Viacom, Inc. - Columbia Institute for Tele
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Viacom, Inc. - Columbia Institute for Tele
COMPANY PROFILE Viacom, Inc. REFERENCE CODE: 68021BD5-5AAC-42A5-B437-11958F2E0AB9 PUBLICATION DATE: 7 Oct 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Viacom, Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................7 Key Employees...................................................................................................14 Key Employee Biographies................................................................................16 Major Products and Services............................................................................24 Revenue Analysis...............................................................................................26 SWOT Analysis...................................................................................................27 Top Competitors.................................................................................................33 Company View.....................................................................................................34 Locations and Subsidiaries...............................................................................38 Viacom, Inc. © MarketLine Page 2 Viacom, Inc. Company Overview COMPANY OVERVIEW Viacom Inc. (Viacom or “the company”) is one of the leading global entertainment content companies. The company provides the entertainment content through television (TV), motion picture, internet and mobile platforms. Viacom's prominent brands include the multiplatform properties of MTV Networks, BET Networks and Paramount Pictures. The company primarily operates in the US, Europe and Asia Pacific. It is headquartered in New York City, New York and employs 9,880 people as of September 30, 2012. The company recorded revenues of $13,887 million during the financial year ended September 2012 (FY2012), a decrease of 6.9% compared to FY2011.The operating profit of the company was $3,901 million in FY2012, an increase of 5.1% over FY2011. The net profit was $1,981 million in FY2012, a decrease of 7.3% compared to FY2011. KEY FACTS Head Office Viacom, Inc. 1515 Broadway New York City New York 10036 USA Phone 1 212 258 6000 Fax Web Address http://www.viacom.com Revenue / turnover 13,887.0 (USD Mn) Financial Year End September Employees 9,880 New York Ticker VIA New York Ticker VIA.B Viacom, Inc. © MarketLine Page 3 Viacom, Inc. Business Description BUSINESS DESCRIPTION Viacom, Inc. (Viacom or “the company”) produces and distributes TV programming, motion pictures and other entertainment content. The company offers entertainment content and media related services. Viacom has its operations across the US, Europe, and Asia Pacific in 160 countries and territories. The company organizes its business operations into two segments: media networks and filmed entertainment. The media networks segment provides entertainment content and related branded products for consumers in key demographics. It creates, acquires and distributes programming to its audiences on TV, the internet and mobile devices and through a variety of consumer products and themed entertainment. Viacom Media Networks operates the company’s media networks businesses through four channel groups: Music & Logo, Nickelodeon, Entertainment and BET Networks. Viacom Media Networks and its international operations reach approximately 700 million households in approximately 160 countries and territories worldwide through its approximately 200 channels and multiplatform properties, which include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA, among others. Viacom Media Networks also has a casual games business that includes websites such as AddictingGames.com and Shockwave.com. The Music & Logo group includes Viacom's music, youth and young adult-oriented program services and digital properties that target the 12-24, 18-24 and 18-34 demographics. Logo properties offer original and acquired content, news, social networking and community building catering to specific audiences. Some of the key brands of the Music & Logo group include MTV, a music and lifestyle network that offers content built around storytelling, music discovery and activism across television, online and mobile platforms. During September 2012, MTV reached approximately 98 million domestic TV households and more than 600 million households in more than 160 countries and territories worldwide through its 41 MTV branded channels. MTV2 is part of the MTV family of channels that features music, live-action sports and lifestyle programming targeting male audience aged 15 to 25. It reached approximately 79 million domestic TV households in FY2012. MTV.com is an online service featuring a range of entertainment and pop culture content reflecting the core themes of MTV and MTV2 including music-based programs, action sports and lifestyle programming. In the quarter ended September 30, 2012, MTV.com averaged approximately 11 million monthly visitors and 134 million video streams each month. The company’s VH1 brand features programming primarily focused on music artists, celebrities and real life stories, as well as online and mobile platforms. VH1 targets adults aged 18–49 who are interested in pop culture. It reached approximately 97 million domestic TV households in September Viacom, Inc. © MarketLine Page 4 Viacom, Inc. Business Description 2012. VH1 Classic is a vintage-themed network featuring music videos, documentaries, movies and concert footage from the 1960s, 1970s, 1980s and 1990s, as well as other music-themed programs. It reached 60 million domestic TV households in September 2012. VH1 Digital brand offers digital and mobile destinations, VH1.com, VH1Classic.com, m.VH1.com and various applications (apps), featuring an array of content centered on VH1 shows, music, pop culture and celebrity content, including original series, exclusive events, music videos, live performances and news. The company’s CMT brand features country music and entertainment. CMT and its website, CMT.com offer a mix of music, news, live concerts and series and is a resource for country music on demand. The network’s digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD. CMT reached approximately 91 million domestic television households in September 2012. In the quarter ended September 2012, CMT.com averaged approximately one million monthly unique visitors. Other key brands of the Music & Logo group include mtvU, the company's on-air, online and on-campus network created by and for the college audience; MTV Films, MTV's motion picture brand; and PalladiaHD, a music-centric high definition (HD) television channel. The Nickelodeon group provides entertainment and educational programs, websites and online services that target kids aged 2-17 and their families. Some of Viacom’s key properties in Nickelodeon group include Nickelodeon and Nick at Nite. Nickelodeon features original and licensed programming for kids during the daytime hours. Nick at Nite airs during the evening and overnight hours and primarily features licensed contemporary family comedies. Nickelodeon produces and distributes television programming worldwide and has a global consumer products business. Nickelodeon and Nick at Nite reached approximately 99 million domestic TV households in September 2012. Nickelodeon reached approximately 300 million households in more than 130 countries and territories in September 2012 through its 79 Nickelodeon branded channels. Nick.com is an online destination that offers video streaming of Nick content and games. In the quarter ended September 30, 2012, Nick.com sites averaged 7.2 million monthly unique visitors. Nick.com had an average of 83.4 million video streams each month. Nickelodeon group’s other brands include Nick Jr., a channel for preschoolers that educates and entertains; NickJr.com; TeenNick and TeenNick.com; Nicktoons; ParentsConnect.com; Nickelodeon Games Group; Nick Jr. Video, broadband service of Nick Jr.; Nickelodeon Movies, Nickelodeon’s motion picture brand; and the Nickelodeon Animation Studio. In addition, Nickelodeon licenses its brands for hotels, cruises, live tours and other themed entertainment outlets. The entertainment group produces and distributes programming and online content and games that target adult and male audiences. The group's primary brands include: COMEDY CENTRAL, an all-comedy television network; Comedycentral.com, an online video platform featuring COMEDY CENTRAL content; Spike TV, a male-oriented network featuring a mix of original and acquired programming, specials, live events, and movies. It also includes SPIKE.com which is an online video entertainment destination for men aged 18–34, featuring Spike TV's shows, movie and video game trailers, sports clips, celebrity galleries and original digital content; and TV Land. Other properties Viacom, Inc. © MarketLine Page 5 Viacom, Inc. Business Description of the entertainment group include GameTrailers.com, which produces broadcast quality video content for video games. BET Networks provides entertainment, music, news and public affairs programming targeted to the African-American audience and consumers of Black culture. Its program services include its flagship BET channel, CENTRIC, BET Gospel and BET Hip Hop. BET channel focuses on young Black adults; BET Gospel provides gospel music and spiritual programming; and BET Hip Hop offers features hip hop music programming and performances. CENTRIC targets multicultural audiences, delivering a variety of music artists, along with culturally relevant movies, series, live performances, specials and reality programming. BET Networks' other properties include BET Home Entertainment, a collection of BET-branded offerings including DVDs and video-on-demand; and BET Mobile, which provides music, gaming and video content to its target audiences on mobile devices and digital services across all major service providers. The filmed entertainment segment produces, finances and distributes motion pictures and other entertainment content under the Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies brands. Paramount Pictures is a producer and distributor of motion pictures and has a library