Casey Printing

VOLUME 1 FALL 2005
YOUR ONE-SOURCE
PRINTING SOLUTION
THROUGHOUT THE
WESTERN
UNITED STATES
magazines newsletters catalogs annual reports
398 E. San Antonio Dr.
King City, CA 93930
PRSRT STD
US POSTAGE
PAID
CASEY PRINTING, INC.
PROGRESSIVE
iMPRESSiONS
A
P U B L I C A T I O N
O F
C A S E Y
P R I N T I N G
&
S A N T A
www.caseyprinting.com
directories packaging posters (up to 28"x 40") direct mail
brochures point-of-purchase booklets bindery
C R U Z
P R I N T E R Y
www.scprintery.com
Direct-to-Plate Application
Shipping & Courier Service
398 E. San Antonio Dr.
King City, CA 93930
(831) 385-3222
caseyprinting.com
pride and
craftsmanship
since 1901
110-A Vernon St.
Santa Cruz, CA 95060
(831) 426-7777
scprintery.com
You see things; and you say, “Why?” But I dream things that never were; and I say “Why not?”
— GEORGE BERNARD SHAW
TECHNICAL TIP
applying spot
varnish to your
quark
express
document
SANTA CRUZ
PRINTERY,
CIRCA 1939
history of printing
and its effect
on culture
P
RINTING as we know it began in
Europe less than 600 years ago. Printing
with movable type had existed in East
Asia since at least the 700’s, but the invention had not
spread to Europe.
Everything people read had to be copied by hand or
printed from wood blocks carved by hand. Then about
1440, the German goldsmith Johannes Gutenberg and
his associates developed movable type. Gutenberg made
separate pieces of metal type for each character to be
printed. With movable type, a printer could quickly
make many copies of a book. The same pieces of type
could be used again and again, to print many different
books.
Printing soon became the first means of mass
communication, thereby greatly changing cultures
worldwide. It put more knowledge in the hands of more
people faster and more cheaply than ever before. As a
result, reading and writing spread widely and rapidly.
famous printers
THOMAS EDISON
Orville and Wilbur Wright, flight
pioneers: Published newspapers
before going into the bicycle business.
Stanley Marcus, founder of
Neiman Marcus department store:
Started as a printer before he began
his retail department store empire.
Thomas Edison, inventor:
Published the first newspaper ever to
be set and printed on a moving train.
A
GREAT DESIGN effect is
spot varnish, where a
varnish is printed in distinct
areas on the job. The varnish can protect the
printing from scuffing and it adds an aesthetically
pleasing effect. A spot gloss varnish on a dull or
matte finish paper, or dull varnish on a gloss paper,
creates interesting contrast. In some graphics, dull
and gloss spot varnishes are used together to add
visual depth and extra pop on a particular graphic
or image. When working on a project with a spot
varnish, you will need to make a separate Quark
document to define the areas (elements) to be
varnished. This is a last step process and should
not be undertaken until design and layout has been
completed.
Start by creating a new folder labeled “for
varnish” and save your Quark document to this
folder as a new document (save as) and add
“varnish” to the file name. The easy elements to do
will be text and boxes created in Quark. Simply
make them all 100% black. Anything not
varnished should be filled with white or none. Do
not delete any boxes that may have run-arounds
that affect the overall layout. Don’t move anything,
as this would change the fit of the spot varnish to
the elements in the original file. Illustrator
graphics: Open each linked item that is in your
Quark document in Illustrator, select the fills and
stroke elements you want varnished and change
them to 100% black. Change every thing else to
white. “Save As” in the new “for varnish” folder
and add “varnish” at the end of the original file
name.
Photoshop graphics with clipping paths: Open
the graphic in Photoshop, change the color mode
santa cruz
printery wins
international
print award —
the coveted
benny!
GOT A TECHNICAL
QUESTION? DAVID
NUCK CAN ADVISE
YOU ON ANY OF YOUR
PRINT PROJECTS.
DETAILS INSIDE
IN THIS ISSUE:
CASEY PRINTING/
SANTA CRUZ PRINTERY
SPOTLIGHTS CLIENT
CALIFORNIA INTERNATIONAL
AIRSHOW, IN SALINAS,
CELEBRATING 25 YEARS OF
CHARITABLE COMMUNITY
INVOLVEMENT
to grayscale, then select the clipping path that
you want to be the spot varnish. Fill the
clipping path with 100% black. Now save into
the “for varnish” folder adding “varnish” on
the end of the file name.
Once all the graphics have been converted
to black we are ready to update the “varnish”
quark document with the revised graphics.
