august 009 - Stylist and Salon Newspapers

Transcription

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Continuing
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september 13-14
| AUGUST 2009 | TEXAS STYLIST & SALON
As salon and spa professionals, we live in a
world that runs two to three months ahead – if
we do it right.
School typically doesn’t get out until late
June, which makes it almost painful to write
an article focused on Back to School, but there
it is. Target local schools, PTAs, and school
districts with offers for teachers, administrative
and other staff.
Catering to teachers makes sense. They appreciate value and convenience and they appreciate having a style that is easy to maintain and
replicate. Their time is at a premium; days start
early and end late, so you might create special
hours set aside for teacher’s appointments, or
even set up a weekly teacher’s happy hour.
Ask your local school and PTA to place flyers with your contact information and a menu
of offers in their break rooms. Contact local
schools to ask about advertising special offers for
teachers, students and parents in school newsletters. Support local athletic, music, art, theater,
and other programs. Attend school events, get
involved in auctions and fund raisers.
The Back to School season presents a time
and opportunity-concentrated market. Most
kids get their hair cut just before the beginning of the school year. Chances are you have
clients who come to you for their hairstyling
but take their kids to what they perceive is a
less expensive walk-in salon. They are not saving time and may not be saving money doing
this, but their perception is that they are. While
your client is in the chair this summer, ask
them about their kids.
Then, when your client is checking out,
book your client’s next appointment and offer
them the opportunity to book their children’s
appointments at the same time at a “family
rate” discount.
Add a feel-good element this fall, give
clients a discount when they bring in school
supplies that you will donate to needy families
or local schools for kids in need.
Add-On Marketing Strategies
As you create student- and teacher-focused
promotions, you may be working to create
new products and services to add to your
menu; after all, this has been a slow year and
it is time to get creative and begin to carve out
new sources of revenues and profits in order to
start building business again.
Just as you create add-on menus in the
salon and spa, you can create an “Add-On
Marketing Strategy” to help you discover new
clients, pool resources with other business
owners, build business, and increase profitability.
Reach out to other businesses and share
contacts and cross-referrals. Find at least five
other businesses who would be willing to
display your cards or menus at the register or
waiting rooms. Doctors, dentists and orthodontists share your desired demographics to
some extent, as do fitness centers, exercise and
dance studios.
As you watch new coffee, wine, gift and
other stores opening nearby, be among the first
to walk through the door to offer to do crossmarketing.
This is more than sharing counter space. It
is reaching out and bringing in new clients.
Elizabeth Brown is the founder of Be InPulse Marketing and Design in Auburn,
Washington and the author of 12 Months of Marketing for Salon and Spa.
Email the author at [email protected].
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In this issue...
Add-On Service and Retail Revenue
From the Editor
Lisa Kind
7 Retail Matters
Gordon Miller spotlights one
salon that did their homework,
adjusting ideas to work in the
context of their salon and making retailing work for them.
8 Beauty Business Buzz
Charlene Abretske offers a few
simple guidelines when choosing products to retail. Set yourself up for success and provide
your clients with the products
they can’t do without.
Endeavors
10 Esthetic
STRESS. There in lies a magic
word that we can use to recreate ourselves and improve our
future. Judy Culp offers products
and services to de-stress, relax
and take care of a stressed-out
clientele.
Three Months of Marketing . . . 2
Would You Like Fries with That . 6
Retail Matters . . . . . . . . . . . . 7
Beauty Business Buzz . . . . . . . 8
Esthetic Endeavors . . . . . . . 10
Today, more than ever, savvy business
professionals are looking at ways to increase
revenue. Do you raise your prices, work
more hours? What if you added a new service to your menu or expanded your retail
selection? This issue of the Stylist Newspaper
answers those questions and more.
The definition of up-sell is the practice
of suggesting higher priced products or services to
a customer who is considering a purchase. As a
salon professional, you are in a position to
enhance your client’s salon experience and
up-sells are a great way to offer them added
results. On page 6, Jenny Hogan explains
how up-selling can take very little effort to
implement, yet can substantially increase
your bottom line.
Everyone in the beauty industry could be
doing up-sells – from a deep-conditioning
hair treatment, to a paraffin soak or brow
waxing. And if they do add-on services the
result can be very profitable for a salon.
Esthetician Judy Culp suggests offering services and products that can de-stress today’s
clientèle. Turn to page 10 for more suggestions on add-on services that estheticians can
use to generate more income.
On page 14, Vicki Peters suggests the
only real constant in the nail business is that
there will always be change. She challenges
her readers to take a look at their business,
breathe new life into it with fresh moneymaking ideas and get clients excited again.
There are still people who feel it is a necessity
to keep their nails in tip-top shape. These are
the clients you want to attract with fresh new
ways to set you apart from the competition.
Build Business with Cosmetics 11
Texas TDLR News. . . . . . . . . 12
Classifieds . . . . . . . . . . . . . 13
The Nail Extension. . . . . . . . . . 14
Calendar . . . . . . . . . . . . . . 14
What’s New in the Market . . . 15
On the cover...
Hair cut and colour: Sassoon
Creative Team led by Mark Hayes,
International Creative Director
Make-up: Daniel Koleric
Clothes stylist: Tabitha Owen
Photography: Colin Roy
Products: Sassoon Professional
4 | AUGUST 2009 | TEXAS STYLIST & SALON
Don’t forget marketing. When you add
services to your menu make sure you let
everyone know about it. Just as you create
add-on menus in the salon and spa, you can
create an “Add-On Marketing Strategy.” On
page 2, Elizabeth Brown shares ways to discover new clients, pool resources with other
business owners, build your business, and all
the while be increasing your profitability.
What about retail? We all know that selling retail is a great way to generate income;
but how do you know what products to
choose?
Many of us have probably purchased
products you thought would “fly off your
shelves,” but they ended up gathering
cobwebs. Charlene Abretske, page 8, offers
guidelines when choosing your products.
Set yourself up for success by providing
products that will encourage your clients to
reach out and buy them.
Turn to page 7 to read one salon’s retail
success story. Refusing to participate in the
economic downturn, Jungle Red Salon in
Ohio made a decision to focus on increasing
retail sales. With a supportive manufacturer
and a team-oriented group of stylists, read
how salon owners, Lisa and JP Travis did
their homework and motivated their team to
make retailing the main focus for increasing
revenue.
