THE JOURNAL ON - International Council on Active Aging

Transcription

T H E
J O U R N A L
O N
J u l y / A u g u s t 2 0 1 3 , Vo l . 1 2 N o. 5
The future of aging
Trends and issues that are
shaping the industry
Building resilience
Bolster this key
contributor to
successful aging
The wellness journey
How one community
created a thriving
wellness culture
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The Journal on Active Aging®
July/August 2013,Vol. 12 No. 5
CEO & PUBLISHER
Colin Milner, [email protected]
EDITOR-IN-CHIEF
Jenifer Milner, [email protected]
ART DIRECTOR
Jacob Benaroch
CHIEF OPERATING OFFICER
Julie Milner, [email protected]
VICE PRESIDENT OF EDUCATION
Patricia Ryan, MS, [email protected]
DIRECTOR OF MEMBER SERVICES
Krystyna Kasprzak, BA, [email protected]
DIRECTOR OF MARKET DEVELOPMENT
Patsy LeBlanc, [email protected]
COMMUNICATIONS DIRECTOR
Marilynn Larkin, MA, [email protected]
LEAD SERVICES
Shari Akesson
The Journal on Active Aging® is published seven times per
year by the International Council on Active Aging®
(ICAA), a division of ICAA Services Inc. Contact
ICAA to find out about membership or subscriptions
to the Journal on Active Aging® or ICAA Functional U®.
International Council on Active Aging®
3307 Trutch Street
Vancouver BC V6L 2T3 Canada
Toll-free: 866-335-9777
Tel: 604-734-4466
Fax: 604-708-4464
www.icaa.cc
Every article published in the Journal on Active Aging® is
indexed by subject and stored in ICAA’s articles archives,
which can be accessed from the home page of the ICAA
website. In addition, every issue—posted in its entirety—is
available to members in the “Member zone.”
Editorial submissions are welcome. Please send queries to
Jenifer Milner, Editor-in-Chief. Submissions may be edited
for length, style, content and clarity.
The Journal on Active Aging® ISSN 1814-9162 (print),
ISSN 1814-9170 (online).
C O N T
Features
Gerontology Resilience: a requirement for
successful aging in all settings pg. 22
The importance of building resilience in older adults in communities,
seniors centers, and other organizations within the active-aging
industry cannot be underestimated, experts agree. Here’s how to do it.
By Marilynn Larkin, MA
Trends The future of aging, part one: trends and
issues that are shaping the industry pg. 38
International Council on Active Aging® advisors share insights about
developments in the field of aging that they consider significant. By
Jenifer Milner
Program profiles How Spring Lake Village created a
thriving wellness culture pg. 86
At this California community, the wellness journey has involved
residents, staff and outside organizations. By Diane Waltz, MS, PT
Articles
Communication Crisis management: when bad things
happen to good companies pg. 30
With corporate crises filling headlines daily, “the really smart
companies prepare for when a crisis hits, not if. ” By Michelle Moore
Market research A profile of aging America pg. 82
This brief sketch of America’s older-adult population includes tidbits
of interest for marketers and others focused on this target market.
ICAA Innovators A “green” initiative unites residents
and staff at The Orchards at Southington pg. 94
Eco-friendly efforts have improved relationships, quality of life and
the environment at this Connecticut community.
Contents copyright ©2013 by the International
Council on Active Aging®. All rights reserved. Send
permissions requests to Access Copyright by emailing
[email protected].
Disclaimer: The Publisher and Authors recognize
that older adults have medical and physical conditions
that affect the appropriate application of the
recommendations and exercises published in the
Journal on Active Aging®. Consult with a physician,
physical therapist, or other trained health or exercise
professional before using the exercises. The Publisher and
Authors are not responsible for any injury or
adverse effects from the application of the material
in the articles.
4
The Journal on Active Aging July/August 2013 www.icaa.cc
C o l u m n s
&
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Comment
8
Industry news
16
News from ICAA
Preferred Business Partners
d e p a r t m e n t s
18
Research in the news
100
ICAA Preferred Business Partners
108
ICAA directions
E N T S
I C A A
A d v i s o r y
Scientific Advisory Board
• Steven Blair, PED, Arnold School of
Public Health, University of South
Carolina
• Wojtek Chodzko-Zajko, PhD,
University of Illinois at Urbana–
Champaign
• Terry Ferebee Eckmann, PhD, Minot
State University
• William J. Evans, PhD,
GlaxoSmithKline
• Kathie Garbe, PhD, University of
North Carolina–Asheville
• Ben Hurley, PhD, University of
Maryland School of Public Health
• Jamie Huysman, PsyD, WellMed
Medical Management
• Bob Laventure, MEd, British Heart
Foundation National Centre for
Physical Activity and Health
• Kevin O’Neil, MD, Brookdale Senior
Living, Inc.
• Barbara Resnick, PhD, University of
Maryland School of Nursing
• Debra Rose, PhD, California State
University, Fullerton
• Mary E. Sanders, PhD, School of
Medicine, University of Nevada,
Reno
• Maria Fiatarone Singh, MD,
University of Sydney
• Wayne Westcott, PhD, Quincy
College
Industry Advisory Board
• Lorrayne Anthony, BSc, The
Canadian Press
• Ginger Anzalone, MBA, Vesta
Facilities Management
• Marge Coalman, EdD, Touchmark
Retirement Communities
• Terry Fay, BA, Senior Lifestyle
Corporation
• Helen Foster, BA, Foster Strategy, LLC
• Jeff Glaze, MBA, ABHOW
B o a r d
• Barbara Kleger, BS, Kleger associates, a
division of KD Partners, LLC
• Brenda Loube, MS, Corporate Fitness
Works
• Jan Montague, MGS, Whole-Person
Wellness International
• John Rude, MS, Age Dynamics, Inc.
• Martha Schram, BS, Aegis Therapies
• Kathy Smith, BBA, Kathy Smith
Lifestyles
• Lynn Thorneburg, JD, Institute for
Preventive Foot Health
• Kay Van Norman, MS, Brilliant Aging
• Ronda Watson, RD, Atria Senior
Living
• Stephanie Wong, BA, Healthways
Marketing Advisory Board
• G. Richard Ambrosius, MA,
Positive Aging
• Lori Bitter, MS, The Business of
Aging
• Robin Craig, MA, MBK Senior Living
• Douglas Fitzgerald, EdD, Boomer
Senior Living International
• Todd Harff, MBA, Creating Results
• Anne Holmes, MS, National
Association of Baby Boomer
Women
• Gill Walker, MS, Evergreen
Advertising & Marketing
Supplier Advisory Board
• Nathanel Eisenberg, CogniFit
• Anson Flake, HydroWorx
• Herb Flentye, SPRI Products
• Don Gronachan, Biodex Medical
Systems
• Lee Hillman, Performance Health
Systems, LLC
• Jeff Kohl, Red Door Spas–Elizabeth
Arden
• Crystal Romberger, Ball Dynamics
International, LLC
• Jocelyn Vande Velde, Matrix Fitness
THE ICAA
PHILOSOPHY
Changing the way
we age®
We can change the way we age
by staying active, to the fullest
extent possible, within all areas of
life: physical, spiritual, emotional,
intellectual, vocational, social and
environmental. Aging
within these dimensions of
wellness keeps us involved, alert
and enjoying a productive life.
Active aging
The concept of active aging is
summed up in the phrase “engaged
in life.” Individuals can participate in
life as fully as possible, regardless of
socioeconomic status or health
conditions, within the wellness
dimensions.
Age-friendly
ICAA’s age-friendly philosophy
designates programs that provide
the information, access and
motivation people need to become
and stay active through all levels of
functional ability.
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COMMENT
M a k i n g
Death. A heavy word, isn’t it? Many
of us don’t want to talk about our own
mortality, as it means facing the fact
that we come with an expiry date. Instead, for numerous people, the strategy
is to keep death at bay by “refusing” to
age. They spend billions on “anti-aging”
pills and creams, all in an effort to arrest
aging and keep the body looking young.
But time marches on, with or without
Botox.
Death’s GPS system is foolproof: It will
find us—it’s just a matter of how and
when. Can we forestall the inevitable?
The answer to that question lies within
our genes, attitudes, lifestyles and environments, not a bottle or a tube.
We find insight—and role models—in
those who have cracked the centenarian code to live longer and healthier
than most. One of these code-crackers
is my grandmother, Merle O’Hara. At
101 years of age, she is a fine example
of someone who has lived, loved and
lasted. But how has she done it? One
word: resilience.
I’ve written and talked publicly before
about my grandmother, because she inspires me with her lively spirit, sense of
fun, and optimism. She has experienced
101 years of change along with her
share of adversity, and she has adapted,
bounced back, and moved on. This, to
me, is her legacy.
Consider the following for a minute:
Recently, Pew Research Center surveyed
Americans on their attitudes toward
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t h e
living to age 120 and beyond, and found
that when asked how long they wanted
to live, 69% of respondents gave an age
between 79 and 100 years. The median
ideal life span was 90, according to Pew.
As more people seek to live longer, the
ability to model resiliency and to encourage or support this trait in others
could leave a lasting and positive legacy
for us all.
In this issue of the Journal on Active
Aging®, Marilynn Larkin tackles the
topic of resilience. Larkin interviews
five experts about resilience, whether
or not people can learn this trait, and
what organizations can do to bolster
resilience for their members, residents
and staff. Check out her article on pages
22–29 for insights, strategies, resources
and more.
Resilience is increasingly important
today due to improved longevity and
population aging, which are transforming the world around us. How will such
issues and other trends shape the future
of aging? To explore this subject, we
turned to members of the International
Council on Active Aging’s scientific
and industry advisory boards. We asked
these individuals to tell us about the
trends and issues in aging that they
consider the most significant, and many
gave us their input. The responses were
fascinating.
Because board members represent the
active-aging spectrum and all its areas
of focus, their input covers a wide range
of topics. The result is a picture of the
m o s t
aging field seen through the eyes of
active-aging advocates, including current and emerging challenges as well as
opportunities.
Needless to say, there’s a wealth of material. We’ll mine these contributions over
the next several issues of the Journal in
a series called “The Future of Aging.”
The first installment appears on pages
38–44 of this issue. Prepared by Editorin-Chief Jenifer Milner, part one zooms
in mainly on healthcare-related topics,
from opportunities arising with healthcare reform, to the challenges of late-life
depression.
In a rapidly changing world, activeaging professionals offer real solutions
for those who want to enjoy healthier,
longer and more fulfilling lives. Their
answers involve people making the most
of the aging experience—not denying it.
Colin Milner, CEO
H E A L T H
&
F I T N E S S
E Q U I P M E N T
HUR SmartZone
Comprehensive Solution
to Implement Active Aging Programs
• Smart Card System, Personal computerized exercise programs
• Measure Outcomes, Sets up machines automatically and
records all activities
• Prevent Falls, Strength and high speed power training improves
muscular speed
Phone: 847.729.2636
Email: [email protected]
www.hurusa.com
7
Industry NEWS
Les D’Arcy competes in the World Championship Veterans Table Tennis. Image courtesy of Britdoc / Bankyak Films
Campaign encourages ping
pong to support active aging
BRITDOC Foundation in London,
England, is touring its Ping Pong Care
Campaign to older-adult settings in the
United Kingdom as part of an outreach
program. The campaign includes free
screenings of the documentary film Ping
Pong, which follows eight veteran players
competing in the 2010 “over 80s” World
Table Tennis Championships in Inner
Mongolia. Since its release in July 2012,
the film has been screened in more than
500 care settings in the UK. BRITDOC
aims to bring its film/campaign to a further 2,000 such settings before the end
of 2013. The campaign’s goal is to inspire
“more active lifestyles in our senior
years.”
In addition to free screenings of this film,
the Ping Pong Care Campaign provides a
tool for planning, promoting and hosting
screenings in such settings as residential
and care communities, day centers, and
community centers. The Ping Pong Care
Pack also gives caregiver staff resources
to initiate table-tennis activities in their
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venues. These resources include a rollnet,
paddles and balls, and a booklet and DVD
that explain starter activities for all participants, regardless of age, ability or mobility.
The campaign is making a limited number of Care Packs available at no charge.
For more information, visit www.pingpong
film.co.uk/campaign.
Florida community announces
partnership with public college
The Village, an independent living community in Gainesville, Florida, has entered
into an exclusive partnership with nearby
Santa Fe College. The formal affiliation
provides Village residents with unlimited
access to courses, lectures and a variety of
events on the college’s campus tuition free.
The partnership also increases the number
of courses taught by Santa Fe instructors at
the senior living community. Additional
benefits to Village residents include private
showings at Santa Fe’s planetarium and
tours at the college’s teaching zoo. Village
residents will also have unlimited access to
Santa Fe athletic events, with special recognition opportunities such as ‘Throwing
Out the First Pitch” at baseball games.
In a survey of residents at The Village,
nearly 70% considered lifelong learning
and forming a partnership with Santa Fe
College a top priority. The survey also
asked about courses and cultural activities
that interested individuals. Some of the
residents’ most popular academic subjects
included technology, history, economics
and fine arts.
Calling the partnership a “win-win,”
Kathryn Lehman, coordinator of cultural
programs for Santa Fe College, says, “it
provides residents of The Village enriching opportunities to academic and cultural
programs we offer. It’s also valuable for our
students and instructors to interact with a
wider variety of adults seeking continued
education and new experiences.” Adds
Jim Antonucci, executive director of The
Village, “I think this affiliation further emphasizes the changing face of higher education, the desire among seniors for lifelong
learning opportunities and our commitment to healthy aging.”
Continued on page 10
S E N I O R
L I V I N G
In order to provide a dining experience that continues to meet the
needs of existing residents as well as elevate the role dining plays
in attracting new residents to your community, Morrison Senior
Living is excited to introduce Our Food Rules . Our Food Rules were
created to inspire our chefs and their teams to create food that will
give your community a “dining competitive edge” while enhancing
residents’ experience with healthful, whole, unprocessed foods.
TM
From the time we turn on the light to your kitchen to the
time the light is switched off at the end of the day,
Our Food Rules are working to provide healthy,
great tasting food. Boldly stated, “Our Food Rules!”
Here are just a few of Our Food Rules...
1
Fresh vegetables will
be prepared at the
last possible minute
and in the smallest
possible batches
to ensure taste
and freshness
2
Our foods will be
prepared with efforts to
dramatically reduce or
eliminate excessive fats,
calories and sodium
3
We will purchase
whole food in concert
with the season at
the peak of ripeness
and flavor
To make your FOOD RULE, call 1-800-2CLIENT today.
4
We will use fresh
produce, never canned
or frozen, when
preparing salads;
croutons will never
be purchased, but
made-in house
Industry NEWS Continued from page 8
The economic straits our profession
faces necessitated this union,” he adds.
“We have heard the call of our members,
and we have responded.”
At Springpoint Senior Living communities in New Jersey, participants in a fitness
challenge log one mile on a virtual journey for every one minute of activity.
Image courtesy of Springpoint Senior Living
Fitness challenge takes
Springpoint residents on
virtual journey
At Springpoint Senior Living communities across New Jersey, hundreds of
residents recently set out on a journey
across America. As they travel from
coast to coast, they’re stopping to celebrate landmarks, cheering each other
on and enjoying an engaging new path
to health and fitness. Called “Exercise
Across America,” this virtual journey
is a way for residents at Springpoint’s
continuing care retirement communities
to measure and track their exercise and
activity levels. One minute of activity
equals one mile, with each resident’s
progress marked on a large map of the
United States.
Exercise Across America encourages
residents to try new things, states Jodee
Garrity, fitness manager at Crestwood
Manor in Whiting. “I have people who
have never been to the pool before.
Now they’re coming to my aqua classes.
I have people trying out my seated
aerobics classes. They’re having fun.
Some are even getting a little competitive.” Residents also reminisce with
one another about their real-life
journeys.
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“Our residents are having a great time
with this,” observes Stacey Judge, community wellness program director for
Springpoint Senior Living. “They’re
learning that all kinds of activities
can contribute to better health.” The
program is an offshoot of a broader
wellness and healthy aging initiative at
Springpoint called “LivWell.”
Groups representing longterm and post-acute care
providers combine operations
In May 2013, the American Health
Care Association (AHCA) and the
Alliance for Quality Nursing Home Care
(Alliance) announced they had reached
an agreement to combine their operations into one organization. The new
entity will retain the AHCA name.
“Improving the lives of our residents
while delivering solutions for quality
care have been the ties that bind AHCA
and the Alliance since the very beginning,” says AHCA President and CEO
Mark Parkinson. “Today our profession
stands at a crossroads. Faced with continued cuts and growing pressures on the
systems that fund the care we provide,
there was really only one choice—to
band together to form one unified voice.
National Geographic seeks
photo submissions
From September 21–29, 2013, National
Geographic is inviting the world to take
part in the Great Nature Project, an unprecedented attempt to capture and appreciate the Earth’s biodiversity. Project
participants—anyone with a camera or
camera phone—are asked to take photos of any plants or animals they come
across and share them with the world by
uploading them to various social media
platforms, including Twitter, Instagram and Flickr, using the hashtag
#GreatNature. The uploaded, tagged
photos will be aggregated online at
www.greatnatureproject.org. Visitors
to this website can view the images and
take advantage of opportunities to engage deeper and learn more about the
world’s biodiversity through educational
and scientific resources.
As part of the Great Nature Project,
National Geographic Kids is attempting
to set a Guinness World Record for the
largest online photo album of animals by
collecting more than 100,000 animal images. Any photo of an animal uploaded
and then shared with the Great Nature
Project with the addition of the hashtag
#animal will count toward the record.
“The Great Nature Project is at the core
of the National Geographic Society’s
mission to inspire people to care about
the planet,” comments Vice President
of Education Daniel Edelson. “Through
this project, participants can share
their world with the whole world.
Experiencing and celebrating nature in
this way will remind people of all ages
about the amazing and diverse life on
our planet and inspire them to do their
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part to help change it for the better.”
Learn more about this initiative at www.
greatnatureproject.org/participate.
[Ed. Host organizations for Active
Aging Week 2013 may want to include
the Great Nature Project among their
activities for the annual health promotion
campaign. The dates for the National Geographic initiative roughly coincide with
Active Aging Week, which takes place
September 22–28 and this year highlights
the theme “Discover Your Community.”
Led by the International Council on Active
Aging®, the weeklong campaign is organized by local hosts. For more information,
visit www.icaa.cc/aaw.htm.]
Kisco residents enjoy a cooking demonstration as part of the Mind Matter Olympics.
Image courtesy of Kisco Senior Living
Kisco offers cognitive health
program
Kisco Senior Living, headquartered in
Carlsbad, California, recently launched
“Mind Matter Olympics,” a second-year
program to help maximize brain health
and memory ability. Six Kisco communities in southern California are participating in the 10-week program, which
offers 16 activities in four different
categories of competition: “Know Your
Brain,” “Brain Fitness,” “Total Recall”
and “Mind/Body Healing.”
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Moves and more
Penny Pritzker recently became the
United States’ 38th Commerce Secretary; Pritzker previously developed Vi
(formerly Classic Residence by Hyatt),
headquartered in Chicago, Illinois,
among other ventures … ACTS Retirement-Life Communities has begun a
search for a successor to President and
CEO Marvin Mashner, who plans to
retire in June 2014 after 23 years with
the Pennsylvania-based organization …
the Assisted Living Federation of America named Brenda J. Bacon, cofounder,
president and CEO, Brandywine Senior
Living in Mount Laurel, New Jersey,
as board chair … the Family Caregiver
Alliance presented its 2013 Leadership
Award to Susan Reinhard, PhD, RN,
senior vice president for public policy
at AARP, and director, AARP Public
Policy Institute, in Washington, DC …
Matthew Phillips joined Chicago, Illinois-based Senior Lifestyle Corporation
as executive vice president, while Nancy
Cutter came on board as vice president
of development and Kate DeCoursey
as vice president of finance … Henry
Moehring was promoted to executive
director of Asbury Methodist Village
in Gaithersburg, Maryland … Walter
Greenleaf, PhD, joined the Stanford
Center on Longevity at Stanford
University, California, as senior research
scholar and director of the Mind Division … Edward Lange, Jr., resigned as
CEO of Holiday Retirement in Lake
Oswego, Oregon; company president
Kai Hsiao has assumed this additional
position … Erickson Living in Baltimore, Maryland, hired Christopher J.
Emmett as regional vice president of
operations; the company also promoted
Matt Neville to executive director of
its Highland Springs community and
appointed Garry D. Hibbs as executive director at Oak Crest … Dennis
G. Stambaugh, MHA, was appointed
managing director of CARF International’s Medical Rehabilitation accreditation area for North America … Mark
Johnston recently joined Kansas-based
GlynnDevins, specialists in senior living advertising and marketing, as vice
president, CRM [customer relationship management] and data analytics
… Marge Betley was named executive
director of Stagebridge Senior Theatre
in Oakland, California … Wisconsinbased Eppstein Uhen Architects, Inc.,
hired Leslie Takahashi-White as project assistant for its Living Environments
studio, working on senior living projects
… Tana Gall was named president and
Jason Childers, senior vice president, at
Merrill Gardens in Seattle, Washington;
Sondra Roberts, general manager of
Merrill Gardens of Citrus Heights, was
named Outstanding Executive Director
of the Year by the California Assisted
Living Association … ProMatura Group,
based in Oxford, Mississippi, recently
hired Susannah Myerson as vice president of research and applied strategies
… the US Senate confirmed Marilyn
Tavenner as administrator of the Centers for Medicare & Medicaid Services
in May … Rob Young was named vice
president of sales and marketing for
Covenant Retirement Communities,
Inc., headquartered in Skokie, Illinois
… Oak Trace has added Subhash Shah,
MD, as physiatrist; Shah will oversee
all rehabilitation services provided
at the Downers Grove, Illinois, community … Ecumen President and CEO
Kathryn Roberts received the 2013
Distinguished Alumni Achievement
Award from Minnesota State University
Mankato … the US Administration on
Aging announced the following winners
of the “Unleash the Power of Age Community Challenge,” held in conjunction
with Older Americans Month 2013:
Epifanio Vega Gonzalez, Pat Sussman
and Robert Craig … and Floridabased United Home Care recently
awarded its 19th annual Claude Pepper
Awards, recognizing the United Flying
Octogenarians—1,200 pilots aged 80
years and older—with its Active Living
Award.
“The spirit of competition and fun can
never be underestimated,” comments
Kisco’s wellness team leader, Maria
Connelly. “Using feedback from residents, we designed this program to improve cognitive ability through social
engagement with a focus on preventive
strategies. Mind Matter Olympics offers
continuous learning that challenges and
exercises residents’ minds in a fun-filled
setting.”
Participants bring a passport booklet
to each activity, and the word brain is
stamped in the booklet upon completion. Each community will host an
awards ceremony at the program’s finish.
“The end goal,” Connelly notes, “is to
provide a program to help enhance quality of life and to increase engagement
through intellectual activities and build
social relationships through our six dimensions of wellness.”
At an event to celebrate Intergenerational
Day Canada, two youth play pool with a
more seasoned friend. Image courtesy of i2i
Intergenerational Society of Canada
Canadian cities embrace
Intergenerational Day Canada
Outreach to cities across Canada resulted in a record number supporting
the fourth annual Intergenerational Day
Canada, according to Sharon McKenzie,
executive director of the i2i Intergenerational Society of Canada, based in
British Columbia, and a major force behind the day. “The number of Canadian
cities acknowledging this focus day has
grown from seven to 92 in just one year,
with representation from every province
and two territories. Four provincial gov14
ernments have proclaimed the day as
well,” McKenzie says. The day provides
an opportunity to raise awareness in
classrooms and in daily life about the
benefits that respectful connections
between generations bring to education,
health and community safety; and to
break ageist stereotypes.
According to i2i, “Intergenerational
activities are an untapped resource.
They are rich in personal connections
and provide opportunities to practice
personal responsibility and empathy.
We spend tax dollars attempting to
help isolated teens, neglected children
and disconnected older adults. In many
cases these two generations would solve
their own problems just being together,
guided by a respectful and safe plan.
Reaching out to one another is a priceless first step.” More information is
available at www.intergenerational.ca.
Active-aging program brings
benefits to older adults
in South Africa
More than 100 older adults at “aged
care” residences in the eThekwini
Municipality region of Durban, South
Africa, recently participated in an exercise program run by faculty at the University of Kwazulu-Natal (UKZN), also
in Durban. The three-month program—
designed to assist with mobility, balance,
strength and flexibility—was conducted
as part of a research study that assessed
the effect of exercise on general health
status, immunity, memory, risk for falls
and nutrition in older adults. Participants were 60 years and older, mobile
and independent in their activities of
daily living.
For purposes of the study, one group of
participants exercised three times a week
and the other twice a week, according to
UKZN’s newsletter. “Following an analysis of the study results, the exercise program will be disseminated to [aged care
centers] as a means of promoting active
aging for residents living within these
facilities, both locally and nationally,”
notes lead researcher Serela Ramklass of
the School of Clinical Medicine.
Healthcare executives form
new company
Brian C. Goode and Stephen H. Neff recently founded Renaissance Healthcare
Partners, LLC, in Hampton Falls, New
Hampshire, a company that will acquire,
operate and manage skilled nursing and
rehabilitation centers throughout the
New England region. The team created
the company in response to the rapidly
changing healthcare marketplace.
“Healthcare is changing and the pace of
change will accelerate,” says Neff. “The
leadership of skilled nursing and rehabilitation centers must align with physicians, hospitals and insurance companies
and be a meaningful player in a complex
healthcare ecosystem.”
Prior to becoming a partner at Renaissance, Goode founded and recently sold
Excella Healthcare, Inc., which provided
Medicare-certified home health and
rehabilitation services in five states. Neff
brings more than three decades of experience to the partnership. He was most
recently the president and CEO of
Aviv Centers for Living in Peabody,
Massachusetts.
Do you have news to share?
The Journal on Active Aging® welcomes your news submissions. Please
send press releases to publications@
icaa.cc—the Journal’s email for submissions—and staff will consider
your news for possible publication.
Newsworthy topics include such
things as center/community openings; initiative or campaign launches;
announcements of awards, promotions or grants; and other topics of
interest to active-aging professionals.
Industry news: studies, campaigns and programs
Ireland launches National
Positive Ageing Strategy
On April 24, 2013, Ireland’s Kathleen
Lynch, minister of state for disability,
equality, mental health and older people,
launched the National Positive Ageing
Strategy to help transform Ireland into
an “age-friendly” society. Estimates suggest that by 2041, there will be between
1.3 and 1.4 million age 65-plus people
in Ireland, representing 20–25% of the
total population. The new strategy “offers
a blueprint for planning what can and
should be done, individually and collectively, to make Ireland a good country in
which to grow older,” states the country’s
Department of Health.
The National Positive Ageing Strategy
highlights that aging is a lifelong process
that does not start at age 65, and that aging is not just a health issue; it requires a
government response to address a range
of interconnected social, economic and
environmental factors. The plan specifies
four national goals: continued involvement of people as they age in all aspects
of society; support for people as they age
to maintain, improve or manage their
physical and mental health; enabling people to age in their own homes and communities for as long as possible; and supporting and using research about people
as they age to develop better policy.
This document may be downloaded at:
www.dohc.ie/publications/National_
Positive_Ageing_Strategy.html.
UC–Davis establishes research
center for aging Latinos
Assembling a team of nurse, physician
and mental-health leaders in brain health
and minority aging, the University of
California, Davis, has established the
Latino Aging Research Resource Center.
The center was created through a fiveyear, US$3-million grant from the
National Institute on Aging, one of the
US National Institutes of Health.
Latinos, a rapidly aging population, comprise one-third of residents in California’s
Central Valley. They face health disparities such as socioeconomic disadvantages
and a lack of adequate healthcare that
place a disproportionate burden on the
family, in part because Latinos traditionally care for family members at home.
The new center emphasizes community
engagement through mentoring to encourage people to participate in research
and disseminate brain-health information
to Latino communities. Research grants
for pilot programs will be awarded annually.
Inaugural conference to
tackle culture of aging
in Canada
The Schlegel-University of Waterloo
Research Institute for Aging (RIA) will
work with numerous partners to organize “Walk with me … Changing the
Culture of Aging in Canada,” scheduled
for March 24 and 25, 2014, in Toronto,
Ontario. Canada’s first national conference on cultural change will bring together older people and their families,
caregivers and providers, researchers, and
policymakers to learn with and from each
other about changing the culture of aging
in Canada.
Conference participants will: learn
about the work of the Ontario Centres
for Learning, Research & Innovation
in Long-Term Care; hear about key cultural change initiatives across Canada;
build partnerships to advance change;
learn practical strategies to apply cultural
change within their organizations; and
foster healthy communities that connect
people across all settings. More details are
posted at www.the-ria.ca/walkwithme.
Organizers also issued a call for conference sessions, with submissions due by
October 1. Guidelines are available at
http://precis2.preciscentral.com/Link.
aspx?ID=2D9A2224C0FBC517.
Parkinson’s project meets
at UK university
Six partners from The LiveWell Project,
a pan-European consortium to promote
healthy living and well-being for people
with Parkinson’s disease, recently met at
Plymouth University Peninsula Schools
of Medicine and Dentistry in the United
Kingdom to discuss content and next steps
for their Web-based training and social
community system. The project is aimed
at three groups: people with the disease,
to enable them to self-manage their condition; caregivers, giving them access to
online information, training and a support
community; and physicians, allowing
them to remotely monitor their patients.
The LiveWell Project is cofounded by
the European Commission through the
Lifelong Learning Programme–Gruntvig
Subprogramme.
San Diego university to
study successful aging in
adults with HIV
The National Institute of Mental Health,
part of the National Institutes of Health,
has awarded a US$3.4-million grant to
researchers at the University of California,
San Diego School of Medicine to study
successful aging in HIV-infected adults.
HIV is a chronic medical disease that today affects the lives of more than one million Americans.
Since the advent of antiretroviral therapy
(ART) to treat HIV, life expectancy of
HIV+ adults has been increasing progressively. By 2015, nearly half of HIV+ individuals in the US will be over age 50, and
this number is expected to keep rising. The
newly funded study will be the first largescale investigation of successful aging
in HIV-infected individuals ages 36–65
years. Its goals are to examine the positive psychosocial factors that determine
self-perceived successful aging, such as
resilience, hardiness, optimism and social
engagement, reveals principal investigator
Dilip Jeste, MD, Distinguished Professor of Psychiatry and Neurosciences and
director of UC San Diego’s Stein Institute
for Research on Aging. The study will also
look at biomarkers of both physical and
cognitive aging, comparing these factors
in individuals who are HIV-infected with
noninfected adults.
15
NEWS from ICAA Preferred Business Partners
more about ActiveRx, go online to www.
activerx.com or call 480-840-1460.
The Green System, by SportsArt Fitness
SportsArt partners with
EcoFit, gym on pilot program
Located in the Hotel Grand Pacific in
Victoria, British Columbia, the Victoria Athletic Club is piloting a program
whereby members use the new SportsArt
“Green System” to convert exercise into
electricity while earning EcoFit points
toward discounts and other offers from
local businesses. The Green System is an
ETL-listed suite of stationary bikes and
elliptical machines that harnesses energy
output by creating electricity that can
be fed into the power grid. The Victoria
club installed two pods of 10 machines,
and expects to save approximately
CDN$3,000 in electricity costs per year.
For Green System product details, visit
www.sportsartamerica.com.
New ActiveRx model targets
senior living communities
ActiveRx, an Arizona-based company
with a national network of stand-alone
active-aging centers, has introduced
ActiveRx on Campus. The company’s
new model is targeted to senior living
communities as an answer to the challenges of improving resident health and
function, reducing resident turnover and
increasing resident satisfaction. Matt
Essex, ActiveRx founder and CEO, says,
“ActiveRx on Campus will provide communities with the key ingredient for encouraging a contagious wellness culture,
renewed hope and a redefined view
of what is possible in aging.” To learn
16
Conductorcise provides fun,
fitness in communities
Conductorcise, a “sound workout for
mind, body and soul” and its Maestro
David Dworkin continue to travel the
United States, bringing a workout to
classical music designed to prompt brain
and physical stimulation and engagement on all levels. Recently, Dworkin’s
touring has taken him from Atria
West 86 in New York City to Henry
Ford Village in Dearborn, Michigan,
and Moldaw Residences in Palo Alto,
California. Events also took place at the
Country Meadows Retirement Community in Hershey, Pennsylvania. Dworkin
looks forward to additional events for
sessions and certifications. For further
information about this program, see
www.conductorcise.com.
Aegis Therapies tracks
wellness metrics in skilled
nursing centers
After rolling out wellness services for
stand-alone skilled nursing centers,
EnerG by Aegis is now using validated
assessments to track various metrics
affected by its programming. These metrics are all related to personal wellness
(e.g., depression, cognition, falls and
hospital readmissions). Assessments include the Geriatric Depression Scale, the
St. Louis University Mental Status Exam,
and the Functional Reach Test. To track
the progress of individuals, participants
are assessed after completing a predetermined interval and then again at regular
intervals throughout their stay. To discover more about EnerG by Aegis, refer
to www.aegistherapies.com.
