Photo - Premiere Show

Transcription

Hair • Nails • Dayspa • Business
Taking Beauty To The Next Level
Greater Columbus
Convention Center
Columbus, Ohio
Earn 8 hours
of CEUs
in just 2 days!
Register
on or before
August 22nd
for a $20 savings!
Photo: John Paul Mitchell Systems
Photo: WHITE SANDS
Photo: Biomaris
Photo: ibd
Show Preview
Show Hours
Sunday, October 11 • 9a - 6p
Monday, October 12 • 9a - 5p
Beauty Industry Professionals Only
photo: John Paul Mitchell Systems
Show Dates & Hours
October 11 • 9a – 6p
October 12 • 9a – 5p
Registration Prices
Special Registration (by August 22)
Professional
$55
Student
$30
Show Location
Greater Columbus Convention Center
400 North High Street
Columbus, OH 43215
Advance Registration (by October 10)
Professional
$65
Student
$30
Register
on or before
August 22nd
for a $20 savings
Beauty Classic:
your loyal source for continuing education in hair,
nails, skincare, and business
Artist Highlights
Stephanie Kocielski
John Paul Mitchell Systems
As Artistic Director for Paul Mitchell, Stephanie travels the world educating hairdressers in the
latest haircutting, coloring, and styling techniques, as well as inspiring them with her infectious
laugh and joie de vivre.
David Velasco
Trade Secrets of a Haircolor Expert
With over 30 years experience in the field of hairdressing, David has become one of the
industry’s leading authorities and is the creator of the world’s first Home Study Course in the Art
of Haircolor, “Trade Secrets of a Haircolor Expert”
Trent Day
A.R.T./ Liquid Style
Trent’s career extends over 14 years which includes leading teams of over 160 educators
throughout the US and Canada, creating and setting standards for the industry by defining
them through the visual presentations of the shows, publications and education sessions.
Ivan Zoot
Andis
Famously known for developing Andis’ revolution cutting system, Ivan has the notion of
economy of motion, as he calls it, to assist stylists in cutting hair faster while maintaining
technical quality and customer service.
Mike Karg
KARG
Straight from Switzerland, Mike is an electric educator and spokesperson who thrives on
teaching hairdressers with his groundbreaking techniques to help raise them to the next level of
hair cutting artistry.
Earn 8 hours
of CEUs in just 2 days!
4 Easy Ways to Purchase Tickets
1. ONLINE www.beautyclassicshow.biz
2. FAX or MAIL registration form on page 27
3. CALL 800-335-7469 or 407-265-3131 (9a – 5p EST, M-F)
4. VISIT a local authorized registration outlet (listing on page 27)
All sales are final. No refunds will be issued. Any lost, forgotten, misplaced or stolen
registrations will have to be repurchased.
CEU Class Sign Up
To sign-up for classes, you must visit www.beautyclassicshow.biz and from Attendee menu
select “Register Now.” Print out your Class Schedule immediately!
Sign Up Early to confirm your seat! Deadline: Friday, October 2nd
EDUCATION
Business Forum ................... 20-21
Center Stage............................. 4-5
Dayspa & Esthetics ....................18
Extensions & Weaves .................17
Global Texture ............................16
Hair Education........................ 6-13
Nail Education ...................... 22-23
SCHEDULE
OF EVENTS
Sunday & Monday
Schedule ....................... 14-15
WORKSHOPS
Hands-On ...................................24
PARTICIPATING
COMPANIES ........ 19
GENERAL
INFORMATION
CEU Class Sign Up .....................26
Coupons ....................................25
Frequently Asked Questions ......26
Registration Form ......................27
Registration Outlets ...................27
HOTEL & TRAVEL
INFORMATION
Directions, Transportation
& Parking ............................28
SPECIAL EVENTS
Dance Party ................................19
Center Stage
presented by Paul Mitchell Ohio
Featuring Stephanie Kocielski
Six Figures Collection
Schedule
Take control of your business! The Six Figures collection a creative collaboration from Paul Mitchell superstars
includes six salon friendly techniques that deliver valuable tools you can put to work immediately in your salon
to increase revenues and boost your artistic edge.
Sunday
Inspire your creativity and raise revenues to new heights with intense red color formulations and innovative
cutting techniques. Learn how to create vibrant splashes of fiery color and achieve the perfect hue for guests
who want reds with extra oomph.
10-10:50a
11-11:50a
Mantra
12-12:50p
KARG, Inc. New York
1-1:50p
Keune
2-2:50p
Saint Charles International
3-3:50p
Liquid Style/A.R.T.
Finish fast with Paul Mitchell® Pro Tools and two new time-saving essentials from the Express Style®
Category. NEW Hot Off the Press™, and NEW Fast Form™ high-speed stylers will get you to the finish line
faster and deliver flawless results your guests will love.
Sun & Mon 10 – 10:50a
Monday
10-10:50a
11-11:50a
Keune
Liquid Style/A.R.T.
12-12:50p
KARG, Inc. New York
Featuring Trent Day
1-1:50p
Mantra
2-2:50p
3-3:50p
Liquid Style/A.R.T.
Liquid Style has been developed for the professional salon. Our focus is on preventing heat damage from the
overwhelming use of today’s hi-tech styling tools. With over 3 years of research and development, Thermal
Q Complex was created. Heat Shield and Thermal Q Complex will give everyone the confidence to create any
hair style with any heat appliance desired.
Join Trent Day as Liquid Style is committed to a long-term relationship with professional hair stylists. Utilizing
your input in the development, creation, and testing of Liquid Style products enables us to provide the most
innovative and professional products for you and your clients. We know that in the world of hair care, the
professional stylist drives our industry.
Sun & Mon 3 – 3:50p
4
presented by North Coast Salon Systems
KARG Inc. New York
Keune
Featuring Mike Karg
Featuring Regan Peek & Ramon Walker
The KARG Dry Hair Cut
Azure
Mike Karg, creator of the KARG DryHairCut philosophy, celebrates the 7th Anniversary of
KARG Inc. New York. Designer of the
wildly successful KARG SHEARS, Karg and his team will demonstrate state-of-the-art
methods he developed to break new barriers and design bold, modern hair structures.
KARG thrives on teaching hairdressers his groundbreaking techniques to improve their
haircutting artistry.
This session isn’t just about hairstyling, it’s about a new way of cutting hair. Learn the
methods that can help you build a clientele or start booking $100+ haircuts.
Sun & Mon 12 – 12:50p
Raised in the salon industry by parents who are salon owners and
Keune National Artisans, the beauty industry is in Regan’s blood.
From the edginess of Blend, to an in depth knowledge of Keune color
chemistry, Regan brings a fresh approach to every presentation. As a master colorist,
cutter, and makeup artist, Regan believes “It is every aspect of a look that creates the
perfect finish.”
Ramon is a fusion of old world classic and new world avant-garde. He brings more
than 20 years of experience and a family history of international showmanship to the
stage. Fluent in English and Spanish, both influence a flair for the spectacular. You will
be amazed at the speed and artistic ability of his flawless work. A salon owner and
International Artisan with Keune Haircosmetics, his presence is in constant demand.
With this duo you are bound to leave with a fresh approach on the latest Azure trends
by Keune.
Sun 1 – 1:50p & Mon 11 – 11:50a
Featuring Greg Saint Charles
The Power of Seven
Discover the journey in finding the seven points in every haircut that will maximize your
finished look by giving it incredible volume, movement and the most well balanced style
support you can achieve. It’s fast and efficient and a great way to introduce your clients
to a new method of cutting that will maximize your dollars and is sure to keep your
clients coming back for more.
Sun & Mon 2 – 2:50p
Mantra Haircare
Featuring The Mantra Artistic Team
Now more than ever clients are demanding more bang for their buck. The Mantra
Design Team will challenge hairdressers with creative cutting and styling techniques
that are easily understood and salon friendly. This experience will not only educate
but also inspire and motivate us to step out the box and offer our clients something
different. Mantra has dedicated itself to providing an exceptional product line sold
EXCLUSIVLEY in salons that will not break the bank.
We will be introducing designs for the upcoming fall season and beyond. A combination
of creative cutting and styling techniques will be featured including:
• Wet and dry cutting
• Razor cutting
• Texturizing
• Finish work
Sun 11 – 11:50a & Mon 1 – 1:50p
photo by Kleisch Photography
5
Hair Education
Keune Haircosmetics
Haircutting
Featuring Rachelle King
Featuring Regan Peek and Ramon Walker
Check out this new collection of haircuts showing the diversity of hair show cutting
that is salon friendly. Rachelle’s creative energy will have you pumped to go back
to the salon!
Rm E170-171• Sun 9 – 10a & Mon 1 – 2p
Blonding
Featuring Jessica Frye and Bonnie Goodner
Don’t let all your blondes walk out looking the same! Find out when, why and how
to use toners to personalize every guest. Learn simple highlighting techniques that
will keep guests in the salon and away from coloring their own hair.
Rm E170-171 • Sun 11a – 12p & Mon 9 – 10a
Formal Finishes
Featuring Kim Chamblin
Kim brings a fresh, unique touch to formal and not so formal finishing. Learn
beautiful, elegant and artistically inspired looks that are salon friendly.
Rm E170-171 • Sun 1 – 2p & Mon 11a – 12p
Cut & Color
Featuring Stephanie Kocielski
Take control of your business! The Six Figures Collection is a creative collaboration
from Paul Mitchell superstars including six salon friendly techniques that deliver
valuable tools you can put to work immediately in your salon to increase revenues
and boost your artistic edge.
Rm E170-171 • Sun 3 – 4p
6
The name of the Trend Collection “AZUR” reflects the ambiance
created in the photography of the professional fashion models and
stills of the Côte d‘Azur in the south of France. Fascinating exotic
places full of glamour, like Cannes and Nice. Glamour by day...
Glamour by night…
Chic by Night
The glitz and intrigue of night time on the sophisticated French Riviera has inspired
the looks of the “Collection de nuit”. Sculpted architecture of the classic style,
redone to expose harmonious shades of color, spells out glamour and attention.
Rm D130 • Sun 11a – 12p & 3 – 4p
Mon 9 – 10a & 1 – 2p
800.335.7469
www.beautyclassicshow.biz
Each class = 1 CE credit
presented by J Beverly Hills of Ohio
J Beverly Hills
Featuring J Beverly Hills Associate Education Team
We invite you to experience a session of J Beverly Hills design techniques focusing
on teaching the concept of J Beverly Hills hair design.
• Utilizing a haircut collection as a basis in which to share the nuances of
balance, contrast and harmony. Discover how to design a cut that is ideal for
each client
• Find the balance between technique and artistry and learn advanced styling
application and advanced J Beverly Hills product usage
The J Beverly Hills associate education team has combined years of knowledge
with our signature style and technical skills. J Beverly Hills approach to hair is
working with the natural texture of hair, not against it in creating styles with soft
simple lines; creating cuts that are imperfectly perfect.
J Beverly Hills Associate Education Team is passionate and enthusiastic about
sharing their knowledge with fellow stylists – you!
Keratin Complex Smoothing
Therapy by COPPOLA
Featuring Keratin Complex Team
FREE Look and Learn Certification
Classes Available in English and Spanish
Come join the Keratin Complex Team and get certified to turn a $350 investment
into a $5,000 return! Keratin Complex Smoothing Therapy will give your clients
straight, smooth and sexy hair resulting in healthier profits for your salon!
Don’t miss out on this wonderful opportunity to learn how to:
• Transform the lives of your clients
• Maximize salon revenues
• Increase referral business
• Turn slow days into profitable days with this revolutionary smoothing system.
The science of smooth relaxed hair.
*No CEU’s available for this exhibit demo
Exhibit Floor Education • Sun 9a – 6p & Mon 9a – 5p
Rm D40 • Sun & Mon 10 – 11a, 12 – 1p & 2 – 3p
Sun ONLY 4 – 5p
7
Hair Education
KARG Inc. New York
Mantra Hair Care
Featuring Mike Karg
Featuring The Mantra Artistic Team
Now more than ever clients are demanding more bang for their buck.
The Mantra Design Team will challenge hairdressers with creative
cutting and styling techniques that are easily understood and salon
friendly. This experience will not only educate but also inspire and
motivate us to step out the box and offer our clients something
different. Mantra has dedicated itself to providing an exceptional
product line sold EXCLUSIVLEY in salons that will not break the bank.
In photo above
Top Row:
Brian LaManna - Director of Education
Pete Packard - Academy Director
Scott Gargiulo - Creative Director
Bottom Row:
Kyle Remmington - Artistic Team
Jessica Lape - Artistic Team
We will be introducing designs for the upcoming fall season and beyond. A
combination of creative cutting and styling techniques will be featured including:
• Wet and dry cutting
• Razor cutting
• Texturizing
• Finish work
The Mantra Design Team will discuss some of the myths about diversion and give
hairdressers solid solutions to the problem.
The KARG DryHairCut
Mike Karg, creator of the KARG DryHairCut philosophy, celebrates the 7th Anniversary
of KARG Inc. New York. Designer of the wildly successful KARG SHEARS, Karg and his
team will demonstrate state-of-the-art methods he developed to break new barriers
and design bold, modern hair structures. KARG thrives on teaching hairdressers his
groundbreaking techniques to improve their haircutting artistry.
This session isn’t just about hairstyling, it’s about a new way of cutting hair. Learn
the methods that can help you build a clientele or start booking $100+ haircuts.
Now launching the KARG SHEAR K-11 Royale and the KARG UNPLUGGED DVD Vol. 6
Rm D130 • Sun 9 – 10a & 1 – 2p
Mon 11a -12p & 3 – 4p
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photo by Kleisch Photography
