@Ford163 - April 2016

@Ford
Connecting Europe · April 2016
READY, SET,
GLARE-FREE
HEADLIGHTS
MORE VIZ, LESS DAZZLE
GOING FURTHER
AROUND THE WORLD
IN A MODEL T
RACE!
FORD GT SET FOR EURO RACE DEBUT
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Mug
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Editorial
EMBRACING MOBILITY,
ACCELERATING CHANGE
Last month, Ford President and CEO Mark
Fields made an important announcement
about our future as an auto and a mobility
company. We have created a new subsidiary
– Ford Smart Mobility LLC – to design, build,
grow and invest in emerging mobility services.
This is a tremendously exciting development for us. Why? Ford Smart Mobility LLC’s
focus will help us quickly become a participant in the growing mobility services market,
which is worth about $5.4 trillion in revenue.
To put this into context, the traditional global
automotive industry achieves about $2.3
trillion in revenue a year and our share of this
is about 6 per cent.
We want a slice of that $5.4 trillion, and
Ford Smart Mobility LLC will enable us to
complement the huge progress and leadership we have established with our core products and technologies, including Ford SYNC,
our autonomous vehicle development program, FordPass, and big data and analytics.
The new subsidiary will work together
with Product Development, Research and
Advanced Engineering, Marketing, Data and
Analytics, and all of our global business units
and skill teams. As it evolves, we also will
continue growing our core auto business,
building on our strengths and become a
serious player in mobility services.
Our Ford organization will remain focused
on our core and emerging products and
technologies, including our teams working
on connectivity, autonomous vehicles,
the customer experience, and big data
and analytics.
Expanding in Romania
In other great news for Ford in Europe, we
recently announced that we are investing up
to 200 million euros to build EcoSport at our
Craiova Assembly Plant in Romania.
We hope to start production there in the
autumn of 2017, manufacturing EcoSport
for sale in all our European markets with the
exception of Russia which will continue to be
supplied with its own version of the EcoSport
built by Ford Sollers and tailored specifically
for the Russian market.
This supports our growth ambitions in
Europe and means our Craiova team will
have an even more important role to play
in our transformation here. The small SUV
market in which EcoSport competes is the
fastest-growing segment in the European
industry. We expect this segment growth to
continue, and also anticipate EcoSport sales
will continue to grow. In fact, EcoSport sales
are already up about 30 percent since the
start of this year.
There is so much positive momentum at
Ford of Europe right now. Our sales are rising;
we’re increasing market share; and we have
very high hopes for our expanded Vignale
range of products that we showcased in
Geneva.
Jim Farley
Executive Vice President and President, Europe,
Middle East and Africa, Ford Motor Company
Time to race
Furthermore, in a few days’ time, the Ford
GT will make its European race debut at the
Silverstone Circuit in the U.K. Please join me
in wishing everyone connected with the team
the best of luck for this six-hour race – the
first event on the World Endurance Championship calendar.
As Bill Ford said recently: “You don’t race to
have a nice looking car. You race to win. Sure,
it’s a big risk, but not when you add in reputation, halo effect, and the morale boost it gives
anybody who loves the Ford brand.”
You can find out more about the team, the
car and WEC inside this issue. Enjoy the read.
Content
04
News in Brief
12
Adventure
News from the world of Ford
Around the world in a Model T
06
14
Racing
Ford GT set for Euro race debut
10
Safety
Sales
DSFL expands in Europe
Latest data and commentary
11
18
Technology
How glare-free headlights work
Included with
this issue
between pages
10 and 11
Interview
Linda Cash talks manufacturing
16
Ford News
External view
Social media roundup
@Ford Europe April 2016 · 3
@Ford
Europe April 2016
Executive editor:
Predrag Zezelj, [email protected]
Writer: Peter Noble Copy editor: Rick Franks
Design: Manfred Müller, Alexander Bertrams,
Anke Hansen Production: Zetweka, Print &
Production Management, Cologne
Digital Reproduction: purpur, Cologne Print:
NEEF + STUMME premium printing, Wittingen
Published by Ford of Europe,
Communications and Public Affairs
News
NEWS IN BRIEF
Mustang, S-MAX Win UK Awards
Ford Mustang was named Best Coupe and
Ford S-MAX Best MPV in the UK Car of the
Year Awards 2016.
Launched in 2014, the UK Car of the Year
Awards are judged by 27 of Britain’s mostread motoring journalists. Each judge
uses their expertise to pick out the top
performer in 12 vehicle categories, before
deciding the overall winner from their
favourites in each class.
Ford has confirmed that it is investing up to €200 million to manufacture the Ford EcoSport small SUV at
its Craiova Assembly Plant in Romania starting in the autumn of 2017.
The EcoSport sold in Europe,
excluding Russia, is currently built at
Ford India’s Chennai Vehicle Assembly Plant. Ford’s Chennai plant will
continue to build the EcoSport for
domestic Indian sales and for many
export markets around the world.
“EcoSport sales are up nearly
30 per cent this year and given the
continued outlook for sales growth in
the small SUV segment, it’s the right
time to move EcoSport production
Ford CIO addresses CeBIT
Ford’s Chief Information Officer Marcy
Klevorn underscored Ford’s determination to
become a cutting-edge mobility company in
a passionate speech delivered at the world’s
largest tech fair.
Klevorn told approximately 600 participants at the Automotive IT Congress at CeBIT
CRAIOVA
TO BUILD
ECOSPORT
in Hannover, Germany: “It’s not enough to
simply build a great car and at Ford we’re up
to the challenge of delivering great experiences for our customers and transportation
solutions to make people’s lives better. We
put the customer at the centre of everything
we do.”
Ford Credit Germany is 90
New look for @Ford Online
Ford Credit Germany, the country’s first ever
car finance provider, has celebrated its 90th
anniversary. The company was founded in
February 1926 – one year before production
of the Model T ceased – and has grown from
strength to strength ever since.
“In our 90 years in business, our services
have become very diverse,” said Andreas
Krämer, General Manager of Ford Credit Germany. “In order to ensure that we can meet
the needs of our customers and to make sure
they are satisfied with us, we conduct an
extensive customer survey every year. In the
light of the results, we are pleased with our
continuing and very high level of customer
satisfaction.”
