Kit Kit - The Powered Sport Flying Radio Show
Transcription
Kit Kit - The Powered Sport Flying Radio Show
Airplanes • Powered Parachutes • Gyroplanes • Helicopters • Powered Paragliders • Trikes • Ultralights • Light Sport Aircraft MAGAZINE & Radio Media 2011 Kit Formerly Known as: ULTRA FLIGHT POWERED SPORT AVIATION MAGAZINE .....is a magazine with 17 years of experience reporting on sport aviation. Beginning in 1994, UltraFlight Magazine pioneered regular reporting on aspects of aviation that at the time were not given regular media attention. Aircraft like powered parachutes and powered paragliders got their earliest support from UltraFlight Magazine right along with conventional ultralights. UltraFlight was also the first of the aviation media to develop a regularly broadcast radio show dedicated to powered sport aviation, the UltraFlight Radio Show. That show was created in 2000, before iTunes or iPods were even introduced. It has grown with the technology to remain at the forefront of aviation reporting in the sport aviation market. UltraFlight grew with the ultralight and light sport aviation movement to what it is today, the only newsstand quality magazine completely devoted to the fun and adventure of single and two-seat powered sport aviation. In January of 2010, UltraFlight Magazine became Powered Sport Flying Magazine and the UltraFlight Radio Show became the Powered Sport Flying Radio Show. The name changes were made to reflect the larger audience and the full range of what the formats had already grown to cover. Today Powered Sport Flying Magazine remains one of the few magazine that is read cover-to-cover by subscribers. It offers an independent voice on government regulation as well as showing what many magazines forget, the true joy of flight. It does this by showing the adventures of people from around the country and around the world enjoying the freedom of flight. With excellent print quality, great editing and stunning photography, it is a great venue in which to show off your products or services. Why You Should Advertise with Powered Sport Flying Magazine Market Focus Of course the bottom line is to make sales. In today’s market it’s important that every dollar you spend is aimed towards an audience who is open to buy what you are offering. In the case of Powered Sport Flying, you are reaching an audience who is already familiar with light sport and ultralights, but who may be looking for that next adventure. One of the features of the light sport rules is the ease of entry into different categories of flight. That has not been lost on the sport flying public who may have been introduced to flight with powered parachutes for their simplicity and who now may want to start actually traveling with their aircraft. In those cases, the pilots will be looking for something a bit faster. The other side of the coin is the pilot who has flown GA aircraft for years and now wants to look for something specifically in the sport category. They are gravitating towards a magazine which has the same focus they now have and shows them more of the options. Pricing Cost is another reason to advertise with Powered Sport Flying. Like many companies today, the publishers of Powered Sport Flying have had to look closely at keeping expenses down while not sacrificing quality. That goal has been met and that benefits both the reader and you as an advertiser. Frankly, many magazines have not been able to make the transition to a tougher economy and have disappeared from the field. Many of the magazines that have remained are still charging big dollars to support large staffs and infrastructure. That still works for them since their primary customers are larger companies than you will normally see in the world of light aviation. Powered Sport Flying is structured more like the businesses we support, with a smaller, hard-working staff that gets the job done – just like you do! Getting Noticed It does little good to buy advertising in a magazine that doesn’t get read by your potential customers. Magazines that focus on general aviation are a good place to advertise because you are at least reaching an aviation audience who may consider sport aircraft. However, those magazines are not necessarily reaching the new audience of people seeking information about light sport. We are. Display Ad Specifications Artwork can be created by our in-house designers or you can submit your own artwork. The files can be PDF, TIFF, or JPG. Fonts should be embedded and the color profiles should be CMYK, Grayscale, or Spot. The maximum total ink density is 300 and the image resolution should be 300 dpi. Of course you can call if you have any questions. Non-Bleed Ad Sizes A CODE B C D G F H K J I L E SIZE WIDTH DEPTH A Spread 15.625 9.75 B Full Page 7.5 9.75 C 2/3 Page 4.933 9.75 D 1/2 Page Spread 15.625 4.775 E 1/2 Page Horizontal 7.5 F 1/4 Page 3.625 G 1/6 Page Square H 1/2 Page Vertical 4.933 7.22 I 1/3 Page Vertical 2.367 9.75 J 1/3 Page Square 4.933 4.775 K 1/6 Page Vertical 2.367 4.775 