consisting of over 3,300 motion pictures and a small number of TV programs. In FY2012, Paramount distributed two theatrical titles under its distribution arrangement with DreamWorks Animation SKG. In FY2011, Paramount distributed the final two theatrical titles under its distribution arrangement with MVL Productions (Marvel), now a subsidiary of the Walt Disney. Paramount also distributes motion pictures and other entertainment content on digital versatile discs (DVDs) and Blu-ray discs, television, digital and other platforms in the US and internationally. Viacom, Inc. © MarketLine Page 6 Viacom, Inc. History HISTORY Viacom, Inc. (Viacom or “the company”) was originally formed after the spin-off from Columbia Broadcasting System (CBS), which was established as a public company in 1971. In the late 1970s, Viacom took over CBS' syndication division. Viacom purchased Showtime in 1978 and combined it with the Movie Channel to form Showtime Networks. The company formed a joint venture with Warner Communications, and Warner Amex Cable Communications that resulted in the joint operation of both Showtime and the Movie Channel in 1983. The company purchased MTV Networks in 1986. In the following year, National Amusements acquired 83% of Viacom and during the same year, MTV expanded in Europe with the launch of MTV Europe. In 1991, Viacom acquired 50% stake in MTV Europe for $65 million. In 1994, the company merged with Paramount Communications. In the 1990s, the company formed the Viacom Entertainment Group, which included Paramount Motion Picture Group, Paramount Television and the Paramount Stations Group. In 1996, MTV launched MTV2, a music network devoted to a diverse mix of music videos. MTVN launched the Suite from MTV Networks in 1998, including digital channels MTV2, MTV Indie, MTV Ritmo, MTV Rocks, VH1 Country, VH1 Smooth and VH1 Soul. Viacom merged with CBS in 2000 and acquired 64.2% equity interest in Infinity Broadcasting. CBS' cable networks, TNN and Country Music Television (CMT) joined the MTV Networks family of cable channels. Paramount and CBS TV stations integrated into a single unit, the CBS Television Stations Division. Paramount Parks joined the Viacom Entertainment Group. CBS Plus, the cross-media sales and marketing unit, changed its name to Viacom Plus. The company acquired BET Holdings II in 2001. BET Holdings operated Black Entertainment Television (BET) and BET Jazz: the Jazz Channel. During the same year, BET launched digital cable offerings, BET on Jazz: the Jazz Channel and BET International, new channels, BET Gospel, BET Classic Soul and BET Hip-Hop. In 2002, Nickelodeon acquired Sesame Workshop's 50% interest in Noggin for approximately $100 million and Noggin launched the N, a nighttime network for teens. In the same year, MTV acquired the College Television Network (CTN). In 2003, the company acquired Time Warner's 50% interest in Comedy Central. During the same year, MTV Networks Europe acquired a 50% stake in French videogames channel, GameOne through a partnership with Atari, a French media company. In 2004, the company acquired the German VIVA Media, the German equivalent to MTV. In the same year, the company acquired 75.8% of VIVA Media from 14 shareholders and acquired SportsLine.com. The company's CTN was re-launched as mtvU in 2004. During 2004, Viacom sold one of its radio stations to Spanish Broadcasting System (SBS) in return for a 10% stake in SBS, which marked its entry into the US Hispanic radio market. The company acquired CBS Sacramento affiliate, KOVR-TV 13 from the Sinclair Broadcast Group. Viacom, Inc. © MarketLine Page 7 Viacom, Inc. History In 2005, former Viacom’s Board of Directors approved the split of the company into two publicly traded businesses, Viacom and CBS. In the same year, MTV networks acquired Neopets and GoCityKids.com. Also during the year, the former Viacom sold Famous players, its Canadian based theatre chain for approximately $400 million. In the same year, MTV networks acquired substantially all the assets of GameTrailers, including the internet site, GameTrailer.com. During the same year, MTV launched many services including MTV World brand with MTV Desi and MTV Chi; LOGO, a television network for niche audiences; MTV Games, an in-house gaming division that produced and marketed original video game titles; and broadband channels, including MTV Overdrive, VH1's VSPOT, mtvU Uber, Comedy Central's Motherload, and Nickelodeon's TurboNick. During the same year, MTV Networks acquired 97.8% of VIVA Media, Germany's 24-hour dedicated and localized German language music station. In 2006, the company acquired DreamWorks, a leading producer of live-action motion pictures and TV programming. In the same year, Viacom acquired Xfire (www.xfire.com), a gaming and social networking service, for approximately $112 million. The company also acquired remaining 58% interest in BET.com. In 2006, the company acquired Atom Entertainment, a portfolio of four online destinations for casual games, short films and animation, for approximately $200 million. In the same year, Viacom acquired Harmonix Music Systems, the developer of the Guitar Hero video game franchise and other music gaming titles. Additional acquisitions and investments completed during 2006 include Quizilla.com, which operates a social networking website that features surveys, games and advice for young teens; Y2M: Youth Media & Marketing Networks, a publisher of online college campus newspapers; Caballero Television, which operates television stations that serve the Hispanic community; and a controlling interest in Nickelodeon UK. In 2007, Viacom joined the Joost (www.joost.com), the world's first broadcast quality internet television service, as a key content partner to offer full range of brands and programming to consumers on the innovative Joost distribution platform. In the same year, Viacom and Yahoo! formed a multi-year partnership under which Yahoo! would serve as the exclusive provider of sponsored search and contextual ads to all of Viacom's 33 broadband sites, including MTV.com, VH1.com, and Nickelodeon.com. In the same year, Viacom and the TV18 Group created a 50/50 joint venture operation in India, Viacom-18. The strategic alliance includes TV, film and digital media content across numerous brands to build India's leading multi-platform entertainment company. Subsequently, BET Networks, a division of Viacom and Brightcove, an internet TV service provider, partnered to distribute ad-supported internet video channels in the UK. In 2007, MTV Networks International (MTVNI) and Apple entered into an agreement to distribute TV shows from MTV, Nickelodeon and Paramount Comedy channels for purchase and download from the iTunes Store in the UK. Also in 2007, Nickelodeon, Viacom Consumer Products and Imation launched Nickelodeon's Npower brand, a consumer electronics product line. Also, in 2007, COMEDY CENTRAL and National Lampoon entered into an agreement for the first broadcast-window premiere rights to a multi-picture package of National Lampoon movies. Towards the end of the year, MTV Networks and AOL entered into an Viacom, Inc. © MarketLine Page 8 Viacom, Inc. History agreement to show clips from MTVN's music, kids and family, comedy and pop-culture brands on AOL Video. In 2008, BET Networks' BET Digital Media Group launched a vertical advertising network focused on music, entertainment and lifestyle content relevant to the urban and African American communities. In the same year, MTVN kids and family group acquired Babunga.com network of parenting sites and integrated into Nickelodeon's ParentsConnect.com. Subsequently, Paramount Pictures created mobile entertainment unit called Paramount Mobile Entertainment (PME) to develop mobile entertainment and alternative distribution models for the studio. Also, in the same year, Nickelodeon/MTVN kids and family group launched three mobile websites that provide easily accessible information and resources to audiences on wireless devices through branded content from Nickelodeon, the N and ParentsConnect. During the same year, BET Networks partnered with Microsoft to offer BET programming content on Xbox 360 through Xbox Live. Also, Viacom's MTVN Entertainment Group launched Atom.com, a digital comedy network that distributes original programming across the internet, handheld devices, gaming platforms, mobile phones and television. In 2008, Paramount Pictures and Marvel Studios, a subsidiary of Marvel Entertainment entered an agreement under which Paramount would distribute Marvel's next five self-produced feature films on a worldwide basis. Subsequently, Nickelodeon launched a new pop culture online dashboard for kids with UPickDaily.com, an online home base for kids to share, vote, poll and post about what they are buzzing about at school or on the playground. Also, in 2008, BET expanded its international reach with the launch of BET in Africa through the GTV agreement. At the end of the same year, COMEDY CENTRAL re-launched Jokes.com, the premier online destination and home for stand-up comedy. In the following year, Paramount Pictures, a unit of Viacom extended its agreement with the Montecito Picture and Cold Spring Pictures. In the same year, Nickelodeon launched iPhone and iTouch applications in the Apple iTunes App Store, featuring content based on iconic television series SpongeBob SquarePants, Dora the Explorer and iCarly. Subsequently, Paramount Pictures and Thomson, a provider of services to content creators partnered to create a post production sound facility on the Paramount Hollywood lot. The company changed its fiscal year end from December to September in 2009. In the same year, COMEDY CENTRAL acquired off-net rights to "30 Rock", Emmy Award-winning comedy series, from NBC Universal Domestic Television Distribution. Subsequently, Spike TV and Total Nonstop Action (TNA) Wrestling agreed to a new, three-year extension of their partnership that includes new weekly installments of 'TNA: iMPACT!' and the addition of new original series of specials. Also, in the same year, Target and MTV Networks, partnered to introduce a new online video ad unit called "The Scrubber", a custom video player that allows advertisers to insert brand or product icons into the playback