Media Kit - Advertise on Cities 97

Minneapolis-St. Paul Is Listening To
Twin Cities News Talk AM 1130
54
Source: Oct-Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, Persons 6+, 232,800 Weekly Cume Persons; Persons 6+, AQH Audience Composition, M-Su 6a-12m
News Talk has Influence
News Talk is the most likely to
reach Minneapolis-St. Paul’s
most influential people
55
Sources: Qualitative, Aug 2 014 -­ Jul 2 015 N ielsen Scarborough, Minneapolis-­St. Paul Metro, M-­Su 6 a-­12m AQH R atings, Oct-­Nov-­Dec 2 015 N ielsen Audio, Minneapolis-­St. Paul Metro, M-­Su 6 a-­12m
News Talk Audience Statistics
77% of News Talk listeners have
graduated or attended college
56
News Talk takes your message to
business decision makers
61% of News Talk listeners live in
households generating $75,000+
Source: Aug 2014 - Jul 2015 Nielsen Scarborough, Minneapolis-St. Paul Metro, Adults 18+, M-Su 6a-12m (Some College includes 1-3 years-not Graduate or AA/Associates)
Nearly 9 in 10 have 2+ people
in the household
News Talk is Engaged
37,622
website uniques
57
188,567
page views
57,474
iHeartRadio uniques
12,942
Facebook likes
9,950 E-news
subscribers
The Power of Personality
ON AIR PERSONALITIES DRIVE
INFLUENCE, INTEREST & TRUST
With on-air personalities having connections that feel like friendships, it’s not surprising
that most listeners value and trust their opinions.
64%
“I am interested in
their opinion.”
106
64%
“I value their opinions
and perspectives.”
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics
57%
“I would trust them.”
The Power of Personality
LISTENERS TRUST DJ’S
ENDORSEMENT OF BRANDS
Recommendations by on-air personalities are assumed to be based on personal
experience, making them feel more like a friends’ recommendations.
56%
DJs use recommended brands,
products and services
107
51%
I trust brands, products and
services my DJ recommends
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics
49%
DJ recommendation increases my perceived
value of brands, products and services
The Power of Personality
MORE THAN ANY OTHER FORM OF ADVERTISING
ENDORSEMENTS ARE LIKE
RECOMMENDATIONS FROM A FRIEND
DJ endorsements even outpace sponsored Facebook posts that lie side by
side with friend commentary.
118
114
109
105
Sponsored
Facebook post
30-60 second
radio ad
TV
commercials
98
94
Are Like a Friend’s Recommendation Index Relative to Average
DJ
endorsements
108
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics
Sponsored Tweet
on Twitter
Product message
on email
News Talk Personalities
Up & At ‘Em
Weekdays 6a-9a
146
Glenn Beck
Weekdays 9a-11a
Rush Limbaugh
Weekdays 11a-2p
Sean Hannity
Weekdays 2p-5p