Create a folder for the original Quark
document and linked graphics and move all
the original files into that folder. Launch your
new “varnish” Quark document. You should be
informed by Quark that graphic elements are
missing. You can now re-link each graphic to the
“varnish” version. Now that you have finished
updating the files to the “varnish” files, your
Quark document should be ready to go.
T
our very own
local airshow
packs a powerfully
winged wallop
HE CALIFORNIA
International Airshow
has been showcasing
aviation excellence for
more than 25 years
while at the same time raising
more than $6.2 million for
local charities.
The altruistic Airshow has
accomplished a major mission
each year since its inception:
produce the finest Airshow
possible within the limits of
the Salinas Airport, and pass
all the proceeds on to charity.
Proudly, in the 25 years that
the California International
Airshow has been in
operation, it has become the
most successful Airshow
organized to support
charitable organizations on
the North American
continent.
Entertaining 40-50,000
spectators annually, the top
military and civilian
performers in the United
States and Canada thrill the
crowds while more than 100
static aircrafts, exhibits and
displays are available for
Airshow fans to enjoy and
appreciate during their
experience. In addition to the
main goal of raising money for
charity, other Airshow goals
each year are to produce an
event that will be family
oriented, educational and
entertaining for the entire
family, encourage
volunteerism and community
involvement, and instill pride
in America and our military.
Harry Wardwell, executive
director of the Airshow, says:
“To all the professionals and
participants of the Airshow
industry, to our very generous
business community of loyal
sponsors, and to the
thousands of volunteers who
have devoted tens of
thousands of hours, the
California International
Airshow can only say ‘Thank
You.’ May the next 25 years
be as exciting and fulfilling as
the last 25 years have been!”
Anyone who keeps the ability to see beauty never grows old.
— FRANZ KAFKA
PROJECT SPOTLIGHT:
a team
accomplishment
DETAILS INSIDE
printing’s
great effect
on culture
BACK PAGE
I
benjamin franklin our
country’s first
famous printer
santa cruz printery wins
prestigious benny award
in international print
competition
W
S
HEN BENJAMIN FRANKLIN (17061790) was 12, his father persuaded him to
become an apprentice to his older brother
James, a printer. Benjamin soon became a skilled printer. From
1723 to 1730, Franklin worked for various printers in
Philadelphia and in London, England, where he was sent to buy
printing presses. He became owner of his own print shop in
1730, at age 24, and began publishing The Pennsylvania Gazette.
His name spread throughout the colonies like wild fire.
Franklin achieved greater success with Poor Richard’s
Almanac than with his newspaper. He wrote and printed the
almanac, which included astrology, practical advice, jokes,
poems and weather predictions, from 1733 to 1758. It grew into
one of the most popular and influential works printed in colonial
America.
ANTA CRUZ PRINTERY was recently
awarded a Benny Award (named after
statesman, inventor, and printer
Benjamin Franklin), the highest honor in the 2005
Premier Print Awards, for their entry of the
September 11th Fund Final Report. The Premier Print
Awards, the graphic-arts industry’s largest and most
prestigious worldwide printing competition, recognizes
outstanding achievement in print production.
Designed by talented local graphic artist Jim Ales, the
beautiful full-color book competed against more than
5,200 entries and featured poignant photos and
articles about people affected by the 9/11 tragedy.
He’s a fool that makes his doctor his heir.
Art is never finished, only abandoned.
— BENJAMIN FRANKLIN
f
a“work of art!”
N addition to being a local doctor, Patti Hinz, MD., has been a
photographer for 20 years. She expertly captures images, often with
gorgeous watercolor effects, of flowers, buildings, tropical nature, trees,
plants, landscapes and wine-related subjects.
Santa Cruz Printery is proud to have printed several tropical posters for
Dr. Hinz. The digitally enhanced photographs, taken in the Cayman Islands,
which Dr. Hinz visits annually, were shot with a Fuji S-3 camera. The
Cayman Islands were damaged by Hurricane Ivan on September 11th and
12th of 2004. Realizing that
the resorts needed
redecorating, Dr. Hinz
approached the manager of the
Grand Caymanian Resort
about using her artwork. Today,
the doctor’s prints are found
throughout the hotel.
Dr. Hinz’s artwork is
available for viewing and
purchasing at hinzimagery.com
— LEONARDO DA VINCI
KING CITY EMPLOYEE SPOTLIGHT
PROJECT SPOTLIGHT
maintenance
supervisor
idencio “fifi”diaz
Job description: Fifi supervises the maintenance on all presses,
machines and even the building itself.
