Media Kit - Adirondack Daily Enterprise

Transcription

-V\
M
Z
XZ
Q
[
M
7XXWZ
\
]VQ
\
Q
M
[
N
WZ
7^
M
Z
I
+M
V\
]Z
a
AW]Z
6]UJM
Z
7VM
5]T
\
Q
UM
LQ
I
;W]Z
K
M
+W^
M
Z
Q
VO
\
PM
?Q
T
L
;Q
LM
WN
6M
_
AWZ
S
4)3-
84)+1,
6-?;
+W^
M
Z
Q
VO
\
PM
7T
aUXQ
K
:M
OQ
WV
?--3-6,-:
)Z
\
[
-V\
M
Z
\
IQ
VUM
V\
:M
IK
PQ
VO
\
PM
?WZ
T
L
___
)LQ
Z
WVLIK
S,IQ
T
a-V\
M
Z
XZ
Q
[
M
K
WU
___
4ISM
8T
IK
Q
L6M
_[
K
WU
___
)LQ
Z
WVLIK
S/]Q
LM
K
WU
Effective 01/01/14
Award-Winning
Regional Guides
Most Popular
Best Distributed
Real Estate
Outdoor Recreation
North Country Dining
A guide to homes, camps, land and commercial
properties in the Adirondack Park. Distributed the
first of each month. It’s where the majority of real
estate agencies are seen advertising because of the
great response. Published 10 months a year and also
online at www.AdirondackDailyEnterprise.com and
www.LakePlacidNews.com.
An outdoor recreational magazine. Covers fishing,
hiking, canoeing, skiing, snowmobiling, ice climbing, camping, hunting and more. Distributed by the
New York State Department of Environmental
Conservation, the Adirondack Mountain Club and
other visitor bureaus to campers and visitors
throughout the Adirondack Park.
A Restaurant Guide that will tantalize anyone's taste
buds. Put your menu in diners' hands prior to their
arrival at your restaurant. Published three times a
year and also online at www.AdirondackDailyEnterprise.com and www.LakePlacidNews.com.
www.AdirondackGuide.com
Arts in the Park
Visitor’s Guide
Resource Guide
A guide to the artists and artisans in the Adirondack
Park. Published once a year at the height of the summer season. Featuring artists in the Tri-Lake region,
which is considered the Artists’ Capital of the
Adirondacks.
The Adirondack Winter and Summer Vacation
Guides are sold as a package in the spring. Make
sure you reserve early! Let visitors know what you
have to offer. Over 100,000 readers. Reach more by
advertising on our web site next to our guide.
A Resource Guide that helps link people in the community. Hospitals, banks, libraries, schools, clubs
and more. A guide that is kept throughout the year.
Published annually in March. Includes 1 year on our
website.
Seen everywhere in the North Country!
PO Box 318 • 54 Broadway • Saranac Lake, NY 12983
Phone: (518) 891-2600 • Fax (518) 891-2756
Email: [email protected]
www.AdirondackDailyEnterprise.com
THE LAKE PLACID NEWS
Page 2
6179 Sentinel Road, Lake Placid, NY 12946
Phone: (518) 523-4401 • Fax: (518) 523-1351
www.LakePlacidNews.com
3 Times in the
Adirondack Daily Enterprise
1 Time in the Lake Placid News
Plus online - 7 days
Your 2x2 Branding Ad
Runs 4 times
Per Week for ONLY
6290
$
Per Week.
Includes online.
$25160 per month (4 weeks)
Brand Builders Plus Online
uilders
d
n
a
r
B B
$77000
You Save
Per Month (4 weeks)
Off Our Regular Rate
75%
You Save
Number of Branding Opportunities
Printed 2,587,000 plus online 1,747,200
5 Times in the
uilders
d
n
a
r
B B
$113000
You Save
Runs 6 times
Per Week for ONLY
8810
$
Per Month (4 weeks)
76%
You Save
Per Week.
Includes online.
BRANDING
Effective 01/01/14
6 Times in the
1 Time in the Weekender
Runs 8 times
Per Week for ONLY
11330
$
Per Week.
Includes online.
uilders
d
n
a
r
B B
$149000
You Save
Per Month (4 weeks)
76%
You Save
What do consumers associate with your brand?
Quality
Service
Value
Variety
Other
What are your brand’s assets?
One of a kind
Delivers results quickly
What is your brand’s personality?
Friendly
Easy to work with
Convenient location
Other
Who is your target audience?
Who are your competitors?
What are their brand associations?
What differentiates your company/ product in the marketplace?
Names
Terms
Symbols
How do consumers experience your brand?
