Media Kit

2016 MEDIA KIT
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GET MORE OF
WHAT YOU WANT
OUT OF LIFE
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Your best friends are the ones who set you up for success—and that, above
all else, is our mandate at Canadian Living.
From recipes that answer the daily “What for dinner?” question to fashion
and beauty tips to career and relationship advice to home decor to the
latest health news, Canadian Living delivers information and stories that
really matter to Canadian women, via our print magazine, interactive tablet
edition and award-winning website.
INSPIRING
RELATABLE
SOLUTION-ORIENTED
25%
FOOD
20%
BEAUTY / FASHION
ARTICLES
AND ADVICE
FOR EVERY ASPECT OF
CANADIAN WOMEN’S
LIVES
20%
15%
HOME
LIVING
20%
HEALTH
MEDIA KIT
A TRULY MULTIPLATFORM BRAND
PRINT
DIGITAL
READERSHIP*
WEB
3,295,000
W25-54
2,615,738
7.2
PRINCIPAL TARGET
13,737,607
22% / 78%
HOUSEHOLD INCOME
READERS
READERS PER COPY
(IND. 138)
$83,062
CIRCULATION
460,042
12
77,190
$3.76
NEWSSTAND SALES
USERS PER MONTH
44%
26% 30%
ISSUES PER YEAR
MAGAZINE COVER PRICE
SUBSCRIBERS GEOGRAPHICAL SEGMENTATION 00
0
,
4
3
8
,
3 TOTAL FOOTPRINITP
RSH
READE
20.7%
15.3%
ATL. 8.2%
QUEBEC 4.7%
INT. 0.3%
182,000
59,000
469,000
29,200
FANS
FOLLOWERS
379,930
ONTARIO
SOCIAL MEDIA
FOLLOWERS
IMPRESSIONS
DEVICES RATIO MEN / WOMEN
TOTAL COPIES
SESSIONS PER MONTH
1,897,258
50.8%
PRAIRIES
B.C.
Sources: Vividata, Q4-2015, Total Canada 12+ / Circulation: AAM, December 2015 / Social Media: April 2016 / Digital: Google Analytics, annual average (April 1st, 2015-March 31st, 2016) / * Print version only.
FOLLOWERS
READERSHIP PROFILE
TOTAL
SEX
Male
Female
READERS (000)
3236
REACH (%)
13.2
COMPOSITION (%)
100.0
INDEX
100
716
2520
5.9
20.2
22.1
77.9
45
154
125
191
288
443
615
651
924
52 y.o.
1069
6.5
7.0
7.2
12.3
14.7
16.9
21.3
3.9
5.9
8.9
13.7
19.0
20.1
28.6
49
53
55
94
112
128
162
18.0
33.0
136
294
462
251
2229
8.2
10.3
11.0
15.7
9.1
14.3
7.8
68.9
62
78
84
119
315
246
463
657
577
978
$83,225
11.0
13.7
14.4
13.3
15.4
12.2
9.7
7.6
14.3
20.3
17.8
30.2
84
104
109
101
117
93
99
1397
309
1530
11.9
10.2
15.6
43.2
9.5
47.3
90
77
119
2645
591
13.8
10.9
81.7
18.3
105
83
2188
1048
14.9
10.6
67.6
32.4
113
81
741
1150
10.8
10.9
22.9
35.5
82
83
1032
20.6
31.9
157
AGE
12-17
18-24
25-34
35-44
45-54
55-64
65+
Average age
W25-54
EDUCATION
No diploma
High School
College
University+
HOUSEHOLD INCOME
Less than $25,000
$25,000 to $35,000
$35,000 to $50,000
$50,000 to $75,000
$75,000 to $100,000
More than $100,000
Average Household Income
EMPLOYMENT
Full time
Part time
Unemployed
DWELLING
Own
Rent
HOUSEHOLD STATUS
Married / Living together
Single / Widowed / Divorced
FAMILY
Children under 12
Children under 18
RETIREMENT
Retired
Source: Vividata 2015 Q4, English Canada 12+
MEDIA KIT
2016 EDITORIAL PLANNING
JANUARY
SPECIAL ISSUE
APRIL
JUNE
JULY
SEPTEMBER
NEW YEAR’S
REVELATIONS
QUICK PREP
DINNERS
SPRING CLEANING
SPECIAL
SUMMER STARTS...
NOW!
MADE IN CANADA
FEEL EMPOWERED
_ Wedding season is here
_ Our ultimate paint guide to
refresh your home
_ Plan a vacation in your own
province
_ Hit the road with homemade
snacks from our Test Kitchen
Closing | 29.03.16
Material | 04.04.16
On Sale | 02.05.16
Closing | 03.05.16
Material | 09.05.16
On Sale | 06.06.16
Closing | 28.06.16
Material | 04.07.16
On Sale | 01.08.16
SPECIAL ISSUE
AUGUST
OCTOBER
FRESH SUMMER
MEALS
THE DO-ITYOURSELF ISSUE
THE GRATITUDE ISSUE
_ Guide to home decor you
can make yourself
_ Plan a delicious backyard party
_ Find out what being thankful
means to different Canadians
_ Plan your family’s
Thanksgiving feast
Closing | 31.05.16
Material | 06.06.16
On Sale | 04.07.16
Closing | 02.08.16
Material | 08.08.16
On Sale | 05.09.16
_ Our Test Kitchen’s tastiest
appetizers
_ Plan a winter getaway
Closing | 03.11.15
Material | 09.11.15
On Sale | 07.12.15
MARCH
BEAUTIFUL FROM
THE INSIDE OUT
FEBRUARY
LOVE YOURSELF
_ Learn how to move ahead
at work
_ Lose your fear of wearing
vibrant colour
Closing | 24.11.15
Material | 30.11.15
On Sale | 04.01.16
SPECIAL 40TH ANNIVERSARY ISSUE!
