advertise

SMALL BUSINESS
MEDIA KIT
1 JUNE 2014
www.gaypv.com
$790,000,000,000 USD
Estimated buying power of adult
LGBT individuals in 2012
78% of LGBT adults are
influenced by companies that
advertise in LGBT media
71% of LGBT adults would
remain loyal to a brand that
supports their issues even if it's
more expensive
47% of LGBT adults are more
likely to buy a product or service
advertised to an LGBT audience
Source: HarrisInteractive.com
43% of Gay Men Stay in LGBTfriendly hotels most of the time
for business
41% used LGBT media in the
past 12 months to obtain
information about travel services
or companies
Mexico has 3 of the top 15
Leisure travel destinations of
LGBT American Travelers
79% of LGBT adults in the US
hold a valid passport
51% of these passport holders
used their passport to travel to
another country in the past year
Source: Community Marketing Inc.
Reaching gay and lesbian consumers is easy when you advertise in GAY PV, Mexico’s favorite LGBT
magazine, travel guide and directory. With the largest individual press-run of any gay publication in
Mexico, GAY PV is the leader in helping your business reach this very important demographic.
Gay men and lesbians travel more and have the largest amount of disposable income of any niche
market. The annual economic impact of LGBT travelers is more than $65 billion (dlls) in the US alone,
and Puerto Vallarta is a preferred travel destination! In fact, 33% of gay men and 31% of lesbians
say they plan a major vacation in the next 12 months.
If your business is LGBT-friendly, how are you getting your message out?
SMALL BUSINESS
MEDIA KIT
1 JUNE 2014
www.gaypv.com
PRINT MAGAZINE
12,000 copies. GAY PV is the
most widely distributed gay
publication in Mexico. Proof of press
run is available online at
gaypv.mx/cert
PUBLICATION FREQUENCY
3 editions per year
November, February, May
POCKET MAP
10,000 copies per edition
PRINT PASS-ALONG RATE: 3.5 =
42,000 reads per edition
ONLINE MAGAZINE IMPRESSIONS
9,000+ per month
DISTRIBUTION POINTS
Puerto Vallarta 150+
plus LGBT hotspots, special events,
parties and businesses across Mexico,
the United States, Canada and
Europe.
PRODUCTION & DISTRIBUTION
MAGAZINE SPECIAL EVENT DISTRIBUTION
2012
Atlantis Events Cruise - 1,000 copies
Atlantis Events Resort - 300 copies
Olivia Cruise Resort - 150 copies
FITA LGBT EXPO in Mexico City - 500 copies
Mexico City, Guadalajara & Puerto Vallarta Airports - 1,200 copies each
Guadalajara Pride Celebration - 500 copies
Minneapolis Pride - 150 copies
Also: Vancouver, Montreal, Toronto, Seattle, San Francisco, New York City,
Tennessee, Spain (Madrid & Barcelona)
2013
Guadalajara, Mexico City, Mazatlán, Tepic - 1,400 copies
Los Angeles & Palm Springs, California - 1,000 copies
Hertz & Europcar at Puerto Vallarta Airport - 500 copies each
SWEET at Hard Rock Hotel Nuevo Vallarta - 250 copies (March)
Mexico City, Guadalajara & Puerto Vallarta Airports - 1,200 copies each
Guadalajara Pride - 650 copies (June)
Minneapolis Pride - 100 copies (June)
San Diego - 75 copies (June)
Atlantis Events - 600 copies (October)
Guadalajara 3rd Intl GLBT Expo - 650 copies (September)
Mexico Airports - 350 ; Mazatlán - 50 ; Guadalajara - 150
POCKET MAP DISTRIBUTION
GAY PV is distributed at all TAG
Approved® hotels throughout
Mexico, including:
•Casa Magna Marriott Resort & Spa
•Secrets Vallarta Bay
•San Marino Hotel
•Hotel Mercurio
•Casa Alebrijes (Guadalajara)
•Blue Chairs Resort
• Villa Verano / PV Beach Club
2013
Tianguis Tourista Puebla & Mexico City (February - 250 copies)
Toronto & Montréal Canada PRIDE (June - 1,000 copies each)
Anchorage, Alaska (August - 100 copies)
Los Angeles, California (November - 500 copies)
Gay Vallarta Bar Hopping - 1,175 copies