What value do consumers perceive in your company/product?
How do you improve that value over time?
On what areas should you focus to raise your audiences’ perception of your
brand?
in print and online
Too Plain
This ad will get your business
name in front of potential customers but lacks a benefit statement.
Too Busy
Many advertisers try to list all their
benefits in their ads, making it difficult to read. The advertiser
doesn’t receive the response they
expected.
Just Right
Small space ads are more effective
when designed with a unique logo
and include one positive benefit
your business offers. This ad
would best Build your Brand.
Building a positive brand image translates into higher profits. The perceived
value of your product or service allows for favor pricing, because customers
are willing to pay for the value of your brand.
Advertising Guidelines
PUBLISHER’S LIABILITY FOR ERROR:
The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an
advertisement. The publisher’s liability for other errors is strictly limited to publication of the advertisement in any
subsequent issue or the refund of any monies paid for the advertisement.
• Once a proof has been provided, published errors become the burden of the advertiser. Major copy and
typesetting changes on an original ad will be billed at $25 per hour.
• Ads will be billed to the nearest half inch.
• Contracts are valid for calendar year only beginning January.
• Position can be requested, but not guaranteed.
• Guaranteed B&W ad placement fee is $25 per ad, per insertion.
*Some restrictions apply.
Phone: (518) 891-2600 • Fax (518) 891-2756
INDEMNIFICATION:
The adverister and/or advertising agency agrees to defend and indemnify the publisher against any and all liability,
loss or expenses arising from claims of liable, unfair competition, unfair trade practices, infringement of trademarks,
copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication
of the advertiser’s advertisement.
• The Adirondack Publishing Company does not accept broken advertising.
• The Adirondack Publishing Company will not extend credit for advertising orders or space reservations that claim
sequential liability.
• All advertising credit balances must be taken in-kind (i.e., through additional advertising) and must be taken in one year.
• The publisher has the right to refuse any and all advertising matter without explanation.
• Rates are subject to change.
Page 3
Phone: (518) 523-4401 • Fax: (518) 523-1351
LOCAL
RETAIL
RATES
LAKE PLACID NEWS
THE
www.adirondackdailyenterprise.com
P.O. Box 318 / 54 Broadway, Saranac Lake, NY 12983
Phone 518-891-2600 Fax 518-891-2756
E-mail [email protected]
Single
$10.95
$10.45
$9.15
$8.78
$8.62
www.lakeplacidnews.com
Phone 518-523-4401 Fax 518-523-1351
E-mail [email protected]
DISPLAY
$14.40
Effective 01/01/14
Best Value
Combination
Open rate
News &
( L.P.Enterprise
)
$15.90
– 250” volume discount –
* Per column inch rate
$12.20
$11.70
$10.40
$10.03
$9.87
* Combos must be run within same publishing week
Enterprise or
L.P. News Single
CLASSIFIED
Best Value
Combination
$10.95 Open rate $12.45
spaper
Daily New
Mon.-Sat.
Published
$8.24
$7.65
$7.00
$6.35
$6.20
*Per column inch rate
$9.49
$8.90
$8.25
$7.60
$7.45
s
.
Ad
eeks
w
n
4
EXTRA ADDED VALUE
o
fo r
cti
eek p.c.i.
A
w
a
0
H
a
l
f - o f f t h e s i n g l e r a t e a d s repeated within 5 printing days
e
s
$ 7. 0
ag
time
3
m
in the Adirondack Daily Enterprise only.
.
I
e ad
e only
No repeat rates for LPN or Weekender.
e sizr week. Daily Enterpris
m
a
un s ange pe ndack
R
diro
y ch
unts.
1 cop d in the A ther disco
o
re
e
h
ff
O alid wit
v
Not
Arts & Entertainment
Weekly
Publish Newspaper
ed eve
ry Frida
y
Cuis
ine
Sce
Com