timer and tell a marketing story that unfolds over the course of the viewing experience. In the first quarter of 2010, Paramount Vantage acquired worldwide rights to the new film by Oscar winning documentarian Davis Guggenheim and Participant Media. In the same quarter, the Ultimate Viacom, Inc. © MarketLine Page 9 Viacom, Inc. History Fighting Championship and Spike TV formed a new digital partnership and launched UltimateFighter.com, an ad-supported website that features programming from all 10 seasons of "The Ultimate Fighter", which premiered on Spike in 2005. BET Networks acquired Debmar-Mercury's the Wendy Williams Show for a second season in the US and agreed to air the talk show on its international networks in the UK, Africa and the Middle East in 54 countries, in the second quarter of 2010. In the same quarter, MTV Networks, and Warner Music Group (WMG) formed a multi-year partnership that strengthens MTV Music Group's position in the digital music category while expanding WMG's artist-centered video strategy. In the third quarter of 2010, MTV Networks acquired Social Express, a social gaming development company, marking its entry into the social gaming space. In the same quarter, Nickelodeon acquired the Winx Club TV rights for the US and the pay-TV rights for Latin America, Canada, the UK, Australia, New Zealand and Benelux. Winx Club features the adventures of six magical fairies that are popular with young girls around the world.The agreement also includes the co-development and co-production of seasons five and six of the series. Nickelodeon formed partnership with media content company, Chorion and the publisher, Frederick Warne to develop and produce an animated preschool series based on the characters created by Beatrix Potter in the series, the Tales of Peter Rabbit, in the last quarter of 2010. In the same quarter, MTV Networks acquired the broadcast premiere rights to some of 2010's hit theatrical films from NBC Universal Domestic Television Distribution. Subsequently, Viacom sold Harmonix Music Systems to Harmonix-SBE Holdings, an affiliate of Columbus Nova. In the first quarter of 2011, Universal Pictures International Entertainment (UPIE) and Paramount Home Entertainment International (PHEI) signed an agreement that allows UPIE to distribute Paramount product for home entertainment in Italy. In the same quarter, Spike TV acquired all 52 episodes of the globe-trotting television series, "Three Sheets". Hulu and Viacom formed a new content partnership, in the first quarter of 2011. As per the terms of the agreement, current full episodes and clips of "the Daily Show with Jon Stewart" and "the Colbert Report" will be available on the free ad-supported Hulu.com service and through the Hulu Plus subscription service. In the same quarter, the company acquired a minority interest in Rainbow Group, privately-owned kids animation and consumer products company based in Italy. In the first quarter of 2011, TV Land partnered with Woman's Day, the fourth largest magazine in the US, for the network's comedy program "Hot in Cleveland." In the same quarter, MTV and EXTREMEMUSIC, the production music arm of Sony/ATV launched HYPE PRODUCTION MUSIC: a newly created, hybrid music production and licensing partnership. Subsequently, BET Networks launched interactive TV applications for iPhone, iPod touch and iPad. Nickelodeon launched Monkey Quest, a virtual world and massively multiplayer online game (MMOG) featuring console-quality game play, in the second quarter of 2011. In the same quarter, MTV Networks Entertainment Group (MTVNE), a division of Viacom, launched 345 Games, a new video gaming arm of COMEDY CENTRAL and Spike TV. Viacom, Inc. © MarketLine Page 10 Viacom, Inc. History In the second quarter of 2011, Spike TV renewed its partnership with Microsoft for exclusive broadcast coverage of the company's Xbox 360 E3 Media Briefing at the Electronic Entertainment Expo. In the same quarter, Paramount Pictures, Twentieth Century Fox and Lightstorm Entertainment jointly announced to re-release of the movie TITANIC. Subsequently, Paramount Digital Entertainment launched movie applications for Windows Phone 7. COMEDY CENTRAL and the New York Comedy Festival signed a three-year partnership extension to provide the Festival’s stellar comedy line-up through COMEDY CENTRAL's multimedia platforms, in the second quarter of 2011. In the same quarter, Nickelodeon launched Team Umizoomi Preschool Math Kits. Subsequently, Nickelodeon and JAKKS Pacific signed a multi-territory master toy license agreement for JAKKS Pacific to manufacture, distribute and market a line of toys and other products based on the animated action and fantasy series, Winx Club. Also, in the same quarter, Nickelodeon launched the first products from Victorious, Nickelodeon's live-action comedy series. In the following quarter, Paramount Pictures launched Paramount Animation, an in-house animation division. In the same quarter, United Negro College Fund (UNCF) partnered with BET to make UNCF's UNCFAn Evening of Stars program. Subsequently, Nickelodeon partnered with Verizon FiOS to offer SpongeBob SquarePants games widget. Viacom and Cablevision Systems reached an agreement to resolve litigation filed in the Southern District of New York related to Cablevision's Optimum applications, in the third quarter of 2011. In the same quarter, Paramount Pictures and Indian Paintbrush jointly announced to co-produce Jason Reitman's LABOR DAY. In the same quarter, TV Land acquired the broadcast rights for the Emmy Award-winning comedy, "the Dick Van Dyke Show.” In the following quarter, MTV World, a unit of Viacom, launched MTV Iggy, a multi-platform global music brand connecting America with artists and pop culture phenomena trending around the world. QIYI, a leading Chinese internet video company and Paramount Pictures entered into an online distribution agreement for rights to Transformers: Dark of the Moon in China, in the fourth quarter of 2011. In the same quarter, the company announced the transfer of its stock exchange listing to the NASDAQ Global Select Market from the New York Stock Exchange. In the last quarter of the same year, GameTrailers, the video destination for gaming entertainment and information, launched a new Facebook video application, "GameTrailers Originals." In February 2012, Nickelodeon announced a global broadcast acquisition with Classic Media and Corus Entertainment's Nelvana for the new half-hour series, Life With Boys. In the same month, COMEDY CENTRAL partnered with Running Press, a member of the Perseus Books Group to form a joint publishing program. The joint publishing relationship will release its first title, a holiday-themed novelty book from Denis Leary, in October 2012. Subsequently, Amazon.com signed a licensing agreement with Viacom that will allow Amazon Prime members to instantly stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo. COMEDY CENTRAL reached a multi-year deal with Sony Picture Television to license the critically-acclaimed comedy series, "Community", in March 2012. In the same month, Viacom Viacom, Inc. © MarketLine Page 11 Viacom, Inc. History International Media Networks and Vocento, the leading communications and multimedia group in Spain, launched new PARAMOUNT CHANNEL in Spain. In April 2012, COMEDY CENTRAL and the Bonnaroo Music and Arts Festival partnered to produce an original one-hour compilation stand-up special at the festival. In the same month, Viacom and WhoSay, a personal media management platform for high-profile film, television, music and sports personalities, announced that Viacom Advertising Sales will serve as the exclusive sales force for WhoSay, a selling inventory for the site. MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos in the US, launched its new blog, "Insight Tr3s", to further expand the knowledge bank on the bilingual/bicultural Latino audience, in May 2012. In the following month, Paramount Pictures acquired the screen rights to "THE DIVINERS," an upcoming novel from New York Times author, Libba Bray. In July 2012, the company signed a long-term agreement to renew carriage with DIRECTV. In the following month, COMEDY CENTRAL entered into an exclusive retail partnership with Urban Outfitters to launch products from "The Daily Show with Jon Stewart," "The Colbert Report" And "Indecision 2012" in stores nationwide and on urbanoutfitters.com. In September 2012, Viacom and Monster, a manufacturer of headphones and electronic accessories, entered into a global alliance to launch a new audio brand, Monster DNA. In the following month, AT&T U-verse TV customers got access to a lineup of full-length episodes from BET, COMEDY CENTRAL, MTV, Nickelodeon, Spike and VH1 on demand, on the web. The new online offering for AT&T U-verse TV customers marked the first "TV Everywhere" offering from AT&T and Viacom. Customers may also have access to Viacom programming on U-verse.com and U-verse apps for smartphones, tablets, and other devices. During the same month, Viacom and Hulu, an online TV service, expanded their content partnership that will bring Nickelodeon programming to the Hulu Plus service. Thereafter, Hulu Plus subscribers can access five recent episodes of currently airing Nickelodeon live action and animated series. In December 2012, Nickelodeon launched Scribble Hero, an arcade-style action game that was made available for download on iOS devices. In January 2013, Comedy Central and SiriusXM Radio, a radio broadcaster, entered into a multi-year deal for COMEDY CENTRAL Radio, a 24/7 audio channel consisting of new stand-up and exclusive performances from COMEDY CENTRAL’s library In March 2013, Nickelodeon and Fuhu, entered into a multi-year deal to produce and distribute Nickelodeon-themed tablet accessories and nabi Jr. tablets pre-loaded with the network's content. Fuhu is the creator of the nabi tablet and is a designer, seller and innovator of consumer products and services for children. Subsequently in June 2013, Viacom and Twitter entered into a partnership to deliver social video advertising campaigns around the most popular shows and biggest events throughout Viacom's network portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Viacom, Inc. © MarketLine Page 12 Viacom, Inc. History