Media Kit March 2015

Media Kit March 2015
FF
ounded in 2002 by two Italian childhood friends, Amorino is the
very essence of traditional Italian gelato. With numerous shops all
over the world and a very recognizable ‘Amorino’ (Renaissance
angel) as the logo, Amorino has already established itself as the go
to for quality, consistency and flavor. What differentiates the brand
from others is the iconic and original presentation of the gelato
as a flower as well as the use of fresh and natural ingredients.
The flower is carefully constructed petal by petal with “as many
flavors as you want”. It is no surprise that the number of Amorino
shops in the US is rising fast.
Cristiano & Paolo
Amorino’s founders, Cristiano Sereni and Paolo Benassi, met in Reggio Emilia, a town in
the Emilia-Romagna region, Nor th-East of Italy. Their friendship and shared passion for
gelato soon brought them to create a product that would be distinguished for its excellence
and sophistication.
Their secret is in the quality and detailed research of the ingredients and their utmost
respect for the Italian gelato making tradition and recipes. Their success allowed for
a rapid growth in 2005, when Cristiano and Paolo were able to centralize their gelato
production in order to adopt innovative techniques yet maintaining their high standards.
This also allowed for consistency in the gelato, which is delivered ready-to-serve to all
the Amorino shops across the world.
When tasting the gelato at Amorino, you are immediately aware of the ingredients it contains.
This is achieved by the use of organic and natural products that eliminate the need for
any ar tificial flavoring or coloring agents. These ingredients are researched and sourced
directly from reputable suppliers then combined by highly trained chefs to create fresh
and original recipes. In ever y Amorino shop you will find a fixed variety of 22 flavors as
well as a new and delicious flavor each month. For those with allergies or diet restrictions
there are great alternatives that include sorbets and egg, gluten or nut free gelato options
that are still in line with the Italian tradition. Nonetheless, Amorino is more than gelato,
offering the same quality and authentic flavor in its gelato filled macarons, gelato cakes
and line of artisanal chocolates. Amorino also offers a great selection of breakfast pastries
as well as great coffee, including real Italian espresso and cappuccino.
Amorino arrived in the United States in 2011 with the first store in the West Village, New
York. There has since been an impor tant expansion of the brand through franchisees
opening new stores across the states. Second to open its doors in NYC, is Amorino
Chelsea, followed by Cor te Madera (San Francisco) and Las Vegas. In 2015 new stores
opened in Beverly Hills, Boston, Chicago and San Francisco with many more to come.
The edible gelato flower is now a symbol of Italian craftsmanship and exquisite flavor.
Its most prominent characteristics are the natural ingredients and respect for the Italian
tradition. In essence, you don’t have to go to Italy anymore to have a real Italian gelato.
Gelato and Sorbet Flavors
*Only Fresh milk and organic eggs*
*No artificial coloring, f lavoring or preservatives*
* Milk -less fruit sorbets respecting age-old Italian tradition*
Vaniglia Bourbon del Madagascar
Bourbon Vanilla
Each spoonful of our vanilla gelato reveals a
floral but slightly woody taste. The vanilla bean
is first split lengthways in order to collect the
precious black vanilla seeds, which we then
patiently allow to infuse.
Origin:
Located in the Indian Ocean, Madagascar is
home to the finest Bourbon vanilla plantations.
Travel to this exclusive and authentic world
with Vanilla Planifolia Bourbon.
Ciocolatto Amorino
Amorino Chocolate
The per fect combination of pure cocoa and
whole milk. This traditional recipe is full of
flavor and brings back childhood memories.
Origin:
100% Amorino.
Taste of Amorino Chocolate:
This gelato is a real delight for connoisseurs
and invites a sensual chocolate taste into your
mouth. It is truly magnificent.
Taste of Amorino Bourbon Vanilla:
Silky and smooth with a woody taste at the
end. It is rare to find this slightly woody taste
in other gelato shops.
L’inimitabile
Unique
This flavor begs you to do only one thing–
enjoy the taste. For connoisseurs, nothing can
top the combination of cocoa and hazelnut.
Origin:
Nor ther n Italy, Gianduja region.
Taste of Amorino Unique:
Rich, thick and delicious – it is inimitable.
La Stracciatella
Stracciatella
This typical Italian gelato has to be eaten
with your eyes closed to fully appreciate the
pleasure of each spoonful. The fior di latte
ribbons and the crispy dark chocolate flakes
melt on your tongue and constantly surprise
you.
Origin:
Made in accordance to the Italian tradition,
this flavor is a real Amorino taste sensation.
