AZ - Phoenix - OUTFRONT Media

Transcription

Phoenix
3150 S 48th St, Ste 200 / Phoenix, AZ 85040-1724 / 602.246.9569 / outfrontmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and
activate successful advertising programs. We are laser-focused on exceptional customer service and on
exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities.
We put fresh thinking and innovative approaches to work in all aspects of our business — from digital
networks, to social and mobile integration, to improved business practices.
We are Outfront Media. Always innovating. Always connecting. Always on. Always the right choice.
Always.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out of home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitration Out-of-Home Advertising Study, we are spending even
more time out of home — more than 89% of U.S. residents aged 18 or older are exposed to
Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 — during their
daily commute, on their lunch break and throughout shopping trips. Out-of-Home is often the
last message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
Phoenix
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is target-able by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of Outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when Outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source Arbitration Out-o -Home Advertising Report, 2013
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program
through to success.
We deliver America.
Why Now?
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, OOH becomes the ONLY mass media choice.
We are always there and we are always on.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 06/03/16
Phoenix
3150 S 48th St, Ste 200,
Phoenix, AZ 85040-1724
(602) 246 9569/ outfrontmedia.com
National In-Car Study
18 1/2 Hours per week on the road!
3:00
Phoenix
Billboards move consumers to action!**
Buses & Shelters get attention!**
On a roadside billboard, have you ever learned of...
On a roadside billboard, have you ever learned of...
2:52
58%
an event
2:07
2:00
a phone number
a website address
Typical Weekday
Typical Weekend
a TV show tune-in
0%
How much time in hours or minute do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
28%
44%
a radio tune-in
0:00
59%
58%
a restaurant*
1:00
public bus, not including
a school bus?
50%
a store*
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in car.
71% of travelers notice Billboard Ads.*
Workers shop on their way home.**
From work to...
3:00
2:00
e
eas
ncr
I
31%
fast-food restaurant
2:52
2:11
a sit-down
restaurant
Most of
the Time
28%
22%
Sometimes
34%
53%
a drug store
2003
2009
During our 2003 national in-car media survey, Arbitration found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
58%
a convenience store
a dept. store
0
82%
a grocery store
1:00
Each Time
9%
Almost
Never
16%
44%
32%
63%
a “Big Box” store
Never
11%
0%
25%
50%
75%
Base Uni ed S a es residen s aged 18 or older who have raveled in any vehicle in he pas mon h ** Based on responden s ha no iced ads
Source Arbi ra ion Na ional n Car S udy 2009
Last Rev. 06/03/16
Phoenix
3150 S 48th St, Ste 200,
(602) 246-9569/ outfrontmedia.com
100%
Out of Home Creates Awareness!
Phoenix
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share information while viewing
an OOH ad.
41%
Are more likely to learn
about the brand being
advertised.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
(602) 246-9569 / outfrontmedia.com
Moving Consumers to Action!
Phoenix
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
33%
CALLED
a phone number
advertised
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
OOH: A Return On Your Investment
Phoenix
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of
advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions,
magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions,
OOH delivers the same audience at significantly lower costs. Only radio comes anywhere
close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
ly
es
s
ai
in
D
us
B
Se
a
Sp
ot
rc
Po h S
G
en rta ite
lS s
er
B
us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
Ea
w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
N
TV ew
s
Pr
im
e
In Ne
te tw
rc o
r
Zo onn k
ne ec
t
d
N
Sp
ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source OAAA org, 2013
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
With OOH
Increase Your Reach!