ne •
bi
PRI nation
Serv
BRE CE
AK
ice
!
$8 .
55
$6.
10
Get noticed 60% more with color
$100.00 Full Color
$ 5 5 . 0 0 S p o t C o l o r per publication
PRE-WEEKEND MAGAZINE
D
irec
(No
t
tory
p.c
Ads valid wit
.i.
h
must
run w other co Single
m
ithin
the s bination
ame
o
p.c
wee ffers.
.i.
k .)
For maximum
exposure – ask
about our online
packages!
$2.00 extra per column inch
Get the maximum exposure by advertising in all 3
publications for only $17.90 p.c.i.*
TV Listing Section $4.00 p.c.i.
Save 58%
Published every Thursday
Phone: (518) 891-2600 • Fax (518) 891-2756
off of the regular open rate
with the TRIPLE COMBO
LAKE PLACID
WEEKENDER
NEWS
• The WEEKENDER is
included with
Thursday’s Adirondack
Daily Enterprise
• Also delivered to
hotels/motels for their
visiting guests.
• Arts & entertainment
• Where to dine
• Weekend events
• TV listings
• Calendar
Page 4
Phone: (518) 523-4401 • Fax: (518) 523-1351
Effective 01/01/14
Online Rates
Reach
GOLD
• Educated
• Affluent
12 month
Leaderboard
• Young
$
Readers
4
per
thousand
a month
S I LV E R
BRONZE
6 month
Leaderboard
3 month
Leaderboard
5
$
7
$
per
thousand
a month
per
thousand
a month
IMPRESSIONS
GOLD LEVEL
SILVER LEVEL
BRONZE LEVEL
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
VIDEO
$120
$160
$200
$240
$280
$320
$360
$400
$250
$150
$200
$250
$300
$350
$400
$450
$500
$350
$210
$280
$350
$420
$490
$560
$630
$700
$450
12 month agreement
Cost per month
per month
• Visits
10,000
5,000
6 month agreement
Cost per month
3 month agreement
Cost per month
Drive Customers to your Site
Try your print ad online with Print-to-Web
Print ad size
Visits Per Month
249,448
Pageviews
Per Month
714,197
Visits Per Day
8,046
Phone: (518) 891-2600 • Fax (518) 891-2756
Online Fee
1” - 10”.........................$20
11-20.............................25
21-30............................30
31-40............................35
41-50............................40
51-60............................45
61-70............................50
71-80.............................60
81-90............................70
91-100...........................80
101-110..........................90
111-120+........................100
*Rates are for seven days
Page 5
Phone: (518) 523-4401 • Fax: (518) 523-1351
Effective 01/01/14
Special Sections
February
Weddings
This is a must for
couples planning their
wedding. Countdown
wedding planner and
suggestions to have a
memorable wedding.
February
Winter Carnival
Schedule of shows,
activities, parade and
photos of past and
present Winter
Carnival Ice Palaces.
April
Spring Sports
Golf, tennis, track &
field, baseball & softball
previews of high school
athletes. Rosters, stats,
interviews, photos and
more to have as a
keepsake.
May
Home & Garden
Time to get green with
home improvement
ideas and tips for
landscaping and
gardening.
June
Graduation
Photos of graduating
students form Saranac
Lake, Lake Placid,
Tupper Lake and
Keene Valley. A
keepsake for friends,
parents and
grandparents.
June
Lake Placid
Horse Show
World renown
competitions of Lake
Placid Horse Show
and I Love NY Horse
Show. Reaches highincome horse owners
who come to Lake
Placid for this three
week competition.
June
Best of the
Mountains
Readers vote for the
best businesses.
Accompanied by
photos of the owners
and their staff.
July
Ironman Triathalon
Preview and results
tabloids with
coverage, standings
and photos of the 2.4mi. swim, 112-mi. bike
ride and 26.2-mi. run.
September
Fall Sports
Coverage, stats, team
listings, interviews and
photos of high school
athletes participating
in football, cross
country, and soccer.
June - August
Visiting Lake Placid
Distributed Downtown
Lake Placid. 13 week
summer publication
targeting visitors on