@Ford Online will have an all-new look
and feel following a major relaunch next
month. The site will boast a modern
and appealing design with a clearer,
user-friendly surface, larger photos and
slideshows, an enhanced Short News
section, and much, much more.
@Ford’s Greg Bonutti said: “The
new-look site has been a year in the
planning. It is not only a redesign, but a
migration to a new platform. The Adobe
platform provides technical advantages
that allow for a responsive site design.
We look forward to receiving reader
feedback.”
@Ford Europe April 2016 · 4
News
OVERHEARD
to Europe and take advantage of the excellent workforce and operations we have
in Craiova,” said Jim Farley, president and
CEO, Ford of Europe.
SUVs are the fastest-growing segment
in the European new vehicle market, up
23 per cent last year compared with an
overall industry sales growth of 10 per
cent. The small SUV segment in which
the EcoSport competes rose 44 per cent
in 2015.
Ford expects the small SUV segment to
grow to about 1.5 million vehicles a year by
2017 – an increase of 35 per cent on 2015.
Since taking over the Craiova facility
in 2008, Ford has invested more than
€1 billion in its Romanian manufacturing
operations. The Ford B-MAX multi-activity
vehicle is currently built in Craiova, plus
Ford’s 1.0-litre EcoBoost engine – the only
engine to win the International Engine of
the Year award three years in succession.
Accelerating supplier training
February sales success
Ford is accelerating supplier training in
Europe. Last year alone, Ford Training and
Development specialists provided hands-on
expert tuition to more than 1,500 supplier
employees during dedicated Supplier Training
Weeks.
Subjects covered ranged from applications
for approval of production parts, and Ford’s
capacity planning tools, to improving
problem solving techniques and methods.
Ford supplier training consultant Michael
Maas explains: “After training our suppliers
are more aware of Ford structures and have
a better understanding of Ford specific requirements and guidelines. Training also gives
us an opportunity to strengthen our relationships with suppliers so it’s a win-win for all
concerned.”
Ford sold 91,700 vehicles in February in
its 20 traditional European markets, up 18
per cent over last year and the company’s
best February sales since 2010. Outpacing
industry growth of 14 per cent, Ford saw its
market share in February increase by 0.3
percentage points to 7.5 per cent.
“Ford of Europe is off to a very fast start
to 2016 and we are growing even faster
than the industry,” said Roelant de Waard,
vice president, Marketing, Sales and
Service, Ford of Europe. “We are growing
and gaining market share with our fresh
cars, SUVs and commercial vehicles, and unlike much of the industry - we are pulling
back from rental car sales and dealer
self-registrations that can erode brand
value and residuals.”
Ford makes WRC history
Ford and M-Sport have created motorsport history by
becoming the first manufacturer to secure 200 consecutive point-scoring finishes in the FIA World Rally
Championship (WRC).
The first points finish in the record-breaking run
came at Rallye Monte-Carlo in 2002 when Carlos
Sainz and Colin McRae brought the Ford Focus RS
WRCs home in third and fourth places respectively.
@Ford Europe April 2016 · 5
“You race to win. You don’t race to hope
you do well. You don’t race to have a
nice looking car. You race to win. Sure,
it’s a big risk, but not when you add in
reputation, halo effect, and the morale
boost it gives anybody who loves the
Ford brand.” Bill Ford, Executive
Chairman, Ford Motor Company
***
“You have to be at your best to win a race,
because the competition is so, so hard.
Every second matters. Every millimetre
on the car matters. That’s what’s really
sexy about racing, it is what it takes to
win.” Dave Pericak, Global Director,
Ford Performance
***
“For once I’m the rookie as this will be
P\¿UVW/H0DQV´Scott Dixon,
four-time IndyCar champion
***
“Ford is moving aggressively to keep
pace with auto-related developments
from Silicon Valley - and trying to show
Wall Street that it’s not going to be left
behind.” MotleyFool.com
***
“The S-MAX belies its size and weight,
and with loads of grip in the four-wheel
drive model I was driving, it gives a
UHPDUNDEOHDPRXQWRIFRQ¿GHQFHDQG
security.” Theeverydayman.co.uk
***
“Britain might stop in its tracks when
snow starts falling, but Ford’s driverless
cars won’t. Ford has released a video
that shows its driverless car successfully
navigating in the snow. Driving under
heavy snowfall can be treacherous at the
best of times, so it’s amazing to see an
autonomous vehicle manage the feat.”
Trustedreviews.com
***
“While driving, it is easy to forget
about the Mondeo Vignale’s length
of more than 4.8m and weight of 1.6
tons because its agility is typical of
a compact car. It corners brilliantly,
handles precisely and has extensive
safety features.”
Ramón Ortiz/D9DQJXDUGLD
***
“The 2016 Ranger has markedly
improved in terms of performance
¿JXUHV¿QLVKHVDQGHTXLSPHQW%RDVWLQJ
the muscular design of a little American
truck, it promises to continue wreaking
havoc in the market.”
Didier Griffoulière, Action 4x4
Racing
START YOUR
ENGINES
A new era in Ford’s motorsport history will dawn
in just a few days’ time when the 2016 Ford GT
makes its European race debut at Silverstone
Two Ford GTs prepared by Ford Chip Ganassi Racing will tackle the
opening round of the 2016 FIA World Endurance Championship (WEC)
on Sunday April 17th where they will compete in the fiercely competitive LM GTE Pro Class.
The event is the first of nine WEC rounds announced by the FIA for
2016. After Silverstone, Ford heads to Belgium in May for the WEC 6
Hours of Spa-Francorchamps. Then in June Ford makes its historic
return to the La Sarthe circuit in France where, 50 years ago, the GT40
took the first of four consecutive Le Mans victories. The final
European round sees Ford head to Germany in July for the
6 Hours of Nürburgring.
At the 6 Hours of Silverstone, GT #66 will be piloted by Stefan
Mücke (Germany), Olivier Pla (France) and Billy Johnson (U.S.)
Next to them in GT #67 will be Marino Franchitti (Scotland),
Andy Priaulx (Guernsey) and Harry Tincknell (England).
