METROPOOLCAMPAGNE AMSTERDAM MARKETING 2016
Transcription
METROPOOLCAMPAGNE AMSTERDAM MARKETING 2016
METROPOOLCAMPAGNE AMSTERDAM MARKETING 2016 Aanleiding Metropoolcampagne 2016 De Metropoolcampagne van Amsterdam Marketing sluit direct aan op het project ´Amsterdam Bezoeken, Holland Zien´, dat wordt uitgevoerd in opdracht van de Stadsregio Amsterdam, 27 gemeenten en de provincies Noord-Holland en Flevoland. In 2016 zal Amsterdam Marketing samen met partners de inspanningen om internationale bezoekers aan Amsterdam te spreiden over de Metropool continueren en verder uitbreiden. Inzet middelen Primaire doelgroep Internationale bezoekers die reeds in Amsterdam verblijven. • Zes themaplattegronden voor: Amsterdam Beach, Authentic Haarlem, Castles & Gardens of Amsterdam, Flowers of Amsterdam, Old Holland en New Land • Engelstalig magazine A-Mag • www.iamsterdam.com • instore narrow casting I amsterdam Visitor Centres • social media • persactiviteiten • travel trade toolkit • videocontent middels vloggers • outdoor • Schiphol Digital Reclaim Network Doel Doel van ´Amsterdam Bezoeken, Holland Zien´ is om de buitenlandse overnachtingen in de Metropool Amsterdam – in de planperiode 2013-2016 – jaarlijks met 3% te laten groeien en om een groei van 25% te realiseren in het aantal internationale bezoekers dat de Amsterdamse regio bezoekt. Voor wie is dit interessant? Attracties, culturele instellingen, excursiebedrijven, gemeenten, musea, promotieorganisaties, vervoersmaatschappijen, winkeliers en horeca METROPOOLCAMPAGNE 2016: DEELNAMEMOGELIJKHEDEN Participeer in de Metropoolcampagne en bereik de internationale bezoeker! Begin 2016 wordt een serie van zes themaplattegronden geproduceerd voor de regio´s Amsterdam Beach, Authentic Haarlem, Castles & Gardens of Amsterdam, Flowers of Amsterdam, Old Holland en New Land. De totaaloplage van de zes themaplattegronden is 150.000 exemplaren. Distributie vindt o.a. plaats via I amsterdam Visitor Centres en Holland Brochure Services. In 2016 worden de volgende campagneperioden gehanteerd: Maart: Flowers of Amsterdam April: Old Holland Mei: Castles & Gardens of Amsterdam Juni: New Land Juli: Authentic Haarlem Augustus: Amsterdam Beach €2.249 Mediapakket groot • Themaplattegrond: volledige advertentie kaartzijde 78x127mm • Themaplattegrond: redactionele vermelding tekstzijde • Themaplattegrond: locatieaanduiding op regiokaart • www.iamsterdam.com: online vermelding op landingspagina • Engelstalige Magazine A-Mag: redactionele vermelding in campagnemaand (oplage >40.000 stuks) • Narrowcasting I amsterdam Visitor Centres: vermelding in campagnemaand Hoe kunt u meedoen? Om te participeren in de Metropoolcampagne 2016 biedt Amsterdam Marketing drie verschillende mediapakketten aan. Afname van een mediapakket geeft u recht op vermelding in één van de zes themaplattegronden met een gegarandeerde oplage van 25.000 stuks Molen koe grachtpandje fiets €1.449 V & & Gardens of Explore Castles Amsterdam am & Region With the Amsterd travel for 24 can Day Ticket you in tram and metro hours by bus, am. and around Amsterd Keukenhof (4 hours) ITINERARIES rt Map Public Transpo MATION VISITOR INFOR CENTRES dam.com www.iamster AM VISITOR B I AMSTERD CENTRE Schiphol Airport Schiphol Plaza) (Arrivals 2 at dam.com www.iamster N C VVV NAARDE www.vvvnaa rden.nl www.welkom inweesp.nl R E VVV AALSMEE www.vvvaals meer.nl emeren.nl 170 172 174 station Amstelveen Bus Schiphol Airport 5 51 Amstelveen Centrum Aalsmeer Central Station From Amsterdam Naarden. Walk take a train to preserved fortified around in this the Dutch Fortress bus town and visit Naarden take walk Museum. From Muiden. A lovely 110 or 