what activities there
are to do in the area.
October
I Dine Locally
8 week campaign for
local restaurants. Gift
certificates awarded
each week.
September
Fall Home and
Garden
Make your house
environmentally
green, how to get
ready for the winter
season and
remodeling advice.
November
Design-An-Ad
Children design
advertising for local
businesses. Great
learning experience
for students in school
or schooled at home.
November - December
Shopping Wrap-up
Gift ideas that runs 8
weeks with gift
suggestions for the
holidays.
Gift Guide
Gift giving ideas for
the holiday season.
October
Adirondack Made
Locally made gift
ideas for the holidays.
Runs 8 weeks.
December
Seasonʼs Greetings
Wish your customers
happy holidays in this
special section full of
letters to Santa, and a
reprint of Tʼwas the
Night Before
Christmas.
December
Year-in-Review
A historic account of
the top local news
stories of the past
year. A section that is
saved with scrapbookerʼs other
keepsakes.
Golf Pages
Ski Pages
May through
August
December
through March
Special Pages
January
Snowmobile Safety
Library Pg
Winter Blues
September
Relay for Life
NIE Sponsor Pg, Placemat
Back to School Safety
Hunting Safety, Library Pg
February
March
American Heart Month
Childrenʼs Safety Pkg (5wks)
Drive Safely Pkg (9 wks)
Empire State Games
Tax Time, Library Pg
Crossword Puzzle Tab
Restaurant Placemats
Colorectal Cancer Awareness
Library Pg
Adopt-a-Pet, Dental Hygiene
Breast Cancer Awareness
OkTUPPERfest
Domestic Violence Awarness
Fire Prevention, Out of Darkness
Education Week
Hospice Month
Veteranʼs Tribute
Diabetes Month
Library Pg
October
November
April
Animal Cruelty Prevention
Child Abuse Prevention
Earth Day
Placemats
Library Pg
December
Drunk & Drugged Driving
Prevention, First Night
Holiday Worship
Winter Sports Pg, Gift Certificate Pg
Sparkle Village, Library Pg
Phone: (518) 891-2600 • Fax (518) 891-2756
May
Armed Forces Day
Motorcycle Safety, Law Day
Train Map/Downtown SL
Guide Page in Embark
Business Card Special
Library Pg
June
Adk Arts & Heritage
Business Showcase
Fatherʼs Day, Kovelʼs Antiques
LP Marathon, Adopt-a-Pet
Library Pg, Wilmington Bike
Race
July
Essex County Fair
Fourth of July Flag
Tinman Triathlon
Vacation Map Wrap
Library Pg
August
CAN/AM Rugby, Daffest Bulbs
Church PG, Insurance Pg
Down Thru the Years
Mt. Arab Flea Market
Library Pg
• Childrenʼs Safety - Poison Prevention - Child Abduction - Internet Safety - ABC Drug Free - Baby Safety Checklist.
• Drive Safely -
• Guide Directory -
Page 6
(starts in February, 5 per year)
Winter Carnival - Memorial Day - Graduation - July 4th - Rugby - Labor Day - Halloween Thanksgiving - Christmas - New Yearʼs. (starts in February, 10 per year)
Embark - Hiking - Camping - Boating - Hunting - Ice Fishing - Skiing - Snowmobiling - Skating
(6 issues per year)
Phone: (518) 523-4401 • Fax: (518) 523-1351
Effective 01/01/14
Essex and Franklin County Market
The Adirondack Region is the Focus of the World!
Tell your message to the world!
Adk
Park
EXTREME EXPOSURE
Reach this upscale, educated and affluent market!
• Home of the 1932 and 1980 Winter Olympic Games attracting sports
enthusiasts and athletes from around the world.
• The Adirondack Park is the largest publicly protected area in the
nation, attracting over 55 million to ski Whiteface Mountain.
• Visitors come to enjoy its 6 million acres of forests, mountains, 2,500
lakes and 30,000 miles of rivers and streams.
• Described by National Geographic as “the jewel of the Adirondacks”.
• Great reviews on our area from NY Times, Boston Globe, Toronto
Star, Rachel Ray, Outside Magazine, Ski Magazine, Forbes Traveler,
Travel & Leisure ...just to name a few.
IN PRINT AND
ONLINE