BOSU ‘revitalizes’ website
Hedstrom Fitness, makers of the BOSU,
recently debuted its easier-to-navigate,
mobile-friendly BOSU website, adding
components to benefit its core trainer
and fitness markets, as well as to attract
the youth, athlete, rehabilitation and
active-aging markets. New features include, among others: a video vault with
weekly workout videos; articles and
information for the targeted markets;
an events calendar with workshops and
trainings with the BOSU International
Master Trainer team; a BOSU newsletter with the latest exercises and health
and wellness research on functional fitness; and social sharing, product ratings
and reviews. Check out BOSU’s updated
site at www.bosu.com.
The HydroWorx 3500 Series Pool
HydroWorx brings product
to senior living market
HydroWorx recently introduced its
3500 Series Pool as a low-pain modality
for therapy and wellness programs in
older-adult communities. The 12’ x 16’
(expandable up to 12’ x 24’) pool comes
standard with HydroWorx’s patented
underwater treadmill and jet technology,
and can be customized to add a second
treadmill and multiple jets. Its large interior space allows functionality for multiple patient therapy stations or group
exercise classes, while the varying
depth floor encourages progression.
The first senior living installations include Presbyterian Village North in
Dallas, Texas, and Peabody Retirement
in North Manchester, Indiana. For product details, view www.hydroworx.com.
IPFH gains Google grant
The Institute for Preventive Foot Health
(IPFH) recently received a Google for
Nonprofits grant providing the equivalent of US$120,000 for a year to be
used for keyword campaigns in Google
search. “The grant will enhance our efforts to take a leadership role as an educational resource for information on preventive foot health and the management
of foot pain and other foot conditions,”
says IPFH President Lynn Thorneburg.
“It will allow us to expand IPFH’s reach
and help health professionals and consumers understand how healthy feet
are the foundation of mobility and
function.” Learn more about IPFH at
www.ipfh.org.
Sales professional Brian Jamison has
advanced at Med-Fit Systems
Med-Fit announces new
partnership, promotes team
members
Med-Fit Systems, manufacturer of
Nautilus commercial fitness equipment,
recently announced its affiliation with
Medical Fitness Academy (MFA), a
Pennsylvania-based practice consulting
company. According to MFA, the organization selected Med-Fit as its strength
and cardio equipment provider because
of Nautilus’s evidence-based designs and
results.
In other news, Med-Fit recently promoted Bruce Kaplan and Brian Jamison,
two of its sales team members. Kaplan
is now director of national accounts and
GSA, while Jamison becomes national
sales manager for Med-Fit’s commercial
fitness division. Both men assumed
their new duties in June. Discover more
information about Med-Fit Systems at
www.medfitsystems.com.
Moving Toward Health to
offer Nia training
Moving Toward Health is sponsoring
training to become a Nia instructor in
San Diego, California, November 13–19.
A fusion fitness pioneer, the Nia Technique teaches body-mind awareness
through multiple movement forms from
martial arts to dance, yoga, and other
healing practices. The first of a five-belt
system of training, the Nia White Belt
Intensive is also available for personal
growth. Trainer and gerontologist Janet
Hollander will team with veteran trainer
Ken Gilbert to add a special focus on
older-adult needs met by the Nia Technique. Register online at nianow.com/
whitebelt. Additional details are available at www. movingtowardhealth.com
New YogaFit certification
equips instructors to help
veterans of all ages
YogaFit recently launched YogaFit
for Warriors, a 100-hour certification
program designed by Air Force veteran Shaye Molendyke, neuroscientist
Stephanie Shorter and YogaFit founder
Beth Shaw. This training prepares yoga
teachers to bring safe, trauma-sensitive
yoga to heal the body, mind and spirit
of veterans of military service. Although
focused on returning soldiers, this yoga
approach is suitable for those of all ages
who suffer from post-traumatic stress
disorder, stress, anxiety and other mental/physical issues arising from military
service, according to YogaFit. Find
out more about the program at
www.yogafit.com/trainings.
NuStep unveils ‘Accountable
Care’ solution for assistedliving clients
NuStep has announced a new “Transforming Lives” solution to help its assisted-living customers thrive in the current
“Accountable Care” environment in the
US. According to the company, its aerobic recumbent cross-trainers and programming strategies have produced positive outcomes for heart health, activity
engagement and cognitive impairment,
which can help reduce hospitalizations
and readmissions. NuStep welcomes the
opportunity to show prospective clients
how to leverage its outcomes to weave
into sales narratives; open doors to referral sources; and support care transitions
from acute rehabilitation to lifestyle
exercise. To learn more, contact Linda
Wojciechowicz at [email protected].
Keiser honors sales manager
Keiser Corporation recently saluted Don
Callahan, manager of Northeast Sales,
on the anniversary of his 20th year with
the company. During his tenure with
Keiser, Callahan has established fitness programs at more than 250 senior
living communities. He is known for
his signature talk, “Successful Aging,”
which he has presented in communities
for the past 15 years. Friendly to aging
joints and tissues, Keiser’s air-resistance
technology has been included in “over
80 peer-reviewed and published research
studies on strength training and its
effect on aging,” according to its website. For product information, visit
www.keiser.com.
The NIFS Balance Challenge engaged
participants in improving their balance
NIFS program helps older
adults who fear falling
When the National Institute for Fitness
and Sports (NIFS) provided a Balance
Challenge at its client communities in
March 2013, the goal was to increase
resident engagement in opportunities
to improve physical balance. The organization subsequently learned that the
initiative also helped many residents
overcome fear of falling. The 265 participants rated both their perception of
their balance and fear of falling before
and after the program. After the program, 102 (38.5%) reported a decrease in
their fear of falling; 123 (46.4%) reported no change; and 40 (15%) reported
increased fear. For information about
NIFS, visit www.nifs.org.
17
RESEARCH in the news
Small says. Either way, he adds, the survey
reinforces the importance, for all ages, of
adopting a healthy lifestyle to help limit
and forestall age-related cognitive decline
and neurodegeneration. Sources: University of California, Los Angeles, May 30,
2013; International Psychogeriatrics, 25(6),
991, 2013
Watching others do physical
activities helps stroke patients
recover function
The brains of stroke patients show strong
cortical motor activity when observing
others performing physical tasks—a finding that offers insight into stroke rehabilitation, according to a recent study.
Research on the brain and issues that
affect cognitive health and aging
Healthy lifestyle choices mean
fewer memory complaints
Research has shown that healthy behaviors are associated with a lower risk of
Alzheimer’s disease and dementia, but less
is known about the potential link between
positive lifestyle choices and milder memory complaints. To examine the impact of
these lifestyle choices on memory, University of California, Los Angeles (UCLA)
researchers and the Gallup organization
collaborated on a nationwide poll in the
United States of more than 18,500 individuals ages 18–99.
The poll included 5 questions:
1. Do you smoke?
2. Did you eat healthy all day yesterday?
3. In the last 7 days, on how many days
did you have 5 or more servings of vegetables and fruits?
4. In the last 7 days, on how many days
did you exercise for 30 minutes or
more?
5. Do you have any problems with your
memory?
Respondents across all age groups who
engaged in just one healthy behavior were
18
21% less likely to report memory problems than those who didn’t engage in any
healthy behaviors. Those with 2 positive
behaviors were 45% less likely to report
problems, those with 3 were 75% less
likely, and those with more than 3 were
100% less likely.
The poll found that healthy behaviors
were more common among older adults
(ages 60–99) than the other 2 age groups
(ages 40–59 and 18–39). Seventy percent
of older adults engaged in at least one
healthy behavior, compared with 61% of
midlife individuals and 58% of younger
respondents. And while 26% of older
adults and 22% of midlife respondents
reported memory issues, it was surprising
to find that 14% of the youngest age group
complained about their memory too, the
researchers note.
Lead author Gary Small, MD, director
of the UCLA Longevity Center, observes that, generally, memory issues in
younger people may be different from
those of older generations. Stress may
play more of a role. Also, the widespread
use of technology that results in constant
multitasking may impact attention span,
making it harder to focus and remember.
Further study and polling may help tease
out such memory-complaint differences,
Using functional magnetic resonance
imaging (fMRI), researchers from the
University of Southern California monitored the brains of 24 individuals—12 who
had suffered strokes and 12 age-matched
people who had not—as they watched
others performing actions made using
the arm and hand that would be difficult
for a stroke survivor to use. The actions
included lifting a pencil or flipping a card,
among others.
The brains of nonaffected individuals
responded to the visual stimulus with
activity in cortical motor regions that
generally are activated when we watch
others perform actions. In contrast, in the
stroke-affected brains, activity was strongest in these regions of the damaged hemisphere—and strongest when survivors
viewed actions they would have the most
difficulty performing.
“Watching others perform physical tasks
leads to activations in motor areas of the
damaged hemisphere of the brain after
stroke, which is exactly what we’re trying to do in therapy,” states lead author
Kathleen Garrison, now a post-doctoral
researcher at Yale University School
of Medicine. This type of “actionobservation” is like a virtual exercise program for the brain, the researchers suggest,
preparing individuals for the real exercise
that includes brain and body. Sources:
University of Southern California, June 11,
2013; Stroke, 44(8), 2247–2253, 2013
Exercise may be the best
medicine for Alzheimer’s
New research from the University of
Maryland School of Public Health in
College Park reveals that exercise may
improve cognitive function in those at
risk for Alzheimer’s by improving the
efficiency of brain activity associated
with memory. Memory loss leading to
Alzheimer’s disease is one of the greatest
fears among older Americans. While some
memory loss may be expected as we age,
a diagnosis of mild cognitive impairment
(MCI) signals more substantial memory
loss and a greater risk for Alzheimer’s.
The study, led by J. Carson Smith, PhD,
assistant professor in the Department of
Kinesiology, provides new hope for those
diagnosed with MCI. It shows that an exercise intervention with older adults with
MCI (average age 78) improved not only
memory recall, but also brain function,
as measured by functional neuroimaging
(via fMRI). “We found that after 12 weeks
of being on a moderate exercise program,
study participants improved their neural
efficiency—basically they were using fewer neural resources to perform the same
memory task,” says Smith.
Two groups of physically inactive older
adults (ages 60–88 years) were put on the
program, which focused on regular treadmill walking and was guided by a personal
trainer. Both groups—one that included
adults with MCI and the other with
healthy brain function—improved their
cardiovascular fitness by about 10% at the
end of the intervention. More notably,
both groups also improved their memory
performance and showed enhanced neural efficiency while engaged in memory
retrieval tasks. These results were achieved
with an exercise dose consistent with
physical activity recommendations for
older adults (moderate intensity exercise
on most days for a weekly total of
150 minutes).
One of the first observable symptoms of
Alzheimer’s disease is the inability to remember familiar names. The researchers
had study participants identify famous
names and measured their brain activation
while engaged in correctly recognizing a
name (e.g., Frank Sinatra). “The task gives
us the ability to see what is going on in the
brain when there is a correct memory performance,” Smith explains.
Tests and imaging were performed both
before and after the 12-week exercise
intervention. Brain scans taken after the
exercise intervention showed a significant
decrease in the intensity of brain activation in 11 brain regions while participants
correctly identified famous names. The
brain regions with improved efficiency
corresponded to those involved in the
pathology of Alzheimer’s disease. The
exercise intervention was also effective in
improving word recall via a “list learning
task,” the researchers note.
“People with MCI are on a very sharp decline in their memory function, so being
able to improve their recall is a very big
step in the right direction,” Smith states.
The study results suggest that exercise may
reduce the need for overactivation of the
brain to correctly remember something.
Smith has plans for a larger study that
would include more participants, including those who are healthy but have a genetic risk for Alzheimer’s, and follow them
for a longer time period with exercise in
comparison to other types of treatments.
He and his team hope to learn more about
the impact of exercise on brain function
and whether it could delay the onset
or progression of Alzheimer’s disease.
Sources: University of Maryland School
of Public Health, July 30, 2013; Journal of
Alzheimer’s Disease, 2013, doi: 10.3233/
JAD-130467
Increases in heart disease
risk factors may decrease
brain function
Brain function in adults as young as 35
may decline as their heart disease risk factors increase, suggests recently published
research. “Young adults may think the
consequences of smoking or being overweight are years down the road, but they
aren’t,” comments Hanneke Joosten, MD,
lead author of the study and nephrology
fellow at the University Medical Center
in Groningen, The Netherlands. “Most
people know the negative effects of heart
risk factors such as heart attack, stroke and
renal impairment, but they do not realize
it affects cognitive health. What’s bad for
the heart is also bad for the brain.”
The Dutch study included 3,778 participants ages 35–82 years who underwent
cognitive function tests that measure the
ability to plan and reason and to initiate
and switch tasks. A separate test gauged
memory function. The Framingham Risk
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19
RESEARCH in the news Continued from page 19
Score determined their risk for cardiovascular events in the next 10 years.
The researchers found:
• Participants with the most heart disease
risks performed 50% worse on cognitive
tests than participants with the lowest
risk profile.
• The overall Framingham Risk Score,
age, diabetes, bad cholesterol, and
smoking were negatively linked to poor
cognitive scores.
• Compared to nonsmoking participants,
those who smoked 1–15 cigarettes daily
had a decrease in cognitive score of
2.41 points and those smoking more
than 16 cigarettes daily decreased 3.43
points. The memory scores had a similar association.
• Two risk factors—smoking and diabetes—were strong determinants of
cognitive function.
“There clearly is a dose response among
smokers, with heavy smokers having a
lower cognitive function than light or
nonsmokers,” Joosten states. “Smoking
cessation programs might not only prevent
cancer, stroke and cardiovascular events,
but also cognitive damage.” Sources:
American Heart Association, May 2, 2013;
Stroke, 44(6), 1543–1549, 2013
Mental agility video game may
improve cognitive abilities
A study conducted at the University of
Iowa (UI) in Iowa City found that older
people who played 10 hours of a game
priming their mental processing speed and
skills delayed declines in a range of cognitive skills by as many as 7 years. The study
comes amid a burst of research examining
why, as we age, our minds gradually lose
executive function, generally considered
“mission control” for critical mental activities, such as memory, attention, perception
and problem-solving.
Lead author Fredric Wolinsky, PhD, professor in the UI College of Public Health,
and colleagues separated 681 generally
healthy individuals into a control group
and groups ages 50–64 and over 65 years.
Members of the control group were asked
to play computerized crossword puzzles,
20
while members of 3 other groups played a
video game. This game involved identifying a type of vehicle, and then reidentifying the vehicle type and matching it with
a road sign displayed from an array of possibilities. Players must succeed in at least 3
of every 4 tries to advance to the next level,
which speeds up the game and adds 47
more distractions. The goal is to increase
the user’s mental speed and agility at identifying the correct road signs.
The groups that played the video game at
least 10 hours, either at home or in a lab
at the university, gained at least 3 years of
cognitive improvement when tested after
one year, according to a formula developed by the researchers. A group that had
4 additional hours of training with the
game did even better, improving their cognitive abilities by 4 years. The researchers
also found that those who played the game
scored better than the crossword-puzzle
group on tests of concentration, nimbleness shifting from one mental task to
another, and the speed at which they
processed new information. Sources:
University of Iowa, May 1, 2013; PLOS
One, 8(5), e61624, 2013; doi: 10.1371/
journal.pone.0061624
Weight loss improves memory,
alters brain activity in older
overweight women
Memory improves in older overweight
women after they lose weight by dieting,
and their brain activity changes in the
regions of the brain that are important
for memory tasks, a new study finds. The
results were presented at The Endocrine
Society’s 95th Annual Meeting in San
Francisco, California, in June.
“Our findings suggest that obesityassociated impairments in memory function are reversible, adding incentive for
weight loss,” reveals lead author Andreas
Pettersson, MD, a PhD student at Umea
University, Umea, Sweden. Previous research has shown that obese people have
impaired episodic memory—the memory
of events that happen throughout one’s
life.
The researchers randomly assigned 20
overweight, postmenopausal women (av-
erage age 61) to one of 2 healthy weight
loss diets for 6 months. Nine women
used the Paleolithic diet, also called the
Caveman diet, which was composed of
30% protein, 30% carbohydrates and 40%
unsaturated fats. The other 11 women followed the Nordic Nutrition Recommendations of a diet containing 15% protein,
55% carbohydrates, and 30% fats.
The investigators measured the women’s
body mass index (BMI) and body fat composition before and after dieting. They
tested the participants’ episodic memory
by instructing them to memorize unknown pairs of faces and names presented
on a screen during brain imaging. Later,
the women saw the facial images along
with three letters. Their memory retrieval
task was to indicate the correct letter corresponding to the first letter of the name
linked to the face.
Because the 2 dietary groups did not differ
in body measurements and imaging data,
the data were combined and analyzed
as one group. The group’s average BMI
decreased from 32.1 before the diet to
29.2 after 6 months of dieting, and their
average weight dropped from 188.9 lbs. to
171.3 lbs., the authors report.
After weight loss, memory performance
improved and brain activity increased during memory encoding in the brain regions
important to identifying and matching
faces. In addition, brain activity decreased
after weight loss in the regions associated
with retrieval of episodic memories, which
indicates more efficient retrieval, according to Pettersson. Source: The Endocrine
Society, June 15, 2013
Brain can be trained in
compassion
Little has been scientifically known about
the human potential to cultivate compassion—the emotional state of caring for
people who are suffering in a way that
motivates altruistic behavior. A new study
finds that, in fact, adults can be trained to
be more compassionate. These results may
particularly interest organizations whose
workers provide care or supportive services to individuals in their homes or other
settings.
Researchers from the Center for Investigating Healthy Minds at the University of
Wisconsin–Madison’s Waisman Center
trained young adults to engage in compassion meditation, an ancient Buddhist technique. Participants envisioned a time when
someone had suffered, and then practiced
wishing that the person’s suffering was
relieved. They repeated phrases such as,
“May you have joy and ease.” Participants
practiced with different categories of people, first starting with a loved one. Then,
they practiced compassion for themselves,
then a stranger and, finally, someone with
whom they actively had conflict.
The group that received compassion training was compared to a control group that
learned cognitive reappraisal, a technique
whereby people learn to reframe their
thoughts to feel less negative. Both groups
listened to guided audio instructions over
the Internet for 30 minutes per day for 2
weeks. To test the impact of this training,
participants played a game, also online, in
which they had the opportunity to spend
their own money to respond to someone
in need. “We found that people trained in compassion were more likely to
spend their own money altruistically to
help someone who was treated unfairly,”
says Helen Weng, MS, lead author of the
study and a graduate student in clinical
psychology.
Using functional magnetic resonance imaging (fMRI), the researchers measured
changes in brain responses at the outset
and the end of the study while participants
viewed images depicting human suffering.
They found that the people who were the
most altruistic after compassion training showed the most brain changes when
viewing suffering. Activity was increased
in the inferior parietal cortex, a brain
region involved in empathy and understanding others. Compassion training
also increased activity in the dorsolateral
prefrontal cortex and the extent to which
it communicated with the nucleus accumbens, regions involved in emotion regulation and positive emotions.
Through this training, “[p]eople seem to
become more sensitive to other people’s
suffering, but this is emotionally challenging,” explains Weng. “They learn to
regulate their emotions so that they ap-
proach people’s suffering with caring and
wanting to help rather than turning away.”
Weng observes, “Our fundamental question was, ‘Can compassion be trained and
learned in adults? Can we become more
caring if we practice that mindset?’ Our
evidence points to yes.” The audio files and
scripts used in the compassion training
are available for download on the center’s
website at http://investigatinghealthy
minds.org/compassion.html. Sources:
Association for Psychological Science,
May 22, 2013; Psychological Science, 24(7),
1171–1180, 2013
ICAA Research Review. Stay up to date
with current research by reading ICAA
Research Review, the online newsletter of
breaking news in health, wellness and demographics. Published 45 times each year,
ICAA Research Review is emailed to
members. For more information, visit
www.icaa.cc or call ICAA toll-free at
866-335-9777.
Strengthen your heart, open your ears and challenge your mind with an
invigorating workout that pairs the physical and the cognitive. Maestro
David Dworkin’s CONDUCTORCISE® gets participants enthused about
classical music, and keeps them engaged, thinking, in motion, healthy
and having fun! As a Master Champion for ICAA’s Changing The Way
We Age® Campaign, Dworkin also aims to capture the imagination and
attention of people of all fitness levels.
Stay
‘in tune’ with
successful
aging
Conductorcise has been hailed at:
• conferencesoftheAmericanCollegeofCardiologyandthe
Alzheimer’s Association
• Parkinson’sdisease,diabeticandosteoporosisclinics
• AmericanHeartAssociation’sHeartWalk
• seniorlivingcommunitiesandrehabilitationfacilitiesacrosstheglobe
“Conductorcise is a wonderful marriage of music, fun, connections
and aerobic exercise. It is hard to conceive of a more engaging
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For more information, visit www.Conductorcise.com
or call 914.244.3803
Conductorcise 1/2 p ad.indd 1
11-10-11 2:52 PM
21
Gerontology
Resilience:
a requirement for successful aging
in all settings
The importance of building
resilience in older adults in
communities, seniors centers,
and other organizations
within the active-aging
industry cannot be underestimated, experts agree.
Here’s how to do it
by Marilynn Larkin, MA
Imagine it’s your 95th birthday. You’ve
been in a hospital for a month, battling
a respiratory infection, but defying all
odds, you are actually doing better.1 The
strength that drove you to endure 27
years in prison, to finally attain freedom
and to become an icon for your nation
clearly is still present. Nelson Mandela
is arguably one of the world’s best examples of resilience—the ability to bounce
back after a challenge. It’s a quality most
of us have to some degree, and experts
22
agree it can be bolstered and reinforced
in the right environments.
“Resilience goes hand in hand with
wellness and successful aging,” says
Colin Milner, founder and CEO of the
(ICAA). “The right kinds of environments foster resilience in older adults,
and we encourage ICAA members to
embrace these environments in much
the same way they have embraced the
wellness model and the goals of successful aging.
“While the concept of building resilience is not new,” continues Milner, “it is
increasingly urgent now, given the burgeoning number of older adults and the
potential burden on healthcare systems
if people are encouraged to be ‘cared
Resilience: a requirement for successful aging in all settings
Continued from page 22
for’ rather than to stay independent. Also,
Boomers are looking to join communities
and organizations that promote engagement and unique experiences rather than
simply providing care or hospitality,” 2 he
states. “Resilience is an important quality
for those active settings, where taking on
new challenges is often part of the appeal.”
Experts who have explored and helped implement resilience-building strategies for
older adults agree on the need to promote
resilience in all constituencies. In addition,
these experts share a basic philosophy
and approach for reaching that goal. Each
one also brings unique perspectives to the
discussion based on their experiences in
the industry and/or the gerontological
research community.
This article distills information provided
by the interviewees about the benefits
of encouraging older adults to become
more resilient. It also offers insights from
these experts on ways to change organizational cultures to foster resilience, and
provides specific approaches that have
been successful.
Can resilience be learned?
Intuitively, we might believe that some
people, such as Nelson Mandela, are more
resilient than others, and that little can
be done to help those who can’t seem to
respond robustly to life’s challenges. But
that’s only partly true, according to our
sources.
“Some people probably are genetically
more resilient than others, but the genetic
component is just one piece of the picture,”
says Barbara Resnick, PhD, CRNP, FAAN,
FAANP, professor in the Department
of Organizational Systems and Adult
Health at the University of Maryland
School of Nursing in Baltimore. “Learned
behavior also plays a role,” she notes—
“and that’s where we definitely can
make a difference.”
“As Aristotle said more than two
thousand years ago, ‘You are what you
24
repeatedly do,’” adds David Gobble,
PhD, director of Masterpiece Living
Academy, an entity established by the
Florida-based successful aging initiative,
Masterpiece Living, to offer expert guidance. “To me, this means that we live
out our lives based on the patterns we’ve
established,” Gobble continues. “People
who established healthy patterns—
eating right, exercising regularly, not
smoking—early in life are more likely to
do better later in life as a result of those
patterns. The same is true of resilience,”
he explains. “People who are accustomed
to bouncing back from adversity will
continue to do so into their 80s, 90s and
beyond. However, it’s still possible to
establish more healthful patterns later in
life, if we can motivate people to make
those changes and show them how to
do it.”
According to Kay Van Norman, MS,
president of the consulting firm Brilliant
Aging in Bozeman, Montana, older adults
are likely to be more resilient than most
people—or they themselves—believe.
“You don’t live to be in your 80s without
having been resilient throughout your
life, because you can’t live that long
without having faced and come back
from challenges, be they physical, emotional, financial or any other type.
“However, if resilient individuals suddenly find themselves in environments
where people do everything for them,
they’ll likely stop flexing that resilience
muscle,” Van Norman says. “To prevent
that from happening, we need to rethink
how we interact with residents and
members. We need to consistently support independent decision-making and
autonomy, which enable people to take
charge in the face of a challenge, rather
than becoming a victim.”
Changing organizational
cultures to support resilience
Allowing older adults to flex their resilience muscles often requires a change in
organizational culture. This, in turn, will
Characteristics of resilient
older adults
Research suggests that the following
qualities are commonly noted in resilient older adults*:
• positive interpersonal
relationships
• positive self-esteem
• strong self-efficacy
• self-determination
• a sense of purpose
• acceptance of changes (physical
and mental)
• ability to use humor
• creativity
• optimism
• spirituality
• ability to maintain a positive
attitude
• ability to identify and utilize
resources
* Adapted from Resnick, B.,
Gwyther, L., & Roberto, K. (eds.).
(2011). Resilience in Aging. New York,
NY: Springer.
influence both staff expectations and the
expectations of their constituencies.
“I’m putting this out as a challenge to
the active-aging industry: Think differently about how you work with older
adults and prioritize building resilience
in your communities and organizations,”
states Resnick, a member of ICAA’s
Scientific Advisory Board. “Yes, this
is already happening in some settings.
Many others, however, are steeped in
caring or catering to older adults, rather
than engagement and growth.”
“It’s a conundrum,” Gobble notes.
“We’re trying to create environments
we believe are pleasant and appropriate
for people, and in so doing, we often
overserve them and make everything
too easy. We also want environments
that are easy for us to manage—but easy
for the professional doesn’t necessarily
mean growth for the resident,” he stresses. “That is our challenge to ourselves.”
Culture change begins with support and
belief by an organization’s executive
management, our interviewees agree.
“Every time an executive director meets
with staff, a key question needs to be,
‘How does what we’re doing or planning
to do affect our growth environment
and how does it support our core mission?’” Gobble observes. “Organizations
with executive directors who literally
state that at every formal meeting make
progress, and we see change. Until that
happens, all the talk about core values is
just hot air.”
Creating culture change involves “training the entire staff on human potential
and aging, because many people working in our industry underestimate that
potential,” Gobble continues. “If someone doesn’t expect you to be able to do
something and doesn’t work toward
creating an environment in which you’ll
be able to do that thing, then you most
likely won’t do it.”
Resnick agrees. She gives this example:
“When we just provide care, if individuals have a new physical challenge that
affects walking—recovery from a hip
replacement, for example—the tendency
is to put them in a wheelchair and not
make them walk any more. That approach doesn’t allow the person to build
resilience.”
Staff often are too quick to accept “no”
for an answer, Resnick adds. “Staff may
start out by saying, ‘I’m going to work
with you and help you believe you can
overcome this hip fracture.’ But if someone refuses to go to therapy, there are
two options—to keep working with the
person, pushing every day and never givContinued on page 28
26
Building resilience in professional caregivers
Older adults are not the only ones who
need to develop and maintain resilience.
In settings such as skilled nursing and
memory care, those who assist older
adults also need to be able to overcome
challenges—including personal problems, stresses inherent in providing care
for residents and dealing with family
members, as well as deaths of cared-for
individuals.
Mary S. Mittelman, DrPH, director of
Psychosocial Research and Support at the
Comprehensive Center on Brain Aging,
and Research Professor, Department of
Psychiatry, NYU Langone Medical Center in New York, and colleagues recently
received a grant to develop online training to help certified nursing assistants
(also called patient care technicians) better relate to and interact with those they
care for in acute care settings. “Paid caregivers can’t do their jobs effectively if they
are on the brink of burnout,” comments
Mittelman. “We’re hypothesizing that
they will do a better job and stay on the
job longer if they can develop individual
relationships with each patient.
“Treating the paid caregiver as a valued
individual is a key strategy in this approach,” Mittelman says. “If all members
of the staff feel valued, their own feelings
of self-confidence and efficacy are bolstered—and it makes them better able to
interact in a personal way with patients.
Resilience in this situation comes from
the inner knowledge that you’re making
a difference in people’s lives, and that
you’re not involved in confrontations, but
rather interactions.”
Here are additional strategies to try:
Educate caregivers about their patients’
illnesses and how those conditions may
influence mood and behavior. “Dementia
is the illness in our case, but for others, it
could be conditions such as depression or
Parkinson’s—anything that could affect
the patients’ own feelings of self-efficacy
and resilience,” Mittelman states. “Understanding that not all patient behaviors
should be taken personally can free the
caregiver to defuse unpleasant situations
without engaging in conflict.”
Suggest care behavior changes in a nonthreatening way. Mittelman recalls one
individual who hated lasagna but received
it for dinner almost daily. “The menu was
sitting in a corner on a table, but he was
not offered the opportunity to choose
from it. When the nursing assistant came
in to collect the tray, I said, ‘I don’t mean
to be critical, but I wonder if you realize
how important it is for the person in the
bed to be able to make a decision.’ She
said, ‘Well, he was asleep when I came
by.’ I told her that it was nice that he was
allowed to sleep, ‘but deciding what to eat
is probably one of the very few decisions
he can make here.’ She understood and
immediately canceled the existing dinner
order, replacing it with food he had previously chosen. The goal was achieved without making the staff member feel ‘wrong’
or ‘blamed.’”
Provide regular team meetings. Giving paid
caregivers the chance to interact and discuss strategies that have worked for them
can increase their feelings of self-efficacy,
Mittelman suggests. Such meetings also
provide a forum for discussing strategies
that didn’t work, and opportunities to
discover why.
Encourage creative ideas that enhance caregiver-older adult relationships. Mittelman
points to one paid caregiver who soothed
her dementia patients by singing to them.
“I asked where she got the idea and she
said, ‘Oh, it was sort of obvious to me. It
started because I knew one woman liked
gospel songs, so I sang gospel songs when
I took her into the shower,’” Mittelman
recounts. “The fact that the intervention
provided a successful experience was a
source of pride—and rightly enhanced
her confidence.”
ing up, or saying, ‘Okay, forget it. You’ve
had your chance.’ And in some communities, it’s acceptable for caregivers to
ask once and then move on to someone
else,” she states. “Or for them to stop
helping if an adult child says, ‘Oh, but
my mother doesn’t want to do therapy,’
instead of standing up and saying that
they’re working to build the parent’s resilience and recovery and success.”
Van Norman, a member of ICAA’s
Industry Advisory Board, points out that
staff often will say, “Well, these people
can’t take care of themselves. They do
need our help.” While that may be true,
“the idea that you have to protect and
support often is taken to the extreme,
and bleeds into every interaction,” she
observes. “That’s the time to step back,
take age out of the equation and start
looking at individuals only from the
point of view of their particular needs,
and how you might help them develop
adaptive strategies for self-care. The focus needs to be on helping older adults
create their own reality and take responsibility for their lives, rather than creating their reality for them.
“True, you can’t just wave a magic wand
and say, ‘Okay, everyone be resilient
now,’” Van Norman admits. “Organizations have to look at their environments
from the ground up, and at all of their
policies and procedures through the lens
of resilience. When this is done, people
often are surprised at how many times
they have to say, ‘Well, this policy probably diminishes rather than supports resil-
ience.’” She adds, “Yes, sometimes, things
have to be done in a certain way. But
many times, you can find alternatives.”
Changing cultures also requires changing the mindsets of one’s constituencies.
Self-stereotyping (e.g., “I’m too old to
do that”) and the learned helplessness
that accompanies it (e.g., “I’ll never get
to the dining room unless you wheel me
there”) are reinforced in the care model.
It may be difficult to convince residents
of their own abilities if they are accustomed to that model. Nevertheless, says
Resnick, “We need to create situations
in which people say, ‘Wow! I did that.’
Because it’s only through that acknowledgement that they’ll grow and move
out of the gloom and doom of ‘I can’t
this, I can’t that.’”
R e s o u r c e s
Internet
Successful Aging (in press). Austin, TX:
Greenleaf Book Group, LLC
American Psychological Association’s Psychology Help Center:
The road to resilience
www.apa.org/helpcenter/roadresilience.aspx
Rowe, J. W., & Kahn, R. L. (1998).
