Mossy Oak Properties Of The Heartland

Mossy Oak Properties Of The Heartland
Presents The 2012 Monster Buck Classic
The setting for the inaugural Monster Buck Classic of Kansas is the Kansas ExpoCentre located in the
capital city of Topeka, KS. The ExpoCentre can be accessed from every region in the state by way of
major interstate or highway. It is 60 miles west of Kansas City and 140 miles from Wichita, our two
major markets. The facilities have adequate space and parking for up to 2,200 vehicles. The Capital
Plaza Hotel is on the ExpoCentre campus.
Purpose Of Event
To promote the great sport of deer hunting and outdoor recreation in Kansas by offering a wholesome venue which the general public of Kansas can display their passion for the sport, learn
conservation and techniques to enhance their experience in the great outdoors, view and purchase
the latest tools, technology and gear in the industry and give notice to the rest of the Mid-West and
Heartland of America that Kansas has officially arrived.
Sponsors & Exhibitors
Our Sponsors and exhibitors have an opportunity to be a part of the Monster Buck Classic of Kansas
event that will change things forever in Kansas. The state of Kansas has never had the opportunity
until now to carve their name in the halls of officially recognized big bucks like Iowa, Nebraska and
Illinois have done and been doing for years through their Monster Buck Classic venues. Our slogan
and theme for the event “We Are Kansas” and “On January 27-29th, 2012 everything changes”, are
statements and notice of sorts to the rest of the Midwest and Heartland of America that Kansas has
now arrived and taken center stage. The event is the first of the “Monster Buck Classic” season with
a date of January 27-29th, 2012. The event date is the closest date of all shows and events of its kind
to the end of deer season. The date of the event is the weekend after the NFL playoffs and a week
before the Super Bowl and after the national SHOT SHOW in Las Vegas. Parking for the event is
free and paid admission is good all weekend long, allowing people to come and go which will help
to drive the overall attendance.
Title Sponsor: Mossy Oak Properties of the Heartland
Expected Attendance: 15,000 - 20,000
Total Vendor Booths: 160
Promotion & Marketing
Because the event is an "inaugural event" we have a very aggressive marketing plan in place as follows:
Television: Cross Timbers Production will create a :30 second commercial to be run on all 17 Monday
Night Football Games in the Kansas City, Topeka, and Wichita markets. The commercial will also run on
ABC 49 in the Topeka market. This will go into 650,000 homes and reach over 1.2M people each week.
AP Press Releases: Press releases will be done periodically leading up to the event. Significant news
and information will be shared with most media outlets in Kansas.
Newspaper: Topeka Capital-Journal, Kansas City Star, Wichita Eagle, Salina Journal, Manhattan
Mercury, and the Pittsburg Morning Sun. We will also solicit newspapers for interview and story
coverage before during and after the event. We have a relationship with the KC Star Outdoor
Editor, Brent Frazee. He has committed to covering the Monster Buck Classic prior, during and
after the event.
Kansas Department of Commerce, Travel and Tourism and Visit Topeka:
Billboards: We will place billboards on the following routes: Hwy 54 from Fort Scott to Pratt,
Hwy 69 from KC to Pittsburg, Hwy 96 from Wichita to Hutch, Hwy 177 from Manhatten to
El Dorado, Hwy 81 from Salina to Belleville. Billboards will be placed no later than December 1, 2011.
Poster Distribution: Physically place over 2,000 10 inch x 15 inch full color official MBCK posters.
Every county east of Hwy 281 up to I-70, back over to Hwy 81 up to the NE state line and east to the
MO state line and down to the OK state line will be canvassed. We will place the posters, with
permission at each location, in hunting and outdoor stores, convenience stores, Wal-Mart Sporting
Goods Departments, Tractor Supply Stores, Bass Pro, Gander Mountain, Dick’s Sporting Goods,
Cabala’s, restaurants, and other places that will give us exposure. All posters will be up no later than
October 15, 2011
Website: monsterbuckclassic.com is the official domain name and home for the event on the
world-wide web. We will place our web address on all marketing and media material to drive folks
to the site and bring quick access of what is taking place in the “We Are Kansas” and the Kansas
Monster Buck Classic world. We will place the web link on as many other sites as we possibly can.