The all-new Ford GT race car is the culmination of years of
Ford innovations in lightweighting, aerodynamics and efficient
Ford EcoBoost engines.
Powered by the second generation twin-turbo Ford EcoBoost
V6 engine, it will race against rivals from Aston Martin, Ferrari
and Porsche.
All eyes will be on Ford at the Six Hours of Silverstone which is the
home event of the Ford Chip Ganassi Racing Team in Europe. One
of the fastest circuits in WEC with top speeds in excess of 180mph,
Silverstone is tough on tyres, engines and drivers.
The 5.89 kilometre Grand Prix Circuit features 18 corners including
“Copse” which is taken almost flat-out and partially blind, and the
ultra-technical and super-fast “Maggots” and “Becketts” complex.
“Attacking Maggots and Becketts is really enjoyable. Because the
entry speeds are very high, you need to have a car that responds well
to steering inputs so you can quickly change direction,” explains Marino Franchitti. “You’re not usually on the brakes through this section,
just lifting the throttle slightly to help keep the car on the fastest
possible line. It quite tough physically because you are travelling so
fast the g loads are huge.”
MALMEDY
WOODCOTE
RIVAGE
LES COMBES
LUFFIELD
CLUB
BROOKLANDS
ABBEY
VALE
SILVERSTONE
POUHON
WELLINGTON
STRAIGHT
FARM CURVE
VILLAGE
COPSE
FAGNES
KEMMEL
STAVELOT
RAIDILLON
BLANCHIMONT
EAU
ROUGE
STOWE
THE LOOP
AINTREE
BUS STOP
HANGAR STRAIGHT
CHAPEL
MAGGOTS
BECKETTS
LA SOURCE
SPA FRANCORCHAMPS
Silverstone Grand Prix Circuit
Spa-Francorchamps Grand Prix Circuit
Race date: April 17 Opened: 1948
Race date: May 7 Opened: 1924
Length: 5.89 kilometres (3.66 miles) Corners: 18
Length: 7 kilometres (4.35 miles) Corners: 20
@Ford Europe April 2016 · 6
Racing
Unlike most other racing circuits, brake wear isn’t a major problem
at Silverstone with the cars running at full throttle for more than half
the lap. More of a concern is the unpredictable weather, with wind
gusts in particular a major problem, unsettling the cars in high-speed
corners.
“I’m really looking forward to my home race, Silverstone,” said driver
Andy Priaulx. “Being a member of the British Racing Drivers Club
makes competing there extra special for me, and racing on the full
Grand Prix Circuit is just phenomenal. I really enjoy driving the Beckets
complex and I can imagine it is going to be awesome in the GT. The
fast directional changes there mean good balance is essential if you
are to carry speed through to the hanger straight.”
In last year’s race, the winning LM GTE Pro car covered 1,013 kilometres (629 miles) after six hours of racing, at an average speed of
169 km/h. So what can the Ford Chip Ganassi Racing Team hope to
achieve in its maiden European outing?
“Looking at our performances in testing, and based on how the car
has run in America, I expect us to be competitive,” added Franchitti.
“It is very difficult to predict how you are going to do when you get into
the heat of battle but I expect us to be able to run competitively.”
Priaulx’s prediction? “The competition is fierce and we are a new
team so we’ll be taking it race-by-race. I think it’s fair to say we’re
‘rookies’ but we are very ambitious ‘rookies’. Our job is to win for Ford
and we can’t wait for the season to start.”
You can follow the team’s progress at Silverstone here:
http://www.fiawec.com/races/6-hours-of-silverstone.html
Or on the @fordperformance social media channels
ADVAN-BOGEN
MULSANNE
LIGNE DROITE DES
HUNAUDIERES
WARSTEINERKURVE
NGK-SCHIKANE
MERCEDESARENA
TERTRE ROUGEDES
HUNAUDIERES
VIRAGE D’INDIANAPOLIS
VIRAGE DU
TERTRE ROUGE
LE MANS
VIRAGE D’ARNAGE
VIRAGE PORSCHE
COURSE DUNLOP
YOKOHAMAKURVE
MICHAELSCHUMACHER-S
DUNLOPKEHRE
FORDKURVE
NÜRBURGRING
Le Mans Circuit de la Sarthe
Nürburgring Grand Prix Circuit
Race date: June 18-19 Opened: 1923
Race date: July 24 Opened: 1927
Length: 13.62 kilometres (8.47 miles) Corners: 38
Length 5.14 kilometres (3.19 miles) Corners: 17
@Ford Europe April 2016 · 7
Racing
@FORD’S ESSENTIAL GUIDE TO WEC
Not yet up to speed with all things WEC? Our Q&A guide
explains all you need to know
What is WEC? The FIA World Endurance
Championship was founded in March 2012
and is the pinnacle of endurance sports car
racing. In 2016 the nine-round series will visit
three continents. The Le Mans 24 Hours is
the longest race of the season. All the other
rounds are six-hour races.
Which manufacturers will Ford compete
against in WEC? Aston Martin, Ferrari and
Porsche are our rivals in LM GTE Pro. Corvette
will also compete in this category at Le Mans
only.
LM GT E PR O
290 km/h
1245 kg
What’s the average race distance? The winning LM GTE Pro car covered 629 miles (1,013
km) at Silverstone last year – that’s roughly
three times the length of an F1 race. The
winning LM GTE Pro car at Le Mans covered
2,854 miles, or 4,593 km – that’s about 14 F1
race lengths.
How fast are the cars? LM GTE cars will top
180 mph (290 km/h) on the fastest circuits.
How are points awarded? WEC uses the
same scoring system as F1. The winner gets,
25 points, 2nd gets 18, 3rd gets 15, 4th gets 12,
5th gets 10, 6th gets 8, 7th gets 6, 8th gets 4,
9th gets 2, and 10th gets 1. At the Le Mans all
cars score double points.
Which cars compete? There are four categories – Le Mans Prototype 1 (LMP1), Le Mans
Prototype 2 (LMP2), Le Mans Grand Touring
Endurance Pro (LM GTE Pro) and Le Mans
Grand Touring Endurance Am (LM GTE Am).