Whatever route you take this year to
generate more revenue, it is important to do
your homework. Do the research! Check
out new services before including them into
your salon menu; educate yourself about
new products and the manufacturer before
your take on the line; explore your options
for retail alternatives that might make a
good fit in your salon. And make more $$$$
money!
Texas Stylist & Salon
Volume 4, Number 1, Issue 37
August 2009
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
Toll-free (888) 297-7010
or (503) 297-7010
Fax (503) 297-7022
E-mail: [email protected]
Web site: www.stylistnewspapers.com
Publisher
Managing Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Charlene Abretske,
Neil Ducoff, Vicki Peters, Elizabeth Brown,
Adrienne Kramer, Jenny Hogan
Texas Department of
Licensing and Regulation
Susan Stanford, Public Information Officer
TEXAS STYLIST & SALON is mailed free of charge
to licensed salons, barbershops, beauty schools,
distributors and manufacturers in Texas. Circulation is
restricted to members of the beauty and barber profession, its suppliers and students.
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,
are welcome. Payment offered only when arrangements are made in writing in advance with the editor/
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ALL MATERIAL COPYRIGHT 2009 by Holland
Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form,
or by any means, electronic, mechanical, photocopying,
recording or otherwise, without the prior permission of
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OPINIONS AND ENDORSEMENTS herein are
the sole responsibility of the writers or advertisers
and do not necessarily represent the opinions of the
publisher or the State Boards of each state. Publication
of advertising contained herein does not constitute
endorsement. Columns are the opinions of the writers
and not those of the publisher. Texas Stylist & Salon assumes no responsibility for the claims of any advertiser
in their paid advertising nor in the promotional material
they provide either orally or in writing. Advertising
does not imply that the paper will provide any editorial
coverage, photos, calendar mention, or any other space
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97221. Address changes require old mailing label.
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Would You Like Fries with That?
How to Use Add-Ons to
Dramatically Increase Your Profits
By Jenny Hogan
One of the easiest and most profitable salon systems to immediately start implementing
in your business is the “bump,” or “up-sell.”
McDonald’s is the best example of a successful business regularly using the “bump.”
Back in the 70s, McDonald’s realized they
could up-sell customers by merely asking
them if they wanted to add a side of French
fries to their order.
Now, you may or may not be a fan of
fast food, but you cannot argue the fact the
McDonald’s chain is a very successful business. McDonald’s marketers caught on to the
fact that when customers are already buying,
they are open to the idea of buying more.
As a salon owner, spa owner or any other
beauty professional, you too can take advantage
of this very easy way to increase your profits,
all without raising your prices or adding a
single client to your books.
Or do you simply want to cut down on
your current workload, work less hours and
create more balance in your work and life?
Lauren Gartland, founder of Inspiring Champions, a business and coaching company offering live training seminars, coaching and leadership services. She regularly advises clients on
how to implement the “bump.”
“The bump, up-sell, or cross-sell are ways
of expanding the existing purchase of a client,”
Gartland noted. “If the idea of up-selling
makes you uncomfortable, remember that you
should never pressure your client into unwanted services, or to make your client spend
money irresponsibly.”
You are in a position to advise your client
on what additional steps they can take to enhance their salon experience and the bump is a
great way to offer them added results. Bumps
are usually lower priced products or services
and are related to the purchase already being
made. They take very little effort to implement
and can substantially increase your bottom line
over time.
Now you see the potential profits that
up-selling can bring to your business or salary.
Garland said, “Look at the professional products you offer in your salon or spa. What is the
beauty equivalent to a bag of French fries?”
Perhaps you offer a conditioning treatment
that costs between $10 and $20, a glossing
treatment or a specialized therapy for problem
scalp conditions such as psoriasis or thinning
hair? If you don’t currently offer any of these
types of specialized add-ons, you should. They
are a great opportunity to enhance both your
client’s salon experience and results and your
own profits and career satisfaction.
It’s a win-win for both you and your
clients, giving them enhanced results with a
very small price increase while greatly increasing your income over time. Remember how
much more profit McDonald’s made over a
year with their increased sales of French fries
at 60 cents?
Let’s say you have a conditioning treatment
that costs $20 and you do just two a day. In
a week’s time you’ve made $200 above your
baseline. Over a 50-week period you’ve totaled
$10,000 above baseline. All without adding
any additional clients. That’s called working
smarter, not harder.
“To really increase your profits from the
bump, start to plan them into your day,” added
Gartland. “Arrive at work half an hour earlier
and go over your schedule. Look at the openings in your book and see them as opportunities to create multiple services. If a client has
a gap after their booking, could you up-sell
them for a glossing treatment?
“If you feel a particular client is a good
candidate for highlights or haircolor, could you
take the extra time to add a consultation and
advise them, perhaps looking through some
stylebooks? They could just go for a haircolor makeover on the spot, or maybe you’ve
planted a seed that will result in their wanting
haircolor on the next visit.”
Think about which clients will buy products and what would benefit their needs; then
you can plan ahead to up-sell them. Let’s say
you have 150 regular clients and their average
ticket is $35; if you bump it up only $10 more,
then over a typical five week period until you
see the clients again, you have increased your
income by $1,500. Over a 50-week period that
becomes $15,000.
Everyone in the beauty industry can do the
bump. Nail technicians can add on airbrush
designs, jeweled nail art or offer paraffin soaks
with their standard manicures. Massage therapists can add on spa treatments like heated hand
and foot mitts, aromatherapy treatments or
additional modalities like reiki or reflexology.
Estheticians can add collagen eye treatments, spa body treatments, hand and foot
treatments and much more. Waxing and other
hair removal techniques are great add-ons for
estheticians and many hairstylists are also able
to offer these services, at least for eyebrows
and upper lips.
Always remember that you are in a
position to enhance your client’s salon or spa
experience and up-sells are a great way to offer
them added results. The cherry on top of the
sundae is that you will also be dramatically
increasing your income, while also creating
more balance in your work and life. Now go
do the bump!
For more information call 800-496-9305 or visit www.InspiringChampions.
com. Jenny Hogan is the Media Director at Marketing Solutions, Inc. For more
information, contact 703-359-6000, visit www.MktgSols.com or send an
email to [email protected].
Gordon Miller
What follows is an email (edited for space) from
an Ohio based salon that took our retailing advice
to heart and made it work for them – with the help
of a supportive manufacturer and team-oriented
staff. Importantly, the salon did their homework and
was thoughtful in their approach – working hard to
adjust ideas to work in the context of their salon and
all that is unique to it.