Spike and more. In the same month, COMEDY CENTRAL launched CC: Stand-Up, a free app for iPhone and iPad, available exclusively on the App Store. This video App is a stand-alone extension of COMEDY CENTRAL that brings comedy fans a new stand-up channel, a tool to discover new comics and a platform for sharing comedic content. In the following month, the company signed a multi-year licensing deal with Rubie's Costume, a manufacturer of Halloween costumes and masquerade products, to develop and produce a line of Halloween costumes and accessories and dress up products inspired by the Teenage Mutant Ninja Turtles series. The new line will include Halloween costumes and accessories and dress up products for infants, toddlers, kids and adults, as well as pet costumes. During the same month, COMEDY CENTRAL launched CC:Stand-Up Direct, a new distribution platform that delivers unlimited streams and downloads of uncut, uncensored stand-up specials, further expanding the multiplatform footprint of the brand. Also in the same month, Nickelodeon and Activision Publishing, a wholly owned subsidiary of Activision Blizzard, entered into a new global, multi-year agreement to develop and publish video games featuring pop culture phenomenon, SpongeBob SquarePants. Subsequently in September 2013, Nickelodeon and Clear Channel Media and Entertainment, a media company in the US, launched Nick Radio. Nick Radio will feature music; guest DJ stints by Nickelodeon stars, and Nick-branded entertainment and celebrity interviews. The station will stream on Nick.com, iHeartRadio.com and the iHeartRadio digital app. Viacom, Inc. © MarketLine Page 13 Viacom, Inc. Key Employees KEY EMPLOYEES Name Job Title Board Philippe P. Dauman President and Chief Executive Officer Executive Board 33450824 USD Thomas E. Dooley Chief Operating Officer Executive Board 26298246 USD Sumner M. Redstone Executive Chairman and Founder Executive Board 20417466 USD Shari Redstone Non Executive Vice Chair Non Executive Board 340270 USD George S. Abrams Director Non Executive Board 349377 USD Alan C. Greenberg Director Non Executive Board 229145 USD Robert K. Kraft Director Non Executive Board 229289 USD Blythe J. McGarvie Director Non Executive Board 287157 USD Charles E. Phillips, Jr. Director Non Executive Board 264188 USD Frederic V. Salerno Director Non Executive Board 289068 USD William Schwartz Director Non Executive Board 268030 USD Deborah Norville Director Non Executive Board Cristiana Falcone Sorrell Director Non Executive Board Wade Davis Chief Financial Officer and Executive Vice President, Strategy and Corporate Development Senior Management Van Toffler President, Music and Logo Group Senior Management Doug Herzog President, Entertainment Group Senior Management Robert Bakish President and Chief Executive Senior Management Officer, Viacom International Media Networks Cyma Zarghami President, Nickelodeon Senior Management Debra Lee Chairman and Chief Executive Officer, BET Networks Senior Management Carl D. Folta Executive Vice President, Corporate Senior Management Communications Michael D. Fricklas Executive Vice President, General Counsel and Secretary Senior Management Brad Grey Chairman and Chief Executive Officer, Paramount Pictures Corporation Senior Management DeDe Lea Executive Vice President, Government Affairs Senior Management James Bombassei Senior Vice President, Investor Relations Senior Management Viacom, Inc. © MarketLine Compensation 6779876 USD Page 14 Viacom, Inc. Key Employees Name Job Title Board Scott M. Mills Executive Vice President, Human Resources and Administration Senior Management Viacom, Inc. © MarketLine Compensation Page 15 Viacom, Inc. Key Employee Biographies KEY EMPLOYEE BIOGRAPHIES Philippe P. Dauman Board: Executive Board Job Title: President and Chief Executive Officer Since: 2006 Age: 58 Mr. Dauman has been the President and Chief Executive Officer at Viacom since 2006. Prior to joining the company, he was the Co-Chairman and Chief Executive Officer at DND Capital Partners, a private equity firm specializing in media and telecommunications investments, from 2000 to 2006. Prior to co-founding DND Capital Partners, Mr. Dauman served in several positions at Viacom, including as the Deputy Chairman and Executive Vice President. He is a Director at National Amusements, Lafarge and the Kipp Foundation. Mr. Dauman is also a Member of the Academy of Motion Picture Arts and Sciences, a Member of the Business Roundtable and serves on the Executive Committee of the NCTA, the Board of Trustees for the Paley Center for Media, the Board of Trustees of the North Shore-Long Island Jewish Health System, the Executive Committee of the Lenox Hill Hospital and the Board of Trustees and Dean’s Council of Columbia University Law School. Thomas E. Dooley Board: Executive Board Job Title: Chief Operating Officer Since: 2010 Age: 56 Mr. Dooley has been the Chief Operating Officer at Viacom since 2010. He previously served as the company’s Chief Financial Officer. Prior to joining Viacom, Mr. Dooley was the Co-Chairman and Chief Executive Officer at DND Capital Partners that he co-founded, from 2000 to 2006. Prior to that, he held various corporate and divisional positions at the former Viacom, which he first joined in 1980, including the Deputy Chairman, Member of its Executive Committee and the Executive Vice President, Finance, Corporate Development and Communications. Sumner M. Redstone Board: Executive Board Job Title: Executive Chairman and Founder Since: 2006 Age: 89 Viacom, Inc. © MarketLine Page 16 Viacom, Inc. Key Employee Biographies Mr. Redstone has been the Executive Chairman and Founder at Viacom since 2006. He is the Founder of the company. Mr. Redstone also serves as the Executive Chairman of the Board at CBS. Previously, he served as the Chief Executive Officer at Viacom from 1996 to 2005 and as the Chairman. Mr. Redstone has been the Chairman of the Board at National Amusements since 1986, its Chief Executive Officer since 1967 and also served as its President from 1967 through 1999. He served as the first Chairman of the Board at the National Association of Theatre Owners and is currently a Member of its Executive Committee. Shari Redstone Board: Non Executive Board Job Title: Non Executive Vice Chair Since: 2006 Age: 58 Ms. Redstone has been the Non-Executive Vice Chair at Viacom since 2006. She also serves as the Non-Executive Vice Chair of the Board at CBS. Ms. Redstone has also been the President at National Amusements since 2000, and prior to that, served as its Executive Vice President. She practiced law from 1978 to 1993, with her practice including corporate law, estate planning and criminal law. Ms. Redstone is a Member of the Board of Directors and Executive Committee at the National Association of Theatre Owners; the Co-Chairman and Co-Chief Executive Officer at MovieTickets.com; and the Chairman and Chief Executive Officer at CineBridge Ventures. George S. Abrams Board: Non Executive Board Job Title: Director Since: 2006 Age: 80 Mr. Abrams has been a Director at Viacom since 2006. He is an Attorney at the law firm of Winer and Abrams in Boston since 1969. Prior to that, Mr. Abrams served for three years as the General Counsel and Staff Director at the US Senate Judiciary Committee for Refugees. He is a Trustee at the Boston Museum of Fine Arts and a Fellow and/or Director at a number of other arts and education related boards and foundations. Mr. Abrams is also a Director at National Amusements and Sonesta International Hotels. Alan C. Greenberg Board: Non Executive Board Job Title: Director Since: 2006 Age: 85 Viacom, Inc. © MarketLine Page 17 Viacom, Inc. Key Employee Biographies Mr. Greenberg has been a Director at Viacom since 2006. He is the Vice Chairman Emeritus at JPMorgan Chase. Previously, Mr. Greenberg served as the Chairman of the Executive Committee at Bear Stearns from 2001 until Bear Stearns was acquired by JPMorgan Chase in 2008. He also served as the Chairman of the Board at Bear Stearns from 1985 to 2001, and as its Chief Executive Officer from 1978 to 1993. Robert K. Kraft Board: Non Executive Board Job Title: Director Since: 2006 Age: 71 Mr. Kraft has been a Director at Viacom since 2006. He is the Chairman and Chief Executive Officer at Kraft, which includes the New England Patriots, New England Revolution, Gillette Stadium, Rand-Whitney, and International Forest Products. Mr. Kraft has been the owner of the New England Patriots for the past 10 seasons, and has served as the Chairman at NFL’s Finance Committee since 1998. He is also a Director at the Dana Farber Cancer Institute, the Federal Reserve Bank of Boston and the New England Patriots Charitable Foundation. Blythe J. McGarvie Board: Non Executive Board Job Title: Director Since: 2007 Age: 56 Ms. McGarvie has been a Director at Viacom since 2007. She has been the President at Leadership for International Finance since 2003. From 1999 through 2002, Ms. McGarvie served as the Executive Vice President and Chief Financial Officer at BIC. Prior to that, she served as the Senior Vice President and Chief Financial Officer at Hannaford Brothers from 1994 to 1999. Ms. McGarvie is also a Director at Accenture and the Travelers Companies. Charles E. Phillips, Jr. Board: Non Executive Board Job Title: Director Since: 2006 Age: 53 Mr. Phillips has been a Director at Viacom since 2006. He has been the Chief Executive Officer at Infor Global Solutions since 2010. Previously, Mr. Phillips was the President at Oracle from 2003 to 2010 and served as a Member of its Board of Directors and Executive Management Committee from 2004 to 2010. Prior to Oracle, he served at Morgan Stanley’s Institutional Securities Division from Viacom, Inc. © MarketLine Page 18 Viacom, Inc. Key Employee Biographies 1994 to 2003, where he was responsible for analyzing the enterprise software industry. Mr. Phillips served as a Director at Morgan Stanley from 2006 to 2010. Frederic V. Salerno Board: Non Executive Board Job Title: Director Since: 2006 Age: 69 Mr. Salerno has been a Director at Viacom since 2006. He is the retired Vice Chairman and Chief Financial Officer at Verizon Communications, a position he held from 2000 to 2002. Prior to that, Mr. Salerno served as the Vice Chairman and Chief