National Advertising Manager
Donna Leonard • 518-891-2600 ext. 15
Retail Advertising Manager
Catherine Moore • 518-891-2600 ext. 14
Daily and Weekly
The Adirondack Daily Enterprise is published daily, Monday through Saturday.
The Lake Placid News is published weekly on Friday. Both are paid publications.
Home Delivery
Adirondack Daily Enterprise - 4,350 delivered to homes, newsstands and mail.
The Lake Placid News - 3,035 mail and newsstands.
The Weekender - delivered to hotels and high traffic areas.
Size of Paper
22” broadsheet for both papers. Ads will be billed to the nearest 1/2 and full inch. 6 column
retail, 8 column classified. 6 column by 10 inch tabloid for Weekender Arts & Entertainment.
Dimensions of the page
6 columns to a page
Broadsheet Page: 10” wide by 21” deep
1 col. ...........................1.5”
2 col. ..........................3.25”
3 col. ..........................4.875”
4 col. ..........................6.625”
5 col. ..........................8.25”
6 col. ..........................10”
Deadlines
Your ad will be
seen locally and
globally with
print and online
presence!
www.AdirondackDailyEnteprise.com
100% Coverage of the Olympic Region,
Lake Placid, Saranac Lake, Tupper Lake
and surrounding areas!
Phone: (518) 891-2600 • Fax (518) 891-2756
Space deadlines:
• 4 days prior for daily.
• Friday prior for weekly publications, The Lake Placid News and Weekender.
Material deadlines:
• 3 days prior for daily.
• Monday prior for weekly.
10 Most Popular Activities
• Dining at local restaurants
• Hiking
• Skiing
• Shopping
• Historic sites & museums
• Canoeing / Kayaking
• Festivals / Special Events
• Camping
• Swimming
• Fishing
Page 7
Phone: (518) 523-4401 • Fax: (518) 523-1351
Effective 01/01/14
Preprint Rates
Published Monday - Saturday
$
275 - Flat net rate
4,350 Paid Distribution
THE
LAKE PLACID NEWS
$
275 - Flat net rate
3,035 Paid Distribution
WEEKENDER
TMC - Total Market Coverage
available on request
Zip
Code
12983
12986
12946
12989
12913
12977
12942
12943
12941
12997
12945
12939
12970
12973
Total
Area
Saranac Lake
Tupper Lake
Lake Placid
Vermontville
Bloomingdale
Ray Brook
Keene
Keene Valley
Jay
Wilmington
Lake Clear
Gabriels
Paul Smiths
Piercefield
Adk Daily LP
Enterprise News
2176
712
801
110
204
95
20
12
56
40
31
28
50
15
130
20
2395
5
20
100
135
112
103
15
4350
3035
Total
Coverage
2306
732
3196
110
209
115
120
147
168
143
31
28
50
30
7733 8 5
Preprint deadline: In house 5 business days prior.
Shipping Address: 54 Broadway,
Saranac Lake, NY 12983
Delivery hours: Monday-Thursday 7:30 am - 4:00 pm,
Friday 7:30 am - 1 pm
Preprints accepted boxed or on bundled skids.
Maximum preprint size without quarterfolding, 11”x11”.
Front-Page Stickers
Designed, printed
and posted on the front page of
• Adirondack Daily
Now
Now
Enterprise
Accepting
Accepting
New
New
• Lake Placid News
P
Patients
atients
•Weekender
$
750
for 10,000 minimum
distribution
8
-831
- 6 9 9 l.c.comom
8 6 6P ghhPPeae• aPksksDDeentnWtala !
E
I
LLAA CCI
A K H ig
L AK
.H
. i
www
CAL
TT
LLAA TT
R
SSBB UUR
O
LN
D
GH
GH
Printing & Insertion Rates
8.5” x 11” single-sheet flyers
$
424 4350 copies, one sided, $477 two sided
$
LAKE PLACID NEWS
320 3035 copies, one sided, $360 two sided
$
FREQUENCY
275 Run 6 times in 6 months with the same
message, printed and inserted in either paper for just
$275 each time!
Phone: (518) 891-2600 • Fax (518) 891-2756
Printing Newspapers or Flyers
We can print your
newsletter, newspaper,
or a one-sheet flyer.
Call today for a
FREE QUOTE.
We can design, print and
distribute it in the
Adirondack Daily
Enterprise,
Lake Placid News and
the Weekender.
Page 8
Phone: (518) 523-4401 • Fax: (518) 523-1351
Effective 01/01/14
Real Estate
REAL ESTATE GUIDE
