media kit - Gay Welcome

SMALL BUSINESS
MEDIA KIT
26 AUGUST 2013
www.gaypv.com
$790,000,000,000 USD
Estimated buying power of adult
LGBT individuals in 2012
78% of LGBT adults are
influenced by companies that
advertise in LGBT media
71% of LGBT adults would
remain loyal to a brand that
supports their issues even if it's
more expensive
47% of LGBT adults are more
likely to buy a product or service
advertised to an LGBT audience
Source: HarrisInteractive.com
43% of Gay Men Stay in LGBTfriendly hotels most of the time
for business
41% used LGBT media in the
past 12 months to obtain
information about travel services
or companies
Mexico has 3 of the top 15
Leisure travel destinations of
LGBT American Travelers
79% of LGBT adults in the US
hold a valid passport
51% of these passport holders
used their passport to travel to
another country in the past year
Source: Community Marketing Inc.
Reaching gay and lesbian consumers is easy when you advertise in GAY PV, Mexico’s favorite LGBT
magazine, travel guide and directory. With the largest individual press-run of any gay publication in
Mexico, GAY PV is the leader in helping your business reach this very important demographic.
Gay men and lesbians travel more and have the largest amount of disposable income of any niche
market. The annual economic impact of LGBT travelers is more than $65 billion (dlls) in the US alone,
and Puerto Vallarta is a preferred travel destination! In fact, 33% of gay men and 31% of lesbians
say they plan a major vacation in the next 12 months.
If your business is LGBT-friendly, how are you getting your message out?
SMALL BUSINESS
MEDIA KIT
26 AUGUST 2013
www.gaypv.com
PRINT MAGAZINE
14,000 copies per edition
GAY PV has the largest individual
print-run of any gay publication in
Mexico. Proof of press run is
available online at gaypv.mx/cert
PUBLICATION FREQUENCY
3 editions per year
November, February, May
POCKET MAP
10,000 copies per edition
(launched Autumn 2013; publication
frequency T.B.D.)
PRINT PASS-ALONG RATE: 3.5 =
56,000 reads per edition
ONLINE MAGAZINE IMPRESSIONS
7,500+ per month
DISTRIBUTION POINTS
Puerto Vallarta 150+
plus LGBT hotspots, special events,
parties and businesses across Mexico.
PRODUCTION & DISTRIBUTION
MAGAZINE SPECIAL EVENT DISTRIBUTION
2011
First International GLBT EXPO in Puerto Vallarta - 250 copies
Atlantis Events Cruise - 1,000 copies
Atlantis Events Resort - 600 copies
2012
Atlantis Events Cruise - 1,000 copies
Atlantis Events Resort - 300 copies
Olivia Cruise Resort - 150 copies
FITA LGBT EXPO in Mexico City - 500 copies
Mexico City, Guadalajara & Puerto Vallarta Airports - 1,200 copies each
Guadalajara Pride Celebration - 500 copies
Minneapolis Pride - 150 copies
Also: Vancouver, Montreal, Toronto, Seattle, San Francisco, New York City,
Tennessee, Spain (Madrid & Barcelona)
2013
Guadalajara, Mexico City, Mazatlán, Tepic - 1,250 copies
Los Angeles & Palm Springs, California - 750 copies
Hertz & Europcar at Puerto Vallarta Airport - 500 copies each
SWEET at Hard Rock Hotel Nuevo Vallarta - 250 copies (March)
Mexico City, Guadalajara & Puerto Vallarta Airports - 1,200 copies each
Guadalajara Pride - 500 copies (June)
Minneapolis Pride - 100 copies (June)
San Diego - 75 copies (June)
Atlantis Events - 600 copies (October)
Guadalajara 3rd Intl GLBT Expo - 500 copies (September)
TRAVEL BUDDY & POCKET MAP DISTRIBUTION
GAY PV is distributed at all TAG
Approved hotels throughout Mexico:
2013
Tianguis Tourista Puebla & Mexico City (February - 250 copies)
Toronto & Montréal Canada PRIDE (June - 1,000 copies each)
Anchorage, Alaska (August - 100 copies)
•Casa Magna Marriott Resort & Spa
•Secrets Vallarta Bay
•San Marino Hotel
•Hotel Mercurio
•Casa Alebrijes (Guadalajara)
•Blue Chairs Resort
• Villa Verano / PV Beach Club
www.gaypv.com
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GAYPV.COM WEB STATS
TOP 5 COUNTRIES:
Mexico, United States, Canada,
United Kingdom, Spain.