Ford GT will compete in LM GTE Pro.
How many Ford GTs will race in WEC
in 2016? Two Ford GT cars prepared by the
Ford Chip Ganassi Racing Team will race in
all nine rounds of the 2016 FIA WEC. At Le
Mans they will be joined by two Ford GTs
that compete in the 2016 IMSA WeatherTech
SportsCar Championship in the U.S.
Are all WEC cars based on road cars? GT cars
are all based on road cars. Le Mans prototype
cars are just that: prototypes.
Are LM GTE cars heavily modified? They
have racing brakes, sequential gearboxes, just
the one seat for the driver and a bespoke roll
cage. During a six hour race, each LM GTE car
is allowed to use six sets of tyres. For Le Mans
24 Hours, this increases to 16. Each car must
weigh a minimum 1245 kg without a driver or
fuel on board.
How are the starting grids determined? The
starting grid for each six-hour WEC race is set
during a 20-minute qualifying session (one
session for LMP1 & LMP2, one session for GTE
Pro & GTE Am). Two drivers from each car
take part during the session and the qualifying time is the average of each of their best
lap times combined. Qualifying at Le Mans
is spread over three sessions on Wednesday
and Thursday, and the fastest single lap for
each car determines its grid position.
FULL LE MANS DRIVER
LINE-UP CONFIRMED
Ford has confirmed its full driver line-up
for the Le Mans 24 Hours, 50 years on from
taking outright victory at the world’s greatest
endurance race.
Each of the four Ford GTs will have a team
of three drivers to for Le Mans 24 Hours,
which gets underway on June 18-19.
“We are pleased to have a very strong
driver line-up for our return to the Le Mans 24
Hours,” commented Raj Nair, Ford executive
vice president and chief technical officer,
Global Product Development. “We’ve assembled a talented and experienced team on all
fronts and we are all focused on creating a
new chapter in Ford’s history at Le Mans.”
As at Silverstone, the #66 Ford GT will be
raced by Stefan Mücke, Olivier Pla and Billy
Johnson, while Marino Franchitti, Andy Priaulx
and Harry Tincknell form a very strong squad
in the #67 Ford GT.
Tincknell is already a Le Mans winner as he
took the LMP2 victory in 2014 in what was his
fourth ever sports car race.
“At 24, to be driving a Ford GT car at Le
Mans exactly 50 years after the famous 1-2-3
finish for the team is incredibly special for me
personally,” said Tincknell. “Ford has such an
incredible history at Le Mans and I think with
this car and team we can emulate some of
that success. We’ll be resuming that fierce
battle with Ferrari but it will be very competitive with all of the manufacturers in the class
so we are in for a great fight. There is an incredible drive within the team at the moment
and everyone is excited to be back. I’m very
proud to be a part of it all.”
Johnson is one of the most successful
drivers in the IMSA Continental Tire SportsCar
Challenge. Currently racing the Ford Shelby
@Ford Europe April 2016 · 8
GT350R-C Mustang, Johnson makes his Le
Mans debut this year.
“Ford’s history at Le Mans is one of the
greatest motorsport stories of all time and
this return after 50 years is arguably as meaningful and ambitious,” said Johnson. “Having
won many races behind the wheel of Fords
and having been a part of the development of
the Ford GT, it’s truly an honour to be competing in the Le Mans 24 Hours on Ford’s historic
return to the race. Like the original, the new
Racing
FORD GT TECHNICAL SPECIFICATIONS
BODY
WEIGHT &
DIMENSIONS
Dry weight: <1310kg
Length: 4763mm
Width: 2045mm
Carbon fibre body panels
Aerodynamic front splitter
& flow-through design
Adjustable carbon
fibre rear wing
INTERIOR
STEERING
Sparco carbon fibre seat
Electric power assisted
steering
Sparco six-point safety
harness
Fire extinguisher system
Quick release steering
wheel
WHEELS & TYRES
Front - 12.5” x 18“
Rear - 13” x 18“
Michelin 31/68-18
Michelin 31/71-18
AGM battery
Height: 1030mm
Wheelbase: 2710mm
ENGINE
FUEL SYSTEM
CHASSIS
Lightweight carbon/
aluminium chassis
Steel roll cage to FIA
safety standards
SUSPENSION
Double wishbone pushrod
torsion bar suspension
High speed pneumatic
jack system
BRAKES
95 litre fuel cell to FIA
safety standards
Six pot front
Brembo calipers
Twin quick release
couplings
TRANSMISSION
Twin-turbocharged
Six speed sequential
transmission
EcoBoost V6
Semi-automatic paddle
shift gear change
Power >500 ps
Dry sump oil system
Torque >500 Nm
Racing Clutch
Limited slip ramp/
plate differential
Four pot rear
Brembo calipers
Vented Brembo discs
Ford GT was built to win Le Mans and it’s
such a fantastic car to drive.”
The #68 Ford GT line-up of American,
Joey Hand and German, Dirk Müller will be
strengthened by the addition of Frenchman,
Sébastien Bourdais at Le Mans, with New
Zealander, Scott Dixon joining Englishman,
Richard Westbrook and Australian, Ryan
Briscoe in the #69 car.
Bourdais tested the Ford GT during its
development phase and competed in the
#66 IMSA Ford GT at the Rolex 24 with
Hand and Müller.
“Le Mans is incredibly close to my heart,”
said Bourdais. “I was born there so it is very
special to go back as the local boy, as I have
done 10 times now. People have not forgotten
Ford’s history and heritage at Le Mans, even
though it was a long time ago. The excitement
around Ford’s return will make Le Mans even
more special for us. We have new challenges
and new rivalries and we hope the story comes
full circle so that we can repeat history.”
Ready to race - the European driver line up (left to right). Ford GT#67: Andy Priaulx, Marino Franchitti and Harry
Tincknell. Ford GT #66: Billy Johnson, Olivier Pla and Stefan Mücke
Four times IndyCar champion Dixon has
never raced at Le Mans before and is relishing
the prospect. “For once I’m the rookie as this
will be my first Le Mans,” he said. “I’m excited
to make my Le Mans debut in the Ford GT.