Local Puerto Vallarta businesses - 325
Atlantis Events - 250
2014
Las Vegas, NV (February 23 - 150 copies)
Guadalajara (February - 150 copies)
Toronto, Canada (February/March - 325 copies)
Mexico City (March 15 - 500 copies)
New York City LGBT Expo (March 22 - 200 copies)
New York City Rainbow Vacations Trade Show (March 29 - 500 copies)
MARCH 2014 - Gay Vallarta Bar Hopping
APRIL 2014 - GLAAD Awards, Los Angeles CA
MAY 2014 - GLAAD Awards, New York City
MAY 2014 Tianguis Turistica Event Cancun
MAY 2014 Vallarta Pride
JUNE 2014 Guadalajara and Mexico City Pride
JUNE 2014 Toronto WORLD PRIDE
www.gaypv.com
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GAYPV.COM WEB STATS
TOP 6 COUNTRIES:
Mexico, United States, Canada,
Brazil, Spain & United Kingdom.
Involvement in LGBT media and
websites among gay men has increased
34% in the last 12 months, according
to Community Marketing Inc.
FACEBOOK: GAY PV has
more Facebook likes (89,200+)
than any other gay publication
(magazine or directory) in
Mexico.
ONLINE READERS:
can access all editions of GAY PV
right from our website... so your
ad never disappears! With more
than 277,372 impressions of the
magazine since February 2012,
this averages more than 9,900
views per month.
GAYPV.com was redesigned in March 2013 to
provide a more robust service to visitors with
increased news feeds, interactive features,
information, galleries and a new directory.
On average, GAYPV.com receives more than 17,400 sessions
per month of which 69.1% are new visitors (stats by Google Analytics). Top three referrers are
Facebook, YouTube and GayPV.com. The charts below are for ONE MONTH to 10 June 2014.
YOUTUBE: offers a
collection of videos produced by
the GAYPVMX channel as an
extension of advertising and
magazine features. This channel
has realized more than 263,000
video views since August 2012.
www.gaypv.com
More than 1/3
of our visitors
access GAYPV
from a mobile
device.
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GAYPV FACEBOOK PAGE
In the past week,
67% of gay men have read or
viewed an LGBT website or blog.
89,270 LIKES 4:28PM (CST) June 13, 2014
2,790,657 - Total Impressions of GAYPV Content - Jan 22 - Mar 23, 2014
585.2 - Average Daily New LIKES Jan 22 - Mar 23, 2014
70% to 80% of LGBT
consumers are influenced
favorably by companies that
advertise in LGBT media and
sponsor LGBT charities
Source: Community Marketing Inc.
42% of LGBT individuals say
advertisements read online
influence purchasing decisions for
one product or service over
another, versus 35% of non-gays
33% of LGBT consumers use
the internet when they want to
learn more about a product or
service, versus 26% of non-gays
Source: HarrisInteractive.com
Facebook Insight figures are from
March 24, 2014 and appear here as
a general indication of average
weekly Facebook activity on our Gay
PV page located at:
www.facebook.com/gaypv
www.gaypv.com
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GAY PV YOUTUBE CHANNEL
www.youtube.com/gaypvmx
We launched our YouTube channel in August 2012. You Tube is the world’s second most popular search
engine after Google, and it has become a very important part of the GAY PV social media strategy.
We average more than 11,900 video views per month.
YouTube went through
many changes in 2012, as Google
developed new strategies to
increase usership and attract
marketers to the platform. As
Brafton.com reported, the online
video streaming network serves
more than 800 million unique
users each month, and the site
showcases more than four billion
hours of video content. More,
users upload 72 hours of video
content to YouTube every minute,
making the channel an evolving
and hyper-active network for
brands and consumers.
