PASSIONATE ABOUT YOUR COMMUNITY?
Transcription
PASSIONATE ABOUT YOUR COMMUNITY?
Sharpen your competitive advantage PASSIONATE ABOUT YOUR COMMUNITY? CMYK 10 50 90 CMYK Business EDGE JULY 2009 Leadership Bonita — future leaders made here. PAGE 9 Business news from the Bonita Springs Area Chamber of Commerce Thank You to Our 2008-2009 Invest for Success Partners www.bonitaspringsChamber.com Chamber champions Chamber advisors Chamber advocates leadership stewards Bonita Estero Dental Group The News-Press Bonita Daily News/ The Banner Bonita Community Health Center Congress Jewelers Key Private Bank Brennan, Manna & Diamond, P.C. TIB Bank Alvarez, Sambol, Winthrop & Madson, P.A. TIB Bank Comcast Professional Building Systems RBC Bank Chamber new member partners Bank of Florida Rosier Insurance JULY 2009 BUSINESS EDGE 5. Make it easy for readers to connect CMYK 3. Take part in the conversation Blogging is not just about you and it’s 6. Make content easy to read There is nothing worse in my opinion than content that is just split into huge chunks of text with no line breaks. Some tips on making your content easy to read include: Spell-checking your posts before you publish them Use bullet points where necessary Create sub-headings for longer, in-depth posts If you are doing a list post, separate the points with bold headings for people who scan / skim Include paragraph breaks after every three or four sentences Read the post yourself to see that it all flows properly Twitter tip: Although nobody expects you to write perfectly with 140 characters. Try to make sense and don’t shorten every single word, use multiple tweets or direct messages where possible. Glen Allsopp has been blogging for almost four years. He writes two blogs, on PluginHQ and on PluginID. 90 2. Don’t flood readers with posts Certain types of blogs have a different level of posting frequency. Unless you run a news blog that needs to be updated multiple times per day, try to find a nice posting schedule that you can keep to. I tend to post around three to four times per week on my main sites. Twitter tip: Overactive users tend to get unfollowed. This has been minimized by tools like Tweetdeck, but if you are tweeting 10 x per minute (some people really do this) then you are going to clog up the twitter ’stream’ and people will stop wanting your updates. 4. Make your blog unique There are a lot of things you can do to make your blog stand out: Have a unique design Write long, detailed posts in a niche that writers short informative ones (or vica verca) Implement an idea nobody else uses like the bloggers face-off or a list of top blogs Bring in authority figures for interviews Offer content in different formats such as audio and video Give away a free eBook for more indepth topics like this one I did on how to make friends Despite new blogs being created every single day, it doesn’t mean you can’t stand out from the crowd. Make sure you offer pure value consistently with a splashing of the above and you can’t go far wrong. Twitter tip: Make your profile stand out by adding an image and a creatively designed profile. It looks far better than a generic offering and shows you really care about getting involved. Quickly think of some of your favorite blogs that you read regularly. DailyBlogTips? TechCruch? ProBlogger? Something that is common with people and their favorite blogs is that they know a lot about the author, and feel like they ‘know’ them a bit. Do you make it easy for your readers to get to know you and connect? Some easy ways to do this include having an informative ‘about’ page, using your name on posts and blog comments and even sharing your personal stories at times in your blog posts. Twitter tip: A good way to tell people about you on Twitter is to fill in your bio, but you can also include a link and use this as a specific ‘twitter landing page’ that quickly tells people about you and your Web site. This is usually far better than just sending them to your homepage. 