As their note to me began, “Marva Collins once
said, ‘Success doesn’t come to you, you go to it.’
And that is exactly what we as a salon and a team
decided to do.” Read on…
Dear Gordon,
We are Lisa and JP Travis, working
stylists and owners of Jungle Red Salon in
Centerville, Ohio. Being frequent readers
of Ohio Stylist, we found your article, “Retail
Matters”, to be not only truly inspiring and
motivating – but it also helped us jump start
our retail sales. I am so proud of our accomplishments and wanted to share this with you.
At Jungle Red, we’ve decided that we
were not going to participate in the recession
but instead focus squarely on increasing sales.
We are a booth rental salon, however, we really work as a team, and that can be challenging in growing retail sales. Our first concern
was how to motivate the stylists.
Our original retail program required a
minimum of $300 in monthly sales to earn a
10% commission – but there was no motivation to grow so we adjusted to a tiered incentive
program ($300-$600 receives 10% commission,
$601-$900 is 15% and $901 + is 20%).
We then went to AG Hair Cosmetics, an
incredible product company out of Vancouver, and asked for their support. Their motto
is “education + knowledge = sales.”
We combined this with your “Top 10 reasons to retail” to show our staff how service
and retail go hand-in-hand. AG was happy to
provide an excellent hair sculpting and product knowledge class, as well as incentives and
ongoing support for our efforts.
AG really customized the class to our
salon. They asked what products we have
challenges with and really focused on those.
They gave us free products to give to each of
our stylists (a great benefit as I truly believe if
you are not using the products at home you
can’t sell them).
We chose to launch our new retail commission structure at the class – and we started
to see an immediate increase in sales. We are
now paying 20% retail commissions to more
than a few of my stylists as we continue to see
sales grow.
Next we put together a “retail team”
consisting of two stylists who are our top
retailers (those who had the most to gain with
our new tier system), my husband JP, and
myself. The team’s role is a key one – helping us to execute new ideas and talk with our
peers about retail. The retail team meets once
a month to prepare for our staff retail meetings. These meetings are so great! We talk
about challenges we are having as well as new
initiatives being rolled out in the next month.
We have found peer recognition is very
motivating – more so than dollars – and so
we announce the “stylist of the month” at the
meetings, allowing each to talk about their
favorite product’s features and benefits.
AG asked us to be one of their “retail
with substance” salons – providing us with
ongoing support and incentives every foursix months. They’ve given us a blueprint to
go by and are teaching us how to keep the
ball rolling.
One of the challenges we all face is that
enthusiasm spikes after a good class and then
begins to wane. One great way to keep it
going is to create healthy competition among
the staff. We post each stylist numbers daily,
weekly, and monthly in our break room on
a new “retail information” bulletin board.
We’ve also involved our clients by holding
“enter to win contests” with each product
purchased. Our clients love it.
I feel we are forming some great retail
habits. Next I want to start focusing on why
we are doing this (the big picture if you will)
and our goal to make our salon and each
person who works here successful. I want us
all to get the link between retailing and client
retention. Also how it brings in new business
as current clients tell their friends about their
new products.
I am definitely passionate about this
subject and about our industry. As I mentioned earlier, peer recognition really inspires
success. It would be such and honor to be
mentioned in Ohio Stylist and Salon Newspaper
and to share our story with others who are
working to succeed.
Best Regards, Lisa Travis
Dear Lisa,
Consider it done!
All the best, Gordon Miller
Gordon Miller is the Executive Director for the National Cosmetology Association, the largest organization of salon professionals in the world. Its mission,
since its inception in 1921, has been and continues to be to ensure that working salon professionals have the tools and resources available to create career
success with integrity. For more information on the NCA, visit www.ncacares.
org or call 312-527-6765.
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TEXAS STYLIST & SALON | AUGUST 2009 | Are Your Clients Reaching for Retail?
Beauty
Business Buzz
Charlene Abretske
Living in this super fast-paced world where
new innovations are introduced daily and
technology travels at the speed of light, we can
easily get trapped into thinking the new and
hottest items in the beauty industry are going
to magically fly off shelves and into all of our
clients’ hands with ease.
Many of you have probably purchased
products you were told would do just that,
but ended up gathering cobwebs, eventually
to be sold at a deep discount just to get your
retail space back for products you know are old
favorites.
You do need to keep up with the latest
trends and products within your product lines,
but make sure you are asking yourself, “How
is this product relevant to my clients and why
aren’t they reaching for it?”
You may have been surprised at what items
you have offered in the past that actually became best-sellers among your clients. Here are a
few simple guidelines when choosing products.
PROXIMITY — Think about what products have not saturated your general proximity
and look for items people need and want.
I once had a client who lived in a very
small rural community in the Midwest, who
had a small one chair salon. She knew there
must be a way to capitalize on the nearest big
box store being 90 minutes away and the nearest drug store being 30 minutes away. She had
always had decent hair product sales, based on
proximity and educating her clients. When she
actually added hair accessories her clients were
clamoring for more and she knew proximity
could play a huge role for other retail items she
could offer.
After the popularity of the hair accessories
the clients asked specifically for other items
like earrings, bracelets, scarves and sunglasses.
Her retail sales eclipsed her service sales and
her one chair salon became the fashion hub for
several towns nearby.
EXCLUSIVITY — Scarcity immediately
increases value of a desired item. This is a
tricky one. Just because you are the exclusive
salon or spa to carry a certain item does not
mean it will immediately be a hit. Choose
items your clients would like to have. You may
hear from salespeople this is an item everyone
wants and needs, a little homework in this
category will go a long way.
When you are approached by salespeople
you have not worked with in the past, or
are at a trade show and hear how you must
choose right at that moment whether or not to
purchase a large amount of product and you
will be missing out on the best opportunity of
the millennium – pause and say, “May I have
several samples to try out on my clients to see
if this product is relevant for them?”
When you slow down the “speeding train”
of the sale, you will save tremendous time,
money and heartache. We all want that magic
bullet product our clients refuse to do without
and they can only get from us, but in reality we
all know there has to be some homework done
in order to make a proper choice.
Regularly survey your clients who are in
the salon to find out what they want and ask
the manufacturer or distributor what kind of
support you will have to educate your staff and
clients on the particular item – then and only
then say “yes or no.”