GAYPV.com was redesigned in
March 2013 to provide a more
robust service to visitors with
increased news feeds, interactive
features, information, galleries
and an improved LGBT directory.
FACEBOOK: GAY PV has
more Facebook likes than any
other gay publication (magazine
or directory) in Vallarta. As of
August 20, 2013, ‘friends of fans’
totaled 4.2 million, and our
average weekly reach is between
25,000 and 30,000 people.
Our partnership with the Puerto
Vallarta Tourist and Convention
Bureau gives us exclusive LGBT
promotion on the city’s official
tourism website and direct access
to their 100,000+ unique visitors
each month (and more than
189,000 fans on their Facebook
page), including direct links back
to our own website.
www.visitpuertovallarta.com
ONLINE READERS:
can access current and all previous
editions of GAY PV right from our
website. 144.000+ impressions
of the magazine were made
during the first 19 months,
averaging 7,500 impressions per
month.
YOUTUBE: offers a
collection of videos produced by
GAY PV that are an extension of
advertising and magazine
features. This channel realized
more than 44,600 video views in
its first year.
www.gaypv.com
63.4% ENGLISH
23.5 % SPANISH
13.1 % OTHER
In the eight week period since the
redesign, the site received 6,900
visits and served more than
19,000 pages to 68% new
visitors. The top four visiting
countries are Mexico, the U.S.,
Canada and the United Kingdom.
Roughly 50% of the visits come
from referred sites, while search
engine traffic and direct traffic
amount to about 25% each. Our
top 4 referrals come from
Facebook, our own website,
Twitter and Banderas News.
24.12% of our
visitors access
GAY PV
from a
mobile device.
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GAYPV FACEBOOK PAGE
as of June 11, 2013
1 in 4 LGBT adults have been
influenced by information and
feedback found in social media
70% to 80% of LGBT
consumers are influenced
favorably by companies that
advertise in LGBT media and
sponsor LGBT charities
Source: Community Marketing Inc.
42% of LGBT individuals say
advertisements read online
influence purchasing decisions for
one product or service over
another, versus 35% of non-gays
33% of LGBT consumers use
the internet when they want to
learn more about a product or
service, versus 26% of non-gays
Source: HarrisInteractive.com
Facebook Insight figures are from
June 11, 2013 and appear here as a
general indication of average weekly
Facebook activity on our Gay PV
page located at:
www.facebook.com/gaypv
www.gaypv.com
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ADDITIONAL SOCIAL MEDIA
71% of gay men belong to an
airline frequent flyer program
62% of gay men belong to at
least one hotel guest loyalty
program
63% of gay men are
influenced, either moderately or
significantly, by a hotel company's
LGBT outreach
www.issuu.com/gaypv
With 52 million monthly readers, Issuu is the fastest growing digital
publishing platform in the world, but also a very popular destination
site where people are engaging with the web's best publications and
where publishers build their audience. GAY PV began uploading to
issuu.com in February 2012 and received more than 144,000
magazine impressions in the subsequent 15 months (an average of
more than 7,500 per month and growing).
Because we are bilingual and print two covers for each edition, we are able to identify one magazine
as English and one as Spanish on Issuu. This has resulted in very clear readership demographics, and
the top readership countries for GAY PV are (in order):
144,000 IMPRESSIONS
Mexico, United States, Canada, Brazil and Spain.
IN FIRST 19 MONTHS
averaging more than
The version of GAY PV which appears online is
larger than the print edition. Digital publishing
enables us to expand stories and include more
online impressions per month
content and features for both advertisers and readers
(such as advertisements becoming ‘clickable links’ which redirect to the advertisers’ website).
7,500
60% of gay men are
moderately or significantly
influenced by the LGBT outreach
of national restaurant chains
52% of gay men are
moderately or significantly
influenced in their airline ticket
puchases by the LGBT outreach of
airline companies
Source: Community Marketing Inc.
www.twitter.com/gaypvmx
GAY PV reaches 2,000 Twitter followers with unique posts separate
from our Facebook page. While Facebook has been a primary focus
for daily postings, the number of Twitter followers continues to
increase each month, and GAY PV recognizes the importance
of this growing demographic.
www.youtube.com/gaypvmx
We launched our YouTube channel in August 2012. You Tube is the
world’s second most popular search engine after Google, and it has
become a very important part of the GAY PV social media strategy. To
date, we average more than 3,700 views per month.
44,645
www.gaypv.com
VIDEO VIEWS
IN FIRST 12 MONTHS
Metatags and keywords are optimised, and all videos direct
viewers back to the GAYPV and client websites, which help
search engine rankings.
GAY PV Magazine is able to provide video production
services at very affordable rates to any client wishing to
benefit from advertising in this important new medium.
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MAGAZINE PRINT SPECS
55% of LGBT adults
indicate thair shopping decisions
(other things being equal such as
price, value or quality) would
likely or very likely be influenced
by a ‘buyers guide’ of companies
whose workplace policies
objectively support equal and fair
treatment of LGBT people.
QUARTO • QUARTER
8.0 cm x 4.2 cm
COLOR $1,100
BLACK & WHITE: $700
Source: HarrisInteractive.com
#7: WINTER 2013-14
Booking: 20 SEP 2013
Payment: 10 OCT 2013
Artwork: 20 SEP 2013
Release: Late October
SMALL
BUSINESS
PRICES ARE
IN PESOS
AND DO NOT
INCLUDE IVA
ENTERO • FULL
8.0 cm x 17.4 cm
COLOR $3,900
n
FULL BLEED
Color
11cm x 19cm
#8: SPRING 2014
Booking: 01 JAN 2014
Payment: 15 JAN 2014
Artwork: 15 JAN 2014
Release: Early February
Regular
$4,200
MEDIA • HALF
8.0 cm x 8.6 cm
COLOR $2,100
BLACK & WHITE: $1,300
#9: SUMMER 2014
Booking: 01 APR 2014
Payment: 15 APR 2014
Artwork: 15 APR 2014
Release: Early May
www.gaypv.com
Double Page
$7,900
Double Premium
$9,900
#10: WINTER 2014-15
Booking: 20 SEP 2014
Payment: 10 OCT 2014
Artwork: 20 SEP 2014
Release: Late October
Print Magazine: 14,000
Pass-Along Rate: 3.5
Pocket Map: 10,000
Est. Readership:
80,000+ per edition
Premium
$5,200
Back Cover
$9,900
ARTWORK SPECS
Artwork must be submitted at 300dpi in CMYK color.
We accept TIFF, PDF, JPG, Photoshop (flattened image), Corel Draw X5 (text as curves) and
Illustrator CS5 (text as outlines) files. We do NOT accept Microsoft Word, Powerpoint or
Publisher files for advertisements. Ads not meeting these requirements are subject to
additional design fees. Bleeds must adhere to the safety zone requirements in our templates.
Templates for ad sizes are available on our website at www.gaypv.mx/ads
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By advertising with GAY PV you are
sending a message not only to the
LGBT community, but also to your
own gay and lesbian employees that
you support diversity
and equality in the workplace.
A 2011 survey of LGBT consumers by
San Fransico-based Community
Marketing Inc. discovered that “a
majority of Latino respondents said
they would tend to purchase brands
based on a company’s support of
[LGBT] causes, employment practices
and donations to [LGBT] charities.”
Further, Latino consumers are brandloyal and “those businesses who
capture this market early will tend to
keep these LGBT-loyal customers for
the long term.”
ONLINE AD PACKAGES
PACKAGE PRICES
Executive
Basic Package
Business name, address and category
Company description, contact info and Google map
Widget
Photos
1 image
Hyperlink
Social media links in your profile
Special offers in your profile
Up to 5
Offers / messages on the home page of our site
Up to 2
Blog, events, company news in your profile
FREE w PRINT AD
in
MXN$16,000 4Annually,
installments
ONLINE ADVERTISING RATES
Home Page
Secondary Pages
Rotating horizontal banner (up to 3)
SIZE: 668 x 84 pixels, 96 ppi, RGB color
MXN 4,000 mo.
MXN 3,000 mo.