Financial Officer at Bell Atlantic (Verizon’s predecessor) from 1997. Prior to the merger of Bell Atlantic and NYNEX, he served as the Vice Chairman, Finance and Business Development, at NYNEX from 1994 to 1997. Mr. Salerno was the Vice Chairman of the Board at NYNEX and the President at NYNEX Worldwide Services from 1991 to 1994. He is also a Director at Akamai Technologies, CBS, IntercontinentalExchange and Popular. William Schwartz Board: Non Executive Board Job Title: Director Since: 2006 Age: 79 Mr. Schwartz has been a Director at Viacom since 2006. He has been a Counsel at the law firm, Cadwalader, Wickersham & Taft since 1988. Mr. Schwartz served as the Vice President for Academic Affairs (the Chief Academic Officer) at Yeshiva University from 1993 to 1998, and has been the University Professor of Law at Yeshiva University and the Cardozo School of Law since 1991. He was the Dean at Boston University School of Law from 1980 to 1988, and a Professor of law at Boston University from 1955 to 1991. Mr. Schwartz is an Honorary Member at the National College of Probate Judges. He formerly served as the Chairman at UST and was the Chairman at Boston Mayor’s Special Commission on Police Procedures and a Member of the Legal Advisory Board at New York Stock Exchange. Deborah Norville Board: Non Executive Board Job Title: Director Since: 2013 Ms. Norville has been a Director at Viacom since March 2013. She is the Anchor at Inside Edition, a newsmagazine. Prior to Inside Edition, Ms. Norville served as a Correspondent and Anchor at CBS News programs including Street Stories, 48 Hours and the CBS Evening News. Previously, Viacom, Inc. © MarketLine Page 19 Viacom, Inc. Key Employee Biographies she anchored NBC News at Sunrise and was a News Anchor and Co-Host of NBC’s Today program. Ms. Norville is a Director at the Broadcasters Foundation of America and National Co-Chair at the Duke University Parents Committee and has been active in a number of other charities, including the Mother's March of Dimes, the Girl Scout Council of Greater New York, and the Rita Hayworth Alzheimer’s Association. Cristiana Falcone Sorrell Board: Non Executive Board Job Title: Director Since: 2013 Ms. Sorrell has been a Director at Viacom since March 2013. She is a Senior Adviser to the Chairman at World Economic Forum. Ms. Sorrell also serves as the Principal Consultant, Office of Outreach and Partnership, at the Inter-American Development Bank. Prior to joining the World Economic Forum in 2004, she held positions at the International Labour Organization and Shell. Ms. Sorrell is a Member at the Italian National Press Guild, a Board Member at Internews, a media development not-for-profit organization, and a Member of the Advisory Board at RyTV, an internet broadcasting platform. She is also a Member of the Board of Advisers at Tufts University’s Friedman School of Nutrition Science and Policy. Wade Davis Board: Senior Management Job Title: Chief Financial Officer and Executive Vice President, Strategy and Corporate Development Since: 2012 Mr. Davis has been the Chief Financial Officer at Viacom since 2012 and has been the Executive Vice President, Strategy and Corporate Development at the company since 2009. Previously, he served as the Executive Vice President, Strategy and Corporate Development and Senior Vice President of Strategy, Mergers and Acquisitions at the company. Prior to joining Viacom, Mr. Davis was an Investment Banker in the technology and media sectors for more than a decade. Most recently, he was the Managing Director, Co-Head of Investment Banking and Head of Mergers and Acquisitions at ThinkEquity Partners. Prior to ThinkEquity Partners, Mr. Davis was the Managing Principal at Lazard Venture Advisors and the Vice President at Lazard Freres in their Technology, Media and Telecommunications M&A Group. Previously, Mr. Davis was one of the Founding Members at Wasserstein Perella & Company’s Technology M&A Group in San Francisco. Van Toffler Board: Senior Management Job Title: President, Music and Logo Group Since: 2004 Viacom, Inc. © MarketLine Page 20 Viacom, Inc. Key Employee Biographies Mr. Toffler has been the President, Music and Logo Group at Viacom since 2004. He is responsible for all music services, including MTV, MTV2, VH1, VH1 Classic, CMT and CMT Pure Country; their affiliated screens and digital services; and Logo. Prior to that, Mr. Toffler served as President at MTV and MTV2 since 2000. In 1999, he oversaw the re-launch of MTV2 and helped guide the acquisition of CTN: College Television Network in 2002, re-launching it as mtvU, the network for college students. Doug Herzog Board: Senior Management Job Title: President, Entertainment Group Since: 2006 Mr. Herzog has been the President, Entertainment Group at Viacom since 2006. Previously, he was the President at COMEDY CENTRAL from 1995 to 1998 and again in 2004. Between 2001 and 2004, Mr. Herzog served as the President at USA Network and prior to that, as the President of Entertainment at FOX Broadcasting during 1998–2000. He joined Viacom in 1984 as the News Director, Music News at MTV, and served in a variety of positions leading up to the Executive Vice President of Programming for the network and President at MTV Productions. Robert Bakish Board: Senior Management Job Title: President and Chief Executive Officer, Viacom International Media Networks Since: 2011 Mr. Bakish has been the President and Chief Executive Officer, Viacom International Media Networks at Viacom since 2011. In addition, he serves as the Chairman of the Board at Viacom 18. Prior to his current position, Mr. Bakish was the President at MTV Networks International. He previously served as the Executive Vice President, Operations at Viacom Enterprises, and prior to that as the Executive Vice President and Chief Operating Officer, MTV Networks Advertising Sales. Prior to joining MTV Networks, Mr. Bakish was the Senior Vice President, Planning, Development and Technology at Viacom. Before joining Viacom in 1997, he was a Partner at Booz Allen & Hamilton in its Media and Entertainment practice. Cyma Zarghami Board: Senior Management Job Title: President, Nickelodeon Since: 2006 Ms. Zarghami has been the President, Nickelodeon at Viacom since 2006. She began her career at Nickelodeon in 1985. Viacom, Inc. © MarketLine Page 21 Viacom, Inc. Key Employee Biographies Debra Lee Board: Senior Management Job Title: Chairman and Chief Executive Officer, BET Networks Ms. Lee is the Chairman and Chief Executive Officer, BET Networks at Viacom. Prior to that appointment, she was the President and Chief Operating Officer since 1996. Ms. Lee joined BET as the Vice President and General Counsel in 1986 after serving more than five years as an attorney at Steptoe & Johnson, a corporate law firm. Prior to that, she served as a law clerk to the late Honorable Barrington Parker of the US District Court for the District of Columbia. Carl D. Folta Board: Senior Management Job Title: Executive Vice President, Corporate Communications Since: 2006 Age: 55 Mr. Folta has been the Executive Vice President, Corporate Communications at Viacom since 2006. Prior to that, he served as the Executive Vice President, Office of the Chairman at the company. Previously, Mr. Folta was the Executive Vice President, Corporate Relations at the former Viacom since 2004. Prior to that, he served as the Senior Vice President of Corporate Relations and the Vice President of Corporate Relations. Mr. Folta held various communications positions at Paramount Communications from 1984 until joining Viacom in 1994. Michael D. Fricklas Board: Senior Management Job Title: Executive Vice President, General Counsel and Secretary Since: 2006 Age: 52 Mr. Fricklas has been the Executive Vice President, General Counsel and Secretary at Viacom since 2006. Prior to that, he was the Executive Vice President, General Counsel and Secretary at the former Viacom since 2000. From 1998 to 2000, Mr. Fricklas served as the Senior Vice President, General Counsel and Secretary at the former Viacom. Prior to 1993, he was the General Counsel of a multinational business in the mining industry and prior to that was in private practice specializing in mergers and acquisition, public and private corporate finance and technology law. Brad Grey Board: Senior Management Job Title: Chairman and Chief Executive Officer, Paramount Pictures Corporation Since: 2005 Viacom, Inc. © MarketLine Page 22 Viacom, Inc. Key Employee Biographies Mr. Grey has been the Chairman and Chief Executive Officer, Paramount Pictures Corporation at Viacom since 2005. Prior to joining Paramount, he was the Chairman at Brillstein-Grey Entertainment, which includes the companies Brillstein-Grey Management, Brad Grey Television and Plan B, a motion picture production company formed by a partnership with Brad Pitt and Jennifer Aniston. DeDe Lea Board: Senior Management Job Title: Executive Vice President, Government Affairs Since: 2006 Age: 47 Ms. Lea has been the Executive Vice President, Government Affairs at Viacom since 2006. Before that, she was the Senior Vice President of Government Affairs at the former Viacom. Previously, Ms. Lea served as the Vice President of Government Affairs at Belo from 2004 to 2005, and as the Vice President of Government Affairs at the former Viacom from 1997 to 2004. Viacom, Inc. © MarketLine Page 23 Viacom, Inc. Major Products and Services MAJOR PRODUCTS AND SERVICES Viacom, Inc. (Viacom or “the company”) is one of the leading global entertainment content companies. The company's key products and services include the following: Cable networks Digital media Film production Music publishing Brands: BET Centric CMT Colors COMEDY CENTRAL Game One Logo MTV MTV2 MTVU Nick at Nite Nick Jr. Nickelodeon Nicktoons Palladia Paramount Channel Paramount Comedy Spike TV TeenNick TMF Tr3s TV Land VH1 VH1 Classic VIVA Filmed entertainment: Paramount Pictures Paramount Vantage Paramount Classics MTV Films Viacom, Inc. © MarketLine Page 24 Viacom, Inc. Major Products and Services Nickelodeon Movies Insurge Pictures Viacom, Inc. © MarketLine Page 25 Viacom, Inc. Revenue Analysis REVENUE ANALYSIS Overview The company recorded revenues of $13,887 million during the financial year ended September 2012 (FY2012), a decrease