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Liquid Style / A.R.T.
Featuring Trent Day
Featuring David Velasco
Liquid Style has been developed for the professional salon. Our focus is on preventing
heat damage from the overwhelming use of today’s hi-tech styling tools. With over
3 years of research and development, Thermal Q Complex was created. Heat Shield
and Thermal Q Complex will give everyone the confidence to create any hair style
with any heat appliance desired.
Join Trent Day as Liquid Style is committed to a long-term relationship with
professional hair stylists. Utilizing your input in the development, creation, and testing
of Liquid Style products enables us to provide the most innovative and professional
products for you and your clients. We know that in the world of hair care, the
professional stylist drives our industry.
Advanced Research and Technology has developed some of the most unique and
time saving styling appliances in the industry. From the Technology of Japan with the
GLAM pdq to the ‘Hip to be square” thermal brushes, and the amazing A.R.T. flatirons
watch Trent Day work magic into his presentation with tools from A.R.T.
David will present this system that will teach you:
• How haircolor really works
• How to get great gray coverage every time
• How to create exotic brunettes that won’t turn red
• Formulation secrets for amazing redheads
• How to produce incredible single process blondes
Rm D131 • Sun 11a – 12p
How to Create “Amazing Redheads”
Learn the “Tricks of the Trade” that true haircolor masters use to ensure that the
redheads they produce stay looking great day after day, week after week with minimum
fading and superior shine.
Rm D131 • Sun 3 – 4p
Great Gray Coverage
In today’s world of aging baby boomers, learning to achieve GREAT GRAY COVERAGE is
the single most important haircolor service you can offer. However, getting good gray
coverage is the biggest haircolor problem that hairdressers face today.
Rm D131 • Mon 11a – 12p
Stunning Double Process Blondes
Learn everything you need to create beautiful double process blondes with confidence.
• Understanding bleachers and toners at a deeper level
• Doing bleach-outs on previously tinted or highlighted hair
• Eight color corrective procedures for DPB
Rm D131 • Mon 3 – 4p
9
Hair Education
Product Club
Featuring Greg Saint Charles,
Celebrity Stylist, CEO and Founder
Featuring Adrienne Rogers
The Rock and Roll Bob and Contour Cutting
iFoil in Color
All new for 2009, it’s the Rock and Roll Bob. This method of haircutting is a
new and exciting, fresh approach to a classic haircut. The classic Bob haircut is
traditionally pulled together with a series of geometric lines. With the Rock and Roll
Bob, we remove all the straight lines and replace them with curves and contours
ending up with an entirely new shape and method of haircutting.
Contour Cutting is our signature method of layering. It allows you the freedom
and creativity to shape and contour the layers by following the head shape. It
will eliminate all the points that add weight to the cut as well as creating a more
proficient way of cutting.
As the owner of Hush salon in Philadelphia, Adrienne Rogers is the Senior
Colorist at Cutler Salon in NYC and the National Technical Training Director for
Product Club. In this class, Adrienne shares her experience and knowledge that
will have you looking at your career as a colorist and haircolor in a whole new
way. Join Adrienne to discuss several topics including:
• The importance color plays in our everyday lives
• What she believes leads to success as a colorist
• The importance of professionalism
This class incorporates adaptations of techniques from the iFoil in Color DVD.
Both techniques allow for customization so you can really produce something
that is individualized for each client.
Rm E151 • Sun & Mon 11a – 12p & 3 – 4p
Rm D131 • Sun & Mon 9 – 10a & 1 – 2p
Andis
Sahag Workshop NYC
Featuring Ivan Zoot
Featuring Thomas Clancy & A.J. Everett
Time is money. The professional beauty industry has always based compensation on productivity.
Ivan Zoot will help you make more money, build your client base and have more fun.
Once again, Ivan has raised the bar by breaking all three of the Guinness World Haircutting
Records. Ivan has developed the Andis revolution cutting system, the notion of economy of
motion, as he calls it, is to assist stylists in cutting hair faster while maintaining technical quality
and customer service.
Up Close and Clippered
Andis will be presenting the latest and best in clipper cutting, up close and personal, on stage
in the Andis mini floor theater at the Andis booth. This is the place to see the tips, tricks and
techniques that will help you master the world of clipper cutting. Fades, flat tops and tapers
will be explained and demonstrated. Long hair, layers and texture cutting will be explored and
experienced as only Ivan Zoot, Andis director of education and training can do it. Return to your
shop with the skills and confidence to change your clipper cutting forever.
Exhibitor Floor Information • Sun 9a – 6p & 9a – 5p
No CEU’s
available for this
exhibit demo
Dry Haircutting
John Sahag spent thirty seven years creating and perfecting his Dry
Haircutting technique. Dry haircutting is about creating something
magical… It’s a very personal and intimate experience. As a result,
cutting hair dry allows us to find the shape that’s perfect for each
individual. The creativity to find hair’s inner shapes must come from
your eye as a craftsman.
Thomas Clancy, top stylist from the “Sahag Workshop NYC” and John Sahag
Education Director and National Sahag Educator, A.J Everett are here to share the
refinement and culture of Dry Cutting technique, including:
• Proper body position and stance
• How to prepare the hair for the dry cut using the flat iron
• Proper use of the comb
• Which types of scissors to use
• Instruction on how to transform a wet shear
into a dry shear
Different techniques will be discussed on how to
sculpt all shapes of hair and the final session will
demonstrate how to style a finished dry hair cut.
This is an experience that will be educational,
pleasant and fulfilling.
Rm E150 • Sun & Mon 11a – 12p
Sun ONLY 3 – 4p
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ESBI International
Featuring Nuccio & Cheryl Basilisco
and the ESBI Artistic Team
The Color Zone
Inspiration, creativity, individuality, it’s all about color. The ESBI International Artistic
Teams color techniques are imaginative and will:
• Keep you proficient with color
• Introduce new marketing ideas
• Learn new color techniques that will place you at the
top of your game
• Inspire you to step out of your box
Rm E151 • Sun 1 – 2p
Fast Forward Designs
.Are you showing originality in your work, with creativity and passion? Learn trends
of today with condensed cutting and dry detailing techniques that will help you bring
your cutting to an edge. Learn up styling techniques that will show you how and
where to begin to create an image. With both they are blueprints to success.
Rm E151 • Mon 1 – 2p
BKB Consultants
& Styles, LLC
Featuring Belinda K. Baker
Ionic Ceramic Fusion
How many of you enjoy the latest and greatest technology? Some upgrade your technology
as often as it changes others change only when you need to or have a problem. This analogy
is true for your clients as well. Clients desire the latest and greatest technology, tools and
techniques for their hair care also. Ionic Ceramic Fusion Styling System allows you to provide
a systematic approach towards providing the latest and greatest ionic technology to provide
healthy hair results for weaves, natural, chemically treated and hard to manage multicultural
hair.
Join BKB Consultants’ International Creative Director and CEO Belinda K Baker as she
incorporates inspiration education.
• Understanding Hydration
Steam Therapy Treatment
• Producing Healthy Hair
• Maintaining and styling
options for weaves
• Transitioning process from relaxed to natural hair
• Ionic Flat Iron styling secrets
Rm D232 • Sun & Mon 1 – 2p
All-Nutrient
Jeffrey Paul’s Restoring Beautiful Hair
Preparations for Perfect Hair Color
Building a Successful Women’s Hair
Replacement Business
Featuring Tony Difraia
Join All-Nutrient as they teach the art of communication with clients. Topics include:
• All necessary client information as well as products being used and medical
history
• Clarification, the vital first step to the perfect expected haircolor result
• Natural level evaluation to demonstrate the proper method of finding your clients
natural level
Room D131Rm
Sunday
• 11a
D235&•Monday
Sun & Mon
11a– –12p
12p
Creating the Perfect Haircolor
Class will cover the following topics:
• Explain the level of lift and their relationship to developers
• Timing the haircolor process
• Common myths and mistakes made in the haircolor sector
• Covering resistant gray hair
• What is needed for perfect coverage and longevity of
haircolor when working with gray
Room D131 Sunday
& Monday
3 – 34p– 4p
Rm D235
• Sun & •Mon
Featuring Jeffrey Paul
More than 1/3 of American women ages 28-55 are worried
about some degree of hair thinning or loss and over 25 million
are experiencing some type of hair loss. Not to mention the
great desired millions who want more hair through extensions.
• Business blueprint of Women’s Hair Thinning and Loss in
your Salon
• Knowing the Women’s Market
• Solutions & Marketing for Women’s Hair Thinning & Loss
Rm D235 • Sun & Mon 9a – 10a
Wigs for Kids: Helping Children Look Themselves and
Live Their Lives
Did you know that it takes between 15-30 donated ponytails to
create one beautiful hair system? Or that large percentage of
salons cut or package the donated ponytails incorrectly? Join
Jeffrey Paul, Founder of Wigs for Kids, a non-profit organization,
to become certified to cut Wigs for Kids ponytails in your salon
and help the thousands of children who suffer from hair loss
each year.
Rm D235 • Sun & Mon 1 – 2p
11
Hair Education
Studio 728
Featuring Teresa Reagor
Teresa, owner of Salon 728, wants to help
all clients and stylists develop skills that will
enable them to enjoy their inner and outer beauty. With
10 years of Licensed Cosmetology experience she has
created multiple courses on color and spoken at various
schools.
On the Level…Hair Color Skills for
Salon Survival
Join Teresa as she will start you on a path towards
exhibiting a stronger professional image by establishing
important formulating and hair color corrective skills
while learning how to exude confidence. Become part
of an interactive hair color lecture with the use of “hair
scenario” posters. Each scenario will encourage you to
think beyond your normal hair coloring process. Explore:
• Awareness to client sensitivity
• Establish foundation of advanced color skills
• Create appreciation and desire to continue and
maintain your education
Innovations Today
Bonika Shears
Featuring Rodney Barnett,
Certified Trichologist
Featuring Nikita Smith
Introduction to Trichology
“ARISTO-CUT” Freestyle Cutting
Did you know?
• Between 35 to 50 million American men and women
suffer with hair loss everyday
• 2 out of 8 clients fall into this category
• Most stylists recommend a Dermatologist, when this is
a service you could provide
Would you like to treat hair breakage, thinning hair,
receding hair lines, baldness, or scaly scalps? If you have
clients that suffer with these disorders, then this class is
a must for you.
Nikita Smith will guide you through the maze of free style
cutting techniques including:
• Australian point cutting
• Speedy Squeeze cuts
• 3-Layered Texture System
• Sea-Shape Hair Flow and more
Know how to select the right cutting tools based on your
cutting style, hand size and desired outcome. If you cut
hair, you don’t want to miss this class.
Rm E151 • Sun 9 – 10a
Join Rodney to:
• Focus recognizing hair and scalp disorders
• Learn the use of a digital viewer scope
• Become a certified trichologist
Rm E150 • Sun & Mon 9 – 10a & 1 – 2p
Rm 160B • Sun & Mon
9 – 10a & 1 – 2p
Provens
Instructional Institute
Featuring Joyce Provens
As the Director of the Provens Instructional Institute, Joyce
is experienced as a licensed cosmetology and barber for
over 20 years. She has been accredited by the State of
Ohio to provide continuing education.
Clipper Class Using Barber
Techniques
This class is designed to be filled with fun, excitement and
knowledge while including:
• Changes in Ohio law
• Ohio State Board of Cosmetology laws
• Review of up to date sanitation rules
• Clipper cut demonstrations featuring clipper skills
Rm D30 • Sun & Mon 12 – 1p
Sun ONLY 4- 5p
Amy Colvin Concepts
Featuring Amy Colvin
Prominent stylist and hair designer Amy Colvin created the
Fool Proof Updoing© method and has been teaching stylists
for over 9 years. This method to doing hair up “takes
the guesswork out of your updos”. With over 20 years of
industry experience, Amy’s education style is dynamic and
exciting.
Up Do Your Updos
What makes your updos better than the place down the
street? It’s the little things that you know about doing
updos that they never learned. Today’s market is all about
outdoing anyone else in service. We expect good service
for the value of our money.
This high energy class will teach you some little things
that will make your updo ability better than anyone else.
You will be able to “up do” your
updos and outdo your competition.
Learning should be fun and not
just a job. Have fun while learning
current trends by attending this
presentation.
PROVENS EARN MORE CEU’S
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Rm D30
• Sun
& Mon 10 – 11a & 2 – 3p
EDUCATION FOR THE STATE OF OHIO. IN-SALON CLASSES
NOW
AVAILABLE
CLIPPER CUTTING
USING BARBER TECHNIQUES
Earn 4 CEU’s State Board Approved
Every other Sunday
REVIEW FOR
SALON MANAGEMENT TESTING
Earn 8 CEU’s State Board Approved
Offered on Mondays
Both classes offered Jan. 12 & 26, 2009.
presented by PWAI, LLC
F
ZipA Foil
B
Featuring Marsha Russell
F
Hair Foiling from Z to A
S
Master hair foiling without the struggle. Enhance your
application skills and open your world to unlimited creativity.
Conquer the art of short hair foiling, men’s foiling, angular
placement and inverted foiling. Learn the latest in custom