50 ADMINISTRATIVE STAFF Christine A. Ross - President & CEO Stephanie Kissinger - Executive Vice President Pat Vavrek - Chief Financial Officer Gabrielle O’Boyle - Special Events Director Julie Liles-Digby - Membership Manager Ryan Uhler -Marketing Manager Tiffany Esposito - Communications Manager Geraldine Pessolano - Executive Administrative Assistant Rosemary Stevens - Business Assistant 1. Provide value That is the single most important reason anyone subscribes to a blog. They get value, whether that value is in the form of humor or in the form of how to make money, that’s what people want. Instead of getting into blogging to think of how you can benefit (mindshare, income etc.) look at how you can benefit your readers. How can you make someone laugh, how can you make someone more money or in the case of this site: how can you help somebody become a better blogger? If you offer constant value to your readers, you’ll give them an important reason to stick around. Twitter tip: Instead of just linking to your Web site all the time, why not help people out. Ask people who you can help them or even just inspire people with some motivational quotes. actually not even just about your readers. It also includes the conversation that goes on between your blog and others in the same industry. Read the blogs of others and leave comments to let them know what you think of their sites. Link out to others and you’ll find that people will start linking out to you; you can even go as far as connecting with other blog authors on Facebook, Twitter or LinkedIn and stay connected that way. Do not think that your industry is confined to your blog; there’s a whole world out there. Twitter tip: Get to know the people that follow you and follow the leaders in your industry. I’ve made many friends this way that has led to Re-Tweets and even backlinks from their Web sites. 10 2008-2009 DIRECTORS Henry C. Cohen Cohen & Grigsby, P.C. Wendi Fowler The Client Server, Inc. George Ghanem Taylor Rental/Creative Events Dr. Beth Hagan Associates in Entrepreneurship Education Diane Ivey Coconut Point Mark Lewis Ascendant Wealth Management, LLC Jon McLeod Mobile Exposure Vince Modarelli Naples News Media Group Tim O’Gorman Champion Cleaners Dr. Ed O’Neill Bonita Chiropractic Center G. Donald Thomson Henderson, Franklin, Starnes & Holt, P.A. Despite all the changes we see in technology and software, the ‘rules’ to a successful blog tend to have remained the same. Yet, while the rules haven’t changed much, a lot of our traffic generation methods have. Each niche is getting more competitive by the day but it still doesn’t mean you can’t stand out from the crowd. One of the best sites for creating relationships and getting Web site traffic has actually turned out to be Twitter. In this article there are six common rules which can help with your blogging and also benefit the Twitter users that want to drive more traffic back to your site. CMYK Vice Chairmen: Michael Kennedy MKA Marketing Sheila Seacat Individual Member William Shikany Shikany’s Bonita Funeral Home Joe Murgalo Hyatt Regency Coconut Point Resort & Spa Jon Davis, CPA, CFP, Partner McGladrey & Pullen, LLP Jose R. Lopez Chapman & Associates, Inc. Courtesy of DailyBlogTips.com, written by Glen Allsopp. THE BANNER Business Edge is produced in partnership with the Bonita Springs Area Chamber of Commerce and The Banner. Business Edge is published on the first Wednesday of each month. Board of Directors Chairman of the Board — Owen Feeney, D.M.D. Bonita Estero Dental Group First Vice Chairman — Brian Farrar BCF Management Group Second Vice Chairman — Sabra Cecil Veritas Employer Services Treasurer — James Dati Bond, Schoeneck & King, P.A Immediate Past Chairman — Darren Robertshaw Trianon Bonita Bay % d ay, % m o % d d, % y e a r 25071 Chamber of Commerce Dr. Bonita Springs, FL 34135 (239) 992-2943 Six blogging rules that also apply to Twitter %PG 2 BUSINESS EDGE 90 THE BANNER 50 CMYK % d ay, % m o % d d, % y e a r 10 JULY 2009 CMYK %PG 3 participating restaurants, including California Pizza Kitchen (jambalaya fusili), Hurricane Grill & Wings (Thai ginger chicken wings), T.G.I. Friday’s (bbq bacon wrapped shrimp), Tony Sacco’s Coal Oven Pizza (margherita pizza), Panera Bread (strawberry poppy seed salad), Ted Montana’s Grill (strawberry shortcake), Stir Crazy (spicy or salty edamame), The Grape (New Zealand lamb