International Shipping • 2014 Top 500 Guide

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Contents • 2014 Top 500 Guide • Internet Retailer
Top 500 Guide 2014
Edition
Overview: Top 500 Guide
A frolic of giants and sprites . . . . . . . . . . . . . . . . . . . 6
It was another big year for online retail, and Top 500 merchants in particular, which grew online sales 17% in 2013. It was an especially good year
for the retailers at the top end of the Top 500, who grew much faster than
those in the lower ranks. However, Top 500 data show there is still room in
e-commerce for new ideas and business models, as many of the fastestgrowing merchants brought in less than $60 million in 2013 web sales.
Using bricks and mortar to build up the web . . 14
Top 500 retailers for 2014
and methodology . . . . 96
Key data
Who’s up, who’s down . . . . . . . . . . . . . . . . . . . . 42
Top 100 e-retailers . . . . . . . . . . . . . . . . . . . . . . . . 43
It’s the retail chains making the most of their store base to generate more
e-commerce that are growing the fastest in the category. Of the 157 chain
retailers ranked in the 2014 Top 500, the 24 chains that used their bricks
and mortar locations to offer a broader range of customer service such as
buy online and pick up in store, ship to store, and return to store, grew
twice as fast as those who didn’t.
The fastest-growing e-retailers . . . . . . . . . . . . . . 44
E-retail stars are one of a kind . . . . . . . . . . . . . . . . 18
The one that counts:
How Q4 web sales compare . . . . . . . . . . . . . . . .48
The fastest-growing Top 500 web-only retailers rode to 2013 highs on the
strength of unique products and marketing strategies. They posted the
highest web sales growth rates among four merchant types tracked in
the Top 500, including catalogers, chain retailers and consumer brand
manufacturers. The question for all web-only retailers is: Can they sustain
strong growth in the face of increasingly strong competition?
It’s the pits for many manufacturers . . . . . . . . . . 22
Retail sites with the biggest growth in dollars . . 45
How annual web sales compare to
comparable-store sales . . . . . . . . . . . . . . . . . . . .46
Top 25 merchants by merchant type . . . . . . . . . 50
Fastest-growing e-retailers by category . . . . . . . 51
Fulfillment centers . . . . . . . . . . . . . . . . . . . . . . . . 52
Merchandise return rate . . . . . . . . . . . . . . . . . . . 54
Apple represents over half of the collective 2013 web sales of the brand
manufacturers in this year’s rankings. Excluding Apple, the other 67
manufacturers in the Top 500 this year grew by only 5.5%. But the online
growth of brands like Deckers and The North Face shows there’s plenty
more opportunity for brands to grow an online business.
Top 50 on Facebook . . . . . . . . . . . . . . . . . . . . . . 56
Changing with the times . . . . . . . . . . . . . . . . . . . . . 26
Ranking by principal market served . . . . . . . . . 60
Catalog retailers, though growing at a slower rate than other Top 500
merchant types, are using their print catalogs to drive customers to
their e-commerce sites. Moreover, they are making sure those sites are
appealing and easy to use.
Featured Articles
eBay plays the field . . . . . . . . . . . . . . . . . . . . . . . . . 30
Local, mobile and global. If online marketplace eBay Inc.’s business
over the past few years could be whittled down to three words, those
might be the most apt. If it sounds like a lot of spinning plates, it is, says
Christopher Payne, senior vice president of North America for eBay.
But eBay does have one common thread tying all those spinning plates
together: Technology.
What the midmarket wants . . . . . . . . . . . . . . . . . . 36
Cookie cutter is out for mid-tier online retailers—a category e-commerce
consulting firm FitForCommerce defines as web retailers generating
$20 million to $75 million in annual online sales. While more than a
third of midmarket retailers still rely on their own personnel to provide
that level of customization, others are turning to the growing number
of software vendors offering feature-rich e-commerce platforms at
increasingly affordable prices.
2
Big paid search spenders . . . . . . . . . . . . . . . . . . 57
E-commerce employees . . . . . . . . . . . . . . . . . . . 58
International shipping . . . . . . . . . . . . . . . . . . . . .66
Customer service, online marketplaces
and web site features . . . . . . . . . . . . . . . . . . . . . 76
Sponsored Thought Leadership
ChannelAdvisor Corp. . . . . . . . . . . . . . . . . . . . . . 86
SLI Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
SOASTA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
Wpromote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
Americaneagle.com Inc. . . . . . . . . . . . . . . . . . . . 94
Indexes
Advertiser index . . . . . . . . . . . . . . . . . . . . . . . . .399
Executive directory and index . . . . . . . . . . . . . 400
Parent company index . . . . . . . . . . . . . . . . . . . . 432
URL index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 440
Editor’s Letter • 2014 Top 500 Guide • Internet Retailer
U
Digging into the numbers
.S. e-commerce sales jumped 16.9% to $263.33 billion in 2013, marking yet another year of
double-digit growth for the fastest-growing channel in retailing.
The merchants ranked in the 2014 edition of the Top 500 Guide account for much
of that increase, as their collective $31.91 billion in U.S. e-commerce sales comprised 84%
of the growth for all online sales and 29% of retail sales growth in 2013. The largest portion
of Top 500 growth came from the biggest web-only retailers like Amazon.com Inc. (No. 1),
which continues to increase the number of sellers on its marketplace, expand fulfillment
capacity and break into new categories such as fresh flowers and same-day grocery delivery.
But Amazon isn’t the only fast-growing web-only retailer. The 197 web-only merchants
ranked in the latest Top 500 Guide grew e-commerce sales 21.1% to $105.69 billion from
$87.32 billion, which represents 41.3% of all Top 500 sales of $255.61 billion. Even without
Amazon, web-only merchants grew 21.0% last year.
While the 159 store-based merchants ranked in the Top 500 didn’t grow online as fast as
the web-only e-retailers, they posted healthy gains—up 16.7% to $88.76 billion from $76.03
billion in 2012, mostly in line with the growth in e-commerce as a whole.
And there were some clear retail chain winners. Home Depot Inc. (No. 16) and Wal-Mart
Stores Inc. (No. 4) are putting the web at the forefront of their growth strategies and more
closely linking their stores to their e-commerce channel. In 2013, e-commerce was Home
Depot’s fastest-growing channel, increasing 53.7% to $2.75 billion from $1.79 billion in 2012.
Wal-Mart was another stand-out in the Top 500, as it invested more than $300 million in
new e-commerce initiatives including nearly doubling its e-commerce staff to 2,800 employees and tripling the number of products it sells online to consumers to six million SKUs.
While the biggest Top 500 merchants continue to grow, Top 500 data show there’s still room
for a start-up company with a great idea to build and grow a successful online business.
That’s evident in the fact that six of the top 10 fastest-growing e-retailers brought in less
than $60 million in online sales last year. Many of those have innovative and unconventional
business models, like subscription-style merchant of healthy snacks, NatureBox (No. 470),
which boosted online sales 150% last year.
As the e-commerce industry evolves, so does the Top 500 Guide. There are a few key additions to the guide this year. Among those is a new holiday shopping section, which delves
into the e-mail marketing, free shipping and discounting strategies Top 500 merchants
implemented during the holidays. We’ve also expanded our coverage of retailers’ suppliers
to better help readers understand which technology and service companies the leaders in
e-commerce turn to for online display advertising, and web site testing and optimization.
We broadened our coverage of each merchant’s mobile commerce and social media strategies, as both channels grow in importance for many online retailers.
Overall, 2013 was another big year for the 500 largest e-commerce players in North America. Though competition is increasing online, there were some clear standouts—both large
and small. We will be watching to see if that growth continues and to find out who among
the Top 500 will stand out from the crowd next year.
STEFANY MOORE, Associate Director of Research, Internet Retaler
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Overview • 2014 Top 500 Guide • Internet Retailer
A frolic of giants a
The biggest retailers grew faster than the rest
of the Top 500, but a sprinkling of web-only newcomers
also posted big growth numbers
By Stefany Moore
I
Many small- to mid-sized e-commerce players
are up against the goliath that is Amazon.com
Inc. (No. 1), which is growing market share from
retailers online and offline by out-pricing them,
delivering products faster and cheaper than most
merchants, and by offering an increasingly wide
selection of products in a growing number of
categories, retailers and experts say. The smaller
merchants are also competing online with large
store-based retailers that are investing millions
of dollars—in some cases hundreds of millions—
t was another big year for online retail, and
Top 500 merchants in particular. It was an
especially good year for the largest retailers
in the Top 500, although innovative startups
continue to show that there is still room in
e-commerce for new ideas and business models.
Collectively, web merchants ranked in the
Internet Retailer 2014 Top 500 Guide increased
their U.S. online sales by $31.91 billion in 2013 over
2012. They accounted for 84.0% of U.S. e-commerce
growth and 29.4% of all retail U.S. sales growth.
The Big Retail Picture: 2013 vs. 2012
Total retail 1
Total e-commerce
Other non-store excluding e-commerce
Top 500 3
2
Growth rate
2013 share of
total retail
2012 share of
total retail
$2,961,874,000,000
3.67%
100.00%
100.00%
$225,313,000,000
16.87%
8.58%
7.30%
$144,061,000,000
3.50%
4.86%
6.95%
$218,255,884,649
17.11%
8.32%
7.01%
2013 sales
2012 sales
$3,070,604,000,000
$263,330,000,000
$149,108,000,000
$255,605,214,327
Source: U.S. Department of Commerce, Internet Retailer. 1. Excludes fuel & auto sales, restaurants & bars.
2. Includes direct marketers, TV retailers and other merchant types. 3. Includes international e-commerce sales.
Including sales from international customers,
this year’s Top 500 retailers boosted online revenue
17.1% to $255.61 billion from $218.26 billion in 2012.
But the bulk of that growth came from the
very top—those retailers that bring in more than
$100 million a year in e-commerce sales. The
largest merchants ranked 1-100 in the Top 500
Guide, or those with annual web sales north of
$300 million, grew 2013 online sales 17.4% to
$221.09 billion in 2013. Those in the next tier, Nos.
101-200 grew at 17.1%. But retailers in the middle
and bottom of the rankings grew far slower.
Retailers No. 201 through 300, for example,
boosted web sales 12.5% to $8.27 billion and
Nos. 401-500 grew 12.3% to $2.76 billion.
6
on initiatives aimed at using their stores and web
sites in concert to keep customers from defecting
to Amazon and other web-only rivals.
“Amazon continues to grow, and the bricksand-mortar guys have really woken up to the
whole concept of omnichannel,” says Scot Wingo,
CEO of online marketing firm ChannelAdvisor
Corp. “It’s a lot of competition and it’s really hard
out there to differentiate yourself.”
And what about the mid-tier retailers—those that
bring in $20 million to $100 million? Lacking the
name recognition and budgets of Amazon or WalMart Stores Inc. (No. 4), they’re picking their spots
carefully when choosing where to spend their time
and money. Web-only AlevaStores.com (No. 423),
Internet Retailer •
2014 Top 500 Guide • Overview
s and sprites
for example, is sticking with paid search marketing
because that is what has driven-double digit growth
for years. But custom T-shirt maker CustomInk (No.
156) is advertising on television to reach a broader
audience. And other fast-growing retailers, like highend luxury apparel retail Real Real Inc. (No. 295),
seek to stand out with a unique offering of products.
“There aren’t many retailers out there doing
what we’re doing,” says Real Real founder and
CEO Julie Wainright. “If you have a unique positioning in the market, and customers can wrap
their head around what it is, you’ll do well.”
Real Real and Amazon have at least one
thing in common: They both sell exclusively via
the web. That puts them among the 197 web-only
retailers in the Top 500, a group that grew faster
than other types of merchants. Web-only retailers
list is NatureBox (No. 470), a subscription-based
retailer of healthy snacks, which grew web sales
150% in 2013 to an estimated $25.0 million. The
merchant raised $26.5 million from investors in
two separate funding rounds in 2013.
Meanwhile, JustFab Inc. (No. 118), a membersonly e-retailer of fashion, took another path
to growth: It merged with web-only footwear
merchant ShoeDazzle.com Inc. (No. 177) to create
a combined company that expects to bring in
$400 million in online sales in 2014.
In addition to selling in novel ways, many webonly merchants tried new methods of acquiring
customers. For web-only retailer CustomInk.com,
which has grown by double-digit percentages every
year since 2001, a big focus in 2013 was reaching
new audiences through television ads, says Sean
Murphy, executive vice president of e-commerce.
Top 500 in a nutshell: How the merchant types compare
Merchant Type
Catalog/Call center
Consumer brand manufacturer
No. of
retailers
2013
No. of
retailers
2012
2013 web sales
2012 web sales
Growth
% of 2013
Top 500 sales
% of 2012
Top 500 sales
76
81
$25,913,689,533
$24,089,060,582
7.57%
10.14%
11.04%
68
66
$35,242,849,322
$30,817,026,739
14.36%
13.79%
14.12%
Retail chain
159
158
$88,759,319,290
$76,031,230,243
16.74%
34.73%
34.84%
Web only
197
195
$105,689,356,183
$87,318,567,085
21.04%
41.35%
40.01%
Total
500
500
$255,605,214,327
$218,255,884,649
17.11%
100.00%
100.00%
Source: Internet Retailer 2014 Top 500 Guide
grew e-commerce sales 21.0% to $105.69 billion
from $87.32 billion, which represents nearly half of
the total Top 500 web sales increase. Even without
Amazon, web-only merchants grew 21.0% last year.
Moreover, eight of the top 10 fastest-growing
retailers in the Top 500 Guide sell only online, and
half of those primarily sell apparel (see chart on
page 44). Many are young companies with unconventional business models that are growing rapidly
with the aid of money they’ve raised from investors.
Real Real, for example, nearly quadrupled
web sales last year, making it the second
fastest-growing e-retailer in the Top 500. It raised
$14 million last year. Also on the fastest-growing
That’s in response to declining results from advertising on Google, which had been a mainstay of the
e-retailer’s marketing plan for years.
“Search has kind of flattened out for us, especially from desktop users,” Murphy says. “And if
you want to grow your business, and you’ve done
everything you can with paid search, TV is the
next logical step. It’s where the eyeballs are.”
The new approach seems to have paid off
for CustomInk, as the merchant boosted online
sales by 49.2% to $171.6 million in 2013 from
$115.0 million in 2012.
But Top 500 retailers as a whole are not
moving away from search marketing—quite
7
the contrary, in fact. Top 500 merchants spent
$111.6 million per month on paid search last year—
up 38.7% from $80.5 million in 2012, according
to combined monthly paid search estimates for
each Top 500 retailer provided by search firm ROI
Revolution Inc. Much of that increase in spending,
the search firm says, is due to retailers responding
to Google starting to charge late in 2012 for the
image-heavy listings in the center of its search
results page, now called Product Listing Ads.
Those listings previously were free.
Among those relying heavily on paid search
is AlevaStores.com, which sells a variety
of socks through such e-commerce sites as
SocksAddict.com and ForYourLegs.com. Paid
search has worked for years and continues to drive
online sales growth, says president Derek Gaskins.
When the merchant launched new outdoor
apparel site Trekt.com in 2013, investing in Google
Adwords was at the top of its marketing strategies
list. “We’ve done some social stuff and that provided a nice lift, but with a new web property, if you
want some quick results, there’s no simpler way to
grow than to bid on the keywords,” Gaskins says.
AlevaStores.com boosted its online sales
48.0% last year to $30.3 million, and much of
that company growth came from new shoppers
arriving to Trekt.com from paid search ads on
Google, Gaskins says.
At the top of web-only rankings, however,
is perennial leader Amazon.com, which continues
to grow faster than the Top 500 as a whole and
exceeded the 16.9% that the U.S. Department of
Commerce says total e-retail sales grew by in 2013.
The merchant, which increased its e-commerce
sales 20.3% in 2013 to an Internet Retailerestimated $67.86 billion from $56.41 billion in 2012,
was singlehandedly responsible for nearly onethird of total Top 500 growth. (See box, this page)
To keep hold of its No. 1 position and drive
further growth, North America’s largest online
retailer was busy in 2013 expanding fulfillment
capacity and growing its Prime membership base.
Amazon operated around 55 fulfillment centers in
North America at the end of the year and 100 or
more worldwide, according to ChannelAdvisor’s
Wingo, who is a close Amazon observer.
Much of Amazon’s growth in 2013 is due to its
unparalleled fulfillment network and its ability to
ship items to consumers quickly, he adds. An added
8
benefit for Amazon of a large fulfillment network
that houses products close to many consumers is
that the retailer pays carriers less to deliver orders.
Since Prime’s launch, Amazon has increased
the number of Prime-eligible items from 1 million
to more than 20 million in March 2014, Amazon
says. Roughly 23 million U.S. consumers are Prime
members, and those shoppers are extremely
lucrative, Wingo says. Prime members spend
anywhere from two to four times as much as other
Amazon shoppers, experts estimate.
Amazon’s sales vs. services
For the first time, Internet Retailer recalibrated its online sales figures for
Amazon.com Inc. to factor out its revenue that is not directly associated
with the online sale of physical or digital goods. That includes revenue
from its Amazon Web Services unit, which provides companies and
government agencies, Internet-based computing capacity and data storage.
Recognizing that more of its revenue was coming from sources other
than its own sale of products online, Amazon began in 2011 dividing
its revenue into two categories: “net product sales,” revenue from goods
Amazon sells itself, and “net services sales.”
The e-retailer reported $13.55 billion in services revenue in 2013, up
from $9.36 billion in 2012 and $6.08 billion in 2011. Much of that likely
comes from steady growth in Amazon Web Services, though Amazon
does not break out that unit’s sales. Included in that $13.55 billion
is the estimated $6.95 billion in commissions Amazon received in
2013 from other web merchants selling on its online marketplace.
Internet Retailer combined the $6.95 billion in commissions with the
$60.90 billion in sales of Amazon-owned merchandise to arrive at an
estimate of $67.86 billion in revenue related to web sales to consumers.
Internet Retailer believes this is a more accurate reflection of Amazon’s
e-commerce sales than its total revenue.
Amazon also is pushing into new product categories, such as fresh flowers, introduced in 2013.
And experts are watching closely the expansion of
Amazon’s online grocery sales via its AmazonFresh
program. Introduced in Amazon’s home town of
Seattle in 2007, AmazonFresh expanded in 2013 to
Los Angeles and San Francisco.
The recent expansion of AmazonFresh is part of
the retailer’s overarching strategy to sell all products to all people, says Tom Forte, a senior Internet
analyst at investment firm Telsey Advisory Group LP.
“AmazonFresh is another same-day-shippingtype move by Amazon that’s all about getting
people to buy products on Amazon and not somewhere else,” Forte says. “The reason that Amazon
is interested in grocery is because of the frequency
of delivery. Amazon wants to have multiple touch
points with the consumer, and this is another
move in that direction.”
While Amazon’s sales grew by more than 20%
in 2013, same-store sales for some of the biggest
Top 500 store-based merchants barely budged, or
even declined (see chart on page 46). Little wonder
so many of their executives are talking up their
“cross-channel,” “omnichannel” or “multichannel”
initiatives, all strategies that link retailers’ stores
and web sites more closely in hopes of providing
services that a store-less retailer like Amazon can’t
offer. Such initiatives include buy online, pick up in
From the top down:
Top 500 growth by quintile
Top 500
rank
1-100
101-200
201-300
301-400
401-500
2013
web sales
$221,091,870,465
$19,094,272,492
$8,271,538,411
$4,392,496,855
$2,755,036,104
2012
web sales
$188,316,231,715
$16,312,716,834
$7,351,475,107
$3,823,017,520
$2,452,443,474
Growth
17.4%
17.1%
12.5%
14.9%
12.3%
store; ship from store; return to store; or enabling
in-store shoppers to order from online inventory,
either at self-service kiosks or with the help of
employees carrying mobile devices.
51 Top 500 retailers enable consumers to pick
up their online purchases in stores, while 114
allow shoppers to return items to stores.
These efforts helped the 159 retail chains
ranked in the Top 500 Guide, experts say, as
more than a third of Top 500 growth came from
store-based merchants. Collectively, the retail
chains grew their online sales 16.7% in 2013 to
$88.76 billion from $76.03 billion.
“E-commerce is a bright spot for all of these
bricks-and-mortar guys,” Wingo says. “When
same-store sales are up around 2%, but you have
a piece of your business that’s growing 15% or
20%, that’s the oasis of the desert. They are getting
serious about the web, opening fulfillment centers,
investing technology and opening innovation labs.”
For one, Wal-Mart, the world’s largest retailer
in terms of overall sales, invested more than
$300 million in its e-commerce channel last year.
Wal-Mart now sells 6 million SKUs online, up
from around 2 million this time last year, and it’s
also enabling shoppers in some regions to pick up
online orders in stores.
This is true despite that the fact that e-commerce
sales—more than $10 billion last year worldwide—
10
represent only 2.1% of Wal-Mart’s total sales of
$476.29 billion. Nonetheless, the retailer’s online
sales were up 30% last year, and company executives
say they plan to make its fastest-growing channel a
bigger focus of the company moving forward.
“We see an environment to create transformative growth in global e-commerce and mobile
commerce,” CEO Doug McMillon told investors
on the retailer’s year-end earnings call. “Over the
past year in particular, we have invested more significantly to improve our customer experience and
fulfillment capacity. Customers’ shopping habits
are changing more rapidly than ever before. We
must be more nimble and flexible as we operate
our businesses to adapt to these changes.”
As evidence of its commitment, Wal-Mart
expanded the number of employees in its
e-commerce offices in Silicon Valley from 1,500
in early 2013 to 2,800 by April 2014.
Another big retail chain investing in multi
channel initiatives is Target Corp. (No. 18) The
mass merchant rolled out a buy online, pickup
in store program in November 2013, and 10% of
consumers who placed orders during the fourth
quarter used it, the retailer says. The program contributed to its 20% increase in e-commerce sales
in the quarter, despite a highly publicized theft of
payment card data that hurt overall sales.
While Amazon and other major players like
Netflix Inc. (No. 7), Apple Inc. (No. 2) and Costco
Wholesale Corp. (No. 14) are growing market share
among the Top 500, data show there’s still room
for a small company with a great idea to carve
out a successful niche online. In fact, 11 of the 50
fastest-growing e-retailers in the Top 500 Guide
(see chart on p. 44), are ranked 400 or below,
meaning they brought in less than $31 million in
online revenue last year.
A prime example is Real Real, the secondfastest growing retailer in the Top 500 Guide,
which sells used, luxury apparel and accessories
at deep discounts.
What sets the web-only merchant apart is that
it sells products on consignment. Consumers ship
items to Real Real they no longer want, the Real Real
merchandising team verifies the authenticity of those
items, and the e-retailer resells them to consumers at
a discount. The consignor gets 60%-70% of each sale.
A recent sale of designer Hermes included an $18,000
leather bag, a $175 orange scarf and a maroon
cashmere jacket marked “SOLD” at $1,095.
There’s such a dearth in the market for used
luxury goods that Real Real can barely keep up
with demand, says Wainwright. “We’re at the point
where everything we get in, we sell through. Once a
customer buys from us, they buy seven times a year.”
The sheer size of that demand became clear to
Real Real when the merchant launched a wait list
feature on its mobile app in March 2014. It works
like this: When a user sees the red Gucci handbag
she wants is sold out, she can now click a button
to see the resale value of new items in stores. The
app won’t have shopping capabilities, but it will
remind consumers of what Real Real can give them
if they send in their items for sale on consignment.
It will also keep the retailer top-of-mind among
shoppers as the expert in consignment-style sales.
“It’s like our version of the Kelly BlueBook for
cars,” she says. “Most people probably wouldn’t buy
a car if there was no resale value. This way if people
are trying to decide between a Coach bag or a Prada
bag, they’ll know the difference in resale value.”
How retail category sales compare online and offline
Category
Apparel/Accessories
2013 total sales
2012 total sales
Total
sales
growth
2013 U.S. Top 500
sales
2012 U.S. Top 500
sales
U.S. Top
500
growth
2013 Top
500 share of
all category
sales
2012 Top
500 share of
all category
sales
10.69%
$250,674,000,000
$242,495,000,000
3.37%
$31,094,810,809
$25,911,318,452
20.00%
12.40%
Automotive Parts/Accessories
$82,780,000,000
$83,909,000,000
-1.35%
$1,693,784,622
$1,500,720,262
12.86%
2.05%
1.79%
Books/Music/Video 1
$47,602,000,000
$43,227,000,000
10.12%
$19,542,240,328
$15,621,389,049
25.10%
41.05%
36.14%
$256,439,000,000
$256,115,000,000
0.13%
$23,622,320,509
$23,078,139,596
2.36%
9.21%
9.01%
$21,811,000,000
$18,512,000,000
17.82%
$1,460,261,104
$1,368,583,396
6.70%
6.70%
7.39%
$887,839,000,000
$865,411,000,000
2.59%
$5,151,960,987
$4,752,475,064
8.41%
0.58%
0.55%
Computers/Electronics 2
Flowers/Gifts
Food/Drug
Hardware/Home Improvement
$606,427,000,000
$575,665,000,000
5.34%
$6,663,652,235
$5,015,744,679
32.85%
1.10%
0.87%
Health/Beauty
$285,084,000,000
$278,080,000,000
2.52%
$4,931,722,216
$4,479,173,100
10.10%
1.73%
1.61%
Housewares/Home Furnishings
$129,165,000,000
$122,938,000,000
5.07%
$6,730,433,719
$5,559,767,073
21.06%
5.21%
4.52%
$33,965,000,000
$31,492,000,000
7.85%
$1,718,105,308
$1,514,663,910
13.43%
5.06%
4.81%
Mass Merchant 3
$658,647,000,000
$655,970,000,000
0.41%
$79,592,470,408
$63,581,342,794
25.18%
12.08%
9.69%
Office Supplies 4
$39,481,000,000
$36,919,000,000
6.94%
$18,840,007,331
$18,109,404,911
4.03%
47.72%
49.05%
$126,539,000,000
$120,191,000,000
5.28%
$5,075,057,526
$4,498,152,523
12.83%
4.01%
3.74%
$43,196,000,000
$43,181,000,000
0.03%
$3,414,085,331
$2,917,892,249
17.01%
7.90%
6.76%
$20,703,000,000
$17,988,000,000
15.09%
$2,887,938,521
$2,597,846,926
11.17%
13.95%
14.44%
$3,490,352,000,000
$3,392,093,000,000
2.90%
$212,418,850,955
$180,506,613,983
17.68%
6.09%
5.32%
Jewelry
Specialty
Sporting Goods
Toys/Hobbies
Total
1. The Top 500 books/music/video total includes $9.3 billion in 2013 sales from Apple’s digital sales through iTunes, iBooks and the AppStore, and $7.5 billion in 2012
2. Included in the 2013 total sales for computers/electronics is an Internet Retailer-estimated $24.2 billion in total sales of computers and software. The U.S. Department of
Commerce only disclosed sales for the first six months of the year. Included in the Top 500 computers/electronics total is an Internet Retailer estimated $9 billion in 2013 online
hardware sales for Apple, and $7.26 billion for 2012.
3. The Top 500 mass merchant total does not include $29.9 billion in international sales for Amazon in 2013 and $26.3 billion in international sales for 2012.
4. The Top 500 office supplies total does not include $4.3 billion in international sales for Staples, Office Depot and other retailers for 2013 and $4.2 billion in 2012.
Source: U.S. Department of Commerce, Internet Retailer 2014 Top 500 Guide.
that will put her on a wait list for that item. Then, if
someone sends in that same Gucci bag a week later,
or one in a different color or style, the app will alert
the shopper via e-mail or text message that the bag
is back in stock, and she can place her order.
Wainright says the new feature immediately
produced a slew of pre-orders and provided the
retailer with more insight into what products
customers want. “We have 64,000 products waitlisted by 12,000 customers and we only launched
this feature a month ago,” she said in April 2014.
In order to keep up with demand and to
encourage sellers to send in more items, the
merchant is planning to roll out a new iPhone app
in the summer of 2014 that will allow consumers
12
In only its second full year in business, Real
Real grew online sales nearly 300% last year
to an estimated $60.0 million in 2013. With its
$15.1 million in 2012 web sales, it was ranked last
year in Internet Retailer’s Second 500 Guide,
which profiles the up-and-comers of e-commerce.
But it propelled itself into this year’s Top 500
Guide and is now nestled among North America’s
largest online retailers at No. 295.
Its story is proof that there’s still room among
the leaders of e-commerce for entrepreneurs who
devise new ways to use the Internet to satisfy
consumer demand. l
[email protected]
Market Analysis: Retail Chains • 2014 Top 500 Guide • Internet Retailer
When stores and
the web are one
Strategic use of stores to grow e-commerce pays off
for Home Depot and other Top 500 retail chains
By Mark Brohan
F
or a sales channel that runs on networks
and computers, e-commerce at The Home
Depot Inc. (No. 16) sure involves lots of
stores and personnel decked out in orange aprons.
In 2013, e-commerce was Home Depot’s
fastest-growing channel, increasing about 53.7%
to $2.75 billion in web sales from $1.79 billion in
2012. Home Depot’s online sales increased eight
times faster than the retailer’s comparable-store
sales growth of 6.8% and accounted for 68% of the
growth in total revenue of $78.80 billion.
Much of the growth came from involving the
chain’s 2,263 stores more closely in e-commerce
and figuring out new ways to use the web to
encourage shoppers to buy more once they set foot
in a store, says senior vice president and president
of online Kevin Hofmann.
The 2013 growth is a product of Home Depot’s
ambitious steps to grow e-commerce over the past
three years. In January 2014 the company completed its acquisition of online window treatments
retailer Blinds.com for an undisclosed price, and
opened an e-commerce warehouse in Locust
Grove, Ga., a suburb of Atlanta, the first of three
such facilities in the works. The chain also plans
to open warehouses in California and Ohio over
the next two years to handle online orders. Home
Depot intends to focus more on same-day shipping of web orders and enabling online consumers
to have products delivered from stores—all part of
a $300 million investment plan to boost e-retail,
warehouse and supply chain capabilities.
Central to Home Depot’s e-commerce expansion is using its big national network of stores to
facilitate more online transactions and generate
more in-store purchases from web shoppers. “If
we didn’t use our more than 2,000 stores as a
strategic asset we wouldn’t have the e-commerce
14
growth and program we have today,” Hofmann
says. “When it comes to the web and the stores we
look at this as interconnected retail.”
As a big chain retailer Home Depot is
focused on how best to utilize its stores to grow
e-commerce, Hofmann says. And Home Depot isn’t
alone. Data from the Internet Retailer 2014 Top
500 Guide show many of the retail chains growing
the fastest online are the ones doing the most to
tie together their stores and web sites in hopes
of maximizing convenience for shoppers—and
providing services an online-only retailer like
Amazon.com Inc. (No. 1) can’t.
Of the 159 chain retailers ranked in the
2014 Top 500 Guide, the 24 chains that used
their bricks-and-mortar locations to offer such
services as buy online and pick up in store, ship
to store and return to store grew their combined
annual web sales 27.0% to $23.84 billion
from $18.77 billion. That’s twice as fast as the
remaining 133 chains that offered only limited
or no store-based shipping options that grew
their collective web sales 13.4% to $64.91 billion
from $57.25 billion.
Best Buy (No. 15) offers all three store shipping
options, and credits those programs with helping
web sales increase 19.7% to $3.04 billion in 2013
from $2.54 billion a year earlier. About 40% of
Best Buy’s web customers choose to pick up their
purchases in a store, says chief financial officer
Sharon McCollam. And 20% of BestBuy.com customers who pick up in stores also make additional
purchases, raising average order values by 40%,
the retailer says.
“We think store pick-up is an enormous competitive advantage, because the customer wants it
now, and no matter what the online competitors
Market Analysis: Retail Chains • 2014 Top 500 Guide • Internet Retailer
do, they cannot deliver it ‘now,’” McCollam told
Wall Street analysts on a 2013 earnings call.
Today 39 Top 500 chain retailers offer buy
online and pick-up in store as a fulfillment option
compared with 44 that offer ship to store and 83
that offer return to store. But it’s the Top 500 chain
retailers that offer all three options and are adding
new programs, such as ship-from-store, that are
growing faster.
For Home Depot, 30% of 2013 web purchases
are picked up in a store, Hofmann says. That’s
$825 million in web sales. And 10% of all web
sales for Home Depot—$275 million—last year
came from store associates using their webenabled computer tablets, kiosks and point-of-sale
equipment to help shoppers complete an online
order. “We see over 10% of our online orders
actually created in the store, with the consumer
‘E-commerce distribution centers
are built with speed and efficiency
in mind to handle lots of volume.
Stores are not.’
or professional contractor working side-by-side
with one of our associates,” Hofmann says. “About
20%, or one out of five customers coming into the
store to pick up their online order, buy another
web item while they are at the store.” Home Depot
expects to roll out a ship-from-store program
sometime in 2014, the company says.
Gap Inc. (No. 19) is another chain retailer
looking to use its stores more strategically to grow
online. Gap grew web sales 21.5% to $2.26 billion in
2013 and plans to to increase its online sales by at
least $1 billion over the next three years, chairman
and CEO Glenn Murphy told attendees at a late
2013 Goldman Sachs Global Retailing Conference.
Most of that growth will be achieved by linking its
global network of 3,539 Gap, Old Navy and Banana
Republic stores more intimately with e-commerce.
In summer of 2013, for example, Gap began testing
a service that enables customers to reserve apparel
online for in-store pickup, guaranteeing the item
will be there when the shopper arrives. Gap will
hold the products in a fitting room or at the cash
register in a nearby store for 24 hours, Murphy told
16
attendees. “It’s a constant evolution of how we’re
thinking about programs such as ship-from-store,”
Murphy told analysts.
It can be more expensive to process ship-fromstore web orders compared to online shipping
from a conventional e-commerce distribution
center, says Curt Barry, president of e-commerce
logistics consulting firm F. Curtis Barry & Co. To
pick, pack and ship a typical web order from an
e-commerce fulfillment center generally costs
between $2.50 and $3.50, but shipping that same
item from a store in some instances may cost twice
as much, Barry says. “There are so many variables
that can impact the cost of ship-from-store,” he
says. “E-commerce distribution centers are built
with speed and efficiency in mind to handle lots of
volume. Stores are not.”
But even if it can be costly, some chain retailers are rolling out more ship-from-store programs
as a way to make better use of store inventory
and get items to nearby shoppers more quickly
than they can from distribution centers. And
other programs to tie together stores and the web
are also in the works. Specialty apparel retailer
Abercrombie & Fitch Co. (No. 52), for example,
currently enables web shoppers to return items
to stores, but began testing initiating online
orders from stores in 2013, and plans to pilot
ship-from-store this year, says vice president of
e-commerce Billy May.
Abercrombie will use its stores more going
forward to expedite fulfillment because fast shipping is what the chain’s youthful web shoppers
expect, May says. “Two- or three-day shipping
is the new norm,” he says. Abercrombie, which
grew web sales 10.9% to $777 million in 2013 from
$700.7 million in the prior year, also will continue
to look at other ways to strategically use its stores
to drive more store and online sales, such as
giving shoppers more mobile commerce options.
Last year for its Hollister chain Abercrombie rolled
out a mobile app that lets shoppers use their webenabled smartphones to mix and match outfits
while in a store and then scan merchandise and
complete the transaction without standing in line
for checkout. “Our customers live on their mobile
device,” May says. “They want to use it to shop
anywhere and that includes our stores.” l
[email protected]
Market Analysis: Web Only • 2014 Top 500 Guide • Internet Retailer
E-retail stars
are one of a kind
For the fastest-growing Top 500 web-only retailers,
it helps to have unique products or sell in a hybrid model.
But can they sustain their success?
By Bill Briggs
J
ustFab.com loves its business model. The shoe,
handbag and apparel retailer made its mark in
online retailing selling subscriptions that offer
customers a new handbag monthly for a fixed
price of $39.95. Product line expansion, mobile
commerce improvements and use of social media
combined to help JustFab build its member base
to 35 million and grow its 2013 web sales by 145%.
What’s not to love?
“Our customers become very engaged,” says
Adam Goldenberg, co-CEO. “A large part of that
growth comes from customers we acquired in 2012
and who are continuing to shop.” In other words,
once a customer is acquired, she continues to buy
in subsequent years.
In 2013 JustFab.com reaped benefits from
added product lines, through the January acquisition of FabKids, an online retailer of girls’ apparel,
and the 2013 start-up of Fabletics, a web merchant
that sells yoga apparel and shoes. The company
also began selling through JustFab.com overseas
and now accepts orders from Europe.
JustFab, No. 118 in Internet Retailer’s 2014
Top 500 Guide, grew its 2013 web sales to
$245 million from $100 million. The web retailer,
which also manufactures its own handbags, is
the fifth fastest-growing web-only retailer in the
Top 500, behind NatureBox (No. 470) with 150%
growth. JustFab also is the seventh fastest-growing
web merchant in the Top 500 overall.
The fastest-growing Top 500 web-only retailers rode to 2013 highs on the strength of unique
products and marketing strategies. Collectively,
they posted the highest web sales growth rate
among four merchant types tracked in the Top
500, including catalogers, chain retailers and
consumer brand manufacturers.
18
As a group, the 197 online-only retailers in this
year’s Top 500 racked up $105.69 billion in web
sales, a 21.0% increase from $87.32 billion in web
sales by 195 retailers in that category in 2012. Most
of those sales came from Amazon.com Inc. (No. 1),
which posted online sales of an Internet Retailerestimated $67.86 billion in 2013, a 20.3% increase
from $56.41 billion in 2012. But other web-only
retailers in the Top 500 actually grew faster than
Amazon in 2013. Excluding Amazon, web-only
retailers’ 2013 web sales were $37.83 billion, up
22.4% from $30.91 billion in 2012.
Web only retailers lag retail chains in web sales
Merchant type
Catalog/Call center
Retail chain
Web only
2013 web sales
$25,913,689,533
$35,242,849,322
$88,759,319,290
$37,807,356,183
Web only sales excludes $67.86 billion by Amazon.com Inc.
Source: Internet Retailer 2014 Top 500 Guide.
By comparison, 159 Top 500 chain retailers
grew web sales by 16.7% in 2013, to $88.76 billion
from $76.03 billion in 2012. 68 consumer brand
manufacturers increased e-commerce sales by
14.4% to $35.24 billion from $30.82 billion and the
web sales of the 76 Top 500 catalogers grew by
7.6%, to $25.91 billion from $24.09 billion in 2012.
An analysis of Top 500 data shows that webonly retailers, minus Amazon, surpassed cataloger
web sales of $25.91 billion by 46.0%, but their total
web sales without Amazon barely exceeded those
of consumer brand manufacturers’ 2013 web sales
of $35.24 billion and fell far short of chain retailer
web sales of $88.76 billion.
The question for all web-only retailers is:
Can they sustain strong growth in the face of
Market Analysis: Web Only • 2014 Top 500 Guide • Internet Retailer
increasingly strong online competition? That will
be difficult, says Sucharita Mulpuru, vice president and principal analyst, e-business, at research
firm Forrester Research Inc.
“I don’t think they can keep up,” Mulpuru
says. “There’s a crowded marketplace of sellers,
and if they don’t have a brand it’s hard for shoppers to find them.”
Retail chains in particular are trying
to leverage their physical stores to offer greater
convenience to consumers, such as by allowing
them to buy online and pick up in store. The
absence of a physical presence hurts web-only
retailers, Mulpuru says.
Nor can web-only retailers let shoppers touch,
feel and try on products. Over time, online-only
retailers could face a hard choice between selling
commodity products at low margins or products
that are hard to find in stores, as other merchant
types, especially chain retailers, perfect their
multichannel strategies, says Penny Gillespie,
e-commerce research director at consulting
firm Gartner.
“It is possible for some commodity items to
be available only via the Internet, especially if
they can be set up for automated reorder upon
consumption or life-end, because people no
longer feel compelled to touch them or try them,”
Gillespie says. But online retailers can still compete if their products or services fill a niche.
Differentiating itself in just that way is
Quantum Networks LLC (No. 480), which more
than doubled its web sales in 2013. The retailer
of cell phone signal boosters, video surveillance
equipment and custom servers grew web sales
on Quantum-Wireless.com by 109.7% in 2013, to
$23.7 million from $11.3 million in 2012.
Volume sales to government agencies and
corporations, expanded product choices, highermargin products, selling on web marketplaces
and search marketing, including pay-per-click and
organic, all contributed to 2013 web sales growth,
says Eytan Wiener, chief operating officer.
When the company launched in 2008, its specialized product makers were not well-known, Wiener
says. To promote the products on its web site, the
company emphasized technical support, he says.
International sales also have produced higher
margins thanks to higher manufacturer list prices
overseas and demand for products not readily
20
available in other countries. Quantum says it ships
orders worldwide.
Sustaining such a stout growth rate isn’t likely,
Wiener says, due in part to limited scalability and
manpower. But Quantum has plans for continued
web sales growth. It is expanding international
sales by taking on sales for smaller manufacturers,
upgrading its web site so it loads faster and allows
faster checkout, and adding Amazon Payments
to payment options that include PayPal for global
shoppers, Wiener says.
Another e-retailer growing quickly, Door-toDoor Organics (No. 457), has a more local focus for
its online-only grocery business. Unlike Quantum
it sells high-volume products, organic produce,
at low prices and by subscription. Door-to-Door
grew 2013 web sales by 60.5%, to $26 million from
$16.2 million in 2012, serving shoppers in select markets in Colorado, Illinois, Michigan and Missouri.
“We have a somewhat unique business—it’s
a subscription model but we also sell food, so we
are focused on delivering a unique user experience and design,” says Chad Arnold, CEO.
Upgraded web site technology, developed
in-house, has helped make navigation easier, and
that enables customers to explore products, Arnold
says. “And because we deliver, we have integrated
the web site with all touch points, including
customer service and marketing,” he says.
Social media is a big part of the company’s
marketing strategy, says Cambria Vaccaro, vice president of marketing and customer service. “We have
130,000 fans on social media, and that’s a way to
encourage customers to feel part of our community.”
Continued growth for Door to Door will
include “building a healthy lifestyle brand that
empowers people to eat good food, with an
emphasis on brand, engagement and services,”
Vaccaro says.
At JustFab, the growth strategy includes continued emphasis on its mobile commerce site, such as
improved cart flow and search features. Social media
will remain a key funnel for customer acquisition,
through promotions and advertising, Goldenberg
says. “We have to be great at customer acquisition
and customer relationship management, but the
customer only sees what comes in the box,” he says.
“Selecting the right products is huge, so for this year
and next it’s about products and price.” l
[email protected]
Market Analysis: Consumer Brand Manufacturers • Internet Retailer
It’s the pits for many
manufacturers
Not Apple, of course, but other consumer electronics brands suffered
online and offline in 2013. Apparel makers, however, wore the year well.
By Jonathan Love
A
t first glance, the 14.4% growth in 2013 web
sales for the 68 consumer brand manufacturers in this year’s Top 500 seems relatively impressive, sitting just slightly off the 17.1%
overall sales growth of the Top 500 and almost
twice as high as the sales growth for catalogers.
However, a closer look reveals that a lot of that
growth came from Apple Inc., which booked a
mammoth $18.3 billion in online sales, according
to Internet Retailer estimates.
Apple, No. 3 in the Internet Retailer 2014 Top
500 Guide, represents over half of the collective
2013 web sales of the brand manufacturers in
this year’s rankings. Excluding Apple, whose
popular products have made it the world’s richest
company by stock market value, the other 67
manufacturers in the Top 500 this year grew by
only 5.5%. And apparel brands accounted for most
of that growth.
“Outside of Apple, it’s getting hard for nonapparel manufacturers to create a buzz online,”
says Steve Rowen, managing director of consulting
firm Retail Systems Research. Rowen says apparel
is typically priced less than items in other categories, such as consumer electronics, which makes
it easier to promote new fashions on social media
and generate impulse buys.
33 of the 68 manufacturers in the Top 500
are apparel makers, and they grew their sales
by a robust 24.6% in 2013, much faster than the
growth for the Top 500 as a whole. After Alex and
Ani (No. 342), a custom jewelry maker whose web
sales jumped almost 250% in 2013, the next 16
fastest-growing e-retailers in the consumer brand
manufacturer segment were apparel manufacturers, and all increased web sales by more than
Apple’s 24% growth last year.
22
Manufacturers selling items other than
clothing didn’t fare as well. Excluding Apple
again, sales for the other 33 non-apparel manufacturers in this year’s Top 500 slipped 0.3% year over
year. Much of that decline stems from the slump
in PC sales offline and online, as more consumers
choose tablets—which they mainly buy from
Apple or retailers of Samsung products—when
they buy new Internet access devices. Global PC
sales declined 10% in 2013, according to research
firms Gartner and IDC.
Apparel manufacturers grow faster
than other categories
Merchant type
2013 web sales growth
Consumer brand manufacturers overall
14.4%
Consumer brand manufacturers, excluding Apple
5.5%
Apparel manufacturers
24.6%
Non-apparel manufacturers, excluding Apple
-0.3%
Source: Internet Retailer 2014 Top 500 Guide.
That showed up in the results of brands that
sell consumer electronics—except, of course for
Apple. HP Home & Home Office Store (No. 35) and
Dell Inc. (No. 10) saw their collective sales shrink
8.8% in 2013, after flat or declining web sales for
three straight years. Sony Electronics (No. 20) grew
at a sluggish 2.9%. Rowen says manufacturers’
online TV sales suffered from increasing competition from low-priced brands and the tendency for
shoppers to do research on a computer manufacturer’s site before ultimately picking the cheapest
place to buy one.
There was no comparable headwind for
apparel manufacturers in 2013. In fact, those
that sell cold-weather gear benefited from the
Market Analysis: Consumer Brand Manufacturers • Internet Retailer
unusually harsh winter in much of the U.S. Among
those to see chilly temperatures heat up sales was
outerwear brand The North Face, which is operated by VF Corp. (No. 110). But it wasn’t just cold
weather that helped North Face boost its web site
conversion rate by 10% last year, says director of
e-commerce Cal Bouchard. The brand also simplified the design of TheNorthFace.com by creating
product “lanes” (like “Jackets and Vests”) under
category drop-downs, allowing shoppers to find
what they’re looking for with fewer clicks.
North Face also improved its tablet site,
making checkout and category pages more fingerfriendly by putting important buttons above the
fold. Mobile sales, including tablets, make up
about 40% of North Face’s online sales, and tablet
users represent 30% of the brand’s mobile traffic,
Bouchard says.
And then there was the harsh winter.
“Because the winter came so early, our usual
holiday period was boosted by an increase in
traffic because of the cold weather,” Bouchard
says. “We actually started running out of inventory for certain items after the holidays.” North
Face, whose sales represent most of VF Corp.’s
online sales, saw a 30% increase in online sales
in the fourth quarter.
The company boosted web sales in other
ways. Starting last year, it used an “AlertMe” function to notify shoppers when popular items are
back in stock and began recommending similar
jackets and winter accessories when best-selling
options are unavailable. North Face also reinforced its brand by directing shoppers to social
media pages and marketing campaigns like its
“Gear Up and Get Out” sweepstakes, which gives
visitors a chance to win $1,000 in merchandise.
The company resisted the temptation to alter its
marketing strategy based on the extreme weather,
mostly keeping to its plans for e-mail and pay-perclick search marketing, Bouchard says. “Outside
of including ‘polar vortex’ in a few e-mails, we
maintained a balanced, long-term cadence with
our PPC and e-mail strategy,” she says.
Many apparel brands noticed the same
weather-induced boost in online fourth quarter
traffic and sales, including footwear manufacturer
Deckers Outdoor Corp. (No. 160). Ugg Australia,
the manufacturer’s flagship brand of trendy
boots and other footwear, which represents
24
about 85% of Deckers’ e-commerce business,
saw its sales spike throughout the fourth quarter.
Deckers’ senior director of e-commerce marketing
Katherine Romero attributes the 20% year-overyear increase in Q4 conversion rate to a combination of an expanded shopping period because of
the extreme weather and a stepped-up effort to
acquire customers.
“We are trying to widen the funnel a little
bit,” says Romero. Early in 2013 the brand started
bidding on more non-branded terms in its paid
search program, such as “women’s boots,” instead
of just branded terms like “ugg.” Deckers also
sought to reach a broader audience by marketing
through online display ads and Google Product
Listing Ads, listings that show a product image
and price prominently in Google search results.
“PLA’s are very expensive but our Q4 conversion rates on them were phenomenal,” Romero
says. The average cost per click on a Google
Product Listing Ad was $1.58 in the fourth quarter
of 2013, up nearly 34% from $1.18 a year earlier,
according to marketing firm The Search Agency.
Deckers’ web sales from PLAs soared to 6% in the
fourth quarter from 2% previously.
Deckers also added limited-time sales
to UggAustralia.com to help drive traffic, and
borrowed inventory from its outlet stores to meet
increased e-commerce demand, both firsts for the
footwear manufacturer. Deckers also sold more
on Amazon.com in the fourth quarter. While the
15% sales commission to Amazon cuts into profits,
selling on the big online marketplace yields other
dividends. “It’s an important brand play,” she
says. Deckers pays close attention to product
descriptions and images on its Ugg, Teva and
Sanuk storefronts on Amazon.com to maximize
sales and maintain a consistent brand image.
Romero says the company is considering doing
the same at other popular marketplaces, including
Rakuten’s Buy.com and possibly eBay Inc.’s The
Plaza, a new online marketplace designed for
brands selling directly to consumers.
The online growth of brands like Deckers and
North Face shows there’s plenty more opportunity
online for consumer goods manufacturers, especially those not facing negative effects of trends
such as the global decline in computer sales. l
[email protected]
Market Analysis: Catalog/Call Center • 2014 Top 500 Guide • Internet Retailer
Changing with
the times
Catalog retailers are using catalogs to drive customers
to their e-commerce sites, and making sure those sites
are appealing and easy to use.
By Madeline C. André
R
etailers in the Top 500 catalog/call center
category know direct marketing. Most
started out selling through print catalogs,
taking orders by mail or phone, and a few by
selling via TV shopping channels. The Internet
changed their business, and keeps changing it—
and these e-retailers are adapting, both in the look
of their catalogs and the design and functionality
of their e-commerce sites.
These retailers were hardly Internet laggards.
They realized early on that the Internet would
become an important direct sales channel. In
fact the 76 catalog/call center retailers in Internet
Retailer’s 2014 Top 500 on average launched
their e-commerce sites back in 1998. That’s a year
earlier on average than the retail chains in the Top
500, and two years before the web-only merchants
and consumer brand manufacturers.
Most Top 500 retailers in this category
still mail catalogs, although fewer than they
once did. But their catalog’s role has changed.
Instead of having to tell the whole story, catalogs
increasingly seek to inspire and romance the
customer—and encourage her to go to the web site
to see more products and buy.
A prime example of a retailer that’s revamped
its catalog—and web site—is National Business
Furniture, which has been selling online since
2000 and is No. 309 in this year’s Top 500.
“Our catalog has evolved over time,” says
Dean Stier, vice president of multichannel
marketing. “We don’t try to get every possible item
in the catalog, but now we’re able to make the
catalog cleaner, feature the best of the best and
reference the web site frequently.”
Whereas catalog pages previously would show
a grid of product photos, now the catalog features
26
two-page spreads that show an entire collection
or room. The catalog prompts buyers—many of
them purchasing agents for businesses, government agencies and school systems—to go to the
web to see additional items, fabric choices and
360-degree product views. The catalog explains
the search term to use online to see the items on
the page, such as “spring collection.”
And National Business Furniture has added
features to its web site to better convert visitors.
In early 2014 the retailer introduced Virtual Visit,
which enables a web site visitor to engage in a
Paid search spending and conversion
Average monthly
Merchant type
paid search spending1
Catalog/Call center
$139,378
$231,231
Retail chain
$274,927
Web only
$218,194
Top 500 average
$225,982
Median
conversion rate
5.00%
2.24%
2.66%
3.54%
2.50%
1. Average monthly paid search spending is an Internet Retailer analysis of paid search
spending data provided by ROI Revolution Inc. Source: Internet Retailer 2014 Top 500 Guide
video chat with a salesperson in the retailer’s
Milwaukee showroom.
National Business Furniture’s online sales
grew 5.8% in 2013 to $55 million from $52 million
in 2012, Internet Retailer estimates. The retailer
is part of K+K America Corp., a U.S. holding
company for Takkt AG, a German B2B retailer of
office, business and warehouse equipment.
That growth rate is well below the 17.1%
average for the Top 500, but not far from the
7.6% growth rate this year for Top 500 merchants in the catalog/call center category. That
growth rate sinks to 7.1% when taking out the
three big TV shopping retailers in this category:
Market Analysis: Catalog/Call Center • 2014 Top 500 Guide • Internet Retailer
Liberty Interactive Corp., parent company of
QVC (No. 6); HSN Inc. (No. 26); and ShopHQ
(formerly ShopNBC and No. 106).
Despite the relatively low online growth rate,
the web is becoming a bigger part of the business
for Top 500 catalogers. The financial results of 17
publicly traded retailers in this year’s Top 500 that
built their business around printed catalogs show
their total sales on average declined by nearly
2% in their most recent fiscal year, but web sales
increased 3.3%.
The declining revenue doesn’t necessarily
mean these companies are losing money. In fact,
12 of the 17 publicly traded Top 500 catalogers
were profitable in their most recent fiscal year.
One reason they’re profitable is that they spend
cautiously. The Top 500 catalogers on average
spent almost $100,000 a month less than other Top
500 retailers on search marketing, a primary way
web merchants attract new customers. That also
partly explains catalogers’ relatively slow growth.
Where catalogers shine is in conversion rate:
5.0% on average for Top 500 catalogers in 2013
versus the 2.5% average for all Top 500 retailers.
That’s not surprising because catalog companies typically have loyal customers, many of whom
receive a catalog in the mail, flip through it and
then go online to buy. Indeed, that’s why retailers
still send catalogs, says Lois Brayfield, CEO of
J.Schmid & Associates Inc., a direct marketing firm.
“We would see retention rate completely drop
out without the catalog,” she says. “The catalog
isn’t really a channel. It’s a powerful advertising
tool, driving customers and prospects alike to do
something.”
To be sure, retailers send fewer catalogs,
because postal rates keep rising and many
consumers do their browsing online. U.S. retailers mailed 11.9 billion catalogs in 2013, a 30.8%
decrease from 17.2 billion in 2003, according to the
Direct Marketing Association.
Many catalogers are shifting marketing dollars
to the web. Among them is Interline Brands Inc.,
which moves up from No. 96 in last year’s Top 500
to No. 90 this year. The company is spending more
on digital marketing, while keeping its catalog
spending steady, says Ramesh Bulusu, vice president of e-commerce, marketing and pricing.
Interline operates e-commerce sites for 14
brands that sells products in a category known as
28
maintenance, repair and operations—everything
from janitorial supplies to locks, tools and air conditioners. Its customers are mainly businesses and
government agencies, and more of these buyers
expect to buy online today than in years past.
That largely comes from their own experience
shopping online, Bulusu says, and they expect
Interline’s sites to be as easy to use as retail sites
like Amazon.com.
Interline launched e-commerce in 2008, and
redesigned its sites in 2010 to be easier to shop. In
2012, the retailer added tools to make tracking past
purchases easier, even if they were faxed or phoned
in. The company also made repeat purchasing
easier, and added favorites lists and budget management tools that track a customer’s spending.
The retailer promotes its e-commerce sites in
its catalogs. “We are both raising awareness of our
e-commerce functionality and focusing a lot of marketing toward the web,” Bulusu says. Those changes,
and the general growth in B2B e-commerce, helped
make Interline the fastest-growing cataloger in
the Top 500, with 2013 online growth of 37.8% to
$377.3 million from $273.8 million in 2012.
A much smaller cataloger, Kellyco Detectors
(No. 439), booked 10.0% growth by Internet
Retailer’s estimate to $28.3 million, using tactics
common to many catalogers: revising its catalogs
to drive consumers to the web, and improving
web site design.
“Traditionally our catalog was a bit outdated
and looked like a weekend newspaper with various car-sale ads,” says Mark Tymensky, search
engine marketing manager for Kellyco. Today,
catalog pages show high-quality images of models
using its metal detectors. The manufacturer’s suggested retail price is listed below each image with
a teaser for customers to check out the sale price
on KellycoDetectors.com.
The company has moved navigation cues
from the side to the top of the page and improved
landing pages after conducting A/B tests using
technology from vendor Optimizely. The retailer
also streamlined its checkout flow. These steps all
improved conversion, Tymensky says, though he
declines to say by how much.
“E-commerce is playing a major role in the
direction that Kellyco is moving toward,” Tymensky
says. Many other catalogers could say the same. l
[email protected]
Market Analysis: eBay • 2014 Top 500 Guide • Internet Retailer
eBay plays
the field
The e-commerce giant is investing heavily in local,
mobile and global commerce technology as it
seeks to step out of Amazon’s long shadow
By Katie Evans
L
ocal, mobile and global. If online marketplace eBay Inc.’s business over the past few
years could be whittled down to three words,
those might be the most apt.
If it sounds like a lot of spinning plates, it is,
says Christopher Payne, senior vice president of
North America for eBay. But eBay does have one
common thread tying all those spinning plates
together: Technology.
“The next few years are going to hold more
change than the last,” Payne says. “Consumer
expectations will only rise. Technology will only
move faster. We want to be the company that
brings the technology that helps you shop.”
It’s part of a strategy for making up ground
lost over the past decade to archrival Amazon.com
Inc., No. 1 in the Internet Retailer 2014 Top 500
Guide. For years, eBay was the top destination
for U.S. online shoppers in monthly rankings by
Nielsen Online. But Amazon shot ahead during
the 2008 holiday season and never looked back.
In February 2014, Amazon ranked sixth among
all U.S. web sites with 98.5 million unique
monthly visitors while eBay stood at No. 15 with
Marketplace spotlight: Select Top 500 retailers share marketplace sales data
Top 500
rank
261 Comp-U-Plus
31 Overstock.com Inc.
2013 online
marketplace sales
2012 online
marketplace sales
Growth
2013 web sales
from marketplaces
2013
web sales
$53,200,000
$52,500,000
1.3%
70.0%
$76,000,000
$28,688,000
$12,089,000
137.3%
2.2%
$1,304,000,000
365 Myotcstore.com
$28,101,165
$16,425,715
71.1%
70.0%
$40,144,521
153 Shoplet.com
$17,530,000
$15,870,000
10.5%
10.0%
$175,300,000 1
487 Tool King LLC
$16,100,000
$16,000,000
0.6%
70.0%
$23,000,000
134 Karmaloop.com
$14,420,065
$8,200,037
75.9%
7.0%
$206,000,927
$11,482,320
$16,550,000
-30.6%
3.0%
$382,744,000
480 Quantum Networks LLC
$9,480,000
$3,390,000
179.6%
40.0%
$23,700,000
411 47St. Photo
$5,525,000
$6,727,274
-17.9%
17.0%
$32,500,000
498 Heels.com
$3,245,283
$2,804,988
15.7%
15.0%
$21,635,220 1
496 LinenTablecloth.com
$3,131,387
$5,362,993
-41.6%
14.2%
$22,052,019
335 Hammacher Schlemmer & Co. Inc.
$1,309,823
$1,113,795
17.6%
2.8%
$46,779,390 1
486 Luggage Online
$1,150,000
NA
89 Vitacost.com Inc.
433 Paul Fredrick
$861,300
465 Jeffers Inc.
$377,394
30
5.0%
$23,000,000
66.2%
3.0%
$28,710,000
NA
1.5%
$25,159,579
$518,203
2014 Top 500 Guide • Market Analysis: eBay
of record for more than $67 billion worth of goods
in 2013, has to tie up capital in merchandise, and
in the roughly 100 warehouse where it stores that
merchandise around the world.
And while eBay has not touched Amazon’s
growth rate, which has gone as high as 40% in
recent years, it’s made a decided comeback. The
value of merchandise sold on eBay’s marketplaces,
excluding vehicles, increased nearly 13% year over
year in the fourth quarter of 2013 to $21.518 billion,
up from $19.105 billion in Q4 2012. Sales on eBay’s
marketplaces also grew 13% for the full year, to
$76.495 billion compared to $67.763 billion a year
earlier. That’s still below the 16.9% growth for U.S.
online retail sales in 2013, according to the U.S.
Department of Commerce. But it’s progress compared to 2011 when eBay sales grew only 5.6% in the
all-important fourth quarter and 10.7% for the year.
61.5 million, according to web measurement
firm comScore Inc. And Amazon’s strong growth
has made it Wall Street’s darling, with a market
value of $153 billion in April 2014, compared to
$70 billion for eBay.
Like a judo master, eBay is trying to use
Amazon’s strength against it, mainly by cozying up
to retail chains that also view Amazon as a threat.
The more big brands and retailers that sell on eBay,
the more attractive it’s likely to be to consumers.
And ultimately it will be consumers that determine eBay’s success. They’ve been coming back
and buying more, though eBay’s sales volume
has not quite kept up with e-commerce growth.
If eBay’s many technology investments, global
forays and new partnerships pay off, its global
marketplaces will become increasingly attractive
as selling platforms for brands and retailers, large
and small. And that should, in turn, make eBay’s
sites even more attractive to shoppers.
In one respect, eBay towers over Amazon:
profits. Between 2009 and 2013 eBay’s total net
profit was $12.9 billion compared with Amazon’s
$2.9 billion. That reflects the beauty of the marketplace model—eBay does not have to buy a single
stick of merchandise, nor does it have to warehouse any goods. Amazon, which was the seller
Top 500
rank
261 Comp-U-Plus
Still, eBay has an image problem with consumers, as many of them don’t realize that eBay’s
marketplaces are no longer mainly places where
consumers auction off junk from their attics. In
fact, auctions make up around 30% of eBay sales,
and about 27% of goods sold on eBay are used.
But many consumers still think of the old
eBay. A September 2013 survey of 500 consumers
2012 web
sales from
marketplaces
2012
web sales
Web sales
from Amazon
marketplace
Web sales
from eBay
marketplace
Web sales
from other
marketplaces
2013
growth
70.0%
$75,000,000
60.0%
10.0%
NA
1.3%
1.1%
$1,099,000,000
0.0%
67.0%
33.0%
18.7%
365 Myotcstore.com
50.0%
$32,851,429
90.0%
0.0%
10.0%
22.2%
153 Shoplet.com
10.0%
$158,700,000
10.0%
5.0%
NA
10.5%
487 Tool King LLC
50.0%
$32,000,000
35.0%
20.0%
45.0%
-28.1%
4.1%
$200,000,900 1
67.2%
32.8%
NA
3.0%
5.0%
$331,000,000
3.0%
0.0%
0.0%
15.6%
30.0%
$11,300,000
30.0%
0.0%
10.0%
109.7%
411 47St. Photo
22.0%
$30,578,520
4.9%
3.4%
2.2%
6.3%
498 Heels.com
16.0%
$17,531,173 1
100.0%
0.0%
0.0%
23.4%
25.5%
$21,031,345
2.5%
$44,551,800 1
134 Karmaloop.com
486 Luggage Online
433 Paul Fredrick
465 Jeffers Inc.
1
NA
NA
NA
4.9%
90.0%
10.0%
0.0%
5.0%
NA
$19,530,000
NA
NA
NA
17.8%
2.0%
$25,910,146
3.0%
0.0%
0.0%
10.8%
NA
$25,760,173
1.0%
0.5%
NA
-2.3%
1
Source: Internet Retailer 2014 Top 500 Guide. 1. Internet Retailer estimate
31
be available to the growing number of retailers that
found 51.9% buy on eBay no more than two times
use e-commerce technology from companies such
annually. Of those respondents, 52.4% say they
as the former GSI Commerce, now eBay Enterprise,
shop there infrequently because they don’t have
acquired for $2.4 billion in 2011, the host for e-retail
patience for auctions and one-third because they
sites for such major retail chains as Toys ‘R’ Us Inc.
prefer to buy new versus used items, according
(No. 34), PetSmart (No. 362) and Sports Authority
to a report by Wells Fargo Securities LLC, which
(No. 262). EBay also can bring that technology to
commissioned the survey. “Ultimately, we think
more than 200,000 merchants around the world
communicating these changes to consumers will
that use Magento, the open source e-commerce
help drive further active user growth, which has
software that eBay also acquired in 2011.
already started to accelerate over the past seven
The purchases of Magento and GSI help
quarters,” the report’s authors write.
eBay tap in to its second type
In addition to letting consumof customer: merchants. EBay
ers know this is not the old eBay,
has made it clear over the years
the company is investing heavily
it is not a retailer and doesn’t
in technology to offer shoppers
compete with its marketplace
features they can’t find elsewhere.
sellers as Amazon.com does.
And appealing to smartphone and
That’s attractive to both smaller
tablet shoppers is a key initiative.
and larger merchants, which
EBay has acquired technoleBay needs to thrive.
ogy companies such as RedLaser
Still, eBay needs shoppers too
and Milo, both in 2010. EBay built
and to make eBay more attractheir technologies into mobile
‘The next few years
tive to shoppers, eBay has, like
apps that let shoppers scan bar
Amazon, been holding sellers to
codes with their smartphones
are going to hold
increasingly high standards of
to check online prices while
more change than
customer service. Early in 2014
also checking availability in
the last. Consumer
eBay said it will change the way
nearby stores. Today 40% of
expectations
it measures seller performance
North American shoppers on
will only rise.
on its online marketplace, a move
eBay interact with the brand via
Technology will
that promises to influence which
a mobile device at some point
only move faster.’
online merchants achieve “Top
during their shopping journey
Seller” status, and how high
and 25% of North American sales
—Christopher Payne,
senior vice president
those retailers appear in eBay
on the marketplace come from a
of North America, eBay
search results. Sellers are already
mobile device, Payne says.
seeing evidence of the changes
though the changes won’t be reflected in monthly
That acquisition spree continued in 2013 as
seller evaluations until late August, eBay says.
eBay bought StackMob, a mobile app developer,
Among the new rules is a stipulation that
and paid $800 million for mobile-focused payments
sellers must accept holiday returns through Jan. 31
processor Braintree. Braintree’s clients are mobile
to qualify for the “Top Rated Plus” seal to display
commerce heavyweights like Fab.com (No. 183), and
with their listings and a 20% discount on eBay’s
Uber, an online service that matches ride-seeking
commission, which it calls a “final value fee,” for
people with taxis and other car services. Braintree
sales made between Nov. 1 and Dec. 31.
said at the time of the acquisition it was processing
In attempt to generate celebrity buzz and
more than $10 billion in payments annually for
attract higher-income shoppers—and more exclu4,000 merchant clients in 40 countries, including
sive brands to sell on its site—eBay in late 2013
$2 billion of payments made on mobile devices.
added features designed to help customers disEarly in 2014, eBay bought 3D computer
cover products. It has tapped 200 “expert” curagraphics company PhiSix. The technology from
tors, including the daughter of aquatic explorer
PhiSix will enable eBay merchants to demonstrate
Jacques-Yves Cousteau and rapper-designer
virtually how clothing fits a shopper’s body as she
Pharrel Williams, to create web collections of their
moves around, eBay says. That technology will also
32
2014 Top 500 Guide • Market Analysis: eBay
mobile go together like peas and carrots,” he says.
favorite items among the 500 million available for
As such, eBay has invested significant resources in
sale on eBay, Payne says.
combining mobile and local to sell.
Customers and retailers can also create their
Take eBay Now, eBay’s delivery service which
own collections and follow one another on eBay.
enables shoppers to order goods via a computer or
That way, if a shopper follows Target (No. 18)
mobile app from local stores and get items delivered
on eBay, for instance, her eBay home page will
to their doors by eBay couriers in about an hour.
feature the latest items Target adds to its collecParticipating chain stores include Best Buy, Macy’s
tion. Curated collections and the ability to shop as
Inc. (No. 8) and Target. The service is available in
a community will “entice people to come in and
the San Francisco Bay Area, San Jose, New York City,
explore the new eBay,” Payne says.
Chicago and Dallas. EBay says it plans to expand
As it seeks to grow its business, eBay increaseBay Now to 25 U.S. cities by the
ingly is working with store-based
end of this year. To bolster eBay
retailers to drive shoppers to
Now, in October 2013 eBay purtheir physical stores. Last year
chased Shutl, a provider of sameit signed a deal with the nationday delivery services of online
wide chains Best Buy Co Inc. (No.
orders in the United Kingdom.
15) and Auto Zone Inc. (No. 108)
to allow shoppers to order online
via its eBay Local program and
EBay is even entering your
pick up items in stores. Toys ‘R’
local mall. In November eBay
Us is also testing the program,
tested shoppable store windows
Payne says. Consumers can see
for three retailers in the downEBay’s
1
million
available inventory at their local
town Westfield San Francisco
store and pick up items without
Centre mall, part of the Westfield
active buyers in
waiting in lines, he says.
Group of shopping centers. A
Russia are a top
In the U.K., eBay took the
shopper could walk up to the
global priority,
order online and pick up in store
windows at the Sony (No. 20),
leading to a
concept even further last year via
Toms and Rebecca Minkoff
Cyrillic-language
a deal with U.K. general merstores, touch her finger to the
marketplace and
chandise chain Argos. U.K. eBay
glass to browse through items as
mobile fashion app.
buyers making purchases from
she would on a touchscreen and
select eBay sellers can choose to
make a purchase by sending the
—Wendy Jones,
head of global expansion
pick up their orders from around
order to her mobile phone.
and cross border trade, eBay
150 Argos stores across the U.K.
All three retailers delivered
“We see this type of clickthe goods for free to the shopper’s
and-collect offering expanding throughout most of
home, or she could pick up the items she ordered
Europe and perhaps in major metropolitan areas
in the Sony store. Payment could be made through
of the U.S.,” Payne says.
eBay-owned PayPal, and a shopper without a
EBay says there is growing demand for order
PayPal account could pay as a guest with a credit
online, pick up in store in the U.K. 40% of U.K.
or debit card. EBay created a similar window
shoppers during the 2012 holiday shopping season
earlier last year for a New York store of apparel and
used some form of the service, coined click and
accessories retailer Kate Spade (No. 176).
collect in the U.K., according to an online shopping
While eBay is actively testing working with
survey from market research firm Econsultancy.
stores, management did hint in its fourth quarter
As part of the announcement, eBay also said
earnings call that that offline retailers are moving
all U.K. eBay sellers that operate physical stores
more slowly to digital than eBay expected. “In
and offer click and collect through their own
general, I’d say that offline is taking longer to
e-commerce sites will be able to offer that option
become digitized than we initially thought, and
through their eBay stores as well by the end of 2013.
