Leonisa - ROC Commerce

CASE STUDY
Leonisa
E-commerce Results That Translate in More Than One Language
OVERVIEW
CLIENT
Leonisa
LOCATION
Norcross, GA
Leonisa’s U.S. headquarters
INDUSTRY
E-commerce / Retail
PROJECT
www.leonisa.com
Website & Mobile Development
Leonisa.com is a Colombia-based shapewear
and lingerie retail site. Since 1956, Leonisa
has created innovative, high-end intimate
apparel to enhance and express the beauty
of women. With over 65 stores located in 14
countries, including Chile, Venezuela, Mexico,
Spain, and the United States, Leonisa has an
ever-increasing global presence.
When it approached ROC Commerce for a website redesign,
Leonisa hoped to create an e-commerce site that would help it
market to its new target audience within the United States.
GOALS
Leonisa already had been named one of the most popular intimate
apparel brands in South America. Determined to become a household name beyond the South American market, it hoped to be a
top-selling lingerie and shapewear brand in United States. Leonisa
knew that by improving its online store with a more user-friendly
platform it would increase its presence in the e-commerce market.
The new site would also improve sales in other revenue sources,
including the boutiques, catalogs and department stores. Finally, as
a South American brand with many English- and Spanish-speaking
employees and customers, Leonisa’s site needed to be completely
bilingual on both the back and front end.
CASE STUDY | LEONISA
RESULTS
Since launching its site, Leonisa has seen significant gains toward its
revenue goals and is better equipped internally to handle its growing
global presence. Leonisa.com’s online conversion rate has increased
by 120% since launch. “In less than 30 minutes, I can build,
customize, and personalize a new page ready to be pushed live.
The CMS is so easy to use, I’ve never once had to call somebody for
an explanation,” explains Victor Yacaman, E-Commerce Director at
Leonisa. “The ROC Commerce suite can be summed up in one word:
complete. I have the ability to manage everything on demand, from
members, to orders, items, shipping, promotions and more.” Leonisa
has also seen tremendous success with its mobile sites. “Navigating
on a ROC Commerce mobile site is flawless. It’s fast, renders nicely,
and getting to the right information is easy. The ROC Commerce team
has an excellent understanding of what crucial elements need to be
present on a mobile site, which has translated into a seamless desktop-to-mobile user experience,” says Yacaman.
SOLUTION
ROC Commerce began with a reimagined graphic design that puts
user-friendliness first. The new site is built with Spanish and English
versions, allowing for customers to easily use the site based on preferred language, and appealing to both English- and Spanish-speaking
audiences. By eliminating an online language barrier and implementing
many of the newest ecommerce technologies, Leonisa has the tools
necessary to maximize its reach and increase per-order sales. By simply toggling the language of choice in the site shell, visitors can calculate domestic and international shipping rates, discover the interactive
Fit Guide, stream videos, and locate nearby stores that offer Leonisa
products. Each product page also offers similar products in matching
colors and styles that visitors can add to their carts without having to
navigate to a new page. Leonisa’s admin users have access to the
ROC Content Management System (CMS) and ROC Commerce
platform. A reinvented navigation system can be easily updated as the
company’s product line grows and e-commerce tools enable flexibility,
scalability, and search engine-friendliness. The homepage, for example,
includes space for promotional banners and callouts.
© 2015 ROC Commerce
All trademarks and registered trademarks are the property of their respective owners.
HIGHLIGHTS
• ROC Commerce
•Hosting
•Mobile
•Multi-Site
•Multilingual
• Interactive Fit Guide
“
• Product Video Module
• Store Locator
In less than
30 minutes,
I can build,
customize, &
personalize
a new page
ready to be
pushed live.”
VICTOR YACAMAN
E-COMMERCE DIRECTOR AT LEONISA
120%
INCREASE IN ONLINE
CONVERSION RATES