chops), Ruth’s Chris Steakhouse (sweet potato casserole) and much more. Beer, wine and other drinks will be available for purchase with support from Budweiser and Hyatt Place Coconut Point. Also on the menu will be live musical performances by a trio of great acts. Entertainer extraordinaire Frank Torino will perform his “Spend the Day with the Stars” show. Internationally renowned tenor Maurice La Monaco will showcase his musical style, which ranges from pop to opera. The ever-popular band Modulation will amaze attendees with the soulful sounds of eclectic rock, groove and dance music. Kids will also get to join in the fun with activities just for them, including a special Guitar Hero competition. Plus, there will be the opportunity to register to win the ultimate “Taste of Romance,” which includes a $100 Simon Visa Giftcard, two night stay at the Hyatt Place Coconut Point, tickets to a show at the Barbara B. Mann or Broadway Palm Dinner Theater with limo service for the evening and a $1,000 shopping spree at the Diamond District. Attendees of the Taste of Coconut Point will also enjoy access to the newest Coconut Connection Card, valid July 12 through Nov. 15. This free card provides dining for less at 25 Coconut Point participating restaurants. The special offers include a free glass of wine with the purchase of a lunch entrée at The Grape; 15% off at Johnny Rockets and Quattrocento Grand Café (formerly Bice Grand Café); $1 off at Planet Smoothie, five free wings with the purchase of five wings at Hurricane Grill & Wings; 20% off at Paciugo Gelate Caffe, Kilwin’s Chocolate & Ice Cream, Haagen Dazs/Nestle Toll House and Villa Fresh Italian Kitchen; and more. n When: Sunday, July 12 n Time: 11 a.m. to 4 p.m. n Where: Coconut Point retail center's South lake side parking area near Panera Bread n Cost: $3 per person with free admission for children 12 and under. Food and beverage sampling ranges from $1 to $5 per menu item. n Info: 992-9966 or visit www. simon.com %PG 4 % d ay, % m o % d d, % y e a r Coconut Point, Naples/Ft. Myers premier open-air shopping destination in Estero, will present its second annual Taste of Coconut Point to benefit the Foundation for the Developmentally Disabled, Bonita Springs Chamber of Commerce and Simon Youth Foundation on Sun., July 12 from 11 a.m. to 4 p.m. This event will feature a delicious assortment of great food from as many as 20 popular Coconut Point restaurants and live entertainment. Plus, event-goers will be the first to have access to the 2009 Coconut Connection Card, which provides special offers from 25 participating Coconut Point restaurants. Food lovers will sample tasty, signature menu items from many If you go JULY 2009 Momentum is building for Taste of Coconut Point CMYK ‘Hometown democracy’ would harm Florida’s economy www.BonitaSpringsChamber.com already fatigued electorate. Voters will be deluged with highly technical background materials prepared by local government planning staff. The legalese of proposed comprehensive plan changes, often puzzling for expert engineers and attorneys, will further dampen voter turnout. Lines at voting booths will grow as Floridians attempt the virtual impossibility of voting on hundreds of separate and often confusing ballot questions. CONTINUED ON PAGE 7 90 CMYK BUSINESS EDGE be extreme. Cities and counties will be required to hold elections for each proposed comprehensive plan change, not just major projects, but even minor technical details. Under this proposal, it would not be uncommon for voters to face 200 or 300 separate land-use plan changes on a single ballot. In fact, in 2007 alone, the residents of Carrabelle, a small Franklin County town, would have faced over 840 separate ballot questions. The disorder that ensues will further disenfranchise Florida’s 50 place their idea before the voters in 2010. “Hometown Democracy” is not a partisan issue and, although it would devastate Florida’s economy, it is not strictly a business issue either. This extreme zero-growth proposal poses a serious threat to every working family, healthcare provider, environmentalist, teacher—every Floridian. If “Hometown Democracy” succeeds in changing our State