Phoenix
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
+45%
+68%
TV
Radio
Web
Social
Mobile App
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source Arbitration OOH ndustry Report, 2013
95
Newspaper/Magazine
Out-of-Home
Twitter
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Radio
154
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
••
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Orlando-Kissimmee-Sanford, FL
1,859,297
••
New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
Oakland /
3,714,911
San Jose, CA
•
Bulletins/
Walls
indicates OUTFRONT media available
•
Phoenix
Posters/
Jr. Posters
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Commuter Rail/
Subway
Buses
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Street
Furniture
Wrapped
Media
Lifestyle Centers/
City Lights
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indicates digital media available
Phoenix
3150 S 48th St, Ste 200,
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Airports
Last Rev. 04/29/16
Top 50 Market Coverage
Market
•
CBSA
Population Age 18 +
Bulletins/
Walls
Phoenix
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
••
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Columbus, OH
1,545,222
••
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San Jose-Sunnyvale, CA
1,525,784
••
•
Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
••
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New Orleans-Metairie, LA
984,141
••
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Hartford-West Hartford, CT
962,897
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Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
•
Commuter Rai/
Subway
Buses
Street
Furniture
Lifestyle Centers/
City Lights
•
•
•
•
•
•
•
indicates digital media available
Airports
••
Source: Census Data (2016 Update)
Phoenix
3150 S 48th St, Ste 200,
Wrapped
Media
Last Rev. 04/29/16
Phoenix Overview
Phoenix
Phoenix, Arizona is a $50 billion marketplace driven by technology. World-leading companies such
as Intel, Avnet, Motorola, Allied Signal, Honeywell and Boeing Company have chosen Phoenix
for their corporate and regional headquarters. The Phoenix metro area is a top resort and outdoor
recreation playground for visitors and residents, with 300+ sunny days per year. The ‘Valley of
the Sun’ has more than 200 golf courses, nearby lakes, and mountains. This translates into more
opportunities for outdoor signage and billboard advertising in Phoenix — and who better to pick
than Outfront Media!
Deliver your message to the masses where they shop, eat and gather with a variety of Phoenix
outdoor advertising solutions provided by Outfront Media. Reach busy commuters everywhere
from key highways and intersections to primary and secondary roadways with high impact
Phoenix static or digital billboard options. We also offer rail exterior advertising and platform poster
advertising on the Phoenix Light Rail. Other eye-level Phoenix signage, such as street furniture,
are highly visible to target your demographic and influence purchasing decisions.
When you opt for billboards in Phoenix or other out-of-home media with Outfront Media, you are
certain to attract attention from your key audience and create buzz for your brand.
Market Demographics:
Population (18+ Phoenix CBSA):
HHI $100K+:
College Educated (4+ yrs):
White Collar Occupation:
Blue Collar Occupation:
4,501,548
20.2%
28.7%
63.1%
17.8%
Race & Ethnicity:
White:
56.7%
AA/B
4.9%
Hispanic: 30.4%
Available Products:
Asian: 3.6%
Other: 2.4%
Source: Census Data, Phoen x-Mesa-G enda e, AZ, 2015 update
Market In Motion:
Drove alone to any place (wk):
87.7%
Traveled 200+ miles (wk):27.2%
Spent 30+ minutes traveling to work one way:
17.5%
Walked 3+ miles town/city (wk):
21.2%
•
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Digital Bulletins
Digital Posters
Bulletins
Posters
Jr Posters
Bus Shelters
Bus Benches
Wrapped Train / Center Sections
Train Platform Kiosk
Mobile Billboard
Mobile Geofencing
36 Faces
22 Faces
625 Faces
870 Faces
246 Faces
2,170 Faces
398 Faces
25 Faces
59 Faces
1 Trucks
Outfront Mobile Network
Source: Scarborough Research 2015, Phoenix CBSA, Release 1-12 month study
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Points of Interest
Phoenix
Colleges/Universities:
Major Points of Interest:
Arizona State University
Grand Canyon University
Maricopa Community Colleges
University of Phoenix
Arizona Christian University
Golf Resorts
Desert Botanical Garden
Pueblo Grande Museum
Wrigley Mansion
Heard Museum
Phoenix Art Museum
City Scape
AZ Science Center
Rawhide
Phoenix International Raceway/Firebird Raceway
AZ Biltmore
Shopping Centers/Nightlife:
Arrowhead Towne Center
Biltmore Fashion Park
CityScape
Desert Ridge Marketplace
Kierland Commons
Mill Avenue
Old Town Scottsdale
Scottsdale Fashion Square
Tempe Marketplace
Westgate City Center
Local Events:
2017 College Basketball Final Four
Waste Management Phoenix Open
Fiesta Bowl - Cactus Bowl
BCS Championship game (every 4 years)
Cactus League Spring Training
Barrett Jackson Car Auction
NASCAR & NHRA Races
Parada Del Sol
Convention Centers:
Phoenix Convention Center
Casinos
Major Headquarters
Desert Diamond
Fort McDowell
Gila River
Wild Horse Pass
Harrah's
Casino Arizona
Talking Stick Resort
Apollo Group
Avnet
Dial Corp
First Solar
Freeport McMoran
GoDaddy.com
Insight Enterprises
Karsten Ping Golf
Petsmart
Pinnacle West
Republic Services
Taser International
Professional Sports Teams / Stadium:
Arizona Cardinals - NFL / University of Phoenix Stadium
Phoenix Suns - NBA / Talking Stick Resort Arena
Arizona Coyotes - NHL / Gila River Arena
Phoenix Mercury - WNBA / Talking Stick Resort Arena
Arizona Diamondbacks - MLB / Chase Field
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
OUTFRONT Mobile Network
Phoenix
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual
radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence,
consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad.
Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the
consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can
communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Product Information:
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being
exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer
engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
Phoenix
3150 S 48th St, Ste 200,
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
Last Rev. 04/29/16
Digital Bulletins
Phoenix
Dynamic. Relevant. Impact.
What advertising opportunities are on digital bulletins?
These bright and bold digitals allow an advertiser to display their ad for a “spot” — 8 seconds on a 8-spot loop. With messages that
are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely.
How can the digital bulletins connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests,
giveaways. Keep consumers updated in real time on Digital Billboards.
• LED Display Size:
14’H x 48’W
20’H x 60’W
12’H x 41’W
• Spot Length:
:08 seconds
Coverage:
Why are digital bulletins valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an
issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.
See next page for complete coverage
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Digital Posters
Phoenix
Influential. Progressive. Flexible.
What advertising opportunities are on digital posters?
Our wide array of inventory allows you to hand-select specific locations to penetrate specific markets to reach target demographic
groups. The digital format also gives you the opportunity to hyper-localize campaigns across a national landscape.
How can the digital posters connect with consumers?
Give your campaign ultimate creative flexibility utilizing the vivid high-resolution display and keep the audience posted with to the
minute updates, countdowns, and messaging that keeps everyone engaged.
• LED Display Size:
10’5”H x 22’8”W
• Spot Length:
:08 seconds
Coverage:
Why are digital bulletins valuable to advertisers?
Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message. With a constant
flow of potential consumers exposed to your ad, your investment sees a low CPM that is as mind-blowing as the stunning display.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Static Bulletins
Phoenix
Exposure. Presence. Impressions.
What advertising opportunities are on static bulletins?
Brands are built on our roadways with buzz-worthy advertising on static bulletins. Billboards act as guides, directing us to
hotels, eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers.
How can static bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message
to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences
purchase decisions
• 14’H x 48’W
• Odd Sizes
• Sizes vary by location
• Extensions available
Coverage:
Why are static bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in
the Phoenix market that is sure to catch the attention of daily commuters.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Eco Posters
Phoenix
Visible. Bright. Green.
What advertising opportunities are on eco posters?
Posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic.
Achieve dramatic large-scale impact and frequency with multiple units strategically located to maximize your advertising potential.
Eco posters are a perfect media option for both local and retail advertisers.
• 10.5’H x 22.8”W
Coverage:
How can eco posters connect with consumers?
Neighborhood penetration makes Posters the ideal point of purchase media. Demographic-specific locations bring your ad
directly to your target audience. Targeted programs include upscale showings, general market, ethnic and individual locations.
Why are eco posters valuable to advertisers?
These big, bold and environmentally friendly boards are visually superior to traditional 30-sheet posters — regardless of weather
conditions. Posters are seamless, guaranteeing consistent color tone across the surface of the board.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Junior Posters
Phoenix
Localized. Direct. Vibrant.
