celum Team Edition hybris.connect

celum Team Edition hybris.connect Provide a central media repository for
your PIM system
Benefits and Features
The hybris Product Information Management system helps you
to store your product information in a central place. With hybris.
connect for celum Team Edition, you store your valuable multi-
Access your assets easily to ensure a unified content
media product content centrally as well.
presentation on your e-commerce platforms
Forming a symbiosis between the extensive information manage-
»
ment capabilities of hybris and the multimedia content management done by celum, hybris.connect allows you to use the same
digital asset repository for your PIM-controlled channels than for
content from a central source
»
e-commerce platforms
achieve consistency in your multimedia-driven communication by
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communication.
The hybris.connect integration thus offers you a time-efficient pos-
Be able to easily align multimedia communication
across all endpoints, including hybris-controlled
all your other content marketing endpoints. This helps you to
using the same content in your e-commerce portal as in all other
Build up a consistent brand image by using multimedia
Be able to immediately supply your webshop with
the most up-to-date content
»
Prevent inconsistencies and redundant data by using
sibility to access all content in celum Team Edition directly from
celum Team Edition as single source of truth for all
within hybris.
multimedia content
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Alignment to other channels
The handy features of hybris.connect
allow you to quickly retrieve the content
you need from inside celum Team Edition.
The familiar surface of celum Team Edition can be accessed directly from within hybris. You are thus able to browse
through your assets using the specialized search and navigation capabilities of
celum Team Edition.
Desired assets can simply be transferred
to hybris via the context menu. If one of
these assets is updated, the user in hybris
gets notified of the change and can choose
celum Team Editon
preview generation
hybris PIM
to load the most up-to-date version.
This is how it works in Detail:
» Download Format Mapping
hybris uses 5 different formats for displaying product media:
original format, params format, picture format, thumbnail format and raw format. Those formats are preconfigured in the
hybris.connect integration. Thus you do not have to bother
with manual conversion and resizing of images for your webshop which saves significant amounts of time.
» Notification of Change
After transferring an asset to hybris through hybris.connect
for celum Team Edition, the copy in hybris remains connected to the original on the celum Team Edition server. If
you update the server object with a new version, a notification
icon inside hybris notifies you of those changes. You can then
choose to synchronize the asset in hybris which automatically
updates the asset to the newest version. This function offers
you a convenient possibility to ensure an up-to-date e-commerce presence and helps you to clearly separate the roles of
an asset manager and an e-commerce manager.
Use Case
A distributor of tools decided to restructure and redesign
the organization’s webshop. Because of the high number
of different products and product variants, the company
decides to use the hybris PIM solution to be able to
handle the vast amount of data and specifications. In
addition, the company installs celum Team Edition as
media backend to also be able to control their product
media content.
This gives the distributor the chance to align all their
external communication by using the same central
image source for their e-mail campaigns, their sales
presentations and their webshop, helping them to
increase efficiency of their webshop channel. Handling
a larger volume of the day-to-day business over the
webshop gives the organization the possibility to free
sales resources to focus more on key accounts and on
the acquisition of new customers.
» Image Editor
When transferring images from celum Team Edition to hybris
PIM, you are able to choose whether you want to transfer the
original image or to use the inbuilt celum Team Edition image
editor. This editor allows you to make simple modifications or
corrections, like scaling, cropping or correcting the contrast
without having to exit the application to use external image
editing software.
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