Constitution, the disruption to our communities and the daily lives of Floridians will 10 proposal promises to make the current recession permanent. By turning our planning process into a political process, “Hometown Democracy” will guarantee that our state’s most important growth leadership decisions are made in 30-second sound-bites and glossy political mail pieces. The wealthy special interests promoting this amendment have failed three times to qualify for the ballot, narrowly missing the 2008 ballot by 65,000 signatures. Undeterred, they have vowed to THE BANNER Issue: A proposed amendment to Florida’s constitution, the so-called Hometown Democracy proposal would require a referendum on all changes to a local government’s comprehensive land-use plan. In a time of serious economic hardship, “Hometown Democracy” promises to add extraordinary new costs and uncertainty to an already burdensome land-use approval process. Background: At a time when many Floridians are concerned about losing their homes and their jobs, the “Hometown Democracy” % d ay, % m o % d d, % y e a r THE BANNER CMYK 90 JULY 2009 Business to Business a huge success Now in its 15th year, the Business to Business Expo remains one of the signature events of the Bonita Springs Area Chamber of Commerce. Despite a waning economy, this year’s event had a huge turn-out, both with exhibitors and attendees. The event, held on June 11 from 3 to 7 p.m. at Three Oaks Banquet Center, drew over 500 individuals to nearly 70 booths filled with local businesses and organizations offering everything from pamphlets and brochures to discount coupons and samples. Many of the exhibitors went all out, giving away some amazing prizes. TIB Bank brought a money machine and gave three contestants the opportunity to “grab for cash,” with winnings totaling almost $1000. Wholesale Screen Printing & Embroidery -our People’s Choice award winner for best booth- had a Wheel of Destiny. People visiting the booth could win a hat or a t-shirt with a spin of the wheel. “We have participated in the B2B Expo for several years, and have found it to be a great way to keep ourselves in front of our current customers, and to meet with many potential new clients,” said Bob DiPesa of Wholesale Screen Printing & Embroidery. “Plus, it’s always a lot of fun.” This B2B Expo is one of the largest attended events the Bonita Springs Visit to get the online version of Business Edge. CMYK BUSINESS EDGE Thank you to our sponsors We would like to thank our sponsors for helping to make this event possible. Steward Sponsors Angelina’s Ristorante Florida Gulf Bank Inn at the Springs/Inn at Pelican Bay Design Sponsor The Business to Business Expo is one of the chamber’s signature events. The expo is one of the largest attended events the chamber hosts. Area Chamber hosts, and for good reason. The B2B Expo is the perfect opportunity to nurture existing relationships and build new ones, not only with other local businesses but with potential customers. “The fantastic and well attended B2B Expo was a phenomenal opportu- nity to share the vision of our company and continue networking with likeminded entrepreneurs,” shares Detlef and Laura Schattner of DigiMorphous Photo Art. “We are grateful for the opportunity to participate in this very well organized venue. We look forward to participating next year.” www.BonitaSpringsChamber.com BonitaSpringsChamber.com 10 50 5 %PG AdSource Bar Sponsor Mobile Exposure Rental Sponsor Taylor Rental/Creative Events %PG 6 july 9 BUSINESS AFTER HOURS Expand your network and build great business relationships during Business After Hours at the Trianon Bonita Bay. n Time: 5:30 to 7:30 p.m. n Where: Trianon Bonita Bay 3401 Bay Commons Drive Bonita Springs, FL 34134 n Cost: $10 in advance for members. Member price after July 8, $15; Future members $40. % d ay, % m o % d d, % y e a r JULY 2009 Best bets july 12 CMYK ATtend TASTE OF COCONUT POINT and support the bonita chamber’s leadership programs Leadership Bonita Alums and the chamber’s young professionals group volunteer for this great fundraiser. 