L`Artisan Parfumeur - Mon Numéro- dossier de presse

L’Artisan Parfumeur has been blending classicism, traditional craftsmanship and an avant-garde approach to
fragrance since 1976. It is thanks to innovative collaborations with visionary perfumers, as well as a
predilection for exceptional ingredients, that we have won the hearts of perfume devotees in search of quality
products, created with love and authenticity.
We are proud to present a brand new collection of 8 perfumes, a collection that was dreamt of, developed and
refined to perfection over a period of more than two years:
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MON NUMÉRO
Today firmly established and recognised in France, L’Artisan Parfumeur sets out to win over the rest of the
world with its French touch. Words alone cannot describe this new collection and for that reason we have
chosen to name each creation with a simple number: L’Artisan Parfumeur Mon Numéro 1, 3, 4, 6, 7, 8, 9 & 10.
We called upon Bertrand Duchaufour, the name behind our latest perfumes: Traversée du Bosphore, Vanille
Absolument and Nuit de Tubéreuse. Once again, this artist was given the freedom to go where no one else has
ventured. With a desire to break the rules of traditional perfumery, he delighted in drawing inspiration from
nature and travel, but also in paying homage to certain secret sources of inspiration.
Mon Numéro, because we have designed this collection as eight extraordinary objets d’art, granting collectors
the pleasure of acquiring them one after the other, or all at once! A number... for you, for me, for him or for her.
L’Artisan Parfumeur will grant exclusive rights for each of the numbers to the most luxurious and prestigious
of our partners in the four corners of the world. From the most faithful to the newly converted, everyone will
have the opportunity to take full possession of their number… their perfume.
Mon Numéro : each market will have an exclusive number.
The exclusivities will be unveiled during the launch in June.
8 numbers, 8 perfumes, 8 moods, 8 destinations.
One perfumer: Bertrand DUCHAUFOUR
MON NUMÉRO 1
A prelude to the collection, imbued with a gentle poetry, Mon Numéro 1 fills the heart
with a lightness of being. Like our emblematic fragrance Mûre et Musc, this bold,
seductive, irresistibly indulgent blend of pear and mimosa conceals its hand behind an air
of mischief.
Mon Numéro 1, with its naughty, mischievous mood, is like your first perfume, fresh and
delicate as a dress blowing in a spring breeze.
MON NUMÉRO 3
A number capturing the spirit of young adults: full of life, passion and character.
The effervescence of youth is evoked by a resounding, intoxicating top note that recalls
an alcoholic drink, but also the virile, sober, sensual side of vetiver, for a man (or indeed
woman) of refined tastes.
Mon Numéro 3, with its spirited mood, is a supremely elegant charmer.
MON NUMÉRO 4
A fog of memories, expressed through an unexpected contrast. A return to the past, where
we rediscover the familiar perfume of barbers’ shops. Traditional lavender rubs against
intoxicating leather.
Mon Numéro 4, with its classic, nonchalant mood, has that reassuring je ne sais quoi, …
like a well-tailored suit.
MON NUMÉRO 6
Inspired by our travels: evoking sensations of rebirth in which the first drops of rain
give life back to the earth. Planet Earth – with all its sublime and powerful richness. An
unusual, lucid harmony between green, fruity, watery, floral and woody notes.
Mon Numéro 6 has a dreamy, leafy mood, imagine yourself barefoot on the ground in
the midst of a monsoon.
MON NUMÉRO 7
The journey continues with a visit deep inside an Indian temple. A necklace of tuberose
and jasmine around your neck, a chai tea in your hand and a whiff of spices in the air.
Mon Numéro 7, with its exuberant mood, is a fantasy in which colours, movements,
textures and sacred odours swirl and merge, like a colourful sari.
MON NUMÉRO 8
Paying homage to a great classic of French perfumery, this enveloping scent has sweet,
maternal tones, in which sublime iris is elegantly reassuring. A voluptuous cloud of
powder to wear without restraint. Supremely chic.
Mon Numéro 8, with its luxurious mood, is like a cashmere stole draped over the bare
shoulders of a lady one evening at the opera.
MON NUMÉRO 9
Awaken your senses with an energising burst of freshness, in a modern interpretation of
the famous Cologne. A classic top note: zesty, green and slightly tangy, it will leave you
feeling uplifted, before catching you unawares with a contrast sustained first by shiso
leaf, then by resinous notes that bring a sharp sophistication.
Mon Numéro 9, with its festive mood, is like a vision of summer, in flip-flops and a white
t-shirt in bright sunlight, a refreshing cocktail in hand.
MON NUMÉRO 10
This last act will be explosive. After our travels, secret tributes and other sensual
pleasures, this perfume is an explosion of warm, enveloping notes. Quite simply addictive.
A heady, memorable ode to a highly sought-after note of oriental perfumes.
Mon Numéro 10, with its eccentric, piercing mood, is like an evening gown that turns
heads all on its own.
Range: 7 Eaux de Parfums & 1 Eau de Cologne: 100ml.
Recommended retail price: €125
Available at L’Artisan Parfumeur boutiques and on the website: late June 2011.
Each market will have the exclusive rights to one number.
Press relations: Florian Pedemanaud : [email protected]
High-definition visuals available on request
www.artisanparfumeur.com