color cocktailing and evaluating your client’s true coloring
needs. Turn your foiling business into profits and expand your
client base.
• Understand the tools of the trade
• Push foils to the line, without going over
• Experiment with new technology
• Multiple effects with foil placement
• Placing foils only where you see them
• Full effects using less than 10-foils
• Mixing custom color solutions using all products
• Learn the latest in evaluating your client and
understanding their needs:
• Marketing to Men • Strategic pricing
Rm E160B • Sun & Mon 11a – 12p & 3 – 4p
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Sue Beck Currie
Geoff Persson
Dawn Souders
Haircutting Techniques
Classic Men’s Grooming
Color and Dry Cutting Techniques
Sue Beck Currie is the owner and Creative Director of
Salon Beck. Sue has worked with Scott Cole, Global Artistic
Director and Linda Yodice, Co-Artistic Director for Color
for Paul Mitchell, ColorCutting USA, Vidal Sassoon, Trevor
Sorbie, Toni & Guy and many others in her career. Sue has
provided editorial for Mademoiselle, Good Housekeeping,
Italian and Australian Vogue as well as Canadian Marie
Claire magazines. Having been responsible for education,
technical skills, motivation and goal setting for a multisalon group, Sue’s passion for education will be present in
her class.
Join Sue for her haircutting class focusing on techniques
acquired from working with the best in the business. She
will leave you motivated and inspired.
Rm D10 • Sun & Mon 10 – 11a & 2 – 3p
Former American Crew National Educator and Stage artist
Geoff Persson brings his experience in men’s grooming
to the stage. Geoff conveys a modern attitude to men’s
haircutting while expressing his individuality. The rules
are no longer the rules…just guidelines. Stage cuts and
presentation models will be a blend of time honored
classics along with a distinctly modern attitude.
His classic men’s haircutting class gives you the basics to
build your men’s business in the salon and to help set you
up for the foundation to move into advanced techniques.
Bring an open mind and be ready to take back to the
salon tools to work smarter behind the chair, not harder!
Rm D10 • Classic Men’s Grooming
Sun & Mon 12 – 1p
Rm D20 • Sun & Mon 12 – 1p
Sun ONLY 4 – 5p
Rm D10 • Advanced Men’s Cutting
Sun 4 – 5p
For Instructors
For Instructors
Bonika Shears
Milady
Featuring Bonnie Megowan
Featuring Louis Mattassi
Shearology
Teaching Essential Business
for Success
Why are some shears so expensive? Is it always worth it to
pay more? You will learn the following from internationally
renowned scissor expert, Bonnie Megowan of Bonika
Shears:
• How to select shears based on your cutting personality
and hand size
• Introduction to specialty shears and texturizing shears
and their uses
• Simple shear repair and maintenance
• How to shop for quality shears.
Rm E151 • Mon 9 – 10a
As a Hairdresser, Salon Owner, Beauty School Owner
and Educator, Dawn has been in the Beauty Industry for
18 years. She is a Columbus native and works in Upper
Arlington. Join Dawn in this class to:
• Discuss salon friendly color techniques including Gray
Coverage and Multi-Dimensional Color in one step
• Discover dry cutting finishing techniques to give you
the perfect cut
In this program, we offer ideas and solutions for
teaching your students how to communicate with their
customers. Learn the best methods to guide them to
effectively recommend services and retail products.
Focus will be on:
• Building clinic floor traffic
• Increasing retail sales
• Doubling chemical sales
• Finding and filling client needs
• And much more
Rm D232 • Sun & Mon 9 – 10a
For New Professionals
Amanda Stephens
Doing hair in the real world is scary. Classes
on the basics are hard to find. Join Amanda as she shares
with you her haircutting and color techniques to make
cutting and coloring easier.
Haircutting
• Simple ways to make men’s haircuts easier-keeping
it tight along the hair line
• Simple techniques on blending long layers
• Texturizing techniques and rules to obey in order to not
put holes in your haircuts
• The Consultation - how easy it is to communicate with
your client
• Product retail and how to sell products to your clients
to keep them coming back indefinitely
Rm D20 • Sun & Mon 10 – 11a
Hair Color
• Simple weave technique
• Simple ways to get blended highlights and lowlights
• Talking about toners and how they will ALWAYS benefit
you
• Product retail and how to sell products to your clients
to keep them coming back indefinitely
Rm D20 • Sun & Mon 2 – 3p
13
Class
Registration
Register online & instantly
print your class schedule
See pages 2 & 26
for details
Sunday Classes
START
9:00 AM
END
10:00 AM
9:30 AM
11:30 AM
10:00 AM
11:00 AM
11:00 AM
12:00 PM
14
12:00 PM
1:00 PM
COMPANY NAME
BeautySuperStars.com
Bonika Shears
DiGrigoli Seminars
CLASS TITLE
Secrets of Creating Your Dream Team
ARISTO-CUT Free Style Cutting
Conquer the Ultimate Battles in
Business
Innovations Today
Jeffrey Paul's Restoring Building a Successful Women's Hair
Beautiful Hair
Kassidy's Salon ManHow to Set Up & Run Your Business
agement Consulting
from the Front Desk
Mantra
MD Beauty Business
Come Chat: Bulding Your Portfolio
Consultant Group
& Image
Milady
Teaching Essential Business for Success *Instructor Class
Nancy King Heupel/
Pedicure Safety
SCEC, Inc.
Paul Mitchell
Haircutting with Rachelle King
Precision Nails
Waterless Spa Pedicures
Product Club
iFoil in Color
SO.CAP.USA Hair
Extensive
Extensions
Spa Techniques Training Gloves? Masks? Double Dip or Not?
& Consulting
Studio 728
Salon Survival
The Edge
The Line Series
SIMPLICITY Hair Exten- Make More Money in Less Time
sions
Amanda Stephens
New Professionals: Haircutting
Techniques
Amy Colvin Concepts
Up Do Your Updos
Keratin Complex
FREE Look and Learn Certification
Smoothing Therapy by
Coppola
Paul Mitchell
Service Building Opportunities with
Heather Walter
Sue Beck Currie
Akzentz
Akzentz Gel Basics
All-Nutrient
Preparation for Perfect Haircolor
Dave Ray International Breaking the Laws of Color
Empowering You
Go Profit! No Loss!
John Amico Hair Care
How to Beat the Competition and
Increase Profits During Tuff Times
Keune
Chic by Night
LeChat Nail Care
Nail Art Made Easy Using Color Gels
Products
and Acrylics
MediNail Learning
Options to Set Yourself Apart and
Center
Above Your Competition
Milady
10 Profit Points Every Salon/Spa
Professional Should Know
Paul Mitchell
Blonding with Jessica Frye & Bonnie
Goodner
Sahag Workshop NYC
Dry Haircutting
Saint Charles InterThe Rock & Roll Bob and Contour
national
Cutting
SCEC
Advanced Esthetic Devices and Practices – The Line between Medicine
and Beauty
Stars Weaving &
Fire & Ice: The Transformation of
Replacement
Natural Tresses
Top Secret Haircessory Taking Your Retail to a Whole New
Level
Trade Secrets of a
Haircolor Expert
Twist & Curves
Flat Twist Corkscrew Ponytail
ZipA Foil (by PWAI, LLC) Hair Foiling from Z to A
Dawn Souders
Geoff Perrson
Classic Men's Grooming
Keratin Complex
Coppola
Paul Mitchell
Take Home with Heather Walter
Provens Instructional
Clipper Class Using Barber TechInstitute
niques
*No CEUs available for these classes
LOCATION
E160A
E151
D144-145
START
1:00 PM
END
2:00 PM
E150
D235
D140-141
D130
D242-243
D232
D240-241
E170-171
D244-245
D131
E161A
D230-231
E160B
E161B
D132
D20
1:30 PM
3:30 PM
2:00 PM
3:00 PM
D30
D40
E162
D10
D240-241
D235
E160A
D140-141
D144-145
3:00 PM
4:00 PM
D130
D242-243
D244-245
D142-143
E170-171
E150
E151
D230-231
D232
E161A
D131
E161B
E160B
D20
D10
D40
4:00 PM
5:00 PM
E162
D30
5:00 PM
6:00 PM
COMPANY NAME
BKB Consultants &
Styles
Cinderella Hair
DiGrigoli Seminars
ESBI International
Innovations Today
Intaglio
CLASS TITLE
$ecrets of the Millionaire Stylists
Booked Solid!
The Color Zone
Skin Rejuvenation & Professional
Peels
Jeffrey Paul's Restoring Wigs for Kids: Helping Children Look
Beautiful Hair
Themselves and Live Their Lives
Kassidy's Salon ManThe 3 Reasons Why Every Business
agement Consulting
Can Fail
Mantra
MD Beauty Business
Learn the ABC's of the Nail Business
Consultant Group
Milady
Salon and Spa Culture!
Nancy King Heupel/
Electric Filing
SCEC, Inc.
Paul Mitchell
Formal Finishes with Kim Chamblin
Precision Nails
The Ideal Client
Product Club
iFoil in Color
Studio 728
Salon Survival
The Edge
The Line Series
New Concepts Hair
Lacefront
Goods
Amanda Stephens
New Professionals: Haircolor
Techniques
Amy Colvin Concepts
Up Do Your Updos
Keratin Complex
Coppola
Paul Mitchell
Building Your Salon Identity with
Heather Walter
Sue Beck Currie
All-Nutrient
Backscratchers Salon
Glass Glaze - Fiberglass & Silk Wrap
Systems
System
BKB Consultants &
Weaving Exclusively: Leveraging the
Styles
Innovation of Commercial Hair
Depilève
Waxing Workshop
Dave Ray International Mind Your Business
DiGrigoli Seminars
Booked Solid!
Empowering You
Charge With Confidence, Charge
Your Worth
ESBI International
Searching for Successful Changes
Forever French Nail
Carving out for a Pink and White Gel
Systems
or Acrylic Fill
Keune
Chic by Night
LeChat Nail Care
Products
and Acrylics
Paul Mitchell
Cut & Color with Stephanie Kocielski
Sahag Workshop NYC
Dry Haircutting
national
Cutting
Stars Weaving &
Replacement
Natural Tresses
Trade Secrets of a
How to Create Amazing Redheads
Haircolor Expert
Twist & Curves
Dawn Souders
Geoff Perrson
Advanced Men's Cutting
Keratin Complex
Coppola
niques
Kassidy's Salon ManThe Top 10 List to Succeed in
agement Consulting
Business
LOCATION
E160A
D232
E161A
D144-145
E151
E150
D230-231
D235
D140-141
D130
D242-243
D142-143
D240-241
E170-171
D244-245
D131
E160B
E161B
D132
D20
D30
D40
E162
D10
D235
D240-241
E161A
D230-231
E160A
D144-145
D140-141
D142-143
D244-245
D130
D242-243
E170-171
E150
E151
D232
D131
E161B
E160B
D20
D10
D40
D30
D140-141
Class
Registration
Register online & instantly
print your class schedule
See pages 2 & 26
for details
Monday Classes
START
9:00 AM
9:30 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
END
COMPANY NAME
10:00 AM BeautySuperStars.com
Bonika Shears
DiGrigoli Seminars
CLASS TITLE
Secrets of Creating Your Dream Team
Shearology *Instructor Class
Business
Innovations Today
Jeffrey Paul's Restoring Building a Successful Women's Hair
Beautiful Hair
Kassidy's Salon ManHow to Set Up & Run a Business for
agement Consulting
Booth Renting
Keune
Chic by Night
MD Beauty Business
Come Chat with Me
Consultant Group
Milady
Teaching Essential Business for Success *Instructor Class
Nancy King Heupel/
Top 10 Practices to Protect Nail
SCEC, Inc.
Professionals
Paul Mitchell
Blonding with Jessica Frye & Bonnie
Goodner
Precision Nails
Book Smart
Product Club
iFoil in Color
SO.CAP.USA Hair
Extensive
Extensions
Spa Techniques Training Gloves? Masks? Double Dip or Not?
& Consulting
Studio 728
Salon Survival
The Edge
The Line Series
11:30 AM ESBI International
Condense & Structure Cutting
11:00 AM Amanda Stephens
New Professionals: Haircutting
Techniques
Amy Colvin Concepts
Up Do Your Updos
Keratin Complex
Coppola
Paul Mitchell
Service Building Opportunities with
Heather Walter
Sue Beck Currie
12:00 PM All-Nutrient
Preparation for Perfect Haircolor
Extreme Powder Glaze System
Systems, Inc.
Dave Ray International Breaking Rules of Color
Empowering You
Go Profit! No Loss!
LeChat Nail Care
Products
and Acrylics
Mantra
Milady
Double Your Color Business in 30
Days
Paul Mitchell
Formal Finishes with Kim Chamblin
Precision Nails
Greening Your Nail Salon
Sahag Workshop NYC
Dry Haircutting
national
Cutting
SCEC
Advanced Esthetic Devices and Practices – The Line between Medicine
and Beauty
Stars Weaving &
Replacement
Natural Tresses
Top Secret Haircessory Taking Your Retail to a Whole New
Level
Trade Secrets of a
Great Gray Coverage
Haircolor Expert
Twist & Curves
1:00 PM Dawn Souders
Geoff Perrson
Classic Men's Grooming
Keratin Complex
Coppola
Paul Mitchell
Take Home with Heather Walter
niques
2:00 PM BeautySuperStars.com $ecrets of the Millionaire Stylists
BKB Consultants &
Styles
*No CEUs available for these classes
LOCATION
E160A
E151
D144-145
START
END
COMPANY NAME
Cinderella Hair
DiGrigoli Seminars
ESBI International
Innovations Today
Intaglio
E150
D235
D140-141
D130
D242-243
D232
D240-241
E170-171
D244-245
D131
E161A
D230-231
E160B
2:00 PM
3:00 PM
E161B
D132
D20
D30
D40
3:00 PM
E162
D10
D235
D240-241
E160A
D140-141
D144-145
D242-243
D130
D142-143
E170-171
D244-245
E150
E151
D230-231
4:00 PM
CLASS TITLE
Booked Solid!
Fast Forward Designs
Skin Rejuvenation & Professional
Peels
Jeffrey Paul's Restoring Wigs for Kids: Helping Children Look
Beautiful Hair
Themselves and Live Their Lives
Kassidy's Salon ManSo Now You’re a Business Owner,
agement Consulting
Booth Renter
Keune
Chic by Night
MD Beauty Business
Learn the ABC's of the Nail Business
Consultant Group
MediNail Learning
Center
Milady
Salon and Spa Culture!
Nancy King Heupel/
Top 10 Secrets to Great Nails
SCEC, Inc.
Paul Mitchell
Haircutting with Rachelle King
Product Club
iFoil in Color
Studio 728
Salon Survival
The Edge
The Line Series
Amanda Stephens
New Professionals: Haircolor
Techniques
Amy Colvin Concepts
Up Do Your Updos
Keratin Complex
Coppola
Paul Mitchell
Building Your Salon Identity with
Heather Walter
Sue Beck Currie
Akzentz
Akzentz Gel Basics
All-Nutrient
BKB Consultants &
Weaving Exclusively: Leveraging the
Styles
Innovation of Commercial Hair
Depileve
Dave Ray International Mind Your Business
Empowering You
Your Worth
ESBI International
Forever French Nail
Carving Out for a Pink and White Gel
Systems
or Acyrlic Fill
LeChat Nail Care
Products
and Acrylics
Mantra
national
Cutting
Stars Weaving &
Replacement
Natural Tresses
Trade Secrets of a
Stunning Double Process Blondes
Haircolor Expert
Twist & Curves
LOCATION
E161A
D144-145
E151
E150
D230-231
D235
D140-141
D130
D242-243
D244-245
D142-143
D240-241
E170-171
D131
E160B
E161B
D20
D30
D40
E162
D10
D240-241
D235
E161A
D230-231
E160A
D140-141
D142-143
D244-245
D242-243
D130
E151
D232
D131
E161B
E160B
E160B
D232
E161A
Sign Up Online for CEU Classes!
D131
E161B
E160B
D20
D10
D40
E162
D30
E160A
D232
To sign-up for classes, you must visit
and from Attendee Menu select “Register Now.”
• Print Out Your Class Schedule Immediately!
• Sign Up Early to Confirm Your Seat!
Deadline: Friday, October 2
See page 26 for details.
15
Global Texture
The Edge