I’ve been in the car a few times in testing so I
know we have a great race car here. Like any
driver it is a dream come true for me to race
at Le Mans and I can’t wait to get started. The
history of Ford at Le Mans is very well docu-
@Ford Europe April 2016 · 9
mented and I’m proud to be part of this very
special programme.”
“Personally and as an organisation we are
thrilled to be racing at Le Mans this year,”
added Chip Ganassi. “As a driver I raced there
once back in 1987 and I have been looking to
get back there ever since. To be going with
Ford and the new GT makes it all the more
special and the talent assembled in this driver
line-up just adds to the anticipation.”
Safety
DSFL EXPANDS IN EUROPE
Ford is embarking on its most ambitious bid yet to provide free
driver training to young motorists in Europe in 2016
After smashing the record for students
taught in a calendar year in 2015, the company is investing another €2.9m in 2016 to
provide free driver training to 7,000 more
18- to 24-year-olds across Europe.
Ford has now committed a total of €9.6
million in training through its acclaimed Ford
Driving Skills for Life (DSFL) programme
since 2013. This year, Ford will offer free
“It’s fun, free, informative,
and because we constantly
re-evaluate what we teach,
it’s always relevant.”
The programme also highlights the risks
posed by social media distractions such as
texting and taking selfies at the wheel, as
well as the dangers of drinking and driving, or
driving after taking drugs.
“Too many young adults are dying in car
crashes caused by a combination of inexperience and poor decision making,” said Jim
Graham, manager, Ford DSFL. “With this new
€2.9 million investment in young driver training for 2016, we can provide a further 7,000
young people with the skills and knowledge
that could save their lives.”
training for the first time in Finland and
Poland, and continue to provide training in
Belgium, Denmark, France, Germany, Italy,
Netherlands, Romania, Russia, Spain, Turkey,
and the U.K.
Car crashes are the leading cause of death
for Europeans aged 18 to 24-year-olds. Ford
has already trained 13,500 novice drivers
in Europe, providing free, hands-on classes
covering hazard recognition, vehicle handling,
and speed and space management.
@Ford Europe April 2016 · 10
Ford was the first car manufacturer to
introduce free comprehensive advanced
hands-on driver training for newly licensed
drivers. In the 11 years since it was launched in
the U.S., Ford DSFL has provided training to
more than 650,000 people globally.
Ford has teamed with leading safety
organisations across Europe including the
Belgian National Road Safety Association;
Association Prévention Routière in France;
Deutscher Verkehrssicherheitsrat in Germany;
the ACI in Italy; Road Safety Russia in Russia;
Dirección General de Tráfico in Spain; and the
Royal Society for the Prevention of Accidents,
Brake and AA Driving School in the U.K. Ford
is currently working to add further safety
partners in 2016.
In addition, Ford is enlisting YouTube stars
from across Europe to help raise awareness
of the issues of young driver road safety
throughout 2016 with a series of videos
and events.
Nearly all the drivers who responded to
a short survey after completing the Ford
DSFL programme last year in Europe, said
they were more confident in their ability to
drive after training, and would recommend
the programme to a friend. Feedback from
Spanish participants revealed that some had
used the skills to avoid or mitigate the effects
of an accident.
“Newly qualified drivers still have so much
to learn about safety on the road so we
strongly urge young drivers to take advantage
of Ford DSFL training,” Graham said.
Technology
GLARE-FREE HEADLIGHTS
Ford has developed headlights that stop you accidentally dazzling other drivers –
and help you see more of the road ahead
The all-new Glare-Free Highbeam system
avoids drivers having to dip their headlights
by simply blocking those rays that would otherwise shine in the eyes of other road-users
Driving with high-beam headlights enables
drivers to see hazards in the road much earlier. And studies have shown that automated
high-beam headlights are activated up to 10
times more than when drivers have to switch
to high-beam themselves.
“Ask any driver what the most annoying
habits of other drivers are and sooner or later
the subject of people who don’t dip their
headlights will come up,” said Michael Koherr,
research engineer, Lighting Systems, Ford of
Europe. “Ford’s new Glare-Free Highbeam
helps maximise the use of high beam and
means drivers can see significantly more of
the road ahead – without causing any distraction to other road users.”
The technology was developed by a global
team of Ford engineers and supplier partners.
At its heart is a windshield-mounted camera
that can detect the headlights or taillights of
vehicles and bicycles up to 800 metres away
at night.
Ford carried out tests in a purpose-built
light simulation area as well as conducting
drives in night-time conditions around the
globe to ensure the system’s effectiveness.
Glare-Free Highbeam works together
with Ford’s Auto High Beam system, and
Ford Dynamic LED headlights with Adaptive
Front Lighting System, which can adjust the
headlight beam angle and intensity to one of
seven settings according to speed, ambient
light, steering angle, distance to the vehicle in
front and windscreen wiper activation. Ford’s
automated lighting technologies are automatically activated when low ambient light
conditions are detected.
“We found that some drivers are so concerned about dazzling other road users that
they don’t use high beam at all,” Koherr said.
“Ford’s Glare-Free Highbeam technology
can remove that stress for drivers, and softly
transitioning between settings also helps the
driver’s eyes adjust faster to changing quantities of light.”
Further semi-autonomous technologies
offered by Ford can scan traffic signs and
adjust the throttle to help drivers stay within
legal speed limits, and can detect people in
or near the road ahead, or who may cross the
vehicle’s path, and automatically apply the
brakes if a potential collision is detected.
Ford also is developing future advanced
lighting technology that improves visibility
at roundabouts, stop, and give way or yield
signs. In addition, it draws the driver’s attention to pedestrians, cyclists and even large
animals in the vehicle’s path or even just off
the road.
Glare-Free Highbeam is available now for
the all new Ford S-MAX, Galaxy and also will
be offered for the forthcoming Ford Edge
SUV.