Successful Aging. New York, NY: Dell
Publishing
Masterpiece Living
www.mymasterpieceliving.com
Barbara Resnick: Function
Focused Care
www.functionfocusedcare.org
University of Maryland School
of Nursing
www.nursing.umaryland.edu
Kay Van Norman: Brilliant Aging
www.kayvannorman.com
Print
Landry, R. (2014). Live Long, Die
Short: A Guide to Authentic Health and
28
Winner, S., & Shook, L. (2010).
The Silverado Story: A Memory-Care
Culture Where Love is Greater than
Fear. Irvine, CA: AJC Press
Dr. Barbara Resnick of the University of
Maryland School of Nursing recommends
the following additional resources:
Hardy, S., Concato, J., & Gill, T. M.
(2004). Resilience of communitydwelling older persons. Journal of the
American Geriatrics Society, 52(2),
257–262
Kadner, K. (1989). Resilience: responding to adversity. Journal of
Psychosocial Nursing, 27, 20–25
Kinsel, B. (2005). Resilience as adaptation in older women. Journal of Women
and Aging, 17(3), 23–39
Lamond, A., Depp, C., Allison, M., et
al. (2008). Measurement and predictors of resilience among communitydwelling older women. Journal of
Psychiatric Research, 43(2), 148–154
Newman, R. (2005). APA’s resilience
initiative. Professional Psychology: Research and Practice, 36(2), 227–229
Resnick, B. (2010). Successful aging.
Rooted in resilience. ADVANCE for
NPs & PAs, 1(1), 31–47
Resnick, B., Gwyther, L., & Roberto,
K. (eds.). (2011). Resilience in Aging.
New York, NY: Springer
Tusaie, K., & Dyer, J. (2004). Resilience: a historical review of the construct. Holistic Nursing Practice,
18(1), 3–8
Resilience-boosting strategies
Changing cultures and attitudes takes
time, but some resilience-building strategies can be implemented right away.
Resnick identifies three areas of focus:3
•
•
•
fostering attributes such as vigor,
optimism and physical robustness
strengthening self-efficacy, self-
esteem and motivation
improving socialization
However, she stresses that these areas
are not mutually exclusive: An intervention in one area—improving physical activity, for example—can also
boost a person’s self-esteem and selfefficacy, and provide opportunities for
socialization.
Following are some resilience-boosting
strategies shown to be effective in various older-adult settings:
Set realistic and attainable goals with
input from the older adult. “Some older
adults have a hard time setting goals
so sometimes we have to push a bit—
but regardless of age or condition,
people can still have goals,” Resnick
emphasizes. “It might be walking to
the dining room or being the first one
to get there. For some people, it’s just
getting up the next day. Whatever it
is, we need to start there and move
forward.” If individuals have cognitive impairments that preclude goalsetting, speak with family members
and friends and set goals based on
prior life accomplishments, she
advises.
Address concerns such as fear of falling or exacerbating underlying medical
problems. These fears can interfere
with the person’s willingness to embark on an activity or persist in it long
enough to achieve feelings of selfefficacy, Resnick observes. “Sometimes, all it takes is a conversation or
accompanying the person to the activity to allay anxieties.”
Provide opportunities for meaningful
engagement. “If I’m in an environment
where people do things for me all the
time, where everything is set up for me
and I don’t have to go through the process of figuring things out, it’s easy to
feel like I’ve lost my sense of mastery,”
Van Norman comments. “This loss can’t
be replaced with an array of activities.
We need to foster a sense of meaningful
engagement—involvement in something
that matters to the individual and/or to
the community and society. It needs to
be purpose-driven,” she adds, “whether
it’s about helping one’s own ability to
function or contributing to some larger
cause.”
Review and remind the person about
how they faced and overcame previous
challenges. “By reminding people that
they’ve been resilient in their life and
helping them recall specific instances
when they’ve shown resilience, we can
help them build resilience in the here
and now,” says Van Norman. “People
sometimes get an idea that they’re resilient or they’re not. That’s just another
form of self-stereotyping that can stand
in their way and prevent them from
seeking adaptive strategies.”
Build challenges into every activity so that
people have opportunities to incorporate
new successes. “This runs counter to
the care and hospitality models,” notes
Gobble, “but we should be doing things
like scheduling activities in such a way
that people have to, for example, walk an
extra 50 ft. to get there. By doing so, our
members will simply have to rise to the
challenge.”
Encourage social support. “Social support
groups play a key role in promoting resilience, particularly in the face of an unexpected challenge, such as the loss of a
loved one,” mentions Roger Landry MD,
MPH, preventive medicine physician
and president of Masterpiece Living,
LLC. “A social support group doesn’t
just take care of people or help them get
through a challenge; it allows them to
talk about their fears and reinforces that
they don’t have to handle everything
on their own.” Landry has written a
book—Live Long, Die Short: A Guide to
Authentic Health and Successful Aging (in
press)—to educate people about what
they need to be healthy and age well,
including strong social engagement.4
Moving forward
“For the active-aging industry, the
operative word increasingly is active,”
observes ICAA’s Milner. “Environments
that offer choices, positive challenges,
growth opportunities and the idea of doing ‘with’ rather than doing ‘for’ are increasing. These same environments promote what we have come to recognize as
‘successful aging,’” he says. “Now is the
time to truly embrace these resiliencebuilding, life-enhancing strategies for
clients of all ages and abilities.”
Marilynn Larkin, MA, is an awardwinning medical writer and editor, as
well as an ACE-certified personal trainer,
group fitness instructor and originator
of Posture-cize. She is also ICAA’s
Communications Director and a regular
contributor to the Journal on Active
Aging®.
References
1. Govender, P. World pays tribute as “improving” Mandela turns 95. Reuters, July 18, 2013.
Retrieved on July 20, 2013, from http://www.
reuters.com/article/2013/07/18/us-mandelaimproving-idUSBRE96H04F20130718.
2. Bortz, D. Boomers Flock to Niche Retirement
Communities. US News and World Report,
July 20, 2013. Retrieved on July 20, 2013, from
http://money.usnews.com/money/retirement/
articles/2012/04/13/boomers-flock-to-nicheretirement-communities.
3. Resnick, B., Gwyther, L., & Roberto, K. (eds.).
(2011). Resilience in Aging. New York, NY:
Springer.
4. Landry, R. (2014). Live Long, Die Short: A
Guide to Authentic Health and Successful Aging
(in press). Austin, TX: Greenleaf Book Group.
29
Communication
Crisis management:
when bad things happen to good companies
With corporate crises filling
headlines daily, ‘the really
smart companies prepare for
when a crisis hits, not if’
molehill of a problem can become a crisis mountain before you’ve had your first
cup of coffee. That is, unless you have
some serious crisis-management savvy.
by Michelle Moore
“Crisis management” and “disaster
management” have become part of the
everyday business vernacular—and with
good reason. Every day, there are numerous crisis situations filling headlines.
The really smart companies prepare for
when a crisis hits, not if. Why? Because,
the reality is your organization is judged
by its ability to handle the crisis, not the
fact that the crisis occurred.
Do you ever feel that the decisions,
words and actions of your industry and
your company are under a microscope?
That minor mistakes or unpopular
policies—which a few years ago were
known only to your immediate and innermost circles—now spin out of control
splashed across Facebook, Twitter and
even the evening news? Have you ever
lost clients, seen sales halt or watched
your stock plummet as a result? Welcome to navigating business communication in the 21st century.
Surviving this strange new dynamic is
not for the faint of heart. Today, thanks
to a media that never sleeps, a small
30
A crisis situation, handled well, provides
an opportunity to demonstrate strength
of reputation, values, and customer
commitment. One way these things are
demonstrated to your constituencies is
through the media. Coming out stronContinued on page 32
Crisis management: when bad things happen to good
companies Continued from page 30
ger on the other side is possible, and is
purely a function of being prepared to
do so. The first step is to understand the
media landscape.
A challenging landscape
With the 24/7 global nature of communication today, companies are under
more media scrutiny than ever before.
By “media,” I mean anyone with an ability to communicate with an audience,
and not just in the form of television,
radio, newspaper, magazine and online.
While traditional reporters will chomp
at the bit the minute they sniff a potentially controversial news story, every one
of your employees and customers—even
competitors—can join their ranks if
they have a Facebook page, Twitter
account, YouTube channel or LinkedIn
profile.
In fact, these new “content generators”
can be the source of crisis situations you
never would have imagined. What they
think about you—if they are upset and
social media savvy—can quickly spiral
out of control and grab the attention of
the traditional news. That makes mastering crisis management a must-have
skill for anyone charged with a communications task inside a company today.
Although crises are by their very nature
unpredictable, it is possible to list and
prepare for those potential negative
threats that might occur. You can learn
concepts and techniques to guide you
and help you maintain order when your
company is in crisis mode and in the
public eye.
Crisis defined
So, what is a crisis and why does it matter to your company? A crisis is any
unexpected event, real or rumored, that
has the potential to damage your organization’s reputation. It’s your values,
your integrity, and your wherewithal on
trial in the court of public opinion. And,
it matters because your reputation is a
tangible asset.
32
We’ve all heard that it takes years of
hard work to build a reputation and only
a few days to destroy it. But inside many
organizations, unless staring down the
face of a crisis situation, the gravity of
the platitude sometimes rings hollow,
and they may fail to adequately plan.
with few regrets because you will have
gained valuable skills that allow you to
better manage a crisis and better protect
your reputation. Clear thinking drives
smart decisions—which are essential to
damage control—and is a function of
adequate preparation.
It wasn’t so hollow for Glenwood
Gardens in Bakersfield, California,
when a 911 dispatcher pleaded with a
nurse to save a resident’s life by giving
her CPR, and the nurse said policy did
not allow her to. In fact, when the audiotape of the 911 call was released and
made the news, it was a crisis of catastrophic proportions. Though I’ve never
worked with this senior living community, I’m certain there are many things
that, in retrospect, the administrators
would have done differently.
The reality is some crisis situations are
preventable. That’s because there are
two basic types of crisis: sudden and
smoldering.
[Ed. For those unfamiliar with this
incident, Brookdale Senior Living, the
national owner/operator of Glenwood
Gardens, was drawn into a media firestorm. Initially, Glenwood Gardens
confirmed its protocol in a health
emergency was to call emergency services and wait with the resident until
responders arrived. Brookdale said it
was doing an internal review to determine the facts and also provided the
media with some details. The company
stated that Glenwood Gardens was an
independent living community, which
by law was not licensed to give medical
care to residents; and that its employee
“was serving in the capacity of a resident
services director, not as a nurse.” A later
statement by Brookdale clarified that
the incident “resulted from a complete
misunderstanding of our practice with
regards to emergency medical care for
our residents.” The organization was
“conducting a company-wide review of
our policies involving emergency medical care across all of our communities.”]
Ultimately, understanding and mastering disaster management will enable
you to look back after a crisis situation
Two types of crises
Of all the crisis situations experienced
by businesses over the last decade, onethird have been sudden crisis situations
and two-thirds have been smoldering
crisis situations. Though the word crisis
is never good, these statistics are good
news in that a smoldering crisis, with
some preparation, can be lessened or
even prevented. How do these crisis situations differ?
Sudden crisis situations. A sudden crisis
is just that: You couldn’t have seen it
coming. The sudden crisis situation can
be either intentional or unintentional.
An unintentional crisis includes natural
disasters, sudden death, building failures, equipment failure, information
technology failures, and incapacitation
of a senior executive—those occurrences
that happen without warning that your
company cannot prepare to prevent.
An intentional crisis includes sabotage,
tampering, security breaches, hacking,
workplace violence, lawsuits, protests
and terrorism. Whether a situation is
intentional or unintentional, the list of
potential disasters is downright ugly.
Smoldering crisis situations. Then there
are the small problems that have been
brewing right under your nose that, with
awareness and attention, can be fixed to
either minimize or eliminate damage to
your organization. This bucket of nasties
Are you
looking for
products and
services?
Find the right ones for you through ICAA’s Online
Buyer’s Guide. As some of the largest suppliers of
products and services to senior living communities,
fitness clubs, community centers and other
organizations serving older adults, ICAA’s Preferred
Business Partners are industry leaders. Their
products and services represent excellent value to
customers. And, in many cases, these offerings are
available to ICAA members at preferred discounts.
For more information, check out ICAA’s
Online Buyer’s Guide at www.icaa.cc/
preferredbusinesspartners.htm
To learn how to become a preferred partner,
email [email protected]
International Council
on Active Aging®
3307 Trutch Street,Vancouver BC V6L 2T3 Canada
Toll-free: 866-335-9777 Tel: 604-734-4466
Fax: 604-708-4464
includes smoldering crisis situations. A
smoldering crisis includes occupational
safety violations, disgruntled employees,
governmental investigations, class action
lawsuits, product tampering, workplace
violence and acts of terrorism. This is
still an ugly list, but a preventable one
with good crisis preparation.
Keys to surviving and
thriving during a crisis
Whether your company experiences a
sudden or a smoldering crisis, it’s important to realize crisis situations will happen. Crises are valuable to the collective
wisdom of your organization because
every single one is a learning situation
that can help you be better prepared to
handle the next.
Truly, there are three outcomes to any
crisis: Your organization can be destroyed, it can make it through but lose
trust, or it can come out better. Your
goal is to come out better. To do that,
mission one is to survive and restore
trust.
Surviving a crisis and coming out stronger, reputation intact, boils down to
three major principles that the remainder of this article will explore:
1. Tell the truth. Don’t do, say or not say
anything to make it worse.
2. Be adequately prepared so you are in
a strong position to handle the crisis
with a disciplined methodology.
3. Act in smart, calculated and measured
ways to preserve your credibility.
Principle 1: Tell the truth
Telling the truth should be obvious for a
company in a crisis. But if you follow the
news, you know that too often it’s not. If
you’ve cut off your leg and you’re bleeding out, you don’t make the situation
worse by chopping off your arm to plug
the gaping hole in your leg. So many
companies and individuals panic when
in crisis mode and do just that: limp
around limbless, leaving an obvious trail
34
of blood all over the place. Remember,
it’s usually the cover-up that gets people
in trouble, not the crime.
When a crisis situation hits and you are
under the microscope, don’t lie or put
a spin on the story, and don’t blame
others. The general public today is so
skeptical and jaded that any hint of spin
causes an immediate loss of credibility
and trust. It is what it is. Simply accept
responsibility if you’re at fault, figure out
the fix, and move forward with resolving
the problem. Then, communicate that
you are doing so.
Principle 2: Be prepared
While your efforts to avoid making a
crisis worse happen in the throes of the
situation, the actions that support a disciplined approach to handling the crisis
must happen well in advance. This preparation will give you the ability to impact a potential crisis in a well-thought,
carefully executed manner.
Among the smartest preemptive actions
any company can take to prepare for a
potential crisis—sudden or smoldering—is to conduct a vulnerability assessment at the outset of crisis planning.
While you can do this assessment yourself, there is often tremendous value in
the nature of the feedback you receive
when an objective external resource
assesses vulnerabilities.
In checking to find hidden areas within
your organization where a crisis may
lurk, begin by investigating every major
functional area within your company.
These include:
•
•
•
•
•
company and community history
geography
human error
property and equipment
employees and labor
Brainstorm the “what ifs” that could
happen. Given your functional business
areas, what would be your worst night-
Seven steps to savvy
crisis management
1. Conduct a vulnerability assessment.
2. Create a crisis team.
3. Establish systems of communication to the public and to the media.
4. Prepare a crisis response process
or policy.
5. Develop a crisis communications
plan.
6. Use best practices to handle a crisis
when one hits.
7. Review actions, messages and ultimate outcomes once the crisis ends.
mare within each? What internal problems or vulnerabilities do you have that
could be damaging if they went public?
Then weight your responses to create a
list of priority issues. This list will allow
you to effectively focus your efforts and
resources.
Once you have developed a solid list of
areas in which you are vulnerable and
have ranked your priorities, you need to
develop an approach to handling your
crisis—to establish your crisis readiness.
First, create a crisis team. This is a team
of people in high-ranking positions who
will be tasked with handling the crisis
once it hits. I recommend meeting with
your crisis team well in advance so each
person knows the lines of command
and can be assigned clear tasks. In addition, appoint a spokesperson. Who can
authoritatively speak on behalf of your
company? To convey authority, accountability and credibility, it’s important to
have the highest-ranking person possible
Discover
your
community
Active Aging Week
September 22–28, 2013
ICAA’s Active Aging Week® invites older adults and
the organizations that serve them to discover their
communities in the last full week of September. Whether
as an individual or organization, you can get involved
in this health promotion event. Choose how you define
“community”—places, people, or both—and offer
activities and events on this theme to enrich people’s
experiences.
Promote and publicize your involvement to raise
awareness of active aging, a philosophy that celebrates
older adults as full participants in society. And be sure
to share three key messages with the older adults you
reach: stay active, stay healthy, stay engaged.
Join us! Make a difference.
To become an Active Aging Week host site, and to
download free campaign support materials, visit www.
icaa.cc/aaw.htm
www.icaa.cc
Sponsors
35
Principle 3: Act in smart,
calculated, measured ways
Once a crisis hits, you’ll want to respond
using best practices. A tried and true
method to most any crisis situation includes the following:
• gather as much information about the
situation as you can; get the facts
• alert members of the crisis team
• assign tasks and continue fact finding
• respond to the problem directly
• implement your solution; solve the
problem
• communicate what you are doing
• review the actions, messages and ultimate outcomes
as your spokesperson (i.e., your CEO, unless that person has been compromised).
Establish systems of communication to
the public and to the media. And develop
a process (or policy) for your company’s
response to crisis situations.
When creating your process/policy, it’s
important that you commit to framing
crisis situations. What does that mean?
Do not let others deliver bad news for
you by blowing off the media’s request for
information with “No comment.” Avoiding the media and burying your head in
the sand never works. In fact, it always
makes the situation worse.
36
Messaging and communication are the
difference between surviving a crisis and
coming out better on the other side, and
being massacred by the media. That’s
why one of the essentials in crisis planning is developing a crisis communications plan. This is an in-depth, written
plan that, among other things, clearly
spells out its purpose and objectives, and
identifies the crisis team, key publics for
communication, emergency personnel,
local officials and media. It outlines the
process, articulates the messages, and
includes press statements your company
will use to communicate during a crisis.
In a crisis situation, the crisis communications plan is the authoritative handbook for you to use.
Lastly, every action that your organization takes must work to preserve your
credibility. How? Provide accurate information and manage expectations. Yes,
it’s important to release information,
but remember that there’s a time and a
place that works for your organization—
gaining points with your publics.
For example, say your organization is
embroiled in an embezzlement scam at
the hands of your chief financial officer
and people want answers. Finding all of
the facts and deciding a clear line of action, such as firing the CFO and launch-
ing an investigation, are absolutely the
right moves. But, you must make certain
you actually do have all of the facts—
that it wasn’t the CFO in cahoots with
the CEO—and that your action is correct before you communicate it far and
wide. Once you have released that you
are firing the CFO, the story is no longer
about your company and embezzlement
as much as it is about the character of
the CFO. In releasing accurate information in the right way, you can effectively
change the course of the story. And,
because it’s a decisive start to your
solution, you are preserving your
credibility.
It can happen to you
Crisis situations happen every day in
companies worldwide. All you have to
do is turn on the news to see that it’s fueled by crisis. It is negligent to pretend
that there’s no possibility inside your
company for things to go awry or to fail
to prepare in advance because you don’t
want to invite bad luck. As a crisis communications expert, I’m a firm believer
in the value of outside counsel. But,
regardless of whether or not you choose
to navigate a crisis situation with an outside team, there are numerous steps you
can and should take today that will help
your organization fare better when a crisis hits. You’ll be rewarded when media
scrutiny comes your way.
Michelle Moore leads the public relations
and social media practice for Involve, LLC,
a marketing practice based in Columbus,
Ohio, with offices in Chicago, Illinois.
Involve specializes in activating brands
and moving people that clients want to
reach beyond awareness and toward understanding, desire and affinity. Moore
brings 20 years of industry-related experience to the table. She has helped companies
and individuals increase awareness and
business productivity, build market share,
maintain and enhance customer loyalty,
and develop and penetrate target markets. More information is available at
www.getinvolve.com.
Why do
my feet
hurt?
What can I do
to help prevent
foot problems?
How can I stay
active longer?
All these answers
and much more...
©IPFH
Trends
The future of aging,
part one:
trends and issues that are shaping the industry
International Council on
Active Aging® advisors
share their insights about
developments they consider
significant
by Jenifer Milner
Whether you’ve worked in the field
of aging for 5, 10 or 20 years, you’ll
know it’s been undergoing tremendous
change. The pace and scope of that
change will only increase as population
aging, compounded by changing consumer demands and needs, transforms
the world around us.
38
What issues are already emerging for organizations and professionals that work
in the aging field, particularly those
dedicated to active aging? What trends
may shape the industry—and opportunities—moving forward? And what
impact will they have? The International
Council on Active Aging® (ICAA) polled
members of its scientific and industry
advisory boards on these topics. Many
advisors weighed in with their ideas.
Because ICAA’s advisory boards reflect
the diversity of active aging, the ideas
The future of aging, part one: trends and issues that are
shaping the industry Continued from page 38
submitted by board members reinforce
the breadth of interests and approaches
across the active-aging spectrum. Beginning with this issue, the Journal on Active
Aging® will distill some of this input into
a series of articles on trends and insights.
This first installment mainly covers
healthcare, while future articles will look
at a medley of topics—from funding to
partnerships, technology to housing,
prevention to programming.
Healthcare reform
What is the top trend in aging? Kevin
O’Neil, MD, FACP, CMD, chief medical
officer for national owner and operator Brookdale Senior Living, identifies
major changes in healthcare and the
longevity bonus as his number one
choice. “Americans are living longer, and
although some are also healthier and
more active than previous generations,
a significant proportion are living their
later years in less than perfect health,”
O’Neil says. “Since Medicare spending
has been doubling every 10 years, the
Centers for Medicare & Medicaid Services (CMS) is very focused on how we
can improve health and healthcare at the
same time as costs are reduced. We will
move away from a fee-for-service system
of care to one based on achieving quality
outcomes and meeting quality metrics.”
O’Neil observes that “already there is
an intense focus on reducing hospital
30-day readmission rates for certain
conditions” (i.e., heart failure, pneumonia, heart attack). “Soon other chronic
conditions such as chronic obstructive
pulmonary disease, diabetes and renal
[kidney] failure, and other conditions
will be subjected to readmission penalties. These penalties are escalating from
year to year.”
Additionally, “more attention will be
paid to preventing hospitalization in
the first place,” O’Neil states, “as an unplanned hospitalization in an older adult
is an index event that often portends
further functional decline.”
40
Opportunities
In O’Neil’s view, “a great opportunity
exists for wellness programs to seniors
that demonstrate positive outcomes and
for rehabilitation services that can help
forestall and reverse functional decline
and sarcopenia (the loss of skeletal
muscle mass).”
For Kay Van Norman, MS, president of
the consulting firm Brilliant Aging, another opportunity and trend is assisted
living opportunities in the Accountable
Care business environment, created
with the passage of the Affordable Care
Act in the United States. Currently, “of
all Medicare patients discharged from
hospitals, assisted living (AL) receives
only three percent,” she says. “AL could
capture a much greater percentage of
this market share by delivering solutions
that reduce hospital admissions and
readmissions.”
According to Van Norman, “The
Assisted Living Federation of America
is lobbying Congress to recognize the
role AL can play in supporting healthcare reform. Researchers have identified that motivation and compliance in
both primary and secondary prevention
strategies like exercise and nutrition are
significant barriers to preventing disease, dysfunction and hospitalization,”
she explains. “AL environments can be
leveraged to turn the index event of a
hospitalization into lifestyle change.
Currently, this will be a point of difference for progressive companies.”
Avenues for care
In the United States, home- and community-based services are an established
avenue for delivering long-term care,
according to the Agency for Healthcare
Research and Quality.1 While originally
viewed as a lower-cost alternative to care
in institutional settings, these services
are recognized today as a “modality
that is preferred by many older adults
and that may enhance their quality
of life.”1
Barbara Resnick, PhD, CRNP,
a professor in the Department of
Organizational Systems and Adult Health
at the University of Maryland School
of Nursing, refers to an increased focus
on community-based care as a major
initiative in the aging field. “Because of
the care needs, however, this needs to be
done efficiently,” Resnick says. “So we are
seeing things like healthcare being provided in senior housing, and next will be
apartment buildings.”
Opportunities
From a wellness perspective, Jan
Montague, MGS, observes a developing trend in home-based service organizations. “These organizations are
becoming interested in finding ways to
improve the well-being of clients and
not just provide medical and Activities
of Daily Living assistive services,” notes
Montague, president of consulting firm
Whole-Person Wellness International.
“The enlightenment by these organizations is powerful,” Montague adds,
“since we know a person’s health and
well-being is impacted, both positively
and negatively, by multidimensional
influencers.”
Mental and emotional health
One influencer of older-adult health,
well-being and quality of life is social
engagement. Research reinforces that
strong social engagement contributes
to successful aging,2,3 while the lack of
such support—social isolation—is a
significant health issue for communitydwelling older adults.4 What might be
the impact of this issue, especially in
light of population aging? “All media
signs are pointing to isolation as a key
contributor to senior healthcare costs,”
states James Huysman, PsyD, LCSW,
vice president of provider relations and
government affairs for WellMed Medical
Management, a diversified healthcare
company. Huysman, a fierce advocate of
integrated healthcare, believes this may
R e s o u r c e s
Internet
Agency for Healthcare Research
and Quality
www.ahrq.gov
American Psychological Association: Depression and Suicide in
Older Adults (resource guide)
www.apa.org/helpcenter/roadresilience.aspx
Assisted Living Federation
of America
www.alfa.org
Atria Senior Living
www.atriaseniorliving.com
British Heart Foundation National
Centre for Physical Activity
and Health
www.bhfactive.org.uk
Brookdale Senior Living
www.brookdaleliving.com
Centers for Medicare &
Medicaid Services
www.cms.gov
Healthways
www.healthways.com
Healthways SilverSneaker®
Fitness Program
www.silversneakers.com
James Huysman: Caregiver
Connections
www.caregiverconnections.com
Print
International Council on
Active Aging
www.icaa.cc
National Alliance on Mental
Illness
www.nami.org
Barbara Resnick: Function
Focused Care
www.functionfocusedcare.org
Senior Lifestyle Corporation
www.seniorlifestyle.com
University of Maryland School
of Nursing
www.nursing.umaryland.edu
University of Nevada School
of Medicine
www.medicine.nevada.edu
University of South Carolina Arnold
School of Public Health
www.sph.sc.edu
Kay Van Norman: Brilliant Aging
www.kayvannorman.com
Vesta Property Services, Inc.
www.vestaforyou.com
WellMed Medical Management, Inc.
www.wellmed.net
Whole-Person Wellness
International
www.wpwi.net
Ellin, A. How Therapy Can Help
in the Golden Years. New York
Times, “Well” blog, April 22, 2013.
Available at well.blogs.nytimes.
com/2013/04/22/how-therapy-canhelp-in-the-golden-years/?_r=0
ICAA editors. (2012). Somerby TailWagger Treats: Generations bake
together to make a difference. Journal
on Active Aging, 11(6), 70–75; November/December issue. Available in
ICAA’s online content library at www.
icaa.cc (go to: “Management articles”
[“Program profiles”])
National Alliance on Mental Health.
(2009). Depression in Older Persons
Fact Sheet. Available at www.
nami.org/Template.cfm?Section=
By_Illness&template=/Content
Management/ContentDisplay.
cfm&ContentID=7515
Van Norman, K., & Rogers, K. (2013).
How healthcare reform opens new
doors to senior living. Journal on Active
Aging, 12(1), 24–35; January/February issue. Available in ICAA’s online
content library at www.icaa.cc (go to:
“Management articles” [“Market
opportunities”])
Yakutchik, M. (2013). Special Report:
Public Enemies. Johns Hopkins Public
Health, Special Issue 2013: Death and
Lifespan. Available at http://magazine.
jhsph.edu/2013/death/sections/deathand-lifespan/public-enemies/page-5/
41
older people have not used these services” in the past, notes Blair, a professor
in the Departments of Exercise Science
and Epidemiology & Biostatics at the
Arnold School of Public Health, University of South Carolina. This fits with a
generational reticence in talking about
mental and emotional health issues.
But the NYT article reveals that many
older individuals are coming forward
and seeking counseling for the first time
in their lives. “That members of the
Greatest Generation would feel comfortable talking to a therapist, or acknowledging psychological distress, is a
significant change,”10 writes author Abby
Ellin. What will be the impact if more
individuals seek counseling and other
types of support moving forward? Consider that currently, in the United States
alone, more than 6.5 million adults ages
65 and older battle depression.8
be a point of entry for ICAA members
to access funding.
Social isolation is also linked with depression.5,6 The third leading cause of
the global disease burden in 2004, depression is predicted to lead the list by
the year 2030, according to the World
Health Organization.7 In older adults,
depression too often goes unrecognized
and untreated, which can lead to illness,
cognitive decline and death.8
Mary Sanders, PhD, FACSM, a clinical exercise physiologist in the Division
of Wellness and Weight Management,
University of Nevada (Reno) School
of Medicine, refers to a recent special
report in the magazine of John Hopkins
Bloomberg School of Public Health,
42
which highlights five top killers, or
“public enemies,” atop researchers’ lists.9
Suicide in the oldest-old is identified
as one of these public enemies. Why?
“Worldwide, the highest rates of suicide
occur among those over the age of 75—
one of the fastest-growing age groups,”
states the report. In the US, the National
Alliance on Mental Illness notes that
“the highest rate of suicide … is among
older white men,” with depression “the
single most significant risk factor for
suicide” in the older population.8
Opportunities
Exercise scientist Steven Blair, PED,
was intrigued by a recent New York
Times article on older adults receiving
psychological counseling for depression
and other problems.10 “Apparently, many
Organizations dedicated to older-adult
quality of life will surely need to expand
the ways they address mental and emotional health among their constituents.
One avenue to explore thoroughly is
how to encourage people to open up
about these issues. And as social engagement buffers against isolation and
depression, efforts to promote social
engagement are key from as many angles
as possible.
Socialization
Demand is already high for programming that meets social needs. In olderadult fitness, “the key trend now is community—80% of this demographic prefers to exercise in the right company,” says
Stephanie Wong, BA, vice president of
field operations for Healthways, provider
of the Healthways SilverSneakers® Fitness
Program. “Not only does this make exercise and activity more enjoyable, older
adults also feel this provides motivation
and accountability.” According to Wong,
“Atmosphere, peers, instructors and
personality play a large role in an older
adult’s decision to pursue a fitness pro-
gram. These factors are far more motivating than the simple physical benefits
of exercise, and older adults want to be
a part of the heart and community of a
program.”
Opportunities
The key, Wong stresses, is identifying
the “right” community. “Older adults
are a diverse group and each individual
will have a different opinion on what the
‘right community’ means for them.” She
observes that older generations often
prefer associating with people their own
age, while Boomers typically like to mix
with those who are slightly younger. The
impact, in her view, is that fitness centers and programs “will begin offering
more varied options and have a larger
focus on community and personality” as
this trend becomes more crucial to keeping people engaged in programs.
Ginger Anzalone, MBA, vice president, Facilities Division, for property
services company Vesta, agrees about
the importance of community. “One of
the main trends we have seen is in the
area of socialization,” states Anzalone.
Commenting that “active adults tend to
be unabashed in their pursuit of their
enjoyment of life,” she says that at Vestamanaged communities, “we work with
many committees and governing groups
who will set their schedules around the
time when they join friends ….” What
is the impact? “We provide more opportunities operationally for individuals
to gather and enjoy” time together, she
says. “They look for themed parties;
they enjoy karaoke or pool deck parties;
and they want to have fun.”
But not everyone wants to join the
party. “We are learning more about our
introverts and how to understand and
respect them,” says Terry Fay, BA, corporate director of resident programs at
Senior Lifestyle Corporation, a senior
living provider. “In years past, sociologists estimated that about 30% of the
population were introverts; today, the
estimate is closer to 50%.” The needs of
introverts “will not be met by large and
loud events,” Fay states. “Their preference to skip the dance and live music for
a good book or movie at home is natural—they are not broken and in need
of fixing.” How will this issue influence
programming efforts? “This will cause
us to rethink our definition of successful
programming,” she says. “It will cause us
to review how we spend our funds and
for what types of resident experiences.”
Customer service and
expectations
Also looking at the resident experience
is Ronda Watson, RD, senior vice president of Culinary Service and Engage
Life at the national provider Atria Senior
Living. “As more older adults choose senior living to meet their needs, the focus
on a personalized experience designed
to enhance each resident’s unique situation has become more important than
ever,” Watson believes.
Healthways’ Wong shares that “[t]he
largest motivator for older adults in
fitness programs is a connection and
‘personalized touch,’” adding that “onesize-fits-all solutions simply aren’t viable
….” This connection, however, must be
human, she says. “Automated or impersonal approaches and tactics are far less
effective.”