I think frankly it’s happening with us and with
And Payne says nothing pairs with local
everyone else in the digital world,” CEO John
shopping quite like mobile technology. “Local and
Donahoe said in a conference call transcript
33
obtained from Seeking Alpha. “But we’re staying
with the investment and the adjustments we’re
making. I would characterize (us) as focusing
more in some smaller areas to prove out the model
and get viral effects, and then we’ll expand.”
EBay is also using mobile technology as an
entry point in emerging markets like Brazil, India
and Russia, where many new citizens of the web
use the Internet for the first time through a mobile
device. Late in 2013, eBay entered the Brazilian
e-commerce market with the launch of a mobile
fashion shopping app for iPhones or Android
smartphones. EBay Moda enables users to toggle
between Portuguese, the primary language of
Brazil, and English. Prices are shown in Brazilian
reais as well as U.S. dollars.
Mobile commerce represents a small fraction
of total web sales in Brazil, but mobile sales are
growing fast. Mobile as a percentage of web sales
went from zero in June 2010 to 3.6% in June 2013,
finds Brazilian Internet research firm e-bit.
And Wendy Jones, head of global expansion
and cross border trade for eBay, says other projects
are in the works in the country, including eBay
testing enabling Brazilian shoppers to pay via
PayPal without needing an international payment
card. According to online payments resource site
About-Payments, about 31% of Brazilian online
shoppers use Brazil’s Boleto Bancário, a service
that invoices a consumer at checkout and enables
a shopper to make a payment at her local bank,
post office, ATM or lottery outlet. The new offering
would enable a consumer to fund a PayPal account
with her Boleto Bancário account instead of an
international card, which is typically required.
EBay also owns 18.4% of Mercado Libre, a
Latin American online marketplace akin to eBay,
which operates in Brazil and 12 other countries.
Other recent international projects include leading a $133.8 million funding round for India-based
online marketplace Snapdeal.com in February
2014. The investment follows a previous $50 million
investment by eBay in the e-marketplace.
Russia, however, is eBay’s top global priority, Jones says. Last year the retailer announced
a major push into the country with a Cyrilliclanguage marketplace and mobile fashion app
enabling Russians to buy from eBay sellers willing
to ship to Russia. EBay has 1 million active Russian
buyers, Jones says.
34
EBay recently invested in beefing up the translation capabilities of the site to more accurately
translate listings in German and English. Before
it used auto-translation services, including Bing,
from Microsoft Corp. (No. 92), and that oftentimes
led to choppy translations and slim search results.
It is now building an internal system to translate
seller listings in to Cyrillic and plans to expand
that technology to other international markets.
That puts eBay in a position to market to
millions more online consumers. During the next
four years, as much as 91% of Internet user growth
will come from Brazil, Russia, India and China
(the four countries collectively known as BRIC)
and emerging markets, predicts research firm
Euromonitor International. In Brazil, 36% of the
country’s Internet users made retail purchases
online in 2013, estimates research firm eMarketer.
EBay wants to help sellers reach these shoppers. 20% of eBay transactions today are crossborder transactions, Payne says, meaning the
seller and the buyer are not in the same country.
To further ease cross-border selling, eBay is also
continuing to expand its Global Shipping Program.
With this program, when a foreign shopper clicks
to buy an item from a participating retailer, she’s
asked to enter her postal code. Based on her location, the service calculates the item’s list price,
estimated shipping fees and import charges. The
final price is then calculated at checkout. Shoppers
must purchase the goods using PayPal.
The seller pays the same fee to eBay he
would for a domestic purchase and he ships the
package to Pitney Bowes’ warehouse in Kentucky.
At the warehouse the vendor prepares the item
for customs, and then ships it out. In April 2014
eBay added nine more countries to the service,
which now reaches 53 countries, including
Russia and China.
Making international selling easier for U.S.
merchants is just another example of the common
thread in eBay’s strategy: using technology to
facilitate all forms of commerce. If a customer
wants to shop—no matter when or where—eBay is
likely there or on its way to being there. But being
there is not the measure of success. EBay still has
work to do if it is to regain its position as the place
where online shoppers buy most frequently. l
[email protected]
Market Analysis: Technology • 2014 Top 500 Guide • Internet Retailer
What the
midmarket
wants
It’s flexibility, say mid-tier e-retailers.
While many remain do-it-yourselfers, others are finding
the options they need in commercial platforms.
By Amy Dusto
A
fter growing up on Yahoo Inc.’s Yahoo
Stores e-commerce platform, e-retailer
Online Stores Inc., No. 425 in the 2014 Top
500 Guide, decided two years ago that in order to
grow further it needed more flexible, feature-rich
software, says CEO Kevin Hickey. “What’s important for us is efficiency and being able to customize things,” he says.
The retailer, which operates seven specialty
web stores and booked $30.18 million in web sales
in 2013, went with eBay Inc.’s Magento platform.
Magento’s software is open source, meaning
that retailers can modify the underlying code to
fit their needs, while also choosing from some
7,300 add-ons built for Magento by developers
around the world.
“It seemed to have pretty much every feature
we wanted and we liked being able to extend the
functionality of the product ourselves by using the
open-source architecture,” Hickey says. “Magento
also had the fastest trajectory for enhancements.”
Cookie cutter is out for mid-tier online
retailers—a category e-commerce consulting firm
FitForCommerce defines as web retailers generating
$20 million to $75 million in annual online sales. To
compete with the likes of Amazon.com Inc. (No. 1),
they need to offer web site features that will keep
shoppers coming back. While more than a third of
midmarket retailers still rely on their own personnel to provide that level of customization, others
are turning to the growing number of software
36
vendors offering feature-rich e-commerce platforms
at increasingly affordable prices.
“Midmarket retailers desire all the
functionality that the larger markets want, but
they want it faster, simpler and cheaper,” says
Kerry Martin, FitForCommerce senior consultant.
“While this is a challenge for some providers
to deliver, it certainly tends to differentiate the
providers that are accurately targeting and supporting the midmarket retailer.”
Of the 237 e-retailers with 2013 online sales in
the range of $21 million to $75 million, according
to the Internet Retailer 2014 Top 500 Guide, 78
rely solely on in-house staff to build and maintain
their e-commerce platforms, the software that
typically tackles such tasks as managing product
descriptions and prices, processing orders and
handling payments. The remaining 146 retailers,
not counting the 13 retailers without e-commerce
platform provider data, use technology from over
40 providers. 25 retailers use both in-house staff
and partner with an outside vendor. They include
vendors that typically serve smaller e-retailers,
such as Volusion Inc., and those that serve some
of the largest online merchants, such as IBM Corp.
and Oracle Corp., which entered the e-commerce
platform space with its $1 billion acquisition of Art
Technology Group Inc. in 2010.
One way some upper-market e-commerce
technology vendors are opening up to smaller
merchants is by hosting their platforms online
2014 Top 500 Guide • Market Analysis: Technology
and letting clients access them via a web browser,
a model known as software-as-a-service. That
frees retailers from having to maintain their own
data centers and software on their own. Forrester
Research Inc. analyst Martin Gill in the 2013
report, “Selecting Tools that Enable Agility,”
points to IBM and Oracle as examples of large
vendors that offer software-as-a-service versions
of their e-commerce platforms to make it easier
for midmarket clients to begin working with them.
That’s increasingly attractive to retailers that want
to launch new stores quickly or require frequent
technology changes, Gill says.
The on-demand model can also be attractive
to large retailers that want to launch e-commerce
quickly in a new market. For example, WilliamsSonoma Inc. (No. 21), a housewares retail chain that
maintains its U.S. e-commerce platform in-house,
used web-hosted software from NetSuite Inc. to
launch an Australian e-commerce site in early
2013. Chief information officer John Strain says it
retailers. Called “Jump Start,” the service enables
them to launch new e-commerce sites in 90 days
or less—about two months less than the normal
setup time for MarketLive’s standard platform.
Jump Start web sites cost around $120,000 each to
build, which is roughly 25% cheaper than the fullservice platform designed for larger e-retailers,
says MarketLive founder and chairman Ken Burke.
The savings come because MarketLive created
80 preset configurations that offer a variety of the
most essential e-commerce features, such as shopping carts and product listing capabilities. Retailers
using Jump Start cannot request any customization
of the preset configurations during the 90-day
setup period, Burke says. MarketLive charges
clients fees that start at about $10,000 a month.
Online Stores is already seeing payoffs
from its move to the Magento Enterprise edition
software, which it runs on its own servers. Magento
Enterprise starts at $15,500 to license annually,
Top e-commerce platform vendors to midmarket Top 500 retailers
Vendor
Total clients in 2014
Representative clients
Magento Inc.
24
AMI Clubwear, Bonobos, UniqueSquared.com
Oracle Corp.
21
Ashford.com, Destination XL Group Inc., OneCall.com
Demandware Inc.
17
New Balance, Hickory Farms Inc., Joann.com
IBM Corp.
12
BJ’s Wholesale Club, Moosejaw, Performance Inc.
Yahoo Inc.
12
eForCity Corp., Mattress USA Inc., Rock Bottom Golf
eBay Enterprise
11
Christopher & Banks, Levi Strauss & Co., RadioShack Corp.
Micros Systems
6
Meijer Inc., Pacific Sunwear, Team Express
JDA Software Group
5
Eileen Fisher Inc., Lakeshore Learning, Levenger Co.
MarketLive Inc.
5
A/X Armani Exchange, Sundance Catalog Co., Title Nine
NetSuite Inc.
5
Kellyco Detectors, Net Direct Merchants, Super Warehouse
AspDotNetStorefront
3
BlissWorld LLC, ReStockIt.com Inc., Toolup.com
Kalio Inc.
3
Dover Saddlery Inc., Jeffers Inc., Touch of Class
Microsoft Corp.
3
Destination Maternity Corp., SmartSign.com LLC, Softmart
Ascentium/Smith
2
Forever 21, Jockey International Inc.
took only three months to go live with NetSuite in
Australia, with features that would have taken the
retailer three years to build on its own.
MarketLive Inc., whose midmarket e-retailer
clients include A/X Armani Exchange (No. 329),
Title Nine (No. 347) and Peruvian Connection Ltd.
(No. 420), in 2012 introduced a more affordable
version of its software designed for midmarket
according to the vendor. Since completing the
switch to Magento in September 2013, Hickey says
Online Stores has reduced its headcount from
about 130 to 80, in turn reducing overhead costs
by nearly 40%. With Magento able to provide live
inventory updates and automate customer service
e-mails and drop-shipping, the office staff was
able to downsize from 30 to 15 people. Another 15
37
people were cut from the web site maintenance
staff, because the work managing products across
its seven e-commerce sites dropped by 75% with
Magento, Hickey says, though he did hire four fulltime developers to work on the platform in-house.
The rest of the staff cuts were in the warehouse,
unrelated to the platform.
Hickey says a Magento feature called “Store
Views” contributed greatly to the lower overhead.
The feature allows the retailer to manage the products for its seven sites in one database, updating
the prices and promotions that display on various
sites at once rather than separately. He says that’s
essential because some of the retailer’s sites, such
as ConstructionGear.com, DiscountSafetyGear.com
and SafetyGirl.com, share inventory although they
target different customer groups.
In-house or commercial software?
In-house
Commercial
vendors
Both
Content Management
266
111
35
E-Commerce Platforms
184
230
60
Fulfillment
233
124
89
76
154
14
Mobile Commerce
Site Search
134
289
22
Web Analytics
10
409
44
Web Hosting
67
259
73
Additionally, the retailer’s conversion rates
have gone up by 8% to 20%, depending on the web
site, which Hickey attributes to improved checkout
and marketing tools available to him through
Magento. For instance, Online Stores uses an extension from e-mail provider Bronto Software Inc.
Another e-retailer moving off the Yahoo
platform is PureFormulas.com (No. 373), which
sells health supplements and has grown significantly in recent years, generating $39.00 million
in sales in 2013, up by 26.8% from $30.75 million
in 2012. The retailer had been having problems
on a regular basis getting payments processed by
Yahoo, and during Cyber Monday, the Monday
after Thanksgiving, transactions were so backed
up that PureFormulas.com ended up charging
customers manually for more than 5,000 orders,
says chief information officer William Perez. As of
mid-December 2013, the e-retailer was still dealing
with backlash from customers who had placed
38
multiple orders that day after the first attempt
didn’t appear to go through, he says.
In anticipation of such problems,
PureFormulas months earlier had begun the
process of moving the site to a new e-commerce
platform from Oracle, says CEO Jose Prendes.
Cyber Monday confirmed it was a good move.
“Yahoo is wonderful for a certain size of business,
but there’s a point where businesses just can’t
handle it,” he says. In contrast, Oracle has successful clients in both the midmarket and the toptier of retail. “The barrier to growth is usually your
technology—we’ve taken that risk out,” Perez says.
“We know that we can grow with this software.”
Yahoo acknowledges that a “small percentage” of its merchants may have experienced a
short delay in non-transactional activities on
Cyber Monday but says they were unrelated to its
storefront order processing. Moreover, it adds that
its platform is “highly reliable and scalable” and
serves clients of all sizes. Yahoo’s e-commerce
platform is used by 34 e-retailers ranked in the
2013 Second 500 Guide, making it the second-most
popular vendor among North American e-retailers
with less than $18 million in annual sales. It is
used by 15 e-retailers in the Top 500 Guide, where
it ties for sixth in popularity.
PureFormulas.com chose Oracle because it
offered the most built-in personalization features,
Prendes says. For instance, the new software will
allow the e-retailer with a few clicks to highlight
children’s products for shoppers who browse
mostly in that category, or to display a prominent
banner enticing a customer who isn’t in the
rewards program to enroll.
With implementation costs factored in, experts
say Oracle can cost tens of thousands to millions
of dollars. Although that’s significantly more
expensive than Yahoo, Prendes says the investment is necessary.
While PureFormulas.com moved to a more
expensive software provider, personalized gifts
retailer Things Remembered (No. 327) moved in
the opposite direction—from one of the largest
vendors to one targeting midmarket clients. It
switched from IBM’s WebSphere e-commerce
platform to Micros Systems Inc.’s Fry e-commerce
platform in 2010 because it didn’t have the
internal resources to handle the extensive development work WebSphere required, senior vice
president and general manager Tony Chivari says.
“[WebSphere] is great if you need to highly customize everything or if you’re very large and going
to do a lot of your programming,” he says, but “we
needed a retail package with 90% of the features
we use already built into the platform.”
Micros’ web site software includes site search,
search engine optimization, product recommendations, personalization, social sharing and
social login tools, order management, customer
relationship management, merchandising, and
analytics, the vendor says. It also supports mobile
commerce and connects web and physical stores
via Micros’ point-of-sale software and hardware.
The platform starts at about $250,000 annually
and the total cost of ownership—including implementation and maintenance fees—is about half
‘Most of the platforms we
considered would do 70% to 80%
of what we needed but, for the
price, we would want 100%.’
that of IBM WebSphere’s, according to Forrester.
“For our size and our focus, it was a better solution,” Chivari says.
For all of commercial platforms’ advances,
however, some mid-tier e-retailers still believe that
building and managing their e-commerce platforms in-house makes it easier for them to get the
features they want and to make changes quickly.
For example, gift cataloger Hammacher
Schlemmer & Co. Inc. (No. 335) built functionality
to keep track of orders customers place on its web
site after viewing a product in the print catalog.
The retailer does that by printing a product number in the catalog that’s slightly different from the
online product number; when the consumer types
in the catalog number, the site takes her to the corresponding product page and attributes that sale
to the print catalog, says Henry Coleman, director
of e-commerce.
“That isn’t standard,” he says. And finding an
e-commerce platform that provides that feature,
Coleman says, likely would mean spending too
much money. Of the vendors he has considered,
40
most had extra functionality that he could neither
strip out of the contract cost nor out of the software itself, which makes it unnecessarily bulky
and hard to work with, he says.
Other retailers say they can’t find commercial
e-commerce software with enough functionality at the right price. Rex Creekmur, director of
marketing at mid-sized e-retailer Rugs Direct
(No. 394), says his company evaluated several
vendors, including Demandware Inc., Magento
and Microsoft Corp.’s Commerce Server, and
none could deliver what the retailer could build
in-house. “Most of the platforms we considered
would do 70% to 80% of what we needed but, for
the price, we would want 100%,” he says.
When calculating cost, you also have to
consider the extra time it takes to work with a
vendor, says Jennifer Rademacher, chief information officer for wall decal merchant Fathead LLC
(No. 356), a midmarket retailer that handles its
own platform. “We focus a lot on the opportunity
cost—what things are we accomplishing in a few
minutes that would take days of communication
and review with an outside contractor?” she says.
“The cost savings are endless.”
Some mid-tier retailers are locked in by their
own technology decisions. For example, when
starting out in 2000, ShoppersChoice.com (No. 322)
decided to organize product attributes in its
database using “brother” relationships, such as
“medium and large” or “red and blue,” says Corey
Tisdale, CEO of the home appliances and furniture
e-retailer. Meanwhile, the rest of the industry
generally built databases using “parent-child”
relationships, in which attributes nest beneath
each other in a hierarchy. “Just the cost of mapping
out 2.5 to 3 million SKUs and redoing the relationships that took 13 years to input would be a vast
undertaking—is anything worth that?” he asks.
That’s a good question, and the kind that
midmarket online retailers increasingly are
asking themselves. The answer no doubt varies
by the e-retailer’s business and existing technology. But finding the right answer is crucial
for mid-tier e-retailers looking to grow, says
FitForCommerce’s Martin. The right software decision, she says, can accelerate growth, while the
wrong choice can stifle it. l
[email protected]
Key Data • 2014 Top 500 Guide • Internet Retailer
Who’s up, who’s down
Top 500 retailers showing the biggest sales increase
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Retailer
Uniqlo Co. Ltd.
Real Real Inc.
NoMoreRack.com Inc.
Alex and Ani LLC
Google Play
NatureBox
JustFab Inc.
zulily Inc.
Quantum Networks LLC
etailz Inc.
Sur La Table Inc.
Groupon Goods
Nasty Gal Inc.
E Revolution Ventures Inc.
SwimOutlet.com
ULTA Beauty
JackThreads.com
Hulu LLC
Dick’s Sporting Goods
RealTruck.com
Dexclusive.com
Bonobos
Door to Door Organics
One Kings Lane
AutoZone Inc.
Total
Top 500 Rank
495
295
95
342
27
470
118
55
480
451
303
44
113
359
377
227
264
74
72
437
442
282
457
99
108
2013 web sales
$22,064,076 1
$60,000,000 1
$350,000,000
$45,727,740
$1,570,000,000 1
$25,000,000 1
$245,000,000
$695,709,000
$23,700,000
$27,001,922
$56,825,000
$919,001,000
$256,000,000 1
$41,998,991
$38,000,000 1
$95,000,000 1
$75,000,000
$479,400,000 1
$480,000,000 1
$28,500,000
$27,979,942
$65,000,000 1
$26,000,000
$320,000,000 1
$288,800,000
$6,261,707,671
2012 web sales
$5,000,000 1
$15,120,000 1
$100,000,000
$13,074,961
$600,000,000 1
$10,000,000 1
$100,000,000
$331,240,000
$11,300,000
$13,000,000
$27,830,000 1
$454,700,000
$128,000,000 1
$22,513,926
$21,000,000 1
$55,000,000
$44,000,000
$287,600,000 1
$291,000,000 1
$17,470,400
$17,182,944
$40,000,000 1
$16,200,000
$200,000,000
$181,300,000
$3,002,532,231
Growth
341.3%
296.8%
250.0%
249.7%
161.7%
150.0%
145.0%
110.0%
109.7%
107.7%
104.2%
102.1%
100.0%
86.5%
81.0%
72.7%
70.5%
66.7%
64.9%
63.1%
62.8%
62.5%
60.5%
60.0%
59.3%
108.5%
2012 web sales
$32,000,000
$49,999,000 1
$58,000,000
$32,320,000
$36,606,946 1
$410,000,000
$247,611,676
$304,017,425
$58,000,100 1
$200,000,800 1
$3,900,000,000 1
$167,600,000
$25,301,504
$34,824,000 1
$1,200,000,000 1
$1,450,000,000 1
$40,880,000
$70,100,000
$243,300,000
$2,800,000,000
$25,760,173
$1,667,000,000 1
$30,708,255
$102,600,000
$178,758,000
$13,365,387,879
Growth
-28.1%
-25.7%
-24.1%
-23.4%
-18.0%
-17.5%
-16.2%
-16.2%
-13.8%
-13.5%
-9.0%
-8.9%
-8.9%
-8.7%
-8.3%
-5.5%
-5.0%
-4.7%
-4.2%
-2.5%
-2.3%
-2.2%
-1.7%
-1.7%
-1.6%
-6.9%
Top 500 retailers showing the biggest sales decrease
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
42
Retailer
Tool King LLC
dELiA*s Inc.
MovieMars.com
Frederick's of Hollywood Inc.
InterWorld Highway LLC
Scholastic Inc.
Nutrisystem Inc.
U.S. Auto Parts Network
Bidz.com Inc.
LivingSocial Inc.
Dell Inc.
Coldwater Creek Inc.
ReStockIt.com Inc.
The Wet Seal Inc.
HP Home & Home Office Store
Systemax Inc.
Diamond Nexus
Select Comfort Corp.
AAFES
Newegg Inc.
Jeffers Inc.
L Brands Inc.
Online Stores Inc.
Crocs Inc.
PetMed Express Inc.
Total
Top 500 Rank
487
381
350
472
428
97
133
115
323
155
10
174
485
416
35
29
374
281
124
17
465
25
425
219
152
2013 web sales
$23,000,000
$37,168,000 1
$44,000,000
$24,750,000 1
$30,000,000 1
$338,046,000
$207,483,095
$254,753,000
$50,000,300 1
$173,000,000 1
$3,550,000,000 1
$152,700,000
$23,055,888
$31,806,000 1
$1,100,010,000 1
$1,370,000,000 1
$38,836,000
$66,800,000
$233,000,000
$2,730,000,000
$25,159,579
$1,630,000,000 1
$30,181,835
$100,902,000
$175,984,000
$12,440,635,697
1. Internet Retailer estimate Source: Internet Retailer 2014 Top 500 Guide
2014 Top 500 Guide • Key Data
Top 100 e-retailers
Web sales as a percentage of total sales
Top 500
rank
2013 web sales
1 Amazon.com Inc.
$67,855,000,000 1
2 Apple Inc.
$18,300,000,000 1
3 Staples Inc.
$10,400,000,000
4 Walmart.com
$10,030,000,000 1
$4,900,000,000 1
5 Sears Holdings Corp. 2
6 Liberty Interactive Corp. 3 $4,800,000,000
7 Netflix Inc.
$4,375,000,000
8 Macy’s Inc.
$4,150,000,000 1
9 Office Depot Inc.
$4,100,000,000 1
10 Dell Inc.
$3,550,000,000 1
11 CDW Corp.
$3,390,000,000 1
12 OfficeMax Inc.
$3,200,000,000 1
13 W.W. Grainger Inc.
$3,100,000,000
14 Costco Wholesale Corp.
$3,086,000,000
15 Best Buy Co. Inc.
$3,040,000,000 1
16 The Home Depot Inc.
$2,758,420,000 1
17 Newegg Inc.
$2,730,000,000
18 Target Corp.
$2,300,000,000 1
19 Gap Inc.
$2,260,000,000
20 Sony Electronics Inc.
$2,100,000,000 1
21 Williams-Sonoma Inc.
$1,930,720,000
22 Symantec Corp.
$1,855,920,000
23 Kohl's Corp.
$1,760,000,000
24 Nordstrom Inc.
$1,690,000,000
25 L Brands Inc.
$1,630,000,000 1
26 HSN Inc.
$1,582,866,000
27 Google Play
$1,570,000,000 1
28 BarnesandNoble.com Inc. $1,403,389,000 1
29 Systemax Inc.
$1,370,000,000 1
30 Etsy Inc.
$1,350,000,000
$1,304,000,000
32 L.L. Bean Inc.
$1,200,100,000 1
33 Vistaprint NV
$1,167,500,000
34 Toys 'R' Us Inc.
$1,157,000,000
35 HP Home & Home Office Store $1,100,010,000 1
36 Lowe's Cos. Inc.
$1,100,000,000 1
37 J.C. Penney Co. Inc.
$1,080,000,000
38 Saks Direct
$1,079,900,000 1
39 Amway
$1,070,000,000 1
40 MSC Industrial Supply Co. $1,034,700,000
41 The Neiman Marcus Group $1,030,000,000
42 Fanatics Inc.
$990,000,000 1
$975,000,000 1
43 Walgreen Co. 4
44 Groupon Goods
$919,001,000
45 Wayfair LLC
$915,000,000
46 Rakuten.com Shopping
$880,000,000 1
47 PC Connection Inc.
$795,000,000 1
48 Urban Outfitters Inc.
$794,900,000 1
49 Avon Products Inc.
$790,000,000 1
50 Shutterfly Inc.
$783,642,000
51 Cabela's Inc.
$778,891,000 1
52 Abercrombie & Fitch Co.
$777,000,000
53 Foot Locker Inc.
$730,000,000 1
54 GameStop Corp.
$720,000,000 1
55 zulily Inc.
$695,709,000
$650,000,000 1
56 Musician's Friend Inc. 5
57 Market America
$649,917,345
58 Ralph Lauren Media LLC
$618,000,000 1
59 Gilt Groupe
$600,000,000 1
2013 total sales
$74,452,000,000
$170,910,000,000
$23,114,000,000
$473,076,000,000
$36,188,000,000
$10,307,000,000
$4,375,000,000
$27,931,000,000
$11,242,000,000
$56,500,000,000
$10,768,600,000
$11,242,000,000
$9,440,000,000
$102,870,000,000
$42,410,000,000
$78,800,000,000
$2,900,000,000
$72,596,000,000
$16,150,000,000
$72,349,000,000
$4,380,000,000
$6,906,000,000
$19,030,000,000
$12,166,000,000
$10,773,199,000
$3,404,000,000
$59,825,000,000
$6,839,000,000
$3,352,300,000
$1,350,000,000
$1,304,000,000
$1,560,000,000
$1,167,500,000
$13,500,000,000
$112,298,000,000
$53,417,000,000
$11,859,000,000
$3,105,600,000
$11,800,000,000
$2,457,649,000
$4,648,249,000
$990,000,000
$72,217,000,000
$2,573,655,000
$915,000,000
$880,000,000
$2,221,600,000
$3,086,608,000
$9,764,400,000
$783,642,000
$3,205,632,000
$4,120,000,000
$6,505,000,000
$9,040,000,000
$695,709,000
$2,800,000,000
$649,917,345
$6,762,900,000
$600,000,000
2013 %
of total
sales
91.1%
10.7%
45.0%
2.1%
13.5%
46.6%
100.0%
14.9%
36.5%
6.3%
31.5%
28.5%
32.8%
3.0%
7.2%
3.5%
100.0%
3.2%
14.0%
2.9%
44.1%
26.9%
9.2%
13.9%
15.1%
46.5%
2.6%
20.5%
40.9%
100.0%
100.0%
76.9%
100.0%
8.6%
1.0%
2.1%
9.1%
34.8%
9.1%
42.1%
22.2%
100.0%
1.4%
35.7%
100.0%
100.0%
35.8%
25.8%
8.1%
100.0%
24.3%
18.9%
11.2%
8.0%
100.0%
23.2%
100.0%
9.1%
100.0%
2012 %
of total
sales
92.3%
9.4%
42.0%
2.0%
11.0%
43.0%
100.0%
11.0%
38.0%
7.0%
31.0%
29.9%
30.0%
2.0%
7.0%
2.4%
100.0%
3.0%
12.0%
3.0%
41.0%
27.0%
7.0%
11.0%
16.0%
44.0%
2.6%
19.0%
41.0%
100.0%
100.0%
75.0%
100.0%
8.0%
1.0%
2.0%
8.0%
34.8%
9.0%
41.0%
20.0%
100.0%
1.0%
19.5%
100.0%
100.0%
36.0%
24.0%
7.0%
100.0%
24.0%
16.0%
10.0%
7.0%
100.0%
22.0%
100.0%
7%
100.0%
Top 500
rank
2013 web sales
2013 total sales
60 J. Crew Group Inc.
$590,000,000 1 $2,428,000,000
61 Peapod LLC
$585,000,000 1
$585,000,000
62 Bluestem Brands Inc.
$560,000,000
$839,000,000
63 Ancestry.com Inc.
$540,400,000
$540,400,000
64 Nike Inc.
$540,000,000 $25,310,000,000
65 1-800-Flowers.com Inc.
$538,500,000
$735,500,000
66 American Eagle Outfitters
$527,900,000 1 $3,310,000,000
67 The Estee Lauder Cos. Inc. $525,000,000 1 $10,181,700,000
68 Weight Watchers International $522,200,000
$1,724,100,000
69 Recreational Equipment Inc. $510,000,000 1 $2,017,476,000
70 Adobe Systems Inc.
$500,100,000 1 $4,055,240,000
71 Restoration Hardware Inc. $500,000,000 1 $1,580,000,000
72 Dick’s Sporting Goods Inc. $480,000,000 1 $6,210,000,000
73 PCM Inc.
$480,000,000 1 $1,424,199,000
74 Hulu LLC
$479,400,000 1
$479,400,000
75 Deluxe Corp.
$475,000,000 1 $1,584,800,000
76 Follett Higher Education Group $470,000,000 1 $2,300,000,000
77 Crate and Barrel
$460,000,000
$1,382,869,140
78 Blue Nile Inc.
$450,008,000
$450,008,000
79 Build.com Inc.
$450,000,000
$450,000,000
80 FreshDirect LLC
$450,000,000 1
$450,000,000
81 RueLaLa.com
$440,000,000 1
$440,000,000
82 Chico's FAS Inc.
$435,000,000 1 $2,493,491,000
83 1-800 Contacts Inc.
$412,000,000 1
$412,000,000
84 Disney Store USA LLC
$410,000,000 1 $3,555,000,000
85 Coach Inc.
$401,500,000 1 $5,080,000,000
86 Ascena Retail Group Inc.
$400,100,000
$4,714,900,000
87 Advance Auto Parts Inc.
$400,000,000 1 $6,439,800,000
88 Keurig Green Mountain
$387,000,000 1 $4,358,100,000
$382,744,000
$382,744,000
90 Interline Brands Inc.
$377,277,120
$1,598,100,000
91 Hayneedle Inc.
$375,000,000 1
$375,000,000
92 Microsoft Corp.
$370,010,000 1 $77,849,000,000 1
93 Oriental Trading Co. Inc.
$370,000,000 1
$570,000,000
94 Ann Inc.
$360,000,000 1 $2,493,491,000
95 NoMoreRack.com Inc.
$350,000,000
$350,000,000
96 Express Inc.
$342,000,000
$2,219,000,000
97 Scholastic Inc.
$338,046,000
$1,792,400,000
98 Bass Pro Outdoor Online
$320,100,000 1 $4,100,000,000
99 One Kings Lane
$320,000,000 1
$320,000,000
100 Shoebuy.com Inc.
$315,000,000 1
$315,000,000
Top 100 retailers' 2013 web sales $221,091,870,465
Growth 17.40%
Growth 17.11%
Total Internet retailing industry 2013 web sales $263,330,000,000 6
Total Internet retailing industry 2012 web sales $225,313,000,000 6
Growth 16.87%
Top 100 share of total Top 500 sales 2013 86.50%
Top 100 share of total e-commerce sales 2013 83.96%
1. Internet Retailer estimate. 2. Sears Holdings Corp. includes Sears.com, Kmart.com, Craftsman.com, Kenmore.com. 3. Liberty includes QVC.com, ProFlowers.com, Backcountry.com, SharisBerries.
com, Bodybuilding.com, RedEnvelope.com and CelebrateExpress.com. 4. Walgreen’s includes Drugstore.com 5. Musician’s Friend Inc. includes MusiciansFriend.com, GuitarCenter.com, Music123.com,
WWBW.com, Musician.com, MusicArts.com, GuitarSale.com, MiSupply.com and 4Lyons.com. 6. U.S. Department of Commerce Source: Internet Retailer 2014 Top 500 Guide, company reports
2013 %
of total
sales
24.3%
100.0%
66.7%
100.0%
2.1%
73.2%
15.9%
5.2%
30.3%
25.3%
12.3%
31.6%
7.7%
33.7%
100.0%
30.0%
20.4%
33.3%
100.0%
100.0%
100.0%
100.0%
17.4%
100.0%
11.5%
7.9%
8.5%
6.2%
8.9%
100.0%
23.6%
100.0%
0.5%
64.9%
14.4%
100.0%
15.4%
18.9%
7.8%
100.0%
100.0%
2012 %
of total
sales
23.0%
100.0%
64.0%
100.0%
2.0%
72.0%
13.0%
5.0%
27.0%
22.0%
10.9%
31.0%
5.0%
33.0%
100.0%
29.0%
19.0%
33.3%
100.0%
100.0%
100.0%
100.0%
15.0%
100.0%
11.0%
7.3%
8.5%
6.1%
9.0%
100.0%
21.0%
100.0%
1.0%
60.0%
13.0%
100.0%
13.0%
19.0%
7.0%
100.0%
100.0%
43
The fastest-growing e-retailers
Retailer
Top 500 rank
2013 web sales
2012 web sales
Growth
1 Uniqlo Co. Ltd.
495
$22,064,076 1
$5,000,000 1
2 Real Real Inc.
295
$60,000,000 1
$15,120,000 1
Merchant type
Category
341.3% Retail Chain
Apparel/Accessories
296.8% Web Only
Apparel/Accessories
250.0% Web Only
Mass Merchant
249.7% Manufacturer
Jewelry
1
161.7% Web Only
Books/Music/Video
$10,000,000 1
150.0% Web Only
Food/Drug
95
$350,000,000
$100,000,000
342
$45,727,740
$13,074,961
5 Google Play
27
$1,570,000,000
6 NatureBox
470
7 JustFab Inc.
118
$245,000,000
$100,000,000
145.0% Web Only
Apparel/Accessories
55
$695,709,000
$331,240,000
110.0% Web Only
Apparel/Accessories
480
$23,700,000
$11,300,000
109.7% Web Only
Computers/Electronics
10 etailz Inc.
451
$27,001,922
$13,000,000
107.7% Web Only
Mass merchant
11 Sur La Table Inc.
303
$56,825,000
$27,830,000 1
104.2% Retail Chain
4 Alex and Ani LLC
8 zulily Inc.
12 Groupon Goods
1
$25,000,000 1
$600,000,000
44
$919,001,000
$454,700,000
102.1% Web Only
Mass Merchant
13 Nasty Gal Inc.
113
$256,000,000 1
$128,000,000 1
100.0% Web Only
Apparel/Accessories
14 E Revolution Ventures Inc.
359
$41,998,991
$22,513,926
86.5% Retail Chain
Toys/Hobbies
15 SwimOutlet.com
377
$38,000,000 1
$21,000,000 1
81.0% Web Only
Sporting Goods
16 ULTA Beauty
227
$95,000,000 1
$55,000,000
72.7% Retail Chain
Health/Beauty
17 JackThreads.com
264
$75,000,000
$44,000,000
70.5% Web Only
Apparel/Accessories
18 Hulu LLC
74
$479,400,000 1
$287,600,000 1
66.7% Web Only
Books/Music/Video
19 Dick’s Sporting Goods
72
$480,000,000 1
$291,000,000 1
64.9% Retail Chain
Sporting Goods
20 RealTruck.com
437
$28,500,000
$17,470,400
63.1% Web Only
21 Dexclusive.com
442
$27,979,942
$17,182,944
62.8% Web Only
Jewelry
22 Bonobos
282
$65,000,000 1
$40,000,000 1
62.5% Manufacturer
Apparel/Accessories
23 Door to Door Organics
457
$26,000,000
$16,200,000
60.5% Web Only
Food/Drug
99
$320,000,000 1
$200,000,000
60.0% Web Only
25 AutoZone Inc.
108
$288,800,000
$181,300,000
59.3% Retail Chain
26 ShoeDazzle.com Inc.
177
$150,000,000 1
$95,037,800 1
57.8% Web Only
Apparel/Accessories
27 Code42 Software
471
$24,750,000
$15,700,000
57.6% Web Only
Specialty
28 The Net-a-Porter Group LLC
102
$306,950,000 1
$198,000,000 1
55.0% Web Only
Apparel/Accessories
24 One Kings Lane
29 Wayfair LLC
45
$915,000,000
$592,000,000
54.6% Web Only
16
$2,758,420,000
$1,794,096,000
53.7% Retail Chain
31 The Bon-Ton Stores Inc.
191
$132,963,000
$87,582,330
51.8% Retail Chain
Apparel/Accessories
32 Tory Burch LLC
157
$171,000,000
$113,000,000
51.3% Manufacturer
Apparel/Accessories
33 Pandora
319
$51,927,000
$34,383,000
51.0% Web Only
Books/Music/Video
34 Etsy Inc.
30
$1,350,000,000
$895,100,000
50.8% Web Only
Mass Merchant
35 Hudson's Bay Co.
130
$214,000,000 1
36 Levi Strauss & Co.
340
$46,078,106 1
37 CustomInk
156
$171,550,000
$115,000,000
14
$3,086,000,000
$2,080,000,000
$30,718,737 1
39 Kate Spade
176
40 AlevaStores.com
423
$30,333,682
$20,500,000
41 Carter's Inc.
131
$211,000,000
$143,000,000
42 123Stores.com
499
$21,389,220
43 Balsam Brands
321
44 Luxottica Group S.p.A.
45 Lowe's Cos. Inc.
46 WaterFilters.Net LLC
$150,001,000 1
$142,260,000
$101,300,000 1
50.4% Retail Chain
Apparel/Accessories
50.0% Manufacturer
Apparel/Accessories
49.2% Web Only
Apparel/Accessories
48.4% Retail Chain
Mass Merchant
48.1% Manufacturer
Apparel/Accessories
48.0% Web Only
Health/Beauty
47.6% Manufacturer
Apparel/Accessories
$14,557,599
46.9% Web Only
Flowers/Gifts
$51,250,000
$35,000,000
46.4% Web Only
122
$240,000,000 1
$165,000,000 1
45.5% Manufacturer
Apparel/Accessories
36
$1,100,000,000 1
$757,500,000 1
45.2% Retail Chain
313
$54,230,000 1
45.0% Web Only
$37,400,000
47 Belk Ecommerce LLC
138
$192,600,000
$135,200,000
42.5% Retail Chain
Mass Merchant
48 ModCloth Inc.
178
$148,000,000 1
$105,000,000 1
41.0% Web Only
Apparel/Accessories
49 GlassesUSA.com
378
$37,615,000 1
$26,867,200
40.0% Web Only
Apparel/Accessories
50 eCommerce Outdoors
477
$23,800,000 1
$17,000,000 1
40.0% Retail Chain
Sporting Goods
Total for Top 50 fastest growers
44
$9,077,486,876
$4,946,445,013
83.5%
Retail sites with the biggest growth in dollars
2013 web sales
2012 web sales
1 Amazon.com Inc.
Retailer
Top 500 rank
1
$67,855,000,000 1
$56,413,000,000 1
$11,442,000,000
2 Apple Inc.
2
$18,300,000,000 1
$14,760,000,000 1
$3,540,000,000
3 Walmart.com
4
$10,030,000,000 1
$7,700,000,000 1
$2,330,000,000
14
$3,086,000,000
$2,080,000,000
$1,006,000,000
5 Macy’s Inc.
8
$4,150,000,000 1
$3,168,000,000 1
$982,000,000
6 Google Play
27
$1,570,000,000
$600,000,000
$970,000,000
16
$2,758,420,000
$1,794,096,000
8 Netflix Inc.
7
$4,375,000,000
$3,610,000,000
$765,000,000
9 Sears Holdings Corp.
5
$4,900,000,000 1
$4,200,000,000 1
$700,000,000
15
$3,040,000,000 1
$2,540,000,000 1
$500,000,000
6
$4,800,000,000
$4,300,000,000 1
$500,000,000
12 Groupon Goods
44
$919,001,000
$454,700,000
$464,301,000
11 Liberty Interactive Corp.
1
Growth
1
$964,324,000
13 Etsy Inc.
30
$1,350,000,000
$895,100,000
$454,900,000
14 Gap Inc.
19
$2,260,000,000
$1,860,000,000
$400,000,000
13
$3,100,000,000
$2,700,000,000
$400,000,000
16 Nordstrom Inc.
24
$1,690,000,000
$1,300,000,000
$390,000,000
17 Target Corp.
18
$2,300,000,000 1
$1,930,000,000 1
$370,000,000
18 zulily Inc.
55
$695,709,000
$331,240,000
$364,469,000
$757,500,000
$342,500,000
19 Lowe's Cos. Inc.
36
$1,100,000,000
20 Kohl's Corp.
23
$1,760,000,000
$1,430,000,000
$330,000,000
21 Wayfair LLC
45
$915,000,000
$592,000,000
$323,000,000
22 CDW Corp.
11
$3,390,000,000 1
$3,100,000,000 1
$290,000,000
21
$1,930,720,000
$1,656,000,000
$274,720,000
95
$350,000,000
$100,000,000
$250,000,000
25 Fanatics Inc.
42
$990,000,000 1
$764,000,000
$226,000,000
31
$1,099,000,000
$205,000,000
27 Hulu LLC
74
$479,400,000 1
$287,600,000 1
$191,800,000
72
$480,000,000 1
$291,000,000 1
$189,000,000
29 Saks Direct
38
$1,079,900,000 1
$899,000,000 1
$180,900,000
30 Neiman Marcus
41
$1,030,000,000
$878,746,000
$151,254,000
31 Vistaprint NV
33
$1,167,500,000
$1,020,300,000
$147,200,000
32 JustFab Inc.
118
$245,000,000
$100,000,000
$145,000,000
33 Shutterfly Inc.
50
$783,642,000
$640,600,000
$143,042,000
58
$618,000,000 1
$479,900,000
$138,100,000
35 Market America
57
$649,917,345
$515,498,579
$134,418,766
62
$560,000,000
$426,000,000
$134,000,000
48
$794,900,000 1
$663,340,000
$131,560,000
38 Nike Inc.
64
$540,000,000
$409,000,000
$131,000,000
39 HSN Inc.
26
$1,582,866,000
$1,454,000,000
40 Nasty Gal Inc.
1
$1,304,000,000
1
$128,000,000
1
$128,866,000
1
$128,000,000
113
$256,000,000
41 GameStop Corp.
54
$720,000,000 1
$599,000,000 1
$121,000,000
42 One Kings Lane
99
$320,000,000 1
$200,000,000
$120,000,000
43 Foot Locker Inc.
53
$730,000,000 1
$612,000,000
$118,000,000
44 Restoration Hardware
71
$500,000,000 1
$384,818,000 1
$115,182,000
102
$306,950,000 1
$198,000,000 1
$108,950,000
46 AutoZone Inc.
108
$288,800,000
$181,300,000
$107,500,000
90
$377,277,120
$273,808,826
$103,468,294
48 Ascena Retail Group
86
$400,100,000
$300,000,000
$100,100,000
49 Staples Inc.
3
$10,400,000,000
$10,300,000,000
$100,000,000
50 Estee Lauder
67
Total for 50 biggest growth in dollars
$525,000,000 1
$173,754,102,465
$437,000,000 1
$141,813,547,405
$88,000,000
$31,940,555,060
45
How annual web sales fare vs. c
2013 web sales
2012 web sales
Growth
2013
comparable
store sales
growth
2013 total sales
2012 total sales
3 Staples Inc.
$10,400,000,000
$10,300,000,000
1.0%
-4.0%
-2.0%
$23,114,263,000
$24,380,510,000
4 Walmart.com
$10,030,000,000 1
$7,700,000,000 1
30.3%
2.4%
1.6%
$476,294,000,000
$468,651,000,000
$4,900,000,000
1
$4,200,000,000 1
16.7%
3.8%
2.5%
$36,188,000,000
$39,854,000,000
8 Macy’s Inc.
$4,150,000,000 1
$3,168,000,000 1
31.0%
1.9%
3.7%
$27,931,000,000
$27,686,000,000
9 Office Depot Inc.
$4,100,000,000 1
$4,060,000,000 1
1.0%
-4.0%
-5.0%
$11,242,000,000
$10,696,000,000
$3,086,000,000
$2,080,000,000
48.4%
6.0%
7.0%
$102,870,000,000
$97,062,000,000
$3,040,000,000 1
$2,540,000,000 1
19.7%
-.08%
-1.5%
$42,410,000,000
$45,457,000,000
$2,758,420,000
$1,794,096,000
53.7%
6.8%
4.5%
$78,800,000,000
$74,800,000,000
18 Target Corp.
$2,300,000,000 1
$1,930,000,000 1
19.2%
-0.4%
2.7%
$72,600,000,000
$71,960,000,000
19 Gap Inc. Direct
$2,260,000,000
$1,860,000,000
21.5%
2.0%
5.0%
$16,148,000,000
$15,651,000,000
$1,930,720,000
$1,656,000,000
16.6%
8.8%
6.1%
$4,388,000,000
$4,042,870,000
23 Kohl’s Corp.
$1,760,000,000
$1,430,000,000
23.1%
1.2%
3.0%
$19,031,000,000
$19,279,000,000
24 Nordstrom Inc.
$1,690,000,000
$1,300,000,000
30.0%
2.5%
7.3%
$12,166,000,000
$11,762,000,000
25 L Brands Inc.
$1,630,000,000 1
$1,667,000,000 1
-2.2%
2.0%
6.0%
$10,773,000,000
$10,459,000,000
28 BarnesandNoble.com
$1,403,389,000
$1,324,000,000
34 Toys ‘R’ Us Inc.
$1,157,000,000
36 Lowe’s Cos. Inc.
$1,100,000,000 1
45.2%
3.9%
1.4%
$53,400,000,000
$50,500,000,000
$1,080,000,000
$1,020,000,000
5.9%
-7.4%
-25.2%
$11,859,000,000
$12,985,000,000
41 Neiman Marcus
$1,030,000,000
$878,746,000
17.2%
4.9%
7.9%
$4,648,200,000
$4,345,400,000
$900,000,000 1
8.3%
4.6%
-8.7%
$72,200,000,000
$71,600,000,000
Top 500
Rank
1
1
$1,129,000,000
$757,500,000 1
2012
comparable
store sales
growth
6.0%
3.4%
1.4%
$6,839,005,000
$7,129,199,000
2.5%
-5.0%
-3.5%
$12,500,000,000
$13,500,000,000
43 Walgreen Co.
$975,000,000 1
$794,900,000 1
$663,340,000
19.8%
6.0%
11.0%
$3,086,608,000
$2,794,925,000
$790,000,000
$700,000,000
12.9%
-11.0%
-1.0%
$4,116,897,000
$4,510,895,000
53 Foot Locker Inc.
$730,000,000 1
$612,000,000
$6,505,000,000
$6,182,000,000
54 GameStop Corp.
$720,000,000
$599,000,000
19.3%
3.7%
9.4%
1
20.2%
3.8%
-8.0%
$9,040,000,000
$8,890,000,000
$590,000,000 1
$520,000,000 1
13.5%
3.0%
3.0%
$2,428,300,000
$2,227,717,000
66 American Eagle Outfitters Inc.
$545,000,000 1
$467,000,000
16.7%
-6.0%
9.0%
$3,310,000,000
$3,480,000,000
69 Recreational Equipment Inc.
$510,000,000 1
$431,000,000 1
18.3%
2.9%
4.1%
$2,030,279,000
$1,917,832,000
$500,000,000 1
$384,818,000 1
29.9%
27.0%
28.0%
$1,551,000,000
$1,193,000,000
$480,000,000
1
$291,000,000 1
64.9%
1.9%
4.3%
$6,213,200,000
$5,836,100,000
82 Chico’s FAS Inc.
$435,000,000 1
$385,000,000 1
13.0%
-1.8%
7.2%
$2,586,037,000
$2,581,057,000
$400,100,000
$300,000,000
33.4%
2.0%
5.0%
$4,714,900,000
$3,353,300,000
94 Ann Inc.
$360,000,000 1
$313,000,000 1
15.0%
2.3%
3.3%
$2,493,491,000
$2,375,509,000
96 Express Inc.
$346,000,000
$271,000,000
27.7%
3.0%
6.0%
$2,219,125,000
$2,157,227,000
101 TJX Cos. Inc.
$310,000,000 1
$257,240,000 1
20.5%
7.0%
4.0%
$25,878,000,000
$23,191,000,000
103 CVS Caremark Corp.
$305,000,000 1
$276,363,474 1
10.4%
1.7%
5.5%
$126,761,000,000
$123,120,000,000
108 AutoZone Inc.
$288,800,000
$181,300,000
59.3%
0.0%
3.9%
$9,147,530,000
$8,603,863,000
112 LuLuLemon Athletica Inc.
$263,100,000
$197,300,000
33.4%
16.0%
16.0%
$1,591,188,000
$1,370,358,000
116 The Children’s Place
$246,100,000
$215,000,000
14.5%
-2.3%
2.0%
$1,765,789,000
$1,809,486,000
121 DSW Inc.
$240,000,200 1
$200,001,000 1
20.0%
0.2%
5.5%
$2,368,668,000
$2,257,778,000
123 Aéropostale Inc.
$239,000,000 1
$217,000,000
10.1%
-15.0%
-2.0%
$2,090,000,000
$2,380,000,000
130 Hudson’s Bay Co.
$214,000,000
$142,260,000
50.4%
5.4%
4.0%
$4,731,000,000
$4,077,000,000
$192,600,000
$135,200,000
42.5%
5.2%
6.3%
$4,100,000,000
$3,956,866,000
143 General Nutrition Centers Inc.
$185,700,000
$146,700,000
26.6%
4.3%
11.5%
$2,630,300,000
$2,430,000,000
145 Dillard’s Inc.
$185,150,000 1
$161,000,000 1
15.0%
1.0%
4.0%
$6,439,000,000
$6,489,000,000
148 The Finish Line Inc.
$182,000,000
$148,000,000
23.0%
4.2%
9.2%
$1,443,400,000
$1,369,300,000
162 Signet Jewelers Ltd.
$164,100,000
$129,800,000
26.4%
5.2%
9.0%
$4,209,200,000
$3,983,400,000
$70,997,079,200
$60,038,664,474
18.3%
2.24%
3.79%
$1,338,851,380,000
$1,314,337,592,000
TOTAL
46
1
1
. comparable-store sales
Top 500
Rank
3 Staples Inc.
4 Walmart.com
2013 web
sales as a
% of total
sales
2012 web
sales as a
% of total
sales
Stores 2013
Stores 2012
45.0%
42.2%
2,169
2,215
Growth
Total store sales
2013
Avg. store sales
2013
No. of stores
web sales
represent
-2.1%
$12,714,263,000
$5,861,809
1,774
2.1%
1.6%
10,773
10,130
6.3%
$466,264,000,000
$43,280,795
232
13.5%
10.5%
2,429
2,548
-4.7%
$31,288,000,000
$12,881,021
380
8 Macy’s Inc.
14.9%
11.4%
853
841
1.4%
$23,781,000,000
$27,879,250
149
9 Office Depot Inc.
36.5%
38.0%
2,075
1,235
68.0%
$7,142,000,000
$3,441,928
1,191
3.0%
2.1%
634
608
4.3%
$99,784,000,000
$157,388,013
20
7.2%
5.6%
1,523
1,403
8.6%
$39,370,000,000
$25,850,295
118
3.5%
4.5%
2,262
2,052
10.2%
$76,041,580,000
$33,616,967
82
18 Target Corp.
3.2%
3.1%
1,917
1,778
7.8%
$70,300,000,000
$36,671,883
63
19 Gap Inc. Direct
14.0%
11.9%
3,539
3,407
3.9%
$13,888,000,000
$3,924,272
576
44.0%
41.0%
585
581
0.7%
$2,457,280,000
$4,200,479
460
9.2%
7.4%
1,158
1,146
1.0%
$17,271,000,000
$14,914,508
118
24 Nordstrom Inc.
13.9%
11.1%
262
242
8.3%
$10,476,000,000
$39,984,733
42
25 L Brands Inc.
15.1%
15.9%
2,923
2,876
1.6%
$9,143,000,000
$3,127,951
521
23 Kohl’s Corp.
20.5%
18.6%
1,361
1,338
1.7%
$5,435,616,000
$3,993,840
351
9.3%
8.4%
1,752
1,693
3.5%
$11,343,000,000
$6,474,315
179
2.1%
1.5%
1,832
1,754
4.4%
$52,300,000,000
$28,548,035
39
9.1%
7.9%
1,094
1,104
-0.9%
$10,779,000,000
$9,852,834
110
22.2%
20.2%
79
83
-4.8%
$3,618,200,000
$45,800,000
22
1.4%
1.3%
8,597
8,488
1.3%
$71,225,000,000
$8,284,867
118
25.8%
23.7%
496
476
4.2%
$2,291,708,000
$4,620,379
172
19.2%
15.5%
843
902
-6.5%
$3,326,897,000
$3,946,497
200
53 Foot Locker Inc.
11.2%
9.9%
3,510
3,335
5.2%
$5,775,000,000
$1,645,299
444
571
41 Neiman Marcus
43 Walgreen Co.
54 GameStop Corp.
8.0%
6.7%
6,600
6,602
0.0%
$8,320,000,000
$1,260,606
24.3%
23.3%
451
401
12.5%
$1,838,300,000
$4,076,053
145
16.5%
13.4%
1,066
1,044
2.1%
$2,765,000,000
$2,593,809
210
25.1%
22.5%
131
127
3.1%
$1,520,279,000
$11,605,183
44
32.2%
32.3%
87
87
0.0%
$1,051,000,000
$12,080,460
41
7.7%
5.0%
642
601
6.8%
$5,733,200,000
$8,930,218
54
16.8%
14.9%
1,472
1,357
8.5%
$2,151,037,000
$1,461,302
298
8.5%
8.9%
3,859
3,828
0.8%
$4,314,800,000
$1,118,114
358
94 Ann Inc.
14.4%
13.2%
1,025
984
4.2%
$2,133,491,000
$2,081,455
173
96 Express Inc.
15.6%
12.6%
643
620
3.7%
$1,873,125,000
$2,913,103
119
101 TJX Cos. Inc.
1.2%
1.1%
3,050
2,095
45.6%
$25,568,000,000
$8,382,951
37
0.2%
0.2%
7,717
7,508
2.8%
$126,456,000,000
$16,386,679
19
170
108 AutoZone Inc.
3.2%
2.1%
5,201
5,006
3.9%
$8,858,730,000
$1,703,274
16.5%
14.4%
254
211
20.4%
$1,328,088,000
$5,228,693
50
13.9%
11.9%
1,107
1,095
1.1%
$1,519,689,000
$1,372,799
179
121 DSW Inc.
10.1%
8.9%
394
364
8.2%
$2,128,667,800
$5,402,710
44
11.4%
9.1%
1,093
1,107
-1.3%
$1,851,000,000
$1,693,504
141
4.5%
3.5%
319
207
54.1%
$4,517,000,000
$14,159,875
15
4.7%
3.4%
306
301
1.7%
$3,907,400,000
$12,769,281
15
7.1%
6.0%
6,378
5,967
6.9%
$2,444,600,000
$383,286
484
2.9%
2.5%
296
302
-2.0%
$6,253,850,000
$21,127,872
9
12.6%
10.8%
686
656
4.6%
$1,261,400,000
$1,838,776
99
3.9%
3.3%
1,964
1,954
0.5%
$4,045,100,000
$2,059,623
80
5.3%
4.6%
97,407
92,659
5.1%
$1,267,854,300,800
$13,016,049
233
TOTAL
47
The one that counts:
How the fourth quarter compares for Top 500 retailers
Q4 web
sales as a
% of 2013
web sales
Q4 web
sales as a
% of 2012
web sales
Growth in
Q4 share
of total
Q4 2013
web sales
Q4 2012
web sales
Q4
growth
2013 web sales
2013
growth
$23,080,000,000
$18,907,000,000
22.1%
$67,855,000,0001
21.9%
34.4%
34.8%
-1.3%
$1,175,000,000
$945,200,000
24.3%
$4,375,000,000
21.2%
26.9%
26.2%
2.6%
19 Gap Inc.
$698,000,000
$602,000,000
15.9%
$2,260,000,000
21.5%
30.9%
32.4%
-4.6%
$649,520,000
$576,000,000
12.8%
$1,930,720,000
16.6%
33.6%
34.8%
-3.3%
23 Kohl's Corp
$742,370,000
$640,000,000
16.0%
$1,760,000,000
23.1%
42.2%
44.8%
-5.8%
26 HSN Inc.
$496,900,000
$460,100,000
8.0%
$1,582,866,000
8.9%
31.4%
31.6%
-0.8%
31 Overstock Inc.
$397,720,000
$341,789,000
16.4%
$1,304,000,000
18.7%
30.5%
31.1%
-1.9%
33 Vistaprint Ltd.
$280,100,000
$250,400,000
11.9%
$1,167,500,000
14.4%
24.0%
24.5%
-2.2%
37 J.C. Penney Co.
$381,000,000
$315,000,000
21.0%
$1,080,000,000
5.9%
35.3%
30.9%
14.2%
41 The Neiman Marcus Group
$256,800,000
$209,700,000
22.5%
$1,030,000,000
17.2%
24.9%
23.9%
4.5%
$315,000,000
$266,900,000
18.0%
$777,000,000
10.9%
40.5%
38.1%
6.4%
50 Shutterfly Inc.
$410,800,000
$351,800,000
16.8%
$783,642,000
22.3%
52.4%
54.9%
-4.5%
63 Ancestry.com
$145,000,000
$127,658,000
13.6%
$540,400,000
10.8%
26.8%
26.2%
2.5%
$139,489,000
$139,094,000
0.3%
$538,500,000
4.5%
25.9%
27.0%
-4.1%
$30,800,000
$53,900,000
-42.9%
$522,200,000
7.4%
5.9%
11.1%
-46.8%
78 Blue Nile Inc.
$146,000,000
$136,100,000
7.3%
$450,008,000
12.5%
32.4%
34.0%
-4.6%
$103,000,000
$79,230,000
30.0%
$400,100,000
33.4%
25.7%
26.4%
-2.5%
$97,300,000
$85,000,000
14.5%
$382,744,000
15.6%
25.4%
25.7%
-1.0%
96 Express Inc.
$138,800,000
$121,800,000
14.0%
$342,000,000
25.3%
40.6%
44.6%
-9.0%
106 ShopHQ.com
$193,250,000
$177,500,000
8.9%
$297,186,896
10.8%
65.0%
66.2%
-1.8%
$97,800,000
$78,300,000
24.9%
$263,100,000
33.4%
37.2%
39.7%
-6.3%
115 U.S. Auto Parts Network
$53,312,100
$56,080,400
-4.9%
$254,753,000
-16.2%
20.9%
18.4%
13.4%
160 Deckers Outdoor Corp.
$117,300,000
$87,900,000
33.4%
$169,500,000
29.8%
69.2%
67.3%
2.8%
162 Signet Jewelers
$79,000,000
$63,900,000
23.6%
$164,100,000
26.4%
48.1%
49.2%
-2.2%
185 ThinkGeek Inc.
$74,300,000
$66,300,000
12.1%
$138,300,000
16.3%
53.7%
55.8%
-3.7%
210 Crocs Inc.
$27,012,000
$24,995,000
8.1%
$100,902,000
-1.7%
26.8%
24.4%
9.9%
236 The Buckle Inc.
$29,300,000
$29,100,000
0.7%
$89,000,000
5.3%
32.9%
34.4%
-4.4%
$7,085,000
$6,500,000
9.0%
$27,200,000
24.2%
26.0%
29.7%
-12.2%
Total$36,187,558,100.0
$30,676,556,400
18.0% $102,219,721,896
20.1%
35.4%
36.0%
-1.8%
Rank
1 Amazon.com Inc.
7 Netflix Inc.
68 Weight Watchers International
450 Skechers USA Inc.
48
1. Internet Retailer’s estimate of Amazon’s web sales for 2011-2013 includes all sales that took place on Amazon.com and its related sites and commissions received
from merchants that sell on the Amazon marketplace. The total excludes fees earned from Amazon Web Services, Fulfillment by Amazon and other related services.
Source: Internet Retailer 2014 Top 500 Guide, 10K reports on file with the U.S. Securities and Exchange Commission.
Top 25 e-retailers ranked by merchant type
Catalog/Call center
Retailer
Top 500 rank 2013 web sales
2012 web sales
6 $4,800,000,000 $4,300,000,000 1
2 CDW Corp.
11 $3,390,000,000 1 $3,100,000,000 1
3 HSN Inc.
26 $1,582,866,000 $1,454,000,000
4 Systemax Inc.
29 $1,370,000,000 1 $1,450,000,000 1
5 L.L. Bean Inc.
32 $1,200,100,000 1 $1,140,000,000 1
6 MSC Industrial Supply
40 $1,034,700,000
$966,000,000
$790,000,000 1
47
$795,000,000 1
$781,000,000 1
49
$790,000,000 1
$744,720,000 1
9 Cabela's Inc.
51
$778,891,000 1
$620,000,000 1
10 Musician's Friend Inc.
56
$650,000,000 1
62
$560,000,000
$426,000,000
65
$538,500,000
$515,200,000
$522,200,000
$486,400,000
13 Weight Watchers International Inc. 68
$392,000,000 1
83
$412,000,000 1
$365,000,000 1
88
$387,000,000 1
90
$377,277,120
$273,808,826
$340,000,000 1
93
$370,000,000 1
18 Scholastic Inc.
97
$338,046,000
$410,000,000
19 ShopHQ
106
$297,186,896
$268,167,600
20 Northern Tool
109
$286,335,000
$265,125,000
$240,000,000 1
21 Orchard Brands Corp.
111
$277,000,000 1
$203,000,000 1
22 American Girl LLC
120
$240,000,300 1
$206,850,000 1
23 Colony Brands Inc.
125
$220,000,000 1
24 Nutrisystem Inc.
133
$207,483,095
$247,611,676
$184,558,500 1
25 Drs. Foster and Smith
135
$205,000,000 1
2013 Top 25 catalog/call center sales $21,629,585,411
2012 Top 25 catalog/call center sales $20,169,441,602
Growth 7.2%
2013 total Top 500 catalog/call center sales $25,913,689,533
Share of total merchant type sales 83.5%
Growth
11.6%
9.4%
8.9%
-5.5%
5.3%
7.1%
0.6%
1.2%
4.6%
4.8%
31.5%
4.5%
7.4%
5.1%
6.0%
37.8%
8.8%
-17.5%
10.8%
8.0%
15.4%
18.2%
6.4%
-16.2%
11.1%
Retail chain
Retailer
2012 web sales
1 Staples Inc.
3 $10,400,000,000 $10,300,000,000
2 Walmart.com
4 $10,030,000,000 1 $7,700,000,000 1
5 $4,900,000,000 1 $4,200,000,000 1
4 Macy’s Inc.
8 $4,150,000,000 1 $3,168,000,000 1
5 Office Depot Inc.
9 $4,100,000,000 1 $4,060,000,000 1
6 OfficeMax Inc.
12 $3,200,000,000 1 $3,200,000,000 1
13 $3,100,000,000 $2,700,000,000
14 $3,086,000,000 $2,080,000,000
9 Best Buy Co. Inc.
15 $3,040,000,000 1 $2,540,000,000 1
16 $2,758,420,000 $1,794,096,000
11 Target Corp.
18 $2,300,000,000 1 $1,930,000,000 1
12 Gap Inc.
19 $2,260,000,000 $1,860,000,000
21 $1,930,720,000 $1,656,000,000
14 Kohl's Corp.
23 $1,760,000,000 $1,430,000,000
15 Nordstrom Inc.
24 $1,690,000,000 $1,300,000,000
16 L Brands Inc.
25 $1,630,000,000 1 $1,667,000,000 1
28 $1,403,389,000 1 $1,324,000,000 1
18 Toys 'R' Us Inc.
34 $1,157,000,000 $1,129,000,000
$757,500,000 1
19 Lowe's Cos. Inc.
36 $1,100,000,000 1
37 $1,080,000,000 $1,020,000,000
$899,000,000 1
21 Saks Direct
38 $1,079,900,000 1
22 Neiman Marcus
41 $1,030,000,000
$878,746,000
$764,000,000
23 Fanatics Inc.
42
$990,000,000 1
$900,000,000 1
24 Walgreen Co.
43
$975,000,000 1
$663,340,000
48
$794,900,000 1
2013 Top 25 retail chain sales $69,945,329,000
2012 Top 25 retail chain sales $59,920,682,000
Growth 16.7%
2013 total Top 500 retail chain sales $88,759,319,290
Share of merchant type sales 78.8%
50
Retailer
2012 web sales
1 Apple Inc.
2 $18,300,000,000 1 $14,760,000,000 1
2 Dell Inc.
10 $3,550,000,000 1 $3,900,000,000 1
20 $2,100,000,000 1 $2,040,000,000 1
4 Symantec Corp.
22 $1,855,920,000 $1,809,440,000
5 HP Home & Home Office Store
35 $1,100,010,000 1 $1,200,000,000 1
$479,900,000
58
$618,000,000 1
7 Nike Inc.
64
$540,000,000
$409,000,000
$437,000,000 1
8 Estee Lauder
67
$525,000,000 1
$480,000,000 1
70
$500,100,000 1
$436,655,000 1
10 Deluxe Corp.
75
$475,000,000 1
$349,000,000 1
11 Coach Inc.
85
$401,500,000 1
$360,000,000 1
12 Microsoft Corp.
92
$370,010,000 1
$215,000,000
13 VF Corp.
110
$280,000,000 1
14 Tiffany & Co.
119
$241,860,000
$227,640,000
$165,000,000 1
122
$240,000,000 1
$165,000,000 1
16 Under Armour Inc.
126
$220,000,000 1
17 Carter's Inc.
131
$211,000,000
$143,000,000
$158,920,000 1
18 LEGO Brand Retail Inc.
146
$184,347,200 1
19 Tory Burch LLC
157
$171,000,000
$113,000,000
160
$169,500,000
$130,600,000
21 NBTY Inc.
165
$162,348,990
$146,757,710
$101,300,000 1
22 Kate Spade
176
$150,001,000 1
$129,900,000
23 Brown Shoe Co.
190
$133,797,000 1
$127,440,000 1
24 Vera Bradley Retail Stores LLC
194
$127,000,000 1
$110,420,000
25 The Jones Group Inc.
200
$118,149,400 1
2013 Top 25 consumer brand manufacturer sales $32,744,543,590
2012 Top 25 consumer brand manufacturer sales $28,594,972,710
Growth 14.5%
2013 total Top 500 consumer brand manufacturer sales $35,242,849,322
Share of total merchant type sales 92.9%
Growth
24.0%
-9.0%
2.9%
2.6%
-8.3%
28.8%
32.0%
20.1%
4.2%
8.8%
15.0%
2.8%
30.2%
6.2%
45.5%
33.3%
47.6%
16.0%
51.3%
29.8%
10.6%
48.1%
3.0%
-0.3%
7.0%
Web only
Growth
1.0%
30.3%
16.7%
31.0%
1.0%
0.0%
14.8%
48.4%
19.7%
53.7%
19.2%
21.5%
16.6%
23.1%
30.0%
-2.2%
6.0%
2.5%
45.2%
5.9%
20.1%
17.2%
29.6%
8.3%
19.8%
Retailer
2012 web sales
1 Amazon.com Inc.
1 $67,855,000,000 1 $56,413,000,000 1
2 Netflix Inc.
7 $4,375,000,000 $3,610,000,000
3 Newegg Inc.
17 $2,730,000,000 $2,800,000,000
$600,000,000 1
4 Google Play
27 $1,570,000,000 1
5 Etsy Inc.
30 $1,350,000,000
$895,100,000
31 $1,304,000,000 $1,099,000,000
7 Vistaprint NV
33 $1,167,500,000 $1,020,300,000
8 Amway
39 $1,070,000,000 1 $1,030,000,000 1
9 Groupon Goods
44
$919,001,000
$454,700,000
10 Wayfair LLC
45
$915,000,000
$592,000,000
$850,000,000 1
46
$880,000,000 1
12 Shutterfly Inc.
50
$783,642,000
$640,600,000
13 zulily Inc.
55
$695,709,000
$331,240,000
14 Market America
57
$649,917,345
$515,498,579
$550,000,000 1
15 Gilt Groupe
59
$600,000,000 1
$525,000,000 1
16 Peapod LLC
61
$585,000,000 1
63
$540,400,000
$487,600,000
$287,600,000 1
18 Hulu LLC
74
$479,400,000 1
19 Blue Nile Inc.
78
$450,008,000
$400,035,000
20 Build.com Inc.
79
$450,000,000
$378,000,000
$400,000,000
21 FreshDirect LLC
80
$450,000,000 1
$399,900,000 1
22 RueLaLa.com
81
$440,000,000 1
$355,734,310 1
84
$410,000,000 1
$380,000,000 1
87
$400,000,000 1
89
$382,744,000
$331,000,000
2013 Top 25 web only sales $91,452,321,345
2012 Top 25 web only sales $75,346,307,889
Growth 21.4%
2013 total Top 500 web only sales $105,689,356,183
Share of merchant type sales 86.5%
Growth
20.3%
21.2%
-2.5%
161.7%
50.8%
18.7%
14.4%
3.9%
102.1%
54.6%
3.5%
22.3%
110.0%
26.1%
9.1%
11.4%
10.8%
66.7%
12.5%
19.0%
12.5%
10.0%
15.3%
5.3%
15.6%
Fastest-growing e-retailers by category
Catalog/Call center
Retailer
2012 web sales Growth
Retailer
90
$377,277,120
$273,808,826
37.8%
1 Alex and Ani LLC
342
$45,727,740
2 Signature Hardware
253
$79,000,000
$58,587,585
34.8%
2 Bonobos
282
$65,000,000 1
3 Sweetwater
192
$129,000,000 1
3 Tory Burch LLC
157
62
$560,000,000
$426,000,000
31.5%
340
$46,078,106 1
5 School Specialty
158
$170,850,000
$133,200,000
28.3%
5 Kate Spade
176
$150,001,000 1
$101,300,000 1 48.1%
6 American Musical Supply Inc.
251
$79,599,869
131
$211,000,000
$143,000,000
331
420
$47,750,000 1
$30,898,313
27.8%
25.0%
6 Carter's Inc.
7 Stacks and Stacks
8 Peruvian Connection Ltd.
$62,295,000
$38,200,000
122
$240,000,000 1
$165,000,000 1 45.5%
$25,795,418
19.8%
8 Under Armour Inc.
126
$220,000,000 1
$165,000,000 1 33.3%
9 Christianbook.com LLC
467
$25,056,000 1
$21,115,000 1 18.7%
9 Nike Inc.
64
$540,000,000
$409,000,000
32.0%
120
$240,000,300 1
$203,000,000 1 18.2%
10 VF Corp.
110
$280,000,000 1
$215,000,000
30.2%
11 Motorsport Aftermarket Group Inc. 166
$162,000,000 1
$140,000,000 1 15.7%
11 Zumiez Inc.
228
$94,250,000 1
111
$277,000,000 1
$240,000,000 1 15.4%
160
$169,500,000
$130,600,000
29.8%
13 Boden USA
164
$162,667,500 1
$141,450,000 1 15.0%
58
$618,000,000 1
$479,900,000
28.8%
14 Shindigz
267
$72,076,250 1
$62,675,000 1 15.0%
14 Hugo Boss
280
$67,500,000 1
$54,000,000 1 25.0%
15 Discount Dance Supply
333
$47,150,000 1
$41,000,000
15.0%
15 Burberry Ltd.
357
$42,750,000 1
$34,200,000 1 25.0%
16 Touch of Class
418
$31,744,673
$27,734,654
14.5%
16 Eileen Fisher Inc.
376
$38,432,500 1
$30,746,000
25.0%
17 Title Nine
347
$45,000,000 1
$40,000,000 1 12.5%
450
$27,200,000
$21,907,000
24.2%
18 OmahaSteaks.com Inc.
142
$188,000,000 1
$167,400,000 1 12.3%
18 Apple Inc.
19 Softmart
334
$46,786,257 1
$41,773,444 1 12.0%
19 Tumi Inc.
20 The Shopping Channel
179
$145,635,840 1
$130,032,000 1 12.0%
20 Estee Lauder
21 Jewelry Television
195
$126,819,840 1
$113,232,000 1 12.0%
$4,300,000,000 1 11.6%
6 $4,800,000,000
135
$205,000,000
24 ShopHQ
106
$297,186,896
25 Kellyco Detectors
439
$97,000,000 1 33.0%
1
$28,343,920 1
$184,558,500
$13,074,961 249.7%
$171,000,000
$40,000,000 1 62.5%
$113,000,000
47.6%
$72,500,000 1 30.0%
2 $18,300,000,000 1 $14,760,000,000 1 24.0%
409
$32,608,000
67
$525,000,000 1
$437,000,000 1 20.1%
$26,829,000
21 LeapFrog Enterprises Inc.
391
$35,160,000 1
$29,300,000 1 20.0%
22 DVF.com
500
$21,375,000 1
21.5%
$18,000,000 1 18.8%
11.1%
146
$268,167,600
10.8%
24 Philips Electronics N.V.
375
$38,447,528 1
$33,332,000 1 15.3%
$25,767,200
10.0%
25 Coach Inc.
85
$401,500,000 1
$349,000,000 1 15.0%
1
$184,347,200
1
$158,920,000 1 16.0%
2013 25 fastest-growing catalog/call center sales $8,374,842,778
2013 25 fastest-growing manufacturer sales $22,564,877,073
2012 25 fastest-growing catalog/call center sales $9,871,651,571
2012 25 fastest-growing manufacturer sales $12,029,456,361
Share of total category sales 32.3%
Retail chain
Retailer
51.3%
$30,718,737 1 50.0%
Web only
Retailer
1 Uniqlo Co. Ltd.
495
$22,064,076 1
$5,000,000 1 341.3%
2 Sur La Table Inc.
303
$56,825,000
$27,830,000 1 104.2%
1 Real Real Inc.
295
95
$15,120,000 1 296.8%
$60,000,000 1
$350,000,000
$100,000,000 250.0%
$600,000,000 1 161.7%
359
$41,998,991
$22,513,926
86.5%
3 Google Play
4 ULTA Beauty
227
$95,000,000 1
$55,000,000
72.7%
4 NatureBox
470
118
$245,000,000
$100,000,000 145.0%
55
$695,709,000
$331,240,000 110.0%
$11,300,000 109.7%
6 AutoZone Inc.
9 Hudson's Bay Co.
11 Lowe's Cos. Inc.
$10,000,000 1 150.0%
$25,000,000 1
72
$480,000,000
64.9%
5 JustFab Inc.
108
$288,800,000
$181,300,000
59.3%
6 zulily Inc.
16 $2,758,420,000
$1,794,096,000
53.7%
480
$23,700,000
$87,582,330
$142,260,000
51.8%
50.4%
8 etailz Inc.
451
$27,001,922
$13,000,000 107.7%
9 Groupon Goods
44
$919,001,000
$2,080,000,000
48.4%
$757,500,000 1 45.2%
10 Nasty Gal Inc.
11 SwimOutlet.com
113
377
$256,000,000 1
$38,000,000 1
$454,700,000 102.1%
$128,000,000 1 100.0%
$135,200,000
12 JackThreads.com
264
$75,000,000
74
$479,400,000 1
191
1
$132,963,000
130
$214,000,000 1
14 $3,086,000,000
36 $1,100,000,000 1
$192,600,000
$291,000,000
27 $1,570,000,000 1
1
42.5%
$21,000,000 1 81.0%
138
477
$23,800,000 1
$17,000,000 1 40.0%
13 Hulu LLC
14 Camping World Inc.
292
$61,600,000 1
$44,000,000
14 RealTruck.com
437
$28,500,000
$17,470,400
63.1%
15 Forever 21
320
$51,298,284 1
$36,800,000 1 39.4%
15 Dexclusive.com
442
$27,979,942
$17,182,944
62.8%
16 hhgregg Appliances Inc.
324
$50,000,200 1
$36,000,000 1 38.9%
457
$26,000,000
17 Boot Barn Inc.
338
$46,237,500 1
$34,250,000 1 35.0%
99
177
$320,000,000 1
$150,000,000 1
$16,200,000
$200,000,000
60.5%
60.0%
40.0%
$44,000,000
70.5%
$287,600,000 1 66.7%
86
$400,100,000
$300,000,000
33.4%
17 One Kings Lane
112
$263,100,000
$197,300,000
33.4%
19 Code42 Software
471
$24,750,000
20 JimmyJazz.com
396
$34,535,000
102
$306,950,000 1
$198,000,000 1 55.0%
424
$30,300,000 1
8 $4,150,000,000 1
31.5%
31.2%
21 Stage Stores Inc.
22 Macy’s Inc.
$26,270,000
$23,100,000
45
$915,000,000
$592,000,000
54.6%
319
$51,927,000
$34,383,000
51.0%
23 Tractor Supply Co.
297
30 $1,350,000,000
$895,100,000
50.8%
$59,230,333 1
24 Walmart.com
4 $10,030,000,000
25 Nordstrom Inc.
24 $1,690,000,000
1
21 Wayfair LLC
$3,168,000,000 1 31.0%
22 Pandora
$45,261,000 1 30.9%
23 Etsy Inc.
$95,037,800 1 57.8%
$15,700,000
$7,700,000,000 1 30.3%
24 CustomInk
156
$171,550,000
$115,000,000
49.2%
$1,300,000,000
25 AlevaStores.com
423
$30,333,682
$20,500,000
48.0%
30.0%
2013 25 fastest-growing retail chain sales $25,358,872,384
2013 25 fastest-growing web only sales $8,166,802,546
2012 25 fastest-growing retail chain sales $11,941,531,900
2012 25 fastest-growing web only sales $3,505,647,231
57.6%
51
Top 500 merchants’ fulfillment hubs
Top 500
E-commerce
rank
fulfillment centers
7 Netflix Inc.
58
1 Amazon.com Inc.
55
270 UnbeatableSale.com Inc.
12
11
130 Hudson's Bay Co.
11
429 SmartSign.com LLC
11
9
108 AutoZone Inc.
9
25 L Brands Inc.
8
39 Amway
8
219 Crocs Inc.
8
293 PropertyRoom.com Inc.
8
362 PetSmart Inc.
8
7
145 Dillard's Inc.
7
190 Brown Shoe Co.
7
235 Indigo Books & Music Inc.
7
262 The Sports Authority Inc.
7
7
315 Bose Corp.
7
405 1800Mattress.com
7
158 School Specialty
6
165 NBTY Inc.
6
223 Silver Star Brands
6
307 Guess? Inc.
6
355 SuperBiiz.com
6
363 Payless ShoeSource Inc.
6
5
75 Deluxe Corp.
5
5
5
182 GameFly Inc.
5
184 YOOX Group
5
222 Party City Corp.
5
263 Columbia Sportswear Co.
5
274 eCampus.com
5
291 The Discovery Channel Store Inc.
5
5
336 Mattress USA Inc.
5
5
17 Newegg Inc.
4
23 Kohl's Corp.
4
26 HSN Inc.
4
33 Vistaprint NV
4
41 Neiman Marcus
4
42 Fanatics Inc.
4
51 Cabela's Inc.
4
53 Foot Locker Inc.
4
4
4
114 Chegg Inc.
4
4
124 AAFES
4
127 Coastal Contacts Inc.
4
4
171 Mason Companies Inc.
4
205 Fossil Inc.
4
268 Ashford.com
4
284 Rooms To Go Inc.
4
314 Meijer Inc.
4
379 Spreadshirt Inc.
4
386 Callaway Golf Interactive
4
499 123Stores.com
4
3
3
38 Saks Direct
3
3
73 PCM Inc.
3
85 Coach Inc.
3
3
117 CafePress.com
3
3
133 Nutrisystem Inc.
3
52
2013 web sales
$4,375,000,000
$67,855,000,000 1
$70,625,000
$618,000,000 1
$214,000,000 1
$30,000,000
$387,000,000 1
$288,800,000
$1,630,000,000 1
$1,070,000,000 1
$100,902,000
$61,525,000 1
$41,181,000 1
$220,000,000 1
$185,150,000 1
$133,797,000 1
$89,200,000
$75,677,890 1
$59,230,333 1
$52,997,175 1
$33,102,563 1
$170,850,000
$162,348,990
$99,900,000 1
$55,513,700 1
$43,055,040
$41,000,000 1
$538,500,000
$475,000,000 1
$400,100,000
$185,700,000
$140,360,000 1
$138,970,000
$100,000,000
$75,203,100 1
$69,440,000 1
$61,698,000 1
$50,000,200 1
$46,600,000
$26,000,000
$2,730,000,000
$1,760,000,000
$1,582,866,000
$1,167,500,000
$1,030,000,000
$990,000,000 1
$778,891,000 1
$730,000,000 1
$650,000,000 1
$480,000,000 1
$255,600,000
$254,753,000
$233,000,000
$218,000,000
$184,347,200 1
$155,000,000 1
$113,065,200 1
$71,387,254
$63,844,550 1
$53,693,500 1
$37,590,000
$36,000,000 1
$21,389,220
$1,403,389,000 1
$1,304,000,000
$1,079,900,000 1
$527,900,000 1
$480,000,000 1
$401,500,000 1
$263,100,000
$245,856,000
$240,000,300 1
$207,483,095
Merchant type
Web Only
Web Only
Web Only
Manufacturer
Retail Chain
Web Only
Catalog/Call Center
Retail Chain
Retail Chain
Web Only
Manufacturer
Web Only
Retail Chain
Catalog/Call Center
Retail Chain
Manufacturer
Retail Chain
Retail Chain
Retail Chain
Manufacturer
Catalog/Call Center
Catalog/Call Center
Manufacturer
Catalog/Call Center
Manufacturer
Web Only
Retail Chain
Catalog/Call Center
Manufacturer
Retail Chain
Retail Chain
Web Only
Web Only
Retail Chain
Manufacturer
Web Only
Retail Chain
Retail Chain
Retail Chain
Web Only
Web Only
Retail Chain
Catalog/Call Center
Web Only
Retail Chain
Retail Chain
Catalog/Call Center
Retail Chain
Catalog/Call Center
Retail Chain
Web Only
Web Only
Retail Chain
Web Only
Manufacturer
Web Only
Manufacturer
Web Only
Retail Chain
Retail Chain
Web Only
Manufacturer
Web Only
Retail Chain
Web Only
Retail Chain
Retail Chain
Retail Chain
Manufacturer
Retail Chain
Web Only
Catalog/Call Center
Catalog/Call Center
Top 500
E-commerce
rank
fulfillment centers
151 National Football League
3
3
167 Potpourri Group Inc.
3
169 Beyond the Rack
3
175 JoS. A. Bank Clothiers Inc.
3
207 VitaminShoppe.com
3
240 Wolverine World Wide Inc.
3
279 Joann.com
3
281 Select Comfort Corp.
3
317 RadioShack Corp.
3
431 Garmin Ltd.
3
449 Vintage Tub & Bath
3
485 ReStockIt.com Inc.
3
24 Nordstrom Inc.
2
32 L.L. Bean Inc.
2
45 Wayfair LLC
2
2
50 Shutterfly Inc.
2
2
55 zulily Inc.
2
2
2
2
78 Blue Nile Inc.
2
82 Chico's FAS Inc.
2
2
91 Hayneedle Inc.
2
2
98 Bass Pro
2
2
104 Eddie Bauer LLC
2
105 FTD
2
109 Northern Tool
2
116 The Children's Place
2
119 Tiffany & Co.
2
2
2
128 Art.com Inc.
2
136 Zazzle Inc.
2
2
2
144 Harry and David Holdings Inc.
2
152 PetMed Express Inc.
2
154 Crutchfield Corp.
2
156 CustomInk
2
157 Tory Burch LLC
2
163 eBags Inc.
2
164 Boden USA
2
173 Focus Camera Inc.
2
181 Onlineshoes.com
2
187 The Orvis Co. Inc.
2
189 Lamps Plus Inc.
2
196 LifeWay Christian
2
199 Gander Direct Marketing Services LLC 2
209 B&H Photo-Video
2
210 Zale Corp.
2
214 iHerb Inc.
2
215 Hallmark Cards Inc.
2
216 Jomashop.com
2
217 DrJays.com
2
227 ULTA Beauty
2
228 Zumiez Inc.
2
236 The Buckle Inc.
2
245 Road Runner Sports Inc.
2
252 Hot Topic Inc.
2
2
254 American Greetings Corp.
2
255 TABcom
2
258 Bare Necessities
2
269 Moosejaw
2
275 New Balance
2
278 Hickory Farms Inc.
2
286 American Apparel Inc.
2
2013 web sales
$179,376,665 1
$164,100,000
$161,965,000
$160,000,000
$151,350,318 1
$112,823,516 1
$85,244,500 1
$67,562,500 1
$66,800,000
$52,010,116 1
$29,744,000 1
$27,201,292
$23,055,888
$1,690,000,000
$1,200,100,000 1
$915,000,000
$794,900,000 1
$783,642,000
$777,000,000
$695,709,000
$590,000,000 1
$560,000,000
$510,000,000 1
$450,008,000
$435,000,000 1
$382,744,000
$375,000,000 1
$370,000,000 1
$320,100,000 1
$306,950,000 1
$305,000,000 1
$300,000,000 1
$286,335,000
$246,100,000
$241,860,000
$239,000,000 1
$220,000,000 1
$216,000,000 1
$205,000,000 1
$192,600,000
$188,000,000 1
$185,595,100
$175,984,000
$175,000,000 1
$171,550,000
$171,000,000
$164,000,000 1
$162,667,500 1
$154,000,000
$141,000,000 1
$137,388,000 1
$134,500,000 1
$123,715,658
$119,125,125 1
$110,323,200 1
$109,000,000
$106,475,700 1
$105,950,250 1
$104,722,000
$101,535,120 1
$95,000,000 1
$94,250,000 1
$89,000,000
$82,078,980 1
$79,035,689 1
$79,000,000
$78,400,000 1
$78,400,000
$76,560,000 1
$71,040,000 1
$69,238,400 1
$67,758,600 1
$63,000,000 1
Merchant type
Web Only
Retail Chain
Catalog/Call Center
Web Only
Retail Chain
Retail Chain
Manufacturer
Retail Chain
Manufacturer
Retail Chain
Manufacturer
Web Only
Web Only
Retail Chain
Catalog/Call Center
Web Only
Retail Chain
Web Only
Retail Chain
Web Only
Retail Chain
Catalog/Call Center
Retail Chain
Web Only
Retail Chain
Web Only
Web Only
Catalog/Call Center
Retail Chain
Web Only
Retail Chain
Web Only
Catalog/Call Center
Retail Chain
Manufacturer
Retail Chain
Manufacturer
Web Only
Web Only
Retail Chain
Catalog/Call Center
Catalog/Call Center
Catalog/Call Center
Catalog/Call Center
Web Only
Manufacturer
Web Only
Catalog/Call Center
Retail Chain
Web Only
Catalog/Call Center
Retail Chain
Catalog/Call Center
Catalog/Call Center
Retail Chain
Retail Chain
Web Only
Manufacturer
Web Only
Web Only
Retail Chain
Manufacturer
Retail Chain
Catalog/Call Center
Retail Chain
Catalog/Call Center
Manufacturer
Web Only
Web Only
Retail Chain
Manufacturer
Retail Chain
Manufacturer
1. Internet Retailer estimate Source: Internet Retailer 2014 Top 500 Guide, company reports.
Top 500
E-commerce
rank
fulfillment centers
288 Better World Books
2
2
305 Sam Ash Music Corp.
2
312 Bealls Inc.
2
316 LumberLiquidators.com
2
318 Destination Maternity Corp.
2
2
2
341 Sonic Electronix
2
342 Alex and Ani LLC
2
348 V2Cigs.com
2
351 Tech for Less LLC
2
2
367 PetFlow.com
2
371 Nebraska Furniture Mart
2
377 SwimOutlet.com
2
378 GlassesUSA.com
2
381 dELiA*s Inc.
2
387 BuyAutoParts.com
2
394 Rugs Direct
2
408 West Marine Products
2
409 Tumi Inc.
2
411 47St. Photo
2
2
456 ID Wholesaler
2
500 DVF.com
2
44 Groupon Goods
1
59 Gilt Groupe
1
76 Follett Higher Education Group
1
80 FreshDirect LLC
1
81 RueLaLa.com
1
94 Ann Inc.
1
96 Express Inc.
1
99 One Kings Lane
1
1
101 TJX Cos. Inc.
1
106 ShopHQ
1
113 Nasty Gal Inc.
1
118 JustFab Inc.
1
121 DSW Inc.
1
129 MLB Advanced Media
1
131 Carter's Inc.
1
134 Karmaloop.com
1
1
137 Beachbody LLC
1
141 1 Sale A Day LLC
1
1
149 Abt Electronics Inc.
1
150 ideeli Inc.
1
159 FragranceNet.com Inc.
1
161 OpticsPlanet Inc.
1
170 The Talbots Inc.
1
174 Coldwater Creek Inc.
1
178 ModCloth Inc.
1
1
180 Monoprice Inc.
1
185 ThinkGeek Inc.
1
192 Sweetwater
1
193 CD Listening Bar Inc.
1
1
1
198 Power Equipment Direct Inc.
1
203 Brookstone Inc.
1
204 Benchmark Brands Inc.
1
206 PersonalizationMall.com
1
208 Stroll LLC
1
213 Ross-Simons Inc.
1
218 Bluefly Inc.
1
225 Alibris Inc.
1
229 New York & Co. Inc.
1
231 Golfsmith International Holdings Inc. 1
237 LD Products
1
239 Instawares Holding Co. LLC
1
241 The Limited
1
244 Replacements Ltd.
1
248 Turn5 Inc.
1
2013 web sales
$62,600,000
$61,600,000 1
$55,994,328 1
$54,300,000
$52,085,280 1
$51,950,400 1
$47,150,000 1
$46,779,390 1
$46,000,000 1
$45,727,740
$44,381,195
$43,972,760 1
$41,998,991
$40,000,000 1
$39,200,000 1
$38,000,000 1
$37,615,000 1
$37,168,000 1
$35,914,763
$35,000,000 1
$32,659,200 1
$32,608,000
$32,500,000
$30,898,313
$26,030,290 1
$21,375,000 1
$919,001,000
$600,000,000 1
$470,000,000 1
$450,000,000 1
$440,000,000 1
$360,000,000 1
$342,000,000
$320,000,000 1
$315,000,000 1
$310,000,000 1
$297,186,896
$256,000,000 1
$245,000,000
$240,000,200 1
$215,000,000 1
$211,000,000
$206,000,927
$205,000,000 1
$198,000,000 1
$190,000,000 1
$182,000,000
$180,000,000 1
$180,000,000 1
$170,000,000
$165,999,560
$160,000,000 1
$152,700,000
$148,000,000 1
$145,635,840 1
$144,900,000
$138,300,000
$129,000,000 1
$128,768,690 1
$127,000,000 1
$126,819,840 1
$120,000,000
$114,764,050 1
$113,591,000
$113,058,547 1
$110,500,000 1
$106,540,695 1
$101,041,237 1
$96,000,000 1
$93,900,000 1
$91,125,559 1
$87,648,446 1
$86,000,000
$85,000,000
$82,194,177 1
$80,000,000 1
Merchant type
Web Only
Retail Chain
Retail Chain
Retail Chain
Retail Chain
Retail Chain
Catalog/Call Center
Catalog/Call Center
Web Only
Manufacturer
Manufacturer
Web Only
Retail Chain
Web Only
Retail Chain
Web Only
Web Only
Retail Chain
Web Only
Retail Chain
Retail Chain
Manufacturer
Retail Chain
Catalog/Call Center
Web Only
Manufacturer
Web Only
Web Only
Retail Chain
Web Only
Web Only
Retail Chain
Retail Chain
Web Only
Web Only
Retail Chain
Catalog/Call Center
Web Only
Web Only
Retail Chain
Web Only
Manufacturer
Web Only
Catalog/Call Center
Web Only
Web Only
Retail Chain
Retail Chain
Web Only
Web Only
Web Only
Retail Chain
Retail Chain
Web Only
Catalog/Call Center
Web Only
Web Only
Catalog/Call Center
Web Only
Manufacturer
Catalog/Call Center
Web Only
Retail Chain
Catalog/Call Center
Web Only
Web Only
Retail Chain
Web Only
Web Only
Retail Chain
Retail Chain
Web Only
Web Only
Retail Chain
Catalog/Call Center
Retail Chain
1. Internet Retailer estimate Source: Internet Retailer 2014 Top 500 Guide, company reports.
Top 500
E-commerce
rank
fulfillment centers
249 SmartPak Equine LLC
1
250 AmeriMark Direct LLC
1
256 CPO Commerce Inc.
1
259 The Great Courses
1
264 JackThreads.com
1
265 Destination XL Group Inc.
1
266 Sundance Catalog Co.
1
271 Lakeshore Learning
1
273 Hanna Andersson Corp.
1
277 BJ's Wholesale Club
1
283 Living Direct Inc.
1
285 Tilly's Inc.
1
287 Team Express
1
296 Vermont Teddy Bear Co.
1
299 Godiva Chocolatier Inc.
1
300 The Container Store Inc.
1
306 Pacific Sunwear
1
310 Boscov's Department Store LLC
1
311 AMI Clubwear
1
323 Bidz.com Inc.
1
327 Things Remembered Inc.
1
328 eForCity Corp.
1
329 A/X Armani Exchange
1
330 BikeBandit.com
1
332 AC Lens
1
337 BabyAge.com Inc.
1
339 Sheplers Inc.
1
1
343 Christopher & Banks
1
345 The Gymboree Corp.
1
346 Ice.com
1
349 Lafayette 148 New York
1
350 MovieMars.com
1
352 Levenger Co.
1
353 Folica Inc.
1
358 Rock Bottom Golf
1
360 Dover Saddlery Inc.
1
361 Threadless.com
1
364 Gaiam Inc.
1
365 Myotcstore.com
1
366 King Arthur Flour Co. Inc.
1
370 National Trade Supply
1
374 Diamond Nexus
1
1
383 David's Bridal Inc.
1
384 Body Central Corp.
1
389 iStores Inc.
1
390 Sheet Music Plus LLC
1
395 JJBuckley.com
1
396 JimmyJazz.com
1
397 The Yankee Candle Co. Inc.
1
410 bebe stores Inc.
1
412 HRM USA Inc.
1
413 Lakeside Collection
1
416 The Wet Seal Inc.
1
421 Parts Express
1
423 AlevaStores.com
1
425 Online Stores Inc.
1
426 BlissWorld LLC
1
428 InterWorld Highway LLC
1
433 Paul Fredrick
1
1
441 SparkFun Electronics
1
442 Dexclusive.com
1
447 Net Direct Merchants
1
455 Discount Ramps.com LLC
1
465 Jeffers Inc.
1
468 BTO Sports
1
472 Frederick's of Hollywood Inc.
1
474 Fat Brain Toys
1
479 DoMyOwnPestControl.com
1
484 Musicnotes Inc.
1
487 Tool King LLC
1
488 Artbeads.com
1
1
498 Heels.com
1
2013 web sales
$79,994,026
$79,842,251 1
$78,000,000
$76,345,407 1
$75,000,000
$74,400,000 1
$72,576,000 1
$70,400,000 1
$69,513,660 1
$67,863,400 1
$65,000,000 1
$63,600,000 1
$62,987,760 1
$59,266,200 1
$57,797,334 1
$57,363,960 1
$55,860,000 1
$54,880,000 1
$54,720,000 1
$50,000,300 1
$49,400,000
$48,950,000 1
$48,477,420 1
$47,786,260 1
$47,424,000 1
$46,502,200 1
$46,146,240 1
$46,078,106 1
$45,671,955 1
$45,313,594 1
$45,000,100 1
$44,300,000
$44,000,000
$43,769,250 1
$43,314,075 1
$42,676,037 1
$41,502,602
$41,400,000 1
$40,679,465 1
$40,144,521
$40,068,000 1
$39,259,400
$38,836,000
$38,432,500 1
$36,275,040 1
$36,265,320 1
$35,599,200 1
$35,327,772 1
$34,712,739 1
$34,535,000
$34,500,000 1
$32,583,465 1
$32,000,000
$31,995,600 1
$31,806,000 1
$30,607,500
$30,333,682
$30,181,835
$30,098,250 1
$30,000,000 1
$28,710,000
$28,343,920 1
$28,000,000
$27,979,942
$27,300,000
$26,500,000
$25,159,579
$25,000,000
$24,750,000 1
$24,472,000 1
$23,700,000
$23,309,100 1
$23,000,000
$22,932,000 1
$22,052,019
$21,635,220 1
Merchant type
Web Only
Catalog/Call Center
Web Only
Catalog/Call Center
Web Only
Retail Chain
Catalog/Call Center
Retail Chain
Catalog/Call Center
Retail Chain
Web Only
Retail Chain
Catalog/Call Center
Catalog/Call Center
Manufacturer
Retail Chain
Retail Chain
Retail Chain
Web Only
Web Only
Retail Chain
Web Only
Manufacturer
Web Only
Web Only
Web Only
Retail Chain
Manufacturer
Retail Chain
Retail Chain
Web Only
Catalog/Call Center
Web Only
Catalog/Call Center
Web Only
Web Only
Retail Chain
Web Only
Catalog/Call Center
Web Only
Manufacturer
Web Only
Web Only
Manufacturer
Retail Chain
Retail Chain
Web Only
Web Only
Web Only
Retail Chain
Manufacturer
Retail Chain
Web Only
Catalog/Call Center
Retail Chain
Retail Chain
Web Only
Web Only
Retail Chain
Web Only
Web Only
Catalog/Call Center
Web Only
Web Only
Web Only
Web Only
Catalog/Call Center
Web Only
Catalog/Call Center
Retail Chain
Web Only
Web Only
Web Only
Web Only
Web Only
Web Only
53
Merchandise return rate
Top 500
Rank
Return
rate
2013 web sales
491 e.l.f. Cosmetics
0.00%
$22,500,000
Merchant type
Category
Consumer Brand Manufacturer
Health/Beauty
0.01%
$23,700,000
Web Only
0.01%
$45,727,740
Jewelry
331 Stacks and Stacks
0.05%
$47,750,000 1
Catalog/Call Center
0.14%
$26,000,000
Web Only
Food/Drug
261 Comp-U-Plus
0.20%
$76,000,000
Web Only
0.25%
$123,715,658
Catalog/Call Center
Books/Music/Video
348 V2Cigs.com
0.30%
$44,381,195
0.44%
$62,600,000
Web Only
Books/Music/Video
385 GiftCard.com
0.50%
$36,079,598 1
Web Only
Flowers/Gifts
0.50%
$30,000,000
Web Only
Specialty
0.87%
$28,000,000
Web Only
0.90%
$382,744,000
Web Only
Health/Beauty
1
Web Only
Books/Music/Video
Web Only
Mass Merchant
Retail Chain
Sporting Goods
0.90%
$128,768,690
0.90%
$113,058,547 1
238 Monkey Sports Inc.
0.90%
$86,726,752 1
0.90%
$54,230,000
0.90%
$37,590,000
0.90%
$28,343,920 1
Catalog/Call Center
Specialty
355 SuperBiiz.com
0.95%
$43,055,040
Web Only
1.00%
$175,984,000
Catalog/Call Center
Specialty
1
Web Only
Web Only
Apparel/Accessories
202 Blinds.com
1.00%
$115,000,000
Web Only
322 ShoppersChoice.com LLC
1.00%
$50,818,923
Web Only
Mass Merchant
1.00%
$49,400,000
Retail Chain
Flowers/Gifts
1
411 47St. Photo
1.00%
$32,500,000
Retail Chain
1.20%
$23,700,000
Web Only
1.40%
$22,052,019
Web Only
1.50%
$649,917,345
Web Only
Mass Merchant
57 Market America
1.50%
$61,600,000 1
Retail Chain
Sporting Goods
373 PureFormulas.com
1.50%
$39,000,000
Web Only
Health/Beauty
421 Parts Express
1.70%
$30,607,500
2.00%
$350,000,000
2.00%
$76,345,407 1
Retail Chain
Web Only
Mass Merchant
Catalog/Call Center
Books/Music/Video
365 Myotcstore.com
2.00%
$40,144,521
Web Only
Food/Drug
409 Tumi Inc.
2.00%
$32,608,000
Specialty
124 AAFES
2.30%
$233,000,000
Retail Chain
Mass Merchant
1
2.40%
$240,000,300
Catalog/Call Center
Toys/Hobbies
2.40%
$205,000,000 1
Catalog/Call Center
Specialty
153 Shoplet.com
2.40%
$175,300,000 1
Web Only
Office Supplies
2.50%
$460,000,000
Retail Chain
77 Crate and Barrel
2.50%
$39,259,400
Web Only
378 GlassesUSA.com
2.87%
$37,615,000 1
Web Only
Apparel/Accessories
2.90%
$61,698,000 1
Retail Chain
Specialty
2.99%
$41,998,991
Retail Chain
Toys/Hobbies
3.00%
$89,200,000
Retail Chain
Books/Music/Video
3.00%
$86,000,000
Web Only
Specialty
54
Top 500
Rank
Return
rate
2013 web sales
Merchant type
Category
350 MovieMars.com
3.00%
$44,000,000
Web Only
Books/Music/Video
3.00%
$35,914,763
Web Only
442 Dexclusive.com
3.00%
$27,979,942
Web Only
Jewelry
3.00%
$26,500,000
Web Only
3.10%
$70,625,000
3.30%
$377,277,120
Web Only
Mass Merchant
Catalog/Call Center
109 Northern Tool
3.50%
$286,335,000
Catalog/Call Center
3.50%
$207,483,095
Catalog/Call Center
Food/Drug
3.50%
$165,999,560
Web Only
Sporting Goods
4.00%
$246,100,000
Retail Chain
Apparel/Accessories
247 SkyMall Inc.
4.00%
Catalog/Call Center
Mass Merchant
$80,000,000 1
396 JimmyJazz.com
4.00%
$34,535,000
Retail Chain
Apparel/Accessories
255 TABcom
4.20%
$78,400,000
Web Only
Specialty
499 123Stores.com
4.20%
$21,389,220
Web Only
Flowers/Gifts
356 Fathead LLC
4.30%
$42,997,500
Web Only
Specialty
45 Wayfair LLC
4.50%
$915,000,000
Web Only
4.53%
$182,000,000
Retail Chain
Apparel/Accessories
189 Lamps Plus Inc.
5.00%
$134,500,000 1
Retail Chain
1
216 Jomashop.com
5.00%
$104,722,000
Web Only
Jewelry
423 AlevaStores.com
5.00%
$30,333,682
Web Only
Health/Beauty
5.00%
$30,181,835
Web Only
Mass Merchant
487 Tool King LLC
5.00%
$23,000,000
Web Only
6.00%
$240,000,000 1
Apparel/Accessories
$206,000,927
Web Only
Apparel/Accessories
Web Only
Books/Music/Video
Retail Chain
Apparel/Accessories
134 Karmaloop.com
6.00%
225 Alibris Inc.
6.00%
$96,000,000 1
6.50%
$151,350,318 1
437 RealTruck.com
7.10%
$28,500,000
Web Only
7.20%
$27,201,292
Web Only
268 Ashford.com
7.40%
$71,387,254
Web Only
Jewelry
169 Beyond the Rack
8.00%
$160,000,000
Web Only
Apparel/Accessories
163 eBags Inc.
9.00%
$164,000,000 1
Web Only
Apparel/Accessories
469 Cat5 Commerce
9.00%
$25,000,000
Web Only
Sporting Goods
312 Bealls Inc.
9.20%
$54,300,000
Retail Chain
Mass Merchant
10.00%
$777,000,000
Retail Chain
Apparel/Accessories
210 Zale Corp.
10.00%
$109,000,000
Retail Chain
Jewelry
394 Rugs Direct
10.76%
$35,000,000 1
Retail Chain
12.00%
$54,880,000 1
Retail Chain
Mass Merchant
14.00%
$63,000,000 1
Apparel/Accessories
15.00%
$169,500,000
Apparel/Accessories
15.00%
$106,540,695 1
Retail Chain
Jewelry
Catalog/Call Center
Mass Merchant
Retail Chain
Apparel/Accessories
Web Only
Apparel/Accessories
26 HSN Inc.
18.00%
$1,582,866,000
20.00%
$93,900,000 1
21.40%
$315,000,000
121 DSW Inc.
22.00%
$240,000,200 1
Retail Chain
Apparel/Accessories
157 Tory Burch LLC
22.00%
$171,000,000
Apparel/Accessories
1
106 ShopHQ
22.60%
$297,186,896
Catalog/Call Center
Mass Merchant
26.00%
$152,700,000
Retail Chain
Apparel/Accessories
28.00%
$44,300,000
Catalog/Call Center
Apparel/Accessories
Median return rate
3.00%
55
Most Liked
Top 50 e-retailers ranked by Facebook Likes
Retailer
Top 500 rank Number of Likes
1 Starbucks Corp.
444
36,217,993
2 Walmart.com
4
34,507,404
3 L Brands Inc.
25
24,167,493
4 Amazon.com Inc.
1
23,160,498
5 Target Corp.
18
22,722,251
340
21,107,112
18,549,379
7 The Discovery Channel Store Inc. 291
8 Burberry Ltd.
357
16,914,906
9 Nike Inc.
64
16,614,113
10 adidas America Inc.
