A Whole New World: Piloting Emerging Fundraising
Transcription
A Whole New World: Piloting Emerging Fundraising
A Whole New World: Piloting Emerging Fundraising Strategies That Engage New Donors August 12, 2016 Speaker Information Natasha Hilton, PBS Senior Associate, Development Services [email protected] Bob Beard, ASU Communications and Public Engagement Strategist 480.727.0997 & [email protected] John Abraham, Great Feats Co-Founder 512-626-5383 & [email protected] Objectives - Fandom and Increased Connection with Stations - Turning Fans into Advocates & Fundraisers - Testing New Acquisition Strategies & Launch of #PBSNerd P2P Campaign Trust me, I’m an expert Communication and Public Engagement Strategist - ASU Center for Science and the Imagination Frankenstein Bicentennial Transmedia Museum M.A. Communication, Subcultural Research & Advocacy “Get a life…it’s just a TV show!” –William Shatner, SNL Time, Energy and Resources (Star Trek Las Vegas) (WCVE) Recontextualizing Fandom • • • “Third Wave Fandom” (Gray, 2007). The Web and mobile technology has made fan culture ubiquitous Fandom is how people make sense of the media they consume Movies Merchandise It’s Not About Star Wars • Connective Action Theory (Bennett and Segerberg, 2012) • People still join actions in large numbers, but the identity reference is more derived through inclusive and diverse large scale personal expression rather than common group or ideological identification. Participatory Culture • • • • Relatively low barrier to artistic expression and civic engagement. Provides support for creating and sharing one’s creations with others. Provides informal mentorships for knowledge exchanges between experts and novices. Provides space where members believe that their contributions matter and where members feel some degree of social connection with one another Questions Does your station foster a participatory culture for an audience that increasingly expects it? Can it? WGVU Arizona PBS NPT It’s Going To Get Weird National Offerings Local Presence “I Don’t Do It Because It’s Sustainable, I Do It Because I Enjoy It.” Embodied Advocacy The Rise of Fan Culture • • • For younger audiences niche is the norm Social connections are everywhere Fandom is currency • Performance matters • Looking for experiences to bolster their personal brand • Prefer accomplishments are public and quantifiable Speaker Information John Abraham, Co-Founder Great Feats 512-626-5383 [email protected] #PBSNerd Campaign Create Nerd-a-thon Challenges Host Nerd Events Join Challenges & Events Challenge Network Photo & Video Galleries Leaderboards Getting Participants National Site Station’s Site Station Site & Promo Station Experience Each station will get: – A station-specific site – Photo and Video galleries – Activity Timeline and Leaderboards – Dashboard and Reporting – Donation Processing to station’s merchant account (Stripe) – Support and Coaching Summary • Find Your Fans! • Test New Fundraising • Tactics Stay Tuned for P2P Fundraising Campaign Want to Participate? Let us know! [email protected] Thank you! Natasha Hilton, PBS Senior Associate, Development Services [email protected] Bob Beard, ASU Communications and Public Engagement Strategist 480.727.0997 & [email protected] John Abraham, Great Feats Co-Founder 512-626-5383 & [email protected] Special thanks to our Platinum Sponsors: