2503_Simon Saneback

27.03.2015
WHO THE HECK IS SÏMON SANEBACK?
“THE DEATH OF E-COMMERCE AS WE KNOW IT ”
#IWM
Name: Sïmon Saneback
Background: 13 years online experience,
half of those within e-commerce domain
W H O I S S Ï M O N SAN E BAC K ?
Fun fact: Started my very first business
at 16 years of age
BEFORE
AFTER
E-COMMERCE
M-COMMERCE
T- C O M M E R C E
SOCIAL COMMERCE
I N - STO R E CO M M E RC E
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27.03.2015
E-COMMERCE
M-COMMERCE
T- C O M M E R C E
SOCIAL COMMERCE
I N - STO R E CO M M E RC E
WE ARE CONNECTED
COMMERCE
WE ARE CONNECTED
I N T E R N E T- E N A B L E D T V
TA B L E T
S M A RT P H O N E
MOBILE PHONE
PEO PLE LOVE SWI TC HI N G DEVI C ES
C O M P U T E R O N LY
C O M P U T E R & S M A RT P H O N E
S M A R T P H O N E , TA B L E T & C O M P U T E R
75%
GO ONLINE SEVERAL TIMES A DAY
S MART PH ON E S AR E R E PLAC I N G EV E RY T H I N G
NONE OF THESE
READ BOOKS / MAGAZINES
ACCESS TRAVEL / TRAFFIC / MAPS / INFORMATION
CHECK WEATHER
CHECK NEWS
LISTEN TO MUSIC
TAKE PHOTOS / VIDEOS
PLAY GAMES
MANAGE DIARY / APPOINTMENTS
MANAGE TO-DO LISTS / SHOPPING LISTS
TRACK HEALTH / WEIGHT / DIET / ACTIVITY LEVELS
TELL TIME
ALARM CLOCK
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27.03.2015
THINK MOBILE!
Mobile web is growing 8x faster than desktop web did in the 1990s.
3x more smartphones activated every minute than there are babies being born.
M O B I L E R EVO LU T I O N
51%
HALF OF TRAFFIC – THIRD OF SALES
B U T ST I LL O N LY 4 O U T O F 1 0 AR E M O B I LE F R I E N D LY
THINK MOBILE
M O B I L E T R A F F I C I S G R O W I N G R A P I D LY
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27.03.2015
THE CONSUMER IS IN CONTROL
W E C H O O S E O U R R E LAT I O N S
There has been a big change in recent years,
now it's the consumers who have the power
INFORMATION CONNECTION
T H E CO N S U M E R EVO LU T I O N
PROTECTION
1965 - 1985
1985 - 2005
2005 – ?
“Be informed”
“I connect”
“In control”
PEOPLE > BRANDS
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27.03.2015
T H E CO N S U M E R EVO LU T I O N
THE CONSUMER CURRENCIES
T H E CO N S U M E R EVO LU T I O N
C O N S U M E R F R I E N D LY L O G I S T I C S
C O N S U M E R F R I E N D LY L O G I S T I C S
C O N S U M E R F R I E N D LY L O G I S T I C S
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27.03.2015
I N N O VAT I O N W I T H O U T R E I N V E N T I N G T H E W H E E L
T H E R I G H T P R O D U C T AT T H E R I G H T T I M E
O N E C L I C K AWA Y F R O M T H E C U S T O M E R S
… BEING ON THE NEXT BIG THING
… BEING WHERE THE CUSTOMERS ARE
“THE RED OCEAN”
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27.03.2015
MAN Y C HALLE N G E S, D E MAN D S AN D LOW P RO F I TAB I L I T Y
Return management
Warehouse
Logistics
Taxes
Customs
Translation
NOTHING IS STOPPING THE BRANDS
Local social networks
Connected devices
Competition
Payments
Organization
Legal aspects
Discount rules
Customer Service
Local marketplaces
Brand knowledge
F R O M O W N I N G T H E W H O L E S U P P LY C H A I N
M A R K E T P L AC E S A R E E AT I N G T H E E - C O M M E R C E WO R L D
P E R F E C T LY ALI G N E D W I T H T H E N EW C O N S U M E R D E MAN D S
A M A Z O N K N OW S YO U B E T T E R
T H A N YO U K N OW YO U R S E L F
Procurement &
IT
CRM
Storage &
shipment
SOCIAL
Accounting,
Marketing
& Customer
Service
KICKASS
IT PLATFORM
MARKETING
35%
OF PURCHASES FROM AMAZON ARE
T H R O U G H A M A Z O N ’ S R E C O M M E N D AT I O N S
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27.03.2015
_ problem has been detected and Windows has been shut down to prevent damage to your
A
computer.
UNMOUNTABLE_BOOT_VOLUME
If this is the first time you have seen this Stop error screen, restart your computer. If
this screen appears again, take a coffee or follow these steps:
Check to make sure any new hardware or software is properly installed. If this is a new
installation, ask any of your IT guys for any crappy Windows updates you might need.
If problems continue, disable or remove any newly installed hardware or call Bill Gates.
Please do not photograph or tweet this blue screen of death. If you need to use Safe Mode
to remove or disable components, restart your computer, press F8 to select Advanced
Startup Options, and then select Safe Mode.
K E Y O F S U RV I VA L :
N EV E R STO P O P T I M I Z I N G
Technical information:
*** STOP: 0x000000ED (0x867CDC08, 0xC0000006, 0x00000000, 0x00000000)
THE AMBITION
C R EAT I N G A M O R E V I B R A N T FU T U R E
AC T LI K E A B R AN D N OT LI K E A W E B S I T E
PAST:
FU T U R E :
HAV E T H E CO U R AG E TO D I S RU P T T H E I N D U ST RY
POINT OF DIFFERENCE
MAR K E T- D R I V E N
CO M P E T I T I V E
E M P LO Y E E S
CO N SU M E R S
S H O RT T E R M G OALS
LO YALT Y
P O I N T- O F -V I EW
PAS S I O NAT E LY D R I V E N
D I ST I N C T I V E
M I S S I O N AR I E S
ADVO CAT E S
LO N G T E R M ST R AT E GY
LOV E
LE T EV E RY TO UC H P O I N T AC T I VAT E T H E B R AN D P RO M I S E
LEV E R AG E T H E B R AN D P RO M I S E I N T E R NA LLY
E STAB LI S H E M OT I O NAL LEAD E R S H I P I N T H E CAT E G O RY
ACTION
FEELING LUCKY?
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27.03.2015
BRANDING BY SELLING
Traditional Media vs. New Media
% DAI LY ME DIA TI ME 2 0 1 0 VS. 2 0 1 3
% DAI LY ME DIA TI ME , S HARE OF ME DIA BUDGE T S, 2 0 1 3
TV
TV
DIGITAL
DIGITAL
RADIO
RADIO
PRINT
PRINT
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27.03.2015
F O L L O W T H E C O N V E R S AT I O N
T H A N K YO U F O R L I S T E N I N G
SÏMON SANEBACK
#IWM
[email protected]
@ SAN E BAC K
@SANEBACK
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