Read through how I used virtual reality video, mobile games and

NBA Players Association
CREATIVE EXPLORATION
OBJECTIVE
The NBA Players Association is looking to
enhance their training for NBA players.
They’ll only have 2 hours per year for this
training and the content will be delivered in
person to each NBA team. The task is to
make this learning experience more engaging
and impactful by adding game elements,
interactivity, and video content while digitally
collecting metrics with data captured.
OBJECTIVE
Overview
The 120 + content types
4
The Material
NBPA
Table of
Contents
The Mindspace approach to NBPA training
Welcome Kit
6
The Tipoff
8
All Hart, introduction of the host
10
✤
The spokesman
11
✤
Why Kevin
12
✤
Setting the tone
13
Virtual Insanity
14
✤
Why Virtual Reality
15
✤
Application + Stanford innovation
16
Case Studies
17
✤
Case study content
18
✤
Kemp’n Ain’t Easy
19
✤
My story
20
He Got Games
21
✤
Game strategy
22
✤
Mini-game samples
23
Wrap up
Thanks
24
120
the
120 minute breakdown of possible subject matter and content
10
5
MIN
15
15
Physical/Sexual/
Mental Health
Domestic
Violence/Sexual
Assault
MIN
Welcome Kit
Instructor
Introduction
Tipoff
Video
MIN
MIN
CONTENT TYPES
Host
Virtual Reality
Mini-Game
15
MIN
Relationships &
Communication
20
MIN
Drugs & Alcohol
15
MIN
Parenting Skills
15
10
Financial
Well-being
Closing
Discussion &
Recap
MIN
MIN
Suggested Topics
Case Study
Drugs and alcohol, effective communication skills,
obtaining an Uber, interactions with the law, dealing with
social media, handling the media/TMZ
the
MATERIAL
OM
ELC
elcome kits will be uniquely designed for each team, with hero art showcasing a
current player, specific highlight in franchise
history, or team veteran.
W
numbers for outreach on each topic, as well
as key statistics and breakdowns. After
handing out the kits, the instructor will explain
the materials and expectations.
The welcome kit will contain literature about
topics covered in today’s training, a listing of
Directly following orientation with the welcome
kits, athletes will watch a video on training.
WELCOME
TO OUR HOUSE
TIPOFF
T
he Tipoff will be a brief introductory video, Clips will be projected onto the court of
setting the stage for the next few hours of
the arena with lights dimmed, as Nike did for
training, while introducing the training host.
Kentucky: https://youtu.be/sSJg5ur0aN8
In this video, we’ll highlight successes of being
an NBA athlete juxtaposed with potential pitfalls,
foreshadowing upcoming content.
TIPOFF
If training needs to occur in more of an office
setting, the video will be projected onto an
established wall or projection screen.
ALL HART
MOTHER F*#$!R
As a spokesman…
We’ll use Kevin Hart to introduce the content
and be the host throughout training
During training, Kevin will partake in various
skits, such as “It’s this f*!#ing easy to call
an Uber” where we follow Kevin’s experience
with Uber https://youtu.be/VNM7Z7hir_I
Kevin will speak with athletes who mismanaged their careers, and current/former
players who’ve gotten it right
If Kevin Hart isn’t feasible or within budget, an
ex-NBA player or NBPA representative could
host the training
ALL HART
MOTHER F*#$!R
Why Kevin Hart?
The NBA loves Kevin Hart and he loves the NBA,
making an internal marketing campaign easy to
promote authentically
Someone like a Kevin Hart will bring levity to serious
issues while offering a commonsensical truth in the
delivery and message
Kevin Hart appeals to a broad demographic. He’s
relatable to the athletes with his celebrity and will
be a voice of reason
He could use his name to establish brand awareness.
Example: Avoid “Hart Attacks” in your career. Actions
detrimental to your career could be outlined in training
ALL HART
MOTHER F*#$!R
“
No amount of touch butt in
the club worth jail time,
man. Ain’t nobody want to
have to sell some ass in jail
just to get a bar of soap.
Sellin’ ass ain’t a good look.
ALL HART
MOTHER F*#$!R
VIRTUAL
INSANITY
Use virtual reality headsets such as Google
Cardboard, Gear VR, or Playstation VR, to show
rather than tell situational training
With 360 or virtual reality videos, athletes will
place themselves in actual situations rather
than reading about hypothetical situations
60-90 second increments, the content will stay
fresh and combat restlessness, helping
keep athletes attention throughout training
There’s a bit of a hip factor using virtual
reality, and something celebrities will
want to use and engage with
VIRTUAL
INSANITY
Virtual reality headsets will be used only 2 or 3 times
during training delivering content to the most important
material in a fun interactive way
Stanford University proved virtual reality could be
used to teach their quarterbacks to read defenses
https://youtu.be/0XKxvKEFBps?t=1m6s
Strivr and other virtual reality companies help us
understand a threshold for virtual reality usage,
capping at a maximum of 2 minutes
After each video, we’ll follow up with mini- game, quiz, assessment or discussion to test retention and collect data
To reinforce the material further, after each
VR session and assessment, we’ll play
video case studies germane to the topic
VIRTUAL
INSANITY
TUDIE
CASE
CASE
STUDIES
ach case study will show a players journey, some of NBA success such as Steph
Curry, others of misfortune like Shawn Kemp.
E
Using former and current NBA players, the
realities of being an athlete help strengthen the
players' relationship with the content.
In the case study videos, we’ll interview the
player documentary style, relive highlight
footage and talk about their experiences.
In some videos, we’ll add in interviews from
law enforcement, and kids in AAU who look
up to players as role models.
CASE
STUDIES
KEMP’N
AIN’T
EASY
I am The Reign Man
by Shawn Kemp
CASE
STUDIES
My name is Shawn Travis Kemp. I
am an American retired
professional basketball player
who played in the National
Basketball Association for 14
seasons.
I was a six-time NBA All-Star and a three-time
All-NBA Second Team member.
I am The "Reign Man", a high-flying forward, known for my
impressive slam dunks.
This is my story.
Watch my story
CASE
STUDIES
HE GOT
GAMES
ame on. As a part of our data collection and subject matter assessment, we’ll use simple,
fun, engaging mini-games.
G
With an array of mini-games, the choice is
yours. Content will dictate when and if a
game should be used to train the material.
Our games will execute in quick 90 to 120
second intervals, fighting against training fatigue
and over saturation of content.
Multiple choice forms will act similar to games,
and be a method for collecting data of the
content as well.
HE GOT
GAMES
This or That
Decodji
Would you choose to do this or that?
It’s a simple choice, but as you
choose, you’ll see the impact each
decision has on your career.
Let’s think about content in a different
way. As we serve up emoji stories,
you’ll have to decipher it’s message to
make the correct call!
HE GOT
GAMES
Don’t Lose Your S*#!
Wealth management is a real problem.
Follow an athlete’s journey and make
sound decisions to keep him financially
stable and healthy!