Party
A N N I V E R SA RY
CELEBRATION
CAKE
P. 132
_ Uncover the secrets to
looking and feeling great
_ The right foods to eat
Closing | 05.01.16
Material | 11.01.16
On Sale | 08.02.16
_ How to turn your laundry
room into a functional and
beautiful space
_ Easy step-by-step Easter feast
Closing | 02.02.16
Material | 08.02.16
On Sale | 07.03.16
MAY
THE MAKEOVER ISSUE
_ How to renovate every
aspect of your life
_ Your cooking repertoire
Closing | 11.04.16
Material | 18.04.16
On Sale | 23.05.16
Closing | 01.03.16
Material | 07.03.16
On Sale | 04.04.16
Easy Does It
HEAD START
HOLIDAY
PREVIEW!
up
s&
st
s
ew
• cu
rri
es &
chilies •
veggies & gr
ains
93 slow
cooker
recipes
ro
as
so
Favours
Closing | 23.11.15
Material | 30.11.15
On Sale | 18.01.16
ts
&r
ibs
• pa
RECIPES
AND
HOSTING
IDEAS FOR
YOUR NEXT
FÊTE
sta
s, sa
uces &
meatball
s • eg
gs
WIN A
CUL INARY
ADV ENT URE
TRIP TO
MEX ICO!
• desse
rts
pagne!
The not-so-secret ingredient: Cham
• an
P. 119
guest editor
!
TV’s Marilyn Denis is our
re
sausage
pasta
P. 20
o
e
FOR EVERYONE
dm
tomato
WINTER COATS
TVA PUBLICATIONS
$6.99
DISPLAY UNTIL FEBRUARY 23, 2016
_ Build your confidence and feel
in control of your health care
_ Make the most of your small
space
SPECIAL ISSUE
SPECIAL ISSUE
HOLIDAY BAKING
COMFORT FOOD
Closing | 08.08.16
Material | 15.08.16
On Sale | 19.09.16
Closing | 12.09.16
Material | 19.09.16
On Sale | 24.10.16
NOVEMBER
DECEMBER
HOLIDAY PREVIEW
ISSUE
IT’S CHRISTMAS!
_ Tested-Till-Perfect recipes
for the season’s most
coveted sweets
_ Get a handle on your budget,
before the big spending
begins
Closing | 30.08.16
Material | 05.09.16
On Sale | 03.10.16
_ Here’s everything you need
for the holidays
_ The hottest gifts for
everyone on your list—
at every budget
Closing | 04.10.16
Material | 10.10.16
On Sale | 07.11.16
MEDIA KIT
RATES
NATIONAL EDITION1
FREQUENCY
ONTARIO EDITION
1-5x
6-11x
12-17x
FREQUENCY
$52,905
$51,320
$49,730
$100,515
$97,505
DOUBLE 1/2 PAGE
$75,140
1/2 PAGE HORIZONTAL
$39,545
1 PAGE
DOUBLE PAGE
1/3 PAGE VERTICAL
1-5x
6-11x
12-17x
1 PAGE
$33,780
$32,770
$31,755
$94,490
DOUBLE PAGE
$64,195
$62,265
$60,345
$72,885
$70,630
DOUBLE 1/2 PAGE
$47,990
$46,555
$45,115
$38,360
$37,175
1/2 PAGE HORIZONTAL
$25,250
$24,495
$23,740
1/3 PAGE VERTICAL
$17,325
$16,805
$16,285
1-5x
6-11x
12-17x
1 PAGE
$23,850
$23,130
$22,415
DOUBLE PAGE
$45,310
$43,950
$42,590
DOUBLE 1/2 PAGE
$33,870
$32,860
$31,840
$4,230
1/2 PAGE HORIZONTAL
$17,835
$17,295
$16,760
$5,290
1/3 PAGE VERTICAL
$12,230
$11,865
$11,495
1-5x
6-11x
12-17x
1 PAGE
$41,835
$40,580
$39,325
DOUBLE PAGE
$79,485
$77,100
$74,715
DOUBLE 1/2 PAGE
$59,415
$57,630
$55,855
1/2 PAGE HORIZONTAL
$31,275
$30,335
$29,400
1/3 PAGE VERTICAL
$21,440
$20,805
$20,155
$27,120
$26,305
$25,495
$128,080
$124,240
$120,400
IBC
$62,020
$60,165
$58,310
OBC
$70,630
$68,515
$66,390
IFC SPREAD
WESTERN EDITION
FREQUENCY
WEB
TABLET EDITION3
FORMATS (ROS)
FORMATS
BANNER
$20 CPM
STATIC AD
BIG BOX
$20 CPM
INTERACTIVE AD
INTERSTITIAL AD
$40 CPM
CATFISH
$30 CPM
PRE-ROLL (15 SECONDS)
$35 CPM
PRE-ROLL (30 SECONDS)
$40 CPM
E-BLAST / E-FLYER (BRAND)
NEWSLETTER
2
$180 CPM
-
EASTERN EDITION
FREQUENCY
1. National rates are gross rates.
2. Please contact your sales representative for costing.
3. 25% off with purchase of all tablet editions.
4. Interactive creative and production costs extra.
DOWNLOAD TECHNICAL SPECIFICATIONS HERE
For nontraditional formats, please contact your sales representative.
4
MEDIA KIT