Taste of Amorino Stracciatella:
Our stracciatella is made with the freshest
whole milk providing a subtle background to
the highest quality dark chocolate flakes.
Pistacchio Verde di Bronte AOP
Bronte Pistachio
Cocco puro Sri Lanka
Coconut
Recognized as being the best in the world, with
their beautiful emerald color, Sicilian pistachios
possess a uniquely identifiable taste. At
Amorino, it is one of our most popular flavors.
We bring you the exotic smoothness and
freshness of Sri Lanka. This flavor allows your
taste buds to travel far and wide without taking
a plane.
Origin:
The rich and black soil in Bronte, in the
foothills of Mount Etna, allows for the
cultivation of these extraordinar y emerald
pistachios. Harvested only once ever y two
years, these pistachios are precious and
exclusive.
Origin:
Coconut is the fruit of the Cocos Nucifera palm
tree and comes from Sri Lanka. It was brought
to India, Malaysia, the Ivor y Coast, Fiji and the
Philippines. It is available all year round in our
shops.
Taste of Amorino Pistacchio di Bronte AOP:
Intense, rich and creamy. It’s simply incredible.
Taste of Amorino Coconut:
The rich creamy flesh of the coconut, offers
a slight balance between smoothness and
sweetness, as well as a refreshing flavor. When
tasting our gelato, you’ll think you’re eating the
fruit itself.
Caffé Altura Luz Supreme
Coffee
Sorbetto a la Cioccolato
Organic Chocolate Sorbet
This is a flavor ful and strong gelato inspired
by the quintessential product of Italy’s rich
culinar y tradition: the espresso.
Because we like to please ever yone, we made
a lactose-free chocolate sorbet. Our Sorbetto
al Cioccolato Bio is guaranteed to delight all.
Origin:
We meticulously searched to find the per fect
coffee blend. Our aim was to find that balance
of intense flavor with a lingering after taste.
The result is a beautiful hazelnut-colored
gelato, with character and sensation.
Origin:
To make this Eco-cer tified organic sorbet, we
selected 100% organic cocoa beans.
Taste of Amorino Caffé Altura Luz Supreme:
A strong but balanced taste that can also
complement other flavors.
Yogurt
Yogurt
A light and smooth gelato made from fat free
plain yogur t.
Origin:
The yogur t we use has a strong character and
is made thanks to traditional far ming. An added
bonus is that it is fat free.
Taste of Amorino Yogur t:
A light but generous flavor that can be enjoyed
at any time of the day. The genuine nature and
taste of this yogur t is achieved through using
traditional methods of production.
Amarena
Amarena Cherry
This flavor combines creamy gelato with
the delicate flavor of Amarena cherr y. Truly
delicious, we urge you not to wait to tr y it.
Origin:
These slightly tar t cherries have a unique
flavor. Legend says that they are named after
the Turkish city of Cerasonte. Having become
more widespread now, we luckily have these
special cherries available all year long.
Taste of Amorino Amarena Cherr y:
Over flowing with juice, these cherries are
deliciously tangy. It is a real paradise for
cherr y lovers.
Taste of Amorino Organic Chocolate Sorbet:
An intense taste for a lactose-free flavor and a
guilt-free delight we urge you to discover.
Nocciola tonda e gentile
Hazelnut from Piedmont
This hazelnut is unique as it is the only one to
have a “protected designation of origin” (PDO),
also known as a “protected geographical
indication” (PGI)
Origin:
We sought out this delicate hazelnut from the
region of Piedmont as it is recognized as the
best hazelnut in the world.
Taste of Amorino Hazelnut:
Lightly roasted, the taste of this hazelnut is
incredible, sophisticated and delicate.
Ciocolatto Ecuador
Chocolate from Ecuador
Cocoa trees typically grow in the equatorial
tropical forests that are found in the Americas,
Asia and Africa. After much research we finally
chose the Ecuadorian cocoa bean for its
intensity and notes of hazelnut.
Origin:
The bitter ness of the chocolate is not
dependent on the darkness of the color of the
cocoa bean. This chocolate is in fact smoother
in taste than our Amorino flavor even though it
is darker in color.
Taste of Amorino Chocolate from Equador:
It is delightful, rich, pure and intense. Take
the time to savor its extraordinar y aromas and
appreciate the combination of our ingredients.
Caramello al burro salato
Salted Butter Caramel
This is a smooth fresh cream made by
combining salted butter, a touch of sugar and
our know-how.
Origin:
As the old saying goes, ever ything tastes
better with butter.
Taste of Amorino Caramel with salted butter:
A soft alliance between salty and sweet, which
awakens your senses.