L 1/6 Page Horizontal 4.933 2.288 M Business Card 3.625 2.00 4.775 3.625 4.775 3.117 M Bleed Ad Sizes N O P Q S R CODE SIZE WIDTH DEPTH N Spread 16.75 11.0 O Full Page 8.5 11.0 P 2/3 Page 5.5 11.0 Q 1/2 Page Spread 16.75 R 1/2 Page Horizontal 8.5 S 1/3 Page Vertical 3.0 5.49 5.49 11.0 These are finished document sizes. To determine trim size, subtract 1/8” (.125”) from each side. In addition, there is a 1/8” safety area within the trim area where there should not be any copy or content you don’t want to risk losing. For example, the safety area for a full page ad is 8.00 x 10.50 The final trim size of the magazine is 8.25 x 10.75 2011-2012 (Magazine) advertising contract Sport Aviation Press, PO Box 38, Greenville, IL 62246, (618) 664-9706, Fax (618) 664-4831, [email protected] Company Information Company _________________________________________________________________________________________________________________ First Name _________________________________________________ Last Name _________________________________________________ Address ___________________________________________________________________________________________________________________ City _________________________ State/Province _________________ Phone _____________________________ Zip Code ____________________ Fax _______________________________ Country ______________ Email _____________________________________ Placement Information FULL COLOR 1 or 2 Months Full Page Spread $1995 $1890 $1786 $1567 Full Page 1/2 Page Spread 1/2 Page 1/3 Page 1/4 Page 1/6 Page Business Card COVERS 2nd Cover (C2) 3 Cover (C3) rd 4 Cover (C4) th 3 Month Contract $1050 $995 6 Month Contract 12 Month Contract $940 $825 $1260 $1194 $1128 $990 $795 $750 $710 $620 $580 $560 $540 $495 $475 $455 $435 $390 $320 $310 $300 $275 $215 $205 $195 $175 BLACK & WHITE Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page Business Card 1 or 2 Months 3 Month Contract 6 Month Contract 12 Month Contract $630 $600 $575 $515 $455 $430 $405 $350 $350 $340 $325 $295 $275 $260 $250 $220 $190 $180 $175 $155 $115 $110 $100 $90 INSERTION DATES April 2011 August 2011 December 2011 May 2011 September 2011 January 2012 $1300 $1235 $1165 $1025 June 2011 October 2011 February 2012 $1190 $1125 $1060 July 2011 November 2011 March 2012 1 or 2 Months 3 Month Contract 6 Month Contract 12 Month Contract $935 $1410 $1330 $1255 $1105 Payment Information (Credit or Debit Card) Card Holder ____________________________________________________ Card No. ___________________________________ Card Type ______________________________________________ Exp. Date_______________________ CVV No. ______________________________ Billing Address (If different from above) __________________________________________________________________________________________ City _________________________ State/Province _________________ Zip Code ____________________ Country ______________ Authorizing Signature ________________________________________________________________________________________________________ terms & conditions I. This Document IV. Payments & Cancellations A. There is no agreement between the Advertiser and Publisher in addition to or otherwise than herein stated. This document contains the whole agreement between Advertiser and Publisher and is governed by Delaware law. A. The charges shown on this advertising agreement will be due when bills are rendered except where prepayment is required. In the event the Advertiser fails to pay promptly an amount due, all amounts remaining to be paid for the advertising shall become due and payable together with interest at the rate of 18% per annum, compounded monthly, plus reasonable attorney’s fees and court costs. The Publisher reserves the right to require payment in advance of publication for all or part of the charges for the advertising for any issue. B. The Advertiser warrants that he is the duly appointed representative of the product or service advertised and it is understood that the advertising applied for will be solely for advertising the products or services he represents and that the periodical advertising applied for is not subject to resale. The Advertiser further warrants and represents that the description of the product or service advertised is true in all respects. C. The person signing this document warrants that he or she is authorized to sign it. D. This document, if accepted by the Publisher, shall become a binding obligation upon the Advertiser and its Agency with respect to each specified item of advertising on the Deadline Date of the issue in which such advertising is to be inserted B. The Publisher has the right to hold the Advertiser and /or its Advertising Agency jointly and severally liable for all monies due to the Publisher for the advertising placed. C. Changes or cancellations must be received by the Publisher in writing before the deadline or closing date of the issue in which cancellation is requested. Production charges will be invoiced to the Advertiser according to the