LIFESTYLE — Think about the individuals who make up your client base. What
does their lifestyle say about them and how
they relate to your business? One company
who mastered this is Starbucks; they offered
the ability to create a cult-like following over
coffee with two simple rules.
1. Allow people to feel special by allowing them to have their own special delicious
concoction and writing their name on it.
2. Create a culture around coffee that
appeals to their patrons including mugs, accessories and music.
I am not advocating that you begin serving
coffee, selling mugs, or creating a music label,
but knowing their clients lifestyle allowed
Starbucks to increase revenue not only in what
they offered on their menu but also by what
was on their shelves.
Look at lifestyle patterns among your
clients. Many transcend age, income and
regional differences. A good example of this is
“comfort and pampering” items. Who doesn’t
love exquisitely soft socks in the winter time or
a tropical scented candle on a summer night?
Another example is the “green movement;” you can appeal to the masses while
providing clients with luxurious lotions with
the best ingredients or adorable handmade
handbags made from recycled materials. Look
for items with “broad lifestyle appeal”. Consumers like it when you provide them with
products that give a positive feeling about who
they are.
When you follow the simple rules before
you give away your hard earned cash you will
be setting yourself up for success and providing your clients with the products that will
allow them to reach out and buy something
relevant to what they want, need and simply
can’t do without.
Charlene Abretske is a business advisor with Your Beauty Network and
supports salons and spas with growing their businesses through on demand
back office tools designed for beauty professionals. For more information call
(866)364-4926 or email [email protected].
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SALON
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DATE:
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TIME:
10:00 – 4:00
WHERE:
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Austin, TX 78752
CALL:
512-454-9200
Is Stress the Magic Key?
Esthetic Endeavors
Judith Culp
Periodically you have to ask yourself, “Are
the services we currently offer as popular as
they were a year ago?”
It’s certainly a time when most of us
are taking a second look at the services and
products we are offering and doing serious
re-evaluation. This is really something that
needs to be done on an annual basis. Have the
demand for them grown, shrunk or stayed
about the same?
This knowledge gives us valuable information about the direction we are headed in the
future. It’s also an issue that taking the time to
do this right now may be more difficult.
If a business has felt negative economic
impact then the owners may cut extraneous spending and may be trying to do more
themselves instead of paying for it to be done.
So we are working more hours, spread thinner
and making less money.
Whoa! Wait!! This doesn’t sound like fun.
It sounds like stress. STRESS. There in lies a
magic word that we can use to recreate ourselves and improve our future. What do stressed
people need? We need to be de-stressed, relaxed
and taken care of. We need products and services to help us accomplish this.
If anyone knows a client who is not more
stressed today than they were a year ago, please
email me and let me know. I’d like to meet this
person.
This stress creates its own demand for
our services. Sure they want to have services
that produce results, but they also need to destress. For the client to look their best and feel
their best we can pamper them and offer ways
to make them feel cared for or that their lives
will be much easier. This can be achieved in
multiple ways.
Stress-reduction treatments: Start by
developing a menu item specifically designed
to reduce clients’ stress. This might be a pampering facial just focusing on relaxing massage
and soothing products. Or, it might be using
anti-stress, anti-aging products so when the
client completes their service they are not only
relaxed but their skin looks and feels more
youthful. These treatments trigger the need
for home care products to continue improvement and achieve long term goals of looking
younger.
Another treatment might be energy balancing incorporating floral waters, chakra gemstones and Reiki therapy. Reiki and alternative
energy management are some of the fastest
growing areas of renewed interest. It isn’t surprising due to not only their effectiveness but
the new focus on alternative, more “natural”
health modalities. These treatments may create
the demand for home care items that the client can employ to keep stress down. Crystals,
floral waters, tinctures, relaxation music, soy
candles, and other items can become great
impulse items for the client.
Don’t overlook Ayurveda. The most
relaxing treatment I have ever had was Shirodarah. This is the procedure where warm oil is
streamed over the third eye and it is mesmerizing. One loses the ability to continue to focus
on stressors during the treatment.
Ambiance and the appropriate skills are
essential. It can be incorporated into most
treatment spaces and the set-up costs are like
nothing compared to most of our technology.
This could be done as a stand-alone service or
incorporated with other treatments. It is always
suggested that it be the last service performed
and the client should be allowed to slowly come
back to reality rather than rushed out the door.
Marma point massage is another Ayurvedic
service that is very relaxing. There are treatment protocols out there that focus on the
head and neck. This could be offered prior to
the Shirodarah or as a stand alone treatment.
Rose essential oil and rose quartz stones
are both known to have many favorable attributes for stressed females. Put together a rose
and rose quartz facial service incorporating
your favorite products. My personal favorite for a rose essential oil is Rose Otto from
Bulgaria. I think it has a more true rose scent
and may actually be less expensive than some
others. For summer use your stones at room
temperature and they will impart a delightfully
cooling sensation.
Do you have some great smelling items
the client can purchase to keep the ambiance
you have created going? Essential oil enhanced
lotions or body care that helps them get back
to the natural is great. Everyone is jumping on
this bandwagon.
Did you know all those fabulous wineries
are starting to add great smelling body products that tout the benefits of the grapes included in them? Anyone located in areas where
wine growing is a popular thing may want to
add some of these lotions for home care or gift
giving. The manufacturer knows that a great
smelling lotion sells because of how it makes
the client feel physically and emotionally. It
can be very relaxing – and de-stressing.
We can reduce our own stress by offering
services and products that de-stress clients,
make their lives simpler and protect them in a
way that helps them emotionally and physically. It’s a win-win solution.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 18 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.
Build Your Business
with Cosmetics
Also feAturing texAs nAil expo
And texAs spA World
By Adrienne Kramer
Why do women buy a new lipstick?
Actually, for a variety of reasons—they
bought a new dress, have a date or special
event to attend; they want a quick pick me up
or even because they lost their favorite tube.
Or, it could be as simple as they saw a new
color they loved and HAD to have it. In fact,
the lipstick market continues to grow because
there is nothing to cap its usage. Are your clients buying their lipsticks and other cosmetics
from you, their chosen beauty adviser?
The single most important factor that
influences consumers to buy cosmetics is
emotion! But today’s client is also different
than she was last year. She’s spending less on
her hair, probably appointment stretching by at
least a couple of weeks. According to a recent
panel of modern women of all ages and races,
today’s client calls herself a “frugalista” and
she’s watching every dollar.