Each sponsor and vendor will have a presence on our website.
Promotion & Marketing continued...
MBCK Official Event Bags: Each adult ages 18 and up (one per family) that comes through the
gate will receive an official event bag. One side will have the official MBCK logo on it and the other
side will boast our sponsors in proportion to their sponsorship level. These will be around long after
the event is over.
Official MBCK Apparel: Each sponsor will have their logo appear on all dated official MBCK apparel
sold during the event. The apparel store will be located at the entrance to the ExpoCentre.
Email blast and direct mail: We will direct mail over 10,000 known Kansas resident deer hunters.
Links on other websites: We will work with other websites (sponsors, exhibitors, outdoor and
hunting venues, etc.) to place our link on it for traffic to the MBCK website
Social Networking Platforms: We will promote the event on all the major social networking
platforms before, during and after the event is over.
Hat Giveaway: The first 100 paid attendees per day will receive a FREE official MBCK hat.
Kansas State Fair Booth: We will have a booth at the Kansas State Fair in Hutchinson, KS in September.
University of Kansas and Kansas State University: We will have marketing efforts on both campuses
through their football and basketball programs. Plans for this have yet to be finalized.
Kansas Department of Wildlife and Parks Hunting Regulations Booklet: We will place an ad in
this publication. Over 275,000 are distributed throughout Kansas. The booklets hit the shelves
September 1st and remains on shelves until after the spring of the following year.
Landsofamerica.com and Landwatch.com: The leading land for sale websites in the world. We will
have banner ads on the Kansas homepages of these land websites. Hunters often visit these sites
in search of land to buy for hunting.
Christmas Parades: We will attend and participate in Pittsburg, Fort Scott, Topeka, Wichita, Hutchinson,
Salina and Manhattan’s Christmas parades. We will pull the official MBCK trailer through each parade.
Paid admission: General admission is good for the entire weekend. This will help drive attendance
and awareness of the event.
Event Times
Friday: 1 PM to 9 PM
Saturday: 10 AM to 8 PM
Sunday: 9 AM to 5 PM
Sunday Morning Worship: 8 AM in the seminar area hosted by Ronnie Carlisle.
Monster Buck Contest
Friday: 1 PM – 9 PM
Saturday: 10 AM – 7 PM
Sunday: 10 AM – Noon
Monster Buck Classic main event will happen at 2PM on Sunday and be hosted by Spook Spann.
Spook is responsible for the largest deer ever harvested on video, a 230+ inch whitetail taken in
Stafford County, KS. He is also the host of SpookNation, a television show on the Pursuit and
SkyAngel networks. He is an accomplished professional hunter and is sponsored by Mossy Oak and
Under Armor to name a few. He has been noted as the next outdoor television mega-star.
To Enter Monster Buck Contest or have a buck officially B & C Scored: $20.00, includes a general
admission good for the entire weekend.
*Only Kansas Residents are eligible to enter the Monster Buck Contest. Anyone, resident or non-resident,
can have a whitetail or mule deer officially scored.
King of Kansas Trophies
In addition to the announcement of each category winner we will crown the first ever Monster Buck
Classic We Are Kansas King of Typical and King of Non-typical bucks. It will be a "Heisman" award of
sorts that will be the bragging rights of Kansas and these bucks will remain the Kings until someone
in a future Monster Buck Classic We Are Kansas event tops their scores and becomes the new King.
This will be the one award that each Kansas deer hunter will dream of capturing from season to
season. The buck has to of been harvested the current years deer season by a non-professional.
We will have two very unique King of Kansas trophies that will have the bucks score and the name
of the hunter engraved in it which will travel with the bucks to different venues throughout the state
and region between the annual event.
Event Admission
Adults: (18 over): $10.00
Youth: (10-17): $8.00
Children: (7-10): $5.00
Children under 6: Free
*Paid admission is good for the entire weekend so attendees can come and go as they please!
Each paid general admission will receive a wristband that must stay attached to arm to be good
for all weekend.