Publisher’s established policy and rates. E. The terms and conditions of the current rate card, receipt of which is acknowledged by the Advertiser, are incorporated in these terms by reference. D. If any amounts due under this agreement are not paid in full, when due, Sport Aviation Press reserves the right to apply any funds that Sport Aviation Press received from the advertiser, regardless of the reason for such funds having been submitted. II. Publisher’s Rights V. Errors & Liability A. Conditions, other than rates, are subject to change by Publisher without notice. A. The Publisher is not liable in any way for any delays in delivery of the publication due to any act or condition that is beyond the control of the publisher. B. The Publisher reserves the right at all times to edit, reject or discontinue any or all advertising matter at its sole discretion. In the event of rejection or discontinuance, the Advertiser shall be given a pro rata refund. C. Positioning of advertisements is at the sole discretion of the Publisher. D. The Publisher reserves the right to restrict or refuse advertising where (a) the advertising order by the Advertiser contains willfully false statements, willfully serves to mislead the public or (b) the Publisher has had complaints from readers and/or city, state, federal, or other regulatory agencies which indicate the Advertiser may be engaging in unethical business practices or (c) where such advertising is not consistent with policies, practices and/or other content of the publication. III. Protection of Copyrights A. Advertisements are accepted upon the representation that the Advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, the Advertiser and its agency agree to indemnify and hold Publisher harmless against any expense or loss by reason of any claims arising out of publication. B. The Advertiser assumes sole responsibility for the protection copyright in any writing, pictorial illustration, design, map, photograph, or combination thereof included in its advertising material submitted to the Publisher. C. The Advertiser warrants that all advertising matter submitted shall not violate any rights of any person, firm, corporation, or entity including but not limited to copyright and trademark rights. B. The Advertiser agrees that the Publisher shall not be liable to correct any omission or error in any advertisement, nor will the Publisher be required to give any special notice thereof of any type to anyone prior to the next regular scheduled publication of its periodical. C. In the event of any error in, or omission of, all or any part of an advertisement, the Publisher’s liability shall be limited to a pro rata abatement of the charges payable for such advertisement during the service life of the publication issue in which such error or omission occurs in the same proportion that such error or omission reduces the value of the entire advertisement. In no event shall the Publisher’s liability to the Advertiser for all claims of any kind for loss or damage arising out of or resulting from any such error or omission exceed the total of such charges payable for the advertisement. In no event shall the Publisher be liable for any loss of the Advertiser’s business, revenues or profits, the cost to the Advertiser of other forms of advertising, or special, consequential or penal damages of any nature. The foregoing provisions shall constitute the Publisher’s sole liability to the Advertiser and the Advertiser’s exclusive remedy against the Publisher in the event of such error or omission, and not otherwise. The Voice of the Industry Well before the Sport Pilot Regulations were ever approved, UltraFlight Radio had already been providing in depth discussions about the news affecting the sport aviation world. With a ten year history that predates iPods, iTunes and a lot of the technology now used to produce it, the show has been on longer than any other sport aviation based show and has a format that has yet to be successfully duplicated. For 2010, the UltraFlight Radio Show has become the Powered Sport Flying Radio Show to accurately reflect the topics and guests featured on the broadcasts. The Powered Sport Flying Radio Show is dedicated to promoting the Light Sport Aircraft Industry. Doing that begins by providing an informative and entertaining show for pilots and sport aviation professionals alike. Every week, the Powered Sport Flying Radio Show interviews the top performers in sport aviation from all over the world. Even better, after the show is broadcast, it is archived on the web for years so that people can Award Winning! – In 2004 & 2005, the Ultralisten at their conveFlight Radio Show became the only radio show ever to be recognized by the United States Ulnience. tralight Association. They presented the show with their Communication Award. They said in part: “As leaders in the area of audio communications about our sport, UltraFlight Radio and particularly, hosts Michael Purdy and Roy Beisswenger (USUA AFI #A27073) has become