In the United Kingdom, there are signs
professionals are “getting over a one-size
fits all approach and getting closer to
needs,” reports Bob Laventure, MEd,
consultant, physical activity and older
people, British Heart Foundation
National Centre for Physical Activity
and Health. Strides are being made in
how professionals support physical fitness for older adults. Says Laventure,
“We are beginning to see some changes
in people diversifying their approaches
to different older-population target
groups”—Boomers and frailer older
adults, for example—“to match the diversity of the aging population ….”
Opportunities
Companies will need to be able to tailor their experiences to individuals. As
an example, Watson describes Atria’s
new computer-based program, which
gives its communities the ability “to
track and design purposeful programming” to meet new residents’ individual
needs. “We believe this tool will help
our communities learn more quickly and
efficiently the needs, wants and desires
of residents,” she explains, “and help us
implement a smooth transition during
what can sometimes be a difficult move.”
According to Wong, “The need for a
personalized touch reinforces the high
expectations this demographic has for
customization and variety in their fitness experience.” Vesta’s Anzalone recognizes a higher level of expectation in
the Boomer demographic, calling it “a
noticeable trend.”
Boomers “are less likely to accept things
simply because it has always been done
that way …,” says Anzalone. “If a Boomer
doesn’t like the way services are being
offered or a programming model, the
first question is, ‘Why is it being done
this way?’ followed by ‘Let me speak to a
supervisor.’ The impact is on operations
to satisfy a more discerning customer.”
Also, everything is scrutinized, she
notes. Maintenance staff, for instance,
will need “to provide higher quality
facility management.”
What impact will these trends have?
“Engaging one-on-one with instructors,
tailored programs, and individualized
communications will become core components of the older-adult fitness experience,” Wong states. The key to making
a lasting connection, she stresses, is to
ensure “communications, programs
and outreach can be tailored to fit
the interests and personality” of each
individual.
43
2. Rowe, J. W., & Kahn, R. L. (1997). Successful
Aging. The Gerontologist, 37(4), 443–440.
3. Mendes de Leon, C. F. Social Engagement and
Successful Aging. European Journal of Ageing,
2(1), 64–66.
4. Nicholson, N. R. (2012). A Review of Social
Isolation: an Important but Underassessed
Condition in Older Adults. Journal of Primary
Prevention, 33(2–3), 137–152.
5. Choi, N. G., & Kimbell, K. (2008). Depression
Care Need Among Low-Income Older Adults:
Views from Aging Service Providers and
Family Caregivers. Clinical Gerontologist,
32(1), 60–76.
6. Singh, A., & Misra, N. (2009). Loneliness, Depression and Sociability in Old Age. Industrial
Psychiatry Journal, 18(1), 51–55.
Consumer expectations are also driving another trend within senior living,
according to Brilliant Aging’s Van
Norman. “The senior living industry
is recognizing that engagement and
purpose are significant drivers not only
of quality of life, but of occupancy and
profit,” she observes.
active aging; others may apply only to a
sector. While some may be shorter-lived,
others may have a lasting impact. Everything, however, will be influenced by the
biggest trend of all, population aging,
which will only magnify the impact of
any trend and opportunity that develops
in the field of aging moving forward.
For the future, “[s]enior living operators
will need to have an identified ‘purpose
strategy’ to be competitive in the market,” Van Norman believes. These strategies could also be used “to transform the
perception of their product in the marketplace.” One example she mentions
is Somerby Senior Living’s Tail-Wagger
Treats, a program where community
residents partner with outside groups
to make dog treats for the local humane
society.11
Thanks to all the ICAA Advisory Board
Members who contributed their ideas and
insights to this article. Further installments of the “Future of aging” series will
feature additional contributions and
commentary.
Predicts Van Norman, “Reaching out to
the broader community … in meaningful
and productive ways is going to become
an industry standard rather than a point
of difference.”
1. Wysocki, A., Butler, M., Kane, R. L., et al.
(2012). Long-Term Care for Older Adults: A
Review of Home and Community-Based Services Versus Institutional Care. Comparative
Effectiveness Review No. 81. AHRQ Publication No.12(13)-EHC134-EF. Rockville, MD:
Agency for Healthcare Research and Quality.
Retrieved on August 1, 2013, from http://
www.effectivehealthcare.ahrq.gov/ehc/
products/369/1277/CER81_Long-TermCare_FinalReport_20121023.pdf.
The biggest trend
How will the trends and issues described
in these pages affect your organization?
Some may apply across the spectrum of
44
Jenifer Milner is a communications
specialist, author, and editor-in-chief of
the Journal on Active Aging®.
References
7. World Health Organization. (2008). The
Global Burden of Disease: 2004 Update. Part
4. Burden of disease: DALYs [disability-adjusted life year], Figure 27: Ten leading causes
of burden of disease, world, 2004, and 2030
(p. 51). Retrieved on August 1, 2003, from
http://www.who.int/healthinfo/global_
burden_disease/GBD_report_2004update_
part4.pdf.
8. National Alliance on Mental Health. (2009).
Depression in Older Persons Fact Sheet.
Retrieved on August 1, 2013, from http://
www.nami.org/Template.cfm?Section=By_
Illness&template=/ContentManagement/
ContentDisplay.cfm&ContentID=7515.
9. Yakutchik, M. (2013). Special Report: Public
Enemies. Johns Hopkins Public Health, Special
Issue 2013: Death and Lifespan. Retrieved
on August 1, 2013, from http://magazine.
jhsph.edu/2013/death/sections/death-andlifespan/public-enemies/page-5/.
10. Ellin, A. How Therapy Can Help in the Golden Years. New York Times, “Well” blog, April
22, 2013. Retrieved on August 1, 2013,
from http://well.blogs.nytimes.com/2013/
04/22/how-therapy-can-help-in-the-goldenyears/?_r=0.
11. ICAA editors. (2012). Somerby Tail-Wagger
Treats: Generations Bake Together to Make
a Difference. Journal on Active Aging, 11(6),
70–75; November/December issue. Available
in ICAA’s online content library at http://
www.icaa.cc (go to: “Management articles”
[“Program profiles”]).
International Council on Active Aging
Conference 2013
Three
inspiring
keynotes
Dr. Henry Lodge
UPDAT
ED ED
ITION
ter
Regis
now
ave
and s
$100
Ken Dychtwald
November 21–23, 2013
San Diego Convention Center
San Diego, California
Conference partners
Magic Johnson
into action that possibilities come alive.
ICAA offers a multilevel education and
networking event to help you do just
that.
Transform
your
business
Access 4 conferences for the
price of one
• ICAA Conference
• Athletic Business Conference & Expo
• Medical Fitness Association
Conference
• National Alliance for Youth Sports
Congress
Learn more at www.icaa.cc
“Like” the ICAA Conference 2013 on
Facebook! You’ll find information,
updates, videos and more at
facebook.com/icaaconference2013
Population aging is transforming societies around the world in fundamental ways, and this wave of change will
only accelerate in months and years to
come. A more inclusive society is key to
successfully managing this global phenomenon. Active aging, increasingly, is
seen as vital to this framework. To fulfill
this role, organizations and professionals dedicated to active aging need new
implementable models to address the
challenges and opportunities of population aging. That’s why the International
Council on Active Aging® (ICAA) has
introduced the Nine Principles of Active
Aging.
Build a solid foundation
ICAA’s Nine Principles model guides
implementation of active-aging strategies. Areas of focus include: Populations,
People, Perceptions, Potential, Products, Promotions, Places, Policies, and
Programs. Integrated with the seven dimensions of wellness, it can help activeaging advocates build a solid foundation
for their efforts—and transform the
industry.
Using the Nine Principles drives the
transformation process in individual
organizations as well. Consider, for example, how your products and services,
marketing approaches, and environments might change to enhance your
organization’s culture, programming,
and engagement with older adults. Envision the changes that would optimize
success.
All change starts with a vision. An idea.
Yet, it’s only when you transform ideas
Focus on application
Every year, professionals who support
older-adult quality of life gather at
the ICAA Conference to learn, grow
and connect with their colleagues in
an inspiring, supportive atmosphere.
Attendees reflect the diverse roles, professions and settings found in active
aging. Individuals come for the professional development—a full schedule of
seminars presented by top experts and
leaders in the industry. And they come
for the informal learning—the opportunities to meet with their peers to share
knowledge and solutions.
When you and your team attend the
ICAA Conference 2013, you will expand
your knowledge of key topics such as
wellness programming for older adults
and staff, management and marketing,
increasing participation, and programming without walls. You will also expand
your frame of reference with best practices and case studies.
ICAA’s 2013 conference differs from
past years’ events with its focus on providing you with the practical tools and
methods to transform ideas into action.
Examples include practical information
to use immediately in your work; and
forward-thinking perspectives for use in
planning and development.
It’s never been more important to be
able to apply information and research
in your organization. The active-aging
industry is in transition. Population
aging provides opportunities and challenges—plus a vital new role—for organizations, professionals and the industry
as a whole. To thrive in the years to come,
the industry dedicated to “Changing the
way we age®” also needs to change. Join
us for the ICAA Conference 2013—and
start the transformation.
“I know I can count on the ICAA Conference
to bring passionate and charismatic speakers
who are trailblazers and who are interested
in sharing what they have learned with
others in an authentic and accessible way.
I always come away with great ideas and
renewed energy.”
Lisa Kiely
Director of Integrated Wellness and
Community Culture/Park Springs
Community Life Services Corporate
Resource Consultant, Life Care Services
SOME HIGHLIGHTS FOR
ATTENDEES
Stimulating keynotes. This year’s
event features a trio of keynotes that
are sure to inspire you. Don’t miss this
opportunity to hear Dr. Henry S. Lodge,
coauthor of Younger Next Year; Dr. Ken
Dychtwald, Age Wave visionary; and
Earvin “Magic” Johnson, CEO, National
Basketball Association legend, and
Dodgers owner.
Full-day workshops by expert
presenters. Additional programming
options offer you education and
practical information to take back to
your organization. Check out full-day
workshops on balance, aquatics, and
cognitive health, presented by some of
ICAA’s most popular presenters. For
details, see “Additional programming.”
Products and services expo. ICAA
partners with leading conference
provider Athletic Business (AB) to
provide you with access to the AB
Conference & Expo. This premier event
for the health and fitness industry
showcases the changing landscape of
health, wellness and recreation offerings
across the levels of function. Visit the
ICAA Pavilion, located in the exhibit
hall, to stay current with the newest
innovations in technology, equipment
and services targeted specifically to age
50-plus adults. This “one-stop” venue
is where you can research products or
services, locate new items of interest,
and do your yearly purchasing. Be sure
to stop by the ICAA booth!
All conference photos by Brian Ebner/
Optic Nerve, except where noted. Images
courtesy of Athletic Business
Who should attend?
Wellness directors
Program directors
Activities directors
Executive directors
Administrators
Board members
Sales and marketing personnel
Developers and architects
Resident life executives
Fitness instructors
Personal trainers
Health educators
Social workers
Chaplains
Physicians
Nutritionists/dietitians
Therapists
Researchers
Professors
Visit ICAA online at www.icaa.cc for conference information
6
reasons to
attend
1. The education
Member input informs the educational
program at the ICAA Conference.
Seminars and workshops target the
varied dimensions, roles and solutions
in active aging, aiming to meet industry
needs and transform ideas into action.
2. The presenters
ICAA recruits active-aging industry
leaders and experts from diverse backgrounds as conference presenters. These
individuals bring first-rate industry
experience, knowledge and skills to their
sessions.
3. The handouts
Attendees are provided with all session
handouts available. At the conference,
you’ll receive a CD-ROM containing
these handouts, which you may print
at any of the free printing stations onsite. The CD is also a valuable reference
to take home and share with your
colleagues. If you want to print session
handouts in advance, you can access
them online before the event; ICAA
will email you a link to this site.
4. The networking
The ICAA Conference brings together
professionals across the active-aging
spectrum. Learn from others who
support older-adult wellness and
quality of life. Meet or reconnect with
professional allies and build your
knowledge network. And enjoy an
evening of social time and learning
at the Poster Session and ICAA
Networking Reception.
5. The credits
Attendees can register to obtain
continuing education units (CEUs),
also called continuing education credits
(CECs), at the ICAA Conference. As a
CEU registrant, you’ll receive a log book
at the conference, which you must turn
in at the ICAA registration desk once
the event is over. Six to eight weeks later
your CEU transcripts will arrive. To
cover costs, the fee for the CEU program
is $25 until Wednesday, November 10;
then $40 on-site.
6. The trade show
The ICAA Conference takes place
in conjunction with the Athletic
Business Conference & Expo, one of
the industry’s premier events in North
America. Through this partnership, you
can access a showcase of products and
services designed to support wellness,
exercise and recreation across functional
levels. The ICAA Pavilion spotlights
offerings created specifically for age 50plus adults.
“I believe ICAA membership and
attendance of [the ICAA Conference] is
the best annual expense your organization
can justify for the educational rewards
and networking opportunities you are
exposed to.”
Kenneth R. Paulovich, RN
Director,Willis Knighton Fitness and
Wellness Centers
Spotlight on…
CONTINUING
EDUCATION UNITS
Enhance your professional
development at the ICAA
Conference by obtaining continuing education units (CEUs),
also referred to as continuing
education credits (CECs), from
numerous organizations. You may
be able to receive CEUs from your
association even if it is not listed
among the providers below. At
your request, ICAA will send you a
letter confirming your attendance
at ICAA Conference sessions,
which you can use to support your
application for CEUs.
CEU registrants receive a log book
when checking in or registering at
the conference. This book notes all
the sessions that offer credits, along
with the certifying organizations.
After a session, the room monitor
will stamp your book to verify your
attendance. Turn in your stamped
booklet at the ICAA registration
desk when you leave the conference,
then allow up to eight weeks for
your CEU transcript to arrive.
The CEU program requires an
additional fee to cover the costs
charged by certifying agencies.
Enroll by Wednesday, November
10, for $25, or register on-site
for $40.
Continuing Education Providers
• ACE (American Council on Exercise)
• ACSM (American College of Sports
Medicine)
• AFAA (Aerobics and Fitness
Association of America)
• canfitpro
• Cooper Institute
• IACET (International Association of
Continuing Education & Training)*
• IFPA (International Fitness
Professionals Association)
• NASM (National Academy of Sports
Medicine)
• NAYS (National Alliance for Youth
Sports)
• NSCA-CPT (National Strength &
Conditioning Association)
• NSCA CSCS (National Strength &
Conditioning Association)
• SCW Fitness Education
* The National Recreation and Park
Association (NRPA) accepts IACET CEUs.
To find out who else accepts IACET CEUs,
go to www.iacet.org, click on “Continuing
Education Units (CEUs),” and select the
link on the drop-down menu.
** Learning units (LUs) from the
American Institute of Architects will not
be offered this year. AIA members may
self-report credits as part of the institute’s
Structured Self-Reported Program.
Visit www.aia.org/education/providers/
AIAB093368 and choose “Self-Reports” to
learn how.
“I left the ICAA Conference inspired
and more confident about what we
were providing for residents in our
community. I felt like I had a better
grasp of wellness promotion, for both
our residents and staff, and was able
to refine our mission a bit more. It was
incredibly encouraging to spend several
days with others in the senior living
world, and felt a renewed sense of
passion and excitement about the days
to come. Thank you!”
Rachel Ostrow
Director of Wellness Programs, Crista
Senior Living–Crista Shores Community
Keynote speakers
Henry S. Lodge, MD, FACP
Dr. Henry S. Lodge is an associate
clinical professor of medicine at
Columbia University Medical Center in
New York and a board certified internist
practicing in Manhattan. Ranked as
one of the Best Doctors in America by
Best Doctors, Inc., Lodge is listed in
Who’s Who in Medicine and Healthcare,
Who’s Who in Science and Engineering,
and Who’s Who in the World. He is the
coauthor of the New York Times’ bestseller Younger Next Year, and Younger
Next Year for Women, which have not
only sold more than a million copies
in the United States, but also been
published in 20 languages around the
world. In addition, Lodge hosts the PBS
show Younger Next Year: The New Science
of Aging, and serves as a contributing
medical editor for SELF magazine and
on the Medical Advisory Board of the
Dr. Oz Show.
Brought to you by Atria Senior Living
Ken Dychtwald, PhD
Over the past 35-plus years, Ken Dychtwald has emerged
as North America’s foremost visionary and original thinker
regarding the lifestyle, marketing, healthcare and workforce
implications of the longevity revolution. He is a psychologist,
gerontologist, documentary filmmaker, entrepreneur and
best-selling author of 16 books on health, wellness and
aging-related issues, including Age Wave: The Challenges and
Opportunities of an Aging Society. In 2007, he had his debut as
a documentary filmmaker and host with the PBS special The
Boomer Century: 1946–2046. Since 1986, Dychtwald has been
the founding president and CEO of Age Wave, a firm created
to guide Fortune 500 companies and government groups
in product/service development for Boomers and mature
adults. He has addressed more than two million people
worldwide in speeches to corporate, association, social
service, and government groups. In addition, Dychtwald’s
predictions and ideas are regularly featured in leading print
and electronic media worldwide.
Earvin “Magic” Johnson
Earvin “Magic” Johnson is a Major League Baseball owner,
a National Basketball Association Legend, a two-time
Hall of Famer, an entrepreneur, a philanthropist and a
motivational speaker. The business mogul has successfully
parlayed his skills and tenacity on the court into the business
world, propelling his company to the status of #1 Brand in
Urban America. He is chairman and CEO of Magic Johnson
Enterprises (MJE), which provides high-quality products
and services that focus primarily on ethnically diverse and
underserved urban communities through strategic alliances,
investments, consulting and endorsements. Johnson also
serves as chairman and founder of the Magic Johnson
Foundation, where his unwavering commitment to transform
Urban America continues through HIV/AIDS Awareness &
Prevention Programs, Community Empowerment Centers,
and the Taylor Michaels Scholarship Program. Celebrating
over 20 years of success, the Magic Johnson Foundation
has become one of the most recognizable philanthropic
organizations around the world.
Featured speakers
Debra J. Rose, PhD
Debra Rose is a professor in the
Kinesiology Department at California
State University, Fullerton. Rose is also
director of the Institute of Gerontology
and the award-winning Center for
Successful Aging. She serves as one of
two codirectors of the Fall Prevention
Center of Excellence established in
2005, and is an International Council on
Active Aging Advisory Board Member.
Christine Shidla
Christine Shidla is the director of
wellness at Summit Place Senior
Campus in Eden Prairie, Minnesota.
She is also a trainer and speaker for
exercise for the Arthritis Foundation.
Shidla received her bachelor of science
degree in kinesiology, with emphasis in
sports medicine, from the University of
Minnesota.
Preconference
presenters
Cathy Maloney-Hills, RPT
Cathy Maloney-Hills is an aquatic
physical therapist working for Courage
Center at Summit Place Senior
Campus in Eden Prairie, Minnesota,
and Heritage Park Senior Services
Center in Minneapolis. Maloney-Hills
is coinvestigator/author for the study
and program Golden Waves Functional
Water Program for Older Adults,
University of Nevada, Reno. She is also
a coauthor of the book YMCA Water
Fitness for Health.
Mary Sanders, PhD, FACSM,
RCEP, CDE®
Mary Sanders is a clinical exercise
physiologist in the Division of Wellness
and Weight Management, School of
Medicine, and an adjunct professor
in the College of Community Health
Sciences, University of Nevada, Reno.
An international trainer of health and
fitness professionals, Sanders directs
WaterFit ®/Golden Waves® and serves
on the International Council on Active
Aging Advisory Board. She is an
associate editor of ACSM’s Health &
Fitness Journal®, contributing editor to
the Journal on Active Aging®, and editor/
coauthor of YMCA Water Fitness for
Health.
Robert Winningham, PhD
Rob Winningham is a full professor
and chair of the Psychology Division
at Western Oregon University, where
he manages both the Psychology and
Gerontology Departments. With nearly
20 years’ experience researching applied
memory issues, Winningham has
conducted research for the past 15 years
on ways to enhance older adults’ mental
functioning and quality of life. Most
recently, he has been helping developers
create video games and interactive
activities specifically designed to
enhance cognition. Winningham has
also trained thousands of professionals
to offer high-quality cognitive
stimulation and therapy programs.
Spread
the Word.
Wear
a Pin.
To order pins online, visit:
www.changingthewayweage.com/campaign-pins.htm
Or call ICAA at 866-335-9777
(toll-free) or 604-734-4466.
Founding Partners
The ICAA Champions program is one way
for organizations and individuals to support
ICAA’s Changing the Way We Age® Campaign.
Now you can demonstrate that support with a
campaign pin. Buy a single pin to wear, or as
many as you like to give away, sell or exchange
for donations to fund Champion activities.
If you believe that now is the time to change
the way we age, help spread the word as an
ICAA Supporting Champion.
1–99 pins: $5.00 each, plus shipping
1,000 pins and over: $3.00 each, plus shipping
Additional programming
Preconference workshops
Wednesday, November 20, 2013
“I appreciate the network of individuals
and organizations who work together to
enhance the wellness experience for older
adults. This conference showcases their
efforts and innovative ideas.”
Marge Coalman, EdD
Vice President,Wellness and Programs,
Touchmark, and ICAA Advisory Board
Member
9:00 a.m.–4:00 p.m.
Fallproof method for addressing
balance disorders in older
adults
This “hands-on” workshop will provide
the tools and techniques needed to
assess and intervene with older adults
experiencing balance and gait disorders.
Find out how to assess the multiple
dimensions of balance, and then
individualize and progress exercises
based on assessment outcomes. Methods
for assessing and improving cognitive
function in dual-task environments will
also be introduced.
You’ll be able to:
• Select and administer fall-risk
screening tools specific to different
levels of fall risk; and systematically
progress balance activities that
address the multiple dimensions of
balance and mobility.
• Integrate cognitive activities into
balance training sessions to improve
multiple components of executive
function.
• Implement strategies aimed at
positively changing fall-related
attitudes and behaviors.
Faculty: Debra Rose, PhD, Professor,
Kinesiology Department, Director,
Institute of Gerontology and Director,
Center for Successful Aging, California
State University, Fullerton.
CEUS awarded
9:00 a.m.–4:45 p.m.
HIIT the pool for function and
vigor: frail to strong
Higher intensity interval training
(HIIT) shows promise as a “potent”
and time-efficient training method
for cardiovascular and skeletal muscle
adaptations that in some cases may
lead to better improvements in
health, compared to aerobic training.
Functional activities of daily living
(ADL) tasks are based on timed,
task-specific skills. Explore how pool
intervals offer safe and effective training
across the continuum, from frail
participants to master athletes.
• Develop programs based on
functionally targeted intervals for
frail to apparently healthy individuals
and athletes, and gain ideas about
how to train leaders.
• Comprehend how to implement these
types of programs in a continuing
care retirement community setting,
so they broaden the scope of current
pool programs rehab to fitness.
• Discover some new findings about
effective protocols for wellness and
functional ADL on land that can start
with your pool program.
Faculty: Mary Sanders, PhD, FACSM,
RCEP, University of Nevada, Reno;
Cathy Maloney-Hills, RPT, Courage
Center at Summit Place Senior Campus,
and Heritage Park Senior Services
Center; Christine Shidla, Director of
Wellness, Summit Place Senior Campus.
CEUS awarded
(Note: This session takes place at Vi at
La Jolla Village. Participants should
come ready to get in the pool, and
bring water shoes and two bathing
suits. A bus will pick up participants
at the convention center between 7:30
and 7:45 a.m. Vi will provide lunch.)
Sponsored by Vi
“The ICAA Conference gives folks
interested in expanding the minds and
bodies of the maturing adult excellent new
tools to accomplish just that.”
Tim E. Thiele
Executive Director, Lutheran Homes of
Oconomowoc Shorehaven Campus
9:00 a.m.–5:30 p.m.
Cognitive rehabilitation
and memory enhancement:
evidence-based interventions
for older adults
Impaired memory and attention deficits
can affect where someone can live, how
much support they will need, and their
quality of life. Memory enhancement
interventions are effective at preventing
further decline and improving memory
abilities, while physical exercise,
nutritional changes, and social support
interventions can improve cognitive
ability and quality of life. Learn up-todate information about memory, aging
and dementia. Also, explore how to
implement evidence-based interventions
to slow or even reverse memory
problems.
• Describe the use it or lose it theory
of memory and aging, and review
supporting evidence. Learn basic
information about memory, why we
forget, and how memory changes
over the life span. Develop a
foundational understanding of the
neuropsychological basics regarding
memory, aging and dementia.
• Discuss the different types of
dementia, how each affects one’s
ability to think and make new
memories and their common
treatments. Review the latest research
on how nutrition, physical exercise,
mood, and social support affect
cognition and develop interventions
based on these new research findings.
• Develop and implement effective
cognitive-rehabilitation enhancement
programs for people of varying
cognitive abilities. Identify effective
ways to motivate depressed, apathetic
and anxious individuals to participate
in therapy and activities that can
improve their memory ability and
quality of life.
Faculty: Robert Winningham, PhD,
Professor and Chair, Psychology
Division, Western Oregon University.
CEUS awarded
Fee: $79 per person for a preconference
workshop
Seminars at a glance
Thursday, November 21, 2013
TW, L
Building bridges: rehab
and wellness partnering for
successful outcomes
BF, L
Socialization is the treatment
for dementia–how to create
winning programs
Jennifer Sidelinker and Rebecca
Tarbert, Genesis Rehab Services
David Troxel, Consultant;
Marge Coalman, Touchmark
MS, L
Rebranding Aging
III–mastering ageless
communications
BF, L
The future of brain health:
What’s next in cognitive
fitness?
A panel of senior executives
Richard Ambrosius, Positive
Aging; David Weigelt,
Immersion Active; Helen Foster,
Foster Strategy, LLC
Cynthia Green, Memory Arts,
LLC
11:30 a.m.–12:45 p.m.
KEYNOTE
Ken Dychtwald
KEYNOTE
Ken Dychtwald
KEYNOTE
Ken Dychtwald
1:00 p.m.–6:00 p.m.
TRADE SHOW GRAND
OPENING
TRADE SHOW GRAND
OPENING
TRADE SHOW GRAND
OPENING
ML, L
Practical design considerations
for an active-aging wellness
center
PDW, L
Employee wellness in your
workplace
R, L
Successful aging through
proper nutrition
Craig Bouck, Barker Rinker
Seacat Architecture
Caley Kratz, Mercy Ridge
Retirement Community; Vivian
Smith, Vantage House
Darin Leonardson, Golden
Living; Shannon Smith, Golden
LivingCenters Indiana/Ohio
KEYNOTE
Henry Lodge
(includes presentation of ICAA
Innovators Awards)
KEYNOTE
Henry Lodge
Innovators Awards)
KEYNOTE
Henry Lodge
Innovators Awards)
Brought to you by Atria
Senior Living
Senior Living
Senior Living
AB RECEPTION
Stingaree
AB RECEPTION
Stingaree
AB RECEPTION
Stingaree
PDW, L
A 10-year retrospective of
wellness research
8:00 a.m.–9:30 a.m.
Cornelia C. Hodgson, C.C.
Hodgson Architectural Group,
LLC
ML, L
The ROI of wellness
9:45 a.m.–11:15 a.m.
2:45 p.m.–4:15 p.m.
4:30 p.m.–6:00 p.m.
8:00 p.m.–11:00 p.m.
COLOR
KEY FOR
TOPIC
AREAS
BBalance
BF
Brain fitness
ML Management and leadership
MS Marketing and sales
OP
Outdoor programs
PDW Program design for wellness
RResearch
TW
Therapy to wellness
L Lecture
LI Lecture/Interactive
PDW, L
The journey from ordinary
to extraordinary: program
evaluation and implementation
PDW, L
Exercise walking REALLY
DOES improve quality of
life–v2.0
B, LI
Tai chi exercises for postural
reeducation, gait training and
balance
Roxy Kline, YMCA of the
Greater Twin Cities
Robert Thompson, Institute for
Preventive Foot Health; Tracey
Harvey, GenCare Lifestyle
Faith Overton, Tri City Wellness
Center; Troyce Thome, Tai Chi
for Health
PDW, L
Resident engagement:
anatomy of successful
programming
PDW, LI
Strong seniors strengthening
and stretching while seated
program
OP, LI
Walk tall–not small–
with poles
Stacey Belt, Atria Senior Living
Tamara Sawicz and Andrea
Agazim, Vi Senior Living
Maureen Hagan, GoodLife
Fitness
Peggy Buchanan, Vista del
Monte
KEYNOTE
Ken Dychtwald
KEYNOTE
Ken Dychtwald
KEYNOTE
Ken Dychtwald
KEYNOTE
Ken Dychtwald
TRADE SHOW GRAND
OPENING
TRADE SHOW GRAND
OPENING
TRADE SHOW GRAND
OPENING
TRADE SHOW GRAND
OPENING
PDW, L
Bringing outdoors inside:
eco-living in residential senior
living
BF, L
iPads to paper and pencil:
many, many ideas and readyto-use resources for cognitive
stimulation programs
PDW, LI
Become a sensation scientist
through The Body’s Way
Tamberly Mott, Atria Senior
Living
Robert Winningham, Western
Oregon University
Janet Hollander, Moving
Toward Health; Ken Gilbert,
EmBODYment
KEYNOTE
Henry Lodge
Innovators Awards)
KEYNOTE
Henry Lodge
Innovators Awards)
KEYNOTE
Henry Lodge
Innovators Awards)
KEYNOTE
Henry Lodge
Innovators Awards)
Senior Living
Senior Living
Senior Living
Senior Living
AB RECEPTION
Stingaree
AB RECEPTION
Stingaree
AB RECEPTION
Stingaree
AB RECEPTION
Stingaree
ML, L
Motivating the motivator
Friday, November 22, 2013
6:30 a.m.–8:30 a.m.
EARLY-MORNING
WORKOUT
6:45 a.m.–8:15 a.m.
EARLY-MORNING
WORKOUT
EARLY-MORNING
WORKOUT
PDW, LI
Ageless athletes: Can you
BEAT that?
B, LI
Effectively create, implement
and market your balance
program
Barbara Fish, Heritage
Community of Kalamazoo;
Jennifer Dagati, Drum Beat
University
Justin Margut and Sandy Reid,
Bethany Village
BF, L
Brain health fairs: bringing
better cognitive fitness to your
community
R, L
Can’t face another workday?
You may have compassion
fatigue
MS, L
Beyond Woodstock: profitably
engage the Web’s most valuable
consumers
Cynthia Green, Memory Arts,
LLC
James Huysman, WellMed
Charitable Foundation
David Weigelt, Immersion Active
R, L
Exercise as medicine:
preserving function by
functioning
TW, L
Keep moving: from rehab to
wellness
ML, L
Accountable Care–leveraging
and showcasing your exercise
and wellness programs
Mark Kelly, American Council
on Exercise
Marge Coalman and Lori
McCormick, Touchmark
Kay Van Norman, Brilliant
Aging
12:00 p.m.–1:00 p.m.
KEYNOTE
KEYNOTE
KEYNOTE
1:00 p.m.–5:00 p.m.
TRADE SHOW
TRADE SHOW
TRADE SHOW
PDW, L
Transforming the expressive
arts: wellness, team-building,
marketing and fundraising
R, L
How to connect optimally
with age 50+ adults and
promote behavior change for
healthy, fit and happy living
ML, L
Appreciative Inquiry 101
Rita Lopienski, Plymouth Place
Senior Living
Michael Mantell, American
Council on Exercise
Cindy Bradshaw, National
Certification Council for Activity
Professionals (NCCAP)
6:00 p.m.–7:00 p.m.
POSTER SESSION
Multiple presenters
POSTER SESSION
Multiple presenters
POSTER SESSION
Multiple presenters
6:30 p.m.–8:30 p.m.
ICAA NETWORKING
RECEPTION
Omni San Diego Hotel
ICAA NETWORKING
RECEPTION
ICAA NETWORKING
RECEPTION
8:30 a.m.–10:00 a.m.
10:15 a.m.–11:45 a.m.
4:00 p.m.–5:30 p.m.
COLOR
KEY FOR
TOPIC
AREAS
BBalance
BF
Brain fitness
OP
Outdoor programs
RResearch
TW
Therapy to wellness
L Lecture
EARLY-MORNING
WORKOUT
EARLY-MORNING
WORKOUT
EARLY-MORNING
WORKOUT
EARLY-MORNING
WORKOUT
PDW, L
Creating innovative wellness
programming throughout the
continuum of care
PDW, L
Innovative ideas from proven
programs
PDW, LI
Transforming and improving
physical function with frail
elders
OP, LI
Take your brain for a walk
Gina Formica and Jennifer
Conway, Liberty Lutheran
Patricia Ryan, International
Council on Active Aging
Betsy Best-Martini, Recreation
Consultation
Peggy Buchanan, Vista del
Monte
PDW, L
SEXcessful aging: sex,
intimacy and aging
PDW, LI
BOSU mobility and stability
for the active aging
PDW, LI
Off the rocker: movement that
motivates!
OP, LI
WALK for life: walk
more=live better
Rebecca Chaplin, Land-of-Sky
Regional Council, Area Agency
on Aging
Lawrence Biscontini, FG2000;
Bernadette O’Brien, YMCA
Wayne, New Jersey
Cammy Dennis and Jessica
Pinkowski, On Top of the World
Communities, Inc.
Jolene Moore, Covenant
Retirement Communities
KEYNOTE
KEYNOTE
KEYNOTE
KEYNOTE
TRADE SHOW
TRADE SHOW
TRADE SHOW
TRADE SHOW
ML, L
Leveraging the wellnessrehabilitation partnership for
enhanced outcomes
PDW/LI
Core stability for a healthy
back for all levels of function
BF, L
Brain boosters
Denise Durham, Select
Rehabilitation, Inc.
Maureen Hagan, GoodLife
Fitness
Terry Eckmann, Minot State
University
POSTER SESSION
Multiple presenters
POSTER SESSION
Multiple presenters
POSTER SESSION
Multiple presenters
POSTER SESSION
Multiple presenters
ICAA NETWORKING
RECEPTION
ICAA NETWORKING
RECEPTION
ICAA NETWORKING
RECEPTION
ICAA NETWORKING
RECEPTION
Saturday, November 23, 2013
PDW, LI
Conductorcise:
a fresh, always
new, joyous
brain and body
stimulator
6:45 a.m.–
8:15 a.m.
David Dworkin,
Conductorcise
ML, L
Senior centers:
alive, well and
ready for the
future
PDW, LI
Mudras, music
and meditation
PDW, L
Aquatics benefits
people with
Parkinson’s
disease
8:30 a.m.–
10:00 a.m.
10:15 a.m.–
11:45 a.m.
Luanne
Whitmarsh, Kerby
Centre
Lawrence
Biscontini,
FG2000
TW, L
Inspiring
participation
through engaging
programs and
challenges
ML, L
Placing a value
on your worth
Lauren Kriz,
RehabCare
Cindy Bradshaw,
National
Certification
Council for
Activity
Professionals
(NCCAP)
Christine Shidla,
Summit Place
Senior Campus;
Cathy MaloneyHills, Courage
Center
PDW, L
R3: Reenergize,
revamp,
restructure
your wellness
programming
Jackie Halbin,
Lakeview Village
PDW, LI
Joy dance
PDW, LI
Preserving
function in frail
adults
Terry Eckmann,
Minot State
University
B, LI
Exercises to
remain safe on
your feet
Cammy Dennis
and Jessica
Pinkowski, On
Top of the World
Communities, Inc.
Cindy Kozacek,
Healthways/
SilverSneakers
PDW, LI
Functional fitness
solutions
Debra Atkinson,
Voice for Fitness
PDW, LI
Ten moves that
we lose: keep
them and dodge
disability
Patricia
VanGalen,
Excellence In
Conditioning
This schedule is subject to change.
COLOR
KEY FOR
TOPIC
AREAS
BBalance
BF
Brain fitness
OP
Outdoor programs
RResearch
TW
Therapy to wellness
L Lecture
Schedule at a glance
Start transforming ideas into action by building your knowledge, skills and
professional network at the ICAA Conference 2013. You may also attend educational
sessions offered concurrently by Athletic Business, the Medical Fitness Association,
and the National Alliance for Youth Sports at no additional charge.
Tuesday, November 19
4:00 p.m.–6:00 p.m.
Registration
Wednesday, November 20
7:00 a.m.–6:00 p.m.
Registration
Times vary
Preconference workshops
Note: See “Additional programming” for details.
Space is limited, so register early to avoid disappointment. Each preconference
workshop costs an additional $79 per registrant. Aquatics workshop sponsored by Vi
Thursday, November 21
7:00 a.m.–5:00 p.m.
Registration
Note: Trade show-only registration open until 6:00 p.m.
8:00 a.m.–11:15 a.m.
Educational seminars
11:30 a.m.–12:45 p.m.
Keynote: Ken Dychtwald
1:00 p.m.–6:00 p.m.
Trade show grand opening
2:45 p.m.–4:15 p.m.
4:30 p.m.–6:00 p.m. Keynote: Henry S. Lodge, MD
Sponsored by Atria Senior Living
8:00 p.m.–11:00 p.m.
AB all-conference welcome reception
Note: Full-conference attendees receive a $5 off lunch coupon usable in the exhibit hall
on Thursday or Friday during exhibit hours only.
“The ICAA Conference is, by far, the
most informative, appropriate and fun
conference that I have ever attended.
It is refreshing to be with others from
around the world who speak the
language of healthy aging!”
Rebecca Chaplin
Health Promotion Specialist, Area Agency
on Aging for the Land-of-Sky Regional
Council
Friday, November 22
6:30 a.m.–8:30 a.m.
Early-morning workout
6:45 a.m.–8:15 a.m.
7:30 a.m.–5:00 p.m.
Registration
Note: Trade show-only registration opens at 6:15 a.m.
8:30 a.m.–11:45 a.m.
12:00 p.m.–1:00 p.m.
Keynote: Earvin “Magic” Johnson
1:00 p.m.–5:00 p.m.
Trade show
4:00 p.m.–5:30 p.m.
6:00 p.m.–7:00 p.m.
ICAA Poster Session (at Networking Reception site)
6:30 p.m.–8:30 p.m.
ICAA Networking Reception Sponsored by the
Saturday, November 23
6:45 a.m.–8:15 a.m.
Educational seminar
7:45 a.m.–12:00 p.m.
Registration
8:30 a.m.–11:45 a.m.
Sessions
COLOR KEY FOR TOPIC AREAS
BBalance
BF Brain fitness
OP Outdoor programs
RResearch
TW Therapy to wellness
Equipment at the ICAA Conference
2013 is brought to you by Power
Systems.
8:00 a.m.–9:30 a.m.
PDW A 10-year retrospective of
wellness research
Explore how senior living communities
have embraced wellness over the past
decade, based on three research studies.
Also, find out how senior living wellness
and healthcare system patient-centered
approaches are merging and strongly
coming to the forefront. Lecture.
• Assess where your organization fits on
the continuum of incorporating wholeperson wellness in communities, based
on this evidence-based design.
• Gain practical ideas for all aspects
of community life, based on this
evidence-based design of how other
communities have incorporated
whole-person wellness.
• Gain insight into future trends,
including person-centered trends
rooted in Planetree principles, and
how they may impact your current
and future wellness programming
initiatives.
Faculty: Cornelia C. Hodgson, BA,
BArch, AIA, President, C.C. Hodgson
Architectural Group, LLC.
CEUs awarded
TW Building bridges: rehab and
wellness partnering for successful
outcomes
Learn rehab-and-wellness-partnership
best practices to create a continuum of
care that supports successful outcomes
for older adults at all functional levels and
in all wellness domains. Cases, examples
and illustrations will be provided on
many levels. Lecture.
• Build bridges between rehab and
wellness by integrating wellness
concepts throughout rehabilitation,
offering evidence-based programs
in wellness, and using common
objective measures across the rehaband-wellness spectrum to promote
common language.
• Describe an effective rehab-wellness
continuum and best practices for
communication and partnership
between rehab and wellness
professionals.
• Comprehend the rehab professional’s
role in health promotion and wellness
through evidence and support from
professional organizations/scope
of practice definitions and national
initiatives.
Faculty: Jennifer Sidelinker, PT, GCS,
Clinical Manager, and Rebecca Tarbert,
PT, Clinical Specialist, Genesis Rehab
Services.
CEUs awarded
BF Socialization is the treatment
for dementia–how to create winning
programs
Touchmark’s Dementia Care program
teaches staff the importance of building
relationships with residents with
Alzheimer’s disease and other dementia.
Staff are trained in the Best Friends
model developed by Virginia Bell and
David Troxel. Discover key building
blocks in an excellent dementia program.
Lecture.
• Name three ways to create a
therapeutic environment for
individuals with dementia.
• Describe the difference between
structured and unstructured activities.
• Describe the Best Friends model of
dementia care.
Faculty: David Troxel, MPH,
Consultant; Marge Coalman, EdD,
Vice President, Wellness Programming,
Touchmark.
CEUs awarded
PDW The journey from ordinary
to extraordinary: program evaluation
and implementation
Do the programs you offer provide an
experience for your participants that
is the best part of their day? Explore
ways to refresh existing programs,
inspire participant leadership, ensure
high-quality program experiences,
and transform the ordinary into
extraordinary. Lecture.
• Identify areas of opportunity for
improvement of existing programs at
your facility.
• Tackle issues and concerns confidently
with the tips and tools provided.
• Monitor existing and new programs
to maintain high quality, and add
elements that will inspire and delight
participants.
Faculty: Roxy Kline, Director of Healthy
Living and Active Older Adult Expert
Team Leader, YMCA of the Greater
Twin Cities.
CEUs awarded
PDW Exercise walking REALLY
DOES improve quality of life–v2.0
Exercise walking participants may
complain that it’s no fun and their feet
hurt. A program to improve quality of life
can succeed and achieve positive results.
Learn all about feet, while an updated
case study of GenCare Lifestyle’s Walking
Partners shows how to replicate its
experience. Lecture.
• Explain why feet can, and so often do,
easily fall into disrepair as they age.
• Apply preventive foot-health practices
that will reduce the probability of pain
and dysfunction.
• Organize and implement an effective
exercise walking program.
Faculty: Robert Thompson, CPed,
Executive Director, Institute for
Preventive Foot Health; Tracey Harvey,
BS, Consumer Relations/Vitality
Director, GenCare Lifestyle.
CEUs awarded
Photo: Julie Milner
B Tai chi exercises for postural
reeducation, gait training and balance
Discover how to use tai chi movements
to address three areas of concern found
to increase the risk of falling in aging
adults: lack of postural stability, gait
dysfunctions and declining balance.
Exercises are progressive and can meet
individuals at their level of mobility.
Lecture/Interactive.
• Integrate tai chi techniques and
principles into group exercise
programs.
• Identify and implement specific tai chi
techniques to meet individual client
needs.
• Teach exercises that encourage the
mind-body connection necessary to
reduce the risk of falling.
Faculty: Faith Overton, PTA, Tri City
Wellness Center; Troyce Thome, Master
Trainer for the Arthritis Foundation, Tai
Chi for Health.
CEUs awarded
“This conference is like a breath of fresh
air! It provides cutting-edge material
and validation on whole-person
wellness. The passion for improving the
lives of the older adult is tangible.”
Kristin McCoach
Fitness Coordinator, Pine Run
Community
Sessions
9:45 a.m.–11:15 a.m.
ML The ROI of wellness
Does investment in the wellness
infrastructure (staff, buildings, outdoor
features, program) bring a return to
older adults served, and meet business
objectives? Join a panel of executives
as they explain how they identified the
strategic need to invest in wellness, what
they did, and how they evaluate the
return. Lecture.
• Identify three reasons for investing
in property renovation or new
development.
• Quantify the resources needed to
deliver a robust wellness program.
• List the measures used to evaluate
return on investment.
Faculty: Panel of senior executives,
moderated by Patricia Ryan, MS, Vice
President of Education, International
Council on Active Aging.
CEUs awarded
MS Rebranding Aging III–
mastering ageless communications
Explore examples and best practices from
entries to ICAA’s 2013 Rebranding Aging
Awards, and national ad campaigns.
Discover techniques and approaches
to improve positioning and marketing
communication materials, increase
lead generation and strengthen brands.
Lecture.
• Improve the quality and effectiveness
of sales and marketing materials.
• Recognize why recommended
approaches are likely to improve
results, and review state-of-the-
art advertising and marketing
communications and positioning
strategies.
• Learn how to refine marketing
communications materials, improve
brand positioning and lead generation,
and complement cultural change
initiatives.
Faculty: G. Richard Ambrosius, MA,
Principal, Positive Aging; David Weigelt,
Cofounder and President, Immersion
Active; Helen Foster, Principal, Foster
Strategy, LLC.
CEUs awarded
BF The future of brain health:
What’s next in cognitive fitness?
Learn why an integrated brain-health
approach that engages across physical,
intellectual and emotional health
dimensions is essential for effective
intervention. Discover next generation
interventions you can use with broad
applications to different settings, client
populations, and budgets. Lecture.
• Comprehend how to apply an
integrated wellness model of brain
health to your services.
• Gain mastery of the emerging
generation of brain health products
to better serve your clients.
• Plan for future brain health services
in your organization or commu nity based on the review of next
generation interventions during the
session.
Faculty: Cynthia Green, PhD, President,
Memory Arts, LLC.
CEUs awarded
ML Motivating the motivator
As professionals, we often are energizer,
promoter, and motivator to clients. Are
you sometimes stuck on how to motivate
others to engage in life? Gain tools to
refresh and reenergize your efforts, to be
more effective in your presentation to
clients and motivate others. Lecture.
• Identify ways to energize yourself on
a daily basis to be most productive.
• Implement motivating tactics to
clients served in your organization.
• Inspire clients to be their best and
continue to learn and grow.
Faculty: Stacey Belt, CTRS, National
Engage Life Innovation Director, Atria
Senior Living.
CEUs awarded
PDW Resident engagement:
anatomy of successful programming
Leave with a roadmap of how to successfully increase resident engagement
by implementing resident-run
programming. Examples will be outlined
to demonstrate how to successfully
encourage residents and provide them
the tools to become program leaders.
Lecture.
• Create successful resident-run
programming; learn to “Grow your
resident leaders” as outlined by specific
resident-programming examples and
testimonials.
• Market your community programming
effectively, leverage collaborative
interdepartmental relationships,
and create internal excitement for
programming goals.
• Enhance resident ownership of
the whole-person wellness model;
comprehend how engaged residents
partner with community programming
efforts to empower individuals to
self-awareness.
Faculty: Tamara Sawicz, BA, Lifestyle
Director, and Andrea Agazim, Lifestyle
Director, Vi Senior Living.
CEUs awarded
PDW Strong seniors strengthening
and stretching while seated program
Chair fitness is not only a safe and
effective way to train older adults, but it’s
also a fun way to engage this population
in exercise on a daily basis. Experience a
practical chair workout and learn how to
create a complete chair exercise program
as well. Lecture/Interactive.
• Learn essential sitting exercises that
target core muscles for improving
sitting and standing posture, balance
and joint stability.
• Learn range-of-motion exercises that
mimic activities of daily living, and
improve circulation, strength and
flexibility.
• Learn how to teach a safe, effective and
fun group chair class for all levels of
ability.
Faculty: Maureen Hagan, PT, Vice
President of Operations, GoodLife
Fitness, and Education Director,
canfitpro.
CEUs awarded
OP Walk tall–not small–with poles
(Note: This session will meet at the
registration desk and take place outdoors.)
Gain ideas to keep walking programs
safe, effective and above all fun and
interesting for all ages. Explore the latest
research on how pole walking improves
posture, overall strength and endurance,
balance and confidence. Add arms, back
and torso to improve aspects of ordinary
walking. Lecture/Interactive.
• Incorporate functional fitness and
increased motivation while creating
group and/or individual walking
activities.
• Experience how to incorporate
walking techniques using poles that
will enhance ongoing participation
at any ability level.
• Reduce the risk for falls by adding
basic balance training in your walking
program.
Faculty: Peggy Buchanan, MA, Fitness
and Aquatics Director, Vista del Monte
Retirement Community.
CEUs awarded
11:30 a.m.–12:45 p.m.
Keynote
How to prosper from the longevity
revolution
For the first time in history, four
generations of active adults are
simultaneously participating in
the workforce, in programs and at
facilities. Each generation has its own
lifestyle, values, attitudes about work
and money, means of connecting and
communicating, health/fitness concerns,
role models and marketplace preferences.
How do you manage and motivate each
generation? In this special presentation,
Dr. Ken Dychtwald will share actionable
insights about what makes each cohort
tick and effective ways to reach out to,
and connect with, Millennials, Gen Xers,
Boomers and the Silent Generation.
Dychtwald will also share his vision of
how fitness, health and healthcare will
be transforming in the years ahead—and
how to prosper from it.
Faculty: Ken Dychtwald, PhD, President
and CEO, Age Wave; psychologist,
gerontologist and bestselling author.
CEUs awarded
(Note: Includes presentation of Athletic
Business Facility of Merit awards.)
2:45 p.m.–4:15 p.m.
ML Practical design considerations
for an active-aging wellness center
Wellness needs are increasingly a central
part of older adults’ lives. “Wellness”
includes much more than exercise;
nutrition, health education, “mental
fitness,” and massage and other body
work play a role. Learn how to address
this important area of senior living from
the facility design perspective. Lecture.
• Describe current trends in wellness
education, training and equipment for
active older-adult wellness facilities.
• Design features that are long-term
viable for active older adults.
• Foster and capitalize on the social
aspects of adopting and pursuing an
active-aging lifestyle.
Faculty: Craig Bouck, Principal, Barker
Rinker Seacat Architecture.
CEUs awarded
PDW Employee wellness in your
workplace
A successful workplace wellness program
reduces corporate costs while creating
healthier, happier work environments.
Learn about two successful programs
with high employee satisfaction and
participation. Gain examples of wholeperson wellness to carry over in the
workplace. Lecture.
• Identify the benefits of an employee
wellness program.
• Develop an employee wellness
program for your workplace.
• Implement a successful employee
wellness program.
Faculty: Caley Kratz, MS, Wellness
Coordinator, Mercy Ridge Retirement
Community; Vivian Smith, MS, Fitness
Coordinator, Vantage House.
CEUs awarded
R Successful aging through proper
nutrition
Learn the facts, not the hype, about new
advances in the field of nutrition that
will make a difference for older adults.
Discover how healthy eating contributes
to overall wellness and an improved
quality of life as we age. See a live
cooking demonstration. Lecture.
• Discuss new research on the key
nutrients needed for healthy living by
the older adult.
• Outline practical advice on healthy
eating to prevent disease.
• Make changes in the diets of older
adults to make a positive impact on
quality of life.
Sessions
Faculty: Darin Leonardson, AAS,
Director of Hospitality and Dining,
Golden Living; Shannon Smith, BS,
RD, CD, Senior RD Specialist, Golden
LivingCenters Indiana/Ohio.
CEUs awarded
PDW Bringing outdoors inside:
eco-living in residential senior living
Review research and current studies in
Eco-Psychology to grasp how indoor
living promotes depression/anxiety.
Explore how nature and the environment
impact mental, physical and spiritual
wellness, plus ways to incorporate nature
into programming in residential settings.
Lecture.
• Comprehend theories in Applied
Organic Psychology (Eco-Psychology).
• Comprehend how bringing nature
indoors can improve mental, physical,
and spiritual wellness.
• Develop strategies for incorporating
outdoor-nature experiences for older
adults in residential settings.
Faculty: Tamberly Mott, PhD,
MA, LMFT, Divisional Engage Life
Innovation Director, Atria Senior Living.
CEUs awarded
BF iPads to paper and pencil: many,
many ideas and ready-to-use resources
for cognitive stimulation programs
Discover new ideas to start or
reinvigorate a cognitive and brain
exercise program. Explore cognitive
stimulation activities and inexpensive
“apps” that can be used on computer
tablets. Gain ideas/resources to help older
adults exercise attention, concentration,
inhibition, word fluency, and spatial
abilities. Lecture.
• Learn the latest research on cognitive
stimulation for older adults, what
cognitive abilities are affected by
the aging process and what types of
activities could exercise those affected
abilities.
• Use readily available apps to deliver
cognitive stimulation programs on
tablet PCs.
• Deliver at least 15 cognitively stimulating activities in groups or via paper
and pencil.
Faculty: Robert Winningham, PhD,
Professor and Chair of Psychology,
Western Oregon University.
CEUs awarded
PDW Become a sensation scientist
through The Body’s Way
Move the body through the systemic
approach of the Nia Technique. Choose
to move from sensations of pleasure,
letting go of pain/discomfort. Create the
experience of ultimate functional fitness
through awareness of stability, mobility,
flexibility, agility and strength. Lecture/
Interactive.
• Employ awareness of physical
sensation to create comfortable,
dynamic and integrated exercise of
body-mind-spirit.
• List the five sensations used in the Nia
Technique.
• Apply the tools of a sensation scientist
to everyday life situations, using fitness
techniques for health and well-being.
Faculty: Janet Hollander, BA, Owner,
Moving Toward Health; Ken Gilbert,
MA, Owner, EmBODYment.
CEUs awarded
4:30 p.m.–6:00 p.m.
Keynote
Engaging with life: the emerging
biology of cognitive health
Our understanding of the mechanisms
of cognitive health and aging is rapidly
expanding. The key to optimal brain
health at all ages turns out to be the
way we structure and live our lives.
In the United States, the new BRAIN
initiative has made neuroscience the top
research priority, and we are all eager
to understand what the future of brain
science holds. From its world-class School
of Public Health, to two recent Nobel
Prizes in the basic molecular science of
the brain, Columbia University has been
at the forefront of this field. Dr. Henry
Lodge, a medical professor at Columbia,
will give us an inside look at the next
generation of cognitive science, and
the implications for our lives and our
industry.
Faculty: Henry S. Lodge, MD, FACP,
Associate Clinical Professor of Medicine,
Columbia University Medical Center, and
Board Certified Internist; coauthor of the
New York Times’ bestselling Younger Next
Year series of books.
CEUS awarded
(Note: Includes presentation of ICAA
Innovators Awards.)
Brought to you by Atria Senior Living
6:45 a.m.–8:15 a.m.
PDW Ageless athletes: Can you
BEAT that?
Experience rhythm and movement while
drumming on a fitness ball. Ageless
athletes can participate in cardiodrumming regardless of capabilities and
talent. Create an experience through
drumming, rhythm and movement for
specific older-adult groups and prepare a
class design. Lecture/Interactive.
• Engage a group or an individual in a
unique rhythmical exercise cardiodrum program for older adults, with
specific benefits for individuals with
Alzheimer’s disease.
• Demonstrate basic cardio-drumming
choreography routines to music in
both seated and standing positions for
healthy older adults to individuals in
long-term and memory care.
• Comprehend cardio-drumming as a
balance of the mind, body and spirit in
action; practice techniques to facilitate
a drum circle to engage all people and
create a meaningful experience.
Faculty: Barbara Fish, BS, Senior
Wellness Manager, Heritage Community
of Kalamazoo; Jennifer Dagati, Owner,
Drum Beat University.
CEUs awarded
B Effectively create, implement and
market your balance program
Discover how to market a balance class
for older adults using various tests and
statistical data showing individual
participant improvement. Take home
balance and confidence tests used to pretest participants to determine ability level
and post-test, to track outcomes. Lecture/
Interactive.
• Market a balance class to older adults.
• Use balance testing protocols.
• Gain progressive syllabi for three levels
of classes (beginner, intermediate and
advanced).
Faculty: Justin Margut, BS, Wellness
Specialist, and Sandy Reid, AA
(Associate of Arts), Wellness Director,
Bethany Village.
CEUs awarded
8:30 a.m.–10:00 a.m.
BF Brain health fairs: bringing
better cognitive fitness to your
community
A health fair model offers a high-touch,
experiential event for bringing new
experiences in brain wellness to older
adults. Learn how to plan and run a
successful, scalable brain-health fair
that showcases your programs as well.
Detailed examples will be presented.
Lecture.
• Comprehend the integrated
health components essential to
a comprehensive brain-wellness
program.
• Hold a brain health fair in your
community or center.
• Use the brain-health fair model to
highlight your existing programs that
are brain healthy.
Faculty: Cynthia Green, PhD, President,
Memory Arts, LLC.
CEUs awarded
R Can’t face another workday? You
may have compassion fatigue
Professional caregivers, who provide
service to older adults and their
caregivers, are vulnerable to compassion
fatigue and caregiver burnout. Find out
how to prevent falling victim to this
dangerous duo and stay at your best while
providing service and care. Lecture.
• Define and identify “compassion
fatigue,” and its triggers and warn ing signs.
• Apply self-intervention techniques and
solutions before reaching the breaking point.
• Adopt a plan for personal self-care.
Faculty: James Huysman, PsyD,
LCSW, Consultant, WellMed Charitable
Foundation.
CEUs awarded
“ICAA is an excellent resource for anyone
working with older adults. I haven’t
had the opportunity to attend the ICAA
Conference until this year, but I have
always heard great things about it. I must
say that it exceeded my expectations, and I
look forward to attending next year.”
Donna Evans
Wellness Director,White Oak Estates
Retirement Community
Sessions
MS Beyond Woodstock: profitably
engage the Web’s most valuable
consumers
Hear how one digital agency redefined
what it means to engage Boomers and
older adults online. MOE (Meaningful
Online Engagement) combines deep
understanding of human behavior,
word-of-mouth marketing tactics, and
analytics to deliver trusted, profitable
relationships. Lecture.
• Comprehend how and where older
adults engage online and how today’s
marketing needs to be approached
differently.
• Implement a behavioral approach to
online marketing campaigns.
• Leverage your brand to market to
Boomers and older adults who are
looking to age in place.
Faculty: David Weigelt, Cofounder and
President, Immersion Active.
CEUs awarded
PDW Creating innovative wellness
programming throughout the
continuum of care
Wellness leaders often struggle to
create programs that engage residents
throughout the continuum of care. Gain
a map for class formatting, educational
criterion and competency expectations
for staff conducting programs to help
them create a comprehensive wellness
program. Lecture.
• Create a structured map for fitness
programming for residents throughout
the continuum of care.
• Implement a comprehensive staff
education program to ensure
competency at all fitness levels.
• Implement an evaluation tool that
helps staff determine residents’
functional capacity to participate in
fitness programs.
Faculty: Gina Formica, DPT, Director
of Wellness, and Jennifer Conway,
MS, CSCS, RCEP, Resident Wellness
Coordinator, Liberty Lutheran.
CEUs awarded
PDW Innovative ideas from proven
programs
A new angle can turn a competent
program into a great success. Join the
recipients of the 2013 ICAA Innovators
Awards as they explain how they created
innovative programs that benefitted their
clients and took the wellness program or
initiative to a new level. Leave with ideas
and tactics Lecture.
• Identify characteristics of effective
programs for older adults.
• Name at least three programs that are
successful in increasing participation
among older adults.
• List methods of promoting new
programs to build participation.
Faculty: Patricia Ryan, MS, Vice
President of Education, International
Council on Active Aging.
CEUs awarded
PDW Transforming and improving
physical function with frail elders
Many frail elders do not benefit from
physical wellness programs due to their
complex and individual special needs.
Learn specific exercises and fun ways to
engage the frailest client while enhancing
their functional fitness through evidencebased practices. Lecture/Interactive.
• Define “frailty” and modify exercises
according to participants’ remaining
abilities and strengths.
• Learn three characteristics and safety
tips for exercising with a few specific
diagnoses.
• Demonstrate at least five exercises that
are safe and effective in improving
function.
Faculty: Betsy Best-Martini, MS,
CTRS, Geriatric Recreational Therapist,
Recreation Consultation.
CEUs awarded
OP Take your brain for a walk
Add a cognitive stimulating component
to your fitness walking program to help
participants enhance concentration and
memory. Learn to add mindful exercise
to muscular activity, decreasing the risk
of falling while exploring how to exercise
different parts of the brain. Lecture/
Interactive.
• Comprehend how exercise enhances
cognitive stimulation.
• Learn how to start and sustain a
cognitively stimulating walking
program to enhance memory ability.
• Add fun and easy-to-do brain games to
your walking programs.
Faculty: Peggy Buchanan, MA, Director
of Fitness, Aquatics and Physical Therapy,
Vista del Monte.
CEUs awarded
10:15 a.m.–11:45 a.m.
R Exercise as medicine: preserving
function by functioning
Using exercise to counter age-related
dysfunction is not new. What is new
is manipulating it to tap into several
modalities simultaneously. Explore how
functional exercise takes on new meaning
by introducing cognitive processes and
fun, engaging multiplanar, multi-joint
movement games. Lecture.
• Comprehend various theories on
aging, and how exercise directly
impacts and retards the aging process.
• Recognize how many of the “side
effects” of exercise—including stress
and strain management, self-efficacy,
self-esteem, social interactions
and cerebral blood flow—work to
counter mental and psychoemotional
deterioration.
• Practice some simple exercises that
are not only are fun and engaging to
clients, but work the entire body in
a functional way. These movement
experiences can be easily regressed or
progressed.
Faculty: Mark P. Kelly, PhD, CSCS,
Exercise Physiologist, American Council
on Exercise.
CEUs awarded
TW Keep moving: from rehab
to wellness
Benefit from Touchmark’s lessons
learned from developing a program in a
continuing care retirement community
and working with rehab professionals,
including relationship-building ideas,
and safety precautions and techniques.
Learn about the company’s overall
philosophy for having qualified professionals to provide these programs.
Lecture.
• Identify and develop strategies to build
and maintain relationships with all key
stakeholders.
• Learn safety precautions for
working with clients that have
several diagnoses, including joint
replacement, chronic disease,
and balance deficits; and develop
appropriate classes and other related
services.
• Comprehend and replicate best
practices regarding program leaders,
measurable goals and outcomes,
marketing, and liability.
Faculty: Marge Coalman, EdD, Vice
President, Wellness Programming,
and Lori McCormick, BSPT, Fitness
Specialist, Touchmark.
CEUs awarded
ML Accountable Care–leveraging
and showcasing your exercise and
wellness programs
Discover how to leverage healthy aging
programs and resources to help local
healthcare systems meet Accountable
Care goals. Increase referrals by
developing marketing narratives that
showcase what you offer. Frame exercise
and wellness programs as solutions that
reduce healthcare costs. Lecture.
• Design a narrative to articulate how
your exercise and wellness programs
are a viable strategy to help hospitals
reduce readmissions.
• Discuss the areas of healthcare reform
that are relevant to your senior living
site (i.e., assisted living, independent
living, continuing care retirement
community).
• Identify the programs and resources
you already have in place that can
help reduce hospital admissions and
readmissions, and showcase senior
living as the senior wellness experts in
the community.
Faculty: Kay Van Norman, MS,
President, Brilliant Aging.
CEUs awarded
“Excellent opportunity for all staff to
refresh, connect, share, learn and take
home new concepts.”
Beverly Kannengieszer
Director of Active Living, Medford Leas
Sessions
PDW SEXcessful aging: sex,
intimacy and aging
Sexuality is a vital piece of the healthy
aging puzzle. Explore physical and
emotional benefits and risks to sexuality
in later years, expand the conventional
definition of sex, and provide adaptive
suggestions for physical limitations.
Understand older adults’ cultural
influences around sexuality. Lecture.
• List three benefits and two risks to
sexual activity during the later years.
• List three adaptive techniques/
strategies for those with physical
limitations to enjoy sexuality.
• Create a strategy statement to cultivate a sex-positive dialogue in your
workplace or community.
Faculty: Rebecca Chaplin, MA, LS,
Aging Program Specialist, Land-of-Sky
Regional Council, Area Agency on
Aging.
CEUs awarded
PDW BOSU mobility and stability
for the active aging
Help older adults build functional
strength, face fear of falling with gait
training, learn ways to get up/down,
and move more effectively through the
kinetic chain. Clients should have the
ability to perform movements, with
effort, on the floor or BOSU Balance
Trainer. Learn modifications for different
functional levels and options without the
BOSU. Lecture/Interactive.
• Provide mobility and stability “games”
(kinesthetic challenges and drills) for
improved functionality, reaction, fall
prevention, coordination, range of
motion, and overall self-efficacy.
• Comprehend that differences in age,
ability and agility are common to this
market, and that instructors may have
to relinquish a desire to maintain class
conformity.
• Utilize the unique qualities of the
BOSU Balance Trainer to offer
exercises in mobility and stability to
improve wellness for the active
aging.
Faculty: Lawrence Biscontini, MA,
Mindful Movement Specialist, FG2000;
Bernadette O’Brien, MA, Mindful
Movement Motivator, YMCA Wayne,
New Jersey.
CEUs awarded
PDW Off the rocker: movement
that motivates!
Develop “ageless workouts” by fusing
basic movement patterns with simple
equipment. Upbeat music and movement
inspire everyone “off their rocker” to
challenge endurance, strength and
flexibility, while blending elements
of balance and reinforcing motor
patterns. Lecture/Interactive.
• Intergrate balls, hula hoops, and
noodles into exercises for older adults.
• Lead exercises in a group setting that
are both seated and standing.
• Incorporate both static and dynamic
balance exercises into an older-adult
group fitness class.
Faculty: Cammy Dennis, BBA, Fitness
Director, and Jessica Pinkowski, CPT,
Group Fitness Coordinator, On Top of
the World Communities, Inc.
CEUs awarded
OP WALK for life: walk more=
live better
Research shows the association between
faster walking and longer life span. Learn
the research-based health benefits of
walking (both physical and cognitive).
Also, take away usable racewalking
techniques/training strategies and
modifications to use. Lecture/Interactive.
• Demonstrate the health benefits of
walking and walking fast.
• Learn specific racewalking technique.
• Share teaching techniques and training
methods.
Faculty: Jolene Moore, MEd, Director
of Wellness, Covenant Retirement
Communities, and World and American
Age Group Record Holder, Racewalking.