90 Taste of Coconut n Where: Coconut Point 23106 Fashion Drive Estero, FL 33928 n When: 11 a.m. to 4 p.m. Business Before Business n Where: Holiday Inn Fort Myers Airport @ Town Center at 9931 Interstate Commerce Drive Fort Myers, 33913 n When: 8 to 9:15 a.m. July 1 12:30 p.m. Government Affairs Committee at the chamber July 9 8 a.m. Executive Committee at the chamber July 13 5 p.m. BSACC young professionals steering committee at the chamber July 29 Back 2 Basics Brown Bag Lunch n Where: Chamber Boardroom n When: noon to 1:15 p.m. n Speaker: Theresa Ayers n Topic: Making the Most of Social Media in Your Business July 16 8 a.m. Board of Directors at the chamber July 27 4 p.m. Ambassador meeting at the chamber ONLINE Visit www.BonitaSpringsChamber.com to get the online version of Business Edge. www.BonitaSpringsChamber.com BUSINESS EDGE July 12 Chamber committee meetings July 23 CMYK Business After Hours n Where: Trianon Bonita Bay 3401 Bay Commons Drive Bonita Springs, FL 34134 n When: 5:30 to 7:30 p.m. 50 Mark your calendar july 9 10 THE BANNER n Time: 11 a.m. to 4 p.m. n Where: Coconut Point 23106 Fashion Drive Estero, FL 33928 n Cost:$3 for admission plus purchase tickets for food % d ay, % m o % d d, % y e a r THE BANNER CMYK 90 Amber’s Interior Design Fort Myers Beach (239) 823-4503 Life Jackets for Kids, Inc. Naples (239) 322-8396 Artful Signs Bonita Springs (239) 221-7891 MAC Home Improvement Experts Bonita Springs ( 239) 850-2481 Referred by: Martin Pahnke Certified Network Solutions Bonita Springs (239) 777-1382 Referred by: Lori Nelson Clutter Busters of SWFL Estero (239) 992-4330 Merrill Lynch Wealth Management Crisci, Contorno & Associates Naples (239) 649-2932 CSG Naples (239) 777-8411 Michael L. Michetti, PL Naples (239) 206-2654 Florida First Capital Finance Corporation Bonita Springs (239) 405-8661 Naples Network Services Naples (239) 293-4697 Internet Services Group of FL, LLC Fort Myers (239) 822-2319 John R. Wood, Inc., Realtors – David C. Morton Bonita Springs (239) 405-2001 Payson & Pure Wealth Management Group Morgan Keegan & Co., Inc. Naples (239) 649-3608 Promenade Dental Center Bonita Springs (239) 676-9696 REALM Commercial Inc. Fort Myers (239) 210-6700 Referred by: Bob Smoot Rice’s Moving & Transport, Inc. Naples (239) 254-0114 Stickboy Creative Lehigh Acres (239) 369-3472 Stroemer & Company Fort Myers (239) 433-1002 SWFL Administration & Sales Service, LLC Bonita Springs (239) 948-5270 The Trump Sisters Weight Loss Center Estero (239) 450-6111 Verizon Wireless Estero (239) 498-1338 CONTINUED FROM PAGE 4 ‘Hometown democracy’ would harm Florida’s economy The cost to Florida’s taxpayers and Florida’s economy will be astronomical. Every city and county in Florida will be burdened with the time and expense of holding additional elections to vote on proposed changes to comprehensive land use plans. New economic development projects, hospitals, schools, conservation projects and community centers will be trapped in legal limbo, awaiting a public vote. Florida’s hostile economic environment, combined with the uncertainty of land-use elections, will discourage local entrepreneurship and send the international signal that Florida is closed for business. Solution: The Florida Chamber supports the efforts of Floridians for Smarter Growth, a statewide coalition of business and community leaders, to defeat “Hometown Democracy,” should it appear on the 2010 ballot. Take Action: Join the fight against “Hometown Democracy” and support Floridians for Smarter Growth. Call Tim Giuliani at 850.521.1265 or e-mail [email protected] with “Join Infrastructure Action Council” in the subject line. Florida Hometown Democracy Hometown Democracy Poised for 2010 Ballot Justices, in a 4-2 decision, found a law used to revoke Florida Hometown Democracy petition signatures unconstitutional. The ruling appeared likely to ensure the amendment will have the required 676,811 signatures to take the issue to voters. Join the chamber FOR THE MONTH OF JULY ONLY. Any business who joins the Bonita Springs Area Chamber in the month of July will receive one of the following: n FREE ½ day rental of the Bonita Springs Area n Chamber Board Room (seats up to 45, projection equipment available, coffee service included.) n FREE booth space at one Business Before Business