602 to of historic centre through the you to the medieval Muiden brings (FREE entrance Castle Muiderslot City Card). with your I amsterdam bus 110 to take From Muiden bus/ a bike at the Weesp. Rent River and follow the train station Next to Uitermeer. Fort Vecht to restaufind a lovely the fort you’ll stop for a rant – the perfect good meal. or drink refreshing a train you can take From Weesp each quartier. back to Amsterdam Central Station From Amsterdam Naarden. Walk take a train to preserved fortified around in this the Dutch Fortress bus town and visit Naarden take walk Museum. From Muiden. A lovely 110 or 602 to of historic centre through the you to the medieval Muiden brings (FREE entrance Castle Muiderslot City Card). with your I amsterdam to take bus 110 From Muiden bus/ a bike at the Rent Weesp. River and follow the to train station Uitermeer. Next Vecht to Fort restaufind a lovely you’ll fort the stop for a rant – the perfect good meal. or refreshing drink can take a train you From Weesp each quartier. back to Amsterdam Aanmelden Castles U kunt uw mediapakket reserveren & Gardens bij de afdeling Relatiebeheer van Amsterdam Marketing via [email protected] Voor aanvullende informatie neemt u contact op met 020 - 7026185 am Area Amsterd Discover the 170 174 340 Zwarteweg Westeinderplassen Kudelstaart 110 A’dam Bijlmer 300 172 Flora Holland Nes a/d Amstel at 121 Stationstra Card Wee sp Loenen disco unt withd ’s-Gravelan your I ht Vec WSV Loosdrecht OudLoosdrecht amst erdam Hilversum 108 121 320 Leisure Lakes 121 Price €13.50 the Castles & to .com/citycard www.iamsterdam Leisure lakes 108 Bus station Near for a Amste boa day of rdam you t, can fun ’ll find on oe 3/20/15 9:41 06-02-14 09:19 ARDT.indd 7 REGION DAY TICKET 2014 minimag flowers.indd 1 Hist orica l rive r est ates or sur the wa a num Weste fboard ter. 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More rental optio inform akes. can com. ation ns at be found abou at www t . th 13.09 2014 – RAOU L D U FY Built in 1290 name and locat sake ed in of the Broo Breu klyn, New kelen Castl York posit , the City e Nyen ioned borou rode on the bank gh of was of narro strat west the surrothe River egica part Vech lly undin t. In times of the defen g wate d the of need r could castl destr , e. The be used oyed in 1481 origin as a to al coun try retre and in 1511 castle was Dutch but was at in Rena the issan hous rebui 11.01 2015 es a ce style. 1630s lt Laren in the priva viewe The castl d from te unive Museum Singer Amsterdamhas e curre the river, rsity but a rose ntly can 20 minutes from and gard and the adjac be en, a phea Laren santr old lime trees ent park Oude Drift 1 y. l , a deer park www.singerlaren.n JOY OF LIFE Zuyle Amst elvee n n cast le Zuyle n Castl Zuilen e in is anoth the tiny beca er castl village me a of Oudes summ many er retre on the Vech of its medi was at. 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A few have the fully the priva been of tely resto prese which red 350- owned rved Oost hosts – erme yearo and regul er and whos ld West ar exhib e gard ens are itions and er Amstel, conce open rts to the publi c. boat Dini Amst el De There Cast rslo t Huize Estab lished aan in de Amst the 12th centu extra el is ry, Oude well ordin know ary churc rkerk hes and church alms n for its ceme the Neth -hou tery ses, Beth erlan vario than Haim d’s us 27,00 0 peop . The grave oldest Jewi over 400 le have s of more sh years most rema , and famo ined us resid among Ben the cemeintact for Israe l, a collea ents are of Old tery’s Rabb Mast gue i Mena and er paint (www .beth er Remb collaborato sseh haim to the r rand .nl) . villag