The good news is that beauty matters to
her and she is willing to spend her money on
what’s important to her. She may streamline
extraneous beauty rituals, but she realizes that
premium products prove themselves, and she
will spend money for things that demonstrate
high quality and value for the dollar.
Here, are some tips for building your
cosmetics business.
• You have to have cosmetics in your salon
in order to sell cosmetics services and
products. In addition to a large display area,
you’ll want to have impulse items for sale
on your front desk and retail shelves, as
well as a touch-up area where your team
can offer a quick re-application of a few
products after every hair service.
• Chances are, there’s someone working
your front desk who is passionate about
beauty and cosmetics, but might not have
a cosmetology license. This is the perfect
opportunity to get them involved. Give
extra incentives and training to help turn
her into a top sales person.
• Wear makeup every day. Beautiful makeup
is always a great conversation started with
clients between tips about hair.
• Make a makeup plan for the year. Partner
with a cosmetics company that offers
bimonthly promotions that make it easy for
you to introduce a new trend or product or
special promotion to your clients. Think
about how women wait for the department
store promotions by the big cosmetics
brands. When you have something new to
create excitement every client cycle, they’ll
looking forward to learning what’s new at
your salon.
Adrienne Kramer is president of Mirabella Beauty, salon professionals’ No. 1
choice for cosmetics. For more information visit www.mirabellabeauty.com.
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TEXAS STYLIST & SALON | AUGUST 2009 | 11
Health Study Brings Diversity
into Three Dallas Barber Shops
Shops Host Blood Pressure Study
If in Doubt, Check it Out
Haircuts, coloring, weaving, braiding,
certain the process is allowed under your
manicures or pedicures: these are a few of the cosmetology or barbering license.
cosmetology or barbering services you offer
Think twice about adding a procedure if
clients. But, being a leader in your industry
sanitation issues are in question. Your clients’
you are always on the lookout for a new
health and safety is always a concern for you
procedure that enables your business to stand
but TDLR is concerned about both your
above the rest, to earn
clients’ and your health
you the respect of your
and safety. Again, a good
...do your homework and resource for checking
customers.
The Texas Departon sanitation requirement of Licensing and
have the knowledge and ments is your TDLR
Regulation (TDLR)
Law and Rule handbook
encourages you to be an
or a TDLR inspector or
skills that will keep your
industry leader but at
program specialist.
the same time also cauExpanding your
clientele healthy.
tions you to make sure
services is exciting and it
the new procedure you consider adding to
keeps the industry and your business growyour menu is in compliance with Texas laws
ing. A growing business soon blossoms into
and rules that regulate your industry.
customer loyalty and respect. Maintaining
Beware of procedures or machines
that loyalty and respect means you need to
that have a medical component. Be sure to
do your homework and have the knowlcheck with a TDLR compliance inspector
edge and skills that will keep your clientele
or program specialist before undertaking the
healthy. If you have a question please email
expense to add a procedure. Remember: if in
barber questions to CS.Barbers@license.
doubt, check it out. You should check out the
state.tx.us and cosmetology questions to
procedure in your Law and Rule handbook
[email protected].
and/or with a TDLR representative to make
Cosmetology — Shear Numbers
Operators....................................105,383
Manicurists...................................32,096
Facial specialists............................13,073
Weavers..............................................180
Braiders..............................................720
Shampoo specialists..........................156
Wig specialists.....................................20
Shampoo apprentices...................11,585
Operator instructors......................4,023
Manicure instructors..........................48
Facial instructors.................................87
Wig instructors......................................3
Students........................................19,336
Schools..............................................384
Salons............................................20,789
Manicure salons.............................1,292
Facial salons.......................................575
Facial/manicure salons...................3,834
Hair braiding/weaving salons...........148
Wig salons............................................36
Independent contractors..............40,731
Dual shop/salon..............................596*
customers knew their blood pressure reading
six barbers recorded 8,953 blood pressure
High blood pressure, referred to as hyper- checks during 11,066 haircuts!
tension (HTN) by members of the medical
James Smith, owner of Lancaster Kiest
community, is more common and more
Barber Shop in Dallas, participated in the
severe in African-Americans than in any other study and states, “I discovered my blood
racial or ethnic group in the United States.
pressure was high, while I was being trained
According to the medical references, Hyperto measure blood pressure in the barber shop.
tension and “Archives of Internal Medicine,”
My doctor always told me it wasn’t too high
forty percent of
in his office! Now I
African-American
know that it always
adults have high
has been high.”
blood pressure
The study points
and two-thirds of
out that the patronthese adults are
age barber shops
either not receivreceive deserves a
ing treatment or
special note. The fact
are not receiving
that most customers
proper treatment
visit the same barber
for the condition.
shop twice monthly
In 2007 Dr.
enabled researchRonald G. Victor,
ers to have frequent
Mr. Joe Willis has been a
former Chief of
interactions with the
customer of Lancaster Kiest
the Hypertension
study participants.
Barber Shop for over 17
Division at University
years and was one blood
Smith is now a supof Texas Southwestern
pressure study participant.
porter of the program and
Medical Center in Dalhopes to see it established in
las, conducted a study
Texas barber shops one day;
in three Dallas County
having customers walk away
barber shops. The study involved barbers tak- with a good hair cut and a pink slip telling the
ing the blood pressure of African-American
person’s blood pressure in hand is a commen who were regular customers of the shop. munity service he is excited to see in barber
Texas barber shops have always been cultural
shops across the state.
establishments that attract large numbers of
Blood pressure checks isn’t a service that
African-American men; therefore, the shops
falls under the Texas Department of Licensoffered the study maximum contact with
ing and Regulation (TDLR) guidelines but
men who history shows don’t have regular
the health and safety of barber shop customcontact with a healthcare system.
ers and of the barbers themselves is. TDLR
Barber shops are a gathering center in the
encourages all Texans to practice preventive
African-American community: political dishealthcare and if you don’t know your blood
cussions, local gossip, sport opinions are often pressure reading please find it out. Ask your
topics of conversation. Now a new topic is
pharmacist, doctor or health clinic where you
being introduced into the shop culture, one
can obtain a free blood pressure check. After
that you might not want to think or talk about all, TDLR just celebrated its one hundred
but being a silent killer needs to be brought
year anniversary and we want to see you celinto the open. In an effort to make sure their
ebrate your one hundred year birthday too.