CEUs awarded
12:00 p.m.–1:00 p.m.
Keynote
Magic Johnson knows a thing or two
about success. As the floor leader of the
National Basketball Association’s Los
Angeles Lakers, Johnson racked up three
MVP awards, five NBA Championships
and 12 All-Star appearances. In 1992 he
added a gold medal to his resume as a
member of America’s “Dream Team.”
Building Magic Johnson Enterprises,
a business empire with a net worth
of roughly $700 million, according
to Forbes, didn’t happen overnight,
however. As chairman and CEO, Johnson
owns movie theaters, restaurants and
gyms, and early in 2012, he pulled off his
biggest deal yet as his group of investors
bought the Los Angeles Dodgers. For all
of his successes, there have been plenty of
missteps. When times are tough, Johnson
turns to lessons he learned on the court.
“There’s winning and there’s losing, and
in life you have to know they both will
happen,” he says. “But what’s never been
acceptable to me is quitting.”
Faculty: Earvin “Magic” Johnson,
CEO, NBA Legend, and Dodgers Owner.
CEUs awarded
4:00 p.m.–5:30 p.m.
PDW Transforming the expressive
arts: wellness, team-building,
marketing and fundraising
Learn why and how to develop innovative
performing arts groups that can create a
culture of team-building, renew energy
and interest, and attract future clients.
Examples include older adults teaching/
creating art to exhibit, and developing
dance and drama classes with purpose to
perform. Lecture.
• Identify the wellness benefits of
performing arts programming.
• Discover how the expressive arts can
be used as a tool for marketing and
fundraising.
• Comprehend how expressive arts
will enhance community teambuilding efforts.
Faculty: Rita Lopienski, MA, Life
Enrichment Director, Plymouth Place
Senior Living.
CEUs awarded
R How to connect optimally with
age 50+ adults and promote behavior
change for healthy, fit and happy living
Gain the latest tools to effectively
connect and comfortably relate with
Traditionalists and Baby Boomers.
Discover psychological/behavioral
profiles, unique needs/mindset, personcentered communication skills, and
rapport-building strategies. Learn key
factors for promoting exercise and
wellness. Lecture.
• Utilize an understanding of the
psychological and behavioral profiles
of Traditionalists and Boomers to
readily promote adherence in physicalfitness dimensions of health.
• Demonstrate advanced rapport/
connection building behaviors with
Traditionalists and Boomers.
• Use improved relationship-building
skills to grow your practice, and
Photo: Julie Milner
increase participation in senior living
communities, seniors centers, wellness
and fitness clubs, parks, and other
community services.
Faculty: Michael Mantell, PhD, Senior
Fitness Consultant for Behavioral
Sciences, American Council on Exercise.
CEUs awarded
ML Appreciative Inquiry 101
Explore Appreciative Inquiry (AI), a
positive-oriented approach to individual
and organizational change. The principles
behind AI build on strengths, rather than
just focusing on faults and weakness.
Develop tools to inspire and advocate for
positive change. Lecture.
• Develop tools to consciously focus
on empowering employees.
• Direct your energies toward the
positive terminology.
• Identify in your own life the areas
that can improve through AI.
Faculty: Cindy L. Bradshaw, MS, ACC,
Executive Director, National Certification
Council for Activity Professionals
(NCCAP).
CEUs awarded
ML Leveraging the wellnessrehabilitation partnership for
enhanced outcomes
Explore the benefits of integrated
wellness and rehabilitation programs in
supporting active aging in senior living
communities. Learn ways in which
wellness and therapy professionals can
leverage their partnership to enhance a
community’s wellness program across all
dimensions. Lecture.
“A fantastic educational and networking
experience. A great variety of topics from
which to choose from very knowledgeable
presenters. Lots of ideas to motivate active
aging.”
Deb Porcelli, MS, OTR/L
Director of Therapy Services,Waverly
Heights, LTD
Sessions
• Define components of wholeperson wellness in senior living
communities, a multidimensional,
interdependent model that promotes
self-responsibility for wellness in all
dimensions of life.
• Formulate specific approaches to
facilitating communication between
wellness and therapy providers to
increase client participation.
• Utilize wellness-program assessment
tools as well as outline approaches
to measuring outcomes for the
rehabilitation program component
of a whole-person wellness program
partnership.
Faculty: Denise Durham, PT, MBA,
Regional Vice President, Select
Rehabilitation, Inc.
CEUs awarded
PDW Core stability for a healthy
back for all levels of function
A healthy back gets people of all ages
through their daily lives safely and
efficiently. For healthy backs, core
strength and stability training are where
conditioning programs must focus.
Learn how to structure and teach a
back workout with progressions for all
functional levels. Lecture/Interactive.
• Review the anatomy of the inner and
outer units that comprise the core,
and discuss where traditional exercise
training and rehabilitation focus their
attention.
• Develop a progressive core-conditioning exercise program that will help
build a healthy back and lower risk for
pain and injury for any body.
• Discuss the latest trends in programming and equipment utilized
in core and back conditioning
programs.
Faculty: Maureen Hagan, PT, Vice
President of Operations, GoodLife
Fitness, and Education Director,
canfitpro.
CEUs awarded
BF Brain boosters
As the aging population grows, researchers are exploring best practices for better
brain health throughout the life span.
Identify 25 brain boosters and learn
how they contribute to improving brain
function. Participate in and take home
easy-to-implement activities. Lecture.
• Comprehend cognitive domains of a
brain-healthy lifestyle.
• Identify 25 brain boosters and learn
how they affect brain health.
• Participate in 10 brain-boosting
activities that you can use with older
adults.
Faculty: Terry Eckmann, PhD,
Professor, Minot State University.
CEUs awarded
6:00 p.m.–7:00 p.m.
Poster session: programs, best
practices and research
The posters in this session present an
excellent opportunity for you to see
a visual representation of successful
programs and best practices, as well as
applied research. Meet and talk with
presenters, ask questions, and join others
with similar interests. Mix education and
networking in an informal environment,
and leave with a bag full of good ideas.
Faculty: Multiple presenters.
6:45 a.m.– 8:15 a.m.
PDW Conductorcise: a fresh, always
new, joyous brain and body stimulator
Discover a fresh approach to listening
to great music and ways of moving for
older adults who may not have moved
in months. This workout stimulates
brains and bodies. Explore how to listen
to music and what builds brain cells.
Learn why joy is a must for any program.
Lecture/Interactive.
• Comprehend how to listen to music
and how you can stimulate the brains
of older adults.
• Practice ways for older adults to move
safely using not only the classics, but
world music as well as popular works.
• Use this joyous workout to encourage
individuals to return to programs.
Faculty: David Dworkin, Owner and
Conductor, Conductorcise.
CEUs awarded
8:30 a.m.–10:00 a.m.
ML Senior centers: alive, well and
ready for the future
Find out what action plans have led to
the Kerby Centre’s success in engaging
Boomers while continuing to meet older
adults’ social, educational and fitness
goals. Learn about the center’s success in
building partnerships, and why not-forprofits are vital components for successful
aging. Lecture.
• Realize the benefit of building and
sustaining partnerships.
• Recognize why it is important to ensure
programming and services meet the
wishes and needs of older adults.
• Comprehend how engaging with
diverse populations will enhance
quality of life for all older adults, and
will sustain the future of senior centers.
Faculty: Luanne Whitmarsh, RSW,
CPCA, CEO, Kerby Centre.
CEUs awarded
PDW Mudras, music and meditation
Mudras are yoga postures done with
the hands to increase stamina, promote
success, and increase healing with specific
finger placements, benefitting both joints
and mental outlook. Learn simple hand
and eye mudras you can use immediately.
Music and meditation will complement
the mudras. Lecture/Interactive.
• Comprehend the purpose of eye and
hand mudras.
• Practice with eye and hand mudras for
a variety of purposes.
• Combine music with the mudras and
light, unconventional meditation for a
seated work-in.
Faculty: Lawrence Biscontini, MA,
Mindful Movement Specialist, FG2000.
CEUs awarded
PDW Aquatics benefits people with
Parkinson’s disease
Explore how water’s buoyancy supports
the exerciser, allowing people with
Parkinson’s disease to use larger, exaggerated movements, and practice balance
and coordination skills without the fear
of falling. Then, learn how you can
share these benefits with your clients.
Lecture.
• Define and understand Parkinson’s
disease and common symptoms.
• Identify the benefits and barriers of
exercise in the water for clients with
Parkinson’s disease.
• Select exercises that maximize the
properties of the water and creatively
challenge clients with Parkinson’s
disease.
Faculty: Christine Shidla, BS, Director
of Wellness, Summit Place Senior
Campus; Cathy Maloney-Hills, RPT,
Courage Center.
CEUs awarded
PDW Joy dance
Music and dance lift mood and increase
joy. Either seated or standing, joy dances
are easy to do anywhere. Use them as
an activity class or as instant energizers
before, during or after lunch and other
activities. Learn how and why joy dances
can help create a culture of joy. Lecture/
Interactive.
• Identify key benefits of dance.
• Perform simple dances that can be
done in a chair.
• Perform simple dances that can be
done in a group or individually.
Faculty: Terry Eckmann, PhD,
Professor, Minot State University.
CEUs awarded
PDW Preserving function in
frail adults
Movement is very important for frail
older adults, and highly specific to
preserving and restoring function.
Explore movement that supports basic
and advanced activities of daily living.
Engage frail adults in exercise specific
to promoting personal success, fun and
independence. Lecture/Interactive.
• Define frailty.
• Implement exercises that support
activities of daily living, specifically
impacting stability, mobility, range
of motion and strength.
• Comprehend the physical and
psychological ramifications of
frailty.
Faculty: Cammy Dennis, BBA, Fitness
Director, and Jessica Pinkowski, CPT,
Group Fitness Coordinator, On Top of
the World Communities, Inc.
CEUs awarded
B Exercises to remain safe on
your feet
Explore a group fitness class that
combines physical therapy principles
and functional specific movement
to implement balance technique
and “righting reaction” training in
community-based settings. This session
will focus on meeting the needs of all
capabilities. Lecture/Interactive.
• Learn two quick and easy assessment
tests (Timed Up and Go, Functional
Reach Test) to measure outcomes
of your class programming if providing pre- and post-assessment
opportunities.
• Learn a choreographed group-exercise
class with movement strategies specific
to improving “righting reactions” of
residents in retirement communities or
other community-based settings.
• Learn progressions to meet the needs
of all levels of function, from unsteady
older adults to the more actively aging
adult, all who need skill development
activity to prevent falls.
Sessions
Faculty: Cindy Kozacek, Senior Fitness
Programs Consultant, Healthways/
SilverSneakers.
CEUs awarded
10:15 a.m.–11:45 a.m.
TW Inspiring participation through
engaging programs and challenges
Simplify the process of creating a
wellness challenge, and gain steps
for implementation and tools for
measurement. Learn how to determine
common goals, audience, budgets,
etc. Leave able to create a wellness
challenge specific to resident needs and
organizational goals. Lecture.
• Evaluate the needs of residents/
members and create a program or
challenge to meet those needs.
• Comprehend the tools to evaluate the
program/challenge at the conclusion
and make adjustments for future
programs.
• Comprehend how to develop interest
and successfully implement a new
program for maximum participation.
Faculty: Lauren Kriz, MA, National
Wellness Director, RehabCare.
CEUs awarded
ML Placing a value on your worth
Your energy, confidence and attitude are
the currency others transact with. What
are you worth, really? How much do you
save your facility in staffing hours and
resources? Share with administration
the bottom line, the literal value of your
activity department, in numbers and
resources. Lecture.
• Develop tools to take back control of
your attitude regarding what you are
worth.
• Use tools to determine an actual dollar
amount that you contribute to your
facility each month.
• Develop a list of local resources that
will contribute to your overall value.
Faculty: Cindy L. Bradshaw, MS, ACC,
Executive Director, National Certification
Council for Activity Professionals
(NCCAP).
CEUs awarded
PDW R3: Reenergize, revamp,
restructure your wellness
programming
Learn tips and techniques to create
“fresh” programs that appeal to members
and keep them coming back for more!
Leave with a method to assess programs,
increase participation, motivate members (residents and staff ), implement
assessments, track progress, and organize
procedures. Lecture.
• Market your programming to
all ability levels and include all
dimensions of whole-person wellness.
• Implement assessment programs and
ways to track the progress of clients.
• Increase the productivity of wellness
staff and keep them motivated to
promote your programs and activities.
Faculty: Jackie Halbin, BS, Living Well
Manager, Lakeview Village.
CEUs awarded
PDW Functional fitness solutions
Systematically approach pain-free
movement solutions through proper
assessments, interpretation and
application of corrective exercises. Earn
the trust of clients with the message
that movement should not hurt. Assess,
interpret, correct and clean up all before
any vigorous exercise begins. Lecture/
Interactive.
• Perform assessments that help you
help clients more.
• Interpret what you see and what you
need to do about it.
• Solve tricky older-adult mobility
challenges and obstacles to exercise.
Faculty: Debra Atkinson, MS, CSCS,
Voice for Fitness.
CEUs awarded
PDW Ten moves that we lose: keep
them and dodge disability
Identify the 10 key movements necessary
for total body mobility and independence
within the largest environment possible.
Raise the bar for your aging clients or
patients. Train with specificity for what
they “want to be able to do”. Lecture/
Interactive.
• Identify 10 fundamental movements
(patterns) that form the foundation
for physical independence and pursuit
of hobbies and recreation.
• Design progressions and regressions
for each.
• Map 7–14-day training plans that
incorporate these movements via
individual training, group exercise,
physical labor, hobbies and recreation.
Faculty: Patricia VanGalen, MS,
Excellence In Conditioning.
CEUs awarded
“I am always professionally energized after
the conference. In a dynamic profession,
you need dynamic presentations. Thank
you!”
Jean O’Leary
Madison School and Community
Recreation
Spotlight on…
INFORMAL LEARNING
AND NETWORKING
Connect with your active-aging
colleagues at the multilevel ICAA
Conference. Whether they are
researchers, practitioners or
executives, or work in wellness,
marketing or development, attendees
and presenters alike share your
passion for healthy, vital aging.
You can build or revitalize your
knowledge network with these
dynamic, dedicated professionals.
Attendees at past ICAA Conferences
always mention the great ideas,
energy and inspiration they gain
from being with their peers. Among
the not-to-miss experiences are
ICAA’s Networking Reception and
Poster Presentations, which provide
informal learning and networking
opportunities.
ICAA Networking Reception
6:30 p.m.–8:30 p.m.
675 L Street, San Diego, California
Prepare for a fun, high-energy evening
with your active-aging colleagues.
ICAA’s Networking Reception is the
place to meet or catch up with ICAA
members and allies at the conference.
Enjoy the lively exchange of ideas as
you mix with attendees, presenters,
exhibitors and staff; you’ll leave with
contacts and insights aplenty. Tasty light
refreshments will be served. Cash bar.
ICAA Poster Presentations:
programs, best practices
and research
6:00 p.m.–7:00 p.m.
(at the ICAA Networking Reception
site)
Selected by a committee of peer
reviewers, these posters offer
visual representations of successful
programs and best practices, as well
as applied research, that contribute
to older-adult wellness. Meet and
talk with presenters, ask questions,
and join others with similar interests.
Mix education and networking in
an informal environment, and leave
with a bag full of good ideas.
Sponsored by the International
Council on Active Aging®
“ICAA gave me a great opportunity to
reach out into the wellness community
and meet fellow leaders in the craft.
The networking opportunities will
provide us with many ways to share
ideas and help each other through
difficult issues we may face.”
Stephie Mullis
Assistant Wellness Director,
Kisco Senior Living
Travel information
Hampton Inn San Diego Downtown
Address: 1531 Pacific Highway
Location: 1.4 miles from convention
center
Rates: $149 per night
Hilton San Diego Bayfront
Address: 1 Park Boulevard
center
Address: 675 L Street
center
San Diego Marriott Gaslamp Quarter
Address: 660 K Street
Location: 2.0 blocks from convention
center
“Attending the annual ICAA Conference
is like coming home. It is a wonderfully
welcoming atmosphere, with knowledgeable
and generous speakers …. It is an excellent
environment for learning and development!”
Terry Fay
Corporate Director of Resident Programs,
Senior Lifestyle Corporation
HOTELS
The conference takes place at the San
Diego Convention Center, 111 West
Harbor Drive, San Diego, California.
The trade show will be located in
Halls F–H.
To receive the conference rate, all
reservations need to be made through
Travel Planners, the official housing
provider.
The following hotels have room blocks
for the conference:
Embassy Suites San Diego Bay
Address: 601 Pacific Highway
center
Wyndham San Diego Bayside
(Holiday Inn on the Bay)
Address: 1355 North Harbor Drive
center
Book with Travel Planners
For the fourth year, ICAA has designated Travel Planners as the official
housing provider for the conference.
Travel Planners has a great reputation
and works with 130 conventions
and events per year. ICAA selected
Travel Planners because many of our
conference exhibitors and attendees
have received faxes, emails and phone
calls from companies offering hotel
rooms for the event—and these outside
travel agencies are not endorsed by or
in any way affiliated with the ICAA
Conference. Book with Travel Planners
to receive these exclusive benefits:
• Travel Planners’ low rates beat those
you’ll find on the Internet or by
calling the hotel directly.
• No prepayment! Book today, then
pay the hotel directly upon your
departure.
• Update or even cancel hotel reservations with no fees or penalties.
• Receive immediate confirmations—
no waiting or wondering.
• There are no service fees to make your
reservations.
Go to www.icaa.cc/conferenceand
events/travel.htm to book your room.
Prefer to book via telephone? Agents
are ready to take your calls Monday
through Friday, 9 a.m.–7 p.m. ET, at
800-221-3531 or 212-532-1660. Your
reservations are rate-assured!
TRANSPORTATION
Air travel/car rental
HB Travel does not book hotels for the
ICAA Conference; it does offer special
convention airfares for attendees, and
will check at the time of reservations
for any special sales that may provide
lower fares. Corporate car rental rates are
also available through the agency. For
details, contact Laura Whiteman tollfree at 800-668-4112 (8 a.m.–5:30 p.m.
PDT, Monday to Friday) or email laura@
hbtravel.com. Please mention ICAA in
your communication.
Shuttle buses
Shuttle buses will be available to
take participants between the San
Diego Convention Center and all
hotels (except hotels adjacent to the
convention center).
Photo: Julie Milner
San Diego Trolley
The San Diego Trolley operates daily
from throughout downtown to the
convention center. Fares are $2.50 oneway, or $5 for a day pass. The Trolley
has two stops directly in front of the
Convention Center at Harbor Drive/
First Avenue and Harbor Drive/Fifth
Avenue. A map of Trolley routes is
available at www.sdmts.com/trolley/
trolley.asp.
Maps and directions for the San
Diego Convention Center are
available online at www.visitsandiego.
com/attendees/maps.cfm.
INTERNATIONAL TRAVELERS
The ICAA Conference and the
Athletic Business Conference & Expo
are registered with the Visa Services
Office and are now listed under the
United States Department of State–
Intranet Listing for Conferences in
the United States. This list does not
expedite or waive visa procedures,
but serves as a communication tool
for Department of State Embassies
and Consulates Worldwide. More
information is available at http://
athleticbusinessconference.com/hoteltravel/international.aspx.
Frequently asked questions
Q. Are the full-day workshops
included in the registration fee?
A. No, there is an additional perperson cost of $79 to participate in
any preconference workshop. Space is
limited, however. Register early to avoid
disappointment.
Q. How do I earn continuing
education units for the classes
I attend?
A. You can earn credits by enrolling in
the CEU program. To cover costs, a $25
fee will be charged until Wednesday,
November 10, or $40 on-site. At the
conference, you’ll receive a log book
of sessions that offer credits, plus the
certifying organizations. The room
monitor will stamp your book after a
session to verify your attendance. Turn
in your stamped booklet at the ICAA
registration desk when you leave the
conference, and allow up to eight
weeks for your CEU transcript to arrive.
“ICAA is the foremost leader in olderadult health and wellness. It provides
excellent educational material,
maintains the highest standards in
the industry, is forward thinking and
has gained the respect of all of us who
treasure what we do in the active-aging
field. Thank you, ICAA!”
Q. What does the ICAA Conference
fee include?
A. Registration fees include educational
seminars, ICAA Networking Reception,
Athletic Business (AB) all-conference
reception, keynote sessions, earlymorning workout, conference CD, and
exhibit hall entry.
Lori Michiel, NASM-CPT
Fifty Plus Fitness
Q. Can I attend sessions offered at
the AB Conference & Expo and the
other meetings that take place in
partnership with AB?
A. As an ICAA attendee, you may
attend any educational seminars at the
AB and Medical Fitness Association
conferences, as well as the National
Alliance for Youth Sports Congress, at
no additional charge. You can access
four conferences for the price of one.
Q. What will I find at the trade show?
A. The AB Expo is a premier trade show
for the health and fitness industry.
It showcases products and services
aimed at wellness, sports, exercise
and recreation, as well as support and
educational services. At this expo, you’ll
find options for physical activity and
exercise across the levels of function.
Explore offerings created specifically
with the age 50-plus adult in mind
at the ICAA Pavilion, also located in
the exhibit hall. ICAA’s “one-stop”
venue is where you can research new
technologies, equipment and services
to support multidimensional wellness
for older adults, plus meet providers
committed to active aging.
Q. How do I receive session handouts?
A. You’ll receive a CD-ROM at the
ICAA Conference containing all
handouts available prior to the event.
On-site printing stations will be
available for your use at no cost. In
addition, you can download and print
handouts before you leave home, if you
wish. Watch for a link from ICAA to a
dedicated website. Handouts will not be
online after the event.
Q. How do I become an ICAA
member?
A. You can become an ICAA member
when you register and receive 10% off
one-year ICAA membership dues when
you register by the November 4 earlybird deadline. This is a one-time offer
for first-time members only. Fill out the
optional membership section on the
conference registration form when you
go to www.icaa.cc/registrationForm.asp.
See the ICAA website for membership
options and benefits.
Q. We’re sending several people to the
conference. How do we register?
A. Sending more than one person to
the conference maximizes the impact of
your investment. To qualify for a group
discount, you must all register for the
ICAA Conference at the same time and
make one payment for the total fees.
Visit www.icaa.cc/registrationForm.
asp to complete one online application
form per person, then pay by PayPal.
Alternatively, download a registration
form to copy and complete for each
person. Fax all the forms together to
604-708-4464, and indicate payment
by check or credit card. Or call ICAA
toll-free at 866-335-9777 to register
by phone.
Q. Can I register now and pay later?
A. Yes. You can register online or by fax
or phone, with payment to follow. Your
options are to call us with your credit
card information, or to mail a check.
If payment does not arrive within 30
days, your registration will be cancelled.
After November 10, if you plan to
pay by check, please indicate on your
form that you will pay by check on-site.
Payment must be received prior to or at
the conference for your registration to
remain valid.
Q. I don’t have a formal job title,
but the form says “required.” What
should I do?
A. If you don’t have a title, please use
a description of your job. For example,
wellness activity leader or personal
trainer or administrator.
Q. When will I receive confirmation
of my registration?
A. You’ll receive email confirmation of
registration within one week of ICAA’s
receipt of your conference registration.
Please contact us if you do not hear back
within an appropriate amount of time.
Q. If I can’t attend the conference,
can someone else from my company
go in my place?
A. If you need to cancel your registration, please submit your request
in writing. A $100 cancellation fee
will apply. After November 10, no
cancellations are permitted, but you can
transfer your registration to another
delegate or to a future year.
Q. Is there a dress code for the
conference?
A. Conference dress is casual. We
recommend you wear comfortable
walking shoes and bring a sweater
or jacket. Meeting rooms are airconditioned and often chilly.
Spotlight on…
DINING IN SAN DIEGO
Questions about food and where to
eat are among those most commonly asked by ICAA Conference
attendees. The San Diego Convention
Center is located right across from
the historic Gaslamp Quarter, a
trendy dining and entertainment
district featuring more than 100
restaurants and cafés. The handy and
informative guide Visit San Diego
features a multitude of restaurant
listings, as well as information about
the city’s transit system, shopping,
nightlife, and more. Go to www.
visitsandiego.com/attendees/
delegateguide.cfm to view the guide
online or to request a free print copy
(allow four weeks for delivery).
Information is also available online
at www.visitsandiego.com and
www.gaslamp.org.
“If you want to meet the challenges of
today and prepare for the future, [the
ICAA Conference] is an opportunity to
achieve this objective.”
Don Streeper
Recreation Coordinator, Petaluma
Senior Center
ICAA members
1st registrant
2nd and 3rd registrants
4th and more registrants
Nonmembers
1st registrant
2nd and 3rd registrants
4th and more registrants
On or before
November 4
After
November 4
$439
$389
$199
$539
$489
$299
$439
$389
$199
$539
$489
$299
Note: All registration fees are in US dollars.
Conference
registration
r
out ou
b
a
k
s
A
rate!
g roup
Special offer: Receive 10% off an Individual or Organization membership (14 locations
or less) when you join ICAA and register for the ICAA Conference at the same time
before November 4, 2013. This offer is available to first-time members only, and cannot
be combined with any other offers.
Conference registration includes: educational seminars at four conferences •
welcome receptions • keynote sessions • early-morning workouts • conference CD
• entry to exhibit hall. It does not include preconference workshops ($79 each) or
continuing education unit registration ($25 when enrolled before November 10,
$40 on-site).
Cancellation policy: Please submit your cancellation request in writing. A $100
fee will apply. After November 10, 2013, no cancellations are permitted, but you can
transfer your registration to another attendee or a future year.
Group discount: To receive a group discount, all attendees from the same organization must register at the same time and pay with one check or credit card. If
adding another attendee to a group that is already registered, call ICAA at 866-3359777 or 604-734-4466.
Register now and
save $100
To register
• Call toll-free 866-335-9777
• Visit www.icaa.cc
Dress code: Conference dress is casual. We recommend you wear comfortable
walking shoes and bring a sweater or jacket. Meeting rooms are air-conditioned and
often chilly.
Photo release: ICAA occasionally uses photographs and videos of conference
attendees in promotional and educational materials. By virtue of your attendance,
you automatically agree to usage of your likeness in such materials.
Register for the ICAA Conference 2013 by calling toll-free 866-335-9777
(North America only) or 604-734-4466. Or visit www.icaa.cc/registrationForm.
asp to register online. You may also download PDF forms from this webpage to
complete and return via fax or mail.
3307 Trutch Street
Vancouver, BC V6L 2T3
1.866.335.9777
Tel: 604.734.4466
Fax: 604.708.4464
www.icaa.cc
Conference partners
Adver tisers index
Pages 2–3
Page 27
Page 89
NuStep, Inc.
Life Fitness
International Council on Active
800-322-2209
866-638-9301
Aging (ICAA)/ProMatura Group
www.nustep.com/newT4r
www.lifefitness.com
866-335-9777
www.icaa.cc/management/
Page 7
Page 33
HUR Health and Fitness Equipment
847-729-2636
Aging (Online Buyer’s Guide)
Page 99
www.hurusa.com
www.icaa.cc/preferredbusiness
Benaroch Graphic Communication
partners.htm
604-856-6627
benchmarks.htm
Page 9
www.benaroch.com
Morrison Senior Living
Page 35
800-2CLIENT (225-4368)
Active Aging Week 2013
Page 109
www.iammorrison.com
866-335-9777
www.icaa.cc/aaw.htm
Aging (ICAA Preferred Business
Page 11
Partner Program)
THORLO
Page 37
866-335-9777
800-438-0286
Institute for Preventive Foot
www.icaa.cc
www.thorlo.com
Health (IPFH)
Page 13
877-777-IPFH (4734)
Page 111
www.ipfh.org
SCIFIT
Aging (ICAA Champion)
800-278-3933
Page 53
866-335-9777
www.scifit.com
www.changingthewayweage.com
Aging (ICAA Champion)
Page 19
866-335-9777
Page 112
Nia/Moving Toward Health
www.changingthewayweage.com/
Technogym USA Corp.
www.nianow.com/whitebelt
campaign-pins.htm
800-804-0952
[email protected]
Page 21
Pages 84–85
Conductorcise, LLC
914-244-3803
Aging (ICAA)
www.conductorcise.com
866-335-9777
www.icaa.cc
Page 25
ProMatura Group
800-201-1483
[email protected]
81
Market research
A profile
of aging America
The United States Census Bureau recently
released a brief profile of older Americans to commemorate Older Americans
Month 2013. Using a by-the-numbers approach, this profile includes the following
statistics about an evolving target market.
Population
41.4 million: The number of people who
were 65 and older in the United States
on July 1, 2011, up from 40.3 million on
April 1, 2010 (Census Day). In 2011, this
group accounted for 13.3% of the total
population. Source: Population esti82
mates <http://www.census.gov/popest/
data/national/asrh/2011/index.html>
92.0 million: Projected population of
people 65 and older in 2060. People in
this age group would comprise just over
one in five US residents at that time. Of
this number, 18.2 million would be 85 or
older. Source: Population projections
<http://www.census.gov/population/
projections/data/national/2012.html>
2.4 million: Projected number of Baby
Boomers in 2060. At that time, the
youngest Baby Boomers would be 96
years old. Source: Population projections
2056: The year in which, for the first
time, the population 65 and older would
outnumber people younger than 18 in
the US. Source: Population projections
Nearly 17%: Projected percentage of the
global population that would be 65 and
older in 2050, up from 8% today. In 2005,
Europe became the first major world region where the population 65 and older
outnumbered those younger than 15.
By 2050, it would be joined by Northern
America (which includes Canada and
the United States), Asia, Latin America
and the Caribbean, and Oceania (which
includes Australia and New Zealand).
Source: International Data Base
international/data/idb/information
Gateway.php>
Income and wealth
$33,118: The 2011 median income of
households with householders 65 and
older, not significantly different from the
previous year. Source: Income, Poverty,
and Health Insurance Coverage in the
United States: 2011 <http://www.census.
gov/prod/2012pubs/p60-243.pdf>
8.7%: The percent of people 65 and
older who were in poverty in 2011, statistically unchanged from 2010. There
were 3.6 million older adults in poverty
in 2011. Source: Income, Poverty, and
Health Insurance Coverage in the United
States: 2011 <http://www.census.gov/
prod/2012pubs/p60-243.pdf>
$170,128: Median net worth for householders 65 and older in 2010, down
from $195,890 in 2005. Source: Net
Worth and Asset Ownership <http://
www.census.gov/people/wealth/>
Jobs
16.1%: The percentage of people 65
and older who were in the labor force in
2010, up from 12.1% in 1990. These older
workers numbered 6.5 million in 2010,
up from 3.8 million in 1990. By 2011, this
rate had increased to 16.2%. Source:
Labor Force Participation and Work
Status of People 65 and Older <http://
www.census.gov/prod/2013pubs/
acsbr11-09.pdf>
44.3%: Among those 65 and older who
worked in 2011, the percentage who
worked full-time, year-round. Among
states and equivalents, the District
of Columbia had the highest rate, at
62.2%. Source: Labor Force Participation and Work Status of People 65 and
Older <http://www.census.gov/prod/
2013pubs/acsbr11-09.pdf>
Education
81.1%: Proportion of people 65 and
older in 2012 who had completed high
school or higher education. Source:
Educational Attainment in the United
States: 2012 <http://www.census.
gov/hhes/socdemo/education/data/
cps/2012/tables.html>
24.3%: Percentage of the population
65 and older in 2012 who had earned a
bachelor’s degree or higher. Source:
Educational Attainment in the United
States: 2012 <http://www.census.
gov/hhes/socdemo/education/data/
cps/2012/tables.html>
Marital status and living
arrangements
58%: Percentage of people 65 and older
who were married in 2012. Source: Families and Living Arrangements <http://
www.census.gov/hhes/families/data/
cps2012.html>
26%: Percentage of people 65 and older
in 2012 who were widowed. Source:
Families and Living Arrangements
<http://www.census.gov/hhes/families/
data/cps2012.html>
Homeownership
80.7%: Percentage of householders 65
and older who owned their homes as of
fourth quarter 2012. Source: Current
Population Survey/Housing Vacancy
Survey <http://www.census.gov/
housing/hvs/>
Centenarians
53,364: The number of people 100
years old and older counted by the 2010
Census. Source: Centenarians: 2010
<http://www.census.gov/prod/cen2010/
reports/c2010sr-03.pdf>
20.7: For every 100 centenarian women,
the number of centenarian men in 2010.
Source: Centenarians: 2010 <http://
www.census.gov/prod/cen2010/reports/
c2010sr-03.pdf>
43.5%: In 2010, percentage of centenarian men who lived with others in a
household, the most common living
arrangement for this group. For their
female counterparts, the most common
living arrangement was residing in a nursing home (35.2%). Source: Centenarians:
2010 <http://www.census.gov/prod/
cen2010/reports/c2010sr-03.pdf>
3.29: Number of centenarians per 10,000
people in North Dakota in 2010. North
Dakota was the only state with more than
three centenarians per 10,000 people.