How long in the printing profession: He’s been employed at
Casey Printing for 13 years and says he enjoys working with everyone.
Likes best about his job: Pretty much everything, but especially
the opportunity to work on electrical and mechanical equipment.
Personal life: Married 28 years to wife Alicia. Has twin daughters,
Melissa and Marissa; plus a grand-daughter, Destiny.
Recreation: Enjoys spending time with his family, trips to the lake
and watching baseball, football and sports in general.
Management quote: “Fifi’s hard work, intellegence and
mechanical expertise make him an extrememly valuable member of
our team.”
NEW EMPLOYEE INTRODUCTION
B
account
executive
bob stivala
OB STIVALA has been
employed in the printing
industry for 22 years, starting
out by feeding a 6-color
Heidelberg press. Bob
previously worked in the San Francisco Bay Area as a
pressman on the newest equipment Heidelberg had to
offer. The last five years, as plant manager for a shop in
San Jose, taught him about the interrelationship
between sales and production, a perfect background for
his current position.
Bob brings a wealth of knowledge and experience to
the table. His goal with customers is to bring his
knowledge and experience to their printing artwork…
and to bring continued business success to Casey
Printing/Santa Cruz Printery. He enjoys meeting with
and helping people achieve their printing goals.
Welcome aboard, Bob!
NEW EMPLOYEE INTRODUCTION
account executive
jennifer holaday
J
ENNIFER HOLADAY might be new to
the print industry, but four years of event
sales plus running her own business at wineand-art events have taught Jennifer the
importance of creating — and maintaining
— good relations with clients. She describes
herself as “organized, high energy and a
person who excels at making things happen.”
A quick learner, Jennifer says she feels
right at home in the printing industry, due to
the extensive training she received at Casey
Printing/ Santa Cruz Printery.
Personable and outgoing, Jennifer loves
interacting with clients, and feels that they
appreciate her attention to detail and her
inherent integrity. Goals? Jennifer wants
customers to look forward to working with her
and completely fulfilling their printing needs.
Welcome aboard, Jennifer!
Always do the right thing. This will gratify some people and astonish the rest.
— MARK TWAIN
making it
right,
going the
extra mile
W
ROMONA BENDER, WARM AND
FRIENDLY, ENJOYS ASSISTING
CUSTOMERS AND GIVING THEM A
BETTER PRINT BUYING EXPERIENCE.
our customer
service will
always feel
down home
O
ur team takes
full
responsibility
for delivering
what we
promise – from
your idea to
your printed
piece, and we’ll provide you with a
better experience. You might be a large
publisher, manager at an advertising
agency or a manufacturer needing a
product catalog... you’ll all receive the
same great customer service and
personable support to help get your
magazines, brochures and catalogs out
to their targeted audience on time.
We’re big at Casey Printing/Santa
Cruz Printery on the collaborative
process... whatever we need to do to
make your project an absolute success,
we’ll do. That’s why we incorporate the
top professionals in all facets of your
print project to make your product
shine and sing.
A TRUE TEAM
ACCOMPLISHMENT:
PROBLEM SOLVING
IS MADE POSSIBLE
WITH KNOWLEDGE,
EXPERIENCE AND
TECHNOLOGY.
BILL CASEY DOING A PRESS
CHECK, NOT UNLIKE HIS GREAT
GRANDFATHER DID IN 1901
WHEN CASEY PRINTING WAS
FIRST ESTABLISHED.
CHALLENGING
PROJECTS ARE
MET HEAD-ON BY
“CAN-DO” PRINT
PROFESSIONALS.
HAT do you do
when your
customer hands
you 400 photos and a Filemaker
database?
Run? Scream? Cry?
Heck no!
Client Robert Lewis Stevenson
School was getting poor photo
reproduction when outputting
pages from a Filemaker database
— images stored in this database
program result in little/no control
over the quality of pictures.
Resident computer guru Dave
Nuck bypassed Filemaker using
Quark Express to output the
pages. Using a Quark plug-in
known as X-data, which, with a
little scripting of the information
out of the Filemaker database, he
matched the photos to the names,
color corrected the photos and
flowed the whole lot into Quark
in an automated fashion.
The end result was a fully
editable Quark document and the
ability to use Photoshop to edit
the photos
Michelle Boatman of RLS said,
“You guys are awesome. Dave is
great; he has made the project so
much easier!” Just another case of
how the professionals at Casey
Printing/Santa Cruz Printery go
the extra mile to make the
printing journey a smooth one for
their clients.