Lower rotating horizontal banner (up to 3)
SIZE: 703 x 101 pixels, 96 ppi, RGB color
MXN 4,000 mo.
MXN 3,000 mo.
Lower rotating vertical banner (up to 3)
SIZE: 191 x 385 pixels, 96 ppi, RGB color
MXN 4,000 mo.
MXN 3,000 mo.
Rotating banners have external links to your company website | Included in the basic package at no additional cost.
UNTIL MAR. 31, 2014
with one-year contract
www.gaypv.com
ONLINE ADVERTISING INCLUDES:
• GAY PV photographer attends up to 2 events per month at your business. Photos (watermarked
with GAY PV logo*) will be provided for your use. GAY PV retains rights to all photos.
• 1 feature article or event photo or interview (English or Spanish) per month on gaypv.com.
• Minimum 2 posts**on our social media outlets monthly (info provided by your business).
• Your 6-month (or longer) commitment to online advertising qualifies for a 25%
discount on our magazine print advertising rates.
• Inclusion of free full-page ad in the online expanded version of GAY PV print
magazine (a 3,900 to 5,200 peso value) with optional live hyperlink to your
website or Facebook page**.
FREE INCLUDES are subject to change without notice. |
* arrangements can be made to use your logo |
**certain restrictions may apply.
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GAY PV POCKET MAP
10,000 copies printed at a time.
The GAY PV Pocket Map also
contains a convenient listing of
Gay Vallarta Bar-Hopping’s
VIP WRISTBAND participants.
For VIP Wristband information:
www.gayvallartabarhopping.com
The GAY PV Pocket Map has been designed to increase
awareness and promote tourism to Puerto Vallarta in
well-established LGBT markets. The maps are distributed
in Vallarta, but primarily to gay bars and clubs, pride
events, circuit parties, bookstores and travel agents across
North America and Europe.
The Pocket Map encourage online readership of GAY PV
magazine, and directs people to our very popular social
media channels.
IF YOU ARE A PREMIUM ADVERTISER in the print
magazine, your business will be listed free of charge in
the Pocket Map, along with our list of gay and friendly
hotels, bars, activities, shops, restaurants and services.
Limited ad spaces are available to other businesses.
POCKET MAP
DISTRIBUTION
POCKET MAP AD RATES
These rates do NOT include I.V.A.
2013
QUARTER PAGE (8.0cm x 4.2cm): 1,100 pesos
HALF PAGE (8.0cm x 8.6cm): 2,100 pesos
FULL PAGE (8.0cm x 17.4cm): 3,900 pesos
BACK COVER BLEED (11cm x 19cm): 5,200 pesos
INSIDE PREMIUM (26.4cm x 8.6cm): 5,200 pesos
Tianguis Tourista Puebla & D.F.
(February - 250 copies)
Toronto, Canada PRIDE
(June - 1,000 copies)
Montreal, Canada PRIDE
(June - 1,000 copies)
Anchorage, Alaska
(August - 100 copies)
+ more every month!
www.gaypv.com
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YOU’RE
CORPORATE
IN GOOD
PRINT
COMPANY
SPECS
2007 American Airlines
The first major airline to offer domestic partner benefits to
LGBT employees was active in gay community sponsorships before launching ads targeting gay travelers. (USA)
2006 Marriott Hotels
“There Is A Place Like Home.” (USA)
1917 Proctor & Gamble
These ads for Ivory Soap in National Geographic seem to
inspire today's Abercrombie & Fitch catalogs. Gay artist
J.C. Leyendecker created the ads, the Arrow Collar Man
and hundreds of Saturday Evening Post covers. (USA)
2005 MasterCard
“Lessons By Your Boyfriend... Priceless.” (Belgium)
2012 AeroMexico
Mexico’s largest airline reached the gay community through
Guadalajara’s Urbana Revista. (Mexico)
2009 Absolut Vodka
Owned by Pernod Ricard, Absolut
launched an ad campaign and a limited
edition Gay Pride Absolut bottle to mark
the 40th Anniversary of the 1969
Stonewall Riots. (USA)
2007
Chevron
“When We’re All Equals.” (USA)
www.gaypv.com
1998 IBM
Featuring a real-life gay couple, this ad ends by saying, ‘A perfect relationship in more ways than one,’
a double meaning for their relationship as well as for IBM. (USA)
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