Biscotto
Speculos Biscuit
This Belgian biscuit has a distinct flavor
of caramelized sugar cane, cinnamon and
nutmeg. We created a pure and delightful
flavor of it.
Origin:
Only in Belgium can you find the traditional
and delicious Speculos biscuit with its
distinctive blend of caramelized cane sugar
and cinnamon.
Taste of Amorino Speculos:
This biscuit is no ordinar y biscuit. Crunchiness
with a hint of pepper and spices give it a
unique flavor.
Mango Alfonso
Alphonso Mango Sorbet
Mangoes have been par t of Indian histor y
for thousands of years. They are cited in old
Hindu and Chinese Buddhist scripts and by
countless European travelers over the course
of the centuries. The Alphonso mango from the
Goa and Maharashtra regions is considered the
Queen of mangoes.
Origin:
Our Alphonso mango is impor ted from the
Maharashtra region in India and is considered
to be one of the best in the world. We believe
it really is.
Taste of Amorino Mango Alfonso:
Smooth, creamy and delicious, with an exotic
taste, this sorbet is an assured pleasure.
Tiramisù
Tiramisu
Tiramisú is one of the most loved Italian
desser ts. We strive to make sure our tiramisú
gelato reflects the reputation of the classic
Italian desser t. We guarantee that you won’t be
disappointed!
Origin:
You will be delighted by the creamy smoothness
of the tiramisú, one of Italy’s most popular
desser ts.
Taste of Amorino Tiramisú:
The tiramisú was created in Tuscany in the 16th
centur y. It was in Treviso that the mascarpone
was later added to this precious recipe. We
make it according to tradition, so you can rest
assured in its authenticity.
Lampone Héritage
Heritage Raspberry Sorbet
Raspberries contain the highest mineral density.
Its taste combines sweetness, tanginess and
freshness.
Origin:
Given the delicate nature of this fruit, it is ver y
difficult to transpor t. Therefore, our gelato can
only be chur ned when the fruit is fully ripe.
This flavor is only available in our shops when
raspberries are in season, which is usually from
April through October or for as long as they are
available.
Taste of Amorino Raspberr y:
We select only the ver y best raspberries sweet, slightly tar t and with an intense flavor.
Fragola Camarosa
Camarosa Strawberry Sorbet
We prepare this sorbet only when strawberries
are in season. By selecting only ripe
strawberries we obtain the best flavor and
color.
Origin:
We take the greatest care with the selection of
the strawberr y. They are only gathered once
fully mature. In this way we can guarantee a
power ful authentic flavor. That is why you’ll only
find our strawberr y sorbet in our shops from
March through September.
Taste of Amorino Strawberr y Camarosa:
Our strawberr y sorbet will literally melt in your
mouth as it contains a minimum of 58% fruit and
ver y little sugar to allow for a per fectly sweet
flavor with only a hint of acid. No coloring
agents or ar tificial flavorings are used.
Limon Femminello di Sorrento
Femminello Lemon Sorbet
The famously rich and tar t flavor of the oval
Femminello lemons has been renowned for
centuries. Wall paintings and mosaics in
Pompeii and Herculanum prove that these
lemons have been appreciated since the first
centur y AD.
Origin:
The Femminello lemons grow in Sorrento,
on the Amalfi coast. This variety has been
awarded the Italian “Protected Origin”
designation.
Taste of Amorino Lemon:
Intense but not overly tar t, this lemon flavor
contains all the characteristics of the fruit as
well as a unique and elegant taste.
Banana
Banana Sorbet
Frutto della Passione
Passion Fruit Sorbet
This passion fruit sorbet maintains its floral
flavor. This exotic berr y is a little piece of
heaven to all those who have tasted it.
Origin:
Originally from Brazil, passion fruit is now
cultivated in other tropical regions of the world
as well.
Taste of Amorino Passion Fruit:
Our passion fruit sorbet, with its vibrant
taste, contains hints of mandarin orange and
pineapple. It’s like eating the fruit itself.
Marscapone Miele e Noci
Marscapone with Honey and Walnuts
With its beautiful and rich yellow color, our
banana is picked only once it is ripe and
per fectly fragrant. This gelato flavor combines
a creamy smoothness with the delicate taste of
banana. It is a delightful mixture of sweet and
exotic.
To leave winter on a sweet note, our ar tisanal
gelato makers have created a flavor of
the month with a delicate and light taste:
mascarpone for its creaminess, honey for its
sweet taste and walnut ker nels for a little touch
of originality.
Origin:
As one of the most popular fruits, our Brazilian
bananas are characterized by a beautiful
yellow color and tender pulp that is a real treat
to the senses.