John Paul Mitchell
Systems
Featuring Andrea Cheese and
The Edge Styling Team
The Line Series
Featuring Kim Thomas
A New Twist on Texture
Paul Mitchell’s Kim Thomas takes the mystery
out of relaxer and permanent wave services with
practical principles and techniques that are easy
to apply in the salon. Whether you’re adding curl
with Permanent Waves or smoothing it out with
The Relaxer™, Paul Mitchell has the products and
support you need to make every texture client a
triumph.
Exhibit Floor • Sun 9a – 6p & Mon 9a – 5p
No CEU’s
available for this
exhibit demo
Our goal is to educate a generation of new hairstylist
and refresh and re-inspire our fellow colleagues in
the industry. The Edge Styling Team is a team of
hairstylists, formed by hairstylists for hairstylists.
Our team is headlined by six entrepreneurs, led by
renowned hairstylist Andrea Cheese.
6 Stylists, 6 Point of Views, 1 Goal with over 100 years
of experience combined “The Edge” Styling Team
will bring you a plethora of techniques and education
with their platform work and classroom presentations,
where they will reveal the secrets of:
• The Line Series Cutting
• Same day relaxing and permanent coloring
• The back bar
• Salon presentation and ticket building techniques
Prepare to be taken to the edge of the new wave in our
industry by a team of professionals that know what it
takes to become cover stylists for major publications.
Rm E161B • Sun & Mon 9 – 10a & 1 – 2p
800.335.7469
Twist & Curves
Featuring Maria Thompson
A native of London, England, Maria specializes in
elegant styles for the busy woman on the run. Her
styles are designed to take 2-3 hours to create and 1560 minutes to take out. You can view Twist & Curves’
styles at www.twistandcurves.com or www.myspace.
com/twistandcurves.com.
Want to learn something new and exciting; something
different to offer your clients and increase your earning
potential at the same time? Then allow International
Master Braider & Educator Maria Thompson to show
you how to complete this Flat Twist Corkscrew Ponytail
in less than an hour. Learn how to:
• Create a base for the
ponytail
• Attach ponytail with
proper pin placement
• Make your corkscrews
This style is a great summer
look that transitions from
daytime to evening with ease.
Your clients will love the time
it takes for you to have them
in and out looking like an
Empress!
Rm E161B • Sun & Mon 11a – 12p & 3 – 4p
Stars Weaving &
Replacement
Dave Ray International
Featuring Dave Ray
Featuring Miki Wright
Featuring Tajuana Hughes
Breaking the Laws of Color
$ecrets of Creating Your Dream
Team!
Natural Tresses
Celebrity stylist for MTV Sweet 16 and having worked
with BET Awards, join Tajuana as she shares the
elements of natural tresses.
• Consultations
• Understanding types of texture and density
• Breakdown of natural strands without chemicals
• Instructions on maintenance
• Comb out method for natural hair
• Proper tools
Rm D232 • Sun & Mon 11a – 12p & 3 – 4p
Are you afraid of doing color? Especially on textured
or sensitized hair? Are you confused by terminologies
such as tones, hues, levels, depth, warmth, cool,
ash, hollow, translucence and the likes? Dave Ray,
master colorist, will share with you his true and tried
experiences to master and execute this art form. Color
does not have to be a challenge. You can make it a
pleasure while increasing your income.
Rm E160A • Sun & Mon 11a – 12p
Mind Your Business
Join “The Beauty Surgeon”, a well sought after hair
care specialist and entrepreneur, as he and his team
share with you quite candidly how to manage your
business to make it more profitable.
No more Mom & Pop operations.
They are a thing of the past. His
bestseller, “Mind Your Business”
is an entrepreneurial business
reference guide intended to make
you more lucrative and legal.
Rm E160A • Sun & Mon 3 – 4p
16
Have you ever asked yourself “Where are all the
good stylists?” If yes, then this is the class for you.
Join Salon Business Coach, Miki Wright, as she
shares the:
• Secrets of how to “grow your own” talent
• Unique ways to find stylists that your competition
never thought of
• 5-step Hiring Process
Rm E160A • Sun & Mon 9 – 10a
Have you ever felt like becoming a great stylist with
clients lined up to see you? As a “booked solid”
Hair Designer, Miki is dedicated to giving stylists a
“Game Plan” for Success!
• Set targets and goals
• Find and attract new clients
• Keep your clients for life
Extensions & Weaves
800.335.7469
Top Secret Haircessory
SIMPLICITY
Hair Extensions
BKB Consultants &
Styles, LLC
Featuring Jessica Chaney
Featuring Belinda K. Baker
Featuring Denise Rossouw,
Founder & Creator
Make More Money in Less Time*
Weaving Exclusively: Leveraging
the Innovation of Commercial Hair
Taking Your Retail to a Whole New
Level
Today’s women change their hair as often as she changes
shoes. How do you satisfy these needs? With Simplicity Hair
Extensions!
Extensions are the fastest growing segment of the beauty
industry; they have gone from a fashion accessory to an
accessible way of changing your looks.
• Requires no sewing, weaving, heat or glue
• Application in less than ½
hour
• You do not have to purchase
any fancy machines or
equipment
• Comfortable and carefree;
will not damage hair
Your clients can have the gorgeous hair they have always
wanted and you can expand
your extension business and
profitability as simple as 1-2-3.
See pp. 24 for Simplicity workshop!
Exhibit Floor • Sun 9a - 6p & Mon 9a – 5p
No CEU’s
available for this
exhibit demo
New Concepts
Hair Goods
This class explores advance weaving techniques that will
help you create signature styles just like Beyonce, Mary
J. Blige, Tara Banks, and other high profiled celebrities.
Take part in this approach to learning techniques that are
excellent for those experiencing alopecia or your clients who
simply desire to change their looks.
Techniques Include:
• Lace Front options and applications
• Niche Weaving with crochet
techniques
• Seamless Weave with no glue
or thread
• Net Weaving patterns and
techniques
• Braiding patterns and techniques
• Strand by Strand Infusion
• Custom Quick Weave
• Commercial Integration
• Custom Wig
Don’t miss this incredible opportunity to have a hands
on class with one of Hollywood’s top celebrity stylists.
Come and meet Denise Rossouw founder and creator
of Top Secret Haircessory. She will educate you on an
incredible product to boost both stylist and salon profits.
Adding fullness and thickness to fine and limp hair in a
snap is something everyone desires. Give your clients
the instant transformation and make them look years
younger. It’s what so many celebrities have kept a
secret for years!
Rm E161A • Sun & Mon 11 – 12p
Cinderella Hair
SO.CAP.USA
Featuring Nona Marie
Featuring Sandy Donafee
Join Nona and learn the benefits of added length, volume,
non-chemical highlights and custom blending. Learn the
proper pricing, application, maintenance and removal.
Extensions require regular maintenance with repeated
visits to the salon, making
them a great way to build
client loyalty and increase
salon profits.
EXTENSIVE
Featuring Veronica Forbes
Lacefront
The Lacefront is Hollywood’s Secret. Originally made for
the movie industry, the Lacefront systems have become
the latest in modern hair replacement. The Lace is invisible
to the eye and the hair appears to be growing from the
scalp, even with up-close scrutiny.
See pp. 24 for New Concepts Hair Goods workshop!
Exhibit Floor • Sun 9a - 6p & Mon 9a – 5p
No CEU’s
available for this
exhibit demo
Sandy Donafee, Cleveland Magazines Hair Extensionist
of the Year for 2007, will be demonstrating SO.CAP.
USA newest products EXTENSIVE. EXTENSIVE is a new
and innovative professional hair extension application
from SO.CAP.USA Hair Extensions. These 100% human
hair extensions simply adhere temporarily to your
clients natural hair, sealed with a special iron and easily
removed with EXTENSIVE Remover Solvent.
There are many benefits to this new professional
EXTENSIVE System. Using a quick, easy and semipermanent application process by SO.CAP.USA Hair
Extensions, this extensions option provide a harmless,
long-lasting and reliable attachment that allows new
length, volume, texture, highlights and haircolor for any
client! The best thing about these extensions- they are
reusable!!!
Rm E161A • Sun & Mon 9 – 10a
AFTER
17
DAYSPA & Esthetics
800.335.7469
Spa Techniques Training & Consulting
Intaglio
Featuring Janet McCormick
Featuring Tonya Elder
Janet is well written in the beauty industry with over 300 highly respected articles in trade
magazines as well as 2 books. She is a licensed and experienced Esthetician and Manicurist,
and has achieved the CIDESCO Diploma, an award respected world-wide in the esthetic
community. Janet is the owner of Spa Techniques, a consulting and training firm, and coowner of Medinail Learning Center, an online training program to train manicurists to work
for physicians and podiatrists.
Skin Rejuvenation and Professional Peels
Gloves? Masks? Double Dip or Not?
Wear gloves, don’t wear gloves, wear masks, don’t wear masks. And OH NO, goggles, that
is going way too far! Skin care professionals need to know what the final word is on these
topics and who has the authority to say what goes? Plus…solve the question of double
dipping or not? Join this class and learn the answers to all your questions…as well as:
Learn how to master the natural resilience of the skin by stimulating youthful regeneration
through a combination of in-spa professional treatments coupled with home use products.
Tonya Elder has been affiliated with Intaglio Skin Care for the past 8 years and continues
to own and operate Center Of Attention Day Spa in Florida. This is a class for dedicated
skin care professionals taught by an active spa owner who is dedicated to the wellness of
her own clients.
Rm D230-231 • Sun & Mon 1 – 2p
• Who is an at-risk client
• How to work with them safely
• Attracting new clients ‘because you care’
Leave with the information on how to attract an entirely new set of clients that no one else
has thought to attract!
professional
skincare
Rm D230-231 • Sun & Mon 9 – 10a
SCEC
Depilève
Featuring Kevin D. Heupel
Kevin is one of the foremost experts in the area of professional licensing, making him a
popular speaker and presenter at regulatory conferences throughout the United States.
Having served as an Assistant Attorney General, Kevin has represented professional licensing
boards and agencies. He has also served as general counsel to several allied health
professions.
Advanced Esthetic Devices and Practices – The Line
between Medicine and Beauty
Where is the regulatory line between esthetics and medicine? With estheticians expanding
into chemical peels, microdermabrasion and lasers, the risk of liability increases. One wrong
move and you could lose your livelihood.
• Learn applicable rules so you don’t cross the line before you buy products and machines
which you can’t use and could cost your license
• Know how the FDA classifies esthetic devices in order to protect your clients
Rm D230-231 • Sun & Mon 11a – 12p
18
Waxing Workshop
This is an in-depth Depilatory Waxing Workshop with an emphasis on speed and technique.
• Learn facial, bikini and large area waxing
• Get answers to existing problems you may have with waxing
• See demonstrations on the rules of waxing with detailed advanced instructions on
speed waxing
• Discover tips on how to do a waxing consultation to help increase your waxing business
Rm D230-231 • Sun & Mon 3 – 4p
s
MD Beauty Business Consultant Group
MediNail Learning Center
Migi Cosmetics
Milady
Moroccanoil
New Concepts Hair Goods, Inc.
PMT/Permark
Precision Nails
Product Club
Provens Instructional Institute
R.E.M. Spring
Ram Products, Inc./ Forever-French Nail
Systems
RevitaLight
SCEC/Nancy King Heupel
Sensei Shear Systems
SIMPLICITY Hair Extensions
SO.CAP.USA Hair Extensions
Spa Techniques Training & Consulting
Stars Weaving & Replacement
Studio 728
Sue Beck Currie
The Edge
Top Secret Haircessory
Twist & Curves
Worcester Reading
ZipA Foil (by PWAI, LLC)
Plus Many More . . .
Participating Companies subject to change
List as of July 13, 2009
After
Party
Sunday
Oct 11th
18 & Over Welcome
Doors open @ 8 pm
No Cover Charge
Drink Specials!
www.sugar -bar.net
e.
A.R.T./ Liquid Style
Akzentz
All-Nutrient
Amanda Stephens
Amy Colvin Concepts
Andis Company
Atlas Wholesale/ Johnny B.
Backscratchers Salon Systems
Barbara Black Productions
Betty Oh
BKB Consultants & Styles
Bonika Shears
Cinderella Hair
Colours of Joy, Inc.
Cortex International
Crown Brush Company
Cutting Edge Shear
Dashing Diva Professional
Dawn Souders
Dennis Bernard, Inc.
Depileve
Diamond Towel & Supply Co.
DiGrigoli Seminars
Empowering You
ESBI FLH International
Falcon International Group, INC.
Florida Shears
Forever French Nail Systems/Ram
Products
Geoff Perrson
Global Best Beauty Trading, Ltd.
Hair Publications
Innovations Today
Intaglio
Iredale Mineral Cosmetics
J Beverly Hills
Jaco Distributer, Wholesale Dayspa
Supplies
Jeffrey Paul Restoring Beautiful Hair
John Sahag
KARG Inc. New York
Kassidy’s Salon Management
Consulting
Keratin Complex Smoothing Therapy
by COPPOLA
Keune
KMC - Dashing Diva
LeChat Nail Care Products
Liquid Style/ A.R.T.
Magazine Service Outlet/
CMS Holland
Mantra
19
Business Forum
Milady
Kassidy’s Salon
Management Consulting
Featuring Louis Mattassi
Featuring Ken Cassidy
Featuring Heather Walter
How to Set Up & Run Your Business
from the Front Desk
For owners, managers, receptionists, coordinators,
commission-based or rental businesses.
• Focus on what you want from your front desk
• Manage the manager and the receptionist
• The art of interviewing…going to the next level
Rm D140-141 • Sun
9 – 10a 9 – 10a
Room D140-141
Sunday
The 3 Reasons Why Every Business
Can Fail
For current or prospective owners and managers.
• Realize why the lack of structure whether Legal, Profit
or Managerial can cause your business to fail
• Learn how to implement a solid foundation with
employees or renters
• Don’t be among the 10,000 + salons and spas that
have gone out of business
Rm D140-141 • Sunday
Sun 1 – 2p 1 – 2p
Room D140-141
The Top 10 List to Succeed in
Business
For owners moving locations, remodeling or starting a
new business.