What advertising opportunities are on junior posters?
Located along primary and secondary roadways in urban Phoenix, junior posters are highly visible to vehicular traffic. This
media format offers advertisers deep neighborhoods penetration that will speak directly to your demographic in one of the
most cost efficient ways.
• 60” x 132”
Coverage:
How can junior posters connect with consumers?
Their smaller canvas allows these signs to be placed in local neighborhoods where bulletins and posters are zoned out.
Why are junior posters valuable to advertisers?
Junior posters offer point-of-purchase opportunities and is a great medium for local businesses to drive traffic to their stores.
Junior posters can target neighborhoods, shops and ethnic areas.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Flex Wrap
Phoenix
Stand Out. Make Statements.
What advertising opportunities are on flex wraps?
Tower above the competition with flex wraps! This unique vertical advertising message is located on most high traffic arterials
throughout Metro Phoenix.
• 12’H X 12’W
Coverage:
How can flex wraps connect with consumers?
Maricopa County
Distribution is market wide allowing advertisers to target business districts, high income areas and even ethnic locations.
Why are flex wraps valuable to advertisers?
Flex wraps provide the perfect canvas for creativity and drama that is sure to make a lasting impression. Achieve ultimate
exposure for your brand with rapid frequency and reach.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Bus Shelters
Phoenix
What advertising opportunities are on bus shelters?
Bus shelters provide your message with great reach and frequency. With curbside positioning along main roadways, these
transit shelters provide high circulation in the areas where traditional media forms are not available.
• 70”H x 48”W
Coverage:
How can bus shelters connect with consumers?
Street furniture provides coverage in areas zoned out to other media and dusk-to-dawn illumination provides round-the-clock
visibility to both vehicular and pedestrian traffic.
Why are bus shelters valuable to advertisers?
With magazine-quality production, bus shelters are a great on-the-street extension of print campaigns.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Shelter Wrap
Phoenix
Immerse. Coverage. Powerful.
What are shelter wraps?
Shelter wraps ensure maximum impact and exposure by incorporating all three of a shelter's display areas into one unified
message.
(2) Transit shelter posters 70"h x 48"w each
(1) Back screen 64.75h x 97.5"w
How can shelter wraps connect with consumers?
Coverage:
Wrapped shelter packages are available within the city of Phoenix, allowing advertisers to connect with commuters as they travel
throughout the Phoenix Market. Wrapped shelters create a branded environment that can interact with the consumer.
Same locations as Bus Shelters
Why are shelter wraps valuable to advertisers?
Wrapped shelters allow advertisers to amplify their message within the transit media, and boost their image in upscale areas
where other typical out of home media does not exist.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Bus Benches
Phoenix
What advertising opportunities are on bus benches?
Bus benches are a great option that reach a mobile audience similar to that of bus shelters. Often described as “Urban Market
Penetrators,” bus bench panels saturate diverse communities with strong visual impact.
• 22”H x 80”W
Coverage:
How can bus benches connect with consumers?
Bus benches are located on primary arterials throughout the Phoenix Area. Bus benches are most prevalent in downtown sectors
of the city and some rural neighborhoods allowing advertisers to connect with suburban residents.
Why are bus benches valuable to advertisers?
Offering a wide canvas, bus benches can deliver street level impact as well as many creative opportunities to include a mobile
component to your ad campaign that is sure to engage and entertain those waiting for the next bus to arrive.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Mobile Billboards
Phoenix
Street Smart. Targeted. Impact.
What advertising opportunities are on mobile billboards?
Mobile billboards have four advertising displays — one on each side and two on the back. Each panel is back-lit illuminated,
which makes your advertisements distinct and visually persuasive day and night.
How can mobile billboards connect with consumers?
Mobile billboards can be left parked adjacent to special events, like trade shows, concerts, sporting events, mall promotions
providing a wealth of point of purchase opportunities!
• 515 sq. ft.
• GPS tracking system per truck
Coverage:
Targeted routes available on a request basis
Why are mobile billboards valuable to advertisers?