Origin:
Amorino Flavor of the Month
Taste of Amorino Banana:
All ingredients are combined to create this
delicious and soft flavor. We urge you to tr y it.
Taste of Amorino Marscapone Miele e Noci:
Sweet, delicate, and creamy.
Amorino Sizes
Piccolo
Piccola
Classica
Classico
Grande
Kid sizes
Grande
Gigante
Grandissima
Gelato Macaron Flavors
Mango (Mango)
Vaniglia (Vanilla)
Lampone (Raspberr y)
Caffè (Coffee)
Pistacchio (Pistachio)
Inimitabile (Unique)
Cioccolato Amorino (Amorino Chocolate)
Caramello (Caramel)
Gelato Cake Flavors
Rose (Vanilla and Inimitable on a
chocolate sponge base)
Delizia al Caramello (Vanilla with caramel
chips on a cocoa-hazelnut sponge base,
salted butter caramel sauce)
Cuore (Raspberr y sorbet and vanilla
gelato, raspberr y coulis, on an almond
sponge base with meringue center)
Laurettina (Bronte Pistachio and Amarena
gelatos on a pistachio sponge base)
Ovaletto (Passion fruit and mango sorbets
with meringue center)
Amorino Chocolates
Angelo
Gianduiotti
Fichi
Ricoper ti
Tar tufi
Fondente
Bocconcini di
Pasta Reale
Marrons
Glacés
Amorini
Liquirizia
Purissima
Other Amorino Products
Amorino serves ten flavors of hot chocolate, as well as cappucinos,
espressos, tea, and lattes
Another option is milkshakes made with gelato and milk, or the
Espresso Frappè, a house special
To snack on, there are crepes filled with a choice of jam, Gianduja,
chocolate, caramel or gelato, or waffles topped with the same. There
are also Focaccine, soft brioche buns filled with gelato.
Price List
COPPA PICCOLA
COPPA CLASSICA
COPPA GRANDE
COPPA GIGANTE
COPPA GRANDISSIMA
CORNETTO PICCOLO
CORNETTO CLASSICO
CORNETTO GRANDE
Cornetto KID
TO GO 1.16 PINTS
TO GO 2.32 PINTS
Extra Ice
Spatula Amorino
Espresso
Decaffeinato
Caffe Macchiato
Latte Macchiato Small
Cappuccino Small
Tea
Americano Small
1 Ficho Ricoperto
Gianduja Jar
Amarene Jar
Biscotti
Frappe
Panettone slice
Water
Soda
Coppa KID
Americano Medium
Focaccina
Coffee Staff
GIFT CARD $15.00
GIFT CARD $25.00
GIFT CARD $10.00
GIFT CARD $20.00
GIFT CARD $50.00
GIFT CARD $100.00
1 Marron Glace
1 Bocconcino
Liquirizia
Panettone Classico
Extra Shot
Plain Cornetto
GIFT CARD $30.00
GIFT CARD 35.00
GIFT CARD 40.00
Espresso Frappe
Extra APRICOT Jam
Extra Chocolate
Torta
Waffle
Extra Gianduia
Caffe Goloso
Affogato
Wafer al Gianduia
1 Gianduiotto
1 Tartufo
1 Bonbons
2 Bonbons
6 Bonbons
12 Bonbons
24 Bonbons
Latte Macchiato Medium
Cappuccino Medium
Hot Chocolate
$5.50
$6.75
$8.50
$9.75
$14.00
$5.50
$6.75
$8.50
$3.50
$15.00
$29.00
$3.25
$10.00
$2.25
$0.00
$2.50
$3.75
$3.75
$3.50
$2.25
$5.90
$14.50
$14.50
$5.25
$6.50
$4.25
$2.00
$2.50
$3.50
$3.50
$4.25
$1.00
$15.00
$25.00
$10.00
$20.00
$50.00
$100.00
$3.00
$5.90
$5.75
$24.90
$1.25
$0.50
$30.00
$35.00
$40.00
$7.50
$1.50
$1.50
$5.25
$4.25
$1.50
$3.50
$6.50
$8.50
$1.25
$1.50
$4.75
$6.50
$34.50
$59.75
$118.50
$5.00
$5.00
$5.50
1 Amorino
Crepe
Extra Caramel
CUBO
Cuoricino
CUORE
Delizia Caramello
Roses
LAURA
Cubetto
5 Marrons Glacés Clear