of 6.9% compared to FY2011. For FY2012, the US, the company's largest geographic market, accounted for 70.6% of the total revenues. Viacom generates revenues through two business segments: media networks (65.6% of the total revenues during FY2012) and filmed entertainment (34.4%). Revenues by segment* In FY2012, the media networks segment recorded revenues of $9,194 million, an increase of 0.5% over FY2011. The filmed entertainment segment recorded revenues of $4,820 million in FY2012, a decrease of 18.6% compared to FY2011. *The difference in the total revenues is because the consolidated revenues do not include eliminations which are part of revenues by segment. Revenues by geography The US, Viacom's largest geographical market, accounted for 70.6% of the total revenues in FY2012. Revenues from the US reached $9,804 million in FY2012, a decrease of 7% compared to FY2011. Europe accounted for 17.4% of the total revenues in FY2012. Revenues from Europe reached $2,423 million in FY2012, a decrease of 6.3% compared to FY2011. All other accounted for 12% of the total revenues in FY2012. Revenues from all other reached $1,660 million in FY2012, a decrease of 7.2% compared to FY2011. Viacom, Inc. © MarketLine Page 26 Viacom, Inc. SWOT Analysis SWOT ANALYSIS Viacom, Inc. (Viacom or “the company”) is one of the leading global entertainment content companies. The company provides the entertainment content through TV, motion picture, internet and mobile platforms. Viacom has a strong programming network and brand image that provides the company a competitive advantage over its peers. However, intense competition in the cable networks, motion picture and digital industries will adversely impact the company's market position and revenue structure. Strengths Weaknesses Strong programming network Extensive customer reach Effective allocation of resources as compared to peers Overdependence on the US Law suits hamper reputation and will entail large cash outflows Unpredictable filmed entertainment business Opportunities Threats Poised to benefit from growing mobile video and social media market Growth in online gaming market Positive trends in TV advertising Unauthorized distribution of content Delivering popular programming gains more prominence Increased leverage Strengths Strong programming network Viacom is one of the leading global entertainment content companies with a strong programming network. The company offers content across TV, motion picture, online and mobile platforms. Viacom’s portfolio of cable networks include MTV, VH1, CMT, Logo, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Neopets, COMEDY CENTRAL, TV Land, Spike TV, Tr3s, BET and CENTRIC, among others. In addition, Viacom has strong brand equity. The company’s core brands are deeply connected to the audiences they serve. Many non-traditional players who enter TV broadcasting and other related markets choose to partner with Viacom due to its content leadership. For instance Sony stroked a deal with the company to launch internet TV. Prior to this, Amazon entered into a multi- year deal with Viacom, to stream Viacom’s shows to its customers. There are other unconventional players such as Apple and Intel who are all set to enter this market and Viacom with its popular programming network is well balanced to reach out to a larger audience, catering to both conventional and unconventional players. Viacom, Inc. © MarketLine Page 27 Viacom, Inc. SWOT Analysis Diverse programming portfolio also provides a competitive advantage to the company. Through Nickelodeon, Viacom offers children programming which is a key differentiator for the company. The strength of its children’s programming is reflected from the fact that it emerged as the most sought after TV genre in Amazon’s Prime Instant Video and previously in several other broadcasters’ networks. The company’s MTV network and VH1 network cater to audiences of teen and middle aged audiences. Strong programming networks provides the company a competitive advantage over its peers. Extensive customer reach Viacom has strong customer reach. Viacom Media Networks and its international operations reach approximately 700 million households in approximately 160 countries. For instance, MTV; MTV2; VH1; VH1 Classic; and CMT and CMT Digital; and Logo and Logo Digital; which are part of media networks business, reached 98 million, 79 million, 97 million, 60 million, 91 million, and 50 million domestic TV households respectively, in September 2012. In addition, MTV has a reach of approximately 600 million households in more than 160 countries and territories worldwide through its 41 MTV branded channels. MTV.com averaged approximately 11 million monthly unique visitors and VH1 Digital averaged approximately three million monthly unique visitors during the same period. The Nickelodeon and Nick at Nite properties reached approximately 99 million domestic television households in September 2012. Nickelodeon reached approximately 300 million households in more than 130 countries and territories through its 79 Nickelodeon branded channels. Similarly, Nick Jr, TeenNick, and Nicktoons reached approximately 75 million, 72 million, and 61 million domestic TV households, respectively, during the same period. Moreover, NickJr.com and TeenNick.com had 3.9 million and 1.6 million monthly unique visitors. Further, COMEDY CENTRAL, Spike TV, TV Land, BET, and CENTRIC, also part of the company’s media networks business, reached approximately 98 million, 98 million, 96 million, 91 million, and 46 million domestic TV households, respectively, in September 2012. Its Comedycentral.com, SPIKE.com, and BET.com averaged 6.9 million, two million, and three million monthly unique visitors, respectively. Paramount Pictures is the leading producer and distributor of motion pictures and has a library consisting of over 3,300 motion pictures and a small number of TV programs. Viacom has a large customer base, which enhances its market share and indicates the popularity of its TV shows. Growing popularity of its shows increases the appeal the company’s programs enjoy among the affiliates and advertisers, two primary revenue streams for the company. Thus, extensive customer reach enhances Viacom's brand image and provides competitive edge over its peers. Effective allocation of resources as compared to peers The company has high return on equity (ROE) and return on assets (ROA) compared to its peer companies. The company's competitors such as CBS and Time Warner have lower ROE when compared to Viacom. CBS’ ROE was 15.4%, while that of Time Warner’s was 10.1% for the fiscal year ended December 2012. Comparatively, Viacom’s ROE was 26.6% in FY2012. Higher ROE Viacom, Inc. © MarketLine Page 28 Viacom, Inc. SWOT Analysis compared to its peers indicates that the company is using the shareholders' money efficiently and that it is generating high returns for its shareholders. Moreover, CBS and Time Warner have less ROA when compared to Viacom. For the fiscal year ended December 2012, CBS' ROA was 5.9% significantly less than Viacom. Similarly, Time Warner’s ROA was 4.4% during the same period. Comparatively, the ROA at Viacom was 8.9% in FY2012. High ROA indicates that the company has been deploying its assets in an efficient manner and indicates the management efficiency in allocation of resources. Weaknesses Overdependence on the US Viacom is highly dependent on the US for its revenues. Although the company has presence in more than 160 countries and territories across North America, South America, Europe and Asia Pacific, it generates majority of its revenues from the US market. Viacom generated about 70.6% of its total revenues from the US in FY2012, which does not truly reflect its global presence. It demonstrates geographic concentration, which increases its business risk by making it vulnerable to economic and political uncertainties in the particular market. Concentrating on matured markets like the US, which is witnessing sluggish economic growth, increases the business and country specific risks to the company and restricts its growth opportunities compared to its competitors. Law suits hamper reputation and will entail large cash outflows The company is a party to law suits some of which have the potential to adversely impact its reputation as well as its operational flexibility. Paramount Pictures, a subsidiary of the company, along with three other Hollywood studios (News Corp's 20th Century Fox, Comcast Corp's Universal Pictures and Sony Corp's Sony Pictures) was sued in the Los Angeles Superior Court. A lawsuit was filed against them in January 2013, by two directors and a representative for late actor Charles Bronson claiming what could be up to hundreds of millions of dollars in back royalties on films distributed to the home video market. Subsequently in February 2013, the company was accused by Cablevision Systems in an antitrust lawsuit of forcing it to pay for over a dozen low-rated cable networks in order to gain access to Viacom's more popular channels. Such lawsuits tarnish the company’s brand image and can also adversely affect its margins and cashflows. Unpredictable filmed entertainment business Filmed entertainment, by the nature of its business, is dependent on releasing popular movies to a large extent. This is very uncertain as it is difficult for the company to gauge the performance of a film amid changing customer preferences. Revenues from the filmed entertainment segment accounted for 35% and 40% of the company’s revenues for FY2012 and FY2011, respectively. The company’s performance in filmed entertainment has been sluggish in the recent times. The filmed entertainment segment recorded revenues of $4,820 million in FY2012, a decrease of 18.6% Viacom, Inc. © MarketLine Page 29 Viacom, Inc. SWOT Analysis compared to FY2011. This decline continued into FY2013. For nine months ended June 2013, the revenues from this segment declined by about 18% compared to the same time period in FY2012. The declining revenues from the filmed entertainment segment and the unpredictability of the turnaround could prove to be a drag on the company’s growth prospects, Opportunities Poised to benefit from growing mobile video and social media market The global mobile