplifting lifestyle
editorial, it is a customer magazine like no other and a
must-read for Bonmarché customers
Readers...
•Return to the magazine 1-4 times.
•Really engage with the magazine
and dedicate time to reading it.
•Pass the magazine on to a friend
or relative after reading it, indicating
real brand advocacy and word of
mouth advertising.
•Have a strong loyalty with the brand.
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of publication.
Source: APA Advantage study
Age range :
45-54 55-64 65+ 27%
30%
43%
Bonus club members
Copies sold
83%
100%
Readers respond
to the magazine’s
content. As a result
of reading the
magazine theY:
65%
Bought a product 56%
Visited a store Told a friend about
a product 41%
For more information or to book your space, contact:
Nicky Lane
[email protected]
01525 383885
Annie Young
[email protected]
01525 854661
Reach your potential customers
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Options Include:
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2013 in-store dates
6 February
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Spring 2013 Summer 2013 Autumn 2013 Winter 2013 2013 COPY Deadline
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