230
15,439,353
11 Macy’s Inc.
8
14,054,048
12 Kohl's Corp.
23
10,883,587
13 Apple Inc.
2
10,492,933
123
9,898,910
15 American Eagle Outfitters Inc. 66
9,526,278
16 Forever 21
320
8,861,150
52
8,404,833
49
8,068,654
58
7,398,937
146
7,201,081
15
6,932,996
22 Dell Inc.
10
6,781,709
23 Pandora
319
6,470,834
24 GameStop Corp.
54
5,891,264
25 Hugo Boss
280
5,856,334
26 Tiffany & Co.
119
5,783,006
27 Guess Inc.
307
5,663,355
28 Gap Inc.
19
5,662,722
29 Sephora USA Inc.
139
5,638,657
30 Hot Topic Inc.
252
5,467,459
31 Foot Locker Inc.
53
5,467,419
32 Netflix Inc.
7
5,151,669
33 Coach Inc.
85
5,024,189
34 L'Oréal Group
289
4,977,279
20
4,774,841
37
4,602,503
37 Express Inc.
96
4,480,362
375
4,260,305
39 Walgreen Co.
43
4,032,915
40 Toys 'R' Us Inc.
34
4,014,691
41 Microsoft Corp.
92
3,945,374
95
3,832,146
43 VF Corp.
110
3,576,012
44 bebe stores Inc.
410
3,472,813
45 IKEA.com
243
3,411,473
5
3,231,553
47 PETCO Animal Supplies Inc. 257
3,007,773
48 Cabela's Inc.
51
2,974,573
49 Bass Pro
98
2,953,288
50 JustFab Inc.
118
2,932,605
Total Likes for Top 50 on Facebook
464,463,032
Total Likes for Top 500
655,636,473
Top 50 share of total Top 500 Likes
70.8%
56
Social media marketing provider
NA
In-house, Kenshoo
In-house
Kenshoo, Shoutlet
Kenshoo
NA
ShopSocially
NA
NA
Poptent
Skava
Triggit
NA
Nanigans
NA
NA
Salesforce Marketing Cloud
NA
In-house
NA
Kenshoo
Gigya, Poptent
In-house
NA
NA
NA
Olapic
AKQA, Booyah Advertising, Nanigans, Skava
Nanigans, Triggit
Context Optional
NA
NA
NA
Sociable Labs
Bazaarvoice, Buddy Media, Revision 3, Rey Interactive, This Moment
EVB, Victors & Spoils
NA
NA
Poptent
8thBridge, Kenshoo
NA
In-house, Sociable Labs
NA
Olapic
NA
In-house, Kenshoo, Skava, Triggit
Context Optional, Poptent
NA
NA
In-house
Merchant type
Retail Chain
Retail Chain
Retail Chain
Web Only
Retail Chain
Manufacturer
Retail Chain
Manufacturer
Manufacturer
Manufacturer
Retail Chain
Retail Chain
Manufacturer
Retail Chain
Retail Chain
Retail Chain
Retail Chain
Catalog/Call Center
Manufacturer
Manufacturer
Retail Chain
Manufacturer
Web Only
Retail Chain
Manufacturer
Manufacturer
Manufacturer
Retail Chain
Retail Chain
Retail Chain
Retail Chain
Web Only
Manufacturer
Manufacturer
Manufacturer
Retail Chain
Retail Chain
Manufacturer
Retail Chain
Retail Chain
Manufacturer
Web Only
Manufacturer
Retail Chain
Retail Chain
Retail Chain
Retail Chain
Catalog/Call Center
Retail Chain
Web Only
Category
Food/Drug
Mass Merchant
Apparel/Accessories
Mass Merchant
Mass Merchant
Apparel/Accessories
Specialty
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Mass Merchant
Mass Merchant
Books/Music/Video
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Apparel/Accessories
Health/Beauty
Apparel/Accessories
Toys/Hobbies
Books/Music/Video
Toys/Hobbies
Apparel/Accessories
Jewelry
Apparel/Accessories
Apparel/Accessories
Health/Beauty
Apparel/Accessories
Apparel/Accessories
Books/Music/Video
Apparel/Accessories
Health/Beauty
Mass Merchant
Apparel/Accessories
Food/Drug
Toys/Hobbies
Mass Merchant
Apparel/Accessories
Apparel/Accessories
Housewares/Home
Mass Merchant
Specialty
Sporting Goods
Sporting Goods
Apparel/Accessories
Source: Internet Retailer 2014 Top 500 Guide. Facebook data gathered Feb. through March 2014.
Big search spenders
Top 50 e-retailers ranked by monthly paid search spending
Top 500
Retailer
rank
1 Amazon.com Inc.
1
2 Google Play
27
16
36
5 Walmart.com
4
37
7 Vistaprint NV
33
8 Best Buy Co. Inc.
15
5
10 Apple Inc.
2
35
12 Macy’s Inc.
8
65
14 Target Corp.
18
15 Dell Inc.
10
31
17 FTD
105
18 Kohl’s Corp.
23
19 Staples Inc.
3
20 Blue Nile Inc.
78
21 Tire Rack Inc.
140
22 Office Depot Inc.
9
23 Nordstrom Inc.
24
24 Lamps Plus Inc.
189
70
26 Shutterfly Inc.
50
27 Walgreen Co.
43
28 LivingSocial Inc.
155
29 Wayfair LLC
45
13
69
32 zulily Inc.
55
33 Zazzle Inc.
136
34 OfficeMax Inc.
12
336
36 Symantec Corp.
22
316
38 PetSmart Inc.
362
115
40 Tempur-Pedic
226
40
42 CustomInk
156
43 Systemax Inc.
29
44 Cabela’s Inc.
51
45 Tiffany & Co.
119
46 Deluxe Corp.
75
47 Groupon Goods
44
48 SmoothFitness.com
417
49 Blinds.com
202
50 Hayneedle Inc.
91
Total for the Top 50 biggest paid search spenders
2013 monthly
avg. paid
search spend
$7,830,000
$5,340,000
$3,890,000
$2,730,000
$2,460,000
$2,380,000
$2,360,000
$2,290,000
$2,100,000
$1,900,000
$1,850,000
$1,660,000
$1,620,000
$1,540,000
$1,520,000
$1,490,000
$1,330,000
$1,310,000
$1,130,000
$1,050,000
$940,000
$900,000
$870,000
$800,000
$780,000
$770,000
$710,000
$690,000
$660,000
$640,000
$600,000
$590,000
$570,000
$560,000
$550,000
$540,000
$530,000
$530,000
$520,000
$510,000
$500,000
$484,000
$476,000
$469,000
$466,000
$461,000
$456,000
$438,000
$427,000
$421,000
$65,638,000
2012 monthly
avg. paid
search spend
$4,080,000
$2,450,000
$2,490,000
$2,260,000
$930,000
$2,180,000
$1,610,000
$1,270,000
$1,650,000
$1,290,000
$1,310,000
$1,370,000
$840,000
$1,250,000
$740,000
$600,000
$750,000
$560,000
$650,000
$950,000
$640,000
$840,000
$960,000
$580,000
$350,000
$500,000
$342,000
$620,000
$267,000
$510,000
$510,000
$234,000
$540,000
$441,000
$317,000
$329,000
$283,000
$407,000
$580,000
$464,000
$294,000
$269,000
$334,000
$296,000
$222,000
$296,000
$560,000
$203,000
$240,000
$154,000
$41,812,000
1. Internet Retailer estimate Source: Internet Retailer 2014 Top 500 Guide. Paid search data by ROI Revolution Inc.
Paid search
spending
growth
91.9%
118.0%
56.2%
20.8%
164.5%
9.2%
46.6%
80.3%
27.3%
47.3%
41.2%
21.2%
92.9%
23.2%
105.4%
148.3%
77.3%
133.9%
73.8%
10.5%
46.9%
7.1%
-9.4%
37.9%
122.9%
54.0%
107.6%
11.3%
147.2%
25.5%
17.6%
152.1%
5.6%
27.0%
73.5%
64.1%
87.3%
30.2%
-10.3%
9.9%
70.1%
79.9%
42.5%
58.4%
109.9%
55.7%
-18.6%
115.8%
77.9%
173.4%
57.0%
2013 web sales
$67,855,000,000 1
$1,570,000,000 1
$2,758,420,000
$1,100,000,000 1
$10,030,000,000 1
$1,080,000,000
$1,167,500,000
$3,040,000,000 1
$4,900,000,000 1
$18,300,000,000 1
$1,100,010,000 1
$4,150,000,000 1
$538,500,000
$2,300,000,000 1
$3,550,000,000 1
$1,304,000,000
$300,000,000 1
$1,760,000,000
$10,400,000,000
$450,008,000
$190,000,100 1
$4,100,000,000 1
$1,690,000,000
$134,500,000 1
$500,100,000 1
$783,642,000
$975,000,000 1
$173,000,000 1
$915,000,000
$3,100,000,000
$510,000,000 1
$695,709,000
$205,000,000 1
$3,200,000,000 1
$46,600,000
$1,855,920,000
$52,085,280 1
$41,181,000 1
$254,753,000
$95,940,405 1
$1,034,700,000
$171,550,000
$1,370,000,000 1
$778,891,000 1
$241,860,000
$475,000,000 1
$919,001,000
$31,795,050 1
$115,000,000 1
$375,000,000 1
$162,684,665,835
2012 web sales
$56,413,000,000 1
$600,000,000 1
$1,794,096,000
$757,500,000 1
$7,700,000,000 1
$1,020,000,000
$1,020,300,000
$2,540,000,000 1
$4,200,000,000 1
$14,760,000,000 1
$1,200,000,000 1
$3,168,000,000 1
$515,200,000
$1,930,000,000 1
$3,900,000,000 1
$1,099,000,000
$285,313,500 1
$1,430,000,000
$10,300,000,000
$400,035,000
$154,966,877 1
$4,060,000,000 1
$1,300,000,000
$116,500,000 1
$480,000,000 1
$640,600,000
$900,000,000 1
$200,000,800 1
$592,000,000
$2,700,000,000
$431,000,000 1
$331,240,000
$195,000,000 1
$3,200,000,000 1
$38,200,000
$1,809,440,000
$51,064,000 1
$39,220,000 1
$304,017,425
$94,990,500 1
$966,000,000
$115,000,000
$1,450,000,000 1
$744,720,000 1
$227,640,000
$436,655,000 1
$454,700,000
$30,281,000 1
$90,000,000
$350,000,000 1
$137,535,680,102
Web sales
growth
20.3%
161.7%
53.7%
45.2%
30.3%
5.9%
14.4%
19.7%
16.7%
24.0%
-8.3%
31.0%
4.5%
19.2%
-9.0%
18.7%
5.1%
23.1%
1.0%
12.5%
22.6%
1.0%
30.0%
15.5%
4.2%
22.3%
8.3%
-13.5%
54.6%
14.8%
18.3%
110.0%
5.1%
0.0%
22.0%
2.6%
2.0%
5.0%
-16.2%
1.0%
7.1%
49.2%
-5.5%
4.6%
6.2%
8.8%
102.1%
5.0%
27.8%
7.1%
18.3%
57
Personnel snapshot
Comparing total full-time e-commerce employees
Retailer
2 Staples Inc.
3 Vitacost.com Inc.
Top 500
rank
E-commerce
employees
2013
E-commerce
employees
2012
Growth
2013
web sales
2012
web sales
Growth
31
1,492
1,280
16.6%
$1,304,000,000
$1,099,000,000
18.7%
3
800
650
23.1%
$10,400,000,000
$10,300,000,000
1.0%
89
790
691
14.3%
$382,744,000
$331,000,000
1
$399,900,000
15.6%
1
10.0%
4 RueLaLa.com
81
625
633
-1.3%
$440,000,000
5 Art.com Inc.
128
600
600
0.0%
$216,000,000 1
$179,550,000 1
20.3%
6 Beyond the Rack
169
350
350
0.0%
$160,000,000
$144,600,000
10.7%
13
300
NA
NA
$3,100,000,000
$2,700,000,000
8 OpticsPlanet Inc.
161
300
293
2.4%
$165,999,560
$122,200,572
1
9 Karmaloop.com
1
14.8%
35.8%
3.0%
134
288
NA
NA
$206,000,927
$200,000,900
10 Monoprice Inc.
180
275
250
10.0%
$144,900,000
$118,800,000
22.0%
11 Shoebuy.com Inc.
100
250
225
11.1%
$315,000,000 1
$285,600,000 1
10.3%
12 AAFES
124
220
NA
NA
$233,000,000
$243,300,000
-4.2%
13 SwimOutlet.com
377
125
100
25.0%
$38,000,000
1
$21,000,000
1
81.0%
14 BuyAutoParts.com
387
120
95
26.3%
$35,914,763
$27,468,848
30.7%
15 ThinkGeek Inc.
185
91
76
19.7%
$138,300,000
$118,900,000
16.3%
16 Shoplet.com
153
75
65
15.4%
$175,300,000 1
$158,700,000 1
10.5%
17 RealTruck.com
437
59
42
40.5%
$28,500,000
$17,470,400
63.1%
88
48
42
14.3%
$387,000,000
$560,000,000
62
43
30
43.3%
20 The Grommet
415
43
NA
NA
21 47St. Photo
411
37
22
22 Tool King LLC
487
32
23 Rugs Direct
394
480
1
$365,000,000
1
$426,000,000
6.0%
31.5%
$31,860,000 1
$27,000,000 1
18.0%
68.2%
$32,500,000
$30,578,520
6.3%
26
23.1%
$23,000,000
27
22
22.7%
$35,000,000
26
18
44.4%
$23,700,000
$32,000,000
1
$29,900,000
-28.1%
1
$11,300,000
17.1%
109.7%
25 Myotcstore.com
365
24
20
20.0%
$40,144,521
$32,851,429
22.2%
26 Bealls Inc.
312
22
20
10.0%
$54,300,000
$44,450,000
22.2%
27 BTO Sports
468
20
18
11.1%
$25,000,000
$23,900,757
4.6%
496
18
15
20.0%
$22,052,019
29 Heels.com
498
15
13
30 Comp-U-Plus
261
12
349
12
32 Diamond Nexus
374
10
$21,031,345
1
$17,531,173
4.9%
1
23.4%
15.4%
$21,635,220
NA
NA
$76,000,000
$75,000,000
1.3%
9
33.3%
$44,300,000
$41,120,000
7.7%
8
25.0%
$38,836,000
$40,880,000
1
$36,000,000
-5.0%
1
38.9%
324
9
8
12.5%
$50,000,200
34 Dexclusive.com
442
8
7
14.3%
$27,979,942
$17,182,944
62.8%
420
5
4
25.0%
$30,898,313
$25,795,418
19.8%
36 Paul Fredrick
433
4
4
0.0%
$28,710,000
$25,910,146
10.8%
37 Luggage Online
486
4
NA
NA
$23,000,000
$19,530,000 1
17.8%
38 Jeffers Inc.
465
3
3
0.0%
$25,159,579
$25,760,173
-2.3%
7,182
5,639
27.4%
Total
58
1. Internet Retailer estimate Source: Internet Retailer 2014 Top 500 Guide. Based on data supplied by 38 Top 500 retailers.
Key Data: The Top 500 web retailers ranked by principal market
The Top 500 web retailers
ranked by principal market
Each retail web site ranked in the Top 500 Guide has been
categorized by the principal merchandising market it serves
Rank in
Top 500
categoryrank
2012
Category rank in
2013 web sales
share category
Apparel/Accessories
Rank in
Top 500
categoryrank
2012
Category rank in
2013 web sales
share category
148
$182,000,000
0.59%
41
1 Gap Inc.
19
$2,260,000,000
7.27%
1
43 ideeli Inc.
150
$180,000,000 1
0.58%
42
2 Nordstrom Inc.
24
$1,690,000,000
5.43%
3
151
$179,376,665 1
0.58%
36
3 L Brands Inc.
25
$1,630,000,000
1
5.24%
2
45 CustomInk
156
$171,550,000
0.55%
57
4 L.L. Bean Inc.
32
$1,200,100,000 1
3.86%
4
46 Tory Burch LLC
157
$171,000,000
0.55%
58
5 Saks Direct
38
$1,079,900,000 1
3.47%
5
160
$169,500,000
0.55%
55
6 Neiman Marcus
41
$1,030,000,000
3.31%
6
48 eBags Inc.
163
$164,000,000 1
0.53%
40
7 Fanatics Inc.
42
$990,000,000 1
3.18%
7
49 Boden USA
164
$162,667,500 1
0.52%
47
48
$794,900,000
2.56%
9
50 Brooks Brothers
168
$161,280,000
0.52%
48
52
$777,000,000
2.50%
8
51 Beyond the Rack
169
$160,000,000
0.51%
43
10 Foot Locker Inc.
53
$730,000,000 1
2.35%
10
52 The Talbots Inc.
170
$160,000,000 1
0.51%
39
11 zulily Inc.
55
$695,709,000
2.24%
18
171
$155,000,000 1
0.50%
44
58
$618,000,000 1
1.99%
13
174
$152,700,000
0.49%
34
13 Gilt Groupe
59
$600,000,000 1
1.93%
11
175
$151,350,318 1
0.49%
61
60
$590,000,000
1.90%
12
56 Kate Spade
176
$150,001,000
1
0.48%
NA
62
$560,000,000
1.80%
15
177
$150,000,000 1
0.48%
67
16 Nike Inc.
64
$540,000,000
1.74%
16
58 ModCloth Inc.
178
$148,000,000 1
0.48%
110
66
$527,900,000 1
1.70%
14
59 Onlineshoes.com
181
$141,000,000 1
0.45%
50
18 RueLaLa.com
81
$440,000,000 1
1.42%
17
60 YOOX Group
184
$138,970,000
0.45%
62
19 Chico's FAS Inc.
82
$435,000,000 1
1.40%
19
61 Barneys New York Inc.
186
$138,258,900 1
0.44%
56
20 Coach Inc.
85
$401,500,000
1.29%
54
187
$137,388,000 1
0.44%
51
86
$400,100,000
1.29%
37
63 Brown Shoe Co.
190
$133,797,000 1
0.43%
49
22 Ann Inc.
94
$360,000,000 1
1.16%
20
191
$132,963,000
0.43%
133
23 Express Inc.
96
$342,000,000
0.41%
53
24 Shoebuy.com Inc.
25 TJX Cos. Inc.
1
1
1
1
1.10%
23
194
$127,000,000 1
100
$315,000,000
1
1.01%
22
200
$118,149,400
0.38%
60
101
$310,000,000 1
1.00%
25
204
$113,591,000
0.37%
59
102
$306,950,000 1
0.99%
21
68 Fossil Inc.
205
$113,065,200 1
0.36%
65
27 Eddie Bauer LLC
104
$305,000,000 1
0.98%
24
69 DrJays.com
217
$101,535,120 1
0.33%
68
28 VF Corp.
110
$280,000,000 1
0.90%
29
70 Bluefly Inc.
218
$101,041,237 1
0.32%
66
111
$277,000,000
0.89%
26
71 Crocs Inc.
219
$100,902,000
0.32%
63
112
$263,100,000
0.85%
33
72 Zumiez Inc.
228
$94,250,000 1
0.30%
76
31 Nasty Gal Inc.
113
$256,000,000 1
0.82%
52
229
$93,900,000 1
0.30%
83
116
$246,100,000
0.79%
28
230
$92,594,574 1
0.30%
70
33 JustFab Inc.
118
$245,000,000
0.79%
64
75 TOMS Shoes Inc.
233
$90,000,000 1
0.29%
NA
34 DSW Inc.
121
$240,000,200 1
0.77%
31
76 The Buckle Inc.
236
$89,000,000
0.29%
71
122
$240,000,000 1
0.77%
35
240
$85,244,500 1
0.27%
72
123
$239,000,000 1
0.77%
27
78 The Limited
241
$85,000,000
0.27%
120
126
$220,000,000 1
0.71%
38
245
$82,078,980 1
0.26%
73
129
$215,000,000 1
0.69%
30
250
$79,842,251 1
0.26%
75
39 Hudson's Bay Co.
130
$214,000,000 1
0.69%
46
81 Hot Topic Inc.
252
$79,035,689 1
0.25%
74
40 Carter's Inc.
131
$211,000,000
0.68%
45
82 Bare Necessities
258
$76,560,000
1
0.25%
79
41 Karmaloop.com
134
$206,000,927
0.66%
32
263
$75,203,100 1
0.24%
80
60
1
1
Source: Internet Retailer 2014 Top 500 Guide 1. Internet Retailer estimate
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
84 JackThreads.com
264
$75,000,000
0.24%
92
136 Luggage Online
486
$23,000,000
0.07%
135
265
$74,400,000 1
0.24%
78
137 Uniqlo Co. Ltd.
495
$22,064,076 1
0.07%
NA
266
$72,576,000
1
0.23%
77
138 Heels.com
498
$21,635,220
1
0.07%
2
273
$69,513,660 1
0.22%
81
139 DVF.com
500
$21,375,000 1
0.07%
81
88 New Balance
275
$69,238,400 1
0.22%
82
Total 2013 apparel/accessories sales $31,094,810,809
89 Hugo Boss
280
$67,500,000 1
0.22%
85
Total 2012 apparel/accessories sales $25,911,318,452
90 Bonobos
282
$65,000,000 1
0.21%
119
Growth 20.00%
91 Tilly's Inc.
285
$63,600,000 1
0.20%
87
Category share of 2013 Top 500 sales 12.17%
286
$63,000,000 1
0.20%
84
93 The Men's Wearhouse Inc.
294
$61,322,400 1
0.20%
88
94 Real Real Inc.
295
$60,000,000 1
0.19%
13
95 Pacific Sunwear
306
$55,860,000 1
0.18%
86
96 Guess? Inc.
307
$55,513,700 1
0.18%
89
2 AutoZone Inc.
108
$288,800,000
17.05%
2
97 AMI Clubwear
311
$54,720,000
1
0.18%
90
115
$254,753,000
15.04%
1
318
$51,950,400 1
0.17%
95
4 Tire Rack Inc.
140
$190,000,100 1 11.22%
3
99 Forever 21
320
$51,298,284 1
0.16%
104
5 Motorsport Aftermarket Group Inc.
166
$162,000,000 1
9.56%
4
329
$48,477,420 1
0.16%
91
6 O'Reilly Auto Parts
188
$134,657,959 1
7.95%
5
333
$47,150,000 1
0.15%
99
7 Turn5 Inc.
248
$80,000,000 1
4.72%
7
102 Boot Barn Inc.
338
$46,237,500
1
0.15%
108
8 RockAuto LLC
302
$56,899,162
3.36%
6
103 Sheplers Inc.
339
$46,146,240 1
0.15%
96
9 BuyAutoParts.com
387
$35,914,763
2.12%
11
340
$46,078,106 1
0.15%
117
10 National Automotive Parts Association 388
$35,759,639 1
2.11%
9
343
$45,671,955 1
0.15%
94
11 RealTruck.com
437
$28,500,000
1.68%
NA
106 Jockey International Inc.
344
$45,518,760 1
0.15%
97
455
$26,500,000
1.56%
12
345
$45,313,594
1
0.15%
100
Total 2013 automotive parts/accessories sales $1,693,784,622
108 Title Nine
347
$45,000,000 1
0.14%
101
Total 2012 automotive parts/accessories sales $1,500,720,262
349
$44,300,000
0.14%
98
110 National Hockey League
354
$43,156,800 1
0.14%
102
111 Burberry Ltd.
357
$42,750,000 1
0.14%
109
112 Threadless.com
361
$41,400,000
1
0.13%
105
363
$41,000,000 1
0.13%
103
376
$38,432,500 1
0.12%
116
1 Apple Inc.
2 $18,300,000,000 1 64.12%
115 GlassesUSA.com
378
$37,615,000 1
0.12%
122
2 Netflix Inc.
7
$4,375,000,000
15.33%
2
379
$37,590,000
0.12%
114
3 Google Play
27
$1,570,000,000 1
5.50%
NA
117 dELiA*s Inc.
381
$37,168,000 1
0.12%
69
28
$1,403,389,000 1
4.92%
3
118 David's Bridal Inc.
383
$36,275,040
1
0.12%
111
5 Hulu LLC
74
$479,400,000
1
1.68%
6
384
$36,265,320 1
0.12%
107
76
$470,000,000 1
1.65%
4
120 Spanx Inc.
392
$35,136,864 1
0.11%
115
7 Scholastic Inc.
97
$338,046,000
1.18%
5
121 Charlotte Russe Inc.
393
$35,090,000 1
0.11%
113
8 Chegg Inc.
114
$255,600,000
0.90%
7
122 JimmyJazz.com
396
$34,535,000
0.11%
123
9 School Specialty
158
$170,850,000
0.60%
9
123 PromGirl LLC
404
$33,120,000
1
0.11%
121
193
$128,768,690
0.45%
11
410
$32,583,465 1
0.10%
118
196
$123,715,658
0.43%
10
416
$31,806,000 1
0.10%
106
12 eMusic.com Inc.
220
$100,751,200 1
0.35%
13
420
$30,898,313
0.10%
127
13 Alibris Inc.
225
$96,000,000 1
0.34%
12
127 Paul Fredrick
433
$28,710,000
0.09%
125
235
$89,200,000
0.31%
14
128 NBA Media Ventures LLC
436
$28,600,220
1
0.09%
124
259
$76,345,407
1
0.27%
16
129 Aldo Group Inc.
443
$27,792,180 1
0.09%
128
16 eCampus.com
274
$69,440,000 1
0.24%
17
130 Planet Shoes
445
$27,536,952
0.09%
14
288
$62,600,000
0.22%
19
450
$27,200,000
0.09%
132
305
$55,994,328 1
0.20%
20
132 Reitmans
458
$25,982,880 1
0.08%
131
19 Pandora
319
$51,927,000
0.18%
23
133 Genesco Inc.
459
$25,800,000
1
0.08%
126
20 MovieMars.com
350
$44,000,000
0.15%
18
134 LeatherUp.com
466
$25,100,000 1
0.08%
129
21 Textbooks.com
369
$39,500,000 1
0.14%
22
135 Frederick's of Hollywood Inc.
472
$24,750,000 1
0.08%
112
22 YesAsia Holdings Ltd.
382
$36,700,000
0.13%
21
87
$400,000,000 1 23.62%
1
10
Growth 12.86%
Books/Music/Video
1
1
61
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
390
$35,327,772 1
0.12%
24
38 Smarthome Inc.
406
$33,000,220 1
0.14%
38
24 CPA2Biz Inc.
463
$25,270,418 1
0.09%
26
39 47St. Photo
411
$32,500,000
0.14%
37
25 Powell's Books Inc.
464
$25,200,105 1
0.09%
28
40 International Software
419
$31,000,000 1
0.13%
39
467
$25,056,000
1
0.09%
31
41 Parts Express
421
$30,607,500
0.13%
40
27 Austin Bazaar
475
$24,412,200 1
0.09%
30
428
$30,000,000 1
0.13%
32
28 Books-A-Million Inc.
476
$24,000,000 1
0.08%
27
43 Garmin Ltd.
431
$29,744,000 1
0.13%
41
29 Musicnotes Inc.
484
$23,309,100 1
0.08%
32
44 Super Warehouse
438
$28,500,000 1
0.12%
42
30 Biblio Inc.
492
$22,437,450 1
0.08%
29
441
$28,000,000
0.12%
43
Total 2013 books/music/video sales $28,542,240,328
46 SpaceBound Inc.
452
$27,000,000 1
0.11%
44
Total 2012 books/music/video sales $22,881,389,049
480
$23,700,000
0.10%
15
48 ShopJimmy.com LLC
493
$22,355,213 1
0.09%
NA
Growth 24.74%
Total 2013 computers/electronics sales $23,622,320,509
Total 2012 computers/electronics sales $23,078,139,596
Growth 2.36%
1 Dell Inc.
10
$3,550,000,000 1 15.03%
1
2 CDW Corp.
11
$3,390,000,000 1 14.35%
3
3 Best Buy Co. Inc.
15
$3,040,000,000 1 12.87%
2
4 Newegg Inc.
17
$2,730,000,000
11.56%
4
36.88%
1
20
$2,100,000,000 1
8.89%
5
2 FTD
105
$300,000,000 1 20.54%
2
6 Symantec Corp.
22
$1,855,920,000
7.86%
6
167
$161,965,000
11.09%
3
7 Systemax Inc.
29
$1,370,000,000 1
5.80%
8
215
$105,950,250 1
7.26%
4
35
$1,100,010,000 1
4.66%
7
254
$78,400,000 1
5.37%
5
1
1
Flowers/Gifts
65
$538,500,000
47
$795,000,000
3.37%
9
296
$59,266,200
4.06%
6
70
$500,100,000 1
2.12%
NA
7 Minted.com
325
$49,500,100 1
3.39%
7
11 PCM Inc.
73
$480,000,000 1
2.03%
10
327
$49,400,000
3.38%
8
12 Microsoft Corp.
92
$370,010,000 1
1.57%
11
9 GiftCard.com
385
$36,079,598 1
2.47%
10
13 Allied Electronics
147
$183,000,000 1
0.77%
12
397
$34,500,000 1
2.36%
9
149
$180,000,000
1
0.76%
14
11 GiftTree.com
462
$25,310,736
154
$175,000,000 1
0.74%
13
12 123Stores.com
499
$21,389,220
173
$154,000,000
0.65%
15
Total 2013 flowers/gifts sales $1,460,261,104
17 Monoprice Inc.
180
$144,900,000
0.61%
NA
Total 2012 flowers/gifts sales $1,368,583,396
18 Crucial Technology
201
$115,238,095 1
0.49%
16
Growth 6.70%
19 B&H Photo-Video
209
$110,323,200 1
0.47%
17
20 Panasonic Corp. of North America
224
$97,075,125 1
0.41%
18
21 Comp-U-Plus
261
$76,000,000
0.32%
19
22 OneCall.com
276
$68,700,000 1
0.29%
20
23 Frys.com
298
$58,968,000 1
0.25%
21
1 Walgreen Co.
43
$975,000,000 1 18.92%
1
24 Softchoice Corp.
304
$56,738,355 1
0.24%
22
2 Peapod LLC
61
$585,000,000 1 11.35%
2
25 UniqueSquared.com
308
$55,200,000
1
0.23%
25
3 Weight Watchers International Inc.
68
$522,200,000
10.14%
3
26 Bose Corp.
315
$52,997,175 1
0.22%
24
4 FreshDirect LLC
80
$450,000,000 1
8.73%
4
27 RadioShack Corp.
317
$52,010,116 1
0.22%
23
88
$387,000,000 1
7.51%
5
324
$50,000,200 1
0.21%
45
103
$305,000,000 1
5.92%
6
29 pcRUSH.com
326
$49,500,000
0.21%
30
7 Edible Arrangements
107
$290,000,000 1
5.63%
7
30 eForCity Corp.
328
$48,950,000
1
0.21%
26
125
$220,000,000
1
4.27%
9
31 Softmart
334
$46,786,257 1
0.20%
29
9 Safeway Inc.
132
$210,000,000 1
4.08%
10
32 Sonic Electronix
341
$46,000,000 1
0.19%
27
10 Nutrisystem Inc.
133
$207,483,095
4.03%
8
33 V2Cigs.com
348
$44,381,195
0.19%
31
142
$188,000,000 1
3.65%
13
351
$43,972,760 1
0.19%
28
144
$185,595,100
3.60%
12
35 SuperBiiz.com
355
$43,055,040
0.18%
34
13 NBTY Inc.
165
$162,348,990
3.15%
11
375
$38,447,528 1
0.16%
35
14 Wine.com Inc.
242
$84,000,000 1
1.63%
14
37 Directron.com
401
$33,630,530 1
0.14%
36
278
$67,758,600 1
1.32%
15
62
1
1.73%
11
1.46%
NA
Food/Drug
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
299
$57,797,334 1
1.12%
16
143
$185,700,000
3.77%
9
17 Myotcstore.com
365
$40,144,521
0.78%
18
159
$170,000,000
3.45%
10
366
$40,068,000 1
0.78%
17
207
$112,823,516 1
2.29%
11
19 JJBuckley.com
395
$34,712,739
1
0.67%
19
12 iHerb Inc.
214
$106,475,700 1
2.16%
12
20 K&L Wine Merchants
407
$33,000,000 1
0.64%
20
13 ULTA Beauty
227
$95,000,000 1
1.93%
16
21 Wine Enthusiast Cos.
440
$28,080,108 1
0.55%
21
14 L'Oréal Group
289
$62,339,200 1
1.26%
23
22 Starbucks Corp.
444
$27,772,500 1
0.54%
22
15 AC Lens
332
$47,424,000 1
0.96%
14
457
$26,000,000
0.50%
NA
16 Folica Inc.
353
$43,314,075 1
0.88%
15
24 NatureBox
470
$25,000,000
0.49%
NA
1
17 Gaiam Inc.
364
$40,679,465
0.82%
17
Total 2013 food/drug sales $5,151,960,987
18 Bare Escentuals Inc.
372
$39,130,128 1
0.79%
18
Total 2012 food/drug sales $4,752,475,064
19 PureFormulas.com
373
$39,000,000
0.79%
20
20 AED Superstore
398
$34,360,000
0.70%
19
21 HRM USA Inc.
412
$32,000,000
0.65%
26
22 AlevaStores.com
423
$30,333,682
0.62%
27
23 BlissWorld LLC
426
$30,098,250 1
0.61%
21
24 Beauty Encounter Inc.
446
$27,500,000 1
1
Growth 8.41%
0.56%
25
16
$2,758,420,000
41.40%
3
25 Sally Beauty
448
$27,300,000 1
0.55%
24
2 Lowe's Cos. Inc.
36
$1,100,000,000 1 16.51%
2
26 e.l.f. Cosmetics
491
$22,500,000
0.46%
28
40
$1,034,700,000
15.53%
1
Total 2013 health/beauty sales $4,931,722,216
4 Build.com Inc.
79
$450,000,000
6.75%
4
Total 2012 health/beauty sales $4,479,173,100
90
$377,277,120
5.66%
5
6 Northern Tool
109
$286,335,000
4.30%
6
198
$120,000,000
1.80%
7
253
$79,000,000
1.19%
9
9 CPO Commerce Inc.
256
$78,000,000
1.17%
8
297
$59,230,333 1
0.89%
11
21
$1,930,720,000
28.69%
1
316
$52,085,280 1
0.78%
10
2 Wayfair LLC
45
$915,000,000
13.59%
2
370
$39,259,400
0.59%
12
71
$500,000,000 1
7.43%
5
13 HVACStores.com Inc.
422
$30,360,000
0.46%
14
4 Crate and Barrel
77
$460,000,000
6.83%
3
447
$27,300,000
0.41%
17
5 Hayneedle Inc.
91
$375,000,000 1
5.57%
4
449
$27,201,292
0.41%
15
6 One Kings Lane
99
$320,000,000 1
4.75%
6
16 National Builder Supply
454
$26,730,110 1
0.40%
18
7 Art.com Inc.
128
$216,000,000 1
3.21%
7
17 iRobot Corp.