• Hear the top 10 common, costly mistakes owners
make over and over again
• Get ahead of the competition financially and
emotionally
• Learn 10 steps to build a successful foundation
Room
Rm D140-141 • Sunday
Sun 5 – 6p
D140-141
5 – 6p
How to Set Up & Run a Business for
Booth Renting
Including IRS and Most State Guidelines
Learn why 90% of all booth rental salons, spas and their
booth renters are operating illegally and could not pass an
IRS audit, state audit or survive a court hearing.
For owners, managers & renters.
• Discover 6-7 ways to produce additional income legally
• Learn a management structure to guide and direct your
business to be successful
Rm D140-141 • Monday
Mon 9 – 10a 9 – 10a
Room D140-141
So Now You’re a Business Owner,
Booth Renter
For all professionals considering becoming a booth renter
or mini salon owner.
• Learn why you should have a lease
• Discover what is in that lease, how it will protect you
and why you want to sign it
• Operate your business more profitably, and save on
taxes
Rm D140-141 •Monday
Mon 1 – 2p 1 – 2p
Room D140-141
20
John Paul Mitchell
Systems
10 Profit Points Every Salon/Spa
Professional Should Know
Service Building Opportunities
How many of you have a budget? How many of you
work more than 40 hours behind the chair and have
no time for marketing, meetings, reviewing financials?
Join this course and learn to assess 10 areas in the
business that effect profit.
• Study, choose and charge your worth
• Understand the relationship between profit and
productivity
What service marketing opportunities are you missing? The wash house, the color bar and the tool bar
are an opportunity to distinguish yourself as a service leader as well as market your services. These
areas increase revenues, assist in client upgrades
and increase client loyalty.
Rm D142-143 • Sun 11a – 12p
Room D142-143
Take Home
Salon / Spa Culture!
Do you have a culture that is attractive and magnetic?
Do you have people bragging about where they work?
Come learn how to create a culture in your salon and
spa that makes you win!
• Learn what stops your culture
• Discover systems to grow your culture
• Start leading from facts, not emotion
Rm D142-143
& Mon
– 2p
Room D142-143
Sunday•&Sun
Monday
3 –14p
Double Your Color Business in
30 Days
Learn techniques that successful stylists are using to
increase their color services, keep their clients and
make more money in less time.
• Uncover ‘color’ opportunities
• Build a ‘fashion forward’ focus
• Brand yourself as a color expert
• Attract more hair color clients to your salon
Room D142-143
Monday 11a
– 12p
Rm D142-143
• Mon
11a – 12p
Rm E162 Rm
Sun E162
& Mon• •Sun
10 &– Mon
11a 10 – 11a
Go beyond retail and offer guests a way to bottle
their salon experience with Take Home. By changing
the dialogue and the way you look at retail, your
salon can increase revenues and build loyal customers. Maximize your sales and put Take Home to
work for you. Discover systems that will help you to
control inventory and make retailing work for your
salon.
Rm &E162
Mon 12 – 1p
Rm E162 Sun
Mon••Sun
12 –&1p
Building Your Salon Identity
What is your WOW factor? Learn how to celebrate
your salon’s greatest strengths that set you apart
from the rest.
Rm &E162
Rm E162 Sun
Mon••Sun
2 –&
3pMon 2 – 3p
800.335.7469
DiGrigoli Seminars
ESBI International
Featuring Paul DiGrigoli
Featuring Nuccio Basilisco
Featuring John Amico, Jr.
Business
How do you turn fear into power? Master the key
elements of leadership and bounce back in tough
times! For salon and spa owners & managers.
• Hire smarter and fine tune your thinking habits
• Make changes to become better than average
• Discover the power of purpose
Rm D144-145 • Sun & Mon 9 – 10a
Booked Solid!
How many clients do you need? Learn the secrets
to winning the race for new clients and keeping your
schedule booked solid. For stylists, estheticians, nail
technicians, booth renters and new professionals.
• Choose where you work wisely
• Master your craft with education
• Promote yourself through effective networking
• Keep your customers from becoming bored
It’s been 7 years since Nuccio started his quest to share
his vision with the beauty industry. Since then thousands
have heard and changed not only how they do business,
but also saw a change in their lives. For years so many of
us have gone from show to show expecting a magic pill
that will change everything around us. As time goes on
we realize that we are still doing the same thing but yet
expecting different results.
With Nuccio’s innovative and spiritual philosophy you will
realize that you’re the magic pill you’ve been looking for!
Come and experience what thousands of people have
come to find out about themselves and how they have
become leaders in salons, schools, corporations, families
and in their own lives. You won’t want to miss this class!
Room D144-145
Sunday•&Sun
Monday
3 –3 4p
Rm D142-143
& Mon
– 4p
Rm D144-145 • Sun 1 – 2p & 3 – 4p
Mon 1 – 2p
Join John while he shares 60-minutes filled with
valuable information and great take away value.
Whether you are big or small, one stylist or a large salon
owner, John will open your eyes and teach you how
make money in a down economy.
• Take advantage of growing your business while
others are thinking about closing
• Learn the methods, systems and programs some
of the smartest owners in the industry have used just
this year, resulting in terrific percentages of growth
and profits
John has worked with numerous savvy salon
professionals over the last year with many being up
10% to 20%! Hear these stories, as well as many more
to be shared from John’s experience of being the former
CEO of 175 salons and now the President of Share the
Wealth Of Knowledge.
Rm D144-145 • Sun & Mon 11a – 12p
Empowering You
Featuring Dave Ray
Featuring Deb Hunt
Featuring Miki Wright
Dave Ray aka “The Beauty Surgeon” is an
International Award Winning Stylist, Educator and
Platform Artist. Dave has been formally trained by
the gurus such as Thomas Hayden, John Atchison,
Pivot Point, Vidal Sassoon, DCU, the lates Jim
Williams and Olive Lee Benson.
Go Profit! No Loss!
Secrets to Creating Your
Dream Team!
Mind Your Business
Join “The Beauty Surgeon”, a well sought after hair
care specialist and entrepreneur, as he and his team
share with you quite candidly how to manage your
business to make it more profitable. His bestseller,
“Mind Your Business” is an entrepreneurial business
reference guide intended to make you more
lucrative and legal. You
will also learn to use color
techniques to generate
more income. You cannot
afford to miss this class.
In this class you will learn ways to increase your service and
retail sales and have a team that is happy to work for your
company! Learn what systems are needed for the success
of your company, your team and yourself.
• Maximize each client potential
• Setting clear expectations
• Tracking success
Rm D140-141 • Sun & Mon 11a – 12p
Your Worth
Open your eyes and learn your true value! In this class we
will look at what a client is “really” paying for, as well as
how to provide exceptional service and earn exceptional
wages.
• Learn what you are really worth
• Discover the power of complements
• Examine how and when
to raise prices
Rm D140-141 • Sun & Mon 3 – 4p
Have you ever asked yourself “Where are all the
good stylists?” If yes, then this is the class for you.
Join Salon Business Coach, Miki Wright, as she
shares:
• Secrets of how to “grow your own” talent
• Unique ways to find stylists
• 5-step hiring process
Rm E160A • Sun & Mon 9 – 10a
Have you ever felt like becoming a great stylist with
clients lined up to see you? It can feel that way
at times and no one knows better than Miki. As a
“booked solid” Hair Designer, she is dedicated to
giving stylists a “Game Plan” for Success!
• Find and attract new clients
• Keep your clients for life
21
Nail Education
Featuring
Jaime Schrabeck, PhD.
Nancy King Heupel/
SCEC, Inc.
Backscratchers
Salon Systems, Inc.
Featuring Nancy King Heupel
Featuring Leaha Franks
Waterless Spa Pedicures
Pedicure Safety – Facts Not Fiction
Glass Glaze – Fiberglass &
Silk Wrap System
Precision Nails
Spa Pedicures are hotter than ever, but so is the
controversy surrounding foot spa safety.
• Provide extraordinary spa pedicures without the
hassle and expense of a foot spa
• Learn the newest products and procedures to
protect the health and safety of your clients and
yourself
• Work cleaner and smarter than your competition
• Save time and reduce costs to make more
money
• Attract more clients with the safest and best
pedicures possible
Room D244-245Sunday
9 –•10a
Rm D244-245
Sun 9 – 10a
The Ideal Client
Lost any clients recently? Offering discounts and
freebies will attract clients, but not ones you can
depend on. Your business needs loyal clients
who make your services a priority. Building that
exclusive clientele begins when you respect yourself
and value your clients.
• Communicate your salon’s uniqueness to
potential clients
• Schedule clients a year in advance
• Reward clients without giving away the salon
Room D244 –Rm
245
Sunday 1•–Sun
2p 1 – 2p
D244-245
Book Smart
Time is money, or at least it should be. Weather
you’ve just finished school, or have been working
for years, your appointment book controls when and
how you work and how much money you’ll earn.
Learn essential steps to:
• Build and fill your ideal schedule
• Eliminate late cancellations and no shows
• Utilize technology for greater efficiency
Room D244-245
Monday 9•–Mon
10a 9 – 10a
Rm D244-245
Greening Your Nail Salon
In this challenging business climate, being lean
and green will sustain both your business and the
environment. Evaluating how your business impacts
the environment is not only the right thing to do, it’s
the smartest thing you can do. Greening your nail
salon can reduce costs and attract more clients.
• Understand the chemicals and resources utilized
in your salon
• Move beyond recycling to reducing
consumption
• Develop safer and more effective alternatives to
standard beauty practices
Rm D244-245 • Mon 11a – 12p
22
Confused about what to buy for pedicure safety? Learn:
• What are Biofilms?
• What is the Build-up in pedicure spas?
• What do you need to do to be safe and compliant?
• Correct steps to avoid fines and lawsuits
You will learn to reduce the risk of infection to your clients
and protect yourself from the spread of disease while
maintaining your credibility as a nail professional.
Rm Sunday
D240-241
Sun 9 – 10a
Room 240-241
9 – •10a
AEFM Electric File Safety
Take the mystery out of buying a machine, choosing the
right bit and more! Don’t be scared to use a drill – using
one properly can save time and make you more money!
• Buying the machine
• Choosing the right bit
• Safety tips to avoid damage
Rm D240-241
Sun 1 – 2p
Room 240 - 241DSunday
1 –• 2p
Top 10 Practices to Protect Nail
Professionals
Nancy will provide her Top 10 Practices to protect you and
your business.
• Avoiding fines and citations
• Updates on state rules
• Protect your clients health and safety
• Learn when to refuse service
• Doing your part to keep your practices ‘green’
• Building your future
• Spend your money wisely
• Taking charge of your business
• Protect yourself from lawsuits and much more!
Don’t miss this class – your future depends on it!
Rm D240-241
Room 240-241D
Monday 9•–Mon
10a 9 – 10a
10 Secrets to Great Nails
Learn the top 10 secrets to creating and maintaining great
salon nails and staying on schedule. Topics include:
• Tips about what products to use
• Shortcuts for application of UV gels
• Acrylics
• Pink and Whites
• Nail maintenance secrets
• Manicures
• Pedicures
• Electric Files
Don’t miss this valuable opportunity to build your business
while improving your work.
D240-241
Room 240 –Rm
241D
Monday 1• –Mon
2p 1 – 2p
Wrap systems revolutionized by the beauty industry over
20 years ago. The true original Glass Glaze was created
by 1984 and is still the #1 fiberglass wrap system. This
nail system is stronger and more flexible than traditional
liquid and powder – yet is thinner and looks very natural.
This nail system also offers your clients natural looking
nails without the use of harsh primers or monomers;
therefore, non-damaging to the natural nail. Learn the
step-by-step process used to apply the best fiberglass/silk
system available today.
Rm D240-241 • Sun 3 – 4p
Extreme Powder Glaze System
Extreme Powder Glaze System combines the best of resin
technology with the best of acrylic. A healthier alternative
to traditional acrylic systems, Extreme uses no primers or
no monomers. The results:
• Less damaging
• No harsh odor
• Very little filing
• Strong and durable
• Results in 30 minutes
Come learn the latest application techniques on this
easy-to-use system.
Rm D240-241 • Mon 11a – 12p
800.335.7469
LeChat
Nail Care Products
MediNail Learning
Center
Featuring Yvette Holt
Featuring Janet McCormick
and Acrylics
LeChat is revolutionizing the nail industry. Come learn
the easy way to do nail art using color gels and acrylics.
Enhance your skills and profits with our innovative systems
for natural and artificial nails. LeChat has the simplest
product applications, exceptional customer service, superb
education and competitive prices.
Rm D242-243 • Sun & Mon 11a – 12p & 3 – 4p
Times are tough and new clients are rare. Learn some
new methods to bring new clients to your nail table
and to become considered the nail technician and the
salon or spa to go to for purchasing nail services. Also,
learn about a never before considered opportunity for
nail technicians to learn the skills needed to work for
physician or podiatrists – just like the estheticians –
performing cosmetic nail services on their healthy but
at-risk patients who normally cannot go to salons and
spas for their nail care.
Rm D244-245 • Sun 11a – 12p
Mon 1 – 2p
Dashing Diva Professional
Dashing Diva Professional will be demonstrating their
exciting new product line, including natural Gelife, French
Wrap, French Tipped and Virtual French.
Gelife UV Soak Off Gel system with organic essentials and
Calcium Salt prevents the natural nail from losing its own
calcium and moisture content. Flexible and Healthy natural
nails every time.
French Wrap ultra thin French white decoration. Perfect
every application.