video services market witnessed a rapid growth in the last few years. According to industry estimates, at least 40% of smartphone users will use mobile video services in 2016, up from the current 29%. Moreover, the growing mobile video consumption is expected to exceed 693 billion minutes by 2015.The market is forecasted to be driven by increasing availability of sophisticated mobile phones, introduction of economical data plans by service providers, and increasing popularity of social networking sites among mobile users. In addition, the global mobile video subscriber base is expected to exceed 900 million by 2016.The company offers mobile content to its target audiences on mobile devices across all major service providers. The company’s significant presence and the growing mobile video services market would provide Viacom an opportunity in increase its revenues and market share in future. Viacom is also poised to benefit from the growing social media market. The company stroked a deal with Twitter in order to create new ad impressions for sponsors for the MTV Video Music Awards. MTV's US handles have around 13.3 million followers, which the sponsors can complement by tweeting the videos from their own accounts. Twitter will be the paid distribution channel by promoting the posts to users. Both Twitter and Viacom agreed to sell packages of promoted tweets to sponsors for the show, who will see their brands attached to videos posted to Twitter before, during and after the show broadcast. Moreover, social media ranked third (39%) as a source of show discovery, behind promos (54%) and word of mouth (50%). Thus, the company’s deal with Twitter is one of the foremost to leverage the popularity of social media. Viacom tapped into an increasingly popular emerging trend by tapping into the social media market. Growth in online gaming market Online gaming market has been growing at a rapid pace. According to industry estimates, the overall worldwide revenue for online games delivered through PC or a video game console is expected to reach approximately $35 billion by 2018, up from $21 billion in 2012. The emergence of social networking sites like Facebook is expected to expand the distribution reach of PC games on a global basis. The company has been increasing its focus on online gaming services in recent years. Viacom’s Nickelodeon Games Group offers classic arcade games and puzzles, social games, sports and other games, as well as casual games sites like Shockwave.com and AddictingGames.com and several Android and iPhone applications featuring Nick, Nick Jr. and AddictingGames content. Nickelodeon’s Viacom, Inc. © MarketLine Page 30 Viacom, Inc. SWOT Analysis portfolio of gaming sites averaged 7.5 million monthly unique visitors in September 2012. In addition to gaming, Nickelodeon Games offers virtual worlds, including Monkey Quest, Neopets and Petpet Park that target online youth and allow members to create a virtual identity and participate in a variety of customized gameplay. Viacom’s strong focus on the games segment and the growing end market will increase the revenues of the company in future. Positive trends in TV advertising According to the industry estimates, TV continues to dominate the advertising landscape being the largest and most effective medium for ad spending in the US. TV advertising will continue to witness steady growth at compounded annual growth rate of 5.1% during 2013-17. With growing popularity and improved ratings for its channels such as Nickelodeon, the company is poised to benefit from positive trends in the advertising revenues. The 14% increase in revenues during third quarter of FY2013, was attributed to enhanced advertising revenues among other reasons. Positive trends in the TV advertising spend will enhance the company’s top-line growth. Threats Unauthorized distribution of content The company along with other media companies is affected by increased unauthorized distribution of content. A ruling against Viacom in a law suit with respect to the same that company brought against YouTube has been rejected by the court highlighting the fact that curbing such unauthorized distribution is very difficult. In 2007, Viacom filed a copyright infringement suit and demanded that YouTube pay $1 billion in damages. The dispute hit the roof as leading companies, including Viacom, were struggling to deal with the disruption of digital media and trying to decipher how to restrict the unauthorized distribution of their content. Eventually, the federal judge ruled that YouTube had not violated the company's copyright even though YouTube users were permitted to post unauthorized video clips from some of Viacom's most popular shows, which included Comedy Central's "The Daily Show with Jon Stewart" and Nickelodeon's "SpongeBob SquarePants.” This is because YouTube was safeguarded from copyright infringement claims by a safe-harbor provision in the Digital Millennium Copyright Act. Thus, Viacom's lawsuit was dismissed, and additionally, the company was ordered to pay some of YouTube's costs. The law suit highlights the difficulty in protecting the copyright with the popularity of digital media continues to increase. Delivering popular programming gains more prominence With the emergence of linear TV and new entrants such as Apple, Sony and Amazon, in the industry, Viacom’s content has to be popular for it to gain contracts. Most of the companies are working to offer ala-carte programming in place of subscription based charge for bundled programming. This increases the business risk for Viacom as its programming has to be constantly relevant and popular. This is a business transformation compared to now where the company will be able to sell both Viacom, Inc. © MarketLine Page 31 Viacom, Inc. SWOT Analysis popular and unpopular programming as a bundle. As the trend of ala-carte programming becomes popular, the company’s business risk increases. Increased leverage The company has been engaged in share buyback and seems to be using debt for the purpose. This increased the leverage ratio to the 2.75-3 times range from the previous target of two times. The company allegedly is engaged in share buy-back to offset the declining revenue trend, according to a leading rating agency that downgraded Viacom amid the share buy-back program. The rating rationale further indicates that the company has been investing insufficiently towards programming and innovation and is instead diverting resources to share buyback which will result in the short term appeasement of the shareholder community. Therefore, increasing credit risk at Viacom and the diversion of resources to share buyback may hamper the company’s growth potential. Viacom, Inc. © MarketLine Page 32 Viacom, Inc. Top Competitors TOP COMPETITORS The following companies are the major competitors of Viacom, Inc. Time Warner Inc. CBS Corporation Sony Corporation The Walt Disney Company Discovery Communications, Inc. Scripps Networks Interactive, Inc. Viacom, Inc. © MarketLine Page 33 Viacom, Inc. Company View COMPANY VIEW A joint statement by Sumner M. Redstone, the Executive Chairman and Founder, and Philippe P. Dauman, the President and Chief Executive Officer at Viacom is given below. The statement has been taken from the company’s Stockholder Letter for FY2012. Dear Fellow Stockholder, Viacom delivered a solid performance in fiscal year 2012, as the company engaged and entertained audiences on every platform across the world. Throughout the year, we invested in great creative content, managed costs judiciously to grow margins, and ultimately delivered value to you, our stockholders. Across our media networks and motion pictures divisions, our focus remains on developing content that resonates with audiences worldwide, while striving for operational excellence in every corner of our business. From MTV to Nickelodeon to BET and beyond, our media networks are key drivers of the cultural conversation for audiences who seek out our shows and stars on-air, online, on mobile, and through social media. Paramount Pictures delivered a blockbuster hit in Mission: Impossible – Ghost Protocol in fiscal 2012 and, through careful and strategic management, succeeded in achieving greater profit margins. As we continue to invest in great content, Viacom will continue to seize on every opportunity to monetize that programming on every screen. By keeping a tight rein on costs and maintaining financial strength, we continue to generate significant free cash flow and make good on our commitment to return capital to you through dividends and share repurchases. In fiscal 2012, we repurchased a total of $2.8 billion in stock and increased our quarterly dividend 10% to $0.275 per share. In fiscal 2013, we are on track to buy back at least $2.5 billion of stock. Financial Results We manage our business aggressively to seize opportunities, monetize across media platforms, and drive margins, which fueled bottom line growth and significant increases in earnings per share for fiscal 2012. Viacom’s revenues for the full year were $13.89 billion, down 7% from the previous year, reflecting higher Media Networks revenues which were more than offset by lower Filmed Entertainment revenues. Full-year adjusted operating income grew 1% to $3.9 billion, principally due to higher revenues from our Media Networks segment. Full-year adjusted net earnings from continuing operations attributable to Viacom rose 1% to $2.26 billion and full-year adjusted diluted earnings per share from continuing operations increased 11% to $4.21 per diluted share, reflecting the impact of the company’s ongoing share repurchase program. Great Content for Every Screen Viacom, Inc. © MarketLine Page 34 Viacom, Inc. Company View At Viacom, creating content is what we do. Our media networks invest steadily in original programming, including more new episodes of hit shows and more new franchises. The relentless challenge of creating fresh compelling content for multiple audiences will inevitably result in ratings variables, as we experienced in certain networks in fiscal 2012. But we also know that by investing in new original content, enhancing and empowering our creative teams, applying our deep audience insights, maximizing scheduling opportunities