MEDIA PACK ashion London

London
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MEDIA PACK
Fashion London magazine is unique.
A free London glossy print and digital
magazine with editorial focused on
fashion for both men and women.
London’s
Fashion Guide
for Him & her
PURELY FASHION
FOR HIM & HER
SEPTEMBER 2013
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FashionLondon advertise
Fashion London is an A4 glossy
print and digital magazine for
both men and women. It is classy,
elegant, aesthetically pleasing and
perfect bound with a coffee table
gloss. The publication covers high
end designers, new designers,
indepedent designers, high street
retail, ensuring ample luxury
balanced with obtainable fashion
content to make the publication
real and tangible.
The magazine has featured
celebrities and fashion icons
such as Victoria Beckham, Cara
Delevigne, Lenny Kravitz,
Pharrell Williams, David Gandy,
Angelina Jolie, Kiesza, Gok Wan,
Kelly Brook and many more!
With a slight unique twist,
Fashion London features not
only fashion but fashion in the
capital. The magazine also creates
a platform for overseas fashion
brands to introduce themselves to
the UK!
The content of Fashion London
is a mixture of regular easy read
features such as fashion spotting
in the captial, interviews with up
and coming designers, catwalk
indulgence, contrasting with more
serious features such as Fashion
and the Economy, Fashion and
Charity and Sustainable Fashion.
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FashionLondon advertise
Advertising opportunities! ....
We know how vital glossy print advertising is as
a method of presenting your product beautifully.
Coupled with digital advertising means you get the
benefit of easy access for purchasing your product.
What our advertisers say:
“Advertising with Fashion London magazine
has really increased the awareness of my brand
Georgina Dee. Visits to my website has increased
by 60% daily and sales has increased for my
stockists. If you want to get your brand noticed
Fashion London magazine is your answer.”
“Working with Fashion London magazine
was very simple. You and your team were very
helpful, and the finished advert looked superb,
and in the exact page location that I requested.
Thank you very much for doing such a good job.”
Regular advertiser fashion brand Georgina Dee
Advertorial advertiser Fenton Tower
We care about our advertisers:
• The magazine at 68 pages is a readable size so we
believe your advert will be seen.
• Adverts and advertorials are placed throughout the
editorial. We don’t group them all together or place
all small advertorials at the back of the magazine.
• We carefully and thoughtfully place each advert
either next to relevant edit, advertisers, or purely
aesthetically complimentary.
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FashionLondon distriBUtion
50,000 GLOSSY FREE PRINT COPIES FREELY AVAILABLE IN
DIGITAL
- ONBOARD EUROSTAR , AND IN THEIR
LOUNGES IN PARIS, BRUSSELS AND
LONDON
ST PANCRAS
- HEATHROW, STANSTEAD AND
MANCHESTER AIRPORTS
- DISTRIBUTED AT
SELECTED LONDON TUBE
STATIONS ACROSS LONDON list available on request
- PLACED IN LUXURY
LONDON HOTELS THOUGHOUT
LONDON - list available on request
5* Hotels
1. AGE
The ages of guests staying in 5* hotels
- PLACED IN TOP CORPORATE
BLUE CHIP OFFICES SUCH AS GOOGLE
AND BBC - list available on request
2. REASON FOR VISIT
46%
40%
60%
Business
Leisure
5. GUEST NATIONALITY
15%
Arab
59%
12%
31%
Male
Chinese
28%
7%
Russian
25%
American
18 - 24
4* Hotels
25 - 34
35 - 44
45 - 60
other
Source: Gold Key Media
Airlines (Frequent Flyers)
1. AGE
2. ROOM RATE
3. REASON FOR VISIT
The average cost of a room for one night
in a 4 * hotel in the UK
The ages of guests staying in 4* hotels
18%
59%
35 - 44
38%
£173.80
62%
18-24
2%
Leisure
Business
4. GENDER
5. GUEST NATIONALITY
70%
American
3%
75% Business/
25% Leisure
26%
50% Business/
50% Leisure
17%
25% Business/
75% Leisure
17%
100% Leisure
37%
6. INCOME
5. INTERNET USE
10%
The annual income of passengers
Weekly internet use of passengers
5%
4. ACCESS
1-2 Hours
GKM can provide access to 99 airport lounges throughout the UK
airport
lounges
Chinese
30%
100% Business
21%
36%
Male
Female
30%
45-54
65+
46%
44%
Male
22%
55-64
The number of UK hotels where there is a significant
percentage of the following nationalities (Total universe: 244 venues)
56%
15%
25-34
23%
3. REASON TO TRAVEL
2. GENDER
1. AGE
The airlines cater to a wide range of ages
33-44
45 - 60
The number of UK hotels where there is a significant
percentage of the following nationalities (Total universe: 145 venues)
36%
20%
Our distributors are Gold Key Media who
are a reputable ABC audited distributor.
25 - 34
Suite: £1341
Standard: £285
4. GENDER
- PLACED AT HEATHROW
AND GATWICH AIRPORT
GATES AND THE GATWICK
MEDIA RACK
3. ROOM RATE
The average cost of a room for one night in a 5* hotel in
the UK
16%
28%
3-5 Hours
20+
24%
Arab
Female
26%
21%
6-10 Hours
25%
Russian
£60k+
32%
11-20 Hours
Source: Gold Key Media
Corporates
Source: Dawson Media Direct
London Trains
1. INCOME
2. FOOTFALL
1. Weekly Footfall
Average Income of employees and visitors
Average footfall in our network of offices per day
The average weekly footfall at London’s main stations
for brand-to-hand activity
94,000
11,100
WORKERS A DAY
AV F: £78,482
AV M: £83,479
VISITORS A DAY
3. AGE
5. ACCESS
The average age of employes and visitors
Number of sites GKM can provide access to
London Victoria
Liverpool Street
2,849,135
(Platforms 9-16)
London Waterloo
2,402,308
King’s Cross
914,805
2,623,230
977,000
people travel
into London by
train each day
Other London Stations
35yrs
Male
29yrs
Female
322
VENUES
Cannon Street
613,481
Charing Cross
1,023,923
Euston
1,370,000
London Bridge
1,294,615
Paddington
969,217
London Victoria B
2,623,230
Fenchurch Street
316,558
Regional Stations
Edinburgh Waverley
368,308
Source: Corporates - Urban Select
Glasgow Central
731,558
Leeds
705,503
Liverpool Lime Street
467,768
Manchester Piccadilly
550,654
Source: MG Promotions
Based on research carried out by our distributors of averages in these areas over their total distribution sights. Please note that distribution points outside of London, not in our distribution are also included in these averages.
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FashionLondon page specifications
A4
A4 Page | 210mm x 297mm
A4 Page + 3mm Bleed | 216mm x 303mm
Safe text Boundary | 200mm x 287mm
SAFE TEXT
BOUNDARY
TEXT MUST BE
INSIDE THIS
LINE
Artwork should
be supplied as
a JPG or PDF
at 300dpi at the
correct size
Half | 185mm x 128mm
DPS
DPS Page | 296mm x 210mm
DPS Page + 3mm Bleed | 302mm x 216mm
Safe text Boundary | 286mm x 200mm
SAFE TEXT BOUNDARY
TEXT MUST BE INSIDE
THIS LINE
Please take the fold of
the page into account
when positioning text
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FashionLondon contact Us
F
FASHION LONDON
www.fashionlondon.co
[email protected]
Publisher – FLM Ltd
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