French Tipped Nails - nail extensions tips that do not
require any blending before applying overlays. The clear
well portion allows for adjustable nail bed placement.
Our Virtual French Nails -full
cover custom fit French Nail
that allows you to achieve a
perfect French look in under
20 minutes.
No CEU’s
available for this
exhibit demo
Exhibit Floor • Sun 9a – 6p & Mon 9a – 5p
Forever French
Nail Systems
Featuring Holly Ratta
MD Beauty Business
Consultant Group
Featuring Kerry Webber
Akzéntz Gel Basics
Featuring Maisie Dunbar
Carving Out for a Pink and White
Gel or Acrylic Fill
Learn what bits to use, and how to correctly carve out
and fill in the free edge of an acrylic or gel nail without
burning your clients. Learn when and how to strip down
gels or acrylics. This class will teach you tricks to make
your job easier!
Akzéntz
An excellent opportunity to start working with gels.
We will demonstrate Akzentz Gel Polish and Gel
Manicures and Gel Pedicures. Students will receive
basic information on Gel manicures and pedicures,
and how to increase their service offering with the
addition of these services to their menu.
Rm 240-241 • Sun 11a – 12p & Mon 3 – 4p
Rm D244-245 • Sun & Mon 3 – 4p
Come Chat with Me
Come let me help you master the art of
freelancing:
• Design a portfolio for success
• The do’s and don’ts of freelance and the
compensation
• Creating a look book, resume building and what to
have in your case for a photo shoot
• The difference between a portfolio and a scrapbook
Rm D242-243
• Sun
& Mon 9 – 10a
Room D242-243
Sunday
9-10a
Learn the ABC’s of the Nail Business
Learn how to build a very successful Nail Business with
Celebrity nail, makeup and body therapist Maisie Dunbar.
Have you considered leaving the nail industry because you
lack the income? Having challenges developing your nail
department? I will show you how to:
• Hire right
• Build a “Fast Forward Powerful” front desk
• Sell experience – not service
• Inventory control
• How to grow and benefit from your business
• How to make 100k – 150k per year
• The importance of client retention, asking for the
business, using the tools you have and prebooking
Rm D242-243
Sun & Mon 1 – 2p
Room D242-243
Monday• 1-2p
23
Hands-On
Workshops
SEATING IS LIMITED! Paid show admission is REQUIRED to
register. Workshop Registrations are non-refundable and are
only available through Premiere Show Group.
3 Easy Ways to Register for Workshops:
• Complete registration form on page 27 of brochure
• Call 800-335-7469
• Visit www.beautyclassicshow.biz
hair cutting
ESBI International
Featuring Nuccio Basilisco & Cheryl Basilisco
and The ESBI Artistic Team
Condense & Structure Cutting
This is where it all begins! ESBI International presents this training class that will focus on the
latest trends in haircutting. Trends are here today and gone tomorrow, so this hands-on class
will take you beyond application and share steps to success by mixing cutting techniques with
a business philosophy that will brand your cutting skills. You will learn discipline haircutting,
structured designs without disruption, condensed cutting methods and dry detailing techniques.
ESBI educational program will change your outlook on cutting and position your mind to a new
way of thinking.
For technical questions regarding this workshop,
please contact ESBI International at 330-722-6678
Workshop Prices
$150 On or before Oct 10
$175 Day of Show
Each workshop = 2 CE credits
What does the registration
cost include?
• Mannequin
• Literature
• Certificate of Completion
extensions
extensions
New Concepts Hair Goods, Inc.
Featuring Veronica Forbes
Featuring Jessica Chaney
Make More Money in Less Time
This workshop is for beginners
Lacefront
The Lacefront is Hollywood’s Secret. Originally made for the movie industry,
the Lacefront systems have become the latest in modern hair replacement.
The Lace is invisible to the eye and the hair appears to be growing from the
scalp, even with up-close scrutiny. In this course attendees will learn:
• Consultation
• Application
• Selection
• Removal
• Designs
Rm D132 • Sun ONLY 1:30 – 3:30p
Workshop Price
$199 On or before Aug 22
$249 Aug 23 – Oct 10
$299 Day of Show
cost include?
• Mannequin
• Practice hair and tools
Today’s women change their hair as often as she changes shoes. How do you satisfy these
needs? With Simplicity Hair Extensions!
Extensions are the fastest growing segment of the beauty industry; they have gone from a fashion
accessory to an accessible way of changing your looks.
• Requires no sewing, weaving, heat or glue
• Application in less than ½ hour
• You do not have to purchase any fancy machines or equipment
• Comfortable and carefree; will not damage hair
Your clients can have the gorgeous hair they have always wanted and you can expand your
extension business and profitability as simple as 1-2-3.
For technical questions regarding
this workshop, please contact
New Concepts Hair Goods at
800-676-6244.
What do I need to bring?
• Combs
• Sectioning clips
• Shears
• Spray bottle
24
Rm D132 • Mon ONLY 9:30 – 11:30a
• Blowdryer
• Scissors
• Water bottle • Razor
• Combs
AFTER
Workshop Price
$99
• Flat Iron
• Utility scissors
• Metal rat tail comb
• Razor or slide cutting shears
• Hair brush
cost include?
• Use of mannequin to practice
on during the workshop
• Practice hair
For technical questions regarding this workshop, please
contact Simplicity Hair Extensions at
800-536-7202 or visit www.simplicityhair.com.
Extensions will be available for purchase the
Day of Show.
Rm D132 • Sun ONLY 9:30 – 11:30a
Clip & save with free coupons from some of your favorite manufacturers & distributors.
Take advantage of superior discounts & savings on the latest products.
Refer to coupon for additional details.
coupons
2008
2008
2008
ESBI-FLH International
Simplicity Hair Extensions
Systems Inc.
Receive $10 OFF any of
ESBI Book Store materials at booth.
(Valid with purchase of $50 or more)
Receive 50% OFF Jerry Curl & Yaki
Perm Hair Extensions
14-16” length only.
Certain restrictions and colors apply.
Receive a FREE
SeptiFile Trial Pack
with a minimum purchase of $20
Limit One Coupon Per Customer While Supplies Last.
Coupon Valid At Mid-American Beauty Classic, October 11 & 12, 2009 ONLY
Presented by North Coast Salon Systems
Stimulus Shear Sale
Shear Sharpening available
at show $20 – all makes & models
NEW Shear! NEW Steel! Experience the difference!
The NEW Japanese V-10 Steel Special
SHOW Price: $159 (regularly $209)
2008
2008
2008
Mantra
KARG Inc. New York
Florida Shears
“STUFF THE BAG”
Any 12 products $60
Receive a FREE
KARG DryHairCutting book with
purchase of KARG Shears
(a $49 value)
(no more than 2 items of the same product)
2008
2008
2008
2008
Dennis Bernard Inc.
Global Best Beauty Trading Ltd
Atlas Wholesale
Take an additional $5 OFF
your book purchase
Receive a 10% discount for GBB
clip-in Extensions, GBB Fusion
Hair Extension, GBB Double Loop
Extensions, GBB Euro – Collections
and Hairkingdom. 15% Discount for all
extension tools and accessories.
Receive your FREE
Johnny B coffee cup
with any purchase of $5 or more!
Beyond Basic Foiling Haircolor
Technique DVD Collection – Vol.1-4
for only $140 (a $200 Value)
iFoil in Color DVD – Vol.1
for only $75 (a $100 Value!)
Keune
ZipAFoil
Presented by North Coast Salon Systems
Presented by PWAI, LLC
Receive a FREE GIFT
with every
$20 purchase
Receive one FREE Gripa Hair Grip,
the universal hair tool with coupon.
See this tool in use at
www.zipafoil.com.
Limit to first 100 customers
each show day.
All 5 DVDs for only $200
(a $300 Value) Save $100!
2008
2008
Product Club
Quantities are limited. First come first serve.
Only one mug per person buying $5 or more.
Coupon required.
25
Frequently
Asked Questions
CEU Class Sign Up
Deadline: Friday, October 2
You Must Sign Up Online
for CEU Classes!
Registration
Who is allowed to attend the Mid-American Beauty Classic?
The Mid-American Beauty Classic is only open to beauty industry professionals and students.
All attendees may be required to present a photo ID along with one of the following credentials:
 Salon or Spa business license denoting Salon ownership
 Cosmetology School ID card
 Cosmetology, Nail Technician, Esthetician, Massage Therapist license
 Sally’s Professional Card (red)
 Cosmetology School business or state license
 Distributor Store Card
If you have another form of credential which is not listed above, please call 800-335-7469 or
visit www.beautyclassicshow.biz
Visit www.beautyclassicshow.biz and from the
Attendee Menu select “Register Now”
Class Registration Policies
Am I allowed to bring my children to the show?
The Mid-American Beauty Classic gives the professional an opportunity to experience and
learn. Due to insurance liabilities and also with respect to your professional peers, children of
any age will not be permitted on the show floor or into the educational components.
What should I do if I lose my show registration?
All sales are final. You will be required to purchase another show registration to gain entrance into the
show.
Are refunds available if I purchase my registration but am not able to attend the show?
All registration sales are final, no refunds will be issued. Your 2009 registration may be
exchanged for the Mid-American Beauty Classic 2010 event by calling 800-335-7469.
Am I allowed to smoke inside the Convention Center?
No, in compliance with the Columbus Clean Air Act, smoking inside is prohibited by the Greater
Columbus Convention Center. Designated smoking areas outside the building will be marked.
Am I able to bring my camera?
No photography or videotaping of the Mid-American Beauty Classic or its Educational Program
is allowed without prior permission from Show Management.
Is there a public paging system?
No, if attending the show with friends in the industry, be sure to set a specific time and place
to meet.
1.
2.
How can I make travel arrangements to attend the show?
To make travel arrangements, please contact Travel Planners at 800-237-5655 or online at
www.beautyclassicshow.biz, click on Hotel & Travel.
4.
Each Mid-American Beauty Classic class includes
1 continuing education hour, with a maximum of 4
classes on Sunday and 4 classes on Monday.
5.
There are NO guarantees on class availability.
Seating is limited.
6.
Beauty Industry Professionals MUST stay for the
duration of the class in order to receive a Continuing
Education certificate.
7.
Credit may only be awarded once for each class.
Attending two classes with the same title does not
constitute receiving double CEUs.
8.
Students cannot sign up for classes, but may attend
on an available seating basis.
9.
Classes are limited and are available on a firstcome, first-serve basis. Sign up early to confirm
your seat.
10.
Don’t forget to print out your class schedule after
you sign up online.
What if I need special assistance at the show?
To ensure your participation in the Mid-American Beauty Classic is enjoyable and meaningful,
please contact Premiere Show Group at 800-335-7469 at least three weeks prior to the show.
Show Tips
What am I required to bring with me?
Bring plenty of business cards and your beauty industry credentials. The Mid-American Beauty
Classic show is a time for networking and contact information should always be available. To
purchase products, you may be asked to verify that you are a beauty industry professional or
student of the beauty industry.
What should I wear?
Clothing should be comfortable, yet professional. We suggest wearing business casual clothing,
but pack some comfortable pieces if you plan to visit area attractions.
*Opinions stated at the conference are those of the presenters and not necessarily those of
Premiere Show Group. Show Management reserves the right to change or cancel any portion
of the program without prior notice and cannot be held responsible for exhibitors that may drop
out of the event.
26
To schedule classes, all attendees must visit our
website at www.beautyclassicshow.biz and select
“Register Now” (Please note: This is the ONLY way
to confirm your class schedule in advance.)
Please note that classes cannot be scheduled backto-back.
Onsite Resources
Will there be a location for me to hold my purchases?
Yes, to have someone hold your products. Visit our Product Check location at the show. No
strollers or pull carts allowed on the show floor.
You must purchase a Professional Two-Day
Registration in order to sign up for continuing
education classes.
3.
Planning Tools
Do I need to pre-register for classes?
Classes are included with your show registration and are available on a first-come, first-serve
basis. Workshops with separate fees are limited by the number of seats in the room.
1
2
Please read carefully before you sign up for classes.
General Show Info
When and where is the show located?
400 North High Street, Columbus, OH 43215
Sunday, October 11 • 9a – 6p
Monday, October 12 • 9a – 5p
4e
3
4
e
beauty classic 2009
Questions? 800.335.7469
Fax form to: 407.265.3134
(credit card payments only)
Registration form
ONLY ONE PERSON MAY REGISTER PER FORM.
Please copy this form for each additional registrant.
Beauty Industry Professionals Only
The Mid-American Beauty Classic is a trade event for Beauty Industry Professionals
and Students ONLY. No children will be permitted access into the show floor or any of
the educational components.
1 contact information
Please print clearly the following information & keep a copy for your records.
NOTE: Industry professional license number is REQUIRED to process registration.
Name:
Address:
License # :
4 easy ways to purchase tickets
1 ONLINE: www.beautyclassicshow.biz
Available until Thursday, October 8th
2 FAX or MAIL registration form to:
Beauty Classic
c/o Registration Department
1049 Willa Springs Drive, Suite 1001
Winter Springs, FL 32708
Fax: 407-265-3134
3 CALL:
800-335-7469 or 407-265-3131
(9a – 5p EST, M-F)
Available until Saturday, October 10th
4 VISIT a local authorized registration outlet:
North Coast
Salon Systems
Garfield Heights, OH
800-465-5887
Paul Mitchell Ohio
Zanesville, OH
800-251-8427
Salon Ware, Inc
Copley, OH
800-362-9497
The Brittany Group
Columbus, OH
888-892-6382
Licensing State:
City:
State:
Zip Code:
Salon or School Name:
Phone: ( )
This is my 
E-mail:
Home Address