one of the best sources for up-to-date information. Once a week, timely interviews with key individuals, provide an important channel for information to the ultralight/light sport community.” Broadcast to thousands over the internet, the Powered Sport Flying Radio Show discusses subjects of interest to ultralight and light sport aircraft pilots. The show features all disciplines including Fixed Wing, Radio Trike, Powered Parachute, Powered Paraglider, Glider, and Gyroplanes. Topics like safety, flying events, and government issues are regularly featured on the show. The show is succeeding, too. The Powered Sport Flying Radio Show made history in the Summer of 2004 by broadcasting live the press conference at FAA headquarters announcing the new Sport Pilot Rules. We continue to be the best, if not the only source for live interviews with the policy makers and players in the industry on a world-wide basis. But the show is more than just about sport pilot and industry news. The Powered Sport Flying Radio Show features the fun of flying. By talking to aviation competitors, record setters, travelers and more, we provide entertainment for pilots as well as encouragement for those who are still just dreaming about flight. For the technology-savvy company, the Powered Sport Flying Radio Show offers a lot of tools to promote your business: • An audio ad on the show itself. With approximately15,000 targeted listeners a month, this is a great value all by itself. • A banner ad put on every page of the official show web site. That is on a 400+ page web site that has every page updated weekly and is steadily growing with more archived shows each week! It is a web site that sees over a million hits a month as well as over 55,000 page views. The Google and other search engine benefits alone are worth the price of sponsorship. • Yet another benefit is that your banner ad will be put on a program e-mail that goes out weekly to well over 22,000 people in the light and ultralight sport aviation world. That includes people in all phases of the sport. And that is weekly, not monthly. That email gets your ad in front of potential customers regularly. Top Reasons for Advertising on the Powered Sport Flying Radio Show Reason #1 Reason #7 Target. Powered Sport Flying Radio has a highly targeted audience. Everyone listening to the show is very interested in light sport aviation. From pilots who are old hands to folks that may have just discovered flying for the first time, Powered Sport Flying Radio reaches thousands interested in our sport. Be viral. The Powered Sport Flying Radio Show is promoted far wider than even the house web site. Show segments are also promoted on World Talk Radio, iTunes, Oshkosh 360, and forums both domestic and overseas. Your audio message is a part of each of the segment that goes viral. Reason #2 Reason #8 Get Visitors. Reach active listeners who will visit your web site. Show listeners are used to visiting web sites while they listen to the show. If your offer interests them, they are ready and able to visit your web site. Hot links from your ad on the web site to your web page makes it easy for customers to get the whole marketing message directly from you! Customer Good Will. Be seen as supporting one of the few free services existing for light sport aviators. Powered Sport Flying Radio is an Award Winning Show that is FREE to listeners. Listeners know who is supporting the show and in turn support them. Reason #9 Stand out. This is a unique way to deliver your message. Nowhere else can a radio message work for you like it will on Powered Sport Flying Radio. Price. For one low price of $375 per month, you get all the advantages of sponsoring an Award-Winning resource for pilots. With over 150,000 impressions, that means you get 4 targeted exposures for every penny spent! (About $2.50 per thousand!) Reason #4 Reason #10 Reason #3 Spend wisely. Powered Sport Flying Radio is cost effective. The Powered Sport Flying Radio Show may be the most popular aviation-based radio show anywhere. And at a fraction of the cost of most print advertising, the audio advertising spots are priced better than most internetbased shows on other niche topics. Combined with the display ads on the web site and e-mail , it is an offer that can’t be beat. Be First. Today people typically start researching aircraft ownership on the internet first. As soon as they learn about sport aviation and get excited about it, they can listen to hours of content from the Powered Sport Flying Radio Show..........where they will learn about you! Reason #5 You can now receive a 30 second audio ad on the Powered Sport Flying Radio Show and a display ad on both the weekly e-mail (94,600 impressions) and on the web site (55,000 impressions) for the low monthly price of only $375! The display ad will be linked back to your web page of choice. Your 30 second audio spot will be heard live weekly on the Powered Sport Flying Radio Show and will be archived with the show for future listeners. Numbers. The