Visito t van e to walk rs typic Rijn take in the in its ally head large Rond archi unde e Hoep tectu velop . ed area re or to called Loos Vink drechtse evee & ns The Loosd e plas slot and recht se Plass Vinke Castle Muider m area veen sen en Amsterdam Amsterda are parti seplassen (Loosdrech minutes from Only 15 countr yside Amste unspoi rdam’s historic lt. Alo hinter ng the land villages is qui Riv and er Am et, gre countr stel en and y hou you’ll find ses. the ayma summ seven kers er mont Golden hours ‘only’ hs Than to reach need kfully ed five here. their , it’s to much rural resid quick ence er today . ! Breukelen l) Muide Defe nc of Am e Line sterda m Gardens region. Schiphol Airport with Region Day Ticket Amsterdam & get €3.50 discount. Purchase your City Card and I amsterdam your I amsterdam available at the Airport. This offer is exclusively and at Schiphol in Amsterdam Visitor Centres Blaricum an hourBoat Cruis es, the long tour with with histor skipp West ical facts er will which einde enter is abou tain you r hortic deeply entw t this NieuwLoosdrecht ideal to visit line 858 from This ticket is Including bus Hilversum Loosdrechtse plassen museums Free entrance Free canal cruise Amsterdam GOOI Free public transport The charm the old and more ing town for boat his cozy marinas, of Muid lover and visiting. With into s, with en is and Huizen is worth a must coun excellent catering out also home of the histo tless ships plashermen’s houses, to the ric harb Muid sailin harbour and fi is an ideal stopping erslo g grand t– Amst our. It is over dations, Huizen and the the moutbuilt aroun erdam hotel accommo of Amsterdam d 1285 throu Castl gh the h of the e in the Garden - which River dung impre loom Vech ce for your trips on eon n ssive s t. Take and l knigh knigh GET armo More informatio a tour t’s t and enhavenvantgooi.n Leisure Lakes. try your ury or dress hall, towe OUT OF typically Dutch is ars, 72 +day out and www.huiz All -upLakes Amsterdam. for the The Vinkeveen BUS hand 48 kleine just outside TOWN atofjoust mire land,like of these a real Golden Age whole kind 24 tipbo www.vvvhuizen.nl FREE hours from the Dutch use PASS x famil It originatesing. A peat was mined to hours entra town for explo when paradise Card hours nce (17 y.century) true fun s are water sports with ring It’s a all have a €69 Herengrach+€10 (the €59 islands. They your as fuel. De Stelli fantastic €49 over 300 small Defe because they HAVEN VAN 'T The Miracle of the Bussum Dorp 122 Vreeland, Vinkeveense n of Amsterdam me to the Garde Welco G.indd 1 Amsterdam_C& Huizer Milkmaid Huizen 320 Historical River Estates Abcoude plassen Near by, Naar rema den rkabl is e exam one of Vinkeveen town the most . From ples of a the air, resem prese 121 bles Viaduct rved a gigan the town six basti fortif ied tic snow ’s uniqu ons, e layou ring flake of cana a double t , comp ramp ls.The be found rising art and histo at the ry of a doub Muse fascin Naar um, le den comp ating unifo can rising ‘Dutc rms h cano and plus an audio ns, weap Fortress histo rical -visu ons, Sund recon al prese struc (www ay of the ntatio tions .vesti mont n, every ngmu h third seum .nl). A grand the River town hall, wind Vech mills, Wees t ador forts p. n the and monu The town fortif ment centr e boas ied town s and muse of the town um for ts almo porce one of their hall hous st 200 (www lain es oldes .muse t indus a small umwe tries: esp.n 5 km Leisure Lakes us 106 At low tide acces ch gds of Pampus Island Ve Rundervreu seag port. oing 110 used 105 Late ships to block in the was to thessum the 19th built Amst centu on the Naarden-Bu fortif erdam ry, site