Business Address
2 show ticket registration
*Includes entrance to the exhibit hall,
all FREE classes & show floor education.
On or Before Aug 22
 $55
 $30
Professional
Student
After Aug 22
$65
$30
Day-of-Show
 $75
 $40


Total (A)
$
3 workshops
Please note that paid show registration is required to register for the following workshops.
Seating is limited. (See page 24 for details)
New Concepts Hair Goods
 Sunday • 10:30a - 12:30p
Price
 On or Before Aug 22
 After Aug 22
 Day of Show
 Sunday • 2:30 - 4:30p
$199
$249
$299
Price
$ 99

Price
 On or Before Oct 10
 Day of Show
ESBI International
 Monday • 9:30 - 11:30a
$150
$175
$
Total (B)
4 registration payment
Please allow 7 - 10 business days for processing. All sales are final, no refunds.
 Check enclosed
deadlines
Saturday, August 22
Show Ticket Special Registrations must be postmarked
Friday, September 18
Advance Show Ticket Registrations must be postmarked
Friday, September 25
Any orders received after this date will be held at
WILL CALL located at Registration. The registration
will be held under the contact’s name and will be
REQUIRED to provide a photo ID and professional
beauty license or student ID.
Thursday, October 8
Online Ticket Registration Deadline
Sign Up Online for CEU classes!
Deadline: Friday, Oct 2