Powered Sport Flying Radio Show E-mail reaches over 22,000 people an average of 4.3 times every month. The web site has 400+ pages that will have your message on them and are visited 55,000+ times. There is an average of over 15,000 listeners per month. You get at least 150,000 exposures for one low price! Reason #6 Flexibility. Advertise what you want to advertise, when you want to. You can promote one product one week and promote another the next week. Changes can be done just hours before broadcast time. So What Do You Get? 2011-2012 (Radio) advertising contract Sport Aviation Press, PO Box 38, Greenville, IL 62246, (618) 664-9706, Fax (618) 664-4831, [email protected] Company Information Company _________________________________________________________________________________________________________________ First Name _________________________________________________ Last Name _________________________________________________ Address ___________________________________________________________________________________________________________________ City _________________________ State/Province _________________ Phone _____________________________ Zip Code ____________________ Fax _______________________________ Country ______________ Email _____________________________________ Placement Information 1 or 2 Months TYPE OF AD Weekly Radio Spot, weekly banner ads on the web site and email which rotate to the top of the page regularly. Banner ads on the web site and email, weekly Banner ads on the web site and email, every other week. 3 Month Contract 6 Month Contract 12 Month Contract $475 $400 $325 $375 $317 $267 $217 $250 $238 $200 $163 $188 Payment Information (Credit or Debit Card) Card Holder ____________________________________________________ Card No. ___________________________________ Card Type ______________________________________________ Exp. Date_______________________ CVV No. ______________________________ Billing Address (If different from above) __________________________________________________________________________________________ City _________________________ State/Province _________________ Zip Code ____________________ Country ______________ Authorizing Signature ________________________________________________________________________________________________________ Important Information 1. Billing - Advertisers must prepay for first month’s ads. All subsequent ads will be billed monthly on a thirty-day (30) Net Term Basis. A 1.5% per monthly late fee is assessed on over 30 day invoices. Ads not paid within due period may be dropped until payment is caught up. 2. Cancellations - Advertising may be cancelled by written notification only. Cancellation should be received by Powered Sport Flying Radio 1 week prior to intended cancellation time. 3. Checks should be made payable to Sport Aviation Press and mailed to PO Box 38, Greenville, IL 62246. So Many Options Powered Sport Flying offers you a lot of ways to get your products and services in front of the flying community. As shown we have the magazine and the radio show. We also link to preferred customers from our web sites and offer opportunities to appear as a guest on the radio show. There are other ways to get visibility with Powered Sport Flying, some at little or no cost. Press Releases A well-written press release will help get your company noticed and included in both the magazine and the radio show. Of course we are looking for stories of interest to our readers. If you have something that our audience would enjoy hearing about, please drop us a line. When preparing the press release, here are some things to keep in mind: 1)Keep the press release short and simple. About a page (250-500 words) is usually enough to get the job done. If you don’t feel up to writing a full press release, just send along an email with the idea and a few bullet points and we can call for more detail as we need it. make a good story, have them submit the story. If it is something that readers will enjoy, there is a good chance that we may use the story. Chances get even better if there are great photos to go with it. And they may make a great guest for the radio show, too. Smaller Ads Many companies feel that they don’t want to advertise unless they can go for the spread or the full page ad. However, it is far better to go with a smaller ad that you can consistently run for a long time. Even though the aviation business is seasonal, people’s reading habits are often on a different schedule. For instance, many people have more time to read in the wintertime. If you just advertise in the summer, you may miss an opportunity of presenting your message to someone who is taking the time to read and perhaps plan for future adventures, equipment, training, or whatever it is you have to offer. And of course if you purchase a smaller ad for a longer period of time, the price becomes that much more attractive. If you do commit to a smaller ad for the year and you want to make the ad larger for a particular month, you