Source: Centenarians: 2010 <http://
www.census.gov/prod/cen2010/reports/
c2010sr-03.pdf>
States and counties
17.6%: Percentage of Florida’s population 65 and older in 2011—which led
all states. Source: Population estimates
<http://www.census.gov/popest/data/
national/asrh/2011/index.html>
45.5%: Percentage of the population of
Sumter County, Florida, that was 65 or
older in 2011, which led all of the nation’s
counties. Source: Population estimates
<http://www.census.gov/popest/data/
national/asrh/2011/index.html>
Adapted from the US Census Bureau’s
“Profile America: Facts for Features” release
from March 7, 2013, commemorating Older
Americans Month. The full release is available online at www.census.gov/newsroom/
releases/archives/facts_for_features_
special_editions/cb13-ff07.html.
83
Motivational understanding Continued from page 39
transforming ideas
84
Big ideas call for big-picture thinking. As we continue
to develop the active-aging industry, we at ICAA look
first for the needs to be filled, then for ways to use
our influence to fulfill them. Our efforts are not only
into action
changing the lives of older individuals, but also changing
the way society perceives aging.
The timing has never been better to make a difference.
The first step is to join us.
on Active Aging®
3307 Trutch Street
Vancouver, BC V6L 2T3
1.866.335.9777
Phone: 604.734.4466
Fax: 604.708.4464
[email protected]
www.icaa.cc
Call, email or go online for a copy
of our brochure.
85
Program profiles
How
Spring Lake Village
created a thriving wellness culture
At this California community,
the wellness journey has
involved residents, staff and
outside organizations
from the larger community in Sonoma
County, California, reflects a thriving
wellness culture embraced by Spring
Lake Village (SLV) residents.
by Diane Waltz, MS, PT
How did this culture get started? How
did it evolve to the point where it influences everything we do at SLV, including
a new expansion project? And how is it
shared with the larger community? This
article looks at some stepping stones in
our wellness journey.
“Your residents are so full of life! The
opportunities at Spring Lake Village
must create a lifestyle that makes them
very happy.” That is what Executive Director Sharon York typically hears when
she tells the people she meets where she
works. This perception, shared by people
86
Residents enjoy pole walking on
the Spring Lake Village campus in
Santa Rosa, California
How Spring Lake Village created a thriving wellness culture
Along the way, we have learned some
helpful lessons. Our most valuable lesson
is this: A vibrant wellness culture takes
the collaboration of residents and staff
in all departments, with each individual
contributing their unique ideas, talents,
experiences and perspectives. It is by
reaching out and working with others,
both inside and outside the SLV community, that we enjoy a rich, multifaceted
wellness culture that is contagious to all
who come on campus.
Beginning our journey
SLV’s wellness journey began more than
a decade ago, but the community itself
opened its doors in 1986 on 30 landscaped acres in Santa Rosa. Our continuing care retirement community is part of
the Episcopal Senior Communities network. ESC, based in the San Francisco
Bay Area, is a not-for-profit provider of
residential and aging services for older
adults.
As an ESC property, SLV strives to support the independence of residents and
encourage their continued intellectual,
physical, social and spiritual growth. The
Spring Lake Village Wellness Program,
introduced in 2002, fosters these things
by providing opportunities that enrich
residents’ lives and promoting awareness among those who live and work on
campus. The wellness program’s purpose
is to “educate residents and staff about
body, mind and spirit wellness; to facilitate healthy lifestyle choices; to encourage participation in health/wellness/fitness programs; and to provide ongoing
support for achieving total wellness.”
From its start, the SLV wellness program
has been a collaborative effort between
residents and staff. Our wellness culture
has evolved from resident input, innovative ideas and creative collaborations,
with increasing numbers of people involved in developing and participating
in opportunities. As a result, wellness
has grown organically in our community.
88
Active-aging professionals can help create the right circumstances for a wellness culture to flourish—but they can’t
do it alone. At SLV, the wellness team
knows that actively involving others is
vital to success, and we work with older
adults, staff from all departments, and
outside groups to promote whole-person
wellness.
Involving older adults
The “germ” of SLV’s wellness program
was a series of articles I wrote in our
community newsletter at the director of
nursing’s request. But it was the interest
that residents showed in the information
that led to the launch of the resident
wellness committee. This committee has
been the real catalyst for, and driving
force behind, SLV’s wellness program.
Wellness committee
Ten residents joined the wellness committee in 2002, including several retired
healthcare practitioners. One—a psychologist—was appointed committee
chair. Supported by SLV and with me
acting as staff liaison, this group was
asked to explore what “wellness” meant
to the SLV community, and to develop
programs and provide opportunities
to encourage wellness for mind, body
and spirit.
The group decided it would initially focus on health and wellness education, so
monthly lectures were scheduled. Committee members generally came up with
the topics of interest, and sometimes
speakers as well. Examples of some lectures to date include: “How to Establish
a Well-Balanced Exercise Program,”
“Growing Gratitude: Scientific Insights
into Living a Life of Emotional Prosperity,” and “Age Proofing Your Brain.”
From lectures, the committee expanded
its focus to include program development. In the early years, before our efforts evolved to encompass the other
dimensions of wellness, the focus was
more on the physical dimension and the
treatment of illness rather than prevention. Committee members were initially
very reluctant to address the emotional
and spiritual wellness dimensions—part
of a generational inhibition in talking
about these issues. But there has been
a cultural shift in this area. Presently,
many residents want to learn how to
manage such things as negative emotions, transitions and loss.
Acting on the increased interest in emotional and spiritual issues, the committee started inviting SLV’s chaplains to its
meetings. This made the chaplains the
first “outside” staff to get involved and
take on a wellness role, and they continue to be very active in encouraging spirituality for people of all belief systems.
At wellness committee meetings today,
I use the phrase “wellness ambassador”
a lot. I can rely on members to know
what’s going on with programs and to invite people to participate in them. I also
encourage the committee members to
share what they learn in our meetings, as
well as to be my ears in the community
and to tell me what residents want in the
development of our wellness program.
Discussion/support groups
Alongside the wellness committee, discussion (or support) groups were established. At several of the lectures, I had a
signup sheet available so residents could
tell us if they wanted to explore a topic
in greater detail, and many people did. I
gathered with the interested individuals,
who would then appoint someone from
within the group to act as facilitator. My
role was to secure whatever resources
the groups needed to develop further—
space to meet, supplies and books, local
speakers, and the like. Numerous discussion groups have been established this
way and are ongoing. Some examples
include groups for weight management,
measure
what you
manage
Use the ICAA/ProMatura Wellness Benchmarks to
measure your wellness program’s ROI. To plan for tomorrow,
the national benchmarks will define the industry, and how
your community can attain competitive positioning.
It took over three years to develop the ICAA/ProMatura
Wellness Benchmarks. Right now, retirement communities
can join this industrywide effort to move wellness outcomes
from isolated or anecdotal reports to solid numbers.
Learn more at:
www.icaa.cc/Management/benchmarks.htm
Outcomes
Among the strongest measures of
success for the Spring Lake Village
Wellness Program, resident satisfaction survey responses in 2012
included the following:
95% Residents in my community have a voice in activities.
98% There are physical activities and programs available.
98% There are spiritual activities and programs available.
99% The community offers a
variety of activities and
programs.
97% I can maintain my hobbies and interests.
brain fitness, diabetes, and caregiver and
grief support.
A group that began more recently is
“Living Well with Chronic Conditions.”
In 2010, after reading an article about
taking charge of your health, one of our
residents requested a program to teach
people with chronic disease how to
manage their symptoms and live life to
the fullest. With the support of SLV’s
administration, this individual and I
traveled to Oakland for training to facilitate the “Living Well with Chronic
Conditions” class. This interactive workshop, developed by the Stanford Patient
Education Research Center, addresses
all wellness dimensions.
Another popular discussion group focuses on healthy aging. This group has
had a significant impact in spreading
90
the “wellness bug” across campus. Don
Sanders, a retired university professor who currently chairs the wellness
committee, was inspired by one of our
monthly wellness lectures, “10 Recommendations for Healthy Aging” by
Ellen Hughes, MD, from the School of
Medicine at the University of California,
San Francisco. He proposed a discussion group to allow residents to share
the ways they live out each healthy
aging tip individually and brainstorm
ideas for how SLV could better support
their pursuit of healthy lifestyles. A
valuable programming suggestion, for
instance, was to provide weekly guided
meditation sessions. These sessions help
residents manage stress, cultivate positive emotions, and connect with something beyond themselves—three of Dr.
Hughes’s tips. Residents can encourage
one another along their wellness journey
and take an active part in planning the
direction of the programming.
Surveys and input
While the wellness committee and discussion groups have played a key role, all
SLV residents have participated in the
development of our wellness program.
An early opportunity was in the transition from the physical wellness focus
into multidimensional wellness.
We distributed a wellness survey after
the first couple of years to better understand resident needs and interests.
Residents were asked to list ideas for
wellness lectures and additional types
of exercise classes they would like to
have. As a result of the response, tai chi,
pilates, Zumba and yoga classes were
included in the schedule. Residents also
expressed growing interest in emotional,
spiritual and intellectual wellness (particularly after research was published
about the benefits of cognitive enhancement programs).
It was clear from the survey results that
the concept of whole-person wellness
had taken root at SLV. Residents desired
opportunities to develop their wellness
in all the dimensions: physical, social,
spiritual, intellectual, occupational and
emotional. (Environmental wellness has
become more of an interest in the last
four years.) Their ideas for expanding
our program were wonderfully creative
and reflective of the individuals who live
at SLV, who are highly educated, politically involved and globally aware.
SLV also conducts an annual resident
satisfaction survey. Over the years, this
survey has given residents a formal way
to make suggestions for the wellness
program and allowed SLV to measure
the program’s success (see “Outcomes”
on this page). Additional channels are
always open for residents to express
their desires, needs and opinions. Input
and ideas are received through committees, meetings, evaluation forms, and
one-on-one encounters. Yes, sometimes
feedback is not positive. But we always
listen and try to accommodate suggestions wherever possible.
Great programming ideas have also
come out of the interviews we do with
new residents to learn about their wellness needs and goals. The knowledge
gained through this process has helped
us create individualized fitness and wellness programs for residents, plus partner
with them in the wellness journey.
Collaborating with staff
Besides revealing interest in wholeperson wellness, the SLV wellness survey
made something else apparent: Program
expansion would take more than the
efforts of a wellness coordinator and a
committee of residents.
When the wellness committee launched
in 2002, I was the only SLV staff person
involved. I was working full-time as an
outpatient physical therapist and had
just a few hours per week to work with
the committee and make plans for programming. Once it became necessary
for me to find meeting locations for the
evolving discussion groups, I started
working more closely with the program
director, who found space and coordinated the meetings with other campus
programs.
My position also transitioned into wellness coordinator. As the wellness position was completely new, however, it
was a challenge to find a space for me to
work at the start. SLV’s administrators
were very supportive. They were always
trying to find me the resources needed
to get the job done. Still, it was one step
at a time to create the hours and space
needed for the wellness function. The
biggest obstacle was there was no precedent at SLV for what I was doing. Where
did wellness fit?
In the end, resident satisfaction drove
program expansion. Because the annual
wellness budget increased along with program successes, we were able to offer additional programming every year. Showing results was key to gaining resources.
This was not only in terms of the amount
of money available to spend on supplies,
but also on staffing. Wellness went from
two or three days a week to full-time and
then to hiring another staff member halftime—a wellness instructor. Today, the
two of us work closely with the wellness
committee to devise and plan activities.
Next year, once SLV’s expansion project
is complete, we will hire additional wellness staff and move into a new wellness
center.
The wellness survey proved to be a real
turning point in our journey. The results
showed that residents valued wellness
and wanted opportunities in all dimensions, and it would require more staff
involvement to take the wellness program to that level. By this time, staff in
all departments were ready to join the
effort.
Tuning in to wellness
SLV residents were not the only ones becoming more aware of wellness in those
early years. Staff had also experienced
this growth. One way they learned about
wellness was through a short “lecture” or
“demonstration” at each all-staff meeting, led by me at the executive director’s
request. They had also absorbed what
was happening in the community. So
as wellness became more of a focus, all
departments on campus began to get
involved.
Collaborations between departments
and between residents and staff happened more organically—an example is
the partnership between dining services
and the wellness program. SLV’s weight
management discussion group was keen
to understand the menus offered at
SLV and their dietary breakdown, so I
brought in staff from the dining services
department to talk to the group. This
established a great partnership between
the wellness program and dining services. Among the things this partnership has provided to date are hands-on
demonstrations, visual displays, lectures,
and articles on nutrition in our resident
newsletter. In addition, our dietitian’s
hours have been expanded to allow her
to work more closely with us on nutrition education.
At our monthly managers’ meeting,
where all departments are represented,
we talk about what different departments are doing and collaborate on
planning. Part of what we discuss is
resident input. For example, with a focus
on environmental wellness, there is an
increased awareness of sustainability
on campus. Our facilities and dining
services directors have responded to
resident interest in this area by purchasing recyclable cups and placing recycle
receptacles at events.
A culture of collaboration has arisen to
support wellness in all dimensions for
both SLV residents and staff. Because all
departments are now on board and everyone contributes to the program, wellness pervades the SLV community.
Resources
Council on Aging, Sonoma County
http://councilonaging.com
Episcopal Senior Communities
www.jtm-esc.org
Northern California Center
for Well-Being
http://norcalwellbeing.org
Spring Lake Village
www.jtm-esc.org/slv/index.html
Sonoma County Family YMCA
www.scfymca.org
Sonoma Wine Country
Senior Games
www.winecountrygames.com
Sonoma Wine Country
Senior Games: Still Got It
(flash mob video)
www.youtube.com/watch?v=JDOpR
x1ftQk&feature=youtu.be
Wellness in all departments
Today, many SLV professionals are
involved in planning activities for residents and staff that address the seven dimensions of wellness, including our two
chaplains, program director, director
of outpatient services, human resources
director, dietitian, director of dining
services, marketing director, and social
services director.
The program director attends wellness
committee meetings and plans musical, educational and social events and
excursions to nurture resident wellness.
Examples include Spanish classes, brain
fitness, drum circles, a classical music
video series, and a monthly World
Affairs Council Meeting. The social services department provides presentations
91
within and outside our campus. Through
these partnerships, SLV has been able to
enrich wellness programming for residents and provide wellness opportunities
for those who live nearby. We have also
benefitted from greater exposure in the
local community and the opportunity to
share our wellness goals and culture.
To generate excitement for the Sonoma Wine Country Senior Games, Spring Lake
Village organized a ‘flash mob’ at a local shopping mall. SLV partnered with a local
high school and a teenage ballroom dance group for this fun activity, which drew more
than 60 participants from SLV’s exercise and dance classes
on coping with transitions, loss and grief,
as well as facilitating caregiver and transitions support groups. Our chaplains address residents’ spiritual needs by offering
book studies, “Music with Soul” classes,
and guided meditations, plus individual
counseling, grief support, and visitations. And the facilities director works
with a resident conservation committee
to increase awareness of natural resource
conservation and recycling.
local businesses, vendors and educational institutions. Past participants have
included the YMCA, Sonoma County
Student Dietetic Association, Northern
California Center for Well-Being, 24
Hour Fitness, and SLV’s Employee Assistance Program, to name a few. The
goal is to educate our employees about
what is available within Sonoma County
to help maximize their wellness in all
dimensions.
Wellness staff collaborate with SLV
healthcare services (skilled nursing, assisted living and outpatient) to provide a
seamless transition for residents through
all levels of care. We meet with both the
physical therapist and the resident upon
discharge from inpatient or outpatient
care to supervise follow-through of the
recommended exercise program. I also
attend monthly continuity-of-care
meetings.
Finally, the marketing department has
embraced wellness as key to meeting the
desires and needs of today’s aging population. Whole-person wellness is a focus
point in SLV’s marketing materials, while
outreach events include presentations on
the importance of wellness, the different
dimensions of wellness, and the opportunity to live an enhanced quality of
life. Our monthly wellness lectures are
also open to the public, free to attend,
and promoted within the local
community.
In addition, human resources now partners with the wellness program to encourage healthy lifestyle choices among
SLV’s 250-plus employees. The most
successful wellness education activity for
employees thus far has been our annual
employee wellness fair, which features
92
Working with outside
organizations
Another way we decided to reach outside
SLV’s walls is by working with other
organizations to promote wellness, both
For example, SLV forged a valuable wellness partnership with our local YMCA,
opening our pool to the association during low usage hours. For Sonoma County
residents who live nearby and could
benefit from warm-water exercise, this
partnership has provided a more convenient location for them to take aquatics
classes. SLV residents attend classes free
of charge, and the Y charges nonresidents
a small fee.
Bringing the “Living Well with Chronic
Conditions” classes onto our campus
created a bond between SLV and the
Northern California Center for WellBeing, a group that administers chronicdisease management classes for the
county. “Living Well” participants learn
strategies to help manage symptoms,
fight fatigue, manage stress and negative
emotions, develop an exercise plan, make
daily tasks easier, improve communication, and live life to the fullest. These
classes are open to nonresidents who live
in close proximity to our campus and are
referred to us by the center.
SLV has also enjoyed a close relationship
with the Santa Rosa Junior College over
the years. This community college utilizes
our campus for many of the courses offered through its Older Adult Program,
including art, history, writing and exercise classes. Course offerings are open to
residents as well as the outside community, free of charge.
And last year, SLV collaborated with the
Council on Aging to host the Sonoma
Wine Country Senior Games Square
Dancing Competition. Our auditorium
was the perfect place for this event, with
its expansive, smooth floor that could
accommodate both dancing couples and
spectators. We also worked closely with
the council to promote the games. The
Senior Games events gave active older
adults opportunities to participate together in activities and encouraged others
to become more active—a valuable promotion of wellness. From our perspective,
it was desirable, too, for guests from all
over the county to experience SLV’s culture of wellness and to view our buildings
and grounds.
Shaping a culture
SLV’s wellness culture has been shaped
individually and with spirit, from the
ground up, and reflected back to us by
the surrounding community. It has been
altered along the way, because it is always
evolving. Our current programming integrates multidimensional wellness across
all departments. But an expansion project,
begun in January 2013, will result in even
more opportunities to expand our wellness
culture both within and outside SLV.
Through this expansion, our community
will gain 62 new residences, plus a new
wellness center and pool; a new audito-
rium, theater, and expanded library; an
expansive new art studio; and remodeled
dining areas to support different dining
styles. We anticipate that these facilities
will meet the depth of our wellness
offerings.
Looking back at SLV’s wellness journey,
our biggest key to developing a vibrant,
successful whole-person wellness culture
has been to seek input and involvement
from the people we serve, and to listen to
them. To ask them: What does wellness
mean to you? What programs do you want,
and what activities do you feel would most
enhance your wellness? Because potential
participants took part in decision-making,
they became invested in the outcomes and
ambassadors for the wellness program.
Support for wellness has also come from
a collaborative spirit. When staff from all
departments joined the effort at SLV, it
took our wellness program to a new level
and laid the groundwork for a culture of
wellness on campus. Working with outside
groups has allowed us to share our vibrant
culture with the greater community and
promote wellness with others who share
our goals.
L e s s o n s
Developing the Spring Lake Village
Wellness Program has been an extraordinary journey. Of course, there
have been roadblocks along the way.
Some valuable lessons we’ve learned
include the following:
• Give your residents/members a
voice. They need to be a vital part
in the planning of wellness programs and activities, especially in
senior living communities. Forming
a healthy aging discussion group is
one way to identify what wellness
means to your constituents.
• Not every idea will be successful.
When something doesn’t work, just
accept it and move on. A good example is our attempt to bring square
dancing lessons to SLV residents
before the Sonoma Wine Country
Senior Games Square Dancing
Ultimately, everyone contributes to
creating—and sustaining—a rich, multifaceted wellness culture. Residents, staff
and outside groups have helped SLV’s
wellness culture grow beyond all expectations. And the impact of that growth, in
turn, makes our community thrive.
Diane Waltz, MS, PT, joined the Spring
Lake Village team in 2000, initially as the
outpatient physical therapist before transitioning into the newly created role of wellness program coordinator in 2002. Waltz received a bachelor’s degree in human biology
and a master’s degree in physical therapy,
both from Stanford University, California.
She has been practicing physical therapy for
over 25 years in a variety of settings, including outpatient orthopedics, sports medicine,
home healthcare, skilled nursing, and now
wellness. An adjunct faculty member with
the Santa Rosa Junior College Older Adult
Program, Waltz is also a certified instructor
of pilates mat exercise, group exercise for
seniors, and pole walking.
Images courtesy of Spring Lake Village
l e a r n e d
Competition. Residents tried it and
soon decided they didn’t want to
learn this form of dance.
did not justify the classes from a
cost/benefit perspective. Opening
the fitness room to staff during low
resident-use hours has been well
received, however, and many
employees take advantage of this
opportunity.
• It can be difficult to get employees
to understand and embrace the
culture of wellness for themselves.
There are several reasons why. First,
senior living employees work numer- • Reinvigorate yourself! This has
ous shifts, spanning 24 hours. It is difbeen an extremely valuable lesficult to offer educational lectures and
son. We’ve found the International
fitness classes that include all work
Council on Active Aging’s annual
shifts. Also, working parents make
conference incredibly helpful for
up much of today’s workforce. They
recharging our “wellness batteries.”
do not want to stay extra hours, even
There are so many innovative proto attend a class that would benefit
gramming ideas. Among those we’ve
them. Language differences can pose
brought back to SLV are a flash mob
idea, brain fitness program, pole
a problem as well.
walking, new fitness equipment
suggestions, and the “Caught in the
We tried offering different kinds of
Act of Wellness” bulletin board.
exercise classes to our employees, free
of charge, at various times throughout
the day. Unfortunately, attendance
93
ICAA Innovators
A ‘green’ initiative
unites residents and staff at The Orchards
at Southington
Eco-friendly efforts have
improved relationships,
quality of life and the
environment at this
Connecticut community
This is the fifth article in a series profiling
the recipients of the 2012 ICAA Innovators
Awards. Launched by the International
Council on Active Aging® in 2003, ICAA’s
awards recognize creativity and excellence
in active aging, honoring innovations that
are leading the way, setting new standards
and making a difference in the lives of
older adults. These offerings target any or
all of the seven dimensions of wellness—
namely, physical, spiritual, intellectual,
social, emotional, vocational and environmental wellness.
94
Located about 20 miles southwest of
Hartford, Connecticut, the town of
Southington—home to some 42,000
people—dates back three centuries.
George Washington and other American
Revolutionary War figures visited the
town, but Southington’s real claim to
fame is its apples. The area, nicknamed
“The Apple Valley,” features gently
rolling hills and orchards bordered by
mountains to the east and west; the
nearby Quinnipiac River and its tributaries, as well as an historic town center. On the edge of this district is The
Orchards at Southington, a nonprofit
independent/assisted living community
and a regional leader in environmental
stewardship.
The inviting Serenity
Garden at The Orchards at
Southington, Connecticut,
is a certified natural
habitat for bees, butterflies
and other pollinators
A ‘green’ initiative unites residents and staff at
The Orchards at Southington Continued from page 94
was concerned about the effects of the
chemicals used by staff and around the
residents, especially those with compromised respiratory conditions. After
much research, we converted to more
sustainable products without harmful
VOCs [volatile organic compounds]
or other hazardous chemicals for all
daily cleaning and foaming hand-soap
dispensers.
JAA: How did The Orchards implement
its green initiative? And what were its
key objectives?
At The Orchards at Southington, Connecticut, staff in all departments embrace environmental
stewardship. Pictured, left to right, are Executive Director Audrey Vinci, Director of
Housekeeping Kathy Johnson, Executive Chef Patty Hooper, Activities Director Michele KorbyGale, Director of Nursing Sandra Ingriselli, and Resident Services Director Pamela Smith
Owned and operated by Hartford
HealthCare and Central Connecticut
Senior Health Services, which provides
integrated services and a continuum of
care, The Orchards promotes a lifestyle
that “allows … residents to age in place
while supporting independence.” The
community provides fine dining; social, cultural and recreational activities;
cognitive and physical fitness programs;
plus amenities such as a pub and grille
and a library. Environmental wellness,
a key focus, is supported by a bevy of
“green” practices.
This environmental initiative has not
only improved resident and staff health
at The Orchards, but has also won outside recognition for the community.
In 2012, the International Council on
Active Aging® presented The Orchards
with the ICAA Green Award, a category
of its annual Innovators Awards program. The community’s efforts have also
been rewarded with the 2010 Connecticut Department of Energy & Environ96
mental Protection GreenCircle Award,
and the Assisted Living Federation of
America’s 2013 Best of the Best Award
(“Going Green, Saving Green” category).
For The Orchards, the initiative further provides another way to market
to Boomers “who may be shopping for
their parents today—and someday for
themselves,” says Director of Housekeeping and Environmental Services
Kathleen Johnson.
To learn more about The Orchards’
green initiative, the Journal on Active
Aging® asked Johnson and Executive
Director Audrey Vinci to describe some
of the community’s efforts to date, as
well as their outcomes.
KJ: As a way to implement our environmental changes and keep staff,
residents and families on board, The
Orchards created the Green Committee. This working committee combines
the passion of those who live and work
here with the purpose of environmental
stewardship. It consists of staff from all
departments including housekeeping,
maintenance and dietary, with residents
and their families participating.
The Green Committee uses information
from focus groups at The Orchards and
other sources to set goals and then break
these goals down into manageable tasks.
From these meetings and focus groups,
our community has developed a green
initiative that today generates an environmental benefit, reduces expenses,
beautifies the grounds, and unites us all
toward a common goal. This comprehensive program promotes the 4 Rs:
reduce, reuse, recycle and recover.
JAA: What was the catalyst for The
Orchards’ “green” journey?
In addition, the Green Committee
strives to “collaborate, research, and
teach environmental sustainability to
ensure that all buildings in our [Central
Connecticut Senior Health Services]
continuum cultivate green practices with
our staff and residents.”
KJ: The success of The Orchards’ environmental practices arises from their
very personal and relationship-centered
nature. Early in our green journey, I
JAA: What are some key efforts undertaken to date and their outcomes? Also,
how does The Orchards evaluate the financial cost/benefit of its efforts?
KJ: The Orchards has seen a variety of
short- and long-term benefits from our
green initiative. As we have reduced our
carbon footprint, we have saved money
and reduced expenses while improving
safety—for example, our extractor uses
90% less water to clean carpets and is
safer for residents. For many printed
announcements, we use an eco-friendly
typeface that requires 20% less ink and
toner. In addition, all paper towel and
soap dispensers throughout the building
have been replaced with motion-sensor
dispensers, a move that has cut the
waste and expense of these materials by
50%. And to replace our standard gaspowered car for daily resident transport,
we purchased a new hybrid sedan,
reducing fuel consumption by a third.
Housekeepers and kitchen staff are no
longer exposed to caustic chemicals that
can cause immediate or long-term health
problems. Instead, white vinegar is a
staple in the cleaning supply cabinet. To
clean plates, glasses and flatware, we use
a green warewashing system with noncaustic dish detergent that uses 95% less
packaging material. This system not only
reduces cost and transportation shipments, but also saves water and reduces
environmental impact.
We have found that to fully embrace
environmental responsibility requires
extensive research, vision, and awareness of the multifaceted aspects of going
green. From screening cleaning products with material safety data sheets, to
recycling bottles and cans and our community’s trash, to purchasing sustainable
products and supporting eco-conscious
vendors, to nonchemical pest management and stewardship of the land, we
have adopted a building-wide approach
to lessen our carbon footprint on the
Earth’s environment.
JAA: How has The Orchards promoted
participation in environmental efforts
and become a regional leader in this
area?
KJ: Because we put relationships at the
forefront of all that we do, we made our
green program part of a larger initiative
to enlist all stakeholders as partners in
the effort. This ownership ensures that
we not only go green, but also stay green.
Over the last few years, our staff has
conducted educational seminars and
published pieces in journals to educate
the public about eco-friendly solutions.
We are planning more seminars and
outreach so that local businesses and
individuals can learn from our efforts,
as well as more educational seminars to
help residents better connect the dots
with their actions and the impact on the
environment. New residents and their
families learn about The Orchards’ green
initiative in our welcome packet, and
education continues as they become part
of our community.
Because we understand the potential impact of partnerships in reducing our carbon footprint, we are eager to increase
awareness, share best practices, and
further collaborate to harness resources.
For example, we recently participated in
a meeting of the Connecticut Healthcare
Environmental Roundtable, coordinated by the Department of Energy &
Environmental Protection.
JAA: Tell us about The Orchards’
recycling efforts with bottles and cans,
and where they have led.
AV: Our initiative to recycle bottles and
cans not only has reduced waste at The
Orchards, but also provided funds to
reinvigorate a green space, The Serenity
Garden, for all to share. Residents have
been key to this initiative, saving their
bottles and cans to redeem the five-cent
deposits. Members of The Orchards’
housekeeping and dietary departments
collect the bottles and cans from receptacles located throughout the building,
then redeem them at stores, going above
and beyond their duties. This community effort, now in its sixth year, has re-
sulted in nearly 55,000 redeemed bottles
and cans, totaling more than US$2,700
to date for our Serenity Garden.
JAA: What was the original vision for The
Serenity Garden, and how did this project
progress from there?
AV: It was my vision to create a space
for our residents, staff and families that
was tranquil and peaceful; a place to go
to relax and enjoy nature. The Serenity
Garden also met our need for more outdoor space and a new venue for physical
fitness. It includes walking paths, bird
baths, a bridge over a koi pond, and a
space used for tai chi.
KJ: The Serenity Garden is designed
to reflect a natural habitat. Once the
garden and its plantings were done,
we applied for a natural habitat certification endorsed by the National
Audubon Society, the National Wildlife
Federation, and the North American
Butterfly Association. This certification
has been given to The Serenity Garden
as a “Natural Habitat” for butterflies,
honey bees, bumble bees and other pollinators. Our careful selection of native
plants helps to sustain the population of
pollinators, as well as increase the garden’s beauty.
The Orchards also participates in the
Connecticut Department of Environmental Protection’s Bluebird Restoration
Project, which aims to help repopulate
the bluebirds in our state. The department provided three bluebird houses for
our Serenity Garden. Residents monitor
and journal about these birdhouses, providing critical information to assess the
bluebird “comeback” population.
JAA: Did you encounter any challenges
with implementing The Orchards’ green
initiative and/or specific environmental
changes? If so, how did you address
them?
97
A ‘green’ initiative unites residents and staff at
The Orchards at Southington Continued from page 97
KJ: Finding the technology and the resources that are out there to better help
us meet our green goals is a challenge.
However, all of our programs point to
the fact that we do not look for the easiest or most convenient answer. Instead,
we take a thoughtful and strategic approach in examining both the short- and
long-term impact on the choices we make
in all departments. Patricia Hooper, our
executive chef, stresses whole foods and
healthy meals from scratch, including
organic grains, rice and pasta; American
Humane Certified products; eggs laid by
free-range hens; sustainable farm-raised
fish; and responsibly processed certified
seafood. In addition, we offer residents
“Earth-friendly” snack items with responsible packaging, as well as natural
meat and poultry items and soy-based,
vegan and vegetarian products from local suppliers.
Our recycling program takes on new
meaning in the kitchen. Organic waste
composting is one way a food service
business can reduce its carbon footprint
by diverting and managing waste. We
purchased a twin composter to turn organic food scraps into useful compost,
keeping solid waste out of our landfill.
Our grounds maintenance contractor
uses this compost for The Serenity
Garden and the grounds, as well as
making it available to the local garden
club for use in civic projects around
town. In addition, we have begun a
phase-out of polystyrene (Styrofoam)
products, replacing them with ecofriendly alternatives.
The Orchards recycles plastics, cardboard, glass, metal cans, white office
paper (made from recycled paper), tin
foil and newspapers on a daily basis. We
also recycle empty copier ink cartridges,
discarded computers, and electronic and
printing devices and supplies, with staff
encouraged to bring devices from home
if they lack the time or means to dispose
of them responsibly. Our initiative permeates all departments and stakeholders
and mobilizes everyone behind a common vision.
JAA: In your view, how have environmental stewardship efforts advanced wellness and quality of life for residents and
staff at The Orchards?
AV: We measure the success of our initiative in the vibrant natural world, the
reduction of pesticides and chemicals
used, the money saved, and also the
faces of the people that utilize The
Serenity Garden and other healing
spaces. Another somewhat intangible
benefit is that this collaboration of staff
and residents has not only helped the
environment—for this generation and
for those in the future—but also led to
better relationships and improved quality of life for everyone.
The Journal on Active Aging thanks
Kathleen Johnson and Audrey Vinci for
their help with this article. For information about The Orchards at Southington,
visit www.southingtonorchards.org.
Images courtesy of The Orchards
at Southington
How The Orchards at Southington’s green initiative thrives: five key points
1. We established a Green Committee
as a way to implement environmental changes and keep staff, residents
and families on board.