Celebrity Appearances
We currently have agreements to be in attendance with Spook Spann (professional hunter with the
largest whitetail deer ever killed on video and host of the outdoor television show Spook Nation),
Justin McBride (two time PBR World Champion and country music singer), and Dan Thurston (star
of Drury Outdoors’ Bow Madness series and Kansas resident). Spook Spann will host and emcee
the Monster Buck Contest and have a booth to meet and greet the public, sign autographs and
display his 231 inch monster whitetail. Former PBR star and Two Time World Bull Riding Champion
Justin McBride will perform a mini-concert in the Exhibition Hall located next to the ExpoCentre on
Saturday night for all vendors and their guest. He will have a booth and be available throughout the
event to meet and greet the public and sign autographs. Dan Thurston will host a seminar and be
available to meet and greet the public.
Spook Spann
Professional Hunter, and
Host of Spook Nation.
Justin McBride
Former PBR Star, Two-Time
World Champion and Country
Music Singer.
Dan Thurston
Star of Drury Outdoors’
Bow Madness Series.
Unique Attractions
As if Spook Spann's 231 inch monster buck isn't enough, we will have David Richardson and his West
Texas Rattlesnake Show as one of our main attractions. His show has an Anti-Drug message. He will
perform mini-shows throughout each day. This will be an attraction that folks will talk about long
after the event is over. The Antler Dog founder and trainer Roger Sigler, will be in attendance hosting seminars about shed hunting with dogs. Jerry Boyles will be at the show with his Bow-Masters
3-D Target Popup course for bow shooters to test their shooting skills and win prizes. AJ Wood
will be creating paintings for the winners in each Monster Buck category. Wrap It Up! Vehicle Wraps
will be on hand wrapping vehicles with Mossy Oak camo during event hours.
David Richardson
West Texas Rattlesnake Show
and Anti-Drug Message.
AJ Wood
Huntfish Portrait, Inc.
Canvas Paintings for
Contest Winners.
Wrap It Up! Vehicle Wraps
High quality, high resolution
car, truck and fleet wraps.
Jerry Boyles
Bow-Masters 3-D
Target Popup Course.
Roger Sigler
Antler Dog Founder.
Unique Attractions continued...
In addition, Christian Comedian Bob Smiley will be at the event Friday and Saturday to heckle
the crowd and do mini comedy stand ups during the day atop the “Crows Nest” and perform a
45 minute stand up comedy show prior to Justin McBrides concert Saturday night.
The crowd will be able to test their skills and match wits against the smartest chickens in the
world in a game of tic tac toe. The Tic Tac Toe Chicken attraction has appeared on Larry King
Live and awed thousands upon thousands of players and spectators over the years. Folks will
not forget this one.
Bob Smiley
Christian Comedian
Tic Tac Toe Chicken
Owned, trained, and directed
by legendary animal trainer
and rodeo clown Bunky Boger
and family.
Seminars
Informative seminars given by experts in their fields will happen throughout the event starting
Friday night. The following are the topics and speakers:
“Food Plot Design” - Mossy Oak Biologic Pro-Staff
“Late Season Tactics” - Dan Thurston, Mossy Oak Pro Staffer and Drury Bow Madness
celebrity and KS resident
“Videoing your hunt, the truth” - Cabot Benton, Living Your Land Television Show Presented by
Mossy Oak Properties
“Shed Hunting-The Antler Dog” - Roger Sigler, Trainer and owner of Antler Dogs kennels
“Small Tract Of Land -Big Results” - Dana Hensen, Primos Calls Pro Staffer and KS resident
“Rattling Bucks” - Mossy Oak Pro Staff
"How to process your deer like a pro" - Bill Hessell, Deer Processing instructor and expert
"Still hunting" - James Barger, Mossy Oak Whitetail Pro-Staff
“Land Ownership 101” - Mossy Oak Properties of the Heartland staff
“A career with Mossy Oak Properties of the Heartland” - Brian D. Smith, CEO, Mossy Oak
Properties of the Heartland
“Honing Your Instincts for Whitetail Success” - Synthia Wilson, speaker and accomplished
hunter. ProStaff & Writer for KBM Outdoors. Prostaff, Writer & BOD for Women Hunters on line
magazine. Pro-Staff & Writer for Bowhunting.net on line magazine. ProStaff for Illussions Game
Calls. 2008 Recepient of "Lady Archer/Bowhunter" by Women Bowhunters Magazine.