will still get a better price for that large ad. 2)Do include the basics in the press release. Who, What, Where, When, Why and How are questions that should be answered in the release. Classified Advertising 3)Include images. For a magazine press release, images can make it a better story with more impact. At the minimum, send along a vector art (preferable) or high dpi image of your logo for the header of the story. Pictures of the aircraft or product, your facility, and the people involved should also be high dpi pictures. JPEG’s are usually just fine. If you operate a school or sell a smaller product, don’t forget about the classified section of the magazine. The rates are very attractive and the classifieds do get read. In fact, it may be worthwhile to advertise both with both a display ad and a classified since some people read the classifieds almost as a separate feature of the magazine. 4)Include a quote or two. At the very least, include some contact information with someone who could be quoted or even be a guest on the Powered Sport Flying Radio Show. Be Creative Encourage Your Customers to Write If a customer has a great story to tell about flying your aircraft or using your product and you think it may If you have an idea that will benefit both you and the magazine, please don’t be shy about calling. Our mission is to promote and educate the sport flying public and we know there is a lot of talent in the community. We want to work with you! Classified Ad Order Form Ads Start At Only $11 For 20 Words (3 Issue Minimum Run) Please complete this form, detach and mail or fax to Powered Sport Flying. If you don’t want to damage your issue, you can phone your ad in or request a PDF file by emailing [email protected]. Please place only one ad per form to reduce confusion. Your classified ad must run for a minimum of 3 issues and be paid at submission. Cost per issue: $.55 per word with a minimum of 20 words. (Email or web addresses and phone numbers are each counted as one word.) Photo will be an additional $10.00 per issue, minimum 3 issues. Bold headlines at no additional cost, additional bold words $.10 extra per word. No tear sheets provided for orders under $100 per month. CHOOSE YOUR CLASSIFICATION Accessories Dealers Parachutes (Ballistic) Propellers Trailers Airplanes (Light Sport) Employment Parachutes (PPC) Real Estate Travel Books & Literature Instructional Schools Powered Parachutes Services Videos Airplanes (Ultralight) Business Opportunities ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ Engines Miscellaneous Plans Powered Paragliders Rotorcraft To Trade Trikes Wanted PLEASE PRINT YOUR AD LEGIBLY (One Word Per Blank) ___________ $11.00 ___________ $11.00 ___________ $11.00 ___________ $11.55 ___________ $14.30 ___________ $17.05 ___________ $19.80 ___________ $22.55 ___________ $25.30 ___________ ___________ $11.00 ___________ $11.00 ___________ $11.00 $11.00 ___________ $11.00 ___________ $11.00 ___________ $11.00 $11.00 ___________ $11.00 ___________ $11.00 ___________ $11.00 $11.00 ___________ $11.00 ___________ $11.00 ___________ $11.00 $12.10 ___________ $12.65 ___________ $13.20 ___________ $13.75 $14.85 ___________ $15.40 ___________ $15.95 ___________ $16.50 $17.60 ___________ $18.15 ___________ $18.70 ___________ $19.25 $20.35 ___________ $20.90 ___________ $21.45 ___________ $22.00 $21.10 ___________ $23.65 ___________ $24.20 ___________ $24.75 $25.85 ___________ $26.40 ___________ $26.95 ___________ $27.50 Additional words $.55 each For clarification please rewrite phone, web or e-mail here: ________________________________ $11.00 $11.00 CALCULATE CHARGE Price for Word Count (Use price following the last word in your ad.)... Optional Photo or Image ($10.00)........................ Sub-Total for Ad ..................................................... Times Number of Months (Minimum of 3)........ Total.......................................................................... PAYMENT INFORMATION (Make Checks Payable to Sport Aviation Press) $_______ $_______ $_______ ____ $_______ YOU CAN PLACE YOUR ORDER BY PHONE Visa MasterCard Check Card Number _______________________________________________ Expiration Date ___________________ CVV No. ______________ Signature ___________________________________________________ ADVERTISER INFORMATION Name _____________________________________________________ You can place your order by phone by calling (800) 867-5430. Of course Sport Aviation Press is not responsible for misunderstandings resulting from telephone placements. Company _________________________________________________ You can send this form and payment to: Sport Aviation Press PO Box 38, Greenville, IL 62246 Fax (618) 664-4831 or email [email protected] City _________________ State/Province _______ Zip Code _______ Address _________________________________________________ Phone ____________________________________________________ Fax/Email _________________________________________________ CI ROTORC RA P ULAR AT I O N PO FT ASSO