10 Marrons Glacés
Ovalino
OVALE
4 Bonbons
1 Fondente
1 Cubetto
Choc Topping
Hazel Topping
Caram Topping
Add Gelato
Exrtra STRAWB Jam
Amorino Recipe Book
Lauretta
Tiramisu
French Croissant
Apricot Croissant
Cream Croissant
Pain au Chocolat
Almond Croissant
Plain Doughnut
Regular Medium
Regular Small
Orange Juice
Thermal Bag L
Thermal Bag S
Regular Large
Macaron Lampone
Macaron Caffe
Macaron Cioccolato
Macaron Inimitabile
Macaron Mango
Macaron Pistacchio
Macaron Vaniglia
Macaron Caramello Salato
Latte Macchiato Large
Cappuccino Large
12 Macarons
24 Macarons
Laurettina
NOCCIOLINI
BALSAMIC (N20) 100ml
BALSAMIC N20 (250ml)
ORO BALSAMIC (200ml)
ORO BALSAMIC (500ml)
ORO BALSAMIC X2 (100ML)
NERA BALSAMIC (200ml)
NERA BALSAMIC (500ml)
ORO+ NERA BALSAMIC (200ml)
Apricot JAM
Fragola JAM
APRON
T-SHIRT short sleeves
T-SHIRT Long sleeve
HAT MALE
HAT FEMALE
$1.25
$4.25
$1.50
$49.00
$29.00
$49.00
$29.00
$44.00
$49.00
$29.00
$15.50
$34.50
$29.00
$44.00
$19.75
$0.90
$1.50
$0.75
$0.75
$0.75
$2.25
$1.50
$39.00
$29.00
$44.00
$2.75
$3.00
$3.00
$3.25
$3.25
$2.25
$2.25
$1.75
$2.50
$2.50
$2.00
$2.75
$2.50
$2.50
$2.50
$2.50
$2.50
$2.50
$2.50
$2.50
$5.75
$5.75
$28.50
$56.00
$44.00
$4.25
$35.00
$55.00
$70.00
$105.00
$85.00
$55.00
$75.00
$120.00
$12.50
$14.50
$29.50
$25.50
$29.50
$9.75
$9.75
SMALL TRAY
MEDIUM TRAY
LARGE TRAY
Ovaletto
ICE
Pandolce
CUBE DEGUSTAZION SMALL
CUBO DEGUSTQZION MEDIUM
SMALL BOX DEGUSTAZION
MEDIUM BOX DEGUSTAZION
COFFRET DEGUSTAZION BIG
6 Tartufi
14 Tartufi
20 Tartufi
20 Tartufi
44 Tartufi
4 cubetti
11 cubetti
12 cubetti
20 cubetti
22 cubetti
40 cubetti
Cremino unit
Box Almonds/Orangettes
SACHET DEGUSTAZION MEDIUM
SACHET SMALL DEGUSTAZION
8 Gianduiotti
16 Gianduiotti
17 Gianduiotti
32 Gianduiotti
34 Gianduiotti
63 Gianduiotti
4 cremini
12 cremini
15 cremini
20 cremini
30 cremini
40 cremini
10 Marrons Glacés
16 Marrons Glacés
32 Marrons glacés
18 fondente
30 fondente
37 fondente
vaso piccolo orangettes
vaso piccolo almonds
box marron glace 33
With lid
Granita S fragola
Granita S limone
GRANITA L FRAGOLA
GRANITA L LIMONE
Ham & Cheese
granita S limone
granita S fragola
granita S mandarino
GRANITA L LIMONE
GRANITA L FRAGOLA
GRANITA L MANDARINO
$49.50
$59.50
$74.50
$29.00
$0.00
$2.75
$19.50
$49.50
$37.50
$49.50
$74.50
$15.50
$27.50
$34.50
$24.50
$79.50
$9.50
$21.50
$29.50
$46.50
$37.50
$84.50
$1.50
$49.50
$29.50
$17.50
$14.50
$24.50
$14.50
$39.50
$27.50
$69.50
$7.50
$27.50
$19.50
$44.50
$36.50
$77.50
$34.50
$49.50
$84.50
$17.50
$27.50
$14.50
$19.50
$19.50
$89.50
$0.00
$3.75
$3.75
$4.75
$4.75
$5.95
$3.75
$3.75
$3.75
$4.75
$4.75
$4.75
Amorino US Locations
Amorino
Amorino
Amorino
Amorino
Amorino
Amorino
Amorino
Amorino
Amorino
Amorino
New York University Place (open)
New York Chelsea (open)
Boston (opening in March)
Chicago (opening in April)
Houston (opening soon)
San Francisco (opening in June)
Cor te Madera (open)
Beverly Hills (open)
Las Vegas Town Square Kiosk (open)
Las Vegas Premium Outlet Store (opening in May)