7K 3.4M 52 12K

Client: Gold’s Gym
Category: Retail Fitness
Community: Gold’s Nation
Customer
Stories
Gold's Nation grew to over 6,000 members who had
completed upwards of 10,000 tasks promoting Gold's
Gym and it's fitness based objectives in just 6 months.
Closing out 2012, Health and Fitness giant Gold's
Gym was looking to capitalize on the deep-rooted
passion of its clientele by organizing a brand
advocacy community to reinforce the brand's
message and the lifestyle it represents.
Launched in February of 2013 using the
Fancorps platform, Gold's Nation grew to over
6,000 members who had completed upwards of
10,000 tasks promoting Gold's Gym and it's
fitness based objectives in just 6 months.
Key initiatives included Gold's #StrongerThan campaign on Twitter/
Instagram and their annual March Music Madness promotion. Looking to
expand and capitalize on the power of Google+, Gold's Gym used the
Nation to grow their network and involve members at the local level. When
dealing with such a large brand where so many fans have a different
experience, it's important to identify these relationships and fuel them from
within a dynamic and responsive community. Members share their favorite
workout routines, dietary and lifestyle tips, as well as check in almost daily
at their local gym using either Facebook or Foursquare. To reward their
most dedicated members, Gold's Gym designed and awarded an
exclusive "#StrongerWith Gold's Nation" shirt, a coveted item among their
devoted community of fans!
7K 3.4M 12K
ADVOCATES
IDENTIFIED
SOCIAL
REACH
SOCIAL TASKS
COMPLETED
www.fancorps.com
52
AVERAGE
KLOUT SCORE
Client: Genghis Grill
Category: Casual Dining
Community: Health Kwest
Customer
Stories
"We were greatly impressed with the functionality of Fancorps'
technology, their platform enabled us to capitalize on the social footprint
of our most dedicated guests and create a branded online community for
our true advocates."
~ Chiara Granado- Social Media/PR Marketing Manager
One of the first casual dining restaurants to utilize our platform as a contesting engine,
Genghis Grill coordinated the entirety of their annual Health Kwest promotion using a
custom version of our turn-key brand advocacy solution. Hailed by Genghis Grill staff as the
mot successful year of the contest to date, all communication and organization was
completed from within the Fancorps dashboard. For the third iteration of their Health Kwest
campaign, one fan was chosen from each location and given free Genghis for 60 days.
They were invited into a community created using the Fancorps platform and challenged with daily social media tasks
intended to spread awareness about the healthy lifestyle options available at Genghis Grill. "Khantestants" were asked
to post frequently to their social networks, create several viral-inspired videos, check-in on Facebook or Foursquare, and
blog throughout the experience. Custom developed additions to this campaign included public member profiles and an
embeddable Leaderboard widget to further publicize the contest's results.
Many clients see the main value of the Fancorps platform in its
high level of customization available to admins of every
community at launch. However, when additional components are
required to realize a campaign's goals, we are more than happy
to work with the brand and third party developers to create a
workable solution to our ever-evolving advocacy platform.
5K
FACEBOOK LIKES
GENERATED
900
UNIQUE BLOGS
GENERATED
600
YOUTUBE
VIDEOS CREATED
www.fancorps.com
400
INSTAGRAM
PHOTOS TAKEN
Client: Chili’s
Category: Casual Dining
Community: Chilihead Nation
Customer
Stories
Chilihead Nation is the place to be if you are a loyal fan of
Chili's Grill & Bar's signature dishes and show-stopping
margaritas. The uniquely branded community encompasses
thousands of "Chiliheads" earning exclusive offers,
coupons, and gift cards as well as branded apparel and
merchandise. In exchange, members socially recommend
and endorse Chili's to their friends and family via their social
networks and in the real world. Highlights from this
campaign included a major push for the St. Jude's "CreateA-Pepper" promotion, their "Lighter Choices" menu released
in 2012, and the annual "Margarita Madness" campaign.
The Chilihead Nation was the first community to utilize custom branded versions of all three Fancorps Platforms: Web,
Mobile, and Facebook. Also unique to the Chilihead Nation were several campaigns aimed at crowd-sourcing fan
images for use in the updated menu, on email blasts, and in graphics on Chilis.com. Members were delighted to see
their submissions being featured and repurposed by the brand. To take the relationship even deeper, Chili's asked the
Nation to create their own videos for the "Bag The Bag Lunch" promotion late in 2012- winners received exclusive tshirts not offered anywhere else.
In addition to this coveted prize, Chili's made Chilihead Nation shirts available only to current
members, driving a huge boost to fan acquisition through visibility on social media. Always
ready to lend an ear to their most passionate patrons, the Chilihead Nation pioneered several
virtual "Happy Hours" which were used both as focus groups and contesting opportunities. It
is evident that fans of Chili's Grill & Bar have long been hungry for a deeper connection with
their favorite casual dining restaurant, and thanks to the Chilihead Nation, now they've got it.
6K 4.7M
ADVOCATES
IDENTIFIED
SOCIAL
REACH
9K
SOCIAL TASKS
COMPLETED
www.fancorps.com
62
AVERAGE
KLOUT SCORE