461
$25,330,800 1
0.38%
16
8 Fab.com
183
$140,000,000 1
2.08%
8
479
$23,700,000
0.36%
21
9 Lamps Plus Inc.
189
$134,500,000 1
2.00%
9
19 Tool King LLC
487
$23,000,000
0.35%
13
10 AJ Madison Inc.
197
$121,000,220
1
1.80%
10
20 DrillSpot.com
489
$22,929,500 1
0.34%
20
11 Blinds.com
202
$115,000,000 1
1.71%
15
21 Toolup.com
490
$22,793,400 1
0.34%
19
12 Cymax Stores Inc.
211
$107,865,600 1
1.60%
11
Total 2013 hardware/home improvement sales $6,663,652,235
13 Bed Bath & Beyond Inc.
221
$100,327,500 1
1.49%
12
Total 2012 hardware/home improvement sales $5,015,744,679
223
$99,900,000 1
1.48%
14
1
1
Growth 32.85%
Growth 10.10%
15 Tempur-Pedic
226
$95,940,405
1.43%
13
16 IKEA.com
243
$82,597,197 1
1.23%
21
244
$82,194,177 1
1.22%
17
18 Furniture.com Inc.
246
$80,110,800 1
1.19%
18
281
$66,800,000
0.99%
19
1
Health/Beauty
1 Amway
39
21.70%
1
283
$65,000,000
0.97%
22
49
$1,070,000,000
$790,000,000 1 16.02%
2
21 Rooms To Go Inc.
284
$63,844,550 1
0.95%
23
3 Estee Lauder
67
$525,000,000 1 10.65%
3
300
$57,363,960 1
0.85%
24
83
$412,000,000 1
8.35%
4
303
$56,825,000
0.84%
36
5 Vitacost.com Inc.
89
$382,744,000
7.76%
5
313
$54,230,000 1
0.81%
28
127
$218,000,000
4.42%
6
25 Balsam Brands
321
$51,250,000
0.76%
29
7 Beachbody LLC
137
$198,000,000 1
4.01%
7
331
$47,750,000 1
0.71%
27
8 Sephora USA Inc.
139
$190,000,200 1
3.85%
8
336
$46,600,000
0.69%
26
1
63
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
371
$39,200,000 1
0.58%
29
10 Etsy Inc.
30
$1,350,000,000
1.23%
12
29 Rugs Direct
394
$35,000,000
1
0.52%
35
31
$1,304,000,000
1.19%
10
30 Lifetime Brands Inc.
399
$33,895,584 1
0.50%
33
37
$1,080,000,000
0.99%
11
31 ivgStores LLC
400
$33,822,622 1
0.50%
30
13 Groupon Goods
44
$919,001,000
0.84%
15
32 Bellacor Inc.
402
$33,626,250 1
0.50%
31
46
$880,000,000 1
0.80%
13
33 1800Mattress.com
405
$33,102,563
1
0.49%
32
15 Market America
57
$649,917,345
0.59%
14
413
$31,995,600 1
0.48%
34
95
$350,000,000
0.32%
25
35 Touch of Class
418
$31,744,673
0.47%
37
17 ShopHQ
106
$297,186,896
0.27%
16
36 Rugs USA
453
$26,775,000
1
0.40%
38
18 CafePress.com
117
$245,856,000
0.22%
19
37 Everything Furniture Inc.
483
$23,400,000 1
0.35%
39
19 Army & Air Force Exchange
124
$233,000,000
0.21%
18
496
$22,052,019
0.33%
NA
138
$192,600,000
0.18%
22
1
Total 2013 housewares/home furnishings sales $6,730,433,719
21 1 Sale A Day LLC
141
$190,000,000
0.17%
17
Total 2012 housewares/home furnishings sales $5,559,767,073
22 Dillard's Inc.
145
$185,150,000 1
0.17%
21
155
$173,000,000 1
0.16%
20
179
$145,635,840
25 ThinkGeek Inc.
185
$138,300,000
206
$113,058,547 1
Growth 21.06%
Jewelry
1
27 SkyMall Inc.
247
$80,000,000
1 Blue Nile Inc.
78
$450,008,000
26.19%
1
270
$70,625,000
2 Tiffany & Co.
119
$241,860,000
14.08%
2
29 BJ's Wholesale Club
277
$67,863,400 1
1
0.13%
23
0.13%
24
0.10%
26
0.07%
27
0.06%
29
0.06%
28
0.05%
30
0.05%
32
162
$164,100,000
9.55%
3
310
$54,880,000
195
$126,819,840 1
7.38%
4
31 Bealls Inc.
312
$54,300,000
5 Zale Corp.
210
$109,000,000
6.34%
6
32 Meijer Inc.
314
$53,693,500 1
0.05%
31
6 Ross-Simons Inc.
213
$106,540,695 1
6.20%
5
322
$50,818,923
0.05%
33
7 Jomashop.com
216
$104,722,000
6.10%
7
34 iStores Inc.
389
$35,599,200 1
0.03%
34
8 JamesAllen.com
234
$89,653,333 1
5.22%
8
35 The Grommet
415
$31,860,000 1
0.03%
36
9 Ashford.com
268
$71,387,254
4.15%
9
424
$30,300,000 1
0.03%
NA
10 Bidz.com Inc.
323
$50,000,300 1
2.91%
10
425
$30,181,835
0.03%
35
11 Alex and Ani LLC
342
$45,727,740
2.66%
9
38 Ozbo.com
430
$29,775,000 1
0.03%
37
12 Ice.com
346
$45,000,100 1
2.62%
11
39 etailz Inc.
451
$27,001,922
0.02%
NA
13 Diamond Nexus
374
$38,836,000
2.26%
12
Total 2013 mass merchant sales $109,527,470,408
14 Dexclusive.com
442
$27,979,942
1.63%
NA
Total 2012 mass merchant sales $89,861,342,794
15 Gemvara.com
481
$23,538,104 1
1.37%
NA
Growth 21.88%
16 Artbeads.com
488
$22,932,000
1.33%
13
1
Total 2013 jewelry sales $1,718,105,308
1
Total 2012 jewelry sales $1,514,663,910
Office Supplies
Growth 13.43%
1 Staples Inc.
3 $10,400,000,000
2 Office Depot Inc.
9
Mass Merchant
1 Amazon.com Inc.
1
45.04%
1
$4,100,000,000 1 17.76%
2
3 OfficeMax Inc.
12
$3,200,000,000
13.86%
3
13
$3,100,000,000
13.42%
4
5.06%
5
1
67,855,000,000 1 61.95%
1
5 Vistaprint NV
33
$1,167,500,000
1
1
2 Walmart.com
4 $10,030,000,000
9.16%
2
6 Deluxe Corp.
75
$475,000,000
2.06%
6
5
$4,900,000,000 1
4.47%
4
7 Shoplet.com
153
$175,300,000 1
0.76%
8
6
$4,800,000,000
4.38%
3
8 OvernightPrints.com
212
$106,686,720 1
0.46%
9
5 Macy’s Inc.
8
$4,150,000,000 1
3.79%
5
9 LD Products
237
$87,648,446 1
0.38%
10
14
$3,086,000,000
2.82%
6
10 Databazaar.com
260
$76,072,500 1
0.33%
11
7 Target Corp.
18
$2,300,000,000 1
2.10%
7
11 National Business Furniture
309
$55,000,000 1
0.24%
12
8 Kohl's Corp.
23
$1,760,000,000
1.61%
9
12 OfficeSupply.com
380
$37,300,000 1
0.16%
13
9 HSN Inc.
26
$1,582,866,000
1.45%
8
13 BuyOnlineNow Inc.
403
$33,405,750
0.14%
14
64
1
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
Rank in
Top 500
categoryrank
2012
Category rank in
share category
2013 web sales
14 Franklin Covey Products LLC
434
$28,665,000 1
0.12%
15
Sporting Goods
15 PrintingForLess.com Inc.
460
$25,736,400 1
0.11%
17
1 Cabela's Inc.
51
$778,891,000 1 22.81%
1
485
$23,055,888
0.10%
16
69
$510,000,000 1 14.94%
2
Total 2013 office supplies sales $23,091,370,704
72
$480,000,000 1 14.06%
4
Total 2012 office supplies sales $22,318,675,577
4 Bass Pro
98
$320,100,000 1
9.38%
3
161
$165,999,560
4.86%
5
6 Gander Direct Marketing Services LLC 199
$119,125,125
1
3.49%
6
7 Golfsmith International Holdings Inc. 231
$91,125,559 1
2.67%
7
8 Cheaper Than Dirt
232
$90,000,000 1
2.64%
10
238
$86,726,752 1
2.54%
8
5 OpticsPlanet Inc.
Growth 3.46%
Specialty
1 Shutterfly Inc.
50
$783,642,000
56
$650,000,000
3 Ancestry.com Inc.
63
$540,400,000
84
$410,000,000
1
93
$370,000,000
1
135
7 Zazzle Inc.
136
152
9 Sweetwater
192
1
$205,000,000 1
$205,000,000 1
$175,984,000
$129,000,000 1
203
$114,764,050 1
11 Stroll LLC
208
$110,500,000
222
262
$75,677,890 1
2.22%
9
12.81%
2
11 Moosejaw
269
$71,040,000 1
2.08%
12
10.65%
3
12 Team Express
287
$62,987,760 1
1.84%
13
4
13 Performance Inc.
290
$62,000,000 1
1.82%
11
5
292
$61,600,000 1
1.80%
15
15 BikeBandit.com
330
$47,786,260 1
1.40%
14
16 Rock Bottom Golf
358
$42,676,037 1
1.25%
16
17 SwimOutlet.com
377
$38,000,000 1
1.11%
26
386
$36,000,000 1
1.05%
17
408
$32,659,200
1
0.96%
18
20 evo
414
$31,920,000 1
0.93%
20
417
$31,795,050 1
0.93%
19
22 Mountain Equipment
432
$29,666,538 1
0.87%
22
23 Jenson USA
435
$28,610,400 1
0.84%
21
24 BTO Sports
468
$25,000,000
0.73%
NA
25 Cat5 Commerce
469
$25,000,000
0.73%
NA
477
$23,800,000 1
0.70%
NA
27 Eastern Mountain Sports Inc.
478
$23,760,000 1
0.70%
24
28 Action Village Inc.
494
$22,138,200 1
0.65%
25
8.08%
7.29%
4.04%
4.04%
3.47%
10 Brookstone Inc.
12 Party City Corp.
1
15.44%
1
$100,000,000
2.54%
2.26%
2.18%
1.97%
7
6
8
10
9
11
12
239
$86,000,000
1.69%
18
249
$79,994,026
1.58%
14
251
$79,599,869
1.57%
20
16 TABcom
255
$78,400,000
1.54%
15
17 PETCO Animal Supplies Inc.
257
$76,982,400 1
1.52%
13
18 Shindigz
267
$72,076,250 1
1.42%
16
19 Boats.net
272
$70,000,000
1.38%
NA
291
$61,698,000 1
1.22%
17
293
$61,525,000 1
1.21%
19
22 BuildASign.com
301
$57,000,000
1.12%
36
335
$46,779,390 1
0.92%
22
24 BabyAge.com Inc.
337
$46,502,200 1
0.92%
23
25 Levenger Co.
352
$43,769,250 1
0.86%
24
26 Fathead LLC
356
$42,997,500 1
0.85%
25
360
$41,502,602
0.82%
27
28 PetSmart Inc.
362
$41,181,000 1
0.81%
26
29 PetFlow.com
367
$40,000,000 1
0.79%
30 National Geographic Society
368
$39,868,200 1
31 Tumi Inc.
409
Total 2013 sporting goods sales $3,414,085,331
Total 2012 sporting goods sales $2,917,892,249
Growth 17.01%
Toys/Hobbies
1 Toys 'R' Us Inc.
34
2 GameStop Corp.
54
3 American Girl LLC
30
0.79%
$32,608,000
429
$1,157,000,000
40.06%
1
$720,000,000 1 24.93%
2
120
$240,000,300 1
8.31%
3
146
$184,347,200 1
6.38%
4
28
5 Big Fish Games Inc.
172
$154,571,810 1
5.35%
5
0.64%
93
6 GameFly Inc.
182
$140,360,000 1
4.86%
6
$30,000,000
0.59%
33
271
$70,400,000 1
2.44%
8
439
$28,343,920 1
0.56%
31
8 Joann.com
279
$67,562,500 1
2.34%
7
34 ID Wholesaler
456
$26,030,290 1
0.51%
34
359
$41,998,991
1.45%
12
35 Jeffers Inc.
465
$25,159,579
0.50%
32
391
$35,160,000 1
1.22%
9
36 Code42 Software
471
$24,750,000
0.49%
NA
11 AMainHobbies.com
427
$30,051,000 1
1.04%
10
37 Highland Products Group
473
$24,480,000 1
0.48%
35
12 Fat Brain Toys
474
$24,472,000 1
0.85%
13
38 Calendars.com LLC
482
$23,520,000 1
0.46%
37
13 Entertainment Earth Inc.
497
$22,014,720 1
0.76%
14
Total 2013 specialty sales $5,075,057,526
Total 2013 toys/hobbies sales $2,887,938,521
Total 2012 specialty sales $4,498,152,523
Total 2012 toys/hobbies sales $2,597,846,926
Growth 12.83%
Growth 11.17%
65
Key Data: International Shipping • 2014 Top 500 Guide • Internet Retailer
International Shipping
South
America
Europe
Au.
Middle
East
Af.
Asia
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
United Arab Emirates
South Africa
North
Amer.
2014 rank
1 Amazon.com Inc.
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
2 Apple Inc.
l l
l
l l l
l l
l l
3 Staples Inc.
l l l l l l l l l l l l l l
l
l
l l l l
l l l l l l l l
l l l
l
l
4 Walmart.com
l l
l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
l
l
l
l
7 Netflix Inc.
8 Macy’s Inc.
l l
9 Office Depot Inc.
l l
l l
l l
l l l l
l
l l l
l
l
l
10 Dell Inc.
l
11 CDW Corp.
l
12 OfficeMax Inc.
l
l
l
l l
17 Newegg Inc.
18 Target Corp.
l l
19 Gap Inc.
l l l l l l l l l l l l l l l
l
l l l l l l l l l l l l l l l l l l l
l l l l l l l l l l l l l l l l l l l l
l l l l l l l l l l l l l l l l
24 Nordstrom Inc.
l l
l l l l
25 L Brands Inc.
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
22 Symantec Corp.
23 Kohl’s Corp.
l l l l l l l l l l l l l l l l l
l l l l l l l l l
l l l l
26 HSN Inc.
27 Google Play
l
l l
l
l
l l
l l
l
l
29 Systemax Inc.
l
30 Etsy Inc.
—
32 L.L. Bean Inc.
l l
33 Vistaprint NV
l
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
l l l l l l l l l l l l l l l l l l l l l l l l l l l l
—
—
l
—
—
—
—
—
—
l l l l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
35 HP Store
l l l l l l l l l l l l l l l l l l l l l l l l
38 Saks Direct
l
l l
l
39 Amway
l
41 Neiman Marcus
l l l l
l l l
l l l l l l l l l l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
42 Fanatics Inc.
l l l l l l l
43 Walgreen Co.
44 Groupon Goods
l
45 Wayfair
l
l l
50 Shutterfly Inc.
66
l l l l
Source: Internet Retailer 2014 Top 500 Guide “—” indicates no measurement taken
l
South
America
Europe
Au.
Middle
East
Af.
Asia
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
2014 Top 500 Guide • Key Data: International Shipping
2014 rank
51 Cabela’s Inc.
l l l l l l l l l l l l l l l l l l l l l l l l l l l l
l l
l l l l l l l l
53 Foot Locker Inc.
54 GameStop Corp.
55 zulily Inc.
l l
56 Musician’s Friend Inc.
l l l l l l l l l l l l l
l l l l l l l
l l l l l
l l l l l
l l l l
l l l l l l l l l l l l l l l l l l l l l
57 Market America
58 Ralph Lauren Media
l l l l l l l l
59 Gilt Groupe
l l l
l l
l
l
l l
l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
61 Peapod
64 Nike Inc.
l l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
66 American Eagle Outfitters
l
l
l l
67 Estee Lauder
68 Weight Watchers
l l
l
73 PCM Inc.
l
74 Hulu
l
l l
75 Deluxe Corp.
76 Follett Group
l
77 Crate and Barrel
l
78 Blue Nile Inc.
l l
79 Build.com Inc.
l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
l l l l l l
l l l
l
l l l l l l l
l l l l l
l l l l l l
l l
l
l
80 FreshDirect
81 RueLaLa.com
l l
l l l l l l l l l l l l
l l l l
l l
l
84 Disney Store USA
l
85 Coach Inc.
l
l l
l l l l l l l l l l
l
l l l l l l
l
l l l l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
l
l
l l l l l l l l l l
l l
l l
l
l l l l l
l
l l l
l
l l
91 Hayneedle Inc.
92 Microsoft Corp.
l
94 Ann Inc.
l l
96 Express Inc.
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
97 Scholastic Inc.
l l l l l l
98 Bass Pro
l
l
l
l l l l
l l l l l l l l l
l
l
l l
99 One Kings Lane
Total, 1-100 60 43 33 43 38 38 44 44 42 41 45 49 40 41 44 44 46 43 41 43 32 44 43 49 47 41 41 38 34 44 40 37 38 39 33 35 37 32 36 35
67
South
America
Europe
Au.
Middle
East
Af.
Asia
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
2014 rank
101 TJX Cos. Inc.
102 The Net-a-Porter Group
l l l l l l l
l l l l l l l l l l
104 Eddie Bauer
l
l l l l l l l l l l l l l l l l l l
105 FTD
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
l l l l l l
l
106 ShopHQ
l l l l l l l l l
108 AutoZone Inc.
109 Northern Tool
110 VF Corp.
l
113 Nasty Gal Inc.
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
114 Chegg Inc.
l l
117 CafePress.com
118 JustFab Inc.
l
l l
l
l
119 Tiffany & Co.
120 American Girl
121 DSW Inc.
l l
l l
l l l l l l l l l l l l l l l l l l l l l l l l l l
124 AAFES
l
l l l l l
l
128 Art.com Inc.
l l l l
l
131 Carter’s Inc.
l
l
l l l l l l
l l l
l l l l l l l l l l l
l
l l l l
l
132 Safeway Inc.
134 Karmaloop.com
l
136 Zazzle Inc.
137 Beachbody
l
138 Belk Ecommerce
139 Sephora USA Inc.
l l
140 Tire Rack Inc.
l
l
l
l
l l
l l
l
l
l
l
141 1 Sale A Day
143 General Nutrition Centers
144 Harry and David Holdings
l
l l
l l
l l l
l
l l
150 ideeli Inc.
68
l l l
l
l l l
l
l l l l l l l
l
South
America
Europe
Au.
Middle
East
Af.
Asia
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
2014 rank
l
153 Shoplet.com
156 CustomInk
l
157 Tory Burch
l
l
l
l
l l l
l l l l l l
l l
l
l
l
l
l l l l l l
163 eBags Inc.
164 Boden USA
165 NBTY Inc.
166 Motorsport Aftermarket Group l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
l l l l l l l
l
168 Brooks Brothers
l
169 Beyond the Rack
l
l
l l l l l l l
l
l l
176 Kate Spade
l
l
l
l l l
l l
l
l l l l
178 ModCloth Inc.
l
180 Monoprice Inc.
l l
l
181 Onlineshoes.com
l l
l l l l l
l l l l
l
l l l l l
l
l l l l
l
l l
182 GameFly Inc.
183 Fab.com
l
184 YOOX Group
l l l
185 ThinkGeek Inc.
l
l l
l l l l l l l l l l l l l l l l l l l l l l l l l l l
l l l l
l l l l l l l
l l l l l l l l l
188 O’Reilly Auto Parts
189 Lamps Plus Inc.
190 Brown Shoe Co.
l l
192 Sweetwater
l l l l l
l l l l
l l
l
l l l
l l
194 Vera Bradley Retail Stores
l
197 AJ Madison Inc.
l
199 Gander Services
Total, 101-200 58 35 28 36 34 33 38 39 39 39 41 40 38 38 38 39 41 38 39 38 29 41 39 41 39 37 37 38 32 40 37 38 37 38 38 39 37 35 34 33
69
South
America
Europe
Au.
Middle
East
Af.
Asia
2014 rank
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
l l l l l l
l l l l l l l l l l l l l l l
202 Blinds.com
203 Brookstone Inc.
l
205 Fossil Inc.
l l
l
l
l l
l l l
l l
l l l l l
l l l l l
l l
l
l l l l l l l l l l l l l l l l l l l l l l
208 Stroll
209 B&H Photo-Video
210 Zale Corp.
l
l l
214 iHerb Inc.
l
l l
l
216 Jomashop.com
217 DrJays.com
218 Bluefly Inc.
l l l l l
l
l l
l
l l
l
l l l l l l l l l l
219 Crocs Inc.
220 eMusic.com Inc.
l
l
224 Panasonic Corp. N.A.
225 Alibris Inc.
226 Tempur-Pedic
227 ULTA Beauty
l l l l l l
228 Zumiez Inc.
l l l l l l
l l l l l l
l l l l
l l l
l
l l l l l
231 Golfsmith International
l l l l l l
l l l l l l l
l l l l l
l l l l
l
l l l l l l l
l l l l l l
l l l l
l l l l
l l l l
l l l l l
l
l
232 Cheaper Than Dirt
233 TOMS Shoes Inc.
l
234 JamesAllen.com
l
l l
l l l l l l l
l
l l l l
l
236 The Buckle Inc.
l l
237 LD Products
l
239 Instawares Holding Co.
240 Wolverine World Wide
241 The Limited
242 Wine.com Inc.
243 IKEA.com
l
l
l l l
l
l l l l
l
247 SkyMall Inc.
248 Turn5 Inc.
l
249 SmartPak Equine
250 AmeriMark Direct
70
South
America
Europe
Au.
Middle
East
Af.
Asia
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
2014 rank
251 American Musical Supply Inc. l
252 Hot Topic Inc.
l
255 TABcom
l l
260 Databazaar.com
261 Comp-U-Plus
l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
l
264 JackThreads.com
l
l l l l l l l l l l l l l l l l l l l l l l l l
l l
l
l l l l
l
l
l l
267 Shindigz
268 Ashford.com
l l l l l l l l l l
269 Moosejaw
l
l l l l l l l
l l l l l l l l
l l l l l l l
l l l
272 Boats.net
274 eCampus.com
l l l l l l
l l
275 New Balance
l l l l l l
l
276 OneCall.com
277 BJ’s Wholesale Club
l
279 Joann.com
280 Hugo Boss
l l l l l l
282 Bonobos
285 Tilly’s Inc.
l l
l l
l
l l l l l l l
287 Team Express
l
l l l l l
l l
289 L’Oréal Group
290 Performance Inc.
291 The Discovery Channel Store l
l
l l l l l l l
294 The Men’s Wearhouse Inc.
295 Real Real Inc.
—
l
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
298 Frys.com
l l
l l
l l
l
l
Total, 201-300 63 41 35 40 39 37 38 41 40 40 42 41 39 36 41 41 41 40 39 40 30 41 41 45 47 40 39 39 34 44 45 40 40 37 37 38 38 37 37 36
71
South
America
Europe
Au.
Middle
East
Af.
Asia
2014 rank
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
301 BuildASign.com
l
302 RockAuto
l
304 Softchoice Corp.
l l l l
306 Pacific Sunwear
l l
l l l l l l l l l
l l l
l
l l
307 Guess? Inc.
l
310 Boscov’s Department Store
311 AMI Clubwear
312 Bealls Inc.
313 WaterFilters.Net
314 Meijer Inc.
315 Bose Corp.
319 Pandora
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
320 Forever 21
321 Balsam Brands
l
322 ShoppersChoice.com
l
323 Bidz.com Inc.
l
325 Minted.com
326 pcRUSH.com
l
328 eForCity Corp.
l l l l l l l
l l l l
l
l l l l
l
330 BikeBandit.com
l
l
l l l l l l l l
l l l l l l
l l l l l
l
l l
l l l l
332 AC Lens
334 Softmart
335 Hammacher Schlemmer
l
l
l
l l
l l l
l l
l
l
l
l l l l
l
l
339 Sheplers Inc.
l
l l l l
l
l
338 Boot Barn Inc.
l l l l l
l
l
l l
l
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l
342 Alex and Ani
—
l
346 Ice.com
l
347 Title Nine
l
348 V2Cigs.com
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
l l l l
—
—
—
—
—
—
—
—
—
l l
—
—
l l l l l l l l l l
—
l l
—
—
—
l l
350 MovieMars.com
72
South
America
Europe
Au.
Middle
East
Af.
Asia
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
2014 rank
351 Tech for Less
l l l l l l l
352 Levenger Co.
l l
l l l l l l
l l l l l l
l l l l l l
l l l l l l
l l l l l l
l l
l l l
l l l
l l l l l
l l l
353 Folica Inc.
l
355 SuperBiiz.com
l
356 Fathead
357 Burberry Ltd.
l
l
l l l
l
l l l
l
l
361 Threadless.com
362 PetSmart Inc.
364 Gaiam Inc.
365 Myotcstore.com
l
367 PetFlow.com
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
369 Textbooks.com
l
374 Diamond Nexus
l l
377 SwimOutlet.com
378 GlassesUSA.com
l l l l
l l l l l l l
l l l l
l l l l
l
l l l l l
l l l
380 OfficeSupply.com
381 dELiA*s Inc.
l
383 David’s Bridal Inc.
l l
l l l
385 GiftCard.com
l
388 National Automotive Parts
—
l l
389 iStores Inc.
390 Sheet Music Plus
—
—
—
l l l l
—
—
—
—
—
—
—
—
l l l l
—
—
—
—
—
—
l
—
—
l l l l
—
—
—
—
—
l l
—
—
—
—
—
—
l
—
—
—
—
—
—
—
—
—
392 Spanx Inc.
l
394 Rugs Direct
395 JJBuckley.com
396 JimmyJazz.com
l
398 AED Superstore
400 ivgStores
Total, 301-400 60 39 38 39 37 37 45 45 45 45 46 45 41 39 45 46 46 46 41 44 34 45 46 45 46 41 42 39 38 46 43 44 38 40 37 41 39 41 42 36
73
South
America
Europe
Au.
Middle
East
Af.
Asia
2014 rank
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
401 Directron.com
l
402 Bellacor Inc.
l l l l l
l l l l l l l
404 PromGirl
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
406 Smarthome Inc.
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
409 Tumi Inc.
l l l l l l l
411 47St. Photo
412 HRM USA Inc.
414 evo
415 The Grommet
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
418 Touch of Class
l
421 Parts Express
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
423 AlevaStores.com
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
l
426 BlissWorld
l
427 AMainHobbies.com
428 InterWorld Highway
429 SmartSign.com
430 Ozbo.com
431 Garmin Ltd.
433 Paul Fredrick
434 Franklin Covey Products
435 Jenson USA
436 NBA Media Ventures
437 RealTruck.com
438 Super Warehouse
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
442 Dexclusive.com
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
445 Planet Shoes
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
l
443 Aldo Group Inc.
444 Starbucks Corp.
l
l
l l
l
l l l l
448 Sally Beauty
l
74
South
America
Europe
Au.
Middle
East
Af.
Asia
Canada
Mexico
Argentina
Brazil
Chile
Peru
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Russia
Spain
Sweden
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
New Zealand
Singapore
South Korea
Taiwan
Thailand
Turkey
Israel
Saudi Arabia
South Africa
North
Amer.
2014 rank
451 etailz Inc.
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
452 SpaceBound Inc.
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
453 Rugs USA
455 Discount Ramps.com
456 ID Wholesaler
458 Reitmans
459 Genesco Inc.
461 iRobot Corp.
462 GiftTree.com
463 CPA2Biz Inc.
464 Powell’s Books Inc.
465 Jeffers Inc.
l
466 LeatherUp.com
467 Christianbook.com
468 BTO Sports
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
469 Cat5 Commerce
470 NatureBox
471 Code42 Software
472 Frederick’s of Hollywood Inc. l
l
474 Fat Brain Toys
475 Austin Bazaar
l
l l
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
478 Eastern Mountain Sports Inc. l
480 Quantum Networks
—
481 Gemvara.com
482 Calendars.com
l
484 Musicnotes Inc.
486 Luggage Online
487 Tool King
l l l l
488 Artbeads.com
l l l l l
l l l l
l
l l l l l
l l l l l l l l
489 DrillSpot.com
490 Toolup.com
l
492 Biblio Inc.
493 ShopJimmy.com
495 Uniqlo Co. Ltd.
l
498 Heels.com
l l
499 123Stores.com
—
—
—
l l
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
l l l l l l l l
—
—
—
—
—
—
—
—
—
l l
—
—
500 DVF.com
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
Total, 401-500 47 34 33 35 34 32 35 35 35 35 35 35 35 34 35 35 35 35 34 35 33 35 35 36 36 33 34 32 33 35 35 33 32 35 34 35 35 34 35 34
Total, 1-500 288 192 167 193 182 177 200204 201 200209 210 193 188 203 205209202 194 200 158 206204 216 215 192 193 186 171 209200 192 185 189 179 188 186 179 184 174
75
Key Data: Marketplaces & Comparison Engines/Customer Service
Marketplaces & Comparison Engines /
Customer Service
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
PriceGrabber.com Inc.
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Account status / History
Buy Online / Pick up in store
Currency converter
Customer service call support
E-gift certificate
E-mail
Estimated delivery date
Express checkout
Free return shipping
Free shipping
International shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return policy posted
Return window: days
Ship to multiple addresses
Shipping cost calculator
Shipment tracking
Shipping cut-off time
Toll-free number
Marketplaces & Comparison Shopping Engines
2014
Rank
l l l l l l l l
l l
2 Apple Inc.
l l
l l l
l
l l l
l l
l l l
l
3 Staples Inc.
l
l
l l
l l l
l l l
l l l l
4 Walmart.com
l l l
l l l l l
l l
l l l l
l l
7 Netflix Inc.
l l l
8 Macy’s Inc.
l
9 Office Depot Inc.
l l
l l l l l l
10 Dell Inc.
l l l l
l l l l l l l l
l l
l l l l
11 CDW Corp.
l
l
l l
l l
l l
l
l
l
l
l
l
l l
l
l
l
l
l l
l
l
l
l
l l
1 Amazon.com Inc.
l
12 OfficeMax Inc.
l
l
l l l l
l
l
l l
l
l l l l
l l l
l l l
17 Newegg Inc.
l
l
l l
l l l
l l
l
l
l l l
l
l l l l
l l l
l l
l l
l l l
l l l l l l l l
l l
l
l
l
l
l l l l l
l l
l l l
l
l l l l l l
l l
l l l l l l
l
l l l
24 Nordstrom Inc.
l
25 L Brands Inc.
l
l l
26 HSN Inc.
l
l l l l l
l l
l
l l l
l l
l l l l
32 L.L. Bean Inc.
l l l
l
l l
l
l l l
l 30 l l l
l
l l 90 l
l
l 30
l l l
l
l 90 l l
l
l 45
l l l
l
l l l
l 30
l
l
l l
l
l 90
l
l
l l
l l
l
l
l 60
l l l
l 365
l l l l l l 365
l
l l
l
l l
l
l l l l
l l
l l 90
l l l l l 30
l l l l
l
l l l
l l
l 15
l
l
l l l l
l l l
l l l l
l 14
l l l l
l l
l
l l l l
l 30
l l
l
l l
l
l l
l l
l l
—
l
l l l
l l l
l 30
l l
l l
l l l
l l l l
l
l l l
l
l
l l
l l
l
l l l l
l l
l l
l
l l
l l
39 Amway
l
l
l
l l
l l l l
l l l l l
l l
l l
l l l l l l
l l
l l l l
l
l l l l
l
l l
l l l
l l l l l l
l
l
l l l l l l
l
l
l
l l
l l l
l l
l l l
l
l
l
l
l l l l
l l l l
l l
l l l l
“—” Indicates not applicable or no measurement taken.
l
l
l
l
l
l
l
l 30 l l
l 45
l
l l
l l l 30
Return window total is an average.
l
—
l l
l l l
l l l
l 30
l
l l l l l
l l
l l l
l l 365
l
l
l
l 30
l l l
l l
l l
l 90 l
l l l l
l l l
l l
l l l
l l l l
l
l
l
l 21
l 90
l l l l l l 60 l l l l l
l l
l l
l
l
l l
l l l l l l
l
l 90 l l l l l
l l l l l 180
l
l
l
l
l l
l l
l
l l l
l
l l l l
l
l
l l
l l l
l
l l l l
l 30
l l l l l l
l l l l
l
l l
l l l l
l
l l l l l
l
l l l l l 365
l l l l
l l
l l
44 Groupon Goods
l
l l l l l l l l
l l
l l l
l
l l l
l
l l l
l
l l l l
l
l 90 l
l
l l l
l
l l
l 365
l l l l l
l
l
l l l l l l l l
l l l l
l 30
l
l l
l
l l
l l l l
l l l l
l l
l l l
l 30
l l
l
l
l
l l l l
l
l l
l l
l l l
l
l 21
l
l l l l
l l l
l l l l
l l
l l l
l l
l l l
l
l l l l l l l
38 Saks Direct
45 Wayfair LLC
l 90
l l l
l l l
l
l l l l
l l l l l l l l
l l l l
l
l
l l l
l l
l
l l l 30
l l l l
l
l
l
l
l 90 l
—
l l
l l l l
l
l 90 l l l
l
l
l
l l l l l l l l
76
l l
l
l l l
50 Shutterfly Inc.
l l
l
l l l
l l l l l l 14 l
l
l
l
l
l
l
l l
l
l
l l l l
43 Walgreen Co.
l
l l l
l l
l l
42 Fanatics Inc.
l l
l l l
33 Vistaprint NV
l l l
l
l
41 Neiman Marcus
l l
l
l l l l l l l l
l l
l
l l l l l l
l
30 Etsy Inc.
l
l
l l
29 Systemax Inc.
l
l l
l
l
27 Google Play
l l
l l l l l
l
23 Kohl’s Corp.
l l l l l 14
l l l l l l l l
19 Gap Inc.
22 Symantec Corp.
l
l l l l
18 Target Corp.
l l
l
l
l l l
l l
l l
l
l l l
l
l 30 l
l 14
l l l l
l l l
l
l l l l l l l l
l l l
l
l l
l l
l l
l l l l l l l l
l
l l l l
l 30
—
l 365
l
l l l l
l l l
l l l
l
2014
Rank
51 Cabela’s Inc.
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
l l l l
l
l l l
53 Foot Locker Inc.
l l l
l
l l l l
l
l l
l l l l l
l l l
l
l l l l l l 90
l l l
l l
l l l
l l l
l l l l
l l l
l l
l l l l
l l
l l l l
54 GameStop Corp.
56 Musician’s Friend Inc.
l l l l
l l l l l l l l
57 Market America
l
l l
l
l
l
l l
l l l
l
l
l
l
l
l l l l
l l
l l
l
l l l l
l l
l l
l l
l l l l l
l l
l l
l
l
59 Gilt Groupe
l l
l
l l
l l l
l
l
l
l l l
64 Nike Inc.
l l
l l l l l
l l
l l l
l
l
l
l
l
l l
l
l l
l l
l l l
l l
l
l l l l l l l l l
l
l l
l
l
—
—
—
—
l l l l l l l l
l l
l l l l l
l l l
—
—
—
—
—
l
l
l
—
—
—
—
l
—
—
l
l l l l l l l l
l l l
l
—
l l
l l
77 Crate and Barrel
l
l l l
l
l l l l l l l
l l
l l l l l l
l
l l
l
l
l
l
l
l
l
l
l l
l
l l l
l
91 Hayneedle Inc.
l l l l
l
l
l
l l l l
l
l l
l
l
l l
l
l l l
l l l l
l l
l l
l l l
l l l
l l
l 60
l
l l
l 90 l
l l l l l l l l
l
l l l
l l l l
l l
l l l
l l
l l l l
l
l l
l l
l
l
l
l
l l l l l l l
9
10
69
44
56
62
41
55
l
41
63
l
l
l
l l l l
l
4
59
l
l l l
93
20
10
89
53
93
54
14
69
l
l
l l l
l 30
l l l
l
l l l l l l 90
l l l
l l
l l l
l l l 60 l
l 30
l l
19
l l l
l
l 30 l
l
40
l l l l
l l
l
58
l l
l 30
l 60
l l l l l l 90 l
l l l
8
l
l
l l l
l l l l
l
l 30
l l
l l
l
l 365 l
l 90
l l
l l l
l l
l
l l l
l l
l l
l 30
l l l l l
l l
l l
l
l
l l l l l l 90
l
l
l
35
l l 30 l
l l
l
l
l
l 365
l
l l
l l
l l
l l
l l l l
l l l
l
l
l
l
—
l l
l
l
—
l 90
l l
l
—
l l
l l l l
l
l
—
l l l
l l
l l
—
l l l
l l
l
—
l
l l l
l
47
—
l 30
l 30 l
l l
l
48
l l l
l 30
l
l l l
l l l l
l
l 365
l 365
l l
l l l
22
l l
l
l l l l l
99 One Kings Lane
—
l l l
l 365
l l l l l l l
l l
l
l l l l
—
l l
l l
l
97 Scholastic Inc.
l l l l l
l 30
l
l
l l l l l l l l l
l
l l l
—
—
l
96 Express Inc.
—
l
l
l l l l l l
94 Ann Inc.
l 30
l l l l l l 90 l
l
l l l
—
l l l
l
l
—
l
l l l l
92 Microsoft Corp.
—
l l
l
l l l l
l l
l
—
l
l
—
l
l
l
l l l
l
—
l
l 365
l l l l
l
l
l
l
l
l
l l
85 Coach Inc.
—
l
l
l
l l l
l
—
l
l l l l l l
81 RueLaLa.com
—
l l l l
l l l l
l
—
l
l 30
l l
l
—
l l l
l
l 30
l l l l l l 365
l
80 FreshDirect LLC
Total: 1-100
—
l
l
78 Blue Nile Inc.
—
l
l
75 Deluxe Corp.
98 Bass Pro
—
l
—
l l
l
74 Hulu LLC
79 Build.com Inc.
—
l l
l 30
l
l l
l
l l l l
l l l
l
l l l l l l
l
l l l
l l l 60 l l l l l
l l l
l l
l
l
l 21
l
l l
l
l l l l
l l l 60 l
l l l
l l l l
l l
l l l
l 30
l
l l
l
l 45
l l
l
l
—
l l l l
l l
l l
l
l l
68 Weight Watchers Int’l.
73 PCM Inc.
l
l l l l l l l l
67 Estee Lauder
l 30
l l
55 zulily Inc.