Metatags and keywords are optimised, and all videos direct viewers back to the GAYPV and client
websites, which help search engine rankings. GAY PV Magazine is able to provide video production
services at very affordable rates to any client wishing to benefit from advertising in this important new
medium. Figures below are our lifetime YouTube stats.
263,000+
VIDEO VIEWS
www.gaypv.com
SINCE AUGUST 2012
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ADDITIONAL SOCIAL MEDIA
71% of gay men belong to an
airline frequent flyer program
62% of gay men belong to at
least one hotel guest loyalty
program
63% of gay men are
influenced, either moderately or
significantly, by a hotel company's
LGBT outreach
www.issuu.com/gaypv
With 80 million monthly readers, Issuu is the fastest growing digital
publishing platform in the world, but also a very popular destination
site where people are engaging with the web's best publications and
where publishers build their audience. GAY PV began uploading to
Issuu in February 2012 and has received more than 277,372
magazine impressions since then - an average of more than
9,900 per month and growing.
The online version of GAY PV is larger than the print edition. Digital publishing enables us to
expand stories and include more content and features for both advertisers and readers (such as
advertisements becoming ‘clickable links’ which redirect to the advertiser websites).
Because we are bilingual and print two covers for
each edition, we are able to identify one magazine
as English and one as Spanish. This has resulted in
very clear readership demographics, and the top
readership countries for GAY PV are (in order):
Mexico, United States, Canada, Brazil and Spain.
277,372 IMPRESSIONS
SINCE FEBRUARY 2012
averaging more than
9,900
online impressions per month
60% of gay men are
moderately or significantly
influenced by the LGBT outreach
of national restaurant chains
52% of gay men are
moderately or significantly
influenced in their airline ticket
puchases by the LGBT outreach of
airline companies
Source: Community Marketing Inc.
www.twitter.com/gaypvmx
GAY PV reaches almost 3,000 Twitter followers with
unique posts separate from our Facebook page. While
Facebook has been a primary focus for daily postings,
the number of Twitter followers continues to
increase each month, and GAY PV recognizes
the importance of this growing demographic.
www.gaypv.com
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MAGAZINE PRINT SPECS
55% of LGBT adults
indicate thair shopping decisions
(other things being equal such as
price, value or quality) would
likely or very likely be influenced
by a ‘buyers guide’ of companies
whose workplace policies
objectively support equal and fair
treatment of LGBT people.
SMALL
BUSINESS
PRICES ARE
IN PESOS &
INCLUDE
16% IVA
QUARTO • QUARTER
8.0 cm x 4.2 cm
COLOR $1,276
Source: HarrisInteractive.com
(Fed. Tax)
($1,100 + $176 IVA)
ENTERO • FULL
8.0 cm x 17.4 cm
COLOR $4,524
($3,900 + $624 IVA)
n
FULL BLEED
#10: WINTER 2014-15
Booking: 20 SEP 2014
Payment: 10 OCT 2014
Artwork: 20 SEP 2014
Release: Late October
Color
11cm x 19cm*
Regular
$4,872
#11: SPRING 2015
Booking: 01 JAN 2015
Payment: 15 JAN 2015
Artwork: 15 JAN 2015
Release: Early February
($4,200 +IVA)
MEDIA • HALF
8.0 cm x 8.6 cm
COLOR $2,436
#12: SUMMER 2015
Booking: 01 APR 2015
Payment: 15 APR 2015
Artwork: 15 APR 2015
Release: Early May
($2,100 + $336 IVA)
Premium
$6,032
($5,200 +IVA)
Double Bleed
$9,164
($7,900 +IVA)
Double Premium
$11,484
($9,900 +IVA)
Print Magazine: 12,000
Pass-Along Rate: 3.5
Pocket Map: 10,000
Est. Readership:
80,000+ per edition
www.gaypv.com
Back Cover
$12,180
($10,500 +IVA)
ARTWORK SPECS
Artwork must be submitted at 300dpi in CMYK color.