Barber — Shear Numbers
Barbers..........................................13,014
Barber manicurists............................393
Barber technicians...............................19
Barber hair braiding specialist............62
Barber hair weaving specialist..............1
Barber shops...................................5,120
Barber manicure shops.....................114
Barber hair braiding shops...................3
Barber hair weaving shops....................3
Dual shop/salon..............................596*
Barber instructors.............................153
Students..........................................1,968
Schools................................................36
Class A Barber booth rentals.........3,805
Barber manicure booth rentals...........73
Barber technician booth rental.............1
Barber hair braiding booth rentals.......5
Barber hair weaving booth rentals.......1
* Dual shop/salon also listed in
cosmetology statistics
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TEXAS Growing client base. Excellent location on Main Street. Everything in excellent condition. Four stylist chairs, two shampoo bowls, dryer,
facial room, furnishings. $23K or best offer. Call
Ricardo (214)876-5574
SALON FOR SALE IN EL PASO, TEXAS Excellent location, 1200 square feet, five styling stations, two Italian shampoo bowls, two hooded dryers, washer / dryer, fur nishings and more.
(915)490-8087
SALON FOR LEASE IN LUBBOCK, TX
Seven private rooms, three open chairs, ten shampoo bowls, ten hooded dryers. Washer / dryer.
Owner ready to retire. Call (806)773-0563
SELL YOUR SALON OR BARBERSHOP
HERE! Looking to relocate and need to sell your
shop? Ready to retire and looking for the right person to sell your business to? Reach the people that
will buy from you. Advertise in the Texas Stylist
Newspaper classifieds and reach almost 30,000
beauty/barber professionals. Call (503) 297-7024 or
visit www.stylistnewspapers.com.
SELLING YOUR USED EQUIPMENT! Recently remodeled and need to sell your old furniture? Upgraded your esthetic equipment? Reach
the people that will buy from you. Advertise in the
Texas Stylist Newspaper classifieds and reach almost 30,000 beauty and barber professionals. For
more information Call (503) 297-7024 or visit
www.stylistnewspapers.com.
NEW EQUIPMENT
BUSINESS
OPPORTUNITIES
MAKE $100 PER HOUR SHARP ENING
SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training.
(408)439-9161
REACH 30,000 TEXAS SALONS AND BARBERSHOPS BY ADVERTISING IN THE
TEXAS STYLIST NEWSPAPER. Call Marcy
Avenson today to reserve your spot. 1-888-297-7010
x207 or visit www.stylistnewspapers.com
ELEGANT NAIL SUPPLY: We wholesale and
retail New & Used Salon Equipments, Salon Furniture and all brand-name products OPI, IBD,
Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more
information: www.elegantnailsupply.com. Phone:
(937)258-0608 or 1-888-308-6308
Consumer Confidence
The Nail Extension
Vicki Peters
Who said the beauty business was recession-proof? We might have been until this
recent recession and now many highly skilled,
fully booked nail techs are feeling the pinch all
across the country.
According to James Hobart, industry leader and author of Change-The Only Remedy in
the June issue of the BIR Report, “If you keep
doing what you have always done, you will
keep getting what you have always gotten!”
CHANGE! We need to take a look at our
business, breathe new life into it with fresh
money making ideas and get our clients excited. The nail business is always changing, so
ask yourself are you changing with it?
But first, we need to address how we feel
internally before we can change what happens
on the outside. If you feel the recession has
killed your business, then it will. You need
to project positive energy that will spill over
to our clients and not get caught up in the
negative. So here are some questions you can
ask yourself to see where you are and some
possible solutions.
• When was the last time you learned a new
technique and actually implemented in into
your salon menu?
• Have you attended a class, networking event
or trade show in the last three months?
• Do you offer gels in your salon? If not, you
are definitely out of the loop on what is new
in techniques. What about soak off gels?
• Are you offering Toe Bling during pedicures?
• When was the last time you raised your
prices? Do you feel you will loose clients
if you raise your prices? If so you need to
rethink the quality of your services.
• Do you feel you cannot charge higher prices
because of the salon you’re in? Then move.
Position yourself in a higher end salon in
a higher end neighborhood. Your prices
should reflect the quality of service.
• Is your service time one hour or less for
fills, one and one-half hours or less for full
sets? If not, then you should take a class or
work with a seasoned tech on streamlining
your time.
• When was the last time you redesigned your
services and changed them up with new
names, themed pedicures, etc? Have you
introduced new salon services recently?
• When was the last time you tried a new lotion, acrylic line or purchased a new product
system to compare what products you are
using now?
• Do you earn 15% to 20% of your earnings in
retail sales a week?
• What marketing have you done lately to
attract new clients?
Ask yourself if you are resistant to change;
if you are, now is the time to take a good look
at your nail business, make some changes,
add some excitement to it and watch it grow.
Even though we are in a recession, there are
many clients who still can afford to get their
nails done and are not as affected. Those are
the clients you want to attract with a fresh new
way that sets you apart.
All of these questions play a part in how
successful your business is and how our clients
perceive us. We need to earn their trust in our
positive actions and if they see excitement,
they will be excited as well.
Vicki Peters is a 28 year veteran master nail tech, competition champion,
judge, international educator, author and manufacturer and serves on the Nail
Manufacturer Council. For more information visit www.vickipeters.com or
email her at [email protected].
August 2009
 10: Rise - Maly’s Business Forum, Pasadena, CA www.malys.com
 15-18: Bronner Bros. International Hair and Beauty Show, Atlanta,
GA www.bronnerbros.com
 16-18: Strategies presents Success for Today’s Salon/Spa
Manager, Centerbrook, CT www.strategies.com
 23-24: The High Road to Education Ultimate Two Day Event,
Pittsburgh, PA www.theHRTE.com
 23-24: Miami International Beauty and Barber Show, Miami, FL
1-866-351-SHOW www.beautybarbershow.com
 23-24: Expo Latino Show CCA Education and Student Competition, Long Beach, CA 1-800-482-3288 www.the-cca.com
 30-9/1: Champ Camp, San Diego www.inspiringchampions.com
 31: Salon Source Salon Expo, Austin, TX (512)454-9200 www.