Routes are specifically customized for your promotional needs. Target heavily trafficked routes or neighborhoods to forge new
relationships with your consumer.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Light Rail
Phoenix
Unique. Head On. Enthrall.
What advertising opportunities are on Light Rail?
The Metro Light Rail that travels through central Phoenix, Tempe and Mesa in the middle of the highest traffic areas in the metro
Phoenix area. The 20 mile route currently has eight secured park and ride lots, 28 stations, 33 platforms and operates 365 days
a year.
How can Light Rail connect with consumers?
Commuter Rail is a popular, reliable & convenient option for affluent suburbanites traveling into downtown. Send multiple
messages twice a day, 22 ‘work days’ a month, that are sure to resonate among riders and even vehicular traffic!
Why are Light Rail valuable to advertisers?
• Platform Kiosks
• Center Section
• Wrapped Train
Coverage:
See next page MAP for complete coverage
2015 Light Rail Annual Ridership 14,276,884
Weekly Average = 273,980
The ten 90’ wrapped trains and the 50 platform kiosks situated in each station are visible to both rail commuters and motorists in
the heart of Metropolitan Phoenix and ensure high impact and branding penetration!
Last Rev. 06/03/16
Phoenix
3150 S 48th St, Ste 200,
Platform Kiosks
Phoenix
Vibrant. Bright. Eye Catching.
What advertising opportunities are on platform kiosks?
Light Rail platform kiosks are located at City of Phoenix Light Rail stations. Visible to both rail commuters and passing motorists
in the heart of the Metropolitan Phoenix area. The Metro system delivers passengers to their workplace, sporting events,
restaurants, nightlife and schools.
How can platform kiosks connect with consumers?
• 48’W X 70’H Actual Size
• 43’’W X 65’’H Image Area
Coverage:
25 Stations
These highly visible platform kiosks keep your message front & center in highly trafficked boarding & waiting areas. Platform
kiosks demand attention in an otherwise hectic commuter environment.
Why are platform kiosks valuable to advertisers?
Your message resonates with commuter rail riders 2 times a day and over 20 times a month with the use of vibrant and eyecatching platform kiosks.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Center Section
Phoenix
Key Placement. Exposure. Reach.
What advertising opportunities are on center sections?
This stand out media format goes along for the ride throughout Phoenix to ensure you capture the attention of the many daily
riders and vehicular traffic.
How can center sections connect with consumers?
• Size varies
Coverage:
25 Stations
This clean, eye-grabbing media format is a great way to get the attention of commuters as they await and board the train at
numerous points throughout Phoenix.
Why are center sections valuable to advertisers?
These highly visible stations allow advertisers to target and impact a large audience. Center sections allow for unlimited artistic
possibilities with the ability to spark interest and garner buzz around campaigns.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
Wrapped Trains
Phoenix
Show Stopping. Exciting. Bold.
What advertising opportunities are on wrapped trains?
Your message rolling through the heart of Phoenix and dominating the streets! The 90’ trains travel through central Phoenix,
Tempe and Mesa in the middle of the highest traffic areas in the metro Phoenix area. The 20 mile starter route currently has 8
secured park and ride lots, 28 stations, 33 platforms and operates 365 days a year.
How can wrapped trains connect with consumers?
• 25 Wrapped Trains
• 76’W x 11’H Ad Size
Coverage:
25 Stations
The Metro Light Rail wrapped trains are rolling canvases allowing for the maximum dramatic effect, and are sure to get people
talking to create a lasting impression on the daily commuter.
Why are wrapped trains valuable to advertisers?
The Metro currently travels through the Downtown Phoenix business corridor, Chase Field, US Airways Center, Sky Harbor
International Airport, Mill Avenue shops and art studios, ASU and Sun Devil Stadium and Tempe Town Lake sure to make lasting
impressions.
Last Rev. 04/29/16
Phoenix
3150 S 48th St, Ste 200,
3150 S 48th St, Ste 200 / Phoenix, AZ 85040-1724 / 602.246.9569 / outfrontmedia.com
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AZ - Phoenix - OUTFRONT Media

Transcription

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