1
2
3
4
GLARE-FREE HIGHBEAM
• Ford Glare-Free Highbeam prevents drivers from
dazzling other road users by blocking the areas of light
from the high-beam headlights that would otherwise
shine in the eyes of other motorists and cyclists
@Ford Europe April 2016 · 11
http://youtu.be/nzeFzQe-oe0
Model T around the world
GLOBE TROTTING IN A
MODEL T
Driving around the world is no mean feat. Doing it
in a 100-year-old Ford Model T was a challenge
Dirk and Trudy Regter couldn’t resist
The husband and wife duo began their epic journey in the summer of
2012 and covered 22,000 kilometres (14,000 miles) in 180 days during
the first leg of the drive, which took them from their home town of
Edam in the Netherlands to Cape Town in South Africa.
In 2013 the couple conquered the U.S. and Canada, crossing 22
states during their 28,000-kilometre (17,000-mile), 180-day road
trip. In 2014 they ticked off another 26,000 kilometres (16,000 miles)
through South America in a further 180 days.
So far, the intrepid couple have driven almost 80,000 kilometres
(50,000 miles) visiting and supporting various projects run by the
international children’s aid organisation SOS – Children’s Villages.
During 2016 and 2017 they plan to continue through New Zealand,
Australia, Indonesia, and India, crossing the Himalayas to China,
through Mongolia and back to the Netherlands via Central Europe.
Travelling the world in a 100-year-old Ford Model T takes serious
dedication, but the vintage model is very robust and its simple design
makes it easy to service and repair.
Dirk and Trudy Regter – both retired – have owned their 1915 Ford
Model T since 1997. Dirk previously owned a 1923 Ford Model T and a
1928 Ford Model A. His lifelong passion for vintage Fords is inherited
from his father and grandfather.
Ford built 15,000,000 Model Ts between 1908 and 1927. Production
started in the U.S. but quickly expanded worldwide, including assembly plants in Denmark, Germany, Ireland, Spain and the U.K. The Ford
Model T helped put the world on wheels, and owed its mass appeal
to being affordable, reliable and easy to maintain with standard, interchangeable parts.
“In Africa we had to weld a broken front wheel at the local blacksmith,” Dirk said. “I’m pretty handy and a screwdriver, hammer, some
duct tape, tie wraps and tensioning straps go a long way.”
So far, Dirk and Trudy Regter have
driven almost 80,000 kilometres
(50,000 miles) in their Model T
visiting and supporting various
projects run by the international
children’s aid organisation SOS –
Children’s Villages. Their journey has
taken them from their home town in
the Netherlands to Cape Town in
South Africa, and from Canada all
the way to South America.
@Ford Europe April 2016 · 12
Model T around the world
The Regters’ Ford Model T is powered by a 3.0-litre petrol engine
and remains in the same specification as when it left the factory in
1915, apart from larger tyres for the wooden-spoked wheels, which
make the ride softer and more bearable over long journeys. A set
of tyres will last around 15,000 km (9,300 miles) on normal
roads, but many fewer miles on some of the rough, unpaved
tracks tackled by the Regters in regions such as Africa and
South America.
“On the border of South Africa and Botswana we met a farmer who had an old Ford Model T in the shed, he gave us the tyre
off of it as a gift to help us on our way,” Dirk said.
So what’s the highlight of their journey so far? “Highway 1 from
Los Angeles to San Francisco is beautiful; steep slopes, deep ravines, mountains on one side and wonderful view of the ocean on the
other. It’s breath-taking,” Dirk added.
http://s.fordmedia.eu/ModelT-EN
@Ford Europe April 2016 · 13
Interview
SMARTER, SAFER
MANUFACTURING
Becoming the car industry’s most efficient manufacturer is
a key element of Ford’s European transformation plan, as
Linda Cash explains
Linda Cash
Career: Linda Cash was appointed
vice president of Manufacturing, Ford
of Europe, in January 2016. Prior to
this, she was director of Vehicle Operations for Ford of Europe. Cash joined
Ford in 1984 and has spent her entire
31-year career with the company in
manufacturing.
Education: Cash holds a bachelor’s
degree in industrial engineering from
Georgia Institute of Technology and
a master’s in business administration
from the University of Phoenix.
“We need to become the
world renowned leader in
manufacturing efficiency
and quality...”
We have previously said Ford was targeting
becoming a leader in manufacturing
efficiency and quality by 2016. Have we
achieved this?
Truthfully, no. We have not achieved it yet
- we are still on a journey. We have some
work to do to get the title but we have a lot
of bright spots where we have achieved
maximum efficiency and excellent quality. So
although we haven’t yet achieved it across
the board to the point where we could claim
the title of the most efficient, we’re confident
that we can get there.
What is the most challenging issue you face
right now at this moment?
We need to become the world renowned
leader in manufacturing efficiency and quality
and if we do that it will help with the other
most challenging thing which is to help return
Europe to sustainable profitability.
How can manufacturing help accelerate the
transformation plan and deliver a healthy
profit margin?
We have a stake in all the work streams in the
transformation plan but our most significant
impact is in labour and overhead efficiencies,
freight efficiencies, and the optimisation of
our entire manufacturing footprint.
@Ford Europe April 2016 · 14
Ford is expanding its SUV portfolio so where
will these vehicles be produced – can you
tell us that?
I can’t say but what I can tell you is that there
is a lot of data that goes into the decision
and when the study is complete it will be a
data-driven decision on where the source will
be.
Do you envisage more vehicles being
produced in Craiova or Kocaeli in the short to
mid-term?
We would like to have more vehicles built
in all of our plants. We would like Product
Development to continue delivering new
products, and manufacturing will be ready
Interview
to build them. The best thing we can do is to
increase our overall utilisation and we want
to take every chance that we can to do that in
every facility.
How does Ford compare with other OEMs in
terms of capacity utilisation?
That’s a complicated question with a complicated answer. We don’t have absolute data
from other OEMs but we know that just like
many other European OEMs, we are under-utilised, averaging in the low 70 per cents.
We also know that we have some bright spots
and hold very high positions in overall efficiency. For example, Cologne Assembly is ranked
#1 in the world.
Focusing on quality and Vignale in
particular, how do we stand comparison with
established premium brands?
We don’t yet have any official customer
feedback on Vignale but the fact is we have
created a very good quality operating system
so that we can deliver a world-class vehicle
to our customers. When we get the first feedback we will look at it, react to it and make
any adjustments that we need so that we
continue to deliver high customer satisfaction.
Can you tell us a bit more about the portable
quality assurance device that you have
introduced in Valencia?