Money Order enclosed Check or Money Order # ________
(made payable to Mid-American Beauty Classic in US Dollars only. A $20 fee for returned checks will be assessed)
 American Express  Discover  Mastercard  Visa
Credit card charges will appear on your statement as IDEA Beauty Classic.
Card Holder’s Name: (please print)
Authorized Signature
Card #
Exp. Date
CID # (3 or 4 digit security code on your card)
Note: Premiere Show Group reserves the right to refuse issuance of the admission ticket to any registrant it deems
inappropriate, and to verify the trade identity of any registrant when necessary.
5 attendee type





Cosmetologist
Hair Stylist
Colorist
Esthetician
Nail Technician
(Please check all that apply)





Student
Massage Therapist
Salon Owner/Manager
Cosmetology Instructor
Esthetics Instructor
 Nail Technology Teacher

 School Owner

 Independent Contractor
 Booth Renter
 Other: ________________
Apprentice
Receptionist
How did you hear about the show?





American Salon
American Spa
Attended Past Show
Beauty Launchpad
Beautytech.com





Behindthechair.com
Brochure
DAYSPA
ESTETICA
Exhibitor





Modern Salon
Nailpro
NAILS Magazine
Ohio Stylist Newspaper
Other Industry Website





Poster
Premiere Website
Sales Rep/Distributor
School
Search Engine


TSNN
Upscale Magazine
For Office Use Only
Date received
_________________
Date processed
_________________
Order #
_________________
27
PRE-SORTED
STANDARD US
POSTAGE PAID
TAMPA, FL
PERMIT #2397
1049 Willa Springs Drive, Suite 1001
Winter Springs, FL 32708
800.335.7469 or 407.265.3131
Fax: 407.265.3134
NEW THIS YEAR... Check availability at ALL hotels at the same
time with Travel Planners at 800-237-5655! The Beauty Classic
has teamed with Travel Planners as the show’s housing coordinator.
Make your reservation and receive NEW benefits:
Pre-negotiated LOW RATES
No pre-payment - book today and don’t pay a penny until you
check-out
• Convenience - check availability of all hotels at one time
• Immediate confirmations
• Update or even cancel your reservations online
•
•
Show Location:
Hyatt Regency*
350 N. High St.
800-237-5655
$139 Standard
Drury Inn & Suites*
88 E. Nationwide Blvd.
800-237-5655
$121 Standard
$141 Suite
Red Roof Inn*
800-237-5655
$87 Standard
*2 blocks from
convention center
Book online 24/7 at www.beautyclassicshow.biz
and select Hotel & Travel or call Travel Planners at
800-237-5655 or 212-532-1660 Monday-Friday
from 9a-7p EST.
Crowne Plaza Hotel*
800-237-5655
$139 Standard
*Connected to convention center via skywalk
Book Your Hotel Rooms in Advance!
400 North High Street Columbus, OH 43215
Driving to the
Mid-American Beauty Classic?
From PORT COLUMBUS AIRPORT
Take I-670 West to Exit 4B
Follow signs to the Convention Center
From CLEVELAND
Take I-71 South to I-670 West [EXIT 109A]
Take I-670 West to Exit 4B and follow signs to the
Convention Center; or
Take I-71 South to Spring Street Exit
Go West on Spring Street to Fourth Street
Go North on Fourth Street to Nationwide Boulevard
From CINCINNATI
Take 1-71 North to I-70 East
Take I-70 East to Fourth Street Exit
From INDIANAPOLIS
Take I-70 East to Fourth Street Exit
From WHEELING
Take I-70 West to Fourth Street Exit
*Please be advised that the directions outlined are
for the two main highways (I-70 and I-71) that come
into Columbus, Ohio.
PARKING
Parking is available at various lots surrounding
the convention center. For parking maps view
www.columbusconventions.com
Airline & Car Rental
Discounts
Z Code: ZEPE
Agreement Code: B0NX98
Receive discounts on published zone
fares of 2-15%.
■ Call your travel agent or Continental
Meeting Works at 800-468-7022
■ Book online at www.continental.com
and save an additional 3%. Enter
ZEPEB0NX98 in the Offer Code Box.
(800) 331-1600
Refer to code #K213092

Photo - Premiere Show

Transcription

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