Mini Trade Show Promotional incentive is offered to new members joining at the Business Enhancement Level 1 or above. Watch Your Business Grow. Call 992-2943 or email [email protected] to join today. www.BonitaSpringsChamber.com COMPLETE DENTAL CARE 10 50 JULY 2009 7 New Investors from 5/23/09 through 6/21/09 %PG CROWNS $749 IMPLANT, ABUTMENT & CROWN $2750 BRIDGES $749 ROOT CANALS $577-$877 CMYK (ada code 2752) (ada code 6010, 6056, 6065) (ada codes 6752, 6242) (ada codes 3310, 3320,3330) Call for a Complimentary Consultation Mon-Thurs 8:30am-4:30pm COMPREHENSIVE DENTISTRY Fady Fakhoury, D.D.S. BUSINESS EDGE 10911 Bonita Beach Rd. (Pine Haven Plaza) Bonita Springs 495-9900 Disclaimer: *The fee advertised is the minimum fee charged. The patient and any other person responsible for payment has the right to refuse to pay, cancel payment or be reimbursed for payment for any other service, examination or treatment which is performed as a result of and within 72 hours of responding to the advertisement for the free, discounted fee, or reduced fee service, examination or treatment. POWER NETWORKING LUNCH YOUNG PROFESSIONALS EVENT Brandon Hartman, RJ Dempsy Katie Stephens, Ray Shumann, Kristine Vanden Horst, Michelle Baker POWER NETWORKING LUNCH % d ay, % m o % d d, % y e a r JULY 2009 8 %PG CMYK Rose Ghanem, Owen Feeney, George Ghanem, Barbara Rich Senator Garrett Richter, Tennille Sevigny, Aaron Sevigny, Lisa Nelson Adams Mayor Ben BUSINESS TO BUSINESS Wholesale Screen Printing & Embroidery, People’s Choice Award-Winner Naples’ Best Public Course! Rated by Golf Digest First Time Ever Offered Free! Deluxe Hand Held Vacuum 2 SPEED UPRIGHT features Charitsy Book d Accepte After Noon Men’s 9 Hole League Thursday Night Men’s 9 Hole League Call For Details Children 15 & Under Play Free With Paying Adult Tee Times: 352-0777 REFACING Visit our showroom we have the largest selection of custom door designs in S.W Florida for all your refacing needs 3772 Arnold Ave Naples FL 34104 Our three generations of custom cabinet & millwork experience will ensure 100% satisfaction and quality. 9 miles east of I-75 on Immokalee Rd. then right on Randall Rd. at the stoplight valenciagolfandcountryclub.com Pro Shop Hours 7:00 am to 6:00 pm MONDAY THRU SATURDAY INC. SINCE 1932 Robert H. Weeks, III Owner/Operator 239.353.2178 www.3rdgenconst.com New on the Scene 5 Year Warranty • 5 Free Tune-Ups ($200 Value) 9 lbs • Hypo-Allergenic Outer Bag Free! Package of Bags for Each Vacuum www.naples-expo.com/oreck.html ORECK VACUUMS 5367 Airport-Pulling Road N. (Bed, Bath & Beyond Plaza) Mon-Fri 10-6 • Sat 10-5 • 591-4422 CMYK 299 98 Before Noon Custom Cabinet updates you on new stores in the area BUSINESS EDGE 2 Speed Upright With Deluxe Hand Held of naples $30 $25 -Limited Supply- $ again! Full Driving Range and Practice Facility SPECIAL PURCHASE Vacuum Free! LOVE your 90 ORECK UNBELIEVABLE! 50 www.BonitaSpringsChamber.com 10 YOUNG PROFESSIONALS EVENT THE BANNER Photography by David Michael BUSINESS TO BUSINESS % d ay, % m o % d d, % y e a r Leadership Bonita class of 2009-10 accepting applications Dr. Narvarte 9500 Bonita Beach Road, Suite 111 The Colonnades Medical Center Bonita Springs, FL 34135 239-947-4100 THE BANNER CMYK 90 Wanted: Future community leaders RIBBON CUTTINGS JULY 2009 Be visible! Red Box Photography 25221 Bernwood Drive, Suite 4 Bonita Springs, FL 34135 239-676-9540 CMYK www.BonitaSpringsChamber.com BUSINESS EDGE Leadership Bonita provides leadership-minded individuals with the opportunity to experience the community from the public, private and residents’ perspectives. The program strives to nurture the interest and passion for the future of Bonita Springs by immersing participants in programs on government, education, economic development, healthcare, tourism, public safety, social issues, infrastructure, media and the arts, and our environment. Applications for the 2009-2010 Leadership Bonita class are available now and can be downloaded by going to www.BonitaSpringsChamber. com, and clicking on Chamber News. The deadline for all applications is July 31. The program is highly competitive, so applicants are encouraged to re-apply to subsequent programs