We are very proud of the team in Valencia
that came up with this. It is a device you wear
on your wrists in the inspection area and it
is linked to the quality system so that the inspectors can do all of their work at the vehicle
and not waste any of their time walking back
to stationary computers to enter the data. So
it’s a very good initiative, it’s working very well
in Valencia, and we have now shared that with
other plants and wherever applicable we will
try to replicate.
How well is Ford performing when it comes
to safety in the work place and what needs to
be done to drive improvement in this area?
Actually we are disappointed in our safety
performance. Last year we didn’t achieve our
objectives in lost time cases, or days away
with restricted time so it is a big focus for us to
get back on track with that. We are focusing
on serious injuries with our employees as well
as contractors. This will take daily leadership
in our safety behaviours looking at non-routine tasks and of course working with our
contractors to keep them safe as well.
ON A LIGHTER NOTE …
How would you sum up your approach to
work?
I was told there are only two kinds of people needed in this business – those who
build the product and those who solve the
problems. And it is true. By default I’m a
problem solver and for me it helps me to
be very positive and optimistic when I face
challenges.
Any hobbies or skills that your team
would find surprising?
I play the piano. Because I love music
that’s probably not a surprise but it’s
something that’s not known.
What are you currently reading?
I have a couple of things open. I’m reading
a book titled Execution is the Strategy,
by Laura Stack, which shows how to
turn strategy into performance. I’m also
reading a book called The Wait. It’s a story
about Meagan Good, an actress, and her
husband who found each other so it’s like
a biography – really interesting. And then,
most importantly, I’m reading the Holy
Bible. I read it daily and I’m currently in the
book of Psalms.
How do you relax away from work?
My favourite thing is to read but I also love
movies and a kind of quirky thing about
me is the ones that I love, I watch them
over and over and over. My children and my
husband think that’s weird but don’t judge
me. I like them, and I watch them, and I can
almost quote them. Also, I attend concerts
(mostly jazz) and plays, I love the theatre.
Can you name three historical figures you
would like to have dinner with?
Yes. The first would be Emily Warren Roebling. She is the woman who completed
@Ford Europe April 2016 · 15
the Brooklyn Bridge and she is considered
the first woman field engineer. She had
amazing courage and she was very smart.
Secondly, I would like to invite Ella Fitzgerald, an African American jazz artist – our
first lady of song. Thirdly, I would like Henry
Ford to come because I am just amazed at
his mind and his vision. He was global before global was global. Those three people
would make for an exciting event!
What are your tastes in music?
It’s a wide range because I love music but
I would say first and foremost it is gospel
because that’s what I play on the piano.
Second is Jazz. My husband and I love jazz,
not old clanky jazz, but smooth jazz like
Dave Koz and Bony James kind of stuff,
and then of course I like R & B and pop.
What was your first car?
I owned a used Ford Maverick. Does anyone know what this is? It was real yellowy
mustard colour which was not good but it
was mine and I was happy.
What do you drive now?
In the states I drive a Lincoln because I
love the elegance and luxury of a Lincoln.
I always tell people that the vehicle looks
good on me and I look good on it. Here, in
Europe I drive a C-MAX which is not too big
and not too small, it has good fuel economy and it rides well too.
Marketing
FORD’S FAB FEB:
SALES SOAR 18%
Ford continued to outpace European auto industry growth in
February with rising demand for its SUVs, commercial vehicles
and large cars
Year to date
With total vehicle sales of 188,700 vehicles
in its 20 traditional European markets, it was
the best combined January/February period
for Ford since 2010. This was a 13 per cent
increase compared with the first two months
2015. Market share increased by 0.2 percentage points to 7.7 per cent.
Across all of its 50 European markets, Ford
sold a total of 209,800 vehicles – up 12.5 per
cent versus an industry growth of 6.5
per cent.
In total, Ford sold 91,700 vehicles in February in its 20 traditional European markets, up
18 per cent over last year and its best February sales since 2010.
Outpacing industry growth of 14 per
cent, Ford saw its market share in February
increase by 0.3 percentage points to 7.5 per
cent.
Across all of its 50 European markets,
Ford sold 104,500 vehicles – up 17 per cent
versus industry growth of 10 per cent –
driving Ford’s market share up 0.4 percentage
points to 7.3 per cent.
“Ford of Europe is off to a very fast start
to 2016 and we are growing even faster than
the industry,” said Roelant de Waard, vice
president, Marketing, Sales and Service,
Ford of Europe. “We are growing and gaining
market share with our fresh cars, SUVs and
commercial vehicles, and – unlike much of
the industry – we are pulling back from rental
car sales and dealer self-registrations that
can erode brand value and residuals.” Ford’s sales in higher value sales channels
were markedly up in February. Retail and fleet
sales accounted for 75 per cent of Ford’s car
sales in February – 7 percentage points better
than the industry average.
OUTLOOK
FOR 2016
• Ford will expand its Vignale line and
introduce new Kuga and all-new Edge
SUVs.
• Joining the Ford performance car
range will be the new Fiesta ST200
and Focus RS.
• In the growing volume segment Ford
will introduce the all-new KA+ model.
The Fiesta ST200 was unveiled in the UK last month at
a media event in the Dagenham Heritage Centre.
Underlining its performance heritage, the hot hatch was
displayed alongside fast Fiestas of past and present,
including the XR2, XR2i and ST Mk I and Mk II. The most
powerful production Fiesta ever, the Fiesta ST200 will
sprint from 0-100 km/h (0-62 mph) in 6.7 seconds. The
eagerly-awaited new model makes its driving debut at
the Goodwood Festival of Speed in southern England in
June.
@Ford Europe April 2016 · 16
• The freshened Ranger will strengthen Ford’s challenge in the pick-up
segment.
Marketing
Models driving demand
Ford sales are being driven higher by rising demand for its fresh SUVs, commercial vehicles
and large cars.
Ford commercial vehicle sales increased by
17 per cent in February on growing demand for
the new and expanded Transit range and the
Ranger pickup. Ford CV market share was 11.7
per cent.
It was the best February for Ford CV sales
since 1993. Ranger sales were up 26 per cent,
and sales of the Transit Connect increased 54
per cent.