"Silent Stalker" - Mossy Oak Whitetail Pro Staff member and deaf hunter Seth Baker shares his
challenge of being deaf and his triumphs of successfully harvesting deer and turkey in spite of his
deafness. YOU DON"T WANT TO MISS THIS ONE! WOW!
Sponsorship Opportunities
Current Sponsors: Primos Hunting, Briggs Dodge Topeka, ABC 49 Topeka,
ScoutLook Weather, Wrap It Up Vehicle Wraps, Hunting Sports Plus
Platinum Sponsor $8,500.00
• Logo to appear on all marketing material, show bags and show T-shirts in proportion to sponsorship
• Mention in all radio and television ads
• 75 General Admission Tickets
• Logo on show programs
• Presence on official MBCK website
• Premium 10 x 10 booth
• 6 x 12 Banner Hanging in Expo Hall (Sponsor to provide banner)
• Mentions throughout event on PA system
Monster Buck Contest Sponsor $5,000.00
• Named title sponsor of the Monster Buck Contest
• Presence on the official MBCK website
• Logo to appear on all marketing material, show bags and show T-shirts in proportion to sponsorship
• Logo to appear on each Official B & C Scorecard given to contestants and non-contestant scored bucks
• 50 General Admission Tickets
• Logo in show programs
• Premium 10 x 10 Booth
• 5 x 10 Banner Hanging in ExpoCentre, in the crows-nest and on the Monster Buck Contest stage
during Sundays main event. (Sponsor provides banners)
• Mentions throughout event on PA system
3-D Bow Range Sponsor $4,000.00
• Named title sponsor of 3-D bow range
• Presence on the official MBCK website
• Logo to appear on marketing material, show bags and show T-shirts in proportion to sponsorship
• Logo to appear on each scorecard given to each 3-D shooter
• 20 General Admission Tickets
• Logo in show programs
• Premium 10 x 10 booth
• 5 x 10 banner hanging in Expo Hall (Sponsor provides banner)
• Mentions throughout event on PA system
Sponsorship Opportunities continued...
Seminar Sponsor $3,000.00
• Named title sponsor of Seminars
• Presence on the official MBCK website
• Logo to appear on marketing material, show bags and show T-Shirts in proportion to sponsorship
• Banner to be in seminar area and mentioned prior to and after each seminar
• 15 General admission tickets
• Logo in show programs
• Premium 10 x 10 booth
• 5 x 10 banner hanging in Expo Hall (Sponsor provides banner)
• Mentions throughout event on PA system
Crows Nest Sponsor $2,500.00
Spook Spann will host the Monster Buck Contest and announce updates and interview contestants from
atop the “crows nest”. The crows nest is a platform high enough for everyone in the arena to see and hear
him make announcements. This area will have our Monster Buck Contest sponsors banners.
• Named title sponsor of the Crows Nest
• Presence on the official MBCK website
• Logo to appear on marketing material, show bags and show T-Shirts in proportion to sponsorship
• Crows Nest area will have sponsor banner hanging in it (Sponsor to provide banner)
• 15 General Admission Tickets
• Premium 10 x 10 Booth
• Mention on PA prior to each big buck contact update
Banner Sponsor First 20 Sponsors
**Sponsors to provide banners
• 6 x 10 banner in Expo Hall- $600.00, with a booth $400.00
• 8 x 12 banner in Expo Hall- $700.00, with a booth $500.00
• 10 x 15 banner in Expo Hall- $800.00, with a booth $600.00
• General Admission Tickets 50% off up to 20 tickets, must be purchased one week prior to event
• Logo in show programs
• Two mentions during event on PA system
Banners must be received no later than January 15, 2012
Sponsorship Opportunities continued...