NEWPAPERS
SINGLE
VOLUME
COMBO
6
2500”
$ 45
6
2000”
$ 60
$ 20
$ 35
7
7
per column inch
SINGLE
VOLUME
COMBO
$ 00
7
1300”
$
7
665”
$
$ 65
825
890
ONLINE
10 Issues
12 Months = $4 CPM
$
Premium Position Glossy $455 100,000 impressions = 400
$
50,000
impressions
=
200
Glossy $258
30,000 impressions = $120
6 months = $5 CPM
$
Premium Position Glossy 510
Glossy $303
6 Issues
per column inch
SINGLE
VOLUME
COMBO
1095
open
$
8
332”
$
$
$ 24
1245
949
3 months = $7 CPM
$
Premium Position Glossy 525
Glossy $325
5 or fewer Issues
per column inch
Daily
Monthly
Weekly
Phone: (518) 891-2600 • Fax (518) 891-2756
24/7
Page 9
Phone: (518) 523-4401 • Fax: (518) 523-1351
Marketing Solutions for Your Business
BRANDING
IMAGE
“Top of mind” awareness should be the cornerstone of every
business advertising campaign. Embed your name in people’s
minds by branding what sets your business apart from the rest.
This campaign is the most affordable and effective way of
branding your business with over thousand branding
opportunities in print and online.
Ask about
our Brand Builder program
Whether your image is classy, fun or professional, we can help make
your image recognizable, even if your message changes. Your Image
Action ad would reflect the same look and size and run for 4
consecutive weeks, three days a week. Readers will know it is your
business even before reading your message. Change your message
each week to a different item or service.
Ask about
our Image Action Campaign
DIVERSITY
NICHE
Diversify your marketing plan by reaching the affluent, young and educated with our Triple
Combo.
• The Lake Placid News reaches an affluent market of second homeowners and visitors.
• The Adirondack Daily Enterprise reaches the educated people who want to be informed
about issues.
• The Weekender reaches the young who want to know what’s happening in the area.
The triple combo is a discount of 58% and even more savings with a volume discount.
Ask about
our Triple Combo Rate
With special pages, sections and guides to meet any market niche that suits your business.
• Specially themed pages give the small advertiser an opportunity to share space with other
businesses to have a full-page impact.
• Special sections promote an event, holiday or seasonal aspect with articles and
photographs of interest to readers and potential customers.
• Guides offer expanded free distribution throughout the North Country for people in
search of dining, real estate, vacation and community resources.
Ask about
our guides and special sections
REACH
SALES
When you include your message with an online ad, your
business will reach potential customers globally, nationally,
statewide and regionally. Increase consumer engagement by
advertising in print and online. Reach the complete newspaper
audience with 360,000 readers in print and over 92,700 unique
visitors online each month.
Offer customers more information about your business by
inserting your sales flyer in our newspaper. Whether your insert
is 1 or 100 pages, the price is less expensive than alternative
distribution and effective in reaching customers interested in
knowing the specials at the stores.
Ask about
digital advertising
Ask about
distributing Sales Circulars
LAKE PLACID NEWS
Page 10
Call for a free
consultation
and design
518-891-2600

Media Kit - Adirondack Daily Enterprise

Transcription

Similar documents

Brant Lake Getaway

This was the 25th annual Tupper Lake Tinman Triathlon, in Tupper

Fitger`s Lake View Office

Captain Geech

Presented by:

to the article. - The FUND for Lake George

Loyalist Township - County of Lennox and Addington

WE ARE THE PLACE TO CHILL AT THE LAKE

Get Your Kicks this Fall with LWYSA!

Caladium Festival