Ford’s drive to increase its SUV sales continued in February, with EcoSport and Kuga
sales increasing by more than one-third. Ford
expects its SUV sales to grow by about 30
per cent in 2016 compared with 2015, and to
break the 200,000 sales barrier for the first
time ever in Europe.
Mondeo sales were up 19 per cent, while
sales of S-MAX more than tripled and Galaxy
more than doubled vs the same month last
year.
Performance cars are also contributing
to Ford’s sales success. Combined sales of
the company’s current performance line-up
in February – including the Fiesta ST, Focus
ST, Focus ST diesel, and Mustang – almost
tripled versus February last year.
With the launch of the new Focus RS, Ford
expects record sales of performance cars in
Europe this year.
In total, some 40,000 Ford performance
cars are expected to be sold in 2016 – a 50
percent improvement on 2015 which itself
saw performance car sales rise by 61 per cent.
Ford Registrations: February 2016
Total vehicles by country:
higher/ lower than 2015
A - Austria
B - Belgium
CH - Switzerland
CZ - Czech Republic
D - Germany
DK - Denmark
E - Spain
F - France
FIN - Finland
GB - Great Britain
GR - Greece
H - Hungary
1,840
3,259
1,506
1,351
20,983
1,580
6,506
9,871
1,022
16,064
229
1,022
I - Italy
IRL - Ireland
N - Norway
NL - Netherlands
PL - Poland
P - Portugal
S - Sweden
RUS - Russia
TR - Turkey
RO - Romania
EUROPE 22 2015
EDM 2015
@Ford Europe April 2016 · 17
102,327
2,185
14,034
2,845
1,119
2,412
2,748
1,035
1,778
3,418
7,213
492
(+14,707)
(+218)
External view
Your Voice
FORD ON SOCIAL MEDIA
Here’s a selection of social media comments about
Ford from around the world:
ACCELERATING OUR
TRANSFORMATION
Ford is accelerating its transformation plan in Europe in 2016.
Last month we asked what change would you make to help
deliver a vibrant, sustainable future? While the team continues
to work through some of the many suggestions we received,
here are a few examples of your responses.
Facebook
Ranger Wildtrak: We got to drive Ford UK’s new Ranger.
Burnouts, jumps and general hoonage ensued. Car Throttle
Mustang: Great car for a good price in Europe.
Ulka Steinreich
“We need to introduce a funky replacement for Ford KA to engage
with younger consumers who cannot afford an SUV or hot hatch.”
“A broader range of hybrid products would enable us to compete
more effectively against other OEMs.”
New Kuga: This looks sweet. I was waiting to see it before
deciding if I go Kuga, Edge, or maybe another S-MAX.
Simon Rutherford
Focus RS: Ford has rallycross-ed the Focus RS. TopGear
Focus RS: Yep, the Ford Focus RS will happily smoke all four
tires. Road and Track
Focus RS: same power figures as a BMW i8 yet costs about
the third of what the BMW does...why would you need
anything in your life than one of these? Looks good (imo),
cheap, fast, practical. Matyas Koloh
Fiesta ST200: It’s time for an upgrade. I want one!
Erika Encinas
Fiesta ST200: Definitely going to be ordering one
to replace my ST. Matt Sarll
“The creation of Ford Smart Mobility LLC is a step in the right
direction. We need to seize the initiative now if we are to gain an
advantage over our rivals in the smart mobility sector.”
“More should be done to better integrate contractors into the Ford
family. I would give contractors the opportunity to buy discounted cars in the same way that employees can. I’m sure they would
take advantage of this, improving our sales.”
“I was really impressed when I visited my local FordStore for the
first time recently and I would like to see more of them.”
“Demand for Mustang is very high and the waiting list is quite
long. We need to increase production to get this fabulous car to
customers faster so they don’t end up in competitor vehicles.”
“Years ago Ford had a thriving truck production business in
Europe. We could build on the success of becoming Europe’s
best-selling light commercial vehicles manufacturer by going
back into truck production.”
“I would bring products such as the Ford Raptor to Europe. We’ve
seen how popular Mustang is here in Europe. I would love the
opportunity to own a Raptor and I know I’m not the only one.”
Twitter
Looking forward to sharing #67 @FordPerformance with
@MFranchitti and @HarryTincknell #TeamGB #IHGracing
#FordWEC - @andypriaulx
Excited to be in the #67 #FordWEC car with @andypriaulx
for the season! Also, welcome to @HarryTincknell! #TeamGB
@FordPerformance @forduk - @MFranchitti
“Having sampled SYNC 3 on a recent trip to the U.S., the first
thing I would do is accelerate its introduction here in Europe.
It really is very intuitive. I love it.”
“Looking at the Warley car park, many of the cars are not Fords.
That tells me more needs to be done to get non-managerial staff
and contractors into Ford cars. Great sales opportunity going
begging.”
The Ford Mustang neighs like a Lion! @fredsirieix1
Today @forduk outdid themselves. Providing me with the
ST on my Journey to the Olympics!! - @WalkerHebborn Ford ramps up the Fiesta ST with this, the new ST200.
Are you a fan? @Autocar
Loved seeing this setup outside my Dubai hotel. Ford Fiesta
#RX43 was definitely in good company in #GymkhanaEIGHT!
@kblock43
I think this is possibly the most stunning modern day car
I have ever seen. I’m in love @Ford @forduk #fordgt @Amy_Macdonald
Great to have @forduk at #LboroCareersFair16 today!
They were kind enough to bring two amazing cars as well! @LboroJobNetwork
“Too many cradle to grave managers. Bring in more outsiders with
fresh ideas.”
“Dip into the Ford global product portfolio and keep new types of
vehicles flowing into European showrooms.”
THIS MONTH’S QUESTION:
Ford GT makes its European racing debut this
month. Which is your all-time favourite Ford
race car?
Send your replies to [email protected]
or via internal post to D-NX/2A.
@Ford Europe April 2016 · 18
Moment
23.02.2016
Ford Ranger fan and
flyboard inventor Franky
Zapata in action
@Ford Europe April 2016 · 19
unlearn.ford.co.uk