if they are not initially selected. Many Leadership Bonita participants are sponsored by their employer; a select number of scholarships are made available thanks to the companies that participate in the Leadership Stewards program, including Chadwick Saunders of Downing-Frye Realty – The Saunders Group. A mandatory weekend retreat kicks-off the program in September. The remaining program sessions are held on Fridays from 8 a.m. to 5 p.m. approximately every three to four weeks beginning in October 2009 and ending in May 2010. Program sessions include a mixture of lectures, presentations, tours and field trips. In order to graduate, participants must attend the kick-off retreat and each monthly session. Submit your applications now. For information, contact Stephanie Kissinger at [email protected]. 10 50 %PG 9 n Make sure your business cards and company’s brochures are in the Visitors Center. n Contact the chamber if your e-mail address changes or business address changes. n Participate in the chamber’s networking events. ing, she has a variety of capabilities that will assist the chamber with its mission. CEO Christine Ross noted, “Her writing, communication and computer skills make her an immense asset to our team. In addition to the traditional channels, we expect Tiffany to establish a chamber blog which we are certain will add to the richness of our communication tactics.” Tiffany has served as the president of Florida Public Relations Association at Florida Gulf Coast University as well as participated on many committees within the professional chapter of the Florida Public Relations Association. She currently serves as the immediate Past President of FPRA at FGCU and is also a member of the American Advertising Federation of Southwest Florida. Ryan Uhler grew up on the 90 groups, local charities and various community outreach projects. Ryan Uhler and Tiffany Esposito are both graduates of Florida Gulf Coast University in 2009 and 2006 respectively, Tiffany will be taking on the role of Communications Manager and Ryan, Marketing Manager. The pair will begin in their new roles on July 1. A native to the Fort Myers area, Tiffany Esposito is an award winning graduate from Florida Gulf Coast University earning a Bachelors of Arts degree in Communications with a concentration in public relations. In addition to attending FGCU she also received her Associates of Arts degree from the University of South Florida. With experience in the nonprofit sector as well as a mixed marketing firm and sports market- 50 After graduating college, Julie moved to Tampa where she worked for a Hearst Argyle owned television station, WMOR-TV32. Following the birth of her son, she moved back to Southwest Florida. She has worked in public relations and marketing for companies such as GMB Marketing, Renda Broadcasting, Internet Services Group, and served three years as the Director of Marketing and Public Relations for Big Brothers Big Sisters of SWFL. Julie now brings her rich history and knowledge of the community, combined with her extensive experience in marketing and public relations, to the Bonita Springs Chamber as the Membership Manager. In addition to her work with the chamber, Julie is also involved in the community through a variety of networking 10 Ryan Uhler CMYK Tiffany Esposito THE BANNER Julie Liles-Digby south shore of Long Island in East Islip, NY. Before relocating to Southwest Florida, Ryan was the Marketing Manager for Island Air Heating and Cooling, Inc., where he developed a passion for advertising and graphic design. Ryan received his Bachelor’s degree in Communications from Florida Gulf Coast University with an emphasis in Marketing Management. While attending college, Ryan volunteered at WGCU Public Media where he was involved in television production and motion graphic design. Since graduation, Ryan has developed several successful marketing campaigns for Southwest Florida’s largest advertising agency, Moore and Scarry Advertising. With his extensive background in graphic design, he played a key role in creating several award-winning television commercials for some of the largest automotive dealers in the country. “Ryan’s graphic