We accept TIFF, PDF, JPG, Photoshop (flattened image), Corel Draw X5 (text as curves) and
Illustrator CS5 (text as outlines) files. We do NOT accept Microsoft Word, Powerpoint or
Publisher files for advertisements. Ads not meeting these requirements are subject to
additional design fees. Bleeds must adhere to the safety zone requirements in our templates.
*Final trim. Consult official templates for full bleed dimensions and safe areas.
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ONLINE BANNERS
ONLINE ADVERTISING
TOP
668x84
FREE w PRINT AD
BANNER ADS: Home + Interior pages
EXECUTIVE PLAN
2,000 pesos monthly (+IVA)
DIRECTORY: Business name, logo, address, category
Company description, contact info and Google map
LOWER
703x101
Up to 12
Photos
Hyperlink to website and social media
Up to 2
Videos
LEFT
191x385 (Others)
HOME PAGE: Featured stories about your business
GRAPHIC DESIGN: Included
Animated GIF banner
JPG banner
Photographer at your event
Website event listings
Feature article on website
Social media promo
YouTube uploads
Online extended magazine
Discount on print ads
12 MONTH
6 MONTH
3 MONTH
2 (in rotation)
Optional
2x /mo.
Unlimited
2x /mo.
2x /mo.
2x /mo.
2 free pages
20% on 1 issue
25% on 3 issues
n/a
1 (in rotation)
1x /mo.
Unlimited
1x /mo.
2x /mo.
1x /mo.
1 free page
15%
n/a
1 (in rotation)
1x /3mo.
Unlimited
1x /mo.
2x /mo.
n/a
1 free page
10%
All online advertising packages get a full directory listing on GAYPV.COM as described in our latest Media Kit.
Graphic design is included with all online packages.
Free includes are subject to change without notice.
Social Media Promotion: content and image(s) are to be supplied by the advertiser.
We will provide GAYPV-watermarked (unless prior arrangements are made) images to the advertiser upon
request. GAYPV retains the right to use image(s).
Ÿ YouTube videos are to be provided by the advertiser complete and edited.
Ÿ Placement of free ads in extended online magazine are subject to restrictions based on publication schedule.
This version of GAYPV is prepared each March, June and December.
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
www.gaypv.com
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GAY PV POCKET MAP
10,000 copies printed at a time.
The GAY PV Pocket Map also
contains a convenient listing of
Gay Vallarta Bar-Hopping’s
VIP WRISTBAND participants.
For VIP Wristband information:
www.gayvallartabarhopping.com
POCKET MAP
DISTRIBUTION
2013
Tianguis Tourista Puebla & Mexico City
(FEB - 250pc.)
Toronto Pride (JUN - 1,000pc.)
Montreal Pride (JUN - 1,000pc.)
Anchorage, AK (AUG - 100pc.)
Los Angeles, CA (NOV - 500pc.)
Gay Vallarta Bar Hop - 1,175pc.
Local Vallarta businesses - 325pc.
Atlantis Events - 250pc.
2014
Las Vegas, NV (FEB 23 - 150pc.)
Guadalajara (FEB - 150pc.)
Toronto (FEB/MAR- 325pc.)
Mexico City (MAR - 500pc.)
New York LGBT Expo (MAR - 200pc.)
New York Trade Show (MAR - 500pc.)
MAR - Gay Vallarta Bar Hopping
APR - GLAAD Awards, Los Angeles CA
MAY - GLAAD Awards, New York City
MAY - Tianguis Turistica, Cancún
MAY - Vallarta Pride
JUN - Guadalajara & D.F. Pride
JUN - Toronto World Pride
The GAY PV Pocket Map has been designed to increase
awareness and promote tourism to Puerto Vallarta in
well-established LGBT markets. The maps are distributed
in Vallarta, but primarily to gay bars and clubs, pride
events, circuit parties, bookstores and travel agents across
North America and Europe.