2. We created a program because we
realized the potential impact of going green for the health of our stakeholders, our assisted living community and our global community. But
we could not have predicted the way
in which this initiative would blossom. Our goal for the building was
to recycle more than we throw out,
as measured by dumpster usage. We
have met this goal because it is truly
a collaborative effort by all staff,
residents and their families.
98
3. We realize that we cannot rest on our
laurels. The Orchards recently joined
the US Environmental Protection
Agency’s WasteWise program and
Food Recovery Challenge, where
participants volunteer to meet goals
to reduce and recycle municipal solid
waste and selected industrial wastes.
4. We continue to conduct focus groups
and meet with residents to tap into
their passions and determine how
they can more effectively partner with
us. Continuing to speak with residents about how our initiative directly impacts them is a goal for the coming year. In particular, we are looking
at our informational materials to
ensure that they are appropriate
for individuals with low vision. We
also aim to better measure impact
through resident and staff surveys
and other data collection methods.
5. We are always on the lookout for
other ways to make a difference,
even with our limited budget. The
Green Committee is currently
searching for an exercise machine
that can recharge batteries to be
used in our hands-free soap and
paper towel dispensers in our
community’s restroom. The
opportunities are only limited by
our imaginations.
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Fax: 734-769-8180
[email protected]
www.nustep.com
At NuStep, Inc., customer satisfaction is
our highest priority. Our customer commitment and quality guides us in delivering
our brand’s core promise: assuring users the
opportunity for life transformation with
every NuStep experience.
THOR•LO, Inc.
2210 Newton Drive
Statesville NC 28677
Toll-free: 800-438-0286
Tel: 704-872-6522
Fax: 704-838-7006
[email protected]
www.thorlo.com
ActiveRx
4921 South Alma School Road, Suite 4
Chandler AZ 85248
Tel: 480-840-1460
Fax: 888-665-2512
[email protected]
www.activerx.com
ActiveRx delivers wellness-orientated rehabilitation services through physical and
strength therapy. Our medically supervised
system focuses on building strength, enhancing physical function, preventing falls,
and promoting lifelong active aging. All
services are evidence-based, best-practice
approaches.
THOR•LO designs and manufactures innovative sock products for active living and
aging. The company is a founding sponsor
of the Institute for Preventive Foot Health.
Preferred Business Partners
ACP – Accelerated Care Plus
4850 Joule Street, Suite A-1
Reno NV 89502
Toll-free: 800-350-1100
Fax: 800-350-1102
[email protected]
www.acplus.com
ACP combines progressive medical
technology with evidence-based clinical
protocols and on-site therapist training.
The company partners with over 4,500
SNFs, ALFs, ILFs, outpatient clinics,
hospitals and other post-acute therapy
providers throughout the United States.
100 The Journal on Active Aging July/August 2013 www.icaa.cc
Aegis Therapies
7160 Dallas Parkway, Suite 400
Plano TX 75024
Toll-free: 877-823-8375
[email protected]
www.aegistherapies.com
Aegis Therapies provides skilled therapy
and wellness services across the United
States. EnerG by Aegis provides a multidimensional approach to wellness that
produces both improved clinical outcomes
for participants and improved operational
success for organizations.
BalanceGym, LLC
990 17th Avenue South
Naples FL 34102
Toll-free: 888-522-BGYM (2496)
Fax: 888-670-6791
[email protected]
www.thebalancegym.com
U S I N E S S PA R T N E R S
The BalanceGym Exercise and Rehabilitation Station is designed to provide standing
support for people engaged in group or
individual weight-bearing exercise, stretching and rehabilitation programs.
Ball Dynamics International, LLC
14215 Mead Street
Longmont CO 80504
Toll-free: 800-752-2255
Tel: 970-535-9090
Fax: 877-223-2962
[email protected]
www.fitball.com
The FitBALL Active Aging product line
includes professional-quality tools for
strengthening all major muscle groups
including core and pelvic floor muscles.
The FitBALL Active Aging category also
focuses on balance training, flexibility, and
Active Sitting.
BOSU, a division of Hedstrom Fitness
1 Hedstrom Drive
Ashland OH 44805
Toll-free: 800-810-6528
Tel: 419-289-9310
Fax: 419-281-3485
[email protected]
www.bosu.com
BOSU believes that balance is the
foundation of all human performance.
We offer products and programming that
encourage thoughtful and effective physical
training to help prevent unnecessary falls
and injuries while making training fun.
The ChairMaster brings well-balanced
wellness and fitness into daily life.
Converting a functional chair into a
recumbent bike, strength-training tool
and yoga/balance device, the ChairMaster
makes fitness accessible to anyone and
improves people’s lives.
BTE
7455-L New Ridge Road
Hanover MD 21076
Toll-free: 800-331-8845
Tel: 410-850-0333
Fax: 410-850-5244
[email protected]
www.btetech.com
BTE’s expertise is human physical
performance evaluation and treatment.
Our rehabilitation equipment provides
advanced evidence-based solutions for
clinics, hospitals and private practices.
With BTE, therapists can achieve better
patient and clinic outcomes.
CaptionCall
4215 South Riverboat Road
Salt Lake City UT 84123
Toll-free: 877-557-2227
Fax: 801-262-3182
www.captioncallprovider.com
CaptionCall is an innovative telephone for
people with hearing loss. It quickly displays
captions of what callers say on a large, easyto-read screen, so your hearing-impaired
clients can use the phone again with
confidence.
Cascade Health and Fitness, LLC
17270 Woodinville-Redmond Road NE,
Suite 702
Woodinville WA 98072
Tel: 425-402-4062
Fax: 425-402-4063
[email protected]
www.chairmaster.com
COLLAGE, The Art & Science of
Healthy Aging
Kendal Outreach, LLC
1107 East Baltimore Pike
Kennett Square PA 19348
Tel: 610-335-1283
Fax: 610-335-1288
[email protected]
www.collageaging.org
COLLAGE is a consortium of aging services organizations (including continuing
care, moderate-rate, and subsidized housing/home/community-based agencies)
using an evidence-based assessment tool
and person-centered process to advance
healthy aging and improve outcomes of
older adults living independently.
Conductorcise, LLC
PO Box 248
Bedford Hills NY 10507
Tel: 914-244-3803
Fax: 914-244-3878
[email protected]
www.conductorcise.com
Conductorcise is a joyous, physical program that uses the magic of classical music
to prompt brain and physical stimulation
and engagement of all levels. A flexible, fun
way to improve mind, body and spirit.
The Journal on Active Aging July/August 2013 www.icaa.cc 101
ICAA PREFERRED B
Cornell Communications, Inc.
7915 North 81st Street
Milwaukee WI 53223
Toll-free: 800-558-8957
Tel: 414-351-4660
Fax: 414-351-4657
[email protected]
www.cornell.com
Cornell has provided emergency call
systems for over 40 years. We have wired
and wireless products available in basic
visual or with two-way voice capability to
meet the specific needs of your residents or
clients.
Earl Swensson Associates, Inc.
2100 West End Avenue, Suite 1200
Nashville TN 37203
Tel: 615-329-9445
Fax: 615-329-9482
[email protected]
www.esarch.com
The 52-year-old architecture firm of Earl
Swensson Associates (ESa) provides
global design services in architecture, interior design, master planning and space
planning for senior living and medical
projects.
Elizabeth Arden Red Door Spa
300 Main Street, 8th Floor
Stamford CT 06901
Tel: 203-905-1700
Fax: 203-905-1738
[email protected]
www.reddoorspas.com
Celebrating more than 100 years of beauty
expertise, the iconic Red Door Spa offers
signature spa and salon services, specialty
treatments and wellness recommendations
delivered with impeccable guest service and
technical expertise.
Exerstrider Products, Inc.
PO Box 6714
Madison WI 53716-0714
Toll-free: 888-285-7392
Tel: 608-223-9321
Fax: 608-223-9320
[email protected]
www.exerstrider.com
Developed by pole walking pioneer and
fitness authority Tom Rutlin, Exerstrider
fitness walking poles allow walkers of any
age or ability to turn walking into a total
fitness/total body exercise.
Flynn Construction Management
General Contracting, Inc.
600 Penn Avenue
Wilkinsburg PA 15221
Toll-free: 800-434-7759
Tel: 412-243-2483
Fax: 412-243-7925
[email protected]
www.flynn-construction.com
Flynn Construction Management
General Contracting, Inc., offers free
preconstruction services, which include site
surveys, budget preparation, landlord lease
negotiation advice, and drawing analysis,
in order to save clients both their valuable
time and money.
Greenfields Outdoor Fitness, Inc.
2625 South Orange Avenue
Santa Ana CA 92707
Toll-free: 888-315-9037
Fax: 866-308-9719
[email protected]
www.greenfieldsfitness.com
By providing distinctive and well-planned
outdoor fitness settings that are accessible
for active older adults, Greenfields offers
several levels of activities that are both
physical and social in nature, including
strength, cardio and flexibility training.
Healthways
1445 South Spectrum Boulevard,
Suite 100
Chandler AZ 85286
Toll-free: 888-423-4632
www.silversneakers.com
SilverSneakers, a product of Healthways,
is an evidence-based program, proven to
reduce healthcare costs through a unique
blend of fitness, fun and friends.
Heritage Healthcare, Inc.
536 Old Howell Road
Greenville SC 29615
Toll-free: 877-508-3237, ext. 112
Tel: 864-244-3626
Fax: 877-508-8714
[email protected]
www.heritage-healthcare.com
Founded in 1999, Heritage Healthcare
is an independently owned provider of
therapy management services to long-term
care, assisted living and continuing care
retirement communities.
HUR Health and Fitness Equipment
3019 Commercial Avenue
Northbrook IL 60062
Toll-free: 866-729-2636
Tel: 847-729-2636
Fax: 847-509-4500
[email protected]
www.hurusa.com
HUR, a leader in falls prevention and
incontinence, offers computerized balance
testing and training systems, strength training equipment for older adults and physical
therapy, and specialty wheelchair accessible
strength machines.
HydroWorx
1420 Stoneridge Drive
Middletown PA 17057
Toll-free: 800-753-9633
Tel: 717-902-1923
Fax: 717-902-1933
[email protected]
www.hydroworx.com
HydroWorx, a premier manufacturer of
aquatic rehabilitation, fitness and wellness
products, offers innovation in every pool
with fully adjustable floor, underwater
treadmill and options to fit every application and budget.
ICAA/ProMatura Wellness Benchmarks
3307 Trutch Street
Toll-free: 866-335-9777
Tel: 604-734-4466
Fax: 604-708-4464
[email protected]
www.icaa.cc/management/
benchmarks.htm
The ICAA/ProMatura Wellness
Benchmarks is a free, Web-based business
reporting tool to track wellness program
outcomes in retirement communities.
Enter information, track resident
participation and satisfaction, and generate on-demand reports.
Infinity Rehab
25117 SW Parkway, Suite D
Wilsonville OR 97070
Toll-free: 888-757-3422
Tel: 503-570-3665
Fax: 503-570-9155
[email protected]
www.infinityrehab.com
Infinity Rehab provides outpatient
rehabilitation services to older adults
residing in retirement communities
utilizing our Aging In Motion-Successfully
(AIMS) program. This proactive program
helps communities maintain residents’
strength, mobility and vitality.
Intel-GE Care Innovations
3721 Douglas Boulevard, Suite 100
Roseville CA 95661
Toll-free: 800-450-0970
Fax: 916-772-3137
[email protected]
www.careinnovations.com
Care Innovations creates technology-based
solutions to give people confidence to live
independently, wherever they are. We deliver
products and services to support current and
future care models in disease management,
independent living and assistive technologies.
Interactive Health Partner
785 West 1700 South, Suite 1
Salt Lake City UT 84104
Toll-free: 877-654-3837
Tel: 801-973-9993, Option 3
Fax: 801-973-9923
[email protected]
www.interactivehealthpartner.com
The Interactive Health Partner Wellness
Program addresses fall prevention with assessments, outcomes tracking and exercise
prescription in an easy-to-use, comprehensive online system.
It’s Never 2 Late
7330 South Alton Way, Suite O
Centennial CO 80112
Tel: 303-806-0797
Fax: 303-789-1533
[email protected]
www.in2l.com
It’s Never 2 Late builds computers residents enjoy. Intuitive systems empower individuals to connect, engage and enjoy life
with dignity through the benefits of today’s
technology for therapy and activity use.
JumpSport, Inc.
2055 South 7th Street, Suite A
San Jose CA 95112-6011
Toll-free: 877-507-1399
Tel: 408-213-2551
Fax: 408-213-2930
[email protected]
www.fitnesstrampoline.com
ICAA PREFERRED B
JumpSport products combine innovation, safety, quality and fun. Our Fitness
Trampolines develop balance, stamina and
strength, while promoting cardio health
and weight loss. Patented low-impact elastic suspension reduces stress on the joints
and back.
Keiser
2470 South Cherry Avenue
Fresno CA 93706
Toll-free: 800-888-7009
Tel: 559-256-8000
Fax: 559-256-8100
[email protected]
www.keiser.com
Keiser AIR series and Infinity Series
exercise equipment feature pneumatic
technology—which means users are
“pumping air” and placing less stress on
joints and connective tissue.
Les Mills West Coast
235 Montgomery Street, Suite 950
San Francisco CA 94612
Toll-free: 888-841-5374
Tel: 415-733-0280
Fax: 415-391-1827
[email protected]
www.lesmills.com
Les Mills, a New Zealand-headquartered
company, is a leading global provider
of choreographed group-fitness classes
distributed to health clubs, wellness centers
and other facilities. Equipped with a
management system and science proven
results.
Life Fitness
5100 River Road
Schiller Park IL 60176
Toll-free: 800-634-8637
Tel: 847-288-3300
Fax: 847-288-3796
[email protected]
www.lifefitness.com
Life Fitness offers an extensive selection
of cardio and strength-training products.
From designing floor plans to offering flexible financing solutions, we make it easy to
create a perfect solution.
LifeTrail Advanced Wellness System
by Playworld Systems
1000 Buffalo Road
Lewisburg PA 17837-9795
Toll-free: 800-233-8404
Tel: 570-522-9800
Fax: 570-522-3030
[email protected]
www.playworldsystems.com
Based on functional fitness, LifeTrail
Advanced Wellness System has been specifically developed for age 50-plus adults.
It features 21 activities, 100-plus exercises,
and is customizable to fit your needs.
Linked Senior, Inc.
920 U Street NW
Washington DC 20001
Toll-free: 888-577-1889
Fax: 202-280-1270
[email protected]
www.linkedsenior.com
Linked Senior, Inc., is a resident-engagement solution provider helping senior
care leaders improve the quality of life
of their residents. Its vision is to enhance
the quality of life in senior communities.
Masterpiece Living
11360 North Jog Road, Suite 102
Palm Beach Gardens FL 33418
Tel: 561-624-8797
Fax: 561-624-8037
[email protected]
www.mymasterpieceliving.com
Masterpiece Living partners with communities to maximize the potential of older
adults. The multispecialty group provides
tools for lifestyle evaluation, feedback and
coaching; and leads a movement for a more
enlightened national public policy.
Matrix Fitness
1610 Landmark Drive
Cottage Grove WI 53527
Toll-free: 866-693-4863
Tel: 608-839-1240
Fax: 608-839-8687
[email protected]
www.matrixfitness.com
Matrix Fitness Systems is the commercial
division of Johnson Health Tech Co. Ltd.,
a leading fitness equipment manufacturer.
Matrix delivers durable commercial fitness
products, with low total cost of ownership.
Med-Fit Systems, Inc./Manufacturer of
Nautilus Commercial Products
543 East Alvarado Road
Fallbrook CA 92028
Toll-free: 800-831-7665
Tel: 760-451-3445
Fax: 760-451-8995
[email protected]
www.medfitsystems.com
Med-Fit Systems, Inc., is a 23-year-old
physical therapy and senior care products
provider. We supply strength and cardiovascular equipment, balance products and
programming that are effective and safe for
this market.
Morrison Management Specialists
5801 Peachtree Dunwoody Road NE
Atlanta GA 30342
Toll-free: 800-225-4368
Tel: 404-845-3330
Fax: 404-845-3333
[email protected]
www.iammorrison.com
Morrison specializes in the senior living
industry, providing exceptional hospitality
experiences across the United States. The
company’s vision is simple: Great people
will deliver great service and great results.
Moving Toward Health
36555 Star Road
Pleasant Hill OR 97455
Tel: 541-729-2894
[email protected]
www.movingtowardhealth.com
Moving Toward Health offers training to
establish multilevel fitness programming.
Chair Masters and The Nia Technique
workshops for staff and clients include
balance, strength, agility, bone density,
and brain growth. Quality core program
without outsourcing.
National Institute for Fitness and
Sport (NIFS)
250 University Boulevard
Indianapolis IN 46202
Tel: 317-274-3432 ext. 208
Fax: 317-252-0738
[email protected]
www.nifs.org
NIFS provides comprehensive management of your fitness and wellness program.
Our staff deliver customized best-practice
programs and services that elevate resident
engagement. We also specialize in design
and equipment layout of community
fitness spaces.
National Strength and Conditioning
Association (NSCA)
1885 Bob Johnson Drive
Colorado Springs CO 80906
Toll-free: 800-815-6826
Tel: 719-632-6722
Fax: 719-632-6367
[email protected]
www.nsca.com
Fitness professionals with the NSCA’s
Certified Special Population Specialist
(CSPS) credential are regarded as experts
on delivering research-based programs
to work with clients with varying health
conditions, fitness abilities and age groups.
Performance Health Systems,
bioDensity System
401 Huehl Road, Suite 2A
Northbrook IL 60062
Tel: 847-656-3001
Fax: 847-656-3004
[email protected]
www.biodensity.com
bioDensity, a technology of Performance
Health Systems, facilitates safe, fast and
effective self-loading of the musculoskeletal
system, aiding in improving and maintaining muscle strength, bone health and
energy.
PhysioStep MDX Recumbent
Elliptical Cross Trainer/HealthCare
International, Inc.
PO Box 1509
Langley WA 98260
Toll-free: 800-398-9121
Tel: 360-321-7090
Fax: 360-321-7091
[email protected]
www.hcifitness.com
At HealthCare International, our goal is to
provide high-quality and affordable products for health, wellness, fitness and active
aging. Our products include the PhysioStep Recumbent Elliptical, PhysioTrainer
UBE, H2O Fitness, Monark Ergometers
and h/p/cosmos Treadmills.
Pool Boy
55169 CR 3
Elkhart IN 46514
Toll-free: 866-778-7665
Tel: 574-266-1035
Fax: 574-266-6083
[email protected]
www.poolboyproducts.com
The Pool Boy Powered Reel provides a fast
and convenient way to uncover and cover
your pool. The Pool Boy design offers effortless operation by one person. Eliminate
hand cranking and tugging on solar
blankets.
ICAA PREFERRED B
Power Systems
PO Box 51030
Knoxville TN 37950-1030
Toll-free: 800-321-6975
Tel: 865-769-8223
Fax: 800-298-2057
[email protected]
www.powersystems.com
Power Systems is a leading supplier of
fitness and sports performance training
equipment. We offer over 2,400 innovative products and training solutions, plus
award-winning customer service, for customers such as health clubs and universities, among others.
Precor, Inc.
20031 142nd Avenue NE
Toll-free: 800-786-8404
Tel: 425-486-9292
Fax: 425-482-3888
[email protected]
www.precor.com
Precor, a leading brand in fitness, offers cardio, strength and entertainment equipment
that helps users live beyond their limits.
Precor equipment is simple to operate and
offers a smooth, fluid experience.
Rejuvenate Salon & Spa
2107 Gunn Highway, Suite 108
Odessa FL 33556
Toll-free: 877-792-1366
Tel: 813-792-1366
Fax : 813-792-0608
[email protected]
www.rejuvenatesalonandspas.com
Rejuvenate Salon & Spa is a multiservice
spa and wellness solution for senior
communities. Founders Abby and Tim
Germain have been privileged to represent
over 80 luxurious senior communities in
five states since 1996.
SCIFIT
5151 South 110 East Avenue
Tulsa OK 74146
Toll-free: 800-278-3933
Tel: 918-359-2000
Fax: 918-359-2012
[email protected]
www.scifit.com
SofSURFACES is a manufacturer of
indoor and outdoor surfacing products
made from recycled rubber. Our products
are designed for durability, injury
reduction and visual appeal. Sof TILE
is marketed internationally through a
network of qualified dealers.
SportsArt
19510 144th Avenue NE, Suite A-1
Toll-free: 800-709-1400
Tel: 425-481-9479
Fax: 425-488-8155
[email protected]
www.sportsartamerica.com
SCIFIT offers an extensive range of
comfortable, safe, age-friendly cardio and
strength equipment. SCIFIT equipment
and programs provide opportunities for
people of all ages to stay active.
SportsArt Fitness offers a full line of fitness
equipment that is comfortable, easy to use
and highly adjustable to meet the needs of
active adults.
SNAG Golf, Inc.
14843 Highway 10
Tahlequah OK 74464
Tel: 918-453-9993
[email protected]
www.snagpros.com
SPRI Products
1769 Northwind Boulevard
Libertyville IL 60048
Toll-free: 800-222-7774
Tel: 847-680-7774
Fax: 303-648-5418
[email protected]
www.spri.com
SNAG (“Starting New at Golf ”) is a
first-touch development program for new
learners of all ages. It is an easy and fun way
to learn golf, and is readily adaptable to
nontraditional venues.
SofSURFACES, Inc.
4393 Discovery Line
Petrolia ON N0N 1R0 Canada
Toll-free: 800-263-2363
Tel: 519-882-8799
Fax: 519-882-2697
[email protected]
www.sofsurfaces.com
SPRI helps people enjoy a healthier, happier, active lifestyle. SPRI offers simple,
effective exercise products for all fitness
levels. Exclusive 15% discount for all
ICAA members/subscribers (refer to code:
ICAADISCOUNT).
Starcraft Bus Sales
13385 Yorba Avenue
Chino CA 91710
Toll-free: 888-993-5032
Tel: 909-993-5031
Fax: 909-465-5529
[email protected]
www.starcraftbussales.com
Starcraft Bus Sales specializes in providing ADA [Americans with Disabilities
Act] and wheelchair-equipped buses
and minivans for retirement, assistedliving and long-term care communities.
Organizations can count on Starcraft
for superior quality, construction and
durability.
SwimEx, Inc.
846 Airport Road
Fall River MA 02720
Toll-free: 800-877-7946
Tel: 508-646-1600
Fax: 508-675-0525
[email protected]
www.swimex.com
SwimEx pools offer an exercise environment that’s gentle on joints, and takes up
little space. The pools feature an adjustable
paddlewheel water current that is smooth
and nonturbulent for clients’ exercise routines or swimming strokes.
Technogym USA
700 Route 46 East
Fairfield NJ 07004
Toll-free: 800-804-0952
Tel: 206-623-1488
Fax: 206-623-1898
[email protected]
www.technogym.com/us
At Technogym, The Wellness Company,
we create, design and manufacture innovative solutions to foster the physical and
psychological well-being of people, and
enhance quality of life through physical
activity.
TurboSonic USA
PO Box 1277
1020 Wasco Street, Suite D
Hood River OR 97031
Toll-free: 877-664-7245
Tel: 541-436-0870
Fax: 541-436-0877
[email protected]
www.turbosonicusa.com
YogaFit Training Systems Worldwide
1540 South Robertson Boulevard
Los Angeles CA 90035
Tel: 310-205-0430, ext. 312
(Marina Kolaric)
Fax: 310-205-0498
[email protected]
www.yogafit.com
With one 10-minute session daily,
TurboSonic’s sound-activated whole-body
vibration exercise unit stimulates cells and
all muscle groups, improving strength, endurance and range of motion. TurboSonic
exercise benefits all fitness levels, especially
older adults with disabilities.
YogaFit is a leading yoga fitness education school, with over 200,000 instructors
trained on six continents. YogaFit hosts
Mind Body Fitness (MBF) Conferences,
teacher trainings and retreats worldwide,
all open to instructors, teacher trainees and
yoga enthusiasts.
New Preferred Business
Partners
WaterFit
c/o Desert Southwest Fitness
602 East Roger Road
Tucson AZ 85705
Toll-free: 800-873-6759
Tel: 520-292-0011
Fax: 520-292-0066
[email protected]
www.dswfitness.com
WaterFit offers educational courses (via
correspondence or on-site workshops)
based on current health and medical fitness
science and practice. WaterFit also supplies
equipment for water exercise comfort, progression and safety.
Direct Supply
6767 North Industrial Road
Milwaukee WI 53223
Toll-free: 800-634-7325
Tel: 800-634-7325
Fax: 800-770-1707
[email protected]
www.directsupply.com
Direct Supply is a leading provider of
healthcare, clinical, furnishings, environmental and foodservice equipment—along
with innovative eCommerce and service
solutions—to the senior living profession.
Want more information?
To learn about the benefits of
becoming an ICAA Preferred
Business Partner, call ICAA
toll-free at 866.335.9777.
d i r e c t i o n s
Catch up with the association that supports professionals in older-adult wellness
ICAA’s CEO renews WEF
network participation
Colin Milner, founder and CEO of
the International Council on Active
Aging® (ICAA), will take part for the
sixth consecutive year in the World
Economic Forum’s Network of Global
Agenda Councils. Through this network,
thought leaders in business, government,
academia, society, and international
organizations address key global issues
and opportunities, including population
aging.
The World Economic Forum, based in
Geneva, Switzerland, is an independent,
nonprofit organization “committed to
improving the state of the world by engaging leaders in partnerships to shape
global, regional and industry agendas.” The Network of Global Agenda
Councils is designed to further the
WEF’s mission and strategic vision, and
tackle global issues of vital importance.
Each of the network’s 80-plus councils brings together a community of
15–20 international experts to “provide
interdisciplinary thinking, stimulate
dialogue, shape agendas and catalyze
initiatives.” These communities encourage new thinking and solutions.
Milner looks forward to sharing his
knowledge with the Network’s Global
Agenda Council on Ageing 2013, as well
as participating in the Summit on the
Global Agenda to be held in Abu
Dhabi, United Arab Emirates, in
November.
ICAA forms global alliances
to support active aging
Efforts are underway to more closely
connect governmental agencies and
for-profit and nonprofit organizations
around the world that are striving to
promote active aging. ICAA is working
to create a global network of organizations that support and learn from each
other. As a start, the association has
established informal alliances with the
following four organizations:
• Active Ageing Australia, a for-profit
member organization, “promotes
physical activity for a lifetime of
health” for all Australians.
• Australian Human Rights Commission, an independent statutory organization created by and reporting to
Australia’s federal parliament, works
to promote and protect human rights
in that country.
• British Heart Foundation National
Centre for Physical Activity and Health,
part of Loughborough University’s
School of Sport, Exercise and Health
Sciences, is a leader in promoting physical activity and health in the United
Kingdom.
• Council for Third Age (C3A), an independent organization set up to promote active aging, has evolved into a
“catalytic role” and now “aims to create a vibrant pro-age Singapore.”
The goal is to expand the network of collaborating organizations, over time, to
many other countries.
Supporting ICAA’s Australian efforts,
CEO Colin Milner will visit that country
in November to give presentations at
events for Active Ageing Australia and
Aged Care Australia. Milner will talk
about some trends in active aging on a
global level.
Coalition supports call to
promote walking for health
As a member organization of the Osteoarthritis Action Alliance, ICAA signed a
letter that the Arthritis Foundation sent
to the United States Surgeon General Regina Benjamin on April 30 in support of
her Call to Action on Walking. The letter
was submitted in response to an invitation for public comments. Noting full
support for the Surgeon General’s initiative, the OA Action Alliance collectively
requested that the call to action include:
• recognition that arthritis is a chronic
condition that results in health and
physical activity disparities
• information about the Arthritis
Foundation’s evidence-based Walk
With Ease Program
• strategies and tactics from the
Arthritis Foundation’s 2012 report,
“Environmental and Policy Strategies
to Increase Physical Activity Among
Adults with Arthritis”
ICAA also submitted a comment supporting the Call to Action.
The OA Action Alliance, established in
2011, is a coalition of 45 organizations
that collaborate “to prevent and control osteoarthritis by promoting effective programs, policies and communication strategies.” To learn more
about OA Action Alliance, visit www.
oaaction.org.
Spreading the word
ICAA supports active-aging education
for professionals who fulfill fitness and
wellness roles in different sectors. Recent
examples include the following:
• As of press time, ICAA leader Colin
Milner will present on “The Wellness
Revolution” at canfitpro’s 20th annual
conference in Toronto, Ontario, in
August. Canfitpro is Canada’s association for fitness professionals.
• Julie Milner, ICAA’s Chief Operating Officer, currently serves on the
Recreation Leadership/Management
Program Advisory Board for the
Department of Recreation Studies at
Langara College, Vancouver, British
Columbia. The college, which has
a two-year Recreation Leadership
Diploma Program, also offers a new
Bachelor of Recreation Management
degree (third and fourth year). More
information is available online at
www.langara.bc.ca/departments/
recreation/index.html.
Continued with the sidebar on page 110
Become
an ICAA
Preferred
Business
Partner
The ICAA Preferred Business Partner Program
is another great way to keep your products and
services in front of ICAA members year-round.
To learn about the benefits of
becoming an ICAA Preferred
Business Partner, call ICAA toll-free
866.335.9777 or email [email protected]
Or go online to www.icaa.cc
on Active Aging®
3307 Trutch Street
Toll-free: 866-335-9777
Tel: 604-734-4466
Fax: 604-708-4464
d i r e c t i o n s
At the ICAA Forum 2013, thought leaders in active aging discussed strategic opportunities with healthcare organizations .
Photo: Julie Milner
ICAA Forum 2013: bridging
wellness to healthcare
To discuss the relevance of wellness to
the changes in healthcare caused by the
Affordable Care Act in the United States,
the ICAA Forum 2013 was convened by
the International Council on Active
Aging® in May 2013.
Executives and senior managers in agequalified housing and home care, fitness,
and wellness services discussed the opportunities and challenges for building
a bridge between wellness services and
medical care. Attendees at the ICAA
Forum are invited because they work in
organizations with multiple locations,
and have the ability to influence a large
number of organizations and older adults.
The Forum’s topic was strategic opportunities for providers of older-adult housing and wellness services to partner with
hospitals to help reduce readmissions, or
assist Accountable Care Organizations
and physicians in managing chronic conditions. What will improve the health
and quality of life among older adults
and meet business objectives?
Unique to this discussion was the
population of older adults who live in-
dependently or with some assistance (but
not skilled nursing), and the delivery of
services that the older adults pay for themselves, out of pocket, without insurance
reimbursement.
The discussion was informed by representatives presenting the points of view and
experiences of geriatric medicine, a hospital system, nonmedical home care services,
accountable care organizations and healthcare policy, and retirement communities.
The panel of experts included:
• Paul Hogan, Co-Founder and Chairman, Home Instead Senior Care
• Sharon Jessup, Regional Marketing and
Sales Director, Life Care Services
• Mara McDermott, Director of Federal
Affairs, California Association of
Physician Groups
• Kevin O’Neil, MD, Chief Medical
Officer, Brookdale Senior Living
• Barbara Resnick, PhD, CRNP, professor, University of Maryland School of
Nursing, and chairman of the board,
American Geriatrics Society
• Mary Smith, Vice President of Senior
Services and Rehab, Fauquier Health
There was a general consensus that a business opportunity exists for wellness providers to become the bridge between older
adults and the medical world. However,
in order to position wellness as a partner
to healthcare providers, preparation
would likely include:
• defining the word wellness;
• implementing a system to track outcomes and monitor the progress of
individuals; and
• bringing together multiple organizations that would themselves partner
to develop a unified message describing the value of wellness services,
which could then be used to raise
awareness among medical providers
and policymakers.
ICAA is evaluating the suggestions
made by attendees and presenters that
are feasible for the association to lead.
– Summary prepared by ICAA’s Patricia
Ryan, MS, Vice President of Education
Thanks to ICAA Forum 2013 sponsors:
Cornell Communications, Keiser, LifeTrail
Advanced Wellness System by Playworld
Systems, Matrix Fitness, Morrison Management Specialists, NuStep Inc., SCIFIT
and Technogym USA.
Become
an ICAA
Champion
Shape his view of aging. Become an ICAA Champion or
Partner in ICAA’s Changing the Way We Age® Campaign and
help change society’s views and expectations of aging.
ICAA Champions help spread the word about the untapped
human potential associated with aging and how tapping
this potential can help us address many of society’s
challenges and opportunities. By visiting sites in the
community, these active-aging role models educate
children and older adults about the positive aspects
of aging.
Founding Partners
To learn how you or your organization can get involved, call
the International Council on Active Aging® at 866-335-9777
or visit www.changingthewayweage.com
Convergent
movement
Technogym® Global Partner
External
rotation
Extension
Abduction

THE JOURNAL ON - International Council on Active Aging

Transcription

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