salonsource.biz
September 2009
 4-5: VitaSpa ‘09 Buenos Aires, Argentina, www.vitaspaweb.com
 12-13: ThermaFuse Council Weekend featuring Cosmo Easterly,
Kannapolis, NC 800-331-HAIR www.thermafuse.com
 12-14: International Congress of Esthetics and Spa, Long Beach,
CA 800.471.0229 or visit www.LNEONLINE.com
 13-14: Armstrong McCall’s Annual World’s Fair Hair, Skin & Nail
Show San Antonio, TX 1-800-45-SALON www.armstrongmccall.com
 13-16: Strategies Incubator, Centerbrook, CT www.strategies.com
 13: Maly’s presents Undressed - Creativity Exposed, San Francisco, CA www.malys.com
 14: Rise - Maly’s Business Forum, Phoenix, AZ www.malys.com
 15-17: HBA Global Expo and Education Conference, New York, NY
212-600-3000 www.hbaexpo.com
 20-21: Strategies presents High-Performance Front Desk Training,
Centerbrook, CT www.strategies.com
 20-21: Beauty School Forum, Barristar Productions, Pasadena, CA
www.barristar.com 800 SHOW-432
 20-22: Cash Flow Camp, Nashville www.inspiringchampions.com
 20 Maly’s presents Undressed - Creativity Exposed, Bellevue, WA
www.malys.com
 27-28: ABA Canada Beauty Show Regina www.abacanada.com
October 2009
 4: Beauty School Forum, Barristar Productions, Indianapolis, IN
AUGUST 2009
 1-2: Westmore Academy of Cosmetic Arts presents Eyebrows
Only, Burbank, CA 1-877-978-6673
 2: SO.CAP. USA Hair Extensions presents Certification Class,
Arlington, TX 1-888-460-3031 www.socapusa.com
 2-3: Grace Albert Aesthetics Brow Design and Waxing Academy
presents Day of Brows - Day of Brazilians, Columbus, OH 1-888688-2769 www.perfectbrow.com
 3: SO.CAP.USA Hair Extensions presents Skill Enhancement Class,
 3-4: Salon Source presents Beautiful Business Academy, Dallas
Fort Worth, 1-800-789-3211
 3-4: Skin Logic Training Center presents Skincare Basics & Facial
Treatments, Austin, TX (512)944-9780, [email protected]
 3-7: Westmore Academy of Cosmetic Arts presents Westmore
Method - 5 looks, 5 days,, Burbank, CA 1-877-978-6673
 3-21: Westmore Academy of Cosmetic Arts presents Makeup for
Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673
 3-Sept.11: Westmore Academy of Cosmetic Arts presents High
Fashion, Print & Photography, Burbank, CA 1-877-978-6673
 3-Oct.23: Westmore Academy of Cosmetic Arts presents Motion
Pictures and Television, Burbank, CA 1-877-978-6673
 5-Oct.21: SPAWHO.COM, Inc. presents Top Gun Front Desk Training - Online Webinar Course www.spawho.com, click training
 8-9: Westmore Academy of Cosmetic Arts presents Beauty
Airbrush & Avante Garde, Burbank, CA 1-877-978-6673
Austin, TX 1-888-460-3031 www.socapusa.com
 10: Skin Logic Training Center presents Microdermabrasion
Certification, Austin, TX (512)944-9780, [email protected]
 10: Abco Salon & Spa Services presents Rules & Regulations,
Sanitation / Soak-Off Gels, Dallas, TX (972)484-2222
 10: SO.CAP. USA & MyLan Beauty Enterprises present An Extensive Evening Course with Manny Villarreal & SO.CAP. USA presents
Skill Enhancement Class, Arlington, TX 1-888-460-3031 www.
MyLanBeauty.com
 10-11: Salon Source presents Beautiful Business Academy, Houston, 1-800-789-3211
 10-11: NCEA Certification Prep Class WEBINAR 1-800-242-1103
ext. 3243 / [email protected]
 4-5: ABA Canada Beauty Show Calgary www.abacanada.com
 4-5: The High Road to Education Ultimate Two Day Event, Dallas,
TX www.theHRTE.com
 5-8: ISPA Conference, Las Vegas, www.experienceispa.com/ISPA
 11: George Riley’s PBC Central Coast Show, Santa Cruz, CA
1-800-303-3630 www.georgerileyspbc.com
 11: Central Coast Hair Design & Beauty Expo, Santa Cruz, www.
cocoanutgrovesantacruz.com/hairshow
 11-12: Mid-American Beauty Classic, Columbus, OH
www.premiereshows.com
 14: Welcome to Our World sponsored by the Professional Beauty
Federation 800.468.2274 x3437
 17-19: Intercoiffure Fall Atelier, New York www.intercoiffure.us
1-800-442-3007
 17-19: Salon International, London, www.salonexhibitions.co.uk
 18: Maly’s presents Undressed - Creativity Exposed, Irvine, CA
www.malys.com
 18: Beauty School Forum, Barristar Productions, Phoenix, AZ
 18-19: Premiere Birmingham, AL www.premiereshows.com
 18-19: Heartland Beauty Expo, MN www.heartlandbeautyexpo.com
 25-26: Texas Beauty Show, Dallas, TX 512-415-8300
www.texasbeautyshow.com
 25-26: International Congress of Esthetics and Spa, Philadelphia, PA 800.471.0229 or visit www.LNEONLINE.com
 25-26: ABA Canada Beauty Show - Moncton www.abacanada.com
 25-27: Goldwell Trend Zoom, Las Vegas, NV www.goldwellnorthamerica.com
November 2009
 1-3: Cash Flow Camp, Washington, DC inspiringchampions.com
 2: Rise - Maly’s Business Forum, San Francisco, CA malys.com
 7-8: International Esthetics, Cosmetics and Spa Conference IESCS
Florida, www.iecsc.com
 8-9: Salon and Spa Buyers Bazaar, Pomona, CA, Fairplex Event
Center, 800-859-9247 www.sasbb.com
 8-10: Strategies presents Success for Today’s Salon/Spa Manager , Centerbrook, CT www.strategies.com
 8-11: Strategies Incubator, Centerbrook, CT www.strategies.com
 13-17: AACS Annual Convention, Phoenix, AZ www.beautyschools.org
 15: NailPro Sacramento, 888.491.8265 www.nailpro.com
 16: NailPro Institute. 888.491.8265 www.nailpro.com
 10-14: Westmore Academy of Cosmetic Arts presents retro
Fashion Makeup 30’s-60’s, Burbank, CA 1-877-978-6673
 17: Armstrong McCall presents Diamonds Cosmetology Sanitation, Law & Regulation (903)891-1069 or www.diamondscosmetology.com
 17: Skin Logic Training Center presents Advanced Facials
& Microdermabrasion Treatments, Austin, TX (512)944-9780,
[email protected]
 17: SO.CAP.USA Hair Extensions presents Skill Enhancement
Class, Arlington, TX 1-888-460-3031 www.socapusa.com
 24: Skin Logic Training Center presents Advanced Peel Techniques, Austin, TX (512)944-9780, [email protected]
 24: Amazing Head to Toe Certified Botanical skin care classes /
workshops. Call for reservations (949)598-4500
MyLanBeauty.com
 24: Abco Salon & Spa Services presents Aloxxi Colour & Phyto
Organics Demo, Dallas, TX (972)484-2222
 27: KM Impressions Image & Makeup Academy presents Basic
Makeup Training Workshop, San Antonio, TX (210)655-4624
 31: Skin Logic Training Center presents Dermaplaning, Austin, TX
(512)944-9780, [email protected]
MyLanBeauty.com
 31-Oct.22: Westmore Academy of Cosmetic Arts presents
Makeup for Beauty, Fashion & Glamour (evening course), Burbank,
CA 1-877-978-6673
 31-Dec.17: Westmore Academy of Cosmetic Arts presents
High Fashion, Print & Photography (evening course), Burbank, CA
1-877-978-6673
WHAT’S NEW IN THE MARKET
1. Mirabella Beauty Offers ‘Hope’
1
Mirabella Beauty makes it easy for salons and spas to support the research, treatment and education
for breast cancer with the launch of “Hope” Lip Colour. The company will donate $1 from every tube
sold from June through October to City of Hope, a leading research and treatment center for cancer,
diabetes and other life-threatening diseases.