design, videography and technology skills will be a tremendous addition to our team’s capabilities,” noted CEO Ross. “In addition, Ryan will be focusing on our Facebook and Twitter campaigns, raising the level of service and communication we have with our members.” We are proud to note that these additions to the Bonita Springs Area Chamber of Commerce team bring the number of FGCU graduates currently employed at the chamber to four. % d ay, % m o % d d, % y e a r The Bonita Springs Area Chamber of Commerce is pleased to announce three additions to the Chamber staff, Julie Liles-Digby, Ryan Uhler and Tiffany Esposito. Julie Liles-Digby is the new Membership Manager in charge of membership development, retention strategies and is the staff liaison to the Ambassador Committee. Julie will begin her position at the Bonita Springs Area Chamber of Commerce Monday, June 8. Julie is originally from Bonita Springs, where her great grandfather was one of the original pioneers to settle in the area. She graduated Summa Cum Laude from Florida Gulf Coast University with a Bachelors of Arts degree in Communication Studies. Julie comes from an extensive background in marketing and public relations. Throughout and following college, she worked in video, DVD and television production with Bush Entertainment, Sun Studios and Dreamtime Entertainment. During this time, she assisted a variety of clients in the development of marketing strategies and the production of television commercials. She also produced numerous medical news segments for the local CBS affiliate, WINK-TV. In 2002, Julie won a Telly Award for her role as Associate Producer for the 30minute documentary: “Heart of an Artist”...the Harry Chapin Food Banks Story. JULY 2009 10 Bonita Springs Area Chamber of Commerce %PG welcomes three staff members to the family www.BonitaSpringsChamber.com BUSINESS EDGE CMYK Has your club or church done a project? Had an event? Put it in THE BANNER CMYK 90 Twenty-one through twenty-five years RIBBON CUTTINGS McDonald’s of Bonita Springs #6187 Naples-Ft. Myers Greyhound Track Prestige Printing & Datamail Knapp Consultants, Inc. Make-A-Wish-Foundation of Southern Florida Mel’s Diner Redi-Med / Shawn Miller, MD Tax Savers Sixteen through twenty years One through five years Perez Industries, Inc. Wayne Wiles Floor Coverings Eleven through fifteen years AmericInn Lodge & Suites of Bonita Springs Bonita Tire & Battery Center Pelican Landing Travel Spring Run Golf Club Best Moving & Storage Cataract & Refractive Institute of Florida Air Conditioning by San Souci Publix Supermarket, #365 Crystal Springs Water Company Six through ten years Artichoke & Company Aston Gardens at Pelican Marsh Carrabba’s Italian Grill CH2M HILL Copperleaf Golf Club Community Association Drackett & Ott Enterprises Fireservice Disaster Kleenup, Inc. Florida Everblades Fort Myers Broadcasting Company-WINK-TV Imaginarium Hands - On Museum & Aquarium Advanced Eye Care and Laser Center Alessi Family Care, P.A. Beth Crowe CatFoster.com Coastal Elite Properties - Division of Bonita Estero Realty Corp. Costco - Estero Downing - Frye Realty, Inc. Early Learning Coalition of SW Florida Embassy Suites Fort Myers - Estero Entech Computer Services Family Dentistry of Bonita Golden Technologies Hahn Loeser & Parks LLP Holiday Inn Express Hotel & Suites INFINETWORK Intech Printing & Direct Mail, Inc. My Dinner Factory Paciugo Coconut Point RWA Consultants, Inc. Safeguard Destruction Services, Inc. Secure Shredding, Inc. Signs Now Naples Spanish Wells Golf and Country Club, Inc Stock Realty TR Transportation Consultants, Inc. US Data Capture, Inc. CNL Bank 9160 Bonita Beach Rd Bonita Springs, FL 34135 239-444-2860 Image Matters 9369 Paseo de Valencia Fort Myers, FL 33966 239-896-4005 www.BonitaSpringsChamber.com 10 BUSINESS EDGE 50 90 CMYK 10 50 % d ay, % m o % d d, % y e a r JULY 2009 %PG 11 Renewing investors: 5/23/09 through 6/22/09 Hook our readers with a fish tale Tell us how you caught the big one and show off your picture in The Banner by e-mailing [email protected] or submitting them online at mybannerhub.com. JULY 2009 % d ay, % m o % d d, % y e a r CMYK 10 50 THE BANNER 90 CMYK BUSINESS EDGE %PG 12