61 Peapod LLC
l l 365
l
l
l l l
l 30
l l l l
l 30
l
l
l l
l 14
l
l
l l l
l 60
l
69 98
65 56 25
92 98.2 25
33
75
l
49
74
77
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
2014
Rank
l l l
101 TJX Cos. Inc.
l l l l l l l l
l
102 The Net-a-Porter Group
l
l l
l
l l l
l
l
l l l l
l l l
l
l l l l
l
l l
l
l
l l l l
l
l l
l l l l l
105 FTD
106 ShopHQ
l
l
l
l
l
110 VF Corp.
l l
l
l
l l
l
l l
l
l l l l l l l l
l l
l
l l
l l l l
109 Northern Tool
l l
l
l
108 AutoZone Inc.
l
l l l
l l
l
l l l l
l l l l
l l
l
l
104 Eddie Bauer LLC
l l
l
l l l
l l l l
l l
l l
l
l
l
l l
l
l l
l l
l
l l
l l l l
l
l
l
l
l l l
l
l
l l
l l l
l
l
l l
l
l
118 JustFab Inc.
l
119 Tiffany & Co.
l
l l
l l
l
l l l l l
l
l l
l
l l
l l l
l
l
l
l l l
l
l
l
l l
l
l
l l l l l
l
l
l
l l
l
128 Art.com Inc.
l l l l l l
l
l l l l l l
l l l l
l
l
l
l
l l
l l
l 365
l
l 30
l l l
l l 30 l
l l
l l l
l 30
l l l l
l 30 l
l
l
l l
l
l
l l l
l l
l
l
l
l l l
l l l
l l
l
l l l
l l l l l
l
l
l l l
l
l l l l
l l l l
l l l
l l l
l
l
l l
l
l l
l
137 Beachbody LLC
l
l
l
139 Sephora USA Inc.
l l
140 Tire Rack Inc.
l l l
l
l
l l
l
l
l
l
l
l
l l l l
l
l l
l l
l l l
l
l l
l
l
l l
l
l l l
l
l
l l
l
l l
l
l l
l
l l
l
l
l
l
l l
l
l l
l
l l
l
l 30
l 180
l l l l
l
l
l l 60
l l l
l
—
l
l
l 21
l l l
l l
l l l l
l 30
l l l
l l l l
l 90
l
l l
l 60
l l l l
l 45
l
l
l l
l 30
l l l
l l
l
l 14
l
l
l
l 60 l
l 30
l 365 l
l
l
l
l
l l l
l l
l
l
l l l
l 30
l 30
l
l
l l
l 14
l l
l l l
l l l
l 365
l l l
l
l l l
l
l
l l l
l
—
l l 365
l l
l
l l l l l l
l
l l
l
l l
l l l
l
150 ideeli Inc.
l
l l
l
l l
l
l l
l l l
l
l l l
l l
l l
l
l l
l l l
l
l l l l l l l l
l
l l l
l l
l
l
l
l l l
l l l
l
l
l l
141 1 Sale A Day LLC
l
l l l l
l
l
l l l
134 Karmaloop.com
l
l 60
l l l
l l
l
—
l 365
l 365
l
l
l
l l l
l
l
l l l l l
l l l
l l
l
l l
l
l l l
l
l
136 Zazzle Inc.
l l l
l l
l
l
l l l l l l
l l l
l
l
132 Safeway Inc.
l l l
l 45
l 30
l l l
l l l l
l
l
l l l l l l 60
l
l
131 Carter’s Inc.
l l
—
l l
l
l
l
l l 30
l 30
l
l
—
l l l
l
l l l
l 14
l
l l l l l
l
l
l 30
l
l
l
l l
124 AAFES
l
l l l 365 l
l l
l
l l
l 30 l l l
l l
l l l l
l l
l l
l
l
l 365 l
l l l
l
l l l
l l
l
121 DSW Inc.
l
l 30
l l l l
l l
l
l l l
l 365
l l l
l l
l l l
l l l
l l
l 30 l
—
l l l
l l l l
l
l l
117 CafePress.com
l 30
l l l 30
l l l
l
114 Chegg Inc.
78
l l l 180
l l l 14
l
l
l
113 Nasty Gal Inc.
l l
l l
l
l
l 365
l l l l
l l
l
2014
Rank
l
l
l
l l
l l l l l
l l l l
153 Shoplet.com
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
l
l l
l 365
l
l l l
l l
l
l
l
l
l l l l
l 30
l l l
l
l l
l l l
l
l
l l l l
l 60
l l l l
l
l
l l
l l l
l
l l l
l
l
l
l l l
l l
l l l
l l l
l
l
l
l
l l l
l
l l
l
l
164 Boden USA
l l l l l l l l l
166 Motorsport Aftermarket Group
l
l l
l
l
l l
l 60
l
l
l 60
l l
l
l
l l l l
l
l l
l
l l l l l
l l
l
l
l
l
l l l
l l
l l l l l l l
176 Kate Spade
—
—
—
—
—
—
—
l
l l
l l l l
—
—
—
—
—
l
l
l l
l l l
l
l l
l l l
—
—
—
l
l
—
—
—
l
—
—
—
l l l
181 Onlineshoes.com
—
—
—
—
—
l l l l
—
—
l
l
182 GameFly Inc.
—
—
—
—
—
—
—
—
l
184 YOOX Group
l
—
l
l
l
l l l l
l
l
—
—
l
l l
l
l
—
—
—
—
l
—
—
—
—
l l
l
l l l
l l
l l l l
l
l
l l l
l
l l
l
l
l
l
l
l
l l
l l l l l l l l
l l
189 Lamps Plus Inc.
l l l l
l l l l l l
l
l l
l
l
190 Brown Shoe Co.
l l l
l
l l l l l l
l l
l
l
l l
l l l
l
l l l l
l l l l l l l
l l
l
l l
6
—
l l
—
—
—
—
l
l l 30
l
l l l
l 30 l
—
l
—
—
—
l
—
l 365
—
—
—
l l l
l l l l l 30
l
l l
—
l l
l l
l l 30
l
l 90
l l
l l 30
l
l
—
l l 30
l
—
l l l
—
l l l
l
l l
l
l l l l l l 365 l
l l l l
l l l
l
l l
l l l
—
l
l l l
l
l
l
l 60
l
l l l l
l 60
l l l
l
l 30
l
l
l
l l
l l l
l 30
l l
l l
l 90 l l l l l
l l l
l
l
l
l l
l
l l l
l l l l l
l
l 90
l
l l
l
l l
l
l
l
l l
l
l 30
l l l l
l
l
l l
l
l
l
l l
l
l 30
l l
l l l l
l
l
l
l
l
l l l
l l
l
l 30
71
39
l
49
44
28
47
17
46
8
42
89
l
l l l l l l 30 l
l l
l l
l
20
—
—
l 90 l l
l l
16
—
—
l l l l
l l l
44
l l l
l 365
—
l l l
l
32
—
l
l
27
l
—
l
—
l l l
l l l l l
—
l l l
l
l l
l
l
l
l
l
l l
l
l l l
l 14
l
l
197 AJ Madison Inc.
—
l
l l l l l
—
l
l l l
l 365
l l
l l
l l l l
l
—
l l
l l
188 O’Reilly Auto Parts
l l
l l l l l
—
l 90 l l l
l l l 365
l l
—
l l
l
192 Sweetwater
—
l l l
l l
Total: 101-200
—
l l l
l
199 Gander Direct Marketing
—
l l l
l
l l
—
l
l l
—
l l 30
l l
l l
l
183 Fab.com
l l
l l
l l l
l l
l
l l l 365 l
l
l
178 ModCloth Inc.
l l
l l l l l l l l l
—
l 365
l
l
l l
l l l l l l 120
l l
l
l l l
l l l 14
l l l l
l
l l
l l l l
l l
l
l l l
l
l l 30
l l l l l
l l l
l
l
l l l
l l
l
185 ThinkGeek Inc.
l
l
l l l
180 Monoprice Inc.
l l
l
l l l
l
l l l
l 30
l
l l l l
l l
l l l l
l l
l
l 30
l l l
l
l
—
l
l
l l l
l l l
l
l l
l
l
l l l
l
l 15
l l 30
l l l
l
—
l
l
l
l l l
l l l
169 Beyond the Rack
l
l
l l
l l
l l
l l l l
l
168 Brooks Brothers
l
l
l l l l
l l l
l l
l
l l
165 NBTY Inc.
l
l l l
l
l l
l l
l l
l l l
l
l
l l l l l l l l l l
163 eBags Inc.
l
l l
l l
l
l
l l 60 l
l l l
156 CustomInk
l l l
l
157 Tory Burch LLC
l
l
l l l
l l l l
l
l l l l
8
11
84
43
88
34
l
4
8
60
l l
57
36
12
68 98
l 30
45 42 25
90 114.5 18
l
l l l
l l l
23
69
52
77
79
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
2014
Rank
l
202 Blinds.com
l
l
203 Brookstone Inc.
l l l l l l l
l l l
l
l l l l
l
l l l l
205 Fossil Inc.
l l l
l
208 Stroll LLC
l
l
l
l l
l l
l
l
l
l l l
l 45
l l
l l
l 15
l l l
l 60
l l l
l l l
l
l
l l
l l
l l
l
l l
l
l l
l
l l
l l l l l
l l l
l l l l l l l l l
l l
l
l
l l l
l l l
l 30
l
l
l
l l
l l l
l 30
l l l
l
l l
l
l l
l 30
l l l
l l
l l
l l l l
l l l
l
l l l
l l l
l l
l
l l
l l l l l l
l
l l l l l l
l l
l l 60
l l
l l l l l l 90
l l l
l l l
l l
l
l 30
210 Zale Corp.
l l l
l l l l
l
l
l l
l l l
l
l l
l
l 100
l l l l
l l l l l l
l
l
l
l l
l l
l l
l
l
l
209 B&H Photo-Video
l l
l
l l l
214 iHerb Inc.
l l l
l
l
l l l
l l l l l l
l
l
l
l
l
l l
l
l
l
l l
l
l
l l
l
l l l l
l l
217 DrJays.com
l
218 Bluefly Inc.
l
l
l l l l
224 Panasonic North America
l
225 Alibris Inc.
l
l
l
l
l l
l l
l
l l l
l
l l
l l l l
l
l
l
l l
l
l
l
l
l
l l
l
l
l l l
237 LD Products
l l l
l
l
l
l
l
l
l l l l
l
l
l l
l l l l
l
80
l
l
l
l l
l l
l 90
l l
l
l
l
l
l l
l 60
l l l
l l
l
l
l l
l l l
l 30
l
l l
l
l l l l
l 60
l l l
l l l
l l l
l 45 l
l
l
l 30
l
l 60
l
l
l
l
l l
l l l
l l
l l l l
l 365
l l l
l l l
l l l l
l 30
l l l
l l l l
l 90
l l l l
l l
l 60
l
l l l l
l
l
l
l l l
l
l
l
l l l
l
l l l l l
l l l l
l
l l
l l
l
l l
l
l l l
l
l
—
l
l l l
l
l
l
l
l
l l
l l
l l
l 60
l
l
l l l l l l l 30
l
l l l
l 60
l l
l l l l
l l
l l
l 365
l l l
l l l
l l l
l 150
l
l
l
l 15
l l
l
l
l l l
l l l l
l
l
l
l l
l
l
l
l l
l l l
l l
l
l
—
l l
l 90
l
l l l l
l 30
l l l
l l l l l l
l 90
l
l l
l
l l l l l l 30
l l
l 30
l
l l l
l
l l
l l l
l
l
l l
l l
l
l
l 365
l l
l
l
l
l
l l
l
l l
l
l 60
l
l
l
l l
l l l
l l
l l
l 30
l l l l
l l l l l l l l
l l
l l l l
l
l l l
l 365 l
l l
l
l
l l l
l l
l
l
l l l l
l
248 Turn5 Inc.
—
l l l l l 365
l l
247 SkyMall Inc.
l l
l l l
l
l
l
l
l 60
l 45
l l l
l
l
l
l
l l l l l l l l
l l l l
l l
l l
l l l l
l
l
l
243 IKEA.com
l l l
l l
l
l l l
l 30
l
241 The Limited
242 Wine.com Inc.
l
l
l
l
l l
l l
l
l l
l l
l l l l l l
l l l
l
l l
l l
l
l 30
l
236 The Buckle Inc.
l 90
l l l l
l
233 TOMS Shoes Inc.
l l l
l
l
l l
l l l
l
l
234 JamesAllen.com
l
l 60
l
231 Golfsmith International
l
l l
l
l 30
l
232 Cheaper Than Dirt
l
l
l
l
l
l
l l
l
227 ULTA Beauty
l
l l l
l l l
228 Zumiez Inc.
l
l
l l l l l l l l
l
226 Tempur-Pedic
l l l
l
220 eMusic.com Inc.
l
l l
l l
l l l
l l
l 365
l l l l l l
l l
l
l l
l
l l l
l
l l l l l l l l
219 Crocs Inc.
l l l l l
l l l l l l
216 Jomashop.com
l 15
l l
l l
l l l l
l
l
l
l l l l l 30
l l l
l l l
l
l
2014
Rank
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
l
252 Hot Topic Inc.
l
l
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l l l
l l l
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—
—
—
—
—
255 TABcom
l l l l l
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261 Comp-U-Plus
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269 Moosejaw
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285 Tilly’s Inc.
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295 Real Real Inc.
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298 Frys.com
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14
16
74
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l l l l
l l l
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l 365 l
l l
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l 90
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34
50
47
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33
49
l l
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20
49
10
37
86
9
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87
36
91
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6
8
57
58
5
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l 365
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l 365
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l l l l l 90
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—
l l l
l 365
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73 100 45 48 14
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41
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l l 30 l
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38
—
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l 60
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l l l
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l 365
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42
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Total: 201-300
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l l l 21 l
l l l l l l 30 l
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294 The Men’s Wearhouse Inc.
l l
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291 The Discovery Channel Store
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289 L’Oréal Group
l 30
l 365 l
l l l l
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290 Performance Inc.
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l 365
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287 Team Express
l 30
l 21
l 30
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282 Bonobos
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l 45
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l l l l l
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l 30
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280 Hugo Boss
l 45
l l 60
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279 Joann.com
l 30
l 30
l l l 30 l l l l l
l l l l l l
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275 New Balance
277 BJ’s Wholesale Club
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l 365
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—
l l
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l l l
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276 OneCall.com
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272 Boats.net
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268 Ashford.com
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274 eCampus.com
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267 Shindigz
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l l l l
264 JackThreads.com
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—
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260 Databazaar.com
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—
l 90 l l l l l
91 98.5 10
27
70
53
82
81
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
2014
Rank
l
301 BuildASign.com
l
l
l
302 RockAuto LLC
l
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l l
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l l
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l l l
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306 Pacific Sunwear
307 Guess? Inc.
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l l
310 Boscov’s Department Store LLC
311 AMI Clubwear
l
312 Bealls Inc.
l l l
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l 90
l l
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l 30
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332 AC Lens
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—
—
—
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347 Title Nine
—
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348 V2Cigs.com
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l l l 365 l
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—
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l 30
l l
l 90
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339 Sheplers Inc.
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338 Boot Barn Inc.
l 30
l 30
l l
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346 Ice.com
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335 Hammacher Schlemmer
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—
l l
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334 Softmart
l l l
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l l l l
330 BikeBandit.com
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323 Bidz.com Inc.
l
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—
l
l 365
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l
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328 eForCity Corp.
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—
l l
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326 pcRUSH.com
l 90 l
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321 Balsam Brands
l
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320 Forever 21
l
—
l 30
l l l
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325 Minted.com
l 365
l l l l
319 Pandora
l l l
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—
l 45
l l l l l l 60 l l l
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315 Bose Corp.
82
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314 Meijer Inc.
l l l l
l
l 30
l l l
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l 90
l l l
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304 Softchoice Corp.
350 MovieMars.com
l l l
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l l l
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—
l l
l 30
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l 60
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—
l l
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2014
Rank
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355 SuperBiiz.com
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356 Fathead LLC
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357 Burberry Ltd.
l l l l
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352 Levenger Co.
353 Folica Inc.
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
l l l
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364 Gaiam Inc.
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365 Myotcstore.com
l l l
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367 PetFlow.com
l l l
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381 dELiA*s Inc.
l
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394 Rugs Direct
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395 JJBuckley.com
l l l
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400 ivgStores LLC
36
19
36
15
7
74
36
47
33
29
44
17
41
7
33
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11
79
32
81
32
5
11
59
62
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l 90 l l l l l
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392 Spanx Inc.
Total: 301-400
l l l
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398 AED Superstore
l l l
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388 NAPA Auto Parts
l
l 30
l l l
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385 GiftCard.com
l
l 60
l
l l
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383 David’s Bridal Inc.
l 30
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l 30
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396 JimmyJazz.com
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380 OfficeSupply.com
389 iStores Inc.
l
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378 GlassesUSA.com
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377 SwimOutlet.com
l l l
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374 Diamond Nexus
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369 Textbooks.com
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361 Threadless.com
362 PetSmart Inc.
l
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65
99
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85 86.0 21
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34 45 10
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30
60
36
93
83
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
2014
Rank
l
401 Directron.com
402 Bellacor Inc.
l
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404 PromGirl LLC
l
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406 Smarthome Inc.
l
l
l
409 Tumi Inc.
l
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l l l
411 47St. Photo
l l l
412 HRM USA Inc.
l l
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l
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l l l l l l
l l l
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l l l l
414 evo
l l l l l l
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418 Touch of Class
l l l l
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—
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—
—
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—
—
l
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l 60
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l 45
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—
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—
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443 Aldo Group Inc.
—
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l l l l l
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448 Sally Beauty
l
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—
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445 Planet Shoes
—
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444 Starbucks Corp.
—
l l l
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l 30
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l l
l l
l l
l l
—
l
l l l l
l
l
l l l
—
l l l
l 45
l
l
l l l l l l
l
—
l l 15
l l l l
l
l l
—
l l
l
l
l
l
431 Garmin Ltd.
—
l l
l
l l
—
l l
l
l
l 30
l
l l
l
l
l l l
l
442 Dexclusive.com
l
l l
l
l l
l
l
l
l
l
l l
l 21
l l
l
l
l 30 l l
l
l l
l l
l
l 60
l
l
l
437 RealTruck.com
l l
l
l l
l
l l l l
l
430 Ozbo.com
438 Super Warehouse
l
l
l
l
l
l l
l
l
l
l
l
435 Jenson USA
l l l l
l
l l
l
436 NBA Media Ventures LLC
l 30
l 365
l l l
l
l l
l
l l l l
l
l l
l
434 Franklin Covey Products LLC
—
l 21
l
l
l
l l l
l l
l l l
l 30
l
433 Paul Fredrick
l l l l
l l
l l
l 30
l
l
l
l
l l l l
l
l l
l
427 AMainHobbies.com
l l
l l
l
l
l
426 BlissWorld LLC
l 365
l
l
423 AlevaStores.com
l
l l
l
l
l
l
l
l
l
l 30
l
l
l
l
l l
l l
l
l 28
l l
l
l l l l
—
l
l
l
l
l 365
l l
l l
l l l l
l l
l l
l
l
421 Parts Express
l
l
l
l l
l
l
l
84
l l l
l
l l
l l
415 The Grommet
l
l
l
l
l
l l
l
l
l
l
l
—
—
—
—
l l
l l l l l
l l
l
l l
l
l
—
l l
l
l
—
—
—
l 14
—
—
—
—
—
l l l l
l 14
l
l 60
l l l
l 365
l 45
l
l
l
2014
Rank
451 etailz Inc.
Customer Service
Amazon
Become.com
Bing
Buzzillions.com
eBay
FindGift.com
Google Shopping
Nextag
Pronto Inc.
SHOP.COM
Shopping.com
ShopWiki.com
Shopzilla Inc.
Sortprice.com
Yahoo Shopping
Currency converter
E-gift certificate
E-mail
Express checkout
Free shipping
Live chat
Multiple languages
Overnight shipping
Order confirmation
Order status
Outlet center
Pre-paid labels
Return window: days
Shipment tracking
Toll-free number
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
l
453 Rugs USA
l
l l l
—
—
—
—
—
l l
l
—
—
—
—
—
—
—
—
l
l l
l
l l l
l l l l l l l l l l
456 ID Wholesaler
l
l
—
—
—
—
—
l
—
—
l l
—
—
—
l
—
—
l l
l
—
—
l
—
—
—
—
—
l
l
l
458 Reitmans
l
459 Genesco Inc.
l
l
461 iRobot Corp.
l
462 GiftTree.com
l
463 CPA2Biz Inc.
l
464 Powell’s Books Inc.
l
465 Jeffers Inc.
l
466 LeatherUp.com
l
—
—
—
—
l
l
l l
—
—
—
—
l
—
—
—
l
—
—
l
—
l
l
—
—
—
—
—
l
l
l l l
l 30
l
l
l l l
—
l
l l
l 30
l
l
l l
l 30
l l
l
—
l
l l l
—
—
—
—
—
—
—
l l l
—
—
—
—
—
l l l l
—
l
—
l 30
l
l l 365
l
l
l
l l
l
l l l
l
l l l l
l 30 l
l
l l l
l 14 l l l l l
l
l l
l
l l
l l l
l
l
l l
l
l
l
l
l
l
l l l
l l
l
l l
l l l
l l
l l
l
l 14
l
l
l
l l l
l
l l l
l l
l
l 30
l l l l
l
l l l
l 30
l
l
l
l
l
l
l 30
l l l
l
l
—
l
—
—
l l
l
—
l
—
—
—
—
—
—
—
—
—
l
469 Cat5 Commerce
l
—
—
l
l
l
—
l l l l l l
l l
l
l l l
l
—
l
l
468 BTO Sports
—
l
452 SpaceBound Inc.
—
—
—
l
—
l
l l
l
—
l
—
—
—
—
l l
—
—
l l
—
l
l 60
l l l
l
—
—
l
—
l l
—
—
—
l l l
—
—
l
—
—
l 365
—
l
—
l
—
l
470 NatureBox
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
471 Code42 Software
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
l
472 Frederick’s of Hollywood Inc.
l
l
l
l
l l
l
l
l l
l
l
l l
l
l
474 Fat Brain Toys
l
l
l
475 Austin Bazaar
l l
l l
l
l
l
l
l l
478 Eastern Mountain Sports Inc.
l
—
l
—
—
481 Gemvara.com
l l
482 Calendars.com LLC
l l
l
—
—
—
—
l
l l
l
—
—
l
—
—
l l
—
—
—
l
l l
l
l
l l
—
l
l
l
l
486 Luggage Online
l
l l l
488 Artbeads.com
l
l
l l l l
l l l l
l
489 DrillSpot.com
490 Toolup.com
l l l
l
493 ShopJimmy.com LLC
l
l l l
l l
l l l
l l l
—
l
l l
l
l
l
498 Heels.com
—
—
—
—
—
—
—
—
—
—
—
l
—
—
l
—
—
—
l
l
l
l
l l
l l
l 30
l
l
l
l
l l
l
l 15
l
l
l
l l l
l
l l
l 15
l
l
l
l
l
l l l
l 30
l
l
l
l l
l
l
l l
l
l
l l l l
l
l
l l
l
l
l
l
l l
l l
l
—
l
l
l 101
l
l
l
l l l
l
l
—
l
l l l
l l l
l
l l
l 365 l
l l
l
l
—
l
l l 30
l 90
l l
l
l l
—
l
l l l l
l l l
l
l l l
—
l l
l l l
l
l 60
l 15
l
l l
l 10
l l
l
l
—
l
l
l 30 l l l
l
l
l l l
l l
l l
l l l
l
l l
l
l
l
l
l l l
l
l
l
l
l 30
l
l
l l
l 30
l
l
l l
l 30
l
l l l l
l 90
l l l l
l
l
l l
l l
l 30
l l l
l
l l l l
l l l
l l
l
l 30
l l
l l l
l
l
l
l
l 30
l l
l
l
l
l l
l l l
l l l l l
l
l
—
—
l l l
l
l l
l
—
l
l 30
l l
l l
495 Uniqlo Co. Ltd.
l
—
l
l
l l l
l
—
l l
l
l
l
l l l l
l
492 Biblio Inc.
l l
l 90
l l l
l
l l l l l l
l l l l l l l l l l
l 30
l l l
l
487 Tool King LLC
l
l l l
l
l l l
l l
l l l
l l
l
l l
l l
l l
l l
l l l l l l
l l l l l l 90
l l l
484 Musicnotes Inc.
l
l l
l l l
l l l
l
l
l l
l l l l
l
l
l
l l l
l
l
l l l
l l 30
l l
l
499 123Stores.com
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
500 DVF.com
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
Total: 401-500
30
16
33
8
16
5
71
25
33
34
23
42
15
36
2
35
79
7
7
74
23
74
32
8
8
62
54
38
3
59
90
37 33
8
77 79.8 6
31
63
27
88
Total: 1-500
157 148 203 90
78
44 359 178 235 220 154 237 110 235 31 206 432 51
44 413 187 427 190 31
49 307 289 182 46 334 485 226 224 82 435 95.9 80 144 337 217 414
85
Methodology • 2014 Top 500 Guide • Internet Retailer
Top 500 2014 Methodology
Internet Retailer
Researchers contacted hundreds of retailers over a five-month
period. The starting point of data gathering was data from last
year’s Top 500 Guide, combined with rankings of retailers’ web
traffic from comScore Inc. and Compete Inc. (now Millward
Brown Digital). That list was supplemented with retailers that
Internet Retailer has covered or otherwise identified as a leader in
e-commerce.
WEB SALES Web sales are a measure of total annual sales transacted online via desktop and mobile devices. For North Americabased companies, these are global e-commerce numbers. For
foreign merchants, only U.S. sales are included. Whenever possible, web sales listed in the guide came from the company. If the
company did not provide sales figures, Internet Retailer estimated
sales based on traffic and an assumed conversion rate and average
ticket for that retailer’s category—as well as on analyst interviews.
Retailers were given the opportunity to respond to estimates.
CONVERSION RATE Conversion rate is a measure of what percent-
age of total monthly visits to a retailer’s web site end in a sale.
Researchers combined their historical knowledge of each retailer’s
web strategy with category data and analyst interviews to formulate estimates if a retailer did not provide a number. Retailers were
given the opportunity to respond to estimates.
AVERAGE TICKET If a retailer would not reveal average ticket,
researchers estimated the figure based on their knowledge of each
retailer’s business, averages within a category and input from
market analysts. Retailers were given the opportunity to respond to
estimates.
SUPPLIERS Whenever possible, supplier data came from the
retailer directly. If the retailer did not disclose which technology
and service vendors it uses, data comes from vendors themselves,
Internet Retailer research staff, or business intelligence firm
BuiltWith, which tracks technologies present on web sites. For
more information, see BuiltWith.com. Retailers were given multiple
opportunities to provide supplier updates.
Millward Brown Digital
SHOPPER PROFILE Millward Brown Digital calculated conversion
rates using the Compete behavioral panel as the percentage of
visits to a retailer’s web site that include a purchase transaction,
and represent the monthly average throughout 2013. Demographics were measured using a normalization methodology, leveraging
scientific multi-dimensional scaling to ensure metrics are representative of the U.S. Internet population. Demographics include
segmentations within age, income and gender. For more information visit millwardbrown.com/digital.
Compuware
WEB SITE PERFORMANCE Compuware measured web site per-
formance using the Compuware Global Performance Network.
Measurements were collected using the Firefox Browser Agent. The
tests measured the download speed, availability and consistency of
retail web sites. Compuware tests serve as a performance baseline
from which to measure and improve customer experience and
web channel efficiency. For the 2014 Top 500 Guide, Compuware
conducted tests for the period of Feb. 2-Feb. 16, 2014.
FREQUENCY AND LOCATION OF TESTS The tests were conducted
for web site home pages at 60-minute intervals throughout each
day from 12 U.S. data centers (12 measurements per hour).
RESPONSE TIME Measures the time elapsed while downloading a
page or an entire multistep transaction process.
96
AVAILABILITY Measures the percentage of successfully completed
tests out of total test attempts for the period.
CONSISTENCY Measures the standard variation of the response
time of successfully completed tests
ForeSee Results
CUSTOMER SATISFACTION DATA The Top 100 Online Retail
Satisfaction Index, provided by ForeSee, an Answers company,
measures browser satisfaction for the top 100 online retailers by
2013 sales volume, as reported in the Internet Retailer 2014 Top 500
Guide. More than 23,000 surveys were collected between Nov. 29
and Dec. 17, 2013. The data was collected through a consumer panel
and analyzed using the ForeSee CXASM methodology, a statistical
engine that measures satisfaction in a manner that is predictive of
customer loyalty, purchase behavior and other factors.
Experian Marketing Services
SEARCH ENGINE SHOPPERS Experian Marketing Services measured
the market share of U.S. visits from search engines for the e-commerce sites of all merchants in the Internet Retailer 2014 Top 500
Guide. Measurements were taken from January through December
2013 to determine a monthly average. The averages are compared
with measurements taken from January through December 2012.
Experian Marketing Services measures activity across more than 50
U.S. search engines, including Google, Yahoo, Bing, and other general and specialized engines within Hitwise. Experian Marketing
Services’ Hitwise sample measures the online behavior of millions
of Internet users, including hundreds of millions of monthly site
visits and tens of millions of monthly searches.
ROI Revolution
PPC SPENDING Pay-per-click ad spend estimates were assembled
by ROI Revolution starting with data from SpyFu. SpyFu performs
millions of monthly Google keyword searches to derive their costper-click (CPC) and ad spending estimates. ROI Revolution then
applied a corrective formula to the data based on a sampling of
known CPC and monthly PPC ad spending from retail industry
advertisers.
StellaService
PHONE HOLD TIME 14 phone calls were placed (one phone call per
day for 14 consecutive days, Feb. 18-March 3, 2014). Phone calls
were placed during business hours unless the business was closed
for an entire day (or weekends). Total time to live agent includes
interactive voice response navigation time. A maximum hold time
limit of 20 minutes was applied to all interactions. Any interaction that reached the maximum hold time limit is excluded from
calculations.
E-MAIL RESPONSE TIME 14 e-mails were sent (one e-mail per day
for 14 consecutive days, Feb. 18-March 3, 2014). A maximum reply
time limit of 72 hours was applied to all interactions (automated
replies do not qualify as responses). Responses not received within
72 hours of sent date and time were excluded from calculations.
Listrak
E-MAIL Listrak measures e-mail metrics for the Internet Retailer
2014 Top 500 Guide. Over the course of four months Listrak signed
up for each merchant’s e-mail program to collect data on shopping
cart abandonment, number of monthly e-mail messages sent and
other related metrics. A final review for additional data such as
checking for an e-mail sign-up feature located prominently on the
home page took place in March 2014.

International Shipping • 2014 Top 500 Guide

Transcription

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