icatio e ns surro as one of an island fort days Ankeveens , the a undin island myst g Amst ring of 42 and eriou plassen erdam aban s air day done . and out for d fort These make Nederhorst visito from have for an rs of eithe +31 (0)29 den Berg all ages interesting a r Muid 105 . Catch www 4 262 en or Amst the ferry TIP: .pampus.n 326 erdam Get umenten a 25% l . City Natuurmon t Nigtevecht Naar den & h Gooimeer Naarden 320 Pamp Fortress Stretch A Uithoorn 4 322 327 110 106 110 122 Weesp Weesp ArenA Ouderkerk a/d Amstel station 121 170 Bus 174 Fort aan de Drecht 3 2 Almere tretc m plein Drie Kolommen (8 hours) ITINERARIES Leisure Lakes (8 hours) ITINERARIES Pampus Hom e to and IJburg many – parruins, the old cas picture tles, fort offerst of the UNE sque ified a vivid SCO Fortres towns window World s Stre into me HeritagP+R tch Terrein Muiden, dieval e list – times. Muiden a/d Amstel 300 Ouderkerk Amstel River Countryside Hoofddorp useum.nl A 5 Amsterdam Zuid Am s Amstelveen 300 340 I VVV HUIZEN www.huizerm 320 322 327 Amsterdam Amstel 51 Amsterdamse Bos 300 Hoofddorp CHT H VVV LOOSDRE www.vvvwijd Amsterdam City l te D VVV WEESP Fort ress s IJmeer 174 5 51 170 172 Station Amsterdam Central Amstel Station From Amsterdam or 327 to stop 322 take bus 320, walk Muiden. A lovely P+R Terrein, of historic centre through the you to the medieval Muiden brings (FREE entrance Castle Muiderslot City Card). with your I amsterdam ferry can take the From there you (25% discount to Pampus Island City Card). amsterdam I your with fort abandoned The island and air and make have a mysteriousday out for interesting an for ferry ages. A special visitors of all brings you back at Pampus Island IJburg. to Amsterdam 1 0 (4 hours) ITINERARIES CENTRE 10 Stationsplein Station) (across Central ste l AM VISITOR A I AMSTERD Amstel Station From Amsterdam or 327 to stop 322 take bus 320, walk Muiden. A lovely P+R Terrein, of historic centre through the you to the medieval Muiden brings (FREE entrance Castle Muiderslot City Card). with your I amsterdam ferry can take the From there you (25% discount to Pampus Island City Card). amsterdam I your with fort abandoned The island and air and make have a mysteriousday out for interesting an for ferry ages. A special visitors of all brings you back at Pampus Island IJburg. to Amsterdam ng on the am The bank s of fanta stic restathe Amst el are wate urant bustl rside s and ing with terra to refue ces wher cafés l, includ with steak e you sunn ing hous can paus y e Loetj Brasserie mode e Paar e and rn resta denb Lute, explo urant an ultra urg, sives on the facto site of ry. a form er stel BooQi products are subject are © Booqi to design produce registrati d under call +31 Media Solution ons and license and (0)20 7163151 s BV tradema www.bo rks. oqi.com NO xxxxx/X Mediapakket middel • Themaplattegrond: volledige advertentie kaartzijde 78x127mm • Themaplattegrond: locatieaanduiding op regiokaart • www.iamsterdam.com: online vermelding op landingspagina • Engelstalige Magazine A-Mag: tipvermelding in campagnemaand (oplage >40.000 stuks) €899 Mediapakket klein • Themaplattegrond: halve advertentie kaartzijde 78 x 61,5mm • Themaplattegrond: locatieaanduiding op regiokaart • www.iamsterdam.com: online vermelding op landingspagina • Engelstalige Magazine A-Mag: naamsvermelding in campagnemaand (oplage >40.000 stuks) X Op bovenstaande deelnamemogelijkheden zijn de algemene voorwaarden van Amsterdam Marketing van toepassing. Genoemde bedragen zijn exclusief BTW. Er is een gelimiteerd aantal advertentieposities per uitgave. Advertorials en tekstvermeldingen worden door Amsterdam Marketing geredigeerd.