The Pocket Map encourage online readership of GAY PV
magazine, and directs people to our very popular social
media channels.
IF YOU ARE A PREMIUM ADVERTISER in the print
magazine, your business will be listed free of charge in
the Pocket Map, along with our list of gay and friendly
hotels, bars, activities, shops, restaurants and services.
Limited ad spaces are available to other businesses.
POCKET MAP AD RATES
• These rates INCLUDE 16% IVA (federal tax)
• Ad sizes in the Pocket Map match those in the
printed version of the magazine
QUARTER PAGE (8.0cm x 4.2cm): 1,276 pesos
HALF PAGE (8.0cm x 8.6cm): 2,436 pesos
FULL PAGE (8.0cm x 17.4cm): 4,524 pesos
BACK COVER BLEED (11cm x 19cm): 6,032 pesos
INSIDE PREMIUM (26.4cm x 8.6cm): 6,032 pesos
www.gaypv.com
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YOU’RE
CORPORATE
IN GOOD
PRINT
COMPANY
SPECS
2007 American Airlines
The first major airline to offer domestic partner benefits to
LGBT employees was active in gay community sponsorships before launching ads targeting gay travelers. (USA)
2006 Marriott Hotels
“There Is A Place Like Home.” (USA)
1917 Proctor & Gamble
These ads for Ivory Soap in National Geographic seem to
inspire today's Abercrombie & Fitch catalogs. Gay artist
J.C. Leyendecker created the ads, the Arrow Collar Man
and hundreds of Saturday Evening Post covers. (USA)
2005 MasterCard
“Lessons By Your Boyfriend... Priceless.” (Belgium)
2012 AeroMexico
Mexico’s largest airline reached the gay community through
Guadalajara’s Urbana Revista. (Mexico)
2009 Absolut Vodka
Owned by Pernod Ricard, Absolut
launched an ad campaign and a limited
edition Gay Pride Absolut bottle to mark
the 40th Anniversary of the 1969
Stonewall Riots. (USA)
2007
Chevron
“When We’re All Equals.” (USA)
www.gaypv.com
1998 IBM
Featuring a real-life gay couple, this ad ends by saying, ‘A perfect relationship in more ways than one,’
a double meaning for their relationship as well as for IBM. (USA)
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Nombre • Name:
Empresa • Business:
Dirección • Address:
Colonia:
C.P.:
Ciudad • City:
Estado • State:
q Factura: RFC#
Factura Nombre • Name:
TEL:
CEL:
Email:
Web:
Prices in MXN (+IVA if factura needed)
BENEFITS
Animated GIF banner
JPG banner
Photographer at your event
Website event listings
Feature article on website
Social media promo
YouTube uploads
Online extended magazine
Discount on print ads
12 MONTHS
2 (in rotation)
Optional
2x /mo.
Unlimited
2x /mo.
2x /mo.
2x /mo.
2 free pages
20% on 1 issue
25% on 3 issues
6 MONTHS
n/a
1 (in rotation)
1x /mo.
Unlimited
1x /mo.
2x /mo.
1x /mo.
1 free page
15%
3 MONTHS
n/a
1 (in rotation)
1x /3mo.
Unlimited
1x /mo.
2x /mo.
n/a
1 free page
10%
Ÿ All online advertising packages get a full directory listing on GAYPV.COM as described in
Ÿ We will provide GAYPV-watermarked (unless prior arrangements are made) images to
our latest Media Kit.
Ÿ Graphic design is included with all online packages.
Ÿ Free includes are subject to change without notice.
Ÿ Social Media Promotion: content and image(s) are to be supplied by the advertiser.
Ÿ YouTube videos are to be provided by the advertiser complete and edited.
Ÿ Placement of free ads in extended online magazine are subject to restrictions based on
the advertiser upon request. GAYPV retains the right to use image(s).
publication schedule. This version of GAYPV is prepared each March, June and December.