across screens, and leveraging our unrivaled strength in social media, we can consistently drive viewership and ratings growth over time. Already in this new 2013 fiscal year, we are seeing signs of sequential ratings improvement at several of our networks. Our young audiences remain among the earliest adopters of emerging media technologies, and we continue to create content experiences across new media platforms in ways that strengthen our audience connections and our bottom line. Across our media networks, we are looking toward the future and making strategic decisions – particularly in the areas of programming development, marketing and distribution – that will position us as a leader in a truly convergent multiplatform world. And we are working aggressively – both internally and with best-in-class partners – to ensure that the correct tools exist to accurately measure viewership of our programming across screens. As always, we aggressively pursue every sensible opportunity to monetize our media networks, through advertising, distribution, and consumer products. Although television ratings ebb and flow, our investment in content keeps our brands strong and vital for advertisers seeking our highly targeted audiences and for distributors developing their product offerings. Fiscal 2012 revenue increases in our Media Networks resulted from 11% growth in worldwide affiliate revenue, as we captured substantial value for our content with existing and emerging distributors alike, which more than offset a 5% decline in worldwide advertising revenues. Fees from traditional and emerging distribution platforms remain an important and consistent area of growth. In fiscal 2012, we struck a long-term agreement with DIRECTV, securing a healthy rate of increase, while also renewing and expanding our agreement with Hulu. Additionally, we entered into a deal to provide EPIX films through the Amazon Prime subscription streaming service. MTV continues to connect with its audience through pioneering reality television and strong scripted series. In its core millennial 12-to-34-year-old audience, MTV scored a number of the top series in cable, including Teen Mom, Awkward, Snooki & JWoww, Teen Wolf, and, more recently, Catfish: The TV Show, which was the number one new cable series of 2012 in the demo. Actions to reinvigorate Nickelodeon are yielding results, with viewership stabilizing and a continued infusion of new original programming coming to air. Nickelodeon has seen improvements across the schedule, most notably reclaiming its leadership of Saturday mornings among kids 2-to-11, thanks to new episodes of SpongeBob SquarePants and the long-awaited debut of Teenage Mutant Ninja Turtles, which ranked as the highest-rated animated launch on the network since 2009. The strength of Teenage Mutant Ninja Turtles, in addition to the success of its consumer products line and the anticipation for the forthcoming live action feature from Paramount, give us great encouragement that Nickelodeon has a lasting and lucrative hit on its hands. Viacom, Inc. © MarketLine Page 35 Viacom, Inc. Company View On Comedy Central, Tosh.0 and Workaholics performed well with the network’s young male audience. Comedy Central’s newest hit Key & Peele solidified its place in the cultural zeitgeist and in late night, The Daily Show with Jon Stewart and The Colbert Report remained strong, extending their leadership in late night with men 18-to-34. Comedy Central is increasing its original programming significantly, including the launch of six new series in the first half of the 2013 calendar year. VH1 delivered a strong performance in fiscal 2012, as the network increased its viewership in primetime among adults 18-to-49. Monday nights on VH1 remain particularly strong with female viewers. During the summer, VH1 was the number one network with women 18-to-49 for thirteen consecutive weeks, thanks to hits Love & Hip Hop: Atlanta and Single Ladies. Across our networks, we are delivering more original programming than ever to attract audiences and drive ratings. BET introduced new series including Keyshia & Daniel: Family First, while returning hit series The Game and Let’s Stay Together, and giving its iconic 106 & Park a refreshed look and new host. TV Land finished fiscal 2012 with a solid quarter, with total day ratings up 5% year over year in the network’s core 25-to-54 demo. Spike continues to build out its lineup of originals, including Bar Rescue and Ink Master. In November, CMT delivered the highest-rated season premiere in its history with the season two debut of Redneck Island. Expanding our Brands Internationally Viacom is also creating ever-greater opportunities internationally, where the company is extremely well positioned. We’re fortifying the position of our core Nickelodeon and MTV brands, expanding with Comedy and the Paramount Channel, and building our consumer products business. This is a big venue for future growth. Viacom International Media Networks continued to drive affiliate sales revenues through organic growth, new channel launches, and digital distribution. In fiscal 2012, we made great progress in driving the reach and success of our adult-focused business abroad – a key priority for International. Ratings at Comedy Central increased nearly 30% internationally for the full year, and Comedy launched across several markets in Asia.The launch marks a major milestone in our effort to establish Comedy as our third truly global brand, alongside MTV and Nickelodeon. The Paramount Channel also continues to be a ratings success at launch, reaching 24 million viewers each month – more than half of the Spanish television audience. Delivering Box Office and Profitability Paramount Pictures continues to demonstrate significant long-term progress in building multiple franchises and enhancing its margins. In fiscal 2012, the studio actively managed its release schedule to give its films maximum global visibility in theaters, even as it aggressively managed costs behind the screen – all of which resulted in higher profit margins. Paramount delivered a runaway blockbuster hit in Mission: Impossible – Ghost Protocol, which reinvigorated the Tom Cruise franchise by earning nearly $700 million at the box office worldwide – making it the highest grossing installment in the series. A new Mission: Impossible film is currently in development. Viacom, Inc. © MarketLine Page 36 Viacom, Inc. Company View In 2013, Paramount has as diverse and promising a slate as we’ve seen from any studio in recent years, including star-driven tentpole films, prestige films, and the type of highly targeted, high-margin releases it pioneered with the Paranormal Activity franchise. This includes the return of key franchises such as Star Trek Into Darkness and G.I. Joe – Retaliation and the launch of new tentpoles, including Hansel and Gretel: Witch Hunters, Pain and Gain and World War Z. Inspiring Audiences Viacom’s world-class brands and creative content give the company an enormous platform to engage and entertain, but also to inspire our audiences to take action in their communities and across the world. Through each of our media brands, we educate and empower our viewers to create change and build awareness of the social issues and causes. In recognition of global commitment to social responsibility, which we call Viacommunity, Viacom was named to Bloomberg’s 2012 “Civic 50” list of the top civically minded companies. Viacom activated its audiences through more than 50 different initiatives worldwide in 2012. Among them were MTV’s “Power of 12” and “BET Vote 2012,” two campaigns aimed to inform and engage voters in the 2012 U.S. presidential election. For the seventh straight year, Nickelodeon’s “Worldwide Day of Play” encouraged children to get up, get active, and stem the tide of childhood obesity. Spike continued its commitment to veteran employment with its “Hire A Vet” campaign and Comedy Central’s Night of Too Many Stars raised nearly $4 million to benefit a variety of autism schools services and programs throughout the United States. With our headquarters and many of our employees based in the New York metropolitan area, Viacom was deeply affected by Hurricane Sandy and stepped forward quickly to aid in the recovery from the deadly storm. The company committed $1 million to relief efforts, including $500,000 to the Mayor’s Fund for New York City, and an additional $500,000 to on-the-ground organizations. Many of our brands supported the effort in various ways, including MTV, which partnered with Architecture for Humanity on the Restore the Shore fundraiser, and VH1, which partnered with Tunnel to Towers on efforts in New Jersey and Staten Island. Additionally, the 12-12-12 concert for Hurricane Sandy relief aired on several Viacom networks. Viacom delivered significant value for shareholders in fiscal 2012. We will continue to build shareholder value as we invest in content on every screen – on our television channels around the globe, on the web, on tablets and mobile devices, and on the big screens in theaters worldwide. We will continue to connect marketers with our audiences, and advance distribution through innovative and fruitful partnerships. At the box office, Paramount Pictures will continue to bring movie-going audiences a deep and diverse slate. We look forward to sharing the fruits of our success with you in 2013, and for many years to come. Thank you for your ongoing investment and support. Viacom, Inc. © MarketLine Page 37 Viacom, Inc. Locations and Subsidiaries LOCATIONS AND SUBSIDIARIES Head Office Viacom, Inc. 1515 Broadway New York City New York 10036 USA P:1 212 258 6000 http://www.viacom.com Other Locations and Subsidiaries BET Acquisition Corp. Delaware USA Black Entertainment Television LLC Columbia USA Comedy Partners New York USA MTV Networks Company Delaware USA MTVN Online Inc. Delaware USA N.V. Broadcasting (Canada) Inc. CAN Nickelodeon Animation Studios Inc. Delaware USA Nickelodeon International Limited GBR Paramount British Pictures Limited GBR TNN Productions, Inc. Delaware USA Viacom, Inc. © MarketLine Page 38 MARKETLINE | 119 FARRINGDON ROAD | LONDON, UNITED KINGDOM, EC1R 3DA T: +44 161 238 4040 | F: +44 870 134 4371 | E: [email protected] | W: www.marketline.com