Special Opportunity for 20 501c3 Organizations
“Pass It On” Sponsorship $5,000.00
In the spirit of cooperation with conservation and other non-profit organizations that preserve and protect
the great sport of hunting the first 20 501 c3 organizations approved by MBCK will receive a scholarship for
their booth paid from the Pass It On Sponsorship dollars for this portion of our event. We truly believe this
is what it is all about and we as an event would not exist if it were not for these wonderful groups. We salute
each one of them and are grateful for their efforts!
• Name title sponsor of Pass It On
• Presence on the official MBCK website
• Logo to appear on marketing material, show bags and show T-Shirts in proportion to sponsorship
• 25 General Admission tix
• Logo in show programs
• Premium 10 x 10 booth to be located at the end of the Pass It On aisle
• 5 x 10 banner hanging in expo hall
• Mentions throughout event on PA system
Please call or contact us at [email protected] if you would like to apply for a scholarship
booth for your organization.
Vendor Booths
Regular booth $385.00 Until December 15, 2011
$475.00 after December 15, 2011
Additional Booths Two booths are priced at a 20% discount. Call MBCK for pricing for more than
two booths. Corner booths cannot be discounted in the multiple booth discount.
Corner Booths 140-201-240-301-340: $625.00 Until December 15, 2011
$700.00 after December 15, 2011
Corner Booths 120-121-220-221-320-321 are $900.00 each with no discounts available. These are located
across from the Monster Buck Scoring Tables and Monster Buck Displays.
Banner sponsorships are available in conjunction with a booth, see Banner Sponsorships.
To reserve a booth 50% is due at the time of reservation and the remaining balance is due by
December 15, 2011. Any booths reserved after this date must be paid in full.
Inaugural pricing promotion. Any vendor that reserves a booth prior to December 15, 2011 will secure
this booth space price for the 2013 MBCK event.
Parking for the event is free to everyone.
All booths will include pipe and drape, one table and two chairs and includes four event passes.
Additional event passes can be purchased for $5.00 each.
Please remember that any paid general admission is good for all weekend. THIS WILL DRIVE ATTENDANCE!
Each vendor and booth staff is invited to a private Bob Smiley stand-up comedy show and a Justin MCBride
mini-concert Saturday night starting at 9PM in the Sunflower Ballroom located in the Capital Plaza Hotel.
It is an appreciation event for our vendors.
The official hotel of the MBCK is The Capital Plaza Hotel, a five star property located on the ExpoCentre
campus within walking distance of the event. We have a limited number of rooms reserved at the
Capital Plaza Hotel for our exhibitors. Exhibitors can reserve rooms for $99.00 per room per night until
December 20, 2011. After this date the room rate will increase to $115.00 per night. Please contact the hotel
directly at 1-800-579-7937 and tell them you are with the Monster Buck Classic of Kansas and they will
assist you with these rates and your reservations.
This Year’s Event Benefactor
This year’s event will benefit Friends Of American Heroes, a 501(c)(3) non-profit organization whose
goal is to honor American military heroes and their families. Their mission is to promote and nurture
family values, friendship, fellowship, and love of country by encouraging participation in outdoor
recreation. Our heroes' mental and physical struggles do not end once they leave the hospital
or rehabilitation center—they face a lifelong uphill battle. Therefore, to uplift and encourage
our wounded heroes as they persevere in life, Friends Of American Heroes works to provide enriching
outdoor recreational opportunities for them across the country.
Faith, Country, and Family are at
the center of Friends Of American Heroes, while
providing outdoor enjoyment to wounded veterans.
For more information on Friends Of American Heroes:
www.friendsofamericanheroes.org
“I am honored to be the host and emcee for the Monster Buck
Classic - We Are Kansas event. This event is long over due for the
great state of Kansas. Won't you join me Jan 27-29, 2012 in Topeka
as we celebrate the awesome sport of Kansas deer hunting. I look
forward to seeing you there. Don't miss it.”
Spook Spann
Professional Hunter, and
Host of Spook Nation.
We Are Big Events, LLC
399 Hudson St. Suite 1
Fort Scott, Kansas
620-223-3773 • Fax:620-223-3774
monsterbuckclassic.com