Like all of Mirabella Beauty’s Lip Colours, Hope features a smooth and creamy, long-wear mineral
formula that glides on beautifully and is free of lead and paraben. Natural oils soothe and calm dry,
irritated lips, while a soft vanilla scent adds to the overall luxurious experience.
Mirabella provides contemporary cosmetic products in timeless and trendy colours, professional artistry tools and technicals. For more information, visit www.mirabellabeauty.com or call 1-800-853-6650.
2
2. LiQWD: A Streamlined Selection for All Hair Types
From one of the original creators of Alterna, now comes LiQWD, an unprecedented, capsule
collection, powered by proprietary scientific advancements. Working from the fact that traditional
products deposit treatment ingredients onto hair’s surface layer for underwhelming results, LiQWD
Founder, Dean Christal, collaborated with leading chemists to develop intensive treatment and color
care compounds.
Formulated into all LiQWD products, Nano-Hydrasphere™ technology reshapes nano-molecules,
allowing them to reach hair’s weakest points, fortifying the critical cortex layer with essential moisture,
vital nutrients and intensive volumizers. LiQWD also champions color with first-time ColorLife®
technology that extends color brilliance as it protects against UV rays, heat, environmental damage,
breakage and frizz.
The LiQWD line consists of Hydrating Shampoo and Conditioner, Volumizing Shampoo and
Conditioner, Professional Smoothing Catalyst, Professional Volumizing Catalyst, SLiQWD and
LiQWDITY Intensive Hair Repair. For more information call 1-888-456-6244 or visit www.liqwd.com.
3
4
5
3. Aknof Offers New Effective Treatment for Acne
Aknof is the first fully organic topical cream designed to inhibit the enzymes responsible for oily
skin, blackheads and pimples. 89% of those participating in a clinical study had a ‘quite satisfactory”
degree of improvement with no unwanted side effects.
Aknof regulates excessive sebum production and is enriched with many healing antioxidant,
anti-inflammatory, antibacterial and antiseptic properties creating a complete and unique formulation
against skin impurities. Results are evident in the first month of use.
For more information call 1-800-767-6765 or visit Dermavista.com.
4. Moroccanoil Launches New Moisture Repair
The Moroccanoil brand, professional luxury Argan Oil-infused hair care products, launched its
highly-anticipated Moroccanoil Moisture Repair Shampoo and Moisture Repair Conditioner.
Moroccanoil Moisture Repair Shampoo gently cleanses, protects and improves hair’s condition
and repairs color-treated, highlighted or damaged hair. Highly concentrated, it contains 30% active
ingredients and infuses hair with Moroccanoil’s original, proprietary Argan Oil blend. The shampoo
also contains Avocado Oil and antioxidant plant extracts, including Rosemary, Lavender, Chamomile
and Jojoba as well as Silk amino acids, keratin, proteins and other nutrients.
Moroccanoil Moisture Repair Conditioner gently detangles, reconstructs and strengthens weak,
damaged, color-treated and highlighted hair. It works on two molecular levels, to penetrate moisture to
the cortex and cuticle of the hair shaft. Rich in vitamin E, essential fatty acids, vegetable protein, and
antioxidant plant extracts including Rosemary, Lavender, Chamomile, and Jojoba.
Moisture Repair Shampoo and Conditioner are free of sulfates, phosphates and parabens, and are
not tested on animals. For more information contact Texas distributor, ABCO Salon Services at 1-800875-2226 or visit www.moroccanoil.com.
“I’m very impressed with the level of
service Europro Equipment provided to
our salon. No other company compares
with the quality of service they provide.”
• 20 years in business
- Bally’s Hotel & Casino Spa
• Superior quality service
• 1 year warranty
Start-up Package $1,890 Reg. $3,364
8 function machine
Order now and receive
COMPLIMENTARY GIFT
of Bio Jouvance Paris
Professional Skin Care
Products.
sterilizer
facial stool
A $300 Value!
5. Wella Color Moves with Texture and Cut
Following the launch of the newly reformulated Koleston Perfect, Wella Professionals created
Color Movement - 6 comprehensive color services for the 6 tonal families. It is based on a collection
of services where color placement is professionally designed to move with the client’s texture and cut,
precisely the customized color that only professionals can provide. Each service comes complete with
color technique education, full-service client consultation tools, and in-salon client marketing support.
The Color Movement “Try Me” Kit serves as an introduction to Koleston Perfect and the corresponding Color Movement services that will enhance stylists’ skills and increase business. The “Try
Me” kit includes: 4 tubes of Koleston Perfect shades and 1 Koleston Perfect Developer 20 Volume to
complete the technique. For more information call 1-800-935-5273 or visit www.wellausa.com
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
trolley
wax warmer
hot towel cabbie
adjustable chair
(800) 272-1716 www.europroequipment.biz

august 009 - Stylist and Salon Newspapers

Transcription

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